HEARTLAND GROUP OF COMPANIES INC
10QSB, 1996-10-11
SECURITY BROKERS, DEALERS & FLOTATION COMPANIES
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                    U.S. Securities and Exchange Commission
                           Washington D.C. 20549

                                Form 10-QSB

QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES
     EXCHANGE ACT OF 1934
  For the quarterly period ended            August 31, 1996              

     Commission file number        33-65292C                    

            HEARTLAND GROUP OF COMPANIES, INC.                 
          (Exact name of small business issuer as 
               specified in its charter)

           FLORIDA                     65-0190407                            
   (State of incorporation)        (IRS Employer Identification No.)

             6230 BUSCH BOULEVARD, COLUMBUS, OHIO  43229               
              (Address of principal executive offices)

                             (614) 848-5100                             
                        (Issuer's telephone number)

  Check whether the issuer (1) filed all reports required to be filed by
Section 13 or 15(d) of the Exchange Act during the past 12 months (or for 
such shorter period that the registrant was required to file such reports), 
and (2) has been subject to such filing requirements for the past 90 days.
Yes  X     No        

  State the number of shares outstanding of each of the issuer's classes of 
common equity, as of September 30, 1996:
     CLASS                              NUMBER OF SHARES
Class A shares, No Par Value                 7,811,677
Class C shares, No Par Value                   600,000

         TRADITIONAL SMALL BUSINESS DISCLOSURE FORMAT (CHECK ONE)

     Yes     X                               No                   


            HEARTLAND GROUP OF COMPANIES, INC. AND SUBSIDIARIES

                                   INDEX

                                                          PAGE

Part I Financial Information:                       

     Item 1.  Consolidated Financial Statements             3-7

     Notes to Consolidated Financial Statements             8-17

     Item 2.   Management's Discussion and Analysis
               of Financial Condition and Results of
               Operations                                   18-23

Part II Other Information:

     Item  1 through Item 6                                 24

Signatures                                                  25

            HEARTLAND GROUP OF COMPANIES, INC. AND SUBSIDIARIES

                                  PART I

                           FINANCIAL INFORMATION

ITEM 1.   Financial Statements

The accompanying consolidated financial statements of Heartland Group of 
Companies, Inc. are unaudited but, in the opinion of management, reflect all 
adjustments (which include only normal recurring accruals) necessary to 
present fairly such information for the periods and at the dates indicated 
and to make the consolidated financial statements not misleading.  The 
results of operations for the six months ended August 31, 1996 may not be 
indicative of the results of operations for the year ending February 28, 1997.
Since the accompanying consolidated financial statements have been prepared in 
accordance with Item 310 of Regulation S-B, they do not contain all 
information and footnotes normally contained in annual consolidated financial 
statements; accordingly, they should be read in conjunction with the 
consolidated financial statements and notes thereto appearing in the 
Company's Annual Report.

HEARTLAND GROUP of COMPANIES, INC. and SUBSIDIARIES
CONSOLIDATED STATEMENT OF FINANCIAL CONDITION
AS OF AUGUST 31, 1996
(UNAUDITED)

ASSETS
Cash                                                        $     94,479
Securities owned:
  Marketable equity securities, at market value                6,759,275
  Not readily marketable equity securities
    Banc Stock Exchange of America, at tangible net book value   457,410
    Other, at estimated fair value                               876,123
Accounts receivable:
  Brokers and other                                               13,896
  Affiliates                                                      18,494
  Pending securities settlements                                 100,866
Notes and interest receivable:
  Former officer                                                  62,661
  Brokers                                                        121,174
Property & equipment, net of accumulated depreciation $159,300   100,905
Goodwill, net of accumulated amortization of $176,416            453,465
Deposits and other                                                85,750

    Total assets                                            $  9,144,497

LIABILITIES

Margin accounts payable to broker-dealers                   $    555,671

Accounts payable to broker-dealers and other                       6,176

Accrued expenses                                                 211,458

    Total liabilities                                            773,305

SHAREHOLDERS' EQUITY

Preference stock, 50,000,000 shares authorized,                    -
    none issued or outstanding
Common stock:                                                  
  Class A, no par value, 149,280,000 shares                    
    authorized, 8,114,762 shares issued
    and 7,811,677 shares outstanding                           9,102,556
  Class C, no par value, 600,000 shares
    authorized, issued and outstanding                                 -
  Treasury stock, at cost
    (303,085 Class A shares)                                    (385,454)
Retained deficit                                                (345,910)
                                                               
    Total shareholders' equity                                 8,371,192

    Total liabilities and shareholders' equity              $  9,144,497


The accompanying notes are an integral part of these consolidated financial 
statements



HEARTLAND GROUP of COMPANIES, INC. and SUBSIDIARIES
CONSOLIDATED STATEMENTS of OPERATIONS
FOR THE THREE MONTHS and SIX MONTHS ENDED AUGUST 31, 1996 and 1995

(UNAUDITED)




