HOLLY PRODUCTS INC
PRE 14A, 1996-11-15
PARTITIONS, SHELVG, LOCKERS, & OFFICE & STORE FIXTURES
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                            SCHEDULE 14A INFORMATION

               Proxy Statement Pursuant to Section 14(a) of the
                       Securities Exchange Act of 1934

Filed by the Registrant  (x)

Filed by a party other than the Registrant  ( )


Check the appropriate box:

( )     Preliminary Proxy Statement

( )     Definitive Proxy Statement

( )     Definitive Additional Materials

( )     Soliciting Material Pursuant to 240.14a-11(c) or 240.14a-12

                              HOLLY PRODUCTS, INC.
              (Name of Registrant as Specified in its Charter)

                              HOLLY PRODUCTS, INC.
              (Name of Person(s) Filing Proxy Statement)

Payment of Filing Fee (Check the appropriate box):
(x)     No filing fee required.
( )     $125 per Exchange Act Rule 0-11(c)(1)(ii), 14a-6(i) or 14a-6(j)(2).
( )     $500 per each party to the controversy pursuant to Exchange Act Rule 
         14a-6(i)(3).
( )     Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.

     1.     Title of each class of securities to which transaction applies:
     _____________________________________________________________________

     2.     Aggregate number of securities to which transaction applies:
     _____________________________________________________________________

     3.     Per unit price or other underlying value of transaction computed
            pursuant to Exchange Act Rule 0-11:
     _____________________________________________________________________

     4.     Proposed maximum aggregate value of transaction:
     _____________________________________________________________________

( )   Check box if any part of the fee is offset as provided by Exchange Rule
      0-11(a)(2) and identify the filing for which the offsetting fee was paid
      previously.  Identify the previous filing by registration statement
      number, or the Form or Schedule and the date of its filing.

     1.     Amount Previously Paid:
     _____________________________________________________________________

     2.     Form, Schedule or Registration Statement No.:
     _____________________________________________________________________

     3.     Filing Party:
     _____________________________________________________________________

     4.     Date Filed:
     _____________________________________________________________________

<PAGE>

                            HOLLY PRODUCTS, INC.
                        200 Monument Road, Suite 10
                            Bala Cynwyd, PA 19004


                 NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                                        
                                                      November 25, 1996


     NOTICE IS HEREBY GIVEN that the Annual Meeting of Shareholders (the 
"Meeting") of HOLLY PRODUCTS, INC., a New Jersey Corporation (the "Company"), 
will be held at the Marriott Hotel, 888 Chesterbrook Boulevard, Wayne, 
Pennsylvania on December 20, 1996, at  11:00 a.m., local time, for the 
following purposes:

1.     To elect a Board of Directors to serve until the next annual meeting of
shareholders and until their successors have been duly elected and qualified;

2.     To consider and act upon a proposal to amend the Company's Certificate
of Incorporation to change the name of the Company to "Holly Holdings, Inc.";

3.     To consider and act upon a proposal to amend the Company's Certificate
of Incorporation to reflect a one-for-ten reverse split of the Company's
Common Stock;

4.     To consider and act upon a proposal to amend the Company's Certificate
of Incorporation to increase the number of authorized shares of the Company's
Common Stock from 50,000,000 to 150,000,000;

5.     To consider and act upon a proposal to approve the Company's 1996  
Stock Option Plan;

6.     To consider and act upon a proposal to issue five pre-split shares of 
the Company's Common Stock in exchange for one share of the Company's Series D 
Preferred Stock and to amend the Company's Certificate of Incorporation to 
delete any reference to, or any provision for, the class of authorized stock 
designated as Series D Preferred Stock;

7.     To ratify the selection of Moore Stephens CPA's to act as the Company's 
Independent Certified Public Accountants for the fiscal year ending March 31, 
1997;

8.     To transact such other business as may properly be brought before the 
Meeting or any adjournment thereof.

     The Board of Directors has fixed the close of business on November 19, 
1996 as the record date for the Meeting.  Only holders of record of the 
Company's Common Stock and Series Z Preferred Stock on the stock transfer 
<PAGE>
books of the Company at the close of business on that date are entitled to 
notice of, and to vote at, the Meeting for proposals 1, 2, 3, 4, 5 and 7.  
Only holders of record of the Company's Series D Preferred Stock on the stock 
transfer books of the Company at the close of business on that date are 
entitled to notice of, and to vote at the Meeting for proposal number 6.  A 
separate proxy card is contained herein for the Series D Preferred 
shareholders for a vote on proposal number 6.  

Please sign, date and mail the enclosed proxy promptly in the enclosed 
postage-paid envelope so that your shares will be represented at the meeting.

     THE COMPANY URGES THAT AS MANY STOCKHOLDERS AS POSSIBLE BE
REPRESENTED AT THE MEETING.  WHETHER OR NOT YOU EXPECT TO BE PRESENT AT THE
MEETING, YOU ARE URGED TO READ THE ATTACHED PROXY STATEMENT AND THEN FILL IN,
DATE, SIGN AND RETURN PROMPTLY THE ENCLOSED PROXY IN THE ENLCOSED ENVELOPE.  IF
YOU ARE PRESENT IN PERSON AT THE MEETING, YOU MAY VOTE IN PERSON REGARDLESS
OF HAVING SENT IN YOUR PROXY.  IT IS IMPORTANT THAT YOUR SHARES BE REPRESENTED
AT THE MEETING AND YOUR PROMPTNESS  WILL ASSIST US IN PREPARATIONS FOR THE
MEETING.


