HEARTLAND GROUP OF COMPANIES INC
10QSB, 1996-07-08
SECURITY BROKERS, DEALERS & FLOTATION COMPANIES
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                  U.S. Securities and Exchange Commission
                           Washington D.C. 20549

                                Form 10-QSB

QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES

  For the quarterly period ended                        May 31, 1995            
                     

     Commission file number                          33-65292C  
                       

                         HEARTLAND GROUP OF COMPANIES, INC.              
                          
          (Exact name of small business issuer as 
               specified in its charter)

              FLORIDA                            65-0190407     

   (State of incorporation)                 (IRS Employer Identification No.)

             6230 BUSCH BOULEVARD, COLUMBUS, OHIO  43229         
                       
                 (Address of principal executive offices)

                              (614) 848-5100                         
                                  
                        (Issuer's telephone number)

  Check whether the issuer (1) filed all reports required to be filed by
Section 13 or 15(d) of the Exchange Act during the past 12 months (or for such
shorter period that the registrant was required to file such reports), and 
(2) has been subject to such filing requirements for the past 90 days.
Yes  X     No        

  State the number of shares outstanding of each of the issuer's
classes of common equity, as of June 30, 1996:
     CLASS                              NUMBER OF SHARES
Class A shares, No Par Value                7,811,677
Class C shares, No Par Value                  600,000

         TRADITIONAL SMALL BUSINESS DISCLOSURE FORMAT (CHECK ONE)

     Yes     X                               No                          


            HEARTLAND GROUP OF COMPANIES, INC. AND SUBSIDIARIES

                                   INDEX

                                                        PAGE

Part I Financial Information:                       

     Item 1.  Consolidated Financial Statements          3-7

     Notes to Consolidated Financial Statements          8-16

     Item 2.  Management's Discussion and Analysis
             of Financial Condition and Results of
             Operations                                  17-20

Part II Other Information:

     Item  1 through Item 6                               21

Signatures                                                22

<PAGE>
            HEARTLAND GROUP OF COMPANIES, INC. AND SUBSIDIARIES

                                  PART I

                           FINANCIAL INFORMATION

ITEM 1.   Financial Statements

The accompanying consolidated financial statements of Heartland Group of
Companies, Inc. are unaudited but, in the opinion of management, reflect all
adjustments (which include only normal recurring accruals) necessary to 
present fairly such information for the periods and at the dates indicated 
and to make the consolidated financial statements not misleading.  The 
results of operations for the three months ended May 31, 1996 may not be 
indicative of the results of operations for the year ending February 28, 
1997.  Since the accompanying consolidated financial statements have been 
prepared in accordance with Item 310 of Regulation S-B, they do not contain 
all information and footnotes normally contained in annual consolidated 
financial statements; accordingly, they should be read in conjunction with 
the consolidated financial statements and notes thereto appearing in the
Company's Annual Report.

<PAGE>

HEARTLAND GROUP of COMPANIES, INC. and SUBSIDIARIES
CONSOLIDATED STATEMENT OF FINANCIAL CONDITION
AS OF MAY 31, 1996
(UNAUDITED)

ASSETS
Cash                                                        $     82,818
Securities owned:
  Marketable equity securities, at market value                6,391,516
  Not readily marketable equity securities
    Banc Stock Exchange of America, at tangible net book value   450,510
    Other, at estimated fair value                               793,981
Accounts receivable:
  Brokers and other                                               15,649
  Affiliates                                                      32,311
  Pending securities settlements                                  52,742
Notes and interest receivable:
  Former officer                                                  62,661
  Brokers                                                        143,413
Property and equipment, net of accumulated depreciation of $15    83,812
Goodwill, net of accumulated amortization of $167,780            462,186
Deposits and other                                                80,987

    Total assets                                            $  8,652,586

LIABILITIES

Margin accounts payable to broker-dealers                   $    432,124

Accounts payable to broker-dealers and other                      10,070

Accrued expenses                                                 117,953

    Total liabilities                                            560,147

SHAREHOLDERS' EQUITY

Preference stock, 50,000,000 shares authorized,                    -
    none issued or outstanding
Common stock:                                                  
  Class A, no par value, 149,280,000 shares                    
    authorized, 8,114,762 shares issued
    and 7,811,677 shares outstanding                           9,102,556
  Class C, no par value, 600,000 shares
    authorized, issued and outstanding                                 -
  Treasury stock, at cost
    (303,085 Class A shares)                                    (385,454)
Retained deficit                                                (624,663)
                                                               
