HOLLYWOOD ENTERTAINMENT CORP
10-K, 2000-03-30
VIDEO TAPE RENTAL
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                                 UNITED STATES
                      SECURITIES AND EXCHANGE COMMISSION
                             Washington DC  20549

                                   FORM 10-K


/X/  ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
     ACT OF 1934

For the fiscal year ended     December 31, 1999
                              -----------------
                                      OR
/ /  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
     EXCHANGE ACT OF 1934

For the transition period from                 to
                               ---------------    ----------------

Commission file number   0-21824
                        ----------
                      HOLLYWOOD ENTERTAINMENT CORPORATION
            (Exact name of registrant as specified in its charter)

        Oregon                                      93-0981138
   -----------------------------------------------------------------------
     (State or other jurisdiction of            (IRS Employer
     incorporation or organization)             identification No.)

      9275 SW Peyton Lane, Wilsonville, OR 97070
- -----------------------------------------------------------------------
    (Address of principal executive offices)  (Zip Code)

                         (503) 570-1600
              (Registrant's telephone number, including area code)

       SECURITIES REGISTERED PURSUANT TO SECTION 12(b) OF THE ACT: NONE
SECURITIES REGISTERED PURSUANT TO SECTION 12(g) OF THE ACT:
 Title of Each Class               Name of Each Exchange on
- -----------------------            Which Registered
                                   --------------------------
  Common Stock                     Nasdaq National Market

     Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Sections 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period than the
registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days.         Yes  X    No
     Indicate by check mark if disclosure of delinquent filers pursuant to item
405 of Regulation S-K is not contained herein, and will not be contained, to
the best of registrant's knowledge, in definitive proxy or information
statements incorporated by reference in Part III of the Form 10-K or any
amendment to this Form 10-K.  [  ]
     On March 13, 2000, the registrant had 46,145,892 shares of Common Stock
outstanding, and on such date, the aggregate market value of the shares of
Common Stock held by non-affiliates of the Registrant was $266,148,273 based
upon the last sale price reported for such date on the Nasdaq National Market.

                       DOCUMENTS INCORPORATED BY REFERENCE
Part III - Portions of registrant's Proxy Statement which is anticipated to  be
filed  within  120  days after the end of the registrant's  fiscal  year  ended
December 31, 1999.

<PAGE>
                      HOLLYWOOD ENTERTAINMENT CORPORATION

                          ANNUAL REPORT ON FORM 10-K

                         YEAR ENDED DECEMBER 31, 1999


Item                                                  Page

                                   PART I


1.  Business                                                   3
2.  Properties                                                12
3.  Legal Proceedings                                         13
4.  Submission of Matters to a Vote of Security Holders       13
4A. Executive Officers and Key Employees of the Registrant    14

                                   PART II

5.  Market for Registrant's Common Stock and Related
    Shareholder Matters                                       17
6.  Selected Financial Data                                   18
7.  Management's Discussion and Analysis of Financial
    Condition and Results of Operations                       19
8.  Financial Statements and Supplementary Data               25
9.  Changes in and Disagreements with Accountants on
    Accounting and Financial Disclosure                       25

                                   PART III

10. Directors and Executive Officers of the Registrant        26
11. Executive Compensation                                    26
12. Security Ownership of Certain Beneficial Owners and
    Management                                                26
13. Certain Relationships and Related Transactions            26

                                    PART IV

14. Exhibits, Financial Statement Schedules and Reports on
    Form 8-K                                                  27


<PAGE>
                                    PART I

ITEM 1.   BUSINESS

GENERAL

Hollywood Entertainment owns and operates 1,615 Hollywood Video retail
superstores in 44 states as of December 31, 1999 and is the second largest
retailer of rentable home videocassettes, DVDs and video games in the United
States.  Based on 2000 industry estimates from Paul Kagan Associates, Inc.
("Paul Kagan"), we estimate that our video stores attained a U.S. market share
of approximately 10%.  Our customer transaction database contains information
on about 27 million U.S. member accounts.  Hollywood Video revenue increased
from $17.3 million in 1993 to $1.1 billion in 1999.  We added 355 stores in
1999 and intend to add approximately 200 to 250 stores in each of 2000 and
2001.

In addition, with the acquisition of Reel.com, Inc. ("Reel.com") in
October 1998, we became the premier online destination  for film-related
content and commerce and began implementing a strategy to electronically
deliver entertainment products directly into the homes of our customers via the
internet.  Reel.com's annual on-line revenue increased from $15.0 million in
1998 to $40.2 million in 1999.

INDUSTRY OVERVIEW

     Video Retail Industry

According to Paul Kagan, the videocassette and DVD rental industry was
expected to grow by approximately 8%, reaching $8.7 billion in revenue in 1999.
We believe this growth will continue in 2000 and possibly beyond, driven in
part by greater availability of new release videocassettes as a result of
revenue sharing arrangements and increased advertising by movie studios and
video retailers.  According to Paul Kagan, the U.S. videocassette industry
(comprised of both rental and sales) has grown from $9.8 billion in revenue in
1990 to $18.5 billion in 1999, and is expected to reach $21.5 billion in 2002.
Paul Kagan estimates that in 1999, 85.9 million, or 85.9% of the 100 million
television households, owned a  VCR.  According to Paul Kagan, 20.5 million
VCR's were estimated to be sold in the U.S. in 1999 which represents the
largest number of VCR's sold in any single year.  In addition, Paul Kagan
estimates that about 2.5 million DVD players were sold in the U.S. in 1999, an
increase of 178% over the prior year.  According to Paul Kagan, the VCR and DVD
markets will continue to grow as the number of multi-VCR households is expected
to increase from 37.4 million in 1998 to 46.0 million by 2002 and the number of
VCR's and DVD players sold in 2002 is expected to reach 23.2 million.

The home video industry is highly fragmented but has experienced consolidation
in recent years as video store chains have gained significant market share from
single store operators.  Based upon information disclosed by Video Store
Magazine and Paul Kagan, the five largest video store chains had a 41% market
share of all U.S. consumer video rentals in 1998.  Dun & Bradstreet, as cited
by the Video Software Dealers Association, estimated that by the first quarter
of 1999 there were about 24,590 independent video stores in the United States,
down from about 26,960 in the first quarter of 1998.  About 49% of all
locations that rent video titles are currently operated by single store owners.
In addition, according to the Video Software Dealers Association, more than
14,000 of these single store operators generate annual revenues of less than
$220,000.  We believe that there are several competitive advantages in being a
large home video chain, including marketing efficiencies, brand recognition,
access to more copies of each videocassette through direct revenue sharing
agreements, sophisticated information systems, greater access to prime real
estate locations, greater access to capital, and competitive pricing made
possible by size and operating efficiencies.  Even if there is significant
consolidation, however, we expect that the home video industry will remain
fragmented.

     Movie Studio Dependence on Video Retail Industry

According to Paul Kagan, the video retail industry is the single largest
source of revenue to movie studios and represented approximately $7.3 billion,
or 48.3%, of the $15.1 billion of estimated domestic studio revenue in 1999.
Of the hundreds of movies produced by the major studios each year in the U.S.,
relatively few are profitable for the movie studios based on box office revenue
alone. According to the Motion Picture Association of America (the "MPAA"),
between 1990 and 1998 only 7.2% of all movies released generated in excess of
$20 million in U.S. theater revenue for studios. Over the same period, members
of the MPAA reported that the average production, advertising and distribution
cost per movie increased from $38.8 million to $78.0 million. We believe the
customer is more likely to view "non-hit" movies on rented videocassette or DVD
than in any other medium because video retail stores provide an inviting
opportunity to browse and make an impulse choice among a very broad selection
of new releases.  As a result, video retail stores, including those operated by
us, acquire movies on videocassette and DVD regardless of whether the movies
were successful at the box office, thus providing movie studios a reliable
source of revenue for almost all of the hundreds of movies produced each year.
Consequently, we believe movie studios are highly motivated to protect this
unique and significant source of revenue.

<PAGE>

Historically, movie studios have sought to generate incremental sources of
revenue through the addition of new distribution channels. To maximize revenue,
the studios have implemented a strategy of sequential release "windows," giving
each distribution channel the rights to its movies for a limited time before
making them available to the next sequential channel. The studios have
determined the sequential order in which they release movies to each
distribution channel based upon the order they believe will maximize their
total revenue from all distribution channels combined. These distribution
channels generally include the following, in release date order:

Order of Sequential Release Windows to Primary Channels of Distribution

                    -    Movie theaters
                    -    Video retail stores
                    -    Pay-per-view television (including DBS)
                    -    Premium channels (HBO, Showtime, etc.)
                    -    Basic cable television
                    -    Network television
                    -    Syndicated television

Trends in Video Rental and Sales

Studios have historically sold videocassettes to video retailers under two
pricing structures, "rental" and "sell-through."  Rental titles are initially
sold at relatively high prices (typically $60 to $65 wholesale) and promoted
primarily for rental, and then later re-released for sale to consumers at a
lower price (typically $10 to $15 wholesale).  Certain high-grossing box office
films, generally with box office revenue in excess of $100 million, are
targeted at the sell-through market.  These titles are released on
videocassette at a relatively low initial price (approximately $12 to $17
wholesale) and are both promoted as a rental title by video stores and sold
directly to consumers through a broad array of retailers including video
stores.  Studios elect to release a title either as rental or sell-through
based on which would optimize their income from the title.

More recently, the major studios and several large video retailers have
entered into revenue sharing agreements as an alternative to the historical
rental pricing structures.  Studios began offering retailers more
videocassettes for an individual title at substantially lower initial cost in
exchange for a share of the rental revenue that those copies generate over
their initial release window.  The additional copies have contributed to
improved consumer satisfaction early in a title's release because the supply of
titles better matches demand.  This has led to higher rental revenues for the
video store industry as well as for studios.  Revenue sharing also gives the
studios an incentive to market these titles because they share in the revenue
generated by increased transactions.

DVDs are an alternative format to VHS tapes that offer consumers digital
picture and sound and additional features such as enhanced content and
interactivity.  According to the Electronics Industry Association, for the
seven months ended July 1999, factories had shipped 1.6 million DVD players to
dealers representing a 346% increase over the same period in 1998.  The Company
introduced DVDs in all its stores in November 1998, resulting in the most
successful introduction of a new format in the Company's history.  DVDs are the
fastest growing new category introduced by the Company due to increased
interest in older movie titles as a result of the substantial improvement in
picture and sound quality over VHS.
<PAGE>

Home Video Game Industry

The home video game industry has historically been affected by changing
technology, limited hardware platform life cycles and hit-or-miss software
titles.  In addition, video games typically generate most of their rental
revenue during the first twelve months after their release.  Hollywood believes
that during this time period, the differential between the retail price and the
rental price of a new video game is typically high enough to make rentals an
attractive alternative to the customer.  According to Gerard Klauer Mattison &
Co., Inc., the total domestic home video game market generated about $3.9
billion in software sales in 1998 and is expected to grow to about $5.8 billion
in 1999, which represents a 49% increase.

Based upon estimates of Gerard Klauer Mattison & Co., Inc., Hollywood believes
that most of the recent growth in the home video game industry has been fueled
by the success of the Sony PlayStation-TM and Nintendo 64-TM and their
respective video games.  As of March 31, 1999, the installed base of Sony
PlayStation and Nintendo 64 within the United States was about 15.7 million and
10.6 million units, respectively.  The game industry has benefited from the
recent successful launch of the Sega Dreamcast, and should continue to grow
with the anticipated U.S. introduction of the Sony PlayStation II-TM,
Nintendo's Dolphin system, and Microsoft's X-Box.

BUSINESS  STRATEGY

Our goal is to build a strong national brand which consumers will identify
with the entertainment industry. We have developed an effective superstore
format that distinguishes us from competitors. We attempt to quickly establish
a leadership position in each of the markets in which we open stores.  We
successfully compete in both well-developed and relatively untapped markets. We
are also investing in technologies that enable us to deliver entertainment
directly into the homes of our customers.  Our business strategy includes the
following key elements:

Focus on Company-Built Superstores and Excellent Locations. Unlike many video
retailers who have grown through acquisitions, Hollywood has focused on
controlled organic growth.  Of Hollywood's 1,000 video superstores opened since
1995, over 90% of these stores have been opened as new stores where Hollywood
chose the site through a rigorous selection process.  We believe that this
control over site selection and discipline in the real estate process have been
among Hollywood's key competitive advantages.

Broad Selection and Superior Availability. We strive to provide our customers
with the broadest selection of movies and video games. Our superstores
typically carry approximately 8,000 titles and 15,000 videocassettes, DVDs and
video games. Our goal is to offer more copies of popular new video releases and
more titles than our competitors.  In part because of our new revenue sharing
arrangements with studios, we have increased the availability of most new
releases and typically acquire 100 to 175 copies of "hit" movies for each
Hollywood Video store.

Exciting, Enjoyable and Convenient Shopping Experience. Our superstores are
designed to capture the bright lights, energy and excitement of the motion
picture industry. We focus on creating an inviting atmosphere that encourages
browsing and generates repeat customers.  Our superstores are typically located
in high traffic, high-visibility locations. We believe excellent customer
service, a bright, clean and friendly shopping environment and convenient store
locations are important to our success.

Excellent Entertainment Value. We offer consumers the opportunity to rent new
releases, video games and any of our catalog movie titles for five days in most
of our stores.  New release movies typically rent for $3.79 and catalog movies
typically rent for $1.99.  We believe movie rental in general, and our pricing
structure and rental terms in particular, provide consumers convenient
entertainment and excellent value.

Electronic Commerce.  Having established our superstores as physical "portals"
linking consumers to the movie studios, we have begun  through  the acquisition
of Reel.com in October 1998 to establish an electronic "portal," linking
customers in their homes to movies and movie related entertainment.  We intend
to build on our relationships with movie studios, internet businesses such as
America Online and MSN and our more than 27 million physical store members to
enhance our electronic commerce business.
<PAGE>

Expanding Product Opportunities.  We regularly explore opportunities to enhance
entertainment experiences of our customers.  We are in the early stages of
rolling out a new business initiative that sells, buys and  trades video games,
as an expansion of our traditional video game rental business.  This
initiative, called "Game Crazy", is designed as a store-within-a-store concept,
leveraging a portion of our existing superstore real estate.  As of December
31, 1999, the Company had opened 67 of these departments, and plans to add an
additional 30 to 50 departments in 2000.  While the initial capital required to
add a Game Crazy department to an existing video store is approximately
$80,000, the outlay yields an estimated $400,000 in incremental revenue per
store.  Another significant product opportunity is DVD.  We believe DVD is a
format that complements our existing VHS business and is well suited
to rental or sale.  We introduced DVD for rental in the majority of our
stores in the fourth quarter of 1998, generating the highest revenues of any
new format in our history, and we plan to continue to expand our DVD
offerings in 2000.

Focus on Cash Generation and Return on Investment.  The Company has increased
its focus on maximizing cash generation and return on invested capital.  After
being a net user of cash since its inception as a result of rapid store growth,
the Company expects to become a net generator of cash in the fourth quarter of
2000.  Because of its large and highly profitable base of stores, the Company's
cash from operations is expected to be large enough to pay interest, cash taxes
and all growth and maintenance capital expenditures, and have significant cash
remaining to reduce the Company's debt or make investments.  To accelerate this
free cash flow milestone, the Company has announced that it is slowing growth
of its superstore base from a historical 350 new stores per year, down to 200
to 250 stores per year.  This single decision brings an additional $40 to $60
million in annual free cash flow to the Company.  Additionally, the Company
continues to focus on the return on investment of its stores.  The Company has
brought the cost to build a store down from over $500,000 in 1998 to
approximately $400,000 today, thereby shortening the payback period to
approximately 3 years, and increasing return on investment.

HOLLYWOOD VIDEO STORE DESIGN

Hollywood Video superstores average approximately 7,200 square feet and
are substantially larger than the stores of most of our competitors.  The store
exteriors generally feature large Hollywood Video signs and colors, which make
our stores easily visible to and recognizable by consumers.  The interior of
each store is clean and brightly lit.  Our superstores are decorated with
colorful neon murals depicting popular screen stars and walls of video monitors
with hi-fi audio accompaniment to create an exciting Hollywood environment.
Movies are organized into 28 categories, and videocassettes are arranged
alphabetically by title within each category to assist customers in locating
the movies.  New releases are prominently displayed in easily recognizable
locations within the store.  Videocassettes are displayed with the box cover
facing the customer for ease of selection and visual impact.  We use wall-
mounted and free- standing shelves arranged in wide aisles to provide access to
products and to encourage the movement of customers throughout the store.

EXPANSION STRATEGY

Video Store Openings and Flexible Store Format

We opened our first video superstore in October 1988 and grew to 25 stores
in Oregon and Washington by the end of 1993. In 1994 we significantly
accelerated our store expansion program, adding 88 stores and expanding into
California, Texas, Nevada, New Mexico, Virginia and Utah. In 1995 we added 192
stores and entered major new markets in the midwest, southwest, east and
southeast regions of the United States. Our expansion strategy is to continue
to open stores in regions where we have existing operations. We opened 246
stores in 1996, 356 stores in 1997, 353 stores in 1998 and 355 stores in 1999.
We plan to add 200 to 250 stores in each of 2000 and 2001.
<PAGE>

We have been rolling out a smaller superstore format that reduces the
target size of new stores from 7,500 square feet to 5,000 square feet, which
lowers our per-store annual rent and initial build-out costs.  These smaller
stores are able to carry the same amount of video and video game inventory as
larger stores due to a new store design and shelving system, and we believe
they retain a "superstore" look to consumers.  This efficient design also
allows us greater flexibility in locating new stores.  We have found that these
smaller, less expensive stores are generating similar revenue volumes as larger
units in comparable locations, thus increasing our financial return on new
stores.  We are rolling out these smaller stores in most of our new locations.

We believe the selection of locations for our stores is critical to the
success of our operations. We have assembled a new store development team with
broad and significant experience in retail tenant development.  The majority of
our new store development personnel are located in the geographic area for
which  they are responsible, but all final site approval takes place at the
corporate office, where new sites are approved by a committee of senior
management personnel. Final approval of all new sites is the responsibility of
the Chairman of the Real Estate Committee of the Board of Directors. Important
criteria for the location of a Hollywood Video superstore include density of
local residential population, traffic count on roads immediately adjacent to
the store location, visibility and accessibility of the store and availability
of ample parking. We generally seek what we consider the most desirable
locations, typically locating our stores in high-visibility stand-alone
structures or in prominent locations in multi-tenant shopping developments. We
typically compete for these prime sites with other retailers, banks,
restaurants and gas stations.  All of our stores are in leased premises; we do
not own any real estate.

Our expansion is dependent on a number of factors, including our ability
to hire, train and assimilate management and store level employees, the
adequacy of our financial resources and our ability to identify and
successfully compete in certain markets, to locate suitable store sites and
negotiate acceptable lease terms and to adapt its purchasing, management
information and other systems to accommodate expanded operations.  See "Item 7-
Management's Discussion and Analysis of Financial Condition and Results of
Operations-Liquidity and Capital Resources."  Our expansion is also dependent
on the timely fulfillment by landlords and others of their contractual
obligations to us, the maintenance of construction schedules and the speed at
which local zoning and construction permits can be obtained.

There is no assurance that we will be able to achieve our planned
expansion or that expansion will be profitable.  Our planned expansion,
including possible growth through acquisitions, could place pressure on our
management controls.  A failure to manage successfully our planned expansion
would adversely affect our business.  There is also no assurance that our new
stores will achieve sales and profitability comparable to our existing stores.

HOLLYWOOD'S INTERNET STRATEGY

On October 1, 1998, the Company acquired Reel.com, the premier online
destination for film-related content and commerce for approximately $96.9
million.  Concurrent with the acquisition of Reel.com, a group of strategic
Reel.com stockholders purchased an equity interest in the Company.  The group
of investors consists of CMGI, Inc. (Nasdaq: CMGI); Intel Corporation (Nasdaq:
INTC); Paul Allen's Vulcan Ventures, Incorporated and Scott Beck.  Reel.com
offers an extensive selection of approximately 50,000 titles on videocassette
and DVD's for sale. The website, located at http://www.Reel.com, offers
proprietary information about movies including descriptions, ratings, critics'
reviews, recommendations and links to star filmographies that entertain
consumers and help them select and purchase movies online.  Consumers can also
search through Reel.com's proprietary, hyperlinked database and can preview
selected videos.  These offerings position Reel.com to provide a valuable
marketing platform for film studios, advertisers and merchants.  In addition,
Hollywood's more than 27 million members provide Reel.com with substantial
marketing opportunities.
<PAGE>

Reel.com was rated one of the top 10 most recognized Internet commerce brands
by Opinion Research Corporation International in August 1999, and was recently
named "the best place to buy movies" by Yahoo! Internet Life.  According to
Media Metrix, the number of unique visitors to Reel.com increased from 848,000
in January 1999 to approximately 1.7 million in January 2000.  In addition,
Reel.com was recently named the most popular web site for gathering information
about films playing in movie theaters, based on a consumer survey conducted by
Greenfield Online and ASI Entertainment in March, 2000.  The survey also
revealed the internet's significant role in helping consumers make filmed
entertainment decisions.   Approximately 40% of wired consumers use the
internet to search for information about films prior to going to the theater.
In addition to an in depth database of information of 100,000 movies,
Reel.com's staff of movie experts create regular editorial features designed to
help movie-goers decide what to see in the theaters.   The following editorial
section of the Reel.com site provides examples of these features:

     In Theaters - Exclusive reviews and summary ratings of new films
     released theatrically each week as well as previews and trailers of
     films that will be released in the weeks ahead.

     Movie News - Up-to-the-minute news and buzz about films that are in
     production, in theatrical release and available on DVD and
     videocassette.

     Features - Interviews with actors and directors, movie trends and
     coverage of top film festivals.

     Screening Room - Approximately 900 on-demand movie trailers and
     original video programming.

     Hollywood Confidential - Insider movie news, buzz, scoops, and
     opinion by Jeffrey Wells, a well-known entertainment industry
     pundit.

     Top Ten Lists - "Hot" movies at the box office.

     Reel.com also provides us with a new distribution channel and we believe
     it complements our superstores in many ways:

     Reel.com currently sells both new and previously viewed
     videocassettes.  From our physical  superstores, we intend to provide
     Reel.com with a continuous supply of previously viewed videos, which
     are Reel.com's highest margin product.  In addition, as DVD inventory
     levels increase at our physical superstores we expect to be able to
     supply Reel.com with previously viewed DVDs to sell on Reel.com's
     website.

     While both businesses serve video retail customers, our stores
     generate most video-related business through rentals, while our
     online site generates virtually all of its commerce revenue through
     product sales.  Consequently, we believe there are substantial
     opportunities to add to our current on-line customer base of over
     900,000 customer households by promoting the Reel.com brand to our
     more than 27 million superstore customers.

     Reel.com's existing and developing expertise in using its
     intellectual property to help consumers browse through and select
     movie titles that fit their preferences can be leveraged in Hollywood
     Video stores to increase rentals of videos, particularly highly
     profitable catalog titles.  In the future we plan to combine
     Reel.com's intellectual property with our database of store customer
     rental history to provide personalized video recommendations.
<PAGE>

We believe Reel.com will also help position us for the eventual evolution
of the video business from physical delivery (through videocassettes and DVDs)
to electronic delivery directly to the home (through video-on-demand (V.O.D)).
We believe widespread electronic delivery of movies to the home at acceptable
quality levels will not occur for a number of years due to economic and
technological limitations.  If it becomes feasible in the future, we believe
Reel.com will position us to participate in that business. In the second
quarter of 2000, Reel.com intends to launch Reel on Demand, a V.O.D. trial in
conjunction with Sprint.  We expect the Sprint trial to demonstrate Reel.com's
ability to distribute content through the V.O.D medium and in turn spark the
interest of other V.O.D. enablers.   See "Competition."

We are evaluating strategic alternatives to maximize the value of Reel.com
to our shareholders and to provide additional financing sources for the
Reel.com business.  These alternatives include a public offering of a minority
position in Reel.com combined with a sale of an equity interest in Reel.com to
a strategic partner.

Our ability to achieve and manage growth of our online business is subject to
a number of risks and uncertainties, including those associated with
acquisitions generally and those related to the internet in particular.  We
will expend financial, operational, and management resources in operating this
new business and integrating operations with our existing business.  If we are
unable to do this cost-effectively, it could have a material adverse effect on
this new business and also be detrimental to the Company as a whole.  Internet
retailing is highly competitive and is characterized by rapid technological
change and changes in user and customer requirements and preferences.  In
addition, internet-based businesses are susceptible to technical difficulties,
including viruses, security breaches or other computer system interruptions,
which can reduce the availability of products and services, disrupt or delay
order fulfillment, and reduce customer satisfaction.  Customer satisfaction may
also be adversely affected by poor performance of those parties we contract
with to handle order fulfillment.  Our efforts to build recognition as an
internet retailer and to enhance website content and promote ease of use,
reliability and support for customers will require us to make additional
investments in this business segment going forward, and these investments may
not be profitable. The risks described in this paragraph will be greater if the
Reel.com business continues to grow rapidly.

PRODUCTS

Video Rental.  Our primary source of revenue is the rental of
videocassettes, DVDs and videogames. Our superstores typically carry
approximately 8,000 movie titles and 15,000 videocassettes, DVDs and video
games.  Excluding new releases, movie titles are classified into 28 categories,
such as "Action," "Drama," "Family" and "Children," and are displayed
alphabetically within those categories. We do not rent or sell adult movies in
our superstores. We are committed to offering more copies of popular new
releases than our competitors.

     Video Sales.  We offer new and previously viewed videos for sale.

Video Games.  In addition to video rentals and sales, we rent and to a
lesser extent sell video games licensed by Nintendo, Sega and Sony. Each mature
Hollywood Video store offers between 1,200 and 4,000 video games.  See
"Business Strategy."

Other Products.  We rent audio books, and for the convenience of our
customers we rent videocassette and video game players and sell blank
videocassettes, video cleaning equipment, confectionery and other items.
<PAGE>


REVENUE SHARING

In the fourth quarter of 1998, the Company entered into revenue sharing
agreements directly with major studios.  Under these new agreements, video
stores share with the studios an agreed upon percentage of the video store's
rental revenue for a limited period of time, usually up to 26 weeks.  This
percentage generally declines over a period of weeks following the initial
release of the movie.  The revenue sharing agreements, in many cases, also
allow the video stores to sell the previously viewed tapes to their customers.

