UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
SCHEDULE 13G
Under the Securities Exchange Act of 1934
(Amendment No. 1)
The Boston Beer Company, Inc.
(Name of Issuer)
Class A Common Stock
(Title of Class of Securities)
100557-10-7
(CUSIP Number)
*The remainder of this cover page shall be filled out for a
reporting person's initial filing on this form with respect
to the subject class of securities, and for any subsequent
amendment containing information which would alter the
disclosures provided in a prior cover page.
The information required in the remainder of this cover page
shall not be deemed to be "filed" for the purpose of
Section 18 of the Securities Exchange Act of 1934 ("Act") or
otherwise subject to the liabilities of that section of the
Act but shall be subject to all other provisions of the Act
(however, see the Notes).
-1-<PAGE>
CUSIP No. 100557-10-7 SCHEDULE 13G Page 2 of 17
1 Name Of Reporting Person H&Q LONDON VENTURES
IRS Identification No. Of Above Person 94-2966540
2 Check The Appropriate Box If A Member Of A Group (a) [ ]
(b) [x]
3 SEC USE ONLY
4 Citizenship Or Place Of Organization
England
5 Sole Voting Power
-0-
NUMBER OF
6 Shared Voting Power SHARES
BENEFICIALLY
1,457,565 OWNED BY EACH
REPORTING
7 Sole Dispositive Power PERSON WITH
-0-
8 Shared Dispositive Power
1,457,565
9 Aggregate Amount Beneficially Owned By Each Reporting Person
1,457,565
10 Check Box If The Aggregate Amount In Row (9) Excludes
Certain Shares* [ ]
11 Percent Of Class Represented By Amount In Row 9
9.1%
12 Type Of Reporting Person*
PN<PAGE>
CUSIP No. 100557-10-7 SCHEDULE 13G Page 3 of 17
1 Name Of Reporting Person H&Q VENTURES INTERNATIONAL C.V.
IRS Identification No. Of Above Person 98-0059340
2 Check The Appropriate Box If A Member Of A Group (a) [ ]
(b) [x]
3 SEC USE ONLY
4 Citizenship Or Place Of Organization
Netherlands Antilles
5 Sole Voting Power
-0-
NUMBER OF
6 Shared Voting Power SHARES
BENEFICIALLY
1,457,565 OWNED BY EACH
REPORTING
7 Sole Dispositive Power PERSON WITH
-0-
8 Shared Dispositive Power
1,457,565
9 Aggregate Amount Beneficially Owned By Each Reporting Person
1,457,565
10 Check Box If The Aggregate Amount In Row (9) Excludes
Certain Shares* [ ]
11 Percent Of Class Represented By Amount In Row 9
9.1%
12 Type Of Reporting Person*
PN<PAGE>
CUSIP No. 100557-10-7 SCHEDULE 13G Page 4 of 17
1 Name Of Reporting Person HAMQUIST
IRS Identification No. Of Above Person 94-2800484
2 Check The Appropriate Box If A Member Of A Group (a) [ ]
(b) [x]
3 SEC USE ONLY
4 Citizenship Or Place Of Organization
California
5 Sole Voting Power
-0-
NUMBER OF
6 Shared Voting Power SHARES
BENEFICIALLY
1,457,565 OWNED BY EACH
REPORTING
7 Sole Dispositive Power PERSON WITH
-0-
8 Shared Dispositive Power
1,457,565
9 Aggregate Amount Beneficially Owned By Each Reporting Person
1,457,565
10 Check Box If The Aggregate Amount In Row (9) Excludes
Certain Shares* [ ]
11 Percent Of Class Represented By Amount In Row 9
9.1%
12 Type Of Reporting Person*<PAGE>
CUSIP No. 100557-10-7 SCHEDULE 13G Page 5 of 17
1 Name Of Reporting Person H&Q INVESTORS
IRS Identification No. Of Above Person 94-2917768
2 Check The Appropriate Box If A Member Of A Group (a) [ ]
(b) [x]
3 SEC USE ONLY
4 Citizenship Or Place Of Organization
California
5 Sole Voting Power
-0-
NUMBER OF
6 Shared Voting Power SHARES
BENEFICIALLY
1,457,565 OWNED BY EACH
REPORTING
7 Sole Dispositive Power PERSON WITH
-0-
8 Shared Dispositive Power
1,457,565
9 Aggregate Amount Beneficially Owned By Each Reporting Person
1,457,565
10 Check Box If The Aggregate Amount In Row (9) Excludes
Certain Shares* [ ]
11 Percent Of Class Represented By Amount In Row 9
9.1%
12 Type Of Reporting Person*
PN<PAGE>
CUSIP No. 100557-10-7 SCHEDULE 13G Page 6 of 17
