HEARTLAND GROUP OF COMPANIES INC
10QSB, 1997-01-13
SECURITY BROKERS, DEALERS & FLOTATION COMPANIES
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                  U.S. Securities and Exchange Commission
                           Washington D.C. 20549

                                Form 10-QSB

QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES
     EXCHANGE ACT OF 1934
  For the quarterly period ended            November 30, 1996              

     Commission file number        33-65292C                    

        HEARTLAND GROUP OF COMPANIES, INC., dba, BANC STOCK GROUP    
          (Exact name of small business issuer as 
               specified in its charter)

           FLORIDA                           65-0190407                        
   (State of incorporation)        (IRS Employer Identification No.)

              6230 BUSCH BOULEVARD, COLUMBUS, OHIO  43229               
                (Address of principal executive offices)

                             (614) 848-5100                             
                        (Issuer's telephone number)

  Check whether the issuer (1) filed all reports required to be filed by 
Section 13 or 15(d) of the Exchange Act during the past 12 months (or for 
such shorter period that the registrant was required to file such reports), 
and (2) has been subject to such filing requirements for the past 90 days.
Yes  X     No        

  State the number of shares outstanding of each of the issuer's classes of 
common equity, as of December 31, 1996:
     CLASS                                         NUMBER OF SHARES
Class A shares, No Par Value                         7,931,677
Class C shares, No Par Value                           480,000

         TRADITIONAL SMALL BUSINESS DISCLOSURE FORMAT (CHECK ONE)

     Yes     X                               No                   


         HEARTLAND GROUP OF COMPANIES, INC. AND SUBSIDIARIES, DBA
                            BANC STOCK GROUP

                                   INDEX

                                                       PAGE

Part I Financial Information:                       

     Item 1.  Consolidated Financial Statements                  3-7

     Notes to Consolidated Financial Statements                  8-16

     Item 2.   Management's Discussion and Analysis
               of Financial Condition and Results of
               Operations                                        17-20

Part II Other Information:

     Item  1 through Item 6                                       21

Signatures                                                        22

<PAGE>
         HEARTLAND GROUP OF COMPANIES, INC. AND SUBSIDIARIES, DBA
                            BANC STOCK GROUP

                                  PART I

                           FINANCIAL INFORMATION

ITEM 1.   Financial Statements

The accompanying consolidated financial statements of Heartland Group of
Companies, Inc., dba, Banc Stock Group are unaudited but, in the opinion of
management, reflect all adjustments (which include only normal recurring 
accruals) necessary to present fairly such information for the periods and at
the dates indicated and to make the consolidated financial statements not 
misleading.  The results of operations for the nine months ended November 30,
1996 may not be indicative of the results of operations for the year ending 
February 28, 1997.  Since the accompanying consolidated financial statements 
have been prepared in accordance with Item 310 of Regulation S-B, they do not
contain all information and footnotes normally contained in annual 
consolidated financial statements; accordingly, they should be read in
conjunction with the consolidated financial statements and notes thereto 
appearing in the Company's Annual Report.
<PAGE>
HEARTLAND GROUP of COMPANIES, INC. and SUBSIDIARIES, DBA,
BANC STOCK GROUP
CONSOLIDATED STATEMENT OF FINANCIAL CONDITION
AS OF NOVEMBER 30, 1996
(UNAUDITED)

ASSETS
Cash                                                        $     61,750
Securities owned:
  Marketable equity securities, at market value                7,862,320
  Not readily marketable equity securities
    Banc Stock Exchange of America, at tangible net book value   471,250
    Other, at estimated fair value                               673,251
Accounts receivable:
  Brokers and other                                               14,057
  Affiliates                                                      24,006
  Pending securities settlements                                 267,430
Notes and interest receivable:
  Former officer                                                  62,661
  Brokers                                                         91,524
Property and equipment, net of accumulated depreciation 
     of $167,935                                                  94,446
Goodwill, net of accumulated amortization of $185,222            444,744
Deposits and other                                                83,788

    Total assets                                            $ 10,151,226

LIABILITIES

Margin accounts payable to broker-dealers                   $    897,902

Accounts payable to broker-dealers and other                      52,188

Accrued expenses                                                 283,256

    Total liabilities                                          1,233,346

SHAREHOLDERS' EQUITY

Preference stock, 50,000,000 shares authorized,                    -
    none issued or outstanding
Common stock:                                                  
  Class A, no par value, 149,280,000 shares                    
    authorized, 8,114,762 shares issued
    and 7,811,677 shares outstanding                           9,102,556
  Class C, no par value, 600,000 shares
    authorized, issued and outstanding                             -
  Treasury stock, at cost
    (303,085 Class A shares)                                    (385,454)
Retained earnings                                                200,778
                                                               