The Company believes that Hollywood is one of the few retailers who has
revenue sharing agreements with all the major studios.  These revenue sharing
agreements provide a major competitive advantage for the Company and have the
following significant benefits:

    They provide the opportunity to substantially increase the quantity and
    selection of newly released video titles in stock and decrease the in-store
    copy depth problems that have plagued the industry for years;

    They increase revenues as a result of the increase in total number of
    transactions per store and number of videocassettes rented per transaction;

    They allow for significantly increased availability of new release
    movies; and

    They align the studios' economic interest more closely with the interest
    of the video stores.

In addition, the Company believes that revenue sharing has increased the
revenues received on an annual basis by the studios through increased rental
activity of new releases as well as greater distribution and revenues on non-
hit movies through minimum output provisions.

ADVERTISING AND MARKETING

To further our goal of having a strong national brand that consumers will
identify with the  entertainment industry, we advertise primarily using
television, radio, direct mail and the internet.  We frequently use cooperative
movie advertising funds made available by studios and suppliers to promote
certain videos.   We intend to increase our advertising expenditures in the
future.

PRICING

Revenue sharing arrangements significantly increased the number of new
release videocassettes acquired by the Company, thereby allowing the Company to
introduce a 5-day rental program on all product in the majority of the stores.
In exchange for this added convenience to our customers, the Company increased
its prices in  the majority of the stores in the fourth quarter of 1998 from
$1.49 to $1.99 for catalog titles and from $2.99 to $3.49 for new releases.  In
the fourth quarter of 1999, the Company increased its pricing on new releases
from $3.49 to $3.79 in the majority of its stores.  The Company believes that
the pricing structure and rental terms provide consumers convenient
entertainment and excellent value.

INVENTORY AND INFORMATION MANAGEMENT

Inventory Management.  We maintain detailed information on inventory
utilization. We track rental activity by individual videocassette, DVD and
video game to determine appropriate buying, distribution and disposition of
videocassettes and video games. The system provides information allowing us to
determine when to sell excess videocassettes, DVDs and video games, and when to
redistribute to new stores.  Our inventory of videocassettes, DVDs and video
games for rental is prepared according to uniform standards. Each new
videocassette, DVD and video game is removed from its original carton and
placed in a rental case with a magnetic security device and bar coding is
affixed to each videocassette, DVD and video game.

<PAGE>

Information Management.  We use a scalable client-server system and
maintain two distinct system areas: a point-of-sale ("POS") system and a
corporate information system. We maintain information, updated daily, regarding
revenue, current and historical rental and sales activity, demographics of
store membership, individual customer history, and videocassette, DVD and video
game rental patterns. This system allows us to compare current performance
against historical performance and the current year's budget, manage inventory,
make purchasing decisions on  new releases and manage labor costs. We believe
our system has the ability to continue to improve customer service, operational
efficiency, and management's ability to monitor critical performance factors.

COMPETITION

The video retail industry is highly competitive. We compete with local,
regional and national video retail stores, including Blockbuster, and with
supermarkets, pharmacies, convenience stores, bookstores, mass merchants, mail
order operations and other retailers, as well as with noncommercial sources
such as libraries. Some of our competitors have significantly greater financial
and marketing resources, market share and name recognition than we have.

We believe the principal competitive factors in the video retail industry
are title selection, rental period, the number of copies of popular titles
available, store location and visibility, customer service and employee
friendliness and convenience of store access and parking.  Substantially all of
our stores compete with stores operated by Blockbuster, most in very close
proximity.  In addition to competing with other video retailers, we compete
with all leisure-time activities, especially entertainment activities such as
movies, sporting events and network and cable television programs.

We compete with cable, satellite and pay-per-view television systems, in
which subscribers pay a fee to see a movie selected by the subscriber. Existing
pay-per-view services offer a limited number of channels and movies and are
only available to households with a direct broadcast satellite receiver or a
cable converter to unscramble incoming signals. Digital compression technology
and other developing technologies are enabling cable companies, direct
broadcast satellite companies, telephone companies and other telecommunications
companies to transmit a much greater number of movies to homes at more
frequently scheduled intervals throughout the day. Certain cable and other
telecommunications companies have tested V.O.D service in some markets.  V.O.D
service would allow a viewer to pause, rewind and fast forward movies. Based on
publicly available information, we believe these tests have shown that the
V.O.D. technology and service is still many years away from being able to
deploy on a large scale in a profitable manner.  We also believe movie studios
have a significant interest in maintaining a viable movie rental business
because their sale of videocassettes to stores represents the largest source of
their revenue.  According to Paul Kagan, in 1998 video stores represented
approximately 43% of the studios domestic and international revenue, while pay-
per-view represented only 1%.  In addition, home video provides the only
reliable source of revenue on "non-hit" or "B-title" movies which make up the
majority of movies produced by the major studios each year. As a result, we
believe movie studios will continue to make movie titles available to cable
television, satellite services or other distribution channels only after
revenues have been derived from the sale of videos to video stores.  Currently,
video stores receive product approximately two months earlier than pay per
view, cable and satellite distribution companies.  The window provided to video
stores by the studios has lengthened significantly over the last two years.

In addition, we believe substantial technological developments will be
necessary to allow pay-per-view television to match the viewing convenience and
selection available through video rental, and substantial capital expenditures
will be necessary to implement these systems.  In contrast, according to Adams
Media Research, 85.9 million, or 85.9%, of all U.S. television households own a
VCR and more VCR's were sold in 1999 than in any previous year.  Although we do
not believe cable television, V.O.D or other distribution channels represent a
near-term competitive threat to our business, technological advances or changes
in the manner in which movies are marketed, including in particular the earlier
release of movie titles to pay-per-view, including DBS, cable television or
other distribution channels, could make these technologies more attractive and
economical, which could have a material adverse effect on our business.
<PAGE>

SEASONALITY

The video retail industry generally experiences relative revenue declines
in April and May, due in part to the change to Daylight Savings Time and to
improved weather, and in September and October, due in part to the start of
school and introduction of new television programs.  The Company believes these
seasonality trends will continue.

EMPLOYEES

As of December 31, 1999, the Company had approximately 22,200 employees,
of which 21,370 were in the retail stores and zone offices and the remainder in
the Company's corporate administrative, and warehousing operations.

Store managers report to district managers who supervise the operations of
the stores.  The district managers report to regional managers, who report
directly to the Vice President or Senior Vice President of Operations for each
zone office.  The corporate support staff periodically has meetings with zone
personnel, regional managers, district managers and store managers to review
operations.  None of the Company's employees are covered by collective
bargaining agreements and employee relations are considered to be excellent.

SERVICE MARK

The Company owns United States federal registrations for its service marks
"Hollywood Video", "Hollywood Video Superstores" and "Reel".  The Company
considers its service marks important to its continued success.

<PAGE>
ITEM 2.   PROPERTIES

Store Locations

As of December 31, 1999, the Company's stores by location are as follows:

<TABLE>
<CAPTION>
                            HOLLYWOOD ENTERTAINMENT
                        NUMBER OF VIDEO STORES BY STATE
 <C>                               <C>
 Alabama       12                  Nebraska        11
 Arizona       51                  Nevada          22
 Arkansas       8                  New Hampshire    1
 California   271                  New Jersey      27
 Colorado      31                  New Mexico       7
 Connecticut   12                  New York        63
 Delaware       1                  North Carolina  25
 Florida       70                  North Dakota     3
 Georgia       36                  Ohio            73
 Idaho         11                  Oklahoma        20
 Illinois      83                  Oregon          58
 Indiana       32                  Pennsylvania    65
 Iowa          10                  Rhode Island     7
 Kansas        13                  South Carolina  10
 Kentucky      16                  South Dakota     3
 Louisiana     12                  Tennessee       32
 Maine          1                  Texas          166
 Maryland      24                  Utah            29
 Massachusetts 35                  Virginia        34
 Michigan      61                  Washington      70
 Minnesota     38                  Washington, D.C. 2
 Mississippi    4                  Wisconsin       29
 Missouri      26

Total Stores                                     1615
Total States (excluding District of Columbia)      44
</TABLE>
<PAGE>

All of the Company's stores are located in leased premises with an initial
lease term of five to 15 years and most have options to renew for between five
and 15 additional years.  Most of the store leases are "triple net," requiring
the Company to pay all taxes, insurance and common area maintenance expenses
associated with the properties.  The Company anticipates that future new stores
will also be located in leased premises.

The Company's corporate headquarters are located at 9275 Southwest Peyton
Lane, Wilsonville, Oregon, and consists of approximately 123,000 square feet of
leased space.  The Company's warehouse facility is located at 25600 Southwest
Parkway Center Drive, Wilsonville, Oregon and consists of approximately 175,000
square feet of leased space.  These facilities are leased pursuant to
agreements that expire November 2008 and November 2005, respectively.  On March
15, 2000, the Company announced plans to lease a new 98,000 square foot
distribution and light assembly facility in Laverne, Tennessee starting in
June, 2000.  This facility is leased pursuant to an agreement that expires on
June, 2010.
<PAGE>

ITEM 3.        LEGAL PROCEEDINGS

During 1999, the Company was named as a defendant in three complaints which
the Company anticipates will be consolidated into a single class action
entitled WOODS V. HOLLYWOOD ENTERTAINMENT, ET AL, Case No. CV779511, in the
Superior Court of the State of California in and for the County of Santa Clara.
The plaintiffs are seeking to certify a class made up of certain exempt
employees which they claim are owed overtime payments in certain stores in
California.  The case is in the early stages of discovery.  A class has not
been certified.  The Company is unable to determine that the likelihood of an
unfavorable outcome of the litigation is either probable or remote.  The
Company intends to vigorously defend the action.

On January 24, 2000, the Company settled the case filed in April 1998
entitled RENTRAK CORPORATION V. HOLLYWOOD ENTERTAINMENT, ET AL, Case No. 98-04-
02811, Circuit Court for the County of Multnomah, Portland, Oregon.  The
plaintiff, Rentrak, had alleged that the Company was contractually obligated
until December 31, 2011 to deal exclusively with Rentrak whenever it obtained
videocassettes on a revenue sharing basis.  Rentrak had claimed the Company
violated its obligations by obtaining videocassettes on a revenue sharing basis
directly from the movie studios.  Rentrak also claimed that the Company
violated alleged audit and reporting obligations under contractual
arrangements.  The complaint was seeking injunctive relief and monetary damages
in the amount of approximately $200.0 million.  Under the terms of the
settlement, the Company paid Rentrak approximately $14.0 million, which
included Rentrak's attorney fees.  The Company also issued to Rentrak 200,000
shares of  the Company's Common Stock as part of the settlement.  All claims
between the parties were settled, including the release of the Company from any
exclusivity claim.  In the settlement, the Company specifically disclaimed and
denied any liability or wrongdoing.

On November 2, 1999, the Company settled the case filed in July 1998,
entitled TWENTIETH CENTURY FOX HOME ENTERTAINMENT, INC. V. HOLLYWOOD
ENTERTAINMENT, ET AL, Case No. SC 053 551, in the Superior Court of the County
of Los Angeles, Los Angeles, California.  The plaintiff, Fox, had sought
damages for lost revenue claiming the Company had reported inaccurate
transaction-related data concerning Fox titles to Rentrak Corporation.  The
settlement resulted in the dismissal of all claims against the Company.
<PAGE>

ITEM 4.     SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

None.


ITEM 4(A).  EXECUTIVE OFFICERS AND KEY EMPLOYEES OF THE REGISTRANT

The  following table sets forth information with respect to our executive
officers and certain other key employees as of March 15, 2000.

Name                Age  Positions with the Company

Mark J. Wattles*     39  Chairman of the Board and Chief Executive Officer
Jeffrey B. Yapp*     41  President and Chief Operating Officer
David G. Martin*     34  Executive Vice President and Chief Financial Officer
Donald J. Ekman*     47  Senior Vice President, General Counsel, Secretary
                         and Director
Alex M. Bond         30  Chief Financial Officer/Reel.com
Eric O. English      42  Senior Vice President of Legal Affairs
F. Bruce Giesbrecht  40  Senior Vice President of Strategic Planning
Glenn E. Hahn        48  Senior Vice President of Logistics
Dale A. Naftzger     54  Senior Vice President of Operations
J. Patrick O'Malley  49  Senior Vice President of Information Systems
Roger J. Osborne     47  Senior Vice President of Operations
Mark A. Perkins      38  Senior Vice President of  Store Development
Silvio D. Piccini    37  Senior Vice President of Product Planning and
                         Allocation
David Rochlin        36  Chief Operating Officer/Reel.com
William E. Shull III 41  Senior Vice President of Operations
William M. Spae      48  Senior Vice President of Operations Administration
Michelle VanHoose    43  Senior Vice President of Human Resources

MARK J. WATTLES founded the Company in June 1988 and has served as Chairman of
the Board and Chief Executive Officer since that time. Mr. Wattles served as
President of the Company from June 1988 to September 1997.  Mr. Wattles has
been an owner and operator in the video rental industry since 1985. He has been
a participant and key speaker in several entertainment industry panels and
conferences and currently serves as a member of the Video Software Dealers
Association (VSDA) Board of Directors.

JEFFREY B. YAPP was appointed President and Chief Operating Officer of the
Company in September 1997. Prior to joining the Company, Mr. Yapp served as
President Worldwide of Twentieth Century Fox Home Entertainment, Inc. from May
1997 until September 1997, and as President of Fox International from October
1994 to May 1997.  Previously, Mr. Yapp was Vice President of Marketing for
Pizza Hut, Inc. from October 1992, and International Vice President of Ernest
and Julio Gallo Winery from April 1986 to October 1992.

DAVID G. MARTIN was appointed Executive Vice President and Chief Financial
Officer, in February 1999.  From 1996 until he joined the Company, Mr. Martin
worked for NationsBanc Montgomery Securities LLC, most recently as a Managing
Director of high yield finance specializing in retail and consumer products.
From 1991 to 1996, he was a Vice President of high yield finance and merchant
banking at Nomura Securities International, Inc. Prior to 1991, Mr. Martin was
an investment banker with Salomon Brothers, Inc, specializing in mergers and
acquisitions.

DONALD J. EKMAN became a director of the Company in June 1993, became Vice
President and General Counsel in March 1994 and became Senior Vice President in
1995. Mr. Ekman was a partner in Ekman & Bowersox from January 1992 until March
1994, and from August 1990 until December 1991 he practiced law with Foster
Pepper & Shefelman.
<PAGE>

ALEX M. BOND has been the Chief Financial Officer of Reel.com since April 1999.
Mr. Bond joined Hollywood Entertainment in March 1999 and served as its Senior
Vice President of Internet Development until April 1999.  From January 1997 to
February 1999, he was Executive Vice President of Strategic Development for
Just for Feet, Inc., a retail company.  From January 1995 until January 1997,
he was employed by Hollywood Entertainment as Vice President of Strategic
Development.  From February 1993 until January 1995, he was an investment
banker with Montgomery Securities, currently Banc of America Securities LLC,
specializing in growth retail.

ERIC O. ENGLISH was appointed Senior Vice President of Legal Affairs in August,
1999.  Prior to joining the Company, Mr. English served as Assistant General
Counsel for Louisiana Pacific Corporation from April 1997 to August 1999.
Previously, Mr. English was Chief Litigation Counsel for Baker Hughes
Incorporated.  Mr. English was formerly a partner with the law firm of
Strasberger & Price, L.L.P.

F. BRUCE GIESBRECHT was named Senior Vice President of Product Management in
January 1996 and became Senior Vice President of Strategic Planning in January
1998.  He joined the Company in May 1993 as Vice President of Corporate
Information Systems and Chief Information Officer. Mr. Giesbrecht was a founder
of RamSoft, Inc., a software development company specializing in management
systems for the video industry, and served as its President.

GLENN E. HAHN joined the Company in April 1996 as Senior Vice President of
Operations and in January 1997 became Senior Vice President of Human Resources.
In January 2000 Mr. Hahn was named Senior Vice President of Logistics.  From
1993 to 1996 Mr. Hahn was Senior Vice President Director of Stores for
Fayva/Parade of Shoes (a specialty retail footwear division of J. Baker),
overseeing approximately 400 stores. From 1979 to 1993 Mr. Hahn worked for
Payless Shoesource (a division of May Department Stores) in various capacities.
From 1987 to 1993 Mr. Hahn worked as Division Operations Manager for Payless
Shoesource, overseeing approximately 580 specialty retail footwear stores at
the time of his departure.

DALE A. NAFTZGER joined the Company in April 1996 as Senior Vice President of
Operations.  Mr. Naftzger is currently responsible for the Company's Game Crazy
departments.  From March 1995 to December 1995 Mr. Naftzger was Chief Operating
Officer of Caribou Coffee Company, a privately owned specialty coffee retailer.
From 1994 to 1995 Mr. Naftzger was President and Chief Executive Officer of
Chop Chop Chinese to You, a Chinese food delivery business.  From 1992 to 1994
Mr. Naftzger was Senior Vice President Operations for Checkers Drive-In
Restaurants, overseeing all 248 company-owned and 200 franchised units.

J. PATRICK O'MALLEY joined the Company in October 1995 as Senior Associate
General Counsel.  In May 1998, Mr. O'Malley was promoted to Senior Vice
President of Asset Management.  In January 1999, Mr. O'Malley became the Senior
Vice President of Information Systems.  Prior to joining the Company, Mr.
O'Malley practiced law for over 17 years and was most recently the senior
partner in O'Malley & Antell.

ROGER J. OSBORNE is a Senior Vice President of Operations.  Prior to joining
the Company in January 1999, he was the Executive Vice President of J. Baker,
Corporation, an apparel and footwear retailer, and President of its Work `N
Gear Division since June 1997.  Before joining J. Baker Corporation, Mr.
Osborne was Senior Vice President and Zone Director for Mid-West and East coast
markets for the Company from November 1996 until May of 1997, and from January
1995 to November 1996, he served as the Senior Vice President of J. Baker, Inc.
and Director of its licensed shoe department business.  From 1988 until January
1995, Mr. Osborne was employed as Senior Vice President and Director of Store
Operations for Pic `n Pay Stores, Inc., a chain of discount footwear stores.
<PAGE>

MARK A. PERKINS joined the Company in September 1994 as Vice President of Real
Estate, and in April 1998 was promoted to Senior Vice President of Development.
From 1993 to 1994 Mr. Perkins worked for Blockbuster in various capacities
within the Real Estate Department.  From 1989 to 1993 Mr. Perkins worked in the
Real Estate Dept. for Jack In The Box, Inc.

SILVIO D. PICCINI joined the Company in October 1996 as Vice President of
Operations and became Senior Vice President of Product Planning and Allocation
in November 1999.  Prior to joining the Company, Mr. Piccini was President of
Tex-Chex, a fast food franchise. From 1987 to 1993 he served in various
management roles with Taco Bell Corporation, most recently as its Director of
Operations, overseeing 100 restaurants.

DAVID ROCHLIN has been the Chief Operating Officer of Reel.com since April
1999.  Mr. Rochlin previously served as Vice President of Marketing of Reel.com
from June 1998 to April 1999.  From 1996 to 1998, Mr. Rochlin was Director of
Marketing for NETCOM Online Communications, a telecommunications company.  From
1994 to 1996, he was Senior Director of Market Development at DNA Plant
Technology, a consumer biotechnology company.  From 1992 to 1994, he was a
brand and category manager at Del Monte Foods.  Mr. Rochlin is a regular
speaker on Internet retailing practices and is active in a variety of online
commerce industry groups, including shop.org and the GII Initiative.

WILLIAM B. SHULL III joined the Company in February 1998 as Senior Vice
President of Operations.  Mr. Shull previously served in various capacities at
AutoZone, most recently as the Regional Vice President overseeing the
operations and development for 250 stores.

WILLIAM M. SPAE joined the Company in July 1996 as Senior Vice President of
Operations, and in 1997 became Senior Vice President of Operations
Administration.  From 1991 to June 1996 Mr. Spae worked for Wendy's
International as Divisional Vice President, overseeing the development of
approximately 130 new units during this period and the overall operations of
more than 100 company-owned and 150 franchised units at the time of his
departure. From 1987 to 1991 Mr. Spae was a Zone Vice President for Taco Bell
Corporation, overseeing more than 160 company-owned and approximately 100
franchised units.

MICHELLE VanHOOSE became Senior Vice President of Human Resources on December
1, 1999.  Ms. VanHoose joined Hollywood as Vice President of Human Resources on
May 10, 1999.  Prior to joining Hollywood, she was Vice President of Human
Resources at Gymboree from 1995 to 1999, and was Director of Human Resources at
H2Oplus, a Chicago based manufacturer and retailer of beauty, skin care and
fragrance products from 1993 to 1995.

*Executive officers

<PAGE>

                                    PART II

ITEM 5.   MARKET FOR REGISTRANT'S COMMON STOCK AND RELATED SHAREHOLDER MATTERS

The Company has not paid any cash dividends on its common stock since its
initial public offering in July 1993 and anticipates that future earnings will
be retained for the development of its business.  The payment of any future
dividends will be at the discretion of the Company's Board of Directors.  Loan
covenants contained in its senior subordinated notes limit the amount of
dividends the Company may pay and the amount of stock it may repurchase.  As of
December 31, 1999, these covenants effectively prohibit any dividends or stock
repurchases.  The Company's common stock is traded on the Nasdaq National
Market ("Nasdaq") under the symbol "HLYW".  The following table sets forth the
quarterly high and low last sale prices per share, as reported on Nasdaq.

<TABLE>
<CAPTION>
                     1999                 1998
             ----------------------------------------
  Quarter       High     Low         High       Low
  -------    -------    ------    --------    -------
<S>          <C>        <C>        <C>         <C>
  First       $34.50     18.38      $14.81      $8.03

  Second       27.50     17.69       15.00      10.13

  Third        19.50     12.00       20.00       9.75

  Fourth       17.44     13.38       29.88       8.75

</TABLE>

 As of December 31, 1999, there were 203 holders of record of the Company's
 common stock.


ITEM 6.   SELECTED FINANCIAL DATA

<TABLE>
<CAPTION>
                                    Year Ended December 31,
                     ------------------------------------------------------
                        1999        1998       1997       1996      1995
                     ----------  ---------  ---------  ---------  ---------
<S>                  <C>         <C>        <C>        <C>        <C>
OPERATING RESULTS:
Revenue              $1,096,841   $763,908   $500,501   $302,342   $149,430
                     ----------  ---------  ---------  ---------  ---------
Income (loss) from
 operations              (2,513)   (36,451)    23,303     38,418     17,537
                     ----------  ---------  ---------  ---------  ---------
Interest expense         45,691     33,355     14,302      4,339        490
                     ----------  ---------  ---------  ---------  ---------
Income (loss) before
 extraordinary
 item and cumulative
 effect of a change
 in accounting
 principle              (49,858)    (50,464)    5,559     20,630    11,786
                     ----------  ----------  --------  ---------  --------
Net income (loss)       (51,302)    (50,464)    4,996     20,630     9,226
                     ----------  ----------  --------  ---------  --------
- -----------------------------------------------------------------------------
Net Income (Loss)
 Per Share Before
 Extraordinary Item
 and Cumulative
 Effect of a Change
 in Accounting
 Principle:
   Basic                 $(1.09)     $(1.30)    $0.15      $0.60     $0.37
   Diluted                (1.09)      (1.30)     0.15       0.59      0.36
                     ----------  ----------  --------  ---------  --------
Net Income (Loss)
 Per Share:
   Basic                 $(1.13)     $(1.30)    $0.14      $0.60     $0.28
   Diluted                (1.13)      (1.30)     0.13       0.59      0.28
                     ----------  ----------  --------  ---------  --------
BALANCE SHEET DATA:
Rental inventory,
 net                   $339,912    $259,255  $226,051   $144,264   $86,889
Property and
 equipment, net         382,345     328,182   234,497    115,812    65,958
Total assets          1,080,177     936,330   691,165    453,605   337,244
Long-term
 obligations(1)         533,906     392,145   233,496     82,361     7,971
Mandatorily
 redeemable
 Common stock                 -           -         -          -    54,250
Shareholders' equity    304,529     347,591   291,938    277,013   220,367

OPERATING DATA:
Number of stores at
 year end                 1,615       1,260       907        551       305
Weighted average stores
 open during the year     1,405       1,074       694        398       188
Comparable store
 revenue increase (2)       12%          8%        3%         7%        1%
- -----------------------------------------------------------------------------
OTHER DATA
Hollywood superstores
  EBITDA                265,787     168,158   162,445    125,534    62,269
Add special
 charges (4)             26,885      99,910    26,320          -     2,560
Add non-cash
 expenses (5)            49,627      51,143    18,022      7,994     3,855
Less existing store
 investment in new
 release inventory     (137,794)   (189,814) (125,301)   (75,788)  (37,168)
                      ---------   ---------  --------    -------  --------
Adjusted EBITDA
 superstores (5)        204,505     129,397    81,486     57,740    31,516
Reel.com EBITDA (3)     (46,902)     (7,322)        -          -         -
                      ---------   ---------  --------   --------  --------
Consolidated Adjusted
  EBITDA                157,603     122,075    81,486     57,740    31,516
                      =========   =========  ========   ========  ========

Cash flows generated
 from (used in):
 Operating activities   173,303     244,078   174,956    115,798   57,407
 Investing activities  (320,338)   (438,411) (338,120)  (189,085)(157,529)
 Financing activities   150,001     194,399   154,224     56,156   91,085
- ----------------------------------------------------------------------------
</TABLE>

<PAGE>

(1)  Includes the current portion of long-term obligations.

(2)  A store is comparable after it has been open and owned by the Company
     for 12 full months.  An acquired store converted to the Hollywood Video
     name store design is removed from the comparable store base when the
     conversion process is initiated and returned 12 full months after
     reopening.

(3)  EBITDA consists of net income (loss) before interest, taxes, depreciation
     and amortization. Reel.com EBITDA excludes the $1.9 million non-cash charge
     in 1998 related to purchased in-process R&D (see Note 15 to the
     Consolidated Financial Statements). EBITDA should not be viewed as a
     measurement of financial performance under Generally Accepted Accounting
     Principles ("GAAP") or as a substitute for GAAP measurements such as net
     income or cash flow from operations.  EBITDA is not necessarily comparable
     to other companies due to the lack of uniform definition of EBITDA by all
     companies.

(4)  These one-time special charges include:

     -1999: Litigation settlement charges of $25.4 million related to the
      settlement of the Fox and Rentrak lawsuits (see Note 15 to the
      Consolidated Financial Statements) and a $1.4 million charge for the
      cumulative effect of a change in accounting principle (see Note 1 to the
      Consolidated Financial Statements);
     -1998: an inventory write-down of $99.9 million (see Note 4 to the
      Consolidated Financial Statements);
     -1997: a litigation settlement of $18.9 million, an inventory write-down
      of $2.3 million, $4.6 million related to a failed self-tender offer, and
      $.6 million from a loss on early extinguishment of debt (See Note 15 to
      Consolidate Financial  Statements);
     -1995: $2.6 million relating to a change in the Company's method of
      amortizing the cost of videocassette rental inventory.

