PHILADELPHIA CONSOLIDATED HOLDING CORP
DEF 14A, 1998-04-08
FIRE, MARINE & CASUALTY INSURANCE
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<PAGE>   1
                                  SCHEDULE 14A
                                 (RULE 14a-101)
 
                    INFORMATION REQUIRED IN PROXY STATEMENT
 
                            SCHEDULE 14A INFORMATION
          PROXY STATEMENT PURSUANT TO SECTION 14(a) OF THE SECURITIES
                     EXCHANGE ACT OF 1934 (AMENDMENT NO.  )
 
     Filed by the Registrant [ ]

     Filed by a Party other than the Registrant [ ]
 
     Check the appropriate box:
 
     [ ] Preliminary Proxy Statement        [ ] Confidential, for Use of the
                                                Commission Only (as permitted by
                                                Rule 14a-6(e)(2))
     [X] Definitive Proxy Statement
 
     [ ] Definitive Additional Materials
 
     [ ] Soliciting Material Pursuant to Rule 14a-11(c) or Rule 14a-12

                    Philadelphia Consolidated Holding Corp.
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified in Its Charter)

 
- --------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement if other than the Registrant)
 
Payment of Filing Fee (Check the appropriate box):
 
     [X] No fee required.
 
     [ ] Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and
         0-11.
 
     (1) Title of each class of securities to which transaction applies:
 
- --------------------------------------------------------------------------------
 
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     (3) Per unit price or other underlying value of transaction computed
         pursuant to Exchange Act Rule 0-11 (Set forth the amount on which the
         filing fee is calculated and state how it was determined):
 
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     (4) Proposed maximum aggregate value of transaction:
 
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     (5) Total fee paid:
 
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     [ ] Fee paid previously with preliminary materials.
 
     [ ] Check box if any part of the fee is offset as provided by Exchange Act
         Rule 0-11(a)(2) and identify the filing for which the offsetting fee
         was paid previously. Identify the previous filing by registration
         statement number, or the form or schedule and the date of its filing.
 
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     (2) Form, schedule or registration statement no.:
 
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<PAGE>   2
 
                    PHILADELPHIA CONSOLIDATED HOLDING CORP.
                           ONE BALA PLAZA, SUITE 100
                        BALA CYNWYD, PENNSYLVANIA 19004
 
                                      LOGO
 
                             ---------------------
 
                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
 
                             ---------------------
 
To The Holders of Common Stock:
 
     The Annual Meeting of Shareholders of Philadelphia Consolidated Holding
Corp. will be held on May 7, 1998 at 10:00 A.M. at the Marriott West Hotel, 111
Crawford Avenue, Conshohocken, Pennsylvania for the following purposes:
 
          (1) To elect nine Directors;
 
          (2) To vote on the approval of the appointment of independent auditors
     for the year 1998; and
 
          (3) To consider such other business as may properly come before the
     meeting.
 
Shareholders of record at the close of business on April 7, 1998 are entitled to
notice of, and to vote at, said meeting.
 
                                            By Order of the Board of Directors
 
                                            CRAIG P. KELLER
                                            Secretary
 
April 8, 1998
<PAGE>   3
 
                    PHILADELPHIA CONSOLIDATED HOLDING CORP.
                           ONE BALA PLAZA, SUITE 100
                        BALA CYNWYD, PENNSYLVANIA 19004
 
                             ---------------------
 
                                PROXY STATEMENT
                             ---------------------
 
     The accompanying proxy is solicited by the Board of Directors of
Philadelphia Consolidated Holding Corp. (the "Company"), for use at the Annual
Meeting of Shareholders to be held at the Marriott West Hotel, 111 Crawford
Avenue, Conshohocken, Pennsylvania on May 7, 1998 at 10:00 A.M. This Proxy
Statement, the foregoing Notice and the enclosed Proxy are being sent to
shareholders of the Company on or about April 8, 1998.
 
     Any Proxy may be revoked at any time before it is voted by written notice,
mailed or delivered to the Secretary of the Company, by delivering a Proxy
bearing a later date or by attending the meeting and voting in person. If your
proxy card is signed and returned without specifying a vote or an abstention on
any proposal, it will be voted in accordance with the Board of Directors'
recommendations on each proposal.
 
     The Board of Directors knows of no other matters which are likely to be
brought before the meeting other than those specified in the notice thereof. If
any other matters properly come before the meeting however, the persons named in
the enclosed proxy, or their duly constituted substitutes acting at the meeting,
will be authorized to vote or otherwise act thereon in accordance with their
judgement on such matters. If the enclosed proxy is properly executed and
returned prior to voting at the meeting, the shares represented thereby will be
voted in accordance with the instructions marked thereon. In the absence of
instructions, executed proxies will be voted "FOR" the nine nominees for the
Board of Directors; and "FOR" the approval of the selection by the Board of
Directors of Coopers & Lybrand L.L.P. as the Company's independent auditors for
the year 1998.
 