                              By Order of the Board of Directors


                              Larry S. Berman
                              Chairman,CEO & Secretary


<PAGE>

                              Holly Products, Inc.
                          200 Monument Road, Suite 10
                             Bala Cynwyd, PA 19004
                         ______________________________

                                PROXY STATEMENT
                                     FOR
                        ANNUAL MEETING OF SHAREHOLDERS

                               December 20, 1996
                         _______________________________

                                 INTRODUCTION

     This Proxy Statement is being furnished to shareholders by the Board of 
Directors of Holly Products, Inc., a New Jersey Corporation (the "Company"), 
in connection with the solicitation of the accompanying Proxy for use at the 
1996 Annual Meeting of Shareholders of the Company (the "Meeting") to be held 
at the Marriott Hotel, 888 Chesterbrook Boulevard, Wayne, Pennsylvania, on 
Friday, December 20, 1996 at 11:00 a.m., local time, or at any adjournments 
thereof.

     One of the proposals to be considered at the Meeting, proposal number 6, 
involves a transaction which will cause the Company's Series D Preferred Stock 
to no longer be listed on the Boston Stock Exchange or be quoted on an 
interdealer quotation system of a national securities association.  
Accordingly the recipient of this Proxy Statement is advised that:

     (A)     THIS TRANSACTION HAS NOT BEEN APPROVED OR DISAPPROVED BY THE 
SECURITIES AND EXCHANGE COMMISSION NOR HAS THE COMMISSION PASSED
UPON THE FAIRNESS OR MERITS OF SUCH TRANSACTION NOR UPON THE ACCURACY OR
ADEQUACY OF THE INFORMATION CONTAINED IN THIS DOCUMENT.  ANY REPRESENTATION TO
THE CONTRARY IS UNLAWFUL.

     (B)     NEITHER THIS TRANSACTION NOR THESE SECURITIES HAVE BEEN
APPROVED OR DISAPPROVED BY THE SECURITIES AND EXCHANGE COMMISSION.  THE
COMMISSION HAS NOT PASSED UPON THE FAIRNESS OR MERITS OF THIS TRANSACTION NOR
UPON THE ACCURACY OR ADEQUACY OF THE INFORMATION CONTAINED IN THIS
PROSPECTUS.  ANY REPRESENTATION TO THE CONTRARY IS UNLAWFUL.

     The approximate date on which this Proxy Statement and the accompanying 
Proxy will first be sent or given to shareholders is November 25, 1996.

<PAGE>


                     RECORD DATE AND VOTING SECURITIES

     Only Shareholders of record at the close of business on November 19, 
1996, the record date (the "Record Date") for the Meeting, will be entitled to
notice of, and to vote at, the Meeting and any adjournment(s) thereof. As of
the close of business on the Record Date, there were outstanding 46,162,215
shares of the Company's common stock, no par value (the "Common Stock"). Each
outstanding share of Common Stock is entitled to one vote. There were 1,013,628
shares of Series Z Preferred Stock, $.25 par value outstanding ("Series Z 
Preferred Stock"). Each outstanding share of Series Z Preferred Stock is 
convertible into 50 shares of Common Stock and therefore entitled to fifty 
votes.  Additionally, there were 389,975 shares of Series D Preferred Stock,
no par value ("Series D Preferred Stock"), outstanding.  Each outstanding
share of Series D Preferred Stock is only permitted to vote on proposal 6.
The Common Stock, Series Z Preferred Stock and Series D Preferred Stock are
collectively referred to herein as "Capital Stock".   There was no other class
of voting securities of the Company outstanding on the Record Date.

     The holders of Common Stock and Series Z Preferred Stock vote together as
a single class on proposal 1, 2, 3, 4, 5 and 7 addressed at the Annual
Meeting. The holders of the outstanding shares of Common Stock and Series Z
Preferred Stock, considered as one class, entitled to cast a majority of votes
represented by such shares, present in person or by proxy, will constitute a
quorum at the Meeting for purposes of voting on proposal 1, 2, 3, 4, 5 and
7.  The holders of the outstanding shares of Series D Preferred Stock 
entitled to cast a majority of votes represented by such shares, present in 
person or by proxy, will constitute a quorum at the Meeting for purposes of 
voting on proposal 6.

     The affirmative vote of a plurality of the shares of Common Stock and 
Series Z Preferred Stock, voting together as a single class, present in person 
or represented by proxy and entitled to vote, is required for the approval of 
proposal 1, 2, 3, 4, 5 and 7.   The affirmative vote of a majority of the 
shares of Series D Preferred Stock present in person or represented by proxy 
and entitled to vote, is required for the approval of proposal 6.

     All votes will be tabulated by the inspector of election appointed at the 
Meeting who will separately tabulate affirmative votes, negative votes, 
authority withheld for any nominee for Director, abstentions and broker 
non-votes. Authority withheld will be counted toward the tabulation of the 
votes cast on the election of Directors and will have the same effect as a 
negative vote. Under New Jersey law, any proxy submitted and containing an 
abstention or broker non-vote will not be counted as a vote cast on any matter 
to which it relates. Abstentions and broker non-votes will be counted for 
purposes of determining whether a quorum is present at the Meeting.