(5)   Adjusted EBITDA represents income (loss) from operations before
      depreciation and amortization plus non-cash expenses that reduced EBITDA,
      less the cost of acquiring new release videocassettes and game inventory
      which are capitalized. The non-cash expenses represent the cost of goods
      sold on previously viewed videocassettes and inventory shrink.  Adjusted
      EBITDA is consistent with the calculation specified in the covenants in
      the Company's bank credit agreement. Adjusted EBITDA should not be viewed
      as a measure of financial performance under GAAP and should not be
      considered as an alternative to cash flows from operating activities
      (as determined in accordance with GAAP) as a measure of liquidity. Our
      calculation of EBITDA is not necessarily comparable to other companies
      due to lack of uniform definitions of EBITDA by all companies.



ITEM 7. MANAGEMENT'S  DISCUSSION  AND ANALYSIS OF  FINANCIAL  CONDITION  AND
        RESULTS OF OPERATIONS

RESULTS OF OPERATIONS

Summary Results of Operations

The Company's net loss for 1999 was $51.3 million, compared to net loss of
$50.5 million in 1998 and net income of $5.0 million in 1997.
<PAGE>

The following table sets forth, (i) results of operations data expressed
as a percentage of total revenue, (unless otherwise indicated); and (ii)  the
number of stores open at the end of each such period.
<TABLE>
<CAPTION>

                                            Year Ended December 31,
                                         ----------------------------
                                            1999      1998      1997
                                         --------   -------   -------
<S>                                      <C>        <C>       <C>
  Revenue:
    Rental revenue                          81.5%     82.9%     83.6%
    Product sales                           18.5%     17.1%     16.4%
                                         --------   -------   -------
                                           100.0%    100.0%    100.0%
                                         --------   -------   -------
  Cost of revenue:
   Cost of rental                           25.4%     35.6%     24.4%
   Cost of product                          14.1%     11.5%     10.7%
                                         --------   -------   -------
                                            39.5%     47.1%     35.1%
                                         --------   -------   -------
  Gross margin                              60.5%     52.9%     64.9%

  Operating costs and expenses:
    Operating and selling                   47.7%     50.1%     48.9%
    General and administrative               7.8%      4.9%     10.1%
    Amortization of intangibles              5.2%      2.4%      1.3%
    Purchased in-process research
     and development                            -      0.3%         -
                                         --------   -------   -------
                                            60.7%     57.7%     60.3%
                                         --------   -------   -------

  Income (loss) from operations             (0.2%)    (4.8%)     4.6%
  Nonoperating expense                      (4.2%)    (4.3%)    (2.8%)
                                         --------   --------   ------
  Income (loss) before income taxes,
   extraordinary item and cumulative
   effect adjustment                        (4.4%)     (9.1%)    1.8%
  (Provision for) benefit from income
   taxes                                    (0.2%)      2.5%    (0.7%)
                                         --------    --------  ------
  Income (loss) before extraordinary
   item and cumulative effect
   adjustment                               (4.6%)     (6.6%)    1.1%
  Extraordinary loss on extinguishment
   of debt                                      -          -    (0.1%)
  Cumulative effect of a change in
   accounting principle                     (0.1%)         -        -
                                         --------    -------   ------
  Net income (loss)                         (4.7%)     (6.6%)    1.0%
                                         ========    =======   ======
- ----------------------------------------------------------------------
  Other data:
   Rental gross margin (1)                  68.8%      57.1%    70.8%
   Product gross margin (2)                 23.8%      32.9%    34.8%

Number of superstores - end of period       1,615      1,260      907
- ----------------------------------------------------------------------
</TABLE>
   (1) Rental gross margin as a percentage of rental revenues.
   (2) Product gross margin as a percentage of product revenues.
<PAGE>

REVENUE

Revenue increased by $332.9 million, or 44%, in 1999 compared to 1998,
primarily due to the addition of 355 new superstores in 1999.  Revenue was also
favorably impacted by an increase of 12% in comparable store revenue in the
current year, combined with the full year impact of Reel.com revenue.  Reel.com
added $42.0 million in revenue (on-line revenue of $40.2 million) in 1999.
Revenue increased by $263.4 million, or 53%, in 1998 compared to 1997, due to
the addition of 353 new superstores in 1998 combined with an increase of 8% in
comparable store revenue.  In addition, Reel.com, which was acquired in October
1998, added $7.3 million in revenue in 1998. The Company ended 1999 with 1,615
superstores operating in 44 states, compared to 1,260 stores operating in 42
states at the end of 1998 and 907 stores operating in 42 states at the end of
1997.  The Company increased its prices at most stores in the fourth quarter of
1998 from $1.49 to $1.99 for catalog titles and from $2.99 to $3.49 for new
releases.  In the fourth quarter of 1999, the Company increased prices at most
stores from $3.49 to $3.79 for all new rental  releases.

GROSS MARGIN

Rental Margins

Rental gross margin as a percentage of rental revenue increased to 68.8% in
1999 from 57.1% in 1998. In the fourth quarter of 1998, the Company
significantly changed its business model.  In order to increase the quantity
and selection of newly released video titles and satisfy the customer's demand
while trying to mitigate the Company's risk, we entered into revenue sharing
agreements with major studios.  Prior to these revenue sharing agreements, the
Company paid approximately $60 to $65 per videocassette for major theatrical
releases that were priced for rental in the United States.  The Company was
seldom able to fully satisfy its customer's demand for new releases under this
fixed price model.  The Company expected that the revenue sharing model would
have a significant impact on the Company's cost of rental as it changed its
business model from a primarily fixed to a primarily variable cost approach.
Starting in the fourth quarter of 1998, revenue sharing payments became a
significant component of the Company's cost of rental.  The revenue sharing
agreements made it necessary for the Company to make adjustments to its
inventory valuation as of October 1, 1998 in order to account for the shorter
rental lives that videocassettes have in the revenue sharing business model
because initial customer demand is satisfied significantly sooner.  As a result
of this change, the Company recorded a $99.9 million one time charge to reflect
a reduction in the carrying value of rental inventory in the fourth quarter of
1998.  Excluding this charge, rental margins decreased as a percentage of
rental revenues from 72.9% in 1998 to 68.8% in 1999.  This decrease was
primarily due to increased revenue sharing payments to studios and increased
rental revenues.  Pursuant to the change in accounting method adopted on
October 1, 1998, revenue sharing payments are expensed net of $4 salvage value
per tape and rental tape amortization is accelerated.  During the current year,
payments made pursuant to the revenue sharing agreements increased by $136.6
million, partially  offset by a decrease in rental tape amortization of $28.0
million and reduced inventory loss of $1.9 million.

In the fourth quarter of 1997, the Company recorded a $4.5 million special
charge associated with the write-off of obsolete video game rental inventory
and related accessories caused by advancements in video game technology (see
Note 15 to the Consolidated Financial Statements). Rental gross margin as a
percentage of rental revenue, excluding the special charges noted above,
increased slightly to 72.9% in 1998 from 71.9% in 1997.

Product Margins

Excluding Reel.com, product margin as a percentage of product revenue decreased
from 34.8% in 1998 to 31.8% in 1999.  The decline in product margin in 1999 is
primarily due to pricing pressure on sell-through video merchandise from mass
merchant retailers, which use video sales as a loss leader to drive customer
traffic and due to the impact of on-line sales where both VHS and DVD titles
can be purchased at or below their wholesale cost in many cases.  Product
margin, as a percentage of product revenue, including Reel.com, was 23.8% in
1999, compared to 32.9% in 1998.
<PAGE>

Excluding Reel.com, product margin as a percentage of product revenue decreased
from 37.6% in 1997 before the game inventory write-off discussed below, to
34.8% in 1998.  The decline in product margin in 1998 was primarily due to
pricing pressure from mass-merchant retailers and e-commerce companies.
Product margin as a percentage of product revenue, including Reel.com was 32.9%
in 1998.  In the fourth quarter of 1997 the Company wrote-off obsolete video
game inventory and related accessories of $2.3 million caused by advancements
in video game technology (see Note 15 to the Consolidated Financial
Statements).

Operating Costs and Expenses

Operating and Selling

Total operating and selling expenses of $522.7 million in 1999 increased $140.0
million from $382.7 million in 1998.  Total operating expenses as a percentage
of total revenues decreased to 47.7% in 1999 from 50.1% in 1998.   The increase
in total operating expenses was due to increases in depreciation expense of
$15.7 million, store wages of $35.1 million, occupancy costs of $45.9 million
and other store operating expenses of $10.2 million.  Additionally, the Company
incurred $38.9 million in operating and selling expenses in 1999, an increase
of $33.0 million over the prior year, due to Reel.com.  The increase in
Reel.com expenses was primarily due to operating Reel.com, for the entire year
in 1999 compared to only the fourth quarter in 1998.  All of the above
increases, with the exception of Reel.com were due to the increase in the
number of superstores operated by the Company.  The Company operated 1,615
superstores at December 31, 1999 compared with 1,260 superstores at the end of
1998.  Operating and selling expense decreased as a percentage of total revenue
in 1999 primarily due to higher average revenue per store in 1999 compared to
1998.

Total operating expenses of $382.7 million in 1998 increased $137.8 million
from $244.9 million in 1997. Total operating expenses as a percentage of total
revenues increased to 50.1% in 1998 from 48.9% in 1997.  The increase in total
operating expenses was due to increases in depreciation expense of $20.5
million, store wages of $36.9 million, occupancy costs of $58.2 million and
other store operating expenses of $16.6 million.  Additionally, with the
acquisition of Reel.com in October 1, 1998, the Company added $5.8 million in
selling and operating expenses.  All of the above increases, with exception of
Reel.com, were due to the increase in the number of superstores operated by the
Company.  The Company operated 1,260 superstores at December 31, 1998 compared
with 907 superstores at the end of 1997.  Operating and selling expense
increased as a percentage of total revenue primarily due to lower average
revenue per store in 1998 compared to 1997.

General and Administrative

Total general administrative expenses of $85.9 million increased $48.4 million
from $37.5 million in 1998.  Total general and administrative expenses as a
percentage of total revenue increased to 7.8% in 1999 compared to 4.9% in 1998.
Included in general and administrative expenses in 1999 is a special charge of
$25.4 million for legal and settlement charges associated with the settlement
of the Fox and Rentrak lawsuits (see Note 15 to the Consolidated Financial
Statements).  Excluding this charge, general and administrative expenses
increased by $23.0 million in 1999, primarily due to an increase in payroll and
related costs, higher legal costs, due to the Fox and Rentrak lawsuits, and
increased overhead costs of $5.3 million associated with Reel.com.  The
increase in Reel.com expenses was primarily due to the full year impact of
operating Reel.com in 1999 compared to only the fourth quarter of 1998.
<PAGE>

Total general and administrative expenses of $37.5 million in 1998 decreased
$13.1 million from $50.6 million in 1997.  Total general and administrative
expenses as a percentage of total revenue decreased to 4.9% in 1998 compared to
10.1% in 1997.   The following two special charges are included in general and
administrative expenses in 1997.  First, the Company recorded a $4.6 million
charge in the fourth quarter of 1997 for costs related to the Company's failed
self tender offer (see Note 15 to the Consolidated Financial Statements).
Second, the Company recorded an $18.9 million charge in the first quarter of
1997 for the settlement of the securities litigation (see Note 15 to the
Consolidated Financial Statements). Excluding the special charges noted above,
general and administrative expenses increased $10.4 million in 1998 to $37.5
million from $27.1 million in 1997, primarily due to an increase in payroll and
related costs and occupancy costs combined with the acquisition of Reel.com in
October 1998.

Amortization of Intangibles

Amortization of intangibles increased by $38.3 million in 1999 compared to
1998, primarily due to the full year impact of amortizing goodwill associated
with the Reel.com acquisition, as discussed in Note 7 to the Consolidated
Financial Statements.

Amortization of intangibles increased by $12.4 million in 1998 compared to 1997
due to the Reel.com acquisition.

Other Operating Charges

The Company incurred a non-cash charge of $1.9 million in 1998 to write-off the
value of purchased in-process research and development costs in connection with
the acquisition of Reel.com (see Note 7 to the Consolidated Financial
Statements).

Nonoperating Income (Expense), Net

Interest expense, net of interest income, increased in 1999 compared to 1998
and 1997 due to increased levels of borrowings associated with the issuance of
senior subordinated notes in August 1997 and June 1999 (see Note 10 to the
Consolidated Financial Statements), combined with increased borrowings under
the revolving credit facility.

INCOME TAXES

The Company's effective tax rate was a provision of 3.9% in 1999 compared to a
benefit of 27.6% in 1998 and a provision of 40.5% in 1997, given the Company's
net loss for financial reporting purposes versus net income for tax reporting
purposes as a result of the non-deductibility of goodwill amortization
associated with the Reel.com acquisition (see Note 7 to the Consolidated
Financial Statements).

EXTRAORDINARY LOSS ON EXTINGUISHMENT OF DEBT

In August 1997, the Company issued $200.0 million principal amount of 10.625%
senior subordinated notes.  The proceeds from the notes were then used to repay
the outstanding indebtedness under the existing bank loan.  As a result, the
Company recorded a charge for the write-off of the remaining deferred financing
costs related to the indebtedness repaid as an extraordinary loss of $0.6
million, net of the related income tax benefit of $0.4 million.

CHANGE IN EFFECT OF A CHANGE IN ACCOUNTING PRINCIPLE

In April 1998, SOP 98-5, "Reporting on the Cost of Start-up Activities" was
finalized, which requires that cost incurred for start-up activities, such as
store openings, be expensed as incurred.  The Company adopted SOP 98-5
effective January 1, 1999.  The cumulative effect of the change in accounting
principle was to increase net loss by $1.4 million, net of tax benefit.
<PAGE>

LIQUIDITY AND CAPITAL RESOURCES

The Company generates substantial operating cash flow because most of its
revenue is received in cash.  The amount of cash generated from operations in
1999 significantly exceeded debt service requirements of the Company's long-
term obligations.  The capital expenditures (including purchases of rental
inventory) of the Company are primarily funded by the excess operating cash
flow and through loans under a revolving line of credit.  The Company currently
has a $300 million revolving line of credit available to address the timing of
certain working capital and capital expenditure disbursements.  The Company is
negotiating to replace its current $300.0 million line of credit with a new
$375.0 million facility, consisting of a $175.0 million revolving line of
credit and $200.0 million term loan.  The Company expects to close on the new
credit facility in April/May 2000.  The Company believes cash flow from
operations, supplemented by the availability of the new credit facility, will
provide the Company with adequate liquidity and the capital necessary to
achieve its planned expansion for the foreseeable future. The Company has
increased its focus on maximizing cash generation and return on invested
capital.  After being a net user of cash since its inception, the Company
expects to become a net generator of cash in the fourth quarter of 2000.  Due
to its large and highly profitable base of stores, the Company's cash from
operations is expected to be large enough to pay interest, cash taxes, and all
growth and maintenance capital expenditures, and have significant cash
remaining to reduce the Company's debt.  To accelerate this free cash flow
milestone, the Company has announced that it is slowing the growth of its
superstore base from a historical 350 stores per year, down to 200 to 250
stores per year.

At December 31, 1999, the Company had cash and cash equivalents of $6.9 million
and a working capital deficit of $65.7 million.  Rental inventories are
accounted for as noncurrent assets under GAAP because they are not assets which
are reasonably expected to be completely realized in cash or sold in the normal
business cycle.  Although the rental of this inventory generates a substantial
portion of the Company's revenue, the classification of these assets as
noncurrent excludes them from the computation of working capital. The
acquisition cost of rental inventories, however, is reported as a current
liability until paid and, accordingly, included in the computation of working
capital.  Consequently, the Company believes working capital is not as
significant a measure of financial condition for companies in the video retail
industry as it is for companies in other industries.  Because of the accounting
treatment of rental inventory as a noncurrent asset, the Company may, from time
to time, operate with a working capital deficit.

Cash Provided by Operating Activities

During 1999, net cash generated by operations was $70.8 million lower than the
prior year.  This decrease was due to lower depreciation and amortization
expenses, net of the non-cash inventory valuation charge and the write-off of
purchased in process research and development costs in 1998 (see "Results of
Operations"), combined with a net unfavorable change in certain working capital
accounts, partially offset by a net favorable change in deferred income taxes
(see Note 11 to the Consolidated Financial Statements).

Cash Used in Investing Activities

Net cash used in investing activities decreased by $118.1 million from the
prior year primarily due to reduced purchases of rental inventory for new and
existing stores (excluding product purchased under revenue sharing agreements),
a decrease in investment in businesses acquired and reduced capital
expenditures with respect to new store construction, remodeling of certain
existing stores and for the continued development of management information
systems (see "Capital Expenditures").

Cash Provided by Financing Activities

Net cash provided by financing activities decreased by $44.4 million from the
prior year. In the prior year, the Company sold 3.4 million shares of its
common and preferred stock in connection with the Reel.com acquisition for an
aggregate amount of $45.4 million (see Note 7 to the Consolidated Financial
Statements), partially offset by the repurchase of 850,000 shares of the
Company's common stock for approximately $10.5 million.  In 1999, the Company
had an increase in indebtedness repaid resulting from the payment of the $6.0
million note due in April, 1999 (see Note 7 to the Consolidated Financial
Statements).
<PAGE>

Capital Expenditures

The Company's capital expenditures include product for stores, store equipment
and fixtures, remodeling a certain number of existing stores, implementing and
upgrading office and store technology and opening for new store locations.
Each new store opening requires initial capital expenditures, including
leasehold improvements, inventory, equipment and costs related to site
location, lease negotiations and construction permits.  We currently anticipate
that capital expenditures of approximately $130.0 million will be incurred in
2000, of which $110.0 million is anticipated to relate to new, relocated and
remodeled stores and the conversion of acquired stores.  The remaining balance
relates to corporate capital expenditures.  We expect the total investment per
new store to approximate $400,000, which includes rental and merchandise
inventory, leasehold improvements, signage, furniture, fixtures and equipment.
We have brought down the cost from over $500,000 per-store in 1998 through
improved construction and product efficiencies. The  cost of opening a new
store can vary based on size, construction costs in a particular market, and
other factors.  These capital expenditures will be funded primarily by cash
generated from operations, supplemented by the availability of a new senior
revolving line of credit or other forms of equipment financing and/or leasing,
if necessary.

YEAR 2000 ISSUES

The year 2000 Issue is the result of computer programs being written using two
digits rather than four to define the applicable year.  Computer programs that
have date sensitive software may recognize a date using "00" as the year 1900
rather than year 2000.  To be in "Year 2000 compliance" a computer program must
be written using four digits to define years.  As a result, computer systems
and/or software used by many companies may have required upgrading to comply
with such "Year 2000" ("Y2K") requirements.

The century rollover to January 1, 2000 went extremely well for Hollywood
Entertainment Corporation.  All mission-critical systems performed as
anticipated.  The thousands of programs and applications that had been
remediated continued to function without interruption or failure as we moved
into the Year 2000.

Hollywood continues to monitor date-related systems matters.  Based upon the
performance of our programs, applications, and systems to date, we believe that
Y2K issues are no longer of any material concern to the Company and its
business.  The cost of the Y2K effort was approximately $1.2 million.


GENERAL ECONOMIC TRENDS, QUARTERLY RESULTS AND SEASONALITY

The Company anticipates that its business will be affected by general economic
and other consumer trends.  Future operating results may be affected by various
factors, including variations in the number and timing of new store openings,
the performance of new or acquired stores, the quality and number of new
release titles available for rental and sale, the expense associated with the
acquisition of new release titles, additional and existing competition,
marketing programs, weather, special or unusual events and other factors that
may affect retailers in general.  In addition, any concentration of new store
openings and the related new store pre-opening costs and other expenses
associated with the opening of new stores near the end of a fiscal quarter
could have an adverse effect on the financial results for that quarter and
could, in certain circumstances, lead to fluctuations in quarterly financial
results.

The video retail industry generally experiences relative revenue declines in
April and May, due in part to the change in Daylight Savings Time and due to
improved weather, and in September and October, due in part to the start of
school and the introduction of new television programs.  The Company believes
these seasonality trends will continue.
<PAGE>

FORWARD LOOKING STATEMENTS

The information set forth in this report, including without limitation in Item
1, Business, under the caption "Industry Overview" with respect to industry
consolidation "Business Strategy" with respect to future relationships,
expanding product opportunities and generation and use of cash, "Hollywood's
Internet Strategy" with respect to the future of Reel.com and the future of
electronic delivery of video, "Advertising and Marketing" with respect to
future advertising expenditures, "Competition" with respect to the future
viability of the video industry, "Expansion Strategy" with respect to planned
new store openings and in Item 7, Management's Discussion and Analysis of
Financial Condition and Results of Operations, under the caption "Liquidity and
Capital Resources" with respect to planned new store openings and the
sufficiency of financial resources includes "forward-looking statements" within
the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the
Securities Exchange Act of 1934 and is subject to the safe harbors created by
those sections.  Certain factors that could cause results to differ materially
from those projected in the forward-looking statements are set forth in Item 1,
Business, under the captions "Expansion Strategy", "Hollywood's Internet
Strategy", "Competition", in Item 7, Management's Discussions and Analysis of
Financial Conditions and Results of Operations, under the caption "General
Economic Trends, Quarterly Results and Seasonality" and in Item 3, Legal
Proceedings.


ITEM 8.   FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

Incorporated by reference to Item 14 of this report on Form 10-K.


ITEM 9.   CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
FINANCIAL DISCLOSURE

None.

<PAGE>

                                   PART III

ITEM 10.  DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT

Information with respect to directors of the Company is incorporated by
reference from the Company's definitive proxy statement, under the caption
"Nomination and Election of Board of Directors," for its 2000 annual meeting of
shareholders (the "2000 Proxy Statement") to be filed pursuant to Regulation
14A promulgated by the Securities and Exchange Commission under the Securities
Exchange Act of 1934, which proxy statement is anticipated to be filed no later
than 120 days after the end of the Company's fiscal year ended December 31,
1999.  Information with respect to executive officers of the Company is
included under Item 4(a) of Part I of this report.

ITEM 11.  EXECUTIVE COMPENSATION

Information required by this Item 11 is hereby incorporated by  reference
from the 2000 Proxy Statement.


ITEM 12.  SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

Information required by this Item 12 is hereby incorporated by  reference
from the 2000 Proxy Statement.


ITEM 13.  CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

None.


                                    PART IV

ITEM 14.  EXHIBITS, FINANCIAL STATEMENT SCHEDULES AND REPORTS ON FORM 8-K

Listed below are all financial statements, notes, schedules and exhibits filed
as part of this Annual Report on Form 10-K:

     (a)(1), (2) FINANCIAL STATEMENTS

The following financial statements of the Registrant, together with the Report
of Independent Accountants dated March 1, 2000, on pages F-1 to F-21 of this
report on Form 10-K are filed herewith:

(i)  Financial Statements

Report of Independent Accountants

Consolidated Balance Sheets as of December 31, 1999 and 1998

Consolidated Statements of Operations for the years ended December 31, 1999,
1998 and 1997

Consolidated Statements of Changes in Shareholders' Equity for the years ended
December 31, 1999, 1998 and 1997

Consolidated Statements of Cash Flows for the years ended December 31, 1999,
1998 and 1997

Notes to Consolidated Financial Statements

(ii)  FINANCIAL SCHEDULES

All financial schedules are omitted as the required information is inapplicable
or the information is presented in the respective consolidated financial
statements or related notes.

(a) (3)    Exhibits

The  following exhibits are filed with or incorporated by reference  into
this Annual Report:
<PAGE>

EXHIBIT
NUMBER         DESCRIPTION

3.1      1993B Restated Articles of Incorporation, as amended  (incorporated
         by reference to the Registrant's Registration Statement on Form S-1
         (File No. 33-63042)(the "Form S-1"), by reference to Exhibit 4 to the
         Registrant's Registration Statement on Form S-3 (File No. 33-96140),
         and by reference to Exhibit 3.1 to the Registrant's Quarterly Report
         on Form 10-Q for the quarter ended September 30, 1998.

3.2      1999 Restated Bylaws (incorporated by reference to Exhibit 3.2 to the
         Registrant's Registration Statement on Form S-4 (File No. 333-82937)
         (the "1999 S-4")).

10.1     Indenture, dated August 13, 1997, between the Registrant and U.S.
         Trust Company of California, N.A., as Trustee (incorporated by
         reference to Exhibit 4.1 to the Registration Statement on Form S-4
         (No.333-35351) (the "1997 S-4")), as supplemented by the First
         Supplemental Indenture, dated as of June 24, 1999, between the
         Registrant and the Trustee (incorporated by reference to Exhibit 4.2
         of the 1999 S-4) and the Second Supplemental Indenture, dated as of
         January 20, 2000, between the Registrant and the Trustee.

10.2     1993 Stock Incentive Plan, as amended (incorporated by reference
         to Exhibit 10.1 to the Registrant's Quarterly Report on Form 10-Q for
         the quarter ended June 30, 1997).

10.3     Form of Incentive Stock Option Agreement (incorporated by
         reference to Exhibit 10.1 of the Form S-1).

10.4     Form of Nonqualified Stock Option Agreement (incorporated by
         reference to Exhibit 10.3 of the Form S-1).

10.5     Revolving Credit Agreement, dated as of September 5, 1997, among
         the Registrant, as Borrower, and Societe Generale, DLJ Capital
         Funding, Inc. Goldman Sachs Credit Partners L.P. and certain other
         financial institutions, as Lenders, and Societe Generale, as Agent
         for the Lenders, Donaldson, Lufkin & Jenrette Securities Corporation,
         as Administrative Agent, Goldman Sachs Credit Partners, L.P., as
         Documentation Agent, and Credit Lyonnais Los Angeles Branch, Barclays
         Bank PLC, Deutsche Bank AG, New York Branch, U.S. Bank National
         Association and KeyBank National Association, as Co-Agents
         (incorporated by reference to Exhibit 10.1 of the 1997 S-4), as
         amended by a Second Amendment Agreement dated as of March 1, 1999
         (incorporated by reference to Exhibit 10.1 of the Registrant's
         Quarterly Report on Form 10-Q for the quarter ended March 31, 1999),
         the Fourth Amendment entered into as of November 22, 1999 and the
         Fifth Amendment entered as of March 22, 2000.

