PHILADELPHIA CONSOLIDATED HOLDING CORP
S-3/A, 2000-03-20
FIRE, MARINE & CASUALTY INSURANCE
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<PAGE>   1

     As filed with the Securities and Exchange Commission on March 17, 2000
                                                 Registration No. 333-93557




                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                AMENDMENT NO. 1
                                       TO


                                    FORM S-3
                             REGISTRATION STATEMENT
                                      UNDER
                           THE SECURITIES ACT OF 1933

                     PHILADELPHIA CONSOLIDATED HOLDING CORP.

             (Exact name of Registrant as specified in its charter)

         PENNSYLVANIA                                 23-2202671
(State or other jurisdiction of         (I.R.S. Employer Identification Number)
        incorporation)

                            ONE BALA PLAZA, SUITE 100
                              BALA CYNWYD, PA 19004
                                 (610) 617-7900
                               FAX: (610) 617-7600
               (ADDRESS, INCLUDING ZIP CODE, AND TELEPHONE NUMBER,
        INCLUDING AREA CODE, OF REGISTRANT'S PRINCIPAL EXECUTIVE OFFICES)

                  MR. JAMES J. MAGUIRE, CHIEF EXECUTIVE OFFICER
                                       OR
                         MR. CRAIG P. KELLER, SECRETARY
                            ONE BALA PLAZA, SUITE 100
                         BALA CYNWYD, PENNSYLVANIA 19004
                                 (610) 617-7900
                               FAX: (610) 617-7600
            (NAME, ADDRESS, INCLUDING ZIP CODE, AND TELEPHONE NUMBER,
                   INCLUDING AREA CODE, OF AGENT FOR SERVICE)

                                   COPIES TO:

                           MICHAEL M. SHERMAN, ESQUIRE
                     WOLF, BLOCK, SCHORR AND SOLIS-COHEN LLP
                                1650 ARCH STREET
                                   22ND FLOOR
                      PHILADELPHIA, PENNSYLVANIA 19103-2097
                                 (215) 977-2236
                               FAX: (215) 977-2334

           APPROXIMATE DATE OF COMMENCEMENT OF PROPOSED SALE TO THE PUBLIC: As
soon as practicable after the effective date of this registration statement.

           If the only securities being registered on this form are being
offered pursuant to dividend or interest reinvestment plans, please check the
following box. [ ]
<PAGE>   2
           If any of the securities being registered on this form are to be
offered on a delayed or continuous basis pursuant to Rule 415 under the
Securities Act of 1933, other than securities offered only in connection with
dividend or interest reinvestment plans, check the following box. [X]

           If this form is filed to register additional securities for an
offering pursuant to Rule 462(b) under the Securities Act, please check the
following box and list the Securities Act registration statement number of the
earlier effective registration statement for the same offering. [ ]

           If this form is a post-effective amendment filed pursuant to Rule
462(c) under the Securities Act, check the following box and list the Securities
Act registration statement number of the earlier effective registration
statement for the same offering. [ ]

           If delivery of the prospectus is expected to be made pursuant to Rule
434, please check the following box. [ ]


           The Registrant hereby amends this registration statement on such date
or dates as may be necessary to delay its effective date until the Registrant
shall file a further amendment which specifically states that this registration
statement shall thereafter become effective in accordance with Section 8(a) of
the Securities Act of 1933 or until this registration statement shall become
effective on such date as the Commission, acting pursuant to said Section 8(a),
may determine.




<PAGE>   3


THE INFORMATION IN THIS PROSPECTUS IS NOT COMPLETE AND MAY BE CHANGED. THE
SELLING SHAREHOLDERS MAY NOT SELL THESE SECURITIES UNTIL THE REGISTRATION
STATEMENT FILED WITH THE SECURITIES AND EXCHANGE COMMISSION IS EFFECTIVE. THIS
PROSPECTUS IS NOT AN OFFER TO SELL THESE SECURITIES AND IT IS NOT SOLICITING AN
OFFER TO BUY THESE SECURITIES IN ANY STATE WHERE THE OFFER OR SALE IS NOT
PERMITTED.



                    Subject to completion, Dated March 17, 2000



SELLING SHAREHOLDER
PROSPECTUS


                     PHILADELPHIA CONSOLIDATED HOLDING CORP.

                 1,037,772 SHARES OF COMMON STOCK, NO PAR VALUE

                        FOR SALE BY SELLING SHAREHOLDERS


         Thomas J. Jerger, Dean W. Jerger, Richard M. Jerger, Jr. and Evelyn W.
Jerger are offering to sell up to 1,037,772 shares of our common stock.


         Our common stock is listed on the Nasdaq National Market of the Nasdaq
Stock Market Inc. under the symbol PHLY. On December 22, 1999, the last reported
sale price of the common stock on the Nasdaq National Market was $15.00 per
share.


         INVESTING IN OUR COMMON STOCK INVOLVES RISKS WHICH ARE DESCRIBED IN THE
"RISK FACTORS" SECTION BEGINNING ON PAGE 6 OF THIS PROSPECTUS.



         NEITHER THE SECURITIES AND EXCHANGE COMMISSION NOR ANY STATE SECURITIES
COMMISSION HAS APPROVED OR DISAPPROVED OF THESE SECURITIES OR PASSED UPON THE
ADEQUACY OR ACCURACY OF THIS PROSPECTUS. ANY REPRESENTATION TO THE CONTRARY IS A
CRIMINAL OFFENSE.




                     The date of this prospectus is , 2000.


<PAGE>   4


                                TABLE OF CONTENTS



                                                                          Page



SUMMARY  ..............................................................     3



RISK FACTORS...........................................................     6



SELLING SHAREHOLDERS
         AND RELATED INFORMATION.......................................     9



PLAN OF DISTRIBUTION...................................................    11



USE OF PROCEEDS........................................................    11



WHERE YOU CAN FIND MORE INFORMATION --
         INCORPORATION OF INFORMATION BY REFERENCE.....................    11



SPECIAL NOTE ON FORWARD-LOOKING STATEMENTS.............................    12



LEGAL OPINIONS.........................................................    13



EXPERTS  ..............................................................    13




                                        2

<PAGE>   5


                                     SUMMARY



INFORMATION ABOUT OUR BUSINESS



         Philadelphia Consolidated Holding Corp. was incorporated in
Pennsylvania in 1984 to serve as a holding company for its subsidiaries.