    Total shareholders' equity                                 8,092,439

    Total liabilities and shareholders' equity              $  8,652,586


The accompanying notes are an integral part of these consolidated 
financial statements

<PAGE>

HEARTLAND GROUP of COMPANIES, INC. and SUBSIDIARIES
CONSOLIDATED STATEMENTS of OPERATIONS
FOR THE QUARTERS ENDED MAY 31, 1996 and 1995




                                                 1996          1995
REVENUES:
  Principal transactions:
     Trading portfolio                     $     400,783 $     239,706
     Banc Stock Exchange of America               (2,930)       (5,240)
  Commission revenue                             238,040       125,601
  Dividends                                       21,573        36,959
  Interest and other                               9,431        11,540

     Total revenues                              666,897       408,566

EXPENSES:
  Brokers' commission                            120,494        41,976
  Salaries, benefits and payroll taxes            95,670       103,367
  Interest                                         6,307        45,242
  General and administrative                     193,170       300,720

     Total expenses                              415,641       491,305

INCOME (LOSS) BEFORE TAXES                       251,256       (82,739)

INCOME TAX PROVISION                              -             -

NET  INCOME (LOSS)                         $     251,256 $     (82,739)

  WEIGHTED AVERAGED SHARES,
     COMMON AND COMMON
     STOCK EQUIVALENTS                         8,411,677     8,393,365


  PRIMARY AND FULLY DILUTED
     NET INCOME (LOSS) PER COMMON SHARE    $        0.03         (0.01)


The accompanying notes are an integral part of these consolidated 
financial statements

<PAGE>

HEARTLAND GROUP of COMPANIES, INC. and SUBSIDIARIES
CONSOLIDATED STATEMENTS of CHANGES in SHAREHOLDERS' EQUITY
FOR THE QUARTER ENDED MAY 31, 1996 



                                                       Retained
                                            Treasury   Earnings
                          Class A   Class C Stock      (Deficit)  Total

Balance February 29, 1996 $9,102,556  -       ($385,454) ($875,919) $7,841,183


Net income                -           -       -            251,256     251,256


Balance at May 31, 1996   $9,102,556     -    ($385,454) ($624,663) $8,092,439


The accompanying notes are an integral part of these consolidated 
financial statements

<PAGE>

HEARTLAND GROUP of COMPANIES, INC. and SUBSIDIARIES
CONSOLIDATED STATEMENTS of CASH FLOWS
FOR THE QUARTERS ENDED MAY 31, 1996 and  1995


                                                      1996        1995
CASH FLOWS FROM OPERATING ACTIVITIES:
   Net income (loss)                             $   251,256 $   (82,739)
   Adjustments to reconcile net income (loss)
     to net cash provided by (used in) operating activities:
     Depreciation and amortization                    15,477      33,257
     Unrealized loss on investment in Banc Stock 
       Exchange of America                             2,930       5,240
     (Increase) decrease in certain assets-
       Accounts receivable                            (6,441)   (122,717)
       Investments, net                             (885,271)    651,363
       Other assets                                    1,807       4,763
     Increase (decrease) in certain liabilities-
       Accounts payable to broker-dealers and other  (22,835)   (200,064)
       Accrued expenses and other                    (65,573)    (20,454)
       Securities sold under agreement to repurchas    -        (188,765)
       Securities sold, not yet purchased              -          (4,942)
         Net cash provided by (used in) operating a (708,650)     74,942

CASH FLOWS FROM INVESTING ACTIVITIES:
   Collections of notes receivable                    10,650       5,237
   Issuance of notes receivable                       (3,659)    (44,404)
   Redemption (purchase) of certificate of deposit     -        (103,809)
   Purchase of property and equipment                 (3,989)    (12,976)
         Net cash (used) provided by investing acti    3,002    (155,952)

CASH FLOWS FROM FINANCING ACTIVITIES:
   Margin accounts payable to broker-dealers         375,296    (212,332)
   Sale (purchase) of treasury stock                   -          34,500
   Proceeds (repayment) of bank debt                   -        (148,314)
   Advances from affiliates                           34,449     166,662
   Advances to affiliates                            (26,616)    (12,737)
         Net cash (used) provided by financing acti  383,129    (172,221)

NET DECREASE  IN CASH                               (322,520)   (253,231)

CASH, BEGINNING OF PERIOD                            405,338     267,762

CASH, END OF PERIOD                              $    82,818 $    14,531


SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION:

