HOLLYWOOD ENTERTAINMENT CORP
10-Q/A, 2000-03-03
VIDEO TAPE RENTAL
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                            UNITED STATES
                 SECURITIES AND EXCHANGE COMMISSION
                       Washington, D.C. 20549

                           --------------

                              FORM 10 Q/A
                           AMENDMENT NO. 1

   X QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d)
               OF THE SECURITIES EXCHANGE ACT OF 1934

            For the quarterly period ended June 30, 1999

                                 OR

     TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d)
                OF THE SECURITIES EXHANGE ACT OF 1934

            For the transition period from            to

                   Commission File Number 0-21824
                        ---------------------


                 HOLLYWOOD ENTERTAINMENT CORPORATION
         (Exact name of registrant as specified in charter)

      OREGON                                   93-0981138
      (State or other jurisdiction of          (I.R.S. Employer
      incorporation or organization)           Identification No.)


          9275 S.W. Peyton Lane, Wilsonville, Oregon 97070
     (Address of principal executive office, including zip code)
                           (503) 570-1600
        (Registrant's telephone number, including area code)

Indicate by check mark whether the registrant (1) has filed all
reports required to be filed by section 13 or 15(d) of the Securities
Exchange Act of 1934 during the preceding 12 months (or for such
short period that the registrant was required to file such reports),
and (2) has been subject to such filing requirements for the past 90
days.
                    Yes  X               No

As of August 11, 1999 there were 45,739,584 shares of the
registrant's Common Stock outstanding.


<PAGE>




                 HOLLYWOOD ENTERTAINMENT CORPORATION
                            June 30, 1999




                                                   Page
PART I.  FINANCIAL INFORMATION

Item 1.  Financial Statements

         Consolidated Statement of Operations       3

         Consolidated Balance Sheets                4

         Consolidated Statement of Cash Flows       5

         Notes to Consolidated Financial Statements 6

Item 2.  Management's Discussion and Analysis of Financial  10
         Condition and Results of Operations

PART II. OTHER INFORMATION

Item 4   Submission of Matters to vote of Security Holders  15

Item 6.  Exhibits and Reports on Form 8-K          16

Signatures

<PAGE>

PART I.  FINANCIAL INFORMATION

Item 1.  Financial Statements

<TABLE>
<CAPTION>

                 HOLLYWOOD ENTERTAINMENT CORPORATION
                CONSOLIDATED STATEMENT OF OPERATIONS
                             (Unaudited)
              (In thousands, except per share amounts)


                           Three Months Ended     Six Months Ended
                               June 30,              June 30,
                        -------------------------------------------
                            1999      1998        1999      1998
                        ----------   -------- ----------- ---------
<S>                      <C>       <C>        <C>          <C>
REVENUE: (NOTE 7)
Rental revenue            $205,628   $141,572    $426,943   $282,936
Product sales               44,740     25,159      89,954     53,746
                         ---------   --------  ----------  ---------
                           250,368    166,731     516,897    336,682
                         ---------   --------  ----------  ---------

COST OF SALES:
 Cost of rental            63,100     40,777      131,746     77,071
 Cost of product           31,886     16,227       63,320     34,675
                         --------    -------   ----------  ---------
                           94,986     57,004      195,066    111,746

GROSS MARGIN              155,382    109,727      321,831    224,936

OPERATING EXPENSES:
Operating and selling      120,465     83,271     241,158    168,832
General and
administrative              15,020      7,585      33,260     15,966
Amortization of
intangibles                 14,190      1,468      28,316      2,937
                         ---------   --------   ---------   --------
                           149,675     92,324     302,734    187,735
                         ---------   --------   ---------   --------

INCOME FROM OPERATIONS
 (NOTE 7)                    5,707     17,403      19,097     37,201

Nonoperating income
(expense):
Interest income                 66          5          73         88
Interest expense          (11,491)    (7,797)    (21,110)   (14,907)
                         ---------   --------   ---------   --------
Income (loss) before
income taxes (Note7)       (5,718)      9,611     (1,940)     22,382

Provision for income
taxes                      (2,611)     (3,957)    (9,166)    (9,065)
                         ---------   ---------  ---------   --------

Income (loss before
cumulative effect of
a change in accounting
principle                  (8,329)       5,654   (11,106)     13,317

Cumulative effect of
a change in accounting
principle (net of
income tax benefit
of $983)                         -          -    (1,444)           -
                         ---------   --------   ---------   --------

