SIMS COMMUNICATIONS INC
10QSB, 1998-05-18
REFRIGERATION & SERVICE INDUSTRY MACHINERY
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                        SECURITIES AND EXCHANGE COMMISSION
                               Washington, DC 20549
                                    ----------

                                    FORM 10-QSB
              QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
                          SECURITIES EXCHANGE ACT OF 1934

                          Commission File Number: 0-25474

                        For the quarter ended March 31,1998

                             SIMS COMMUNICATIONS, INC.

              (Exact name of registrant as specified in its charter)

Delaware                                  65-0287558

(State or other jurisdiction of                 (I.R.S. Employer
 incorporation or organization)                 Identification No.)

                   17821  Skypark  Circle  Suite G, Irvine CA 92514  (address of
                principal executive offices) (Zip Code)

                                  (714) 724-9094
               (Registrant's telephone number, including area code)

            3333 South Congress Ave., Suite 401 Delray Beach Fl. 33445
                    (Former name, former address and former fiscal year,
                           if changed since last report)

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed  by  Section  13 or 15 (d) or the  Securities  Exchange  Act of 1934
during the preceding 12 months (or for such shorter  period that the  registrant
was  required  to file such  reports),  and (2) has been  subject to such filing
requirements for the past 90 days.

                                   Yes X No____

As of May 15, 1998 the Company had  5,842,292  shares of Common Stock issued and
outstanding.











                                 Page 1 of 16 Pages


<PAGE>



                           PART I. FINANCIAL INFORMATION

Part  1.    Financial Information

Item 1.           Index to Financial Statements

SIMS COMMUNICATIONS, INC.
CONSOLIDATED FINANCIAL STATEMENTS                     Page

Consolidated Balance Sheets at                         3
      March 31, 1998 and June 30, 1997
Consolidated  Statements  of  Operations               
 for the Three and Nine Months  Ended                  5
       March 31, 1998 and 1997.
Consolidated  Statement of Cash Flows
 for the Nine Months Ended March 31, 1998              6 
        and 1997.
Consolidated Statement of Stockholders' 
Equity for the Nine Months Ended March                 7 
      31, 1998.
Notes to Consolidated Financial Statements.            8

Item 2.  Management's Discussion and Analysis  of      14
     Financial Condition and Results of Operations.


Part 11.          Other Information                    16


                                         2

<PAGE>

                      SIMS COMMUNICATIONS INC AND SUBSIDIARIES
                            CONSOLIDATED BALANCE SHEETS


                                 ASSETS
<TABLE>
<CAPTION>
                                                                March        June
                                                               31, 1998      30, 1997
                                                              (Unaudited)    (Audited)
                                                                           
<S>                                                          <C>           <C>    
CURRENT ASSETS
     Cash and cash equivalents ($250,000 restricted)            $280,637            $
                                                                              295,900
     Accounts receivables, less allowance for doubtful           133,896      205,888
     accounts of $27,584
     Inventories (Note 5)                                      1,497,979    1,083,199
     Prepaid expenses                                             15,587      205,860
     Advances                                                    132,458   ----------
     Notes receivable, current portion                           221,667      215,442
                                                              ----------- ------------
              Total Current Assets                             2,282,224    2,006,289
                                                              ----------- ------------

PROPERTY AND EQUIPMENT
     Property & Equipment                                      2,324,641    1,161,081
     Less Accumulated Depreciation                               595,760      424,002
                                                              ----------- ------------
     Net property and                                          1,728,881      737,079
equipment

OTHER ASSETS
     Notes receivables (Less $169,000 allowance Mar. 98 -        551,223      726,448
Note 5)
     Patents, net of accumulated amortization                    438,626      474,941
     Investments (Notes 4,5 and 11)                              150,000    1,510,000
     Other                                                        41,532       89,416
                                                              -----------
                                                                          ------------
              Total Other Assets                               1,181,381    2,800,805

                                                              ----------------------
TOTAL ASSETS                                                  $                     $
                                                               5,192,486    5,544,173
                                                              =========== ============
</TABLE>

                                         3


<PAGE>

                      SIMS COMMUNICATIONS INC AND SUBSIDIARIES
                            CONSOLIDATED BALANCE SHEETS


                    LIABILITIES AND STOCKHOLDERS' EQUITY
<TABLE>
<CAPTION>
                                                               March 31,   June 30,
                                                               1998        1997
                                                               (Unaudited) (Audited)
<S>                                                            <C>         <C>
CURRENT LIABILITIES
     Accounts Payable  and Accrued Expenses                   $1,059,600 $ 1,295,105
     Bank line of credit                                         250,000     250,000
     Current obligations under capital lease (Note 8)              8,377       8,377
     Current maturity of long term debt  (Note 2)                816,688   1,066,985
     Franchise deposits and deferred revenue                     818,019     944,154
     Officer advances payable                                         --      65,809
                                                               ---------   ---------
              Total Current Liabilities                        2,952,684   3,630,430

