HOLLYWOOD ENTERTAINMENT CORP
S-3/A, 2000-02-08
VIDEO TAPE RENTAL
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    As filed with the Securities and Exchange Commission on February 7, 2000

                                                      Registration No. 333-82939
================================================================================

                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549


                                 AMENDMENT NO. 1
                                       TO

                                    FORM S-3
                             REGISTRATION STATEMENT
                                      Under
                           The Securities Act of 1933

                                 --------------

                       HOLLYWOOD ENTERTAINMENT CORPORATION
             (Exact name of registrant as specified in its charter)

                                 --------------

         Oregon                       7841                    93-0981138
     (State or other      (Primary Standard Industrial     (I.R.S. Employer
     jurisdiction of             Classification             Identification
      incorporation)              Code Number)                  Number)

                   9275 SW Peyton Lane, Wilsonville, OR 97070
                                 (503) 570-1600
          (Address, including zip code, and telephone number, including
             area code, of registrant's principal executive offices)

                                 --------------

                                DONALD J. EKMAN
                    Senior Vice President and General Counsel
                       HOLLYWOOD ENTERTAINMENT CORPORATION
                               9275 SW Peyton Lane
                            Wilsonville, Oregon 97070
                                 (503) 570-1600
            (Name, address, including zip code, and telephone number,
                   including area code, of agent for service)

                                 --------------

                                   Copies to:

                                Robert J. Moorman
                                 Stoel Rives LLP
                         900 SW Fifth Avenue, Suite 2600
                             Portland, Oregon 97204
                                 (503) 224-3380

                                 --------------

     Approximate date of commencement of proposed sale to the public: as soon as
practicable after this Registration Statement becomes effective.
     If the only securities being registered on this Form are being offered
pursuant to dividend or interest reinvestment plans, please check the following
box. [ ]
     If any of the securities being registered on this Form are to be offered on
a delayed or continuous basis pursuant to Rule 415 under the Securities Act of
1933, other than securities offered only in connection with dividend or interest
reinvestment plans, check the following box. [X]
     If this Form is filed to register additional securities for an offering
pursuant to Rule 462(b) under the Securities Act, please check the following box
and list the Securities Act registration statement number of the earlier
effective registration statement for the same offering. [ ] _____
     If this Form is a post-effective amendment filed pursuant to Rule 462(c)
under the Securities Act, check the following box and list the Securities Act
registration statement number of the earlier effective registration statement
for the same offering. [ ] _____
     If delivery of the prospectus is expected to be made pursuant to Rule 434,
please check the following box. [ ]

<TABLE>
<CAPTION>
                                          CALCULATION OF REGISTRATION FEE
==================================================================================================================
                                                      Proposed maximum       Proposed maximum
Title of each class of             Amount to be     offering price per     aggregate offering            Amount of
   securities to be registered       registered              share (1)              price (1)     registration fee
- ------------------------------------------------------------------------------------------------------------------

<S>                                   <C>                   <C>               <C>                     <C>
Common Stock                          8,762,382             $ 11.0625         $ 96,933,850.87         $ 25,591 (2)
- ------------------------------------------------------------------------------------------------------------------
(1)  Estimated solely for the purpose of calculating the registration fee pursuant to Rule 457(c) under the
     Securities Act of 1933. The calculation of the registration fee is based on the average of the high and low
     price for the Common Stock on July 9, 1999 as reported on the Nasdaq National Market.
(2)  $41,703 of this fee was paid on July 15, 1999 in connection with the registration's initial filing on Form
     S-3.

</TABLE>

     The registrant hereby amends this Registration Statement on such date or
dates as may be necessary to delay its effective date until the registrant shall
file a further amendment which specifically states that this Registration
Statement shall thereafter become effective in accordance with section 8(a) of
the Securities Act of 1933 or until the Registration Statement shall become
effective on such date as the Commission, acting pursuant to said section 8(a),
may determine.

================================================================================
<PAGE>
PROSPECTUS

                       HOLLYWOOD ENTERTAINMENT CORPORATION


                        8,762,382 Shares of Common Stock



     Selling shareholders of Hollywood Entertainment Corporation described in
this prospectus may sell shares of our common stock offered by this prospectus.

     The selling shareholders may sell shares of our common stock from time to
time at market prices, in negotiated transactions or otherwise. The selling
shareholders will pay commissions or discounts to brokers or dealers in amounts
to be negotiated immediately prior to the sale. See "Plan of Distribution" for
more information on this topic.


     Our common stock is traded on the Nasdaq National Market under the symbol
"HLYW." On February 4, 2000, the last sale price for our common stock as
reported on the Nasdaq National Market was $11.0635 per share.

     See "Risk Factors" on page for a discussion of risks related to an
investment in our common stock.


     Neither the Securities and Exchange Commission nor any state securities
commission has approved or disapproved of these securities or determined if this
prospectus is truthful or complete. Any representation to the contrary is a
criminal offense.

                                 --------------

     You should rely only on the information provided in this prospectus or
incorporated by reference. We have not authorized anyone else to provide you
with different information. Neither we, nor any other person on our behalf, is
making an offer to sell or soliciting an offer to buy any of the securities
described in this prospectus in any state where the offer is not permitted by
law. You should not assume that the information in this prospectus is accurate
as of any date other than the date on the front of this prospectus. There may
have been changes in our affairs since the date of the prospectus.

                                 --------------

                The date of this prospectus is February 7, 2000.


