MORGAN GROUP INC
SC 13E4, 1999-02-22
TRUCKING (NO LOCAL)
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                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                 SCHEDULE 13E-4

                          ISSUER TENDER OFFER STATEMENT
                        (PURSUANT TO SECTION 13(e)(1) OF
                      THE SECURITIES EXCHANGE ACT OF 1934)

                             THE MORGAN GROUP, INC.
                                (NAME OF ISSUER)

                             THE MORGAN GROUP, INC.
                      (NAME OF PERSON(S) FILING STATEMENT)


 CLASS A COMMON STOCK, $0.15 PAR VALUE                 617358 10 6
    (TITLE OF CLASS OF SECURITIES)              (CUSIP NUMBER OF CLASS OF
                                                       SECURITIES)

                   DENNIS R. DUERKSEN, CHIEF FINANCIAL OFFICER
                             THE MORGAN GROUP, INC.
                              2746 OLD U.S. 20 WEST
                           ELKHART, INDIANA 46514-1168
                                 (219) 295-2000
       (NAME, ADDRESS AND TELEPHONE NUMBER OF PERSON AUTHORIZED TO RECEIVE
    NOTICES AND COMMUNICATIONS ON BEHALF OF THE PERSONS(S) FILING STATEMENT)

                                    Copy to:

                                ERIC R. MOY, ESQ.
                               BARNES & THORNBURG
                            11 SOUTH MERIDIAN STREET
                           INDIANAPOLIS, INDIANA 46204
                                 (317) 236-1313

                                February 22, 1999
     (DATE TENDER OFFER FIRST PUBLISHED, SENT OR GIVEN TO SECURITY HOLDERS)

                            CALCULATION OF FILING FEE

    TRANSACTION VALUATION*                   AMOUNT OF FILING FEE

          $1,000,000                           $200.00 [1/50 X 1%]

*    Calculated  solely for purposes of  determining  the filing fee, based upon
     the purchase of 100,000  shares at the maximum tender offer price per share
     of $10.00.

[ ] Check box if any part of the fee is offset as  provided  by Rule  0-11(a)(2)
and  identify  the filing with which the  offsetting  fee was  previously  paid.
Identify the previous filing by registration  statement  number,  or the form or
schedule and the date of its filing.

Amount Previously Paid:  N/A                         Filing Party:  N/A
Form or Registration No.:  N/A                       Date Filed:  N/A

         This Issuer Tender Offer Statement on Schedule 13E-4 (the  "Statement")
relates to the tender offer by The Morgan  Group,  Inc., a Delaware  corporation
(the  "Company"),  to purchase up to 100,000 shares of its Class A common stock,
$.015 par value per share (the  "Shares") at prices,  net to the seller in cash,
not  greater  than  $10.00  nor less than  $8.50 per  Share,  upon the terms and
subject to the conditions set forth in the Offer to Purchase, dated February 22,
1999 (the "Offer to Purchase") and the related Letter of Transmittal  (which are
herein  collectively  referred to as the "Offer").  Copies of such documents are
filed as Exhibits (a)(1) and (a)(2), respectively, to this Statement.

ITEM 1. SECURITY AND ISSUER.

         (a) The name of the  issuer  is The  Morgan  Group,  Inc.,  a  Delaware
corporation. The address of its principal executive offices is The Morgan Group,
Inc., 2746 Old U.S. 20 West, Elkhart, Indiana, 46514-1168.

         (b) The information set forth in "Introduction,"  "Section 1. Number of
Shares;  Proration"  and  "Section  9.  Interests  of  Directors  and  Executive
Officers;  Transactions and Arrangements  Concerning the Shares" in the Offer to
Purchase is  incorporated  herein by  reference.  The Offer is being made to all
holders of Shares, including officers,  directors and affiliates of the Company.
The  Company  has  been  advised  that its  directors,  executive  officers  and
controlling  shareholder  do not  intend to tender any  Shares  pursuant  to the
Offer.

         (c) The information set forth in  "Introduction"  and "Section 7. Price
Range of Shares;  Dividends" in the Offer to Purchase is incorporated  herein by
reference.

         (d)      This Statement is being filed by the Issuer.

ITEM 2. SOURCE AND AMOUNT OF FUNDS OR OTHER CONSIDERATION.

         (a)-(b) The  information set forth in "Section 10. Source and Amount of
Funds" in the Offer to Purchase is incorporated herein by reference.

ITEM 3. PURPOSE OF THE TENDER OFFER AND PLANS OR PROPOSALS OF THE ISSUER.

         (a)-(j)  The  information  set  forth in  "Introduction,"  "Section  8.
Background and Purpose of the Offer;  Certain Effects of the Offer," "Section 9.
Interests of Directors and Executive  Officers;  Transactions  and  Arrangements
Concerning  the Shares,"  "Section 10.  Source and Amount of Funds" and "Section
12.  Effects  of the Offer on the  Market  for  Shares;  Registration  Under the
Exchange Act" in the Offer to Purchase is incorporated herein by reference.

ITEM 4. INTEREST IN SECURITIES OF THE ISSUER.

         The  information  set forth in "Section 9.  Interests of Directors  and
Executive  Officers;  Transactions and  Arrangements  Concerning the Shares" and
"Schedule I -- Certain  Transactions  Involving Shares" in the Offer to Purchase
is incorporated herein by reference.

ITEM 5. CONTRACTS, ARRANGEMENTS, UNDERSTANDINGS OR RELATIONSHIPS WITH RESPECT TO
THE ISSUER'S SECURITIES.

         The information set forth in "Introduction," "Section 8. Background and
Purpose of the Offer; Certain Effects of the Offer" and "Section 9. Interests of
Directors and Executive Officers;  Transactions and Arrangements  Concerning the
Shares" in the Offer to Purchase is incorporated herein by reference.

ITEM 6. PERSONS RETAINED, EMPLOYED OR TO BE COMPENSATED.

         The information set forth in  "Introduction"  and "Section 16. Fees and
Expenses" in the Offer to Purchase is incorporated herein by reference.

 ITEM 7. FINANCIAL INFORMATION.

         (a)-(b) The information  set forth in "Section 11. Certain  Information
About the Company" in the Offer to Purchase is incorporated herein by reference.
The  information  set forth at (i) Item 8 of the Company's 1997 Annual Report on
Form 10-K for the fiscal year ended  December 31, 1997,  filed as Exhibit (g)(1)
hereto,  and (ii) Item 1 of the Company's  Quarterly Report on Form 10-Q for the
quarter ended September 30, 1998, filed as Exhibit (g)(2) hereto,  in each case,
is incorporated herein by reference.

 ITEM 8. ADDITIONAL INFORMATION.

         (a)      Not applicable.

         (b) The  information  set forth in "Section 13.  Certain Legal Matters;
Regulatory  Approvals"  in the  Offer to  Purchase  is  incorporated  herein  by
reference.

         (c) The  information  set forth in "Section 12. Effects of the Offer on
the Market for  Shares;  Registration  Under the  Exchange  Act" in the Offer to
Purchase is incorporated herein by reference.

         (d)      Not applicable.

         (e) The  information set forth in the Offer to Purchase and the related
Letter of  Transmittal,  copies of which are attached  hereto as Exhibits (a)(1)
and (a)(2), respectively, is incorporated herein by reference.

 ITEM 9. MATERIAL TO BE FILED AS EXHIBITS.

         (a)(1) Form of Offer to Purchase dated February 22, 1999.

         (a)(2) Form of Letter of Transmittal.

         (a)(3) Form of Notice of Guaranteed Delivery.

         (a)(4)  Form of Letter to Brokers,  Dealers,  Commercial  Banks,  Trust
Companies and Other Nominees.

         (a)(5)  Form  of  Letter  to  Clients  for  use  by  Brokers,  Dealers,
Commercial Banks, Trust Companies and Other Nominees.

         (a)(6) Form of Letter to Shareholders  dated February 22, 1999 from the
Chairman and Chief Executive Officer of the Company.

         (a)(7) Form of Letter from the Company to participants in the Company's
Employee  Stock  Purchase  Plan  and  the  Company's  Stock  Purchase  Plan  for
Independent Contractors,  including the form of Direction Form to American Stock
Transfer and Trust Company from participants in such plans.

         (a)(8) Guidelines for Certification of Taxpayer  Identification Number
on Substitute Form W-9.

         (a)(9) Press Release issued by the Company dated February 22, 1999.

         (b)(1) Revolving Credit and Term Loan, dated January 28, 1999,  between
the  Company  and  BankBoston,  N.A.  ("BankBoston")   (incorporated  herein  by
reference to the  Company's  Form 8-K filed with the  Commission on February 12,
1999).

         (g)(1)  Item 8 of the  Company's  Annual  Report  on Form  10-K for the
fiscal year ended December 31, 1997  (incorporated  herein by reference from the
Company's Form 10-K filed with the Commission on March 31, 1998).

         (g)(2) Item 1 of the  Company's  Quarterly  Report on Form 10-Q for the
quarter ended  September  30, 1998  (incorporated  herein by reference  from the
Company's Form 10-Q filed with the Commission on November 13, 1998).
<PAGE>


                                    SIGNATURE

         After due inquiry and to the best of my knowledge and belief, I certify
that the information set forth in this Statement is true, complete and correct.

                                              THE MORGAN GROUP, INC.

                                             By: /s/ Dennis R. Duerksen
                                                 ------------------------------
                                                 DENNIS R. DUERKSEN
                                                 Chief Financial Officer

Dated:  February 22, 1999


<PAGE>



                                INDEX TO EXHIBITS


 ITEM                      DESCRIPTION                                    PAGE


         (a)(1) Form of Offer to Purchase dated February 22, 1999.

         (a)(2) Form of Letter of Transmittal.

         (a)(3) Form of Notice of Guaranteed Delivery.

         (a)(4)  Form of Letter to Brokers,  Dealers,  Commercial  Banks,  Trust
Companies and Other Nominees.

         (a)(5)  Form  of  Letter  to  Clients  for  use  by  Brokers,  Dealers,
Commercial Banks, Trust Companies and Other Nominees.

         (a)(6) Form of Letter to Shareholders  dated February 22, 1999 from the
Chairman and Chief Executive Officer of the Company.

         (a)(7) Form of Letter from the Company to participants in the Company's
Employee  Stock  Purchase  Plan  and  the  Company's  Stock  Purchase  Plan  for
Independent Contractors,  including the form of Direction Form to American Stock
Transfer and Trust Company (the "Stock  Purchase Plan Agent") from  participants
in such plans.

         (a)(8) Guidelines for Certification of Taxpayer  Identification Number
on Substitute Form W-9.

         (a)(9) Press Release issued by the Company dated February 22, 1999.

         (b)(1) Revolving Credit and Term Loan, dated January 28, 1999,  between
the Company and  BankBoston  (incorporated  herein by reference to the Company's
Form 8-K filed with the Commission on February 12, 1999).

         (g)(1)  Item 8 of the  Company's  Annual  Report  on Form  10-K for the
fiscal year ended December 31, 1997  (incorporated  herein by reference from the
Company's Form 10-K filed with the Commission on March 31, 1998).

         (g)(2) Item 1 of the  Company's  Quarterly  Report on Form 10-Q for the
quarter ended  September  30, 1998  (incorporated  herein by reference  from the
Company's Form 10-Q filed with the Commission on November 13, 1998).




                                 [MORGAN LOGO]


                        OFFER TO PURCHASE FOR CASH UP TO
                       100,000 SHARES OF ITS COMMON STOCK

                   AT A PURCHASE PRICE NOT GREATER THAN $10.00
                          NOR LESS THAN $8.50 PER SHARE


================================================================================
            THE OFFER, PRORATION PERIOD AND WITHDRAWAL RIGHTS EXPIRE
                AT 12:00 MIDNIGHT, NEW YORK CITY TIME, ON FRIDAY,
                  MARCH 19, 1999, UNLESS THE OFFER IS EXTENDED.
================================================================================

The Morgan Group,  Inc., a Delaware  corporation  (the  "Company"),  invites its
shareholders to tender shares of its Class A Common Stock,  par value $.015 (the
"Shares" or "Class A Stock"),  to the Company at prices not greater  than $10.00
nor less than $8.50 per Share in cash, specified by tendering shareholders, upon
the terms and subject to the  conditions set forth in this Offer to Purchase and
the related Letter of Transmittal (which, as amended from time to time, together
constitute the "Offer").

The Company  will,  upon the terms and subject to the  conditions  of the Offer,
determine a single per Share price (not  greater than $10.00 nor less than $8.50
per Share), net to the seller in cash (the "Purchase  Price"),  that it will pay
for Shares validly tendered and not withdrawn pursuant to the Offer, taking into
account the number of Shares so tendered  and the prices  specified by tendering
shareholders.  The Company will select the lowest Purchase Price that will allow
it to buy 100,000  Shares  validly  tendered and not  withdrawn  pursuant to the
Offer (or such  lesser  number of Shares as are  validly  tendered at prices not
greater  than  $10.00 nor less than $8.50 per Share).  The Company  will pay the
Purchase  Price  for all  Shares  validly  tendered  at  prices  at or below the
Purchase Price and not  withdrawn,  upon the terms and subject to the conditions
of the Offer  including the proration  terms  hereof.  The Company  reserves the
right, in its sole discretion,  to purchase more than 100,000 Shares pursuant to
the Offer.  Shares tendered at prices in excess of the Purchase Price and Shares
not purchased because of proration will be returned.

THE OFFER IS NOT CONDITIONED ON ANY MINIMUM NUMBER OF SHARES BEING TENDERED. THE
OFFER IS, HOWEVER, SUBJECT TO CERTAIN OTHER CONDITIONS. SEE SECTION 6.

The Shares are listed and traded on the  American  Stock  Exchange  (the "AMEX")
under the symbol "MG." On February  19,  1999,  the last full trading day on the
AMEX prior to  announcement  of the Offer,  the closing per Share sales price as
reported on the AMEX was $6.63.  SHAREHOLDERS ARE URGED TO OBTAIN CURRENT MARKET
QUOTATIONS FOR THE SHARES. SEE SECTION 7.

THE BOARD OF  DIRECTORS  OF THE  COMPANY HAS  APPROVED  THE MAKING OF THE OFFER.
HOWEVER,  SHAREHOLDERS  MUST MAKE THEIR OWN  DECISIONS  WHETHER TO TENDER SHARES
AND,  IF SO, HOW MANY  SHARES TO TENDER AND THE PRICE OR PRICES AT WHICH  SHARES
SHOULD BE  TENDERED.  NEITHER THE COMPANY NOR ITS BOARD OF  DIRECTORS  MAKES ANY
RECOMMENDATION  TO ANY  SHAREHOLDER  AS TO  WHETHER  TO TENDER OR  REFRAIN  FROM
TENDERING  SHARES.  THE COMPANY HAS BEEN ADVISED THAT ITS  DIRECTORS,  EXECUTIVE
OFFICERS AND ITS CONTROLLING  SHAREHOLDER,  LYNCH CORPORATION,  DO NOT INTEND TO
TENDER ANY SHARES PURSUANT TO THE OFFER.

                                   ----------

            The date of this Offer to Purchase is February 22, 1999.


<PAGE>



                                    IMPORTANT

Any  shareholders  desiring to tender all or any portion of their Shares  should
either (i) complete and sign the Letter of Transmittal or a facsimile thereof in
accordance with the  instructions in the Letter of Transmittal,  mail or deliver
it with any required  signature  guarantee,  or transmit an Agent's  Message (as
defined in Section 3) in  connection  with a book-entry  transfer,  in each case
with any other  required  documents to American  Stock  Transfer & Trust Company
(the  "Depositary"),  and either mail or deliver the stock certificates for such
Shares to the Depositary (with all such other documents) or follow the procedure
for  book-entry  delivery  set  forth in  Section  3, or (ii)  request a broker,
dealer,   commercial  bank,  trust  company  or  other  nominee  to  effect  the
transaction for such shareholder.  A shareholder having Shares registered in the
name of a broker,  dealer,  commercial bank, trust company or other nominee must
contact that broker, dealer,  commercial bank, trust company or other nominee if
such  shareholder  desires to tender  such  Shares.  Shareholders  who desire to
tender  Shares  and  whose  certificates  for such  Shares  are not  immediately
available or who cannot comply with the procedure for  book-entry  transfer on a
timely basis or whose other  required  documentation  cannot be delivered to the
Depositary,  in any case,  by the  expiration  of the Offer  should  tender such
Shares by following the procedures for guaranteed  delivery set forth in Section
3. TO EFFECT A VALID TENDER OF THEIR SHARES,  SHAREHOLDERS MUST VALIDLY COMPLETE
THE LETTER OF TRANSMITTAL,  INCLUDING THE SECTION RELATING TO THE PRICE AT WHICH
THEY ARE TENDERING SHARES.

Questions and requests for assistance or for additional  copies of this Offer to
Purchase,  the Letter of Transmittal or the Notice of Guaranteed Delivery may be
directed to the Information  Agent at its address and telephone number set forth
on the back cover of this Offer to Purchase.



<PAGE>



                                     SUMMARY

This  general   summary  is  provided  for  the  convenience  of  the  Company's
shareholders  and is qualified in its entirety by reference to the full text and
more specific details of this Offer to Purchase.

Number of Shares to be Purchased........100,000 Shares (or such lesser number of
                                        Shares as are validly tendered).

Purchase Price..........................The Company will  determine a single per
                                        Share net cash price,  not greater  than
                                        $10.00  nor less than  $8.50 per  Share,
                                        that it  will  pay  for  Shares  validly
                                        tendered.  All  Shares  acquired  in the
                                        Offer will be acquired  at the  Purchase
                                        Price   even  if   tendered   below  the
                                        Purchase   Price.    Each    shareholder
                                        desiring  to  tender   Shares  must  (i)
                                        specify in the Letter of Transmittal the
                                        minimum  price (not  greater than $10.00
                                        nor less than  $8.50 per Share) at which
                                        such  shareholder  is  willing  to  have
                                        Shares  purchased by the Company or (ii)
                                        elect to have such shareholder's  Shares
                                        purchased at a price  determined  by the
                                        Dutch  Auction  tender  process,   which
                                        could   result  in  such  Shares   being
                                        purchased at the minimum  price of $8.50
                                        per Share.

How to Tender Shares....................See  Section  3.  Call  the  Information
                                        Agent  or   consult   your   broker  for
                                        assistance.

Brokerage Commissions...................None.

Stock Transfer Tax......................None,   if   payment   is  made  to  the
                                        registered holder. See Section 5.

Expiration and Proration Dates..........Friday,   March  19,   1999,   at  12:00
                                        Midnight,  New York  City  time,  unless
                                        extended by the Company.

Payment Date............................As  soon  as   practicable   after   the
                                        Expiration Date.

Position of the Company 
      and its Directors.................Neither  the  Company  nor its  Board of
                                        Directors  makes any  recommendation  to
                                        any  shareholder as to whether to tender
                                        or refrain from tendering Shares.


<PAGE>

Withdrawal Rights.......................Tendered  Shares may be withdrawn at any
                                        time until 12:00 Midnight, New York City
                                        time, on Friday,  March 19, 1999, unless
                                        the  Offer is  extended  by the  Company
                                        and, unless previously purchased,  after
                                        12:00  Midnight,  New York City time, on
                                        Friday, April 16, 1999. See Section 4.

Odd Lots................................There  will be no  proration  of  Shares
                                        tendered  by  any   shareholder   owning
                                        beneficially  fewer  than 100  Shares in
                                        the  aggregate  as of February 19, 1999,
                                        and continuing to beneficially own fewer
                                        than 100 Shares on the Expiration  Date.
                                        In  determining  whether  a  shareholder
                                        owns fewer than 100 Shares for  purposes
                                        of this provision,  Shares  attributable
                                        to   individual   accounts   under   the
                                        Company's  separate Stock Purchase Plans
                                        for    Employees     and     Independent
                                        Contractors  (as defined below) shall be
                                        included,  but  Shares  attributable  to
                                        individual  accounts under the Company's
                                        Savings Plan (as defined below) shall be
                                        excluded.  Shareholders who beneficially
                                        own fewer than 100 Shares, as determined
                                        pursuant to this provision,  who wish to
                                        tender  such  Shares  pursuant  to  this
                                        Offer must  tender all such Shares at or
                                        below the  Purchase  Price  prior to the
                                        Expiration  Date and must check the "Odd
                                        Lots" box in the  Letter of  Transmittal
                                        and/or the Stock Purchase Plan Direction
                                        Form.

Further Developments 
   Regarding the Offer..................Call the  Information  Agent or  consult
                                        your broker.

THE COMPANY HAS NOT AUTHORIZED ANY PERSON TO MAKE ANY  RECOMMENDATION  ON BEHALF
OF THE  COMPANY  AS TO  WHETHER  SHAREHOLDERS  SHOULD  TENDER  OR  REFRAIN  FROM
TENDERING  SHARES  PURSUANT TO THE OFFER.  THE COMPANY  HAS NOT  AUTHORIZED  ANY
PERSON TO GIVE ANY INFORMATION OR TO MAKE ANY  REPRESENTATION IN CONNECTION WITH
THE OFFER ON BEHALF OF THE COMPANY  OTHER THAN THOSE  CONTAINED IN THIS OFFER TO
PURCHASE OR IN THE LETTER OF TRANSMITTAL. DO NOT RELY ON ANY SUCH RECOMMENDATION
OR ANY SUCH  INFORMATION  OR  REPRESENTATION,  IF GIVEN OR MADE,  AS HAVING BEEN
AUTHORIZED BY THE COMPANY.



                                TABLE OF CONTENTS

              SECTION                                                       PAGE
INTRODUCTION      5
THE OFFER
    1.        Number of Shares; Proration.................................    7
    2.        Tenders by Owners of Fewer Than 100 Shares..................    9
    3.        Procedure for Tendering Shares..............................    9
    4.        Withdrawal Rights...........................................   14
    5.        Purchase of Shares and Payment of Purchase Price............   15
    6.        Certain Conditions of the Offer.............................   16
    7.        Price Range of Shares; Dividends............................   18
    8.        Background and Purpose of the Offer; 
                   Certain Effects of the Offer...........................   18
    9.        Interests of Directors and Executive Officers;
                  Transactions and Arrangements Concerning the Shares.....   21
   10.        Source and Amount of Funds..................................   21
   11.        Certain Information About the Company.......................   22
   12.        Effects of the Offer on the Market for Shares;
                  Registration Under the Exchange Act.....................   26
   13.        Certain Legal Matters; Regulatory Approvals.................   26
   14.        Certain U.S. Federal Income Tax Consequences................   26
   15.        Extension of the Offer; Termination; Amendments.............   28
   16.        Fees and Expenses...........................................   29
   17.        Miscellaneous...............................................   30

<PAGE>



TO THE HOLDERS OF SHARES OF
CLASS A COMMON STOCK OF  THE MORGAN GROUP, INC.:

                                  INTRODUCTION

 The Morgan Group,  Inc., a Delaware  corporation (the  "Company"),  invites its
shareholders  to tender shares of its Class A Common Stock,  par value $.015 per
share (the  "Shares"  or "Class A Stock") to the  Company at prices not  greater
than  $10.00  nor less  than  $8.50 per Share in cash,  specified  by  tendering
shareholders,  upon the terms and  subject to the  conditions  set forth in this
Offer to Purchase and the related Letter of Transmittal  (which, as amended from
time to time, together constitute the "Offer").

The Company  will,  upon the terms and subject to the  conditions  of the Offer,
determine a single per Share price (not  greater than $10.00 nor less than $8.50
per Share), net to the seller in cash (the "Purchase  Price"),  that it will pay
for Shares validly tendered and not withdrawn pursuant to the Offer, taking into
account the number of Shares so tendered  and the prices  specified by tendering
shareholders.  The Company will select the lowest Purchase Price that will allow
it to buy 100,000  Shares  validly  tendered and not  withdrawn  pursuant to the
Offer (or such  lesser  number of Shares as are  validly  tendered at prices not
greater  than  $10.00 nor less than $8.50 per Share).  The Company  will pay the
Purchase Price for all Shares validly  tendered prior to the Expiration Date (as
defined in Section 1) at prices at or below the Purchase Price and not withdrawn
upon the  terms  and  subject  to the  conditions  of the  Offer  including  the
proration terms  described  below.  The Company  reserves the right, in its sole
discretion, to purchase more than 100,000 Shares pursuant to the Offer.

THE OFFER IS NOT CONDITIONED ON ANY MINIMUM NUMBER OF SHARES BEING TENDERED. THE
OFFER IS, HOWEVER, SUBJECT TO CERTAIN OTHER CONDITIONS. SEE SECTION 6.

If, before the Expiration Date, more than 100,000 Shares are validly tendered at
or below the Purchase  Price and not withdrawn (or such greater number of Shares
as the Company may elect to  purchase),  the  Company  will,  upon the terms and
subject to the conditions of the Offer,  purchase  Shares first from all Odd Lot
Owners (as defined in Section 2) who validly tender all their Shares at or below
the Purchase Price and then on a pro rata basis from all other  shareholders who
validly  tender  Shares at prices at or below  the  Purchase  Price  (and do not
withdraw them prior to the Expiration  Date). The Company will return at its own
expense  all Shares  not  purchased  pursuant  to the  Offer,  including  Shares
tendered at prices  greater  than the  Purchase  Price and Shares not  purchased
because of  proration.  The  Purchase  Price  will be paid net to the  tendering
shareholder in cash for all Shares purchased. Tendering shareholders will not be
obligated  to pay  brokerage  commissions,  solicitation  fees  or,  subject  to
Instruction  7 of  the  Letter  of  Transmittal,  stock  transfer  taxes  on the
Company's  purchase of Shares  pursuant  to the Offer.  HOWEVER,  ANY  TENDERING
SHAREHOLDER  OR OTHER  PAYEE  WHO  FAILS TO  COMPLETE,  SIGN AND  RETURN  TO THE
DEPOSITARY (AS DEFINED  BELOW) THE SUBSTITUTE  FORM W-9 THAT IS INCLUDED AS PART
OF THE LETTER OF  TRANSMITTAL  MAY BE SUBJECT TO REQUIRED  BACKUP FEDERAL INCOME
TAX  WITHHOLDING  OF 31% OF THE GROSS  PROCEEDS  PAYABLE TO SUCH  SHAREHOLDER OR
OTHER PAYEE PURSUANT TO THE OFFER. SEE SECTION 3. In addition,  the Company will
pay all fees and  expenses  of  Corporate  Investor  Communications,  Inc.  (the
"Information  Agent")  and  American  Stock  Transfer  and  Trust  Company  (the
"Depositary") in connection with the Offer. See Section 16.


<PAGE>

THE BOARD OF  DIRECTORS  OF THE  COMPANY HAS  APPROVED  THE MAKING OF THE OFFER.
HOWEVER,  SHAREHOLDERS  MUST MAKE THEIR OWN  DECISIONS  WHETHER TO TENDER SHARES
AND,  IF SO, HOW MANY  SHARES TO TENDER AND THE PRICE OR PRICES AT WHICH  SHARES
SHOULD BE  TENDERED.  NEITHER THE COMPANY NOR ITS BOARD OF  DIRECTORS  MAKES ANY
RECOMMENDATION  TO ANY  SHAREHOLDER  AS TO  WHETHER  TO TENDER OR  REFRAIN  FROM
TENDERING  SHARES.  THE COMPANY HAS BEEN ADVISED THAT ITS  DIRECTORS,  EXECUTIVE
OFFICERS  AND ITS  CONTROLLING  SHAREHOLDER  DO NOT  INTEND TO TENDER ANY SHARES
PURSUANT TO THE OFFER.