NET INCOME (LOSS)        $ (8,329)    $ 5,654   $(12,550)   $ 13,317
                         =========   ========   =========   ========
- ------------------------------------------------------------------------
Net income (loss) per
share before cumulative
effect of a change in
accounting principle
 Basic                   $  (0.18)     $ 0.15    $ (0.24)     $ 0.36
 Diluted                 $  (0.18)     $ 0.15    $ (0.24)     $ 0.36
- --------------------------------------------------------------------------

Net income (loss)
per share:
 Basic                   $  (0.18)     $ 0.15    $ (0.28)     $ 0.36
 Diluted                 $  (0.18)     $ 0.15    $ (0.28)     $ 0.36
- --------------------------------------------------------------------------

Weighted average
shares outstanding:
 Basic                      45,612     36,928      45,412     36,885
 Diluted                    45,612     37,678      45,412     37,513
- --------------------------------------------------------------------------

The accompanying notes are an integral part of this financial statement.
</TABLE>
<PAGE>

<TABLE>
<CAPTION>
                 HOLLYWOOD ENTERTAINMENT CORPORATION
                     CONSOLIDATED BALANCE SHEETS
                (In thousands, except share amounts)


                                                -------------------------
                                                  June 30,    December 31
                                                    1999          1998
                                                -----------    ----------
<S>                                             <C>            <C>
ASSETS

Current assets:
 Cash and cash equivalents                        $   6,148      $  3,975
 Accounts receivable                                 40,057        40,862
 Merchandise inventories                             56,819        58,083
 Prepaid expenses and other current assets           10,150        12,138
                                                 ----------     ---------
 Total current assets                               113,174       115,058

Videocassettes rental inventory, net                289,547       259,255
Property and equipment, net                         346,706       328,182
Goodwill, net                                       171,377       187,607
Deferred income tax                                  42,597        35,513
Other assets, net                                    13,347        10,715
                                                 ----------    ----------
                                                  $ 976,748     $ 936,330
                                                 ==========    ==========

LIABILITIES AND SHAREHOLDERS' EQUITY

Current liabilities:
 Current maturities of long-term obligations        $ 9,218      $  8,418
 Accounts payable                                    65,663       107,865
 Accrued expenses                                    29,590        34,664
 Accrued revenue sharing                             18,086        13,500
 Accrued interest                                     8,974         9,693
 Income taxes payable                                 6,354         5,739
                                                  ---------     ---------
  Total current liabilities                         137,885       179,879

Long-term obligations, less current portion         462,815       383,727
Other liabilities                                    33,512        25,133
                                                  ---------     ---------
                                                    634,212       588,739
Shareholders' equity:
 Preferred stock, 19,500,000 shares authorized;
  no shares issued and outstanding                        -             -
 Common stock, 100,000,000 shares authorized;
  and 45,698,698 and 44,933,055 shares issued
  and outstanding, respectively                     361,562       354,067
 Retained deficit                                  (19,026)       (6,476)
                                                 ----------     ---------
  Total shareholders' equity                        342,536       347,591
                                                 ----------     ---------
                                                  $ 976,748      $936,330
                                                 ==========     =========

</TABLE>
  The accompanying notes are an integral part of this financial statement.

<PAGE>

<TABLE>
<CAPTION>

                 HOLLYWOOD ENTERTAINMENT CORPORATION
                CONSOLIDATED STATEMENT OF CASH FLOWS
                             (Unaudited)
                           (In thousands)

                                                      Six Months Ended
                                                           June 30,
                                                    -----------------------
                                                        1999        1998
                                                    ---------   -----------
<S>                                                <C>          <C>
OPERATING ACTIVITIES:
Net income (loss)                                  $ (12,550)      $ 13,317
Adjustments to reconcile net income (loss)
  to cash provided by operating activities:
Cumulative effect of a change in
  accounting principle                                  1,444             -
Depreciation and amortization                         110,863        96,083
Change in deferred rent                                 1,524         2,280
Change in deferred income taxes                         (229)         2,590
Net change in operating assets and liabilities:
Accounts receivable                                       805       (2,295)
Merchandise inventories                                 1,264         2,517
Accounts payable                                     (42,202)      (10,945)
Accrued interest                                        (719)           263
Other current assets and liabilities                      671         (274)
                                                    ---------     ---------
Cash provided by operating activities                  60,871       103,536
                                                    ---------     ---------

INVESTING ACTIVITIES:
Purchases of videocassette rental inventory, net     (82,885)     (115,444)
Purchase of property and equipment, net              (45,472)      (60,332)
Investment in businesses acquired                    (14,072)             -
Increase in intangibles and other assets              (3,652)         (212)
                                                    ---------     ---------
Cash used in investing activities                   (146,081)     (175,988)
                                                    ---------     ---------