                                                      1996        1995
   Cash paid during the period for:
     Interest                                    $     6,307 $    45,242


The accompanying notes are an integral part of these consolidated 
financial statements

<PAGE>

                   HEARTLAND GROUP OF COMPANIES, INC.
                NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                               MAY 31, 1996


(1)  ORGANIZATION AND NATURE OF BUSINESS

     Heartland Group of Companies, Inc. (the Company or HGC) is a Florida
     corporation incorporated in April, 1990.  The Company was organized for 
     the purpose of investing in financial services companies (such as stock
     brokerage companies) as well as trading and investing in minority 
     interests of independent bank stocks.  

     Buckeye Bancstocks, Inc., an Ohio corporation established in 1977, is a 
     wholly-owned subsidiary of HGC and acts as an intrastate broker-dealer
     trading primarily in Ohio bank stocks.

     Heartland Advisory Group, Inc. (HAG), an Ohio corporation, a wholly-owned
     subsidiary of HGC, is a registered investment advisor and provides
     money management services to its customers.  

     Banc Stock Financial Services, Inc. (BSFS), an Ohio corporation, is a 
     wholly-owned subsidiary of HAG and is an NASD registered broker-dealer
     specializing in the trading of bank stocks and other investment 
     vehicles.  BSFS is also registered with the Securities  and Exchange 
     Commission  and the securities commissions of fourteen states, including 
     Ohio.  BSFS trades securities on a fully-disclosed basis and clears 
     customer transactions through an unaffiliated broker-dealer which also 
     maintains the customer accounts.  BSFS derives a significant portion of 
     its revenues from providing private portfolio management and brokerage 
     services.

(2)  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

     The preparation of financial statements in conformity with generally 
     accepted accounting principles requires management to make estimates and
     assumptions that affect the reported amounts of assets and liabilities 
     and the reported amounts of revenues and expenses for the period.  
     Actual results could differ from those estimates.

     The following is a summary of the Company's significant accounting 
     policies:
<PAGE>
     Principles of Consolidation
     
     The accompanying consolidated financial statements include the 
     operations of HGC, Buckeye Bancstocks, HAG and BSFS.  All intercompany
     transactions and balances have been eliminated in consolidation.

     Cash

     The Company has defined cash as demand deposits and money market
     accounts.

     Valuation of Securities Owned

     Bank securities and related options traded on national securities
     markets and securities not traded on national securities markets, but 
     with readily ascertainable market values, are valued at market value.  
     Other bank securities for which market quotations are not readily 
     available, due to infrequency of transactions, are valued at fair value 
     as determined in good faith by the management of the Company.  Realized 
     and unrealized gains and losses are included in principal transactions.

     The investment in The Banc Stock Exchange of America (BSA) is valued by
     management based on the tangible net book value per share of BSA.

     Property and Equipment

     Property and equipment is carried at cost less accumulated depreciation. 
     Depreciation is calculated using the straight-line method over the
     estimated lives of five to seven years.

     Goodwill

     The excess purchase price over the fair market value of the net assets 
     acquired from Buckeye Bancstocks and BSFS is being amortized on a
     straight line basis over 20 years.

     Revenues

     Securities transactions and commissions are accounted for on the trade 
     date basis.  Dividend income is recorded on the ex-dividend date and
     interest income is accrued as earned.  Realized gains and losses from 
     sales of securities are determined utilizing the first-in, first-out 
     method (FIFO).

     Earnings Per Share

     Primary and fully diluted earnings per common share were computed by 
     dividing net income by the weighted average number of shares of common
     stock outstanding during the periods.

     Fair Value of Financial Instruments

     Substantially all of the Company's financial instruments, except
     shares of The Banc Stock Exchange of America,  are carried at fair value or
     amounts approximating fair value.  Assets, including cash, receivables 
     and investments are carried at amounts which approximate fair value.  
     Similarly, liabilities, including margin accounts payable to 
     broker-dealers, accounts payable and accrued expenses are carried at 
     amounts approximating fair value.

     The Banc Stock Exchange of America is a Development Stage Enterprise. 
     Because there are no quoted market prices and there are no established 
     cash flows, a reasonable estimate of fair value could not be made
     without incurring excessive costs.  The investment in BSA is carried at 
     tangible book value in the Consolidated Statement of Financial 
     Condition.  BSA is more fully discussed in Note 6, Related Party 
     Transactions.
 