    Total shareholders' equity                                 8,917,880

    Total liabilities and shareholders' equity              $ 10,151,226


The accompanying notes are an integral part of these consolidated financial 
statements.
<PAGE>
HEARTLAND GROUP of COMPANIES, INC. and SUBSIDIARIES,DBA
BANC STOCK GROUP
CONSOLIDATED STATEMENTS of OPERATIONS
FOR THE THREE MONTHS and NINE MONTHS ENDED NOVEMBER 30, 1996 and 1995
(UNAUDITED)
                                                                              TO
                                                                             
                                                                              

                               9  Months Ended             3 Months Ended    
                             NOV 1996     NOV 1995     NOV 1996      NOV 1995   
REVENUES:                                                                    
  Principal transactions:
     Trading portfolio     $1,527,413   $1,072,529     $764,475      $425,685
     Banc Stock Exchange 
        of America             17,810       21,050       13,840        12,410
  Commission revenue          870,702      635,601      207,019       245,860
  Agency Fees                  14,430        -              160        -     
  Dividends                    93,936       95,492       27,658        21,656
  Interest                     27,058       31,702        8,578         9,319

     Total revenues         2,551,349    1,856,374    1,021,730       714,930

EXPENSES:
  Brokers' commission         511,625      314,911      154,361       128,939
  Salaries, benefits and 
     payroll taxes            284,781      294,708       99,636        89,564
  Interest                     33,505       79,563       13,449         8,167
  General and administrative  644,741      798,923      207,596       249,977

     Total expenses         1,474,652    1,488,105      475,042       476,647

INCOME  BEFORE TAXES        1,076,697      368,268      546,688       238,282

INCOME TAX PROVISION              -            -            -            -

NET INCOME                 $1,076,697     $368,268     $546,688      $238,282

  WEIGHTED AVERAGED SHARES,
     COMMON AND COMMON
     STOCK EQUIVALENTS      8,411,677    8,403,651    8,411,677     8,409,484

  PRIMARY AND FULLY DILUTED
     EARNINGS 
     PER COMMON SHARE          $ 0.13       $ 0.04       $ 0.06        $ 0.03


The accompanying notes are an integral part of these consolidated financial 
statements.                                           
<PAGE>
HEARTLAND GROUP of COMPANIES, INC. and SUBSIDIARIES, DBA
BANC STOCK GROUP
CONSOLIDATED STATEMENTS of CHANGES in SHAREHOLDERS' EQUITY
FOR THE NINE MONTHS ENDED NOVEMBER 30, 1996
(UNAUDITED)

                                                         Retained
                                              Treasury   Earnings
                       Class A    Class C     Stock      (Deficit)   Total

Balance Feb 29, 1996  $9,102,556     -       ($385,454) ($875,919) $7,841,183


Net income                 -         -            -      1,076,697  1,076,697


Balance Nov 30, 1996  $9,102,556     -       ($385,454)   $200,778 $8,917,880

The accompanying notes are an integral part of these consolidated financial 
statements.

<PAGE>
HEARTLAND GROUP of COMPANIES, INC. and SUBSIDIARIES, DBA
BANC STOCK GROUP
CONSOLIDATED STATEMENTS of CASH FLOWS
FOR THE NINE MONTHS ENDED NOVEMBER 30, 1996 and 1995
(UNAUDITED)
                                                      1996        1995
CASH FLOWS FROM OPERATING ACTIVITIES:
   Net income                                    $ 1,076,697   $ 129,986     
   Adjustments to reconcile net income 
     to net cash provided by (used in) operating activities:
     Depreciation and amortization                    49,459      55,625     
     Unrealized gain on investment in Banc Stock 
       Exchange of America                           (17,810)     (8,640)    
     (Increase) decrease in certain assets-
       Accounts receivable                          (219,537)   (177,302)    
       Investments, net                           (2,235,345)  1,864,565     
       Other assets                                     (994)      3,864     
     Increase (decrease) in certain liabilities-
       Accounts payable to broker-dealers and other   19,552    (194,441)    
       Accrued expenses and other                     99,730       1,245     
       Securities sold under agreement to repurchase   -        (188,765)
       Securities sold, not yet purchased              -        (164,800)
         Net cash provided by (used in) operating 
            activities                            (1,228,248)  1,321,337

CASH FLOWS FROM INVESTING ACTIVITIES:
   Collections of notes receivable                    68,345      90,979     
   Issuance of notes receivable                       (9,465)    (53,919)    
   Purchase of property and equipment                (31,163)    (20,089)    
         Net cash  provided by investing activities   27,717      16,971     

