SFX BROADCASTING INC
424B3, 1997-02-21
RADIO BROADCASTING STATIONS
Previous: FRANCHISE FINANCE CORP OF AMERICA, 10-K, 1997-02-21
Next: INVESTORS LIFE INSURANCE CO NEBRASKA SEPARATE ACCOUNT D, 24F-2NT, 1997-02-21



<PAGE>

                                             Filed Pursuant to Rule 424(b)(3)
                                             Registration File No.: 33-21127



                        [LOGO FOR SFX BROADCASTING, INC.]


                    747,441 SHARES OF CLASS A COMMON STOCK 
                           160,000 CLASS A WARRANTS 
                           160,000 CLASS B WARRANTS 

   This Prospectus relates to up to 747,441 shares of Class A Common Stock, 
par value $.01 per share, of SFX Broadcasting, Inc., a Delaware corporation 
(the "Company"), that may be issued upon the exercise of outstanding (i) 
Class B Warrants, (ii) Unit Purchase Options dated March 30, 1994, including 
the shares of Class A Common Stock issuable upon exercise of the warrants 
underlying the Unit Purchase Options, (iii) Common Stock Purchase Warrants 
dated July 29, 1993, (iv) warrants issued to The Huff Alternative Income 
Fund, L.P. (the "Huff Warrants"), and (v) stock options (the "Stock Options") 
issued pursuant to stock option plans. (The Class B Warrants, Unit Purchase 
Options, Common Stock Purchase Warrants and Huff Warrants are collectively 
referred to in this Prospectus as the "Warrants.") In addition, this 
Prospectus relates to up to 160,000 Class A Warrants and 160,000 Class B 
Warrants that may be issued upon the exercise of the Unit Purchase Options. 

   The Warrants (other than certain of the Huff Warrants) and the Stock 
Options were originally issued by Multi-Market Radio, Inc. ("MMR"). On 
November 22, 1996, a wholly-owned subsidiary of the Company was merged with 
and into MMR (the "Merger"), as a result of which MMR became a wholly-owned 
subsidiary of the Company. As a result of the Merger, (i) each outstanding 
share of Class A Common Stock, par value $.01 per share, and Series B 
Convertible Preferred Stock Share, par value $.01 per share, of MMR was 
converted into the right to receive .2983 of a share of Class A Common Stock 
of the Company (and cash in lieu of any fractional share of Class A Common 
Stock of the Company), (ii) each outstanding share of Class B Common Stock, 
par value $.01 per share, and Original Preferred Stock, par value $.01 per 
share, of MMR was converted into the right to receive .2983 of a share of 
Class B Common Stock of the Company, par value $.01 per share (and cash in 
lieu of any fractional share of Class B Common Stock of the Company), and 
(iii) each outstanding Warrant and Stock Option of MMR was assumed by the 
Company and, as assumed, adjusted so that (a) each Warrant and Stock Option 
shall be exercisable for .2983 of a share of Class A Common Stock of the 
Company and (b) the per share exercise price for the shares of Class A Common 
Stock of the Company issuable upon the exercise of such assumed Warrants and 
Stock Options shall be equal to the quotient obtained by dividing the 
exercise price per share of Class A Common Stock of MMR under such Warrant 
and Stock Option immediately prior to the consummation of the Merger by 
 .2983, and rounding the resulting exercising price down to the nearest whole 
cent. 

   The economic rights of shares of Class A Common Stock and shares of Class 
B Common Stock of the Company are identical, but the voting rights differ in 
that each share of Class A Common Stock is entitled to one vote and each 
share of Class B Common Stock is generally entitled to ten votes. See 
"Description of Common Stock." As of January 31, 1997, Robert F.X. Sillerman, 
a Director of the Company and the Executive Chairman of the Company, may be 
deemed to be the beneficial owner of approximately 56.4% of the combined 
voting power of the Company, and Mr. Sillerman and other members of 
management of the Company may be deemed to be the beneficial owners of 
approximately 58.1% of the combined voting power of the Company. See "Risk 
Factors--Control by Management." 

   The shares of Class A Common Stock and the Class B Warrants of the Company 
are traded on The Nasdaq Stock Market, Inc.'s National Market System (the 
"Nasdaq National Market") under the symbols "SFXBA" and "SFXBW," 
respectively. On February 18, 1997, the last reported sales price of a share 
of Class A Common Stock and a Class B Warrant of the Company on the Nasdaq 
National Market was $35.50 and $2.625, respectively. 

                        ------------------------

   SEE "RISK FACTORS," BEGINNING ON PAGE 4, FOR A DISCUSSION OF CERTAIN RISK 
FACTORS THAT SHOULD BE CONSIDERED BY INVESTORS. 

                         -----------------------

THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE SECURITIES AND 
EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION NOR HAS THE SECURITIES 
AND EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION PASSED UPON THE 
ACCURACY OR ADEQUACY OF THIS PROSPECTUS. ANY REPRESENTATION TO THE CONTRARY 
IS A CRIMINAL OFFENSE. 

                         -----------------------
              The date of this Prospectus is February 21, 1997. 

<PAGE>


                            AVAILABLE INFORMATION 

   The Company has filed with the Securities and Exchange Commission (the 
"Commission") a Registration Statement on Form S-3 (the "Registration 
Statement") under the Securities Act of 1933, as amended (the "Securities 
Act"), with respect to the securities being offered by this Prospectus. This 
Prospectus, which constitutes a part of the Registration Statement, does not 
contain all of the information set forth in the Registration Statement, 
certain items of which are contained in exhibits and schedules to the 
Registration Statement as permitted by the rules and regulations of the 
Commission. For further information with respect to the Company and the 
securities offered hereby, reference is made to the Registration Statement, 
including the exhibits thereto, and the financial statements and notes filed 
as a part thereof. Statements made in this Prospectus concerning the contents 
of any contract, agreement or other document filed with the Commission as an 
exhibit are not necessarily complete. With respect to each such contract, 
agreement or other document filed with the Commission as an exhibit, 
reference is made to the exhibit for a more complete description of the 
matter involved, and each such statement shall be deemed qualified in its 
entirety by such reference. 

   The Company is subject to the informational requirements of the Securities 
Exchange Act of 1934, as amended (the "Exchange Act"), and, in accordance 
therewith, files reports, proxy statements and other information (the 
"Exchange Act"), and, in accordance therewith, files reports, proxy 
statements and other information with the Commission. The reports, proxy 
statements and other information filed by the Company with the Commission 
pursuant to the informational requirements of the Exchange Act may be 
inspected and copied at the public reference facilities maintained by the 
Commission at Judiciary Plaza, 450 Fifth Street, N.W., Washington, D.C. 
20549, and at the Commission's Regional Offices at 7 World Trade Center, 13th 
Floor, New York, New York 10048 and the Northwestern Atrium Center, 500 West 
Madison Street, Suite 1400, Chicago, Illinois 60661. Copies of such documents 
can also be obtained at prescribed rates from the Public Reference Section of 
the Commission at Judiciary Plaza, 450 Fifth Street, N.W., Washington, D.C. 
20549. The Company is an electronic filer under the EDGAR (Electronic Data 
Gathering, Analysis and Retrieval) system maintained by the Commission. The 
Commission maintains a Web site (http://www.sec.gov) on the Internet that 
contains reports, proxy and information statements and other information 
regarding companies that file electronically with the Commission. In 
addition, documents filed by the Company can be inspected at the offices of 
The Nasdaq Stock Market, Inc., Reports Section, 1735 K Street, N.W., 
Washington, D.C. 20006. 


               INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE 

   The following documents, which have been filed by the Company with the 
Commission, are incorporated herein by reference: 

       (i)   the Company's Annual Report on Form 10-K, as amended, for the 
             year ended December 31 1995; 

       (ii)  the Company's Quarterly Reports on Form 10-Q for the quarterly 
             periods ended March 31, 1996, June 30, 1996, and September 30, 
             1996; 

       (iii) the Company's Current Reports on Form 8-K dated April 18, 1996, 
             May 8, 1996, May 16, 1996, May 29, 1996, June 21, 1996, July 10, 
             1996 (as amended), August 8, 1996, October 3, 1996, October 30, 
             1996, November 1, 1996, November 27, 1996, January 17, 1996, 
             January 21, 1997, January 22, 1997 and January 27, 1997; 

       (iv)  the description of the Company's Class A Common Stock contained 
             in the Company's Registration Statement on Form 8-A (File No. 
             0-22486) filed with the Commission on September 27, 1993, as 
             amended; and 

       (iv)  the description of the Company's Class B Warrants contained in 
             the Company's Registration Statement on Form 8-A (File No. 
             0-22486) filed with the Commission on January 9, 1997. 

   All documents and reports filed by the Company pursuant to Sections 13(a), 
13(c), 14 or 15(d) of the Exchange Act after the date of this Prospectus and 
prior to the termination of the offering of the shares of Class A Common 
Stock of the Company to which this Prospectus relates shall be deemed to be 
incorporated by reference into this Prospectus and to be a part thereof from 
the date of filing of such documents or reports. 

                                2           
<PAGE>
   Any statement contained in a document which is, or is deemed to be, 
incorporated by reference herein shall be deemed to be modified or superseded 
for purposes of this Prospectus to the extent that a statement contained 
herein (or in any other subsequently filed document which also is, or is 
deemed to be, incorporated by reference herein) modifies or supersedes the 
previous statement. Any statement so modified or superseded shall not be 
deemed, except as so modified or superseded, to constitute a part of this 
Prospectus. 

   The Company will provide without charge to each person to whom this 
Prospectus is delivered, upon written or oral request of such person, a copy 
of any document incorporated by reference in this Prospectus (other than 
exhibits to such documents unless such exhibits are specifically incorporated 
by reference herein). Requests for such documents should be directed to the 
principal executive offices of the Company at 150 East 58th Street, 19th 
Floor, New York, New York 10155, Attention: Timothy Klahs, Director of 
Investor Relations; telephone number (212) 407-9191. 


                              TABLE OF CONTENTS 

                                                              PAGE 
Available Information                                           2 
Incorporation Of Certain Documents By Reference                 2 
Risk Factors                                                    4 
Description Of Class A Warrants And Class B Warrants           11 
Description Of Common Stock                                    12 
Use Of Proceeds                                                13 
Plan Of Distribution                                           13 
Legal Matters                                                  15 
Experts                                                        15 


                       -----------------------

   NO PERSON HAS BEEN AUTHORIZED TO GIVE ANY INFORMATION OR TO MAKE ANY 
REPRESENTATIONS OTHER THAN THOSE CONTAINED IN THIS PROSPECTUS OR IN THE 
DOCUMENTS INCORPORATED HEREIN BY REFERENCE IN CONNECTION WITH THE OFFERING 
MADE HEREBY AND, IF GIVEN OR MADE, SUCH INFORMATION OR REPRESENTATIONS SHOULD 
NOT BE RELIED UPON AS HAVING BEEN AUTHORIZED BY THE COMPANY OR ANY OTHER 
PERSON. THIS PROSPECTUS DOES NOT CONSTITUTE AN OFFER TO SELL OR A 
SOLICITATION OF AN OFFER TO BUY ANY SECURITIES OTHER THAN THE SECURITIES TO 
WHICH IT RELATES OR ANY OFFER TO OR SOLICITATION OF AN OFFER TO BUY SUCH 
SECURITIES IN ANY CIRCUMSTANCES IN WHICH SUCH OFFER OR SOLICITATION IS 
UNLAWFUL. NEITHER THE DELIVERY OF THIS PROSPECTUS OR ANY SALE MADE UNDER THIS 
PROSPECTUS SHALL, UNDER ANY CIRCUMSTANCES, CREATE ANY IMPLICATION THAT THERE 
HAS BEEN NO CHANGE IN THE AFFAIRS OF THE COMPANY SINCE THE DATE OF THIS 
PROSPECTUS. 

                                3           
<PAGE>
                                 RISK FACTORS 

   In addition to the other information contained or incorporated by 
reference in this Prospectus, the following factors should be considered 
carefully by prospective investors in evaluating the Company before 
purchasing any of the securities offered hereby. The information contained or 
incorporated by reference in this Prospectus includes forward-looking 
statements that involve risks and uncertainties, a number of which are 
identified in this "Risk Factors" section. These risks and uncertainties 
include, without limitation, risks related to the consummation of 
acquisitions and dispositions, integration of acquired stations, leverage, 
regulation of radio broadcasting and other matters. The Company's actual 
results may differ materially from the results discussed in the 
forward-looking statements, due to such risks and uncertainties. 


RISKS RELATED TO PENDING ACQUISITIONS AND DISPOSITIONS 

   Consummation of the Company's pending acquisitions and dispositions of 
radio stations is subject to a number of factors, certain of which are beyond 
the Company's control. In particular, consummation of the acquisitions and 
the dispositions is subject to the prior approval by the Federal 
Communications Commission (the "FCC") of the assignments or transfers of 
control of operating licenses issued by the FCC, the continued operating 
performance of the stations to be acquired or disposed such that there is no 
material adverse change in such stations that would prevent consummation of 
any such transactions and the prior approval of the lenders under the 
Company's senior credit facility. As a result of the elimination of the 
national ownership limits and the liberalization of the local ownership 
limits effected by the Telecommunications Act of 1996 (the "Recent 
Legislation"), acquisitions and dispositions will be subject to antitrust 
review by the Federal Trade Commission and the Department of Justice, 
Antitrust Division (the "Antitrust Agencies"). The Antitrust Agencies have 
indicated their intention to review matters related to the concentration of 
ownership within markets even when the ownership in question is in compliance 
with the provisions of the Recent Legislation. While the Company believes 
that none of its pending acquisitions or dispositions of radio stations 
substantially lessens competition, there can be no assurance that the 
Antitrust Agencies will not take a contrary position, which could delay or 
prevent the consummation of any or all of the Company's pending acquisitions 
or dispositions of radio stations or require the Company to restructure its 
ownership in the relevant market or markets. See "--Extensive Regulation of 
Radio Broadcasting." 

   The Company will also require financing in order to consummate the pending 
acquisitions, which the Company may obtain through the issuance of additional 
securities, borrowings under its senior credit facility and proceeds from 
pending dispositions of radio stations. The ability of the Company to issue 
certain securities or borrow under its senior credit facility will be subject 
to meeting certain financial tests. In addition, consummation of certain 
acquisitions is subject to the prior approval of the lenders under the 
Company's senior credit facility. There can be no assurance that the 
Company's existing stations, and the stations which the Company will acquire, 
will achieve the cash flow levels required to issue certain securities or 
borrow under its senior credit facility. As a result of the foregoing, there 
can be no assurance as to when the Company's pending acquisitions or 
dispositions of radio stations will be consummated or that they will be 
consummated at all. 