(3)  CAPITAL STOCK

     Common Stock

     Commencing December 1, 1991, shares of Class C common stock 
     automatically convert to Class A common stock at an annual rate of 10% 
     of the original amount issued. The Class C common shares are subordinate 
     to Class A common stock in that Class A common stock has a liquidation
     preference over the Class C common stock equal to $1.50 per share. In all
     other respects, Class A and Class C common stock have equal rights.
 
     Treasury Stock

     As of May 31, 1996, Buckeye Bancstocks held 206,240 HGC Class A shares.
     These shares are treated as treasury stock for financial reporting
     purposes.
<PAGE>
     
     Authorization of Preference Stock

     The Company's Articles of Incorporation authorize the issuance of
     50,000,000 shares of "blank check" preference stock with such 
     designations, rights and preferences as may be determined from time to 
     time by the Company's Board of Directors.  The Board of Directors is 
     empowered, without shareholder approval, to issue preference stock with 
     dividend, liquidation, conversion, voting, or other rights which could 
     adversely affect the voting or other rights of the holders of the 
     common stock.  

(4)  SECURITIES OWNED

     Marketable equity securities at May 31, 1996 consist of bank stocks at 
     market value, as follows:

       Traded on national securities markets               $4,268,043
       Not traded on national securities               
         markets, but with readily ascertainable
         market value                                       2,123,473

               Total marketable equity            
                 securities                                 $6,391,516

     The Company, at any given time, may have a significant amount of its 
     securities owned and related income generated from a few specific bank
     stocks.  As of May 31, 1996 the Company had investments in one bank stock
     amounting to 12% of its marketable equity securities.

     Securities not readily marketable include securities for which there is 
     no market on a securities exchange and no independent publicly quoted
     market.  These securities at May 31, 1996 were as follows:

                                          Fair Value           Cost

     Banc Stock Exchange of America           $  450,510       $ 75,000

     Bank stocks not readily marketable           793,981       664,490
 
                                                $1,244,491     $739,490
                                           
                                          
     As of May 31, 1996, the Company had investments in three bank stocks
     amounting to 43%, 17%, and 12%, respectively, of its Bank Stocks not 
     readily marketable.


(5)  MARGIN ACCOUNTS PAYABLE TO BROKER-DEALERS

     The Company maintains margin account balances due to unaffiliated 
     broker-dealers bearing interest at variable rates which averaged 7.7% at
     May 31, 1996.  These margin accounts are secured by the respective
     securities held by broker-dealers.  The market value of the securities 
     held as collateral was $3,613,822 at May 31, 1996.

(6)  RELATED PARTY TRANSACTIONS

     Receivables from Officer

     At May 31, 1996, the Company has a demand note receivable from a former
     officer which is collateralized by stock of HGC.  Under a Trust
     established by this former officer, collateralized stock is being 
     liquidated to repay the debt.  In addition, the Company has accounts 
     receivable due from officers and affiliates which are non-interest 
     bearing.

     Securities Transactions

     The Company purchases from and sells securities owned to The Banc Stock
     Exchange of America (BSA) at the prevailing market price at the time of 
     the transaction.  However, there were no purchases from or sales to
     BSA for the quarters ended May 31, 1996 or 1995.

     Operating Expenses

     The Company and BSA are under common management.  Certain expenses are
     paid by the Company and allocated to BSA based upon predetermined
     percentages as approved by the officers of the Companies.  Operating 
     expenses in the allocation are primarily salaries and benefits.  Total 
     expenses allocated to BSA were $20,230 and $22,487 for the quarters 
     ended May 31, 1996 and 1995, respectively.
<PAGE>
     Banc Stock Exchange of America

     In 1992 The Banc Stock Exchange of America (BSA) was organized to study
     the feasibility of establishing a stock exchange specializing in bank
     stocks. Most likely, the initial structure of the exchange will be an 
     electronic information exchange.   BSA is under common management with 
     HGC.  HGC currently holds 16% of the outstanding Class A shares of BSA.  
     HGC values their investment in BSA at BSA's tangible net book value.  
     BSA's primary asset is a portfolio of bank stocks.

(7)  INCOME TAXES

     The Company files a consolidated Federal income tax return.  It is the 
     policy of the Parent to allocate the consolidated tax provision to 
     subsidiaries as if each subsidiary's tax liability or benefit were 
     determined on a separate company basis.  As part of the consolidated 
     group, subsidiaries transfer to the Parent their current Federal tax 
     liability or assets.
     