<PAGE>

                            VOTING OF PROXIES

     Shares of Capital Stock entitled to vote at the Meeting represented by 
Proxies, which are properly executed, duly returned and not revoked, will be 
voted in accordance with the instructions contained therein.  If no 
specification is indicated on the Proxy of the holders of Common Stock and 
Series Z Preferred Stock, the Proxy represented thereby will be voted (i) for 
the election as Directors of the persons who have been nominated by the Board 
of Directors; (ii)  for the amendment to the Company's Certificate of 
Incorporation to change the name of the Company; (iii) for the amendment to 
the Company's Certificate of Incorporation to effect a one-for-ten reverse 
split of the Company's Common Stock; (iv) for the amendment to the Company's 
Certificate of Incorporation to increase the number of authorized shares of 
the Company's Common Stock; (v)  for the Company's 1996 Stock Option Plan; 
(vi) for the selection of Moore Stephens CPA's to act as the Company's 
Independent Certified Public Accountants for the fiscal year ending March 31, 
1997; and (vii) for any other matter that may properly be brought before the 
Meeting in accordance with the judgment of the person or persons voting the 
Proxy.  If no specification is indicated on the Proxy of the Series D 
Preferred Shareholders, the Proxy represented thereby will be voted for the 
proposal to amend the Company's Certificate of Incorporation to eliminate the 
Company's Series D Preferred Stock.  The execution of a Proxy will in no way 
affect a shareholder's right to attend the Meeting and vote in person.  Any 
Proxy executed and returned by a shareholder may be revoked at any time 
thereafter if written notice of revocation is given to the Secretary of the 
Company prior to the vote to be taken at the Meeting, or by execution of a 
subsequent proxy which is presented at the Meeting, or if the shareholder 
attends the Meeting and votes by ballot, except as to any matter or matters 
upon which a vote shall have been cast pursuant to the authority conferred by 
such Proxy prior to such revocation.

<PAGE>

                           SECURITY OWNERSHIP

     The following table sets forth information concerning ownership of the 
Company's Common Stock and Series D Preferred Stock, as of November 19, 1996, 
by each person known by the Company to be the beneficial owner of more than 
five percent of the Common Stock and Series D Preferred Stock, each director, 
each executive officer and by all directors and executive officers of the 
Company as a group.  Unless otherwise indicated, the address for five percent 
shareholders, directors and executive officers of the Company is 200 Monument 
Road, Suite 10, Bala Cynwyd, PA 19004.  As of November 19, 1996 there were 
46,162,615 shares of Common Stock outstanding and 389,975 shares of Series D 
Preferred Stock outstanding.

                                       Shares Beneficially
                                             Owned 

                                                     Series D
                            Common                   Preferred
Name (1)                    Stock          Percent    Stock          Percent

Larry S. Berman(2)(4)      16,566,163      27.4%        0              ---
Cary Berman(2)(5)          12,185,800      21.0%        0              ---
William H. Patrowicz (6)   13,331,800      22.4%        0              ---
Harold Goldstein (7)       11,032,000      19.3%        0              ---
All Directors and
Executive Officers
as a Group (4 persons)(3)  53,115,763      54.8%        0              ---
________________________

1.     Except as indicated below, all of such persons and entities have sole 
investment and voting power over the shares listed as being owned by them.

2.     Cary B. Berman is the son of Larry Berman, the Chairman of the 
Company.  Mr. Larry Berman has sole voting and dispositive power with respect 
to 200,000 shares held by Cary Berman until December 20, 1996.  See "Certain 
Transactions".

3.     Includes 1,013,628 shares of the Company's Series Z Preferred Stock.  
Each share of Series Z Preferred Stock is convertible into 50 shares of the 
Company's Common Stock after September 17, 1998, but is entitled to vote at 
the Meeting as if the shares were already converted.

4.     Includes 286,636 shares of Series Z Preferred Stock which is equivalent 
to 14,331,800 shares of Common Stock entitled to vote at the Meeting.

5.     Includes 239,716 shares of Series Z Preferred Stock which is equivalent 
to 11,985,800 shares of Common Stock entitled to vote at the Meeting.

6.     Includes 266,636 shares of Series Z Preferred Stock which is equivalent 
to 13,331,800 shares of Common Stock entitled to vote at the Meeting.

7.     Includes 220,640 shares of Series Z Preferred Stock which is equivalent 
to 11,032,000 shares of Common Stock entitled to vote at the Meeting.

<PAGE>


                               PROPOSAL NO. 1 
 
                           ELECTION OF DIRECTORS

     Unless otherwise specified, all Proxies received from the holders of 
Common Stock and the holders of Series Z Preferred Stock will be voted in 
favor of the election of Larry S. Berman, William H. Patrowicz, Harold 
Goldstein, and Cary Brett Berman, the four nominees. Directors shall be elected
 by the votes cast, in person or by proxy, at the Meeting.  All nominees for 
Director are currently directors of the Company.  The terms of the nominees 
expire at the Meeting and when their successors are duly elected and shall 
have qualified.  Management has no reason to believe that any of the nominees 
will be unable or unwilling to serve as a director, if elected.  Should any of 
the nominees not remain a candidate for election at the date of the Meeting, 
the Proxies from the holders of Common Stock and the holders of Series Z 
Preferred Stock will be voted in favor of those nominees who remain candidates 
and may be voted for substitute nominees selected by the Board of Directors.  
The following table sets forth the ages of the Directors and the positions 
they hold in the Company:

NAME                      AGE         POSITION WITH THE COMPANY

Larry S. Berman           62          Chairman, Chief Executive Officer,
                                      Secretary and Director.