<PAGE>
                             HOLLYWOOD ENTERTAINMENT


     Hollywood Entertainment owns and operates 1,615 video retail superstores in
44 states as of December 31, 1999 and is the second largest video retailer in
the United States. Hollywood Entertainment was incorporated in Oregon in June
1988; its executive offices are located at 9275 SW Peyton Lane, Wilsonville,
Oregon, 97070 and its telephone number is (503) 570-1600.

                                 RECENT RESULTS

     Our consolidated revenue for 1999 was approximately $1.1 billion, compared
to $763.9 million for 1998. Comparable store revenue for 1999 increased 11.7%.
Our recent settlement of litigation with Rentrak Corporation will result in a
charge of between $21 million and $24 million and will have a material adverse
effect on our results of operations for 1999. As of the date of this prospectus,
final results of operations, including the precise amount of the charge related
to the Rentrak litigation settlement, have not been determined. There is no
assurance these results will meet the expectations of the financial markets, as
adjusted for the Rentrak settlement.


                                  RISK FACTORS

     You should carefully consider the following risk factors and other
information in or incorporated in this prospectus before deciding to invest in
shares of our common stock.

     The risks and uncertainties described below are not the only ones we face.
Additional risks and uncertainties not known to us or that we now think are
immaterial may also impair our business operations.

     If any of the following risks actually occur, our business, financial
condition and results of operations could be materially and adversely affected.
If that occurs, the trading price of our common stock could decline, and you may
lose all or part of your investment.

We may not be able to achieve and manage planned expansion.


     Our future performance will depend in part on our ability to open stores
and to operate these stores profitably. We have grown from 25 stores in two
states at the end of 1993 to 1,615 stores in 44 states at December 31, 1999. We
added 355 stores in 1999 and plan to add approximately 350 stores in 2000. We
will continue to add stores in markets where we have limited or no operating
history. Additionally, we have been decreasing the size of acceptable trade
areas, primarily through the increased opening of stores in small markets with
populations under 40,000 people. We have a limited operating history in these
smaller markets and may experience lower than anticipated revenue and operating
results. Our expansion is dependent on a number of factors, including

     o    our ability to hire, train and assimilate management and store-level
          employees;

     o    the adequacy of our financial resources;

     o    our ability to identify and successfully compete in new markets;

     o    our ability to locate suitable store sites and negotiate acceptable
          lease terms; and

     o    our ability to adapt purchasing, management information and other
          systems to handle expanded operations.

     We believe the amounts available for borrowing under our senior credit
facility will be sufficient to fund our expansion until at least mid-2000. Our
expansion is also dependent on the timely fulfillment

                                       2
<PAGE>
by landlords and others of their contractual obligations to us, the maintenance
of construction schedules and the speed at which we obtain local zoning and
construction permits. We may not be able to achieve our planned expansion and
the expansion may not be profitable. Our new stores may not achieve sales and
profitability comparable to our existing stores.


     We have expanded the size of our store base and the geographic scope of
operations significantly over the last several years. This expansion has placed,
and we expect it to continue to place, increasing pressure on our operating and
management controls. To manage our larger store base and planned expansion, we
will need to continue to evaluate our financial controls, management information
systems and distribution facilities. We may not adequately anticipate or respond
to all of the changing demands of expansion on our infrastructure.

We depend on key personnel; recent management additions are unproven.


     Our future performance depends on the continued contributions of certain
key management personnel, including Mark J. Wattles, our founder, Chief
Executive Officer and principal shareholder, Jeffrey Yapp, our President and
Chief Operating Officer, and David G. Martin, our Chief Financial Officer. To
support our expansion, we have added a substantial number of senior management
personnel. These new members of management may not be able to manage our
existing operations successfully or achieve our expansion plans and they may not
remain with us. Our continued growth and profitability also depend on our
ability to attract and retain other management personnel, including qualified
store managers.

We face intense competition.

     The video retail industry is highly competitive. We compete with local,
regional and national video retail stores, including Blockbuster Inc., the
largest video retailer in the United States, and with supermarkets, pharmacies,
convenience stores, bookstores, mass merchants, mail order operations, online
stores and other retailers, as well as with noncommercial sources such as
libraries. According to the Video Software Dealers Association, in 1998 there
were between 25,000 and 30,000 video specialty stores in the United States. We
believe approximately 8,500 of these stores were video retail superstores. Some
of our competitors have significantly greater financial and marketing resources,
market share and name recognition than we do. Substantially all of our stores
compete with stores operated by Blockbuster, most in very close proximity. As a
result of direct competition with Blockbuster, rental pricing of videos is a
significant competitive factor in our business and, from time to time, in
certain markets, Blockbuster has cut prices below those offered in our stores.
If price cutting occurs on a more sustained and widespread basis, it could have
an adverse impact on our results of operations.

We face risks associated with technological obsolescence.


     We also compete with cable, satellite and pay-per-view television systems,
in which subscribers pay a fee to see a movie selected by the subscriber.
Existing pay-per-view services offer a limited number of channels and movies and
are available only to households with a direct broadcast satellite receiver or a
cable converter to unscramble incoming signals. Digital compression technology
and other developing technologies are expected eventually to permit cable
companies, direct broadcast satellite companies, telephone companies and other
telecommunications companies to transmit a much greater number of movies to
homes at more frequently scheduled intervals throughout the day. Some cable and
other telecommunications companies have tested and are continuing to test movie
on demand services in some markets. Technological advances or changes in the
manner in which movies are marketed, including in

                                       3
<PAGE>
particular the earlier release of movie titles to pay-per-view, including direct
broadcast satellite, cable television or other distribution channels, could make
these technologies more attractive and economical, which could have a material
adverse effect on our business.