     Shareholders of record at the close of business on April 7, 1998 are
entitled to vote at the meeting. On March 31, 1998, the Company had outstanding
12,284,870 shares of Common Stock, no par value. Each outstanding share of
Common Stock is entitled to one vote and there is no cumulative voting. The
presence, in person or by proxy, of shareholders entitled to cast at least a
majority of the votes which all shareholders are entitled to cast on the
particular matter shall constitute a quorum for the purpose of considering such
matter.
 
     Directors are elected by a plurality of the votes cast by the holders of
shares of Common Stock of the Company present in person or represented by proxy
at the meeting, with a quorum present. For purposes of the election of
directors, abstentions and broker non-votes are not considered to be votes cast
and do not affect the plurality vote required for directors.
 
     The Company has retained American Stock Transfer & Trust Company to solicit
proxies by mail, courier, telephone, or facsimile and to request brokerage
houses to forward soliciting material to beneficial owners. For these services
the Company will pay a fee of approximately $4,000.
 
1.  ELECTION OF DIRECTORS
 
     The Board of Directors has nominated for election the nine persons named
below, to hold office until the next Annual Meeting and until their successors
have been duly elected and qualified. The Company believes that each nominee
named below will be able to serve. However, should any such nominee be unable to
serve as a director, the persons named in the proxies have advised that they
will vote for the election of such substitute nominee as the Board of Directors
may propose.
<PAGE>   4
 
                             NOMINEES FOR DIRECTOR
 
     The names and ages of the nominees, their principal occupations, lengths of
service as Directors of the Company, and certain other biographical information
are set forth below:
 
     JAMES J. MAGUIRE, age 64, has served as Chief Executive Officer and
Chairman of the Board of Directors of the Company since its formation in 1981
and its subsidiaries since their formation. Mr. Maguire also serves as President
of the Company. He has worked in the insurance industry for 40 years with
experience in insurance accounting, underwriting, sales and marketing, claims
management and administration.
 
     SEAN S. SWEENEY, CPCU, RPLU, age 40, joined the Company in 1979 and has
served on the Board of Directors of the Company since 1996. He has served as
Senior Vice President, Director of Marketing for the Company since 1987. Mr.
Sweeney previously was employed by the Company as a Regional Vice President,
Regional Sales Manager, and sales representative. His current responsibilities
include management of all marketing and sales for the Company. Mr. Sweeney is
the nephew of Mr. James J. Maguire.
 
     JAMES J. MAGUIRE, JR., RPLU, age 37, joined the Company as Vice President
of Underwriting in June 1996 and was elected to serve as a member of the Board
of Directors of the Company in May of 1997. Mr. Maguire, Jr. was previously
employed as Assistant Vice President of Underwriting with American International
Group, Inc., an insurance and financial services company. He received a BS
degree in Finance from St. Joseph's University in 1984 and an MBA degree from
Notre Dame University in 1986. Mr. Maguire, Jr. is the son of Mr. James J.
Maguire.
 
     WILLIAM J. HENRICH, JR., age 69, has served on the Board of Directors since
1996. Mr. Henrich is a senior partner with the law firm of Dilworth, Paxson,
Kalish & Kauffman.
 
     PAUL R. HERTEL, JR., age 70, has served on the Board of Directors of the
Company since 1987. Mr. Hertel has been an insurance broker with Paul Hertel &
Company, Inc., for over 40 years and serves as Chairman of the Executive
Committee of this company.
 
     ROGER L. LARSON, age 76, has served on the Board of Directors of the
Company since 1986. Mr. Larson served in various merchandising capacities for
Sears Roebuck & Co., including Regional Manager, prior to his retirement in
1980.
 
     THOMAS J. MCHUGH, age 66, has served on the Board of Directors of the
Company since 1986. Mr. McHugh has been President, Chairman of the Board, and
CEO of McHugh Associates, Inc., a registered investment advisor, since 1986 and
has served as a director of The Rouse Company, a real estate development
company, since 1980.
 
     MICHAEL J. MORRIS, age 63, has served on the Board of Directors of the
Company since 1993. Mr. Morris served as Chairman and Chief Executive Officer of
Transport International Pool Corporation, a multinational corporation that
principally provides transport services, from 1975 to his retirement in 1992.
 
     J. EUSTACE WOLFINGTON, age 65, has served on the Board of Directors of the
Company since 1986. Since 1981, Mr. Wolfington has been the President of the
H.A.C. Group of Companies, an international automobile leasing consulting firm.
 
                   ADDITIONAL INFORMATION REGARDING THE BOARD
 
     MEETINGS.  During 1997, the Board of Directors met four times. Each
director attended at least 75% of the meetings of the Board of Directors and any
committee on which such director served, except for Mr. Henrich.
 
