UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 13F
FORM 13F COVER PAGE
Report for the Calendar Year or Quarter Ended: June 30, 1999
Check here if Amendment [ ]; Amendment Number:
This Amendment (Check only one.): [ ] is a restatement.
[ ] adds new holdings entries.
Institutional Investment Manager Filing this Report:
Name: Yacktman Asset Management Co.
Address: 303 West Madison Street
Suite 1925
Chicago, IL 60606
13F File Number: 28-3760
The institutional investment manager filing this report and the person by whom
it is signed hereby represent that the person signing the report is authorized
to submit it, that all information contained herein is true, correct and
complete, and that it is understood that all required items, statements,
schedules, lists, and tables, are considered integral parts of this form.
Person Signing this Report on Behalf of Reporting Manager:
Name: Donald A. Yacktman
Title: President
Phone: 312-201-1200
Signature, Place, and Date of Signing:
Donald A. Yacktman Chicago, Illinois July 11, 1999
Report Type (Check only one.):
[ X] 13F HOLDINGS REPORT.
[ ] 13F NOTICE.
[ ] 13F COMBINATION REPORT.
List of Other Managers Reporting for this Manager:
I AM SIGNING THIS REPORT AS REQUIRED BY THE SECURITIES EXCHANGE ACT OF 1934.
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FORM 13F SUMMARY PAGE
Report Summary:
Number of Other Included Managers: 0
Form 13F Information Table Entry Total: 73
Form 13F Information Table Value Total: $534,787
List of Other Included Managers:
No. 13F File Number Name
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<TABLE>
FORM 13F INFORMATION TABLE
VALUE SHARES/ SH/ PUT/ INVSTMT OTHER VOTING AUTHORITY
NAME OF ISSUER TITLE OF CLASS CUSIP (x$1000) PRN AMT PRN CALL DSCRETN MANAGERS SOLE SHARED NONE
- ------------------------------ ---------------- --------- -------- -------- --- ---- ------- ------------ -------- -------- --------
<S> <C> <C> <C> <C> <C> <C> <C> <C>
A.H.Belo Cl A. common 080555105 3034 154100 SH SOLE 154100
Abbott Labs common 002824100 554 12200 SH SOLE 12200
Aetna, Inc. common 008117103 868 9700 SH SOLE 9700
American Express Co. common 025816109 260 2000 SH SOLE 2000
American Home Prod. common 026609107 621 10830 SH SOLE 10830
Ameritech Corp. New common 030954101 353 4800 SH SOLE 4800
Amgen Inc. common 031162100 207 3400 SH SOLE 3400
Anheuser Busch Co. common 035229103 2100 29604 SH SOLE 1608 27996
Automatic Data Proc. common 053015103 458 10400 SH SOLE 10400
Bandag, Inc. Cl A common 059815308 8527 303200 SH SOLE 294000 9200
Berkshire Hathaway A common 084670108 3238 47 SH SOLE 47
Bristol Myers Squibb common 110122108 1340 19020 SH SOLE 19020
Citigroup Inc. common 172967101 2975 62630 SH SOLE 62630
Clorox common 189054109 17359 162514 SH SOLE 74336 88178
Coca-Cola Co. common 191216100 422 6800 SH SOLE 6800
Dentsply Int'l Inc common 249030107 44690 1547700 SH SOLE 940000 607700
Department 56, Inc. common 249509100 57528 2140561 SH SOLE 1216700 923861
Federal Home Loan common 313400301 15063 259700 SH SOLE 19200 240500
Federal Nat'l Mtg. common 313586109 270 3950 SH SOLE 3950
First Data Corp. common 319963104 61798 1262800 SH SOLE 619000 643800
First Health Group common 320960107 37551 1741500 SH SOLE 718500 1023000
