SIMS COMMUNICATIONS INC
10QSB, 1998-11-23
TELEPHONE COMMUNICATIONS (NO RADIOTELEPHONE)
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                       SECURITIES AND EXCHANGE COMMISSION
                                   Washington, DC 20549

                                       FORM 10-QSB

                 QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                             SECURITIES EXCHANGE ACT OF 1934


  For the quarterly period ended September 30,1998


                                SIMS COMMUNICATIONS, INC.

                  (Exact name of registrant as specified in its charter)

Delaware                                           65-0287558

(State or other jurisdiction of                 (I.R.S. Employer
 incorporation or organization)                 Identification No.)

                        18001 Cowan,  Suites C & D, Irvine CA 92614
         (address of  principal executive offices)          (Zip Code)

                                      (949) 261-6665
                   (Registrant's telephone number, including area code)

                                           N/A
                        (Former name, former address and former fiscal year,
                              if changed since last report)

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed  by  Section  13 or 15 (d) or the  Securities  Exchange  Act of 1934
during the preceding 12 months (or for such shorter  period that the  registrant
was  required  to file such  reports),  and (2) has been  subject to such filing
requirements for the past 90 days.

                                     Yes_X___ No____

As of November  13,1998 the Company had 9,582,733  shares of Common Stock issued
and outstanding.


                                     Page 1 of 15 Pages


<PAGE>



                              PART I. FINANCIAL INFORMATION

Part  1.    Financial Information

Item 1.           Index to Financial Statements

SIMS COMMUNICATIONS, INC.
CONSOLIDATED FINANCIAL STATEMENTS                         Page

Consolidated Balance Sheets at
      September 30 1998 and June 30, 1998                  3-4
Consolidated Statements of Operations for the Three Months
       Ended September 30, 1998 and 1997                    5
Consolidated Statement of Cash Flows for the
        Three Months Ended  September 30, 1998 and 1997     6
Consolidated Statement of Stockholders' Equity
      for the Three Months Ended September 30, 1998         7
Notes to Consolidated Financial Statements.               8-13

Management's Discussion and Analysis  of
     Financial Condition and Results of Operations.        14

Other Information                                          15


<PAGE>





SIMS COMMUNICATIONS INC AND SUBSIDIARIES
   CONSOLIDATED BALANCE SHEETS
                                                       SEPTEMBER    JUNE 30,
                                                          30,
                                                         1998        1998
                              ASSETS                  (Unaudited)  (Audited)

CURRENT ASSETS
  Cash and cash equivalents (Note 2)                   $341,684    $263,878
  Accounts receivables, less allowance for doubtful     147,333     128,984
accounts of $27,584
  Inventories                                           440,905     452,473
  Prepaid expenses and other  current                   196,512      92,667
assets
  Notes receivable, current portion                     150,000     150,000

                                                        --------   -----------
              Total Current Assets                     1,276,434   1,088,002

PROPERTY AND EQUIPMENT,
  Property & Equipment net of accumulated             2,668,337    2,589,447
depreciation of                                            
  $1,129,084 at September 30, 1998 and $940,807 at
June 30, 1998

OTHER ASSETS
 Notes receivables, less allowance of $400,902           415,360     445,360
 Patents, net of accumulated amortization                382,665     401,121
 Goodwill, net of accumulated amortization               935,939     952,069
 Other                                                   121,355     126,752
                                                         
                                                    ------------ -----------
              Total Other Assets                        1,855,319   1,925,302

                                                    ------------  ------------
              Total Assets                            $5,800,090  $5,602,751

                                                       ========       =======



<PAGE>





SIMS COMMUNICATIONS INC AND SUBSIDIARIES
   CONSOLIDATED BALANCE SHEETS

                                                     SEPTEMBER    JUNE 30,
                                                        30,
                                                       1998         1998
                                                     (Unaudited)  (Audited)