                                  6  Months Ended         3 Months Ended     
                               AUGUST 1996 AUGUST 1995 AUGUST 1996 AUGUST 1995
REVENUES:                                                                    
  Principal transactions:
     Trading portfolio          $  762,938 $  646,844 $  362,155 $  407,138  
     Banc Stock Exchange of America  3,970      8,640      6,900     13,880  
  Commission revenue               663,683    389,741    425,643    264,140  
  Agency Fees                       14,270       -        14,270       -
  Dividends                         66,278     73,836     44,705     36,877  
  Interest                          18,480     22,383      9,049     10,843  

     Total revenues              1,529,619  1,141,444    862,722    732,878  

EXPENSES:
  Brokers' commission              357,264    185,972    236,770    143,996  
  Salaries, benefits & payroll tax 185,145    205,144     89,475    101,777  
  Interest                          20,056     71,396     13,749     26,154  
  General and administrative       437,145    548,946    243,975    248,226  

     Total expenses                999,610  1,011,458    583,969    520,153  

INCOME  BEFORE TAXES               530,009    129,986    278,753    212,725  

INCOME TAX PROVISION                   -            -            -            -

NET INCOME                      $  530,009 $  129,986 $  278,753 $  212,725  

  WEIGHTED AVERAGED SHARES,
     COMMON AND COMMON
     STOCK EQUIVALENTS           8,411,677  8,401,547  8,411,677  8,410,250

  PRIMARY AND FULLY DILUTED
     EARNINGS 
     PER COMMON SHARE           $     0.06 $     0.02 $     0.03 $     0.03



The accompanying notes are an integral part of these consolidated financial 
statements



 HEARTLAND GROUP of COMPANIES, INC. and SUBSIDIARIES
 CONSOLIDATED STATEMENTS of CHANGES in SHAREHOLDERS' EQUITY
 FOR THE SIX MONTHS ENDED AUGUST 31, 1996



                                                       Retained
                                             Treasury  Earnings
                           Class A   Class C Stock     (Deficit)   Total

Balance February 29, 1996 $9,102,556    -   ($385,454) ($875,919) $7,841,183

Net income                     -        -        -       530,009     530,009


Balance August 31, 1996   $9,102,556    -    ($385,454) ($345,910) $8,371,192

                      
The accompanying notes are an integral part of these consolidated financial 
statements



HEARTLAND GROUP of COMPANIES, INC. and SUBSIDIARIES
CONSOLIDATED STATEMENTS of CASH FLOWS
FOR THE SIX MONTHS ENDED AUGUST 31, 1996 and 1995


                                                      1996        1995
CASH FLOWS FROM OPERATING ACTIVITIES:
   Net income                                    $   530,009 $   129,986        
   Adjustments to reconcile net income 
     to net cash provided by (used in) operating activities:
     Depreciation and amortization                    32,104      55,625        
     Unrealized gain on investment in Banc Stock 
       Exchange of America                            (3,970)     (8,640)       
     (Increase) decrease in certain assets-
       Accounts receivable                           (52,812)   (177,302)       
       Investments, net                           (1,335,172)  1,864,565        
       Other assets                                   (2,956)      3,864        
     Increase (decrease) in certain liabilities-
       Accounts payable to broker-dealers and other  (26,955)   (194,441)       
       Accrued expenses and other                     27,932       1,245        
       Securities sold under agreement to repurchase   -        (188,765)
       Securities sold, not yet purchased              -        (164,800)
         Net cash provided by (used in) operations  (831,819)  1,321,337     

CASH FLOWS FROM INVESTING ACTIVITIES:
   Collections of notes receivable                    36,300      90,979        
   Issuance of notes receivable                       (7,070)    (53,919)       
   Purchase of property and equipment                (28,989)    (20,089)       
         Net cash  provided by investing activities      241      16,971        

CASH FLOWS FROM FINANCING ACTIVITIES:
   Margin accounts payable to broker-dealers         498,843  (1,018,382)
   Sale of treasury stock                              -          30,830
   Repayment of bank debt                              -        (654,108)
   Advances from affiliates                          333,153     372,803        
   Advances to affiliates                           (311,277)   (133,728)
      Net cash (used) provided by financing          520,719  (1,402,585)  
NET DECREASE  IN CASH                               (310,859)    (64,277)    
CASH, BEGINNING OF PERIOD                            405,338     267,762       

CASH, END OF PERIOD                              $    94,479 $   203,485        


SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION:

                                                      1996        1995
   Cash paid during the period for:
     Interest                                    $    20,056 $    71,396


The accompanying notes are an integral part of these consolidated financial 
statements



HEARTLAND GROUP OF COMPANIES, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
AUGUST 31, 1996


(1)  ORGANIZATION AND NATURE OF BUSINESS

     Heartland Group of Companies, Inc. (the Company or HGC) is a Florida 
     corporation incorporated in April, 1990.  The Company was organized for 
     the purpose of investing in financial services companies (such as stock 
     brokerage companies) as well as trading and investing in minority 
     interests of independent bank stocks.  

