AMERICO LIFE INC
10-Q, 1996-11-14
LIFE INSURANCE
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<PAGE>                                  FORM 10-Q
                                      
                  U. S. SECURITIES AND EXCHANGE COMMISSION
                           Washington, D.C. 20549

(Mark One)
      [X]  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE      
                    SECURITIES EXCHANGE ACT OF 1934

For The Quarterly Period Ended September 30, 1996

                                    OR
     [ ]  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE        
          SECURITIES EXCHANGE ACT OF 1934

For the transition period from  ---------- to ------------


                      COMMISSION FILE NUMBER 33-64820 
                                      
                                      
                             AMERICO LIFE, INC.
           (Exact name of registrant as specified in its charter)
                                      
                                      
                                  MISSOURI 
       (State of other jurisdiction of incorporation or organization)
                                       
                                      
                                 43-1627599
                    (I.R.S. Employer Identification No.)
                                      
                                      
                                1055 BROADWAY
                         KANSAS CITY, MISSOURI 64105
                  (Address of principal executive offices)
                                                 
                                      
                               (816) 391-2000
            (Registrant's telephone number, including area code)
                                      
                                      
                               NOT APPLICABLE
            (Former name, former address and former fiscal year, 
                        if changed since last report)


Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act
of 1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to
such filing requirements for the past 90 days.

                           Yes [X]        No [  ]

Indicate the number of shares outstanding of each of the issuer's classes
of common stock, as of the latest practicable date.

                Class and Title of          Shares Outstanding
                   Capital Stock          as of November 12, 1996
            Common Stock, $1.00 Par Value           10,000

<PAGE>
                    AMERICO LIFE, INC. AND SUBSIDIARIES
                         CONSOLIDATED BALANCE SHEET
                        (In Thousands - unaudited)                

<TABLE>
<CAPTION>
                                              September 30,     December 31,
                                                  1996              1995       

         
<S>                                           <C>            <C>
ASSETS
Investments:
 Fixed maturities:                            
  Held to maturity, at amortized cost 
   (market: $800,807 and $832,417)            $ 829,933      $  808,909
  Available for sale, at market 
   (amortized cost: $615,483 and $657,862)      606,414         673,949
 Equity securities, at market      
    (cost: $26,184 and $27,989)                  36,537          36,805
 Investment in equity subsidiaries               46,846          49,035
 Mortgage loans on real estate, net             199,073         220,418
 Investment real estate, net                      4,205           4,292
 Policy loans                                   205,123         210,926
 Other invested assets                           13,077          10,300        
    Total investments                         1,941,208       2,014,634

Cash and cash equivalents                        88,920          58,996
Accrued investment income                        24,257          23,889
Amounts receivable from reinsurers              142,210          97,924
Other receivables                                16,038          11,442
Deferred policy acquisition costs                70,024          56,568
Present value of future profits acquired        181,499         163,660
Amounts due from affiliates                       2,146           7,041
Other assets                                     26,827          25,651
    Total assets                           $  2,493,129      $2,459,805

LIABILITIES AND STOCKHOLDER'S EQUITY
Policyholder account balances              $  1,203,188      $1,140,535
Reserves for future policy benefits             676,146         683,899
Unearned policy revenues                         30,496          26,875
Policy and contract claims                       30,065          22,506
Other policyholder funds                         85,192          92,707
Notes payable                                   133,370         133,451
Amounts payable to reinsurers                    61,365          39,761
Deferred income taxes                            40,455          43,033         
Due to brokers                                    4,189          44,998
Other liabilities                                40,664          41,277
    Total liabilities                         2,305,130       2,269,042

Stockholder's equity:
  Common stock ($1 par value; 30,000 shares 
   authorized, 10,000 shares issued and 
   outstanding)                                      10              10
  Additional paid-in capital                      3,745           3,745
  Net unrealized investment gains                32,504          46,204
  Retained earnings                             151,740         140,804
    Total stockholder's equity                  187,999         190,763

Commitments and contingencies

    Total liabilities and stockholder's
      equity                              $   2,493,129      $2,459,805
</TABLE>








                See notes to consolidated financial statements

<PAGE>
                    AMERICO LIFE, INC. AND SUBSIDIARIES
                     CONSOLIDATED STATEMENT OF INCOME
            (In Thousands, except per share amounts - unaudited)

<TABLE>
<CAPTION>
                                      Three Months          Nine Months
                                   ended September 30,   ended September 30,   
                                     1996       1995       1996      1995   

<S>                               <C>        <C>        <C>       <C>
INCOME
  Premiums and policy revenues    $ 42,394   $ 34,829   $122,749  $ 100,498
  Net investment income             49,401     39,205    136,060    109,265
  Net realized investment
   gains (losses)                      822       (111)      (437)      (774)
  Other income                         455          7        904        137
    Total income                    93,072     73,930    259,276    209,126