FINANCING ACTIVITIES:
Issuance of long-term obligations                      56,800             -
Repayments of long-term obligations                   (6,912)       (1,180)
Tax benefit from exercise of stock options              3,461            43
Proceeds from exercise of stock options                 4,034         1,147
Increase in revolving loan, net                        30,000        72,501
                                                    ---------      --------
Cash provided by financing activities                  87,383        72,511
                                                    ---------      --------

INCREASE IN CASH AND CASH EQUIVALENTS                   2,173            59

CASH AND CASH EQUIVALENTS AT BEGINNING OF YEAR          3,975         3,909
                                                    ---------      --------

CASH AND CASH EQUIVALENTS AT END OF SECOND QUARTER   $  6,148      $  3,968
                                                    =========     =========
</TABLE>
The accompanying cash notes are an integral part of this financial
statement.
<PAGE>


                 HOLLYWOOD ENTERTAINMENT CORPORATION

             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

   The unaudited consolidated financial statements have been prepared
pursuant to the rules and regulations of the Securities and Exchange
Commission.  Certain information and note disclosures normally
included in annual financial statements prepared in accordance with
generally accepted accounting principles have been condensed or
omitted pursuant to those rules and regulations, although the Company
believes that the disclosures made are adequate to make the
information presented not misleading.  The information furnished
reflects all adjustments which are, in the opinion of management,
necessary for a fair statement of the results for the interim periods
presented, and which are of a normal, recurring nature.  These
financial statements should be read in conjunction with the financial
statements and the notes thereto included in the Company's annual
report on Form 10-K/A Amendment No. 1 for the current year ended December 31,
1998, filed with the Securities and Exchange Commission.

 (1)  Accounting Policies

        The consolidated financial statements included herein have
 been prepared in accordance with the accounting policies described
 in Note 1 to the December 31, 1998 audited consolidated financial
 statements included in the Company's Form 10-K/A Amendment No. 1.  Certain
 prior year amounts have been reclassified to conform to the presentation
 used for the current year.

 (2)  Statement of Changes in Shareholders' Equity

   An analysis of the shareholders' equity amounts for the two
quarters ended June 30, 1999 is as follows:

<TABLE>
<CAPTION>

                                                         Common Stock
                                                  --------------------------
(In thousands, except share amounts)                Shares          Amount
                                                  -----------    -----------

<S>                                               <C>             <C>
Balance at December 31, 1998                       44,933,055      $ 354,067
  Issuance of common stock under option plan          765,643          4,034
  Tax benefit from exercise of stock options                           3,461
  Net loss                                        -----------    -----------
Balance at June 30, 1999                           45,698,698      $ 361,562
                                                  ===========    ===========

</TABLE>

<TABLE>
<CAPTION>

                                                      ----------------------
                                                       Retained
(In thousands, except share amounts)                     Deficit      Total
                                                      ----------  ----------
<S>                                                   <C>         <C>
Balance at December 31, 1998                           $ (6,476)   $ 347,591
 Issuance of common stock under option
  plan                                                                 4,034
 Tax benefit from exercise of stock
  options                                                              3,461
 Net loss                                               (12,550)    (12,550)
                                                      ----------   ---------
Balance at June 30, 1999                              $ (19,026)   $ 342,536
                                                      ==========   =========
</TABLE>
<PAGE>

 (3)  Long-term Obligations

   In June 1999, the Company issued an additional $50 million
principal amount senior subordinated notes (the "1999 Notes") due
August 15, 2004.  The 1999 Notes are substantially identical to the
$200 million 10.625 % senior subordinated notes due August 15, 2004.
The proceeds from the 1999 Notes, net of offering costs of
approximately $1.7 million, were used to repay a portion of the
amounts outstanding under the Company's revolving credit facility.

 (4)  Operating Leases

   The Company leases all of its stores, corporate offices,
distribution center and zone offices under non-cancelable operating
leases.  All of the Company's stores have an initial operating lease
term of five to fifteen years and most have options to renew for
between five and fifteen additional years.  Most operating leases
require payment of property taxes, utilities, common area maintenance
and insurance.  Total rent expense, including related lease-required
cost was $48,599 and $95,784 for the second quarter and current year
two quarters, respectively, compared with $36,606 and $70,778 for the
corresponding periods of the prior year.

 (5)  Earnings Per Share

   Basic earnings per share is calculated based on income available
to common shareholders and the weighted-average number of common
shares outstanding during the reported period.  Diluted earnings per
share includes additional dilution from the effect of potential
issuances of common stock, such as stock issuable pursuant to the
exercise of stock options, warrants outstanding and the conversion of
debt.

