HOLLYWOOD ENTERTAINMENT CORP
8-K, 1998-10-16
VIDEO TAPE RENTAL
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<PAGE>

                                       
                                 UNITED STATES
                      SECURITIES AND EXCHANGE COMMISSION
                            Washington, D.C. 20549
                                   FORM 8-K
                                CURRENT REPORT
                      PURSUANT TO SECTION 13 OR 15(D) OF
                      THE SECURITIES EXCHANGE ACT OF 1934



Date of Report (Date of earliest event reported)     OCTOBER 1, 1998
                                                 ------------------------------

                                       
                     HOLLYWOOD ENTERTAINMENT CORPORATION
- -------------------------------------------------------------------------------
            (Exact name of registrant as specified in its charter)



     OREGON                         0-21824                    93-0981138
- -------------------------------------------------------------------------------
(State or other jurisdiction      (Commission                (IRS Employer
of incorporation)                 File Number)             Identification No.)



  9275 SW PEYTON LANE, WILSONVILLE, OREGON                       97070
- -------------------------------------------------------------------------------
  (Address of principal executive offices)                     (Zip Code)


                                       
                                (503) 570-1600
- -------------------------------------------------------------------------------
           (Registrant's telephone number, including area code


                                       
- -------------------------------------------------------------------------------
        (Former name or former address, if changed since last report.)

<PAGE>

ITEM 2. ACQUISITION OR DISPOSITION OF ASSETS

          On October 1, 1998 and pursuant to the Agreement and Plan of Merger 
and Reorganization (the "Merger Agreement"), dated as of July 30, 1998, as 
amended, among Hollywood Entertainment Corporation (the "Registrant" or 
"Hollywood"), R Acquisition, Inc., a Delaware corporation and wholly owned 
subsidiary of Hollywood, and Reel.com, Inc., a Delaware corporation 
("Reel.com"), Hollywood acquired all of the outstanding shares of Reel.com 
capital stock in exchange (at the election of the Reel.com stockholders) for 
$29,805,125 in cash, 4,000,000 shares of Hollywood Common Stock and 1,000,000 
shares of Hollywood Series A Redeemable Preferred Stock (collectively, the 
"Merger Consideration").  The merger of Reel.com into Hollywood was 
consummated pursuant to Section 252 of the Delaware General Corporation Law and
Section 60.501 of the Oregon Business Corporation Act by the execution and 
filing of certificates of merger with the Secretaries of State of the States 
of Delaware and Oregon on October 1, 1998 (the "Merger").  Pursuant to the 
Merger, all shares of Reel.com were canceled and converted into the right to 
receive the Merger Consideration. Subject to the Merger Agreement, the former 
stockholders of Reel.com will indemnify Hollywood for damages incurred by 
reason of certain breaches of the Merger Agreement by Reel.com.  The cash 
portion of the Merger Consideration was funded with proceeds from the sale of 
1,982,537 shares of Hollywood Common Stock and 1,380,263 shares of Hollywood 
Series A Redeemable Preferred Stock at a purchase price of $13.50 per share 
on October 2, 1998 pursuant to the Stock Purchase Agreement (the "Stock 
Purchase Agreement"), dated as of July 30, 1998, as amended, among Hollywood 
and certain stockholders and affiliates of stockholders of Reel.com.

          Reel.com is an electronic commerce company currently offering over 
85,000 VHS and 1,200 DVD titles for sale and over 35,000 VHS titles for 
rental through an Internet-based movie store. Reel.com also provides 
proprietary editorial content on its Internet site to assist its customers in 
the selection of movies.  Additionally, Reel.com operates a physical video 
rental store located in Berkeley, California offering a selection of over 
35,000 titles.

          The Merger was structured to constitute a reorganization under 
Section 368 of the Internal Revenue Code of 1986, as amended, and will be 
treated by the Registrant as a "purchase" for accounting purposes.

          THE PRECEDING DISCUSSION IS ONLY A SUMMARY AND IS QUALIFIED IN ITS 
ENTIRETY BY REFERENCE TO THE MERGER AGREEMENT, AS AMENDED BY AMENDMENT NO. 1, 
AMENDMENT NO. 2 AND AMENDMENT NO. 3, AND THE STOCK PURCHASE AGREEMENT, AS 
AMENDED BY AMENDMENT NO. 1 AND AMENDMENT NO. 2, COPIES OF WHICH ARE INCLUDED 
AS EXHIBITS 2.1, 2.2, 2.3, 2.4, 10.9, 10.10, AND 10.11 TO THIS CURRENT REPORT 
ON FORM 8-K AND ARE INCORPORATED BY REFERENCE HEREIN.


<PAGE>

ITEM 7.  FINANCIAL STATEMENTS, PRO FORMAL FINANCIAL INFORMATION AND EXHIBITS

       (a)  FINANCIAL STATEMENTS OF REEL.COM

          The financial statements required by Item 7(a) of Form 8-K will be 
filed by amendment of this Form 8-K not later than 60 days after the date 
hereof.

       (b)  PRO FORMA FINANCIAL INFORMATION

          The pro forma financial statements required by Item 7(b) of Form 
8-K will be filed by amendment of this Form 8-K not later than 60 days after 
the date hereof.

       (c)  (c)  EXHIBITS

<TABLE>
<CAPTION>
               Number   Description
               ------   -----------
<S>                     <C>
               2.1      Agreement and Plan of Merger and Reorganization, dated as
                        of July 30, 1998, among Hollywood Entertainment
                        Corporation, R Acquisition, Inc. and Reel.com, Inc.
                        (incorporated by reference to Exhibit 2.1 to the
                        Registrant's Form 10-Q for the quarter ended June 30,
                        1998)

               2.2      Amendment No. 1 to Agreement and Plan of Merger and
                        Reorganization, dated as of September 3, 1998, among
                        Hollywood Entertainment Corporation, R Acquisition, Inc.
                        and Reel.com, Inc.

               2.3      Amendment No. 2 to Agreement and Plan of Merger and
                        Reorganization, dated as of September 14, 1998, among
                        Hollywood Entertainment Corporation, R Acquisition, Inc.
                        and Reel.com, Inc.

               2.4      Amendment No. 3 to Agreement and Plan of Merger and
                        Reorganization, dated as of September 30, 1998, among
                        Hollywood Entertainment Corporation, R Acquisition, Inc.
                        and Reel.com, Inc.

               10.9     Stock Purchase Agreement, dated as of July 30, 1998, among
                        Hollywood Entertainment Corporation and the purchasers
                        listed therein (incorporated by reference to Exhibit 10.1
                        to the Registrant's Form 10-Q for the quarter ended June
                        30, 1998)

               10.10    Amendment No. 1 to Stock Purchase Agreement, dated as of
                        September 14, 1998, among Hollywood Entertainment
                        Corporation and the purchasers listed therein

               10.11    Amendment No. 2 to Stock Purchase Agreement, dated as of
                        September 30, 1998, among Hollywood Entertainment
                        Corporation and the purchasers listed therein

</TABLE>

<PAGE>
                                       
                                  SIGNATURES


          Pursuant to the requirements of the Securities Exchange Act of 
1934, the registrant has caused this report to be signed on its behalf by the 
undersigned hereunto duly authorized.