BENEFITS AND EXPENSES
  Policyholder benefits:
    Death benefits                  22,752     19,186     70,295     52,663
    Interest credited on universal 
      life and annuity products     24,043     14,214     59,775     41,829
    Other policyholder benefits     14,282     12,488     41,290     29,607
    Change in reserves for future
     policy benefits                (4,501)    (1,646)   (12,589)    (5,949)
  Commissions                        4,359      2,481     10,179      6,859
  Amortization expense               8,299      5,768     21,651     17,807
  Interest expense                   3,062      2,948      9,110      7,574   
  Other operating expenses          12,718     10,914     40,707     33,654
    Total benefits and expenses     85,014     66,353    240,418    184,044

    Income before provision for 
     income taxes                    8,058      7,577     18,858     25,082
                                                                     
Provision for income taxes           2,766      2,499      6,423      8,798
    
    Net income                    $  5,292   $  5,078   $ 12,435  $  16,284

Net income per common share       $ 529.20   $ 507.80   $1,243.50 $1,628.40
</TABLE>

























                See notes to consolidated financial statements

<PAGE>
                    AMERICO LIFE, INC. AND SUBSIDIARIES
                    CONSOLIDATED STATEMENT OF CASH FLOWS
                         (In Thousands - unaudited)
 
<TABLE>
<CAPTION>
                                                        Nine months   
                                                    ended September 30,    
                                                     1996         1995  

<S>                                            <C>             <C>
Cash flows from operating activities
Net income                                     $    12,435     $   16,284

Adjustments to reconcile net income to net 
 cash used by operating activities:
 Depreciation and amortization                      24,071         18,983
 Deferred policy acquisition costs                 (14,743)       (13,802)
 Undistributed earnings of equity subsidiaries      (3,812)        (8,581)
 Distribution of earnings from equity subsidiary     6,000              -
 Amortization of unrealized gains                   (4,337)        (5,585)
 (Increase) decrease in assets:
  Accrued investment income                           (368)           (52)
  Amounts receivable from reinsurers               (44,286)       (23,481)
  Other receivables                                 (4,596)        (1,983)
  Other assets, net of depreciation and
   amortization                                       (583)        (1,262)
 Increase (decrease) in liabilities:
  Policyholder account balances                     (4,347)        (5,032)
  Reserves for future policy benefits and                            
   unearned policy revenues                         (1,644)       (10,893)
  Policy and contract claims                         7,559         (1,516)
  Other policyholder funds                          (7,515)        (1,501)
  Amounts payable to reinsurers                     (8,778)          (553)
  Federal income taxes payable                           -         (4,459)
  Provision for deferred income taxes                4,874         (7,025)
  Amounts due to affiliates                          4,895         (1,887)
  Other liabilities                                   (612)         7,509
 Net realized losses on investments sold               437            774
 Amortization on bonds and mortgage loans            1,093            243
 Other changes                                      (3,894)        (1,420)
  Total adjustments                                (50,586)       (61,523)
Net cash used by operating activities              (38,151)       (45,239)

Cash flows from investing activities
 Purchases of fixed maturity investments          (181,465)      (289,771)     
 Purchases of other investments                    (17,409)       (27,343)
 Mortgage loans originated                          (1,254)       (10,714)     
 Maturities or redemptions of fixed
   maturity investments                             16,812         65,425
 Sales of fixed maturity investments:
  Held to maturity                                       -          5,915
  Available for sale                               181,684        200,733
 Sales of other investments                         17,437          2,558
 Payment for subsidiary acquired, net of
  cash acquired                                          -        (22,966)
 Amount received from reinsurance transaction            -         20,854
 Repayments from mortgage loans                     24,767         16,263
 Change in due to brokers                          (40,809)             -
 Change in policy loans                              5,803            396
  Net cash provided (used) by investing
   activities                                        5,566        (38,650)
</TABLE>
                                                               (continued)






                See notes to consolidated financial statements

<PAGE>
                     AMERICO LIFE, INC. AND SUBSIDIARIES
               CONSOLIDATED STATEMENT OF CASH FLOWS (CONTINUED)
                          (In Thousands - unaudited)

<TABLE>
<CAPTION>
                                                           Nine months    
                                                       ended September 30,     
                                                         1996       1995  

<S>                                                 <C>          <C>
Cash flows from financing activities
 Receipts on universal life-type and annuity
  policies credited to policyholder account 
   balances                                         $ 140,026    $ 122,505
 Return of policyholder account balances on                        
  universal life-type and annuity policies            (75,728)     (82,006)
 Notes payable issued                                       -       21,000     
 Repayments of notes payable                             (289)         (41)
 Dividends paid                                        (1,500)      (2,000)
  Net cash provided by financing activities            62,509       59,458

Net increase (decrease) in cash and cash equivalents   29,924      (24,431)

Cash and cash equivalents at beginning of period       58,996      110,766
Cash and cash equivalents at end of period          $  88,920    $  86,335