LONG TERM LIABILITIES
     Long term debt (Note 2)                                      34,500      48,000
     Obligations under capital leases (Note 8)                    33,185      37,919
                                                               ---------   ---------
              Total Long Term  Liabilities                        67,685      85,919
                                                               ---------   ---------
              Total Liabilities                                3,020,369   3,716,349
                                                               ---------   ---------
Commitments and contingencies                                        -          -
                                                               ---------   ---------
STOCKHOLDERS' EQUITY (Notes 6 and 7)
     Preferred stock, Series A, $.001 par value, 50,000               25          25
shares authorized, 25,250
    shares issued and outstanding (liquidation preference of
$505,000)
     Preferred stock, Series B, $.001 par value, 100,000             100         100
shares authorized, 100,000
     shares issued and outstanding (liquidation preference of
$100,000)
     Common stock  $.0001 par value 40,000,000 shares                597         212
authorized: 5,699,944
     shares issued and outstanding  March 1998 and 2,120,499
June 1997
     Additional Paid In Capital                               20,270,025  15,134,683
     Accumulated Deficit                                     (18,098,630)(13,307,196)
                                                               ---------   ---------
                Total Stockholders' Equity                     2,172,117   1,827,824
                                                               ---------   ---------
  Total Liabilities and Stockholders' Equity                   $5,192,486 $5,544,173
                                                                ========    ========
</TABLE>
        See notes to consolidated financial statements

                                         4


<PAGE>
SIMS COMMUNICATIONS INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF OPERATIONS
For the Three and Nine Months Ended March 31, 1998 and 1997
(Unaudited)

<TABLE>
<CAPTION>

                                       Three Months Ended      Nine Months Ended
                                           March 31,                March 31,
                                        1998       1997            1998       1997
<S>                                   <C>         <C>            <C>        <C>
Revenues
 Equipment & Other                    $29,052    $ 36,067        $106,255  $ 496,689
 Rental                                 8,458     187,175         207,349    755,875
 Calling Card & Long Distance          55,273      65,349         216,182    225,060
 License Fee Income                         0     500,000               0    500,000
Movie Rentals                         125,099                     125,099
                                   ----------    --------        --------  ---------
   Total Revenues                     217,882     788,591         654,885  1,977,624

Cost of Sales                         134,108     160,290         394,913    960,265
                                   ----------    --------        --------  ---------
                 Gross                 83,774     628,301         259,972  1,017,359
                 Profit

Operating Expenses
General & Administrative              605,441     394,739       1,518,611  1,008,120
Depreciation and                       99,812      62,008         227,732    170,000
Amortization
Interest-net                           22,672       4,690         104,289     29,613
Selling & Marketing                   185,914     140,626         695,701    395,661
Stock Based Compensation/Services     239,743           0       1,007,874    381,393
Research & Development                 32,760       1,294          32,760     28,362
Provisions for Bad Debt & Contract          0           0         933,000          0
      Termination
Litigation Settlement                 424,300           0         424,300          0
(Note 10)
                                   ----------    --------        --------  ---------
                 Total Expenses     1,610,642     603,357       4,944,267  2,013,149

Income/(Loss) Before Income Taxes ($1,526,868)    $24,944     ($4,684,295) ($995,790)
                                   ----------    --------        --------  ---------
Income Tax Expense                        -           -              -           -
                                   ----------    --------        --------  ---------
Net Income/(Loss) from            ($1,526,868)    $24,944     ($4,684,295) ($995,790)
Continuing
Operations

Discontinued Operations               (54,717)        697        (107,139)    44,145
(Note 11)
                                   ----------    --------        --------  ---------
                 Net Loss         ($1,581,585)    $25,641     ($4,791,434) ($951,645)
                                   ==========    ========      ==========   ========

Net Income/(Loss) Per Common          ($0.28)       $0.01         ($1.71)    ($0.75)
Share Basic & Diluted (Note 1 )
                                     ========    ========        ========   ========
Weighted Average Common
Shares Outstanding                  5,599,129   1,927,553       2,808,899  1,274,310
</TABLE>

                                         5
<PAGE>

SIMS COMMUNICATIONS INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENTS OF CASH FLOWS
FOR THE NINE MONTHS ENDING MARCH 31, 1998 AND 1997
(Unaudited)

<TABLE>
<CAPTION>
                                                                       March 31,
CASH FLOWS FROM OPERATING ACTIVITIES                               1998       1997
<S>                                                              <C>           <C>         
Net (loss)                                                    ($4,791,434)    ($951,645)
Adjustments to reconcile net loss to net cash used
     in operating activities:
     Depreciation & Amortization                                  227,732       170,000
Equity Based Compensation                                       1,007,874       381,393
/Services
Expenses of Stock issued                                         (180,505)
Provision for Contract                                            764,000
Termination
Stock issued for                                                  309,300
litigation settlement
Changes in assets and
liabilities
     Inventories                                                 (382,380)      197,930
     Accounts and other receivables                               160,809      (547,519)
     Prepaid Expenses and other                                    14,772          (625)
     Current Assets
     Accounts payable and accrued expenses                       (396,622)     (234,318)
     Franchise  and customer deposit &                           (126,135)      (37,083)
     Deferred Revenues
     Advances to acquisition                                     (132,458)
                                                                 --------     ---------
NET CASH FROM (USED IN) OPERATING ACTIVITIES                   (3,525,047)   (1,021,867)