                                 HOLLYWOOD ENTERTAINMENT CORPORATION
 

Date:     October 16, 1998       By:  /s/  Jeff Jordan
                                     -----------------------------------------
                                      Jeff Jordan
                                      Chief Financial Officer



<PAGE>


                               AMENDMENT NO. 1 TO THE 
                   AGREEMENT AND PLAN OF MERGER AND REORGANIZATION

      THIS AMENDMENT NO. 1 (this "AMENDMENT") to the AGREEMENT AND PLAN OF 
MERGER AND REORGANIZATION, dated as of July 30, 1998 (the "MERGER AGREEMENT," 
capitalized terms used but not otherwise defined herein are used herein as 
therein defined), among HOLLYWOOD ENTERTAINMENT CORPORATION, a corporation 
organized and existing under the laws of the State of Oregon ("PARENT"), 
R ACQUISITION, INC., a corporation organized and existing under the laws of 
the State of Delaware ("MERGER SUB") and a direct wholly owned subsidiary of 
Parent, and REEL.COM, INC., a corporation organized and existing under the 
laws of the State of Delaware (the "COMPANY"), is made this 3rd day of 
September, 1998, by and among Parent, Merger Sub and the Company.

                                W I T N E S S E T H:

      WHEREAS, Parent, Merger Sub and the Company desire to amend the Merger 
Agreement as provided herein.


      NOW, THEREFORE, in consideration of the foregoing and the 
representations, warranties, covenants and agreement set forth herein, and 
other good and valuable consideration, the receipt and adequacy of which are 
hereby acknowledged, and intending to be legally bound hereby, the parties 
hereto hereby agree as follows:

      SECTION 1.  AMENDMENTS TO MERGER AGREEMENT.  The Merger 
Agreement is hereby amended as follows:

             (a)  Sections 3.01(c)(i), and 3.02(e) of the Merger Agreement 
      are hereby amended by deleting the dollar amount "$30,000,000" and 
      inserting in lieu thereof the dollar amount "$29,849,500."

            (b)  Sections 3.01(c)(ii), 3.02(f), 3.06(a) and 3.06(b) of the 
      Merger Agreement are hereby amended by deleting the numeral ".5388" 
      and inserting in lieu thereof the numeral ".537608239."

            (c)  The last sentence of Section 3.02(b) of the Merger 
      Agreement is hereby amended  and restated in its entirety to read as 
      follows: 

            "Any shareholder's election to receive the Cash Consideration 
      shall have been properly made only if Parent shall have received at 
      its designated office, by 10:00 a.m., San Francisco time, September 
      11, 1998 (the "Election Date") a Form of Election properly completed 
      and signed."

            (d)  Section 3.02(c) of the Merger Agreement is hereby amended 
      and restated in its entirety to read as follows: 


                                      1

<PAGE>


            "Any Form of Election may be revoked by the shareholder 
      submitting it to Parent only by written notice received by Parent 
      prior to 10:00 a.m., San Francisco time, on the Election Date."
      
            (e)  Section 3.02(g) of the Merger Agreement is hereby amended 
      and restated in its entirety to read as follows:
      
           "(g)  The aggregation of the portion of Electing Shares that are 
      subject to proration under subsection (e) are referred to herein as 
      "Deemed Stock Electing Shares" and the aggregation of the portion of 
      non-Electing Shares that are subject to proration under subsection (f) 
      are referred to herein as "Deemed Cash Electing Shares."
           
            (f)  The third sentence of Section 3.03 of the Merger Agreement 
      is hereby amended and restated in its entirety to read as follows: 
      "Commencing immediately after the Effective Time, each holder of a 
      certificate or certificates theretofore representing shares of Company 
      Capital Stock (other than Dissenting Shares) may surrender the same to 
      Parent together with a letter of transmittal in the form provided to 
      such holder by Parent."
      
            (g)  Section 6.07 of the Merger Agreement is hereby amended and 
      restated in its entirety as follows:

            "6.07  OPTION CASH-OUT.  Immediately prior to the Effective 
      Time, the Company shall (or shall have) accelerated vesting of not 
      more than 25% of outstanding Company Stock Options and irrevocably 
      undertaken to cash-out such options and other previously vested 
      Company Stock Options (the "Previously Vested Options") for an 
      aggregate cash payment with respect to all such Company Stock Options 
      (the "Cash-Out Amount") of an amount not in excess of $7,000,000. With 
      respect to the accelerated options, one-half of such amount shall be 
      paid out immediately after the Effective Time, and the remainder of 
      such amount shall be deposited into an escrow account (with an escrow 
      agent to be identified by the Company) and paid out on the 120th day 
      following the Effective Time in accordance with the terms and subject 
      to the conditions specified by the Company under the escrow agreement 
      and in accordance with the Company Stock Option Plans.  If, under the 
      terms of the escrow agreement, funds remain in the escrow account 
      after the 120th day following the Effective Time as a result of the 
      termination of an optionholder's employment under specified 
      circumstances, such remaining amount shall be promptly distributed to 
      the Persons that held Electing Shares, Deemed Cash Electing Shares and 
      Previously Vested Options immediately prior to the Effective Time 
      ratably on the basis of the aggregate number of (i) Electing Shares 
      held by such holder immediately prior to the Effective Time, (ii) 
      Deemed Cash Electing shares held by such holder immediately prior to 
      the Effective Time and (iii) shares of Company Capital Stock issuable 
      upon exercise of Previously Vested Options held by such holder 
      immediately prior to the Effective Time."

            (h)  Section 6.10 of the Merger Agreement is hereby amended and 
      restated in its entirety to read as follows:


                                       2
<PAGE>


            "6.10  CONTINUITY OF INTEREST.  The parties hereto acknowledge 
      and agree that the relative amounts of Redeemable Preferred Stock and 
      Parent Common Stock included in the Stock Consideration issued under 
      this Agreement and issued under the Stock Purchase Agreement shall be 
      adjusted in accordance with the provisions of this Section 6.10 (and a 
      corresponding provision of the Stock Purchase Agreement) in order to 
      ensure satisfaction of the continuity of interest requirement for 
      status of the Merger as a "reorganization" under Section 368(a) of the 
      Code:
      
                   (a)  If the closing price of the Parent Common Stock on the 
      NNM or the day preceding the Closing Date (the "Closing Date Stock 
      Value") is equal to or more than $13.50 per share, then (i) the number of
      shares of Parent Common Stock issued under this Agreement will be 
      increased to 4,000,000, (ii) the number of shares of Parent Common 
      Stock to be issued under the Stock Purchase Agreement shall be reduced 
      by the amount of the increase under clause (i), (iii) the number of 
      shares of Redeemable Preferred Stock issued under this Agreement will 
      be reduced by the amount of the increase under clause (i), and (iv) a 
      number of shares of Redeemable Preferred Stock equal to the amount of 
      the increase under clause (i) shall be issued under the Stock Purchase 
      Agreement.