LIABILITIES AND STOCKHOLDERS' EQUITY

CURRENT LIABILITIES
  Accounts payable  and Accrued Expenses            $ 1,085,686 $ 1,142,828
  Bank line of credit (Note 2)                          250,000     250,000
  Current portion of capitalized lease                   77,199      16,732
obligations (Note 4)
  Current portion of long term debt  (Note 3)           664,174     547,794
  Franchise deposits and deferred revenue               827,661     827,661


                                                  ------------   ------------
              Total Current Liabilities               2,904,720   2,785,015

LONG TERM LIABILITIES
 Long term debt (Note 3)                                216,674     500,853
 Capitalized lease obligations (Note 4)                 392,010      86,674

                                                    -----------  -----------
              Total Long Term  Liabilities              608,684     587,527

                                                    -----------  -----------
              Total Liabilities                       3,513,404   3,372,542

Commitments and contingencies
                                                             --       --

STOCKHOLDERS' EQUITY (Notes 6 and 7))
  Preferred stock, Series A, B and C  $.001 par value,       125         125
300,000 shares authorized - 50,000 (A), 100,000 (B)
and 149,500 (Undesignated), 125,250 shares issued and
outstanding (liquidation preference of $605,000)

  Common stock  $.0001 par value 40,000,000  shares          956         796
authorized:
    Shares  issued and  outstanding  - 9,564,733
    and 7,959,033 at September 30,
    1998 and June 30, 1998, respectively
   Additional Paid In Capital                          24,310,287   22,646,232
   Accumulated Deficit (Note 5)                       (22,024,682) (20,416,944)
                                                      ------------ ------------
                Total Stockholders Equity               2,286,686    2,230,209

                                                      ------------   ----------
  Total Liabilities and Stockholders' Equity           $5,800,090   $5,602,751

                                                         ========    ========
      See notes to consolidated financial
                 statements



<PAGE>



  SIMS COMMUNICATIONS INC. AND SUBSIDIARIES
  CONSOLIDATED STATEMENTS OF OPERATIONS
   For the Three Months Ended September 30, 1998 and
1997
 (Unaudited)
                                                    Three Months Ended
                                                       September 30
                                                    1998       1997
Revenues
 Telecommunications                               $ 40,146   $ 247,324     
Financial Processing                               57,501          --
 Automated Movie Rentals and Sales                 240,764          --
 Medical Transaction Processing                     39,045          --
                                                 ----------- ------------
Total Revenues                                     377,456     247,324

Cost of Sales                                      146,508     169,354

                                                ----------- ----------
Gross Profit                                       230,948      77,970

Operating Expenses
  General & Administrative                         916,576     500,148
  Depreciation and Amortization                    221,887      61,889
  Selling & Marketing                              365,275     154,944
  Equity Based Compensation/Services               293,762     682,901

                                                   ---------- --------------
               Total Expenses                    1,797,500   1,399,882

                                                 ----------- ------------
Operating Loss
                                                (1,566,552) (1,321,912)


Other income (expense)
  Interest                                           6,859       8,174
income
  Interest                                         (48,045)    (33,466)
Expense

                                                 ----------- ----------
                                                   (41,186)    (25,292)
                                                 ----------- ----------
Loss from continuing operations bef             (1,607,738  (1,347,204)
taxes
Income tax benefit
                                                       --         --

                                                ------------  ------------
Net Loss from Continuing oper                  ($ 1,607,738)  ($1,347,204)
                                                      --            3,839 
Income from discontinued operations            -------------    ----------
Net Loss                                       ($1,607,738)   ($1,343,365)
                                                     

Basic and Diluted loss per share from continuing    ($0.17)     ($0.60)
                                                   -------     -------
operationsBasic and diluted earnings from
 discontinued operations                                --         --
                                                    ($0.17)     ($0.60)
                                                    -------     -------
Basic and Diluted net loss per share

Weighted Average Common Shares Outstanding        9,443,900   2,222,999
                                                  ---------   ---------