The Company is offering to purchase its Class A Stock  because it believes  that
the current  share price is below its  intrinsic  value and,  accordingly,  such
purchase  constitutes a good investment.  The Company also intends for the Offer
to complement its recent efforts to acquire  additional  shares of Class A Stock
in the open market.  The Company has encountered  difficulty in acquiring shares
of its common  stock in  open-market  purchases,  and the Offer is  intended  to
assist these efforts.  The Company  anticipates  that  substantially  all of the
funds  necessary to consummate  the Offer will be provided  principally  through
secured  borrowings  under its New Credit  Agreement (as defined in Section 10),
with the remaining amount to come from cash held by the Company.  The New Credit
Agreement provides for loans,  advances and letters of credit sufficient for the
Company's  ongoing  operations and for the  accommodation  of the Offer. The New
Credit Agreement will replace the Company's current credit facility.

As of the close of  business  on  February  19,  1999,  there  were  issued  and
outstanding  1,352,335  shares  of Class A  Stock,  having  one vote per  share,
170,375 Shares issuable upon exercise of outstanding  stock options  ("Options")
under the  Company's  stock option plan and  1,200,000  shares of Class B Common
Stock ("Class B Stock"), having two votes per share. Each share of Class B stock
is owned by the Lynch Corporation ("Lynch") and is convertible into one share of
Class A Stock upon the transfer thereof by Lynch or at Lynch's option. The Class
B stock has no  established  trading  market,  although it can be converted into
Class A Stock which is traded on the AMEX.  The 100,000  Shares that the Company
is offering to purchase represent  approximately 7.4% of all outstanding shares,
or approximately 3.7% on a fully diluted basis (assuming conversion of all Class
B Stock and the exercise of all outstanding stock Options.)

The Company paid a regular quarterly dividend of $.02 per share of Class A Stock
on January  22,  1999,  to  shareholders  of record at the close of  business on
January 7, 1999.

Shareholders who are participants in the Company's  Employee Stock Purchase Plan
or the Company's Stock Purchase Plan for Independent Contractors  (collectively,
the "Stock  Purchase  Plans") may  instruct  American  Stock  Transfer and Trust
Company (the "Stock  Purchase Plan Agent"),  to tender all or part of the Shares
attributable  to the  participant's  account  in the  Stock  Purchase  Plans  by
following the instructions set forth in "Procedure for Tendering Shares -- Stock
Purchase Plans" in Section 3.

The Shares are listed and traded on the  American  Stock  Exchange  (the "AMEX")
under the symbol "MG." On February  19,  1999,  the last full trading day on the
AMEX prior to the  announcement of the Offer,  the closing per Share sales price
as reported  on the AMEX was $6.63.  THE COMPANY  URGES  SHAREHOLDERS  TO OBTAIN
CURRENT QUOTATIONS ON THE MARKET PRICE OF THE SHARES.

<PAGE>



                                    THE OFFER

1.  NUMBER OF SHARES; PRORATION.

Upon the terms and subject to the  conditions  of the Offer,  the  Company  will
accept for payment (and thereby  purchase)  100,000 Shares or such lesser number
of Shares as are validly  tendered before the Expiration Date (and not withdrawn
in accordance with Section 4) at a net cash price  (determined in the manner set
forth  below) not greater  than  $10.00 nor less than $8.50 per Share.  The term
"Expiration Date" means 12:00 Midnight, New York City time, on Friday, March 19,
1999,  unless and until the Company in its sole  discretion  shall have extended
the  period of time  during  which the  Offer is open,  in which  event the term
"Expiration Date" shall refer to the latest time and date at which the Offer, as
so extended by the Company,  shall expire.  See Section 15 for a description  of
the  Company's  right to extend the time  during  which the Offer is open and to
delay,  terminate  or amend the  Offer.  Subject  to  Section 2, if the Offer is
oversubscribed,  Shares  tendered  at or below the  Purchase  Price  before  the
Expiration  Date will be  eligible  for  proration.  The  proration  period also
expires on the Expiration Date.

The Company  will,  upon the terms and subject to the  conditions  of the Offer,
determine a single per Share  Purchase Price that it will pay for Shares validly
tendered and not withdrawn pursuant to the Offer, taking into account the number
of Shares so tendered and the prices  specified by tendering  shareholders.  The
Company will select the lowest  Purchase Price that will allow it to buy 100,000
Shares validly tendered and not withdrawn  pursuant to the Offer (or such lesser
number as are validly  tendered at prices not greater  than $10.00 nor less than
$8.50 per Share).  The Company  reserves the right, in its sole  discretion,  to
purchase more than 100,000 Shares pursuant to the Offer,  but does not currently
plan to do so.  The Offer is not  conditioned  on any  minimum  number of Shares
being tendered. In accordance with applicable  regulations of the Securities and
Exchange Commission (the "Commission"), the Company may purchase pursuant to the
Offer an additional amount of Shares not to exceed 2% of the outstanding  Shares
without  amending  or  extending  the Offer.  If (i) the  Company  increases  or
decreases the price to be paid for Shares,  the Company  increases the number of
Shares  being  sought and such  increase  in the number of Shares  being  sought
exceeds 2% of the  outstanding  Shares,  or the Company  decreases the number of
Shares  being  sought  and (ii) the  Offer is  scheduled  to  expire at any time
earlier than the  expiration of a period ending on the tenth  business day from,
and  including,  the date that  notice of such  increase  or  decrease  is first
published,  sent or given in the manner  specified in Section 15, the Offer will
be extended  until the  expiration  of such  period of ten  business  days.  For
purposes  of the Offer,  a  "business  day" means any day other than a Saturday,
Sunday or  federal  holiday  and  consists  of the time  period  from 12:01 a.m.
through 12:00 Midnight, New York City time.

THE OFFER IS NOT CONDITIONED ON ANY MINIMUM NUMBER OF SHARES BEING TENDERED. THE
OFFER IS, HOWEVER, SUBJECT TO CERTAIN OTHER CONDITIONS SEE SECTION 6.


<PAGE>

In accordance with Instruction 5 of the Letter of Transmittal,  each shareholder
desiring to tender  Shares must (i) specify the price (not  greater  than $10.00
nor less than $8.50 per Share) at which such  shareholder is willing to have the
Company  purchase  Shares  or (ii)  elect  to  have  such  shareholder's  Shares
purchased at a price determined by the Dutch Auction tender process, which could
result in such Shares being  purchased at the minimum  price of $8.50 per Share.
As promptly as practicable  following the Expiration  Date, the Company will, in
its sole  discretion,  determine the Purchase Price (not greater than $10.00 nor
less than $8.50 per Share) that it will pay for Shares validly  tendered and not
withdrawn  pursuant to the Offer,  taking  into  account the number of Shares so
tendered and the prices  specified by tendering  shareholders.  The Company will
pay the Purchase Price for all Shares  validly  tendered prior to the Expiration
Date at prices at or below the Purchase Price and not withdrawn,  upon the terms
and subject to the conditions of the Offer. All Shares not purchased pursuant to
the Offer,  including  Shares tendered at prices greater than the Purchase Price
and Shares not purchased because of proration, will be returned to the tendering
shareholders at the Company's  expense as promptly as practicable  following the
Expiration Date.

If the number of Shares validly  tendered at or below the Purchase Price and not
withdrawn  prior to the Expiration  Date is less than or equal to 100,000 Shares
(or such greater number of Shares as the Company may elect to purchase  pursuant
to the Offer), the Company will, upon the terms and subject to the conditions of
the Offer, purchase at the Purchase Price all Shares so tendered.

Priority.  Upon the terms and  subject to the  conditions  of the Offer,  in the
event  that  prior to the  Expiration  Date more than  100,000  Shares  (or such
greater  number of Shares as the Company  may elect to purchase  pursuant to the
Offer) are validly  tendered at or below the Purchase  Price and not  withdrawn,
the Company will purchase such validly tendered Shares in the following order of
priority:

         (i)      all Shares validly tendered at or below the Purchase Price and
                  not  withdrawn  prior  to the  Expiration  Date by any Odd Lot
                  Owner (as defined in Section 2) who:

                   (a)     tenders all Shares (excluding Shares  attributable to
                           individual   accounts  under  the  Company's   401(k)
                           Savings  Plan (the  "Savings  Plan"),  but  including
                           Shares  attributable to individual accounts under the
                           Company's Stock Purchase Plans) beneficially owned by
                           such  Odd Lot  Owner  at  below  the  Purchase  Price
                           (partial   tenders   will   not   qualify   for  this
                           preference); and

                   (b)     completes the box captioned  "Odd Lots" on the Letter
                           of Transmittal  (or, in the case of  participants  in
                           the Stock  Purchase  Plans  holding an  aggregate  of
                           fewer  than  100  Shares,  the  Stock  Purchase  Plan
                           Direction Form sent to such participants (see Section
                           3)) and, if  applicable,  on the Notice of Guaranteed
                           Delivery; and

          (ii)    after  purchase  of all of the  foregoing  Shares,  all  other
                  Shares validly tendered at or below the Purchase Price and not
                  withdrawn prior to the Expiration Date on a pro rata basis.


<PAGE>

Proration.  In the event that  proration of tendered  Shares is  required,  the
Company will  determine the final  proration  factor as promptly as  practicable
after the  Expiration  Date.  Proration for each  shareholder  tendering  Shares
(other than Odd Lot Owners)  shall be based on the ratio of the number of Shares
tendered by such  shareholder at or below the Purchase Price to the total number
of Shares tendered by all  shareholders  (other than Odd Lot Owners) at or below
the Purchase Price. This ratio will be applied to shareholders  tendering Shares
(other  than Odd Lot  Owners) to  determine  the  number of Shares  that will be
purchased from each such shareholder pursuant to the Offer. Although the Company
does not expect to be able to announce the final results of such proration until
approximately  seven business days after the  Expiration  Date, it will announce
preliminary  results of  proration by press  release as promptly as  practicable
after the Expiration Date.  Shareholders can obtain such preliminary information
from the Information Agent and may be able to obtain such information from their
brokers.

As described in Section 14, the number of Shares that the Company will  purchase
from a shareholder may affect the United States federal income tax  consequences
to  the  shareholder  of  such  purchase  and  therefore  may be  relevant  to a
shareholder's  decision  whether to tender  Shares.  The  Letter of  Transmittal
affords each  tendering  shareholder  the  opportunity to designate the order of
priority in which Shares tendered are to be purchased in the event of proration.

This Offer to Purchase and the related Letter of  Transmittal  will be mailed to
record  holders  of Shares as of  February  19,  1999 and will be  furnished  to
brokers,  banks and similar persons whose names, or the names of whose nominees,
appear on the Company's  shareholder  list or, if applicable,  who are listed as
participants in a clearing  agency's  security  position  listing for subsequent
transmittal to beneficial owners of Shares.

2.  TENDERS BY OWNERS OF FEWER THAN 100 SHARES.

The Company,  upon the terms and subject to the  conditions  of the Offer,  will
accept for purchase,  without proration, all Shares validly tendered at or below
the Purchase Price and not withdrawn on or prior to the Expiration Date by or on
behalf of  shareholders  who  beneficially  owned as of the close of business on
February 19, 1999, and continue to beneficially  own as of the Expiration  Date,
an  aggregate  of fewer  than  100  Shares,  excluding  Shares  attributable  to
individual accounts under the Savings Plan, but including Shares attributable to
individual  accounts  under the Stock  Purchase  Plans ("Odd Lot  Owners").  See
Section 1. To avoid proration,  however, an Odd Lot Owner must validly tender at
or below the Purchase Price all such Shares that such Odd Lot Owner beneficially
owns. This preference is not available to partial tenders or to owners of 100 or
more  Shares in the  aggregate  (excluding  Shares  attributable  to  individual
accounts under the Savings Plan, but including Shares attributable to individual
accounts  under the Stock  Purchase  Plans),  even if such owners have  separate
stock  certificates for fewer than 100 such Shares. Any Odd Lot Owner wishing to
tender all such Shares  beneficially owned by such shareholder  pursuant to this
Offer must  complete the box captioned  "Odd Lots" in the Letter of  Transmittal
(or, with respect to  participants  in the Stock  Purchase Plans who are Odd Lot
Owners,  the Stock Purchase Plan Direction Form sent to such  participants) and,
if applicable,  on the Notice of Guaranteed  Delivery and must properly indicate
in the section  entitled "Price (In Dollars) Per Share At Which Shares Are Being
Tendered" in the Letter of  Transmittal  (or the Stock  Purchase Plan  Direction
Form, if applicable) the price at which such Shares are being  tendered,  or may
elect to have all of such shareholder's Shares (excluding Shares attributable to
individual accounts under the Savings Plan, but including Shares attributable to
individual  accounts under the Stock Purchase  Plans)  purchased at the Purchase
Price   determined  by  the  Dutch  Auction  tender  process.   See  Section  3.
Shareholders  owning an  aggregate  of less than 100  Shares  whose  Shares  are
purchased  pursuant  to the Offer  will  avoid  both the  payment  of  brokerage
commissions  and any  applicable  odd lot  discounts  payable on a sale of their
Shares in transactions on a stock exchange, including the AMEX.


<PAGE>

As of  February  19,  1999,  there were  approximately  155 holders of record of
Shares and, the Company estimates there were approximately 783 beneficial owners
of shares.  Approximately 12 holders of record held individually  fewer than 100
Shares and held in the aggregate  approximately 274 Shares. Because of the large
number of Shares  held in the names of  brokers  and  nominees,  the  Company is
unable to estimate the number of  beneficial  owners of fewer than 100 Shares or
the aggregate number of Shares they own.

The Company also reserves the right, but will not be obligated,  to purchase all
Shares duly  tendered by any  shareholder  who tendered any Shares  beneficially
owned at or below the Purchase  Price and who, as a result of  proration,  would
then  beneficially  own an  aggregate  of fewer than 100 Shares.  If the Company
exercises this right,  it will increase the number of Shares that it is offering
to purchase in the Offer by the number of Shares purchased  through the exercise
of such right.

3.  PROCEDURE FOR TENDERING SHARES.

Proper  Tender of  Shares.  For Shares to be validly  tendered  pursuant  to the
Offer:

         (i)      the  certificates  for such Shares (or confirmation of receipt
                  of such  Shares  pursuant  to the  procedures  for  book-entry
                  transfer set forth below),  together with a properly completed
                  and duly executed  Letter of Transmittal  (or manually  signed
                  facsimile thereof) with any required signature guarantees,  or
                  an Agent's Message in connection  with a book-entry  transfer,
                  in each case together with any other documents required by the
                  Letter  of  Transmittal,  must  be  received  prior  to  12:00
                  Midnight,  New York City time, on the  Expiration  Date by the
                  Depositary  at its address set forth on the back cover of this
                  Offer to Purchase; or

         (ii)     the  tendering  shareholder  must comply  with the  guaranteed
                  delivery procedure set forth below.

AS SPECIFIED IN  INSTRUCTION 5 OF THE LETTER OF  TRANSMITTAL,  EACH  SHAREHOLDER
DESIRING TO TENDER SHARES PURSUANT TO THE OFFER MUST EITHER (A) CHECK THE BOX IN
THE SECTION OF THE LETTER OF  TRANSMITTAL  CAPTIONED  "SHARES  TENDERED AT PRICE
DETERMINED BY DUTCH AUCTION" OR (B) CHECK ONE OF THE BOXES IN THE SECTION OF THE
LETTER OF  TRANSMITTAL  CAPTIONED  "SHARES  TENDERED  AT A PRICE  DETERMINED  BY
SHAREHOLDER."

A SHAREHOLDER WHO WISHES TO MAXIMIZE THE CHANCE THAT SUCH SHAREHOLDER'S  SHARES
WILL BE  PURCHASED AT THE  RELEVANT  PURCHASE  PRICE SHOULD CHECK THE BOX ON THE
LETTER OF  TRANSMITTAL  MARKED  "SHARES  TENDERED AT PRICE  DETERMINED  BY DUTCH
AUCTION."  NOTE THAT THIS  ELECTION  COULD RESULT IN SUCH  SHAREHOLDER'S  SHARES
BEING  PURCHASED  AT THE MINIMUM  PRICE OF $8.50 PER SHARE.  A  SHAREHOLDER  WHO
WISHES TO  INDICATE  A  SPECIFIC  PRICE (IN  MULTIPLES  OF $.125) AT WHICH  SUCH
SHAREHOLDER'S  SHARES  ARE BEING  TENDERED  MUST  CHECK A BOX UNDER THE  SECTION
CAPTIONED  "SHARES TENDERED AT PRICE DETERMINED BY SHAREHOLDER" OF THE LETTER OF
TRANSMITTAL  IN THE TABLE LABELED  "PRICE (IN DOLLARS) PER SHARE AT WHICH SHARES
ARE BEING  TENDERED." A SHAREHOLDER WHO WISHES TO TENDER SHARES AT MORE THAN ONE
PRICE MUST COMPLETE SEPARATE LETTERS OF TRANSMITTAL FOR EACH PRICE AT WHICH SUCH
SHARES ARE BEING  TENDERED.  THE SAME SHARES CANNOT BE TENDERED AT MORE THAN ONE
PRICE.


<PAGE>

A TENDER OF SHARES WILL BE PROPER IF, AND ONLY IF, ON THE LETTER OF  TRANSMITTAL
EITHER THE BOX IN THE SECTION  CAPTIONED "SHARES TENDERED AT PRICE DETERMINED BY
DUTCH AUCTION" OR ONE OF THE BOXES IN THE SECTION  CAPTIONED "SHARES TENDERED AT
PRICE DETERMINED BY SHAREHOLDER" IS CHECKED.

Odd Lot Owners who tender all Shares must  complete  the section  entitled  "Odd
Lots" on the Letter of Transmittal (or, in the case of participants in the Stock
Purchase  Plans who are Odd Lot Owners,  the Stock  Purchase Plan Direction Form
sent to such participants (see Stock Purchase Plans, below)) and, if applicable,
on the Notice of Guaranteed  Delivery,  in order to qualify for the preferential
treatment available to Odd Lot Owners as set forth in Section 2.

Signature Guarantees and Method of Delivery.  No signature guarantee is required
on the Letter of  Transmittal  if (i) the Letter of Transmittal is signed by the
registered  holder of the Shares  (which  term,  for  purposes of this  Section,
includes any  participant  in The  Depository  Trust  Company  (the  "Book-Entry
Transfer  Facility")  whose name appears on a security  position  listing as the
holder of the Shares) tendered therewith and payment and delivery are to be made
directly to such registered  holder, or (ii) Shares are tendered for the account
of a firm or other  entity  that is a member in good  standing  of the  Security
Transfer Agent's Medallion Program,  or the Stock Exchange Medallion Program (an
"Eligible  Institution").  In this  regard see  Section 5 for  information  with
respect to applicable  stock transfer taxes. In all other cases,  all signatures
on the Letter of Transmittal must be guaranteed by an Eligible Institution.  See
Instruction 1 of the Letter of Transmittal. If a certificate representing Shares
is  registered  in the name of a person  other  then the  signer  of a Letter of
Transmittal,  or if payment is to be made,  or Shares not  purchased or tendered
are  to  be  returned,  to a  person  other  than  the  registered  holder,  the
certificate  must be endorsed or accompanied by an appropriate  stock power,  in
either case signed exactly as the name of the  registered  holder appears on the
certificate,  with the signature on the certificate or stock power guaranteed by
an Eligible Institution.  In all cases, payment for Shares tendered and accepted
for payment  pursuant to the Offer will be made only after timely receipt by the
Depositary  of  certificates  for such  Shares  (or a timely  confirmation  of a
book-entry  transfer  of  such  Shares  into  the  Depositary's  account  at the
Book-Entry  Transfer Facility as described below), a properly completed and duly
executed  Letter of Transmittal (or manually signed  facsimile  thereof),  or an
Agent's  Message in  connection  with a book-entry  transfer,  together with any
other documents required by the Letter of Transmittal.

THE METHOD OF DELIVERY  OF ALL  DOCUMENTS,  INCLUDING  SHARE  CERTIFICATES,  THE
LETTER OF TRANSMITTAL AND ANY OTHER REQUIRED  DOCUMENTS,  IS AT THE ELECTION AND
RISK OF THE TENDERING SHAREHOLDER.  IF DELIVERY IS BY MAIL, REGISTERED MAIL WITH
RETURN RECEIPT REQUESTED, PROPERLY INSURED, IS RECOMMENDED.

Book-Entry  Delivery.  The Depositary  will establish an account with respect to
the Shares at the Book-Entry  Transfer Facility for purposes of the Offer within
two  business  days  after the date of this  Offer to  Purchase.  Any  financial
institution that is a participant in the Book-Entry  Transfer  Facility's system
may make  book-entry  delivery of the Shares by causing the Book-Entry  Transfer
Facility to transfer  such Shares into the  Depositary's  account in  accordance
with the Book-Entry Transfer Facility's procedure for such transfer. Even though
delivery  of  Shares  may be  effected  through  book-entry  transfer  into  the
Depositary's  account at the Book-Entry Transfer Facility,  a properly completed
and duly executed Letter of Transmittal (or manually signed facsimile  thereof),
with any required  signature  guarantees,  or an Agent's  Message,  in each case
together with any other required  documents must, in any case, be transmitted to
and received by the  Depositary  at one of its  addresses  set forth on the back
cover of this Offer to Purchase prior to the Expiration  Date, or the guaranteed
delivery  procedure  set forth below must be  followed.  The  confirmation  of a
book-entry  transfer of Shares into the  Depositary's  account at the Book-Entry
Transfer  Facility as  described  above is  referred to herein as a  "Book-Entry
Confirmation."  DELIVERY  OF THE LETTER OF  TRANSMITTAL  AND ANY OTHER  REQUIRED
DOCUMENTS TO THE BOOK-ENTRY  TRANSFER  FACILITY DOES NOT CONSTITUTE  DELIVERY TO
THE DEPOSITARY.


<PAGE>

The  term  "Agent's  Message"  means a  message  transmitted  by the  Book-Entry
Transfer  Facility to, and received by, the  Depositary  and forming a part of a
Book-Entry Confirmation,  which states that the Book-Entry Transfer Facility has
received  an  express  acknowledgment  from the  participant  in the  Book-Entry
Transfer  Facility  tendering the Shares that such  participant has received and
agrees  to be  bound by the  terms of the  Letter  of  Transmittal  and that the
Company may enforce such agreement against the participant.

Guaranteed  Delivery.  If a shareholder desires to tender Shares pursuant to the
Offer and such  shareholder's  Share  certificates  cannot be  delivered  to the
Depositary  prior to the  Expiration  Date  (or the  procedures  for  book-entry
transfer  cannot be  completed  on a timely  basis) or time will not  permit all
required  documents to reach the  Depositary  before the Expiration  Date,  such
Shares  may  nevertheless  be  tendered  provided  that  all  of  the  following
conditions are satisfied:

         (i)      such tender is made by or through an Eligible Institution;

         (ii)     the Depositary  receives (by hand,  mail,  overnight  courier,
                  telegram  or  facsimile  transmission),  on or  prior  to  the
                  Expiration Date, a properly completed and duly executed Notice
                  of Guaranteed  Delivery  substantially in the form the Company
                  has provided with this Offer to Purchase (indicating the price
                  at which the  Shares  are being  tendered),  including  (where
                  required) a signature guarantee by an Eligible  Institution in
                  the form set forth in such Notice of Guaranteed Delivery; and

         (iii)    the  certificates  for all tendered  Shares in proper form for
                  transfer  (or  confirmation  of  book-entry  transfer  of such
                  Shares  into  the  Depositary's   account  at  the  Book-Entry
                  Transfer  Facility),  together  with a properly  completed and
                  duly  executed  Letter  of  Transmittal  (or  manually  signed
                  facsimile thereof) and any required signature  guarantees (or,
                  in the case of book-entry  transfer,  an Agent's  Message) and
                  any other documents required by the Letter of Transmittal, are
                  received by the  Depositary no later than 5:00 p.m.,  New York
                  City time,  on the third AMEX  trading  day after the date the
                  Depositary receives such Notice of Guaranteed Delivery.

Return of Unpurchased  Shares.  If any tendered Shares are not purchased,  or if
less than all Shares  evidenced by a  shareholder's  certificates  are tendered,
certificates for unpurchased  Shares will be returned as promptly as practicable
after  the  expiration  or  termination  of the  Offer or, in the case of Shares
tendered by book-entry transfer at the Book-Entry Transfer Facility, such Shares
will  be  credited  to the  appropriate  account  maintained  by  the  tendering
shareholder at the Book-Entry Transfer Facility, in each case without expense to
such shareholder.

Backup  Federal Income Tax  Withholding.  Under the United States federal income
tax backup withholding  rules,  unless an exemption applies under the applicable
law and regulations, 31% of the gross proceeds payable to a shareholder or other
payee  pursuant to the Offer must be withheld and remitted to the United  States
Treasury,  unless the shareholder or other payee provides such person's taxpayer
identification number (employer identification number or social security number)
to the Depositary and certifies  under  penalties of perjury that such number is
correct.  Therefore,  each tendering  shareholder  should  complete and sign the
Substitute Form W-9 included as part of the Letter of Transmittal to provide the
information and certification necessary to avoid backup withholding, unless such
shareholder otherwise establishes to the satisfaction of the Depositary that the
shareholder  is  not  subject  to  backup  withholding.   Certain   shareholders
(including,  among others, all corporations and certain foreign shareholders (in
addition to foreign  corporations))  are not subject to these backup withholding
and reporting requirements.  In order for a foreign shareholder to qualify as an
exempt  recipient,  that shareholder must submit an IRS Form W-8 or a Substitute
Form W-9,  signed under  penalties of perjury,  attesting to that  shareholder's
exempt  status.  Such  statements  can be  obtained  from  the  Depositary.  See
Instructions 10 and 11 of the Letter of Transmittal.  Backup  withholding is not
an  additional  tax;  any amounts so withheld  may be credited  against the U.S.
federal  income  tax  liability  of  the   beneficial   holder  subject  to  the
withholding.


<PAGE>

TO  PREVENT  BACKUP  FEDERAL  INCOME TAX  WITHHOLDING  EQUAL TO 31% OF THE GROSS
PAYMENTS MADE TO SHAREHOLDERS FOR SHARES PURCHASED  PURSUANT TO THE OFFER,  EACH
SHAREHOLDER WHO DOES NOT OTHERWISE  ESTABLISH AN EXEMPTION FROM SUCH WITHHOLDING
MUST  PROVIDE  THE   DEPOSITARY   WITH  THE   SHAREHOLDER'S   CORRECT   TAXPAYER
IDENTIFICATION  NUMBER AND PROVIDE  CERTAIN OTHER  INFORMATION BY COMPLETING THE
SUBSTITUTE FORM W-9 INCLUDED AS PART OF THE LETTER OF TRANSMITTAL.

For a discussion of certain  United States federal  income tax  consequences  to
tendering shareholders, see Section 14.

Withholding for Foreign Shareholders. Even if a foreign shareholder has provided
the required  certification  to avoid backup  withholding,  the Depositary  will
withhold  United States  federal income taxes equal to 30% of the gross payments
payable  to a foreign  shareholder  or his or her agent  unless  the  Depositary
determines  that a reduced rate of  withholding  is available  pursuant to a tax
treaty or that an exemption from  withholding  is applicable  because such gross
proceeds  are  effectively  connected  with the  conduct of a trade or  business
within  the  United  States.  For this  purpose,  a foreign  shareholder  is any
shareholder  that is not (i) a citizen or resident of the United States,  (ii) a
corporation,  partnership,  or other entity created or organized in or under the
laws of the United States, any State or any political subdivision thereof, (iii)
an  estate  the  income of which is  subject  to United  States  federal  income
taxation  regardless  of the  source  of such  income,  or  (iv) a  trust  whose
administration  is subject to the primary  supervision  of a United States court
and which has one or more United  States  fiduciaries  who have the authority to
control all  substantial  decisions  of the trust.  In order to obtain a reduced
rate of withholding pursuant to a tax treaty, a foreign shareholder must deliver
to the Depositary before the payment a properly  completed and executed IRS Form
1001 (or,  if  available,  Form  W8BEN).  In order to obtain an  exemption  from
withholding  on the grounds that the gross  proceeds  paid pursuant to the Offer
are  effectively  connected  with the conduct of a trade or business  within the
United States,  a foreign  shareholder must deliver to the Depositary a properly
completed  and  executed  IRS Form 4224 (or, if  available,  Form  W8-EC1) . The
Depositary  will determine a shareholder's  status as a foreign  shareholder and
eligibility for a reduced rate of, or exemption  from,  withholding by reference
to any  outstanding  certificates  or statements  concerning  eligibility  for a
reduced rate of, or exemption from,  withholding  unless facts and circumstances
indicate  that such  reliance is not  warranted.  A foreign  shareholder  may be
eligible  to  obtain a refund of all or a portion  of any tax  withheld  if such
shareholder meets the "complete redemption," "substantially disproportionate" or
"not  essentially  equivalent to a dividend"  test described in Section 14 or is
otherwise  able to  establish  that no tax or a  reduced  amount  of tax is due.
Backup  withholding  generally will not apply to amounts subject to the 30% or a
treaty-reduced  rate of withholding.  Foreign  shareholders are urged to consult
their own tax advisors regarding the application of United States federal income
tax  withholding,  including  eligibility  for a  withholding  tax  reduction or
exemption, and the refund procedure. See Instructions 10 and 11 of the Letter of
Transmittal.