CASH FLOWS FROM FINANCING ACTIVITIES:
   Margin accounts payable to broker-dealers         841,074  (1,018,382)    
   Sale of treasury stock                              -          30,830
   Repayment of bank debt                              -        (654,108)
   Advances from affiliates                          652,914     372,803     
   Advances to affiliates                           (637,045)   (133,728)    
         Net cash (used) provided by financing 
            activities                               856,943  (1,402,585)    

NET DECREASE  IN CASH                               (343,588)    (64,277)    

CASH, BEGINNING OF PERIOD                            405,338     267,762     

CASH, END OF PERIOD                                 $ 61,750   $ 203,485     


SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION:

                                                      1996        1995
   Cash paid during the period for:
     Interest                                       $ 33,505    $ 71,396


The accompanying notes are an integral part of these consolidated financial 
statements.
<PAGE>
                HEARTLAND GROUP OF COMPANIES, INC., DBA,
                            BANC STOCK GROUP
                NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                             NOVEMBER 30, 1996


(1)  ORGANIZATION AND NATURE OF BUSINESS

     Heartland Group of Companies, Inc., dba, Banc Stock Group (the Company or
     BSG) is a Florida corporation incorporated in April, 1990.  The Company 
     was organized for the purpose of investing in financial services 
     companies (such as stock brokerage companies) as well as trading and 
     investing in minority interests of independent bank stocks.  

     Buckeye Bancstocks, Inc., an Ohio corporation established in 1977, is a 
     wholly-owned subsidiary of BSG and an intrastate broker-dealer trading 
     primarily in Ohio bank stocks.

     Heartland Advisory Group, Inc. (HAG), an Ohio corporation, a wholly-owned
     subsidiary of BSG, is a registered investment advisor and is licensed to
     provide money management services.
  
     Banc Stock Financial Services, Inc. (BSFS), an Ohio corporation, is a 
     wholly-owned subsidiary of HAG and is an NASD registered broker-dealer 
     specializing in the trading of bank stocks and other investment 
     vehicles.  BSFS is also registered with the Securities  and Exchange 
     Commission  and the securities commissions of eighteen states, including
     Ohio.  BSFS trades securities on a fully-disclosed basis and clears 
     customer transactions through an unaffiliated broker-dealer which also 
     maintains the customer accounts.  BSFS derives a significant portion of 
     its revenues from providing private portfolio management and brokerage 
     services.

(2)  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

     The preparation of financial statements in conformity with generally 
     accepted accounting principles requires management to make estimates and
     assumptions that affect the reported amounts of assets and liabilities 
     and the reported amounts of revenues and expenses for the period.  
     Actual results could differ from those estimates.

     The following is a summary of the Company's significant accounting 
     policies:

     Principles of Consolidation
     
     The accompanying consolidated financial statements include the 
     operations of BSG, Buckeye Bancstocks, HAG and BSFS.  All intercompany 
     transactions and balances have been eliminated in consolidation.

     Cash

     The Company has defined cash as demand deposits and money market
     accounts.

     Valuation of Securities Owned

     Bank securities and related options traded on national securities 
     markets and securities not traded on national securities markets, but 
     with readily ascertainable market values, are valued at market value.  
     Other bank securities for which market quotations are not readily 
     available, due to infrequency of transactions, are valued at fair value 
     as determined in good faith by the management of the Company.  Realized 
     and unrealized gains and losses are included in principal transactions.

     The Banc Stock Exchange of America (BSA) is establishing an electronic
     information exchange.  BSA is under common management with BSG.  BSG
     currently holds 16% of the outstanding Class A shares of BSA.  BSG values
     their investment in BSA at BSA's tangible net book value.  BSA's primary
     asset is a portfolio of bank stocks.

     Property and Equipment

     Property and equipment is carried at cost less accumulated depreciation. 
     Depreciation is calculated using the straight-line method over the 
     estimated lives of five to seven years.

     Goodwill

     The excess purchase price over the fair market value of the net assets 
     acquired from Buckeye Bancstocks and BSFS is being amortized on a 
     straight line basis over 20 years.

     Revenues

     Securities transactions and commissions are accounted for on the trade 
     date basis.  Dividend income is recorded on the ex-dividend date and 
     interest income is accrued as earned.  Realized gains and losses from 
     sales of securities are determined utilizing the first-in, first-out 
     method (FIFO).

     Earnings Per Share

     Primary and fully diluted earnings per common share were computed by 
     dividing net income by the weighted average number of shares of common 
     stock outstanding during the periods.