         We select and target industries and niches in which we believe we can
grow our business by developing insurance products that fill coverage needs
unique to those industries and niches. Through our subsidiaries, we design,
market and sell property and casualty insurance products that provide coverages
and services that are specific to these industries and niches but that are not
included in typical property and casualty policies. We use a "mixed" marketing
strategy in which we market our insurance products to the insured, directly or
through non-employee insurance agents with whom we have written agency
agreements, and also accept business from independent insurance brokers. Our
production underwriting organization, which consists of our marketing staff,
performs the dual function of marketing our products and services and conducting
an underwriting pre-screening of potential customers. Our production
underwriting organization operates from offices located across the United States
and includes telemarketing staffs at our regional offices and our Philadelphia
home office.



         We offer the following product lines:



         COMMERCIAL AUTOMOBILE AND EXCESS LIABILITY. We have provided commercial
automobile products to the leasing and rent-a-car industries for over 35 years.
We offer to the rent-a-car industry coverage for the business owner's property,
dual interest liability, and physical damage on the rental vehicle.



         Additionally, through arrangements with a number of the largest
rent-a-car companies, we offer our excess liability product at the rental car
counter to rent-a-car customers. This coverage protects renters against
liability for bodily injury and property damage over the amount of statutory
coverage provided with the rental vehicle, and pays claims, up to the coverage
limit, without regard to the renter's personal automobile insurance coverage.



         We also offer a full range of liability and physical damage coverages
to automobile leasing companies and their customers. For the renter, we offer
both primary liability coverage and physical damage coverage on the vehicle. For
the leasing company, we offer contingent and excess liability coverage over the
primary liability coverage layer. This coverage protects the leasing company in
the event of a loss when primary coverage is absent or inadequate and provides
contingent physical damage coverage. We also offer the following products to
leasing companies:



         -        interim primary liability and physical damage coverage, which
                  protects the leasing company before and after the vehicle is
                  delivered to the renter;



         -        coverage that guarantees a stated minimum value of the leased
                  vehicle at the termination of the lease; and




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<PAGE>   6


         -        guaranteed asset protection coverage which protects the
                  leasing company and renter for the difference between the
                  leased vehicle's actual cash value and the lease or loan net
                  value in instances where the vehicle is stolen or damaged
                  beyond repair.



         COMMERCIAL PACKAGE. We have provided commercial package policies that
combine numerous risk coverages in a single policy to several specialty markets
for more than 10 years. Our customers for these policies include non-profit and
social service organizations, health and fitness organizations, private and
specialty training schools, condominium/homeowner association facilities, home
health care operations and day care facilities.



         SPECIALTY LINES. We have been providing specialty professional
liability products for approximately 10 years, initially offering directors and
officers liability coverage to nonprofit 501(c)(3) tax exempt organizations. In
1996, we introduced a package of coverages in our Executive Safeguard(R) policy
offered to public and private companies. The coverages offered in the Executive
Safeguard(R) policy include:



         -        directors and officers liability;



         -        employment practices liability;



         -        liability for employee benefits plan administrators and other
                  persons who act for others in trust; and



         -        kidnap ransom.



We currently are focused on broadening the target market for our specialty lines
product offerings through the expansion of our field production underwriting
staff and the introduction of new products. During 1998 we introduced a variety
of coverage enhancements to several of our policies, including Executive
Safeguard(R), miscellaneous professional and non-profit directors and officers
liability and two new products, accountants and dentists professional liability.



         SPECIALTY PROPERTY AND INLAND MARINE LINE. In September 1998, we
introduced a new line of business with our specialty property and inland marine
underwriters. These underwriters specialize in:



         -        insuring large property risks for a wide range of businesses,
                  from shopping malls to hotels; and



         -        underwriting and providing marketing for all classes of inland
                  marine insurance, concentrating on the larger segments of
                  inland marine, including builder's risk, contractor's
                  equipment and motor truck cargo.



         MOBILE HOMEOWNERS AND PREFERRED HOMEOWNERS LINE. In July 1999, we
introduced a line of highly specialized mobile homeowners and preferred
homeowners personal property and casualty insurance policies, along with excess
liability policies that provide coverage for amounts above the limits of basic
liability coverage policies, such as mobile homeowners,




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<PAGE>   7


preferred homeowners and auto. We acquired this business line through a merger
between one of our subsidiaries and The Jerger Company, Inc.



PRINCIPAL EXECUTIVE OFFICES


         Our principal executive offices are located at One Bala Plaza, Suite
100, Bala Cynwyd, Pennsylvania, 19004 (telephone number: (610) 617-7900).



                                        5

<PAGE>   8

                                  RISK FACTORS


IF OUR INSURANCE COMPANY SUBSIDIARIES ARE UNABLE TO PAY DIVIDENDS OR MAKE LOANS
TO US, DUE TO GOVERNMENT REGULATIONS THAT APPLY TO INSURANCE COMPANIES OR FOR
ANY REASON, WE MAY NOT BE ABLE TO CONTINUE OUR NORMAL BUSINESS OPERATIONS.


         We are a holding company. Our principal assets currently consist of all
or substantially all of the equity interests of our subsidiaries listed below:

- -        Philadelphia Indemnity Insurance Company;

- -        Philadelphia Insurance Company;

- -        Maguire Insurance Agency, Inc.;

- -        PCHC Investment Corp., a Delaware investment corporation;

- -        PCHC Financing I, a Delaware business trust;

- -        The Jerger Company, Inc., an insurance holding company;

- -        MHIA Premium Finance Company;

- -        Mobile Homeowners Insurance Agencies, Inc.;

- -        Liberty American Insurance Company, formerly known as Mobile United
         Property and Casualty Insurance Company, Inc.; and


- -        Mobile USA Insurance Company.