Stock  Purchase  Plans.  As of February 19, 1999,  the Company's  Employee Stock
Purchase Plan held  approximately  1,290 Shares and the Company's Stock Purchase
Plan  for  Independent   Contractors  held  approximately  843  shares.   Shares
attributable to participants' accounts under the respective Stock Purchase Plans
will be tendered by the Stock  Purchase  Plan Agent  according  to  instructions
provided to it from participants in the respective Stock Purchase Plans.  Shares
for which the Stock  Purchase  Plan Agent has not received  timely  instructions
from participants will not be tendered.  The Stock Purchase Plan Agent will make
available  to the  participants  whose  Shares are  attributable  to  individual
accounts  under the respective  Stock Purchase Plans all documents  furnished to
shareholders  generally in connection with the Offer. Each participant will also

<PAGE>

receive a  Direction  Form upon which the  participant  may  instruct  the Stock
Purchase Plan Agent regarding the Offer.  Each  participant may direct that all,
some or none of the Shares  attributable to the participant's  account under the
respective  Stock  Purchase  Plans be  tendered  and the  price  at  which  such
participant's  Shares are to be tendered or at the Purchase Price  determined by
the Dutch Auction tender process.  All of the Shares of any participant who owns
beneficially   an  aggregate  of  fewer  than  100  Shares   (excluding   Shares
attributable to individual accounts under the Savings Plan, but including Shares
attributable to individual  accounts under the Stock Purchase Plans) and tenders
all of such Shares in accordance  with Section 2 hereof will be purchased by the
Company  without  proration.  See  Section  2. The  Company  will  also  provide
additional  information in a separate  letter with respect to the application of
the Offer to  participants in the Stock Purchase  Plans.  Participants  may only
tender Shares attributable to their individual accounts under the Stock Purchase
Plans that they have beneficially owned for more than two years. PARTICIPANTS IN
THE STOCK  PURCHASE  PLANS MAY NOT USE THE LETTER OF  TRANSMITTAL  TO DIRECT THE
TENDER OF THE SHARES ATTRIBUTABLE TO THEIR INDIVIDUAL ACCOUNTS, BUT MUST USE THE
STOCK  PURCHASE PLAN  DIRECTION  FORMS SENT TO THEM.  PARTICIPANTS  IN THE STOCK
PURCHASE  PLANS ARE URGED TO READ THE STOCK  PURCHASE PLAN  DIRECTION  FORMS AND
RELATED MATERIALS CAREFULLY.

Tendering  Shareholder's   Representation  and  Warranty;  Company's  Acceptance
Constitutes an Agreement.  It is a violation of Rule 14e-4 promulgated under the
Securities  Exchange Act of 1934, as amended (the "Exchange  Act"), for a person
acting alone or in concert with others, directly or indirectly, to tender Shares
for such person's own account unless at the time of tender and at the Expiration
Date such person has a "net long  position"  equal to or greater than the amount
tendered in (i) the Shares and will deliver or cause to be delivered such Shares
for the  purpose of tender to the  Company  within the period  specified  in the
Offer, or (ii) other securities immediately convertible into, exercisable for or
exchangeable into Shares  ("Equivalent  Securities") and, upon the acceptance of
such tender,  will acquire  such Shares by  conversion,  exchange or exercise of
such Equivalent  Securities to the extent required by the terms of the Offer and
will deliver or cause to be delivered such Shares so acquired for the purpose of
tender to the Company within the period specified in the Offer.  Rule 14e-4 also
provides a similar restriction applicable to the tender or guarantee of a tender
on behalf of another  person.  A tender of Shares made pursuant to any method of
delivery  set  forth  herein  will   constitute   the  tendering   shareholder's
representation  and warranty to the Company that (i) such shareholder has a "net
long  position" in Shares or Equivalent  Securities  being  tendered  within the
meaning of Rule 14e-4,  and (ii) such tender of Shares complies with Rule 14e-4.
The Company's  acceptance for payment of Shares  tendered  pursuant to the Offer
will constitute a binding  agreement  between the tendering  shareholder and the
Company upon the terms and subject to the conditions of the Offer.

Determinations  of  Validity;   Rejection  of  Shares;  Waiver  of  Defects;  No
Obligation  to Give Notice of Defects.  All questions as to the number of Shares
to  be  accepted,  the  price  to be  paid  therefor  and  the  validity,  form,
eligibility (including time of receipt) and acceptance for payment of any tender
of Shares will be  determined  by the  Company,  in its sole  discretion,  which
determination  shall be final and binding on all parties.  The Company  reserves
the  absolute  right to reject  any or all  tenders it  determines  not to be in
proper form or the acceptance of or payment for which may, in the opinion of the
Company's counsel, be unlawful.  The Company also reserves the absolute right to
waive any of the conditions of the Offer and any defect or  irregularity  in the
tender of any  particular  Shares or any  particular  shareholder.  No tender of
Shares  will be deemed to be properly  made until all defects or  irregularities
have been cured or waived. None of the Company, the Depositary,  the Information
Agent or any other  person is or will be obligated to give notice of any defects
or  irregularities  in tenders,  and none of them will incur any  liability  for
failure to give any such notice.

CERTIFICATES  FOR  SHARES,   TOGETHER  WITH  A  PROPERLY   COMPLETED  LETTER  OF
TRANSMITTAL AND ANY OTHER DOCUMENTS REQUIRED BY THE LETTER OF TRANSMITTAL,  MUST
BE  DELIVERED  TO THE  DEPOSITARY  AND NOT TO THE  COMPANY.  ANY SUCH  DOCUMENTS
DELIVERED TO THE COMPANY WILL NOT BE FORWARDED TO THE  DEPOSITARY  AND THEREFORE
WILL NOT BE DEEMED TO BE VALIDLY TENDERED.


<PAGE>

4.  WITHDRAWAL RIGHTS.

Except as otherwise  provided in this  Section 4, tenders of Shares  pursuant to
the  Offer  are  irrevocable.  Shares  tendered  pursuant  to the  Offer  may be
withdrawn  at any time  before the  Expiration  Date and,  unless  accepted  for
payment  by the  Company as  provided  in this  Offer to  Purchase,  may also be
withdrawn after 12:00 Midnight, New York City time, on April 16, 1999.

For a withdrawal to be effective,  the  Depositary  must receive (at its address
set forth on the back cover of this Offer to Purchase) a notice of withdrawal in
written,  telegraphic  or facsimile  transmission  form on a timely basis.  Such
notice of withdrawal must specify the name of the person who tendered the Shares
to be  withdrawn,  the  number of Shares  tendered,  the  number of Shares to be
withdrawn and the name of the registered  holder,  if different from that of the
person who tendered  such Shares.  If the  certificates  have been  delivered or
otherwise  identified  to the  Depositary,  then,  prior to the  release of such
certificates,  the  tendering  shareholder  must also submit the serial  numbers
shown on the particular  certificates evidencing the Shares and the signature on
the notice of withdrawal must be guaranteed by an Eligible  Institution  (except
in the case of Shares tendered by an Eligible Institution).  If Shares have been
tendered pursuant to the procedure for book-entry  transfer set forth in Section
3, the notice of withdrawal  must specify the name and the number of the account
at the Book-Entry Transfer Facility to be credited with the withdrawn Shares and
otherwise  comply with the procedures of such facility.  All questions as to the
form and validity,  including time of receipt,  of notices of withdrawal will be
determined by the Company, in its sole discretion,  which determination shall be
final and binding on all  parties.  None of the  Company,  the  Depositary,  the
Information Agent or any other person is or will be obligated to give any notice
of any defects or irregularities  in any notice of withdrawal,  and none of them
will incur any  liability for failure to give any such notice.  Withdrawals  may
not be rescinded,  and any Shares  properly  withdrawn will thereafter be deemed
not  tendered  for  purposes  of the  Offer.  However,  withdrawn  Shares may be
re-tendered  before the Expiration Date by again following any of the procedures
described in Section 3.

If the  Company  extends the Offer,  is delayed in its  purchase of Shares or is
unable to purchase  Shares pursuant to the Offer for any reason,  then,  without
prejudice to the Company's  rights under the Offer,  the Depositary may, subject
to applicable law, retain on behalf of the Company all tendered Shares, and such
Shares may not be  withdrawn  except to the extent  tendering  shareholders  are
entitled to withdrawal rights as described in this Section 4.

Participants in the Savings Plan or the Stock Purchase Plan should disregard the
foregoing  procedures with respect to Shares  attributable  to their  individual
accounts  under the Savings Plan,  the Stock Purchase Plan and should follow the
procedures for withdrawal  included in the applicable  letter  furnished to such
participants.

5.  PURCHASE OF SHARES AND PAYMENT OF PURCHASE PRICE.

The Company  will,  upon the terms and subject to the  conditions  of the Offer,
determine a single per Share  Purchase Price that it will pay for Shares validly
tendered and not withdrawn pursuant to the Offer, taking into account the number
of Shares so tendered and the prices  specified by tendering  shareholders,  and
will  accept for  payment  and pay for (and  thereby  purchase)  Shares  validly
tendered at or below the Purchase Price and not withdrawn as soon as practicable
after the Expiration Date. For purposes of the Offer, the Company will be deemed
to have accepted for payment (and  therefore  purchased),  subject to proration,
Shares  that  are  validly  tendered  at or below  the  Purchase  Price  and not
withdrawn  when, as and if it gives oral or written  notice to the Depositary of
its acceptance of such Shares for payment pursuant to the Offer.


<PAGE>

Upon the terms and subject to the  conditions  of the Offer,  the  Company  will
purchase  and pay a  single  per  Share  Purchase  Price  for all of the  Shares
accepted  for  payment  pursuant to the Offer as soon as  practicable  after the
Expiration  Date.  In all cases,  payment for Shares  tendered  and accepted for
payment  pursuant to the Offer will be made promptly  (subject to possible delay
in the event of proration)  but only after timely  receipt by the  Depositary of
certificates for Shares (or of a timely  Book-Entry  Confirmation of such Shares
into the Depositary's  account at the Book-Entry Transfer Facility),  a properly
completed and duly executed Letter of Transmittal (or manually signed  facsimile
thereof),  or, in the case of a book-entry transfer, an Agent's Message, in each
case together with any other required documents.

Payment for Shares  purchased  pursuant to the Offer will be made by  depositing
the aggregate  Purchase  Price therefor with the  Depositary,  which will act as
agent for tendering  shareholders for the purpose of receiving  payment from the
Company and transmitting payment to the tendering shareholders.  In the event of
proration,  the Company will  determine the  proration  factor and pay for those
tendered Shares accepted for payment as soon as practicable after the Expiration
Date.  However,  the Company  does not expect to be able to  announce  the final
results of any such proration until  approximately seven business days after the
Expiration  Date.  Under no  circumstances  will the Company pay interest on the
Purchase Price including,  without limitation,  by reason of any delay in making
payment.  Certificates  for all  Shares  not  purchased,  including  all  Shares
tendered at prices  greater than the Purchase Price and Shares not purchased due
to proration, will be returned (or, in the case of Shares tendered by book-entry
transfer,  such  Shares will be  credited  to the  account  maintained  with the
Book-Entry Transfer Facility by the participant who so delivered such Shares) as
promptly as  practicable  following the  Expiration  Date or  termination of the
Offer without  expense to the  tendering  shareholder.  In addition,  if certain
events occur,  the Company may not be obligated to purchase  Shares  pursuant to
the Offer. See Section 6.

The Company will pay all stock transfer taxes,  if any,  payable on the transfer
to it of Shares  purchased  pursuant to the Offer;  provided,  however,  that if
payment  of the  Purchase  Price  is to be made  to,  or (in  the  circumstances
permitted by the Offer) if  unpurchased  Shares are to be registered in the name
of, any person other than the registered holder, or if tendered certificates are
registered in the name of any person other than the person signing the Letter of
Transmittal,  the amount of all stock transfer taxes, if any (whether imposed on
the registered holder or such other person),  payable on account of the transfer
to such  person  will be  deducted  from  the  Purchase  Price  unless  evidence
satisfactory to the Company of the payment of such taxes or exemption  therefrom
is submitted. See Instruction 7 of the Letter of Transmittal.

Any tendering  shareholder or other payee who fails to complete fully,  sign and
return to the Depositary the Substitute  Form W-9 included as part of the Letter
of  Transmittal  may be subject  to  required  backup  U.S.  federal  income tax
withholding of 31% of the gross proceeds paid to such shareholder or other payee
pursuant to the Offer. See Section 3. Also see Section 3 regarding U.S.
federal income tax consequences for foreign shareholders.

6.  CERTAIN CONDITIONS OF THE OFFER.

Notwithstanding  any other  provision  of the Offer,  the  Company  shall not be
required to accept for payment, purchase or pay for any Shares tendered, and may
terminate or amend the Offer or may postpone the  acceptance  for payment of, or
the purchase of and the payment for Shares  tendered,  subject to Rule  13e-4(f)
promulgated under the Exchange Act, if at any time on or after February 22, 1999
and prior to the time of payment  for any such Shares  (whether  any Shares have
theretofore  been  accepted for  payment,  purchased or paid for pursuant to the
Offer)  any of the  following  events  shall have  occurred  (or shall have been
determined by the Company to have occurred)  that, in the Company's  judgment in
any such case and regardless of the circumstances giving rise thereto (including
any action or omission to act by the Company),  makes it  inadvisable to proceed
with the Offer or with such acceptance for payment or payment:


<PAGE>

         (a)      there  shall have been  threatened,  instituted  or be pending
                  before any court,  agency,  authority  or other  tribunal  any
                  action,  suit or proceeding by any government or governmental,
                  regulatory  or  administrative  agency or  authority or by any
                  other  person,  domestic,  foreign  or  supranational,  or any
                  judgment,  order or  injunction  entered,  enforced  or deemed
                  applicable by any such court,  authority,  agency or tribunal,
                  which (i) challenges or seeks to make illegal,  or to delay or
                  otherwise  directly or  indirectly  to  restrain,  prohibit or
                  otherwise  affect the making of the Offer,  the acquisition of
                  Shares  pursuant to the Offer or is  otherwise  related in any
                  manner to, or otherwise  affects,  the Offer or (ii) could, in
                  the  sole  judgment  of the  Company,  materially  affect  the
                  business,   condition   (financial  or   otherwise),   income,
                  operations  or prospects of the Company and its  subsidiaries,
                  taken as a whole,  or otherwise  materially  impair in any way
                  the contemplated future conduct of the business of the Company
                  and its  subsidiaries,  taken as a whole, or materially impair
                  the Offer's contemplated benefits to the Company; or

         (b)      there shall have been any action  threatened or taken,  or any
                  approval withheld, or any statute, rule or regulation invoked,
                  proposed,  sought,  promulgated,  enacted,  entered,  amended,
                  enforced  or  deemed  to be  applicable  to the  Offer  or the
                  Company  or any  of its  subsidiaries,  by any  government  or
                  governmental, regulatory or administrative authority or agency
                  or tribunal, domestic, foreign or supranational, which, in the
                  sole  judgment  of the  Company,  would or might  directly  or
                  indirectly  result in any of the  consequences  referred to in
                  clause (i) or (ii) of paragraph (a) above; or

         (c)      there shall have occurred (i) the  declaration  of any banking
                  moratorium  or any  suspension of payments in respect of banks
                  in the United  States  (whether  or not  mandatory);  (ii) any
                  general suspension of trading in, or limitation on prices for,
                  securities on any United States national  securities  exchange
                  or in the over-the-counter market; (iii) the commencement of a
                  war, armed  hostilities or any other national or international
                  crisis  directly or indirectly  involving  the United  States;
                  (iv)  any  limitation   (whether  or  not  mandatory)  by  any
                  governmental, regulatory or administrative agency or authority
                  on, or any event  which,  in the sole  judgment of the Company
                  might materially  affect,  the extension of credit by banks or
                  other  lending  institutions  in the  United  States;  (v) any
                  significant  decrease in the market  price of the Shares or in
                  the market prices of equity securities generally in the United
                  States  or  any  change  in  the  general  political,  market,
                  economic  or  financial  conditions  in the  United  States or
                  abroad  that could have in the sole  judgment of the Company a
                  material adverse effect on the business,  condition (financial
                  or otherwise),  income, operations or prospects of the Company
                  and its  subsidiaries,  taken as a whole, or on the trading in
                  the Shares or on the proposed  financing of the Offer; (vi) in
                  the case of any of the  foregoing  existing at the time of the
                  announcement   of  the  Offer,  a  material   acceleration  or
                  worsening  thereof;  or (vii) any  decline  in either  the Dow
                  Jones Industrial  Average or the S&P 500 Composite Index by an
                  amount in excess of 10% measured from the close of business on
                  February 19, 1999; or


<PAGE>

         (d)      any  change  shall  occur or be  threatened  in the  business,
                  condition  (financial  or  otherwise),  income,  operations or
                  prospects  of the  Company  and its  subsidiaries,  taken as a
                  whole,  which in the sole judgment of the Company is or may be
                  material to the Company and its subsidiaries taken as a whole;
                  or

         (e)      a tender or exchange  offer with respect to some or all of the
                  Shares  (other  than the  Offer),  or a merger or  acquisition
                  proposal for the Company, shall have been proposed,  announced
                  or  made  by  another  person  or  shall  have  been  publicly
                  disclosed,  or the  Company  shall have  learned  that (i) any
                  person or "group"  (within the meaning of Section  13(d)(3) of
                  the  Exchange   Act)  has  acquired  or  proposes  to  acquire
                  beneficial ownership of more than 5% of the outstanding Shares
                  whether through the  acquisition of stock,  the formation of a
                  group,  the grant of any option or right, or otherwise  (other
                  than as  disclosed  in a Schedule  13D or 13G on file with the
                  Commission  on February  19,  1999) or (ii) any such person or
                  group that on or prior to  February  19, 1999 had filed such a
                  Schedule with the Commission thereafter shall have acquired or
                  shall propose to acquire  whether  through the  acquisition of
                  stock,  the  formation of a group,  the grant of any option or
                  right, or otherwise, beneficial ownership of additional Shares
                  representing 2% or more of the outstanding Shares; or

         (f)      any person or group shall have filed a Notification and Report
                  Form under the Hart-Scott-Rodino Antitrust Improvements Act of
                  1976, as amended,  reflecting an intent to acquire the Company
                  or any of its Shares.

The foregoing  conditions are for the Company's sole benefit and may be asserted
by the Company regardless of the circumstances giving rise to any such condition
(including  any  action  or  inaction  by the  Company)  or may be waived by the
Company in whole or in part.  The Company's  failure at any time to exercise any
of the foregoing rights shall not be deemed a waiver of any such right, and each
such right shall be deemed an ongoing right that may be asserted at any time and
from time to time. In certain  circumstances,  if the Company  waives any of the
foregoing  conditions,  it may be required to extend the Expiration  Date of the
Offer. Any  determination  by the Company  concerning the events described above
and any related judgment or decision by the Company regarding the inadvisability
of  proceeding  with the purchase of or payment for any Shares  tendered will be
final and binding on all parties.


<PAGE>

7.  PRICE RANGE OF SHARES; DIVIDENDS.

The Shares are listed and traded on the AMEX under the symbol  "MG." The Company
does not pay dividends on the Shares.  The high and low closing sales prices per
Share on the AMEX as compiled from published  financial  sources for the periods
indicated are listed below:

                                                                  CASH DIVIDENDS
                                                 HIGH        LOW    PER SHARE

1996
  First Quarter...............................    9.38       7.56      $.02
  Second Quarter..............................    9.75       8.00      $.02
  Third Quarter...............................    9.19       7.25      $.02
  Fourth Quarter..............................    7.75       7.13      $.02
1997                                                                  
  First Quarter...............................    8.38       7.00      $.02
  Second Quarter..............................   10.25       8.25      $.02
  Third Quarter...............................   10.25       8.38      $.02
  Fourth Quarter..............................   10.38       8.88      $.02
1998                                                                  
  First Quarter...............................   10.25       8.75      $.02
  Second Quarter..............................   11.63       9.50      $.02
  Third Quarter...............................   10.19       6.50      $.02
  Fourth Quarter..............................    7.75       6.88      $.02
1999                                                                  
  First Quarter (through February 19, 1999)...    7.44       6.63      $.02
                                                                
The closing per Share sales price as reported on the AMEX on February  19, 1999,
the last full trading day before the  announcement of the Offer,  was $6.63. THE
COMPANY URGES  SHAREHOLDERS TO OBTAIN CURRENT  QUOTATIONS OF THE MARKET PRICE OF
THE SHARES.

8.  BACKGROUND AND PURPOSE OF THE OFFER; CERTAIN EFFECTS OF THE OFFER.

The  Company  is  offering  to  purchase  its Class A Stock  because  management
believes  that the  current  share  price  is below  its  intrinsic  value  and,
accordingly,  constitutes  a good  investment.  The Company also intends for the
Offer to complement its recent efforts to acquire  additional  shares of Class A
Stock in the open market.  The Company has  encountered  difficulty in acquiring
shares of its common stock in open-market  purchases,  and the Offer is intended
to assist these efforts.

 The  Company  anticipates  that  substantially  all of the funds  necessary  to
consummate the Offer will be provided  through secured  borrowings under its New
Credit  Agreement,  with the  remaining  amount  to come  from  cash held by the
Company.  The Company has  reserved  the right to extend the length of the Offer
and increase the number of Shares it is willing to repurchase.

The Board of Directors believes that, given the Company's businesses, assets and
prospects,  the  purchase of the Shares  pursuant to the Offer is an  attractive
investment  that will benefit the Company and its  remaining  shareholders.  The
Board of  Directors  also  believes  that the Offer  complements  the  Company's
ongoing efforts to purchase shares of its Class A Stock in the open market.  The
Company has  encountered  difficulty in acquiring  shares of its common stock in
open-market  purchases,  and the Offer is intended to assist these efforts.  The
Company  believes that the purchase of Shares is  consistent  with its long-term
goals of  maximizing  shareholder  return  and is  consistent  with  its  recent
purchases of outstanding Shares, which are intended to assist in this objective.
After the Offer is completed,  the Company believes it will have sufficient cash
flow and access to other sources of capital in order to fund its working capital
needs and provide for its current capital expenditure requirements as well as to
fund its  growth  initiatives,  including  building  its  businesses  and making

<PAGE>

strategic  acquisitions.  The Offer provides  shareholders who are considering a
sale of all or a portion of their Shares the  opportunity to determine the price
or prices (not  greater than $10.00 nor less than $8.50 per Share) at which they
are  willing to sell  their  Shares  and,  if any of such  Shares are  purchased
pursuant to the Offer,  to sell those Shares for cash to the Company without the
usual costs  associated  with a market  sale.  The Offer gives  shareholders  an
opportunity to sell their Shares at a price greater than the  prevailing  market
prices of the Shares  immediately  prior to the  announcement of the Offer.  The
Offer would also allow Odd Lot Owners whose Shares are purchased pursuant to the
Offer to avoid both the payment of brokerage  commissions and any applicable odd
lot  discounts  payable on sales of odd lots on a  securities  exchange.  To the
extent the purchase of Shares in the Offer  results in a reduction in the number
of shareholders of record, the costs to the Company for services to shareholders
should be reduced. Shareholders who determine not to accept the Offer (including
Lynch and the Company's  directors and executive  officers)  will increase their
proportionate  interest in the Company's equity,  and therefore in the Company's
future earnings and assets,  subject to the Company's right to issue  additional
Shares and other equity  securities in the future.  While Lynch has the power to
control the Company at the present time through its existing stock ownership and
voting rights,  this proportionate  increase in ownership would permit Lynch, if
it so desired,  to sell shares of the Company's  Common Stock without  adversely
affecting its current control position.

In  connection  with the  Offer,  the  Company  has  suspended  its  open-market
repurchase  program under which the Company's  Board of Directors has authorized
the  purchase  of up to  250,000  shares of Class A Stock at  various  dates and
market  prices.  As of February 19, 1999,  the Company had  repurchased  183,218
shares of Class A Stock  pursuant to this  repurchase  program.  The Company may
well, in the future,  authorize the repurchase of additional  Shares on the open
market,  in  privately  negotiated   transactions,   through  tender  offers  or
otherwise.  In addition,  Lynch may elect to purchase  additional  Shares in the
future on the open-market, in privately negotiated transactions,  through tender
offers or  otherwise.  Any such  purchases  may be on the same terms or on terms
that are more or less  favorable  to  shareholders  than the terms of the Offer.
However, under the Exchange Act rules, the Company and its affiliates (including
Lynch) are  prohibited  from  purchasing  any Shares other than  pursuant to the
Offer,  until at least ten business days after the Expiration Date. Any possible
future purchases by the Company or Lynch will depend on many factors,  including
the market price of the Shares, the results of the Offer, the Company's business
and financial position and general economic and market conditions.

THE BOARD OF  DIRECTORS  OF THE  COMPANY HAS  APPROVED  THE MAKING OF THE OFFER.
HOWEVER,  SHAREHOLDERS  MUST MAKE THEIR OWN  DECISIONS  WHETHER TO TENDER SHARES
AND,  IF SO, HOW MANY  SHARES TO TENDER AND THE PRICE OR PRICES AT WHICH  SHARES
SHOULD BE  TENDERED.  NEITHER THE COMPANY NOR ITS BOARD OF  DIRECTORS  MAKES ANY
RECOMMENDATION  TO ANY  SHAREHOLDER  AS TO  WHETHER  TO TENDER OR  REFRAIN  FROM
TENDERING  SHARES  AND  NEITHER  THE  COMPANY  NOR ITS  BOARD OF  DIRECTORS  HAS
AUTHORIZED  ANY PERSON TO MAKE ANY SUCH  RECOMMENDATION.  THE  COMPANY  HAS BEEN
ADVISED THAT ITS DIRECTORS,  EXECUTIVE  OFFICERS AND CONTROLLING  SHAREHOLDER DO
NOT INTEND TO TENDER ANY SHARES PURSUANT TO THE OFFER.

Shares that the  Company  acquires  pursuant  to the Offer will become  Treasury
Shares which will be available for  re-issuance by the Company  without  further
shareholder  action (except as may be required by applicable law or the rules of
the securities exchanges on which the Shares are listed) for purposes including,
but not limited to, the acquisition of other  businesses,  raising of additional
capital for use in the Company's  businesses,  and  satisfaction  of obligations
under existing or future employee benefit plans. The Company has no current plan
for issuance of Shares  repurchased  pursuant to the Offer,  except that certain
repurchased  shares may be used to satisfy stock options  outstanding  under the
Company's Stock Option Plan.


