UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F
FORM 13F COVER PAGE
Report for the Calendar Year or Quarter Ended: March 31, 1999
Check here if Amendment [ ]; Amendment Number:
This Amendment (Check only one.): [ ] is a restatement.
[ ] adds new holdings entries.
Institutional Investment Manager Filing this Report:
Name: Yacktman Asset Management Co.
Address: 303 West Madison Street
Suite 1925
Chicago, IL 60606
13F File Number: 28-3760
The institutional investment manager filing this report and the person by whom
it is signed hereby represent that the person signing the report is authorized
to submit it, that all information contained herein is true, correct and
complete, and that it is understood that all required items, statements,
schedules, lists, and tables, are considered integral parts of this form.
Person Signing this Report on Behalf of Reporting Manager:
Name: Donald A. Yacktman
Title: President
Phone: 312-201-1200
Signature, Place, and Date of Signing:
Donald A. Yacktman Chicago, Illinois April 27, 1999
Report Type (Check only one.):
[X] 13F HOLDINGS REPORT.
[ ] 13F NOTICE.
[ ] 13F COMBINATION REPORT.
List of Other Managers Reporting for this Manager:
I AM SIGNING THIS REPORT AS REQUIRED BY THE SECURITIES EXCHANGE ACT OF 1934.
<PAGE>
FORM 13F SUMMARY PAGE
Report Summary:
Number of Other Included Managers: 0
Form 13F Information Table Entry Total: 74
Form 13F Information Table Value Total: $609,795
List of Other Included Managers:
No. 13F File Number Name
<PAGE>
<TABLE>
VALUE SHARES/ SH/ PUT/ INVSTMT -----VOTING AUTHORITY-----
NAME OF ISSUER -TITLE OF CLASS- --CUSIP-- (x$1000) PRN AMT PRN CALL DSCRETN -MANAGERS- SOLE SHARED NONE
<S> <C> <C> <C> <C> <C> <C> <C> <C>
D A.H.Belo Cl A. COM 080555105 2601 142500 SH SOLE 142500
D Abbott Labs COM 002824100 571 12200 SH SOLE 12200
D Aetna, Inc. COM 008117103 805 9700 SH SOLE 9700
D American Express Co. COM 025816109 235 2000 SH SOLE 2000
D American Home Prod. COM 026609107 707 10830 SH SOLE 10830
D American Media Inc. COM 02744L100 4625 804400 SH SOLE 730000 74400
D Ameritech Corp. New COM 030954101 277 4800 SH SOLE 4800
D Amgen Inc. COM 031162100 255 3400 SH SOLE 3400
D Anheuser Busch Co. COM 035229103 2254 29604 SH SOLE 1608 27996
D Automatic Data Proc. COM 053015103 430 10400 SH SOLE 10400
D Bandag, Inc. Cl A COM 059815308 9277 390600 SH SOLE 379900 10700
D Berkshire Hathaway A COM 084670108 3356 47 SH SOLE 47
D Bristol Myers Squibb COM 110122108 1271 19820 SH SOLE 19820
D Citigroup Inc. COM 172967101 2732 42766 SH SOLE 42766
D Clorox COM 189054109 20334 173514 SH SOLE 82736 90778
D Coca-Cola Co. COM 191216100 419 6822 SH SOLE 6822
D Dentsply Int'l Inc COM 249030107 45784 1969200 SH SOLE 1368000 601200
D Department 56, Inc. COM 249509100 74586 2450461 SH SOLE 1581700 868761
D Federal Home Loan COM 313400301 14964 261100 SH SOLE 19200 241900
D Federal Nat'l Mtg. COM 313586109 274 3950 SH SOLE 3950
D First Data Corp. COM 319963104 67160 1571000 SH SOLE 896000 675000
D First HealthCare Group COM 320960107 41489 2583000 SH SOLE 1440500 1142500
D Franklin Covey Co. COM 353469109 29286 3253945 SH SOLE 2221400 1032545
D Fruit of the Loom COM 359416104 10737 998790 SH SOLE 698400 300390