         Philadelphia Indemnity Insurance Company, Philadelphia Insurance
Company, Mobile United Property and Casualty Insurance Company, Inc. and Mobile
USA Insurance Company, Inc. are insurance companies. Maguire Insurance Agency,
Inc. is an underwriting manager and Mobile Homeowners Insurance Agencies, Inc.
is an insurance agency that markets, underwrites and services mobile homeowners
and preferred homeowners insurance policies.



         Our primary sources of funds are dividends and payments from our
subsidiaries that we receive under tax allocation agreements. Government
regulations that apply to insurance companies restrict the ability of our
insurance company subsidiaries to pay dividends and make loans to us. Our
insurance subsidiaries' accumulated profits, from which they may pay dividends,
totaled $83.1 million at December 31, 1999. Of this amount, our insurance
company subsidiaries are permitted to pay a total of about $22.2 million of
dividends in 2000 without obtaining prior approval from the department of
insurance for the state in which the insurance subsidiary is located. Further,
if a subsidiary liquidates its assets or undergoes a reorganization or other
similar transaction, creditors of the subsidiary will have the right to be paid
in full the amounts they are owed before we will have the right to receive any
distribution of assets from the subsidiary, unless we also are recognized as a
creditor of the subsidiary. If we are unable to receive distributions from our
subsidiaries, we may not be able to continue our normal business




                                        6

<PAGE>   9


operations. At December 31, 1999, our subsidiaries had total liabilities,
excluding liabilities owed to us, of approximately $337.6 million.



IF RATING AGENCIES DOWNGRADE OUR INSURANCE COMPANY SUBSIDIARIES' RATINGS, WE
WOULD NOT BE ABLE TO COMPETE AS EFFECTIVELY WITH OUR COMPETITORS AND OUR ABILITY
TO SELL INSURANCE POLICIES MIGHT DECLINE; IN THAT EVENT OUR SALES AND EARNINGS
WOULD BE REDUCED.



         A.M. Best Company rates our insurance company subsidiaries "A+"
(Superior). According to A.M. Best Company, companies rated "A+" (Superior)
have, on balance, superior financial strength, operating performance and market
profile, when compared to the standards established by the A.M. Best Company,
and have a very strong ability to meet their ongoing obligations to
policyholders. Our insurance company subsidiaries also possess an "A" claims
paying ability rating by Standard & Poor's. According to Standard & Poor's,
insurers rated "A" offer good financial security for policyholders. We believe
that the ratings assigned by A.M. Best Company and Standard & Poor's are
important factors in marketing our products. If agencies downgrade our ratings
in the future, it is likely that we would not be able to compete as effectively
with our competitors and that our ability to sell insurance policies might
decline. If that happens, we would experience decreased sales and earnings.



IF OUR RESERVES FOR LOSSES AND COSTS RELATED TO ADJUSTMENT OF LOSSES ARE NOT
ADEQUATE, GOVERNMENT REGULATORS MAY REQUIRE THAT WE INCREASE OUR RESERVES WHICH
COULD RESULT IN REDUCTIONS IN NET INCOME AND POLICYHOLDER'S SURPLUS, AND A
DOWNGRADING OF RATINGS OF OUR INSURANCE COMPANY SUBSIDIARIES THAT COULD RESULT
IN DECREASED SALES.



         We establish reserves for losses and costs related to the adjustment of
losses under the insurance policies we write. We determine the amount of these
reserves based on our best estimate of the losses and costs we will incur on
existing insurance policies. We obtain periodic actuarial reviews and an annual
statement of actuarial opinion on these reserves by independent actuaries. While
we believe that our reserves are adequate, we base these reserves on assumptions
as to future events. Changes in inflation, the amounts of claims settlements,
the manner in which we are required to structure settlement payments,
legislative activity and litigation trends may have a substantial impact on our
future loss experience. Actual losses and costs related to the adjustment of
losses under insurance policies may vary from established reserves. If
government regulators later determine that our reserves are understated, they
will require that we increase reserves. An increase in reserves will result in a
corresponding reduction in our net income in the period in which the deficiency
is identified. In addition, strengthening reserves could cause a reduction in
policyholders' surplus and a downgrading of our insurance company subsidiaries'
ratings which in turn could hurt our ability to sell insurance policies.



IF WE ARE NOT ABLE TO MAINTAIN ADEQUATE REINSURANCE TO INSURE AGAINST A PORTION
OF OUR RISK, WE WILL HAVE TO BEAR MORE RISK AND COULD EXPERIENCE LOSSES.



         We purchase reinsurance coverage to insure against a portion of our
risk on policies we write directly. Reinsurance does not affect our direct
liability to our policyholders on the business we write. Instead, it provides us
with coverage for a portion of our obligations to pay the claims of our
policyholders. If a reinsurer becomes insolvent or is unable to make payments
under the terms of its reinsurance treaty with us, we will bear the losses
covered by that




                                        7

<PAGE>   10


reinsurance treaty. Depending on the amount of risk that we are unable to
reinsure and the amount of claims we receive related to that risk, we could
experience losses.



YEAR 2000 READINESS DISCLOSURE: DUE TO YEAR 2000 ISSUES, THERE IS A RISK OF
INCREASED CLAIMS ON POLICIES WE WRITE THAT COULD RESULT IN LOSSES.



         Many existing computer programs use only two digits, instead of four,
to identify a year in the date field. These programs were designed and developed
without considering the impact of the upcoming change in the century. If not
corrected, many computer applications could fail or create incorrect results on
or after the Year 2000. The Year 2000 issue affects computer and information
technology systems, as well as other systems that include embedded technology,
such as micro-processors and micro-controllers or micro-chips, that have date
sensitive programs that may not properly recognize the year 2000 or beyond. If
these systems and products are not properly equipped to identify and recognize
the year 2000, they could fail or create erroneous results.