                        See notes to consolidated financial statements


<PAGE>



    SIMS COMMUNICATIONS INC. AND SUBSIDIARIES
        CONSOLIDATED STATEMENTS OF CASH FLOWS
        FOR THE THREE MONTHS ENDING SEPTEMBER 30, 1998 AND
1997

(Unaudited)
                                                              September 30,
                                                            1998        1997 
CASH FLOWS FROM OPERATING ACTIVITIES                        ----        ----
                                                               
   Net loss                                            ($1,607,738  ($1,343,365)
   Adjustments to reconcile net loss to net cash
 used in operating activities
      Depreciation and Amortization                        221,887       61,889
      Imputed value of options granted for services         64,804       87,751
         and interest
      Expenses of prior period stock issued                   --         (7,550)
                                                                
           Stock issued for services                       283,645      595,150
           Changes in assets and liabilities:
                Inventories                                11,568     (13,691)
                Accounts and other receivables               (457)       31,679
                 Prepaid Expenses and Other Current      (103,845)       4,520
            Assets
             Accounts Payable  and Accrued Expenses       (46,225)      234,261
              Franchise  and customer deposits                 --       (21,135)
                                                                 

                                                        ----------- ------------
                NET CASH USED IN OPERATING ACTIVITIES   (1,176,361)    (370,491)


CASH FLOWS FROM INVESTING ACTIVITIES
          Repayments of notes receivable                        --          481
                                                                 
          Acquisition costs paid                           (3,300)           --
                                                                             
          Capital expenditures                           (227,667)      (3,820)
          Change in other assets                            5,397        4,201

                                                       ------------  -----------
         NET CASH (USED IN) FROM INVESTING ACTIVITIES    (225,570)         862


CASH FLOWS FROM FINANCING ACTIVITIES
          Proceeds from issuance of long-term debt            --        194,000
                                                                 
          Payments on debt                                (100,691)      (9,624)
                                                                        
          Proceeds from officer loans                          --       165,885
                                                                 
          Payments on obligations under capital leases     (3,257)        (774)
          Proceeds from capital leases                    369,060           --
                                                                             
          Net proceeds from issuance of common stock    1,214,625           --

                                                      -----------     ---------
           NET CASH PROVIDED BY FINANCING ACTIVITIES    1,479,737       349,487
                                         
                                                       ----------   ------------
                                                              
          NET INCREASE (DECREASE) IN CASH                  77,806      (20,142)

          CASH AND CASH EQUIVALENTS AT BEGINNING OF      $263,878      $295,900
          PERIOD

                                                       ----------   ------------
        CASH AND CASH EQUIVALENTS AT END OF PERIOD      $341,684      $ 275,758

                                                         ========      ========
  SUPPLEMENTAL DISCLOSURES OF CASH FLOWS INFORMATION
        Cash paid during the 3 months for interest       $42,585        $13,981
        Cash paid during the 3 months for interest             0              0


           See notes to consolidated financial statements


<PAGE>



SIMS COMMUNICATIONS INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENT OF STOCKHOLDERS' EQUITY
SEPTEMBER 30, 1998
   (UNAUDITED)

<TABLE>
<S>                                        <C>       <C>           <C>    <C>    <C>     <C>       <C>         <C>         <C>
                                              PREFERRED STOCK SUBSCRIBED         COMMON STOCK
                                           SERIES A                  SERIES B                                                   
                                         NUMBER                  NUMBER         NUMBER          ADDITIONAL  
                                          OF                      OF             OF              PAID IN   ACCUMULATED
                                         SHARES    AMOUNT        SHARES AMOUNT  SHARES   AMOUNT  CAPITAL    DEFICIT       TOTAL

                                                                             
Balance  - June 30, 1998                 25,250     $25         100,000   $100 7,959,033   796  2,646,232  $20,416,944)  $2,230,209


Net loss -3 months ended
September 30,                                                                                               (1,607,738)  (1,607,738)
1998