RISKS ASSOCIATED WITH INTEGRATION OF THE STATIONS 

   As of January 1, 1996, the Company owned and operated, provided 
programming to or sold advertising on behalf of 22 radio stations located in 
eight markets. Since that time, the number of stations has more than tripled. 
The Company's plans with respect to radio stations it has acquired and plans 
to acquire involve, to a substantial degree, strategies to increase net 
revenue while at the same time reducing operating expenses, as well as the 
implementation of a new regional management structure and a modified senior 
management team. Although the Company believes that its strategies are 
reasonable, there can be no assurance that it will be able to implement its 
plans without delay or that, when implemented, its efforts will result in the 
increased net revenues or other benefits currently anticipated by the 
Company. In addition, there can be no assurance that the Company will not 
encounter unanticipated problems or liabilities in connection with the 
implementation of the new management changes or the operation of the 

                                4           
<PAGE>
radio stations to be acquired. The integration of the newly acquired stations 
into the Company will require substantial attention from members of the 
Company's senior management, which will limit the amount of time such members 
have available to devote to the Company's existing operations. The Company 
currently anticipates realizing certain cost savings and eliminating certain 
non-recurring expenses as a result of the acquisitions. While management 
believes that the anticipated cost savings and elimination of non-recurring 
expenses are reasonably achievable, the Company's ability to achieve such 
cost savings and to eliminate such non-recurring expenses is subject to 
numerous factors, many of which are beyond the Company's control. There can 
be no assurance that the Company will realize any such cost savings or will 
be able to eliminate such non-recurring expenses. 


EXTENSIVE REGULATION OF RADIO BROADCASTING 

   Adoption of the Recent Legislation in February 1996 eliminated the 
national limits and liberalized the local limits on radio station ownership 
by a single company. However, the Antitrust Agencies are increasingly 
scrutinizing acquisitions of radio stations and the entering into of joint 
sales agreements ("JSAs") and local market agreements ("LMAs"). There can be 
no assurance that policy and rule-making activities of the Antitrust Agencies 
will not impact the Company's operations (including existing stations or 
markets), expansion strategy or its ability to realize the benefits which 
management had anticipated obtaining following the adoption of the Recent 
Legislation. 

   The radio broadcasting industry is subject to extensive regulation by the 
FCC. In particular, the Company's business depends on it continuing to hold, 
and, in connection with acquisitions of radio stations, on it obtaining prior 
FCC consent to assignments or transfers of control of, broadcast station 
operating licenses issued by the FCC. There can be no assurance that the 
Company's licenses will be renewed or that the FCC will approve future 
acquisitions or dispositions. In addition, the number and locations of radio 
stations the Company may acquire is limited by FCC rules and will vary 
depending upon whether the interests in other radio stations or certain other 
media properties of certain individuals affiliated with the Company are 
attributable to those individuals. The issuance of shares of Class A Common 
Stock of the Company, including those issuable pursuant to the conversion of 
other securities of the Company and pursuant to all other rights, options or 
warrants to purchase Class A Common Stock of the Company, that would cause 
Robert F.X. Sillerman, a Director of the Company and the Executive Chairman 
of the Company, to hold directly voting stock of the Company representing 
less than 50% of the total voting power of the Company will require the 
Company to seek and obtain the consent of the FCC. 

   The Congress and/or the FCC have under consideration, and in the future 
may consider and adopt, new laws, regulations and policies regarding a wide 
variety of matters that could affect, directly or indirectly, the operation, 
ownership and profitability of the Company's radio broadcast stations, result 
in the loss of audience share and advertising revenues for the Company's 
radio broadcasting stations, and affect the ability of the Company to acquire 
additional radio broadcast stations or finance such acquisitions. In 
particular, the FCC recently released a notice of proposed rulemaking that, 
among other things, seeks comment on whether the FCC should modify its 
attribution rules by (i) restricting the availability of the single majority 
stockholder exemption, (ii) increasing the amount of stock an investment 
company can own without attribution, (iii) attributing, under certain 
circumstances, certain interests such as non-voting stock or debt, and (iv) 
attributing, under certain circumstances, JSAs. 


SUBSTANTIAL LEVERAGE; INABILITY TO SERVICE OBLIGATIONS 

   In connection with its acquisitions of radio stations, the Company has 
incurred and will incur significant amounts of indebtedness. Subject to 
certain restrictions contained in the Company's debt instruments, the Company 
may incur additional indebtedness from time to time to finance acquisitions, 
for capital expenditures or for other purposes. See "--Expansion Strategy; 
Need for Additional Funds." 

   The degree to which the Company is and may become leveraged could have 
material consequences to the Company and the holders of the Company's 
securities, including, but not limited to, the following: (i) the Company's 
ability to obtain additional financing in the future for acquisitions, 
working capital, capital expenditures, general corporate or other purposes 
may be impaired, (ii) a substantial portion of 

                                5           
<PAGE>
the Company's cash flow from operations will be dedicated to the payment of 
the principal and interest on its debt and dividends on capital stock and 
will not be available for other purposes, (iii) the agreements governing the 
Company's debt contain or are expected to contain restrictive financial and 
operating covenants, and the failure by the Company to comply with such 
covenants could result in an event of default under the applicable 
instruments, which could permit acceleration of the debt under such 
instrument and in some cases acceleration of debt under other instruments 
that contain cross-default or cross-acceleration provisions and (iv) the 
Company's level of indebtedness could make it more vulnerable to economic 
downturns, limit its ability to withstand competitive pressures and limit its 
flexibility in reacting to changes in its industry and general economic 
conditions. Certain of the Company's competitors operate on a less leveraged 
basis, and have significantly greater operating and financial flexibility, 
than the Company. 

   The Company's ability to make scheduled payments of principal of, to pay 
interest on or to refinance, its debt and to make dividend and redemption 
payments on its capital stock depends on its future financial performance, 
which, to a certain extent, is subject to general economic, financial, 
competitive, legislative, regulatory and other factors beyond its control, as 
well as the success of the radio stations to be acquired by the Company and 
the integration of these stations into the Company's operations. The 
Company's borrowings under its senior credit facility will be, and other 
future borrowings may be, at variable rates of interest, which will result in 
higher interest expense in the event of increases in interest rates. There 
can be no assurance that the Company's business will generate sufficient cash 
flow from operations or that future working capital borrowings will be 
available in an amount which enables the Company to service its debt, to make 
dividend, conversion and redemption payments and to make necessary capital or 
other expenditures. The Company may be required to refinance a portion of the 
principal amount of its debt or the aggregate liquidation preference of its 
preferred stock prior to their maturities. There can be no assurance that the 
Company will be able to raise additional capital through the sale of 
securities, the disposition of radio stations or otherwise for any such 
refinancing. 


HISTORICAL LOSSES 

   Although the Company had net income of $1.8 million for the year ended 
December 31, 1994, the Company had net losses of $45.3 million, $4.4 million 
and $17.8 million for the nine months ended September 30, 1996, and the years 
ended December 31, 1995 and 1993, respectively. Depreciation and amortization 
relating to past acquisitions and future acquisitions, interest expenses 
under the Company's debt and dividend payments will continue to affect the 
Company's net income (loss) in the future. There is no assurance that losses 
will not continue or that the Company will become profitable in the future. 


CHANGE OF CONTROL 

   Upon the occurrence of a change of control (as defined in the applicable 
document) of the Company, the holders of certain preferred stock or certain 
debt instruments will have the right, subject to certain conditions and 
restrictions, to require the Company to repurchase their securities at a 
price equal to 101% of the aggregate liquidation preference or the aggregate 
principal amount thereof, as applicable, plus accrued and unpaid dividends or 
interest, as applicable, to the date of repurchase. The repurchase price is 
payable in cash. In addition, a change of control may constitute a default 
under the Company's senior credit facility. If a change of control were to 
occur, due to the highly leveraged nature of the Company, the Company might 
not have the financial resources to repay all of its obligations under any 
indebtedness that would become payable upon the occurrence of such change of 
control. In addition, the Communications Act of 1934, as amended (the 
"Communications Act"), and FCC rules require the prior consent of the FCC to 
any change of control of the Company. See "--Extensive Regulation of Radio 
Broadcasting" and "--Substantial Leverage; Inability to Service Obligations." 