         We issue professional liability coverage, including directors and
officers liability, and commercial insurance policies that provide coverage for
numerous risks. Insureds may claim that these policies cover losses suffered by
them as a result of Year 2000 issues. We write our professional liability
policies on a "claims made and reported" basis. Approximately 50% of these
policies that we sold since early 1997 specifically exclude from coverage
liability for Year 2000 problems. Virtually all of our new or renewing
professional liability policies providing coverage effective January 1, 1999
specifically exclude coverage for Year 2000 liability. On occasion, for
qualifying accounts, our underwriters may remove the exclusion after receipt and
review of a satisfactory supplemental application, which includes a warranty
statement, and other underwriting information. We believe that we should not be
held liable for claims arising from the Year 2000 issue under our comprehensive
general liability policies. However, we cannot determine whether or to what
extent courts may find liability for those claims. We could experience losses if
insureds are successful in pressing large Year 2000 coverage claims against us.
Additionally, we could incur significant expense to contest Year 2000 issue
coverage claims, even if we prevail in our position.



CLAIMS RELATED TO CATASTROPHIC EVENTS COULD RESULT IN CATASTROPHE LOSSES THAT
COULD RESULT IN LOSSES.



         It is possible that a catastrophic event could greatly increase claims
under the insurance policies we write which, in turn, could result in losses for
one or more of our insurance subsidiaries. Catastrophes may result from a
variety of events or conditions, including hurricanes, windstorms, earthquakes,
hail and other severe weather conditions.



         We generally try to reduce our exposure to catastrophe losses through
underwriting and the purchase of catastrophe reinsurance. Nevertheless,
reinsurance may prove inadequate. Furthermore, a number of states from time to
time have passed legislation that has had the effect of limiting the ability of
insurers to manage risk, such as legislation prohibiting an insurer from
withdrawing from catastrophe-prone areas. If we are unable to maintain adequate
reinsurance or to withdraw from areas where we experience or expect significant
catastrophe-related claims, we could experience significant losses.




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<PAGE>   11

                              SELLING SHAREHOLDERS
                             AND RELATED INFORMATION


         The following table includes (1) the identity of each selling
shareholder, (2) the amount of shares owned by the selling shareholder before
the offering, (3) the amount of shares each selling shareholders is offering for
his or her account and (4) the amount and, if one percent or more, the
percentage of common stock that each selling shareholder will own after
completion of the offering, assuming all shares covered by this prospectus are
sold.




<TABLE>
<CAPTION>
                                                                            Number of
                                   Beneficial Ownership of Shares of        Shares of             Beneficial Ownership of Shares of
         Selling                    Common Stock Before Offering (1)       Common Stock            Common Stock After Offering (2)
       Shareholder                 Number                 Percentage (3)   Being Offered            Number            Percentage (3)
       -----------                 ------                 ----------       -------------            ------            ----------
<S>                                <C>                    <C>              <C>                    <C>                 <C>
Thomas J. Jerger                    338,404                    2.7%           338,404                  0                   *
Dean W. Jerger                      338,404                    2.7%           338,404                  0                   *
Richard M. Jerger, Jr.              338,404                    2.7%           338,404                  0                   *
Evelyn W. Jerger (4)                 22,560                    *               22,560                  0                   *
</TABLE>


*  Indicates less than one percent

(1)      Beneficial ownership figures include shares of issued and outstanding
         shares of common stock. None of the selling shareholders holds any
         option, warrant, right or convertible security exercisable for or
         convertible into common stock.

(2)      Assumes the sale of all shares of common stock offered by this
         prospectus by each selling shareholder to third parties unaffiliated
         with the selling shareholders.

(3)      Percentages are calculated in accordance with Section 13(d) of the
         Exchange Act and the rules promulgated under the Exchange Act.

(4)      As trustee of the Evelyn W. Jerger Revocable Trust u/a/d 3/23/92.


         We issued the shares of common stock that are covered by this
prospectus on an unregistered basis in connection with the merger of The Jerger
Company, Inc., a Florida corporation, with and into a subsidiary of
Philadelphia Consolidated Holding Corp. under a merger agreement among
Philadelphia Consolidated Holding Corp., our subsidiary and The Jerger Company,
Inc. The effective date of the merger was July 16, 1999. Each of Mobile
Homeowners Insurance Agencies, Inc. ("Mobile Homeowners"), Mobile USA Insurance
Company ("Mobile USA"), MHIA Premium Finance Company ("MHIA"), Jerger & Sons,
Inc. ("Jerger & Sons") and Liberty American Insurance Company, formerly known
as Mobile United Property and Casualty Insurance Co., Inc. ("Mobile United")
was a subsidiary of The Jerger Company, Inc. before the merger. Since the
merger, each of those corporations has been a subsidiary of the surviving
company, which is a subsidiary of ours. The selling shareholders were the only
shareholders of The Jerger Company, Inc. before the merger. Under the terms of
the merger agreement, we issued the shares to the selling shareholders and we




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<PAGE>   12

entered into an agreement with the selling shareholders to register the resale
of the shares upon their request.

         Within the past three years, the selling shareholders held the
following positions or offices and/or had the following relationships with us or
our affiliates, including The Jerger Company, Inc. and its subsidiaries:

         Thomas J. Jerger. Prior to the merger, Thomas J. Jerger was Chairman of
the Board and Chief Executive Officer of The Jerger Company, Inc.; Director and
President of Mobile Homeowners; Chairman of the Board and President of Mobile
USA; Chairman of the Board and President of MHIA; Director and Executive Vice
President of Jerger & Sons; and Chairman of the Board and President of Mobile
United. In addition, in April 1999, he was elected Director of Philadelphia
Consolidated Holding Corp.


         On the effective date of the merger, in addition to continuing his term
as a Director of Philadelphia Consolidated Holding Corp., Thomas J. Jerger held
the following positions: President of The Jerger Company, Inc.; President of
Mobile Homeowners; Chairman of the Board and President of Mobile USA; Chairman
of the Board and President of MHIA; Executive Vice President of Jerger & Sons;
Chairman of the Board and President of Mobile United; and, since October 1999,
Executive Vice President of Philadelphia Consolidated Holding Corp. His other
pre-merger positions and offices, as described above, terminated on the
effective date of the merger. Mr. Jerger resigned from all his positions and
offices, except his position as Director of Philadelphia Consolidated Holding
Corp., effective November 22, 1999. Mr. Jerger resigned from his position as
Director of Philadelphia Consolidated Holding Corp. effective November 24, 1999.