    The  following table is a reconciliation of the basic and diluted
earnings per share computations:

<TABLE>
<CAPTION>

                                       Six Months Ended
                                            June 30,
                               (In thousands, except per share amounts)
                         -----------------------------------------------------------
                                1999                         1998
                         --------------------------------------------------------
                                                     Per                       Per
                                                   Share                     Share
                              Income     Shares  Amounts    Income    Shares Amounts
                           ---------   --------  -------  --------   ------- -------
<S>                        <C>         <C>       <C>      <C>        <C>     <C>
Basic income (loss) per
 share:                    $(12,550)     45,412  $(0.28)  $ 13,317    36,885  $0.36

Effect of dilutive
securities:
  Stock options                    -          -                  -       628
                           ---------    -------            -------   -------
Diluted income (loss) per
 share:                    $(12,550)     45,412   $(0.28)  $13,317    37,513  $0.36
                           =========    =======   =======  =======   =======  =====
</TABLE>

<PAGE>

Due to the Company's loss in the first two quarters of 1999, stock options
accounted for using treasury stock method would be antidilutive.
Accordingly, 2.6 million shares have been excluded from the dilutive net
loss per share calculation for the six months ended June 30, 1999.

 (6)  Store Openings Cost

   In April 1998, SOP 98-5, "Reporting on the Cost of Start-up
Activities" was finalized, which requires that cost incurred for
start-up activities, such as store openings, be expensed as incurred.
The Company adopted SOP 98-5 effective January 1, 1999.  The
cumulative effect of the change in accounting principle was to
increase net loss by $1.4 million, net of tax benefit.

 (7)  Segment Reporting

   In June 1997, the Financial Accounting Standards Board (FASB)
issued Statement No. 131, "Disclosures about Segments of an
Enterprise and Related Information" effective for fiscal years
beginning after December 15, 1997.  The Company adopted Statement No.
131 in 1998.

   The Company identifies its segments based on management
responsibility.  The Company has two segments, the Hollywood Video
segment, which consists of the Company's 1,403 retail stores located
in 43 states and the District of Columbia, and the Reel.com segment,
which is the leading video-only store on the internet.  The Company
measures segment profit as operating profit, which is defined as
income before interest expense and income taxes.  Information on
segments and a reconciliation to income before income taxes are as
follows (in thousands):

<TABLE>
<CAPTION>
                      ----------------------------------------------------------
                       Three Months Ended,                  Six Months Ended,
                        June 30, 1999                         June 30, 1999
                      ----------------------------  -----------------------------
                      Hollywood                     Hollywood
                        Video   Reel.com   Total      Video   Reel.com   Total
                      --------- --------  --------  --------- -------- ---------
<S>                   <C>       <C>       <C>       <C>       <C>      <C>
Revenues               $241,977  $ 8,391  $250,368  $ 502,151 $ 14,746 $ 516,897
Depreciation and
amortization             43,020   12,795    55,815     85,306   25,557   110,863
Operating income
 (loss)(1)               26,332 (20,625)     5,707     60,323  (41,226)   19,097
Interest expense, net    10,600      891    11,491     19,652    1,458    21,110
Total assets            905,376   71,372   976,748    905,376   71,372   976,748
Purchase of property
 and equipment, net      19,607    1,446    21,053     43,383    2,089    45,472
</TABLE>

(1) Reel.com's operating loss includes $12.5 million and $25.1 million
in goodwill amortization for the second quarter and current year two
quarters, respectively.  Excluding the goodwill amortization, Reel.com's
operating loss would have been $8.1 million and $16.1 million
for the second quarter and current year two quarters, respectively.

There was only one segment, Hollywood Video, in the prior year two
quarters ended June 30,1998.

(8) Subsequent Events

    On January 24, 2000, the Company and Rentrak Corporation reached a
settlement of their dispute concerning revenue sharing videocassettes Rentrak
had provided to the Company.  The settlement agreement resolves all disputes
between Rentrak and the Company and dismisses all claims against the Company.
The Company incurred $23.1 million in settlement and legal costs, which
includes $8.0 million in cash to cover outstanding invoices and consideration
for business disruption payable to Rentrak, $6.0 million to cover Rentrak's
legal fees and costs, and the issuance of 200,000 shares of the Company's
common stock to Rentrak.  The Company also incurred $5.8 million in legal
fees related to the lawsuit.

    On November 1, 1999, the Company and Twentieth Century Fox Home
Entertainment reach a settlement of their despute.  Fox had filed suit
alleging fraud and iterference with Fox's contract with Rentrak.  The Company
incurred $2.3 million in settlement and related legal costs.