     BOARD COMMITTEES.  The Audit Committee met one time in 1997. The Committee
consists of Messrs. Morris (Chairman), Maguire, Hertel, and McHugh. Among other
duties, the Audit Committee recommends the selection of the Company's
independent auditors and reviews the Company's financial condition, and the
scope and results of the independent audit and any internal audit.
 
                                        2
<PAGE>   5
 
     The Compensation Committee met one time in 1997. The Compensation Committee
consists of Messrs. Wolfington (Chairman), Henrich, Hertel, and Larson. Among
other duties, the Compensation Committee evaluates the performance of principal
officers, recommends to the Board of Directors the selection and compensation of
principal officers, and administers the Company's various compensation plans.
 
     The Investment Committee met four times in 1997 and is responsible for
monitoring investment policy and activities. The current Investment Committee
consists of Messrs. Hertel (Chairman), Maguire, Henrich, Larson, Morris, and
Wolfington.
 
     The Nominating Committee met one time in 1997 and currently consists of
Messrs. McHugh (Chairman), Maguire, Morris, and Wolfington. The Nominating
Committee is responsible for recommending to the Board of Directors candidates
for nomination to the Board. The Nominating Committee will consider
recommendation of candidates for nomination to the Board of Directors from
shareholders. In order for shareholder recommendations to be considered for the
1999 Annual Meeting, such recommendations must be received by the President of
the Company at One Bala Plaza, Suite 100, Bala Cynwyd, Pennsylvania 19004 no
later than March 16, 1999. Any recommendation must be accompanied by the written
consent of the individual recommended to serve as a Director.
 
     RELATED PARTY TRANSACTIONS.  The Company utilized investment advisory
services from McHugh Associates Inc. of which a board member, Thomas J. McHugh
serves as President. The fee for these services amounted to $164,000 for 1997.
 
                 MANAGEMENT -- DIRECTORS AND EXECUTIVE OFFICERS
 
     Directors hold office until the next annual meeting of the shareholders, or
until their successors are duly elected and qualified. Officers are elected by
and serve at the discretion of the Board of Directors. The Directors and
Executive Officers of the Company are as follows:
 
<TABLE>
<CAPTION>
            NAME              AGE                          POSITION
            ----              ---                          --------
<S>                           <C>    <C>
James J. Maguire............  64     Chief Executive Officer, President, and Chairman of
                                     the Board of Directors
Sean S. Sweeney.............  40     Director, Senior Vice President
James J. Maguire, Jr. ......  37     Director, Vice President
William J. Henrich, Jr......  69     Director
Paul R. Hertel, Jr..........  70     Director
Roger L. Larson.............  76     Director
Thomas J. McHugh............  66     Director
Michael J. Morris...........  63     Director
J. Eustace Wolfington.......  65     Director
Craig P. Keller.............  47     Vice President, Secretary, Treasurer, and Chief
                                       Financial Officer
</TABLE>
 
     See "Nominees for Director" for the biographies of Messrs. Maguire,
Sweeney, Maguire, Jr., Henrich, Hertel, Larson, McHugh, Morris, and Wolfington.
 
     CRAIG P. KELLER, age 47, joined the Company as Vice President and Chief
Financial Officer in December 1992 and was appointed Secretary in July 1993 and
Treasurer in April 1997. Mr. Keller was previously employed by Reliance
Insurance Group, Inc., a subsidiary of Reliance Group Holdings, where he served
in various financial capacities from 1985 through 1992, including Assistant Vice
President from June 1991 to December 1992. Mr. Keller, formerly with Coopers &
Lybrand L.L.P., is a Certified Public Accountant and has a BS degree and MBA
from Drexel University.
 
                                        3
<PAGE>   6
 
         SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT
 
     The following table sets forth certain information regarding the ownership
of the Company's Common Stock as of March 31, 1998 by: (i) each person known to
the Company to own beneficially more than 5% of the outstanding Common Stock;
(ii) each of the Company's directors and persons referred to in the Summary
Compensation Table; and (iii) all of the directors and officers as a group. As
used in this table, "beneficially owned" means the sole or shared power to vote
or dispose of, or to direct the voting or disposition of, the shares, or the
right to acquire such power within 60 days after March 31, 1998 with respect to
any shares.
 