<PAGE>

Except as  disclosed  in this Offer to Purchase,  the Company  currently  has no
plans or proposals that relate to or would result in (a) the  acquisition by any
person of additional  securities of the Company or the disposition of securities
of the Company,  except that certain shares  repurchased  may be used to satisfy
stock  options  outstanding  under  the  Company's  Stock  Option  Plan;  (b) an
extraordinary  corporate  transaction,  such  as  a  merger,  reorganization  or
liquidation,  involving the Company or any or all of its affiliates (the Company
may,  however,  determine  in the future to effect  such a  transaction  for any
reason  which  the  Company  deems  appropriate);  (c) a sale or  transfer  of a
material amount of assets of the Company or any of its subsidiaries (the Company
may,  however,  determine  in the future to effect  such a  transaction  for any
reason which the Company deems appropriate); (d) any change in the present Board
of  Directors  or  management  of  the  Company,  except  that  the  Company  is
considering possible  arrangements to strengthen its executive  management,  and
the Company and Lynch,  as the  controlling  shareholder,  may determine to make
changes to the Company's Board of Directors or management in the future; (e) any
material  change in the present  dividend  rate or policy,  or  indebtedness  or
capitalization of the Company (the Company may, however, determine in the future
to  effect  such  a   transaction   for  any  reason  which  the  Company  deems
appropriate); (f) any other material change in the Company's corporate structure
or business (the Company may, however,  determine in the future to effect such a
transaction for any reason which the Company deems appropriate);  (g) any change
in the Company's  Certificate of  Incorporation  or By-Laws or any actions which
may impede the  acquisition  of control of the Company by any person  other than
Lynch;  (h) a class of equity  security of the  Company  being  delisted  from a
national  securities  exchange;  (i) a class of equity  security  of the Company
becoming  eligible for termination of registration  pursuant to Section 12(g)(4)
of the Exchange Act; or (j) the  suspension of the Company's  obligation to file
reports  pursuant to Section  15(d) of the  Exchange  Act.  Notwithstanding  the
foregoing,  the Company may on occasion engage in general discussions with third
parties  regarding  mergers,   acquisitions,   other  business  combinations  or
divestitures.  No such  discussion  has resulted in any present plan or proposal
with respect to any matter set forth in this paragraph. In addition, the Company
and Lynch  may  evaluate  from  time to time  various  matters  relating  to the
Company,  including  Lynch's  stock  ownership  therein.  As a  result  of these
periodic evaluations, the Company may deem it in its best interest to enter into
a transaction  of the type described in this  paragraph,  or to enter into other
transactions including, without limitation, a subsequent tender offer. Lynch may
also propose that the Company consider such transactions,  or it may buy or sell
additional  securities  of or from the  Company,  including  Class A  Stock.  In
addition,  Lynch is considering a possible  spin-off to its  shareholders of the
stock of a subsidiary  which would own Lynch's  non-manufacturing  subsidiaries,
including the Company,  although there is no assurance that such a spin-off will
be effected.

The Company does not believe that the Offer will result in the de-listing of the
Class A Stock  from  the  AMEX,  although  no  assurances  can be  given.  To be
initially  listed on the AMEX,  a company  must have at least  1,000,000  shares
publicly  held  (exclusive  of  holdings  of  officers,  directors,  controlling
shareholders or other family or concentrated  holdings) with an aggregate market
value of at least  $3,000,000,  and at least 400 public  shareholders.  The AMEX
policy for suspending or de-listing securities provides,  however, that dealings
in a listed  security  may be suspended  if the number of shares  publicly  held
(exclusive of holdings of officers, directors, controlling shareholders or other
family or  concentrated  holdings)  is less than  200,000,  the total  number of
public shareholders is less than 300 or the aggregate market value of the shares
publicly held is less than $1,000,000.  As of February 19, 1999, the Company had
601,729 publicly held Shares,  approximately 783 shareholders,  and an aggregate
market value of its publicly held Shares of Class A Stock of approximately  $4.0
million.  The  repurchase  of Shares  pursuant  to the Offer will  reduce  these
numbers,  but should not impair the Company's  continued  compliance  with these
requirements  for  maintaining  its AMEX  listing.  While it is not  possible to
predict how many beneficial owners will tender their Shares,  the Company has no
reason to anticipate that its number of public  shareholders will fall below 300
or that the number of Shares  publicly held will fall below  200,000.  Thus, the
Company  believes that it will remain  qualified  for  continued  listing on the
AMEX.  9.  INTERESTS OF  DIRECTORS  AND  EXECUTIVE  OFFICERS;  TRANSACTIONS  AND
ARRANGEMENTS CONCERNING THE SHARES.


<PAGE>

As of February  19,  1999,  the Company  had  1,352,335  shares of Class A Stock
outstanding  and 170,375  shares of Class A Stock  issuable upon the exercise of
all outstanding  Options.  The Company also has outstanding  1,200,000 shares of
Class B Stock, all of which are held by Lynch,  having two votes per share. Each
share of Class B Stock is  convertible  into one share of Class A Stock upon the
transfer  thereof or at Lynch's  option.  As of February 19, 1999, the Company's
directors and executive  officers (8 persons) and Lynch, as a group beneficially
owned 443,438  Shares  (including  73,250  Shares  issuable upon the exercise of
Options  exercisable  within 60 days of such date),  which  constituted 31.1% of
outstanding  Shares  (including Shares issuable if Options held by the Company's
directors and executive officers within 60 days of such date were exercised), or
approximately  62.6% on a fully  diluted  basis  (assuming  Shares  issuable  if
Options held by the Company's directors and executive officers within 60 days of
such date were exercised and all Class B Shares were converted).  If the Company
purchases  100,000  Shares  pursuant  to the  Offer  (approximately  7.4% of the
outstanding  Shares as of February 19, 1999),  and the  Company's  directors and
executive officers and controlling  shareholder do not tender Shares pursuant to
the Offer (as is intended by the directors,  executive  officers and controlling
shareholder),  then after the  purchase  of Shares  pursuant  to the Offer,  the
Company's directors and executive officers and its controlling shareholder, as a
group,  would  beneficially own  approximately  33.5% of the outstanding  Shares
(including  Shares  issuable  if Options  held by the  Company's  directors  and
executive officers  exercisable within 60 days of such date were exercised),  or
approximately  65.1% on a fully  diluted  basis  (assuming  Shares  issuable  if
Options held by the Company's directors and executive officers within 60 days of
such date were  exercised and all Class B Shares were  converted).  Based on the
Company's  records and  information  provided  to the Company by its  directors,
executive   officers,   associates  and  subsidiaries,   neither  the  Company's
associates or subsidiaries  or persons  controlling the Company nor, to the best
of the Company's  knowledge,  any of the  directors,  executive  officers or the
controlling  shareholder of the Company,  nor any associates or  subsidiaries of
such directors,  executive officers or controlling  shareholder has effected any
transactions in the Shares during the 40 business days prior to the date hereof,
except  that the Company has  acquired  approximately  600 shares of its Class A
Stock in public market  purchases,  and the Stock Purchase Plans have acquired 5
shares  during  such  period.  Except  as set forth in this  Offer to  Purchase,
neither the Company or any person  controlling the Company nor, to the Company's
knowledge,  any of its  directors  or  executive  officers,  is a  party  to any
contract,  arrangement,  understanding  or  relationship  with any other  person
relating, directly or indirectly, to the Offer with respect to any securities of
the  Company  (including,  but  not  limited  to,  any  contract,   arrangement,
understanding or relationship  concerning the transfer or the voting of any such
securities,  joint  ventures,  loan  or  option  arrangements,  puts  or  calls,
guarantees of loans,  guarantees  against loss or the giving or  withholding  of
proxies,  consents or authorizations)  except that the Company  understands that
its  directors  and officers and its  controlling  shareholder  do not intend to
tender any shares of Class A Stock in connection with the Offer.  10. SOURCE AND
AMOUNT OF FUNDS.  Assuming that the Company purchases 100,000 Shares pursuant to
the Offer at the  maximum  specified  purchase  price of $10.00 per  Share,  the
maximum  aggregated  cost of the Offer will be  $1,000,000,  plus  approximately
$49,000 in fees and expenses  applicable to the Offer.  The Company  anticipates
that  substantially  all of the  funds  necessary  to pay such  amounts  will be
provided through a Revolving  Credit and Term Loan Agreement,  dated January 28,
1999 between the Company and BankBoston (the "New Credit  Agreement"),  with the
remaining amount to come from cash held by the Company. The New Credit Agreement

<PAGE>

provides that the Company  shall have a $20 million  revolving  credit  facility
(the  "Credit  Facility")  for a two-year  period,  subject to  renewal.  If not
renewed,  the Credit Facility shall convert to a three-year term loan (the "Term
Loan").  The  interest  rate  on the  Credit  Facility  and  Term  Loan  will be
calculated, at the Company's option, on either the lender's base rate, a Federal
Funds rate, or LIBOR rate, all of which are subject to adjustment on a quarterly
basis  and  include a margin  based  upon  performance  ratios.  The New  Credit
Agreement includes representations and warranties,  covenants, events of default
and other terms  customary  to  financing of this type. A copy of the New Credit
Agreement is attached  hereto as Exhibit  (b)(2).  The company  expects to repay
indebtedness  incurred  under the New Credit  Facility  as a result of the Offer
through cash flow from operations and/or future borrowings.

11.  CERTAIN INFORMATION ABOUT THE COMPANY.

The Company is the nation's  largest  publicly owned service company in managing
the  delivery  of  manufactured  homes,   commercial  vehicles  and  specialized
equipment in the United States, and through its wholly owned subsidiary,  Morgan
Drive Away, Inc. ("Morgan"), has been operating since 1936. The Company provides
outsourcing  transportation services through a national network of approximately
1,530  independent owner operators and  approximately  1,420 other drivers.  The
Company  dispatches  its drivers from 105 locations in 33 states.  The Company's
largest  customers  include Oakwood Homes  Corporation,  Fleetwood  Enterprises,
Inc., Champion  Enterprises,  Inc., Winnebago  Industries,  Inc., Clayton Homes,
Inc., Cavalier Homes, Inc., Palm Harbor Homes, Inc., Four Seasons Housing, Inc.,
Ryder System, Inc., and Fairmont Homes, Inc. The Company's services also include
providing certain insurance and financing services to its owner operators.

As further described below, the Company's  strategy is to grow through expansion
in  the  niche  businesses   already  being  serviced  with  heavy  emphasis  on
outsourcing,  along with pursuing acquisitions of niche transportation  carriers
who are servicing their customer base with unique service and/or  equipment.  In
addition, the Company will look to expand insurance product offerings to drivers
through  its  subsidiary  Interstate  Indemnity  Company  ("Interstate")  and to
broaden its financing activities through Morgan Finance, Inc. ("Finance").

Morgan,  the  Company's  principal  subsidiary,  was founded in 1936 in Elkhart,
Indiana  and  incorporated  in 1942.  The  Morgan  Group,  Inc.,  is a  Delaware
corporation   formed  by  Lynch  Corporation  in  1988  to  acquire  Morgan  and
Interstate.  In 1994,  the  Company  formed  Finance for the purpose of offering
financing  to owner  operators.  In 1995,  the  Company  acquired  the assets of
Transfer Drivers,  Inc. ("TDI"), a Northern  Indiana-based  outsourcing company.
TDI is a market leader in the  fragmented  truck delivery  business  focusing on
relocation of consumer and commercial  vehicles for customers,  including Budget
One-Way Rental, Ryder System, Inc. and Ford Motor Company.

The  Company's  principal  office is located at 2746 Old U.S. 20 West,  Elkhart,
Indiana, 46514-1168.

Additional  Purchases  by the  Company  or Lynch.  As  noted,  the  Company  has
suspended its open-market  repurchase  program  pursuant to which the Company is
authorized to acquire up to 250,000  Shares at various dates and market  prices.
Either the  Company or Lynch may,  in the  future,  authorize  the  purchase  of
additional  Shares on the open  market,  in privately  negotiated  transactions,
through one or more tender offers, or otherwise.


<PAGE>
                              FINANCIAL INFORMATION

Historical Financial Information.  The table below sets forth summary historical
consolidated  financial  information  of the Company and its  subsidiaries.  The
historical financial information for fiscal years 1996 and 1997 has been derived
from, and should be read in conjunction with, the audited consolidated financial
statements  of the Company as reported in the Company's  Annual  Reports on Form
10-K for the fiscal years ended December 31, 1996 and December 31, 1997 which is
hereby incorporated herein by reference.  In addition,  the historical financial
information  for that portion of fiscal year 1998  presented is unaudited.  Such
historical  financial  information  for  fiscal  year  1998 was set forth in the
Company's Quarterly Report on Form 10-Q for the quarter ended September 30, 1998
and is hereby incorporated herein by reference. The summary historical financial
information should be read in conjunction with, and is qualified in its entirety
by reference to, the audited financial  statements and the related notes thereto
and Form 10-Q from which it has been derived. Copies of reports may be inspected
or  obtained  from the  Commission  in the manner  specified  in "--  Additional
Information" below.

                     THE MORGAN GROUP, INC. AND SUBSIDIARIES

                        HISTORICAL FINANCIAL INFORMATION
             (Dollars in thousands except ratios and share amounts)

<TABLE>
<CAPTION>
                                             NINE MONTHS
                                                ENDED          YEAR ENDED DECEMBER 31
                                         SEPTEMBER 30, 1998    1997              1996
                                         ------------------    ----              ----
                                             (UNAUDITED)

OPERATIONS DATA
<S>                                            <C>            <C>            <C>     
Operating revenues                             $ 114,629      $ 146,154      $ 132,208
Operating income before special charges            1,591          1,639            237
Special charges                                       --            624          3,500
Operating income (loss)                            1,591          1,015         (3,263)
Net income (loss)                                    707            196         (2,070)
Net income (loss) per basic and
     diluted share (1)                              0.27           0.07          (0.77)

BALANCE SHEET DATA

Working capital                                    2,775          2,129          1,635
Total assets                                      34,090         32,746         33,066
Long term debt, including current portion          1,553          2,513          4,206
Shareholders' equity                              13,087         12,724         13,104
Book value per share                                5.12           4.82           4.88
Ratio of earnings to fixed charges                  1.96x          1.17x         (1.80)x
</TABLE>

(1)      Net income (loss) per share is calculated in accordance  with Financial
         Accounting  Standards Board Statement number 131. The net income (loss)
         per share has been restated using the "if-converted" method.

Recent Financial  Information.  For 1998, total operating  revenues rose 2.9% to
$150.5  million from $146.2  million for 1997,  which  included  $3.3 million in
revenues  from  a  discontinued  operation.  Earnings  before  interest,  taxes,
depreciation  and  amortization  increased  in  1998 by 55% to  $3,237,000  from
$2,090,000 in 1997,  which  included a special  pre-tax  charge of $624,000,  or
$0.16 per share after tax. 1998 net income  increased  fourfold to $903,000,  or
$0.35 per share, from $196,000, or $0.07 per share in 1997.

<PAGE>

Unaudited Pro Forma Condensed Consolidated Financial Information.  The unaudited
pro forma  condensed  consolidated  financial  information  for the years  ended
December  31, 1996 and 1997,  and the  nine-months  ended  September  30,  1998,
presented herein gives effect to the Offer. The unaudited condensed consolidated
pro forma financial information is based upon, and should be read in conjunction
with,  the  historical  financial  statements of the Company for the years ended
December 31, 1996 and 1997 and the period ended September 30, 1998.

The unaudited  pro forma  condensed  consolidated  financial  information  gives
effect to events that are  directly  attributable  to the Offer and  expected to
have a continuing impact on the Company.  Explanations for these adjustments are
included  in the  Notes  to  the  Unaudited  Pro  Forma  Condensed  Consolidated
Financial Information.  The unaudited pro forma condensed consolidated financial
information has been prepared by the Registrant  based upon assumptions it deems
reasonable.  They  are  presented  for  illustrative  purposes  only and are not
necessarily  indicative of the future  financial  position or future  results of
operations of Registrant,  or of the financial position or results of operations
of Registrant  that would have  actually  occurred had the  transaction  been in
effect as of the dates or for the periods presented.

                     THE MORGAN GROUP, INC. AND SUBSIDIARIES
        UNAUDITED PRO FORMA CONDENSED CONSOLIDATED FINANCIAL INFORMATION
             (Dollars in thousands, except ratios and share amounts)

<TABLE>
<CAPTION>

                                          100,000 SHARES AT $8.50                    100,000 SHARES AT $10.00
                                              PURCHASE PRICE                              PURCHASE PRICE
                                     --------------------------------------      --------------------------------------
                                     NINE MONTHS                                 NINE MONTHS
                                        ENDED             YEAR ENDED                ENDED             YEAR ENDED
                                       SEPT. 30,      DEC. 31,     DEC. 31,       SEPT. 30,     DEC. 31,       DEC. 31,
                                         1998           1997         1996            1998         1997           1996
                                       ---------     ---------     ---------      ---------     ---------     ---------
OPERATIONS DATA
<S>                                    <C>           <C>           <C>            <C>           <C>           <C>      
Operating revenues                     $ 114,629     $ 146,154     $ 132,208      $ 114,629     $ 146,154     $ 132,208
                                       =====================================      =====================================
Operating income before special
     charges                               1,591         1,639           237          1,591         1,639           237
Special charges                               --           624         3,500             --           624         3,500
                                       -------------------------------------      -------------------------------------
Operating income (loss)                    1,591         1,015        (3,263)         1,591         1,015        (3,263)
Interest expense, net                        513           789           421            522           801           433
                                       -------------------------------------      -------------------------------------
Income (loss) before income taxes          1,078           226        (3,684)         1,069           214        (3,696)
Income taxes                                 404            76        (1,574)           401            72        (1,579)
Net income (loss)                      $     674     $     150     ($  2,110)     $     668     $     142     ($  2,117)
                                       =====================================      =====================================
Net income (loss) per basic
     and diluted share                 $    0.27     $    0.06     ($   0.82)     $    0.27     $    0.06     ($   0.82)

BALANCE SHEET DATA
Working capital                        $   1,851     $   1,192     $     704      $   1,695     $   1,034     $     547
Total assets                              34,065        32,708        33,034         34,059        32,700        33,027
Long term debt, including
     current portion                       1,553         2,513         4,206          1,553         2,513         4,206
Shareholders' equity                      12,163        11,787        12,173         12,007        11,629        12,016
Book value per share                        4.95          4.64          4.71           4.89          4.58          4.65
Ratio of earnings to fixed charges          1.88x         1.13x       (1.71)x          1.87x         1.12x       (1.70)x
</TABLE>
<PAGE>

The  following  assumptions  regarding  the offer were made in  determining  the
unaudited pro forma financial information:

(1)      The  information  assumes  100,000 shares were purchased at a $8.50 per
         share price and a $10.00 per share price, respectively.  The repurchase
         was  assumed  to be  financed  through  the  revolving  line of  credit
         available under the Company's New Credit Agreement.

(2)      Interest  expense was increased for the 1996 and 1997 years and for the
         nine months ended September 30, 1998 for the additional debt assumed to
         be used to  finance  the  repurchase  of shares as of  January 1, 1996,
         1997,  and 1998.  The assumed  rate on the  additional  borrowings  was
         7.68%,  7.84%, and 7.82% for the years ended 1996 and 1997 and the nine
         months ended  September  30, 1998,  respectively,  and  represents  the
         average interest rate for such periods on the Company's  revolving line
         of credit.

(3)      The  assumed  income tax  benefit  resulting  from  increased  interest
         expense  for the 1996,  1997,  and 1998 time  periods  was  computed at
         42.7%, 33.8%, and 37.5%, respectively, and represents the effective tax
         rates for those periods.

(4)      Estimated  expenses  related  to the  Offer  total  $49,000,  and  were
         included as part of the cost of the shares acquired and charged against
         shareholders' equity.

(5)      The ratio of earnings from  continuing  operations to fixed charges was
         computed by dividing the sum of earnings from continuing operations and
         fixed charges by fixed charges.  Fixed charges  consist of interest and
         debt  expense  and one  third  rent  expense,  which  approximates  the
         interest factor. Exclusive of the special charges in 1996 and 1997, the
         ratio of  earnings  to fixed  charges for 1996 and 1997 would have been
         0.86x and 1.48x,  respectively for the $8.50 per share  calculation and
         0.86x and 1.47x, respectively for the $10.00 per share calculation. 

12.  EFFECTS  OF THE OFFER ON THE  MARKET  FOR  SHARES;  REGISTRATION  UNDER THE
EXCHANGE ACT.

The Company's purchase of Shares pursuant to the Offer will reduce the number of
Shares that might otherwise trade publicly and is likely to reduce the number of
shareholders.  The  trading  market in Class A Stock  historically  has not been
active,  and no assurance can be given that  sufficient  shares of Class A Stock
will be available  following the Offer to provide a reasonable  trading  market.
Based on the published guidelines of the AMEX, the Company does not believe that
its purchase of Shares pursuant to the Offer will cause its remaining  Shares to
be delisted.

The Shares are  currently  "margin  securities"  under the rules of the  Federal
Reserve Board.  This has the effect,  among other things, of allowing brokers to
extend  credit on the  collateral  of the  Shares.  The Company  believes  that,
following the purchase of Shares pursuant to the Offer, the Shares will continue
to be "margin  securities"  for purposes of the Federal  Reserve  Board's margin
regulations.

The Shares are registered  under the Exchange Act, which  requires,  among other
things,  that the Company furnish certain information to its shareholders and to
the Commission and comply with the  Commission's  proxy rules in connection with
meetings of the Company's  shareholders.  The Company believes that its purchase
of Shares pursuant to the Offer will not result in the Shares becoming  eligible
for deregistration under the Exchange Act.


<PAGE>

13.      CERTAIN LEGAL MATTERS; REGULATORY APPROVALS.

The Company is not aware of any  license or  regulatory  permit  material to its
business  that  might be  adversely  affected  by its  acquisition  of Shares as
contemplated  in the Offer or of any approval or other action by any  government
or governmental,  administrative  or regulatory  authority or agency,  domestic,
foreign or supranational,  that would be required for the Company's  acquisition
or ownership of Shares as contemplated by the Offer. Should any such approval or
other action be required,  the Company currently  contemplates that it will seek
such  approval  or other  action.  The  Company  cannot  predict  whether it may
determine that it is required to delay the acceptance for payment of, or payment
for,  Shares  tendered  pursuant  to the Offer  pending  the outcome of any such
matter.  There can be no assurance  that any such approval or other  action,  if
needed, would be obtained or would be obtained without substantial conditions or
that the failure to obtain any such approval or other action might not result in
adverse consequences to the Company's business.  The Company's obligations under
the Offer to accept  for  payment  and pay for  Shares  are  subject  to certain
conditions. See Section 6.

14.      CERTAIN U.S. FEDERAL INCOME TAX CONSEQUENCES.

The  following  summary  describes  certain  United  States  federal  income tax
consequences  relevant to the Offer. The discussion contained in this summary is
based upon the Internal Revenue Code of 1986, as amended to the date hereof (the
"Code"),  existing and proposed  Treasury  regulations  promulgated  thereunder,
rulings,  administrative pronouncements and judicial decisions, changes to which
could materially affect the tax consequences  described herein and could be made
on a retroactive basis.

This summary discusses only Shares held as capital assets, within the meaning of
Section 1221 of the Code, and does not address all of the tax consequences  that
may  be  relevant  to  particular   shareholders  in  light  of  their  personal
circumstances,  or to certain types of shareholders  (such as certain  financial
institutions,   dealers  in  securities  or  commodities,  insurance  companies,
tax-exempt  organizations  or  persons  who  hold  Shares  as  a  position  in a
"straddle" or as a part of a "hedging" or  "conversion"  transaction  for United
States  federal  income tax  purposes).  In  particular,  the  discussion of the
consequences  of an  exchange of Shares for cash  pursuant to the Offer  applies
only to a United States Holder.  For purposes of this summary,  a "United States
Holder" is a holder of Shares  that is (a) a citizen or  resident  of the United
States,  (b) a corporation,  partnership or other entity created or organized in
or under the laws of the United States,  any state or any political  subdivision
thereof,  (c) an estate the income of which is subject to United States  federal
income taxation regardless of its source, or (d) a trust whose administration is
subject to the primary supervision of a United States court and which has one or
more United States fiduciaries who have the authority to control all substantial
decisions of the trust. This discussion does not address the tax consequences to
foreign  shareholders who will be subject to United States federal income tax on
a net basis on the  proceeds of their  exchange of Shares  pursuant to the Offer
because  such  income is  effectively  connected  with the conduct of a trade or
business within the United States.  Such  shareholders  are generally taxed in a
manner similar to United States Holders;  however,  certain special rules apply.
Foreign  shareholders who are not subject to United States federal income tax on
a net basis  should see  Section 3 for a  discussion  of the  applicable  United
States  withholding  rules and the  potential for obtaining a refund of all or a
portion of the tax withheld.  The summary may not be applicable  with respect to
Shares acquired as compensation  (including Shares acquired upon the exercise of
options or which were or are subject to  forfeiture  restrictions).  The summary
also  does  not  address  the  state,  local  or  foreign  tax  consequences  of
participating in the Offer. EACH SHAREHOLDER  SHOULD CONSULT SUCH  SHAREHOLDER'S
TAX ADVISOR AS TO THE PARTICULAR CONSEQUENCES OF PARTICIPATION IN THE OFFER.


<PAGE>

United  States  Holders Who Receive Cash  Pursuant to the Offer.  An exchange of
Shares  for cash  pursuant  to the  Offer by a United  States  Holder  will be a
taxable  transaction  for  United  States  federal  income  tax  purposes.  As a
consequence  of the exchange,  a United  States  Holder will,  depending on such
holder's  particular  circumstances,  be  treated  either  as  having  sold such
holder's Shares or as having received a dividend  distribution from the Company,
with the tax consequences described below.

Under Section 302 of the Code, a United States Holder whose Shares are exchanged
for cash  pursuant to the Exchange  will be treated as having sold such holder's
Shares,  and thus will  recognize  gain or loss if the exchange (a) results in a
"complete  termination" of such holder's equity interest in the Company,  (b) is
"substantially  disproportionate"  with  respect  to such  holder or (c) is "not
essentially  equivalent  to a  dividend"  with  respect to the  holder,  each as
discussed below. In applying these tests, a United States Holder will be treated
as owing Shares actually or constructively  owned by certain related individuals
and entities.

If a United  States  Holder sells Shares to persons other than the Company at or
about the time such  holder  also sells  Shares to the  Company  pursuant to the
Offer,  and the various sales effected by the holder are part of an overall plan
to reduce or terminate such holder's proportionate interest in the Company, then
the sales to persons  other than the  Company  may,  for United  States  federal
income tax purposes,  be integrated with the holder's sale of Shares pursuant to
the Offer  and,  if  integrated,  should be taken into  account  in  determining
whether the holder satisfies any of the three tests described below.

A United States  Holder that  exchanges  all Shares  actually or  constructively
owned by such  holder for cash  pursuant  to the Offer will be treated as having
completely terminated such holder's equity interest in the Company.

An exchange  of Shares for cash will be  "substantially  disproportionate"  with
respect to a United  States  Holder if the  percentage  of the then  outstanding
Shares actually and  constructively  owned by such holder  immediately after the
exchange  is  less  than  80%  of the  percentage  of the  Shares  actually  and
constructively owned by such holder immediately before the exchange.

A United  States  Holder  will  satisfy  the "not  essentially  equivalent  to a
dividend" test if the reduction in such holder's  proportionate  interest in the
Company  constitutes a  "meaningful  reduction"  given such holder's  particular
facts and  circumstances.  The IRS has  indicated in published  rulings that any
reduction in the  percentage  interest of a  shareholder  whose  relative  stock
interest in a publicly held  corporation is minimal (an interest of less than 1%
should  satisfy this  requirement)  and who exercises no control over  corporate
affairs should constitute such a "meaningful reduction."

If a United States  Holder is treated as having sold such holder's  Shares under
the tests described above,  such holder will recognize gain or loss equal to the
difference  between the amount of cash  received and such  holder's tax basis in
the Shares  exchanged  therefor.  Any such gain or loss will be capital  gain or
loss.  In the case of a United States  Holder that is an  individual,  estate or
trust,  the  maximum  tax rate for such gain will be lower if the United  States
Holder's holding period exceeds one year. Limitations apply to the deductibility
of capital losses by corporate and non-corporate United States Holders.