With the acquisition of Reel.com, we face risks associated with electronic
commerce.


     In October 1998 we made a significant investment in electronic commerce
with the acquisition of Reel.com, an Internet retailer of movie videocassettes
and DVDs. We do not have a meaningful operating history for this part of our
business. Our ability to achieve and manage growth through electronic commerce
is subject to a number of risks and uncertainties, including those associated
with acquisitions generally and those related to the Internet in particular. We
will expend financial, operational, and management resources operating this new
business and integrating operations with our existing business. If we are unable
to do this cost-effectively, it could have a material adverse effect on this new
business and also be detrimental to the Company as a whole.

     Internet retailing is highly competitive and is characterized by rapid
technological change and changes in user and customer requirements and
preferences. We may have difficulty adapting in a timely and cost-effective
manner to these changes and competing against other Internet retailers, some of
which have greater name recognition, larger customer bases for electronic
commerce, or greater financial resources devoted to Internet retailing. Our
revolving credit facility limits the amount of financing that we can provide to
Reel.com. As a result, we will need to find alternative financing for Reel.com,
likely before the end of the first quarter of 2000, reduce the scope of
Reel.com's operations, or obtain an amendment of the credit facility. We believe
alternative financing will be available on satisfactory terms or that the credit
facility could be amended, but we do not assure you that either of these
alternatives can be effected.

     In addition, Internet-based businesses are susceptible to technical
difficulties, including viruses, security breaches or other computer system
interruptions, which can reduce the availability of products and services,
disrupt or delay order fulfillment, and reduce customer satisfaction. Customer
satisfaction may also be adversely affected by poor performance of those parties
we contract with to handle order fulfillment. Our efforts to build recognition
as an Internet retailer, enhance website content and promote ease of use,
reliability and support for customers will require additional investments in
this business segment going forward, and these investments may not be
profitable. Our ability to grow and operate a profitable Internet-based business
is also dependent on increasing consumer acceptance of electronic commerce
generally and on favorable government regulations. Rapid growth and change in
the electronic marketplace could result in increased government regulation of
electronic retailers and have a material adverse effect on this part of our
business. The risks described in this paragraph will be greater if the Reel.com
business continues to grow rapidly.


The Reel.com acquisition will have an adverse impact on our operating results.


     As a result of the Reel.com acquisition, we are amortizing approximately
$100.3 million of goodwill over eight quarters beginning in the fourth quarter
of 1998. In addition, although the revenues of Reel.com grew rapidly in 1998 and
1999, it recorded an operating loss in those years and we expect it to incur
substantial operating losses for the foreseeable future. In connection with the
acquisition, we issued 5,000,000 shares of common stock, including shares of
Preferred Stock converted into common stock in December 1998. The acquisition
will therefore likely have a negative effect on our earnings and earnings per
share. Reel.com may never achieve profitability. While Reel.com was consolidated
into our financial

                                       4
<PAGE>
results beginning with the fourth quarter of 1998, we will continue to evaluate
strategic opportunities for the Reel.com business, which include a public or
private offering of a minority interest in Reel.com. Although Reel.com has filed
a registration statement on Form S-1 with the Securities and Exchange Commission
(the "SEC") for an initial public offering, we do not assure you that a public
offering will be completed or that any of these opportunities will be pursued or
be available. If any of these opportunities results in a transaction, it may
negatively affect the trading price of our common stock.


We have substantial amounts of outstanding indebtedness.


     At December 31, 1999, approximately $240 million was outstanding under our
$300 million revolving credit facility, and we had outstanding $250 million
principal amount of 10 5/8% Senior Subordinated Notes due 2004 ("Notes").
Furthermore, we may from time to time issue additional debt securities and incur
additional indebtedness in material amounts.

     Our indebtedness presents risks to investors, including the possibility
that we may be unable to generate cash sufficient to pay the principal of and
interest on the indebtedness. Our ability to make principal and interest
payments on our indebtedness will be dependent on our future operating
performance, which is dependent on a number of factors, many of which are beyond
our control. These factors include prevailing economic conditions and financial,
competitive, regulatory and other factors affecting our business and operations,
and may be dependent on the availability of borrowings. Although we believe,
based on current levels of operations, that our cash flow from operations
together with other sources of liquidity will be adequate to make required
payments of principal and interest on our debt, whether at or prior to maturity,
finance anticipated capital expenditures and fund working capital requirements,
this may not occur. If we do not have sufficient available resources to repay
any indebtedness when it becomes due and payable, we may find it necessary to
refinance indebtedness, and such refinancing may not be available, or available
on reasonable terms. Additionally, our indebtedness could have a material
adverse effect on our future operating performance for a number of reasons,
including the following


     o    a significant portion of our cash flow from operations will be
          dedicated to debt service payments, thereby reducing the funds
          available for other purposes;

     o    our ability to obtain additional financing in the future for working
          capital, capital expenditures, acquisitions or general corporate
          purposes or other purposes may be impaired;

     o    our leverage may place us at a competitive disadvantage;

     o    our leverage may limit our ability to expand and otherwise meet our
          growth objectives; and

     o    our leverage may hinder our ability to adjust rapidly to changing
          market conditions and could make us more vulnerable in the event of a
          downturn in general economic conditions or our business.