EXPANSION STRATEGY; NEED FOR ADDITIONAL FUNDS 

   The Company's principal growth strategy is to operate and acquire 
highly-ranked radio stations with attractive audience demographics in major 
and medium-sized markets located throughout the United States. The Company 
regularly explores acquisition opportunities; however, there can be no 
assurance 

                                6           
<PAGE>
that the Company will consummate any acquisitions or be able to identify 
stations to acquire in the future. Each acquisition will be subject to the 
prior approval of the FCC and certain acquisitions will be subject to the 
prior approval of the lenders under the Company's senior credit facility. 
Furthermore, as a result of the Recent Legislation, future acquisitions may 
be subject to antitrust review by the Antitrust Agencies, even if approved by 
the FCC. In addition, the Company may require additional debt or equity 
financing to finance properties it may seek to acquire in the future. The 
availability of additional acquisition financing cannot be assured, and 
depending on the terms of such acquisitions and financings, could be 
restricted by the terms of certain debt instruments and preferred stock. 
There can be no assurance that any future acquisitions will be successfully 
integrated into the Company's operations or that such acquisitions will not 
have a material adverse effect on the Company's financial condition and 
results of operations. See "--Extensive Regulation of Radio Broadcasting" and 
"--Risks Associated with Integration of the Stations." 


COMPETITION 

   The radio broadcasting industry is highly competitive and the Company's 
stations are located in highly competitive markets. Each of the Company's 
stations competes for audience share and advertising revenue directly with 
other FM and AM radio stations, as well as with other media, within its 
respective market. The financial results of each of the Company's stations 
are dependent to a significant degree upon its audience ratings and its share 
of the overall advertising revenue within the station's geographic market. 
The Company's audience ratings and market share are subject to change, and 
any adverse change in audience rating or market share in any particular 
market could have a material and adverse effect on the Company's net 
revenues. Although the Company competes with other radio stations with 
comparable programming formats in most of its markets, if another station in 
the market were to convert its programming format to a format similar to one 
of the Company's radio stations, if a new radio station were to adopt a 
competitive format, or if an existing competitor were to strengthen its 
operations, the Company's stations could suffer a reduction in ratings or 
advertising revenue and could require the Company to incur increased 
promotional and other expenses. In addition, certain of the Company's 
stations compete, and in the future other stations may compete, with groups 
of stations in a market operated by a single operator. As a result of the 
Recent Legislation, the radio broadcasting industry has become increasingly 
consolidated, resulting in the existence of radio broadcasting companies 
which are significantly larger, with greater financial resources, than the 
Company. Furthermore, the Recent Legislation will permit other radio 
broadcasting companies to enter the markets in which the Company operates or 
may operate in the future. Although the Company believes that each of its 
stations is able to compete effectively in its market, there can be no 
assurance that any of the Company's stations will be able to maintain or 
increase its current audience ratings and advertising revenue market share. 
The Company's stations also compete with other advertising media such as 
newspapers, television, magazines, billboard advertising, transit advertising 
and direct mail advertising. Radio broadcasting is also subject to 
competition from new media technologies that are being developed or 
introduced, such as the delivery of audio programming by cable television 
systems or the introduction of digital audio broadcasting. The Company cannot 
predict the effect, if any, that any of these new technologies may have on 
the radio broadcasting industry. 


DEPENDENCE ON ECONOMIC FACTORS 

   Because the Company derives substantially all of its revenue from the sale 
of advertising time, its revenues may be adversely affected by economic 
conditions which affect advertisers. In particular, because approximately 75% 
of the Company's revenue has generally been derived from local advertisers, 
operating results in individual geographic markets will be adversely affected 
by local or regional economic downturns. These economic downturns might have 
an adverse impact on the Company's financial condition and results of 
operations. In addition, revenues of radio stations may be affected by many 
other factors, including: (i) the popularity of programming, including 
programming such as sports programming where the Company makes long-term 
commitments; (ii) regulatory restrictions on types of programming or 
advertising; (iii) competition within national regional or local markets from 
programming on other stations or from other media; (iv) loss of market share 
of other technologies; and (v) challenges to license renewals. 

                                7           
<PAGE>


CONTROL BY MANAGEMENT 

   As of January 31, 1997, Mr. Sillerman, a Director of the Company and the 
Company's Executive Chairman, may be deemed to be the beneficial owner of 
approximately 56.4% of the combined voting power of the Company, and Mr. 
Sillerman and other members of the Company's management may be deemed to be 
the beneficial owners of approximately 58.1% of the combined voting power of 
the Company. 

   The Class A Common Stock of the Company has one vote per share on all 
matters, whereas the Class B Common Stock, par value $.01 per share, of the 
Company has ten votes per share except in certain matters. Accordingly, 
management currently is able to control the vote on all matters except (i) in 
the election of directors, with respect to which the holders of the Class A 
Common Stock of the Company are entitled to elect, by a class vote, 
two-sevenths (2/7ths) of the Company's directors (or if such number of 
directors is not a whole number, the next higher whole number), (ii) in 
connection with any proposed "going private" transaction between the Company 
and Mr. Sillerman or his affiliates, with respect to which the holders of the 
Class A Common Stock and the Class B Common Stock of the Company vote as a 
single class, with each share of Class A Common Stock and of Class B Common 
Stock entitled to one vote per share and (iii) as otherwise provided by law. 
In addition, if dividends on the 6 1/2% Series D Cumulative Convertible 
Exchangeable Preferred Stock due May 31, 2007 (the "Series D Preferred 
Stock") and the 12 5/8% Series E Cumulative Exchangeable Preferred Stock are 
unpaid in an aggregate amount equal to six full quarterly dividends and three 
full semi-annual dividends, respectively, and in certain other circumstances, 
the holders of such shares will be entitled to elect two additional members 
of the Board of Directors of the Company. The control of the Company by 
management may have the effect of discouraging certain types of 
change-of-control transactions, including transactions in which the holders 
of capital stock of the Company might otherwise receive a premium for their 
shares over the then-current market price. See "Description of Common Stock." 


POTENTIAL CONFLICTS OF INTEREST; TRANSACTIONS WITH AFFILIATES 

   Mr. Sillerman and other members of the Company's management have direct 
and indirect investments and interests in Triathlon Broadcasting Company 
("Triathlon"), a publicly-traded company which owns and operates radio 
stations, including stations which are in the same market as certain of the 
Company's radio stations. These investments and interests (and any similar 
investments and interests in the future) may give rise to certain conflicts 
of interest as well as to potential attribution under FCC rules or invocation 
of the FCC's cross-interest policy, which could restrict the Company's 
ability to acquire radio stations in certain markets. See "--Extensive 
Regulation of Radio Broadcasting." Pursuant to a consulting and marketing 
agreement with Triathlon, Sillerman Communications Management Corporation 
("SCMC"), an affiliate of Mr. Sillerman and Howard J. Tytel, a Director of 
the Company and an Executive Vice President of the Company, is obligated to 
offer to Triathlon any radio broadcasting opportunities that come to its 
attention in medium and small markets located west of the Mississippi River. 
The Company does not intend to pursue acquisitions in the medium and small 
markets in the Midwest and Western regions of the United Stations on which 
Triathlon primarily focuses, except for three radio stations owned by the 
Company in the Wichita, Kansas market, a market in which Triathlon has radio 
station ownership interests. The Company has entered into a JSA with 
Triathlon whereby Triathlon sells advertising time on the Company's stations 
operating in the Wichita market. On April 15, 1996, the Company and SCMC 
entered into an agreement (the "SCMC Termination Agreement"), pursuant to 
which SCMC assigned to the Company its rights to receive fees for consulting 
and marketing services payable by Triathlon, except for fees relating to 
certain transactions pending at the date of such agreement, and the Company 
and SCMC terminated an arrangement pursuant to which SCMC performed financial 
consulting services for the Company. 