     Fair Value of Financial Instruments

     Substantially all of the Company's financial instruments, except shares 
     of The Banc Stock Exchange of America,  are carried at fair value or 
     amounts approximating fair value.  Assets, including cash, receivables 
     and investments are carried at amounts which approximate fair value.  
     Similarly, liabilities, including margin accounts payable to broker-
     dealers, accounts payable and accrued expenses are carried at amounts 
     approximating fair value.

     The Banc Stock Exchange of America is a Development Stage Enterprise. 
     Because there are no quoted market prices and there are no established 
     cash flows, a reasonable estimate of fair value could not be made 
     without incurring excessive costs.  The investment in BSA is carried at 
     tangible book value in the Consolidated Statement of Financial Condition.
 
(3)  CAPITAL STOCK

     Common Stock

     Commencing December 1, 1991, shares of Class C common stock 
     automatically convert to Class A common stock at an annual rate of 10% 
     of the original amount issued.  The Class C common shares are subordinate
     to Class A common stock in that Class A common stock has a liquidation 
     preference over the Class C common stock equal to $1.50 per share.  In 
     all other respects, Class A and Class C common stock have equal rights.
 
     Treasury Stock

     As of November 30, 1996, Buckeye Bancstocks held 206,240 BSG Class A
     shares. These shares are treated as treasury stock for financial 
     reporting purposes.

     Authorization of Preference Stock

     The Company's Articles of Incorporation authorize the issuance of 
     50,000,000 shares of "blank check" preference stock with such 
     designations, rights and preferences as may be determined from time to 
     time by the Company's Board of Directors.  The Board of Directors is 
     empowered, without shareholder approval, to issue preference stock with 
     dividend, liquidation, conversion, voting, or other rights which could 
     adversely affect the voting or other rights of the holders of the 
     common stock.  

(4)  SECURITIES OWNED

     Marketable equity securities at November 30, 1996 consist of bank stocks at
     market value, as follows:

       Traded on national securities markets           $5,581,833
       Not traded on national securities               
         markets, but with readily ascertainable
         market value                                   2,280,487

               Total marketable equity            
                 securities                            $7,862,320

     The Company, at any given time, may have a significant amount of its 
     securities owned and related income generated from a few specific bank 
     stocks.  As of November 30, 1996 the Company had investments in one bank
     stock amounting to 10% of its marketable equity securities.

     Securities not readily marketable include securities for which there is 
     no market on a securities exchange and no independent publicly quoted 
     market.  These securities at November 30, 1996 were as follows:

                                             Value        Cost

     Banc Stock Exchange of America          $  471,250    $ 75,000

     Bank stocks not readily marketable         673,251     573,154
                                                                             
                                             $1,144,501    $648,154
                                           
                                          
     As of November 30, 1996, the Company had investments in two bank stocks
     amounting to 40% and 17%, of its Bank stocks not readily marketable.

(5)  MARGIN ACCOUNTS PAYABLE TO BROKER-DEALERS

     The Company maintains margin account balances due to unaffiliated broker-
     dealers bearing interest at variable rates which averaged 7.5% at 
     November 30, 1996.  These margin accounts are secured by the respective 
     securities held by broker-dealers.  The market value of the securities 
     held by broker-dealers with margin account balances was $4,296,024 at 
     November 30, 1996.

(6)  RELATED PARTY TRANSACTIONS

     Receivables from Officer

     At November 30, 1996, the Company has a demand note receivable from a
     former officer which is collateralized by stock of BSG.  Under a Trust
     established by this former officer, collateralized stock will be 
     liquidated to repay the debt.  In addition, the Company has accounts 
     receivable due from a former officer and affiliates which are 
     non-interest bearing.

     Securities Transactions

     The Company purchases from and sells securities owned, to BSA at the
     prevailing market price at the time of the transaction.  For the nine 
     months ended November 30, 1996 the Company made purchases of $325,482 
     from BSA and sales of $353,572 to BSA.  There were $29,500 in  purchases
     from BSA with no sales to BSA for the nine months ended November 30,  
     1995.

     Operating Expenses

     The Company and BSA are under common management.  Certain expenses are
     paid by the Company and allocated to BSA based upon predetermined
     percentages as approved by the officers of the Companies.  Operating 
     expenses in the allocation are primarily salaries and benefits.  Total 
     expenses allocated to BSA were $56,971 and $66,137 for the nine months 
     ended November 30, 1996 and  1995, respectively.

(7)  INCOME TAXES

     The Company files a consolidated Federal income tax return.  It is the 
     policy of the Parent to allocate the consolidated tax provision to 
     subsidiaries as if each subsidiary's tax liability or benefit were 
     determined on a separate company basis.  As part of the consolidated 
     group, subsidiaries transfer to the Parent their current Federal tax 
     liability or assets.
     