Item 2  Management's Discussion and Analysis of Financial Condition and Results
of Operations

Summary Results of Operations

   The Company's loss before cumulative effect of a change in
accounting principle was $8.3 million and $11.1 million for the
second quarter and current year two quarters, respectively, compared
with net income of $5.7 million and $13.3 million for the
corresponding periods of the prior year.  The decrease in earnings
was primarily due to Reel.com goodwill amortization of $12.5 million
and $25.1 million for the second quarter and current year two
quarters, respectively.

   The following table sets forth (i) selected results of operations
   data expressed as a percentage of total revenue; (ii) other financial
   data; and (iii) selected operating data.

<TABLE>
<CAPTION>

                              Three Months Ended   Six Months Ended
                                   June 30,              June 30,
                             -----------------------------------------
                                  1999       1998      1999      1998
                              --------   --------  --------  --------
                                 (Unaudited)             (Unaudited)
<S>                           <C>         <C>      <C>       <C>
REVENUE:
 Rental revenue                   82.1       84.9      82.6      84.0
 Product sales                    17.9       15.1      17.4      16.0
                              --------    -------  --------   -------
                                 100.0      100.0     100.0     100.0
                              --------    -------  --------   -------

GROSS MARGIN                      62.1       65.8      62.3      66.8

OPERATING EXPENSES:

Operating and selling             48.1       49.9      46.7      50.1
General and administrative         6.0        4.5       6.3       4.7
Amortization of intangibles        5.7        0.9       5.5        .9
                              --------    -------  --------   -------
                                  59.8       55.3      58.5      55.7

INCOME FROM OPERATIONS:            2.3       10.5       3.8      11.1

Nonoperating income (expense),
 net                             (4.6)      (4.7)     (4.1)     (4.4)
                              --------    -------  --------   -------
Income (loss) before income
 taxes                           (2.3)        5.8     (0.3)       6.7

Provision for income taxes       (1.0)      (2.4)     (1.8)      (2.7)

Cumulative effect of a change
 in accounting principle             -          -     (0.3)         -
                              --------    -------  --------   -------
NET INCOME (LOSS)                (3.3)        3.4     (2.4)       4.0
                              --------    -------  --------   -------
- ---------------------------------------------------------------------
Other data:
  Rental margin (1)              69.3        71.2      69.1      72.8
  Product margin (2)             28.7        35.5      29.6      35.5
- ---------------------------------------------------------------------
EBITDA (3)
  Hollywood Superstores        68,660      69,939   143,119   132,552
  Reel.com                     (7,610)          -   (15,449)        -
                             --------    --------  --------   -------
  Consolidated EBITDA          61,050      69,939   127,670   132,552

Add special charges (4)             -           -     1,444         -
Add non-cash expenses (5)      11,758       2,716    23,678     9,534
Less existing store
 investments for new release
 rental inventory (5)         (25,856)    (42,472)  (63,614)  (84,881)
                             --------    --------  --------   -------
Adjusted EBITDA (5)           (46,952)    (30,183)   89,178    57,205

Cash flow from:
 Operating activities          23,163      65,059    60,871   103,536
 Investing activities         (60,974)    (92,584) (146,081) (175,988)
 Financing activities          39,275      27,133    87,383    72,511
- ---------------------------------------------------------------------
Operating Data:
Number of superstores
 at quarter end                 1,403       1,066     1,403     1,066
Comparable store revenue
 increase (6)                     18%          1%       18%        2%
- ----------------------------------------------------------------------
</TABLE>

(1) Rental gross margin as a percentage of rental revenue.

(2) Product gross margin as a perentage of product revenue.

(3) EBITDA consists of operating income before interest, taxes, depreciation
    and amortization. EBITDA should not be viewed as a measure of financial
    performance under Generally Accepted Accounting Principles (GAAP) or as a
    substitute for GAAP measurements such as net income or cash flow from
    operations.  EBITDA is not necessarily comparable to other companies
    due to the lack of definition of EBITDA by all companies.

(4) The special charge relates to the cumulative affect of a change in
    accounting principle resulting from the adoption of SOP 98-5.  See Note 6
    to the Consolidated Financial Statements.

(5) Adusted EBITDA represents income from operations before depreciation and
    amortization plus non-cash expenses that reduce EBITDA, less the cost of
    acquiring new release videocassettes and game inventory which are
    capitalized.  Adjusted EBITDA is consistant with the calculation specified
    in the Company's debt convenants in its bank revolving credit agreement.
    Adjusted EBITDA should not be viewed as a measure of financial performance
    under GAAP and should not be considered as an alternative to cash flows
    from operating activities (as determinded in accordance with GAAP) as a
    measure of liquidity.  Our calculation of adjusted EBITDA is not
    necessarily comparable to other companies due to the lack of uniform
    definitions of EBITDA by all companies.