     If a change of control of Hollywood Entertainment occurs, we may be
required to purchase all or a portion of the Notes then outstanding at a
purchase price equal to 101% of the principal amount, plus accrued and unpaid
interest, if any, to the date of purchase. Before commencing such an offer to
purchase, we may be required to repay in full all of our indebtedness that would
prohibit the repurchase of the Notes or obtain any consent required to make the
repurchase.


                                       5
<PAGE>
Our future operating results may fluctuate.

     Various factors may affect future operating results, including

     o    variations in the number and timing of store openings;

     o    the performance of new or acquired stores;

     o    the quality and number of new release titles available for rental and
          sale;

     o    the expense associated with the acquisition of new release titles;

     o    acquisitions by us of existing video stores;

     o    changes in comparable store revenue;

     o    additional and existing competition;

     o    marketing programs;

     o    weather;

     o    special or unusual events;

     o    seasonality;

     o    the amount of losses related to the Internet part of our business;

     o    the success of new business initiatives; and

     o    other factors that may affect retailers in general.


     In addition, any concentration of new store openings and the related new
store expenses near the end of a fiscal quarter could have an adverse effect on
the financial results for that quarter and could, in some circumstances, lead to
fluctuations in quarterly financial results. If operating results fall below the
expectations of securities analysts or investors in some future period, the
trading price of our common stock would likely decline, perhaps significantly.


Our principal shareholder may control the company.


     Hollywood Entertainment's founder, Mark J. Wattles, at December 31, 1999
beneficially owned approximately 24% of our outstanding common stock. As a
result, he may be able effectively to control many matters requiring approval by
our shareholders, including the election of directors.


Our stock price may be volatile.


     The market price of our common stock has fluctuated substantially since our
initial public offering in July 1993. The common stock is traded on the Nasdaq
National Market. The Nasdaq National Market has experienced and is likely to
experience in the future significant price and volume fluctuations that could
adversely affect the market price of our common stock without regard to our
operating performance. The prices of Internet and Internet-related stocks have
been particularly volatile in the past year, and our acquisition of Reel.com may
therefore increase the volatility of our stock price. We also believe factors
such as fluctuations in financial results, variances from financial market
expectations, changes in earnings estimates by analysts, announcements of new
technologies in movie distribution or announcements by us or competitors may
cause the market price of the common stock to fluctuate, perhaps substantially.
These factors, as well as general economic conditions such as recessions or high
interest rates, may adversely affect the market price of the common stock.


                                       6
<PAGE>
Shares eligible for future sale.


     Sale of a substantial number of shares of our common stock in the public
market could adversely affect the market price for the common stock. As of
December 31, 1999, approximately 19,500,000 shares are eligible for sale
pursuant to Rule 144 under the Securities Act of 1933 (the "Securities Act"),
including those shares of common stock offered by this prospectus. Of these
shares, a substantial number have been or are expected to be pledged as
collateral to secure obligations of the pledgor. To the extent the lenders are
required to sell these shares to satisfy the pledgor's obligations a substantial
number of shares would enter the public market, which could adversely affect the
market price of the common stock. Sales of a substantial number of the shares
offered by this prospectus in a short period of time could also adversely affect
the market price of the common stock.

Some provisions of our articles of incorporation and Oregon law may have
anti-takeover effects.

     Our board of directors has authority to issue up to 22,619,737 shares of
preferred stock and to fix the rights, preferences, privileges and restrictions
of those shares without any further vote or action by the shareholders. The
potential issuance of preferred stock may have the effect of delaying, deferring
or preventing a change in control of Hollywood Entertainment, may discourage
bids for our common stock at a premium over the market price of our common stock
and may adversely affect the market price of, and the voting and other rights of
the holders of, our common stock. In addition, provisions of Oregon law could
make it more difficult for a party to gain control of Hollywood Entertainment.


We are subject to risks associated with possible future acquisitions.


     We may continue to pursue potential acquisitions, some of which may be
material in size. Further, any future acquisitions would require investment of
operational and financial resources and might require integration of dissimilar
operations, assimilation of new employees, diversion of management resources,
increases in administrative costs and the addition of costs associated with debt
or equity financing. We do not assure you that future acquisitions, if any, will
be successful, will not have an adverse effect on our results of operations or
will not result in dilution to our shareholders.


Our business would be adversely affected if revenue sharing arrangements were
reduced or eliminated.

     If the scope of our revenue sharing arrangements with movie studios were
reduced, or if some studios were to stop using these arrangements, our business
would be adversely affected. Movie studios might reduce their use of revenue
sharing if they found it to be less profitable than alternative distribution
methods, in response to technological developments, as the result of new
government regulation, or for other reasons.

                                       7
<PAGE>

                      WHERE YOU CAN FIND MORE INFORMATION -
                 INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE

     We file annual, quarterly and special reports, proxy statements and other
information with the SEC under the Securities and Exchange Act of 1934 (the
"Exchange Act"). We have filed with the SEC a registration statement under the
Securities Act for the common stock offered by this prospectus. For further
information, you should refer to the registration statement and its exhibits.
You can inspect and copy our reports, proxy statements, the registration
statement and other information filed with the SEC at the offices of the SEC's
Public Reference Room at 450 Fifth Street, N.W., Room 1024, Washington, D.C.,
20549. Please call the SEC at 1-800-SEC-0330 for further information on the
Public Reference Room. The SEC maintains an Internet Website at
http://www.sec.gov/ where you can obtain some of our SEC filings. In addition,
you can inspect our reports, proxy materials and other information at the
offices of the Nasdaq Stock Market at 1735 K Street NW, Washington D.C. 20006.