     There are no consolidated tax provisions for the nine months ended 
     November 30, 1996 and 1995, due to utilization of NOL carryforwards, for
     which a valuation allowance had been previously provided.

(8)  OPERATING LEASES

     The Company leases certain facilities, a vehicle and office equipment 
     under operating leases.  Total lease expenses were approximately $74,000
     for the nine months ended November 30, 1996 and $69,000 for the nine 
     months ended November 30, 1995. The future minimum lease payments under 
     these leases are as follows:

                                                           Amount
          Year ending February 29, 1998                 $  58,000
          Year ending February 28, 1999                    13,000
                                                        $  71,000

(9) EMPLOYEE INCENTIVE PLANS

     Incentive Compensation Plan

     In August 1994, the Company amended the Heartland Incentive Compensation
     Plan (the Plan).  All full-time executive employees of the Company are 
     eligible to participate in the Plan.  The Plan provides that a bonus 
     fund will be established in an amount equal to 20% of the pre-tax 
     realized profits of the Company in excess of a 15% pre-tax return on 
     equity.  The amount of the bonus fund will be calculated each fiscal 
     quarter on a cumulative basis.  The allocation of the bonus fund is to 
     be made by the Executive Committee of the Board of Directors.

     Stock Option Plan

     In September 1994, shareholders approved the 1993 Non-Qualified and
     Incentive Stock Option Plan. The Plan authorizes the grant of options to
     purchase an aggregate of 1,000,000 shares of the Company's Class A Common
     Stock.  The Plan provides that the Board of Directors, or a committee 
     appointed by the Board, may grant options and otherwise administer the 
     Option Plan.  The exercise price of each incentive stock option or 
     non-qualified stock option must be at least 100% of the fair market 
     value of the Class A Shares at the date of grant, and no such option may
     be exercisable for more than 10 years after the date of grant.  However,
     the exercise price of each incentive stock option granted to any 
     shareholder possessing more than 10% of the combined voting power of all
     classes of capital stock of the Company on the date of grant must not be
     less than 110% of the fair market value on that date, and no such option
     may be exercisable more than 5 years after the date of grant.

     Effective September 28, 1995, the following options and warrants were 
     granted under this plan with a ten year term and exercise price of $2.875.

     (a)  154,000 non-qualified stock options granted to employees with 
     immediate vesting.

     (b)  55,000 non-qualified stock options granted to brokers with immediate
     vesting.

     (c)  145,000 non-qualified stock options granted to brokers, vesting 
     over five years.

     (d)  121,000 qualified stock options granted to employees, vesting over 
     five years.

     (e)  105,000 stock warrants granted to directors and an officer with 
     immediate vesting.

     Effective February 29, 1996, 25,000 options were granted under this plan
     to the President of the Company with a ten year term and exercise price 
     of $2.875.

     Statement of Financial Accounting Standards (FAS) 123, Accounting for 
     Stock-Based Compensation, is effective for the Company's fiscal year 
     ending February 28, 1997.  The Company has not decided whether to adopt 
     the cost recognition provisions of FAS 123 and the effect of adopting 
     the cost recognition provisions has not been determined.

(10) REGULATORY REQUIREMENTS

     BSFS is subject to the uniform net capital rule of the Securities and 
     Exchange Commission (Rule 15c3-1), which requires that the ratio of 
     "aggregate indebtedness" to "net capital" not exceed 15 to 1 (as those 
     terms are defined by the Rule).  BSFS had net capital of $725,407 as of 
     November 30, 1996, which was in excess of its required minimum net 
     capital of $100,000.  The ratio of aggregate indebtedness to net capital
     was .3 to 1 as of November 30, 1996.  BSFS is also subject to 
     regulations of the District of Columbia and eighteen states in which it 
     is registered as a licensed broker-dealer. 

     Buckeye Bancstocks is required by the Ohio Division of Securities to 
     maintain an "allowable net worth" of $25,000.  BSG has guaranteed this 
     allowable net worth.

     HAG is a Registered Investment Advisor and is subject to regulation by 
     the SEC pursuant to the Investment Advisors Act of 1940.

(11) CONCENTRATIONS OF CREDIT RISK AND FINANCIAL INSTRUMENTS WITH   
       OFF-BALANCE SHEET RISK

     The Company's NASD broker-dealer subsidiary under the correspondent
     agreement with its clearing broker, has agreed to indemnify the clearing
     broker from damages or losses resulting from customer transactions.  The
     Company is, therefore, exposed to off-balance sheet risk of loss in the 
     event that customers are unable to fulfill contractual obligations.  The
     Company manages this risk by requiring customers to have sufficient cash
     in their account before a buy order is executed and to have the subject 
     securities in their account before a sell order is executed.  The 
     Company has not incurred any losses from customers unable to fulfill 
     contractual obligations.