CASH FLOWS FROM INVESTING ACTIVITIES
     Capital expenditures                                         (59,311)      (44,120)
     Net cash received from acquisition (Note 5)                   10,915         2,737
     Net cash used for acquisition                                      0       (48,660)
     Notes  receivable                                                481      (413,404)
     Change in other assets                                        27,955       (11,171)
                                                                 --------     ---------
     NET CASH (USED IN) INVESTING ACTIVITIES                      (19,960)     (514,618)

CASH FLOWS FROM FINANCING ACTIVITIES
     Proceeds from issuance of debt                             1,460,000       422,500
     Payments on debts                                            (88,714)     (264,020)
     Loans from (repayments to)                                   (65,809)       60,569
     officers
     Proceeds from issuance of common stock                       869,001     1,274,381
     Reduction in investments                                   1,360,000             0
     Payments of obligation under capital lease                    (4,734)       (6,018)
                                                                 --------     ---------
     NET CASH PROVIDED BY FINANCING ACTIVITIES                  3,529,744     1,487,412
                                                                 --------     ---------
     NET INCREASE (DECREASE) IN CASH                              (15,263)      (49,073)

     CASH AT BEGINNING OF PERIOD                                  295,900       322,542
                                                                 --------     ---------
     CASH AT END OF PERIOD                                        280,637       273,469
                                                                 ========     =========
     SUPPLEMENTAL DISCLOSURES OF CASH FLOWS INFORMATION
     Cash paid during the 9  months  for interest                 $51,634       $49,670
     Cash paid during the 9  months for income taxes              $     0       $     0
</TABLE>

                 See notes to consolidated financial statements

                                         6


<PAGE>
SIMS COMMUNICATIONS INC. AND SUBSIDIARIES
CONSOLIDATED STATEMENT OF STOCKHOLDER'S EQUITY
FOR THE  NINE  MONTHS ENDING MARCH 31, 1998
(UNAUDITED)

<TABLE>
<CAPTION>

                                               PREFERRED STOCK                 COMMON
                                                                        STOCK
                                                                                            ADDITIONAL
                               SERIES A             SERIES B
                                 NUMBER              NUMBER OF           NUMBER OF            PAID IN    ACCUMULATED
                                OF SHARES   AMOUNT    SHARES    AMOUNT    SHARES    AMOUNT    CAPITAL      DEFICIT     TOTAL

<S>                           <C>              <C>     <C>         <C>   <C>         <C>     <C>        <C>           <C>       
Balance  - June 30, 1997            25,250      $25      10,000    $100  8,481,995     $848 $15,134,047 ($13,307,196) $1,827,824

      Adjustment of stock on reverse stock                              (6,361,496)    (636)        636
                split of 1 for 4 (Note 6 )

Net loss -9 months  ended                                                                                 (4,791,434) (4,791,434)
March 31, 1998

Common stock issued for the conversion  of                                  75,000        7          (7)                       0
incentive stock options net of shares returned to
Company as payment

Issuance of Common Stock  to officers and                                  167,817       17     369,180                  369,197
directors for accrued salaries and loans at $2.20
per share

Conversion of Notes Payable to officers                                     62,500        6      49,994                   50,000
at a value of $.80

Issuance of Common Stock and options for                                   550,000       55   1,126,659                1,126,714
investment (Note 9 )

Issuance of Common Stock for cash                                          999,478      100     868,901                  869,001

Issuance of Common Stock for Conversion of Notes                           876,827       88     933,006                  933,094
Payable to Foreign Individuals Under  Reg S (net
of $166,095 expenses)

Issuance of Common Stock for Services                                      320,250       32     832,339                  832,371

Issuance of Common Stock For Conversion of Notes                           452,574       50     646,000                  646,050
(net of $ 7,550 Expenses)

Issuance of Common Stock in partial                                         75,000        8     309,270                  309,300
settlement of litigation

                                   -------------------------------------------------------------------------------------------------
Balance -March 31, 1998             25,250      $25      10,000    $100  5,699,944     $597 $20,270,025 ($18,098,630) $2,172,117

</TABLE>
See notes to consolidated financial statements
                                                             7

<PAGE>


SIMS COMMUNICATIONS INC. AND SUBSIDIARIES
Notes to Consolidated Financial Statements


Note 1 - Organization and Significant Accounting Policies

Organization

Sims  Communications,  Inc.  provides  low  cost,  turnkey  point-of-sale  (POS)
transaction  automation  solutions  to  retailers.  These  solutions  include  a
comprehensive network of transaction processing applications using its patented,
intelligent  DebitLink  POS terminal  with custom  software.  Functions  include
processing  credit  card and ATM charges and  payments,  cash-backs,  activating
prepaid phone cards,  obtaining  prepaid cellular phone service,  securing check
guarantees and authorizations and tracking customer affinity programs.