<TABLE>
<CAPTION>
                                                                 SHARES         PERCENT
                                                              BENEFICIALLY    BENEFICIALLY
                          NAME(1)                               OWNED(2)         OWNED
                          -------                             ------------    ------------
<S>                                                           <C>             <C>
James J. Maguire............................................   6,573,992(3)       44.1%
William J. Henrich, Jr. ....................................       4,000             *
Paul R. Hertel, Jr. ........................................      18,000(4)          *
Roger L. Larson.............................................       8,775             *
Thomas J. McHugh............................................       8,000             *
Michael J. Morris...........................................       8,000             *
J. Eustace Wolfington.......................................     412,350           3.4%
Sean S. Sweeney.............................................      84,028             *
Craig P. Keller.............................................       8,260             *
James J. Maguire, Jr........................................     891,897(6)        7.3%
Thomas G. Maguire...........................................     886,528(7)        7.2%
The Kaufmann Fund, Inc......................................   1,010,000(8)        8.2%
FMR Corp. ..................................................     827,900(8)        6.7%
Philo Smith.................................................     314,500(9)        2.6%
All Directors and Officers as a Group (10 persons)..........   7,130,774          48.6%
</TABLE>
 
- ---------------------------
 *  Less than 1%
 
(1) The named shareholders' business address is One Bala Plaza, Suite 100, Bala
    Cynwyd, PA 19004, except that, the business address of: The Kaufmann Fund,
    Inc. is 140 E. 45th Street, 43rd Floor, New York, NY 10017; FMR Corp. is 82
    Devonshire Street, Boston, MA 02109; and Philo Smith is 2950 Summer Street,
    Stamford, Connecticut 06905.
 
(2) To the Company's knowledge, the persons named in the table have sole voting
    and investment power with respect to all shares of Common Stock shown as
    beneficially owned by them, unless otherwise noted in the footnotes to this
    table and except for shares referred to in the following sentence. With
    respect to Mr. James J. Maguire, the shares beneficially owned include
    2,613,492 shares subject to currently outstanding options exercisable on or
    before 60 days from March 31, 1998 and also include 886,528 shares which he
    has the right to acquire from trusts established for the benefit of his
    children.
 
(3) Of these shares: 886,528 are owned by trusts for the children of Mr.
    Maguire, and although Mr. Maguire is not a trustee of these trusts, he is
    deemed to be a beneficial owner of such shares because he has the right to
    acquire all or a portion of the shares owned by these trusts by transferring
    assets to the trusts having a value equivalent to the then market value of
    such shares; 1,760,500 are owned jointly by Mr. Maguire and his wife Frances
    Maguire, as to which Mr. Maguire shares the voting and investment power with
    his wife; and 200,000 are owned of record by his wife. Mr. Maguire disclaims
    beneficial ownership of the 200,000 shares owned of record by his wife.
 
(4) Record owner is P&E Limited Partnership, a family limited partnership of
    which Mr. Hertel and his wife are general partners. Mr. Hertel has shared
    voting and investment power with his wife with respect to these shares.
 
(5) Record owner is the Roger L. Larson Trust which is controlled by Roger L.
    Larson and his wife as co-trustees. Mr. Larson has shared voting and
    investment power with his wife with respect to these shares.
 
                                        4
<PAGE>   7
 
(6) Of the shares shown, 110,816 shares are owned by a trust for the benefit of
    Mr. James J. Maguire, Jr. and 775,712 shares are in trusts for the other
    children of Mr. James J. Maguire, of which Mr. James J. Maguire, Jr. is
    deemed to be beneficial owner of such shares because he has shared voting
    and investment power of such shares as co-trustee of these trusts.
 
(7) These shares are owned by trusts for the children of Mr. James J. Maguire
    and Mr. Thomas G. Maguire is deemed to be beneficial owner of such shares
    because he has shared voting and investment power of such shares as
    co-trustee of these trusts.
 
(8) According to the Schedules 13G filed with the Company by The Kaufmann Fund,
    Inc., and FMR Corp., respectively, these shares were acquired in the
    ordinary course of business, and not with the purpose or effect of changing
    or influencing control of the Company and were not acquired in connection
    with, or as a participant in, a transaction having such purposes or effect.
 
(9) According to the Schedule 13D filed with the Company by Philo Smith these
    shares have been acquired for investment. Such Schedule D indicates that Mr.
    Smith has shared voting and investment power with respect to these shares.
 
            SECTION 16(A) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE
 
     Section 16(a) of the Securities Exchange Act of 1934 requires that the
Company's officers and directors, and persons who own more than ten percent of a
registered class of the Company's equity securities, file reports of ownership
and changes in ownership with the Securities and Exchange Commission ("SEC").
Officers, directors, and greater than ten percent shareholders are required by
SEC regulations to furnish the Company with copies of all Section 16(a) forms
they file.
 
     Based solely on its review of the copies of such forms received by it, for
the period January 1, 1997 through December 31, 1997, or its knowledge that no
Forms 5 were required for certain reporting persons, the Company believes that
all filing requirements applicable to its officers and directors were complied
with, except for two late filings of a Form 4, each reporting one transaction,
for Mr. James J. Maguire; the James J. Maguire 1995 Annuity Trust dated February
9, 1995, and Mr. James J. Maguire, Jr. as trustee, respectively, and one late
filing of a Form 5 regarding one transaction for Mr. James J. Maguire, Jr.
 