     The SEC allows us to "incorporate by reference" the information we file
with the SEC, which means we can disclose information to you by referring to
those documents. The information incorporated by reference is an important part
of this prospectus, and information we file later with the SEC will
automatically update and take the place of this information. We are
incorporating by reference in this prospectus the following documents filed with
the SEC under the Exchange Act:

     o    Our latest Annual Report on Form 10-K;

     o    All other reports filed by us under Section 13(a) or 15(d) of the
          Exchange Act since the end of the fiscal year covered by our latest
          Annual Report on Form 10-K;

     o    The description of our common stock contained in our registration
          statement under the Exchange Act, including any amendment or report
          updating the description.


     In addition, we incorporate by reference all documents we will file with
the SEC in the future under Sections 13, 14 or 15(d) of the Exchange Act until
the termination of this offering. We refer to these documents, and the documents
listed above, in this prospectus as "incorporated documents." The documents
listed above or later filed by us under Section 13 or 14 of the Exchange Act
before the filing of our Annual Report on Form 10-K for the current fiscal year
with the SEC will not be considered incorporated documents or be incorporated by
reference in this prospectus or be a part of this prospectus from and after
filing of that Annual Report on Form 10-K. You should consider all incorporated
documents a part of this prospectus.


     You may request, without charge, a copy of any incorporated document
(excluding exhibits, unless we have specifically incorporated an exhibit in an
incorporated document) by writing or telephoning us at our principal executive
offices at the following address:

Hollywood Entertainment Corporation
9275 SW Peyton Lane
Wilsonville, OR  97070
Attention: General Counsel
Telephone:  (503) 570-1600

                                       8
<PAGE>
                              SELLING SHAREHOLDERS


     Most of the shares of common stock offered by this prospectus were received
by the selling shareholders as consideration in the acquisition of Reel.com,
Inc. by Hollywood Entertainment in October 1998, in a related private placement
or on conversion of shares of preferred stock received in one or both of those
transactions.

     Some of the shareholders listed below received their common stock in a
distribution from CMG@Ventures II, LLC to its members.

     Rentrak Corporation and James C. Vicars received their common stock in
connection with the settlement of unrelated disputes with Hollywood
Entertainment.

     Except for Scott Beck, who is a director of Hollywood Entertainment, no
selling shareholder is an officer or director of Hollywood Entertainment. The
following table sets forth information provided to us by the selling
shareholders.


<TABLE>
<CAPTION>

                                      Amount of
                                   common stock
                                   beneficially      Amount offered                          Percentage of
                                       owned by         for selling           Shares          common stock
                                    shareholder       shareholder's     beneficially     outstanding owned
                                         before     account by this      owned after                 after
Name of selling shareholder            offering          prospectus         offering              offering
- ---------------------------        ------------     ---------------     ------------     -----------------
<S>                                   <C>                 <C>              <C>                       <C>
Scott Beck(1)                         1,922,613           1,416,519          506,094                 1.08%

Bowana Foundation                       463,773             463,773                0                  ***

Pearl Street Trust(1)                 1,866,452           1,385,794          480,658                 1.04%

Lillian Nadhir                          227,886             227,886                0                  ***

CMGI, Inc.                            4,757,663           2,327,934        2,429,729                 5.28%

CMG@Ventures II, LLC                    140,018             140,018                0                  ***

David S. Wetherwell                     100,764             100,764                0                  ***

Guy A. Bradley                           39,005              39,005                0                  ***

Peter H. Mills                          100,764             100,764                0                  ***

Andrew J. Hajducky                        6,501               6,501                0                  ***

Jon Callaghan                            13,002              13,002                0                  ***

CMG@Ventures Capital Corporation      2,009,378           2,009,378                0                  ***

CMG@Ventures, Inc.                       20,297              20,297                0                  ***

Intel Corporation                       463,774             463,774                0                  ***

                                                     9
<PAGE>
Vulcan Ventures Incorporated            927,547             927,547                0                  ***

Allen & Company Incorporated            264,281             264,281                0                  ***

Toby Coppel                               4,684               1,480            3,204                  ***

John H. Josephson                        18,738               5,920           12,818                  ***

Eran Ashany                               5,920               5,920                0                  ***

Nancy Peretsman                          31,555               5,920           25,635                  ***

Julie Wainwright                          1,200               1,200                0                  ***

Richard Albright                         15,335              15,335                0                  ***

Rentrak Corporation                     200,000             200,000                0                  ***

James C. Vicars                           5,164               5,164                0                  ***

*** Less than 1%

(1)  Scott Beck is the trustee of the Pearl Street Trust. As trustee he is deemed to be the beneficial
     owner of the stock owned by the Pearl Street Trust. As a result, the numbers listed with his name
     include those that are also listed in this table for the Pearl Street Trust.