<PAGE>

If a United  States  Holder who  exchanges  Shares  pursuant to the Offer is not
treated  under  Section 302 as having sold such  holder's  Shares for cash,  the
entire  amount of cash  received by such holder will be treated as a dividend to
the extent of the Company's current and accumulated earnings and profits,  which
the  Company  anticipates  will be  sufficient  to cover the  amount of any such
dividend and will be includible in the holder's gross income as ordinary  income
in its entirety, without reduction for the tax basis of the Shares exchanged. No
loss will be  recognized.  The United  States  Holder's  tax basis in the Shares
exchanged  generally  will be added to such  holder's tax basis in such holder's
remaining  Shares.  To the extent that cash  received in exchange  for Shares is
treated as a dividend to a corporate  United States Holder,  such holder will be
(i)  eligible  for  a   dividends-received   deduction  (subject  to  applicable
limitations) and (ii) subject to the "extraordinary  dividend" provisions of the
Code.  To the extent,  if any,  that the cash received by a United States Holder
exceeds the Company's current and accumulated  earnings and profits,  it will be
treated first as a tax-free  return of such holder's tax basis in the Shares and
thereafter as capital gain.

The  Company  cannot  predict  whether  or to  what  extent  the  Offer  will be
oversubscribed. If the Offer is oversubscribed, proration of tenders pursuant to
the Offer  will cause the  Company to accept  fewer  Shares  than are  tendered.
Therefore,  a holder can be given no assurance that a sufficient  number of such
holder's  Shares  will be  exchanged  pursuant  to the Offer to ensure that such
exchange will be treated as a sale, rather than as a dividend, for United States
federal income tax purposes pursuant to the rules discussed above.

Shareholders Who Do Not Receive Cash Pursuant to the Offer.  Shareholders  whose
Shares are not exchanged  pursuant to the Offer will not incur any tax liability
as a result of the consummation of the Offer.

Participants in the Stock Purchase Plans may have additional tax considerations.
See the applicable  Direction  Form(s) and related materials sent under separate
cover to such participants.

See Section 3 with respect to the  application  of United States  federal income
tax withholding to payments made to foreign shareholders and backup withholding.

THE TAX  DISCUSSION  SET FORTH ABOVE IS INCLUDED FOR GENERAL  INFORMATION  ONLY.
EACH  SHAREHOLDER  IS URGED TO CONSULT  SUCH  SHAREHOLDER'S  OWN TAX  ADVISOR TO
DETERMINE THE  PARTICULAR  TAX  CONSEQUENCES  TO SUCH  SHAREHOLDER OF THE OFFER,
INCLUDING THE APPLICABILITY AND EFFECT OF STATE, LOCAL AND FOREIGN TAX LAWS.

15.      EXTENSION OF THE OFFER; TERMINATION; AMENDMENTS.

The Company  expressly  reserves the right, in its sole discretion,  at any time
and from time to time,  and  regardless  of whether or not any of the events set
forth in Section 6 shall have occurred or shall be deemed by the Company to have
occurred,  to  extend  the  period  of time  during  which the Offer is open and
thereby delay  acceptance  for payment of, and payment for, any Shares by giving
oral or written  notice of such  extension to the Depositary and making a public
announcement thereof. The Company also expressly reserves the right, in its sole
discretion,  to  terminate  the Offer and not accept for  payment or pay for any
Shares  not  theretofore  accepted  for  payment  or  paid  for or,  subject  to
applicable law, to postpone payment for Shares upon the occurrence of any of the

<PAGE>

conditions  specified  in Section 6 hereof by giving  oral or written  notice of
such  termination  or  postponement  to  the  Depositary  and  making  a  public
announcement thereof.  Additionally,  in certain  circumstances,  if the Company
waives  any of the  conditions  of the Offer set forth in  Section  6, it may be
required to extend the Expiration Date of the Offer.  The Company's  reservation
of the right to delay  payment  for Shares that it has  accepted  for payment is
limited by Rule 13e-4(f)(5)  promulgated  under the Exchange Act, which requires
that the  Company  must pay the  consideration  offered  or  return  the  Shares
tendered promptly after termination or withdrawal of a tender offer.  Subject to
compliance with  applicable law, the Company further  reserves the right, in its
sole  discretion,  and  regardless  of  whether  any of the  events set forth in
Section  6 shall  have  occurred  or  shall be  deemed  by the  Company  to have
occurred, to amend the Offer in any respect (including,  without limitation,  by
decreasing or increasing  the  consideration  offered in the Offer to holders of
Shares or by decreasing  or increasing  the number of Shares being sought in the
Offer).  Amendments  to the  Offer may be made at any time and from time to time
effected by public announcement  thereof,  such announcement,  in the case of an
extension, to be issued no later than 9:00 a.m., New York City time, on the next
business day after the last previously  scheduled or announced  Expiration Date.
Any public announcement made pursuant to the Offer will be disseminated promptly
to shareholders in a manner reasonably  designed to inform  shareholders of such
change.  Without limiting the manner in which the Company may choose to make any
public  announcement,  except as  provided by  applicable  law  (including  Rule
13e-4(e)(2)  promulgated  under the  Exchange  Act),  the Company  shall have no
obligation  to  publish,  advertise  or  otherwise  communicate  any such public
announcement other than by making a release to the Dow Jones News Service.

If the  Company  makes a  material  change  in the  terms  of the  Offer  or the
information  concerning the Offer,  or if it waives a material  condition of the
Offer,  the  Company  will  extend  the Offer to the  extent  required  by Rules
13e-4(d)(2)  and 13e-4(e)(2)  promulgated  under the Exchange Act, which require
that the  minimum  period  during  which an offer  must  remain  open  following
material  changes in the terms of the offer or information  concerning the offer
(other than a change in price or a change in percentage  of  securities  sought)
will depend upon the facts and circumstances, including the relative materiality
of such terms or  information.  If (i) the Company  increases or  decreases  the
price to be paid for Shares,  the Company  increases  the number of Shares being
sought and such increase in the number of Shares being sought  exceeds 2% of the
outstanding  Shares, or the Company decreases the number of Shares being sought,
and  (ii)  the  Offer is  scheduled  to  expire  at any  time  earlier  than the
expiration of a period ending on the tenth business day from, and including, the
date that notice of such increase or decrease is first published, sent or given,
the Offer will be extended  until the  expiration of such period of ten business
days.

16.  FEES AND EXPENSES.

The Company has retained Corporate Investor Communications,  Inc. as Information
Agent and American  Stock Transfer and Trust Company as Depositary in connection
with the Offer. The Information Agent and the Depositary will receive reasonable
and customary  compensation for their services.  The Company will also reimburse
the Information Agent and the Depositary for out-of-pocket  expenses,  including
reasonable  attorneys'  fees, and has agreed to indemnify the Information  Agent
and the Depositary  against  certain  liabilities in connection  with the Offer,
including certain liabilities under the federal securities laws. The Information
Agent may contact shareholders by mail, telephone, telex, telegraph and personal
interviews,  and may request brokers,  dealers and other nominee shareholders to
forward  materials  relating  to the Offer to  beneficial  owners.  Neither  the
Information Agent nor the Depositary has been retained to make  solicitations or
recommendations in connection with the Offer.


<PAGE>

The Company will not pay fees or commissions to any broker,  dealer,  commercial
bank,  trust company or other person for soliciting  any Shares  pursuant to the
Offer.  The Company  will,  however,  on  request,  reimburse  such  persons for
customary  handling and mailing  expenses  incurred in  forwarding  materials in
respect of the Offer to the beneficial owners for which they act as nominees. No
such broker, dealer, commercial bank or trust company has been authorized to act
as the Company's agent for purposes of the Offer. The Company will pay (or cause
to be paid)  any stock  transfer  taxes on its  purchase  of  Shares,  except as
otherwise provided in Instruction 7 of the Letter of Transmittal.

17.  MISCELLANEOUS.

The  Company is not aware of any  jurisdiction  where the making of the Offer is
not in  compliance  with  applicable  law. If the Company  becomes  aware of any
jurisdiction  where the making of the Offer is not in compliance  with any valid
applicable  law,  the Company  will make a good faith effort to comply with such
law. If, after such good faith effort,  the Company cannot comply with such law,
the Offer will not be made to (nor will  tenders be  accepted  from or on behalf
of) the holders of Shares residing in such jurisdiction. In any jurisdiction the
securities  or blue sky laws of which require the Offer to be made by a licensed
broker or dealer, the Offer is being made on the Company's behalf by one or more
registered brokers or dealers licensed under the laws of such jurisdiction.

Pursuant to Rule 13e-4 promulgated under the Exchange Act, the Company has filed
with the  Commission  an Issuer  Tender Offer  Statement on Schedule  13E-4 (the
"Schedule  13E-4") which  contains  additional  information  with respect to the
Offer.  The Schedule 13E-4,  including the exhibits and any amendments  thereto,
may be examined,  and copies may be obtained, at the same places and in the same
manner as is set forth in Section 11 with respect to information  concerning the
Company.

NO PERSON HAS BEEN AUTHORIZED TO GIVE ANY INFORMATION OR MAKE ANY REPRESENTATION
ON BEHALF OF THE COMPANY IN CONNECTION WITH THE OFFER OTHER THAN THOSE CONTAINED
IN THIS OFFER TO PURCHASE OR IN THE RELATED LETTER OF  TRANSMITTAL.  IF GIVEN OR
MADE, SUCH INFORMATION OR REPRESENTATION  MUST NOT BE RELIED UPON AS HAVING BEEN
AUTHORIZED BY THE COMPANY.



                                                      THE MORGAN GROUP, INC.


February 22, 1999



<PAGE>



Manually signed  facsimile copies of the Letter of Transmittal will be accepted.
The Letter of Transmittal and certificates for the Shares and any other required
documents should be sent or delivered by each shareholder or such  shareholder's
broker,  dealer,  commercial  bank,  trust  company  or  other  nominee  to  the
Depositary at its address set forth below:

                        The Depositary for the Offer is:
                    AMERICAN STOCK TRANSFER AND TRUST COMPANY

By Mail/Hand/Overnight Delivery              By Facsimile Transmission
        40 Wall Street                             (718)234-5001
          46th Floor               Confirm Facsimile Transmission By Telephone:
      New York, NY 10005                          (800) 937-5449
                                  
                                  
Any questions or requests for assistance or for additional  copies of this Offer
to Purchase,  the Letter of Transmittal or the Notice of Guaranteed Delivery may
be directed to the Information Agent, at the telephone number and address below.
Shareholders  may also contact their broker,  dealer,  commercial  bank or trust
company for assistance concerning the Offer.

                     The Information Agent for the Offer is:

                     CORPORATE INVESTOR COMMUNICATIONS, INC.

                                111 Commerce Road
                        Carlstadt, New Jersey 07072-2586
                            TOLL FREE: (888) 897-0079
                      BANKS & BROKERS CALL: (201) 896-1900





                              LETTER OF TRANSMITTAL
                    To Tender Shares of Class A Common Stock
                                       of
                             The Morgan Group, Inc.

                        Pursuant to the Offer to Purchase
                             Dated February 22, 1999

   THE  OFFER,  PRORATION  PERIOD AND  WITHDRAWAL  RIGHTS  WILL  EXPIRE AT 12:00
   MIDNIGHT,  NEW YORK CITY TIME, ON FRIDAY, MARCH 19, 1999, UNLESS THE OFFER IS
   EXTENDED.

                        The Depositary for the Offer is:
                    AMERICAN STOCK TRANSFER AND TRUST COMPANY

By Mail/Hand/Overnight Delivery               By Facsimile Transmission
        40 Wall Street                             (718) 234-5001
          46th Floor                Confirm Facsimile Transmission By Telephone:
      New York, NY 10005                           (800) 937-5449

DELIVERY OF THIS INSTRUMENT TO AN ADDRESS OTHER THAN AS SET FORTH ABOVE WILL NOT
CONSTITUTE A VALID DELIVERY.  DELIVERIES TO THE COMPANY WILL NOT BE FORWARDED TO
THE DEPOSITARY AND THEREFORE WILL NOT CONSTITUTE  VALID DELIVERY.  DELIVERIES TO
THE  BOOK-ENTRY  TRANSFER  FACILITY WILL NOT  CONSTITUTE  VALID  DELIVERY TO THE
DEPOSITARY.

                         DESCRIPTION OF SHARES TENDERED
                           (SEE INSTRUCTIONS 3 AND 4)
<TABLE>
<CAPTION>

===============================================================================================
<S>                                      <C>              <C>               <C>  
Name(s) and Address(es) of Registered                     Share(s) Tendered
Holder(s) (Please fill in, if blank)         (Attach additional schedule, if necessary)
- -----------------------------------------------------------------------------------------------
                                                            Total Number
                                                              of Shares
                                              Certificate  Represented by     Number of Shares
                                             Number(s)(1)  Certificates(s)       Tendered(2)
- -----------------------------------------------------------------------------------------------

- -----------------------------------------------------------------------------------------------

- -----------------------------------------------------------------------------------------------

- -----------------------------------------------------------------------------------------------

- -----------------------------------------------------------------------------------------------
                                 Total Shares
===============================================================================================
   Indicate in this box the order (by certificate number) in which Shares are to
   be purchased in the event of proration.(3)  (Attach additional signed list if
   necessary.) See Instruction 15.
- -----------------------------------------------------------------------------------------------
   1st:           2nd:           3rd:           4th:           5th:
===============================================================================================
</TABLE>

(1)      Need not be completed by  shareholders  tendering  Shares by book-entry
         transfer.

(2)      Unless  otherwise  indicated,  it  will  be  assumed  that  all  Shares
         represented by each Share  certificate  delivered to the Depositary are
         being tendered hereby. See Instruction 4.

(3)      If you do not  designate  an  order,  then in the  event  less than all
         Shares tendered are purchased due to proration, Shares will be selected
         for purchase by the Depositary. See Instruction 15.

<PAGE>



This  Letter  of  Transmittal  is to be  used  only  if  certificates  are to be
forwarded  herewith or if delivery of Shares (as defined below) is to be made by
book-entry transfer to the Depositary's  account at The Depository Trust Company
(the  "Book-Entry  Transfer  Facility")  pursuant to the procedures set forth in
Section  3 of  the  Offer  to  Purchase  (as  defined  below).  THIS  LETTER  OF
TRANSMITTAL  MAY NOT BE USED FOR  TENDERING  SHARES  ATTRIBUTABLE  TO INDIVIDUAL
ACCOUNTS  UNDER THE  COMPANY'S  EMPLOYEE  STOCK  PURCHASE PLAN AND THE COMPANY'S
STOCK  PURCHASE  PLAN FOR  INDEPENDENT  CONTRACTORS  (COLLECTIVELY,  THE  "STOCK
PURCHASE PLANS"). SEE INSTRUCTION 14.

Shareholders who cannot deliver their Share  certificates and any other required
documents to the Depositary by the  Expiration  Date (as defined in the Offer to
Purchase) must tender their Shares using the guaranteed  delivery  procedure set
forth in Section 3 of the Offer to Purchase. See Instruction 2.

THE  INSTRUCTIONS  SET  FORTH  IN THIS  LETTER  OF  TRANSMITTAL  SHOULD  BE READ
CAREFULLY BEFORE THIS LETTER OF TRANSMITTAL IS COMPLETED.

(BOXES BELOW FOR USE BY ELIGIBLE INSTITUTIONS ONLY)

[ ]      CHECK  HERE IF  TENDERED  SHARES  ARE  BEING  DELIVERED  BY  BOOK-ENTRY
         TRANSFER  TO  THE  DEPOSITARY'S  ACCOUNT  AT  THE  BOOK-ENTRY  TRANSFER
         FACILITY AND COMPLETE THE FOLLOWING:

         Name of Tendering Institution:_____________________________________

         Account No.:  _____________________________________

         Transaction Code No.:  _____________________________________

[ ]      CHECK HERE IF TENDERED SHARES ARE BEING DELIVERED  PURSUANT TO A NOTICE
         OF GUARANTEED  DELIVERY  PREVIOUSLY SENT TO THE DEPOSITARY AND COMPLETE
         THE FOLLOWING:

         Name(s) of Registered Holder(s):  ____________________________________

         Date of Execution of Notice of Guaranteed Delivery:  _________________

         Name of Institution that Guaranteed Delivery: ________________________

         If delivery is by book-entry transfer: _______________________________

         Name of Tendering Institution: _______________________________________

         Account No.: _________________________________________________________

         Transaction Code No.: ________________________________________________

[ ]      Check  here  if  you  cannot  locate  your   certificates  and  require
         assistance  in  replacing   them.   Upon  receipt  of  this  Letter  of
         Transmittal,  the Depositary will contact you directly with replacement
         instructions.
<PAGE>


                    NOTE: SIGNATURES MUST BE PROVIDED BELOW.
                 PLEASE READ THE INSTRUCTIONS SET FORTH IN THIS
                        LETTER OF TRANSMITTAL CAREFULLY.

Ladies and Gentlemen:

         The  undersigned  hereby tenders to The Morgan Group,  Inc., a Delaware
corporation (the "Company"),  the  above-described  shares of its Class A Common
Stock,  par value $.015 (the "Shares") at the price per Share  indicated in this
Letter of Transmittal,  net to the seller in cash, upon the terms and subject to
the conditions set forth in the Offer to Purchase,  dated February 22, 1999 (the
"Offer  to  Purchase"),  receipt  of which is hereby  acknowledged,  and in this
Letter of Transmittal  (which, as amended from time to time, together constitute
the "Offer").

         Subject to, and effective  upon,  acceptance for payment of and payment
for the Shares tendered herewith in accordance with the terms and subject to the
conditions  of the Offer  (including,  if the Offer is extended or amended,  the
terms and conditions of any such extension or amendment), the undersigned hereby
sells,  assigns and  transfers  to, or upon the order of, the Company all right,
title and  interest in and to all the Shares that are being  tendered  hereby or
orders the registration of such Shares tendered by book-entry  transfer that are
purchased  pursuant  to the Offer to or upon the order of the Company and hereby
irrevocably  constitutes  and appoints the  Depositary the true and lawful agent
and  attorney-in-fact  of the undersigned with respect to such Shares, with full
power of substitution  (such power of attorney being deemed to be an irrevocable
power coupled with an interest), to (i) deliver certificates for such Shares, or
transfer  ownership  of such  Shares  on the  account  books  maintained  by the
Book-Entry Transfer Facility,  together, in any such case, with all accompanying
evidences of transfer and authenticity, to or upon the order of the Company upon
receipt by the Depositary, as the undersigned's agent, of the Purchase Price (as
defined below) with respect to such Shares;  (ii) present  certificates for such
Shares for  cancellation  and  transfer on the books of the  Company;  and (iii)
receive all benefits and otherwise  exercise all rights of beneficial  ownership
of such Shares, all in accordance with the terms of the Offer.

         The undersigned  hereby represents and warrants to the Company that the
undersigned  has full power and authority to tender,  sell,  assign and transfer
the  Shares  tendered  hereby  and  that,  when and to the  extent  the same are
accepted for payment by the Company,  the Company will acquire good,  marketable
and  unencumbered  title  thereto,  free and clear of all  liens,  restrictions,
charges,  encumbrances,   conditional  sales  agreements  or  other  obligations
relating  to the sale or transfer  thereof,  and the same will not be subject to
any adverse claims. The undersigned will, upon request,  execute and deliver any
additional  documents deemed by the Depositary or the Company to be necessary or
desirable to complete the sale,  assignment and transfer of the Shares  tendered
hereby.

         The  undersigned  represents  and  warrants  to the  Company  that  the
undersigned has read and agrees to all of the terms of the Offer.  All authority
herein  conferred or agreed to be conferred  shall not be affected by, and shall
survive the death or incapacity of the  undersigned,  and any  obligation of the
undersigned hereunder shall be binding upon the heirs, personal representatives,
successors  and assigns and of the  undersigned.  Except as stated in the Offer,
this tender is irrevocable.

         The undersigned  understands that tenders of Shares pursuant to any one
of the  procedures  described  in Section 3 of the Offer to Purchase  and in the
Instructions  will  constitute  the  undersigned's  acceptance  of the terms and
conditions of the Offer, including the undersigned's representation and warranty
to the Company that (i) the undersigned has a net long position in the Shares or
equivalent   securities   being  tendered  within  the  meaning  of  Rule  14e-4
promulgated under the Securities Exchange Act of 1934, as amended,  and (ii) the
tender of such Shares  complies with Rule 14e-4.  The Company's  acceptance  for
payment  of Shares  tendered  pursuant  to the Offer will  constitute  a binding
agreement  between the undersigned and the Company upon the terms and subject to
the conditions of the Offer.

<PAGE>

         The  undersigned  understands  that the Company will determine a single
per Share price (not greater than $10.00 nor less than $8.50 per Share),  net to
the  Seller  in  cash,  that it will pay for  Shares  validly  tendered  and not
withdrawn pursuant to the Offer (the "Purchase Price"),  taking into account the
number of Shares so tendered and the prices specified by tendering shareholders.
The  undersigned  understands  that the Company will select the lowest  Purchase
Price that will allow it to purchase  100,000  Shares (or such lesser  number of
Shares as are validly  tendered at prices not greater  than $10.00 nor less than
$8.50 per Share) validly  tendered and not withdrawn  pursuant to the Offer. The
undersigned  understands  that all Shares validly tendered at prices at or below
the Purchase  Price and not withdrawn  will be purchased at the Purchase  Price,
net to the seller in cash,  upon the terms and subject to the  conditions of the
Offer, including the proration provisions,  and that the Company will return all
other  Shares,  including  Shares  tendered at prices  greater than the Purchase
Price and not withdrawn and Shares not purchased because of proration.

         The undersigned  recognizes that, under certain circumstances set forth
in the Offer to  Purchase,  the Company may  terminate or amend the Offer or may
postpone the acceptance for payment of, or the payment for,  Shares  tendered or
may not be required to purchase any of the Shares  tendered hereby or may accept
for payment fewer than all of the Shares tendered hereby.

         Unless otherwise indicated under "Special Payment Instructions," please
issue the check for the Purchase  Price of any Shares  purchased,  and/or return
any Shares not  tendered or not  purchased,  in the  name(s) of the  undersigned
(and, in the case of Shares  tendered by book-entry  transfer,  by credit to the
account  at the  Book-Entry  Transfer  Facility).  Similarly,  unless  otherwise
indicated under "Special Delivery  Instructions,"  please mail the check for the
Purchase Price of any Shares  purchased  and/or any  certificates for Shares not
tendered or not purchased (and  accompanying  documents,  as appropriate) to the
undersigned at the address shown below the  undersigned's  signature(s).  In the
event  that  both  "Special   Payment   Instructions"   and  "Special   Delivery
Instructions"  are  completed,  please issue the check for the Purchase Price of
any Shares  purchased  and/or return any Shares not tendered or not purchased in
the name(s) of, and mail such check and/or any certificates to, the person(s) so
indicated.  The  undersigned  recognizes  that the  Company  has no  obligation,
pursuant to the "Special Payment  Instructions," to transfer any Shares from the
name of the  registered  holder(s)  thereof if the  Company  does not accept for
payment any of the Shares so tendered.

         The  undersigned  understands  that acceptance of Shares by the Company
for payment will constitute a binding  agreement between the undersigned and the
Company upon the terms and subject to the conditions of the Offer.


<PAGE>



                          PRICE (IN DOLLARS) PER SHARE
                       AT WHICH SHARES ARE BEING TENDERED
                               (SEE INSTRUCTION 5)

                               CHECK ONLY ONE BOX.
            IF MORE THAN ONE BOX IS CHECKED, OR IF NO BOX IS CHECKED,
                      THERE IS NO PROPER TENDER OF SHARES.


              SHARES TENDERED AT PRICE DETERMINED BY DUTCH AUCTION

[ ]      The  undersigned  wants to  maximize  the  chance of having  The Morgan
         Group,  Inc.  purchase  all the Shares  the  undersigned  is  tendering
         (subject to the  possibility  of proration).  Accordingly,  by checking
         this ONE box INSTEAD OF ONE OF THE PRICE BOXES BELOW,  the  undersigned
         hereby  tenders  Shares and is willing  to accept  the  Purchase  Price
         resulting  from the Dutch  Auction  tender  process.  This  action will
         result in  receiving a price per Share of as low as $8.50 or as high as
         $10.00.

                                       OR


               SHARES TENDERED AT PRICE DETERMINED BY SHAREHOLDER
                               (SEE INSTRUCTION 5)

By checking  ONE of the boxes below  INSTEAD OF THE BOX ABOVE,  the  undersigned
hereby tenders Shares at the price checked.  This action could result in none of
the Shares being purchased if the Purchase Price for the Shares is less than the
price checked. A shareholder who desires to tender Shares at more than one price
must complete a separate  Letter of  Transmittal  for each price at which Shares
are tendered. The same Shares cannot be tendered at more than one price. If more
than one box is checked,  or if no box is checked,  there is no valid  tender of
Shares.

        PRICE (IN DOLLARS) PER SHARE AT WHICH SHARES ARE BEING TENDERED:

  [ ] $8.50       [ ] $8.875        [ ] $9.25        [ ] $9.625      [ ] $10.00
  [ ] $8.625      [ ] $9.00         [ ] $9.375       [ ] $9.75           
  [ ] $8.75       [ ] $9.125        [ ] $9.50        [ ] $9.875          
                                                                             

<PAGE>
                                    ODD LOTS
                               (SEE INSTRUCTION 9)

This  section  is to be  completed  ONLY if Shares are being  tendered  by or on
behalf  of a person  who owns  beneficially,  as of the  close  of  business  on
February 19, 1999,  and who continues to own  beneficially  as of the Expiration
Date, an aggregate of fewer than 100 Shares  (excluding  Shares  attributable to
individual  accounts  under the  Company's  401(k)  Savings  Plan (the  "Savings
Plan"), but including Shares attributable to individual accounts under the Stock
Purchase Plans).

         The undersigned either (check one box):

         [ ]      owned  beneficially,  as of the close of  business on February
                  19,  1999,  and  continues  to  own  beneficially  as  of  the
                  Expiration  Date,  an  aggregate  of  fewer  than  100  Shares
                  (excluding  Shares  attributable to individual  accounts under
                  the  Savings  Plan,  but  including  Shares   attributable  to
                  individual  accounts under the Stock Purchase  Plans),  all of
                  which are being tendered, or

         [ ]      is a broker,  dealer,  commercial bank, trust company or other
                  nominee  that  (i) is  tendering,  for the  beneficial  owners
                  thereof,  Shares with respect to which it is the record owner,
                  and (ii) believes,  based upon  representations  made to it by
                  each such beneficial  owner,  that such beneficial owner owned
                  beneficially,  as of the close of  business  on  February  19,
                  1999, and continues to own  beneficially  as of the Expiration
                  Date, an aggregate of fewer than 100 Shares  (excluding Shares
                  attributable  to individual  accounts  under the Savings Plan,
                  but including Shares attributable to individual accounts under
                  the Stock Purchase Plans) and is tendering all of such Shares.


<PAGE>

================================================================================
                          SPECIAL PAYMENT INSTRUCTIONS
                        (SEE INSTRUCTIONS 1, 6, 7 AND 8)

To be completed  ONLY if the check for the  aggregate  Purchase  Price of Shares
purchased and/or certificates for Shares not tendered or not purchased are to be
issued in the name of someone other than the undersigned.

Issue: [ ] Check and/or     [ ]  Certificate(s) to:

Name:__________________________________________________________________________
                                 (PLEASE PRINT)

Address:  _____________________________________________________________________

          _____________________________________________________________________
                               (INCLUDE ZIP CODE)


      _____________________________________________________________________
               (Taxpayer Identification or Social Security Number)

================================================================================

                          SPECIAL DELIVERY INSTRUCTIONS
                           (SEE INSTRUCTIONS 6 AND 8)

To be  completed  ONLY if the check for the Purchase  Price of Shares  purchased
and/or certificates for Shares not tendered or not purchased are to be mailed to
someone other than the  undersigned  or to the  undersigned  at an address other
than that shown below the undersigned's signature(s).