     Buckeye Bancstocks, Inc., an Ohio corporation established in 1977, is a 
     wholly-owned subsidiary of HGC and an intrastate broker-dealer trading 
     primarily in Ohio bank stocks.

     Heartland Advisory Group, Inc. (HAG), an Ohio corporation, a wholly-
     owned subsidiary of HGC, is a registered investment advisor and is 
     licensed to provide money management services.
  
     Banc Stock Financial Services, Inc. (BSFS), an Ohio corporation, is a 
     wholly-owned subsidiary of HAG and is an NASD registered broker-dealer 
     specializing in the trading of bank stocks and other investment vehicles.
     BSFS is also registered with the Securities  and Exchange Commission  and 
     the securities commissions of sixteen states, including Ohio.  BSFS 
     trades securities on a fully-disclosed basis and clears customer 
     transactions through an unaffiliated broker-dealer which also maintains 
     the customer accounts.  BSFS derives a significant portion of its revenue 
     from providing private portfolio management and brokerage services.

(2)  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

     The preparation of financial statements in conformity with generally 
     accepted accounting principles requires management to make estimates and 
     assumptions that affect the reported amounts of assets and liabilities 
     and the reported amounts of revenues and expenses for the period.  Actual 
     results could differ from those estimates.

     The following is a summary of the Company's significant accounting 
     policies:

     Principles of Consolidation
     
     The accompanying consolidated financial statements include the 
     operations of HGC, Buckeye Bancstocks, HAG and BSFS.  All intercompany 
     transactions and balances have been eliminated in consolidation.

     Cash

     The Company has defined cash as demand deposits and money market 
     accounts.

     Valuation of Securities Owned

     Bank securities and related options traded on national securities 
     markets and securities not traded on national securities markets, but 
     with readily ascertainable market values, are valued at market value.  
     Other bank securities for which market quotations are not readily 
     available, due to infrequency of transactions, are valued at fair value 
     as determined in good faith by the management of the Company.  Realized 
     and unrealized gains and losses are included in principal transactions.

     The Banc Stock Exchange of America (BSA) is establishing an electronic 
     information exchange.  BSA is under common management with HGC.  HGC 
     currently holds 16% of the outstanding Class A shares of BSA.  HGC values 
     their investment in BSA at BSA's tangible net book value.  BSA's primary 
     asset is a portfolio of bank stocks.

     Property and Equipment

     Property and equipment is carried at cost less accumulated depreciation.  
     Depreciation is calculated using the straight-line method over the 
     estimated lives of five to seven years.

     Goodwill

     The excess purchase price over the fair market value of the net assets 
     acquired from Buckeye Bancstocks and BSFS is being amortized on a 
     straight line basis over 20 years.

     Revenues

     Securities transactions and commissions are accounted for on the trade 
     date basis.  Dividend income is recorded on the ex-dividend date and 
     interest income is accrued as earned.  Realized gains and losses from 
     sales of securities are determined utilizing the first-in, first-out 
     method (FIFO).

     Earnings Per Share

     Primary and fully diluted earnings per common share were computed by 
     dividing net income by the weighted average number of shares of common 
     stock outstanding during the periods.

     Fair Value of Financial Instruments

     Substantially all of the Company's financial instruments, except shares 
     of The Banc Stock Exchange of America,  are carried at fair value or 
     amounts approximating fair value.  Assets, including cash, receivables 
     and investments are carried at amounts which approximate fair value.  
     Similarly, liabilities, including margin accounts payable to broker- 
     dealers, accounts payable and accrued expenses are carried at amounts 
     approximating fair value.

     The Banc Stock Exchange of America is a Development Stage Enterprise.  
     Because there are no quoted market prices and there are no established 
     cash flows, a reasonable estimate of fair value could not be made without 
     incurring excessive costs.  The investment in BSA is carried at tangible 
     book value in the Consolidated Statement of Financial Condition.
 
(3)  CAPITAL STOCK

     Common Stock

     Commencing December 1, 1991, shares of Class C common stock 
     automatically convert to Class A common stock at an annual rate of 10% 
     of the original amount issued. The Class C common shares are subordinate 
     to Class A common stock in that Class A common stock has a liquidation 
     preference over the Class C common stock equal to $1.50 per share. In 
     all other respects, Class A and Class C common stock have equal rights.
 
     Treasury Stock

     As of August 31, 1996, Buckeye Bancstocks held 206,240 HGC Class A 
     shares. These shares are treated as treasury stock for financial 
     reporting purposes.

     Authorization of Preference Stock

     The Company's Articles of Incorporation authorize the issuance of 
     50,000,000 shares of "blank check" preference stock with such 
     designations, rights and preferences as may be determined from time to 
     time by the Company's Board of Directors.  The Board of Directors is 
     empowered, without shareholder approval, to issue preference stock with 
     dividend, liquidation, conversion, voting, or other rights which could 
     adversely affect the voting or other rights of the holders of the common 
     stock.  