Issuance of common stock for cash                                              1,425,000   142   1,214,483                1,214,625
at $1.00 per share, net of
$210,375 expenses


Issuance of Common Stock
for
Services and Equipment                                                           120,000    12     288,888                  288,900

Issuance of common stock
for
Accounts                                                                           5,700     1       7,917                    7,918
payable

Imputed value of stock
option grants
In exchange for consulting
and other
Services                                                                                            64,804                   64,804

Issuance of common stock
for conversion of notes
payable and accrued
interest

                                                                                  55,000     5      87,963                   87,968
                                       --------    -------  ---------  ------ ----------  ------   --------   ----------  ----------
          Balance - September 30,        25,250      $25     100,000   $ 100   9,564,733  $956 $24,310,287 ($22,024,682   $2,286,686
                 1998                   ========    =======   ======    ======  ========= ===== ==========  ============    ========
</TABLE>


<PAGE>



        
<PAGE>



                        SIMS COMMUNICATIONS INC. AND SUBSIDIARIES
                        Notes to Consolidated Financial Statements


Note 1 - Organization and Significant Accounting Policies

Organization

Sims  Communications Inc. and Subsidiaries (the Company) was incorporated in the
State of Delaware on August 15, 1991. The Company was formed as a communications
equipment  company and has expanded its focus to include  telecommunication  and
cellular and prepaid telephone activities.  Currently,  the Company provides low
cost, turnkey, point of sale (POS) transaction automation solutions to retailers
and pharmacies.  These solutions include a comprehensive  network of transaction
processing  applications using its patented,  intelligent DebitLink POS terminal
with custom  software.  Functions  include  processing  on-line  credit card and
medical  reimbursement  approvals,  processing  automated home medical equipment
product orders and payments, processing credit card and ATM charges and payments
and  cash-backs,  activating  prepaid phone cards,  obtaining  prepaid  cellular
service,  securing check  guaranties and  authorizations  and tracking  customer
affinity programs.  Additionally,  the Company rents videocassettes and cellular
phones through automated dispensing units.

Basis of Presentation

The accompanying  unaudited consolidated financial statements have been prepared
in  accordance  with  generally  accepted  accounting   principles  for  interim
financial information. In the opinion of management, all adjustments (consisting
of normal recurring accruals)  considered necessary for a fair presentation have
been included.  Operating results for the three-month period ended September 30,
1998 are not necessarily  indicative of the results that may be expected for the
year ended June 30, 1999.  For further  information,  refer to the  consolidated
financial  statements  and  footnotes  included in the  Company's  annual Filing
Statement on form 10-KSB.

Principles of Consolidation

The   consolidated   financial   statements   includes   the  accounts  of  Sims
Communications  Inc. and its wholly owned  subsidiaries  Sims  Franchise  Group,
Inc., Sims Communications International, Inc. and Link Technologies Inc. and its
wholly owned subsidiaries New View Technologies,  Inc., Link Dispensing Systems,
Inc., and Southeast Phone Card, Inc;  additionally,  the consolidated  financial
statements  include  the  accounts  of One Medical  Services,  Corp.,  Movie Bar
Company USA and Vector Vision Inc. All  intercompany  balances and  transactions
have been eliminated in consolidation.

Cash and Cash Equivalents

The Company  considers all highly liquid  instruments  purchased with a maturity
date of three months or less to be cash equivalents.

Inventories

Inventories  consists  primarily  of automated  video  dispensing  units,  video
cassette players,  movie video cassettes,  debitlink data transmission units and
other associated miscellaneous parts and equipment and are recorded at the lower
of cost or market determined by the first-in, first-out method.