10.6     Employment letter between the Registrant and Jeffrey B. Yapp,
         dated July 31, 1997 (incorporated by reference to Exhibit 10.7 to the
         Registrant's Annual Report on Form 10-K for the year ended  December
         31, 1997). *

21.1     List of Subsidiaries.

23.1     Consent of PricewaterhouseCoopers LLP.

27.1     Financial Data Schedule.


               (b) REPORTS ON FORM 8-K:

         None filed during the fourth quarter of 1999.

               *Management Contract.
<PAGE>

REPORT OF INDEPENDENT ACCOUNTANTS

To the Board of Directors and Shareholders of Hollywood Entertainment
Corporation

In our opinion, the accompanying consolidated balance sheets and the related
consolidated statements of operations, of changes in shareholders' equity and
of cash flows present fairly, in all material respects, the financial position
of Hollywood Entertainment Corporation and its subsidiaries at December 31,
1999 and 1998, and the results of their operations and their cash flows for
each of the three years in the period ended December 31, 1999, in conformity
with accounting principles generally accepted in the United States. These
financial statements are the responsibility of the Company's management; our
responsibility is to express an opinion on these financial statements based on
our audits.  We conducted our audits of these statements in accordance with
auditing standards generally accepted in the United States, which require that
we plan and perform the audit to obtain reasonable assurance about whether the
financial statements are free of material misstatement.  An audit includes
examining, on a test basis, evidence supporting the amounts and disclosures in
the financial statements, assessing the accounting principles used and
significant estimates made by management, and evaluating the overall financial
statement presentation.  We believe that our audits provide a reasonable basis
for the opinion expressed above.

As discussed in Note 4 of the consolidated financial statements, the Company
changed its amortization method for videocassette rental inventory in 1998.


PricewaterhouseCoopers LLP

Portland, Oregon
March 1, 2000

<PAGE>

<TABLE>
<CAPTION>

                      HOLLYWOOD ENTERTAINMENT CORPORATION
                          CONSOLIDATED BALANCE SHEETS
                     (In thousands, except share amounts)
                                       ---------------------------
                                       December 31,   December 31,
                                           1999         1998
                                       ------------   ------------
<S>                                    <C>            <C>
ASSETS
Current assets:
Cash and cash equivalents                    $ 6,941      $ 3,975
Accounts receivable                           42,679       40,862
Merchandise inventories                       84,373       58,083
Income taxes receivable                        1,797            -
Prepaid expenses and other current
 assets                                       10,377       12,138
                                        ------------   ----------
Total current assets                         146,167      115,058
Rental inventory, net                        339,912      259,255
Property and equipment, net                  382,345      328,182
Goodwill, net                                145,504      187,607
Deferred income tax asset                     52,691       35,513
Other assets, net                             13,558       10,715
                                        ------------   ----------
                                         $ 1,080,177    $ 936,330
                                        ============   ==========
LIABILITIES AND SHAREHOLDERS' EQUITY
Current liabilities:
Current maturities of long-term
 obligations                             $    14,493    $   8,418
Accounts payable                             111,578      107,865
Accrued expenses                              64,566       34,664
Accrued revenue sharing                        9,402       13,500
Accrued interest                              11,865        9,693
Income taxes payable                               -        5,739
                                         -----------   ----------
Total current liabilities                    211,904      179,879
Long-term obligations, less current
 portion                                     519,413      383,727
Other liabilities                             44,331       25,133
                                         -----------   ----------
                                             775,648      588,739
Shareholders' equity:
 Preferred stock, 19,500,000 shares
 authorized; no shares issued and
 outstanding                                       -            -
Common stock, 100,000,000 shares
 authorized; and 45,821,537 and
 44,933,055 shares issued
 and outstanding, respectively               362,307      354,067
Retained deficit                             (57,778)      (6,476)
                                        ------------   ----------
Total shareholders' equity                   304,529      347,591
                                        ------------   ----------
                                         $ 1,080,177    $ 936,330
                                        ============   ==========
</TABLE>

                See notes to consolidated financial statements.

<PAGE>

<TABLE>
<CAPTION>
                      HOLLYWOOD ENTERTAINMENT CORPORATION
                     CONSOLIDATED STATEMENTS OF OPERATIONS
                   (In thousands, except per share amounts)

                                          Twelve Months Ended
                                               December 31,
                                  -------------------------------------
                                      1999         1998         1997
                                  -----------   ----------   ----------
<S>                                <C>          <C>          <C>
 Rental revenue                     $ 893,491    $ 633,140    $ 418,527
 Product sales                        203,350      130,768       81,974
                                  -----------   ----------   ----------
                                    1,096,841      763,908      500,501
                                   ----------   ----------   ----------
Cost of Revenue:
 Cost of rental                       278,890      271,778      122,014
 Cost of product                      154,990       87,799       53,471
                                   ----------   ----------   ----------
                                      433,880      359,577      175,485
                                   ----------   ----------   ----------
Gross Profit                          662,961      404,331      325,016
Operating costs and expenses:
 Operating and selling                522,682      382,728      244,946
 General and administrative            85,873       37,543       50,572
 Amortization of intangibles           56,919       18,611        6,195
 Purchased in-process research
   and development                          -        1,900            -
                                   ----------   ----------    ---------
                                      665,474      440,782      301,713
                                   ----------   ----------    ---------
Income (loss) from operations          (2,513)     (36,451)      23,303

Nonoperating income (expense):
 Interest income                          214          141          342
 Interest expense                     (45,691)     (33,355)     (14,302)
                                   ----------   ----------    ---------
Income (loss) before income taxes,
 extraordinary loss
 and cumulative effect adjustment     (47,990)     (69,665)       9,343
(Provision for) benefit from
 income taxes                          (1,868)      19,201       (3,784)
                                   ----------   ----------    ---------
Income (loss) before cumulative
 effect of a change in
 accounting principle and
 extraordinary loss on
 extinguishment of debt               (49,858)     (50,464)      5,559
Cumulative effect of a change in
 accounting principle
(net of income tax benefit
 of $983)                              (1,444)           -           -
Extraordinary loss on
 extinguishment of debt (net of
 income tax benefit of $372)                -            -        (563)
                                   ----------   ----------   ---------
Net income (loss)                  $  (51,302)   $ (50,464)   $  4,996
                                   ==========   ==========   =========
- ------------------------------------------------------------------------
Net income (loss) per share
 before cumulative effect of
 a change in accounting principle
 and extraordinary loss on
 extinguishment of debt:
   Basic                            $   (1.09)  $   (1.30)    $  0.15
   Diluted                              (1.09)      (1.30)       0.15
- -------------------------------------------------------------------------
Net income (loss) per share:
   Basic                            $   (1.13)  $   (1.30)    $  0.14
   Diluted                              (1.13)      (1.30)       0.13
- -------------------------------------------------------------------------
Weighted average shares
 outstanding:
   Basic                               45,592      38,844      36,659
   Diluted                             45,592      38,844      37,718
- -------------------------------------------------------------------------
</TABLE>
                See notes to consolidated financial statements.

<PAGE>
<TABLE>
<CAPTION>

                      HOLLYWOOD ENTERTAINMENT CORPORATION
           CONSOLIDATED STATEMENT OF CHANGES IN SHAREHOLDERS' EQUITY
                     (In thousands, except share amounts)

                                    Common Stock         Retained
                                ---------------------    Earnings
                                  Shares       Amount    (Deficit)    Total
                                ----------    --------    -------    --------
<S>                             <C>           <C>         <C>        <C>
Balance at December 31, 1996    36,006,201    $238,021    $38,992    $277,013
Issuance of common stock:
 Public offerings, net             300,000       4,695          -       4,695
 Stock options exercised           480,195       3,712          -       3,712
 Tax benefit from stock options          -       1,522          -       1,522
Net income                               -           -      4,996       4,996
                                ----------    --------    -------    --------
Balance at December 31, 1997    36,786,396     247,950     43,988     291,938
                                ----------    --------    -------    --------
Issuance of common stock:
 Stock options exercised           633,859       4,376          -       4,376
 Tax benefit from stock options          -       2,563          -       2,563
 Reel.com acquisition            4,000,000      42,760          -      42,760
 Sold to Reel.com affiliates     1,982,537      26,764          -      26,764
 Conversion of preferred stock
  to common stock                2,380,263      29,324          -      29,324
 Stock options issued for
  Reel.com acquisition                   -      10,840          -      10,840
Common stock repurchases          (850,000)    (10,510)         -     (10,510)
Net loss                                 -           -    (50,464)    (50,464)
                               -----------    --------    --------   --------
Balance at December 31, 1998    44,933,055     354,067     (6,476)    347,591
                               -----------    --------    --------   --------
Issuance of common stock:
 Stock options exercised           888,482       4,392          -       4,392
 Tax benefit from stock options          -       3,848          -       3,848
Net loss                                 -           -    (51,302)    (51,302)
                                ----------    --------   ---------   --------
Balance at December 31, 1999    45,821,537    $362,307   $(57,778)   $304,529
                                ==========    ========   =========   ========
</TABLE>

                See notes to consolidated financial statements.
<PAGE>
<TABLE>
<CAPTION>
                      HOLLYWOOD ENTERTAINMENT CORPORATION
                     CONSOLIDATED STATEMENTS OF CASH FLOWS
                                (In thousands)

                                        ------------------------------------
                                                 Year Ended December 31,
                                                1999       1998      1997
                                        ------------------------------------
<S>                                      <C>           <C>         <C>
Operating activities:
 Net income (loss)                        $ (51,302)    $(50,464)   $  4,996
 Adjustments to reconcile net
  income (loss) to cash provided
   by operating activities:
 Cumulative effect of a change
  in accounting principle                     1,444            -          -
 Extraordinary loss on
  extinguishment of debt                          -            -        563
 Depreciation and amortization              222,842      195,387    139,705
 Amortization of deferred financing
  costs                                       1,936        1,462        496
 Inventory valuation charge                       -       99,910          -
 Write-off of purchased in-process
  research and development                        -        1,900          -
 Change in deferred rent                      3,565        3,961      3,467
 Change in deferred income taxes             (1,545)     (27,236)    (1,985)
 Net change in operating assets
  and liabilities:
   Accounts receivable                       (1,817)      (1,071)   (13,781)
   Merchandise inventories                  (26,290)       3,749    (16,227)
   Accounts payable                           3,713       10,194     36,616
   Accrued interest                           2,172        1,437      7,843
   Accrued revenue sharing                   (4,098)      13,500          -
   Other current assets and
    liabilities                              22,683       (8,651)    13,263
                                           --------     --------   --------
     Cash provided by operating
       activities                           173,303      244,078    174,956
                                           --------     --------   --------
Investing activities:
 Purchases of rental inventory, net        (185,877)    (265,158)  (194,273)
 Purchase of property and
   equipment, net                          (112,258)    (132,122)  (139,709)
 Investment in businesses acquired          (17,434)     (40,804)         -
 Increase in intangibles and other
  assets                                     (4,769)        (327)    (4,138)
                                           --------     --------   --------
     Cash used in investing
      activities                           (320,338)    (438,411)  (338,120)
                                           --------     --------   --------
Financing activities:
 Proceeds from the sale of
  common stock, net                               -       45,398      4,695
 Issuance of long-term obligations           90,162            -    203,159
 Repayments of long-term obligations         (8,401)      (2,429)    (1,864)
 Repurchase of common stock                       -      (10,510)         -
 Tax benefit from exercise of
  stock options                               3,848        2,563      1,522
 Proceeds from exercise of stock
  options                                     4,392        4,376      3,712
 Increase (decrease) in revolving
  loan, net                                  60,000      155,001    (57,000)
                                           --------    ---------   --------
     Cash provided by financing
      activities                            150,001      194,399    154,224
                                           --------    ---------   ---------
Increase (decrease) in cash and
 cash equivalents                             2,966           66     (8,940)
Cash and cash equivalents at
 beginning of year                            3,975        3,909     12,849
                                           --------    ---------   --------
Cash and cash equivalents at end
  of year                                   $ 6,941      $ 3,975    $ 3,909
                                           ========    =========   ========
Other Cash Flow Information:
 Interest expense paid                     $ 42,896     $ 31,562   $  6,735
 Income taxes paid (refunded), net            5,741         (706)     7,282
</TABLE>

                See notes to consolidated financial statements.

<PAGE>

                      HOLLYWOOD ENTERTAINMENT CORPORATION
                  NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                         DECEMBER 31, 1999, 1998, 1997

1.   SIGNIFICANT ACCOUNTING POLICIES

     Corporate Organization and Consolidation

 The accompanying financial statements include the accounts of Hollywood
 Entertainment Corporation and its wholly owned subsidiaries (the "Company").
 The Company's subsidiaries include Hollywood Management Company and Reel.com,
 Inc.. All significant intercompany transactions have been eliminated.

     Nature of the Business

 The Company operates a chain of video superstores ("Hollywood Video")
 throughout the United States and an internet retailer of video only
 products ("Reel.com").  The Company was incorporated in Oregon on June 2,
 1988 and opened its first store in October 1988. As of December 31, 1999 and
 1998, the Company operated 1,615 stores in 44 states and 1,260 stores in 42
 states, respectively.

     Use of Estimates in the Preparation of Financial Statements

 The preparation of financial statements in conformity with generally
 accepted accounting principles requires management to make estimates and
 assumptions that affect the reported amounts of assets and liabilities and
 disclosure of contingent assets and liabilities as of the date of the
 financial statements and the reported amounts of revenues and expenses during
 the reporting period. Actual results could differ from those estimates.
 Significant estimates relative to the Company include depreciation and
 amortization policies.

     Revenue Recognition

 The Company recognizes rental and product revenue related to the Hollywood
 Video segment at the point of rental or sale to the customer.  Additional
 fees on rentals are recognized when earned, net of allowances for
 uncollectible amounts based on historical experience.  The Company accrues
 for revenue sharing expenses at contractual rates at the point videocassettes
 are rented.  Such expenses are included as cost of rental in the accompanying
 statement of operations.  Revenue from the Reel.com segment for product
 sales, net of allowances and estimated returns, is recognized when the
 product is shipped to the customer.

     Cost of Rental

 Cost of rental includes revenue sharing expense and amortization of
 videocassettes.

     Cash and Cash Equivalents

 The Company considers highly liquid investment instruments, with an original
 maturity of three months or less, to be cash equivalents.

     Inventories

 Merchandise inventories, consisting primarily of prerecorded videocassettes,
 concessions, and other accessories held for resale, are stated at the lower
 of cost or market.  Cost of sales is determined using an average costing
 method.  Rental inventory, which includes videocassettes, video games, DVDs
 and audio books, is stated at cost and amortized over its estimated useful
 life to a specified salvage value.  See Note 4 for a discussion of the
 amortization policy applied to rental inventory and a discussion of the
 change in amortization method effective October 1, 1998.
<PAGE>

     Property, Equipment, Depreciation and Amortization

 Property is stated at cost and is depreciated on the straight-line method for
 financial reporting purposes over the estimated useful life of the assets,
 which range from approximately five to ten years.  Leasehold improvements
 are amortized primarily over the lesser of ten years or the
 term of the lease.

 Additions to property and equipment are capitalized and include
 acquisitions of property and equipment, costs incurred in the development and
 construction of new stores, major improvements to existing property and major
 improvements in management information systems.  As property and equipment is
 sold or retired, the applicable cost and accumulated depreciation and
 amortization are eliminated from the accounts and any gain or loss thereon is
 recorded.

 In 1998, the Company adopted Statement of Position 98-1 ("SOP 98-1"),
 which defines the types of costs that may be capitalized for internally
 developed computer software.  Accordingly, the Company capitalized $.3
 million and $1.5 million in 1999 and 1998, respectively.

     Long-Lived Assets

 The Company follows Statement of Financial Accounting Standards ("SFAS")
 No. 121, "Accounting for the Impairment of Long-Lived Assets."  The statement
 establishes accounting standards for the impairment of long-lived assets to
 be held and used, and for long-lived assets to be disposed.  Impairment of
 long-lived assets is recognized when events or changes in circumstances
 indicate that the carrying amount of the asset or related group of assets may
 not be recoverable.  Measurement of the amount of the impairment may be based
 on the market values of similar assets or estimated discounted future cash
 flows resulting from use and ultimate disposition of the asset.   Management
 has determined that there has been no material impairment to any long-lived
 assets as of December 31, 1999 and 1998.

     Treasury Stock

 In accordance with Oregon law, shares are automatically retired and
 classified as available for  issuance upon the repurchase of common stock.

     Income Taxes

 The Company calculates income taxes in accordance with SFAS No. 109,
 "Accounting for Income Taxes", which requires recognition of deferred tax
 liabilities and assets for the expected future tax consequences of events
 that have been included in the financial statements and tax returns.

     Deferred Rent

 Many of the Company's operating leases contain predetermined fixed
 increases of the minimum rental rate during the initial lease term.  For
 these leases, the Company recognizes the related rental expense on a
 straight-line basis and records the difference between the amount charged to
 expense and the rent paid as deferred rent.
<PAGE>

     Fair Value of Financial Instruments

 In accordance with SFAS No. 107, "Disclosure about Fair Value of Financial
 Instruments", the Company has disclosed the fair value, related carrying
 value and method for determining the fair value for the following financial
 instruments in the accompanying notes as referenced: cash and cash
 equivalents (see Note 1), accounts receivable (see Note 2), and long-term
 obligations (see Note 10).

     Comprehensive Income

 The Company adopted SFAS No. 130, "Reporting Comprehensive Income" as of
 January 1, 1998.  Comprehensive income is equal to net income (loss) for all
 periods presented.

     Advertising

 The Company receives cooperative reimbursements from vendors as eligible
 expenditures occur relative to the promotion of rental and sales product.
 Advertising costs, net of these reimbursements, are expensed as incurred.

     Segment Reporting

 The Company has adopted SFAS 131, "Disclosures about Segments of an
 Enterprise and Related Information" in 1998.  This statement establishes
 standards for reporting information about operating segments in annual
 financial statements and requires selected information about operating
 segments in interim financial reports issued to shareholders.  The Company
 has disclosed the information required by SFAS 131 in Note 17 to the
 Consolidated Financial Statements.

     Store Preopening Costs

 Store preopening costs, including store employee labor costs and
 advertising, incurred prior to the opening of a new store had been expensed
 during the first full month of a store's operation.  In April 1998, Statement
 of Position 98-5 (SOP 98-5), "Reporting on the Costs of Start-up Activities"
 was  finalized, which requires that costs incurred for start-up activities,
 such as store openings, be expensed as incurred.  The Company adopted SOP 98-
 5 effective January 1, 1999.  The cumulative effect of the change was to
 increase net loss by $1.4 million, net of tax.
<PAGE>


2.   ACCOUNTS RECEIVABLE

 Accounts receivable as of December 31, 1999 and 1998 consists of:

<TABLE>
<CAPTION>
                                         -----------------------
                                            1999         1998
                                         ----------   ----------
                                               (in thousands)
      <S>                                  <C>          <C>
      Construction receivables              $ 8,274     $ 9,234
      Additional rental fees                 15,218      17,884
      Marketing allowances                    8,863      10,677
      Other                                  10,324       3,067
                                         ----------   ---------
                                            $42,679     $40,862
                                         ==========   =========
</TABLE>

 The carrying amount of accounts receivable approximates fair value because of
 the short maturity of those receivables.



3.   RENTAL INVENTORY

 Rental inventory as of December 31, 1999 and 1998 consists of:

<TABLE>
<CAPTION>

                                   -------------------------
                                       1999           1998
                                   ----------     ----------
                                         (in thousands)
   <S>                             <C>            <C>
   Rental inventory                $  571,460      $ 450,593
   Less accumulated amortization     (231,548)      (191,338)
                                   ----------     ----------
                                   $  339,912      $ 259,255
                                   ==========      =========
</TABLE>

 Amortization expense related to rental inventory was $107.6 million,
 $135.3 million and $112.5 million in 1999, 1998 and 1997, respectively, and
 is included in cost of rental. As rental inventory is transferred to
 merchandise inventory and sold (previously viewed product), the applicable
 cost and accumulated amortization are eliminated from the accounts,
 determined on a first-in-first-out ("FIFO") basis applied in the aggregate
 based on monthly purchases. Any gain or loss thereon is recorded in the
 Company's consolidated statements of operations.

4.   CHANGE IN AMORTIZATION METHOD FOR RENTAL INVENTORY

 Effective October 1, 1998, Hollywood Video adopted a new method of
 amortizing videocassette rental inventory.  During the fourth quarter of
 1998, Hollywood Video acquired a majority of new video releases under revenue
 sharing arrangements with major studios, which the Company expects to
 continue in the future.  Revenue sharing allows the Company to acquire
 videocassettes at a lower product cost than the traditional buying
 arrangements, with a percentage of the net rental revenues shared with the
 studios over a contractually determined period of time.  The increased copy
 depth under revenue sharing arrangements satisfies the initial consumer
 demand for new releases over a shorter period of time.  As the new business
 model results in a significantly greater proportion of rental revenue
 received over a shorter period of time, the Company has changed its method of
 amortizing rental inventory in order to match expenses with the anticipated
 revenues to be generated therefrom.
<PAGE>


     Post-October 1, 1998 policy

 For tapes acquired under revenue sharing, as of October 1, 1998, it is the
 Company's policy to expense the studio's share of the revenue net of an
 estimated salvage value of $4 per videocassette. Revenue sharing expense is
 included in cost of rental in the accompanying statements of operations.

 Non-revenue sharing new release videocassettes acquired at a fixed price
 are amortized on an accelerated basis to an average net book value of $8 over
 four months and then to an estimated salvage value of $6 over the following
 56 months.

 Base stock videocassettes purchased at a fixed price for new store
 openings and filler stock are amortized straight-line over 60 months to an
 estimated $6 salvage value.

     Pre-October 1, 1998 policy

 Previous to October 1, 1998, non-revenue sharing new release videocassettes
 were amortized on an accelerated basis over 4 months to an average net book
 value of $15 and then on a straight-line basis to their estimated salvage
 value of $6 over the next 32 months.

 Base stock videocassettes were amortized on a straight-line basis to an
 estimated salvage value of $6 over 36 months.

 The new method of amortization has been applied to rental inventory held
 as of October 1, 1998.  The adoption of the new method of amortization has
 been accounted for as a change in accounting estimate effected by a change in
 accounting principle, and accordingly the Company recorded a pre-tax charge
 of $99.9 million, or $1.53 per diluted share, in the fourth quarter of 1998.
 The calculation of the change in operating expense attributable to
 videocassettes for periods prior to October 1, 1998 would not be meaningful
 because the new business model involving revenue sharing arrangements had not
 been implemented.  The change in estimate, effective October 1, 1998
 decreased net loss by $1.0 million, or $.03 per diluted share net of tax in
 the fourth quarter of 1998.

 Video Games

 Video games are amortized on an accelerated basis to approximately $14.50
 over the first twelve months and then to an estimated salvage value of $7
 over the following twelve months.


5.   PROPERTY AND EQUIPMENT

     Property and equipment as of December 31, 1999 and 1998 consists of:

<TABLE>
<CAPTION>
                                           ---------------------
                                              1999        1998
                                           ---------  ----------
                                              (in thousands)
        <S>                                <C>         <C>
        Fixtures and equipment             $ 146,318   $ 123,068
        Leasehold improvements               327,838     279,805
        Equipment under capital lease         16,058       3,426
        Leasehold improvements under
         capital lease                        35,258       7,167
                                           ---------  ----------
                                             525,472     413,466
        Less accumulated depreciation
         and amortization                   (143,127)    (85,284)
                                           ---------  ----------
                                           $ 382,345   $ 328,182
                                           =========  ==========
</TABLE>
<PAGE>

 Accumulated depreciation and amortization, as presented above, includes
 accumulated amortization of assets under capital leases of $8.0 million and
 $3.0 million at December 31, 1999 and 1998, respectively.


6.   GOODWILL

 Goodwill as of December 31, 1999 and 1998 consists of:
<TABLE>
<CAPTION>
                                     --------------------
                                        1999       1998
                                     ---------  ---------
                                       (in thousands)
          <S>                        <C>       <C>
          Goodwill                   $236,445   $222,004
          Less accumulated
            amortization              (90,941)   (34,397)
                                     --------  ---------
                                     $145,504   $187,607
                                     ========   ========
</TABLE>

 Goodwill represents the excess of cost over fair value of net assets
 purchased and is being amortized on a straight-line basis over 2 or 20 years.
 Goodwill in connection with store acquisitions is amortized over 20 years.
 Goodwill from the Reel.com acquisition is being amortized over 2 years.  The
 Company assesses the recoverability of store acquisition intangibles by
 determining whether the amortization of the goodwill over the remaining
 lives can be recovered through projected future operating results on an
 undiscounted basis.  The Company believes that there are no impaired
 intangible assets with respect to store acquisitions.


7.   ACQUISITIONS

     Reel.com

 On October 1, 1998, the Company completed the merger of Reel.com with and
 into Hollywood Entertainment Corporation.  At the closing, the Company
 acquired all the outstanding shares of Reel.com for $32.7 million in cash and
 4,000,000 shares of Common Stock and 1,000,000 shares of Series A Redeemable
 Preferred Stock.  Both common and preferred shares were valued at $10.69 per
 share, representing a 10% discount from the October 1, 1998 closing price.
 In addition, the Company assumed Reel.com's incentive stock option plan and
 converted all outstanding Reel.com stock options into options to acquire the
 Company's Common Stock. Options for a total of 958,568 shares were assumed
 in connection with the acquisition (the options granted were valued at $11.31
 per share using the Black-Scholes option valuation model).

 Concurrent with the acquisition of Reel.com, the Company sold 1,982,537
 shares of Common Stock and 1,380,263 shares of Series A Redeemable Preferred
 Stock at a price of $13.50 per share to certain shareholders and affiliates
 of Reel.com.

 The Series A Redeemable Preferred Stock was converted into Common Stock on
 a one for one basis upon shareholder approval on December 30, 1998.

 The acquisition of Reel.com for approximately $96.9 million has been
 accounted for under the purchase method of accounting.  The financial
 statements reflect the allocation of the purchase price and assumption of
 Reel.com's liabilities and include the operating results from the date of
 acquisition.
 <PAGE>

 The following sets forth the reconciliation of the cash paid (in
 thousands) for Reel.com, Inc.:
<TABLE>
         <S>                                       <C>
            Fair value of assets acquired           $   3,634
            Goodwill                                  100,349
            Purchased research and development          1,900
            Value of stock issued                     (53,450)
            Value of stock options issued             (10,840)
            Liabilities assumed                        (8,934)
                                                    ---------
         Cash paid, including transaction costs,
          net of cash received                      $  32,659
                                                    =========
</TABLE>

 The value of stock options issued was determined using the Black-Scholes
 stock option pricing model.  Goodwill is being amortized over the estimated
 useful life of 2 years.