(4)  SECURITIES OWNED

     Marketable equity securities at August 31, 1996 consist of bank stocks 
     at market value, as follows:

       Traded on national securities markets       $4,313,948
       Not traded on national securities               
         markets, but with readily ascertainable
         market value                               2,445,327

               Total marketable equity            
                 securities                        $6,759,275

     The Company, at any given time, may have a significant amount of its 
     securities owned and related income generated from a few specific bank 
     stocks.  As of August 31, 1996 the Company had investments in one bank 
     stock amounting to 13% of its marketable equity securities.

     Securities not readily marketable include securities for which there is 
     no market on a securities exchange and no independent publicly quoted 
     market.  These securities at August 31, 1996 were as follows:

                                             Value        Cost

     Banc Stock Exchange of America       $  457,410    $ 75,000

     Bank stocks not readily marketable      876,123     746,159

                                           $1,333,533   $821,159
                                           
                                          
     As of August 31, 1996, the Company had investments in two bank stocks 
     amounting to 42% and 15%, of its Bank stocks not readily marketable.

(5)  MARGIN ACCOUNTS PAYABLE TO BROKER-DEALERS

     The Company maintains margin account balances due to unaffiliated 
     broker-dealers bearing interest at variable rates which averaged 7.5% 
     at August 31, 1996.  These margin accounts are secured by the respective 
     securities held by broker-dealers.  The market value of the securities 
     held by broker-dealers was $3,330,535 at August 31, 1996.

(6)  RELATED PARTY TRANSACTIONS

     Receivables from Officer

     At August 31, 1996, the Company has a demand note receivable from a 
     former officer which is collateralized by stock of HGC.  Under a Trust 
     established by this former officer, collateralized stock will be 
     liquidated to repay the debt.  In addition, the Company has accounts 
     receivable due from a former officer and affiliates which are non-
     interest bearing.

     Securities Transactions

     The Company purchases from and sells securities owned, to BSA at the 
     prevailing market price at the time of the transaction.  For the six 
     months ended August 31, 1996 the Company made purchases of $33,875 from 
     BSA and sales of $239,042 to BSA.  There were no purchases from or sales 
     to BSA for the six months ended August 31, 1995.

     Operating Expenses

     The Company and BSA are under common management.  Certain expenses are 
     paid by the Company and allocated to BSA based upon predetermined 
     percentages as approved by the officers of the Companies.  Operating 
     expenses in the allocation are primarily salaries and benefits.  Total 
     expenses allocated to BSA were $40,006 and $45,380 for the six months 
     ended August 31, 1996 and 1995, respectively.

(7)  INCOME TAXES

     The Company files a consolidated Federal income tax return.  It is the 
     policy of the Parent to allocate the consolidated tax provision to 
     subsidiaries as if each subsidiary's tax liability or benefit were 
     determined on a separate company basis.  As part of the consolidated 
     group, subsidiaries transfer to the Parent their current Federal tax 
     liability or assets.
     
     There are no consolidated tax provisions for the six months ended 
     August 31, 1996 and 1995, due to utilization of NOL carryforwards, for 
     which a valuation allowance had been previously provided.

(8)  OPERATING LEASES

     The Company leases certain facilities, a vehicle and office equipment 
     under operating leases.  Total lease expenses were approximately $45,000 
     for the six months ended August 31, 1996 and $48,000 for the six months 
     ended August 31, 1995. The future minimum lease payments under these 
     leases are as follows:

                                                       Amount
          Year ending February 29, 1998              $  58,000
          Year ending February 28, 1999                 13,000
                                                     $  71,000

(9) EMPLOYEE INCENTIVE PLANS

     Incentive Compensation Plan

     In August 1994, the Company amended the Heartland Incentive 
     Compensation Plan (the Plan).  All full-time executive employees of the 
     Company are eligible to participate in the Plan.  The Plan provides that 
     a bonus fund will be established in an amount equal to 20% of the pre-tax 
     realized profits of the Company in excess of a 15% pre-tax return on 
     equity.  The amount of the bonus fund will be calculated each fiscal 
     quarter on a cumulative basis.  The allocation of the bonus fund is to 
     be made by the Executive Committee of the Board of Directors.

     Stock Option Plan

     In September 1994, shareholders approved the 1993 Non-Qualified and 
     Incentive Stock Option Plan. The Plan authorizes the grant of options to 
     purchase an aggregate of 1,000,000 shares of the Company's Class A 
     Common Stock.  The Plan provides that the Board of Directors, or a 
     committee appointed by the Board, may grant options and otherwise 
     administer the Option Plan.  The exercise price of each incentive stock 
     option or non-qualified stock option must be at least 100% of the fair 
     market value of the Class A Shares at the date of grant, and no such 
     option may be exercisable for more than 10 years after the date of
     grant.  However, the exercise price of each incentive stock option 
     granted to any shareholder possessing more than 10% of the combined 
     voting power of all classes of capital stock of the Company on the date 
     of grant must not be less than 110% of the fair market value on that 
     date, and no such option may be exercisable more than 5 years after the 
     date of grant.