Property and Equipment

Property and equipment are recorded and depreciated  over their estimated useful
lives  (5-7  years),  utilizing  the  straight-line  method.   Expenditures  for
maintenance and repairs are charged to expense as incurred


Note 1 - Organization and Significant Accounting Policies (Continued)

Net Gain / (Loss) Per Common Share

Gain/(Loss)  per common share is based on the weighted  average number of common
shares outstanding during each of the respective periods. Common shares issuable
upon  exercise of the  convertible  preferred  stock,  common stock  options and
common stock equivalents are excluded from the weighted average number of shares
since their effect would be anti-dilutive.

<PAGE>



Goodwill

The excess of the cost of the net tangible and identifiable intangible assets of
acquired businesses is stated at cost and is being amortized over seven years.

Revenue Recognition

Rental  revenue is recognized  upon the completion of the customer phone rental.
Revenues  from the sale of equipment  are  recognized  upon delivery and service
revenue is recognized when work Is completed.

Patents

Patent  costs are  those  costs  related  to filing  for  patents  and the value
allocated to patents based upon the business  acquisition  of Link  Technologies
and subsidiaries.  They will be amortized on a straight-line  basis based on the
expected useful life over a seven-year period.

Note 2 - Bank Line of Credit

The Company  maintains a secured  revolving line of credit with a bank for up to
$250,000.  The balance at September 30, 1998 was $250,000. The line of credit is
secured by a restricted  certificate  of deposit with a balance at September 30,
1998 of approximately  $250,000.  The line of credit bears interest at 5.77% per
annum, payable monthly and expires June 5, 1999.

Note 3 - Notes and Loans Payable

A detailed listing of debt at September 30, 1998 is as follows:

Promissory note payable at 10% interest  payable
monthly, commencing  Sept. 15, 1995.  Balance of principal
is payable in full on September 1999.  As additional
consideration, the Company agrees to pay the note holder
15.5% of all profits received through the Company's
agreements with Commonwealth Group International.                     $310,348

8%  Convertible  notes  payable,  principal  due at maturity
dates ranging from August thru  May,1998.  Debt  includes
conversion  to common stock feature with conversion rates
ranging from $1.25 to $ 2.50 per share. Additionally, each
note holder was issued options to purchase shares of the
Company's stock                                                        225,000

Note payable - $5,000 principal plus interest (prime
+1%), payable monthly through October, 1998                              5,000

Note payable -  principal (non-interest bearing) payable in
monthly installments of $1,500 through June, 2000                       40,500



Note 3 - Notes and Loans Payable (Continued)

Note payable -  corporation,  bearing  interest at 12%, 
monthly  Principle  and interest payments of $2,500, due
August 2001. Debt includes conversion to common
Stock feature that  provides for  conversion at any time
while the note is still outstanding at a conversion price
based on the previous five-day average.  Collateralized by
substantially all of the company's assets                              200,000
,
Note Payable - individual,  bearing interest at 10%,principal
and interest due in full on September 20, 1998. Debt includes
conversion  agreement that provides for conversion into the
Company's common stock at $1.00 per share from September 13,
1998 until maturity                                                    100,000
                                                                       -------





                                  Total                                880,848

                                  Less: Current Portion              ( 664,174)
                                                                   -------------
                                        Long Term Portion             $216,674



Note 4 - Capitalized Lease Obligations

The company leases various office and revenue-producing  equipment accounted for
as  capitalized  leases.  The leases bear  interest at 16-18% and are payable in
monthly installments.  At September 30, 1998, the Company owed $469,209 of which
$77,199 represents the current portion. The terms for the leases vary from 48 to
60 months and the leases are collateralized by the underlying equipment.


Note 5 - Continuing Operations

The  accompanying  financial  statements  have been  prepared on a going concern
basis  which   contemplates   the  realization  of  assets  and  liquidation  of
liabilities in the ordinary course of business.  In prior years, the Company had
been in the  development  stage and did not begin earning  significant  revenues
until the middle of fiscal year ended 1994.  During the years  ending June 1995,
through  June 1998,  the  Company  continued  to suffer  recurring  losses  from
operations. In fiscal year ended June 30, 1995, the Company completed an initial
public offering for $5.2 million.  The consolidated  financial statements do not
include  any  adjustments  that might be  necessary  if the Company is unable to
continue as a going concern (See Note 8).