William H. Patrowicz      48          President, Chief Operating Officer, 
                                      Treasurer and Director

Harold Goldstein          65          Director

Cary B. Berman            36          Vice President and Director


     Larry S. Berman has served as Chairman, Secretary and Director of the 
Company since June 1992. Since 1982, Mr. Berman has been Vice President of 
Coastal Leasing and Investment, Inc. where he is responsible for restructuring 
and otherwise assisting companies raise debt and equity funds.  Mr. Berman 
became a Director of the Company's subsidiary Country World Casinos, Inc. 
("Country World") in May 1995.  On October 12, 1995 Country World filed a 
voluntary bankruptcy petition under Chapter 11 Title II of the United States 
Code in the United States Bankruptcy Court, District of Colorado (Index No. 
9520563RJB).  Country World initiated this proceeding to avoid the public sale 
of its major assets and protect its shareholders as a result of a Colorado 
action requiring the sale of property in Blackhawk, Colorado to satisfy the 
claims of New Allied Development Corporation and TomnyKnocker Casino 
Corporation ("NADC/TKCC").  Country World submitted a plan of reorganization 
to the Court in May 1996 and, following a September 1996 hearing relating to 
the claims of NADC/TKCC, the Court issued an Order structuring the settlement 
of these claims.  Mr. Berman also serves as Chairman of the Board, and Chief 
Executive Officer of the Company's private subsidiaries. 

<PAGE>

     William H. Patrowicz has served as President, Chief Operating Officer, 
Treasurer and Director of the Company since June 1992.  From 1982 to December 
1991, Mr. Patrowicz was employed by Gunnebo Fastening Corp., most recently as 
Senior Vice President of Operations.  Mr. Patrowicz became Secretary, 
Treasurer and Director of Country World in April 1995.  Mr. Patrowicz also 
serves as Vice-Chairman, Secretary and Treasurer of the Company's private 
subsidiaries.  See Larry Berman's biography for information concerning certain 
legal proceedings to which Country World is a party.

     Harold Goldstein has served as a Director of the Company since March 
1996.  Since 1982, Mr. Goldstein has been President of Coastal Leasing and 
Investment, Inc., where he is responsible for restructuring and otherwise 
assisting companies raise debt and equity funds.  Mr. Goldstein became a 
Director of Country World in May 1995.  Mr. Goldstein also serves as a 
Director of the Company's private subsidiaries.  See Larry Berman's biography 
for information concerning certain legal proceedings to which Country World is 
a party.

     Cary B. Berman served as a Sales Representative for the Company from 
December 1992 until December 1993 when he was promoted to Vice President of 
Retail Sales.  Prior to joining the Company, Mr. Berman was President of 
Active American Apparel, Inc., a New York based clothing company, from 1985 to 
December 1992.  Mr. Berman became a Director of Country World in May 1995.  
Mr. Berman also serves as President and Director of the Company's private 
subsidiaries.  See Larry Berman's biography for information concerning certain 
legal proceedings to which Country World is a party.   Mr. Berman is the son 
of Larry S. Berman.

     Each of the above Directors is a citizen of the United States of America, 
and none of the above Directors during the last five years have been convicted 
in a criminal proceeding (excluding traffic violations or similar 
misdemeanors), nor a party to a civil proceeding of a judicial or 
administrative body of competent jurisdiction and as a result of such 
proceeding was or is subject to a judgment, decree or final order enjoining 
further violations of, or prohibiting activities subject to, federal or state 
securities laws or finding any violation of such laws.

RECOMMENDATION OF THE BOARD OF DIRECTORS

     The Board of Directors recommends a vote for the election of each of the 
nominees.

MEETINGS

     For the fiscal year ended March 31, 1996, there were 18 meetings of the 
Board of Directors.  From time to time, the members of the Board of Directors 
act by unanimous written consent pursuant to the laws of the State of New 
Jersey.  The Board of Directors does not have a standing nominating committee.

<PAGE>

EXECUTIVE COMPENSATION

     The following table sets forth the cash compensation paid by the Company 
to its chief executive officer and each of its executive officers whose total 
cash compensation exceeded $100,000 for the fiscal periods ended March 31, 
1996, 1995 and 1994, respectively:


Name and               Fiscal Year     Salary         Bonus     Other Annual
Principal Position                      ($)            ($)      Compensation
     
Larry Berman,             1994        26,000(1)         0            0
Chairman and Chief        1995       117,000(2)         0            0
Executive Officer         1996       156,000            0            0     

William H. Patrowicz,     1994       104,000            0            0
President and Chief       1995       110,500(3)         0            0
Operating Officer         1996       130,000            0            0
____________________

(1)     Until December 31, 1993, Mr. Berman served for no compensation.  
During the three months ended March 31, 1994, his compensation was equivalent 
to the compensation of Mr. Patrowicz.

(2)     Includes a portion of a $156,000 annual salary which took effect 
January 1, 1995.

(3)     Includes a portion of a $130,000 annual salary which took effect 
January 1, 1995.