D Gannett Company COM 364730101 1978 31400 SH SOLE 2600 28800
D Gartner Group ClA. COM 366651107 338 15000 SH SOLE 15000
D General Electric Co. COM 369604103 973 8800 SH SOLE 3200 5600
D General Mills Inc. COM 370334104 688 9103 SH SOLE 9103
D Grey Advertising Inc COM 397838103 3476 10016 SH SOLE 5534 4482
D H&R Block COM 093671105 16567 349700 SH SOLE 225000 124700
D Hershey Foods Corp. COM 427866108 331 5900 SH SOLE 5900
D Hewlett Packard Co. COM 428236103 244 3600 SH SOLE 3600
D Hillenbrand Ind. COM 431573104 2102 45500 SH SOLE 45500
D IMS Health COM 449934108 273 8250 SH SOLE 8000 250
D Intel Corp. COM 458140100 5599 47100 SH SOLE 47100
D Interpublic Group Co COM 460690100 5985 76850 SH SOLE 1800 75050
D Intimate Brands COM 461156101 23797 494488 SH SOLE 257800 236688
D Jenny Craig, Inc. COM 224206102 2297 750000 SH SOLE 750000
D Johnson & Johnson COM 478160104 9039 96670 SH SOLE 16000 80670
D Jostens Inc. COM 481088102 18426 867100 SH SOLE 720000 147100
D Kellogg Co. COM 487836108 517 15300 SH SOLE 15300
D King World Prod'ns COM 495667107 4988 163200 SH SOLE 130000 33200
D Liz Claiborne COM 539320101 1504 46100 SH SOLE 9700 36400
D Loews Corp. COM 540424108 239 3200 SH SOLE 3200
D Lucent Technologies COM 549463107 648 6000 SH SOLE 6000
D Luxottica Group ADS COM 55068R202 6327 491400 SH SOLE 400000 91400
D Merck & Co. Inc. COM 589331107 2324 29000 SH SOLE 29000
D Monsanto Co. COM 611662107 459 10000 SH SOLE 10000
D Motorola, Inc. COM 620076109 294 4014 SH SOLE 4014
D Nabisco Hldngs. Corp COM 629526104 2905 69900 SH SOLE 69900
D Nielsen Media Research COM 653929307 454 18374 SH SOLE 1333 17041
D PepsiCo Inc. COM 713448108 619 15800 SH SOLE 15800
D Pfizer Inc. COM 717081103 2026 14600 SH SOLE 14600
D Philip Morris Co. COM 718154107 57577 1636284 SH SOLE 945960 690324
D Procter & Gamble Co. COM 742718109 5364 54772 SH SOLE 2636 52136
D Provident Financial Grp COM 743866105 350 9112 SH SOLE 9112
D Ralston Purina Group COM 751277302 4869 182439 SH SOLE 16800 165639
D Reebok Int. COM 758110100 16145 1017019 SH SOLE 801000 216019
D Reuters Holdings Inc. COM 76132M102 3176 36553 SH SOLE 36553
D Reynolds & Reynolds COM 761695105 399 21000 SH SOLE 21000
D Rollins, Inc. COM 775711104 6525 388100 SH SOLE 380100 8000
D ServiceMaster LP COM 81760N109 5695 280354 SH SOLE 56670 223684
D Sherwin Williams Co. COM 824348106 360 12800 SH SOLE 3400 9400
D Torchmark Corp. COM 891027104 3191 100906 SH SOLE 9400 91506
D Tupperware Corp. COM 899896104 5582 310100 SH SOLE 300000 10100
D U.S. Bancorp COM 902973106 271 7944 SH SOLE 7944
D Unilever NV N.Y. COM 904784501 399 6000 SH SOLE 6000
D United Asset Mgmt. COM 909420101 21893 967629 SH SOLE 766300 201329
D Valassis Comm'ns COM 918866104 14004 270600 SH SOLE 170000 100600
D Waddell & Reed Cl B. COM 930059209 516 25965 SH SOLE 2302 23663
D Walgreen Co. COM 931422109 1396 49400 SH SOLE 49400
D Washington Post B COM 939640108 1679 3220 SH SOLE 300 2920
D Wesco Financial Co. COM 950817106 6218 18395 SH SOLE 1090 17305
D Whitman Corp. COM 96647K102 4347 252896 SH SOLE 1200 251696
S REPORT SUMMARY 74 DATA RECORDS 609795 0 OTHER MANAGERS ON WHOSE BEHALF REPORT IS FILED
</TABLE>