                   (b)  If the Closing Date Stock Value is less than $13.50 
      per share, then the number of shares of Parent Common Stock issued 
      under this Agreement shall be further increased (with corresponding 
      adjustments in the manner provided under subsection (a) to the number 
      of shares of Parent Common Stock and Redeemable Preferred Stock issued 
      under this Agreement and the Stock Purchase Agreement) to the extent 
      necessary to cause, if possible, (i) the number of shares of Parent 
      Common Stock issued under this Agreement multiplied by the Closing 
      Date Stock Value to equal or exceed (ii) 50% of the value of the 
      aggregate consideration issued under this Agreement in exchange for 
      the Company Capital Stock (valuing any Redeemable Preferred Stock 
      issued under this Agreement at $16.20 per share solely for purposes of 
      this Section 6.10 and Section 8.01(g))."
      
            (i)  Article VI of the Merger Agreement is hereby amended by 
      adding the following Section 6.12 immediately following Section 6.11 
      thereof:  

            "6.12  STATUS OF MERGER AS REORGANIZATION.  The parties intend 
      that the Merger will constitute a "reorganization" within the meaning 
      of Section 368(a) of the Code and have not taken, and following the 
      Effective Time will not take, any action that could reasonably be 
      expected to cause the Merger to fail to so qualify, PROVIDED that, 
      subject to the foregoing, no party makes any representation or 
      warranty that the requirements for treatment of the Merger as a 
      reorganization are satisfied."

            (j)  The first sentence of Section 7.02 is hereby amended and 
      restated in its entirety to read as follows: 


                                       3

<PAGE>


            "The Company shall call and hold a special meeting of the 
      stockholders of the Company (or solicit the written consent of the 
      Company's stockholders in lieu of a meeting) no later than September 
      11, 1998.
            
            (k)  Article VIII of the Merger Agreement is hereby amended by 
      adding the following subsection (g) of Section 8.01 immediately 
      following subsection (f) thereof:  

            "(g)  the product of the Closing Date Stock Value (as defined by 
      Section 6.10 of this Agreement) and the number of shares of Parent 
      Common Stock issued under this Agreement shall equal or exceed 50% of 
      the value of the aggregate consideration issued under this Agreement 
      in exchange for the Company Capital Stock (valuing any Redeemable 
      Preferred Stock issued under this Agreement at $16.20 for this 
      purpose) so as to ensure satisfaction of the continuity of interest 
      requirement for treatment of the Merger as a reorganization under 
      Section 368(a) of the Code."

            (l)  Section 10.02(a) of the Merger Agreement is hereby amended 
      and restated in its entirety to read as follows:

            "(a)  Parent and its Affiliates, officers, directors, employees, 
      agents, successors and assigns (each an "Indemnified Party") shall be 
      indemnified and held harmless, jointly and severally, by each holder 
      (a "Holder") of Company Capital Stock receiving Consideration for any 
      and all Liabilities, losses, damages, claims, costs (including 
      business interruption costs) and expenses, interest, awards, judgments 
      and penalties (including, without limitation, attorneys' and 
      consultants' fees and expenses) actually suffered or incurred by them 
      (including, without limitation, any Action brought or otherwise 
      initiated by any of them) (hereinafter a "Loss"), arising out of or 
      resulting from (i) the breach of any representation or warranty made 
      by the Company contained in the Acquisition Documents and (ii) any 
      breach of any representation or warranty by the Company regarding 
      Taxes and any Taxes owed by the Company, any Predecessor Company or 
      equity holder therein related to periods or acts prior to the 
      Effective Time."

          SECTION 2.     Representations and Warranties.

          (a)  REPRESENTATIONS AND WARRANTIES OF THE COMPANY.  The Company
hereby represents and warrants to Parent and Merger Sub that:  (i) the Company
has all necessary corporate power and authority to execute and deliver this
Amendment, to perform its obligations under the Merger  Agreement as amended
hereby and to consummate the transactions contemplated hereby;  (ii) the
execution and delivery of this Amendment by the Company and the consummation by
the Company of the transactions contemplated by the Merger Agreement as amended
hereby have been duly and validly authorized by all necessary corporate action
(other than stockholder approval as described in the Merger Agreement);
(iii) this Amendment has been duly executed and delivered by the Company and,
assuming the due authorization, execution and delivery by Parent and Merger Sub,
constitutes the legal, valid and binding obligation of the Company, enforceable
against the Company in accordance with its terms.


                                       4

<PAGE>


            (b)   REPRESENTATIONS AND WARRANTIES OF PARENT AND MERGER SUB.  
      Parent and Merger Sub hereby jointly and severally represent and 
      warrant to the Company that:  (i) Parent and Merger Sub have all 
      necessary corporate power and authority to execute and deliver this 
      Amendment, to perform their respective obligations under the Merger 
      Agreement as amended hereby and to consummate the transactions 
      contemplated hereby; (ii) the execution and delivery of this Amendment 
      by Parent and Merger Sub and the consummation by Parent and Merger Sub 
      of the transactions contemplated by the Merger Agreement as amended 
      hereby have been duly and validly authorized by all necessary 
      corporate action; (iii) this Amendment has been duly executed and 
      delivered by Parent and Merger Sub and, assuming the due 
      authorization, execution and delivery by the Company, constitutes the 
      legal, valid and binding obligation of Parent and Merger Sub, 
      enforceable against Parent and Merger Sub in accordance with its terms.

            SECTION 3.  EFFECT ON MERGER AGREEMENT.  Except as otherwise 
      specifically provided herein, the Merger Agreement shall not be 
      amended but shall remain in full force and effect.

            SECTION 4.  GOVERNING LAW.  THIS AMENDMENT SHALL BE GOVERNED 
      BY, AND CONSTRUED AND ENFORCED IN ACCORDANCE WITH, THE LAWS OF THE 
      STATE OF DELAWARE (WITHOUT REFERENCE TO CONTRACT OF LAW PRINCIPLES 
      OTHER THAN THOSE DIRECTING DELAWARE LAW).

            SECTION 5.  COUNTERPARTS.  This Amendment may be signed in 
      one or more counterparts, each of which shall be an original but all 
      of which, taken together, shall constitute one and the same instrument.

                      [remainder of page intentionally blank]
 
















                                       5

<PAGE>

      IN WITNESS WHEREOF, the parties hereto have caused this Amendment to be 
executed as of the date first written above by their respective officers 
thereunto duly authorized.

                                       HOLLYWOOD ENTERTAINMENT CORPORATION


                                       By: 
                                           ------------------------------------
                                           Name:     Donald J. Ekman
                                           Title:    Senior Vice President and
                                                     General Counsel


                                        R ACQUISITION, INC.


                                       By: 
                                           ------------------------------------
                                           Name:     Donald J. Ekman
                                           Title:    Secretary


                                       REEL.COM, INC.