                                        5
<PAGE>   8
 
                             EXECUTIVE COMPENSATION
 
     The following table sets forth certain information with respect to
compensation paid or accrued by the Company during each of the last three years
to the Company's Chief Executive Officer, and each of the Company's other
executive officers whose salary and bonus exceeded $100,000 in 1997.
 
                           SUMMARY COMPENSATION TABLE
 
<TABLE>
<CAPTION>
                                                                       LONG-TERM
                                                                  COMPENSATION AWARDS
                                                                  --------------------
                                                  ANNUAL               NUMBER OF
                                               COMPENSATION        SHARES UNDERLYING
                                           --------------------   --------------------      ALL OTHER
NAME AND PRINCIPAL POSITION          YEAR  SALARY($)   BONUS($)   OPTIONS(#)   SARS(#)   COMPENSATION($)
- ---------------------------          ----  ---------   --------   ----------   -------   ---------------
<S>                                  <C>   <C>         <C>        <C>          <C>       <C>
James J. Maguire, Chief              1997   775,000    500,000(1)    --          --          208,179(2)(3)
  Executive Officer, President, and  1996   775,000    500,000(1)    --          --          210,259(2)(3)
  Chairman of the Board              1995   360,000    250,000(1)    --          --          252,300(2)(3)
Sean S. Sweeney, Director and        1997   170,000    113,021       --        100,000(6)       9,776(2)
  Senior Vice President              1996   155,000     50,000     100,000(6)    --           16,764(2)
  of Marketing                       1995   150,000     40,000       --          --            7,000(2)
Craig P. Keller, Vice President,     1997   150,000     20,000       --          --           14,240(2)
  Secretary, Treasurer, and          1996   127,677     20,000       --        12,500(6)      13,673(2)
  Chief Financial Officer            1995   110,000     20,000       --          --            6,900(2)
James J. Maguire, Jr., Director      1997   150,000     30,708       --          --            9,297(2)
  and Vice President, Underwriting   1996    77,885(4)  41,500     202,900(6)    --           59,795(2)(5)
</TABLE>
 
- ---------------
(1) Paid in part in year shown; advanced on account, in part, in prior year.
 
(2) Includes both matching and profit sharing contributions by the Company under
    its defined contribution plan, as well as premiums paid on term life
    insurance policies; and for Messrs. Sweeney, Maguire, Jr., and Keller, also
    includes the discount from the fair market value of the Company's common
    stock purchased pursuant to the Company's Employee Stock Purchase Plan.
 
(3) Pursuant to an agreement between the Company and a trust created by Mr.
    James J. Maguire and his wife, Frances M. Maguire, the Trust has purchased a
    split-dollar life insurance policy on the joint lives of Mr. Maguire and his
    wife. Under the agreement, the Company pays the premium on the policy and
    the trust is the beneficiary of the insurance policy. However, the Company
    has been granted a security interest in the death benefit of the policy
    equal to the sum of all premium payments made by the Company. The
    arrangement is designed so that if the assumptions made as to mortality
    experience, policy dividends and other factors are realized, the Company,
    upon the death of the survivor of Mr. Maguire and his wife or the surrender
    of the policy, will recover all of its insurance premium payments which do
    not include certain amounts paid to Mr. Maguire, as described below. The
    premium paid by the Company in 1997 and 1996 pursuant to this arrangement
    was $338,174 and $352,000, respectively. The amount in this column does not
    include such premium payment. However, the amount in this column includes
    the sum of each future years' present value of the imputed interest on such
    premium payment (adjusted for the cost of term insurance based upon the
    joint lives of Mr. Maguire and his wife). The interest amount calculated for
    1997 and 1996 is $190,630 and $195,314, respectively. Pursuant to the split
    dollar arrangement described above, Mr. Maguire receives each year an amount
    equal to the portion of the annual premium due and payable on the life
    insurance policy which is not paid by the Company pursuant to the above
    described formula, but paid by Mr. Maguire. The amount reported in this
    column included said amount totaling $5,939 and $5,037 in 1997 and 1996,
    respectively.
 
(4) Mr. Maguire, Jr. began his employment with the Company in June 1996.
 
(5) Of this amount, $57,104 was a reimbursement of relocation expenses.
 
(6) Restated to reflect a two for one stock split of the Company's common stock
    distributed in November 1997.
 
                                        6
<PAGE>   9
 
                                   SAR GRANTS
 
     The following table contains information concerning the grant of stock
appreciation rights ("SARs") during 1997 to the Company's Chief Executive
Officer and each of the Company's executive officers whose total annual salary
and bonus exceeded $100,000. There were no stock options granted in 1997 for the
named persons.
 