Sims  Communications Inc. and Subsidiaries (the Company) was incorporated in the
State of Delaware on August 15,  1991.  The  Company was  initially  formed as a
communication   equipment   company  and  had  expanded  its  focus  to  include
telecommunication and cellular and prepaid telephone activities

Besides POS automation  processing,  new products  include:  automated or manual
prepaid phone card dispensing  machines,  and script  terminals.  The Company is
also in the automated Movie rental business at hotels.

Basis of Presentation

The accompanying  unaudited consolidated financial statements have been prepared
in  accordance  with  generally  accepted  accounting   principles  for  interim
financial information. In the opinion of management, all adjustments (consisting
of normal recurring accruals)  considered necessary for a fair presentation have
been included.  Operating results for the nine-month period ended March 31, 1998
are not necessarily  indicative of the results that may be expected for the year
ended  June  30,  1998.  For  further  information,  refer  to the  consolidated
financial  statements and footnotes  included in the Company's  annual report on
Form 10-KSB for the year ending June 30, 1997.

Principles of Consolidation

The   consolidated   financial   statements   includes   the  accounts  of  Sims
Communications  Inc. and its wholly owned  subsidiaries  Sims  Franchise  Group,
Inc., Cellex Communications,  Inc., Sims Communications International,  Inc. and
Link Technologies Inc. (and its wholly owned subsidiaries New View Technologies,
Inc., Link Dispensing  Systems and Southeast Phone Card, Inc.). The Movie Vision
operations  (reflecting the net assets of Movie Bar and Vector Vision) that were
acquired  in  January  1998,  are  being  operated  as a  division  of New  View
Technologies. All intercompany balances and transactions have been eliminated in
consolidation.  The 10% minority investment in Smartphone is accounted for under
the cost method.

Cash and Cash Equivalents

The Company  considers all highly liquid  instruments  purchased with a maturity
date of three months or less to be cash equivalents.

                                      -8-
<PAGE>

Inventories

Inventories  consists  primarily  of  automated  cellular  distribution  centers
(ACDC's),  cellular phones, other communication equipment and Link Technologies'
debit and calling card vending  machines and  equipment and point of sales (POS)
materials.  This is  recorded at the lower of cost or market  determined  by the
first in, first out method.

Property and Equipment

Property and equipment are recorded and depreciated  over their estimated useful
lives  (5-7  years),  utilizing  the  straight-line  method.   Expenditures  for
maintenance and repairs are charged to expense as incurred.

Organization Costs

Organization  costs  have been  capitalized  and are being  amortized  using the
straight-line method over a five-year period.

Net Gain / (Loss) Per Common Share

The Company adopted Statement of Financial Accounting Standard No. 128 (FAS 128)
Earnings  Per  Share.  All prior  period  loss per  common  share  data has been
restated to conform to the provision of this statement where appropriate.  Basic
loss per common share is computed  using the weighted  average  number of shares
outstanding.  Diluted  loss per common  shares is  computed  using the  weighted
average of number of shares  outstanding  adjusted  for the  incremental  shares
attributed to outstanding options to purchase common stock, only if their effect
is  dilutive.  Options and  warrants to purchase  common  shares of common stock
issued in 1997 and 1998 were not included in the computation of diluted loss per
share because their effort would be antidulutive.

Deferred Location Costs

Deferred  location  costs  relate to  expenses  associated  with the  buyback of
certain franchises. These costs are amortized over five years.

Revenue Recognition

Rental  revenue is recognized  upon the completion of the customer phone rental.
Revenues from the sale of the Automated Cellular  Distribution Center (ACDC) and
other equipment are recognized upon title passing.  Income from movie rentals is
recorded upon the rental of the movie.

Research and Development

Research  and  development  costs  consist  primarily  of costs  related  to the
conceptual  formation,  design,  tooling and  development  of prototypes and are
expensed as incurred.

Patents

The patents acquired by the Link acquisition are amortized based on the expected
useful life over a ten-year period.

                                      -9-
<PAGE>

Note 2- Notes and Loans Payable
During the quarter  ended  March 31,  1998,  the Company  converted $ 165,118 of
8%-10% convertible debt maturing January through May 1998 (and accrued interest)
into 165,699 shares of common stock.  Also, $50,000 of notes due former officers
were converted to common stock.

A detail listing of debt follows:

March 31,1998
Promissory note payable at 10% interest  payable
monthly,  commencing Sept. 15, 1995.  Balance of
principal is payable in full on April 30, 1998. 
As additional consideration,  the Company agreed
to pay the note holder  15.5% of all profits
received through the Company's agreements with
Commonwealth Group International.                                    $310,348

Note payable - principal  and 11% interest payable
in monthly installments of $541 through June 14, 1998.
Collateralized by equipment.                                            1,928

Notes payable to former officers, $ 3,003 payable
monthly (inclusive of 10% interest) payable through
June 1999                                                              47,412

8%-10%  Convertible notes payable,  principal due at
maturity dates ranging from January through April 1998.
Debt  includes  conversion to common stock feature
with conversion rates of $ 1.60 per share. Additionally
each note holder was issued options to purchase shares
of the Company stock                                                  408,500

Note payable - $5,000 principal plus interest (prime +1%)
payable monthly through October 1998                                   35,000