</TABLE>

                                       10
<PAGE>
                              PLAN OF DISTRIBUTION


     We are registering shares of common stock on behalf of the selling
shareholders. "Selling shareholders" includes donees and pledgees selling shares
received from a named selling shareholder after the date of this prospectus. All
costs, expenses and fees in connection with the registration of the shares of
common stock offered hereby will be borne by us. Brokerage commissions and
similar selling expenses, if any, attributable to the sale of shares will be
borne by the selling shareholders. Sales of shares may be effected by selling
shareholders from time to time in one or more types of transactions (which may
include block transactions) on the Nasdaq National Market, in the
over-the-counter market, in negotiated transactions, through put or call options
transactions relating to the shares, through short sales of shares, or a
combination of these methods of sale, at market prices prevailing at the time of
sale, or at negotiated prices. These transactions may or may not involve brokers
or dealers. The selling shareholders have advised us that they have not entered
into any agreements, understandings or arrangements with any underwriters or
broker-dealers regarding the sale of their securities, nor is there an
underwriter or coordinating broker acting in connection with the proposed sale
of shares by the selling shareholders.

     The selling shareholders may sell shares directly to purchasers or to or
through broker-dealers, which may act as agents or principals. The
broker-dealers may receive compensation in the form of discounts, concessions or
commissions from the selling shareholders and/or the purchasers of shares for
whom the broker-dealers may act as agents or to whom they sell as principal, or
both (which compensation as to a particular broker-dealer might be in excess of
customary commissions).

     The selling shareholders and any broker-dealers that act in connection with
the sale of shares might be deemed to be "underwriters" within the meaning of
Section 2(a)(11) of the Securities Act, and any commissions received by these
broker-dealers and any profit on the resale of the shares sold by them while
acting as principals might be deemed to be underwriting discounts or commissions
under the Securities Act. We have agreed to indemnify each selling shareholder
against specified liabilities, including liabilities arising under the
Securities Act. The selling shareholders may agree to indemnify any agent,
dealer or broker-dealer that participates in transactions involving sales of the
shares against specified liabilities, including liabilities arising under the
Securities Act.

     Because selling shareholders may be deemed to be "underwriters" within the
meaning of Section 2(a)(11) of the Securities Act, the selling shareholders will
be subject to the prospectus delivery requirements of the Securities Act. We
have informed the selling shareholders that the anti-manipulative provisions of
Regulation M promulgated under the Exchange Act may apply to their sales in the
market.

     Selling shareholders also may resell all or a portion of the shares in open
market transactions in reliance upon Rule 144 under the Securities Act, provided
they meet the criteria and conform to the requirements of that rule.

     If we are notified by a selling shareholder that any material arrangement
has been entered into with a broker-dealer for the sale of shares through a
block trade, special offering, exchange distribution or secondary distribution
or a purchase by a broker or dealer, a supplement to this prospectus will be
filed, if required, under Rule 424(b) under the Securities Act, disclosing

     o    the name of each such selling shareholder and of the participating
          broker-dealer(s);

     o    the number of shares involved;

                                       11
<PAGE>
     o    the price at which such shares were sold;

     o    the commissions paid or discounts or concessions allowed to the
          broker-dealer(s), where applicable;

     o    that the broker-dealer(s) did not conduct any investigation to verify
          the information set out or incorporated by reference in this
          prospectus and

     o    other facts material to the transaction.

     In addition, if we are notified by a selling shareholder that a donee or
pledgee intends to sell more than 500 shares, a supplement to this prospectus
will be filed.


                                     EXPERTS


     The financial statements incorporated in this prospectus by reference to
the Annual Report on Form 10-K of Hollywood Entertainment Corporation for the
year ended December 31, 1998 have been so incorporated in reliance on the report
of PricewaterhouseCoopers LLP, independent accountants, given on the authority
of said firm as experts in auditing and accounting.


     The financial statements of Reel.com LLC incorporated in this prospectus by
reference to the audited historical financial statements appearing on page 5 of
Hollywood Entertainment Corporation's Report on Form 8-K/A dated October 1, 1998
have been so incorporated in reliance on the report of PricewaterhouseCoopers
LLP, independent accountants, given on the authority of said firm as experts in
auditing and accounting.

                                  LEGAL MATTERS


     Stoel Rives LLP, Portland, Oregon will pass upon the validity of the common
stock offered by this prospectus.


                                       12
<PAGE>
                                     PART II

                   INFORMATION NOT REQUIRED IN THE PROSPECTUS

Item 14.  Other Expenses of Issuance and Distribution

     The following table sets forth the costs and expenses payable by the
Company in connection with the offer and sale of the common stock being
registered. All amounts are estimates except the registration fee and the NASD
filing fee.


     Registration fee............................................. $ 41,703
     Nasdaq listing fee........................................... $ 17,500
     Accounting fees and expenses................................. $  5,000
     Legal fees and expenses...................................... $  5,000
     Miscellaneous................................................ $  5,000
                                                                   --------
          Total................................................... $ 74,203
                                                                   ========


Item 15.  Indemnification of Officers and Directors

     Article IV of the Company's 1993B Restated Articles of Incorporation (the
"Articles") requires indemnification of current or former directors or nominees
for director ("directors") of the Company to the fullest extent not prohibited
by the Oregon Business Corporation Act (the "Act"). The effects of the Articles
and the Act (the "Indemnification Provisions") are summarized as follows:

          (a) The Indemnification Provisions grant a right of indemnification in
     respect of any action, suit or proceeding (other than an action by or in
     the right of the Company) against expenses (including attorney fees),
     judgments, fines and amounts paid in settlement actually and reasonably
     incurred, if the person concerned acted in good faith and in a manner the
     person reasonably believed to be in or not opposed to the best interests of
     the Company, was not adjudged liable on the basis of receipt of an improper
     personal benefit and, with respect to any criminal action or proceeding,
     had no reasonable cause to believe the conduct was unlawful. The
     termination of an action, suit or proceeding by judgment, order,
     settlement, conviction or plea of nolo contendere does not, of itself,
     create a presumption that the person did not meet the required standards of
     conduct.