1 Name Of Reporting Person H&Q VENTURES IV
IRS Identification No. Of Above Person 94-2940347
2 Check The Appropriate Box If A Member Of A Group (a) [ ]
(b) [x]
3 SEC USE ONLY
4 Citizenship Or Place Of Organization
California
5 Sole Voting Power
-0-
NUMBER OF
6 Shared Voting Power SHARES
BENEFICIALLY
1,457,565 OWNED BY EACH
REPORTING
7 Sole Dispositive Power PERSON WITH
-0-
8 Shared Dispositive Power
1,457,565
9 Aggregate Amount Beneficially Owned By Each Reporting Person
1,457,565
10 Check Box If The Aggregate Amount In Row (9) Excludes
Certain Shares* [ ]
11 Percent Of Class Represented By Amount In Row 9
9.1%
12 Type Of Reporting Person*
PN<PAGE>
CUSIP No. 100557-10-7 SCHEDULE 13G Page 7 of 17
1 Name Of Reporting Person HAMCO CAPITAL CORPORATION
IRS Identification No. Of Above Person 94-2731560
2 Check The Appropriate Box If A Member Of A Group (a) [ ]
(b) [x]
3 SEC USE ONLY
4 Citizenship Or Place Of Organization
California
5 Sole Voting Power
-0-
NUMBER OF
6 Shared Voting Power SHARES
BENEFICIALLY
1,457,565 OWNED BY EACH
REPORTING
7 Sole Dispositive Power PERSON WITH
-0-
8 Shared Dispositive Power
1,457,565
9 Aggregate Amount Beneficially Owned By Each Reporting Person
1,457,565
10 Check Box If The Aggregate Amount In Row (9) Excludes
Certain Shares* [ ]
11 Percent Of Class Represented By Amount In Row 9
9.1%
12 Type Of Reporting Person*
CO<PAGE>
CUSIP No. 100557-10-7 SCHEDULE 13G Page 8 of 17
1 Name Of Reporting Person HAMBRECHT & QUIST VENTURE PARTNERS
IRS Identification No. Of Above Person 94-2949080
2 Check The Appropriate Box If A Member Of A Group (a) [ ]
(b) [x]
3 SEC USE ONLY
4 Citizenship Or Place Of Organization
California
5 Sole Voting Power
-0-
NUMBER OF
6 Shared Voting Power SHARES
BENEFICIALLY
1,457,565 OWNED BY EACH
REPORTING
7 Sole Dispositive Power PERSON WITH
-0-
8 Shared Dispositive Power
1,457,565
9 Aggregate Amount Beneficially Owned By Each Reporting Person
1,457,565
10 Check Box If The Aggregate Amount In Row (9) Excludes
Certain Shares* [ ]
11 Percent Of Class Represented By Amount In Row 9
9.1%
12 Type Of Reporting Person*
PN<PAGE>
CUSIP No. 100557-10-7 SCHEDULE 13G Page 9 of 17
1 Name Of Reporting Person HAMBRECHT & QUIST CALIFORNIA
IRS Identification No. Of Above Person 94-2856927
2 Check The Appropriate Box If A Member Of A Group (a) [ ]
(b) [x]
3 SEC USE ONLY
4 Citizenship Or Place Of Organization
California
5 Sole Voting Power
-0-
NUMBER OF
6 Shared Voting Power SHARES
BENEFICIALLY
1,457,565 OWNED BY EACH
REPORTING
7 Sole Dispositive Power PERSON WITH
-0-
8 Shared Dispositive Power
1,457,565
9 Aggregate Amount Beneficially Owned By Each Reporting Person
1,457,565
10 Check Box If The Aggregate Amount In Row (9) Excludes
Certain Shares* [ ]
11 Percent Of Class Represented By Amount In Row 9
9.1%
12 Type Of Reporting Person*
CO<PAGE>
CUSIP No. 100557-10-7 SCHEDULE 13G Page 10 of 17
1 Name Of Reporting Person HAMBRECHT & QUIST GROUP
IRS Identification No. Of Above Person 94-3246636
2 Check The Appropriate Box If A Member Of A Group (a) [ ]
(b) [x]
3 SEC USE ONLY
4 Citizenship Or Place Of Organization
Delaware
5 Sole Voting Power
-0-
NUMBER OF
6 Shared Voting Power SHARES
BENEFICIALLY
1,457,565 OWNED BY EACH
REPORTING
7 Sole Dispositive Power PERSON WITH
-0-
8 Shared Dispositive Power
1,457,565
9 Aggregate Amount Beneficially Owned By Each Reporting Person
1,457,565
10 Check Box If The Aggregate Amount In Row (9) Excludes
Certain Shares* [ ]
11 Percent Of Class Represented By Amount In Row 9
9.1%
12 Type Of Reporting Person*
CO<PAGE>
CUSIP No. 100557-10-7 SCHEDULE 13G Page 11 of 17
1 Name Of Reporting Person WILLIAM R. HAMBRECHT
IRS Identification No. Of Above Person ###-##-####
2 Check The Appropriate Box If A Member Of A Group (a) [ ]
(b) [x]
3 SEC USE ONLY