Note payable - principal (non interest bearing) payable in
monthly installments of $1,500 through June  2000.                     48,000
                                                                      ------- 
                                                                      851,188

                          Less:  Current Maturities                  (816,688)
                                                                      -------  
                               Total Long Term                       $ 34,500
                                                                      =======  

Note 3 - Continuing Operations and Subsequent Financing

The  accompanying  financial  statements  have been  prepared on a going concern
basis  which   contemplates   the  realization  of  assets  and  liquidation  of
liabilities in the ordinary course of business.  In prior years, the Company had
been in the  development  state and did not begin earning  significant  revenues
until the middle of fiscal  year  ended  1994.  During the period  from the year
ending June 1995 and  continuing  through the nine months  ended March 31, 1998,
the Company continued to suffer recurring losses from operations.

During the fiscal year ended June 30,  1995,  the Company  completed  an initial
public  offering  for  $5.2  million.  For the  first 9 month  of  fiscal  1998,
management  sold in  private  offerings,  or had  liabilities  of  $2.4  million
converted  into,  2.1 million shares of common stock.  However,  cash flows from
operations may not be sufficient to meet future obligations of the company. Note
4-Investment  in Non  Consolidated  Subsidiary  In September  1996,  the Company
acquired a 10% minority investment in Smartphone, Inc. (a corporation that sells
a debit cellular  telephone) from former  management at their original cost. The
Company  issued  400,000  shares of common stock for its interest in Smartphone.
This investment is recorded under the cost method. A $50,000 realization reserve
was established in recognition of the discontinued operation.

                                      -10-
<PAGE>

Note 5- Provisions for Bad Debt and Contract Termination
During the year ended June 1997 the Company received 1,807,800 shares of Cancall
Cellular  Communications,  Inc. Class A preferred stock with a recorded value of
$1,310,000  from the sales of licensing  rights and  equipment.  During the last
quarter,  this agreement was mutually terminated as management of both companies
did  not  desire  to  go  forward  together  in  cellular   telephone   rentals.
Accordingly,  the equipment was returned to the company, the Preferred Stock was
returned  to Cancall and a loss  provision  for $ 764,000  was  provided,  which
represented the full profit on the agreement previously recorded.

The Company sold 30 ACDC units to a master licensee from June through  September
1996. A majority of these units were installed at Los Angeles Airport  terminals
with the remaining  units  anticipated  to be installed in the San Francisco bay
area. The airport terminals were briefly  functional but Airport  management and
licensee   management   requested  a  secession  of  operations  until  contract
provisions could be  renegotiated.  The Company has not received payment for the
units and a loss  provision  of  $169,000  (the  profit  on the units  sold) was
recorded for uncollected  receivables.  The receivable was personally guaranteed
by the  owner/president of the master licensee company,  and Management believes
that the sold units will be returned to the company, and ultimately, the company
will participate in the airport cellular rental operations.

Note 6-Stockholders Equity and Stock Split

Effective  February  16, 1998,  the  company's  shareholders  approved a 1 for 4
reverse stock split.  Accordingly,  all weighted  average  share,  per share and
option  information  throughout the consolidated  financial  statements has been
restated to reflect this split.

For the nine  months  ended  March 1998 the Company  issued  320,250  shares and
associated  stock options to officers,  directors and  consultants  for services
valued at $832,371.

The  Company  issued  75,000  shares of  common  stock to two  officers  for the
conversion of incentive stock options valued at $ 4.00 per share, net of options
for common stock  returned to the Company,  then valued at $6.00 per share.  The
Company sold in October and November 1997,  $1,100,000 of  convertible  notes to
four foreign investors.  The notes bear interest at 8% per year and were due and
payable in November 1999. These notes have been converted into 876,827 shares of
the  Company's  common  stock in  December  and  January.  . Notes (and  accrued
interest) sold for $ 646,050 (between  February and October 1997) were converted
to 452,574 shares of common stock.

In December 1997  $369,000 owed to former  officers and directors of the Company
were converted to 167,817 shares of common stock at $ 2.20 per share. In January
1998  $50,000 owed to two former  officers and  directors  were  converted  into
62,500 shares of common stock.

During the quarter ended March 1998,  the Company sold 999,478  shares of common
stock for $869,000, or an average price of $ .87 per share.

                                      -11-
<PAGE>

The  settlement of litigation  with a former  Instafone  master  license  holder
required the issuance of 75,000 shares, valued at $ 309,300

The Movie  Vision  investment  and  business  were  acquired via the issuance of
550,000 shares of common stock at a value of $ 1.1 million.

Note 7-Stock Options
The Company has adopted the disclosure-only provisions of Statement of Financial
Accounting Standards No 123 "Accounting for Stock-based  Compensation" (SFAS No.
123).  Accordingly,  no compensation  cost has been recognized for stock options
and warrants granted. Consistent with the disclosure-only provisions of SFAS No.
123, the Company must provide pro forma net earnings and pro forma  earnings per
share disclosures for employee stock option grants made in 1995 and future years
as if the fair value based method defined in SFAS No. 123 had been applied.