     There are no consolidated tax provisions for the quarters ended May 31, 
     1996 and 1995, due to utilization of NOL carryforwards.

     As of February 29, 1996, the Company and its subsidiaries had deferred 
     tax liabilities of approximately $660,000.  Deferred tax liabilities 
     result from differences in bases of assets and liabilities for financial 
     reporting and income tax purposes.  The bases differences are 
     attributable to temporary differences related to unrealized gains, which
     are not taxable until realized, for non-broker-dealer entities and the 
     application of tax mark to market rules for broker-dealer subsidiaries.

     As of February 29, 1996 the Company and its subsidiaries had net
     operating loss (NOL) carryforwards for tax purposes of approximately
     $3,500,000 resulting in a deferred tax benefit of approximately 
     $1,230,000.  These NOL's will expire in 2002 through 2010.  Any future 
     changes in control may limit the availability of NOL carryforwards. The 
     net deferred benefit related to the net operating loss carryforwards has 
     been fully offset by a valuation allowance of $570,000.
<PAGE>
(8)  OPERATING LEASES

     The Company leases certain facilities, vehicles and office equipment 
     under operating leases.  Total lease expenses were approximately
     $95,000 in fiscal year 1996 and $105,000 in 1995. The future minimum 
     lease payments under these leases are as follows:

                                          Amount
                    1997                $ 65,000
                    1998                  52,000
                    1999                  34,000
                                        $151,000

(9) EMPLOYEE INCENTIVE PLANS

     Incentive Compensation Plan

     In August 1994, the Company amended the Heartland Incentive Compensation
     Plan (the Plan).  All full-time executive employees of the Company are 
     eligible to participate in the Plan.  The Plan provides that a bonus 
     fund will be established in an amount equal to 20% of the pre-tax 
     realized profits of the Company in excess of a 15% pre-tax return on 
     equity.  The amount of the bonus fund will be calculated each fiscal 
     quarter on a cumulative basis.  The allocation of the bonus fund is to 
     be made by the Executive Committee of the Board of Directors.

     Stock Option Plan

     In September 1994, shareholders approved the 1993 Non-Qualified and
     Incentive Stock Option Plan. The Plan authorizes the grant of options to
     purchase an aggregate of 1,000,000 shares of the Company's Class A Common
     Stock.  The Plan provides that the Board of Directors, or a committee 
     appointed by the Board, may grant options and otherwise administer the
     Option Plan.  The exercise price of each incentive stock option or 
     non-qualified stock option must be at least 100% of the fair market 
     value of the Class A Shares at the date of grant, and no such option may 
     be exercisable for more than 10 years after the date of grant.  However, 
     the exercise price of each incentive stock option granted to any 
     shareholder possessing more than 10% of the combined voting power of all
     classes of capital stock of the Company on the date of grant must not be
     less than 110% of the fair market value on that date, and no such option
     may be exercisable more than 5 years after the date of grant.

     Effective September 28, 1995, the following options and warrants were 
     granted under this plan with a ten year term and exercise price of 
     $2.875.

     (a)  154,000 non-qualified stock options granted to employees with 
     immediate vesting.

     (b)  55,000 non-qualified stock options granted to brokers with
     immediate vesting.

     (c)  145,000 non-qualified stock options granted to brokers, vesting 
     over five years.

     (d)  121,000 qualified stock options granted to employees, vesting
     over five years.

     (e)  105,000 stock warrants granted to directors and an officer with 
     immediate vesting.

     Effective February 29, 1996, 25,000 options were granted under this plan
     to the President of the Company with a ten year term and exercise price 
     of $2.875.

     Statement of Financial Accounting Standards (FAS) 123, Accounting for 
     Stock-Based Compensation, is effective for the Company's fiscal year
     ending February 28, 1997.  The Company has not decided whether to adopt 
     the cost recognition provisions of FAS 123 and the effect of adopting 
     the cost recognition provisions has not been determined.

(10) REGULATORY REQUIREMENTS

     BSFS is subject to the uniform net capital rule of the Securities and
     Exchange Commission (Rule 15c3-1), which requires that the ratio of
     "aggregate indebtedness" to "net capital" not exceed 15 to 1 (as those 
     terms are defined by the Rule).  BSFS had net capital of $401,181 as of
     May 31, 1996, which was in excess of its required minimum net capital of
     $100,000.  The  ratio of aggregate indebtedness to net capital was .08 
     to 1 as of May 31, 1996.  BSFS is also subject to regulations of the 
     District of Columbia and fourteen states in which it is registered as a
     licensed broker-dealer.  