     The value of personal benefits furnished to Mr. Patrowicz and Mr. Berman 
did not exceed 10% of their respective cash compensation.

     The Company has no stock option, defined benefit or restricted stock 
award plans at this time.

     The Company estimates that prior to January 1, 1994, Mr. Larry Berman 
spent approximately 5% to 10% of his time advising the Company with respect to 
its affairs. Since January 1, 1994, Mr. Berman has spent a substantial 
majority of his time in management activities relating to the Company. The 
Board of Directors of the Company has voted to give Mr. Berman a salary of 
$156,000 per year.  Mr. Berman will not receive any compensation for 
previously rendered services.

<PAGE>

DIRECTORS COMPENSATION

     Directors receive no fees or other compensation (other than reimbursement 
of travel expenses) for attendance at meetings of the Board of Directors.

CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

     The Company entered into a Consulting Agreement, dated August 12, 1994, 
with Alfred Abrams, the former Vice Chairman and Director of the Company, 
pursuant to which Mr. Abrams is to devote up to ten hours a week to soliciting 
business for the Company and participating in its marketing and long term 
planning efforts, among other things.  The Consulting Agreement memorialized a 
verbal arrangement negotiated between the Company and Mr. Abrams in January 
1994.  Such agreement was terminated in December 1995.

     On August 22, 1995, Samanda, Inc. converted its remaining $30,000 debt 
into 30,000 shares of Series C Preferred Stock and on December 11, 1995 into 
120,000 shares of Common Stock.
     
     In July 1995, Norlar, Inc. converted $100,000 of indebtedness into 
100,000 shares of Series C Preferred Stock and in December 1995, converted 
such into 400,000 shares of Common Stock.  Norlar, Inc. is a company owned by 
the Company's Chairman of the Board, Larry Berman and his wife.

     In July 1995, 75,000 shares of Series B Preferred Stock, held by Norlar, 
Inc., were converted into 450,000 shares of Series C Preferred Stock, pursuant 
to the terms thereof, and accordingly converted into 1,800,000 shares of 
Common Stock.
     
     In May 1995, in order to reduce the Company's indebtedness, the Company 
issued 50,000 shares of Series C Preferred Stock to Mr. Lloyd Kartchner, 
former CEO of Navtech, a wholly owned subsidiary of the Company, and former 
director of the Company, in exchange for the Company's note in the amount of 
$50,000.  In October 1995, Mr. Kartchner converted such shares into 200,000 
shares of the Company's Common Stock

     No underwriters were involved in connection with the above transactions 
and, consequently, there were no underwriting discounts or commissions.

     Mr. Cary Brett Berman, the son of Mr. Larry Berman, the Chairman of the 
Company, owns 200,000 shares of Common Stock.  In July 1992, sole voting and 
dispositive power with respect to such stock was transferred to Mr. Larry 
Berman by a written instrument transferring such rights until May 1995, which 
date was subsequently extended to December 20, 1995, two years from the IPO 
and was again extended to December 20, 1996.

     On April 20, 1995, the Company acquired 5,000,000 shares of Common Stock 
of Country World, in exchange for the cancellation of $1,000,000 of 
indebtedness owed by Country World to the Company. The Company also acquired 
16,667 shares of Country World Common Stock in a separate transaction for 
$50,000. Country World has purchased real estate located in the gaming 
district of Black Hawk, Colorado, on which it seeks to construct a Casino. In 
addition, the Company acquired an additional 2,250,453 shares of Common Stock 
of Country World from certain existing shareholders of Country World, in 
exchange for 744,592 shares of the Company's Common Stock. As of March 31, 
1996, the Company owns 66.9% of the outstanding shares of Country World Common 
Stock and 55.4% of the total voting stock (Common and Preferred) of Country 
World.

<PAGE>

     From December 1995 to March 1996, the Company sold 767,000 shares of its 
Series E Convertible Preferred Stock for $10.00 per share.   This transaction 
was done in accordance with Regulation S of the Securities Act of 1933.  The 
Series E Preferred Stock is convertible into the Company's Common Stock at the 
lesser of 75% of the bid price on the date of closing or 65% of the bid price 
on the five days preceding the conversion date.  The Company received net 
proceeds from this transaction of approximately $6,628,000.  The proceeds were 
utilized for repayment of debt, settlement of litigation fees associated with 
securing financing for Country World Casinos, Inc.  and working capital for 
the Company and Navtech.

     In December 1995, the Company committed to guaranty a $5 million loan for 
Country World for use in paying the secured and unsecured creditors of Country 
World.  The loan is approved by the U.S. Bankruptcy Court for the District of 
Colorado and said funds are to be distributed in accordance with the Court's 
Order.

     In December 1995, the Company committed to guaranty a $27.35 million 
letter of intent for Country World in the form of permanent financing to 
replace construction financing for the largest casino in the state of 
Colorado, however, there can be no assurance that the closing of such 
financing will occur.
     