Note 6 - Stockholders Equity

During the quarter ended September 30, 1998, the following  equity  transactions
occurred:

The Company issued 1,425,000 shares of common stock at $1 per share in a private
placement raising $1,214,625 net of $210,375 in offering costs.

The Company  issued  120,000 shares of its common stock for $288,888 of services
and equipment received.

The Company  issued 5,700 shares of its common stock for $7,917 of  professional
services received.

The Company  issued  options to purchase  70,000  shares of its common  stock at
rates ranging from $2 to $2.50 per share. These options expire September,  2001.
$64,804 of expense has been recognized based on imputed values ranging from $.87
to $.93 per option.

The Company  accounts for stock based  compensation in accordance with Financial
Accounting  Standards  Board  Statement  No.  123,  "Accounting  for Stock Based
Compensation," ("FAS 123") which encourages,  but does not require, companies to
recognize  compensation  expense  for grants of stock,  stock  options and other
equity instruments to employees. FAS 123 requires the recognition of expense for
such  grants,   described   above,  to  acquire  goods  and  services  from  all
non-employees.  Additionally,  although expense recognition is not mandatory for
issuances to employees,  FAS 123 requires companies that choose not to adopt the
new fair value  accounting  rules to disclose  pro forma net income and earnings
per share information using the new method.

The Company has adopted the disclosure-only  provisions of FAS 123. Accordingly,
no  compensation  cost has been recognized for the issuances of stock options to
employees.  For the three months  ended  September  30,  1998,  employees of the
Company were issued options to purchase  90,000 shares of the Company's stock at
$2.50 per share expiring Sept. 2001 (unrecognized imputed charge of $78,633)

Note 7- Business Segments

The  Company  has  four  reportable  segments:   telecommunications,   financial
processing,  automated  movie rentals and medical  transaction  processing.  The
telecommunications  segment  is  responsible  for the  sale  and  processing  of
cellular   telephone   rentals   prepaid   cellular   phone   cards   and  other
telecommunications  related  services.  The  financial  processing  segment  has
developed,  in conjunction with the Company's intelligent "Debit Link" system, a
monetary transaction processing platform that eliminated the need for ATM's used
primarily in major fast food chains.  The automated  movie rentals segment rents
videocassettes  through automated dispensing units in hotels,  primarily Florida
and California.  The medical  transaction  processing segment has developed,  in
conjunction with the Company's intelligent "Debit Link" systems,  communications
and transaction  processing  platform which allows  pharmacies to access on-line
credit card and medical  reimbursement  approval and automated  product ordering
and payment.

Operating results and other financial data are presented for the four reportable
segments of the Company for the three months ended  September 30, 1998 and 1997.
Net revenue  includes sales to external  customers  within the segment.  Cost of
goods sold  includes  costs  associated  with net revenue  within the  segments.
Segment  income  (loss) does not include  general and  administrative  expenses,
other  income  (expense)  items or income  taxes.  Identifiable  assets for each
operations segment consist of cash,  receivables,  inventory,  prepaid expenses,
net machinery and equipment and goodwill. Corporate assets are patents:



Note 7- Business Segments (Continued)

<TABLE>
<S>                         <C>       <C>          <C>                <C>             <C>   
                            Net-     Cost of   Depreciation      Segment Profit  Identifiable
                         Revenues    Sales      & Amort.            (Loss)         Assets


September 30, 1998:

Tele-
Communications-           $ 40,146  $ 12,650     $111,581         $(84,085)       $2,021,982

Financial Processing-     $ 57,501  $ 42,576     $ 15,904        $    (979)       $  797,236

Automated
Movie Rental-             $240,764  $ 77,459    $  56,435         $106,870        $1,519,491