4 Citizenship Or Place Of Organization
United States
5 Sole Voting Power
-0-
NUMBER OF
6 Shared Voting Power SHARES
BENEFICIALLY
1,457,565 OWNED BY EACH
REPORTING
7 Sole Dispositive Power PERSON WITH
-0-
8 Shared Dispositive Power
1,457,565
9 Aggregate Amount Beneficially Owned By Each Reporting Person
1,457,565
10 Check Box If The Aggregate Amount In Row (9) Excludes
Certain Shares* [ ]
11 Percent Of Class Represented By Amount In Row 9
9.1%
12 Type Of Reporting Person*
IN<PAGE>
CUSIP No. 100557-10-7 SCHEDULE 13G Page 12 of 17
Item 1(a). Name of Issuer.
The Boston Beer Company, Inc. (the "Issuer").
Item 1(b). Address of Issuer's Principal Executive
Offices.
75 Arlington Street, 5th Floor, Boston, MA 02116.
Item 2(a). Names of Persons Filing.
Reference is made to Item 1 of each of the cover
pages of this Schedule, which Items are incorporated by
reference herein.
Item 2(b). Address of Principal Business Office or, if
none, Residence.
The address of each reporting person is One Bush
Street, San Francisco, California 94104.
Item 2(c). Citizenship.
Reference is made to Item 4 of each of the cover
pages of this Schedule, which Items are incorporated by
reference herein.
Item 2(d). Title of Class of Securities.
Class A Common Stock ("Common Stock").
Item 2(e). CUSIP Number.
100557-10-7
Item 3. Type of Reporting Person.
Not applicable.
Item 4. Ownership.
Reference is made to Items 5-9 and 11 of each of
the cover pages to this Schedule, which Items are
incorporated by reference herein. According to information
furnished to the reporting persons by the Issuer, there were
15,972,058 shares of Common Stock issued and outstanding as
of December 31, 1996. At December 31, 1996, the following
shares of Common Stock were held directly by the following
persons:<PAGE>
CUSIP No. 100557-10-7 SCHEDULE 13G Page 13 of 17
Common Stock
Person Directly Owned
H&Q London Ventures 608,306
H&Q Ventures International C.V. 130,146
Hamquist 39,705
H&Q Investors 19,854
H&Q Ventures IV 130,146
Hamco Capital Corporation 441,174
Hambrecht & Quist Group 88,234
_________
TOTAL 1,457,565
=========
Because voting and investment decisions concerning
the above securities may be made by or in conjunction with
Hambrecht & Quist Venture Partners, Hambrecht & Quist
California, Hambrecht & Quist Group and William R. Hambrecht,
each of the reporting persons may be deemed a member of a
group that shares voting and dispositive power over all of
the above securities. Although the reporting persons are
reporting such securities as if they were members of a group,
the filing of this Schedule shall not be construed as an
admission by any reporting person that it is a beneficial
owner of any securities other than those directly held by
such reporting person.
Under the definition of "beneficial ownership" in
Rule 13d-3 under the Securities Exchange Act of 1934, it is
also possible that the individual general partners of
Hambrecht & Quist Venture Partners and/or the directors and
executive officers of Hambrecht & Quist California or
Hambrecht & Quist Group might be deemed the "beneficial
owners" of some or all of the securities to which this
Schedule relates in that they might be deemed to share the
power to direct the voting or disposition of such securities.
Neither the filing of this Schedule nor any of its contents
shall be deemed to constitute an admission that any of such
individuals is, for any purpose, the beneficial owner of any
of the securities to which this Schedule relates, and such
beneficial ownership is expressly disclaimed.<PAGE>
CUSIP No. 100557-10-7 SCHEDULE 13G Page 14 of 17
This Schedule does not include shares of Common
Stock, if any, held by Hambrecht & Quist LLC in its trading
account if it is a market maker in the Issuer's Common Stock.