                                       By: 
                                           ------------------------------------
                                           Name:     Julie Wainwright
                                           Title:    Chief Executive Officer







                                       6



<PAGE>
                                      
                            AMENDMENT NO. 2 TO THE 
                AGREEMENT AND PLAN OF MERGER AND REORGANIZATION

     THIS AMENDMENT NO. 2 (this "AMENDMENT") to the AGREEMENT AND PLAN OF 
MERGER AND REORGANIZATION, dated as of July 30, 1998, among HOLLYWOOD 
ENTERTAINMENT CORPORATION, a corporation organized and existing under the 
laws of the State of Oregon ("PARENT"), R ACQUISITION, INC., a corporation 
organized and existing under the laws of the State of Delaware and a direct 
wholly owned subsidiary of Parent ("MERGER SUB"), and REEL.COM, INC., a 
corporation organized and existing under the laws of the State of Delaware 
(the "COMPANY"), as amended September 3, 1998 (the "MERGER AGREEMENT," 
capitalized terms used but not otherwise defined herein are used herein as 
therein defined), is made as of this 14th day of September, 1998 , by and 
among Parent, Merger Sub and the Company.

                                W I T N E S S E T H:

     WHEREAS, Parent, Merger Sub and the Company desire to amend the Merger 
Agreement as provided herein.

     NOW, THEREFORE, in consideration of the foregoing and the representations,
warranties, covenants and agreement set forth herein, and other good and
valuable consideration, the receipt and adequacy of which are hereby
acknowledged, and intending to be legally bound hereby, the parties hereto
hereby agree as follows:

     SECTION 1.     AMENDMENTS TO MERGER AGREEMENT.  The Merger Agreement is 
hereby amended as follows:

            (a)     Section 1.01 of the Merger Agreement is hereby amended by 
       inserting the following sentence in Section 1.01 after the sentence 
       beginning with "`NNM'" and before the sentence beginning with "`OTHER 
       TRANSACTION'": 

            ""OREGON CORPORATION ACT" shall mean the Business Corporation Act 
       of the State of Oregon."

            (b)     Section 2.01 of the Merger Agreement is hereby amended 
       and restated in its entirety to read as follows:

            "SECTION 2.01  THE MERGER.  Upon the terms and subject to the 
       conditions set forth in this Agreement, and in accordance with the 
       Business Corporation Act and the Oregon Corporation Act, at the 
       Effective Time, the Company shall be merged with and into Parent.  As 
       a result of the Merger, the separate corporate existence of the 
       Company shall cease and Parent shall continue as the surviving 
       corporation of the Merger (the "Surviving Corporation")."

            (c)     Section 2.03 of the Merger Agreement is hereby amended 
       and restated in its entirety to read as follows:

                                      1
<PAGE>

            "SECTION 2.03  EFFECTIVE TIME.  At the time of the Closing, the 
       parties shall cause the Merger to be consummated by filing (i) a 
       certificate of merger (the "Certificate of Merger") with the Secretary 
       of State of the State of Delaware in such form as required by, and 
       executed in accordance with, the relevant provisions of, the Business 
       Corporation Act and (ii) an articles of merger (the "Articles of 
       Merger") with the Secretary of State of Oregon in such form as 
       required by, and executed in accordance with, relevant provisions of 
       the Oregon Corporation Act (the date and time of the later of such 
       filings, or such later time as may be agreed to by the parties hereto 
       and specified in the Certificates of Merger and the Articles of 
       Merger, being the "Effective Time")."

            (d)     Section 2.04 of the Merger Agreement is hereby amended 
       and restated in its entirety to read as follows:

            "SECTION 2.04  EFFECT OF THE MERGER.  At the Effective Time, the 
       effect of the Merger shall be as provided in the applicable provisions 
       of the Business Corporation Act and the Oregon Corporation Act.  
       Without limiting the generality of the foregoing, and subject thereto, 
       at the Effective Time, except as otherwise provided herein, all the 
       property, rights, privileges, powers and franchises of the Company and 
       Parent shall vest in the Surviving Corporation, and all debts, 
       liabilities and duties of the Company and Parent shall become the 
       debts, liabilities and duties of the Surviving Corporation."

            (e)     Section 2.05 of the Merger Agreement is hereby amended 
       and restated in its entirety to read as follows:

            "SECTION 2.05  CERTIFICATE OF INCORPORATION; BYLAWS; DIRECTORS 
       AND OFFICERS OF SURVIVING CORPORATION.  Unless otherwise agreed by the 
       Company and Parent prior to the Effective Time, at the Effective Time:

                  (a)     the articles of incorporation and bylaws of Parent, as
            in effect immediately prior to the Effective Time, shall be the 
            articles of incorporation and bylaws of the Surviving Corporation 
            until thereafter amended as provided by Law and such articles of 
            incorporation or bylaws;

                  (b)     the officers of Parent immediately prior to the 
            Effective Time shall be the initial officers of the Surviving 
            Corporation until their successors are elected or appointed and
            qualified or until their resignation or removal; and

                  (c)     the directors of Parent immediately prior to the 
            Effective Time shall be the initial directors of the Surviving 
            Corporation until their successors are elected or appointed and 
            qualified or until their resignation or removal; provided that 
            Parent shall comply with Section 7.07."

            (f)    Section 3.01(a) is hereby amended and restated in its
            entirety as follows:

             "(a)  CAPITAL STOCK OF PARENT.  Each issued and outstanding 
       share of Parent Common Stock shall remain issued and outstanding and 
       each shares of Parent Common Stock held in treasury of Parent shall 
       remain in treasury.

                                      2
<PAGE>

             (g)     Sections 3.01(c)(i), and 3.02(e) of the Merger Agreement 
       are hereby amended by deleting the dollar amount "$29,849,500" and 
       inserting in lieu thereof the dollar amount "$29,805,125."

             (h)     Sections 3.01(c)(ii), 3.02(f), 3.06(a) and 3.06(b) of 
       the Merger Agreement are hereby amended by deleting the numeral 
       ".537608239" and inserting in lieu thereof the numeral "0.536704588."

             (i)     Article VI of the Merger Agreement is hereby amended by 
       adding the following Section 6.13 immediately following Section 6.12 
       thereof:  

             "SECTION 6.13  ACCOUNTING OF MERGER.  The parties stipulate that 
       the value of goodwill and going concern value is not less than 50% of 
       the total value of the Company's assets.  The parties further 
       stipulate that the value of inventory, copyrights, and other property 
       the sale of which would produce ordinary income to the Company or its 
       founder is not more than 15% of the net worth of the Company (as 
       defined in Section 341(e)(7) of the Code).  The parties agree that 
       they will report the Merger for financial accounting purposes 
       consistent with such valuations."