                           OPTION/SAR GRANTS IN 1997
 
<TABLE>
<CAPTION>
                                                                                              POTENTIAL REALIZABLE
                                                      INDIVIDUAL GRANTS                         VALUE AT ASSUMED
                                   --------------------------------------------------------     ANNUAL RATES OF
                                                    % OF TOTAL                                    STOCK PRICE
                                   NO. OF SHARES   OPTIONS/SARS                                 APPRECIATION FOR
                                    UNDERLYING      GRANTED TO    EXERCISE OR                    OPTION TERM($)
                                   OPTIONS/SARS     EMPLOYEES      BASE PRICE    EXPIRATION   --------------------
               NAME                GRANTED(1)(2)     IN 1997      ($/SHARE)(2)      DATE         5%         10%
               ----                -------------   ------------   ------------   ----------   ---------  ---------
  <S>                              <C>             <C>            <C>            <C>          <C>        <C>
  James J. Maguire...............      --             --             --             --           --         --
  Sean S. Sweeney................     100,000          60.6%        $14.500      04/28/02      400,600    885,200
</TABLE>
 
- ---------------
(1) Options/SARs are exercisable after the fifth anniversary from date of grant.
 
(2) Restated to reflect a two for one split of the Company's common stock
    distributed in November 1997.
 
                      STOCK OPTION EXERCISES AND HOLDINGS
 
     The following table sets forth information relating to the exercise of
stock options and the number and value of options and SARs held at December 31,
1997 by the Company's Chief Executive Officer and by each of the Company's other
executive officers whose total annual salary and bonus exceeded $100,000 for
1997.
 
                  AGGREGATED OPTION/SAR EXERCISES IN 1997 AND
                   OPTION/SAR VALUES AT DECEMBER 31, 1997(1)
 
<TABLE>
<CAPTION>
                                                               NUMBER OF SECURITIES          VALUE OF UNEXERCISED
                                                              UNDERLYING UNEXERCISED             IN-THE-MONEY
                                                                   OPTIONS/SARS                  OPTIONS/SARS
                                     SHARES       VALUE        AT FISCAL YEAR END(#)         AT FISCAL YEAR END($)
                                   ACQUIRED ON   REALIZED   ---------------------------   ---------------------------
               NAME                EXERCISE(#)    ($)(2)    EXERCISABLE   UNEXERCISABLE   EXERCISABLE   UNEXERCISABLE
               ----                -----------   --------   -----------   -------------   -----------   -------------
  <S>                              <C>           <C>        <C>           <C>             <C>           <C>
  James J. Maguire(3)............     --           --        2,613,492        --          39,578,700        --
  Sean S. Sweeney(4).............    25,000      187,300        --           200,000          --          1,287,500
  Craig P. Keller(5).............    12,500      208,400        --            12,500          --             81,300
  James J. Maguire, Jr.(6).......     --           --           --           202,900          --          1,714,200
</TABLE>
 
- ---------------
(1) All share and per share amounts restated to reflect a two for one split of
    the Company's common stock distributed in November 1997.
 
(2) An individual, upon exercise of an option, does not receive cash equal to
    the amount contained in the Value Realized column of this table. Instead,
    the amounts contained in the Value Realized column reflect the increase in
    the price of the Company's Common Stock from the option grant date to the
    option exercise date. No cash is realized until the shares received upon
    exercise of an option are sold.
 
(3) Exercise price of $2.606.
 
(4) Exercise price of $8.125 for 100,000 options; Base price of $14.50 for
    100,000 SARs.
 
(5) Base price of $11.250 for 12,500 SARs.
 
(6) Exercise price of $8.500 for 2,900 options; $9.313 for 200,000 options.
 
                                        7
<PAGE>   10
 
                             DIRECTORS COMPENSATION
 
     Non-employee directors receive annual compensation of $18,000, plus $1,000
for each Board meeting attended and $500 for each Committee meeting attended.
Non-employee directors may designate a portion of their fees to be used for the
purchase of shares of the Company's Common Stock under the terms of the
Directors Stock Purchase Plan.
 
                             COMPENSATION COMMITTEE
                        REPORT ON EXECUTIVE COMPENSATION
 
     The Compensation Committee (the "Committee") of the Board of Directors is
responsible for administering the compensation program for the Company's
executives including the executive officers named in the Summary Compensation
Table. The Committee is composed exclusively of independent, non-employee
directors who are not eligible to participate in any of the Company's executive
compensation programs. All decisions by the Committee relating to the
compensation of the Company's executive officers are reviewed by the Board of
Directors.
 
     COMPENSATION PHILOSOPHY.  The Company's executive compensation program is
based upon a pay-for-performance philosophy. The Company is committed to a
strong link between its business and strategic goals and its compensation
program. The financial goals for certain elements of the compensation program
are reviewed and approved by the Board in conjunction with its approval of the
Company's strategic and operating plans.
 