Supplemental schedule of non-cash investing and financing
 activities
 Acquisition of subsidiary:
   Fair value of assets acquired, net of cash
    acquired                                                    $ 285,870 
 Liabilities assumed                                             (251,002)
  Notes payable issued to seller                                  (11,902)
  Payment for subsidiary acquired, net of cash acquired         $  22,966
</TABLE>





















                See notes to consolidated financial statements

<PAGE>
                      AMERICO LIFE, INC. AND SUBSIDIARIES
                  NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
              For Nine Months Ended September 30, 1996 and 1995
             (In Thousands, except per share amounts - unaudited)

The following notes should be read in conjunction with the notes to the 
consolidated financial statements contained in the Americo Life, Inc.
("the Company") December 31, 1995 Form 10-K as filed with the Securities
and Exchange Commission.

1. ACCOUNTING POLICIES

   The unaudited consolidated financial statements as of September 30, 1996
   and for the three and nine months ended September 30, 1996 reflect all 
   adjustments, consisting of normal recurring adjustments, which are 
   necessary for a fair statement of financial position and results of 
   operations on a basis consistent with accounting principles described
   fully in Note 1 of the Company's December 31, 1995 consolidated financial
   statements.  The results of operations for the three and nine months ended
   September 30, 1996 and 1995 are not necessarily indicative of the results
   experienced for the full year 1995, nor the results to be expected for the
   full year 1996.

   The preparation of financial statements requires management to make estimates
   and assumptions that affect the reported amounts of assets and liabilities 
   and disclosure of contingent assets and liabilities at the date of the 
   financial statements and the reported amounts of revenues and expenses 
   during the reporting period.  Actual results could differ from those 
   estimates.

   Certain amounts were reclassified in the September 30, 1995 financial 
   statements to conform to the 1996 presentation.
  
   On January 1, 1996, the Company implemented Statement of Financial Accounting
   Standards No. 121, "Accounting for the Impairment of Long-Lived Assets and
   for Long-Lived Assets to Be Disposed of" (SFAS No. 121).  SFAS No. 121 
   establishes accounting standards for the impairment of long lived assets, 
   certain identifiable intangibles and goodwill related to the assets to be 
   held and used and for long lived assets and certain identifiable intangibles
   to be disposed of.  Implementation of this new accounting standard did not
   have a material impact on the consolidated financial statements of the 
   Company.

2. STOCKHOLDER'S EQUITY

  Following are the components of net unrealized investment gains:
<TABLE>
                                                                    Change in
                                                                   Nine Months
                                                                       Ended
                                           Sept. 30,    Dec. 31,    Sept. 30,
                                              1996        1995        1996    
   <S>                                   <C>           <C>        <C>
   Investment securities:
     Fixed maturities available for sale $  (9,069)    $ 16,087   $  (25,156)
     Fixed maturities reclassified from
      available for sale to held to 
       maturity                             55,156       59,485       (4,329)
     Equity securities                      10,353        8,816        1,537
                                            56,440       84,388      (27,948)
   Effect on other balance sheet accounts:
     Net effect on other balance sheet
        accounts                            (7,811)     (14,749)       6,938
     Deferred income taxes                 (16,125)     (23,435)       7,310  
       Net unrealized investment gains   $  32,504     $ 46,204   $  (13,700)
</TABLE>

   During the nine months ended September 30, 1996, the Company paid dividends 
   to Financial Holding Corporation (FHC) totalling $1,500.

<PAGE>
                    AMERICO LIFE, INC. AND SUBSIDIARIES
                 NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
             For Nine Months Ended September 30, 1996 and 1995
            (In Thousands, except per share amounts - unaudited)

3. PRO FORMA FINANCIAL INFORMATION

   The Company acquired all the outstanding common stock of The Victory Life
   Insurance Company on July 10, 1995.  The Company also acquired the insurance
   business of the former parent of Victory Life, The Kansas Life Insurance
   Company, through assumption reinsurance.  The results of operations of the
   acquired business is included in the Company's consolidated results of
   operations from the date of the acquisition.  

   Summarized unaudited pro forma consolidated financial information of the 
   Company for the nine months ended September 30, 1995, assuming the 
   transactions had occurred on January 1, 1995 is as follows:

   Total revenue                           $  223,797
   Net income                                  17,511
   Net income per common share             $ 1,750.10
    
4. SALE OF EQUITY SUBSIDIARY

   On September 27, 1996, the Company's wholly-owned subsidiary, Great Southern
   Life Insurance Company (Great Southern), agreed to sell its 50% interest in
   GSSW, Limited Partnership (GSSW), a real estate holding company, for $48,000.
   The sale is expected to close in December 1996.  GSSW's carrying value as of
   September 30, 1996 was $24,504. The Company's investment income from GSSW for
   the nine months ended September 30, 1996 and 1995, was $3,549 and $5,558,
   respectively.
                                  