             (j)     Section 7.03 of the Merger Agreement is hereby amended 
       and restated in its entirety to read as follows:

             "SECTION 7.03  DIRECTORS' AND OFFICERS' INDEMNIFICATION. From 
       and after the Effective Time, Parent shall indemnify and hold harmless 
       each present and former director and officer of the Company (the 
       "Surviving Indemnified Parties"), against any costs or expenses 
       (including reasonable attorneys' fees), judgments, fines, losses, 
       claims, damages or liabilities (collectively, "Costs") incurred in 
       connection with any claim, action, suit, proceeding or investigation, 
       whether civil, criminal, administrative or investigative, arising out 
       of or pertaining to matters existing or occurring at or prior to the 
       Effective Time, whether asserted or claimed prior to, at or after the 
       Effective Time, to the fullest extent that the Company would have been 
       permitted under Delaware law and its charter documents (each as in 
       effect on the date hereof) to indemnify such Surviving Indemnified 
       Parties."

       SECTION 2.   Representations and Warranties.

       (a)   REPRESENTATIONS AND WARRANTIES OF THE COMPANY.  The Company 
hereby represents and warrants to Parent and Merger Sub that:  (i) the 
Company has all necessary corporate power and authority to execute and 
deliver this Amendment, to perform its obligations under the Merger  
Agreement as amended hereby and to consummate the transactions contemplated 
hereby;  (ii) the execution and delivery of this Amendment by the Company and 
the consummation by the Company of the transactions contemplated by the 
Merger Agreement as amended hereby have been duly and validly authorized by 
all necessary corporate action; (iii) this Amendment has been duly executed 
and delivered by the Company and, assuming the due authorization, execution 
and delivery by Parent and Merger Sub, constitutes the legal, valid and 
binding obligation of the Company, enforceable against the Company in 
accordance with its terms.

                                      3
<PAGE>


       (b)     REPRESENTATIONS AND WARRANTIES OF PARENT AND MERGER SUB.  
Parent and Merger Sub hereby jointly and severally represent and warrant to 
the Company that:  (i) Parent and Merger Sub have all necessary corporate 
power and authority to execute and deliver this Amendment, to perform their 
respective obligations under the Merger Agreement as amended hereby and to 
consummate the transactions contemplated hereby; (ii) the execution and 
delivery of this Amendment by Parent and Merger Sub and the consummation by 
Parent and Merger Sub of the transactions contemplated by the Merger 
Agreement as amended hereby have been duly and validly authorized by all 
necessary corporate action; (iii) this Amendment has been duly executed and 
delivered by Parent and Merger Sub and, assuming the due authorization, 
execution and delivery by the Company, constitutes the legal, valid and 
binding obligation of Parent and Merger Sub, enforceable against Parent and 
Merger Sub in accordance with its terms.

       SECTION 3.  EFFECT ON MERGER AGREEMENT.  Except as otherwise 
specifically provided herein, the Merger Agreement shall not be amended but 
shall remain in full force and effect.

       SECTION 4.  GOVERNING LAW.  THIS AMENDMENT SHALL BE GOVERNED BY, AND 
CONSTRUED AND ENFORCED IN ACCORDANCE WITH, THE LAWS OF THE STATE OF DELAWARE 
(WITHOUT REFERENCE TO CONTRACT OF LAW PRINCIPLES OTHER THAN THOSE DIRECTING 
DELAWARE LAW).

       SECTION 5.  COUNTERPARTS.  This Amendment may be signed in one or more 
counterparts, each of which shall be an original but all of which, taken 
together, shall constitute one and the same instrument.

                      [remainder of page intentionally blank]
 
                                      4
<PAGE>

     IN WITNESS WHEREOF, the parties hereto have caused this Amendment to be 
executed as of the date first written above by their respective officers 
thereunto duly authorized.

                                      HOLLYWOOD ENTERTAINMENT CORPORATION


                                      By: 
                                          ------------------------------------
                                          Name:     Donald J. Ekman
                                          Title:    Senior Vice President and
                                                    General Counsel

                                     R ACQUISITION, INC.


                                      By: 
                                          ------------------------------------
                                          Name:     Donald J. Ekman
                                          Title:    Secretary

                                      REEL.COM, INC.


                                      By: 
                                          ------------------------------------
                                          Name:     Julie Wainwright
                                          Title:    Chief Executive Officer

                                      5

<PAGE>


                          AMENDMENT NO. 3 TO THE 
              AGREEMENT AND PLAN OF MERGER AND REORGANIZATION

     THIS AMENDMENT NO. 3 (this "AMENDMENT") to the AGREEMENT AND PLAN OF 
MERGER AND REORGANIZATION, dated as of July 30, 1998, among HOLLYWOOD 
ENTERTAINMENT CORPORATION, a corporation organized and existing under the 
laws of the State of Oregon ("PARENT"), R ACQUISITION, INC., a corporation 
organized and existing under the laws of the State of Delaware and a direct 
wholly owned subsidiary of Parent ("MERGER SUB"), and REEL.COM, INC., a 
corporation organized and existing under the laws of the State of Delaware 
(the "COMPANY"), as amended September 3, 1998 and September 14, 1998 (the 
"MERGER AGREEMENT," capitalized terms used but not otherwise defined herein 
are used herein as therein defined), is made as of this 30th day of 
September, 1998, by and among Parent, Merger Sub and the Company.

                           W I T N E S S E T H:
     WHEREAS, Parent, Merger Sub and the Company desire to amend the Merger
Agreement as provided herein.

     NOW, THEREFORE, in consideration of the foregoing and the 
representations, warranties, covenants and agreement set forth herein, and 
other good and valuable consideration, the receipt and adequacy of which are 
hereby acknowledged, and intending to be legally bound hereby, the parties 
hereto hereby agree as follows:

     SECTION 1. AMENDMENTS TO MERGER AGREEMENT.  The Merger Agreement is 
hereby amended as follows:

          (a)    The initial clause of Section 3.06(a) is hereby amended and 
     restated in its entirety to read as follows:

          "At the Effective Time, each option granted by the Company to 
          purchase shares of Company Common Stock (each, a "Company Stock 
          Option") and Series C Warrant which is outstanding and unexercised, 
          and unvested as of September 15, 1998 in the case of Company Stock 
          Options, immediately prior to the Effective Time shall be assumed 
          by Parent and converted into an option or warrant to purchase 
          shares of Parent Common Stock in such number and at such exercise 
          price as provided below and otherwise having the same terms and 
          conditions as in effect immediately prior to the Effective Time 
          (except to the extent that such terms, conditions and restrictions 
          may be altered in accordance with their terms as a result of the 
          Merger):"

          (b)    The first sentence of Section 7.06 (a) is hereby amended and 
     restated in its entirety to read as follows:


                                             1.
<PAGE>


          "At the Effective Time, Parent shall assume, by virtue of this 
          Agreement and without any further action on the part of the 
          Company, all of the Company's obligations with respect to each 
          outstanding Company Stock Option which was unvested as of September 
          15, 1998."

          (c)  Section 9.01(b) is hereby amended and restated in its entirety as
follows:

               "(b) by either Parent or the Company, if the Effective Time 
          shall not have occurred on or before October 1, 1998; provided, 
          however, that the right to terminate this Agreement under this 
          Section 9.01(b) shall not be available to any party whose failure 
          to fulfill an obligation under this Agreement has been the cause of 
          the failure of the Merger to occur on or before such date;"

          (d)  Section 10.02(a) of the Merger Agreement is hereby amended and
restated in its entirety to read as follows:

          "SECTION 10.02.  INDEMNIFICATION BY THE HOLDERS.