     On October 10, 1995, Phil B. Acton, Trustee of the Calvin Black Trust 
commenced a lawsuit against the Company in the United States District Court 
for the District of Utah, Central Division, case number 95CV 09305. This 
action seeks repayment of a promissory note in the principal amount of 
$500,000.  On January 15, 1996 the Company, the Calvin Black Trust and Norlar, 
Inc. a corporation owned by Mr. Larry Berman, the Chairman and Chief Executive 
Officer of the Company, and his spouse, entered into a Sale and Forbearance 
Agreement pursuant to which The Calvin Black Trust sold to Norlar $250,000 of 
the indebtedness owed by the Company in exchange for $250,000 in cash from 
Norlar and Norlar agreed to deliver to the Calvin Black Trust upon the 
effectiveness of a Registration Statement, either 250,000 shares of the 
Company's Common Stock, or $500,000 worth of the Company's Common Stock 
whichever be greater.  In exchange, The Calvin Black Trust agreed to forbear 
from taking any further actions for a period of six months from the date of 
the Sale and Forbearance.   The Company will repay Norlar the $250,000 and 
replace the shares of the Company's Common Stock that Norlar is required to 
deliver to The Calvin Black Trust pursuant to the terms of the Sale and 
Forbearance Agreement in either cash or the Company's securities as determined 
by the Company's Board of Directors.  In April 1996, the Agreement was amended 
and the Trust was paid an additional $150,000 and Norlar agreed to deliver to 
the Trust, upon effectiveness of a Registration Statement, either 200,000 
shares of the Company's Common Stock or $348,000 worth of the Company's Common 
stock, whichever be greater, for an extension of time to file a Registration 
Statement.  In September 1996, the Agreement was amended and the Trust 
accepted Navtech's interest in RoomSystems, Inc. as full and final settlement 
for the debt.

<PAGE>
     
     On January 24, 1996, the Company hired Corporate Relations Group, Inc. 
("CRG") to act as the Company's financial public relations firm.  The agreed 
fee for these services was $350,000 payable in cash or, at the Company's 
option 273,437 shares of the Company's Common Stock.  Norlar, Inc. a company 
owned by Mr. Larry Berman, the Company's Chairman, and his spouse, assumed the 
Company's obligations under the agreement and transferred to CRG 273,437 
shares of the Company's Common Stock.  The Company has agreed to repay Norlar, 
Inc. at the discretion of the Board of Directors either $350,000 ($1.28 per 
share) or 273,437 shares of the Company's Common Stock prior to July 31, 
1996.  On February 26, 1996, the Company paid Norlar, Inc. $350,000 in lieu of 
issuing additional shares of stock. 

     In April 1996, the Company filed a Certificate of Amendment to its 
Certificate of Incorporation pursuant to the provisions of Section 14A:7-2(2) 
of the New Jersey Business Corporation Act, to authorize the issuance of 
555,000 of Preferred Stock of the Corporation to be designated Class Z 
Preferred Stock, $0.25 par value.  Such designation was approved by the State 
in April 1996.  In September 1996, the Company increased such designation to 
1,050,000 shares. The reason for such authorization is due to the Company, its 
Board of Directors and management team as a whole, submitting on behalf of 
Country World to a licensing procedure enforced by the State of Colorado 
Gaming Commission.  Under the terms of the licensing procedure, all parties 
must be licensed prior to opening operations of Country World Casinos and if 
there was to be a sudden change in control in the Board of Directors or 
management team, the Casino would be forced to close until new personnel could 
be licensed, quite possibly totally paralyzing Country World's proposed gaming 
operation.  Therefore, in order to protect the shareholders investment, the 
Company has seen fit to file an Amendment to its Certificate of Amendment to 
its Certificate of Incorporation to authorize the Class Z Preferred Stock, 
which through its conversion will maintain the voting balance of the Company 
such that a take over and or buy out of large blocks of stock will not disrupt 
the planned building and licensing of Country World Casinos or disturb ongoing 
operations once the Casino is completed.     


COMPLIANCE WITH SECTION 16(a) OF THE SECURITIES EXCHANGE ACT of 1934

     Section 16(a) of the Securities Exchange Act of 1934 requires the 
Company's directors and executive officers and persons who own more than 
ten-percent of a registered class of the Company's equity securities to file 
with the Securities and Exchange Commission initial reports of ownership and 
reports of changes in ownership of Common Stock and other equity securities of 
the Company.  Officers, directors and greater than ten percent shareholders 
are required by SEC regulation to furnish the Company with copies of all 
Section 16(a) forms they file.

     To the Company's knowledge, based solely on review of the copies of such 
reports furnished to the Company and written representations that no other 
reports were required, during the two fiscal years ended March 31, 1996 all 
Section 16(a) filing requirements applicable to its officers, directors and 
greater than ten percent beneficial owners were complied with.
     
<PAGE>

                              PROPOSAL NO. 2

             TO APPROVE AN AMENDMENT TO THE COMPANY'S CERTIFICATE OF
                    INCORPORATION TO CHANGE THE NAME OF THE
                       COMPANY TO "HOLLY HOLDINGS, INC."

     The Board of Directors deems it to be in the best interests of the 
Company to change the name of the Company from "Holly Products, Inc. to "Holly 
Holdings, Inc.".  The Board of Directors believes that this name better 
describes the Company's current and planned operations.  To effect this change 
in the Company's name, the Company's Certificate of Incorporation will be 
amended accordingly.  A composite proposed amendment to the Company's 
Certificate of Incorporation effecting the changes set forth in proposals 2, 
3, 4, 5 and 6 is annexed hereto as Exhibit A (the "Proposed Certificate of 
Amendment") to which reference is hereby made.