          (b) The Indemnification Provisions grant a right of indemnification in
     respect of any action or suit by or in the right of the Company against the
     expenses (including attorney fees) actually and reasonably incurred if the
     person concerned acted in good faith and in a manner the person reasonably
     believed to be in or not opposed to the best interests of the Company,
     except that no right of indemnification will be granted if the person is
     adjudged to be liable to the Company.

          (c) Every person who has been wholly successful on the merits of a
     controversy described in (a) or (b) above is entitled to indemnification as
     a matter of right.

                                      II-1
<PAGE>
          (d) Because the limits of permissible indemnification under Oregon law
     are not clearly defined, the Indemnification Provisions may provide
     indemnification broader than that described in (a) and (b).


     Article IV of the Articles provides that the Company will advance to a
director the expenses incurred in defending any action, suit or proceeding in
advance of its final disposition if the director affirms in writing that he or
she believes in good faith that he or she has met the standard of conduct to be
entitled to indemnification as described in (a) or (b) above and undertakes to
repay any amount advanced if it is determined that the person did not meet the
required standard of conduct.


     Article V of the Articles provides that the Company may, in the discretion
of the Board of Directors, indemnify officers, employees and agents to the same
extent that directors are entitled to indemnification.

     The Company may obtain insurance for the protection of its directors and
officers against any liability asserted against them in their official
capacities.

     The rights of indemnification described above are not exclusive of any
other rights of indemnification to which the persons indemnified may be entitled
under any bylaw, agreement, vote of shareholders or directors or otherwise.

Item 16.  Exhibits

     (a)  Exhibits


          3.1   1993B Restated Articles of Incorporation (incorporated by
                reference to Exhibit 3.1 to the Registrant's Registration
                Statement on Form S-1, Registration No. 33-63042, by reference
                to Exhibit 4 to Registrant's Registration Statement on Form S-3,
                Registration No. 33-96140, and by reference to Exhibit 3.1 to
                the Registrant's Quarterly Report on Form 10-Q for the quarter
                ended September 30, 1998)

          3.2   1999 Restated Bylaws (incorporated by reference to Exhibit 3.2
                to the Registrant's Registration Statement on Form S-4,
                Registration No. 333-82937)


          4.1   See Article II of Exhibit 3.1 and Articles I and V of Exhibit
                3.2


          5.1   Opinion of Stoel Rives LLP

          23.1  Consent of PricewaterhouseCoopers LLP (Portland)

          23.2  Consent of PricewaterhouseCoopers LLP (San Francisco)


          23.3  Consent of Stoel Rives LLP (included in Exhibit 5.1)


         *24.1  Powers of Attorney

- ---------------

*    Previously filed.


                                      II-2
<PAGE>
Item 17.  Undertakings

     (a)  The undersigned registrant hereby undertakes:

          (1) To file, during any period in which offers or sales are being
made, a post-effective amendment to this registration statement:

               (i) To include any prospectus required by section 10(a)(3) of the
Securities Act of 1933;

               (ii) To reflect in the prospectus any facts or events arising
after the effective date of the registration statement (or the most recent
post-effective amendment thereof) which, individually or in the aggregate,
represents a fundamental change in the information set forth in the registration
statement;

               (iii) To include any material information with respect to the
plan of distribution not previously disclosed in the registration statement or
any material change to such information in the registration statement;

provided, however, that paragraphs (a)(1)(i) and (a)(1)(ii) do not apply if the
information required to be included in a post-effective amendment by those
paragraphs is contained in periodic reports filed by the registrant pursuant to
section 13 or section 15(d) of the Securities Exchange Act of 1934 that are
incorporated by reference in the registration statement.

          (2) That, for the purpose of determining any liability under the
Securities Act of 1933, each new post-effective amendment shall be deemed to be
a new registration statement relating to the securities offered therein, and the
offering of such securities at that time shall be deemed to be the initial bona
fide offering thereof.

          (3) To remove from registration by means of a post-effective amendment
any of the securities being registered which remain unsold at the termination of
the offering.

     (b) The undersigned registrant hereby undertakes that, for purposes of
determining any liability under the Securities Act of 1933, each filing of the
registrant's annual report pursuant to section 13(a) or section 15(d) of the
Securities Exchange Act of 1934 that is incorporated by reference in the
registration statement shall be deemed to be a new registration statement
relating to the securities offered therein, and the offering of such securities
at that time shall be deemed to be the initial bona fide offering thereof.

     (c) The undersigned registrant hereby undertakes to deliver or cause to be
delivered with the prospectus, to each person to whom the prospectus is sent or
given, the latest annual report to security holders that is incorporated by
reference in the prospectus and furnished pursuant to and meeting the
requirements of Rule 14a-3 or Rule 14c-3 under the Securities Exchange Act of
1934; and, where interim financial information required to be presented by
Article 3 of Regulation S-X are not set forth in the prospectus, to deliver, or
cause to be delivered to each person to whom the prospectus is sent or given,
the latest quarterly report that is specifically incorporated by reference in
the prospectus to provide such interim financial information.