               (a)  Parent and its Affiliates, officers, directors, 
          employees, agents, successors and assigns (each an "Indemnified 
          Party") shall be indemnified and held harmless, jointly and 
          severally, by each holder (a "Holder") of Company Capital Stock 
          receiving Merger Consideration for any and all Liabilities, losses, 
          damages, claims, costs (including business interruption costs) and 
          expenses, interest, awards, judgments and penalties (including, 
          without limitation, attorneys' and consultants' fees and expenses) 
          actually suffered or incurred by them (including, without 
          limitation, any Action brought or otherwise initiated by any of 
          them) (hereinafter a "Loss"), (y) arising out of or resulting from 
          (i) the breach of any representation or warranty made by the 
          Company contained in the Acquisition Documents and (ii) any breach 
          of any representation or warranty by the Company regarding Taxes 
          and any Taxes owed by the Company, any Predecessor Company or 
          equity holder therein related to periods or acts prior to the 
          Effective Time and (z) resulting from either a settlement approved 
          in accordance with Section 10.02(b) or a non-appealable finding by 
          a court of law of a violation of Law by the Company arising from 
          the alleged actions in the lawsuit MTS, Incorporated v. Fry's 
          Electronics, Inc. and Reel.com, Inc., case No. 98AS04414, Superior 
          Court of the State of California in the County of Sacramento (the 
          "MTS Matter").

          (e)  Section 10.02(b) of the Merger Agreement is hereby amended by 
     adding the following sentence immediately following the last sentence 
     of Section 10.02(b):

          "If the MTS Matter is settled by Parent, the obligations and 
          Liabilities of the Holders to indemnify an Indemnified Party for a 
          Loss resulting from the MTS Matter as provided in Section 
          10.02(a)(z) are subject to the written consent of the Holders' 
          Representative to such a settlement, which consent shall not be 
          unreasonably withheld, provided, however, that the Holders' 
          Representative will 


                                        2
<PAGE>


          not be required to consent to any portion of a settlement which 
          admits a violation of Law except as it may determine in its sole 
          discretion."

     SECTION 2. Representations and Warranties.

          (a)  REPRESENTATIONS AND WARRANTIES OF THE COMPANY.  The Company
     hereby represents and warrants to Parent and Merger Sub that:  (i) the
     Company has all necessary corporate power and authority to execute and
     deliver this Amendment, to perform its obligations under the Merger 
     Agreement as amended hereby and to consummate the transactions contemplated
     hereby;  (ii) the execution and delivery of this Amendment by the Company
     and the consummation by the Company of the transactions contemplated by the
     Merger Agreement as amended hereby have been duly and validly authorized by
     all necessary corporate action; (iii) this Amendment has been duly executed
     and delivered by the Company and, assuming the due authorization, execution
     and delivery by Parent and Merger Sub, constitutes the legal, valid and
     binding obligation of the Company, enforceable against the Company in
     accordance with its terms.

          (b)  REPRESENTATIONS AND WARRANTIES OF PARENT AND MERGER SUB.  Parent
     and Merger Sub hereby jointly and severally represent and warrant to the
     Company that:  (i) Parent and Merger Sub have all necessary corporate power
     and authority to execute and deliver this Amendment, to perform their
     respective obligations under the Merger Agreement as amended hereby and to
     consummate the transactions contemplated hereby; (ii) the execution and
     delivery of this Amendment by Parent and Merger Sub and the consummation by
     Parent and Merger Sub of the transactions contemplated by the Merger
     Agreement as amended hereby have been duly and validly authorized by all
     necessary corporate action; (iii) this Amendment has been duly executed and
     delivered by Parent and Merger Sub and, assuming the due authorization,
     execution and delivery by the Company, constitutes the legal, valid and
     binding obligation of Parent and Merger Sub, enforceable against Parent and
     Merger Sub in accordance with its terms.

     SECTION 3.     EFFECT ON MERGER AGREEMENT.  Except as otherwise
specifically provided herein, the Merger Agreement shall not be amended but
shall remain in full force and effect.

     SECTION 4.     GOVERNING LAW.  THIS AMENDMENT SHALL BE GOVERNED BY, AND
CONSTRUED AND ENFORCED IN ACCORDANCE WITH, THE LAWS OF THE STATE OF DELAWARE
(WITHOUT REFERENCE TO CONTRACT OF LAW PRINCIPLES OTHER THAN THOSE DIRECTING
DELAWARE LAW).

     SECTION 5.     COUNTERPARTS.  This Amendment may be signed in one or more
counterparts, each of which shall be an original but all of which, taken
together, shall constitute one and the same instrument.

                      [remainder of page intentionally blank]


                                       3
<PAGE>


     IN WITNESS WHEREOF, the parties hereto have caused this Amendment to be 
executed as of the date first written above by their respective officers 
thereunto duly authorized.

                      HOLLYWOOD ENTERTAINMENT CORPORATION


                         By: 
                             -----------------------------------------
                              Name:     Donald J. Ekman
                              Title:    Senior Vice President and
                                        General Counsel

                         R ACQUISITION, INC.


                         By: 
                             -----------------------------------------
                              Name:     Donald J. Ekman
                              Title:    Secretary

                         REEL.COM, INC.


                         By: 
                             -----------------------------------------
                              Name:     Julie Wainwright
                              Title:    Chief Executive Officer



                                         4


<PAGE>
                                      
                             AMENDMENT NO. 1 TO THE
                      HOLLYWOOD ENTERTAINMENT CORPORATION
                            STOCK PURCHASE AGREEMENT

     THIS AMENDMENT NO. 1 (the "AMENDMENT") to the HOLLYWOOD ENTERTAINMENT 
CORPORATION STOCK PURCHASE AGREEMENT dated as of July 30, 1998 (the "PURCHASE 
AGREEMENT"), by and among Hollywood Entertainment Corporation, an Oregon 
corporation (the "COMPANY"), and the parties set forth on Exhibit A thereto, 
is made as of September 3, 1998.  A copy of the Purchase Agreement is 
attached hereto as ATTACHMENT 1.

                                      RECITALS

     WHEREAS, the Company and the undersigned parties hereto desire to amend 
the Purchase Agreement as provided herein; 
     NOW, THEREFORE, IT IS AGREED THAT:

     1.     All capitalized terms used herein without definition shall have 
the meanings ascribed to them in the Purchase Agreement, other than as set 
forth in Section 4 below.