5. REINSURANCE AGREEMENT

   In February 1996, the Company entered into an agreement with Fremont General
   Corporation to provide administrative services for certain life insurance and
   annuity policies (28,000 at September 30, 1996) of Fremont Life Insurance
   Company (Fremont Life).  On July 2, 1996, the Company entered into several
   agreements with Fremont Life and a third-party reinsurer ("the Reinsurer"). 
   One of the agreements resulted in Fremont Life reinsuring certain of its
   insurance liabilities to the Reinsurer on a coinsurance basis.  Fremont Life 
   transferred approximately $405,000 of insurance liabilities and an equal 
   amount of assets to the Reinsurer and received a ceding commission of 
   $34,745.  The Reinsurer entered into a modified coinsurance agreement to 
   reinsure certain risks on the same insurance policies to Great Southern.  
   The modified coinsurance agreement provides that the assets and insurance
   liabilities related to the reinsured policies are to be retained by the
   Reinsurer.

   The Reinsurer will receive all statutory profits from the reinsured policies
   until it has recovered the initial ceding commission.  In the event the
   modified coinsurance agreement is terminated, Great Southern is required to
   reimburse the Reinsurer for the amount of the unrecovered ceding commission.

   The Company accounted for its obligations under the modified coinsurance
   agreement by recording a liability to the Reinsurer for the present value of
   the payments projected to be paid to the Reinsurer.  The Company recorded a
   receivable from the Reinsurer equal to the statutory liabilities held by the
   Reinsurer.  The Company has netted the receivable from the Reinsurer against
   its liability to the Reinsurer and has presented a net liability on its 
   balance sheet.  The Company recorded a present value of future profits 
   acquired asset equal to its net liability at the inception of the agreement.

<PAGE>
                     AMERICO LIFE, INC. AND SUBSIDIARIES
                 NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
             For Nine Months Ended September 30, 1996 and 1995
            (In Thousands, except per share amounts - unaudited)

   Great Southern also entered into reinsurance agreements with Fremont Life to
   reinsure certain of Fremont Life's insurance and annuity policies on an
   assumption basis.  The policies will be assumed by Great Southern subject to
   the coinsurance agreement in place between Fremont Life and the Reinsurer. 
   Upon completion of the assumption reinsurance transaction, Great Southern
   will record the direct insurance liabilities and a related reinsurance
   recoverable from the Reinsurer.                    

6. CONTINGENCIES

   Great Southern is a defendant in a purported class action lawsuit brought on
   May 13, 1996, in the 18th Judicial District Court (Parish of Pointe Coupee)
   of the State of Louisiana, by two policyholders, Sharon K. Self and Johnnie
   W. Self, claiming damages unspecified in amount, in connection with the sales
   of certain life insurance policies.  The Company intends to defend the suit
   vigorously.

   The Company removed the lawsuit to the United States District Court for the
   Middle District of Louisiana, on the basis that a co-defendant insurance 
   agent was fraudulently joined for the purpose of defeating federal
   jurisdiction. Plaintiffs filed a motion to remand the suit to Louisiana state
   court, alleging that the removal to federal court was improper. On September
   24, 1996, the United States District Court denied the motion to remand. The 
   petition alleges that plaintiffs and other Louisiana policyholders were 
   promised that policies would be completely paid-up within a certain number of
   years or payments, and were misled by inaccurate illustrations and other
   alleged misrepresentations and wrongful conduct.  The plaintiffs seek
   certification of a class of all Louisiana residents who purchased or were 
   named beneficiaries of the Company's whole and/or universal life policies 
   subsequent to 1981.  The Company denies the allegations, including the 
   existence of a legitimate class, and believes that the allegations are 
   without merit.  The suit is in its early stages.  

   The amount of any liability that may arise as a result of this suit, if any,
   cannot be reasonably estimated at this time and no provision for loss has 
   been made in the accompanying financial statements.

<PAGE>
                              AMERICO LIFE, INC.
ITEM 2.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
AND RESULTS OF OPERATIONS

RESULTS OF OPERATIONS

In 1995 and 1996, the Company entered into three transactions which affect the
comparability of the Company's results of operations for the three and nine 
months ended September 30, 1996 and 1995.  In July 1995, the Company acquired 
all the outstanding common stock of The Victory Life Insurance Company (Victory
Life).  The Company also reinsured all the insurance business of the former 
parent of Victory Life, The Kansas Life Insurance Company (Kansas Life).  The 
insurance businesses of Victory Life and Kansas Life are collectively referred
to as Victory Life in the following discussion.  The results of operations of
these businesses are included in the Company's results of operations for all
periods after the acquisition date.