     In the normal course of business, the Company periodically sells 
     securities not yet purchased (short sales) for its own account and 
     writes options.  The establishment of short positions and option 
     contracts expose the Company to off-balance sheet market risks in the 
     event prices change, as the Company may be obligated to cover such 
     positions at a loss.  A short security position does not expose the 
     Company to credit risk since the counterparty is not obligated to 
     perform.  At November 30, 1996, the Company had no short security
     positions, the Company had not written any option contracts, and the 
     Company did not own any options.   When the Company writes option 
     contracts, the market risk is usually hedged by countervailing contracts
     which limit the off-balance sheet market risk to an amount established 
     by management.  The option written does not expose the Company to credit
     risk since the counterparty is not obligated to perform.

     The Company's risk of loss in the event of counterparty default is 
     limited to the fair value or the replacement cost on contracts in which 
     the counterparty fails to perform.  The Company further limits its 
     exposure to loss on option contracts by only contracting with Options 
     Clearing Corporation as the counterparty.  The Company did not 
     experience any credit losses due to the failure of any counterparties to
     perform during the nine months ended November 30, 1996.  Senior 
     management of the Company is responsible for reviewing trading 
     positions, exposures, profits and losses, trading strategies and hedging
     strategies on a daily basis.

     The Company's significant industry concentration, which arises within its
     normal course of business activities, is with financial institutions for
     bank securities transactions.  Significant concentrations of financial 
     instruments are in Midwest and California bank stocks.

<PAGE>
ITEM 2:   Management's Discussion and Analysis of Financial Condition and
          Results of Operations

Nine Months Ended November 30, 1996, Compared to the Nine Months Ended
November 30, 1995

Revenues for the nine months ended November 30, 1996 increased to $2,551,349
compared to $1,856,373 for the nine months ended November 30, 1995, an increase
of 37%.  This increase results primarily from increases in revenue from 
principal transactions and commission and management fee revenue.  

Revenues from principal transactions involving the trading portfolio were 
$1,527,413 for the nine months ended November 30, 1996 compared to $1,072,529
for the nine months ended November 30, 1995, an increase of 42%.  This 
represents an annual rate of return on the average portfolio of 27% for the 
nine months ended November 30, 1996 compared to 21% for the nine months ended
November 30, 1995 due to strong performance of the trading portfolio.  The 
portfolio performance achieved in the past may not necessarily be indicative 
of future performance.

Banc Stock Financial Services, Inc. (BSFS), the Company's NASD broker-dealer
subsidiary, generated commission revenue of $870,702 for the nine months ended
November 30, 1996 compared to $635,601 for the nine months ended November 30,
1995, an increase of 37%.  BSFS continues to make a concerted effort to 
increase its level of business activity, especially portfolio management 
services.

Buckeye Bancstocks, the Company's intrastate broker-dealer subsidiary, 
generated agency fees of $14,430 for the nine months ended November 30, 1996.
These funds were earned by Buckeye in its capacity as agent for investors 
desiring to acquire BSA stock or shareholders desiring to sell their BSA 
shares.  As an agent, Buckeye matched corresponding buyers or sellers.  
Agency Fees revenue received by the Company corresponds to payments made to 
Brokers classified as Brokers' commission.  There were no comparable fees for
the nine months ended November 30, 1995.  Buckeye does not expect to generate
significant agency fees in the foreseeable future.

The Banc Stock Exchange of America, Inc. (BSA) is establishing an electronic
information exchange.  BSA is separately owned but under common management with
the Company.  The Company currently holds 16% of the outstanding common stock
of BSA.  The Company values its investment in BSA at BSA's tangible net book 
value since BSA is a development stage enterprise.  The unrealized gain on 
this investment was $17,810 for the nine months ended November 30, 1996 
compared to an unrealized gain of $21,050 for the nine months ended November 
30, 1995.  These gains in BSA's tangible net book value result from BSA 
incurring fewer expenses on its feasibility study than it earned from 
principal transactions involving its portfolio.