     Effective September 28, 1995, the following options and warrants were 
     granted under this plan with a ten year term and exercise price of 
     $2.875.

     (a)  154,000 non-qualified stock options granted to employees with 
     immediate vesting.

     (b)  55,000 non-qualified stock options granted to brokers with 
     immediate vesting.

     (c)  145,000 non-qualified stock options granted to brokers, vesting 
     over five years.

     (d)  121,000 qualified stock options granted to employees, vesting over 
     five years.

     (e)  105,000 stock warrants granted to directors and an officer with 
     immediate vesting.

     Effective February 29, 1996, 25,000 options were granted under this plan 
     to the President of the Company with a ten year term and exercise price 
     of $2.875.

     Statement of Financial Accounting Standards (FAS) 123, Accounting for 
     Stock-Based Compensation, is effective for the Company's fiscal year 
     ending February 28, 1997.  The Company has not decided whether to adopt 
     the cost recognition provisions of FAS 123 and the effect of adopting 
     the cost recognition provisions has not been determined.

(10) REGULATORY REQUIREMENTS

     BSFS is subject to the uniform net capital rule of the Securities and 
     Exchange Commission (Rule 15c3-1), which requires that the ratio of 
     "aggregate  indebtedness" to "net capital" not exceed 15 to 1 (as those 
     terms are defined by the Rule).  BSFS had net capital of $639,725 as of 
     August 31, 1996, which was in excess of its required minimum net capital 
     of $100,000.  The ratio of aggregate indebtedness to net capital was 
     .19 to 1 as of August 31, 1996.  BSFS is also subject to regulations of 
     the District of Columbia and sixteen states in which it is registered as 
     a licensed broker-dealer.

     Buckeye Bancstocks is required by the Ohio Division of Securities to 
     maintain an "allowable net worth" of $25,000.  HGC has guaranteed this 
     allowable net worth.

     HAG is a Registered Investment Advisor and is subject to regulation by 
     the SEC pursuant to the Investment Advisors Act of 1940.

(11) CONCENTRATIONS OF CREDIT RISK AND FINANCIAL INSTRUMENTS WITH OFF-BALANCE
     SHEET RISK

     The Company's NASD broker-dealer subsidiary under the correspondent 
     agreement with its clearing broker, has agreed to indemnify the clearing 
     broker from damages or losses resulting from customer transactions.  The 
     Company is, therefore, exposed to off-balance sheet risk of loss in the 
     event that customers are unable to fulfill contractual obligations.  The 
     Company manages this risk by requiring customers to have sufficient 
     cash in their account before a buy order is executed and to have the 
     subject securities in their account before a sell order is executed.  The
     Company has not incurred any losses from customers unable to fulfill 
     contractual obligations.

     In the normal course of business, the Company periodically sells 
     securities not yet purchased (short sales) for its own account and 
     writes options.  The establishment of short positions and option 
     contracts expose the Company to off-balance sheet market risks in the 
     event prices change, as the Company may be obligated to cover such 
     positions at a loss.  A short security position does not expose the 
     Company to credit risk since the counterparty is not obligated to 
     perform.  At August 31, 1996, the Company had no option contracts.  
     When the Company writes option contracts, the market risk is usually 
     hedged by countervailing contracts which limit the off-balance sheet 
     market risk to an amount established by management.  The option written 
     does not expose the Company to credit risk since the counterparty is not 
     obligated to perform.

     The Company's risk of loss in the event of counterparty default is 
     limited to the fair value or the replacement cost on contracts in which 
     the counterparty fails to perform.  The Company further limits its 
     exposure to loss on option contracts by only contracting with Options 
     Clearing Corporation as the counterparty.  The Company did not experience 
     any credit losses due to the failure of any counterparties to perform 
     during the six months ended August 31, 1996.  Senior management of the 
     Company is responsible for reviewing trading positions, exposures,
     profits and losses, trading strategies and hedging strategies on a daily
     basis.

     The Company's significant industry concentration, which arises within 
     its normal course of business activities, are with financial institutions 
     for bank securities transactions.  Significant concentrations of 
     financial instruments are in Midwest and California bank stocks.


ITEM 2:   Management's Discussion and Analysis of Financial Condition and 
          Results of Operations

Six Months Ended August 31, 1996, Compared to the Six Months Ended 
August 31, 1995

Revenues for the six months ended August 31, 1996 increased to $1,529,619 
compared to $1,141,444 for the six months ended August 31, 1995, an increase 
of 34%.  This increase results primarily from increases in revenue from 
principal transactions and commission and management fee revenue.  