 The following unaudited pro forma information presents the results of the
 Company's operations assuming the Reel.com acquisition occurred at the
 beginning of each period presented (in thousands, except per share data):

<TABLE>
<CAPTION>
                                       Year Ended December 31,
                                      ------------------------
                                         1998          1997
                                      ----------    ----------
          <S>                         <C>           <C>
          Total revenue               $  773,812    $  502,033
          Net loss                       (97,306)      (46,247)
          Net loss per share:
             Basic                         (2.16)        (1.03)
             Diluted                       (2.16)        (1.03)
</TABLE>

 The pro forma financial information is not necessarily indicative of the
 operating results that would have occurred had the Reel.com acquisition been
 consummated as of the beginning of each period, nor is it necessarily
 indicative of future operating results.

     Store Acquisitions

 During 1999, the Company acquired the operations and assets of 49 video
 superstores for an aggregate purchase price of $17.4 million.  The
 acquisitions were accounted for under the purchase method of accounting.
 Approximately $14.6 million was allocated to Goodwill and is being amortized
 over the estimated useful life of 20 years.  The results of operations for
 these acquisitions do not have a material effect on the consolidated
 operating results and therefore are not included in the proforma data
 presented.

 During 1998, the Company acquired the operations and assets of 41 video
 superstores located in New York (11) and Florida (30) for an aggregate
 purchase price of $14.1 million.  $6.0 million of the purchase price was paid
 with a note payable bearing interest at 10.0% per annum due April 1, 1999,
 and the remainder was paid in cash.  The acquisitions were accounted for
 under the purchase method of accounting.  Approximately $9.8 million was
 allocated to Goodwill and is being amortized over the estimated useful life
 of 20 years.  The results of operations for these acquisitions do not have a
 material effect on the consolidated operating results and therefore are not
 included in the pro forma data presented above.
<PAGE>

8.   OPERATING LEASES

The Company leases all of its stores, corporate offices, distribution center
and zone offices under non-cancelable operating leases.  All of the Company's
stores have an initial operating lease term of five to 15 years and most have
options to renew for between five and 15 additional years.  Most operating
leases require payment of property taxes, utilities, common area maintenance
and insurance.  Total rent expense, including related lease-required costs,
incurred during 1999, 1998, and 1997 was $201.6 million, $154.8 million and
$96.0 million, respectively.

At December 31, 1999, the future minimum annual rental commitments under non-
cancelable operating leases were as follows:


               ------------------------------
                                   Operating
               Year Ending          Leases
               December 31,     (in thousands)
               ------------------------------
               2000               $194,626
               2001                190,440
               2002                186,587
               2003                184,237
               2004                178,631
               Thereafter          742,234


9.   EMPLOYEE BENEFIT PLANS

 The Company is self-insured for employee medical benefits under the
 Company's group health plan.  The Company maintains stop loss coverage for
 individual claims in excess of $100,000 and for annual Company claims which
 exceed approximately $3.0 million in the aggregate.  While the ultimate
 amount of claims incurred is dependent on future developments, in
 management's opinion, recorded reserves are adequate to cover the future
 payment of claims. Adjustments, if any, to recorded estimates resulting from
 ultimate payments will be reflected in operations in the period in which such
 adjustments are known.

 Beginning January 1, 1998, the Company added a 401(k) plan in which
 eligible employees may elect to contribute up to 15% of their earnings.
 Eligible employees who are at least 21 years of age, have completed at least
 one year of service and work at least 1,000 hours in a year.  The Company did
 not make any matching contributions to the 401(k) plan in 1999 or 1998.

 The Company does not maintain any other retirement plans nor offer any
 form of post-retirement benefits.
<PAGE>


10.  LONG-TERM OBLIGATIONS

 The Company had the following long-term obligations as of December 31,
 1999 and 1998:

<TABLE>
<CAPTION>
                                          ------------------------
                                             1999         1998
                                          ---------    -----------
                                               (in thousands)
         <S>                              <C>           <C>
          Senior subordinated notes       $ 250,000      $ 200,000
          Borrowings under bank
            revolving credit agreement      240,000        180,000
          Obligations under capital          43,886          6,111
            leases
          Other                                  20          6,034
                                          ---------     ----------
                                            533,906        392,145
          Less current obligations           14,493          8,418
                                          ---------     ----------
                                          $ 519,413      $ 383,727
                                          =========     ==========
</TABLE>


 In August 1997, the Company issued $200 million principal amount of
 10.625% senior subordinated notes (the "Notes") due August 15, 2004. The
 proceeds received from the sale of the Notes, net of offering costs of $6.8
 million, were used to repay the entire outstanding indebtedness under the
 then existing bank revolving loan.  The Company recorded a charge for the
 write-off of the remaining deferred financing costs related to the
 indebtedness repaid as an extraordinary loss of $0.6 million, net of related
 income tax benefit of $0.4 million, in 1997.

 In June 1999, the Company issued an additional $50 million principal amount
 of 10.625% senior subordinated notes under substantially the same terms as
 the original $200 million.  Proceeds were used to repay a portion of its
 indebtedness outstanding under its senior revolving credit agreement.

 The Notes are redeemable, at the option of the Company, after August 14,
 2001 at rates starting at 105.313% of principal amount reduced annually
 through August 15, 2003, at which time they become redeemable at 100% of the
 principal amount.  In addition, at any time prior to August 15, 2000, the
 Company may redeem in the aggregate up to 35% of the original principal
 amount of the Notes with the proceeds of one or more public equity offerings,
 at a redemption price of 110.625% of principal amount. The terms of the Notes
 may restrict, among other things, the payment of dividends and other
 distributions, investments, the repurchase of capital stock and the making of
 certain other restricted payments by the Company, the incurrence of
 additional indebtedness by the Company or any of its subsidiaries, and
 certain mergers, consolidations and disposition of assets.  Additionally, if
 a change of control occurs, as defined, each holder of the Notes will have
 the right to require the Company to repurchase such holder's Notes at 101% of
 principal amount thereof.

 The Company is limited in the amount of cash dividends that it can pay and
 the amount of common stock and subordinated indebtedness that it may
 repurchase by applicable covenants contained in the Notes.
<PAGE>


 In September 1997, the Company entered into a senior revolving credit
 agreement which provides for the availability of up to $300 million in
 aggregate extension of credit. The outstanding balance is due and payable on
 September 5, 2002.  Revolving credit loans under the credit agreement bear
 interest, at the Company's option, at an applicable margin  over  the bank's
 base rate loan or the IBOR rate.   The applicable margin is based  upon the
 ratio of consolidated indebtedness to consolidated adjusted EBITDA, as
 defined below.  The credit agreement also provides for a commitment fee of
 1/2% of any unused portion of the credit agreement. Among other restrictions,
 the credit agreement contains financial covenants relating to specified
 levels of: indebtedness to income from operations before depreciation and
 amortization plus non-cash expenses that reduced EBITDA, less the cost of
 acquiring new release videocassettes and game inventory which are capitalized
 (adjusted EBITDA); adjusted EBITDA less taxes paid in cash to interest
 expense; maintenance of average store contribution levels; and the
 maintenance of minimum tangible net worth.  Amounts outstanding under the
 credit agreement are collateralized by substantially all of the assets of the
 Company.

 The Company was not in compliance with the net leverage ratio as of
 December 31, 1999 due to the $25.4 million charge associated with the
 settlement of the Rentrak and Fox lawsuits (see Note 15 to the Consolidated
 Financial Statements).  The Company has however, obtained a waiver from the
 banks with respect to this covenant specified in the revolving credit
 agreement.

 As of December 31, 1999, the fair value of the Notes was $231.6 million.
 The fair value of the Notes was based on quoted market prices as of December
 31, 1999.  The revolving credit facility is a variable rate loan, and thus,
 the fair value approximates the carrying amount as of December 31, 1999.

 At December 31, 1999, maturities on long-term obligations for the next five
 years were as follows:

<TABLE>
<CAPTION
                    -----------------------------
                    Year Ending
                    December 31,      Amount
                    ---------------------------
                              (in thousands)
                    <S>            <C>
                    2000           $  14,493
                    2001              11,065
                    2002             254,749
                    2003               3,599
                    2004             250,000
                    Thereafter             -
                                 -----------
                                  $  533,906
                                 ===========
</TABLE>
<PAGE>

11.  INCOME TAXES

 The provision for (benefit from) income taxes for the years ended December
 31, 1999, 1998 and 1997 consists of:

<TABLE>
<CAPTION>

                                      ------------------------------
                                          1999      1998      1997
                                      ----------  --------  --------
                                              (in thousands)
        <S>                           <C>         <C>       <C>
        Current:
         Federal                        $  2,802         -  $  1,581
         State                             1,064       983       218
                                      ----------  --------  --------
         Total current provision           3,866       983     1,799

        Deferred:
         Federal                          (2,450)  (17,281)     1,468
         State                               452    (2,903)       517
                                      ----------  --------  ---------
         Total deferred liability
           (benefit)                      (1,998)  (20,184)     1,985
                                      ----------  --------  ---------
         Total provision (benefit)       $ 1,868  $(19,201)  $  3,784
                                      ==========  ========= =========
</TABLE>

 The Company is subject to minimum state taxes in excess of statutory state
 income taxes in many of the states in which it operates.  These taxes are
 included in the current provision for state and local income taxes.  Certain
 acquisitions in 1995 and the Reel.com acquisition in 1998 yielded
 nondeductible goodwill which is reflected in the tax rate reconciliation
 below.  The tax impact of purchase accounting adjustments is reflected in
 deferred taxes.  A reconciliation of the statutory federal income tax rate
 with the Company's effective income tax rate is as follows:

<TABLE>
<CAPTION>
                                               --------------------------
                                                 1999      1998     1997
                                               --------  -------  -------
       <S>                                      <C>       <C>      <C>
       Statutory federal rate
        (benefit)                               (34.0%)   (34.0%)   34.0%
       State income taxes, net of
        federal income
        tax benefit                               2.1      (1.8)     5.5
       Amortization of nondeductible
        goodwill                                 35.7       6.9        -
       Other, net                                  .1       1.3      1.0
                                               -------   -------  -------
                                                  3.9%    (27.6%)   40.5%
                                               =======   =======  =======

</TABLE>

Deferred income taxes reflect the impact of "temporary differences" between
amounts of assets and liabilities for financial reporting purposes and such
amounts as measured by tax laws.  The tax effects of temporary differences that
give rise to significant portions of deferred tax assets and liabilities at
December 31 are as follows:
<PAGE>

<TABLE>
<CAPTION>
                                                ----------------------
                                                    1999       1998
                                                ----------  ----------
        <S>                                     <C>         <C>
        Deferred tax assets:
          Tax loss carryforward                  $  29,428   $ 26,618
          Deferred rent                              7,037      5,589
          Financial leases                           5,903      3,883
          Income deferred for financial
           Statement purposes                        1,861      2,308
          Tax credit carryforward                    4,031      1,906
          Financial statement expenses
           deferred
           for tax purposes                            676        784
          Accrued legal settlement                   9,835          -
          Other                                         25         24
                                                ----------   --------
          Total deferred tax assets                 58,796     41,112
          Valuation allowance                       (6,105)    (5,599)
                                                ----------   --------
          Net deferred tax assets                   52,691     35,513
                                                ----------  ---------
        Deferred tax liabilities:
          Depreciation and amortization            (22,894)    (8,227)
          Capitalized leases                        (3,745)    (2,778)
          Tax expenses deferred for
           financial statement purposes               (247)      (248)
                                                ----------   --------
          Total deferred tax liabilities           (26,886)   (11,253)
                                                ----------   --------
        Net deferred tax asset (liability)        $ 25,805   $ 24,260
                                                ==========  =========
</TABLE>

At December 31, 1999, the Company had approximately $73.6 million of net
operating loss carryforwards available to reduce future income taxes,
representing operating losses of Hollywood Entertainment, Reel.com and Title
Wave, a company acquired during 1995 through a stock purchase.  The Company
expects to fully utilize Hollywood Entertainment, post acquisition Reel.com and
Title Wave losses in future years and thus no valuation allowance has been
recorded. The Company has provided a valuation allowance for pre-acquisition
losses of Reel.com.  The carryforward periods expire in years 2009 through
2019. The Company has federal Alternative Minimum Tax ("AMT") credit
carryforwards of $4.0 million which are available to reduce future regular
taxes in excess of AMT.  These credits have no expiration date.

The Company may realize tax benefits as a result of the exercise of certain
employee stock options.  For financial reporting purposes, any reduction in
income tax obligations as a result of these tax benefits is credited to
shareholders' equity.

12.  SHAREHOLDERS' EQUITY

 Preferred Stock

 At December 31, 1999 the Company is authorized to issue 19,500,000 shares
 of preferred stock in one or more series.  The Board of Directors has
 authority over the designations, preferences, special rights, limitations or
 restrictions thereof as it may determine.  The Company issued and sold a
 total of 2,380,263 shares of Series A Redeemable Preferred Stock in
 connection with the Reel.com acquisition.  These shares were converted into
 Common Stock on a one for one basis upon shareholder approval on December 30,
 1998.

     Common Stock

 During 1998, the Company repurchased 850,000 Common Shares on the open
 market for $10.5 million.

 In October 1998, the Company exchanged and sold a total of 8,362,800
 shares of its Common Stock in connection with the acquisition of Reel.com as
 discussed in Note 7.  This amount includes the Preferred Shares converted to
 Common Stock discussed above.
<PAGE>


 In December 1996, the Company completed a public offering of 2,000,000
 shares of its common stock. The net proceeds from the offering were
 approximately $34.7 million.  Additionally, in January 1997, the
 underwriters purchased an additional 300,000 shares pursuant to the
 overallotment option for net proceeds to the Company of approximately $4.7
 million.


13.   STOCK OPTION PLANS

 In general, the Company's stock option plans provide for the granting of
 options to purchase Company shares at the market price of such shares as of
 the option grant date.  The options generally have a nine year term and
 become exercisable on a pro rata basis over five years.  The Company adopted
 stock option plans in 1993 and 1997 providing for the granting of non-
 qualified stock options, stock appreciation rights, bonus rights and other
 incentive grants to employees up to an aggregate of 10,000,000 shares of
 common stock.  The 1997 plan provides for the granting of nonqualified stock
 options to employees up to an aggregate of 2,000,000 shares of common stock.
 The Company granted non-qualified stock options pursuant to the 1993 and the
 1997 Plans totaling 2,804,925, 5,347,269 and 2,165,513 in 1999, 1998 and
 1997, respectively.

 The Company has elected to follow APB No. 25;  "Accounting for Stock
 Issued to Employees" ("APB 25"), and related interpretations in accounting
 for its employee stock options.  Under APB 25, because the exercise price of
 the Company's employee stock options equals the market price of the
 underlying  stock on the date of the grant, no compensation expense is
 recognized.  Pro forma information regarding net income per share is required
 by SFAS No. 123, "Accounting for Stock-Based Compensation", and has been
 determined as if the Company had accounted for its employee stock options
 under the fair value method of that statement.  The fair value of these
 options was estimated at the date of grant using Black-Scholes option pricing
 model with the following weighted-average assumptions for 1999, 1998 and
 1997:

<TABLE>
<CAPTION>
                                    -----------------------------
                                        1999    1998     1997
                                    -----------------------------
     <S>                             <C>       <C>      <C>
      Risk free interest rate           6.33%   4.5%     5.7%
      Expected dividend yield           0%      0%       0%
      Expected lives                  5 years  5 years  5 years
      Expected volatility               85%     75%      65%
</TABLE>

 The Black-Scholes option valuation model was developed for use in
 estimating the fair value of traded options which have no vesting
 restrictions and are fully transferable.  Because the Company's employee
 stock options have characteristics significantly different from those of
 traded options, and because changes in the subjective input assumptions can
 materially affect the fair value estimate, in the Company's opinion the
 existing available models do not necessarily provide a reliable single
 measure of the fair value of the Company's employee stock options.

 Using the Black-Scholes option valuation model, the weighted average grant
 date value of options granted during 1999, 1998 (excluding the options
 assumed in connection with the Reel.com acquisition) and 1997 was $9.95,
 $6.77, and $10.10 per option, respectively.  Options issued in connection
 with the  Reel.com acquisition totaled 958,568 and had an aggregate fair
 market value of $10.8 million at the closing date using the Black-Scholes
 option valuation model.

 For the purpose of pro forma disclosures, the estimated fair value of the
 options is amortized over the option's vesting period. The value of options
 issued in connection with the Reel.com acquisition are excluded from the
 proforma disclosure as the value of these options was part of the acquisition
 purchase price.
<PAGE>

     The Company's pro forma information is as follows:

<TABLE>
<CAPTION>

                                             December 31,
                  ------------------------------------------------------------
                           1999                 1998                1997
                  --------------------  -------------------- ------------------
                                Pro                  Pro                Pro
                   Reported    Forma     Reported   Forma    Reported  Forma
                  ---------  ---------  ---------  --------- -------- ------
<S>               <C>        <C>        <C>        <C>        <C>     <C>
Net income
 (loss)           $(51,302)  $(57,665)  $(50,464)  $(53,583)  $4,996  $1,459
Earnings (loss)
 per Share:
  Basic              (1.13)     (1.26)     (1.30)     (1.38)    0.14    0.04
  Diluted            (1.13)     (1.26)     (1.30)     (1.38)    0.13    0.04

</TABLE>

 Options to purchase 2,300,344 shares of common stock were not included in the
 computation of pro forma diluted earnings per share for December 31, 1999, as
 such shares were anti-dilutive.

 The pro forma effect on net income for 1999, 1998 and 1997 is not
 representative of the pro forma effect on net income in future years because
 it does not take into consideration pro forma compensation expense related to
 grants made prior to 1996.

 A summary of the Company's stock option activity and related information for
 1999, 1998 and 1997 is as follows (in thousands, except per share amounts):

<TABLE>
<CAPTION>
                                                    Weighted
                                                     Average
                                                     Exercise
                                            Shares     Price
                                          ---------  --------
     <S>                                  <C>        <C>
      Outstanding at December 31, 1996       4,040     9.25
        Granted                              2,165    16.35
        Exercised                             (480)    7.74
        Cancelled                             (587)   11.79
                                          ---------  --------
      Outstanding at December 31, 1997       5,138    12.09
        Granted (1)                          5,347     8.55
        Exercised                             (633)    7.39
        Cancelled                           (2,392)   13.79
                                          ---------  --------
      Outstanding at December 31, 1998       7,460     9.40
        Granted                              2,805     14.05
        Exercised                             (889)     5.24
        Cancelled                           (1,189)     9.13
                                          ---------  --------
      Outstanding as December 31, 1999       8,187     11.49
                                          =========  ========
</TABLE>

  (1)  Includes 958,568 stock options issued in connection with the Reel.com
       acquisition.  See Note 7.

<PAGE>
A  summary  of options outstanding and exercisable at December 31, 1999  is  as
follows (in thousands, except per share amounts):

<TABLE>
<CAPTION>

           --------------------------------------------------------------
                 Options Outstanding           Options Exercisable
           --------------------------------------------------------------
                            Weighted
                             Average    Weighted                 Weighted
                           Remaining    Average                   Average
  Range of       Number         Life    Exercise    Number       Exercise
Exercise Prices Outstanding (in years)   Price    Exercisable      Price
- -------------------------------------------------------------------------
<S>                <C>        <C>       <C>           <C>       <C>
$ 0.56 - $6.50       852      5.74      $ 4.31        492       $  4.50
  6.84 - 9.25      1,363      6.64        8.35        460          8.06
  9.50 - 10.44     1,416      7.58       10.14        402         10.17
 10.50 - 15.00     3,474      7.98       12.71        529         12.65
 15.06 - 28.625    1,082      7.05       18.98        273         18.62
                 --------  -------    --------     ------       -------
                   8,187      7.33      $11.49      2,156       $ 10.11
                 ========  =======    ========     ======       =======

</TABLE>


14.  EARNINGS PER SHARE

A  reconciliation of the basic and diluted per share computations for 1999,
1998 and 1997 is as follows (in thousands, except per share data):

<TABLE>
<CAPTION>

                                    ------------------------------------
                                                    1999
                                    ------------------------------------
                                                    Weighted       Per
                                          Income     Average      Share
                                          (Loss)      Shares      Amount
                                      ----------   ---------    ---------
<S>                                   <C>           <C>        <C>
Income (loss) before
 extraordinary item and
 cumulative effect adjustment          $ (49,858)     45,592    $  (1.09)
Extraordinary loss, net of tax                 -           -           -
Cumulative effect
adjustment, net of tax                    (1,444)          -       (0.04)
                                      ----------    --------   ---------
Income (loss) per common share         $ (51,302)     45,592    $  (1.13)

Effect of dilutive securities:
Stock options                                  -           -           -
                                      ----------    --------   ---------
Income (loss) per share-
 assuming  dilution                    $ (51,302)     45,592    $  (1.13)
                                      ==========    ========   =========
</TABLE>

<TABLE>
<CAPTION>

                                      ------------------------------------
                                                       1998
                                      ------------------------------------
                                                     Weighted        Per
                                        Income        Average       Share
                                        (Loss)        Shares        Amount
                                      ----------    ---------    ---------
<S>                                   <C>           <C>         <C>
Income (loss) before
 extraordinary item and
 cumulative effect adjustment          $ (50,464)     38,844    $  (1.30)
Extraordinary loss, net of tax                 -           -           -
Cumulative effect
adjustment, net of tax                         -           -           -
                                      ----------    --------    --------
Income (loss) per common share         $ (50,464)     38,844    $  (1.30)

Effect of dilutive securities:
Stock options                                  -           -           -
                                      ----------    --------   ---------
Income (loss) per share-
assuming  dilution                     $ (50,464)     38,844    $  (1.30)
                                      ==========    ========   =========
</TABLE>

<PAGE>
<TABLE>
<CAPTION>
                                      ------------------------------------
                                                      1997
                                      ------------------------------------
                                                      Weighted        Per
                                        Income         Average       Share
                                        (Loss)         Shares       Amount
                                      ----------    ----------    ---------
<S>                                   <C>            <C>         <C>
Income (loss) before
 extraordinary item and
 cumulative effect adjustment          $  5,559        36,659    $   0.15
Extraordinary loss, net of tax             (563)            -       (0.01)
Cumulative effect
adjustment, net of tax                        -             -           -
                                      ---------    ----------   ---------
Income (loss) per common share        $   4,996        36,659   $    0.14

Effect of dilutive securities:
Stock options                                 -         1,059       (0.01)
                                     ----------      --------   ---------
Income (loss) per share-
assuming  dilution                    $   4,996        37,718   $    0.13
                                     ==========      ========   =========

</TABLE>

Due to the Company's loss in 1999 and 1998, a calculation of earnings per share
assuming dilution is not required.  In 1999 and 1998 dilutive securities
consisted of options convertible into approximately 2.1 million and 1.3 million
shares of common stock, respectively, using the treasury stock method to
compute dilution.


15.  SPECIAL AND/OR UNUSUAL ITEMS

 The Company incurred the following special and/or unusual charges in 1999,
 1998 and 1997.

 On January 24, 2000, the Company and Rentrak Corporation reached a settlement
 of their dispute concerning revenue sharing videocassettes Rentrak had
 provided to the Company.  The settlement agreement resolves all disputes
 between the companies and dismisses all claims against the Company.  The
 Company incurred $23.1 million in settlement and legal costs.  The settlement
 included $8.0 million in cash to cover outstanding invoices and consideration
 for business disruption to Rentrak; $6.0 million to cover Rentrak's legal
 fees and costs; and finally, the Company issued 200,000 shares of its common
 stock to Rentrak.  Additionally, the Company also incurred $5.8 million in
 legal fees related to the lawsuit.

 On November 1, 1999, the Company and Twentieth Century Fox Home Entertainment
 reached a settlement of their dispute.  Fox had filed suit alleging fraud and
 interference with Fox's contract with Rentrak.  The Company incurred $2.3
 million in settlement and related legal costs.

 In 1998, the Company recorded a $99.9 million charge related to the
 valuation of its rental inventory  (see Note 4).  In addition, the Company
 wrote off $1.9 million related to purchased research and development costs
 associated with the Reel.com acquisition (see Note 7).

 The Company recorded a $6.8 million charge in the fourth quarter of 1997
 to write down video game inventory and related accessories to net realizable
 value that had become obsolete due to advancements in video game technology.
 Of the $6.8 million charge, $2.3 million was included in cost of product
 sales and $4.5 million was included in cost of rental sales on the
 consolidated statements of operations.
 <PAGE>

 The Company recorded a $4.6 million charge in the fourth quarter of 1997
 for costs related to the Company's self-tender offer to acquire shares of its
 common stock at $11.00 per share, which failed because the minimum number of
 shares required for the transaction were not tendered.  This charge is
 included in general and administrative expenses on the consolidated
 statements of operations.

 In March 1997, the Company recorded a $18.9 million charge for the
 settlement of the securities litigation initiated in December 1995.  The
 charge consisted of $14.8 million in damages and $4.1 million in legal and
 professional expenses.  The Company agreed to the settlement to avoid further
 litigation expense and inconvenience and to put an end to all controversy and
 claims related to the subject of litigation.

16.  COMMITMENTS AND CONTINGENCIES

 During 1999, the Company was named as a defendant in three complaints which
 the Company anticipates will be consolidated into a single class action
 entitled WOODS V. HOLLYWOOD ENTERTAINMENT, ET AL, Case No. CV779511, in the
 Superior Court of the State of California in and for the County of Santa
 Clara.  The plaintiffs are seeking to certify a class made up of certain
 exempt employees which they claim are owed overtime payments in certain
 stores in California.  The case is in the early stages of discovery.  A class
 has not been certified.  The Company is unable to determine that the
 likelihood of an unfavorable outcome of the litigation is either probable or
 remote.  The Company intends to vigorously defend the action.

17.  SEGMENT REPORTING

 In June 1997, the Financial Accounting Standards Board (FASB) issued
 Statement No. 131, "Disclosures about Segments of an Enterprise and Related
 Information" effective for fiscal years beginning after December 15, 1997.
 The Company adopted Statement No. 131 in 1998.