Operating expenses for the nine months ended November 30, 1996 decreased to
$1,474,652 compared to $1,488,105 for the nine months ended November 30, 1995,
a decrease of 1%.  Brokers' commission expenses increased to $511,625 for the
nine months ended November 30, 1996 compared to $314,912 for the nine months 
ended November 30, 1995, an increase of 62%.  This percentage increase 
compares to the percentage increase in commission revenue of 37% and reflects
management's decision to increase commissions paid to brokers to provide 
incentives to increase the level of business activity.  Salaries, benefits, 
and payroll taxes decreased to $284,781 for the nine months ended November 
30, 1996 compared to $294,708 for the nine months ended November 30, 1995, a 
decrease of 3%.  This decrease reflects management restructuring which 
occurred in May 1995.  Interest expense decreased to $33,505 for the nine 
months ended November 30, 1996 compared to $79,563 for the nine months ended 
November 30, 1995, a decrease of 58%.  This decrease was achieved by reducing
margin positions with broker-dealers and by repaying bank debt in August 
1995.  General and administrative expenses decreased to $644,741 for the
nine months ended November 30, 1996 compared to $798,923 for the nine months
ended November 30, 1995, a decrease of 19%.  This decrease is primarily the 
result of reductions in fees for professional services and the elimination of
certain promotional programs in conjunction with the management restructuring
effective in May, 1995.

Quarter Ended November 30, 1996, Compared to the Quarter Ended November 30,
1995

Revenues for the quarter ended November 30, 1996 increased to $1,021,730
compared to $714,930 for the quarter ended November 30, 1995, an increase of
43%.  This increase results primarily from  increases in revenue from principal
transactions involving the trading portfolio.

Revenues from principal transactions involving the trading portfolio were 
$764,475 for the quarter ended November 30, 1996 compared to $425,685 for the
quarter ended November 30, 1995, an increase of 80%.  This represents an 
annual rate of return on the average portfolio of 38% for the quarter ended 
November 30, 1996 compared to 27% for the quarter ended November 30, 1995 due
to strong performance of the trading portfolio.  The portfolio performance 
achieved in the past may not necessarily be indicative of future performance.

Operating expenses for the quarter ended November 30, 1996 decreased to 
$475,042 compared to $476,647 for the quarter ended August 31, 1995, a 
decrease of less than 1%.  Brokers' commission expenses increased to $154,361
for the quarter ended November 30, 1996 compared to $128,939 for the quarter 
ended November 30, 1995, an increase of 20%.  This increase was offset by 
decreases in general and administrative expenses.  General and administrative
expenses  decreased to $207,596 for the quarter ended November 30, 1996 
compared to $249,977 for the quarter ended November 30, 1995, a decrease of 
17%.  This decrease was achieved by passing clearing costs to clients that 
were formerly absorbed by the Company and reductions in legal fees and 
consulting costs.

Liquidity and Capital Resources

Approximately 8% of the value of the Company's trading portfolio is comprised
of small bank stocks which are thinly traded and there can be no assurance 
that active markets will develop.  The failure of such markets to develop 
could negatively affect the Company's operations and financial condition.  
Approximately 92% of the Company's trading portfolio is readily marketable, 
providing a high degree of liquidity. Investments in bank securities traded 
on national securities markets and securities not traded on national 
securities markets, but with readily ascertainable market values are valued 
at market value.  Other bank securities for which market quotations are not
readily available, due to infrequency of transactions, are valued at fair 
value as determined in good faith by management of the Company.  While 
management employs objective criteria to ascertain these values, there is no 
independent benchmark by which the values assigned by management can be judged.

As of November 30, 1996 the Company had working capital of approximately
$8,290,000 compared to approximately $6,885,000 as of November 30, 1995. 
Working capital includes cash, securities owned and accounts and notes 
receivable, net of all liabilities.  The Company has no long term debt.

The Company's NASD broker-dealer subsidiary under the correspondent agreement
with its clearing broker, has agreed to indemnify the clearing broker from 
damages or losses resulting from customer transactions.  The Company is, 
therefore, exposed to off-balance sheet risk of loss in the event that 
customers are unable to fulfill contractual obligations.  The Company manages
this risk by requiring customers to have sufficient cash in their account 
before a buy order is executed and to have the subject securities in their 
account before a sell order is executed.  The Company has not incurred any 
losses from customers unable to fulfill contractual obligations.

In the normal course of business, the Company periodically sells securities 
not yet purchased (short sales) for its own account and writes options.  The 
establishment of short positions and option contracts expose the Company to 
off-balance sheet market risks in the event prices change, as the Company may
be obligated to cover such positions at a loss.

At November 30, 1996 the Company had no short security positions, the Company
had not written any option contracts, and the Company did not own any 
options.  The Company did not experience any credit losses due to the failure
of any counterparties to perform during the nine months ended November 30, 
1996.  Senior management of the Company is responsible for reviewing trading 
positions, exposures, profits and losses, trading strategies and hedging 
strategies on a daily basis.

The Company's most significant industry concentration, which arises within 
its normal course of business activities, is with financial institutions for 
bank securities transactions.  The most significant concentration of 
financial instruments is in Midwest and California bank stocks.