In October 1995, in connection with administrative and marketing agreements the
Company entered into with The Ohio Casualty Insurance Company, The Ohio Life
insurance Company (Ohio Life), and an unaffiliated company ("the Reinsurer"), 
the Reinsurer reinsured 100% of the insurance business from Ohio Life on a
coinsurance basis.  At September 30, 1996, the insurance business of Ohio Life,
consisting primarily of annuities and universal life policies, had aggregate
insurance liabilities of $306.4 million.  In July 1996, in connection with 
administrative and marketing agreements entered into with Fremont General 
Corporation and Fremont Life Insurance Company (Fremont Life), the Reinsurer
reinsured certain of the insuranceliabilities of Fremont Life on a coinsurance
basis.  At September 30, 1996, the insurance liabilities reinsured from Fremont
Life, consisting primarily of annuities and universal life policies, totalled
$410.5 million.

The Reinsurer reinsured certain risks on the Ohio Life and Fremont Life 
liabilities to Great Southern Life Insurance Company (Great Southern), a 
wholly-owned subsidiary of the Company, on a modified coinsurance basis. 
The invested assets related to the reinsured liabilities are owned by the
Reinsurer.  The Company has offset the receivable from the Reinsurer against
its liabilities under the modified coinsurance agreements in the Company's
consolidated balance sheet.  The effects of these modified coinsurance 
agreements are included in the Company's results of operations for all periods
after the respective transaction closing dates.  The reinsured insurance
liabilities of Ohio Life and Fremont Life are collectively referred to as
the Reinsured Blocks in the following discussion.
 
Nine Months Ended September 30, 1996 Compared to Nine Months Ended September 30,
1995. Income before provision for income taxes for the nine months ended
September 30, 1996 was $18.9 million compared to $25.1 million for the same
period in 1995.  Changes in the individual income statement components from 1995
to 1996 primarily resulted from the effects of the inclusion of Victory Life and
the Reinsured Blocks in the Company's results of operations.  Although Victory 
Life and the Reinsured Blocks contributed to an increase in income before income
taxes from 1995 to 1996, this increase was offset by (i) an increase in death
benefits on the Company's historical business, (ii) reductions in investment
income caused by changes in expected prepayments on mortgage-backed securities
and lower income from equity subsidiaries, (iii) an increase in interest expense
and (iv) an increase in operating expenses associated with the Company's 
expanded operations.

PREMIUMS AND POLICY REVENUES

Premiums and policy revenues increased to $122.7 million for the nine months
ended September 30, 1996 from $100.5 million for the nine months ended 
September 30, 1995. Victory Life and the Reinsured Blocks contributed $28.6
million of premiums and policy revenues for the nine months ended September 30,
1996 and Victory Life contributed $3.4 million of premiums and policy revenues
for the nine months ended September 30, 1995.  Excluding Victory Life and the 
Reinsured Blocks, premiums and policy revenues decreased $3.0 million.  
Traditional premiums decreased $2.2 million from the nine months ended September
30, 1995 to the nine months ended September 30, 1996. Traditional life premiums
will continue to decrease as the Company currently writes little new 
traditional business.  Additionally, policy revenues were $0.8 million lower in
the nine months ended September 30, 1996 compared to the same period in 1995
due to lower surrender charge income in 1996.

<PAGE>
NET INVESTMENT INCOME

Net investment income increased $26.8 million from the nine months ended 
September 30, 1995 to the nine months ended September 30, 1996, primarily due
to increases in investment income from the Victory Life assets and the
Reinsured Blocks.  This increase in investment income was offset by a $7.3 
million reduction in investment income caused by (i) a decrease in income on 
fixed maturity securities due to changes in expected prepayment rates, and (ii)
a decrease in income of equity subsidiaries of $4.7 million.

Management continually evaluates the expected prepayments of the mortgage-backed
securities ( MBS ) portfolio to more accurately reflect expected paydowns on the
securities as market interest rates change. During the nine months ended 
September 30, 1996, expected prepayments of the portfolio were reduced as
interest rates increased. During the nine months ended September 30, 1995, 
expected prepayments of the portfolio were increased as interest rates had
declined. As a result of changes in expected prepayments, amortization of
premiums and accretion of discounts were reduced in 1996 and accelerated in 
1995.  These changes resulted in a decrease in investment income of $1.1 
million in 1996 and an increase in investment income of $1.4 million in 1995.

The decrease in income from equity subsidiaries from 1995 to 1996 resulted
from (i) a reduction in gains from sales of real estate properties by GSSW,
Limited Partnership (GSSW) in 1996 compared to 1995 and (ii) increased systems
development expenses incurred by Argus Health Systems, Inc. in 1996.

POLICYHOLDER BENEFITS

Policyholder benefits increased $40.6 million from the nine months ended
September 30, 1995 to the nine months ended September 30, 1996.  Policyholder
benefits from Victory Life and the Reinsured Blocks were $44.6 million in 1996
and $5.0 million in 1995.  Excluding Victory Life and the Reinsured Blocks,
policyholder benefits increased $1.0 million from 1995 to 1996.  Death 
benefits, excluding Victory Life and the Reinsured Blocks, were $7.1 million
higher for the nine months ended September 30, 1996 compared to the same
period in 1995. The reasons for the increase in death benefits are (i)
unusually high levels of death benefits relative to levels expected by the
Company in the first six months of 1996, and (ii) a small number of policies
with very large face amounts which had offsetting reserve releases.  The high
level of death benefits did not continue during the third quarter of 1996. 
The increased death benefits were also partially offset by the lower reserve
increases resulting from the decrease in traditional premiums from 1995 to
1996. 