Franklin Covey Co. common 353469109 20773 2816645 SH SOLE 1634900 1181745
Fruit of the Loom common 359416104 8403 861890 SH SOLE 583400 278490
Gannett Company common 364730101 2241 31400 SH SOLE 2600 28800
Gartner Group Cl A. common 366651107 4196 204700 SH SOLE 140000 64700
General Electric Co. common 369604103 994 8800 SH SOLE 3200 5600
General Mills Inc. common 370334104 522 6500 SH SOLE 6500
Grainger W.W. Inc. common 384802104 231 4300 SH SOLE 4300
Grey Advertising Inc common 397838103 1637 4916 SH SOLE 534 4382
H&R Block common 093671105 15300 306000 SH SOLE 185000 121000
Hershey Foods Corp. common 427866108 350 5900 SH SOLE 5900
Hewlett Packard Co. common 428236103 362 3600 SH SOLE 3600
Hillenbrand Ind. common 431573104 2569 59400 SH SOLE 59400
IMS Health common 449934108 258 8250 SH SOLE 8000 250
Illinois Tool Works common 452308109 262 3200 SH SOLE 3200
Intel Corp. common 458140100 5533 93000 SH SOLE 93000
Interpublic Group Co common 460690100 4955 57200 SH SOLE 1800 55400
Intimate Brands common 461156101 17083 360582 SH SOLE 159075 201507
Jenny Craig, Inc. common 224206102 2625 750000 SH SOLE 750000
Johnson & Johnson common 478160104 9376 95670 SH SOLE 16000 79670
Jostens Inc. common 481088102 13929 661300 SH SOLE 525000 136300
Liz Claiborne common 539320101 1555 42600 SH SOLE 9700 32900
Lucent Technologies common 549463107 809 12000 SH SOLE 12000
Luxottica Group ADS common 55068R202 6807 437400 SH SOLE 350000 87400
Merck & Co. Inc. common 589331107 2135 29000 SH SOLE 29000
Monsanto Co. common 611662107 396 10000 SH SOLE 10000
Motorola, Inc. common 620076109 379 4000 SH SOLE 4000
NOVA Corporation common 669784100 2210 88400 SH SOLE 88400
Nabisco Hldngs. Corp common 629526104 2786 64800 SH SOLE 64800
Nielsen Media Research common 653929307 245 8374 SH SOLE 1333 7041
PepsiCo Inc. common 713448108 611 15800 SH SOLE 15800
Pfizer Inc. common 717081103 1526 14000 SH SOLE 14000
Philip Morris Co. common 718154107 53960 1342694 SH SOLE 680833 661861
Procter & Gamble Co. common 742718109 4888 54772 SH SOLE 2636 52136
Provident Financial Grp common 743866105 399 9112 SH SOLE 9112
Ralston Purina Group common 751277302 5470 179700 SH SOLE 16800 162900
Reebok Int. common 758110100 12799 687219 SH SOLE 480000 207219
Reuters Holdings Inc. common 76132M102 2914 35946 SH SOLE 35946
Reynolds & Reynolds common 761695105 2891 124000 SH SOLE 124000
Rollins, Inc. common 775711104 2885 181000 SH SOLE 175000 6000
ServiceMaster LP common 81760N109 5233 279081 SH SOLE 56670 222411
Sherwin Williams Co. common 824348106 355 12800 SH SOLE 3400 9400
Torchmark Corp. common 891027104 3256 95400 SH SOLE 9400 86000
Tupperware Corp. common 899896104 7122 279300 SH SOLE 270000 9300
U.S. Bancorp common 902973106 265 7944 SH SOLE 7944
Unilever NV N.Y. common 904784501 374 5357 SH SOLE 5357
United Asset Mgmt. common 909420101 16588 729129 SH SOLE 548300 180829
Valassis Comm'ns common 918866104 11680 318900 SH SOLE 172500 146400
Waddell & Reed Cl B. common 930059209 665 24619 SH SOLE 2302 22317
Walgreen Co. common 931422109 1451 49400 SH SOLE 49400
Washington Post B common 939640108 1732 3220 SH SOLE 300 2920
Wesco Financial Co. common 950817106 5351 17260 SH SOLE 1090 16170
Whitman Corp. common 96647K102 4239 235496 SH SOLE 1200 234296
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