     BASE SALARY.  An executive's base salary is determined by an assessment of
his or her sustained performance, experience, scope and job demands, as well as
current salary levels at peer companies. While some of these companies are in
the Nasdaq Insurance Stocks Index and some are not, these were generally
selected for the peer group because they were considered comparable to the
Company either in terms of market capitalization, or because they compete with,
or are in lines of business related to, the Company's business.
 
     ANNUAL INCENTIVES.  The Company utilizes cash bonuses as a principal method
of tying compensation to performance. For 1997, the Company awarded Mr. Maguire
a cash bonus calculated based on an earnings per share formula, with other
executives receiving a predetermined amount of a calculated bonus pool which was
also based upon an earnings per share formula and, with respect to marketing
executives, was also based upon production and profitability goals. The Company
believes that the cash bonus creates a direct link between the Company's
profitability and the compensation of executives. Incentive compensation is also
provided by the Company's Amended and Restated Employees' Stock Option Plan (the
"Stock Option Plan") and the awarding of Stock Appreciation Rights.
 
     RATIONALE FOR CHIEF EXECUTIVE OFFICER COMPENSATION.  In setting Mr.
Maguire's 1997 base salary and bonus, the Compensation Committee considered,
among other factors, compensation levels for chief executive officers of other
peer specialty property and casualty insurance companies, Mr. Maguire's
experience and knowledge of the industry and the favorable developments achieved
by the Company in 1996 under Mr. Maguire's leadership, including $13,200,000 of
net operating income, the maintenance of the rating from A.M. Best Company for
the Company's insurance subsidiaries, the introduction of certain new insurance
programs, the continued expansion of the Company's marketing organization, and
the introduction of the Preferred Agent program.
 
                                        8
<PAGE>   11
 
     POLICY ON DEDUCTIBILITY OF COMPENSATION.  Section 162(m) of the Internal
Revenue Code ("Section 162(m)") limits to $1.0 million the annual tax deduction
for compensation paid to the Chief Executive Officer and any of the four highest
paid other executive officers unless certain requirements for performance-based
compensation are met. The Compensation Committee considered these requirements
and designed the Cash Bonus Plan of the Chief Executive Officer and the Stock
Option Plan, accordingly. The Committee currently intends to continue to comply
with the requirements of Section 162(m) but reserves the right to alter the Cash
Bonus Plan and the Stock Option Plan if it believes that doing so would be in
the best interests of the Company and its shareholders.
 
                    SUBMITTED BY THE COMPENSATION COMMITTEE
                           OF THE BOARD OF DIRECTORS
                        J. EUSTACE WOLFINGTON, CHAIRMAN
                            WILLIAM J. HENRICH, JR.
                              PAUL R. HERTEL, JR.
                                ROGER L. LARSON
 
                                        9
<PAGE>   12
 
                            STOCK PERFORMANCE GRAPH
 
     The graph below compares the cumulative total shareholder return on the
Company's Common Stock with the cumulative total return of the NASDAQ Stock
Market (U.S.) ("NASDAQ -- US") Index and the NASDAQ Insurance Stocks Index (SIC
Codes 631 and 633) ("NASDAQ -- INS"). The comparison begins on September 17,
1993 (the first date on which the Company's Common Stock was publicly traded).
 
<TABLE>
<CAPTION>
                                      Philadelphia         The NASDAQ
        Measurement Period            Consolidated        Stock Market           NASDAQ
      (Fiscal Year Covered)           Holding Corp.           (US)          Insurance Stocks
<S>                                 <C>                 <C>                 <C>
9/17/93                                     100                 100                 100
1993                                      92.31              105.56               92.94
1994                                      94.23              103.19               87.49
1995                                        125              145.93              124.28
1996                                     178.85              179.49              141.68
1997                                     273.08              220.26              207.85
</TABLE>
 
2.  APPROVAL OF APPOINTMENT OF INDEPENDENT AUDITORS
 
     Subject to the shareholders' approval, the Board of Directors has appointed
the firm of Coopers & Lybrand L.L.P., which served as the Company's independent
auditors for the year 1997, to serve as the Company's independent auditors for
the year 1998. If the shareholders do not approve this appointment by the
affirmative vote of a majority of shares present in person or represented by
proxy at the meeting, other independent auditors will be considered by the
Board.
 
     A representative of Coopers & Lybrand L.L.P. is expected to be present at
the meeting and will have the opportunity to make a statement if the
representative desires to do so. The representative is also expected to be
available to respond to appropriate questions.
 
     THE BOARD OF DIRECTORS RECOMMENDS A VOTE FOR THIS PROPOSAL.
 