(6) A store is comparable after it has been open and owned by the Company for
    12 full months.  An acquired store converted to the Hollwood Video name
    and store design is removed from the comparable store base when the
    conversion process is initiated and returned 12 full months after
    reopening.

<PAGE>

REVENUE

   Revenue increased by $83.6 million, or 50%, in the second quarter
and $180.2 million, or 54% in the current year two quarters
compared with the corresponding periods of the prior year,
respectively, primarily due to the addition of 337 superstores in the
twelve months ended June 30, 1999.  Revenue was also favorably
impacted by an increase of 18% in comparable store revenue in the
second quarter and current year two quarters, respectively, and the
purchase of Reel.com in October 1998, which added $8.4 million and
$14.7 million in revenue in the second quarter and current year two
quarters, respectively, (of which $8.0 million and $13.9 million was
on-line revenue, respectively).

GROSS MARGIN

   Rental margin as a percentage of rental revenues decreased to 69.3% and
69.1% in the current year second quarter and two quarters, compared to 71.2%
and 72.8% in the corresponding periods of the prior year. The decrease in
rental margins in both the current year second quarter and two quarters was
due primarily to increased revenue sharing payments to studios and increased
rental revenues.  Pursuant to the change in accounting method adopted on
October 1, 1998, revenue sharing payments are expensed and rental tape
amortization was accelerated.  During the current year second quarter and
two quarters, payments made pursuant to the revenue sharing agreements
increased by $36.6 million and $74.5 million, respectively,as compared to
the corresponding periods of the prior year.  This increase was partially
offset by a decrease in rental tape amortization in the current year second
quarter and two quarters of $14.0 million and $19.3 million, respectively,
as compared to the corresponding periods of the prior year.  The Company was
not operating under the revenue sharing model during the first two quarters
of 1998.


   Product gross margin as a percentage of product sales decreased from
35.5% for both the prior year second quarter and prior year two quarters
to 32.9% in the current year second quarter and 33.8% in the current year
two quarters, excluding Reel.com. Product gross margin as a percentage of
product revenue, including Reel.com, was 28.7% and 29.6% in the second
quarter and current year two quarters, respectively.  The Company's gross
margin on product sales has been affected by pricing pressure on sell-through
video merchandise from mass merchant retailers, which use video sales as a
loss leader in order to drive customer traffic.

Operating and Selling

   Total operating and selling expenses of $120.5 million and $241.2 million
for the current year second quarter and two quarters, respectively, increased
$37.2 million and $72.4 million from $83.3 million and $168.8 million from
the prior year second quarter and two quarters, respectively.  Operating and
selling expenses decreased as a percentage of total revenue to 48.1% and 46.7%
in the current year second quarter and two quarters, respectively, compared to
49.9% and 50.1% in the corresponding periods of the prior year, primarily due
to an increase in the average revenue generated per store in 1999. The increase
in total operating and selling expenses in both the current year second and two
quarters resulted from the following:

    An increase in store labor costs of $10.2 million in the second quarter
    and $18.4 million in the current year two quarters.

    An increase in depreciation costs of $3.8 million in the current year
    second quarter and $8.2 million in the current year two quarters.

    An increase in occupancy costs of $11.8 million in the current year
    second quarter and $24.4 million in the current year two quarters.

    An increase in other store operating and selling expenses of $5.0 million
    in the current year second quarter and $9.1 million in the current year
    two quarters.

    An increase in Reel.com store operating expenses of $6.4 million in the
    current year second quarter and $12.3 million in the current year two
    quarters.

   With exception of Reel.com, store operating and selling expenses increased
due to the growth in the number of superstores operated by the Company.

General Administrative

   General and administrative expenses of $15.0 million and $33.3 million in
the current year second quarter and two quarters, respectively, increased by
$7.4 million and $17.3 million from $7.6 million and $16.0 million from the
prior year second quarter and two quarters, respectively.  These increases
were due to higher payroll and related expenses and an increase in legal
expenses. In addition, Reel.com incurred $2.8 million and $5.6 million in
general and administrative costs in the current year second quarter and two
quarters, respectively.

Amortization of Intangibles

   Amortization of intangibles increased by $12.7 million and $25.4
million in the current year second quarter and current year two
quarters respectively, compared with the corresponding period of the
prior year, primarily due to the amortization of goodwill associated
with the Reel.com acquisition.