Revenues from principal transactions involving the trading portfolio were 
$762,938 for the six months ended August 31, 1996 compared to $646,844 for the
six months ended August 31, 1995, an increase of 18%.  This represents an 
annual rate of return on the average portfolio of 22% for the six months 
ended August 31, 1996 compared to 18% for the six months ended August 31, 
1995 due to strong performance of the trading portfolio during the first 
fiscal quarter ended May 31, 1996.  Management believes these are normal
fluctuations and do not necessarily indicate future trends. 

Banc Stock Financial Services, Inc. (BSFS), the Company's NASD broker-dealer
subsidiary, generated commission revenue of $663,683 for the six months ended
August 31, 1996 compared to $389,741 for the six months ended August 31, 
1995, an increase of 70%.  BSFS continues to make a concerted effort to 
increase its level of business activity, especially portfolio management 
services.

Buckeye Bancstocks, the Company's intrastate broker-dealer subsidiary, 
generated agency fees of $14,270 for the six months ended August 31, 1996.  
These funds were earned by Buckeye in its capacity as agent for investors 
desiring to acquire BSA stock or shareholders desiring to sell their BSA 
shares.  As an agent, Buckeye matched corresponding buyers or sellers.  There
were no comparable fees for the six months ended August 31, 1995.  Buckeye 
does not expect to generate significant agency fees in the foreseeable
future.

The Banc Stock Exchange of America, Inc. (BSA) is establishing an electronic 
information exchange.  BSA is separately owned but under common management 
with the Company.  The Company currently holds 16% of the outstanding common
stock of BSA.  The Company values its investment in BSA at BSA's tangible 
net book value since BSA is a development stage enterprise.  The unrealized 
gain on this investment was $3,970 for the six months ended August 31, 1996
compared to an unrealized gain of $8,640 for the six months ended August 31,
1995.  These gains in BSA's tangible net book value result from BSA incurring
fewer expenses on its feasibility study than it earned from principal 
transactions involving its portfolio of bank stocks.

Operating expenses for the six months ended August 31, 1996 decreased to 
$999,610 compared to $1,011,458 for the six months ended August 31, 1995, a 
decrease of 1%.  Brokers' commission expenses increased to $357,264 for the 
six months ended August 31, 1996 compared to $185,972 for the six months 
ended August 31, 1995, an increase of 92%.  This percentage increase compares
to the percentage increase in commission revenue of 70% and reflects 
management's decision to increase commissions paid to brokers to provide
incentives to increase the level of business activity.  Salaries, benefits,
and payroll taxes decreased to $185,145 for the six months ended August 31, 
1996 compared to $205,144 for the six months ended August 31, 1995, a 
decrease of 10%.  This decrease reflects management restructuring which 
occurred in May 1995.  Interest expense decreased to $20,056 for the six 
months ended August 31, 1996 compared to $71,396 for the six months ended 
August 31, 1995, a decrease of 72%.  This decrease was achieved by reducing 
margin positions with broker-dealers and by repaying bank debt in August 
1995.  General and administrative expenses decreased to $437,145 for the six 
months ended August 31, 1996 compared to $548,946 for the six months ended 
August 31, 1995, a decrease of 20%.  This decrease is primarily the result of
reductions in fees for professional services and the elimination of certain 
promotional programs in conjunction with the management restructuring
effective in May, 1995.

Quarter Ended August 31, 1996, Compared to the Quarter Ended August 31, 1995

Revenues for the quarter ended August 31, 1996 increased to $862,722 compared
to $732,878 for the quarter ended August 31, 1995, an increase of 18%.  This 
increase results primarily from an increases in commission and management fee
revenue, offset by a decrease in revenue from principal transactions.  

Banc Stock Financial Services, Inc. (BSFS), the Company's NASD broker-dealer 
subsidiary, generated commission revenue of $425,643 for the quarter ended 
August 31, 1996 compared to $264,140 for the quarter ended August 31, 1995, 
an increase of 61%.  BSFS continues to make a concerted effort to increase its
level of business activity, especially portfolio management services.

Revenues from principal transactions involving the trading portfolio were 
$362,155 for the quarter ended August 31, 1996 compared to $407,138 for the 
quarter ended August 31, 1995, a decrease of 11%.  This represents an annual 
rate of return on the average portfolio of 20% for the quarter ended August 
31, 1996 compared to 24% for the quarter ended August 31, 1995.  Management 
believes these are normal fluctuations and do not necessarily indicate future
trends.

Buckeye Bancstocks, the Company's intrastate broker-dealer subsidiary, 
generated agency fees of $14,270 for the quarter ended August 31, 1996.  
These funds were earned by Buckeye in its capacity as agent for investors 
desiring to acquire BSA stock or shareholders desiring to sell their BSA 
shares.  As an agent, Buckeye matched corresponding buyers or sellers.  There
were no comparable fees for the quarter ended August 31, 1995.  Buckeye does 
not expect to generate significant agency fees in the foreseeable future.