 The Company identifies its segments based on management responsibility.
 In 1999 and 1998, the Company had 2 segments.  At December 31, 1999, the
 Hollywood Video segment consists of the Company's 1,615 retail stores located
 in 44 states and the Reel.com segment, which is the leading video-only store
 on the internet.  The Company measures segment profit as operating profit,
 which is defined as income before interest expense and income taxes.
 Information on segments and a reconciliation to income before income taxes
 are as follows (in thousands):

<TABLE>
<CAPTION>

                                    Year Ended December 31, 1999
                             ---------------------------------------
                             Hollywood
                             Video        Reel.com      Total
                             -----------  ---------- -----------
<S>                          <C>          <C>        <C>
Revenues                     $1,054,879   $ 41,962   $1,096,841
Tape amortization               107,127        450      107,577
Other depreciation and
  amortization                   64,078     51,187      115,265
Operating income (loss)          96,025    (98,538)      (2,513)
Interest expense, net            41,042      4,435       45,477
Total assets                  1,010,773     69,404    1,080,177
Purchase of property and
  equipment, net                108,804      3,454      112,258

</TABLE>
<PAGE>


<TABLE>
<CAPTION>
                              Year Ended December 31, 1998
                             --------------------------------
                             Hollywood
                             Video         Reel.com   Total
                             -----------   --------  --------
<S>                          <C>           <C>       <C>
Revenues                     $  756,658    $ 7,250   $763,908
Tape amortization               135,093        191    135,284
Other depreciation and
  amortization                   47,592     12,511     60,103
Operating income (loss)         (14,527)   (21,924)   (36,451)
Interest expense, net            33,048        166     33,214
Total assets                    842,212     94,118    936,330
Purchase of property and
  equipment, net                131,364        758    132,122

</TABLE>
There was only one segment, Hollywood Video, in 1997.



18.  QUARTERLY FINANCIAL DATA (UNAUDITED)

Selected quarterly financial data is as follows (in thousands, except per
share data):

<TABLE>
<CAPTION>
                                                Quarter Ended
                               ---------------------------------------------
                                   March      June   September    December
                                --------- ---------  ----------  -----------
 <S>                            <C>        <C>        <C>        <C>
 1999
 ------------------------
 Total revenue
  As previously reported        $266,529   $250,368   $266,319
  Adjustments (1)                   (404)      (905)      (652)
                                ---------  ---------  ---------
  As adjusted                    $266,125   $249,463   $265,667    $315,586
                                =========  =========  =========   =========
 Gross profit:
  As previously reported         $166,581   $155,382   $165,177
  Adjustments (1)                    (371)    (1,002)      (873)
                                ---------  ---------  ---------
  As adjusted                    $166,210   $154,380   $164,304    $178,067
                                =========  =========  =========   =========
 Income from operations
  As previously reported          $13,390    $ 5,707    $ 1,016
  Adjustments (1)                     204     (1,106)    (1,375)
                                ---------  ---------  ---------
  As adjusted                    $ 13,594    $ 4,601    $  (359)   $(20,349)
                                =========  =========  =========   ==========
 Net income (loss)
  As previously reported         $ (4,221)  $ (8,329)  $(11,662)
  Adjustments (1)                     204     (1,106)    (1,375)
                                ---------  ---------  ---------
  As adjusted                    $ (4,017)  $ (9,435)  $(12,997)   $(24,853)
                                =========  =========  =========   ==========
 Net income (loss) per
  share:
    Basic
     As previously reported      $  (0.09)   $ (0.18)  $  (0.25)
     Adjustments (1)                 0.00      (0.03)     (0.03)
                                ---------   ---------  ---------
     As adjusted                 $  (0.09)  $  (0.21)  $  (0.28)   $  (0.54)
                                =========   =========  =========   =========
 Net income (loss) per
  share:
    Diluted
     As previously reported      $  (0.09)  $  (0.18)  $  (0.25)
     Adjustments (1)                 0.00      (0.03)     (0.03)
                                ---------   ---------  ---------
     As adjusted                 $  (0.09)  $  (0.21)  $  (0.28)   $  (0.54)
                                =========   =========  =========   =========
 1998
 -------------------------
 Total revenue                   $169,952   $166,731   $184,072    $243,153
 Gross profit                     115,210    109,727    123,396      55,998
 Income (loss) from
  operations                       19,797     17,403     18,982     (92,633)
 Net income (loss)                  7,663      5,654      6,082     (69,863)
 Net income (loss)
  per share:
     Basic                           0.21       0.15       0.16       (1.56)
     Diluted                         0.21       0.15       0.16       (1.56)
</TABLE>

     (1) During the fourth quarter of 1999, the Reel.com segment of the Company
     recorded adjustments primarily related to advertising revenue and product
     development costs.  The impact of these changes, including related income
     tax effects, was to increase previously reported net income by $204,000
     for the quarter ended March 31, 1999 and to decrease net income by
     $1,106,000 and $1,375,000 for the quarters  ended  June  30, 1999 and
     September 30, 1999, respectively.


<PAGE>

                                   SIGNATURES

     Pursuant to the requirements of Section 13 or 15(d) of the Securities
Exchange Act of 1934, the registrant has duly caused this report to be signed on
its behalf by the undersigned, thereunto duly authorized, as of  March 30, 1999.

                    Hollywood Entertainment Corporation


                       By: /S/ DAVID G. MARTIN
                       ---------------------------
                         David G. Martin
        Executive Vice President
                       and Chief Financial Officer

     Pursuant to the requirements of the Securities Exchange Act of 1934, this
report has been signed by the following persons on behalf of the registrant and
in the capacities indicated as of  March 30, 1999.

Signatures               Title


MARK J. WATTLES
- ----------------
Mark J. Wattles     Chairman of the Board of Directors,
               and Chief Executive Officer
                         (Principal Executive Officer)

DAVID G. MARTIN
- ---------------
David G. Martin     Executive Vice President
                and Chief Financial Officer
               (Principal Financial and Accounting Officer)

DONALD J. EKMAN
- ---------------
Donald J. Ekman     Director


SCOTT A.BECK
- -------------
Scott A. Beck       Director


WILLIAM P. ZEBE
- ---------------
William P. Zebe     Director







             FOURTH AMENDMENT AGREEMENT AND CONSENT

     THIS FOURTH AMENDMENT AGREEMENT ("Fourth Amendment") is
entered into as of November 22, 1999, and is among HOLLYWOOD
ENTERTAINMENT CORPORATION, an Oregon corporation dba "Hollywood
Video" (the "Borrower"), SOCIETE GENERALE, as Agent, GOLDMAN
SACHS CREDIT PARTNERS L.P., as Documentation Agent, the Co-Agents
named in the Credit Agreement referred to below, and each of the
Lenders, as defined therein, currently party to the Credit
Agreement.

                            RECITALS:

     A.   The Borrower, Societe Generale, as Agent, Donaldson,
Lufkin & Jenrette Securities Corporation, as Administrative
Agent, and Goldman Sachs Credit Partners L.P., as Documentation
Agent, the Co-Agents named therein and the Lenders are (or, as
described below, were) parties to that certain Revolving Credit
Agreement dated as of September 5, 1997, and amended by a First
Amendment Agreement dated as of March 31, 1998, a Second
Amendment Agreement dated as of March 1, 1999 (the "Second
Amendment"), a Consent and Waiver dated May 18, 1999, and a Third
Amendment Agreement dated as of June 1999, providing for a
revolving credit facility in the maximum principal amount of
$300,000,000 (as from time to time amended, supplemented or
restated, the "CREDIT AGREEMENT").  Capitalized terms used herein
without definition have the meanings ascribed to them in the
Credit Agreement.

     B.   Donaldson, Lufkin & Jenrette Securities Corporation and
DLJ Capital Funding, Inc. are no longer parties to the Credit
Agreement.

     C.   The Borrower has requested certain modifications and
amendments to the Credit Agreement and other Loan Documents which
would result from certain proposed transactions and activities:

          (1)  The Borrower has proposed to enter into a
strategic alliance with Blockbuster, Inc. (the "Strategic
Transaction") pursuant to which substantially all of the assets,
and certain of the liabilities, of Reel.com would be contributed
to a newly formed joint venture ("Newco") in exchange for
approximately 25% equity ownership in Newco, which would
constitute a Passive Investment exceeding the permitted amount of
the Borrower's Aggregate Investments in Passive Investments under
Section 6.6.4 of the Credit Agreement;

          (2)  In the event the Strategic Transaction is not
consummated, the Borrower proposes a sale of at least $20 million
in aggregate amount of common stock of Reel.com in a private
placement and/or an initial public offering (the " Reel IPO"), to
which the Majority Lenders consented pursuant to the Second
Amendment; and

          (3)  The Borrower has also requested other
modifications and consents regarding certain provisions of the
Credit Agreement.

     D.   The parties desire to amend the Credit Agreement to
modify certain of the terms and conditions of the Loan Documents.

     NOW, THEREFORE, the parties hereto hereby agree as follows:

     1.   AMENDMENT TO DEFINITIONS.  The definitions of EBITDA
and Subsidiary set forth in Section 1.1 of the Credit Agreement
are hereby amended and restated in their entirety and a new
definition of Tradenames is hereby added to Section 1.1 of the
Credit Agreement, in each case to read as follows:

          "EBITDA" means, for any Person for any period,
     such Person's net income (or net loss), excluding any
     extraordinary gains or losses and taxes associated
     therewith, plus the sum of (a) interest expense, (b)
     income tax expense, (c) depreciation expense, (d)
     amortization expense, and (e) all other noncash items
     deducted for purposes of determining net income (other
     than items that will require cash payments and for
     which an accrual or reserve is, or is required under
     GAAP, to be made), in each case determined on a
     consolidated basis in accordance with GAAP for such
     Person for such period; provided, however, that in
     determining net income (or net loss) for Borrower (w)
     for any period that includes the three months ended
     March 31, 1997, there shall be excluded the
     nonrecurring $18.9 million pre-tax expense related to
     the settlement in such period of the securities class
     action lawsuit Murphy v. Hollywood Entertainment
     Corporation et al.; (x) for any period that includes
     the three months ended March 31, 1998, there shall be
     excluded the nonrecurring $4.6 million pre-tax expense
     related to Borrower's proposed tender offer for its own
     shares;  (y) for any period that includes the three
     months ended September 30, 1999, December 31, 1999,
     March 31, 2000 or June 30, 2000, there shall be
     excluded the nonrecurring $2.3 million pre-tax expense
     related to the settlement in such period of the lawsuit
     Twentieth Century Fox Home Entertainment, Inc. v.
     Hollywood Entertainment Corporation and Does 1 through
     100, and (z) for all periods beginning with the first
     full month following consummation of the Reel IPO there
     shall be excluded the EBITDA for Reel.com."

          "Subsidiary" means any corporation, association,
     limited liability company or other business entity of
     which the Borrower owns directly or indirectly more
     than fifty percent (50%) of the voting securities,
     membership interests or other equity interest thereof
     or in which the Borrower otherwise owns a controlling
     interest; provided that, solely for purposes of
     determining compliance with Article VI of this
     Agreement, following consummation of the sale of at
     least  $20 million in aggregate amount of common stock
     of Reel.com in a registered initial public offering,
     Reel.com shall not be deemed to be a Subsidiary."

          "Total Revenues" means, for any period, the
     Borrower's aggregate revenues for such period,
     determined in accordance with GAAP; provided that,
     solely for determining compliance with Article VI of
     this Agreement, beginning with the first full month
     following the consummation of the Reel IPO there shall
     be excluded the aggregate revenues of Reel.com."

          "Tradenames" has the meaning given to such term in
     the Trademark Mortgage and Security Agreement dated as
     of September 11, 1997 by the Borrower in favor of
     Societe Generale, as Agent."

     2.   CONSENT UNDER SECTIONS 6.1(D) AND 6.2(D) OF THE CREDIT
AGREEMENT.  The Majority Lenders hereby consent under Sections
6.1(d) and 6.2(d) of the Credit Agreement to the release of
Collateral associated with sale/leaseback transactions which
otherwise comply with the requirements of Sections 6.1(d) and
6.2(d) of the Credit Agreement.

     3.   CONSENT AND WAIVER UNDER SECTIONS 6.1(D) AND 6.6.4 OF
THE CREDIT AGREEMENT.  The Majority Lenders hereby (a) consent to
the Borrower's consummation of the Strategic Transaction,
notwithstanding the provisions of Sections 6.1(d) and 6.6.4 of
the Credit Agreement, and (b) waives on an ongoing basis any
failure by the Borrower to comply with Sections 6.1(d) and 6.6.4,
to the extent (and solely to the extent) that, but for the
Strategic Transaction, the Borrower would otherwise be in
compliance with Sections 6.1(d) and 6.6.4 of the Credit
Agreement.

     4.   CONSENT TO TRANSFER OF TRADENAMES.  The Majority
Lenders hereby (a) consent to the transfer, subject to the
continuing security interest of the Lenders under the Borrower
Security Agreement, of the Tradenames from the Borrower to
Hollywood Management Company, (b) as to the transfer of the
Tradenames, waive compliance with Section 5 of the Borrower
Security Agreement, and (c) as to any royalty arrangements
between the Borrower and Hollywood Management Company following
such transfer, waive on an ongoing basis compliance with Section
6.10(c) of the Credit Agreement.

     5.   AMENDMENT TO SECTION 6.6.2 OF THE CREDIT AGREEMENT.
Section 6.6.2 of the Credit Agreement is hereby amended and
restated in its entirety to read as follows:

          "6.6.2.  Make or maintain Investments in
     Subsidiaries (including Subsidiaries acquired as
     Permitted Acquisitions); provided that (i) the
     Borrower's Aggregate Investments in Subsidiaries,
     excluding (A) Reel.com and (B) the amount of Investment
     represented by the transfer of the Tradenames from the
     Borrower to Hollywood Management Company, that are not
     Material Subsidiaries do not exceed five percent (5%)
     of the Borrower's Net Worth; (ii) the total assets of
     all Subsidiaries, determined (on a consolidated basis,
     where applicable) in accordance with GAAP, but
     excluding any value accorded under GAAP to the goodwill
     of Reel.com, do not exceed thirty percent (30%) of
     Borrower's total assets, determined on a consolidated
     basis in accordance with GAAP, but excluding any value
     accorded under GAAP to the goodwill of Reel.com; and
     (iii) the Borrower's Aggregate Investment in Reel.com
     shall not exceed the lesser of (A) the amount thereof
     existing on the date of the consummation of the
     Strategic Transaction or the Reel IPO, and (B) $55
     million;"

     6.   REPRESENTATIONS AND WARRANTIES.  The Borrower
represents and warrants to Agent and the Lenders as follows,
which representations and warranties shall survive the execution
of this Fourth Amendment, except as set forth in the Borrower
Disclosure Letter (which indicates which sections of this Fourth
Amendment or the Credit Agreement are qualified by the
disclosures set forth therein, provided that inadvertent failure
to indicate all sections of this Fourth Amendment or the Credit
Agreement that a particular disclosure is intended to qualify
shall not constitute a breach hereunder):

     6.1  BINDING OBLIGATIONS, ETC.  This Fourth Amendment has
been duly executed and delivered by the Borrower and constitutes
(and the Credit Agreement and other Loan Documents, as amended
hereby constitute), the legal, valid and binding obligations of
the Borrower enforceable against the Borrower in accordance with
their respective terms.

     6.2  OTHER REPRESENTATIONS AND WARRANTIES.  Each of the
representations and warranties of Borrower set forth in Sections
4.1 through 4.17 of the Credit Agreement is true and correct as
if set forth herein in full and made on and as of the date
hereof.

     6.3  ABSENCE OF DEFAULTS.  As of the date hereof, no Event
of Default or Default has occurred and is continuing.

     7.   EFFECTIVENESS.  The amendments to the terms of the
Credit Agreement and other Loan Documents provided for herein
shall become effective, as of the date hereof, immediately upon
the execution and delivery by the Borrower, the Agent and
Majority Lenders of counterparts hereof; and each reference
herein to the effect that any provision of the Credit Agreement
or other Loan Document is "hereby amended" shall mean that such
provision is so amended, effective upon such execution and
delivery.

     8.   EXECUTION IN COUNTERPARTS.  This Fourth Amendment may
be executed in any number of counterparts, all of which taken
together shall constitute a single agreement.  It shall be
executed by the Borrower and the Agent, the Agent having received
authorization to do so by the Majority Lenders.

     9.   LIMITATION; CERTAIN ACKNOWLEDGMENTS.  Except as
expressly provided herein, nothing in this Fourth Amendment shall
alter or affect any provision, condition or covenant contained in
the Credit Agreement or any other Loan Document, or limit or
impair any rights, powers or remedies of the Agent or any Lender
thereunder, it being the intent of the parties hereto that the
provisions of the Loan Documents shall continue in full force and
effect except as expressly modified hereby or pursuant to another
Loan Document executed and delivered in connection with the
transactions contemplated hereby.

     10.  ENTIRE AGREEMENT.  This Fourth Amendment contains the
entire agreement of the parties with respect to the subject
matter hereof and supersedes all prior written or oral
communications between the parties with respect thereto.

     11.  GOVERNING LAW.  This Fourth Amendment shall be governed
by, and construed in accordance with, the internal laws of the
State of New York, without reference to principles of conflicts
of law.

     IN WITNESS WHEREOF, the parties hereto have caused this
Fourth Amendment to be executed by their respective officers or
agents thereunto duly authorized as of the date first written
above.

BORROWER:           HOLLYWOOD ENTERTAINMENT CORPORATION


                    By:__________________________________
                    Name:________________________________
                    Title:_______________________________


AGENT:              SOCIETE GENERALE, as Agent and a Lender


                    By:__________________________________
                    Name:________________________________
                    Title:_______________________________


                    GOLDMAN SACHS CREDIT PARTNERS L.P.

                    By:      Elizabeth Fishcher
                         ---------------------------------
                    Name:  /S/ Elizabeth Fishcher
                         ---------------------------------
                    Title: Authorized Signatory
                         ---------------------------------


                    CREDIT LYONNAIS LOS ANGELES BRANCH as a
Co-Agent and a Lender

                    By:      Dianne M. Scott
                         ---------------------------------
                    Name:  /S/ Dianne M. Scott
                         ---------------------------------
                    Title: First Vice President & Branch
                           Manager
                         ---------------------------------

                    DEUTSCHE BANK AG, NEW YORK BRANCH AND/OR
                    CAYMAN ISLANDS BRANCH, as a Co-Agent and a
                    Lender

                    By:      Susan M. O'Connor
                         ---------------------------------
                    Name:  /S/ Susan M. O'Connor
                         ---------------------------------

                    Title:       Director
                         ---------------------------------

                    By:      Joel Makowsky
                         ---------------------------------

                    Name:  /S/ Joel Makowsky
                         ---------------------------------

                    Title:       Vice President
                         ---------------------------------


                    KEYBANK NATIONAL ASSOCIATION,
                    as a Co-Agent and a Lender

                    By:      Mary K. Young
                         ---------------------------------

                    Name:  /S/ Mary K. Young
                         ---------------------------------

                    Title: Assistant Vice President
                         ----------------------------------


                    U.S. BANK NATIONAL ASSOCIATION

                    By:
                       -----------------------------------
                    Name:
                         ---------------------------------
                    Title:
                         ---------------------------------

                    THE SUMITOMO BANK, LIMITED

                    By:      Suresh S. Tata
                         ---------------------------------
                    Name:  /S/ Suresh S. Tata
                         ---------------------------------
                    Title:  Senior Vice President
                         ---------------------------------


                    UNION BANK OF CALIFORNIA, N.A.
                    By:      J. Scott Jessup
                         ---------------------------------
                    Name:  /S/ J. Scott Jessup
                         ---------------------------------
                    Title:    Vice President
                         ---------------------------------


                    VAN KAMPEN AMERICAN PRIME RATE INCOME
                    TRUST

                    By:      Darvin D. Pierce
                         ---------------------------------

                    Name:  /S/ Darvin D. Pierce
                         ---------------------------------

                    Title:   Vice President
                         ---------------------------------


                    THE BANK OF NOVA SCOTIA

                    By:      Daryl K. Hogge
                         ---------------------------------

                    Name:  /S/ Daryl K. Hogge
                         ---------------------------------

                    Title:       Director
                         ---------------------------------


                    By:      M. Brown
                         ---------------------------------


                    Name:  /S/ M. Brown
                         ---------------------------------

                    Title:     Vice President
                         ---------------------------------


                    THE FUJI BANK, LIMITED

                    By:      Masahito Fukuda
                         ---------------------------------

                    Name:  /S/ Masahita Fukuda
                         ---------------------------------

                    Title:    Senior Vice President
                         ---------------------------------


                    THE MITSUBISHI TRUST AND BANKING
                    CORPORATION

                    By:      Beatrice E. Kossodo
                         ---------------------------------

                    Name:  /S/ Beatrice E. Kossodo
                         ---------------------------------

                    Title:  Senior Vice President
                         ---------------------------------


                    SUNTRUST BANK CENTRAL FLORIDA, N.A.

                    By:      Thomas C. King Jr.
                         -----------------------------------

                    Name:  /S/ Thomas C. King Jr.
                         ------------------------------------

                    Title:   Assistant Vice President
                         -------------------------------------


                    TRANSAMERICA BUSINESS CREDIT CORPORATION


                    By:      Perry Vavoules
                         -------------------------------------
                    Name:  /S/ Perry Vavoules
                         -------------------------------------
                    Title:   Senior Vice President
                         -------------------------------------

                    CITY NATIONAL BANK


                    By:      Patrick M. Cassidy
                         -------------------------------------

                    Name:  /S/ Patrick M. Cassidy
                         -------------------------------------
                    Title:    Vice President
                         -------------------------------------

                    BANQUE WORMS CAPITAL CORPORATION

                    By:__________________________________
                    Name:________________________________
                    Title:_______________________________


                    GENERAL ELECTRIC CAPITAL CORPORATION

                    By:      W. Jerome McDermott
                         -------------------------------------
                    Name:  /S/ W. Jerome McDermott
                         -------------------------------------

                    Title:   Authorized Signatory
                         -------------------------------------


                    FLEET CAPITAL CORPORATION

                    By:      Thomas Forbath
                         -------------------------------------
                    Name:  /S/ Thomas Forbath
                         -------------------------------------
                    Title:   Vice President
                         -------------------------------------


                    BANKBOSTON, N.A.

                    By:      Robert F. Milordi
                         -------------------------------------
                    Name:  /S/ Robert F. Milordi
                         -------------------------------------
                    Title:    Managing Director
                         -------------------------------------

                    THE TORONTO-DOMINION BANK

                    By:      David G. Parker
                         -------------------------------------
                    Name:  /S/ David G. Parker
                         -------------------------------------
                    Title:   Vice President
                         -------------------------------------





              FIFTH AMENDMENT AGREEMENT AND CONSENT

     THIS FIFTH AMENDMENT AGREEMENT ("Fifth Amendment") is
entered into as of March 22, 2000, and is among HOLLYWOOD
ENTERTAINMENT CORPORATION, an Oregon corporation dba "Hollywood
Video" (the "Borrower"), SOCIETE GENERALE, as Agent, GOLDMAN
SACHS CREDIT PARTNERS L.P., as Documentation Agent, the Co-Agents
named in the Credit Agreement referred to below, and each of the
Lenders, as defined therein, currently party to the Credit
Agreement.

                            RECITALS:

     A.   The Borrower, Societe Generale, as Agent, Donaldson,
Lufkin & Jenrette Securities Corporation, as Administrative
Agent, and Goldman Sachs Credit Partners L.P., as Documentation
Agent, the Co-Agents named therein and the Lenders are (or, as
described below, were) parties to that certain Revolving Credit
Agreement dated as of September 5, 1997, and amended by a First
Amendment Agreement dated as of March 31, 1998, a Second
Amendment Agreement dated as of March 1, 1999, a Consent and
Waiver dated May 18, 1999, a Third Amendment Agreement dated as
of June 1999 and a Fourth Amendment Agreement and Consent dated
as of November 22, 1999, providing for a revolving credit
facility in the maximum principal amount of $300,000,000 (as from
time to time amended, supplemented or restated, the "CREDIT
AGREEMENT").  Capitalized terms used herein without definition
have the meanings ascribed to them in the Credit Agreement.

     B.   Donaldson, Lufkin & Jenrette Securities Corporation and
DLJ Capital Funding, Inc. are no longer parties to the Credit
Agreement.

     C.   The Borrower has requested certain modifications and
amendments to the Credit Agreement, including the consent and
waiver by the Majority Banks to a capital contribution by
Borrower to Reel.com in the form of newly issued shares of
capital stock of Borrower (the "Stock Contribution").

     D.   The parties desire to amend the Credit Agreement to
modify certain of the terms and conditions thereof.

     NOW, THEREFORE, the parties hereto hereby agree as follows:

     1.   AMENDMENT TO DEFINITIONS.  The definitions of EBITDA
and Subsidiary set forth in Section 1.1 of the Credit Agreement
are hereby amended and restated in their entirety to read as
follows:

          "EBITDA" means, for any Person for any period,
     such Person's net income (or net loss), excluding any
     extraordinary gains or losses and taxes associated
     therewith, plus the sum of (a) interest expense, (b)
     income tax expense, (c) depreciation expense, (d)
     amortization expense, and (e) all other noncash items
     deducted for purposes of determining net income (other
     than items that will require cash payments and for
     which an accrual or reserve is, or is required under
     GAAP, to be made), in each case determined on a
     consolidated basis in accordance with GAAP for such
     Person for such period; provided, however, that in
     determining net income (or net loss) for Borrower (v)
     for any period that includes the three months ended
     March 31, 1997, there shall be excluded the
     nonrecurring $18.9 million pre-tax expense related to
     the settlement in such period of the securities class
     action lawsuit Murphy v. Hollywood Entertainment
     Corporation et al.; (w) for any period that includes
     the three months ended March 31, 1998, there shall be
     excluded the nonrecurring $4.6 million pre-tax expense
     related to Borrower's proposed tender offer for its own
     shares;  (x) for any period that includes the three
     months ended September 30, 1999, December 31, 1999,
     March 31, 2000 or June 30, 2000, there shall be
     excluded the nonrecurring $2.3 million pre-tax expense
     related to the settlement in such period of the lawsuit
     Twentieth Century Fox Home Entertainment, Inc. v.
     Hollywood Entertainment Corporation and Does 1 through
     100, (y) for all periods beginning with the first full
     month following consummation of the Reel IPO there
     shall be excluded the EBITDA for Reel.com, and (z) for
     any period that includes the three months ended
     December 31, 1999, March 31, 2000, June 30, 2000 or
     September 30, 2000, there shall be excluded the
     nonrecurring $23.1 million pre-tax expense related to
     the settlement in such period of the lawsuit Rentrak
     Corporation v. Hollywood Entertainment, et al."

          "Subsidiary" means any corporation, association,
     limited liability company or other business entity of
     which the Borrower owns directly or indirectly more
     than fifty percent (50%) of the voting securities,
     membership interests or other equity interest thereof
     or in which the Borrower otherwise owns a controlling
     interest; provided that, solely for purposes of
     determining compliance with Article VI of this
     Agreement, following consummation of the Reel IPO,
     Reel.com shall not be deemed to be a Subsidiary."