Nonoperating Income (Expense), Net

   Interest expense, net of interest income increased in the current
year second quarter and current year two quarters compared to the
corresponding period of the prior year due to increased levels of
borrowings under the Company's revolving credit facility.

Income Taxes

   The Company's effective tax rate was a provision of 45.6% and
472.5% in the current year second quarter and current year two
quarters, respectively, compared to a provision of 41.2% and 40.5%
for the corresponding periods in the prior year.  The increase is due to
the Company's net loss for financial reporting purposes versus net income
for tax reporting purposes. This is caused by the non-deductibility of
goodwill amortization associated with the Reel.com acquisition.

Liquidity and Capital Resources

   The amount of cash generated from operations in the current year
two quarters significantly exceeded the current debt service
requirements of the Company's long-term obligations.  The capital
expenditures (including purchases of videocassette inventory) of the
Company are primarily funded by the excess operating cash flow and
through loans under a revolving line of credit.  The Company has a
$300 million revolving line of credit available to address the timing
of certain working capital and capital expenditure disbursements.

   At June 30, 1999, the Company had cash and cash equivalents of
$6.1 million and a working capital deficit of $24.7 million.
Videocassette rental inventories are accounted for as non-current
assets under generally accepted accounting principles because they
are not assets which are reasonably expected to be completely
realized in cash or sold in the normal business cycle.  Although the
rental of this inventory generates a substantial portion of the
Company's revenue, the classification of these assets as non-current
excludes them from the computation of working capital.  The
acquisition cost of videocassette rental inventories, however, is
reported as a current liability until paid and, accordingly, included
in the computation of working capital.  Consequently, the Company
believes working capital is not as significant a measure of financial
condition for companies in the video retail industry as it is for
companies in other industries.  Because of the accounting treatment
of videocassette rental inventory as a non-current asset, the Company
may, from time to time, operate with a working capital deficit.

Cash Provided by Operating Activities

   Net cash provided by operating activities decreased by $42.7
million in the current year two quarters compared with the
corresponding period of the prior year, primarily due to lower
results of operations, net of the non-cash charge for the change in
accounting principle (see "Results of Operations"), combined with a
net unfavorable change in certain working capital accounts, partly
offset by an increase in depreciation and amortization expenses.


Cash Used in Investing Activities

   Net cash used in investing activities decreased by $30 million in
the current year two quarters compared with the corresponding period
of the prior year, primarily due to reduced purchases of
videocassette rental inventory (excluding revenue sharing titles),
including DVD's and video game inventory.

Cash Provided by Financing Activities

   Net cash provided by financing activities increased by $14.9
million in the current year two quarters compared with the
corresponding period of the prior year resulting from the issuance of
an additional $50 million of senior subordinated notes (see note 3 to
the Consolidated Financial Statements).  The proceeds from the notes,
net of offerings costs were used to repay a portion of the amounts
outstanding under the Company's credit agreement.  The Company has
the availability of up to $300 million in revolving credit loans.
The Company may utilize the revolving credit facility as needed for
working capital, capital expenditures and general corporate purposes.
As of June 30, 1999, $210 million was outstanding under the revolving
credit agreement.

Capital Expenditures

   The Company's capital expenditures include product for stores, store
equipment and fixtures, remodeling a certain number of existing stores,
implementing and upgrading office and store technology and opening for new
store locations.  Each new store opening requires initial capital expenditures,
including leasehold improvements, inventory, equipment and costs related to
site location, lease negotiations and construction permits. We currently
anticipate that capital expenditures of approximately $164.3 million will be
incurred in 1999, of which $153.7 million is anticipated to relate to new
relocated and remodeled stores and the conversion of acquired stores.  The
remaining balance relates to corporate capital expenditures.  We expect the
total investment per new store to approximate $450,000 which includes rental
and merchandise inventory, leasehold improvements, signage, furniture, fixtures
and equipment.  However, the cost of opening a new store can vary based on
size, construction costs in a particular market, and other factors.  These
capital expenditures will be funded primarily by cash generated by
operations, supplemented by the availability of a senior revolving line of
credit or other forms of equipment financing and/or leasing if necessary.

Year 2000 Compliance

   The year 2000 issue is the result of computer programs that were
written using two digits rather than four to define the applicable
year.  For example, computer programs that have time-sensitive
software may recognize a date using "00" as the year 1900 rather than
the year 2000.  To the extent that the Company's software
applications contain source code that is unable to interpret
appropriately the upcoming calendar year 2000 and beyond, some level
of modification or replacement of such applications will be necessary
to avoid system failures and the temporary inability to process
transactions or engage in other normal business activities.