     (d) Insofar as indemnification for liabilities arising under the Securities
Act of 1933 may be permitted to directors, officers and controlling persons of
the registrant pursuant to the foregoing provisions, or otherwise, the
registrant has been advised that in the opinion of the Securities and Exchange
Commission such indemnification is against public policy as expressed in the Act
and is, therefore, unenforceable. In the event that a claim for indemnification
against such liabilities (other than the payment by the registrant of expenses
incurred or paid by a director, officer or controlling person of the registrant
in the successful defense of any action, suit or proceeding) is asserted by such
director, officer or controlling person in connection with the securities being
registered, the registrant will, unless in the opinion of its counsel the matter
has been settled by controlling precedent, submit to a court of appropriate
jurisdiction the question whether such indemnification by it is against public
policy as expressed in the Act and will be governed by the final adjudication of
such issue.

                                      II-3
<PAGE>
                                   SIGNATURES


     Pursuant to the requirements of the Securities Act of 1933, the Registrant
certifies that it has reasonable grounds to believe that it meets all of the
requirements for filing on Form S-3 and has duly caused this Registration
Statement to be signed on its behalf by the undersigned, thereunto duly
authorized, in the City of Portland, State of Oregon, on February 7, 2000.


                                  HOLLYWOOD ENTERTAINMENT CORPORATION


                                  By DONALD J. EKMAN
                                     -------------------------------------------
                                     Donald J. Ekman, Senior Vice President
                                     and General Counsel



     Pursuant to the requirements of the Securities Act of 1933, this
Registration Statement has been signed by the following persons in the following
capacities on February 7, 2000.

             Signature                                Title
             ---------                                -----

    *MARK J. WATTLES                   Chairman of the Board and Chief
     -----------------------------     Executive Officer
     Mark J. Wattles                   (Principal Executive Officer)


    *DAVID G. MARTIN                   Executive Vice President and Chief
     -----------------------------     Financial Officer (Principal Financial
     David G. Martin                   and Accounting Officer)


     DONALD J. EKMAN                   Senior Vice President, General Counsel
     -----------------------------     and Director
     Donald J. Ekman


    *WILLIAM P. ZEBE                   Director
     -----------------------------
     William P. Zebe



    *SCOTT A. BECK                     Director
     -----------------------------
     Scott A. Beck



    *By DONALD J. EKMAN
        -----------------------------
        Donald J. Ekman
        Attorney-In-Fact


                                      II-4
<PAGE>
                                  EXHIBIT INDEX

Exhibit
- -------

  3.1      1993B Restated Articles of Incorporation (incorporated by reference
           to Exhibit 3.1 to the Registrant's Registration Statement on Form
           S-1, Registration No. 33-63042, by reference to Exhibit 4 to
           Registrant's Registration Statement on Form S-3, Registration No.
           33-96140, and by reference to Exhibit 3.1 to the Registrant's
           Quarterly Report on Form 10-Q for the quarter ended September 30,
           1998)

  3.2      1999 Restated Bylaws (incorporated by reference to Exhibit 3.2 to the
           Registrant's Registration Statement on Form S-4, Registration No.
           333-82937)


  4.1      See Article II of Exhibit 3.1 and Articles I and V of Exhibit 3.2


  5.1      Opinion of Stoel Rives LLP

  23.1     Consent of PricewaterhouseCoopers LLP (Portland)

  23.2     Consent of PricewaterhouseCoopers LLP (San Francisco)


  23.3     Consent of Stoel Rives LLP (included in Exhibit 5.1)


 *24.1     Powers of Attorney


- --------------

*    Filed Previously


                                                                     EXHIBIT 5.1



                                February 7, 2000



Board of Directors
Hollywood Entertainment Corporation
25600 SW Parkway Center Drive
Wilsonville, OR 97070

     We have acted as counsel for Hollywood Entertainment Corporation (the
"Company") in connection with the preparation and filing of a Registration
Statement on Form S-3 (the "Registration Statement") under the Securities Act of
1933, as amended, covering 8,362,800 shares of common stock of the Company (the
"Shares"). We have reviewed the corporate action of the Company in connection
with this matter and have examined the documents, corporate records and other
instruments we deemed necessary for the purpose of this opinion.

     Based on the foregoing, it is our opinion that:

     (1) The Company is a corporation existing under the laws of the state of
Oregon;

     (2) The Shares have been legally issued and are fully paid and
nonassessable.

     We consent to the use of our name in the Registration Statement and in the
Prospectus filed as a part thereof and to the filing of this opinion as an
exhibit to the Registration Statement.

                                       Very truly yours,


                                       STOEL RIVES LLP

                                                                    EXHIBIT 23.1



                       Consent of Independent Accountants


We hereby consent to the incorporation by reference in this Registration
Statement on Form S-3 of our report dated March 1, 1999, appearing on page F-1
of Hollywood Entertainment Corporation's Annual Report on Form 10-K for the year
ended December 31, 1998. We also consent to the reference to us under the
heading "Experts" in such Registration Statement.


PRICEWATERHOUSECOOPERS LLP


Portland, Oregon

February 2, 2000


                                                                    EXHIBIT 23.2



                       Consent of Independent Accountants


We hereby consent to the incorporation by reference in this Registration
Statement on Form S-3 of our report dated May 29, 1998, except for Note 7 as to
which the date is October 1, 1998, appearing on page 5 of Hollywood
Entertainment Corporation's Current Report on Form 8-K/A dated October 1, 1998.
We also consent to the reference to us under the heading "Experts" in such
Registration Statement.


PRICEWATERHOUSECOOPERS LLP


San Francisco, California

February 2, 2000



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