RECOMMENDATION AND VOTE

     The Board of Directors has approved the amendment to the Company's 
Certificate of Incorporation changing the name of the Company to "Holly 
Holdings, Inc." and unanimously recommends a vote for the approval of this 
proposal (Proposal No. 2).  Such approval requires the affirmative vote of the 
holders of a majority of shares of Common Stock and Series Z Preferred Stock. 


                                 PROPOSAL NO. 3 

             TO APPROVE AN AMENDMENT TO THE COMPANY'S CERTIFICATE OF
               INCORPORATION TO EFFECT A ONE-FOR-TEN REVERSE SPLIT
                         OF THE COMPANY'S COMMON STOCK

GENERAL

     The Board of Directors of the Company has adopted, subject to stockholder 
approval, a resolution proposing an amendment to the Company's Certificate of 
Incorporation to effect a reverse stock split (the "Reverse Stock Split") 
pursuant to which each ten shares of Common Stock ("Old Common Stock") will 
become one share of the Company's then outstanding common stock ("New Common 
Stock").  Reference is hereby made to the Proposed Certificate of Amendment 
annexed hereto as Exhibit A.

     The Certificate of Incorporation presently authorizes 50,000,000 shares 
of Common Stock, of which 46,162,615 shares were issued and outstanding on the 
Record Date. 

PURPOSES OF THE REVERSE STOCK SPLIT

     The Common Stock is currently quoted on the NASDAQ Stock Market's Small-Cap
 Market System ("NASDAQ - SCMS"). The Company believes the Reverse Split is 
necessary to maintain its listing on NASDAQ-SCMS pursuant to the listing 

<PAGE>

criteria established by NASDAQ.  For continued inclusion on NASDAQ-SCMS, the 
minimum bid price per share is $1.00, provided however that an issuer shall 
not be required to maintain the $1.00 per share minimum bid price if it 
maintains market value of public float of $1,000,000 and $2,000,000 in capital 
and surplus (the "Alternative Criteria") . The closing bid price per share of 
the Common Stock as reported on the NASDAQ-SCMS on November 18, 1996 was 
$______.  NASDAQ has announced rule proposals that will, among other things, 
either eliminate or significantly modify the Alternative Criteria in the near 
future, which given the current price of the Common Stock will result in the 
Company's Common Stock being delisted.  It is expected that, as a result of 
the Reverse Split, the market price of the Common Stock should increase 
significantly, thereby enabling the Company to maintain its listing on 
NASDAQ-SCMS in the event that the Alternative Criteria is eliminated or 
significantly modified.

     The Board of Directors also believes that the current low per share price 
of the Common Stock as reported on the NASDAQ-SCMS has had a negative effect 
on the price and marketability of existing shares, the amount and percentage 
(relative to share price) of transaction costs paid by individual stockholders 
and the potential ability of the Company to raise capital by issuing 
additional shares.  Reasons for these effects include internal policies of 
certain institutional investors which prevent the purchase of low-priced 
stocks, the fact that many brokerage houses do not permit low-priced stocks to 
be used as collateral for margin accounts or to be purchased on margin and a 
variety of brokerage house policies and practices which tend to discourage
individual brokers within those firms from dealing in low-priced stocks.

     In addition, since brokers' commissions on low-priced stocks generally 
represent a higher percentage of the stock price than commissions on higher 
priced stocks, the current share price of the Common Stock can result in 
individual stockholders paying transaction costs which are a higher percentage 
of the share price than would be the case if the share price were 
substantially higher.  The Board of Directors also believes that the proposed 
Reverse Split will enhance the Company's flexibility in the future for 
financing, capitalization and acquisition needs.  There can, however, be no 
assurance that any of the foregoing effects will occur.

THERE CAN BE NO ASSURANCE THAT THE TOTAL MARKET CAPITALIZATION OF
THE COMMON STOCK AFTER THE PROPOSED REVERSE SPLIT WILL BE EQUAL TO THE TOTAL
MARKET CAPITALIZATION BEFORE THE PROPOSED REVERSE STOCK SPLIT OR THAT THE
MARKET PRICE FOLLOWING THE REVERSE STOCK SPLIT WILL EITHER EXCEED OR REMAIN
IN EXCESS OF THE CURRENT MARKET PRICE.

EFFECTIVENESS OF THE REVERSE STOCK SPLIT

     If proposal 3 is approved by the stockholders, the Reverse Stock 
Split would become effective at such time as the Company files the Certificate 
of Amendment to the Certificate of Incorporation ("Certificate of Amendment") 
with the Secretary of State of New Jersey (the "Effective Date").  The 
Certificate of Amendment will be filed as soon as reasonably practicable after 

<PAGE>

adoption and approval by the Company's stockholders.  Upon the filing of the 
Certificate of Amendment, all of the Old Common Stock will be converted into 
New Common Stock as set forth in the Certificate of Amendment.  The number of 
shares of New Common Stock will be rounded up to the nearest whole share as 
fractional shares will not be issued.  From and after the Effective Date, 
certificates representing shares of Old Common Stock shall be deemed to 
represent only the right to receive shares of New Common Stock to which an 
individual stockholder is entitled.