     2.   CONSENT AND WAIVER UNDER SECTIONS 6.6.2 AND 6.6.4 OF
THE CREDIT AGREEMENT.  The Majority Lenders hereby (a) consent to
the Borrower's consummation of the Stock Contribution,
notwithstanding the provisions of Sections 6.6.2 and 6.6.4 of the
Credit Agreement, and (b) waive on an ongoing basis any failure
by the Borrower to comply with Sections 6.6.2 and 6.6.4, to the
extent (and solely to the extent) that, but for the Stock
Contribution, the Borrower would otherwise be in compliance with
Sections 6.6.2 and 6.6.4 of the Credit Agreement.

     3.   REPRESENTATIONS AND WARRANTIES.  The Borrower
represents and warrants to Agent and the Lenders as follows,
which representations and warranties shall survive the execution
of this Fifth Amendment, except as set forth in the Borrower
Disclosure Letter (which indicates which sections of this Fifth
Amendment or the Credit Agreement are qualified by the
disclosures set forth therein, provided that inadvertent failure
to indicate all sections of this Fifth Amendment or the Credit
Agreement that a particular disclosure is intended to qualify
shall not constitute a breach hereunder):

     3.1  BINDING OBLIGATIONS, ETC.  This Fifth Amendment has
been duly executed and delivered by the Borrower and constitutes
(and the Credit Agreement and other Loan Documents, as amended
hereby constitute), the legal, valid and binding obligations of
the Borrower enforceable against the Borrower in accordance with
their respective terms.

     3.2  OTHER REPRESENTATIONS AND WARRANTIES.  Each of the
representations and warranties of Borrower set forth in Sections
4.1 through 4.17 of the Credit Agreement is true and correct as
if set forth herein in full and made on and as of the date
hereof.

     3.3  ABSENCE OF DEFAULTS.  As of the date hereof, no Event
of Default or Default has occurred and is continuing.

     4.   EFFECTIVENESS.  The amendments to the terms of the
Credit Agreement and other Loan Documents provided for herein
shall become effective, as of the date hereof, immediately upon
the execution and delivery by the Borrower, the Agent and
Majority Lenders of counterparts hereof; and each reference
herein to the effect that any provision of the Credit Agreement
or other Loan Document is "hereby amended" shall mean that such
provision is so amended, effective upon such execution and
delivery.

     5.   EXECUTION IN COUNTERPARTS.  This Fifth Amendment may be
executed in any number of counterparts, all of which taken
together shall constitute a single agreement.  It shall be
executed by the Borrower and the Agent, the Agent having received
authorization to do so by the Majority Lenders.

     6.   LIMITATION; CERTAIN ACKNOWLEDGMENTS.  Except as
expressly provided herein, nothing in this Fifth Amendment shall
alter or affect any provision, condition or covenant contained in
the Credit Agreement or any other Loan Document, or limit or
impair any rights, powers or remedies of the Agent or any Lender
thereunder, it being the intent of the parties hereto that the
provisions of the Loan Documents shall continue in full force and
effect except as expressly modified hereby or pursuant to another
Loan Document executed and delivered in connection with the
transactions contemplated hereby.

     7.   ENTIRE AGREEMENT.  This Fifth Amendment contains the
entire agreement of the parties with respect to the subject
matter hereof and supersedes all prior written or oral
communications between the parties with respect thereto.

     8.   GOVERNING LAW.  This Fifth Amendment shall be governed
by, and construed in accordance with, the internal laws of the
State of New York, without reference to principles of conflicts
of law.




     IN WITNESS WHEREOF, the parties hereto have caused this
Fifth Amendment to be executed by their respective officers or
agents thereunto duly authorized as of the date first written
above.


BORROWER:           HOLLYWOOD ENTERTAINMENT CORPORATION


                    By:__________________________________
                    Name:________________________________
                    Title:_______________________________


AGENT:              SOCIETE GENERALE, as Agent and a Lender


                    By:__________________________________
                    Name:________________________________
                    Title:_______________________________


                    GOLDMAN SACHS CREDIT PARTNERS L.P.

                    By:      Elizabeth Fishcher
                         ---------------------------------

                    Name:  /S/ Elizabeth Fishcher
                         ---------------------------------
                    Title: Authorized Signatory
                         ---------------------------------


                    CREDIT LYONNAIS LOS ANGELES BRANCH as a
Co-Agent and a Lender

                    By:      Dianne M. Scott
                         ---------------------------------
                    Name:  /S/ Dianne M. Scott
                         ---------------------------------
                    Title: First Vice President & Branch
                           Manager
                         ---------------------------------


                    DEUTSCHE BANK AG, NEW YORK BRANCH AND/OR
                    CAYMAN ISLANDS BRANCH, as a Co-Agent and a
                    Lender

                    By:      Susan M. O'Connor
                         ---------------------------------
                    Name:  /S/ Susan M. O'Connor
                         ---------------------------------

                    Title:       Director
                         ---------------------------------
                    By:      Joel Makowsky
                         ---------------------------------

                    Name:  /S/ Joel Makowsky
                         ---------------------------------

                    Title:       Vice President
                         ---------------------------------

                    KEYBANK NATIONAL ASSOCIATION,
                    as a Co-Agent and a Lender

                    By:      Mary K. Young
                         ---------------------------------
                    Name:  /S/ Mary K. Young
                         ---------------------------------

                    Title:   Assistant Vice President
                         ---------------------------------



                    U.S. BANK NATIONAL ASSOCIATION

                    By:
                       -----------------------------------
                    Name:
                         ---------------------------------
                    Title:
                         ---------------------------------


                    THE SUMITOMO BANK, LIMITED

                    By:      Suresh S. Tata
                         ---------------------------------
                    Name:  /S/ Suresh S. Tata
                         ---------------------------------

                    Title:  Senior Vice President
                         ---------------------------------


                    UNION BANK OF CALIFORNIA, N.A.

                    By:      J. Scott Jessup
                         ---------------------------------

                    Name:  /S/ J. Scott Jessup
                         ---------------------------------

                    Title:    Vice President
                         ---------------------------------


                    VAN KAMPEN AMERICAN PRIME RATE INCOME
                    TRUST

                    By:      Darvin D. Pierce
                         ---------------------------------

                    Name:  /S/ Darvin D. Pierce
                         ---------------------------------

                    Title:   Vice President
                         ---------------------------------


                    THE BANK OF NOVA SCOTIA

                    By:      Daryl K. Hogge
                         ---------------------------------

                    Name:  /S/ Daryl K. Hogge
                         ---------------------------------
                    Title:       Director
                         ---------------------------------

                    By:      M. Brown
                         ---------------------------------

                    Name:  /S/ M. Brown
                         ---------------------------------

                    Title:     Vice President
                         ---------------------------------



                    THE FUJI BANK, LIMITED

                    By:      Masahito Fukuda
                         ---------------------------------
                    Name:  /S/ Masahita Fukuda
                         ---------------------------------
                    Title:    Senior Vice President
                         ---------------------------------


                    THE MITSUBISHI TRUST AND BANKING
                    CORPORATION

                    By:      Beatrice E. Kossodo
                         ---------------------------------
                    Name:  /S/ Beatrice E. Kossodo
                         ---------------------------------
                    Title:  Senior Vice President
                         ---------------------------------


                    SUNTRUST BANK CENTRAL FLORIDA, N.A.

                    By:      Thomas C. King Jr.
                         ---------------------------------

                    Name:  /S/ Thomas C. King Jr.
                         ---------------------------------
                    Title:   Assistant Vice President
                         ---------------------------------



                    TRANSAMERICA BUSINESS CREDIT CORPORATION

                    By:      Perry Vavoules
                         ---------------------------------

                    Name:  /S/ Perry Vavoules
                         ---------------------------------

                    Title:   Senior Vice President
                         ---------------------------------

                    CITY NATIONAL BANK

                    By:      Patrick M. Cassidy
                         ________________________________

                    Name:  /S/ Patrick M. Cassidy
                         ---------------------------------
                    Title:    Vice President
                         ---------------------------------
                    BANQUE WORMS CAPITAL CORPORATION

                    By:
                        ---------------------------------
                    Name:
                        ---------------------------------
                    Title:
                        ---------------------------------


                    GENERAL ELECTRIC CAPITAL CORPORATION


                    By:      W. Jerome McDermott
                         ---------------------------------
                    Name:  /S/ W. Jerome McDermott
                         ---------------------------------
                    Title:   Authorized Signatory
                         ---------------------------------

                    FLEET CAPITAL CORPORATION


                    By:      Thomas Forbath
                         ---------------------------------

                    Name:  /S/ Thomas Forbath
                         ---------------------------------

                    Title:   Vice President
                         ---------------------------------

                    BANKBOSTON, N.A.


                    By:      Robert F. Milordi
                         ---------------------------------

                    Name:  /S/ Robert F. Milordi
                         ---------------------------------
                    Title:    Managing Director
                         ---------------------------------

                    THE TORONTO-DOMINION BANK


                    By:      David G. Parker
                         ---------------------------------
                    Name:  /S/ David G. Parker
                         ---------------------------------
                    Title:   Vice President
                         ---------------------------------



Portlnd2-4234015.1   0021524-00023


                  SECOND SUPPLEMENTAL INDENTURE

                  Dated as of January 20, 2000

                             between

              HOLLYWOOD ENTERTAINMENT CORPORATION,

                           AS ISSUER,

                               and

            U.S. TRUST COMPANY, NATIONAL ASSOCIATION

                           AS TRUSTEE

                     Amending the Indenture,
                  Dated as of August 13, 1997,
                          as Amended by
                the First Supplemental Indenture,
                    Dated as of June 24, 1999

<PAGE>


          SECOND SUPPLEMENTAL INDENTURE, dated as of January 20,
2000 (this "Supplemental Indenture"), among Hollywood
Entertainment Corporation, an Oregon corporation (the "Company")
and U.S. Trust Company, National Association, as trustee under
the Indenture referred to below (the "Trustee").

                      W I T N E S S E T H :

          WHEREAS the Company has heretofore executed and
delivered to the Trustee an Indenture, dated as of August 13,
1997, and the First Supplemental Indenture, dated as of June 24,
1999 (collectively and as amended from time to time, the
"Indenture"), providing for the issuance of an aggregate
principal amount of up to $250,000,000 of 10 5/8% Senior
Subordinated Notes due 2004 (the "Securities");

          WHEREAS, as permitted by Section 9.2 of the Indenture,
the Company intends to amend the Indenture (a) to permit the
Company to designate Reel.com (as defined below), an Unrestricted
Subsidiary, notwithstanding its failure to otherwise meet the
tests set forth in the Indenture for that status and to add a
category to the definition of "Permitted Investment" to prevent
the Company's existing Investment in Reel.com, from causing a
default when it becomes an Unrestricted Subsidiary, (b) to permit
Reel.com to sell up to $30 million of its Capital Stock in a
private placement before it is designated an Unrestricted
Subsidiary, (c) to add a category to the definition of "Permitted
Investment" to include a contribution of the Trademarks (as
defined below) to a Wholly Owned Subsidiary of the Company, (d)
to increase the Consolidated Coverage Ratio test for the
incurrence of Indebtedness, and (e) make other miscellaneous
changes to the Indenture as of the date first written above;

          WHEREAS, pursuant to Section 9.2 of the Indenture, the
Company has received the written consent of the Holders of at
least a majority in principal amount of the outstanding
Securities to the amendments to be effected by this Supplemental
Indenture;

          WHEREAS, pursuant to Section 9.2 of the Indenture, the
Trustee and the Company are authorized to execute and deliver
this Supplemental Indenture;

          NOW THEREFORE, in consideration of the foregoing and
for other good and valuable consideration, the receipt of which
is hereby acknowledged, the Company and the Trustee mutually
covenant and agree for the equal and ratable benefit of the
holders of the Securities as follows:


<PAGE>

                            ARTICLE I
                           DEFINITIONS

               SECTION 1.1.   DEFINITION OF TERMS.

     For all purposes of this Supplemental Indenture, except as
otherwise herein expressly provided or unless the context
otherwise requires:

          (a)  capitalized terms used herein without definition
shall have the meanings assigned to them in the Indenture.

          (b)   the terms and expressions used herein shall have
the same meanings as corresponding terms and expressions used in
the Indenture; and

          (c)  the words "herein," "hereof" and "hereby" and
other words of similar import used in this Supplemental Indenture
refer to this Supplemental Indenture as a whole and not to any
particular section hereof.


<PAGE>
                           ARTICLE II
              AMENDMENTS TO THE ORIGINAL INDENTURE

          SECTION 2.1.   The following definitions shall be added
to Section 1.1 of the Indenture, in alphabetical order, and such
definitions shall read in their entirety as follows:

          "`Amendment Effective Date' means January 20, 2000."

          "`Hollywood Management Company' means Hollywood
Management Company, an Oregon corporation and Wholly Owned
Subsidiary."

          "`Prohibited Reel.com Guarantee' means any Guarantee by
the Company or any Restricted Subsidiary of or in respect of any
Indebtedness or other obligation of any Reel.com Group Member."

          "`Reel.com' means Reel.com, Inc., a Delaware
corporation and, at the Amendment Effective Date, a direct or
indirect Wholly Owned Subsidiary, and any successor Person
thereto."

          "`Reel.com Group Member' means Reel.com, Reel.com
Holding Company and all of the direct and indirect Subsidiaries
thereof."

          "`Reel.com Holding Company' means a Subsidiary of the
Company that is (i) a direct Subsidiary of the Reel.com Parent
and (ii) the direct or indirect parent corporation of Reel.com
and all other Reel.com Group Members."

          "`Reel.com Parent' means a Subsidiary of the Company
that is the direct parent corporation of Reel.com Holding
Company."

          "`Reel.com Parent Guarantee' means the Guarantee of the
payment of the Securities by the Reel.com Parent on the same
terms and conditions of those set forth in this Indenture."

          "`Reel.com Unrestricted Designation' means the
designation of the Reel.com Group Members as Unrestricted
Subsidiaries by the Board of Directors in the manner provided in
the definition of `Unrestricted Subsidiary' herein, it being
understood that any such designation shall be made with respect
to all Reel.com Group Members then in existence."

          "`Reel.com Unrestricted Designation Disabling Event'
means: (i) the Investments made by the Company and its Restricted
Subsidiaries (excluding all Reel.com Group Members) in all
Reel.com Group Members after December 31, 1999 and before the
effective time of the Reel.com Unrestricted Designation
(`Relevant Investments') shall exceed $25.0 million or, if the
Excess Investment Payment has been paid, $40.0 million; provided,
however, (A) no such Investment in excess of $25.0 million shall
be made prior to August 1, 2000 and (B) the amount of any
dividends, repayments of loans or transfers of assets that are
paid prior to (or substantially simultaneously with) such
effective time shall reduce the amount of Relevant Investments
(but not below $0); (ii) the existence of any Prohibited Reel.com
Guarantee; (iii) the failure of the Reel.com Parent to (x) have
executed and delivered to the Trustee a supplemental indenture
pursuant to which it will give the Reel.com Parent Guarantee,
(y) have Special Purpose Status and (z) be a Wholly Owned
Subsidiary; (iv) if the Reel.com Unrestricted Designation shall
have not occurred on or before July 31, 2000, the failure of the
Company to have paid the Delayed Designation Payment; and (v) the
occurrence and continuance of any other Default or Event of
Default."

          "`Reel.com Upstream' means any dividends, repayments of
loans or transfers of assets made by any Reel.com Group Member."

          "`Special Purpose Status' means:  (i) in relation to
Hollywood Management Company at any time, such Subsidiary shall
not then be an operating company (other than with respect to
services performed for the Company or any Restricted Subsidiary)
or an obligor or guarantor with respect to any Indebtedness or
other substantial liabilities or obligations other than the
Senior Credit Facility, the Guarantee contemplated by
Section 4.14, obligations incurred in the ordinary course with
respect to its employees, or solely as the result of its status
as a member of the consolidated group including the Company as
defined in Section 1504 of the Code or under the tax laws of any
jurisdiction, and (ii) in relation to the Reel.com Parent at any
time, such Subsidiary shall not then be an operating company or
an obligor or guarantor with respect to any Indebtedness or other
substantial liabilities or obligations other than the Senior
Credit Facility, the Reel.com Parent Guarantee or solely as the
result of its status as a member of the consolidated group
including the Company as defined in Section 1504 of the Code or
under the tax laws of any jurisdiction."

          "`Trademarks" means all trademarks, service marks,
trade names, domain names, trade dress, logos, slogans, designs
and other source-identifying indicia which are, have been, or
will be used, adopted for use, or intended to be used in any way
in connection with all products and services promoted, sold,
rented, maintained or supported by the Company."

          "Trademark License Default" means a default by any
party under the agreement pursuant to which the Trademark License
is granted that results in or is reasonably likely to result in
(i) the inability of the Company to use the Trademarks or the
loss to the Company of the practical benefits thereof or (ii)
damages in a material amount to the Company and its Subsidiaries
on a consolidated basis."

          "`Trademark License' means a license granted from
Hollywood Management Company on or prior to December 31, 2000
permitting the Company and/or a Restricted Subsidiary to use the
Trademarks pursuant to an agreement, a copy of which shall be
filed by the Company with the Trustee promptly after execution
thereof, that contains customary quality control guidelines, a
definition of the geographical scope of the license, provisions
establishing a reasonable royalty to be paid to Hollywood
Management Company for the rights granted by the agreement, and
provisions establishing procedures with respect to the selection,
registration, maintenance and enforcement of the trademark rights
governed by the agreement; provided that such agreement shall not
contain provisions that restrict the Company's right to use the
Trademarks in a manner substantially similar to its use of the
Trademarks prior to the effectiveness of such agreement."

     SECTION 2.2.   The definitions of "Asset Disposition," "Net
Available Cash," "Permitted Investment," "Senior Indebtedness,"
and "Unrestricted Subsidiary" in Section 1.1 of the Indenture
shall be amended to read in their entirety as follows:

          "`Asset Disposition' means any sale, lease, transfer or
other disposition (or series of related sales, leases, transfers
or dispositions) by the Company or any Restricted Subsidiary,
including any disposition by means of a merger, consolidation or
similar transaction (each referred to for the purposes of this
definition as a "disposition"), of (i) any shares of Capital
Stock of a Restricted Subsidiary (other than directors'
qualifying shares and, to the extent required by local ownership
laws in foreign countries, shares owned by foreign shareholders),
(ii) all or substantially all the assets of any division,
business segment or comparable line of business of the Company or
any Restricted Subsidiary or (iii) any other assets of the
Company or any Restricted Subsidiary outside of the ordinary
course of business of the Company or such Restricted Subsidiary.
Notwithstanding the foregoing, the term "Asset Disposition" shall
not include (w) a disposition by a Restricted Subsidiary to the
Company or by the Company or a Restricted Subsidiary to a Wholly
Owned Subsidiary, (x) for purposes of Section 4.6, a disposition
that constitutes a Permitted Investment or a Restricted Payment
permitted by Section 4.4, (y) a disposition of assets having a
fair market value of less than $1 million, and (z) the sale by
Reel.com Group Members of shares of Capital Stock in one or more
private placements that (A) result in gross proceeds of no more
than $30 million in the aggregate from and after the Amendment
Effective Date and (B) do not result in or require any Prohibited
Reel.com Guarantee.  For purposes hereof, "ordinary course of
business" for the Company shall be deemed to include, without
limitation, (i) the sale of rental inventory, consistent with
past practice, and (ii) sales or closures of stores; provided,
however, that the Company or a Restricted Subsidiary acquires or
opens another store within 90 days thereof for each such store
sold or closed."

          "`Net Available Cash' from an Asset Disposition means
cash payments received by the Company or any of its Subsidiaries
therefrom (including any cash payments received by way of
deferred payment of principal pursuant to a note or installment
receivable or otherwise, but only as and when received, but
excluding any other consideration received in the form of
assumption by the acquiring Person of Indebtedness or other
obligations relating to such properties or assets or received in
any other noncash form) in each case net of (i) all legal, title
and recording tax expenses, commissions and other fees and
expenses incurred, and all Federal, state, provincial, foreign
and local taxes required to be paid or accrued as a liability
under GAAP, as a consequence of such Asset Disposition, (ii) all
payments made on any Indebtedness which is secured by any assets
subject to such Asset Disposition, in accordance with the terms
of any Lien upon or other security agreement of any kind with
respect to such assets, or which must by its terms, or in order
to obtain a necessary consent to such Asset Disposition, or by
applicable law, be repaid out of the proceeds from such Asset
Disposition, (iii) all distributions and other payments required
to be made to minority interest holders in Subsidiaries or Joint
Ventures as a result of such Asset Disposition and (iv) the
deduction of appropriate amounts provided by the seller as a
reserve, in accordance with GAAP, against any liabilities
associated with the property or other assets disposed in such
Asset Disposition and retained by the Company or any Restricted
Subsidiary after such Asset Disposition including without
limitation under any indemnification obligations associated with
such Asset Disposition.  Net Available Cash from a Reel.com
Upstream means cash payments received by the Company or any
Subsidiary of the Company (excluding any Reel.com Group Member)
from the Reel.com Upstream (including any cash payments received
by way of deferred payment of principal pursuant to a note or
installment receivable or otherwise, but only as and when
received)."

          "`Permitted Investment' means an Investment by the
Company or any Restricted Subsidiary in (i) the Company; (ii) a
Restricted Subsidiary or a Person that will, upon the making of
such Investment, become a Restricted Subsidiary; provided,
however, that the primary business of such Restricted Subsidiary
is a Related Business; provided further, that no such Investment
shall constitute assets owned by the Company as of the Issue Date
(or any substitute or replacement assets therefor); (iii) another
Person if as a result of such Investment such other Person is
merged or consolidated with or into, or transfers or conveys all
or substantially all its assets to, the Company or a Restricted
Subsidiary; provided, however, that such Person's primary
business is a Related Business; provided, further, that no such
Investment shall constitute assets owned by the Company as of the
Issue Date (or any substitute or replacement assets therefor);
(iv) Temporary Cash Investments; (v) receivables owing to the
Company or any Restricted Subsidiary if created or acquired in
the ordinary course of business and payable or dischargeable in
accordance with customary trade terms; provided, however, that
such trade terms may include such concessionary trade terms as
the Company or any such Restricted Subsidiary deems reasonable
under the circumstances; (vi) payroll, travel and similar
advances to cover matters that are expected at the time of such
advances ultimately to be treated as expenses for accounting
purposes and that are made in the ordinary course of business;
(vii) loans or advances to employees made in the ordinary course
of business consistent with past practices of the Company or such
Restricted Subsidiary; (viii) stock, obligations or securities
received in settlement of debts created in the ordinary course of
business and owing to the Company or any Restricted Subsidiary or
in satisfaction of judgments; (ix) any Person to the extent such
Investment represents the non-cash portion of the consideration
received for an Asset Disposition as permitted under Section 4.6
hereof; (x) Persons other than the Company and Restricted
Subsidiaries (but excluding all Reel.com Group Members after the
Reel.com Unrestricted Designation), in an aggregate amount after
the Issue Date of up to $15 million; provided, however, the
amount of any dividends, repayments of loans or transfers of
assets as a return on such Permitted Investments shall reduce the
amount of such $15 million amount used (but not below $0);
(xi) Hollywood Management Company in the form of a transfer or
contribution of the Trademarks by the Company to Hollywood
Management Company for so long as Hollywood Management Company
(A) remains a Restricted Subsidiary, (B) shall have granted to
the Company the Trademark License and no Trademark License
Default shall have occurred and be continuing and (C) has Special
Purpose Status, and (xii) Reel.com Group Members notwithstanding
their designation as Unrestricted Subsidiaries, provided such
Investment is made prior to such designation and does not
constitute or result in a Reel.com Unrestricted Designation
Disabling Event."

          "`Senior Indebtedness' of the Company means (i) all
Bank Indebtedness of the Company, whether outstanding on the
Issue Date or thereafter Incurred, including the Guarantees by
the Company of all Bank Indebtedness, (ii) the principal of and
accrued and unpaid interest (including interest accruing on or
after the filing of any petition in bankruptcy or for
reorganization relating to the Company whether or not a claim for
post-filing interest is allowed in such proceeding) in respect of
(A) indebtedness of the Company for money borrowed and (B)
indebtedness evidenced by notes, debentures, bonds or other
similar instruments for the payment of which the Company is
responsible or liable unless, in the instrument creating or
evidencing the same or pursuant to which the same is outstanding,
it is provided that such obligations are subordinate in right of
payment to the Securities, and (iii) all Obligations of the
Company in respect of any of the foregoing; provided, however,
that Senior Indebtedness shall not include (1) any obligation of
the Company to any Subsidiary, (2) any liability for federal,
state, local or other taxes owed or owing by the Company, (3) any
accounts payable or other liability to trade creditors arising in
the ordinary course of business (including guarantees thereof or
instruments evidencing such liabilities), (4) any Indebtedness of
the Company (and any accrued and unpaid interest in respect
thereof) which is subordinate or junior in any respect (other
than as a result of the Indebtedness being unsecured) to any
other Indebtedness or other obligation of the Company, including
any Senior Subordinated Indebtedness and any Subordinated
Obligations, (5) any obligations with respect to any Capital
Stock or (6) that portion of any Indebtedness which at the time
of Incurrence is Incurred in violation of this Indenture."

          "`Unrestricted Subsidiary' means (i) any Subsidiary of
the Company that at the time of determination shall be designated
an Unrestricted Subsidiary by the Board of Directors in the
manner provided below and (ii) any Subsidiary of an Unrestricted
Subsidiary.  The Board of Directors may designate any Subsidiary
of the Company (including any newly acquired or newly formed
Subsidiary) to be an Unrestricted Subsidiary unless such
Subsidiary or any of its Subsidiaries owns any Capital Stock or
Indebtedness of, or holds any Lien on any property of, the
Company or any other Subsidiary of the Company that is not a
Subsidiary of the Subsidiary to be so designated; provided,
however, that either (A) the Subsidiary to be so designated has
total assets of $1,000 or less, (B) if such Subsidiary has assets
greater than $1,000 and is not a Reel.com Group Member, such
designation would be permitted under Section 4.4 or (C) if such
Subsidiary is a Reel.com Group Member, such designation occurs no
later than December 31, 2000, no Reel.com Unrestricted
Designation Disabling Event shall have occurred and be
continuing, and the Reel.com Parent Guarantee shall have become
effective pursuant to a supplemental indenture executed and
delivered to the Trustee.  The Board of Directors may designate
any Unrestricted Subsidiary to be a Restricted Subsidiary;
provided, however, that immediately after giving effect to such
designation (x) the Company could Incur $1.00 of additional
Indebtedness under Section 4.3(a) and (y) no Default shall have
occurred and be continuing.  Any such designation by the Board of
Directors shall be notified by the Company to the Trustee by
promptly filing with the Trustee a copy of the board resolution
giving effect to such designation and an Officers' Certificate
certifying that such designation complied with the foregoing
provisions."