Deliver:  [ ]  Check and/or     [ ]  Certificate(s) to:

Name:__________________________________________________________________________
                                 (PLEASE PRINT)

Address:  _____________________________________________________________________

          _____________________________________________________________________
                               (INCLUDE ZIP CODE)

================================================================================

                                  SIGNATURE(S)
                                PLEASE SIGN HERE
                      (TO BE COMPLETED BY ALL SHAREHOLDERS)

Sign Here: _____________________________    _______________________________
                                  SIGNATURE(S)

Name(s): _______________________________    _______________________________
                             (PLEASE PRINT NAME(S))

Dated: ______________, 1999                     Dated: ______________, 1999

Address(es):____________________________    _______________________________

            ____________________________    _______________________________

            ____________________________    _______________________________
                               (INCLUDE ZIP CODE)


Area Code and Telephone No(s).: ___________________________________________

(Must be signed by registered  holder(s)  exactly as name(s)  appear(s) on Share
certificate(s) or on a security  position listing or by person(s)  authorized to
become registered holder(s) by certificates and documents  transmitted herewith.
If   signature   is   by   a   trustee,   executor,   administrator,   guardian,
attorney-in-fact, officer of a corporation or other person acting in a fiduciary
or representative capacity, please set forth full title and see Instruction 6.)
================================================================================

<PAGE>

                            GUARANTEE OF SIGNATURE(S)
                           (SEE INSTRUCTIONS 1 AND 6)

Name of Firm:  ____________________________________________________________


Authorized Signature: _____________________________________________________

Name:______________________________________________________________________
                                 (PLEASE PRINT)

Title: ____________________________________________________________________

Address:  _________________________________________________________________

          _________________________________________________________________
                               (INCLUDE ZIP CODE)

Area Code and Telephone No(s) .: __________________________________________


Dated:  ______________________ , 1999



<PAGE>



                                  INSTRUCTIONS
              FORMING PART OF THE TERMS AND CONDITIONS OF THE OFFER

1. Guarantee of Signatures.  Except as otherwise  provided below, all signatures
on this Letter of Transmittal  must be guaranteed by a firm or other entity that
is a member in good standing of the security Transfer Agent's Medallion Program,
or the Stock Exchange Medallion Program (an "Eligible Institution"),  unless (i)
this Letter of Transmittal  is signed by the registered  holder(s) of the Shares
(which term, for purposes of this document, shall include any participant in the
Book-Entry  Transfer  Facility whose name appears on a security position listing
as the owner of Shares) tendered  herewith and such holder(s) have not completed
the box entitled  "Special Payment  Instructions"  or the box entitled  "Special
Delivery  Instructions"  on this Letter of Transmittal,  or (ii) such Shares are
tendered for the account of an Eligible Institution. See Instruction 6.

2. Delivery of Letter of Transmittal and Share Certificates; Guaranteed Delivery
Procedures.   This  Letter  of  Transmittal  is  to  be  used  either  if  Share
certificates are to be forwarded herewith or if delivery of Shares is to be made
by book-entry  transfer pursuant to the procedures set forth in Section 3 of the
Offer to  Purchase.  Certificates  for all  physically  delivered  Shares,  or a
confirmation  of a  book-entry  transfer  into the  Depositary's  account at the
Book-Entry Transfer Facility of all Shares delivered electronically,  as well as
a properly completed and duly executed Letter of Transmittal (or manually signed
facsimile thereof) with any required signature  guarantees (or, in the case of a
book-entry  transfer,  an  Agent's  Message,  as  defined  below)  and any other
documents  required  by this  Letter of  Transmittal,  must be  received  by the
Depositary at one of its addresses set forth above prior to the Expiration Date.
If  certificates  are  forwarded to the  Depositary  in multiple  deliveries,  a
properly  completed and duly executed Letter of Transmittal  must accompany each
such delivery.

Shareholders whose Share certificates are not immediately available,  who cannot
deliver their Shares and all other  required  documents to the Depositary or who
cannot  complete the procedure for delivery by book-entry  transfer prior to the
Expiration  Date may tender their  Shares  pursuant to the  guaranteed  delivery
procedure  set forth in  Section 3 of the Offer to  Purchase.  Pursuant  to such
procedure:  (i) such tender must be made by or through an Eligible  Institution,
(ii) a  properly  completed  and duly  executed  Notice of  Guaranteed  Delivery
substantially  in the form provided by the Company (with any required  signature
guarantees) must be received by the Depositary prior to the Expiration Date, and
(iii) the  certificates  for all physically  delivered Shares in proper form for
transfer by  delivery,  or a  confirmation  of a  book-entry  transfer  into the
Depositary's account at the Book-Entry Transfer Facility of all Shares delivered
electronically,  in each  case  together  with a  properly  completed  and  duly
executed Letter of Transmittal (or manually signed  facsimile  thereof) with any
required  signature  guarantees  (or, in the case of a book-entry  transfer,  an
Agent's Message) and any other documents required by this Letter of Transmittal,
must be received by the Depositary  within three American Stock Exchange trading
days after the date the Depositary receives such Notice of Guaranteed  Delivery,
all as  provided  in  Section  3 of the  Offer to  Purchase.  The term  "Agent's
Message" means a message transmitted by the Book-Entry Transfer Facility to, and
received by, the Depositary and forming a part of a Book-Entry  Confirmation (as
defined in the Offer to  Purchase),  which states that the  Book-Entry  Transfer
Facility  has received an express  acknowledgment  from the  participant  in the
Book-Entry  Transfer  Facility  tendering the Shares that such  participant  has
received  and agrees to be bound by the terms of the Letter of  Transmittal  and
that the Company may enforce such agreement against the participant.

THE METHOD OF DELIVERY  OF ALL  DOCUMENTS,  INCLUDING  SHARE  CERTIFICATES,  THE
LETTER OF TRANSMITTAL AND ANY OTHER REQUIRED  DOCUMENTS,  IS AT THE ELECTION AND
RISK OF THE  TENDERING  SHAREHOLDER,  AND THE DELIVERY  WILL BE DEEMED MADE ONLY
WHEN ACTUALLY  RECEIVED BY THE  DEPOSITARY.  IF DELIVERY IS BY MAIL,  REGISTERED
MAIL WITH RETURN RECEIPT  REQUESTED,  PROPERLY INSURED,  IS RECOMMENDED.  IN ALL
CASES, SUFFICIENT TIME SHOULD BE ALLOWED TO ENSURE TIMELY DELIVERY.


<PAGE>

No alternative or contingent tenders will be accepted.  By executing this Letter
of Transmittal  (or facsimile  thereof),  the tendering  shareholder  waives any
right to receive any notice of the acceptance for payment of the Shares.

3. Inadequate Space. If the space provided herein is inadequate, the certificate
numbers  and/or  the  number of Shares  should  be listed on a  separate  signed
schedule and attached to this Letter of Transmittal.

4. Partial  Tenders (Not  Applicable  to  Shareholders  Who Tender by Book-Entry
Transfer). If fewer than all the Shares represented by any certificate delivered
to the Depositary  are to be tendered,  fill in the number of Shares that are to
be tendered in the box entitled "Number of Shares Tendered." In such case, a new
certificate  for the remainder of the Shares  represented by the old certificate
will be  sent to the  person(s)  signing  this  Letter  of  Transmittal,  unless
otherwise  provided in the "Special Payment  Instructions" or "Special  Delivery
Instructions"  boxes on this Letter of  Transmittal,  as promptly as practicable
following the expiration or termination of the Offer. All Shares  represented by
certificates  delivered to the  Depositary  will be deemed to have been tendered
unless otherwise indicated.

5.  Indication  of Price at Which  Shares are Being  Tendered.  For Shares to be
validly tendered by this Letter of Transmittal, the shareholder must either:

         (i)      check the box under  "Shares  Tendered at Price  Determined by
                  Dutch Auction" or

         (ii)     check the box  indicating  the  price per Share at which  such
                  shareholder  is  tendering  Shares under  "Shares  Tendered at
                  Price Determined by Shareholder."

By checking the box under "Shares Tendered at Price Determined by Dutch Auction"
the shareholder  agrees to accept the Purchase Price that results from the Dutch
Auction  tender  process,  which may be as low as $8.50 or as high as $10.00 per
Share.  By  checking  a box  under  "Shares  Tendered  at  Price  Determined  by
Shareholder," the shareholder acknowledges that doing so could result in none of
the Shares being purchased if the Purchase Price for the Shares is less than the
price you check.  ONLY ONE BOX MAY BE CHECKED.  IF MORE THAN ONE BOX IS CHECKED,
OR IF NO BOX IS  CHECKED,  THERE IS NO VALID  TENDER OF  SHARES.  A  shareholder
wishing to tender  portions of such  shareholder's  Share  holdings at different
prices must complete a separate  Letter of  Transmittal  for each price at which
such  shareholder  wishes to  tender  each such  portion  of such  shareholder's
Shares.  The same Shares cannot be tendered (unless previously validly withdrawn
as provided in Section 4 of the Offer to Purchase) at more than one price.

6. Signatures on Letter of Transmittal;  Stock Powers and Endorsements.  If this
Letter of  Transmittal  is  signed by the  registered  holder(s)  of the  Shares
tendered hereby,  the signatures(s)  must correspond with the name(s) as written
on the face of the certificates  without  alteration,  enlargement or any change
whatsoever.

If any of the Shares  tendered hereby are held of record by two or more persons,
all such persons must sign this Letter of Transmittal.

If any of the  Shares  tendered  hereby are  registered  in  different  names on
different  certificates,  it will be necessary  to complete,  sign and submit as
many  separate  Letters of  Transmittal  (or  facsimiles  thereof)  as there are
different registrations of certificates.

If this  Letter of  Transmittal  is signed by the  registered  holder(s)  of the
Shares tendered hereby, no endorsements of certificates or separate stock powers
are required  unless  payment of the Purchase  Price is to be made to, or Shares
not tendered or not  purchased  are to be  registered in the name of, any person
other than the registered holder(s), in which case the certificate(s) evidencing
the Shares tendered hereby must be endorsed or accompanied by appropriate  stock
powers, in either case signed exactly as the name(s) of the registered holder(s)
appear(s) on such  certificates.  Signatures on any such  certificates  or stock
powers must be guaranteed by an Eligible Institution. See Instruction 1.


<PAGE>

If this Letter of  Transmittal  is signed by a person other than the  registered
holder(s) of the Shares  tendered  hereby,  certificates  evidencing  the Shares
tendered hereby must be endorsed or accompanied by appropriate  stock powers, in
either case, signed exactly as the name(s) of the registered holder(s) appear(s)
on such  certificate(s).  Signature(s) on any such  certificates or stock powers
must be guaranteed by an Eligible Institution. See Instruction 1.

If this Letter of Transmittal  or any  certificate or stock power is signed by a
trustee,  executor,  administrator,  guardian,  attorney-in-fact,  officer  of a
corporation  or other person acting in a fiduciary or  representative  capacity,
such person should so indicate when signing, and proper evidence satisfactory to
the Company of the authority of such person so to act must be submitted.

7. Stock  Transfer  Taxes.  The  Company  will pay or cause to be paid any stock
transfer  taxes with respect to the sale and transfer of any Shares to it or its
order  pursuant to the Offer.  If,  however,  payment of the aggregate  Purchase
Price is to be made to,  or  Shares  not  tendered  or not  purchased  are to be
registered in the name of, any person other than the registered holder(s), or if
tendered  Shares  are  registered  in the  name of any  person  other  than  the
person(s)  signing this Letter of Transmittal,  the amount of any stock transfer
taxes  (whether  imposed  on the  registered  holder(s),  such  other  person or
otherwise)  payable on account of the  transfer  to such person will be deducted
from the  Purchase  Price  unless  satisfactory  evidence of the payment of such
taxes,  or  exemption  therefrom,  is  submitted.  See Section 5 of the Offer to
Purchase.  Except as provided in this Instruction 7, it will not be necessary to
affix  transfer  tax stamps to the  certificates  representing  Shares  tendered
hereby.

8. Special Payment and Delivery Instructions.  If a check for the Purchase Price
of any Shares  tendered hereby is to be issued in the name of, and/or any Shares
not  tendered or not  purchased  are to be returned  to, a person other than the
person(s)  signing  this  Letter  of  Transmittal,  or if the check  and/or  any
certificates  for  Shares  not  tendered  or not  purchased  are to be mailed to
someone other than the  person(s)  signing this Letter of  Transmittal  or to an
address other than that shown above in the box captioned  "Description of Shares
Tendered,"  then the  boxes  captioned  "Special  Payment  Instructions"  and/or
"Special  Delivery  Instructions"  on  this  Letter  of  Transmittal  should  be
completed.  Shareholders  tendering Shares by book-entry  transfer will have any
Shares not accepted for payment returned by crediting the account  maintained by
such shareholder at the Book-Entry Transfer Facility.

9. Odd Lots.  As described in Section 1 of the Offer to Purchase,  if fewer than
all Shares  validly  tendered at or below the Purchase  Price and not  withdrawn
prior to the Expiration  Date are to be purchased,  the Shares  purchased  first
will consist of all Shares tendered by any  shareholder who owned  beneficially,
as of the  close  of  business  on  February  19,  1999,  and  continues  to own
beneficially  as of the  Expiration  Date, an aggregate of fewer than 100 Shares
(excluding  Shares  attributable to individual  accounts under the Savings Plan,
but  including  Shares  attributable  to  individual  accounts  under  the Stock
Purchase  Plans)  and who  validly  tendered  all such  Shares  at or below  the
Purchase  Price.  Partial tenders of Shares will not qualify for this preference
and this preference will not be available unless the box captioned "Odd Lots" in
this Letter of  Transmittal  and the Notice of Guaranteed  Delivery,  if any, is
completed.

10. Substitute Form W-9 and Form W-8. Under the United States federal income tax
backup withholding  rules,  unless an exemption applies under the applicable law
and  regulations,  31% of the gross  proceeds  payable to a shareholder or other
payee  pursuant to the Offer must be withheld and remitted to the United  States
Treasury,  unless the shareholder or other payee provides such person's taxpayer
identification number (employer identification number or social security number)
to the  Depositary and certifies  that such number is correct.  Therefore,  each
tendering  shareholder should complete and sign the Substitute Form W-9 included
as part of this  Letter of  Transmittal  so as to provide  the  information  and
certification  necessary to avoid backup  withholding,  unless such  shareholder
otherwise  establishes  to the  satisfaction  of the  Depositary  that it is not
subject to backup withholding.  Certain shareholders  (including,  among others,
all  corporations  and  certain  foreign  shareholders  (in  addition to foreign
corporations))  are not  subject  to  these  backup  withholding  and  reporting
requirements.  In order  for a  foreign  shareholder  to  qualify  as an  exempt
recipient,  that  shareholder  must submit an IRS Form W-8 or a Substitute  Form
W-8, signed under penalties of perjury,  attesting to that shareholder's  exempt
status. Such statements may be obtained from the Depositary.


<PAGE>

11.  Withholding  on Foreign  Shareholders.  Even if a foreign  shareholder  has
provided the required certification to avoid backup withholding,  the Depositary
will  withhold  United  States  federal  income  taxes equal to 30% of the gross
payments  payable  to a  foreign  shareholder  or his or her  agent  unless  the
Depositary determines that an exemption from or a reduced rate of withholding is
available  pursuant to a tax treaty or that an  exemption  from  withholding  is
applicable  because  such gross  proceeds  are  effectively  connected  with the
conduct of a trade or business in the United States. For this purpose, a foreign
shareholder is a shareholder that is not (i) a citizen or resident of the United
States, (ii) a corporation,  partnership or other entity created or organized in
or under the laws of the United States,  any State or any political  subdivision
thereof, (iii) an estate the income of which is subject to United States federal
income taxation  regardless of the source of such income,  or (iv) a trust whose
administration  is subject to the primary  supervision  of a United States court
and which has one or more United  States  fiduciaries  who have the authority to
control all  substantial  decisions  of the trust.  In order to obtain a reduced
rate of withholding pursuant to a tax treaty, a foreign shareholder must deliver
to the  Depositary a properly  completed IRS Form 1001 (or, if  available,  Form
W8BEN). In order to obtain an exemption from withholding on the grounds that the
gross  proceeds paid pursuant to the Offer are  effectively  connected  with the
conduct of a trade or business within the United States,  a foreign  shareholder
must  deliver to the  Depositary  a  properly  completed  IRS Form 4224 (or,  if
available, Form W8-EC1). The Depositary will determine a shareholder's status as
a foreign  shareholder  and  eligibility  for a reduced rate of, or an exemption
from,  withholding  by  reference  to  outstanding  certificates  or  statements
concerning  eligibility  for a reduced rate of, or exemption  from,  withholding
unless facts and circumstances  indicate that such reliance is not warranted.  A
foreign  shareholder  may be  eligible to obtain a refund of all or a portion of
any  tax  withheld  if  such  shareholder   meets  the  "complete   redemption,"
"substantially  disproportionate" or "not essentially  equivalent to a dividend"
test  described in Section 14 of the Offer to Purchase or is  otherwise  able to
establish  that no tax or a  reduced  amount of tax is due.  Backup  withholding
generally will not apply to amounts subject to the 30% or treaty-reduced rate of
withholding.  Foreign  shareholders  are urged to  consult  their  tax  advisors
regarding the  application  of United  States  federal  income tax  withholding,
including  eligibility  for a withholding  tax reduction or exemption and refund
procedures.

12. Requests for Assistance or Additional  Copies. Any questions or requests for
assistance may be directed to the Information  Agent at the telephone number and
address listed below.  Requests for additional  copies of the Offer to Purchase,
this Letter of  Transmittal  or other tender offer  materials may be directed to
the  Information  Agent,  and such  copies  will be  furnished  promptly  at the
Company's  expense.  Shareholders  may also contact their local broker,  dealer,
commercial  bank or trust  company  for  documents  relating  to, or  assistance
concerning, the Offer.

13. Irregularities. All questions as to the number of Shares to be accepted, the
price to be paid therefor and the validity, form, eligibility (including time of
receipt) and  acceptance  for payment of any tender of Shares will be determined
by the Company,  in its sole discretion,  which determination shall be final and
binding on all parties. The Company reserves the absolute right to reject any or
all  tenders it  determines  not to be in proper  form or the  acceptance  of or
payment for which may, in the opinion of the Company's counsel be unlawful.  The
Company also reserves the absolute  right to waive any of the  conditions of the
Offer and any defect or irregularity  in the tender of any particular  Shares or
any  particular  shareholder.  No tender of Shares  will be deemed to be validly
made until all defects or irregularities  have been cured or waived. None of the
Company, the Depositary, the Information Agent or any other person is or will be
obligated to give notice of any defects or irregularities  in tenders,  and none
of them will incur any liability for failure to give any such notice.


<PAGE>

14. Stock Purchase Plans. Participants in the Company's Stock Purchase Plans may
not use this  Letter of  Transmittal  to direct the tender of Shares  reflecting
interests attributable to such participant's individual account(s), but must use
the separate  Direction  Form sent to them by the Company.  See Section 3 of the
Offer to Purchase.

15.  Order of Purchase in Event of  Proration.  As described in Section 1 of the
Offer to Purchase,  shareholders  may  designate the order in which their Shares
are to be purchased in the event of proration.  The order of purchase may affect
whether any capital gain or loss recognized on the Shares purchased is long-term
or short-term (depending on the holding period for the Shares purchased) and the
amount of gain or loss recognized for federal income tax purposes.  See Sections
1 and 14 of the Offer to Purchase.

16. Lost, Stolen or Destroyed Certificates.  If your certificate(s) representing
Shares have been lost,  stolen or destroyed,  so indicate above.  The Depositary
will  send you  additional  documentation  that  will  need to be  completed  to
effectively surrender such lost, stolen or destroyed certificates.

IMPORTANT:  THIS LETTER OF TRANSMITTAL (OR A MANUALLY SIGNED FACSIMILE  THEREOF)
TOGETHER WITH SHARE CERTIFICATES OR CONFIRMATION OF BOOK-ENTRY  TRANSFER AND ALL
OTHER REQUIRED  DOCUMENTS MUST BE RECEIVED BY THE  DEPOSITARY,  OR THE NOTICE OF
GUARANTEED DELIVERY MUST BE RECEIVED BY THE DEPOSITARY,  PRIOR TO THE EXPIRATION
DATE.


<PAGE>

SEE  "GUIDELINES  FOR  CERTIFICATION  OF  TAXPAYER   IDENTIFICATION   NUMBER  ON
SUBSTITUTE FORM W-9" FOR ADDITIONAL INSTRUCTIONS.

                               SUBSTITUTE FORM W-9
              PAYOR'S NAME: American Stock Transfer & Trust Company
<TABLE>
<CAPTION>
==============================================================================================
<S>                             <C>                                <C>
                                                                   ________________________
SUBSTITUTE                      Part I -- PLEASE  PROVIDE          Social Security Number or
FORM W-9                        YOUR  TIN IN  THE  BOX AT          Employer   Identification
                                RIGHT  AND   CERTIFY   BY          Number (If  Awaiting  TIN
Payor's Request for             SIGNING AND DATING BELOW:          write "Applied for")
Taxpayer Identification         -------------------------------------------------------------                                   
Number (TIN)                                                       Part II -- For  Payees NOT
                                ____________________________       subject     to     backup
Department of the Treasury      NAME (Please Print)                withholding,    see   the
Internal Revenue Service                                           "Guidelines           for
                                ____________________________       Certification of Taxpayer
                                ADDRESS                            Identification  Number on
                                                                   Substitute    Form   W-9"
                                ____________________________       below  and   complete  as
                                CITY     STATE      ZIP CODE       instructed therein.
                                  
==============================================================================================
</TABLE>

Part III -- Certification: -- Under the penalties of perjury, I certify that:]

(1)      The  number  shown on this form is my correct  taxpayer  identification
         number (or I am waiting for a number to be issued to me), and

(2)      I am not subject to backup withholding either because:  (a) I am exempt
         from  backup  withholding,  or  (b) I have  not  been  notified  by the
         Internal   Revenue   Service  ("IRS")  that  I  am  subject  to  backup
         withholding  as a  result  of a  failure  to  report  all  interest  or
         dividends,  or (c) the IRS has notified me that I am no longer  subject
         to backup withholding.

SIGNATURE___________________________________   DATE ______________________, 1999

Certification Instructions -- You must cross out item (2) above if you have been
notified by the IRS that you are currently subject to backup withholding because
of underreporting  interest or dividends on your tax return.  However,  if after
being  notified  by the IRS that you were  subject  to  backup  withholding  you
received  another  notification  from the IRS that you are no longer  subject to
backup  withholding,  do not cross out item (2).  Also see  instructions  in the
enclosed Guidelines.



     YOU MUST COMPLETE THE FOLLOWING CERTIFICATE IF YOU WRITE "APPLIED FOR"
                        IN PART I OF SUBSTITUTE FORM W-9

             CERTIFICATE OF AWAITING TAXPAYER IDENTIFICATION NUMBER

   I certify under  penalties of perjury that a taxpayer  identification  number
has not been  issued  to me,  and  either  (a) I have  mailed  or  delivered  an
application  to  receive a  taxpayer  identification  number to the  appropriate
Internal Revenue Service Center or Social Security  Administration Office or (b)
I intend to mail or deliver an application in the near future. I understand that
if I do not provide a taxpayer identification number within sixty (60) days, 31%
of all  reportable  payments  made to me  thereafter  will be  withheld  until I
provide a number.

____________________________________    __________________________________, 1999
Signature                                              Date



NOTE:    FAILURE  TO  COMPLETE  AND  RETURN  THIS  FORM  MAY  RESULT  IN  BACKUP
         WITHHOLDING  OF 31% OF ANY  PAYMENTS  MADE TO YOU.  PLEASE  REVIEW  THE
         "GUIDELINES  FOR  CERTIFICATION  OF TAXPAYER  IDENTIFICATION  NUMBER ON
         SUBSTITUTE FORM W-9" FOR ADDITIONAL DETAILS.

<PAGE>

                     THE INFORMATION AGENT FOR THE OFFER IS:

                     Corporate Investor Communications, Inc.
                                111 Commerce Road
                            Carlstadt, NJ 07072-2586

                           (888) 897-0079 (TOLL FREE)

                             BANKS AND BROKERS CALL:

                                 (201) 896-1900







                             THE MORGAN GROUP, INC.

                          NOTICE OF GUARANTEED DELIVERY
                  FOR TENDER OF SHARES OF CLASS A COMMON STOCK
                    (NOT TO BE USED FOR SIGNATURE GUARANTEES)

This form,  or a form  substantially  equivalent  to this form,  must be used to
accept the Offer (as defined  below) if  certificates  for the shares of Class A
Common Stock of The Morgan Group,  Inc. are not  immediately  available,  if the
procedure for book-entry  transfer  cannot be completed on a timely basis, or if
time will not permit all other  documents  required by the Letter of Transmittal
to be delivered to the Depositary  prior to the  Expiration  Date (as defined in
Section 1 of the Offer to Purchase (defined below)).  Such form may be delivered
by  hand  or  transmitted  by  mail  or  overnight  courier,  or  (for  Eligible
Institutions  (as  defined  below)  only)  by  facsimile  transmission,  to  the
Depositary. See Section 3 of the Offer to Purchase.

                        The Depositary for the Offer is:
                    AMERICAN STOCK TRANSFER AND TRUST COMPANY

By Mail/Hand/Overnight Delivery             By Facsimile Transmission
        40 Wall Street                           (718) 234-5001
          46th Floor               Confirm Facsimile Transmission By Telephone:
      New York, NY 10005                         (800) 937-5449


DELIVERY OF THIS INSTRUMENT TO AN ADDRESS, OR TRANSMISSION OF INSTRUCTIONS VIA A
FACSIMILE  NUMBER,  OTHER THAN AS SET FORTH  ABOVE WILL NOT  CONSTITUTE  A VALID
DELIVERY.

THIS FORM IS NOT TO BE USED TO GUARANTEE SIGNATURES.  IF A SIGNATURE ON A LETTER
OF TRANSMITTAL IS REQUIRED TO BE GUARANTEED BY AN ELIGIBLE INSTITUTION UNDER THE
INSTRUCTIONS  THERETO,  SUCH  SIGNATURE  GUARANTEE MUST APPEAR IN THE APPLICABLE
SPACE PROVIDED IN THE SIGNATURE BOX ON THE LETTER OF TRANSMITTAL.

THE ELIGIBLE INSTITUTION THAT COMPLETES THIS FORM MUST COMMUNICATE THE GUARANTEE
TO THE DEPOSITARY AND MUST DELIVER THE LETTER OF  TRANSMITTAL  AND  CERTIFICATES
FOR SHARES TO THE  DEPOSITARY  WITHIN THE TIME  SHOWN  HEREIN.  FAILURE TO DO SO
COULD RESULT IN A FINANCIAL LOSS TO SUCH ELIGIBLE INSTITUTION.

<PAGE>



Ladies and Gentlemen:

The undersigned hereby tenders to The Morgan Group, Inc., a Delaware corporation
(the  "Company"),  upon the terms and subject to the conditions set forth in the
Offer to Purchase,  dated February 22, 1999 (the "Offer to  Purchase"),  and the
related Letter of  Transmittal  (which,  as amended from time to time,  together
constitute the "Offer"), receipt of which is hereby acknowledged,  the number of
shares of Class A Common  Stock,  par value $.015 (the  "Shares") of the Company
listed below, pursuant to the guaranteed delivery procedure set forth in Section
3 of the Offer to Purchase.