The operations of the Company are funded primarily by revenue from the trading
portfolio and commission revenue.  Management believes that the Company's 
existing resources, including available cash and cash provided by operating 
activities, will be sufficient to satisfy its working capital requirements in
the foreseeable future.  However, no assurance can be given that additional 
funds will not be required.  To the extent that returns on investments are 
less than or expenses are greater than anticipated, the Company may be 
required to reduce its activities, liquidate inventory or seek additional 
financing.  This financing may not be available on acceptable terms, if at 
all.  No significant capital expenditures are expected in the foreseeable 
future.

Impact of Inflation and Other Factors

The Company's operations have not been significantly affected by inflation.  
The Revenue Reconciliation Act of 1993 includes Mark-to-Market Rules which 
essentially require dealers in securities to include unrealized gains on the 
trading portfolio, in taxable income for income tax purposes.  The Revenue 
Reconciliation Act of 1993 was effective for the Company's tax year beginning
March 1, 1993.  Unrealized gains on inventory of the Company's broker-dealer 
subsidiaries, as of February 28, 1993, will be reported as taxable income 
over five years.  Securities held for investment rather than inventory are 
not subject to the Mark-to-Market Rules.  In light of the Company's net 
operating loss carried forward, the Mark-to-Market Rules currently are not 
expected to have a significant impact on operations.  However, after the net 
operating loss carried forward, currently available to the Company, is fully 
utilized, these Rules could have a materially adverse impact on the Company's
cash flow.

<PAGE>
         HEARTLAND GROUP OF COMPANIES, INC. AND SUBSIDIARIES,  DBA
                            BANC STOCK GROUP

                                  PART II

                             OTHER INFORMATION

Item 1.  Legal Proceedings -                      None

Item 2.  Changes in Securities -                  None

Item 3.  Defaults Upon Senior Securities -        None

Item 4.  Submission of Matters to a Vote of
        Security Holders -                        None 
               
Item 5.  Other Information -                      None

Item 6.  Exhibits and Reports on Form 8-K
       a)  Furnish the exhibits required by 
            Item 601 of Regulation S-B -          None

       b)  Reports on Form 8-K -                  None
<PAGE>
                                SIGNATURES

In accordance with the requirements of the Exchange Act, the registrant 
caused this report to be signed on its behalf by the undersigned, thereunto 
duly authorized.

    HEARTLAND GROUP OF COMPANIES, INC., DBA, BANC STOCK GROUP    
                        (Registrant)


Date January 13, 1996         /S/ Michael E. Guirlinger     
                              Michael E. Guirlinger
                              President, Treasurer and Chief          
                              Executive Officer




Date January 13, 1996         /S/ Jeffrey C. Barton         
                              Jeffrey C. Barton
                              Chief Financial Officer

<PAGE>
                          Financial Data Schedule

WARNING: THE EDGAR SYSTEM ENCOUNTERED ERROR(S) WHILE PROCESSING THIS SCHEDULE.

<TABLE> <S> <C>
                             
<ARTICLE>                          BD
<LEGEND>                           0
<RESTATED>                         
<CIK>                              0
<NAME>                             0
<MULTIPLIER>                       1
<CURRENCY>                         U.S. DOLLARS
<PERIOD-START>                     SEP-01-1996
<PERIOD-TYPE>                      QUARTER
<FISCAL-YEAR-END>                  FEB-28-1997
<PERIOD-END>                       NOV-30-1996
<EXCHANGE-RATE>                    1
<CASH>                             61,750
<RECEIVABLES>                      459,678
<SECURITIES-RESALE>                0
<SECURITIES-BORROWED>              0
<INSTRUMENTS-OWNED>                9,006,821
<PP&E>                             94,446
<TOTAL-ASSETS>                     10,151,226
<SHORT-TERM>                       0
<PAYABLES>                         950,090
<REPOS-SOLD>                       0
<SECURITIES-LOANED>                0
<INSTRUMENTS-SOLD>                 0
<LONG-TERM>                        0
              0
                        0
<COMMON>                           8,717,102
<OTHER-SE>                         200,778
[TOTAL-LIABILITIES-AND-EQUITY]     10,151,226
<TRADING-REVENUE>                  1,527,413
<INTEREST-DIVIDENDS>               120,994
<COMMISSIONS>                      676,681
<INVESTMENT-BANKING-REVENUES>      0
<FEE-REVENUE>                      194,021
<INTEREST-EXPENSE>                 33,505
<COMPENSATION>                     284,781                  
<INCOME-PRETAX>                    1,076,697
<INCOME-PRE-EXTRAORDINARY>         1,076,697
<EXTRAORDINARY>                    0
<CHANGES>                          0
<NET-INCOME>                       1,076,697
<EPS-PRIMARY>                      .13
<EPS-DILUTED>                      .13

</TABLE>


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