The Banc Stock Exchange of America, Inc. (BSA) is establishing an electronic 
information exchange.  BSA is separately owned but under common management 
with the Company.  The Company currently holds 16% of the outstanding common 
stock of BSA.  The Company values its investment in BSA at BSA's tangible net
book value since BSA is a development stage enterprise.  The unrealized gain 
on this investment was $6,900 for the quarter ended August 31, 1996 compared 
to an unrealized gain of $13,880 for the quarter ended August 31, 1995.  
These gains in BSA's tangible net book value result from BSA incurring fewer 
expenses on its feasibility study than it earned from principal transactions 
involving its portfolio of bank stocks.

Operating expenses for the quarter ended August 31, 1996 increased to 
$583,969 compared to $520,153 for the quarter ended August 31, 1995, an 
increase of 12%.  Brokers' commission expenses increased to $236,770 for the 
quarter ended August 31, 1996 compared to $143,996 for the quarter ended 
August 31, 1995, an increase of 64%.  This percentage increase compares to the
percentage increase in commission revenue of 61% and reflects management's 
decision to increase commissions paid to brokers to provide incentives to 
increase the level of business activity.  Salaries, benefits, and payroll 
taxes decreased to $89,475 for the quarter ended August 31, 1996 compared to 
$101,777 for the quarter ended August 31, 1995, a decrease of 12%.  This 
decrease reflects management restructuring which occurred in May 1995. 
Interest expense decreased to $13,749 for the quarter ended August 31, 1996 
compared to $26,154 for the quarter ended August 31, 1995, a decrease of 47%.
This decrease was achieved by reducing margin positions with broker-dealers 
and by repaying bank debt in August 31, 1995.

Liquidity and Capital Resources

Approximately 11% of the value of the Company's trading portfolio is 
comprised of small bank stocks which are thinly traded and there can be no 
assurance that active markets will develop.  The failure of such markets to 
develop could negatively affect the Company's operations and financial 
condition.  Approximately 89% of the Company's trading portfolio is readily 
marketable, providing a high degree of liquidity.  Investments in bank
securities traded on national securities markets and securities not traded on
national securities markets, but with readily ascertainable market values are
valued at market value.  Other bank securities for which market quotations 
are not readily available, due to infrequency of transactions, are valued at 
fair value as determined in good faith by management of the Company.  While 
management employs objective criteria to ascertain these values, there is no 
independent benchmark by which the values assigned by management can be 
judged.

As of August 31, 1996 the Company had working capital of approximately 
$7,730,000 compared to approximately $6,600,000 as of August 31, 1995.  
Working capital includes cash, securities owned and accounts and notes 
receivable, net of all liabilities.  The Company has no long term debt.

The Company's NASD broker-dealer subsidiary under the correspondent agreement
with its clearing broker, has agreed to indemnify the clearing broker from 
damages or losses resulting from customer transactions.  The Company is, 
therefore, exposed to off-balance sheet risk of loss in the event that 
customers are unable to fulfill contractual obligations.  The Company manages
this risk by requiring customers to have sufficient cash in their account 
before a buy order is executed and to have the subject securities in their 
account before a sell order is executed.  The Company has not incurred any 
losses from customers unable to fulfill contractual obligations.

In the normal course of business, the Company periodically sells securities 
not yet purchased (short sales) for its own account and writes options.  The 
establishment of short positions and option contracts expose the Company to 
off-balance sheet market risks in the event prices change, as the Company may
be obligated to cover such positions at a loss.

At August 31, 1996 the Company had no short security positions.  Short 
security positions do not expose the Company to credit risk since the 
counterparty is not obligated to perform.

At August 31, 1996 the Company had not written any option contracts.  Short 
option positions do not expose the Company to credit risk since the 
counterparty is not obligated to perform.

The Company did not own any options as of August 31, 1996.  The Company did 
not experience any credit losses due to the failure of any counterparties to 
perform during the six months ended August 31, 1996.  Senior management of 
the Company is responsible for reviewing trading positions, exposures, 
profits and losses, trading strategies and hedging strategies on a daily 
basis.

The Company's most significant industry concentration, which arises within 
its normal course of business activities, is with financial institutions for 
bank securities transactions.  The most significant concentration of 
financial instruments is in Midwest and California bank stocks and option 
contracts in bank indices.

Historically, the operations of the Company have been funded by returns on 
investments, raising of capital, and limited bank financing.  Management 
believes that the Company's existing resources, including available cash and 
cash provided by operating activities, will be sufficient to satisfy its 
working capital requirements in the foreseeable future.  However, no 
assurance can be given that additional funds will not be required.  To the 
extent that returns on investments are less than or expenses are greater than
anticipated, the Company may be required to reduce its activities, liquidate
inventory or seek additional financing.  This financing may not be available 
on acceptable terms, if at all.  No significant capital expenditures are 
expected in the foreseeable future, except that the Company is committed to 
upgrading its portfolio management software.  The license fee, installation 
consulting and sales taxes for this software will cost $30,000 with an annual
maintenance fee of $6,000.  Working capital will be used to fund these 
expenditures.