   SCMC has acted from time to time as the Company's financial advisor since 
the Company's inception. SCMC is controlled by Mr. Sillerman, and Messrs. 
Sillerman and Tytel are officers and directors of SCMC. SCMC acts in similar 
capacities for Triathlon, which may seek to participate in business 
opportunities which may be suitable for the Company. 

                                8           
<PAGE>


RELIANCE ON KEY PERSONNEL 

   The Company's business is dependent to a significant extent upon the 
performance of certain key individuals, including Mr. Sillerman, Michael G. 
Ferrel, a Director of the Company and the Company's Chief Executive Officer, 
and D. Geoffrey Armstrong, a Director of the Company, the Company's Chief 
Operating Officer and an Executive Vice President of the Company. The Company 
entered into a five-year employment agreement with each of Messrs. Sillerman 
and Armstrong in April 1995 and a five-year employment agreement with Mr. 
Ferrel in November 1996. The Company has agreed to enter into a new 
employment agreement with Mr. Sillerman pursuant to which Mr. Sillerman will 
continue in his position with the Company for a five-year term, subject to 
renewal for an additional five-year term. There can be no assurance that the 
services of Messrs. Sillerman, Ferrel or Armstrong will continue to be 
provided for the term of such agreements. Pursuant to Mr. Armstrong's 
employment agreement, he has the right to terminate the agreement under 
certain circumstances, and, in connection with such termination, to receive 
substantial payments from the Company. Messrs. Sillerman's and Armstrong's 
employment agreements require that they devote substantially all of their 
business time to the business and affairs of the Company, except that Mr. 
Sillerman's agreement permits him to fulfill his obligations as a director 
and officer of companies in which he currently serves in such capacities and 
to devote a portion of his business time to personal, non-broadcast 
investments or commitments or to certain broadcast investments. The loss of 
the services of Messrs. Sillerman, Armstrong or Ferrel could have a material 
adverse effect on the Company. 

   In addition, the Company has entered into employment agreements with 
certain of the high-profile on-air personalities. However, there can be no 
assurance that the Company will be able to retain any of these employees or 
prevent them from competing with the Company in the event of their departure. 


NO TRANSFER OF CAPITAL STOCK TO ALIENS 

   The Company's Restated Certificate of Incorporation, as amended (the 
"Certificate of Incorporation"), restricts the ownership, voting and transfer 
of the Company's capital stock in accordance with the Communications Act and 
the rules of the FCC to prohibit ownership of more than 25% of the Company's 
outstanding capital stock, or more than 25% of the voting rights it 
represents (this percentage, however, is 20% in the case of those 
subsidiaries of the Company that are direct holders of FCC licenses), by or 
for the account of non-U.S. citizens or their representatives or a foreign 
government or a representative thereof or a corporation organized under the 
laws of a foreign country ("Aliens") or corporations otherwise subject to 
domination or control by Aliens. As of January 31, 1997, based upon reports 
filed with the Commission, the Company believes that there are 1,071,429 
shares of Class A Common Stock held by Nomura Holdings America, Inc. 
("Nomura"), representing 13.3% of the outstanding shares of Class A Common 
Stock and 5.7% of the combined voting power of the Company. Because a 
substantial portion of the common stock of Nomura is owned and voted by 
Aliens, the Company, in order to comply with the requirements of the 
Communications Act and the rules and regulations of the FCC promulgated 
thereunder, may decide not to permit or recognize any issuance or transfer of 
its common stock to an Alien. Failure to comply with these rules and 
regulations could result in the imposition of penalties on the Company. This 
restriction on transfers to Aliens may adversely affect the market for the 
Company's securities. In addition, the Certificate of Incorporation provides 
that shares of capital stock of the Company determined by the Board of 
Directors to be owned beneficially by an Alien shall always be subject to 
redemption by the Company by action of the Board of Directors to the extent 
necessary, in the judgment of the Board of Directors, to comply with the 
alien ownership restrictions of the Communications Act and the FCC rules and 
regulations. 


DIVIDEND POLICY; RESTRICTIONS ON PAYMENT OF DIVIDENDS 

   The Company has not paid any dividends on its common stock since its 
inception in 1992 and does not anticipate that it will pay any dividends on 
its common stock in the foreseeable future. Earnings, if any, will be 
retained by the Company to fund its growth. Certain of the Company's debt 
instruments 

                                9           
<PAGE>
include covenants restricting the Company's ability to pay dividends or to 
make certain other distributions to stockholders. The Company is a holding 
company, substantially all of the operations of which are conducted through 
subsidiaries. The ability of such subsidiaries to pay dividends is subject to 
applicable state law and certain other restrictions. 


MARKET RISK WITH RESPECT TO COMMON STOCK; CERTAIN INVESTMENT LIMITATIONS 

   The shares of Class A Common Stock of the Company are quoted on the Nasdaq 
National Market. However, the prices at which the shares of Class A Common 
Stock trade may depend upon many factors, including markets for similar 
securities, industry conditions, and the performance of, and investor 
expectations for, the Company. No assurance can be given that a holder of the 
shares of Class A Common Stock of the Company will be able to sell such 
shares at any particular price. Certain institutional investors may invest 
only in dividend-paying equity securities or may operate under other 
restrictions that may prohibit or limit their ability to invest in the shares 
of Class A Common Stock of the Company. 


SHARES ELIGIBLE FOR FUTURE SALE AND POSSIBLE ADVERSE EFFECT THEREOF 

   As of January 31, 1997 there were approximately 8,063,347 shares on Class 
A Common Stock and approximately 1,064,936 shares of Class B Common Stock of 
the Company issued and outstanding. Of these outstanding shares, 
approximately 1,281,897 shares of Class A Common Stock and approximately 
856,126 shares of Class B Common Stock are "Restricted Securities," as that 
term is defined in Rule 144 ("Rule 144") promulgated under the Securities 
Act. Of such shares, the Company believes that 1,281,897 shares of Class A 
Common Stock and the 856,126 shares of Class A Common Stock issuable upon 
conversion of the Class B Common Stock are currently eligible for sale in the 
open market under Rule 144 (subject to the limitations set forth therein). In 
addition, the shares of Class A Common Stock held by Nomura have one demand 
and certain piggy-back registration rights which expire on October 7, 2000. 
Approximately 77,944 shares of Class A Common Stock (including shares of 
Class A Common Stock issuable upon the exercise of options and warrants) and 
approximately 208,810 shares of Class B Common Stock issued in the Merger are 
subject to restrictions on resale under Rule 145 ("Rule 145") promulgated 
under the Securities Act. In addition, each of the 2,990,000 outstanding 
shares of Series D Preferred Stock is convertible at the option of the holder 
thereof into 1.0987 shares of Class A Common Stock (subject to adjustments in 
certain events) at any time prior to the close of business on May 31, 2007, 
the maturity date of the Series D Preferred Stock. The Company has filed a 
registration statement with the Commission with respect to the resale by the 
holders thereof of the shares of Series D Preferred Stock, the shares of 
Class A Common Stock issuable upon conversion thereof and the Exchange Notes 
issuable upon the exchange thereof. Such registration statement was declared 
effective in July 1996. The sale, or availability for sale, of substantial 
amounts of shares of stock of the Company in the public market pursuant to 
Rule 144, Rule 145 or otherwise could adversely affect the prevailing market 
price of the shares of Class A Common Stock and could impair the Company's 
ability to raise additional capital through the sale of equity securities. 