OTHER OPERATING EXPENSES

Other operating expenses totalled $40.7 million for the nine months ended 
September 30, 1996 compared to $33.7 million for the same period in 1995. 
The increase in other operating expenses from 1995 to 1996 primarily resulted
from expenses associated with servicing the policies of Victory Life and the 
Reinsured Blocks in 1996.  Other operating expenses also increased due to costs
associated with the Company's marketing efforts, primarily in connection with
the Ohio Life and Fremont Life marketing alliances.  The Company expects a
reduction in operating expenses to result from the consolidation of the Victory
Life operations into the Company's Kansas City location in July 1996.


INTEREST EXPENSE

Interest expense totalled $9.1 million for the nine months ended September 30,
1996 compared to $7.6 million for the same period in 1995.  Average outstanding
indebtness was $133.4 million with an average cost of 9.11% for the nine months
ended September 30, 1996 compared to an average outstanding balance of $110.7
million with an average cost of 9.12% for the same period in 1995.  The
increase in average outstanding indebtedness from 1995 to 1996 resulted from
the issuance of $32.8 million of notes in connection with the acquisition of
Victory Life in July 1995.  The unpaid principal outstanding on these notes 
payable at September 30, 1996, was $32.7 million.

<PAGE>
Three Months Ended September 30, 1996 Compared to Three Months Ended 
September 30, 1995

Income before provision for income taxes for the three months ended September
30, 1996 was $8.1 million compared to $7.6 million for the same period in 1995. 
Changes in the individual income statement components from 1995 to 1996
primarily resulted from the inclusion of the Reinsured Blocks in the Company's
results of operations for the three months ended September 30, 1996.  The
increase in income before income taxes from 1995 to 1996 was primarily due to
income before income taxes associated with the Reinsured Blocks, offset by (i)
a decrease in income from equity subsidiaries and (ii) an increase in other 
operating expenses.  These items and significant changes in individual income
statement components are discussed in more detail below.

PREMIUMS AND POLICY REVENUES

Premiums and policy revenues increased to $42.4 million for the three months
ended September 30, 1996 from $34.8 million for the three months ended
September 30, 1995. The Reinsured Blocks contributed $8.6 million of premiums
and policy revenues for the three months ended September 30, 1996.  Excluding
the Reinsured Blocks, premiums and policy revenues decreased $1.0 million. 
Traditional premiums decreased $1.0 million from the three months ended 
September 30, 1995 to the three months ended September 30, 1996.

NET INVESTMENT INCOME

Net investment income increased $10.2 million for the three months ended
September 30, 1996 from the three months ended September 30, 1995, primarily
due to net investment income associated with the Reinsured Blocks in 1996.
This increase in net investment income was offset by a $2.9 million decrease
in income from equity subsidiaries in 1996 compared to 1995.  The decrease 
in income from equity subsidiaries from 1995 to 1996 resulted from (i) a
reduction in gains from sales of real estate properties by GSSW in 1996
compared to 1995 and (ii) increased systems development expenses incurred by
Argus Health Systems, Inc. in 1996.

POLICYHOLDER BENEFITS

Policyholder benefits increased $12.3 million from the three months ended
September 30, 1995 to the three months ended September 30, 1996.  Policyholder
benefits from the Reinsured Blocks were $14.2 million for the three months
ended September 30, 1996.  Excluding the Reinsured Blocks, policyholder 
benefits decreased $1.9 million from 1995 to 1996, primarily due to lower
reserve increases resulting from the decrease in traditional premiums from
1995 to 1996.

OTHER OPERATING EXPENSES

Other operating expenses totalled $12.7 million for the three months ended 
September 30, 1996 compared to $10.9 million for the same period in 1995. 
The increase in other operating expenses from 1995 to 1996 primarily resulted
from expenses associated with servicing the policies of the Reinsured Blocks
in 1996.  Other operating expenses also increased due to costs associated 
with the Company's marketing efforts, primarily in connection with the Ohio
Life and Fremont Life marketing alliances.


INTEREST EXPENSE

Interest expense totalled $3.1 million for the three months ended September 30,
1996 compared to $2.9 million for the same period in 1995.  Average outstanding
indebtness was $133.3 million with an average cost of 9.18% for the three
months ended September 30, 1996 compared to an average outstanding balance
of $130.4 million with an average cost of 9.05% for the same period in 1995. 
The increase in average outstanding indebtedness from 1995 to 1996 resulted
from the issuance of $32.8 million of notes in connection with the 
acquisition of Victory Life in July 1995.