If Shares will be tendered by book-entry transfer:


Name of Tendering Institution:

Area Code and Telephone Number:

Account No. __________________ at The Depository Trust Company




                                  SIGNATURE(S)

Number of Shares: ____________   Name(s) (Please Print):_______________________



   Certificate Nos.: (if available)                  Address(es):

     ___________________________             ___________________________

     ___________________________             ___________________________

     ___________________________             ___________________________

     ___________________________             ___________________________

     ___________________________             ___________________________
                                                  (INCLUDING ZIP CODE)



<PAGE>

================================================================================
                          PRICE (IN DOLLARS) PER SHARE
                       AT WHICH SHARES ARE BEING TENDERED

                               CHECK ONLY ONE BOX.
            IF MORE THAN ONE BOX IS CHECKED, OR IF NO BOX IS CHECKED,
                      THERE IS NO PROPER TENDER OF SHARES.

              SHARES TENDERED AT PRICE DETERMINED BY DUTCH AUCTION

       [ ] The  undersigned  wants to  maximize  the chance of having The Morgan
           Group,  Inc.  purchase  all the Shares the  undersigned  is tendering
           (subject to the possibility of proration).  Accordingly,  by checking
           this ONE box INSTEAD OF ONE OF THE PRICE BOXES BELOW, the undersigned
           hereby  tenders  Shares and is willing to accept the  Purchase  Price
           resulting  from the Dutch Auction  tender  process.  This action will
           result in  receiving  a price per Share of as low as $8.50 or as high
           as $10.00.
                                       OR

       [ ] SHARES TENDERED AT PRICE DETERMINED BY SHAREHOLDER

   By checking ONE of the boxes below INSTEAD OF THE BOX ABOVE,  the undersigned
   hereby tenders Shares at the price checked.  This action could result in none
   of the Shares being  purchased  if the Purchase  Price for the Shares is less
   than the price  checked.  A shareholder  who desires to tender Shares at more
   than one price must complete a separate  Letter of Transmittal for each price
   at which shares are tendered. The same Shares cannot be tendered at more than
   one price.

        PRICE (IN DOLLARS) PER SHARE AT WHICH SHARES ARE BEING TENDERED:

  [ ] $8.50       [ ] $8.875        [ ] $9.25        [ ] $9.625      [ ] $10.00
  [ ] $8.625      [ ] $9.00         [ ] $9.375       [ ] $9.75           
  [ ] $8.75       [ ] $9.125        [ ] $9.50        [ ] $9.875    
================================================================================

================================================================================
                                    ODD LOTS

   This  section is to be completed  ONLY if Shares are being  tendered by or on
   behalf of a person who owned  beneficially,  as of the close of  business  on
   February 19, 1999, and who continues to own beneficially as of the Expiration
   Date, an aggregate of fewer than 100 Shares (excluding Shares attributable to
   individual  accounts  under  the  Savings  Plan (as  defined  in the Offer to
   Purchase), but including Shares attributable to individual accounts under the
   Stock Purchase Plans (as defined in the Offer to Purchase).

         The undersigned either (check one box):

   [ ]            owned  beneficially,  as of the close of  business on February
   19, 1999 and  continues to own  beneficially  as of the  Expiration  Date, an
   aggregate of fewer than 100 Shares (excluding Shares allocated to accounts in
   the Savings Plan, but including  Shares  attributable to individual  accounts
   under the Stock Purchase Plans), all of which are being tendered, or

   [ ]            is a broker,  dealer,  commercial bank, trust company or other
   nominee that (i) is tendering, for the beneficial owners thereof, Shares with
   respect  to which  it is the  record  owner  and (ii)  believes,  based  upon
   representations  made  to  it  by  each  such  beneficial  owner,  that  such
   beneficial owner owned beneficially,  as of the close of business on February
   19, 1999, and continues to own  beneficially  as of the  Expiration  Date, an
   aggregate  of  fewer  than  100  Shares  (excluding  Shares  attributable  to
   individual accounts under the Savings Plan, but including Shares attributable
   to individual  accounts under the Stock Purchase  Plans) and is tendering all
   of such Shares.
================================================================================
<PAGE>



                                    GUARANTEE
                    (NOT TO BE USED FOR SIGNATURE GUARANTEE)

The undersigned, a firm or other entity that is a member in good standing of the
Security Transfer Agent's  Medallion  Program,  or the Stock Exchange  Medallion
Program (an "Eligible Institution"),  hereby guarantees (i) that the above-named
person(s)  has a net long  position  in the  Shares  being  tendered  within the
meaning of Rule 14e-4 promulgated under the Securities  Exchange Act of 1934, as
amended,  (ii) that such tender of Shares complies with Rule 14e-4, and (iii) to
deliver to the Depositary at one of its addresses set forth above certificate(s)
for the Shares tendered hereby,  in proper form for transfer,  or a confirmation
of the book-entry  transfer of the Shares tendered hereby into the  Depositary's
account at The Depository  Trust Company,  in each case together with a properly
completed  and duly  executed  Letter(s)  of  Transmittal  (or  manually  signed
facsimile(s) thereof), with any required signature  guarantee(s),  or an Agent's
Message (as defined in the Offer to Purchase), and any other required documents,
all within three American Stock Exchange trading days after the date hereof.

The Eligible Institution that completes this form must communicate the guarantee
to the Depositary and must deliver the Letter of  Transmittal  and  certificates
for shares to the  Depositary  within the time  shown  herein.  Failure to do so
could result in a financial loss to such eligible institution.

Name of Firm: _________________________________________________________________


Authorized Signature: _________________________________________________________

Name: _________________________________________________________________________
                                 (PLEASE PRINT)

Title: ________________________________________________________________________

Address: ______________________________________________________________________

_______________________________________________________________________________

_______________________________________________________________________________
                             (CITY, STATE, ZIP CODE)

Area Code and Telephone Number: _______________________________________________
Dated:  ______________________ , 1999

              NOTE: DO NOT SEND SHARE CERTIFICATES WITH THIS FORM.
      YOUR SHARE CERTIFICATES MUST BE SENT WITH THE LETTER OF TRANSMITTAL.





                              [MORGAN LETTERHEAD]


                        OFFER TO PURCHASE FOR CASH UP TO
                   100,000 SHARES OF ITS CLASS A COMMON STOCK

                   AT A PURCHASE PRICE NOT GREATER THAN $10.00
                          NOR LESS THAN $8.50 PER SHARE

             THE OFFER, PRORATION PERIOD AND WITHDRAWAL RIGHTS WILL
            EXPIRE AT 12:00 MIDNIGHT, NEW YORK CITY TIME, ON FRIDAY,
                  MARCH 19, 1999, UNLESS THE OFFER IS EXTENDED.

February 22, 1999

To Brokers, Dealers, Commercial Banks, Trust Companies and Other Nominees:

 The Morgan Group, Inc., a Delaware corporation (the "Company") has enclosed the
material  listed below relating to the Company's offer to purchase up to 100,000
shares of its Class A Common Stock, par value $.015 (the "Shares") at prices not
greater  than  $10.00 nor less than $8.50 per Share,  net to the seller in cash,
specified  by  tendering  shareholders,  upon  the  terms  and  subject  to  the
conditions  set forth in the Offer to  Purchase,  dated  February  22, 1999 (the
"Offer to  Purchase"),  and in the  related  Letter of  Transmittal  (which,  as
amended from time to time, together constitute the "Offer").

The Company will determine a single price (not greater than $10.00 nor less than
$8.50 per Share), net to the seller in cash, that it will pay for Shares validly
tendered and not withdrawn pursuant to the Offer (the "Purchase Price"),  taking
into  account  the  number of Shares so  tendered  and the prices  specified  by
tendering  shareholders.  The Company will select the lowest Purchase Price that
will allow it to purchase  100,000 Shares (or such lesser number of Shares as is
validly  tendered  at prices  not  greater  than  $10.00 nor less than $8.50 per
Share) and not  withdrawn  pursuant to the Offer.  The Company will purchase all
Shares  validly  tendered  at  prices  at or below  the  Purchase  Price and not
withdrawn,  upon the terms and subject to the conditions of the Offer, including
the  provisions  relating to proration  described in the Offer to Purchase.  See
Section 1 of the Offer to Purchase.

The Purchase Price will be paid in cash, net to the seller,  with respect to all
Shares purchased.  Shares tendered at prices in excess of the Purchase Price and
Shares not purchased because of proration will be returned.

THE OFFER IS NOT CONDITIONED ON ANY MINIMUM NUMBER OF SHARES BEING TENDERED. THE
OFFER IS,  HOWEVER,  SUBJECT TO CERTAIN OTHER  CONDITIONS.  SEE SECTION 6 OF THE
OFFER TO PURCHASE.


<PAGE>

We are asking you to contact your clients for whom you hold Shares registered in
your name (or in the name of your  nominee)  or who hold  Shares  registered  in
their own  names.  Please  bring the Offer to their  attention  as  promptly  as
possible.  The Company will,  upon request,  reimburse  you for  reasonable  and
customary handling and mailing expenses incurred by you in forwarding any of the
enclosed  materials to your clients.  For your information and for forwarding to
your clients, we are enclosing the following documents:

         l. The Offer to Purchase.

         2. The Letter of  Transmittal  for your use and for the  information of
your clients.

         3. A letter to  shareholders of the Company from the Chairman and Chief
Executive Officer of the Company.

         4. The Notice of Guaranteed  Delivery to be used to accept the Offer if
the  Shares  and  all  other  required  documents  cannot  be  delivered  to the
Depositary by the Expiration Date (each as defined in the Offer to Purchase).

         5. A letter  that may be sent to your  clients for whose  accounts  you
hold Shares  registered in your name or in the name of your nominee,  with space
for obtaining such clients' instructions with regard to the Offer.

         6.  Guidelines of the Internal  Revenue  Service for  Certification  of
Taxpayer  Identification  Number on Substitute  Form W-9  providing  information
relating to backup federal income tax withholding.

         7. A return  envelope  addressed  to  American  Stock  Transfer & Trust
Company, the Depositary.

WE URGE YOU TO CONTACT YOUR  CLIENTS AS PROMPTLY AS  POSSIBLE.  PLEASE NOTE THAT
THE OFFER,  PRORATION PERIOD AND WITHDRAWAL RIGHTS EXPIRE AT 12:00 MIDNIGHT, NEW
YORK CITY TIME, ON FRIDAY, MARCH 19, 1999, UNLESS THE OFFER IS EXTENDED.


<PAGE>

The Company will not pay any fees or commissions to any broker,  dealer or other
person for soliciting tenders of Shares pursuant to the Offer. The Company will,
upon request,  reimburse brokers, dealers,  commercial banks and trust companies
for reasonable and customary  handling and mailing expenses  incurred by them in
forwarding materials relating to the Offer to their customers.  The Company will
pay all stock  transfer taxes  applicable to its purchase of Shares  pursuant to
the Offer, subject to Instruction 7 of the Letter of Transmittal.

As  described in the Offer to  Purchase,  if more than 100,000  Shares have been
validly  tendered at or below the Purchase Price and not withdrawn  prior to the
Expiration  Date, as defined in Section l of the Offer to Purchase,  the Company
will accept  Shares for purchase in the  following  order of  priority:  (i) all
Shares validly  tendered at or below the Purchase Price and not withdrawn  prior
to the Expiration  Date by any  shareholder  who owned  beneficially,  as of the
close of business on February 19, 1999, and who continues to own beneficially as
of the Expiration Date, an aggregate of fewer than 100 Shares  (excluding Shares
attributable  to individual  accounts  under the Savings Plan (as defined in the
Offer to Purchase),  but including  Shares  attributable to individual  accounts
under the Stock  Purchase  Plans (as defined in the Offer to Purchase))  and who
validly  tenders all of such Shares  (partial  tenders will not qualify for this
preference)  and  completes  the box  captioned  "Odd  Lots"  in the  Letter  of
Transmittal and, if applicable, the Notice of Guaranteed Delivery and (ii) after
purchase of all of the foregoing Shares, all other Shares validly tendered at or
below the Purchase Price and not withdrawn prior to the Expiration Date on a pro
rata basis.

THE BOARD OF  DIRECTORS  OF THE  COMPANY HAS  APPROVED  THE MAKING OF THE OFFER.
HOWEVER,  SHAREHOLDERS  MUST MAKE THEIR OWN  DECISIONS  WHETHER TO TENDER SHARES
AND,  IF SO, HOW MANY  SHARES TO TENDER AND THE PRICE OR PRICES AT WHICH  SHARES
SHOULD BE  TENDERED.  NEITHER THE COMPANY NOR ITS BOARD OF  DIRECTORS  MAKES ANY
RECOMMENDATION  TO ANY  SHAREHOLDER  AS TO  WHETHER  TO TENDER OR  REFRAIN  FROM
TENDERING  SHARES.  THE COMPANY HAS BEEN ADVISED THAT ITS  DIRECTORS,  EXECUTIVE
OFFICERS AND CONTROLLING SHAREHOLDER DO NOT INTEND TO TENDER ANY SHARES PURSUANT
TO THE OFFER.

Any questions or requests for  assistance  or additional  copies of the enclosed
materials  may be directed  to the  Information  Agent or the Dealer  Manager at
their respective  addresses and telephone numbers set forth on the back cover of
the enclosed Offer to Purchase.

                                            Very truly yours,


                                            THE MORGAN GROUP, INC.

NOTHING  CONTAINED  HEREIN OR IN THE ENCLOSED  DOCUMENTS SHALL CONSTITUTE YOU OR
ANY  OTHER  PERSON  THE  AGENT  OF THE  COMPANY,  THE  INFORMATION  AGENT OR THE
DEPOSITARY, OR AUTHORIZE YOU OR ANY OTHER PERSON TO USE ANY DOCUMENT OR MAKE ANY
STATEMENT ON BEHALF OF ANY OF THEM IN  CONNECTION  WITH THE OFFER OTHER THAN THE
DOCUMENTS ENCLOSED HEREWITH AND THE STATEMENTS CONTAINED THEREIN.





                              [MORGAN LETTERHEAD]



                        OFFER TO PURCHASE FOR CASH UP TO
                   100,000 SHARES OF ITS CLASS A COMMON STOCK

                   AT A PURCHASE PRICE NOT GREATER THAN $10.00
                          NOR LESS THAN $8.50 PER SHARE

             THE OFFER, PRORATION PERIOD AND WITHDRAWAL RIGHTS WILL
            EXPIRE AT 12:00 MIDNIGHT, NEW YORK CITY TIME, ON FRIDAY,
                  MARCH 19, 1999, UNLESS THE OFFER IS EXTENDED.

To Our Clients:

Enclosed for your  consideration  are the Offer to Purchase,  dated February 22,
1999 (the "Offer to Purchase"), and the related Letter of Transmittal (which, as
amended from time to time,  together  constitute  the "Offer")  setting forth an
offer by The Morgan Group,  Inc., a Delaware  corporation  (the  "Company"),  to
purchase up to 100,000 shares of its Class A Common Stock,  par value $.015 (the
"Shares"),  at prices not greater than $10.00 nor less than $8.50 per Share, net
to the seller in cash, specified by tendering  shareholders,  upon the terms and
subject to the conditions of the Offer.  Also enclosed herewith is certain other
material related to the Offer,  including a letter to shareholders  from Charles
C. Baum, Chairman and Chief Executive Officer of the Company.

The Company will determine a single per Share price (not greater than $10.00 nor
less than $8.50 per  Share)  that it will pay for the  Shares  validly  tendered
pursuant to the Offer and not  withdrawn  (the  "Purchase  Price"),  taking into
account the number of Shares so tendered  and the prices  specified by tendering
shareholders.  The Company will select the lowest Purchase Price that will allow
it to purchase  100,000  Shares (or such lesser  number of Shares as are validly
tendered  at prices  not  greater  than  $10.00  nor less than  $8.50 per Share)
validly  tendered  and not  withdrawn  pursuant to the Offer.  The Company  will
purchase all Shares  validly  tendered at prices at or below the Purchase  Price
and not  withdrawn,  upon the terms and subject to the  conditions of the Offer,
including the  provisions  thereof  relating to proration.  See Section 1 of the
Offer to Purchase.

WE ARE THE HOLDER OF RECORD OF SHARES HELD FOR YOUR  ACCOUNT.  AS SUCH, A TENDER
OF SUCH  SHARES CAN BE MADE ONLY BY US AS THE HOLDER OF RECORD AND  PURSUANT  TO
YOUR  INSTRUCTIONS.  THE  LETTER OF  TRANSMITTAL  IS  FURNISHED  TO YOU FOR YOUR
INFORMATION  ONLY AND CANNOT BE USED BY YOU TO TENDER SHARES HELD BY US FOR YOUR
ACCOUNT.

We request  instructions  as to whether  you wish us to tender any or all of the
Shares held by us for your account, upon the terms and subject to the conditions
set forth in the Offer to Purchase and the Letter of Transmittal.


<PAGE>

Your attention is invited to the following:

         1. You may  tender  Shares at either  the price  determined  by you (in
multiples of $.125),  not greater than $10.00 nor less than $8.50 per Share,  or
the price  determined by the "Dutch  Auction" tender process as indicated in the
attached instruction form, net to you in cash. You should mark the box entitled,
"Shares  Tendered at Price  Determined  by Dutch  Auction" if you are willing to
accept the Purchase Price resulting from the Dutch Auction tender process.  This
could result in your receiving the minimum price of $8.50 per Share.

         2. The Offer is for up to 100,000  Shares,  constituting  approximately
7.4% of the total Shares  outstanding  as of February 19, 1999. The Offer is not
conditioned  on any  minimum  number of  Shares  being  tendered.  The Offer is,
however, subject to certain other conditions set forth in the Offer to Purchase.

         3. The Offer,  proration  period and  withdrawal  rights will expire at
12:00 Midnight,  New York City time, on Friday, March 19, 1999, unless the Offer
is extended.  Your instructions to us should be forwarded to us in ample time to
permit us to submit a tender on your behalf.

         4. As described in the Offer to Purchase,  if more than 100,000  Shares
have been  validly  tendered at or below the  Purchase  Price and not  withdrawn
prior to the Expiration  Date, as defined in Section 1 of the Offer to Purchase,
the Company will purchase Shares in the following order of priority:

                  (i) all Shares validly tendered at or below the Purchase Price
and not withdrawn  prior to the  Expiration  Date by any  shareholder  who owned
beneficially,  as of the  close  of  business  on  February  19,  1999,  and who
continues to own  beneficially as of the Expiration  Date, an aggregate of fewer
than 100 Shares (excluding Shares  attributable to individual accounts under the
Savings  Plan (as  defined  in the  Offer to  Purchase),  but  including  Shares
attributable  to individual  accounts under the Stock Purchase Plans (as defined
in the Offer to  Purchase))  who validly  tenders  all of such  Shares  (partial
tenders will not qualify for this  preference)  and  completes the box captioned
"Odd  Lots" in the  Letter of  Transmittal  and,  if  applicable,  the Notice of
Guaranteed Delivery; and

                  (ii) after  purchase of all the  foregoing  Shares,  all other
Shares validly  tendered at or below the Purchase Price and not withdrawn  prior
to the  Expiration  Date on a pro rata  basis.  See  Section  1 of the  Offer to
Purchase for a discussion of proration.

         5.  Tendering  shareholders  will not be obligated to pay any brokerage
commissions  or  solicitation  fees on the  Company's  purchase of Shares in the
Offer.  Any stock  transfer  taxes  applicable  to the purchase of Shares by the
Company  pursuant to the Offer will be paid by the Company,  except as otherwise
provided in Instruction 7 of the Letter of Transmittal.

         6. If you wish to tender  portions of your Shares at  different  prices
you must complete a separate  Instruction  Form for each price at which you wish
to tender  each  portion of your  Shares.  We must  submit  separate  Letters of
Transmittal on your behalf for each price you will accept.

         7. If you owned  beneficially,  as of the close of business on February
19,  1999,  and  continue to own  beneficially  as of the  Expiration  Date,  an
aggregate of fewer than 100 Shares (excluding Shares  attributable to individual
accounts under the Savings Plan, but including Shares attributable to individual
accounts  under the Stock Purchase  Plans),  and you instruct us to tender at or
below the Purchase  Price on your behalf all such Shares prior to the Expiration
Date and check the box captioned  "Odd Lots" in the  Instruction  Form, all such
Shares will be accepted for purchase before  proration,  if any, of the purchase
of other tendered Shares.


<PAGE>

THE BOARD OF  DIRECTORS  OF THE  COMPANY HAS  APPROVED  THE MAKING OF THE OFFER.
HOWEVER,  SHAREHOLDERS  MUST MAKE THEIR OWN  DECISIONS  WHETHER TO TENDER SHARES
AND,  IF SO, HOW MANY  SHARES TO TENDER AND THE PRICE OR PRICES AT WHICH  SHARES
SHOULD BE  TENDERED.  NEITHER THE COMPANY NOR ITS BOARD OF  DIRECTORS  MAKES ANY
RECOMMENDATION  TO ANY  SHAREHOLDER  AS TO  WHETHER  TO TENDER OR  REFRAIN  FROM
TENDERING  SHARES.  THE COMPANY HAS BEEN ADVISED THAT ITS  DIRECTORS,  EXECUTIVE
OFFICERS  AND ITS  CONTROLLING  SHAREHOLDER  DO NOT  INTEND TO TENDER ANY SHARES
PURSUANT TO THE OFFER.

If you  wish to have us  tender  any or all of your  Shares  held by us for your
account upon the terms and subject to the  conditions  set forth in the Offer to
Purchase, please so instruct us by completing, executing and returning to us the
attached  Instruction  Form.  An envelope to return your  instructions  to us is
enclosed.  If you  authorize  tender of your  Shares,  all such  Shares  will be
tendered unless otherwise  specified on the Instruction  Form. YOUR INSTRUCTIONS
SHOULD BE  FORWARDED TO US IN AMPLE TIME TO PERMIT US TO SUBMIT A TENDER ON YOUR
BEHALF PRIOR TO THE EXPIRATION OF THE OFFER.

The Offer is being made to all  holders of Shares.  The  Company is not aware of
any  jurisdiction  where  the  making  of the  Offer is not in  compliance  with
applicable  law.  If the Company  becomes  aware of any  jurisdiction  where the
making of the Offer is not in  compliance  with any valid  applicable  law,  the
Company  will make a good faith  effort to comply with such law.  If, after such
good faith effort,  the Company  cannot comply with such law, the Offer will not
be made to (nor will  tenders be  accepted  from or on behalf of) the holders of
Shares residing in such jurisdiction. In any jurisdiction the securities or blue
sky laws of which  require the Offer to be made by a licensed  broker or dealer,
the  Offer is  being  made on the  Company's  behalf  by one or more  registered
brokers or dealers licensed under the laws of such jurisdiction.


<PAGE>



                                INSTRUCTION FORM

                   WITH RESPECT TO OFFER TO PURCHASE FOR CASH
                  UP TO 100,000 SHARES OF CLASS A COMMON STOCK
                                       OF
                             THE MORGAN GROUP, INC.
                   AT A PURCHASE PRICE NOT GREATER THAN $10.00
                          NOR LESS THAN $8.50 PER SHARE

The undersigned  acknowledge(s) receipt of your letter and the enclosed Offer to
Purchase, dated February 22, 1999, and the related Letter of Transmittal (which,
as amended from time to time,  together  constitute  the "Offer") in  connection
with the Offer by The Morgan  Group,  Inc.  (the  "Company")  to  purchase up to
100,000 shares of its Class A Common Stock,  par value $.015 (the "Shares"),  at
prices  not  greater  than  $10.00  nor less than  $8.50 per  Share,  net to the
undersigned in cash, specified by the undersigned, upon the terms and subject to
the terms and conditions of the Offer.

This will  instruct you to tender to the Company the number of Shares  indicated
below (or, if no number is indicated below, all Shares) that are held by you for
the account of the undersigned, at the price per Share indicated below, upon the
terms and subject to the conditions of the Offer.

                                 SHARES TENDERED

         If fewer than all Shares are to be  tendered,  please check the box and
indicate below the aggregate number of Shares to be tendered by us.

_________________________________  Shares

Unless  otherwise  indicated,  it will be assumed that all Shares held by us for
your account are to be tendered.




<PAGE>



                          PRICE (IN DOLLARS) PER SHARE
                       AT WHICH SHARES ARE BEING TENDERED

              IF SHARES ARE BEING TENDERED AT MORE THAN ONE PRICE,
              A SEPARATE INSTRUCTION FORM FOR EACH PRICE SPECIFIED
                                  MUST BE USED.

                               CHECK ONLY ONE BOX.
            IF MORE THAN ONE BOX IS CHECKED, OR IF NO BOX IS CHECKED,
                       THERE IS NO VALID TENDER OF SHARES.


              SHARES TENDERED AT PRICE DETERMINED BY DUTCH AUCTION

[ ]      The  undersigned  wants to  maximize  the  chance of having  The Morgan
Group, Inc. purchase all the Shares the undersigned is tendering (subject to the
possibility of proration).  Accordingly, by checking this ONE box INSTEAD OF ONE
OF THE PRICE BOXES BELOW,  the undersigned  hereby tenders Shares and is willing
to accept the Purchase Price  resulting  from the Dutch Auction tender  process.
This action will result in  receiving a price per Share of as low as $8.50 or as
high as $10.00.

                                       OR

               SHARES TENDERED AT PRICE DETERMINED BY SHAREHOLDER

By checking  ONE of the boxes below  INSTEAD OF THE BOX ABOVE,  the  undersigned
hereby tenders Shares at the price checked.  This action could result in none of
the Shares being purchased if the Purchase Price for the Shares is less than the
price checked. A shareholder who desires to tender Shares at more than one price
must  complete a separate  Instruction  Form for each price at which  Shares are
tendered. The same Shares cannot be tendered at more than one price.

        PRICE (IN DOLLARS) PER SHARE AT WHICH SHARES ARE BEING TENDERED:


  [ ] $8.50       [ ] $8.875        [ ] $9.25        [ ] $9.625      [ ] $10.00
  [ ] $8.625      [ ] $9.00         [ ] $9.375       [ ] $9.75           
  [ ] $8.75       [ ] $9.125        [ ] $9.50        [ ] $9.875    
<PAGE>



                                    ODD LOTS

[ ]      By checking this box, the undersigned represent(s) that the undersigned
owned  beneficially,  as of the close of  business  on February  19,  1999,  and
continue(s) to own beneficially as of the Expiration Date, an aggregate of fewer
than 100 Shares (excluding Shares  attributable to individual accounts under the
Savings  Plan (as  defined  in the  Offer to  Purchase),  but  including  Shares
attributable  to individual  accounts under the Stock Purchase Plans (as defined
in the Offer to Purchase)) and is tendering all of such Shares.

THE METHOD OF  DELIVERY  OF THIS  DOCUMENT  IS AT THE  ELECTION  AND RISK OF THE
TENDERING  SHAREHOLDERS.  IF  DELIVERY IS BY MAIL,  REGISTERED  MAIL WITH RETURN
RECEIPT REQUESTED,  PROPERLY INSURED, IS RECOMMENDED.  IN ALL CASES,  SUFFICIENT
TIME SHOULD BE ALLOWED TO ASSURE DELIVERY.

Sign Here: _____________________________    _______________________________
                                  SIGNATURE(S)

Name(s): _______________________________    _______________________________
                             (PLEASE PRINT NAME(S))

Address(es):____________________________    _______________________________

            ____________________________    _______________________________

            ____________________________    _______________________________
                               (INCLUDE ZIP CODE)


Dated: _____________________, 1999



            ____________________________    _______________________________
                 TAX IDENTIFICATION OR SOCIAL SECURITY NUMBER(S)





                              [MORGAN LETTERHEAD]



                                February 22, 1999

Dear Shareholder:

The Morgan  Group,  Inc.  (the  "Company") is offering to purchase up to 100,000
shares of its  common  stock at a price not  greater  than  $10.00 nor less than
$8.50 per  share.  The  Company  is  conducting  the Offer  through a  procedure
commonly  referred to as a "Dutch  Auction." This procedure allows you to select
the price within the specified  price range at which you are willing to sell all
or a portion of your shares to the Company. Alternatively, this procedure allows
you to sell all or a portion of your shares to the Company at a price determined
by the "Dutch Auction" process.