Medical
Transaction
Processing-               $ 39,045  $ 13,823     $ 19,512         $  5,710        $1,078,716

Corporate & Other-              --        --     $ 18,455         $(18,455)        $ 382,665
                          ----------------------------------------------------------------------

Consolidated              $377,456  $146,508     $221,887         $  9,061        $5,800,090



                           Net-     Cost of    Depreciation     Segment Profit   Identifiable
                         Revenues    Sales       & Amort.          (Loss)           Assets
September 30, 1997:

Tele-
Communications-         $247,324    $169,354     $ 45,891         $ 32,079        $4,888,185

Financial Processing-       --           --           --              --               --

Automated
Movie Rental-               --           --           --              --               --

Medical
Transaction
Processing-                 --           --           --              --               --

Corporate & Other-          --           --      $ 12,105           $(12,105)     $  462,836
                        ---------------------------------------------------------------------
dated                  $247,324     $169,354     $ 57,996          $  19,974      $5,351,021


</TABLE>

Note 8 - Subsequent Events

On November 9, 1998,  the Company  entered  into a Strategic  Business  Alliance
Agreement  ("the  agreement")  with Bergen Brunswig Drug Company  ("Bergen"),  a
subsidiary of Bergen Brunswig Corp.  whereby Bergen will exclusively  locate and
operate the Company's One Medical Service System  order-processing and platforms
within Bergen's selected customer  locations.  Under the terms of the agreement,
Bergen  will  make  available  to the  Company  its  advertising  and  marketing
resources  and will equally  share profits  derived from the  platforms.  Bergen
further agrees to remit to the Company an amount equal to 2% of the home medical
equipment net sales resulting from the One Medical Service System locations. The
term of the  agreement  is for 3 years  and will be  automatically  renewed  for
successive one-year periods.

On November 11, 1998, the Company completed a business  transaction with MedCard
Management  Systems,  Inc.  ("MedCard")  whereby they acquired MedCard's assets,
including  the  exclusive  rights to the  MedCard  name and The  MedCard  System
software  and  network.  The MedCard  System is a unique  electronic  processing
system  that  consolidates  insurance  eligibility  verification  and  processes
medical  claims  and  approval  of credit  card/debit  card  payments  within 30
seconds.  Consideration for the transaction  included cash of $450,000,  100,000
shares of restricted Company common stock, options to purchase 350,000 shares of
common stock, plus royalties on future sales.




<PAGE>


                    MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
                           CONDITION AND RESULTS OF OPERATIONS

Results of Operation-Three Months Ending September 30, 1998

During the three month period ended September 30, 1998, total revenues  amounted
to $377,456 versus last year's revenue of $247,324. The company is in a state of
transition  with  its  expansion  focused  on  Financial   Processing,   Medical
Transaction  Processing  and Automated  Movie Rentals.  These business  segments
produced revenues of $57,501, $39,045 and $240,764, respectively for the quarter
ended  September 30, 1998.  There were no comparable  operations for the quarter
ended  September 30, 1997.  Conversely,  there has been a gradual decline in the
emphasis on telecommunications  operations with current September,  1998 calling
card and long distance revenues of $40,146 versus $85,080 in the prior period.

Gross profit for the three months ended  September  30, 1998  totalled  $230,948
with a margin of 61% due to the  introduction  of the higher gross margin of the
new  business  segments.  The  comparable  margin  last year was $77,970 or 31%.
Currently,  the financial processing operation has more than 650 units placed in
the field and has established both east and west coast marketing headquarters to
rapidly expand the related  customer base.  The Medical  transaction  processing
segment has 75 field units and the Company has recently signed a major strategic
alliance  agreement  whereby Bergen  Brunswig Corp.  will market and operate the
company's processing platforms (see Note 8).