<PAGE>
FINANCIAL RESOURCES AND LIQUIDITY

The changes occurring in the Company's consolidated balance sheet from December
31, 1995 to September 30, 1996 primarily reflect the normal operations of the
Company's life insurance subsidiaries.

The quality of the Company's investment in fixed maturity investments at 
September 30, 1996 remained substantially unchanged from December 31, 1995. 
Non-investment grade securities totalled less than 2.0% of the Company's total
fixed maturity investments at September 30, 1996.  The Company has not made
any significant changes to its investment philosophy during 1996.  Cash and 
cash equivalents increased from $59.0 million at December 31, 1995 to $88.9 
million at September 30, 1996, primarily resulting from the reinvestment of
repayments from fixed maturity securities into short-term investments.

In February 1996, GSSW, a 50%-owned subsidiary, made a cash distribution of $6.0
million to Great Southern.  On September 27, 1996, Great Southern agreed to 
sell its interest in GSSW for $48.0 million.  The sale is expected to close
in December 1996 and will result in a gain of approximately $15.3 million after
income taxes. The Company's investment income from GSSW for the nine months
ended September 30, 1996 and 1995 was $3.5 million and $5.6 million,
respectively.

During the nine months ended September 30, 1996, the Company's net unrealized
investment gains decreased by $13.7 million. The decrease in net unrealized
investment gains during this period resulted from increasing interest rates
which decreased the market values of fixed maturity investment securities.  The
components of the change during the nine months ended September 30, 1996 are
(in millions):


    Gross unrealized investment gains               $(27.9)
     Effect on insurance assets and liabilities        6.9
     Deferred income tax effect                        7.3

                                                    $(13.7)   


Great Southern is a defendant in a purported class action lawsuit brought by two
policyholders, claiming damages unspecified in amount, in connection with the
sales of certain life insurance policies.  The petition alleges that plaintiffs
and other Louisiana policyholders were promised that policies would be
completely paid-up within a certain number of years or payments, and were
misled by inaccurate illustrations and other alleged misrepresentations and
wrongful conduct.  For further discussion of this matter, see Note 6 to the
September 30, 1996 consolidated financial statements contained elsewhere in 
this Form 10-Q.

<PAGE>
ITEM 6. Exhibits and Reports on Form 8-K


(a)  Exhibits:

     Incorporated by
     reference from:


2.1(a)    (2)         Stock Purchase Agreement dated as of March 5, 1995 by and
                      among Victory Financial Group, Inc., its wholly-owned
                      subsidiary, The Kansas Life Insurance Company and the
                      Registrant.

2.1(b)    (3)         Letter Agreement dated July 10, 1995 among Registrant and
                      Victory Financial Group, Inc. respecting certain
                      provisions of the Stock Purchase Agreement.

2.1(c)    (3)         Pledge and Escrow Agreement dated July 10, 1995 among the
                      Registrant, Victory Financial Group, Inc. and NationsBank
                      of Texas, N.A.

2.1(d)    (3)         Indemnity Agreement Respecting Mortgages (and other
                      matters) dated July 10, 1995 between Victory Financial
                      Group, Inc. and Registrant.

2.1(e)    (3)         Letter Agreement dated as of July 7, 1995 among 
                      Registrant, The Victory Life Insurance Company and 
                      Victory Financial Group, Inc. regarding estimated federal
                      income tax deposits.

2.2       (3)         Reinsurance, Transfer and Assumption Agreement dated as of
                      July 5, 1995, between The Kansas Life Insurance Company
                      and National Farmers Union Life Insurance Company.  

3.1       (1)         Restated Articles of Incorporation, as amended, of the
                      Registrant.

3.2       (1)         Bylaws, as amended, of the Registrant.

10.1(a)   (4)         Master Agreement dated February 26, 1996 among Fremont
                      Life Insurance Company, Fremont General Corp., 
                      the Registrant and Great Southern Life Insurance Company.

10.1(b)   (5)         First Amendment to Master Agreement dated as of July 1,
                      1996, among Fremont Life Insurance Company, Fremont
                      General Corp., Registrant and Great Southern Life
                      Insurance Company.

10.1(c)   (5)         Letter Agreement dated as of July 1, 1996, among Fremont
                      General Corp., Fremont Life Insurance Company, Registrant
                      and Great Southern Life Insurance Company.

10.1(d)   (5)         Services Agreement dated as of July 1, 1996, between
                      Registrant and Fremont Life Insurance Company.

10.1(e)   (5)         Assumption Reinsurance and Coinsurance Agreement
                      (Universal Life) dated as of July 1, 1996, between 
                      Fremont Life Insurance Company and Great Southern Life
                      Insurance Company.

10.1(f)   (5)         Assumption Reinsurance and Coinsurance Agreement
                      (Annuities) dated as of July 1, 1996, between Fremont
                      Life Insurance Company and Great Southern Life Insurance
                      Company.