     SECTION 2.3.   Section 2.4 of the Indenture shall be amended
to read in its entirety as follows:

     "SECTION 2.4.  Paying Agent to Hold Money in Trust .  On or
prior to each due date of the principal and interest on any
Security or of a payment under Section 4.17, the Company shall
deposit with the Paying Agent a sum sufficient to pay such
principal and interest or payment when so becoming due.  The
Company shall require each Paying Agent (other than the Trustee)
to agree in writing that the Paying Agent shall hold in trust for
the benefit of Securityholders or the Trustee all money held by
the Paying Agent for the payment of principal of or interest on
the Securities or for a payment under Section 4.17 and shall
notify the Trustee of any default by the Company in making any
such payment.  If the Company or a Subsidiary acts as Paying
Agent, it shall segregate the money held by it as Paying Agent
and hold it as a separate trust fund.  The Company at any time
may require a Paying Agent to pay all money held by it to the
Trustee and to account for any funds disbursed by the Paying
Agent.  Upon complying with this Section, the Paying Agent shall
have no further liability for the money delivered to the Trustee.
Upon any bankruptcy or reorganization proceedings relating to the
Company, the Trustee shall serve as Paying Agent for the
Securities."

     SECTION 2.4.   Section 4.3 of the Indenture shall be amended
to read in its entirety as follows:

          "SECTION 4.3.  Limitation on Indebtedness .

          (a)  The Company shall not, and shall not permit any
Restricted Subsidiary to, Incur, directly or indirectly, any
Indebtedness unless, immediately after giving effect to such
Incurrence, the Consolidated Coverage Ratio exceeds 2.50 to 1
through and including June 30, 2001, 2.75 to 1 after June 30,
2001 through and including December 31, 2001, and 3.00 to 1 after
December 31, 2001.

          (b)  Notwithstanding Section 4.3(a), the Company and
its Restricted Subsidiaries may Incur any or all of the following
Indebtedness:

          (i)  Indebtedness and other Obligations Incurred
pursuant to the Senior Credit Facility, to the extent that, after
giving effect to any such Incurrence, the aggregate principal
amount of such Indebtedness then outstanding does not exceed
$300,000,000;

          (ii) Indebtedness represented by $250,000,000 of the
Securities;

          (iii)     Indebtedness outstanding on the Issue Date
     (other than Indebtedness described in clause (i) of this
     Section 4.3(b));

          (iv) Indebtedness of the Company owed to and held by
     any Wholly Owned Subsidiary or Indebtedness of a Restricted
     Subsidiary owed to and held by the Company or a Wholly Owned
     Subsidiary; provided, however, that any subsequent issuance
     or transfer of any Capital Stock which results in any such
     Wholly Owned Subsidiary ceasing to be a Wholly Owned
     Subsidiary or any subsequent transfer of such Indebtedness
     (other than to the Company or Wholly Owned Subsidiary) shall
     be deemed, in each case, to constitute the Incurrence of
     such Indebtedness by the issuer thereof;

          (v)  Refinancing Indebtedness, the net proceeds of
     which are used to extend, refinance, renew, replace, defease
     or refund Indebtedness that was permitted by the Indenture
     to be Incurred pursuant to paragraph (a) or pursuant to
     clause (ii), (iii) or this clause (v) of this Section
     4.3(b);

          (vi) Indebtedness in respect of performance bonds,
     bankers' acceptances, letters of credit and surety or appeal
     bonds entered into by the Company and the Restricted
     Subsidiaries in the ordinary course of their business;
          (vii)     Hedging Obligations consisting of Interest
     Rate Agreements entered into in the ordinary course of
     business and not for the purpose of speculation; provided,
     however, that such Interest Rate Agreements do not increase
     the Indebtedness of the Company outstanding at any time
     other than as a result of fluctuations in interest rates or
     by reason of fees, indemnities and compensation payable
     thereunder;

          (viii)    Indebtedness Incurred by the Company or any
     Restricted Subsidiary in connection with the purchase or
     improvement of property (real or personal) or other capital
     expenditures in the ordinary course of business (including
     for the purchase of assets or stock of any Related Business)
     or consisting of Capitalized Lease Obligations Incurred, in
     either case subsequent to the Issue Date in an aggregate
     principal amount which does not exceed 5% of aggregate total
     revenue of the Company and its Restricted Subsidiaries
     (excluding the Reel.com Group Members, unless the Reel.com
     Unrestricted Designation shall not have occurred by
     December 31, 2000) during the most recently completed four
     fiscal quarter period on a consolidated basis (measured at
     the time of Incurrence);

          (ix) Guarantees of Indebtedness Incurred pursuant to
     the Senior Credit Facility (subject to compliance with
     Section 4.14); and

          (x)  Indebtedness in an aggregate principal amount
     which, together with all other Indebtedness of the Company
     and its Restricted Subsidiaries outstanding on the date of
     such Incurrence (other than Indebtedness permitted by
     clauses (i) through (ix) above or paragraph (a)), does not
     exceed $10 million.

          (c)  Notwithstanding the foregoing, the Company shall
not, and shall not permit any Restricted Subsidiary to, Incur any
Indebtedness pursuant to the foregoing Section 4.3(b) if the
proceeds thereof are used, directly or indirectly, to Refinance
(i) any Subordinated Obligations unless such Indebtedness shall
be subordinated to the Securities to at least the same extent as
such Subordinated Obligations or (ii) any Senior Subordinated
Indebtedness unless such Indebtedness shall be Senior
Subordinated Indebtedness or Subordinated Obligations.

          (d)  For purposes of determining compliance with this
Section 4.3, (i) in the event that an item of Indebtedness meets
the criteria of more than one of the types of Indebtedness
described above, the Company, in its sole discretion, will
classify such item of Indebtedness and only be required to
include the amount and type of such Indebtedness in one of the
above clauses and (ii) an item of Indebtedness may be divided and
classified in more than one of the types of Indebtedness
described above.  Any such classification shall be made as of the
Incurrence date and shall not thereafter be changed. At the
request of the Trustee, the Company shall promptly provide to the
Trustee an Officers' Certificate setting forth any
classifications of Indebtedness for purposes of this Section
4.3(b)."

          (e)  Notwithstanding anything to the contrary set forth
in this Section 4.3, from and after the Reel.com Unrestricted
Designation, (i) the Company shall not, and shall not permit any
Restricted Subsidiary to, Incur or suffer to exist any Prohibited
Reel.com Guarantee and (ii) the Reel.com Parent shall (A) be
fully obligated under the Reel.com Parent Guarantee, (B) have
Special Purpose Status and (C) be a Wholly Owned Subsidiary."

     SECTION 2.5.   Section 4.4(a) of the Indenture shall be
amended to read in its entirety as follows:

          "SECTION 4.4.  Limitation on Restricted Payments .

          (a)  The Company shall not, and shall not permit any
Restricted Subsidiary to, directly or indirectly, make a
Restricted Payment if at the time the Company or such Restricted
Subsidiary makes such Restricted Payment:  (i) a Default or Event
of Default will have occurred and be continuing (or would result
therefrom); (ii) the Company is not able to Incur an additional
$1.00 of Indebtedness under Section 4.3(a); or (iii) the
aggregate amount of such Restricted Payment together with all
other Restricted Payments (the amount of any payments made in
property other than cash to be valued at the fair market value of
such property as determined in good faith by the Board of
Directors) declared or made since the Issue Date would exceed the
sum of:

               (A)  50% of the Consolidated Net Income accrued
          during the period (treated as one accounting period)
          from the beginning of the fiscal quarter immediately
          following the fiscal quarter in which the Issue Date
          occurs to the end of the most recent fiscal quarter
          prior to the date of such Restricted Payment for which
          financial statements of the Company are available (or,
          in case such Consolidated Net Income accrued during
          such period (treated as one accounting period) shall be
          a deficit, minus 100% of such deficit);

               (B)  the aggregate Net Cash Proceeds received by
          the Company from the issuance or sale of its Capital
          Stock (other than Disqualified Stock) subsequent to the
          Issue Date (other than an issuance or sale to a
          Subsidiary of the Company);

               (C)  the amount by which Indebtedness of the
          Company or its Restricted Subsidiaries is reduced on
          the Company's balance sheet upon the conversion or
          exchange (other than by a Subsidiary of the Company)
          subsequent to the Issue Date, of any Indebtedness of
          the Company or its Restricted Subsidiaries convertible
          or exchangeable for Capital Stock (other than
          Disqualified Stock) of the Company (less the amount of
          any cash, or the fair value of any other property,
          distributed by the Company or any Restricted Subsidiary
          upon such conversion or exchange);

               (D)  an amount equal to the sum of (i) the net
          reduction in Investments in Unrestricted Subsidiaries
          resulting from dividends, repayments of loans or
          advances or other transfers of assets subsequent to the
          Issue Date, in each case to the Company or any
          Restricted Subsidiary from Unrestricted Subsidiaries,
          and (ii) the portion (proportionate to the Company's
          equity interest in such Subsidiary) of the fair market
          value of the net assets of an Unrestricted Subsidiary
          at the time such Unrestricted Subsidiary is designated
          a Restricted Subsidiary; provided, however, that the
          foregoing sum shall not exceed, in the case of any
          Unrestricted Subsidiary, the amount of Investments
          previously made (and treated as a Restricted Payment)
          by the Company or any Restricted Subsidiary in such
          Unrestricted Subsidiary; and

                              (E)  $5.0 million."

     SECTION 2.6.   Sections 4.4(c) and 4.4(d) shall be added to
the Indenture to read in their entireties as follows:

     "(c) Notwithstanding anything to the contrary set forth in
this Section 4.4, the Company shall not, and shall not permit any
Restricted Subsidiary to, directly or indirectly, make any
Investment in any Reel.com Group Member after the Reel.com
Unrestricted Designation."

     "(d) Notwithstanding anything to the contrary set forth in
this Section 4.4, the Company shall not, and shall not permit any
Subsidiary of the Company to, directly or indirectly, declare or
pay a dividend or otherwise distribute to shareholders of the
Company shares of Capital Stock of any Reel.com Group Member."

     SECTION 2.7.   Section 4.5 of the Indenture shall be amended
to read in its entirety as follows:

          "SECTION 4.5.  Limitation on Restrictions on
Distributions from Restricted Subsidiaries.  The Company shall
not, and shall not permit any Restricted Subsidiary to, create or
otherwise cause or permit to exist or become effective any
encumbrance or restriction on the ability of any Restricted
Subsidiary (a) to pay dividends or make any other distributions
on its Capital Stock to the Company or a Restricted Subsidiary or
pay any Indebtedness owed to the Company or any Restricted
Subsidiary,(b) to make any loans or advances to the Company or
any Restricted Subsidiary or (c) to transfer any of its property
or assets to the Company or any Restricted Subsidiary, except:

          (i)  any encumbrance or restriction pursuant to an
     agreement in effect at or entered into on the Issue Date;

          (ii) any encumbrance or restriction with respect to a
     Restricted Subsidiary pursuant to an agreement relating to
     any Indebtedness Incurred by such Restricted Subsidiary
     which was entered into on or prior to the date on which such
     Restricted Subsidiary was acquired by the Company (other
     than as consideration in, or to provide all or any portion
     of the funds or credit support utilized to consummate, the
     transaction or series of related transactions pursuant to
     which such Restricted Subsidiary became a Restricted
     Subsidiary or was acquired by the Company) and outstanding
     on such date;

          (iii)     any encumbrance or restriction pursuant to an
     agreement effecting a Refinancing of Indebtedness Incurred
     pursuant to an agreement referred to in clause (i) or (ii)
     of this Section 4.5 (or effecting a Refinancing of such
     Refinancing Indebtedness pursuant to this clause (iii)) or
     contained in any amendment to an agreement referred to in
     clause (i) or (ii) of this Section 4.5 or this clause (iii);
     provided, however, that the encumbrances and restrictions
     with respect to such Restricted Subsidiary contained in any
     such refinancing agreement or amendment are no more
     restrictive in any material respect than encumbrances and
     restrictions with respect to such Restricted Subsidiary
     contained in such agreements;

          (iv) any such encumbrance or restriction consisting of
     customary non-assignment provisions in leases governing
     leasehold interests to the extent such provisions restrict
     the transfer of the lease or the property leased thereunder;

          (v)  in the case of this Section 4.5(c), restrictions
     contained in security agreements or mortgages permitted
     hereunder securing Indebtedness of a Restricted Subsidiary
     permitted hereunder to the extent such restrictions restrict
     the transfer of the property subject to such security
     agreements or mortgages;

          (vi) any restriction with respect to a Restricted
     Subsidiary imposed pursuant to an agreement entered into for
     the sale or disposition of all or substantially all the
     Capital Stock or assets of such Restricted Subsidiary
     pending the closing of such sale or disposition;

          (vii)     any encumbrance or restriction pursuant to
     the Senior Credit Facility that is no more restrictive in
     any material respect than the encumbrances and restrictions
     contained in the Senior Credit Facility on the Issue Date;
     and

          (viii)    any restrictions imposed by operation of
     applicable law."

     SECTION 2.8.   The first two paragraphs of Section 4.6 of
the Indenture shall be amended to read in their entirety as
follows:

          "SECTION 4.6.  Limitation on Sales of Assets and
Subsidiary Stock.

          (a)  The Company shall not, and shall not permit any
Restricted Subsidiary to, directly or indirectly, consummate any
Asset Disposition unless the Company or such Restricted
Subsidiary receives consideration at the time of such Asset
Disposition at least equal to the fair market value (including as
to the value of all non-cash consideration), as determined in
good faith by the Board of Directors, of the shares and assets
subject to such Asset Disposition, and at least 75% of the
consideration therefor received by the Company or such Restricted
Subsidiary is in the form of cash or cash equivalents.

          With respect to any Asset Disposition occurring on or
after the Issue Date or any Reel.com Upstream occurring after the
Reel.com Unrestricted Designation from which the Company or any
Restricted Subsidiary receives Net Available Cash, the Company or
such Restricted Subsidiary shall:  (i) within 360 days after the
date such Net Available Cash is received and to the extent the
Company or such Restricted Subsidiary elects (or is required by
the terms of any Senior Indebtedness) to (A) apply an amount
equal to such Net Available Cash to prepay, repay or purchase
Senior Indebtedness of the Company, in each case owing to a
Person other than the Company or any Affiliate of the Company, or
(B) invest an equal amount, or the amount not so applied pursuant
to clause (A), in Additional Assets (including by means of an
Investment in Additional Assets by a Restricted Subsidiary with
Net Available Cash received by the Company or another Restricted
Subsidiary) and (ii) apply such excess Net Available Cash (to the
extent not applied pursuant to clause (i)) as provided in the
following paragraphs of this Section 4.6; provided, however, that
in connection with any prepayment, repayment or purchase of
Senior Indebtedness pursuant to clause (A) above, the Company or
such Restricted Subsidiary shall retire such Senior Indebtedness
and shall cause the related loan commitment (if any) to be
permanently reduced in an amount equal to the principal amount so
prepaid, repaid or purchased.  The amount of Net Available Cash
required to be applied pursuant to clause (ii) above and not
theretofore so applied shall constitute "Excess Proceeds."
Pending application of Net Available Cash pursuant to this
provision, such Net Available Cash shall be invested in Temporary
Cash Investments."

     SECTION 2.9.   Section 4.7(a) of the Indenture shall be
amended to read in its entirety as follows:

     "SECTION 4.7.  Limitation on Affiliate Transactions.

     (a)  The Company shall not, and shall not permit any
Restricted Subsidiary to, enter into or permit to exist any
transaction or series of related transactions (including the
purchase, sale, lease or exchange of any property, employee
compensation arrangements or the rendering of any service) with
any Affiliate of the Company (an "Affiliate Transaction") unless
the terms thereof:  (1) are no less favorable to the Company or
such Restricted Subsidiary than those that could be obtained at
the time of such transaction in arm's-length dealings with a
Person who is not such an Affiliate, (2) if such Affiliate
Transaction (or series of related Affiliate Transactions) involve
aggregate payments in an amount in excess of $1.0 million in any
one year, (i) are set forth in writing, (ii) comply with clause
(1) of this Section 4.7 and (iii) have been approved by a
majority of the disinterested members of the Board of Directors,
and (3) if such Affiliate Transaction (or series of related
Affiliate Transactions) involves aggregate payments in an amount
in excess of $5.0 million in any one year, (i) comply with clause
(2) and (ii) have been determined by a nationally recognized
consulting, accounting, appraisal or investment banking firm to
be fair, from a financial standpoint, to the Company and its
Restricted Subsidiaries or, in the case of an Affiliate
Transaction between the Company and a Restricted Subsidiary, to
the Company.  Notwithstanding the preceding provisions of this
Section 4.7(a), no fairness determination shall be required with
respect to the Trademark License."

     SECTION 2.10.  In Section 4.11 of the Indenture, the
existing material after the heading shall be placed in a
subsection "(a)," and a new subsection shall be added to read in
its entirety as follows:

     "(b) Except for Liens securing the Senior Credit Facility,
the Company shall not, and shall not permit any Subsidiary of the
Company to, directly or indirectly, Incur or permit to exist any
Lien on the Capital Stock of Reel.com Holding Company or Reel.com
Parent."

     SECTION 2.11.  Section 4.12 of the Indenture shall be
amended to read in its entirety as follows:

          "SECTION 4.12. Limitation on Issuance or Sale of
Capital Stock of Restricted Subsidiaries.  The Company shall not
(i) sell, pledge, hypothecate or otherwise dispose of any shares
of Capital Stock of a Restricted Subsidiary (other than pledges
of Capital Stock securing Senior Indebtedness), or (ii) permit
any Restricted Subsidiary, directly or indirectly, to issue or
sell or otherwise dispose of any shares of its Capital Stock
other than (A) to the Company or a Wholly Owned Subsidiary, (B)
directors' qualifying shares,(C) if, immediately after giving
effect to such issuance or sale, such Restricted Subsidiary would
no longer constitute a Restricted Subsidiary, or (D) shares of
Capital Stock of any Reel.com Group Member in one or more private
placements that result in gross proceeds of no more than $30
million in the aggregate from and after the Amendment Effective
Date; provided that, in the case of the foregoing clauses (C) and
(D), such issuance, sale or placement does not result in or
require any Prohibited Reel.com Guarantee."

     SECTION 2.12.  A new Section 4.17 shall be added to the
Indenture to read in its entirety as follows:

          "SECTION 4.17. Additional Payments by the Company.

          (a)  If the Investments made by the Company and its
Restricted Subsidiaries (excluding all Reel.com Group Members) in
all Reel.com Group Members from and after December 31, 1999 and
before the effective time of the Reel.com Unrestricted
Designation shall exceed $25.0 million (measured as described in
the definition of "Reel.com Unrestricted Designation Disabling
Event") for a period of more than 30 consecutive days, the
Company shall pay to each Holder an amount equal to $10.00 for
every $1,000 principal amount of Notes held by such Holder
("Excess Investment Payment").

          (b)  If the Reel.com Unrestricted Designation shall not
have occurred on or before July 31, 2000, the Company shall pay
to each Holder an amount equal to $10.00 for every $1,000
principal amount of Notes held by such Holder ("Delayed
Designation Payment").

          (c)  Payments pursuant to this Section 4.17 shall be
made to the Holders of record at the close of business on the
first Business Day following the date on which the event occurs
that requires the Company to make such payment. Such payments
shall be made on or before the earlier of (i) the next regular
interest payment date that is no earlier than the 10th Business
Day following the date on which the event occurs that requires
the Company to make such payment or (ii)  the 30th day following
the date on which the event occurs that requires the Company to
make such payment.

          (d)  Payments pursuant to this Section 4.17 shall be
considered paid on the date due if on such date the Trustee or
the Paying Agent holds in accordance with this Indenture money
sufficient to pay all amounts then due.  The Company shall pay
interest on overdue payments under this Section 4.17 at the same
rate per annum set forth in the Securities to the extent lawful."

     SECTION 2.13.  Section 6.1 of the Indenture shall be amended
to eliminate the word "or" at the end of clause (vii), to add the
word "or" to the end of clause (viii) and to add a clause (ix)
read in its entirety as follows:

     "(ix)     there shall have occurred a Trademark License
Default and such default continues for a period of 30 days."


                           ARTICLE III
                          MISCELLANEOUS

     SECTION 3.1.   Company's Investment in Reel.com.  The
Company represents and warrants that as of December 31, 1999 its
Investment in Reel.com did not exceed an aggregate of $55,000,000
plus the amount contributed by the Company to Reel.com effective
October 1, 1998.

     SECTION 3.2.   Successors and Assigns.  This Supplemental
Indenture shall be binding upon the Company and its successors
and assigns and shall inure to the benefit of the successors and
assigns of the Trustee and the Holders and, in the event of any
transfer or assignment of rights by any Holder or the Trustee,
the rights and privileges conferred upon that party in the
Indenture and this Supplemental Indenture and in the Securities
shall automatically extend to and be vested in such transferee or
assignee, all subject to the terms and conditions of the
Indenture.

     SECTION 3.3.   No Waiver.  Neither a failure nor a delay on
the part of either the Trustee or the Holders in exercising any
right, power or privilege under this Supplemental Indenture shall
operate as a waiver thereof, nor shall a single or partial
exercise thereof preclude any other or further exercise of any
right, power or privilege.  The rights, remedies and benefits of
the Trustee and the Holders herein expressly specified are
cumulative and not exclusive of any other rights, remedies or
benefits which either may have under this Supplemental Indenture
at law, in equity, by statute or otherwise.

     SECTION 3.4.   Ratification of Indenture; Supplemental
Indentures Part of Indenture.  Except as expressly amended
hereby, the Indenture is in all respects ratified and confirmed
and all the terms, conditions and provisions thereof shall remain
in full force and effect.  This Supplemental Indenture shall form
a part of the Indenture for all purposes, and every Holder of
Securities heretofore or hereafter authenticated and delivered
shall be bound hereby.

     SECTION 3.5.   Modification.  No modification, amendment or
waiver of any provision of this Supplemental Indenture, shall in
any event be effective unless the same shall be in writing and
signed by the Trustee, and then such waiver or consent shall be
effective only in the specific instance and for the purpose for
which given.

     SECTION 3.6.   Governing Law.  THIS SUPPLEMENTAL INDENTURE
SHALL BE GOVERNED BY, AND CONSTRUED IN ACCORDANCE WITH, THE LAWS
OF THE STATE OF NEW YORK BUT WITHOUT GIVING EFFECT TO APPLICABLE
PRINCIPLES OF CONFLICTS OF LAW TO THE EXTENT THAT THE APPLICATION
OF THE LAWS OF ANOTHER JURISDICTION WOULD BE REQUIRED THEREBY.

     SECTION 3.7.   Notices.

          (a)  Any notice or communication shall be in writing
and delivered in person, by overnight courier or facsimile or
mailed by first-class mail addressed as follows:

If to the Company:                                Hollywood
                                   Entertainment Corporation
                                   9275 SW Peyton Lane
                                   Wilsonville, OR  97070
                                   Telecopy No.:  (503) 570-1701

                                   Attention:  Chief Financial
Officer

With copies to:                                   Stoel Rives LLP
(which copies shall not                      900 S.W. Fifth
                                   Avenue,Suite 2600
constitute notice)                                Portland, OR
                                   97204

Telecopy No.:  (503) 220-2480

                                             Attention:  Robert J.
               Moorman,Esq.

If to the Trustee:                                U.S. Trust
                                   Company, National Association
                                   One Embarcadero, Suite 2050

San Francisco, CA 94111

Telecopy No.:  (415) 392-0876

                                                  Attention: Corporate
                                   Trust Administration

          (b)  The Successor Company or the Trustee by notice to
the other may designate additional or different addresses for
subsequent notices or communications.

          (c)  All notices and communications (other than those
sent to Holders) shall be deemed to have been duly given:  at the
time delivered by hand, if personally delivered; five Business
Days after being deposited in the mail, postage prepaid, if
mailed; when answered back, if telexed; when receipt
acknowledged, if telecopied; and the next Business Day after
timely delivery to the courier, if sent by overnight air courier
guaranteeing next day delivery.

          (d)  Any notice or communication mailed or sent by
overnight courier or facsimile to a Holder shall be sent to the
Holder at the Holder's address as it appears on the registration
books of the Registrar and shall be sufficiently given if so sent
within the time prescribed.

          (e)  Failure to send a notice or communication to a
Holder or any defect in it shall not affect its sufficiency with
respect to other Holders.  If a notice or communication is sent
in the manner provided above, it is duly given, whether or not
the addressee receives it.

          (f)  Where this Supplemental Indenture provides for
notice in any manner, such notice may be waived in writing by the
Person entitled to receive such notice, either before or after
the event, and such waiver shall be the equivalent of such
notice.

     SECTION 3.8.   Trustee Makes No Representation.  The Trustee
makes no representation as to the validity or sufficiency of this
Supplemental Indenture.

     SECTION 3.9.   Counterparts.  The parties may sign any
number of copies of this Supplemental Indenture.  Each signed
copy shall be an original, but all of them together represent the
same agreement.

     SECTION 3.10.  Effect of Headings.  The Section headings
herein are for convenience only and shall not affect the
construction thereof.


          IN WITNESS WHEREOF, the parties hereto have caused this
Supplemental Indenture to be duly executed as of the date first
above written.


                         HOLLYWOOD ENTERTAINMENT CORPORATION,
                         AS ISSUER

                         By:
                         Name:
                         Title:


                                   U.S. TRUST COMPANY, NATIONAL
                         ASSOCIATION,
                                             AS TRUSTEE


                         By:
                         Name:
                         Title:


                                                Exhibit 21.1

                    LIST OF SUBSIDIARIES

Reel.com, Inc.
Hollywood Management Company



                                                Exhibit 23.1

             CONSENT OF INDEPENDENT ACCOUNTANTS

We hereby consent to the incorporation by reference in  the Registration
Statements on Form S-8 (No. 33-80080, No.33-81844, No. 333-03524,
No. 333-40229 and No. 333-87061) of our report dated March 1, 2000 appearing
on page F-1 of Hollywood Entertainment Corporation's Annual Report on Form 10-K
for the year December 31, 1999.


PricewaterhouseCoppers LLP
Portland, Oregon
March 30, 2000


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