     2.     Section 1.1 of the Purchase Agreement shall be amended and 
restated in its entirety as follows:

           "Section 1.1   SALE OF THE STOCK.  Subject to the terms and 
conditions hereof, at the Closing (as defined below), the Company will issue 
and sell to each Purchaser, and each Purchaser will purchase, in the 
respective amounts set forth on Exhibit A, an aggregate of 5,000,000 shares 
of Common Stock ("Common Stock") and Series A Redeemable Preferred Stock (as 
described in Exhibit A to that certain Agreement and Plan of Merger and 
Reorganization among the Company, R Acquisition, Inc. and Reel.com, Inc. 
dated as of July 30, 1998, as amended (the "Merger Agreement")) ("Redeemable 
Preferred") from the Company (the Common Stock and Redeemable Preferred shall 
be referred to, collectively, as the "Stock"), at a purchase price per share 
of $13.50 under this Agreement for an aggregate purchase price of 
$67,500,000.00."

     3.     Section 3.2 of the Purchase Agreement shall be amended and 
restated in its entirety as follows:

           "Section 3.2   VALID ISSUANCE OF STOCK; COMPLIANCE WITH SECURITIES 
LAWS.  The Stock, when issued and paid for in accordance with this Agreement 
will be duly authorized, validly issued, fully paid and non-assessable and 
issued in compliance with all applicable federal and state securities laws.  
As of the Closing, the Common Stock issuable upon conversion of the 
Redeemable Preferred has been duly and validly reserved for issuance and, 
upon issuance in accordance with the rights, preferences and privileges 
attached to the Redeemable Preferred, will be validly issued, fully paid and 
nonassessable."

                                      
<PAGE>

     4.     The following shall be added as Section 6.15 of the Purchase 
Agreement and all capitalized terms used in this Section 6.15 and not 
otherwise defined in this Amendment shall have the meanings ascribed to them 
in the Merger Agreement:

           "6.15     CONTINUITY OF INTEREST.  The parties hereto acknowledge 
and agree that the relative amounts of Redeemable Preferred and Common Stock 
included as Stock to be purchased hereunder and issued as Merger Consideration
under the Merger Agreement shall be adjusted in accordance with the provisions
of this Section 6.15 (and Section 6.10 of the Merger Agreement) in order to 
ensure satisfaction of the continuity of interest requirement for status of 
the Merger as a "reorganization" under Section 368(a) of the Code:

                (a)  If the closing price of the Common Stock on the NNM for 
the day preceding the Closing Date under the Merger Agreement (the "Closing 
Date Stock Value") is equal to or more than $13.50 per share, then (i) the 
number of shares of Common Stock issued under the Merger Agreement will be 
increased to 4,000,000, (ii) the number of shares of Common Stock issued 
under this Agreement shall be reduced by the amount of the increase under 
clause (i), (iii) the number of shares of Redeemable Preferred issued under 
the Merger Agreement will be reduced by the amount of the increase under 
clause (i) and (iv) a number of shares of Redeemable Preferred equal to the 
amount of the increase under clause (i) shall be issued under this Agreement, 
on a pro rata basis among the Purchasers.

                (b)  If the Closing Date Stock Value is less than $13.50 per 
share, then the number of shares of Common Stock issued under the Merger 
Agreement shall be further increased (with corresponding adjustments in the 
manner provided under subsection (a) to the number of shares of Common Stock 
and Redeemable Preferred issued under the Merger Agreement and this 
Agreement) to the extent necessary to cause, if possible, the number of 
shares of Common Stock issued under the Merger Agreement multiplied by the 
Closing Date Stock Value to equal or exceed 50% of the value of the aggregate 
consideration issued under the Merger Agreement (valuing any Redeemable 
Preferred issued thereunder at $16.20 per share solely for purposes of this 
Section 6.15)."

     5.     DEFINITION OF STOCK IN SECTION 4.5 OF PURCHASE AGREEMENT.  The 
term "Stock" as used in Section 4.5 of the Purchase Agreement shall be deemed 
to include any Common Stock issuable upon conversion of the Redeemable 
Preferred.

     6.     REMOVAL OF PARTY.  CMG@Ventures II, LLC shall be removed from 
Exhibit A of the Purchase Agreement and shall have no rights, and shall have 
no obligations, under the Purchase Agreement

     7.     ADDITION OF PARTIES.  The parties hereto acknowledge and agree 
that, upon execution of a signature page hereto, each of CMG Information 
Services, Inc. and Saad Nadhir shall be added to Exhibit A to the Purchase 
Agreement as a Purchaser thereunder and shall have all rights of, and be 
subject to all conditions and obligations of, a Purchaser under the Purchase 
Agreement, as amended by this Amendment, with respect to the shares of stock 
set forth opposite their names on Exhibit A to this Amendment.  Without 
limiting the foregoing, each of CMG Information Services, Inc. and Saad 
Nadhir represent and warrant that, at and as of the date of 

                                     -2-
<PAGE>


this Amendment, the representations and warranties set forth in Article IV of 
the Purchase Agreement are true and correct with respect to it.

     8.     EXHIBIT A.  Exhibit A of the Purchase Agreement shall be amended 
and restated in its entirety as set forth in Exhibit A to this Amendment.

     9.     EFFECT OF AMENDMENT.  Except as amended as set forth above, the 
Purchase Agreement shall continue in full force and effect.

     10.    COUNTERPARTS.  This Amendment may be signed in one or more 
counterparts, each of which shall be deemed an original and all of which, 
taken together, shall be deemed one and the same document.

                              [Signature Page Follows]


                                     -3-
<PAGE>


     IN WITNESS WHEREOF, the parties have executed this Amendment as of the 
date first above written.

                                            HOLLYWOOD ENTERTAINMENT CORPORATION


                                            By:                           
                                               -------------------------------
                                            Name:                         
                                                 -----------------------------
                                            Title:                        
                                                 -----------------------------

                                            PURCHASER


                                            ----------------------------------
                                            

<PAGE>

                                     EXHIBIT A
                                          
                               SCHEDULE OF PURCHASERS
                                           

<TABLE>
<CAPTION>
                                       No. of Shares
 Name and Address                      of Stock to be     Price Per      Aggregate Purchase Price
 of Purchaser                          Purchased          Share
<S>                                    <C>                <C>            <C>
 Scott Beck                               31,794            $13.50           $     429,219.00
 835 11th Street
 Boulder, CO  80302

 Bowana Foundation                       262,534             13.50               3,544,209.00
 Attn:  Scott Beck
 835 11th Street
 Boulder, CO  80302

 Pearl Street Trust                      852,833             13.50              11,513,245.50
 Attn:  Scott Beck
 835 11th Street
 Boulder, CO  80302


 Saad Nadhir                             131,267             13.50               1,772,104.50
 1973 Keats Court
 Highland Park, IL  60035

 CMG Information Services, Inc.        2,909,918             13.50              39,283,893.00
 Attn:  Andrew J. Hajducky III
 100 Brickstone Square, 1st Floor
 Andover, MA  01810

 Intel Corporation                       262,535             13.50               3,544,222.50
 Attn:  Terri Remillard
 2625 Walsh Avenue, Building 4
 Santa Clara, CA 95052

 Vulcan Ventures Incorporated            525,069             13.50               7,088,431.50
 Attn:  Eric Robison
 110 - 110th Avenue NE 
 Suite 500
 Bellevue, WA  98004