                           PROPOSALS OF SHAREHOLDERS
 
     It is currently contemplated that the Company's 1999 Annual Meeting of
Shareholders will be held on May 6, 1999. In order to be set forth in the
Company's Proxy Statement for such meeting, shareholder proposals must be
received by the President of the Company at One Bala Plaza, Suite 100, Bala
Cynwyd, Pennsylvania 19004, no later than December 9, 1998.
 
                                       10
<PAGE>   13
                                   PLEASE DATE, SIGN AND MAIL YOUR
                                 PROXY CARD BACK AS SOON AS POSSIBLE!
                                        
                                   ANNUAL MEETING OF SHAREHOLDERS
                                PHILADELPHIA CONSOLIDATED HOLDING CORP.
                                         
                                                MAY 7, 1998
                                        
                                        
                                        
                           - PLEASE DETACH AND MAIL IN THE ENVELOPE PROVIDED -
<TABLE>
<CAPTION>
- ------------------------------------------------------------------------------------------------------------------------------------
A     /X/ Please mark your votes 
          as in this example.
<S>                                    <C>                                   <C>    
                 FOR      WITHHELD     NOMINEES: William J. Henrich, Jr.                                   FOR     AGAINST   ABSTAIN
1. ELECTION OF   / /        / /                  Paul R. Hertel, Jr.         2. APPOINTMENT OF AUDITORS:   / /       / /       / /  
   DIRECTORS                                     Roger L. Larson                Appointment of Coopers &   
                                                 James J. Maguire, Sr.          Lybrand L.L.P. as independent 
For, except vote withheld from the               James J. Maguire, Jr.          auditors for the fiscal year
following nominee(s)                             Thomas J. McHugh               ending December 31, 1998.
                                                 Michael J. Morris                                                         
- -----------------------------------------        Sean S. Sweeney             THE UNDERSIGNED HEREBY ACKNOWLEDGES THAT THIS
                                                 J. Eustace Wolfington       PROXY SHALL BE VALID AND MAY BE VOTED WHETHER
- -----------------------------------------                                    OR NOT THE SHAREHOLDER'S NAME IS SET FORTH
                                                                             BELOW OR A SEAL IS AFFIXED OR THE DESCRIPTION,
                                                                             AUTHORITY OR CAPACITY OF THE PERSON SIGNING IS
                                                                             GIVEN OR OTHER DEFECT OF SIGNATURE EXISTS.
</TABLE>






Signature of Shareholder(s)___________________________________ DATE_______, 1998
Note:  Please sign your name exactly as it appears hereon. When signing
       as attorney-in-fact, executor, administrator, trustee, or guardian,
       please add your title as such, and if signer is a corporation, please
       sign with full corporate name by duly authorized officer or officials and
       affix the corporate seal. Where stock is issued in the name of two or
       more persons, all such persons should sign.
<PAGE>   14
              THIS PROXY IS SOLICITED BY THE BOARD OF DIRECTORS OF

                    PHILADELPHIA CONSOLIDATED HOLDING CORP.


The undersigned shareholder hereby appoints James J. Maguire and Craig P.
Keller, or either one of them, the proxies of the undersigned, with full power
of substitution, to vote all the shares of common stock of Philadelphia
Consolidated Holding Corp. standing in the name of the undersigned at the close
of business on April 7, 1998 at the Annual Meeting of Shareholders of the
Company to be held on Thursday, May 7, 1998 at 10:00 a.m. EDT and at any and
all adjournments thereof, with all the powers the undersigned would possess if
the undersigned were present.

The undersigned shareholder instructs the proxies to vote as specified on this
proxy on the matters described in the Company's Proxy Statement dated April 8,
1998. Proxies will be voted as instructed.

IF NO CHOICE IS SPECIFIED, THIS PROXY WILL BE VOTED FOR THE ELECTION OF THE
COMPANY'S NOMINEES AS DIRECTORS (INCLUDING THE ELECTION OF ANY PERSON TO THE
BOARD OF DIRECTORS WHERE A NOMINEE NAMED IN THE PROXY STATEMENT IS UNABLE OR
WILL NOT SERVE), AND FOR THE APPOINTMENT OF COOPERS & LYBRAND L.L.P. AS
INDEPENDENT AUDITORS.

BY EXECUTION OF THIS PROXY, THE UNDERSIGNED SHAREHOLDER CONFERS UPON THE
ABOVE-APPOINTED PROXIES THE DISCRETIONARY AUTHORITY TO VOTE UPON ANY OTHER
MATTERS WHICH MAY PROPERLY COME BEFORE THE MEETING.

The undersigned acknowledges receipt of the Proxy Statement and Notice of said
meeting, both dated April 8, 1998, and the Company's 1997 Annual Report to
Shareholders.

                 (CONTINUED AND TO BE SIGNED ON REVERSE SIDE.)



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