POSSIBLE ADVERSE IMPACT OF AUTHORIZED BUT UNISSUED SHARES OF CAPITAL STOCK 
AND DELAWARE LAW 

   The Company has 100,000,000 shares of Class A Common Stock, 10,000,000 
shares of Class B Common Stock, 1,200,000 shares of Class C Common Stock, par 
value $.01 share, and 10,010,000 shares of preferred stock, par value $.01 
per share, authorized, of which approximately 8,063,347 shares of Class A 
Common Stock, 1,064,936 shares of Class B Common Stock, no shares of Class C 
Common Stock and 5,243,000 shares of preferred stock are outstanding as of 
January 31, 1997. Pursuant to the Certificate of Incorporation, the unissued 
shares of preferred stock shall have such designations, rights and 
preferences as may be determined from time to time by the Board of Directors 
of the Company. Accordingly, the Board of Directors of the Company is 
empowered, without stockholder approval, to issue stock preferred stock with 
liquidation, conversion, voting or other rights which could adversely affect 
the voting power or other rights of the holders of the then outstanding 
shares of stock of the Company. In addition, the Board of Directors of the 
Company may authorize the issuance of substantial amounts of shares of common 
or preferred stock, as a financing technique or otherwise, the effect of 
which would be to dilute the economic 

                               10           
<PAGE>
and voting rights of existing stockholders and might adversely affect the 
prices at which the shares of Class A Common Stock trade. The Board of 
Directors of the Company could use the issuance of additional shares of 
capital stock of the Company as a method of discouraging, delaying or 
preventing a change in control of the Company. 

   The Company is subject to the "business combination" statute of Section 
203 of the General Corporation Law of the State of Delaware (the "DGCL"). In 
general, Section 203 prohibits a publicly-held Delaware corporation from 
engaging in a "business combination" with an "interested stockholder" for a 
period of three years after the date of the transaction in which the person 
became an "interested stockholder," with certain specified exceptions. A 
"business combination" includes mergers, stock or asset sales and other 
transactions resulting in a financial benefit to the "interested 
stockholder." An "interested stockholder" is a person who, together with 
affiliates and associates, owns (or, within three years, owned) 15% or more 
of the corporation's voting stock. The effect of Section 203 of the DGCL may 
be to make it more difficult to effect a change in control of the Company. 


             DESCRIPTION OF CLASS A WARRANTS AND CLASS B WARRANTS 

   The following statements are qualified by reference to the Warrant 
Agreement, dated as of March 23, 1994, among MMR, American Stock Transfer & 
Trust Company, as warrant agent, D.H. Blair Investment Banking Corp. and 
Americorp Securities, Inc. (the "Warrant Agreement") governing the Class A 
Warrants and the Class B Warrants. A copy of the Warrant Agreement has been 
incorporated by reference as an exhibit to the Registration Statement. 
ChaseMellon Shareholder Services, L.L.C., the Company's transfer agent for 
its common stock, has assumed the rights, duties and obligations of the 
warrant agent under the Warrant Agreement. 

   As of the date of this Prospectus, the Company has no Class A Warrants and 
749,460 Class B Warrants outstanding. An additional 160,000 Class A Warrants 
and 160,000 Class B Warrants are issuable upon exercise of the Unit Purchase 
Options. Each Class A Warrant (including the Class A Warrants underlying the 
Unit Purchase Options) entitles the registered holder to purchase .2983 of a 
share of Class A Common Stock for $7.75 (a per share exercise price of 
$25.98), subject to adjustment as described below, from the date of issuance 
until March 22, 1999. Each Class B Warrant (including the Class B Warrants 
underlying the Unit Purchase Options) entitles the holder to purchase .2893 
of a share of Class A Common Stock for $11.50 (a per share exercise price of 
$38.55), subject to adjustment as described below, from the date of issuance 
until March 22, 1999. 

   The Class A Warrants and the Class B Warrants may be exercised upon 
surrender of the certificates therefor on or prior to the expiration or 
redemption date at the offices of the Company's warrant agent with the 
"Subscription Form" on the reverse side of the certificate filled out and 
executed as indicated, accompanied by payment of the full exercise price for 
the number of Class A Warrants or Class B Warrants being exercised. 

   The Class A Warrants and the Class B Warrants are subject to redemption by 
the Company, on not less than 30 days' written notice, at a redemption price 
of $.01 per warrant, if the average trading price of the Class A Common Stock 
of the Company for any period of 20 consecutive business days ending within 
five business days of the date on which the notice of redemption is given 
shall have exceeded $36.04 per share (subject to adjustment) with respect to 
the Class A Warrants and $53.64 per share (subject to adjustment) with 
respect to the Class B Warrants. However, the Class A Warrants and the Class 
B Warrants underlying the Unit Purchase Options may not be redeemed by the 
Company unless at the redemption date the Unit Purchase Options have been 
exercised and the underlying warrants are outstanding. Holders of warrants 
will automatically forfeit their rights to purchase the shares of Class A 
Common Stock issuable upon exercise of the warrants unless the warrants are 
exercised before they are to be redeemed. All of the outstanding warrants of 
a class, except for those underlying the Unit Purchase Options, must be 
redeemed if any portion of that class are to be redeemed. A notice of 
redemption will be mailed to each of the registered holders of the warrants 
no later than 30 days before the date fixed for redemption. The notice of 
redemption shall specify the redemption price, the date fixed for redemption, 
the place where the warrant certificates shall be delivered and the date of 
expiration of the right to exercise the warrants. 

                               11           
<PAGE>
   The Class A Warrants and the Class B Warrants contain provisions that 
protect the holders thereof against dilution by adjustment of the exercise 
price and shares issuable upon exercise in certain events, such as stock 
dividends, stock splits, mergers, sales of all or substantially all of the 
Company's assets at less than the market value, sales of stock at below 
market price and other unusual events. 

   The applicable warrant exercise price may be reduced and the applicable 
warrant expiration date may be extended upon notice to the holders of the 
Class A Warrants and the Class B Warrants. 

   The Company is not required to issue fractional warrants upon adjustment 
or fractional shares of Class A Common Stock upon exercise of the Class A 
Warrants or the Class B Warrants. In lieu thereof, an amount of each equal to 
the same fraction of the then current market value of a share of Class A 
Common Stock or a warrant, as the case may be, may be paid. 

   The ownership of a Class A Warrant or a Class B Warrant does not entitle 
the holder thereof to any of the rights of a holder of shares of Class A 
Common Stock of the Company. 


                         DESCRIPTION OF COMMON STOCK 

   The Company is authorized to issue 100,000,000 shares of Class A Stock, 
10,000,000 shares of Class B Common Stock and 1,200,000 shares of Class C 
Common Stock (collectively, the "SFX Common Stock"). In addition, the Company 
is authorized to issue shares of preferred stock. See "Risk Factors--Possible 
Adverse Impact of Authorized but Unissued Shares of Capital Stock and 
Delaware Law." 