Selling,  marketing and general and  administrative  expenses are higher for the
quarter  ended  September  30,  1998  compared to the same period last year as a
result  of  several  factors.  In the  current  quarter,  the  Company  incurred
significant  start-up  costs  related to its new line of business  focus and the
expansion of its other business  segments.  Expenses related to prior operations
and  agreements in place,  which are being  assuaged,  compounded an increase in
general  and  administrative  expenditures.  This was  partially  offset  by the
savings  realized in the current quarter by the downsizing of facilities and the
reduction in personnel.  Stock-based compensation and services totalled $293,762
for the three months ended  September 30, 1998 compared to $682,901 for the same
period last year reflecting a conservation of these resources by management.

The Company  discontinued its cellular  activation  business in the prior fiscal
year  resulting in a $3,839 profit for this activity  being  deconsolidated  and
reclassified as "discontinued."

Liquidity and Sources of Capital

During the quarter  ended  September  30, 1998,  the  Company's  operating  cash
requirement was $1,176,361,  attributable to a net loss of $1,607,738  mitigated
by non-cash charges for  depreciation and amortization  ($221,887) and stock and
option based services ($348,449). This shortfall was primarily funded by the net
sale of common stock for  $1,216,625  and proceeds  from  capitalized  leases on
ATM/Scrip  machines  (transaction  processing  division) of $369,060.  Partially
offsetting  this funding were capital  expenditures  of $227,667  (primarily for
ATM/Scrip units placed in the field) and debt repayments of $100,691.

The increase in prepaid expenses and other current assets reflects $45,000 worth
of advances to Medcard Management Systems, Corp. (see Note 8).

The $1,343,365 net loss for the comparable prior period was funded by a $595,150
charge for stock based compensation (to conserve cash), increases in payable and
accruals of $234,261, proceeds of $194,000 in private placement of the Company's
convertible debt and officer loans of $165,885.



<PAGE>


                                         Part II

Item 2.     Changes in securities and use of proceeds.

In July 1998, the Company sold 1,402,500 shares of its common stock at $1.00 per
share,  to a group of private  investors.  Net  proceeds to the Company from the
sale of these  shares  were  $1,172,125  net of  $230,375  in  offering  related
expenses.

Item 6.     Exhibits and reports on Form 8-K

No reports on Form 8-K were filed during the quarter  ended  September 30, 1998.
No exhibits are filed with this report.

SIGNATURES

      Pursuant to the  requirements of the Securities  Exchange Act of 1934, the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.


                                    SIMS COMMUNICATIONS, INC.



                                    By:/s/ Mark Bennett
                                         Mark Bennett
                                          President


                                      /s/ Ian Hart
                                       Ian Hart
                                     Chief Financial Officer

Date: November 20, 1998




<PAGE>

<TABLE> <S> <C>

<ARTICLE>                     5

                     
<MULTIPLIER>                                 1
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                         JUN-30-1999
<PERIOD-END>                                   SEP-30-1998
<CASH>                                        341,684
<SECURITIES>                                      0
<RECEIVABLES>                                  174,917
<ALLOWANCES>                                   27,584
<INVENTORY>                                    440,905
<CURRENT-ASSETS>                               1,276,434
<PP&E>                                         3,797,421
<DEPRECIATION>                                 1,129,084
<TOTAL-ASSETS>                                 5,800,090
<CURRENT-LIABILITIES>                          2,904,720
<BONDS>                                        0
                          0
                                    125
<COMMON>                                       956
<OTHER-SE>                                     2,285,605
<TOTAL-LIABILITY-AND-EQUITY>                   5,800,090
<SALES>                                        377,456
<TOTAL-REVENUES>                               377,456
<CGS>                                          146,508
<TOTAL-COSTS>                                  1,797,500
<OTHER-EXPENSES>                               41,186
<LOSS-PROVISION>                               0
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<INCOME-PRETAX>                                (1,607,738)
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<INCOME-CONTINUING>                            (1,607,738)
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<CHANGES>                                      0
<NET-INCOME>                                   (1,607,738)
<EPS-PRIMARY>                                  (0.17)
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