Item 5. Ownership of Five Percent or Less of a Class.
Not applicable.
Item 6. Ownership of More Than Five Percent on Behalf of
Another Person.
Not applicable.
Item 7. Identification and Classification of the Subsidiary
Which Acquired the Security Being Reported on by
the Parent Holding Company.
Not applicable.
Item 8. Identification and Classification of Members of the
Group.
Not applicable.
Item 9. Notice of Dissolution of Group.
Not applicable.
Item 10. Certification.
Not applicable.<PAGE>
CUSIP No. 100557-10-7 SCHEDULE 13G Page 15 of 17
Signature
After reasonable inquiry and to the best of their
knowledge and belief, the undersigned certify that the
information set forth in this statement is true, complete and
correct.
DATED: February 12, 1997.
H&Q LONDON VENTURES HAMCO CAPITAL CORPORATION
By:/s/ Jackie A. Berterretche By:/s/ Jackie A. Berterretche
__________________________ ___________________________
Jackie A. Berterretche Jackie A. Berterretche
Attorney-in-Fact Attorney-in-Fact
H&Q VENTURES INTERNATIONAL, HAMBRECHT & QUIST VENTURE
C.V. PARTNERS
By:/s/ Jackie A. Berterretche By:/s/ Jackie A. Berterretche
__________________________ ___________________________
Jackie A. Berterretche Jackie A. Berterretche
Attorney-in-Fact Attorney-in-Fact
HAMQUIST HAMBRECHT & QUIST CALIFORNIA
By:/s/ Jackie A. Berterretche By:/s/ Jackie A. Berterretche
__________________________ ___________________________
Jackie A. Berterretche Jackie A. Berterretche
Attorney-in-Fact Attorney-in-Fact
H&Q INVESTORS HAMBRECHT & QUIST GROUP
By:/s/ Jackie A. Berterretche By:/s/ Jackie A. Berterretche
__________________________ ___________________________
Jackie A. Berterretche Jackie A. Berterretche
Attorney-in-Fact Attorney-in-Fact
H&Q VENTURES IV WILLIAM R. HAMBRECHT
By:/s/ Jackie A. Berterretche By:/s/ Jackie A. Berterretche
__________________________ ___________________________
Jackie A. Berterretche Jackie A. Berterretche
Attorney-in-Fact Attorney-in-Fact<PAGE>
CUSIP No. 100557-10-7 SCHEDULE 13G Page 16 of 17
EXHIBIT INDEX
Exhibit A Joint Filing Undertaking Page 17<PAGE>
CUSIP No. 100557-10-7 SCHEDULE 13G Page 17 of 17
JOINT FILING UNDERTAKING
The undersigned, being authorized thereunto, hereby
execute this agreement as an exhibit to this Schedule 13G to
evidence the agreement of the below-named parties, in
accordance with rules promulgated pursuant to the Securities
Exchange Act of 1934, to file this Schedule 13G and any
subsequent amendment jointly on behalf of each of such
parties.
DATED: February 12, 1997.
H&Q LONDON VENTURES HAMCO CAPITAL CORPORATION
By:/s/ Jackie A. Berterretche By:/s/ Jackie A. Berterretche
__________________________ ___________________________
Jackie A. Berterretche Jackie A. Berterretche
Attorney-in-Fact Attorney-in-Fact
H&Q VENTURES INTERNATIONAL, HAMBRECHT & QUIST VENTURE
C.V. PARTNERS
By:/s/ Jackie A. Berterretche By:/s/ Jackie A. Berterretche
__________________________ ___________________________
Jackie A. Berterretche Jackie A. Berterretche
Attorney-in-Fact Attorney-in-Fact
HAMQUIST HAMBRECHT & QUIST CALIFORNIA
By:/s/ Jackie A. Berterretche By:/s/ Jackie A. Berterretche
__________________________ ___________________________
Jackie A. Berterretche Jackie A. Berterretche
Attorney-in-Fact Attorney-in-Fact
H&Q INVESTORS HAMBRECHT & QUIST GROUP
By:/s/ Jackie A. Berterretche By:/s/ Jackie A. Berterretche
__________________________ ___________________________
Jackie A. Berterretche Jackie A. Berterretche
Attorney-in-Fact Attorney-in-Fact
H&Q VENTURES IV WILLIAM R. HAMBRECHT
By:/s/ Jackie A. Berterretche By:/s/ Jackie A. Berterretche
__________________________ ___________________________
Jackie A. Berterretche Jackie A. Berterretche
Attorney-in-Fact Attorney-in-Fact<PAGE>