   DIVIDENDS. Holders of shares of SFX Common Stock are entitled to receive 
such dividends as may be declared by the Board of Directors out of funds 
legally available for such purpose. No dividend may be declared or paid in 
cash or property on any share of any class of SFX Common Stock, however, 
unless simultaneously the same dividend is declared or paid on each share of 
the other classes of SFX Common Stock. In the case of any stock dividend, 
holders of shares of Class A Common Stock of the Company are entitled to 
receive the same percentage dividend (payable in shares of Class A Common 
Stock) as the holders of shares of Class B Common Stock (payable in shares of 
Class B Common Stock) and shares of Class C Common Stock (payable in shares 
of Class C Common Stock). The payment of dividends is limited by certain 
agreements to which the Company is a party and is expected to be limited by 
other indebtedness which may be incurred in the future. 

   VOTING RIGHTS. Holders of shares of Class A Common Stock and shares of 
Class B Common Stock of the Company vote as a single class on all matters 
submitted to a vote of the stockholders, with each share of Class A Common 
Stock entitled to one vote and each share of Class B Common Stock entitled to 
ten votes, except (i) for the election of directors, (ii) with respect to any 
"going private" transaction between the Company and Mr. Sillerman or any of 
his affiliates and (iii) as otherwise provided by law. The holders of shares 
of Class C Common Stock have no voting rights except as otherwise provided by 
law. 

   In the election of directors, the holders of shares of Class A Common 
Stock of the Company, voting as a separate class, are entitled to elect 
two-sevenths (2/7ths) of the Company's directors (or, if such number of 
directors is not a whole number, the next higher whole number). The holders 
of Class A Common Stock of the Company are currently entitled to elect three 
of the Company's nine directors. Any person nominated by the Board of 
Directors for election by the holders of shares of Class A Common Stock as a 
director of the Company must be qualified to be an "Independent Director," as 
such term is used in the Certificate of Incorporation. In general, an 
Independent Director is a director who is not (i) an officer, employee or 
affiliate of the Company or any of its subsidiaries or any affiliate of Mr. 
Sillerman, (ii) an affiliate of Mr. Sillerman or (iii) an individual having a 
relationship with the Company which, in the opinion of the Board of 
Directors, would interfere with such person's exercise of independent 
judgment in carrying out the responsibilities of a director). In the event of 
the death, removal or resignation of a director elected by the holders of 
shares of Class A Common Stock prior to the expiration of his term, the 
vacancy on the Board of Directors created thereby may be filled by a person 
appointed by a majority of the directors then in office, although less than a 
quorum. Any person appointed to fill any such vacancy must, however, be 
qualified to be an Independent Director. The holders of shares of Class A 
Common Stock and the holders of shares of Class B Common Stock of the 
Company, voting as a single class, with 

                               12           
<PAGE>
each share of Class A Common Stock entitled to one vote and each shares of 
Class B Common Stock entitled to ten votes, are entitled to elect the 
remaining directors. The holders of Class A Common Stock or Class B Common 
Stock of the Company are not entitled to cumulative votes in the election of 
directors. 

   Each of Mr. Sillerman and SCMC has agreed to abstain, and has agreed to 
cause each of his and its respective affiliated transferees to abstain, from 
voting in any election of directors elected by the shares of Class A Common 
Stock voting separately as a class. 

   The holders of shares of Class A Common Stock and Class B Common Stock 
vote as a single class with respect to any proposed "going private" 
transaction with Mr. Sillerman or any of is affiliates, with each share of 
Class A Common Stock and each share of Class B Common Stock entitled to one 
vote. 

   Under Delaware law, the affirmative vote of the holders of a majority 
outstanding shares of any class of SFX Common Stock is required to approve, 
among other things, a change in the designations, preferences or limitations 
of the shares of such class of SFX Common Stock. 

   LIQUIDATION RIGHTS. Upon the liquidation, dissolution, or winding-up of 
the Company, the holders of shares of SFX Common Stock are entitled to share 
ratably in all assets available for distribution after payment in full of 
creditors. 

   OTHER PROVISIONS. Each share of Class B Common Stock of the Company is 
convertible, subject to compliance with FCC rules and regulations, at the 
option of its holder, into one share of Class A Common Stock of the Company 
at any time. Each share of Class B Common Stock and each share of Class C 
Common Stock converts automatically into one share of Class A Common Stock 
upon its sale or other transfer to a party not affiliated with the Company, 
subject to compliance with FCC rules and regulations. The holders of SFX 
Common Stock are not entitled to preemptive or subscription rights. The 
shares of SFX Common Stock presently outstanding are validly issued, 
fully-paid and nonassessable. In any merger, consolidation or business 
combination, the consideration to be received per share by holders of shares 
of Class A Common Stocks, Class B Common Stock and Class Common Stock must be 
identical, except that in any such transaction in which shares of common 
stock are distributed to the stockholders of the Company, such shares may 
differ as to voting rights to the extent that voting rights now differ among 
the classes of SFX Common Stock. No class of SFX Common Stock may be 
subdivided, consolidated, reclassified or otherwise changed unless 
concurrently the other classes of SFX Common Stock are subdivided, 
consolidated, reclassified or otherwise changed in the same proportion and in 
the same manner. 


                               USE OF PROCEEDS 

   To the extent that any Warrants and Stock Options are exercised, the 
Company plans to use the proceeds therefrom for working capital and other 
general corporate purposes. 


                             PLAN OF DISTRIBUTION 

   Pursuant to that certain Amended and Restated Agreement and Plan of 
Merger, dated as of April 15, 1996, as amended (the "Merger Agreement"), 
among SFX, MMR and SFX Merger Company, a Delaware corporation and a 
wholly-owned subsidiary of SFX, on November 22, 1996 (the "Effective Time"), 
SFX Merger Company merged with and into MMR (the "Merger") and MMR became a 
wholly-owned subsidiary of the Company. As a result of the Merger, (i) each 
outstanding share of Class A Common Stock and Series B Convertible Preferred 
Stock of MMR was converted into the right to receive .2983 of a share of 
Class A Common Stock of the Company (and cash in lieu of any fractional share 
of Class A Common Stock of the Company), (ii) each outstanding share of Class 
B Common Stock and Original Preferred Stock of MMR was converted into the 
right to receive .2983 of a share of Class B Common Stock of the Company (and 
cash in lieu of any fractional share of Class B Common Stock of the Company), 
and (iii) each outstanding Warrant and Stock Option was assumed by the 
Company and, as assumed, adjusted so that (a) each Warrant and Stock Option 
shall be exercisable for .2983 of a share of Class A Common Stock of the 
Company and (b) the per share exercise price for the shares of Class 

                               13           
<PAGE>
A Common Stock of the Company issuable upon the exercise of such assumed 
Warrants and Stock Options shall be equal to the quotient obtained by 
dividing the exercise price per share of Class A Common Stock of MMR under 
such Warrant or Stock Option immediately prior to the consummation of the 
Merger by .2983, and rounding the resulting exercising price down to the 
nearest whole cent. 

   The following is a description of the Warrants and the Stock Options. All 
of the Warrants and Stock Options contain provisions that protect the holders 
thereof against dilution by adjustment of the exercise price and shares 
issuable upon exercise in certain events, such as stock dividends, stock 
splits or sales of stock at below certain specified prices. 