     Buckeye Bancstocks is required by the Ohio Division of Securitiesto 
     maintain an "allowable net worth" of $25,000.  HGC has guaranteed this
     allowable net worth.

     HAG is a Registered Investment Advisor and is subject to regulation by 
     the SEC pursuant to the Investment Advisors Act of 1940.

(11) CONCENTRATIONS OF CREDIT RISK AND FINANCIAL INSTRUMENTS WITH   
       OFF-BALANCE SHEET RISK

     The Company's NASD broker-dealer subsidiary under the correspondent
     agreement with its clearing broker, has agreed to indemnify the
     clearing broker from damages or losses resulting from customer 
     transactions.  The Company is, therefore, exposed to off-balance sheet 
     risk of loss in the event that customers are unable to fulfill 
     contractual obligations.  The Company manages this risk by requiring 
     customers to have sufficient cash in their account before a buy order is
     executed and to have the subject securities in their account before a 
     sell order is executed.  The Company has not incurred any losses from
     customers unable to fulfill contractual obligations.

     In the normal course of business, the Company periodically sells
     securities not yet purchased (short sales) for its own account and 
     writes options.  The establishment of short positions and option 
     contracts expose the Company to off-balance sheet market risks in the 
     event prices change, as the Company may be obligated to cover such 
     positions at a loss.  A short security position does not expose the 
     Company to credit risk since the counterparty is not obligated to 
     perform.  At May 31, 1996, the Company had no short security positions. 
     
     At May 31, 1996, the Company had no option contracts.  When the Company
     writes option contracts the market risk is usually hedged by
     countervailing contracts which limit the off-balance sheet market risk 
     to an amount established by management.  The option written does not 
     expose the Company to credit risk since the counterparty is not 
     obligated to perform.

     The Company's risk of loss in the event of counterparty default is
     limited to the fair value or the replacement cost on contracts in which 
     the counterparty fails to perform.  The Company further limits its 
     exposure to loss on option contracts by only contracting with Options 
     Clearing Corporation as the counterparty.  The Company did not 
     experience any credit losses due to the failure of any counterparties 
     to perform during the quarter ended May 31, 1996.  Senior management of 
     the Company is responsible for reviewing trading positions, exposures, 
     profits and losses, trading strategies and hedging strategies on a
     daily basis.

     The Company's significant industry concentrations, which arises within 
     its normal course of business activities, are with financial institutions
     for bank securities transactions and with Options Clearing Corporation 
     for option contracts.  Significant concentrations of financial 
     instruments are in Midwest and California bank stocks.


ITEM 2:   Management's Discussion and Analysis of Financial Condition and
          Results of Operations

Quarter Ended May 31, 1996, Compared to the Quarter Ended May 31, 1995

Revenues for the quarter ended May 31, 1996 increased to $666,897 compared to
$408,566 for the quarter ended May 31, 1995, an increase of 63%. This increase
results primarily from increases in revenue from principal transactions and 
commission and management fee revenue.  

Revenues from principal transactions involving the trading portfolio were 
$400,783 for the quarter ended May 31, 1996 compared to 239,706 for the 
quarter ended May 31, 1995, an increase of 67%.  This represents an annual 
rate of return on the average portfolio of 27% for the quarter ended May 31, 
1996 compared to 13% for the quarter ended May 31, 1995 due to increases in 
market values.

Banc Stock Financial Services, Inc. (BSFS), the Company's NASD broker-dealer
subsidiary, generated commission revenue of $238,040 for the quarter ended 
May 31, 1996 compared to $125,601 for the quarter ended May 31, 1995, an
increase of 89%.  BSFS continues to make a concerted effort to increase its 
level of business activity, especially portfolio management services.

In 1992 the Banc Stock Exchange of America, Inc. (BSA) was organized to study 
the feasibility of establishing a stock exchange specializing in bank stocks. 
BSA is separately owned but under common management with the Company.  The 
Company currently holds 16% of the outstanding common stock of BSA.  The
Company values its investment in BSA at BSA's tangible net book value since 
BSA is a development stage enterprise.  The unrealized loss on this 
investment was $2,930 for the quarter ended May 31, 1996 compared to an 
unrealized loss of $5,240 for the quarter ended May 31, 1995.  These losses 
in BSA's tangible net book value results from BSA spending more on its 
feasibility study than it earned from principal transactions involving its 
portfolio of bank stocks.