         Dean W. Jerger. Before the merger, Dean W. Jerger was Director and
President of The Jerger Company, Inc.; Chairman of the Board and Chief Executive
Officer of Mobile Homeowners; Director of Mobile USA; Director and Executive
Vice President of MHIA; Director and Executive Vice President of Jerger & Sons;
and Director of Mobile United.



         Dean W. Jerger held the following positions and offices from the
effective date of the merger until December 3, 1999 when he resigned from all of
his positions and offices: Director and Executive Vice President of The Jerger
Company, Inc.; Chairman of the Board and Chief Executive Officer of Mobile
Homeowners; Director of Mobile USA; Director and Executive Vice President of
MHIA; Director and Executive Vice President of Jerger & Sons; and Director of
Mobile United.



         Richard M. Jerger, Jr. Richard M. Jerger, Jr. held the following
positions and offices, before the effective date of the merger and following the
effective date of the merger, until August 11, 1999, when he resigned from each
of those positions: Director and Executive Vice President of each of The Jerger
Company, Inc., Mobile Homeowners, Mobile USA and MHIA; Chairman of the Board and
President of Jerger & Sons; and Director and Executive Vice President of Mobile
United.


         Evelyn W. Jerger. Evelyn W. Jerger served as Director and Executive
Vice President of The Jerger Company, Inc. until June 30, 1999 when she resigned
from those positions.



                                       10

<PAGE>   13


         In addition, from April 1998 until the merger, Mobile Homeowners, a
subsidiary of The Jerger Company, Inc., was one of our agents.



         The selling shareholders are not making an offer to sell these
securities in any jurisdiction where the offer or sale is not permitted.


                              PLAN OF DISTRIBUTION


         The selling shareholders may offer and sell their shares of common
stock that are covered by this prospectus from time to time in one or more
transactions to or through brokers or dealers, who may be acting as
underwriters, or directly with investors or other purchasers, at a fixed price
or prices, which may be changed, at market prices prevailing at the time of
sale, at prices related to the prevailing market prices or at negotiated prices.
We will describe the specific shares to be sold, the terms of the offering,
including price, the names of any agent, dealer or underwriter, and any
applicable commission, discount or other compensation applicable to a particular
sale in an accompanying prospectus supplement, as required by law.


                                 USE OF PROCEEDS

         The selling shareholders who offer and sell their shares will receive
all net proceeds from the sale of the shares. We will not receive any proceeds
from the sale of the shares.


                     WHERE YOU CAN FIND MORE INFORMATION --
                    INCORPORATION OF INFORMATION BY REFERENCE



         We file annual, quarterly and special reports, proxy statements and
other information with the SEC. You may read and copy any document we file at
the following public reference rooms maintained by the SEC at:


                Judiciary Plaza                       7 World Trade Center
                450 Fifth Street, N.W.                13th Floor
                Washington, D.C.  20549               New York, New York 10048


         You may obtain information on the operation of the SEC's public
reference rooms by calling the SEC at 1-800-SEC-0330. Our SEC filings also are
available to the public from the SEC's website at http://www.sec.gov.



         We have filed a registration statement on Form S-3 with the SEC to
register the shares offered by this prospectus. This prospectus is part of the
registration statement but, as permitted by SEC rules and regulations, this
prospectus does not contain all the information that you can find in the
registration statement or the exhibits to the registration statement. You should
refer to the registration statement and to the exhibits filed with the
registration statement for further information about us, our consolidated
subsidiaries and the shares.



         The SEC allows us to "incorporate by reference" the information we file
with them. This means that we are permitted to disclose information to you by
referring you to other documents we have filed with the SEC. The information
incorporated by reference is considered to be part of this prospectus, and
information that we file with the SEC after the date of this prospectus will
automatically update and supersede this information.




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<PAGE>   14

         We incorporate by reference in this prospectus all the documents listed
below and any filings we make with the SEC under Sections 13(a), 13(c), 14 or
15(d) of the Exchange Act after the date of this prospectus and before all the
shares of shares offered by this prospectus have been sold or de-registered:


- -        the annual report on Form 10-K for the fiscal year ended December 31,
         1998;



- -        the quarterly reports on Form 10-Q for the fiscal quarters ended March
         31, 1999, June 30, 1999 and September 30, 1999;



- -        the current reports on Form 8-K filed with the SEC on May 10, 1999,
         July 29, 1999 and March 17, 2000;



- -        the amended current report on Form 8-K/A filed with the SEC on
         September 24, 1999; and


- -        the description of our common stock, no par value, that is contained in
         Philadelphia Consolidated Holding Corp.'s registration statement on
         Form 8-A/A, dated September 13, 1993, including any amendments or
         reports filed for the purpose of updating the description of the
         shares.

         We will deliver, without charge, to anyone receiving this prospectus,
upon written or oral request, a copy of any document incorporated by reference
in this prospectus but not delivered to you with this prospectus, excluding all
exhibits to those documents except any exhibit that has been specifically
incorporated by reference. You may request a copy of these documents by
telephoning or writing to:

                                    Craig P. Keller
                                    Senior Vice President, Secretary, Treasurer
                                      and Chief Financial Officer
                                    Philadelphia Consolidated Holding Corp.
                                    One Bala Plaza, Suite 100
                                    Bala Cynwyd, PA 19004
                                    (610) 617-7900


         You should rely only on the information that we have provided or
incorporated by reference in this prospectus. We have not authorized anyone else
to provide you with different information. You should assume that the
information in this prospectus, as well as information we previously filed with
the SEC and incorporated by reference, is accurate only as of the date on the
front cover of this prospectus. Our business, financial condition, results of
operations and prospects may have changed since that date.


                   SPECIAL NOTE ON FORWARD-LOOKING STATEMENTS


         Some of the information in this prospectus may contain forward-looking
statements. These statements can be identified by the use of forward-looking
phrases such as "will likely result," "may," "are expected to," "is
anticipated," "estimate," "projected," "intends to," or other similar words.
These forward-looking statements are subject to risks and uncertainties that
could




                                       12

<PAGE>   15

cause actual results to differ materially from those projected, including those
described under "Risk Factors" in this prospectus.

         Additional risks that may affect our future performance are included
elsewhere in this prospectus and in our other filings with the SEC. When
considering forward-looking statements, you should keep in mind these risk
factors and other cautionary statements in this prospectus. You should not place
undue reliance on any forward-looking statement that speaks only as of the date
made.