The  Company  uses  one of the most  widely  used  option  pricing  models,  the
Black-Scholes model (the Model), for purposes of valuing in stock option grants.
The Model was developed for use in estimating  the fair value of traded  options
which have no vesting restrictions and are fully transferable.  In addition,  it
requires the input of highly subjective assumptions including the expected stock
price volatility,  expected dividend yields, the risk free interest rate and the
expected  life.  Because  the  Company's  stock  options  have   characteristics
significantly  different from those of traded  options,  and because  changes in
subjective input assumptions can materially  affect the fair value estimate,  in
management's  opinion,  the value  determined  by the  Model is not  necessarily
indicative of the ultimate value of the granted options.

In February 1998, the Company issued 412,500 options to employees, directors and
consultants  (in  connection  with  services),  which allow  holders to purchase
common stock at prices ranging from $3.00 to $8.00 per share. These options vest
over a  two-year  period  and expire in five  years.  Compensation  expense of $
94,302 will be recognized  over the two-year  vesting period for the consultants
options.

Note 8 - Capital Leases
The Company leases various  office  equipment  which is accounted for as capital
leases. The current liability for the leases is $8,377 and the long-term portion
is $30,898 payable through the year 2002.

Note 9- Acquisition of investment
Effective  January 1998, the Company  issued 550,000 shares (split  adjusted) of
its common stock to the  shareholders  of Movie Bar, Inc. and Vector Vision Inc.
in  consideration  for the  acquisition of a business  known as "Movie  Vision".
Movie Vision rents videocassettes, primarily containing motion pictures, through
automated  dispensing units in hotels.  Movie Vision currently has videocassette
dispensing  machines  in  approximately  120  hotels in the United  States.  For
financial  statement  purposes,  the  purchase  acquisition  of Movie Vision was
valued at $1.1 million based on a $2.00 market price of the Company's stock.

The summarized net assets acquired from Movie Vision are as follows:
 Cash                                $  10,914
 Other current assets                  121,217
 Equipment and machinery             1,128,699
 Current Liabilities                  (161,116)
                                     ---------             
  Net Assets Acquired                1,099,714
Acquisition expenses  ($27,000)

                                      -12-
<PAGE>

Note 10- Litigation Settlement
In February 1998 the Company settled  litigation with a former  Instafone Master
Licensee resulting in a special charge of $424,300.  The terms of the settlement
provide for payments of cash and common stock to the former Master Licensee over
a twenty-one month period.

Note 11- Discontinued Operations
The Company decided in 1998 to discontinue the cellular  activation (Cellex) and
cellular prepaid business.  The activation  business was discontinued due to the
loss, via acquisition,  of its major contracted American Automobile  Association
customer  base.  The loss for the fiscal  1998 third  quarter and nine months to
date for Cellex was $4,717 and $57,139  respectively,  as compared to income for
comparable   prior  years   periods  of  $  696,  and   $44,145,   respectively.
Additionally,  a loss  provision of $50,000 was provided for  realization in the
investment in  Smartphone,  a  non-consolidated  subsidiary  which sells prepaid
cellular  telephones.  The income  statement  has been restated to segregate the
discontinued from ongoing operations.

Note 12 -Subsequent Transactions
The company has a definitive  agreement  for the  acquisition  of Westside  Home
Medical Equipment Inc., which operates 1 One Medical Service, for 142,350 shares
of common stock. 1 One Medical has developed,  in conjunction with the company's
intelligent "Debit Link" system and Bergen Brunswig (NYSE:BBC), a communications
and  transaction  platform  which allows  pharmacies to  participate in the fast
growing home medical supply industry. This new Point of Sale process,  currently
targeted to retail  pharmacies and doctors offices,  will enable the facility to
get on-line  credit  card and  medical  reimbursement  approval,  and  automated
product   ordering  and  payment.   The  product  has  been  test   marketed  to
approximately  50 pharmacies  within the Southern  California  with  outstanding
results.  Using Sims patented Debit Link  technology,  new applications to other
markets are also being pursued


                                      -13-
<PAGE>


                MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
                       CONDITION AND RESULTS OF OPERATIONS

Results of Operation-Three and Nine Months Ending March 31, 1998

During  the three  month and nine  month  periods  ended  March  31,1998,  total
revenues  decreased  versus the  comparable  periods of last year.  Revenue of $
217,882  for the  current  March  1998  quarter  was below the prior  comparable
quarter of $ 788,591.  The nine months'  revenue  results of $ 654,885 was below
last years activity of $ 1,977,624.

Calling card and long distance  revenue of $ 55,273 and $216,182 for the current
quarter and nine months,  respectively,  were only  slightly  below prior years'
results.  This is  attributable  to new phone card  dispensing  units  partially
offsetting the revenue lost by the  discontinuance  of the association  with AAA
Florida, Mississippi and Louisiana customers.  Cellular telephone rental revenue
of $8,458 for the 1998 quarter  versus $ 187,175 for the  comparable  quarter of
1997 and $ 207,349 for the nine months of fiscal 1998 (compared to $ 755,875 for
the prior nine months) significantly  decreased.  This is due to the termination
of on site renting of cellular  telephones at Alamo Rent A Car  locations  until
more  profitable  venues can be  established.  Establishment  of such  venues is
anticipated via the  integration of telephone and calling card dispensing  units
into Movie Vision rental locations.