Operating expenses for the quarter ended May 31, 1996 decreased to $415,642
compared to $491,305 for the quarter ended May 31, 1995, a decrease of 15%. 
Brokers' commission expenses increased to $120,495 for the quarter ended May 
31, 1996 compared to $41,976 for the quarter ended May 31, 1995, an increase 
of 187%.  This increase reflects management's decision to increase
commissions paid to brokers to provide incentives to increase the level of 
business activity.  Salaries, benefits, and payroll taxes decreased to 
$95,670 for the quarter ended May 31, 1996 compared to $103,367 for the 
quarter ended May 31, 1995, a decrease of 7%.  This decrease reflects 
management restructuring which occurred in May 1995.  Interest expense 
decreased to $6,307 for the quarter ended May 31, 1996 compared to $45,242 
for the quarter ended May 31, 1995, a decrease of 86%.  This decrease was
achieved by reducing margin positions with broker-dealers and by repaying 
bank debt in August 1995.  General and administrative expenses decreased to
$193,170 for the quarter ended May 31, 1996 compared to $300,720 for the 
quarter ended May 31, 1995, a decrease of 36%.  This decrease is primarily 
the result of reductions in fees for professional services and the 
elimination of certain promotional programs in conjunction with the 
management restructuring effective in May, 1995.

Liquidity and Capital Resources

Approximately 10% of the value of the Company's trading portfolio is
comprised of small bank stocks which are thinly traded and there can be no
assurance that active markets will develop.  The failure of such markets to 
develop could negatively affect the Company's operations and financial 
condition.  Approximately 90% of the Company's trading portfolio is readily 
marketable, providing a high degree of liquidity.  Investments in bank 
securities traded on national securities markets and securities not traded on
national securities markets, but with readily ascertainable market values are
valued at market value.  Other bank securities for which market quotations 
are not readily available, due to infrequency of transactions, are valued at 
fair value as determined in good faith by management of the Company.  While
management employs objective criteria to ascertain these values, there is no
independent benchmark by which the values assigned by management can be 
judged.

As of May 31, 1996 the Company had working capital of approximately $7,465,000
compared to approximately $6,400,000 as of May 31, 1995.  Working capital
includes cash, securities owned and accounts and notes receivable, net of all
liabilities.  The Company has no long term debt.

The Company's NASD broker-dealer subsidiary under the correspondent agreement
with its clearing broker, has agreed to indemnify the clearing broker from 
damages or losses resulting from customer transactions.  The Company is,
therefore, exposed to off-balance sheet risk of loss in the event that 
customers are unable to fulfill contractual obligations.  The Company manages
this risk by requiring customers to have sufficient cash in their account 
before a buy order is executed and to have the subject securities in their 
account before a sell order is executed.  The Company has not incurred any 
losses from customers unable to fulfill contractual obligations.

In the normal course of business, the Company periodically sells securities 
not yet purchased (short sales) for its own account and writes options.  The
establishment of short positions and option contracts expose the Company to
off-balance sheet market risks in the event prices change, as the Company may
be obligated to cover such positions at a loss.

At May 31, 1996 the Company had no short security positions.  Short security
positions do not expose the Company to credit risk since the counterparty is 
not obligated to perform.

At May 31, 1996 the Company had not written any option contracts.  Short 
option positions do not expose the Company to credit risk since the
counterparty is not obligated to perform.

The Company did not own any options as of May 31, 1996.  The Company did not
experience any credit losses due to the failure of any counterparties to
perform during the quarter ended May 31, 1996.  Senior management of the
Company is responsible for reviewing trading positions, exposures, profits 
and losses, trading strategies and hedging strategies on a daily basis.

The Company's most significant industry concentration, which arises within 
its normal course of business activities, is with financial institutions for 
bank securities transactions and with Options Clearing Corporation for option
contracts.  The most significant concentration of financial instruments is in
Midwest and California bank stocks and option contracts in bank indices.