                                 LEGAL OPINIONS


         Wolf, Block, Schorr and Solis-Cohen LLP will pass on the validity of
the shares of common stock offered in this prospectus.



                                     EXPERTS


         The consolidated financial statements of Philadelphia Consolidated
Holding Corp. and its subsidiaries as of December 31, 1998 and 1997 and for each
of the three years in the period ended December 31, 1998 incorporated by
reference in this prospectus have been incorporated herein in reliance on the
report of PricewaterhouseCoopers LLP, independent accountants, given on the
authority of that firm as experts in accounting and auditing.




                                       13

<PAGE>   16
                                     PART II

                     INFORMATION NOT REQUIRED IN PROSPECTUS

ITEM 14.  OTHER EXPENSES OF ISSUANCE AND DISTRIBUTION.


<TABLE>
<S>                                      <C>
Securities and Exchange Commission
Registration Fee ..................      $ 4,179.00
*Accounting Fees and Expenses .....        3,000.00
*Legal Fees and Expenses ..........       26,000.00
*Miscellaneous ....................          821.00

Total Expenses ....................      $34,000.00
                                         ==========
</TABLE>


- ----------

* Estimated for purposes of completing the information required pursuant to this
Item 14.

           Philadelphia Consolidated will pay all of the above fees and expenses
associated with filing the registration statement.

ITEM 15.  INDEMNIFICATION OF DIRECTORS AND OFFICERS.

           Subchapter D (Sections 1741 through 1750) of Chapter 17 the
Pennsylvania Business Corporation Law of 1988, as amended (the "BCL"), contains
provisions for mandatory and discretionary indemnification of a corporation's
directors, officers, employees and agents (collectively "Representatives"), and
related matters.

           Under Section 1741, subject to certain limitations, a corporation has
the power to indemnify Representatives under certain prescribed circumstances
against expenses (including attorneys' fees), judgments, fines and amounts paid
in settlement actually and reasonably incurred in connection with a threatened,
pending or completed action or proceeding, whether civil, criminal,
administrative or investigative, to which any of them is a party or threatened
to be made a party by reason of his or her being a Representative of the
corporation or serving at the request of the corporation as a Representative of
another corporation, partnership, joint venture, trust or other enterprise, if
he or she acted in good faith and in a manner he or she reasonably believed to
be in, or not opposed to, the best interests of the corporation and, with
respect to any criminal proceeding, had no reasonable cause to believe his or
her conduct was unlawful.

           Section 1742 provides for indemnification with respect to derivative
and corporate actions similar to that provided by Section 1741. However,
indemnification is not provided under Section 1742 in respect of any claim,
issue or matter as to which a Representative has been adjudged to be liable to
the corporation unless and only to the extent that the proper court determines
upon application that, despite the adjudication of liability but in view of all
the circumstances of the case, a Representative is fairly and reasonably
entitled to indemnity for the expenses that the court deems proper.


                                      II-1
<PAGE>   17
           Section 1743 provides that indemnification against expenses is
mandatory to the extent that a Representative has been successful on the merits
or otherwise in defense of any such action or proceeding referred to in Section
1741 or 1742.

           Section 1744 provides that, unless ordered by a court, any
indemnification under Section 1741 or 1742 shall be made by the corporation only
as authorized in the specific case upon a determination that indemnification of
a Representative is proper because the Representative met the applicable
standard of conduct. Section 1744 further provides that such determination will
be made by the board of directors by a majority vote of a quorum consisting of
directors not parties to the action or proceeding; if a quorum is not obtainable
or if obtainable and a majority vote of a quorum of disinterested directors so
directs, by independent legal counsel; or by the shareholders.

           Section 1745 provides that expenses incurred by a Representative in
defending any action or proceeding referred to in Subchapter D of Chapter 17 of
the BCL may be paid by the corporation in advance of the final disposition of
such action or proceeding upon receipt of an undertaking by or on behalf of the
Representative to repay such amount if it shall ultimately be determined that
such Representative is not entitled to be indemnified by the corporation.

           Section 1746 provides generally that except in any case where the act
or failure to act giving rise to the claim for indemnification is determined by
a court to have constituted willful misconduct or recklessness, the
indemnification and advancement of expenses provided by Subchapter D of Chapter
17 of the BCL shall not be deemed exclusive of any other rights to which a
Representative seeking indemnification or advancement of expenses may be
entitled under any bylaw, agreement, vote of shareholders or disinterested
directors or otherwise, both as to action in such Representative's official
capacity and as to action in another capacity while holding that office.

           Section 1747 grants a corporation the power to purchase and maintain
insurance on behalf of any Representative against any liability incurred by such
Representative in his or her capacity as a Representative, whether or not the
corporation would have the power to indemnify such Representative against that
liability under Subchapter D of Chapter 17 of the BCL.

   Sections 1748 and 1749 apply the indemnification and advancement of expenses
provisions contained in Subchapter D of Chapter 17 of the BCL to all constituent
corporations absorbed in a consolidation, merger or division, as well as the
surviving or new corporations surviving or resulting therefrom, and to service
as a representative of a corporation or an employee benefit plan.

           Section 1750 provides that the indemnification and advancement of
expenses provided by, or granted pursuant to, Subchapter D of Chapter 17 of the
BCL shall, unless otherwise provided when authorized or ratified, continue as to
a person who has ceased to be a Representative and shall inure to the benefit of
the heirs and personal representative of such person.