Based  upon the  number of  shares  tendered  and the  prices  specified  by the
tendering  shareholders,  the Company will  determine the single per share price
within  that  range  that will allow it to buy  100,000  shares (or such  lesser
number  of  shares  that are  properly  tendered).  All of the  shares  that are
properly  tendered  at  prices  at or below  that  purchase  price  (and are not
withdrawn) will -- subject to possible proration and provisions  relating to the
tender of "odd lots" -- be purchased for cash at that purchase price, net to the
selling shareholder.  All other shares that have been tendered and not purchased
will be returned to the shareholder.

If you do not  wish to  participate  in the  Offer,  you do not need to take any
action.

The Offer is explained in detail in the enclosed Offer to Purchase and Letter of
Transmittal.  If you wish to tender your shares,  instructions  on how to tender
shares are provided in the  enclosed  materials.  I encourage  you to read these
materials  carefully  before  making  any  decision  with  respect to the Offer.
Neither the Company nor its Board of Directors makes any  recommendation  to any
shareholder whether or not to tender any or all shares.  Neither I nor any other
director or executive officer intends to tender shares pursuant to the Offer.

Please note that the Offer is  scheduled to expire at 12:00  Midnight,  New York
City time, on Friday, March 19, 1999, unless extended by the Company.  Questions
regarding the Offer should not be directed to the Company but should  instead be
directed to Corporate Investor  Communications,  Inc., the Information Agent, at
(888) 897-0079.

                                                          Sincerely,
                                                       
                                                          THE MORGAN GROUP, INC.
                                                       
                                                          /s/ Charles C. Baum
                                                          Chairman
                                                 



           Executive Offices * 2746 Old U.S. 20 West * P.O. Box 1168
                         * Elkhart, Indiana 46515-1168
                      Area Code 219-295-2200 * 800-289-7565




                              [MORGAN LETTERHEAD]



                          IMMEDIATE ATTENTION REQUIRED

                                February 22, 1999

    Re:   The Morgan Group, Inc. Employee Stock Purchase Plan and
          The Morgan Group, Inc. Stock Purchase Plan for Independent Contractors

Dear Stock Purchase Plan Participant:

This letter is being sent to you because you are a participant in the The Morgan
Group, Inc. Employee Stock Purchase Plan or the Morgan Group Inc. Stock Pruchase
Plan for Independent Contractors (collectively, the "Stock Purchase Plans").

There is a summary that describes the Stock Purchase Plans.  Please refer to the
summary for more information about the Stock Purchase Plans.

The Morgan Group,  Inc. (the  "Company") is inviting its  shareholders to tender
shares of the Company's Class A Common Stock, par value $.015 (the "Shares"), to
the Company at prices not greater than $10.00 nor less than $8.50 per Share. The
details of the  invitation  are  described in the  Company's  Offer to Purchase,
dated  February  22, 1999 (the  "Offer to  Purchase"),  and this  letter  (which
together constitute the "Offer" for purposes of tendering Shares attributable to
your Stock Purchase Plan  account).  Copies of the Offer to Purchase and certain
related materials (excluding the Letter of Transmittal), which are being sent to
the Company's shareholders generally, are enclosed for your review.

The Letter of Transmittal  referred to above and in the Offer to Purchase cannot
be used to tender  the Shares  held in your Stock  Purchase  Plan  account.  The
enclosed  Direction Form is a substitute for the Letter of Transmittal  and must
be used to tender Shares held in your Stock Purchase Plan account.

As a participant in a Stock Purchase Plan you may direct American Stock Transfer
and Trust  Company (the "Stock  Purchase  Plan Agent") to tender  Shares held in
your Stock Purchase Plan account(s) pursuant to the Offer.

If you wish to direct the Stock Purchase Plan Agent to tender all or part of the
Shares held in your Stock Purchase Plan account(s), you must complete and return
the enclosed Direction Form in accordance with the instructions specified on the
Direction  Form.  Before deciding  whether or not to tender your Shares,  please
carefully read the enclosed materials.

YOUR DIRECTION WILL BE EFFECTIVE ONLY IF YOUR PROPERLY COMPLETED  DIRECTION FORM
IS  RECEIVED  BY THE STOCK  PURCHASE  PLAN AGENT AT ITS ADDRESS SET FORTH ON THE
ENCLOSED  RETURN  ENVELOPE  NO LATER  THAN 5:00  P.M.,  NEW YORK CITY  TIME,  ON
WEDNESDAY,  MARCH  17,  1999.  Direction  Forms  that are  received  after  this
deadline,  and  Direction  Forms that are not  properly  completed,  will not be
accepted.  Examples of improperly  completed  Direction Forms include  Direction
Forms  that are not  signed  and  Direction  Forms  that  contain  incorrect  or
incomplete information.


<PAGE>

Stock  Purchase Plan  participants  who desire to tender Shares at more than one
price must complete a separate Direction Form for each price at which Shares are
tendered,  provided  that the same Shares  cannot be tendered  (unless  properly
withdrawn in accordance  with the terms of the Offer) at more than one price. IN
ORDER TO  PROPERLY  TENDER  SHARES,  ONE AND ONLY ONE BOX MUST BE CHECKED IN THE
APPROPRIATE SECTION ON EACH DIRECTION FORM.

If you direct the Stock  Purchase Plan Agent to tender any of the Shares held in
your Stock Purchase Plan  account(s),  you must also either specify the price at
which the  Shares  should be  tendered  or you may elect to accept the per Share
purchase  price  resulting  from the Dutch Auction  tender  process,  which will
result in receiving a price per Share as low as $8.50 or as high as $10.00.

NONE OF THE COMPANY,  ITS BOARD OF DIRECTORS,  THE STOCK  PURCHASE PLAN AGENT OR
ANY OTHER PARTY MAKES ANY  RECOMMENDATIONS AS TO WHETHER TO DIRECT THE TENDER OF
SHARES,  THE PRICE AT WHICH TO TENDER,  OR WHETHER TO REFRAIN FROM DIRECTING THE
TENDER OF SHARES.  EACH  PARTICIPANT  MUST MAKE HIS OR HER OWN DECISION ON THESE
MATTERS.

HOW THE OFFER WORKS

The details of the Offer are  described  in the  enclosed  materials,  which you
should review carefully. However, in broad outline, the transaction will work as
follows with respect to participants in the Stock Purchase Plans.

         *        The  Company  has  offered  to  purchase  up to 100,000 of its
                  Shares at a single per Share price not greater than $10.00 nor
                  less than $8.50.

         *        If  you  want  any of  the  Shares  held  in  your  individual
                  account(s)  under the Stock  Purchase  Plans sold on the terms
                  and  subject  to the  conditions  of the  Offer,  you  need to
                  instruct  the Stock  Purchase  Plan  Agent by  completing  the
                  enclosed  Direction  Form  and  returning  it in the  enclosed
                  return envelope.

         *        You need to either specify on the Direction Form the per Share
                  price (in  multiples  of $.125),  which cannot be greater than
                  $10.00  nor less than  $8.50,  at which you wish to tender the
                  Shares  held in your  individual  account(s)  under  the Stock
                  Purchase  Plans  or you may  elect  to  accept  the per  Share
                  purchase  price   resulting  from  the  Dutch  Auction  tender
                  process,  which will result in  receiving a price per Share as
                  low as $8.50 or as high as $10.00.

         *        The Offer,  proration period and withdrawal rights will expire
                  at 12:00  Midnight,  New York City time, on Friday,  March 19,
                  1999,  unless the Company extends the Offer.  ACCORDINGLY,  IN
                  ORDER  FOR THE  STOCK  PURCHASE  PLAN  AGENT  TO MAKE A TIMELY
                  TENDER OFFER OF THE SHARES HELD IN YOUR INDIVIDUAL  ACCOUNT(S)
                  UNDER THE STOCK PURCHASE  PLANS,  YOU MUST COMPLETE AND RETURN
                  THE ENCLOSED  DIRECTION FORM IN THE RETURN ENVELOPE SO THAT IT
                  IS RECEIVED BY THE STOCK PURCHASE PLAN AGENT AT THE ADDRESS ON
                  THE RETURN  ENVELOPE  NOT LATER THAN 5:00 P.M.,  NEW YORK CITY
                  TIME, ON WEDNESDAY, MARCH 17, 1999, UNLESS EXTENDED.

         *        After the  expiration  date of the  Offer,  the  Company  will
                  determine  the per Share  purchase  price  (not  greater  than
                  $10.00  nor less than  $8.50)  (the  "Purchase  Price"),  that
                  allows the Company to purchase  100,000 Shares (or such lesser
                  number of Shares as is validly  tendered and not  withdrawn at
                  prices not greater than $10.00 nor less than $8.50 per Share).
                  The Purchase Price will be paid for all purchased Shares, even
                  those Shares tendered at a lower price.


<PAGE>

         *        Unless the Offer is terminated  or amended in accordance  with
                  its terms, the Company will then buy all of the Shares,  up to
                  100,000, that were tendered at the Purchase Price or below. If
                  there is an excess of Shares  tendered  over the exact  number
                  desired by the Company at the Purchase Price,  Shares tendered
                  pursuant to the Offer may be subject to proration as set forth
                  in Section 1 of the Offer to Purchase. Participants who tender
                  Shares at or below the  Purchase  Price will  receive the same
                  per Share Purchase Price for Shares accepted for purchase.

         *        If you direct the tender of any Shares held in your individual
                  account(s)  at a price  in  excess  of the  Purchase  Price as
                  finally  determined,  those Shares will not be purchased,  and
                  those Shares will remain held in individual  account(s)  under
                  the Stock Purchase Plans.


CHANGING YOUR INSTRUCTION TO THE STOCK PURCHASE PLAN AGENT

As more fully  described in Section 4 of the Offer to Purchase,  tenders will be
deemed  irrevocable  unless  withdrawn by the dates  specified  therein.  If you
instruct the Stock  Purchase Plan Agent to tender Shares,  and you  subsequently
decide  to  change  your  instructions,  you may do so by  sending  a notice  of
withdrawal to the Stock  Purchase Plan Agent.  The notice of withdrawal  will be
effective  only if it is in writing and is received by the Stock  Purchase  Plan
Agent AT OR BEFORE 5:00 P.M., NEW YORK CITY TIME, ON Wednesday,  March 17, 1999,
at the address set forth on the enclosed return  envelope.  Any notice of change
of  instruction  to the Stock  Purchase Plan Agent must specify your name,  your
social security number, the number of Shares tendered,  and the number of Shares
to  be  withdrawn.  Upon  receipt  of a  timely  written  notice  of  change  of
instruction to the Stock Purchase Plan Agent,  previous  instructions  to tender
with  respect  to such  Shares  will be deemed  cancelled.  If you later wish to
retender Shares, you may call the Stock Purchase Plan Agent at (800) 937-5449 to
obtain a new  Direction  Form.  Any new  Direction  Form must be received by the
Stock  Purchase  Plan  Agent AT OR BEFORE  5:00  P.M.,  NEW YORK CITY  TIME,  ON
WEDNESDAY, MARCH 17, 1999.

SHARES NOT HELD UNDER THE STOCK PURCHASE PLAN

If you hold Shares  directly,  you will receive,  under separate  cover,  tender
offer  materials  directly  from the  Company,  which can be used to tender such
Shares directly to the Company.  Those tender offer materials may not be used to
direct the Stock  Purchase Plan Agent to tender or not tender the Shares held in
your  individual  account(s)  under the Stock Purchase  Plans.  The direction to
tender Shares held in your individual  account(s) under the Stock Purchase Plans
may only be made in accordance with the procedures in this letter.

FURTHER INFORMATION

If you require additional information concerning the terms and conditions of the
Offer,  please call Corporate  Investor  Communications,  Inc., the  Information
Agent, at (888) 897-0079. If you require additional  information  concerning the
procedure to tender Shares attributable to your individual  account(s) under the
Stock  Purchase  Plans,  please  contact the Stock  Purchase Plan Agent at (800)
937-5449.

                                                       Sincerely,

                                                       THE MORGAN GROUP, INC.


<PAGE>



                                 DIRECTION FORM

                             FOR PARTICIPANTS IN THE
             THE MORGAN GROUP, INC. EMPLOYEE STOCK PURCHASE PLAN OR
                   THE MORGAN GROUP, INC. STOCK PURCHASE PLAN
                           FOR INDEPENDENT CONTRACTORS

             BEFORE COMPLETING THIS FORM, PLEASE READ CAREFULLY THE
        ACCOMPANYING OFFER TO PURCHASE AND ALL OTHER ENCLOSED MATERIALS.

                                 DIRECTION FORM
           INSTRUCTIONS FOR TENDER OF SHARES OF THE MORGAN GROUP, INC.

Please  tender to The  Morgan  Group,  Inc.  (the  "Company"),  on behalf of the
undersigned, the number of Shares indicated below held in The Morgan Group, Inc.
Employee Stock  Purchase Plan or the Morgan Group,  Inc. Stock Purchase Plan for
Independent  Contractors  (collectively,  the "Stock Purchase Plans"), which are
beneficially  owned by the  undersigned and held by you under the Stock Purchase
Plan,  upon  terms  and  subject  to the  conditions  contained  in the Offer to
Purchase  of the  Company  dated  February  22,  1999,  the  receipt of which is
acknowledged.

Number of Shares to be tendered: _________________________________ Shares




<PAGE>



                               CHECK ONLY ONE BOX.
            IF MORE THAN ONE BOX IS CHECKED, OR IF NO BOX IS CHECKED,
                      THERE IS NO PROPER TENDER OF SHARES.


              SHARES TENDERED AT PRICE DETERMINED BY DUTCH AUCTION

[ ]      The  undersigned  wants to  maximize  the  chance of having  The Morgan
Group, Inc. purchase all the Shares the undersigned is tendering (subject to the
possibility of proration).  Accordingly, by checking this ONE box INSTEAD OF ONE
OF THE PRICE BOXES BELOW,  the undersigned  hereby tenders Shares and is willing
to accept the Purchase Price  resulting  from the Dutch Auction tender  process.
This action will result in  receiving a price per Share of as low as $8.50 or as
high as $10.00.

                                       OR

               SHARES TENDERED AT PRICE DETERMINED BY SHAREHOLDER

By checking  ONE of the boxes below  INSTEAD OF THE BOX ABOVE,  the  undersigned
hereby tenders Shares at the price checked.  This action could result in none of
the Shares being purchased if the Purchase Price for the Shares is less than the
price checked. A shareholder who desires to tender Shares at more than one price
must  complete a  separate  Direction  Form for each  price at which  Shares are
tendered. The same Shares cannot be tendered at more than one price.

        PRICE (IN DOLLARS) PER SHARE AT WHICH SHARES ARE BEING TENDERED:


  [ ] $8.50       [ ] $8.875        [ ] $9.25        [ ] $9.625      [ ] $10.00
  [ ] $8.625      [ ] $9.00         [ ] $9.375       [ ] $9.75           
  [ ] $8.75       [ ] $9.125        [ ] $9.50        [ ] $9.875    


<PAGE>



                                    ODD LOTS

[ ] By checking this box the undersigned  represents that the undersigned owned,
beneficially  or of record,  as of the close of business on February 19, 1999 an
aggregate of fewer than 100 Shares (excluding Shares  attributable to individual
accounts  under the  Savings  Plan,  (as defined in the Offer to  Purchase,  but
including  Shares  attributable to individual  accounts under the Stock Purchase
Plans) and is tendering all of such Shares.

THE  METHOD  OF  DELIVERY  OF THIS  DOCUMENT  IS AT THE  OPTION  AND RISK OF THE
TENDERING  PARTICIPANT.  IF  DELIVERY  IS BY MAIL,  REGISTERED  MAIL WITH RETURN
RECEIPT REQUESTED,  PROPERLY INSURED, IS RECOMMENDED.  IN ALL CASES,  SUFFICIENT
TIME SHOULD BE ALLOWED TO ASSURE DELIVERY.

THE BOARD OF DIRECTORS OF THE COMPANY HAS APPROVED THE OFFER.  HOWEVER,  NEITHER
THE COMPANY NOR ITS BOARD OF DIRECTORS MAKES ANY  RECOMMENDATION TO PARTICIPANTS
AS TO WHETHER TO TENDER OR REFRAIN FROM TENDERING THEIR SHARES. EACH PARTICIPANT
MUST MAKE THE DECISION  WHETHER TO TENDER SHARES AND, IF SO, HOW MANY SHARES AND
AT WHAT PRICE OR PRICES SHARES SHOULD BE TENDERED.

Sign Here: _____________________________    _______________________________
                                  SIGNATURE(S)

Name(s): _______________________________    _______________________________
                             (PLEASE PRINT NAME(S))

Address(es):____________________________    _______________________________

            ____________________________    _______________________________

            ____________________________    _______________________________
                               (INCLUDE ZIP CODE)


Dated: _____________________, 1999


            ____________________________    _______________________________
                 TAX IDENTIFICATION OR SOCIAL SECURITY NUMBER(S)

IMPORTANT:  THIS STOCK PURCHASE PLAN PARTICIPANT'S DIRECTION FORM (OR A MANUALLY
SIGNED  FACSIMILE  THEREOF) MUST BE RECEIVED BY THE STOCK PURCHASE PLAN AGENT AT
OR BEFORE  5:00  P.M.,  NEW YORK  CITY  TIME,  ON  WEDNESDAY,  MARCH  17,  1999.
PARTICIPANTS  ARE  ENCOURAGED TO RETURN A COMPLETED FORM W-9 WITH THEIR ELECTION
FORM.



             GUIDELINES FOR CERTIFICATION OF TAXPAYER IDENTIFICATION
                          NUMBER ON SUBSTITUTE FORM W-9

GUIDELINES FOR DETERMINING THE PROPER  IDENTIFICATION  NUMBER TO GIVE THE PAYER.
- -- Social  Security  numbers have nine digits  separated  by two  hyphens:  i.e.
000-00-0000.  Employer identification numbers have nine digits separated by only
one hyphen: i.e.  00-0000000.  The table below will help determine the number to
give the payer.


================================================================================
FOR THIS TYPE                                      GIVE THE                     
OF ACCOUNT:                                        IDENTIFICATION
                                                   NUMBER OF --
================================================================================
1.  An individual's account.                       The individual             
                                                   
2.  Two or more individuals                        The actual owner of
    (joint account)                                the account or, if
                                                   combined funds, any
                                                   one of the individuals(1)
                                                   
3.  Husband and wife (joint                        The actual owner of
    account)                                       the account or, if joint
                                                   funds, either  person(1)
                                                   
4.  Custodian account of a minor                   The minor (2)
    (Uniform Gift to Minors Act)                   
                                                   
5.  Adult and minor (joint                         The adult or, if the minor
    account)                                       is the only contributor,
                                                   the minor(1)
                                                   
6.  Account in the name of                         The ward, minor, or 
    guardian or committee for a                    incompetent person(3)
    designated ward, minor, or                     
    incompetent person                             
                                                   
7.  (a) The usual revocable                        The grantor-trustee(1)
    savings trust account                          (grantor is also trustee)
                                                   
    (b) So-called trust account                    The actual owner(1)
                                                   that is not a legal or
                                                   valid trust under State law
                                                   
8.  Sole proprietorship account                    The owner(4)
================================================================================
<PAGE>
                      

================================================================================
FOR THIS TYPE                                      GIVE THE     
OF ACCOUNT:                                        IDENTIFICATION
                                                   NUMBER OF --
================================================================================
9.  A valid trust, estate, or                      The legal entity (Do
    pension trust                                  not furnish the
                                                   identifying number of
                                                   the personal
                                                   representative or trustee  
                                                   unless the legal entity
                                                   itself is not designated in 
                                                   the account title.)(5)

10. Corporate account                              The corporation
                                                   
11. Religious, charitable, or                      The organization
    educational organization                       
    account                                        
                                                   
12. Partnership account held in                    The partnership
    the name of the business                       
                                                   
13. Association, club, or other                    The organization
    tax-exempt organization                        
                                                   
14. A broker or registered                         The broker or nominee
    nominee                                        
                                                   
15. Account with the                               The public entity
    Department of Agriculture                      
    in the name of a public                        
    entity (such as a State or   
    local government, school
    district, or prison) that
    receives agricultural
    program payments
================================================================================
(1)      List first and circle the name of the person whose number you furnish.

(2)      Circle the minor's name and furnish the minor's social security number.

(3)      Circle the ward's,  minor's or  incompetent  person's  name and furnish
         such person's social security number.

(4)      Show the name of the owner.

(5)      List first and circle the name of the legal trust,  estate,  or pension
         trust.

NOTE: If no name is circled when there is more than one name, the number will be
considered to be that of the first name listed.



<PAGE>



             GUIDELINES FOR CERTIFICATION OF TAXPAYER IDENTIFICATION
                          NUMBER ON SUBSTITUTE FORM W-9

                                     PAGE 2
OBTAINING A NUMBER
If you don't  have a  taxpayer  identification  number  or you  don't  know your
number, obtain Form SS-5, Application for a Social Security Number Card, or Form
SS-4, Application for Employer Identification Number, at the local office of the
Social Security  Administration  or the Internal Revenue Service and apply for a
number.

PAYEES EXEMPT FROM BACKUP WITHHOLDING
Payees specifically exempted from backup withholding on ALL payments include the
following:

*        A corporation.

*        A financial institution.

*        An organization  exempt from tax under section 501(a), or an individual
         retirement plan.

*        The United States or any agency or instrumentality thereof.

*        A State,  the District of Columbia,  a possession of the United States,
         or any subdivision or instrumentality thereof.

*        A foreign government,  a political subdivision of a foreign government,
         or any agency or instrumentality thereof.

*        An  international   organization  or  any  agency,  or  instrumentality
         thereof.

*        A registered dealer in securities or commodities registered in the U.S.
         or a possession of the U.S.

*        A real estate investment trust.

*        A common trust fund operated by a bank under section 584(a).

*        An exempt  charitable  remainder trust, or a non-exempt trust described
         in section 4947(a)(1).

*        An entity  registered at all times under the Investment  Company Act of
         1940.

*        A foreign central bank of issue.

Payments of dividends  and patronage  dividends not generally  subject to backup
withholding include the following:

*        Payments to nonresident  aliens  subject to  withholding  under section
         1441.

*        Payments to partnerships not engaged in a trade or business in the U.S.
         and which have at least one nonresident partner.

*        Payments of patronage  dividends  where the amount received is not paid
         in money.

*        Payments made by certain foreign organizations.

*        Payments made to a nominee.

Payments of interest not  generally  subject to backup  withholding  include the
following:

*  Payments of interest on obligations issued by individuals.

NOTE: You may be subject to backup  withholding if this interest is $600 or more
and is paid in the  course of the  payer's  trade or  business  and you have not
provided your correct taxpayer identification number to the payer.

*        Payments of tax-exempt  interest  (including exempt interest  dividends
         under section 852).

*        Payments described in section 6049(b)(5) to nonresident aliens.

*        Payments on tax-free covenant bonds under section 1451.

*        Payments made by foreign organizations.

*        Payments made to a nominee.

Exempt payees  described above should file Form W-9 to avoid possible  erroneous
backup  withholding.  FILE THIS  FORM  WITH THE  PAYER,  FURNISH  YOUR  TAXPAYER
IDENTIFICATION  NUMBER, WRITE "EXEMPT" ON THE FACE OF THE FORM, AND RETURN IT TO
THE PAYER. IF THE PAYMENTS ARE INTEREST, DIVIDENDS, OR PATRONAGE DIVIDENDS, ALSO
SIGN AND DATE THE FORM.

Certain payments other than interest,  dividends, and patronage dividends,  that
are not  subject  to  information  reporting  are also  not  subject  to  backup
withholding.  For details,  see the regulations  under sections 6041,  6041A(a),
6045, and 6050A.

PRIVACY ACT NOTICE.  -- Section  6109  requires  most  recipients  of  dividend,
interest,  or other payments to give taxpayer  identification  numbers to payers
who  must  report  the  payments  to the  IRS.  The IRS  uses  the  numbers  for
identification  purposes.  Payers  must be  given  the  numbers  whether  or not
recipients are required to file a tax return. Payers must generally withhold 31%
of taxable  interest,  dividend,  and certain other payments to a payee who does
not furnish a taxpayer  identification  number to a payer. Certain penalties may
also apply.

PENALTIES
(1) PENALTY FOR FAILURE TO FURNISH  TAXPAYER  IDENTIFICATION  NUMBER.  -- If you
fail to furnish your taxpayer  identification number to a payer, you are subject
to a  penalty  of $50 for  each  such  failure  unless  your  failure  is due to
reasonable cause and not to willful neglect.

(2) FAILURE TO REPORT CERTAIN DIVIDEND AND INTEREST PAYMENTS.  -- If you fail to
include  any  portion of an  includible  payment  for  interest,  dividends,  or
patronage  dividends in gross income,  such failure will be treated as being due
to  negligence  and will be  subject  to a penalty  of 20% on any  portion of an
underpayment  attributable  to that failure unless there is clear and convincing
evidence to the contrary.

(3) CIVIL PENALTY FOR FALSE  INFORMATION WITH RESPECT TO WITHHOLDING.  -- If you
make a false  statement with no reasonable  basis which results in no imposition
of backup withholding, you are subject to a penalty of $500.

(4) CRIMINAL PENALTY FOR FALSIFYING INFORMATION. -- Falsifying certifications or
affirmations  may subject  you to  criminal  penalties  including  fines  and/or
imprisonment.

FOR ADDITIONAL  INFORMATION  CONTACT YOUR TAX CONSULTANT OR THE INTERNAL REVENUE
SERVICE




                              [MORGAN LETTERHEAD]




                                      NEWS
                                     RELEASE


CONTACTS: CHARLES C. BAUM, Chief Executive Officer, The Morgan Group, Inc.
                                 (410) 566-9200
          DENNIS R. DUERKSEN, Chief Financial Officer, The Morgan Group, Inc.
                                 (219) 295-2200
                               fax (800) 285-0828

             MORGAN COMMENCES 100,000 SHARE DUTCH AUCTION REPURCHASE

BALTIMORE,  MD,  February 22, 1999 - The Morgan  Group,  Inc.  (AMEX:  MG) today
announced that it is commencing a "Dutch Auction"  self-tender offer to purchase
up to  100,000  shares or  approximately  7.4% of its Class A common  stock at a
price to be determined by Morgan between $8.50 and $ 10.00 per share. The tender
offer is subject  to terms and  conditions  set forth in the Offer to  Purchase,
dated February 22, 1999, and the related Letter of Transmittal, which constitute
the offer.  This material is being  distributed  to  shareholders  commencing on
February 22, 1999.

Charles Baum,  Chairman and Chief  Executive  Officer of the Morgan Group,  Inc.
said,  "Considering  our confidence in Morgan's  future and the current  trading
range of our  common  stock,  the Board of  Directors  has  determined  that the
repurchase of common stock is an appropriate  investment and is in the long-term
best  interest  of our  shareholders."  The  offer is not  conditioned  upon any
minimum  number of shares being  tendered.  The offer,  proration and withdrawal
rights will expire at 12:00 midnight,  New York City Time, on Friday,  March 19,
1999, unless the offer is extended.

Neither  Morgan  nor its  board of  directors  makes any  recommendation  to any
shareholder as to whether to tender or refrain from tendering shares pursuant to
the offer. The company has been advised that its executive  officers,  directors
and its  controlling  shareholder do not intend to tender any shares pursuant to
the offer.

The Morgan  Group,  Inc.  headquartered  in Elkhart,  Indiana,  is the  nation's
largest  publicly owned service company in managing the delivery of manufactured
homes,  commercial vehicles and specialized equipment.  Through its wholly-owned
subsidiary, Morgan Drive Away, Inc., Morgan has been operating since 1936.




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