Historically, the operations of the Company have been funded by returns on
investments, raising of capital, and limited bank financing.  Management 
believes that the Company's existing resources, including available cash and 
cash provided by operating activities, will be sufficient to satisfy its 
working capital requirements in the foreseeable future.  However, no 
assurance can be given that additional funds will not be required.  To the 
extent that returns on investments are less than or expenses are greater than
anticipated, the Company may be required to reduce its activities, liquidate 
inventory or seek additional financing.  This financing may not be available
on acceptable terms, if at all.  No significant capital expenditures are
expected in the foreseeable future, except that the Company is committed to
upgrading its portfolio management software.  The license fee, installation 
consulting and sales taxes for this software will cost $36,000 with an annual
maintenance fee of $6,000.  Working capital will be used to fund these 
expenditures.

Impact of Inflation and Other Factors

The Company's operations have not been significantly affected by inflation.  
The Revenue Reconciliation Act of 1993 includes Mark-to-Market Rules
which essentially require dealers in securities to include unrealized gains 
on the trading portfolio, in taxable income for income tax purposes.  The 
Revenue Reconciliation Act of 1993 was effective for the Company's tax year 
beginning March 1, 1993.  Unrealized gains on inventory as of February 28, 
1993 will be reported as taxable income over five years.  Securities held for
investment rather than inventory are not subject to the Mark-to- Market 
Rules.  In light of the Company's net operating loss carried forward, the 
Mark-to-Market Rules currently are not expected to have a significant impact
on operations.  However, after the net operating loss carried forward, 
currently available to the Company, is fully utilized, these Rules could have
a materially adverse impact on the Company's cash flow.

<PAGE>
            HEARTLAND GROUP OF COMPANIES, INC. AND SUBSIDIARIES

                                  PART II

                             OTHER INFORMATION

Item 1.  Legal Proceedings -                      None

Item 2.  Changes in Securities -                  None

Item 3.  Defaults Upon Senior Securities -        None

Item 4.  Submission of Matters to a Vote of
        Security Holders -                        None           
          
Item 5.  Other Information -                      None

Item 6.  Exhibits and Reports on Form 8-K
       a)  Furnish the exhibits required by 
            Item 601 of Regulation S-B -          None

       b)  Reports on Form 8-K -                  None

<PAGE>
                                SIGNATURES

In accordance with the requirements of the Exchange Act, the registrant 
caused this report to be signed on its behalf by the undersigned, thereunto 
duly authorized.

                  HEARTLAND GROUP OF COMPANIES, INC.  
            
                             (Registrant)


Date      July 3, 1996                  /S/ Michael E. Guirlinger        
  
                                        Michael E. Guirlinger
                                        President, Treasurer and Chief
                                        Executive Officer




Date      July 3, 1996                  /S/ Jeffrey C. Barton             
   
                                        Jeffrey C. Barton
                                        Chief Financial Officer
WARNING: THE EDGAR SYSTEM ENCOUNTERED ERROR(S) WHILE PROCESSING THIS SCHEDULE.

<TABLE> <S> <C>

<ARTICLE>                     BD
<LEGEND>                      0
<NAME>                             0
<MULTIPLIER>                       1
<CURRENCY>                         U.S. DOLLARS
<PERIOD-START>                MAR-01-1996
<PERIOD-TYPE>                      QUARTER
<FISCAL-YEAR-END>                  FEB-28-1997
<PERIOD-END>                       MAY-31-1996
<EXCHANGE-RATE>                    1
<CASH>                             82,818
<RECEIVABLES>                      306,776
<SECURITIES-RESALE>           0
<SECURITIES-BORROWED>              0
<INSTRUMENTS-OWNED>           7,636,007
<PP&E>                             83,812
<TOTAL-ASSETS>                8,652,586
<SHORT-TERM>                       0
<PAYABLES>                         442,194
<REPOS-SOLD>                       0
<SECURITIES-LOANED>           0
<INSTRUMENTS-SOLD>            0
<LONG-TERM>                        0
              0
                        0
<COMMON>                      8,717,102
<OTHER-SE>                         (624,663)
<TOTAL-LIABILITY-AND-EQUITY>       8,652,586
<TRADING-REVENUE>                  400,783
<INTEREST-DIVIDENDS>               31,004
<COMMISSIONS>                 180,690
<INVESTMENT-BANKING-REVENUES> 0
<FEE-REVENUE>                      57,350
<INTEREST-EXPENSE>                 6,307
<COMPENSATION>                95,670                   
<INCOME-PRETAX>                    251,256
<INCOME-PRE-EXTRAORDINARY>         251,256
<EXTRAORDINARY>                    0
<CHANGES>                     0
<NET-INCOME>                       251,256
<EPS-PRIMARY>                      .03
<EPS-DILUTED>                      .03

</TABLE>


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