<PAGE>


 Toby Coppel                               1,850             13.50                        24,975.00
 Allen & Company Incorporated
 711 Fifth Avenue
 New York, NY  10022

 John H. Josephson                         7,400             13.50                        99,900.00
 Allen & Company Incorporated
 711 Fifth Avenue
 New York, NY  10022

 Eran Ashany                               7,400             13.50                        99,900.00
 Allen & Company Incorporated
 711 Fifth Avenue
 New York, NY  10022

 Nancy Peretsman                           7,400             13.50                        99,900.00
 Allen & Company Incorporated
 711 Fifth Avenue
 New York, NY  10022

      TOTALS                           5,000,000                                     $67,500,000.00

</TABLE>


<PAGE>

                                          
                              AMENDMENT NO. 2 TO THE
                       HOLLYWOOD ENTERTAINMENT CORPORATION
                             STOCK PURCHASE AGREEMENT

     THIS AMENDMENT NO. 2 (the "AMENDMENT") to the HOLLYWOOD ENTERTAINMENT 
CORPORATION STOCK PURCHASE AGREEMENT, dated as of July 30, 1998, by and among 
Hollywood Entertainment Corporation, an Oregon corporation (the "COMPANY"), 
and the parties set forth on Exhibit A thereto, as amended September 14, 1998 
(the "PURCHASE AGREEMENT"), is made as of October 1, 1998.  

                                   RECITALS

     WHEREAS, the Company and the undersigned parties hereto desire to amend 
the Purchase Agreement as provided herein;

     NOW, THEREFORE, IT IS AGREED THAT:

     1.     All capitalized terms used herein without definition shall have 
the meanings ascribed to them in the Purchase Agreement.

     2.     Section 1.1 of the Purchase Agreement shall be amended and 
restated in its entirety as follows:

           "Section 1.1   SALE OF THE STOCK.  Subject to the terms and 
conditions hereof, at the Closing (as defined below), the Company will issue 
and sell to each Purchaser, and each Purchaser will purchase, in the 
respective amounts set forth on Exhibit A, an aggregate of 3,362,800 shares 
of Common Stock ("Common Stock") and Series A Redeemable Preferred Stock (as 
described in Exhibit A to that certain Agreement and Plan of Merger and 
Reorganization among the Company, R Acquisition, Inc. and Reel.com, Inc., 
dated as of July 30, 1998, as amended (the "Merger Agreement")) ("Redeemable 
Preferred") from the Company (the Common Stock and Redeemable Preferred shall 
be referred to, collectively, as the "Stock"), at a purchase price per share 
of $13.50 under this Agreement for an aggregate purchase price of 
$45,397,800.00."

     3.     Section 5.1(f) of the Purchase Agreement shall be amended and 
restated in its entirety as follows:

            "(f)  MINIMUM CLOSING.  The Purchasers shall have purchased a 
minimum of 3,362,800 shares of Stock at the Closing."

     4.     REMOVAL OF PARTY.  Saad Nadhir shall be removed from Exhibit A of 
the Purchase Agreement and shall have no rights, and shall have no 
obligations, under the Purchase Agreement.

<PAGE>

     5.     ADDITION OF PARTIES.  The parties hereto acknowledge and agree 
that, upon execution of a signature page hereto, Lillian Nadhir shall be 
added to Exhibit A to the Purchase Agreement as a Purchaser thereunder and 
shall have all rights of, and be subject to all conditions and obligations 
of, a Purchaser under the Purchase Agreement, as amended by this Amendment, 
with respect to the shares of stock set forth opposite her name on Exhibit A 
to this Amendment. Without limiting the foregoing, Lillian Nadhir represents 
and warrants that, at and as of the date of this Amendment, the 
representations and warranties set forth in Article IV of the Purchase 
Agreement are true and correct with respect to her.

     6.     EXHIBIT A.  Exhibit A of the Purchase Agreement shall be amended 
and restated in its entirety as set forth in Exhibit A to this Amendment.

     7.     EFFECT OF AMENDMENT.  Except as amended as set forth above, the 
Purchase Agreement shall continue in full force and effect.

     8.     COUNTERPARTS.  This Amendment may be signed in one or more 
counterparts, each of which shall be deemed an original and all of which, 
taken together, shall be deemed one and the same document.

                            [Signature Page Follows]

<PAGE>

     IN WITNESS WHEREOF, the parties have executed this Amendment as of the 
date first above written.
     
                                       HOLLYWOOD ENTERTAINMENT CORPORATION


                                       By:                                
                                          ------------------------------------
                                          Name:
                                          Title:



                                       PURCHASER:


                                       ---------------------------------------
                                       

<PAGE>
                                      
                                  EXHIBIT A
                                          
                            SCHEDULE OF PURCHASERS
 
<TABLE>
<CAPTION>
                                     No. of Shares of
 Name and Address                    Stock                    Price Per
 of Purchaser                        to be Purchased          Share         Aggregate Purchase Price
<S>                                  <C>                      <C>           <C>
 Scott Beck                                  0                $13.50        $0
 835 11th Street
 Boulder, CO  80302

 Bowana Foundation                     210,027                 13.50         2,835,364.50
 Attn:  Scott Beck
 835 11th Street
 Boulder, CO  80302

 Pearl Street Trust                    561,509                 13.50         7,580,371.50
 Attn:  Scott Beck
 835 11th Street
 Boulder, CO  80302


 Lillian Nadhir                         88,284                 13.50         1,191,834.00
 1973 Keats Court
 Highland Park, IL  60035

 CMG Information Services, Inc.      1,957,094                 13.50           26,420,769
 Attn:  Andrew J. Hajducky
 100 Brickstone Square, 1st Floor
 Andover, MA  01810

 Intel Corporation                     176,571                 13.50         2,383,708.50
 Attn:  Terri Remillard
 2625 Walsh Avenue, Building 4
 Santa Clara, CA 95052

 Vulcan Ventures Incorporated          353,140                 13.50         4,767,390.00
 Attn:  Eric Robison
 110 - 110th Avenue NE, Suite 500
 Bellevue, WA  98004
</TABLE>


<PAGE>

<TABLE>
<CAPTION>

                                     No. of Shares of
 Name and Address                    Stock                    Price Per
 of Purchaser                        to be Purchased          Share         Aggregate Purchase Price
 <S>                                     <C>                   <C>              <C>
 Toby Coppel                             1,244                 13.50            16,794.00
 Allen & Company Incorporated
 711 Fifth Avenue
 New York, NY  10022


 John H. Josephson                       4,977                 13.50            67,189.50
 Allen & Company Incorporated
 711 Fifth Avenue
 New York, NY  10022

 Eran Ashany                             4,977                 13.50            67,189.50
 Allen & Company Incorporated
 711 Fifth Avenue
 New York, NY  10022

 Nancy Peretsman                         4,977                 13.50            67,189.50
 Allen & Company Incorporated
 711 Fifth Avenue
 New York, NY  10022

      TOTALS                         3,362,800                                $45,397,800
</TABLE>


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