Revenue of $ 125,099 from the January 31, 1998  acquisition  of movie Vision was
recognized during their seasonally slow period. Expansion of the Automated Movie
Rental  "Video Card"  program  allowing  for  unlimited  movie  rentals at a pre
charged fixed fee, is progressing successfully.

A one time  $500,000  License fee was  recognized  in March 1997  pursuant to an
agreement with Cancall Cellular Communications, which was terminated in December
1997. A loss  provision  for the recession of this  agreement  was  subsequently
recorded.

The March 1997 nine month  activity for equipment  sales  included ACDC unit and
telephone sales for installation in various California airports.

Cost of sales for the three and nine months ending March 31, 1998 were lower due
to  decreases in the  Company's  total rental  operations  and reduced  level of
equipment sales.  Profit margins were high on the calling card and long distance
business since  revenues are largely  commission  based.  This quarter's cost of
sales also includes new movies  purchased for the Movie Vision  activity,  which
will keep the products current.

Selling,  marketing and general and  administrative  expenses are higher for the
three and nine  months  reflective  of  support  for the Link and  Movie  Vision
acquisitions,  startup of a new  production  facility and changes in management.
This was  partially  offset by savings  realized  in the  current  quarter  from
employee  and   concurrent   facility   downsizing.   Charges  for  stock  based
compensation and services for employees and consultants  increased for the three
and nine months, to again conserve cash, as the company's businesses evolves and
expands.

Expenditures  for  research  and  development  increased  as  new  "Smart  Card"
improvements to company products are being pursued.

The Company settled litigation with a former Instafone franchisee resulting in a
special  charge of $424,300  inclusive of $ 115,000 cash payments over 21 months
and the issuance of shares of common stock.

                                      -14-
<PAGE>

Largely due to the loss of the AAA Florida customer base through  acquisition in
December  1997,  the Company  decided to  discontinue  its  cellular  activation
(Cellex subsidiary) and prepaid calling card business.  The current quarters and
year to date losses of $ 54,717 and $ 107,139  respectively,  for this  activity
were reclassified as discontinued operations.
Comparable  net results for the prior  year's  periods  were  profits of $697and
$44,145.

The new management team, which came to the Company with the "Link"  acquisition,
has hired a new Vice  President  of Finance and an Executive  Vice  President of
Sales and  Marketing.  This is under a plan to guide the Company  forward in its
new ventures but also to integrate  its past  cellular  telephone  activities to
current customers.

Liquidity and Sources of Capital

During  the  nine  month  period  ended  March  31,  1998,  the  Company's  cash
requirement  was  primarily  funded by the sale of common stock for $869,000 and
$1,460,000  in proceeds  from debt,  which has largely been  converted to common
stock.  Cash was also  conserved  with stock  based  compensation  for  services
charged at  $1,007,874,  as well as $309,300 in common  stock used to  partially
settle  $424,300 of litigation.  Higher  inventories  reflect the buildup of new
products and the expansion of the newly  acquired Movie Vision  operations.  The
$132,458  advances to acquisition  reflect funds advanced to I One Medical prior
to formal acquisition and consolidation.

The Movie Vision business,  at a net asset value of $ 1,099,7147,  consisting of
operations and assets from Movie Bar and Vector Vision was acquired  January 31,
1998, for the issuance of 550,000 shares

The $ 1,021,867  operating  cash  shortfall for the  comparable  prior year nine
months was funded by  proceeds  from  common  stock.  The  increase  in accounts
receivable reflects ACDC unit and equipment sales.

Link Technologies Inc. was acquired at Dec. 31, 1996 for the issuance of 168,539
shares of common stock.

                                      -15-
<PAGE>

Part II

Item 2.  Changes in Securities and Use of Proceeds.

      1. In February 1998 the  Company's  shareholders  approved a  one-for-four
reverse stock split of the Company's common stock.

      2. During the quarter  ended March 31, 1998 the Company  issued  shares of
common stock which were not  registered  under the  Securities  Act of 1933. The
following is a description of the transactions relating to the issuance of these
shares. The share amounts have been adjusted to reflect the one-for-four reverse
stock split described above.

            A.  Effective  January 30, 1998 the Company issued 550,000 shares of
its  common  stock  to the  four  shareholders  of  Moviebar,  Incorporated  and
Vectorvision,  Incorporated in  consideration  for the acquisition of a business
known  as  "Movie  Vision."  Movie  Vision  rents  video  cassettes,   primarily
containing motion picture,  through automated  dispensing units in hotels. Movie
Vision currently has video cassette  dispensing  machines in  approximately  140
hotels in the United States. For financial statement  purposes,  the acquisition
of Movie Vision was valued at $1,100,000.