Impact of Inflation and Other Factors

The Company's operations have not been significantly affected by inflation.  
The Revenue Reconciliation Act of 1993 includes Mark-to-Market Rules which 
essentially require dealers in securities to include unrealized gains on the 
trading portfolio, in taxable income for income tax purposes.  The Revenue 
Reconciliation Act of 1993 was effective for the Company's tax year beginning
March 1, 1993.  Unrealized gains on inventory of the Company's broker-dealer
subsidiaries, as of February 28, 1993, will be reported as taxable income 
over five years.  Securities held for investment rather than inventory are 
not subject to the Mark-to-Market Rules.  In light of the Company's net 
operating loss carried forward, the Mark-to-Market Rules currently are not
expected to have a significant impact on operations.  However, after the net 
operating loss carried forward, currently available to the Company, is fully 
utilized, these Rules could have a materially adverse impact on the Company's
cash flow.

            HEARTLAND GROUP OF COMPANIES, INC. AND SUBSIDIARIES

                                  PART II

                             OTHER INFORMATION

Item 1.  Legal Proceedings -                      None

Item 2.  Changes in Securities -                  None

Item 3.  Defaults Upon Senior Securities -        None

Item 4.  Submission of Matters to a Vote of
        Security Holders -                             

The Annual Meeting of Shareholders was held June 6, 1996.  The Shareholders 
voted on the following issues:

     a.   Election of the Board of Directors. The following individuals were 
          elected to serve on the board:

     Name of Director              Votes for      Votes withheld
     Larry A. Beres                7,702,898           64,100
     Robert K. Butner              7,704,098           62,900
     Michael E. Guirlinger         7,704,098           62,900
     James G. Mathias              7,704,098           62,900
     Sandra L. Quinn               7,704,098           62,900
     J. David Smith                7,704,098           62,900
     Harvey Thatcher               7,658,398          108,600
     L. Jean Thiergartner          7,672,785           94,213

     b.   The election of Price Waterhouse LLP to serve as independent 
          accountants.  This issue was approved with 7,692,410 votes for, 
          7,400 votes against and 67,188 votes withheld. 
               
Item 5.  Other Information -                      None

Item 6.  Exhibits and Reports on Form 8-K
       a)  Furnish the exhibits required by 
            Item 601 of Regulation S-B -          None

       b)  Reports on Form 8-K -                  None



                                SIGNATURES

In accordance with the requirements of the Exchange Act, the registrant 
caused this report to be signed on its behalf by the undersigned, thereunto 
duly authorized.

                  HEARTLAND GROUP OF COMPANIES, INC.                         
                            (Registrant)


Date October 7, 1996               /S/ Michael E. Guirlinger     
                                   Michael E. Guirlinger
                                   President, Treasurer and Chief            
                                   Executive Officer




Date October 7, 1996               /S/ Jeffrey C. Barton         
                                   Jeffrey C. Barton
                                   Chief Financial Officer

                          Financial Data Schedule



WARNING: THE EDGAR SYSTEM ENCOUNTERED ERROR(S) WHILE PROCESSING THIS SCHEDULE.

<TABLE> <S> <C>
                             
<ARTICLE>                          BD
<LEGEND>                           0
<RESTATED>                         
<CIK>                              0
<NAME>                             0
<MULTIPLIER>                       1
<CURRENCY>                         U.S. DOLLARS
<PERIOD-START>                     JUN-01-1996
<PERIOD-TYPE>                      6-MOS
<FISCAL-YEAR-END>                  FEB-28-1997
<PERIOD-END>                       AUG-31-1996
<EXCHANGE-RATE>                    1
<CASH>                             94,479
<RECEIVABLES>                      317,091
<SECURITIES-RESALE>                0
<SECURITIES-BORROWED>              0
<INSTRUMENTS-OWNED>                8,092,808
<PP&E>                             100,905
<TOTAL-ASSETS>                     9,144,497
<SHORT-TERM>                       0
<PAYABLES>                         561,847
<REPOS-SOLD>                       0
<SECURITIES-LOANED>                0
<INSTRUMENTS-SOLD>                 0
<LONG-TERM>                        0
              0
                        0
<COMMON>                           8,717,102
<OTHER-SE>                         (345,910)
[TOTAL-LIABILITIES-AND-EQUITY]     9,144,497
<TRADING-REVENUE>                  762,938
<INTEREST-DIVIDENDS>               84,758
<COMMISSIONS>                      543,619
<INVESTMENT-BANKING-REVENUES>      0
<FEE-REVENUE>                      120,064
<INTEREST-EXPENSE>                 20,056
<COMPENSATION>                     185,145                  
<INCOME-PRETAX>                    530,009
<INCOME-PRE-EXTRAORDINARY>         530,009
<EXTRAORDINARY>                    0
<CHANGES>                          0
<NET-INCOME>                       530,009
<EPS-PRIMARY>                      .06
<EPS-DILUTED>                      .06

</TABLE>


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