<PAGE>
ITEM 6.(a) continued

10.1(g)   (5)         Assignment and Assumption Agreement dated as of July 1,
                      1996, between Fremont Life Insurance Company and Great
                      Southern Life Insurance Company.

10.1(h)   (5)         Automatic Coinsurance Universal Life Reinsurance Agreement
                      dated as of December 31, 1995, between Fremont Life
                      Insurance Company and Employers Reassurance Corporation.

10.1(i)   (5)         Amendment No. 1 to the Automatic Coinsurance Universal
                      Life Reinsurance Agreement dated as of December 31, 1995,
                      between Employers Reassurance Corporation and Fremont Life
                      Insurance Company.

10.1(j)   (5)         Automatic Coinsurance Annuity Reinsurance Agreement dated
                      as of January 1 1996, between Employers Reassurance
                      Corporation and Fremont Life Insurance Company.

10.1(k)   (5)         Amendment No. 1 to the Automatic Coinsurance Annuity   
                      Reinsurance Agreement dated as of January 1, 1996, between
                      Employers Reassurance Corporation and Fremont Life
                      Insurance Company.

10.1(l)   (5)         Escrow Agreement dated as of July 1, 1996, among Commerce
                      Bank, Employers Reassurance Corporation and Great Southern
                      Life Insurance Company.

10.1(m)   (5)         Modified Coinsurance Annuity Retrocession Agreement dated
                      as of January 1, 1996, between Employers Reassurance
                      Corporation and Great Southern Life Insurance Company.

10.1(n)   (5)         Modified Coinsurance Universal Life and Annuity
                      Retrocession Agreement dated as of December 31, 1995, 
                      between Employers Reassurance Corporation and Great 
                      Southern Life Insurance Company.

10.1(o)   (5)         Amendment No. 1 to the Investment Management Agreement
                      dated as of December 31, 1995, between Registrant and 
                      Employers Reassurance Corporation.
 
27                    Financial Data Schedule

                                             

 (1) Registrant's Form S-4 (File No. 33-64820) filed September 22, 1993

 (2) Registrant's March 31, 1995 Form 10-Q

 (3) Registrant's Form 8-K dated as of July 10, 1995
 
 (4) Registrant's March 31, 1996 Form 10-Q    

 (5) Registrant's June 30, 1996 Form 10-Q

(b)  Reports on Form 8-K:
 
There were no reports on Form 8-K filed for the three months ended September 30,
1996.

<PAGE>
                                       
                                  SIGNATURE


    Pursuant to the requirements of the Securities Exchange Act of 1934,
Registrant has duly caused this report to be signed on its behalf by the
undersigned, thereunto duly authorized.

       
                         AMERICO LIFE, INC.



                          BY:  /s/  Gary E. Jenkins                     
                          Name: Gary E. Jenkins
                                       Title: Senior Vice President, Chief 
                                              Financial Officer and Treasurer
                                              (Principal Financial Officer and
                                              Principal Accounting Officer)
           
           
Date:  November 13, 1996




<TABLE> <S> <C>

<ARTICLE> 7
       
<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-END>                               SEP-30-1996
<DEBT-HELD-FOR-SALE>                           606,414
<DEBT-CARRYING-VALUE>                          829,933
<DEBT-MARKET-VALUE>                            800,807
<EQUITIES>                                      36,537
<MORTGAGE>                                     199,073
<REAL-ESTATE>                                    4,205
<TOTAL-INVEST>                               1,941,208
<CASH>                                          88,920
<RECOVER-REINSURE>                             142,210
<DEFERRED-ACQUISITION>                          70,024
<TOTAL-ASSETS>                               2,493,129
<POLICY-LOSSES>                              1,879,334
<UNEARNED-PREMIUMS>                             30,496
<POLICY-OTHER>                                  30,065
<POLICY-HOLDER-FUNDS>                           85,192
<NOTES-PAYABLE>                                133,370
                                0
                                          0
<COMMON>                                            10
<OTHER-SE>                                     187,989
<TOTAL-LIABILITY-AND-EQUITY>                 2,493,129
                                     122,749
<INVESTMENT-INCOME>                            136,060
<INVESTMENT-GAINS>                               (437)
<OTHER-INCOME>                                     904
<BENEFITS>                                     158,771
<UNDERWRITING-AMORTIZATION>                     21,651
<UNDERWRITING-OTHER>                            40,707
<INCOME-PRETAX>                                 18,858
<INCOME-TAX>                                     6,423
<INCOME-CONTINUING>                             12,435
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    12,435
<EPS-PRIMARY>                                 1,243.50
<EPS-DILUTED>                                 1,243.50
<RESERVE-OPEN>                                       0
<PROVISION-CURRENT>                                  0
<PROVISION-PRIOR>                                    0
<PAYMENTS-CURRENT>                                   0
<PAYMENTS-PRIOR>                                     0
<RESERVE-CLOSE>                                      0
<CUMULATIVE-DEFICIENCY>                              0
        

</TABLE>


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