           Section 9 of Article IV of Philadelphia Consolidated Holding Corp.'s
By-Laws provides indemnification to directors for all actions taken by them and
for all failures to take action to the fullest extent

                                      II-2
<PAGE>   18
permitted by Pennsylvania law against all expense, liability and loss reasonably
incurred or suffered by them in connection with any threatened, pending or
completed action, suit or proceeding (including, without limitation, an action,
suit or proceeding by or in the right of Philadelphia Consolidated Holding
Corp.), whether civil, criminal, administrative, investigative or through
arbitration. Section 9 of Article IV of the By-Laws also permits Philadelphia
Consolidated Holding Corp., by action of its board of directors, to indemnify
officers, employees and other persons to the same extent as directors. The
provisions of Section 9 of Article IV of the By-Laws relating to the limitation
of directors' liability, to indemnification and to the advancement of expenses
constitute a contract between Philadelphia Consolidated Holding Corp. and each
of its directors which may be modified as to any director only with that
director's consent or as otherwise specifically provided in Section 9. Any
repeal or amendment of Section 9 of Article IV of the By-Laws which is adverse
to any director will apply to such director only on a prospective basis, and
will not reduce any limitation on the personal liability of a director of
Philadelphia Consolidated Holding Corp., or limit the rights of an indemnitee to
indemnification or to the advancement of expenses with respect to any action or
failure to act occurring prior to the time of such repeal or amendment. No
repeal or amendment of the By-Laws will affect any or all of Section 9 of
Article IV so as either to reduce the limitation of directors' liability or
limit indemnification or the advancement of expenses in any manner unless
adopted by the unanimous vote of the directors of Philadelphia Consolidated
Holding Corp. then serving or the affirmative vote of shareholders entitled to
cast not less than a majority of the votes that all shareholders are entitled to
cast in the election of directors.

           Section 9 of Article IV further permits Philadelphia Consolidated
Holding Corp. to maintain insurance, at its expense, for the benefit of any
person on behalf of whom insurance is permitted to be purchased by Pennsylvania
law against any such expenses, liability or loss, whether or not Philadelphia
Consolidated Holding Corp. would have the power to indemnify such person against
such expense, liability or loss under Pennsylvania or other law. Philadelphia
Consolidated Holding Corp. has purchased directors' and officers' liability
insurance.

           Each of the selling shareholders has undertaken in writing to
indemnify and hold harmless Philadelphia Consolidated Holding Corp. and its
directors and officers and each person controlling Philadelphia Consolidated
Holding Corp. within the meaning of the Securities Act of 1933, as amended,
among others, with respect to any statement or alleged statement in or omission
from any resale registration statement, any final or summary prospectus
contained therein, or any amendment or supplement thereto, if such statement or
alleged statement or omission or alleged omission was made in reliance upon and
in conformity with written information furnished to Philadelphia Consolidated
Holding Corp. or its representatives by or on behalf of the selling shareholders
for use in the preparation of the resale registration statement; provided,
however, that the amount of any losses, claims, damages, liabilities or expenses
to be paid by the selling shareholders will not exceed the amount of proceeds
received by the selling shareholders from the sale of the securities.

ITEM 17.  UNDERTAKINGS.

           (a)       The undersigned registrant hereby undertakes:

                     (1) To file, during any period in which offers or sales are
                     being made, a post-effective amendment to this registration
                     statement:

                                      II-3
<PAGE>   19
                               (i) To include any prospectus required by Section
                     10(a)(3) of the Securities Act of 1933;

                               (ii) to reflect in the prospectus any facts or
                     events arising after the effective date of the registration
                     statement (or the most recent post-effective amendment
                     thereof) which, individually or in the aggregate, represent
                     a fundamental change in the information set forth in the
                     registration statement. Notwithstanding the foregoing, any
                     increase or decrease in the volume of securities offered
                     (if the total dollar value of securities offered would not
                     exceed that which was registered) and any deviation from
                     the low or high end of the estimated maximum offering range
                     may be reflected in the form of prospectus filed with the
                     Commission pursuant to Rule 424(b) if, in the aggregate,
                     the changes in volume and price represent no more than 20
                     percent change in the maximum aggregate offering price set
                     forth in the "Calculation of Registration Fee" table in the
                     effective registration statement;

                               (iii) to include any material information with
                     respect to the plan of distribution not previously
                     disclosed in the registration statement or any material
                     change to such information in the registration statement;

                     provided, however, that paragraphs (a)(1)(i) and (a)(1)(ii)
                     do not apply if the information required to be included in
                     such post-effective amendment by those paragraphs is
                     contained in periodic reports filed with or furnished to
                     the Commission by the registrant pursuant to Section 13 or
                     Section 15(d) of the Securities Exchange Act of 1934 that
                     are incorporated by reference in this registration
                     statement.

                     (2) That, for the purpose of determining any liability
                     under the Securities Act of 1933, each such post-effective
                     amendment shall be deemed to be a new registration
                     statement relating to the securities offered therein, and
                     the offering of such securities at that time shall be
                     deemed to be the initial bona fide offering thereof.

                     (3) To remove from registration by means of a
                     post-effective amendment any of the securities being
                     registered which remain unsold at the termination of the
                     offering.

           (b) The undersigned registrant hereby undertakes that, for purposes
of determining any liability under the Securities Act of 1933, each filing of
the registrant's annual report pursuant to Section 13(a) or 15(d) of the
Securities Exchange Act of 1934 (and, where applicable, each filing of an
employee benefit plan's annual report pursuant to Section 15(d) of the
Securities Exchange Act of 1934) that is incorporated by reference in the
registration statement shall be deemed to be a new registration statement
relating to the securities offered therein, and the offering of such securities
at that time shall be deemed to be the initial bona fide offering thereof.

                                      II-4
<PAGE>   20
           (h) Insofar as indemnification for liabilities arising under the
Securities Act of 1933 may be permitted to directors, officers and controlling
persons of the registrant pursuant to the foregoing provisions, or otherwise,
the registrant has been advised that in the opinion of the Securities and
Exchange Commission such indemnification is against public policy as expressed
in the Act and is, therefore, unenforceable. In the event that a claim for
indemnification against such liabilities (other than the payment by the
registrant of expenses incurred or paid by a director, officer or controlling
person of the registrant in the successful defense of any action, suit or
proceeding) is asserted by such director, officer or controlling person in
connection with the securities being registered, such registrant will, unless in
the opinion of its counsel the matter has been settled by controlling precedent,
submit to a court of appropriate jurisdiction the question whether such
indemnification by it is against public policy as expressed in the Act and will
be governed by the final adjudication of such issue.



                                      II-5
<PAGE>   21
 ITEM 16.  EXHIBITS AND FINANCIAL STATEMENT SCHEDULES.