   CLASS B WARRANTS. At the Effective Time, MMR had outstanding 749,460 Class 
B Warrants, each of which entitled the holder to purchase one share of Class 
A Common Stock of MMR for $11.50 per share, subject to the terms and 
conditions of the Warrant Agreement. The Class B Warrants expire on March 22, 
1999. Pursuant to the Merger Agreement, each Class B Warrant was assumed by 
SFX and, as assumed, entitles the holder to purchase .2983 of a share of 
Class A Common Stock of the Company for $11.50 (which is equal to an exercise 
price per share of Class A Common Stock of the Company of $38.55). The 
749,460 outstanding Class B Warrants of the Company entitle the holders 
thereof to purchase an aggregate of approximately 223,564 shares of Class A 
Common Stock of the Company. Pursuant to the Warrant Agreement, upon the 
consummation of the Merger, the Company agreed in writing to assume the 
obligations, rights and duties of MMR with respect to the Class B Warrants. 
In addition, the parties to the Warrant Agreement, as well as the Company and 
ChaseMellon Shareholder Services, L.L.C., the Company's transfer agent, 
executed an agreement, dated as of the Effective Time, pursuant to which 
ChaseMellon Shareholder Service, L.L.C. assumed the rights, obligations and 
duties of warrant agent under the Warrant Agreement. 

   The Class B Warrants of the Company have traded on the Nasdaq National 
Market since November 25, 1996. From November 25, 1996 to December 31, 1996, 
the high and low bids for the Class B Warrants were $5.875 and $1.625, 
respectively. From January 1, 1997 to February 18, 1997, the high and low 
bids for the Class B Warrants were $2.75 and $1.875, respectively. 

   UNIT PURCHASE OPTIONS. At the Effective Time, MMR had outstanding 160,000 
Unit Purchase Options, each of which entitled the holder thereof to purchase 
one unit ("Unit"), each Unit consisting of one share of Class A Common Stock 
of MMR, one Class A Warrant of MMR and one Class B Warrant of MMR, at an 
exercise price of $7.75 per Unit, subject to the terms and conditions of 
those certain Unit Purchase Options, dated March 23, 1994, issued by MMR to 
certain of its underwriters and their designees. Pursuant to the Merger 
Agreement, each Unit Purchase Option was assumed by SFX and, as assumed, 
entitles the holder to purchase .2983 of a share of Class A Common Stock of 
the Company, one Class A Warrant and one Class B Warrant at an exercise price 
per Unit of $7.75. The Unit Purchase Options expire on March 22, 1999. The 
Class A Warrants and the Class B Warrants underlying the Units have the terms 
described above under "Description of Class A Warrants and Class B Warrants." 

   COMMON STOCK PURCHASE WARRANTS. At the Effective Time, MMR had outstanding 
100,000 Common Stock Purchase Warrants, each of which entitled the holder to 
purchase one share of Class A Common Stock of MMR at an exercise price of 
$9.10 per share, subject to the terms and conditions contained in those 
certain Common Stock Purchase Warrants, dated July 29, 1993, issued by MMR to 
certain of its underwriters and their designees. Pursuant to the Merger 
Agreement, each Common Stock Purchase Warrant was assumed by SFX and, as 
assumed, entitles the holder to purchase .2983 of a share of Class A Common 
Stock of the Company for $9.10 (which is equal to an exercise price per share 
of Class A Common Stock of the Company of $30.51). The Common Stock Purchase 
Warrants expire on July 28, 1999. The 100,000 outstanding Common Stock 
Purchase Warrants entitle the holders thereof to purchase an aggregate of 
approximately 29,830 shares of Class A Common Stock of the Company. 

   HUFF WARRANTS. The Merger Agreement required MMR, on or prior to the 
Effective Time, to repay all amounts outstanding under certain debentures of 
MMR issued to The Huff Alternative Income Fund, L.P. ("Huff") and to redeem 
all shares of preferred stock of MMR held by Huff. In connection with such 
repayment and redemption and obtaining Huff's consent to the consummation of 
the Merger, at the Effective Time SFX issued to Huff the Huff Warrants, which 
entitle Huff to purchase an aggregate of 

                               14           
<PAGE>
269,427 shares of Class A Common Stock at exercise prices per share which 
range from $25.98 to $41.90. The Huff Warrants expire on November 22, 2006, 
subject to early termination under certain circumstances. The Company has 
granted the holders of the Huff Warrants certain demand and piggyback 
registration rights with respect to the shares of Common Stock underlying the 
Huff Warrants. 

   STOCK OPTIONS. At the Effective Time, MMR had outstanding an aggregate of 
273,000 options under its 1993 Stock Option Plan, 1994 Stock Option Plan and 
1995 Stock Option Plan, which entitled the holders thereof to purchase an 
aggregate of 273,000 shares of Class A Common Stock of MMR at various prices. 
Pursuant to the Merger Agreement, each Stock Option was assumed by SFX and, 
as assumed, entitles the holder thereof to purchase .2983 of a share of Class 
A Common Stock of the Company at the exercise price set out in the Stock 
Option. (The exercise price per share of Class A Common Stock of the Company 
is equal to the quotient obtained by dividing the exercise price per share of 
Class A Common Stock of MMR under such Stock Option immediately prior to the 
consummation of the Merger by .2983, and rounding the resulting exercise 
price down to the nearest whole cent.) The 273,000 outstanding Stock Options 
entitle the holders to purchase an aggregate of approximately 81,436 shares 
of Class A Common Stock of the Company. 


                                LEGAL MATTERS 

   The validity of the securities offered hereby will be passed upon for the 
Company by Baker & McKenzie, New York, New York. Howard J. Tytel, who has an 
equity interest in and is an executive officer and a Director of the Company, 
is Of Counsel to Baker & McKenzie. Fisher Wayland Cooper Leader & Zaragoza 
LLP, Washington D.C., has represented the Company with respect to legal 
matters under the Communications Act and the rules and regulations 
promulgated thereunder by the FCC. 


                                   EXPERTS 

   The consolidated financial statements of the Company and its subsidiaries 
at December 31, 1995 and 1994, and for each of the three years in the period 
ended December 31, 1995, and the consolidated financial statements of MMR at 
December 31, 1995 and 1994, and for the years then ended, incorporated by 
reference herein, have been audited by Ernst & Young LLP, independent 
auditors, as set forth in their reports with respect thereto, and are 
incorporated by reference herein in reliance upon such reports given upon the 
authority of such firm as experts in accounting and auditing. 

   The consolidated financial statements of Liberty Broadcasting, Inc., at 
December 31, 1995 and 1994, and for the years ended December 31,1995 and 
1994, and the nine months ended December 31, 1993, incorporated by reference 
herein, have been audited by Coopers & Lybrand L.L.P., independent 
accountants, as set forth in their reports with respect thereto, and are 
incorporated by reference herein in reliance upon such reports given upon the 
authority of such firm as experts in accounting and auditing. 

   The financial statements of Prism Radio Partners, L.P. as of December 31, 
1995 and 1994, and for each of the three years in the period ended December 
31, 1995, incorporated by reference herein, have been audited by KPMG Peat 
Marwick L.L.P., independent certified public accountants, to the extent and 
for the period indicated in their report with respect thereto and are 
incorporated by reference herein in reliance upon such report given upon the 
authority of such firm as experts in accounting and auditing. 

   The combined balance sheets of the Secret Communications Stations: 
Indianapolis, Indiana, and Pittsburgh, Pennsylvania at June 30, 1996, and the 
related combined statements of operations and cash flows for the year then 
ended, incorporated by reference herein, have been audited by Arthur Andersen 
LLP, independent public accountants, as indicated in their report with 
respect thereto, and are incorporated by reference in reliance upon the 
authority of said firm as experts in giving said reports. 

                               15           







© 2022 IncJournal is not affiliated with or endorsed by the U.S. Securities and Exchange Commission