            B. During the quarter ended March 31, 1998 the Company:

     (1) sold 999,478 shares of its common stock to  twenty-three  investors for
$869,000 in cash;
     (2)  issued  202,500  shares of its common  stock to five of the  Company's
officers and directors in consideration for services rendered;
     (3) issued 212,500 shares of its common stock to six financial  consultants
for consulting services provided to the Company;
     (4) issued  75,000  shares of its common stock to one  unrelated  person in
settlement of a lawsuit filed against the Company;
     (5)  issued  62,500  shares  of common  stock to two  former  officers  and
directors in payment of loans of $50,000.

            C. Between  February  and October 1997 the Company sold  convertible
notes in the principal  amount of $1,017,500 to various private  investors.  The
notes bear interest at 8% per annum and are due and payable  between August 1997
and May 1998.  During the quarter  ended  March 31, 1998 notes in the  principal
amount of  $509,000  (plus  accrued  interest of $14,890)  were  converted  into
327,431 shares of the Company's common stock.

     The  sales of the  Company's  Common  Stock  described  above  were  exempt
transactions under Section 4(2) of the Securities Act of 1933 as transactions by
an issuer not  involving a public  offering.  All of the shares of Common  Stock
were issued for investment purposes only and without a view to distribution. All
of the persons who acquired the  foregoing  securities  were fully  informed and
advised about matters concerning the Company, including its business,  financial
affairs and other matters. The purchasers of the Company's Common Stock acquired
the  securities  for  their  own  accounts.  The  certificates   evidencing  the
securities  bear  legends  stating  that  they  may  not  be  offered,  sold  or
transferred other than pursuant to an effective registration statement under the
Securities   Act  of  1933,  or  pursuant  to  an  applicable   exemption   from
registration.  All such shares are "restricted" shares as defined in Rule 144 of
the Securities and Exchange Commission.

                                      -16-
<PAGE>

      The  issuance  of  common  stock  as a  result  of the  conversion  of the
Company's  convertible notes were exempt under Section 3(a)(9) of the Securities
Act of 1933.  All shares of common stock issued upon the conversion of the notes
were issued for investment purposes only and without a view to distribution. All
of the persons who acquired  the shares of common stock were fully  informed and
advised about matters concerning the Company, including its business,  financial
affairs and other  matters.  The former  convertible  note holders  acquired the
common stock for their own accounts. The certificates  evidencing the securities
bear legends  stating that they may not be offered,  sold or  transferred  other
than pursuant to an effective registration statement under the Securities Act of
1933, or pursuant to an applicable exemption from registration.  All such shares
are  "restricted"  shares as defined in Rule 144 of the  Securities and Exchange
Commission.

      In connection with certain sales  referenced in B. (1) above,  the Company
paid a  commission  of  $20,800  to a sales  agent.  Except as noted  above,  no
underwriters  were  involved  with the other sales or issuances of the Company's
common stock and no commissions or other forms of remuneration  were paid to any
person in connection with such sales.

      3. During the quarter  ending March 31, 1998 the Company issued options to
the persons in the amounts and upon the terms set forth below.

                         Shares       Exercise      Option
Name                  Subject to       Price     Expiration
                         Option                      Date

Mark Bennett*            18,750        $3.00        2/2/03
                         37,500        $4.00        2/2/03
                         25,000        $6.00        2/2/03
                         12,500        $8.00        2/2/03

Michael Malet*           16,250        $3.00        2/2/03
                         32,500        $4.00        2/2/03
                         22,500        $6.00        2/2/03
                         10,000        $8.00        2/2/03

David Markowski*         18,750        $4.00        2/2/03
                         12,500        $6.00        2/2/03
                          6,250        $8.00        2/2/03

Chet Howard*              5,000        $3.00        2/2/03
                         12,500        $4.00        2/2/03
                          5,000        $6.00        2/2/03

                                      -17-
<PAGE>

George Pursglove*         5,000        $3.00        2/2/03
                         12,500        $4.00        2/2/03
                          5,000        $6.00        2/2/03
                          2,500        $8.00        2/2/03

Various Consultants      12,500        $3.00        2/2/03
                         18,750        $4.00        2/2/03
                         12,500        $6.00        2/2/03
                          6,250        $8.00        2/2/03
                         25,000        $5.00        2/2/03
                         12,500        $4.00        2/2/03
                         25,000        $2.00        2/2/03


*  Officer and/or director of Company

                                      -18-
<PAGE>

Item 6.           Exhibits and Reports on Form 8-K

      (a)   No exhibits are filed with this report
      (b) During the quarter  ended March 31, 1998 the Company filed a report on
          Form 8-K, dated January 30, 1998,  that disclosed the acquisition of a
          business  known as "Movie  Vision" and sale of shares of the Company's
          common stock.


SIGNATURES



     Pursuant to the  requirements  of the Securities  Exchange Act of 1934, the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.


                                    SIMS COMMUNICATIONS, INC.



                                    By: /s/ Mark Bennett
                                         Mark Bennett
                                         President


                                        /s/ Bruce S. Schames
                                         Bruce S. Schames
                                         Chief Financial Officer


Date: May 15, 1998


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<NAME>                        Sims Communications, Inc.
       
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<PERIOD-END>                                   MAR-31-1998
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<RECEIVABLES>                                  161,480
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