           (a) Exhibits


<TABLE>
<CAPTION>
         Exhibit No.                            Description
         -----------                            -----------
<S>                           <C>
            3.1               Articles of Incorporation of Philadelphia
                              Consolidated Holding Corp., as amended
                              (incorporated by reference to Exhibit 3.1 filed
                              with Philadelphia Consolidated Holding Corp.'s
                              Form S-1 Registration Statement under the
                              Securities Act of 1933 (Registration No.
                              33-65958)).

            5.1               Opinion of Wolf, Block, Schorr and Solis-Cohen LLP
                              regarding the validity of the securities being
                              registered by Philadelphia Consolidated Holding
                              Corp. hereby.*

            10.1              Registration Rights Agreement, dated as of July 9,
                              1999, among Philadelphia Consolidated Holding
                              Corp., Thomas Jerger, Dean Jerger, Richard M.
                              Jerger, Jr. and Evelyn W. Jerger (incorporated by
                              reference to Exhibit 10.43 filed with Philadelphia
                              Consolidated Holding Corp.'s Form 10-Q for the
                              fiscal quarter ended September 30, 1999).

            23.1              Consent of PricewaterhouseCoopers LLP related to
                              the financial statements of Philadelphia
                              Consolidated Holding Corp.**

            23.2              Consent of Wolf, Block, Schorr and Solis-Cohen LLP
                              (included in Exhibit 5.1).*

            24.1              Powers of attorney.*
</TABLE>


- -----------------------------

 *Previously filed.
**Filed electronically herewith.


                                      II-6
<PAGE>   22
                                   SIGNATURES


           Pursuant to the requirements of the Securities Act of 1933,
Philadelphia Consolidated Holding Corp. certifies that it has reasonable grounds
to believe that it meets all of the requirements for filing on Form S-3 and has
duly caused this Amendment No. 1 to the Registration Statement, to be signed on
its behalf by the undersigned, thereunto duly authorized, in Bala Cynwyd,
Pennsylvania on March 17, 2000.



                                        PHILADELPHIA CONSOLIDATED HOLDING CORP.

                                        By: /s/ James J. Maguire
                                        James J. Maguire
                                        Chairman of the Board of Directors
                                        and Chief Executive Officer






           Pursuant to the requirements of the Securities Act of 1933, this
Amendment No. 1 to the Registration Statement has been signed by the following
persons in the capacities indicated on March 17, 2000.




<TABLE>
<CAPTION>
     Signature                     Title
     ---------                     -----
<S>                                <C>
        *                          Chairman of the Board of Directors,
- ------------------                 Chief Executive Officer
James J. Maguire                   and Director (Principal Executive Officer)

/s/ Craig P. Keller                Senior Vice President, Secretary, Treasurer
- ------------------                 and Chief Financial Officer (Principal
Craig P. Keller                    Financial and Accounting Officer)

        *                          President, Chief Operating
- ------------------                 Officer and Director
James J. Maguire, Jr.
</TABLE>


<PAGE>   23

<TABLE>
<S>                                     <C>
            *                           Executive Vice President and Director
- -------------------------
Sean S. Sweeney


            *                           Director
- -------------------------
William J. Henrich, Jr.


            *                           Director
- -------------------------
Roger R. Larson


            *                           Director
- -------------------------
Paul R. Hertel, Jr.


            *                           Director
- -------------------------
Thomas J. McHugh


            *                           Director
- -------------------------
Michael J. Morris


            *                           Director
- -------------------------
Dirk Stuurop


            *                           Director
- -------------------------
J. Eustace Wolfington



*By: /s/   Craig P. Keller
- -------------------------
Craig P. Keller as attorney-in-
fact pursuant to the Powers of
Attorney previously filed as
Exhibit 24.1 to this Registration
Statement
</TABLE>

<PAGE>   24
                                  EXHIBIT INDEX


<TABLE>
<CAPTION>
      Exhibit No.                            Description                                    Method of Filing
      -----------                            -----------                                    ----------------
<S>                      <C>                                                                <C>
          3.1            Articles of Incorporation of Philadelphia Consolidated            Incorporated herein
                         Holding Corp., as amended (incorporated by reference to               by reference
                         Exhibit 3.1 filed with Philadelphia Consolidated
                         Holding Corp.'s Form S-1 Registration Statement under
                         the Securities Act of 1933 (Registration No.
                         33-65958)).

          5.1            Opinion of Wolf, Block, Schorr and Solis-Cohen LLP                         *
                         regarding the validity of the securities being
                         registered by Philadelphia Consolidated Holding Corp.
                         hereby.

          10.1           Registration Rights Agreement, dated as of July 9,                Incorporated herein
                         1999, among Philadelphia Consolidated Holding Corp.,                  by reference
                         Thomas Jerger, Dean Jerger, Richard M. Jerger, Jr. and
                         Evelyn W. Jerger (incorporated by reference to Exhibit
                         10.43 filed with Philadelphia Consolidated Holding
                         Corp.'s Form 10-Q for the fiscal quarter ended
                         September 30, 1999).

          23.1           Consent of PricewaterhouseCoopers LLP related to the                       **
                         financial statements of Philadelphia Consolidated
                         Holding Corp.

          23.2           Consent of Wolf, Block, Schorr and Solis-Cohen LLP                         *
                         (included in Exhibit 5.1).

          24.1           Powers of attorney.                                                        *
</TABLE>



 * Previously filed.
** Filed electronically herewith.




<PAGE>   1

                                                                    Exhibit 23.1


                       CONSENT OF INDEPENDENT ACCOUNTANTS

We hereby consent to the incorporation by reference in this Registration
Statement on Form S-3 of our report dated February 5, 1999 relating to the
financial statements, which appears in Philadelphia Consolidated Holding
Corp.'s Annual Report on Form 10-K for the year ended December 31, 1998. We
also consent to the incorporation by reference of our report dated February 5,
1999 relating to the financial statement schedules, which appears in such
Annual Report on Form 10-K. We also consent to the reference to us under the
heading "Experts" in such Registration Statement.


/s/ PRICEWATERHOUSECOOPERS LLP


Philadelphia, Pennsylvania

March 16, 2000



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