   The Company's year 2000 project group has been coordinating the
Company's year 2000 compliance efforts and has identified all
computer-based systems and applications (including embedded systems
the Company uses in its operations that might not be year 2000
compliant.  The Company is determining what modifications or
replacements will be necessary to achieve compliance; implementing
any necessary modifications and replacements; conducting tests
necessary to verify that the modified systems are operational; and
transitioning the compliant systems into the regular operations of
the Company.  The Company estimates that these actions with respect
to systems that we believe would have a material effect on the
business are approximately 90% complete.  The Company
estimates that all critical systems and applications will be year
2000 compliant by October 1999.

   The year 2000 project group is also examining the Company's
relationship with certain key outside vendors and others with whom
the Company has significant business relationships to determine, to
the extent practical, the degree of such outside parties' year 2000
compliance.  While the regional or national failure of a utilities or
communications supplier could have a significant impact if not restored,
the Company has evaluated the Y2K readiness of utility and communcation
links and believes that they are prepared.  The Company does not believe that
its relationship with any third party is material to the Company's operations
and, therefore, does not believe that the failure of any particular third party
to be year 2000 compliant would have a material adverse effect on the
Company. The Company believes that, if it, or any third party with
whom the Company has a significant business relationship, has a year
2000 related systems failure, the most significant impact would
likely be the inability, with respect to a group of stores, to
conduct operations due to a power failure, to deliver inventory in
timely fashion, to receive certain products from vendors or to
process electronically customer sales at store level.  The Company
does not anticipate that any such impact would be material to the
Company's liquidity or results of operations. Due to the general uncertainty
inherent in the year 2000 situation, which results in part from the
uncertainty of compliance by third parties, we are unable to determine
with certainty what effects the Year 2000 issue will be, although we
believe our compliance efforts have minimized the risks of third party
non-compliance.

   The year 2000 project group has established contingency plans to provide
for viable alternatives to ensure that the Company's core business operations
are able to continue in the event of a year 2000 related systems failure.
The plans address both operational and technical alternatives.  This phase will
continue through the end of 1999.  In addition, the Company is developing its
century rollover management procedure and command center which will monitor and
address any operational developments that may arise during the transition into
the year 2000.

   Through June 30, 1999, the Company has expended approximately $0.7
million to address year 2000 compliance issues.  The Company
estimates that it will incur an additional $0.4 million, for a total
of approximately $1.1 million, to address year 2000 compliance
issues, which includes the estimated costs of all modifications,
testing and consultant fees.

<PAGE>


PART II OTHER INFORMATION

ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

   At the Company's annual Meeting on May 27, 1999, the holders of
the Company's outstanding Common Stock took the action described
below.  At the Annual Meeting 45,659,644 shares of Common Stock were
issued and outstanding and entitled to vote.

     1)   The shareholders elected each of Mark J. Wattles, Donald J.
       Ekman, Scott A. Beck, and William P. Zebe to the Company's Board of
       Directors, by the votes indicated below, to serve for the ensuing
       year.

       MARK J. WATTLES
       41,532,364             Shares in favor
           73,192             Shares against or withheld
                0             Abstention
                0             Broker non votes

       DONALD J. EKMAN
       41,541,564             Shares in favor
           63,992             Shares against or withheld
                0             Abstention
                0             Broker non votes

       SCOTT A. BECK
       41,553,364             Shares in favor
           52,192             Shares against or withheld
                0             Abstention
                0             Broker non votes

       WILLIAM P. ZEBE
       41,537,896             Shares in favor
           67,660             Shares against or withheld
                0             Abstention
                0             Broker non votes



<PAGE>



ITEM 6. EXHIBITS AND REPORTS ON FORM 8-K

        (a)  Exhibit 27.1   Financial data schedule (electronic filing only

        (b)  Reports of Form 8-K.

           1)   Current Report on Form 8-K filed June 17,1999, announced that
              the Company entered into an agreement to sell an additional $50
              million aggregate principal amount of 10-5/8% senior subordinated
              notes.





                 HOLLYWOOD ENTERTAINMENT CORPORATION


                             SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of  1934,
the Registrant has duly caused this report to be signed on its behalf
by the undersigned thereunto duly authorized.




                       HOLLYWOOD ENTERTAINMENT CORPORATION
                       -------------------------------------
                                   (Registrant







  August 13,1999                            /S/ DAVID G. MARTIN
 ----------------              ------------------------------------------
   (Date)                                       David G. Martin
                         Executive Vice President and Chief Financial Officer
                      (Authorized Officer and Principal Financial and Accounting
                                    Officer of the Registrant)







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<FISCAL-YEAR-END>                          DEC-31-1999
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<SECURITIES>                                         0
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