CERTIFICATES AND FRACTIONAL SHARES

     As soon as practicable after the Effective Date, the Company will request 
all holders of Common Stock to return their stock certificates representing 
issued shares of Old Common Stock outstanding on the Effective Date ("Old 
Certificates") in exchange for certificates representing the number of whole 
shares of New Common Stock into which the shares of Common Stock have been 
converted ("New Certificates") as a result of the Reverse Split.  Each 
stockholder will receive a letter of transmittal from the Company's transfer 
agent, Stock Trans, Inc., Ardmore, Pennsylvania (the "Transfer Agent"), 
containing instructions on how to exchange certificates Stockholders should 
not submit their old certificates to the transfer agent until they receive 
these instructions.  In order to receive New Certificates, stockholders must 
surrender their Old Certificates pursuant to the transfer Agent's 
instructions, together with the properly executed and completed letter of 
transmittal and such evidence of ownership of such shares as the Company may 
require.

     Beginning with the Effective Date, each Old Certificate will, until 
surrendered and exchanged as described above, be deemed for all corporate 
purposes to evidence ownership of the whole number of shares of the Common 
Stock into which the shares evidenced by such Old Certificate have been 
amended.

     No fractional shares of New Common Stock will be issued as a result of 
the Reverse Stock Split.  In lieu of receiving fractional shares, stockholders 
who hold a number of shares not evenly divisible immediately prior to the 
Reverse Stock Split will be entitled to receive a whole share of New Common 
Stock for any fractional share at no additional cost.  The number of shares of 
New Common Stock to be issued in connection with rounding up such fractional 
interest is not expected by management of the Company to be material.

CERTAIN EFFECTS OF THE REVERSE STOCK SPLIT

     The principal effect of the Reverse Stock Split will be to decrease the 
number of shares of Common Stock outstanding from 46,162,615 to approximately 
4,616,262, before giving effect to the rounding up of fractional shares 
referred to above. 

     The shares of New Common Stock will be fully paid and non-assessable.  
The relative voting and other rights of holders of the New Common Stock will 
not be altered by the Reverse Stock Split.  The Company does not anticipate 
that the Reverse Stock Split will result in any material reduction in the 

<PAGE>

number of holders of Common Stock.  Certain stockholders' post-Reverse Stock 
Split holdings may include an "odd lot" number of shares.  In general, it is 
somewhat more difficult to purchase or sell an odd-lot number of shares, and 
transactions in odd lots are subject to higher commissions and other 
transaction costs applicable to so-called odd lots.

     The number of shares subject to outstanding preferred stock, warrants and 
options, as well as the exercise price thereof, will be proportionately 
adjusted to reflect the Reverse Stock Split, to the extent each is set forth 
in the documents defining the holders of such securities rights.

CERTAIN FEDERAL INCOME TAX CONSEQUENCES

     The following description of certain federal income tax consequences is 
based on the Internal Revenue Code of 1986, as amended (the "Code"), the 
applicable Treasury Regulations promulgated thereunder, judicial authority and 
current administrative rulings and practices as in effect on the date of this 
Proxy Statement. This discussion is for general information only and does not 
discuss consequences which may apply to special classes of taxpayers (e.g., 
nonresident aliens, broker-dealers, or insurance companies).  Stockholders are 
urged to consult their own tax advisors to determine the particular tax 
consequences to them.

     The Company has not sought and will not seek a ruling from the Internal 
Revenue Service or an opinion of counsel regarding the federal income tax 
consequences of the Reverse Stock Split.  However, the Company believes that 
because the Reverse Stock Split is not part of a plan to periodically increase 
a stockholder's proportionate interest in the assets or earnings and profits 
of the Company, the Reverse Stock Split will have the following effects:

     The amendment of shares of Old Common Stock to become share of New Common 
Stock should not result in recognition of gain or loss (except in the case of 
the portion of a whole share of New Common Stock attributable to the rounding 
up to the nearest whole number of shares of New Common Stock in lieu of 
fractional shares as described above).  The holding period for the shares and 
portions of shares of New Common Stock will include the stockholder's holding 
period for his shares of Old Common Stock, provided that the shares of Old 
Common Stock were held as a capital asset.  The portion of the shares of New 
Common Stock attributable to rounding up for fractional shares will have a 
holding period commencing on the Effective Date.  The adjusted basis of the 
shares of New Common Stock will be the same as the adjusted basis of the 
shares of Old Common Stock, increased by the income or gain attributable to 
the rounding up to a whole number of shares as described herein.  Shares of 
New Common Stock attributable to  the rounding up to the nearest whole number 
of shares will be treated for tax purposes as if the fractional shares 
constitute a disproportionate dividend distribution.  Such stockholders should 
generally recognize ordinary income to the extent of earnings and profits of 
the Company allocated to the portion of each share of New Common Stock 
attributable to the rounding up process, and the remainder of the gain, if any,
shall be treated as received for the exchange of property.

<PAGE>

RECOMMENDATION AND VOTE

     Assuming the presence of a quorum, the proposal to amend the Company's 
Certificate of Incorporation to effect the Reverse Stock Split requires the 
approval by the holders of a majority of the outstanding shares of Common 
Stock and Series Z Preferred Stock.  Proxies will be voted for or against such 
approval in accordance with the specifications marked thereon and, if no 
specification is made, will be voted FOR such approval.  The Board of 
Directors has approved the amendment to the Company's Certificate of 
Incorporation effecting a ten-for-one Reverse Stock Split of the Company's 
Common Stock and unanimously recommends a vote FOR the approval of the 
proposal to amend the Company's Certificate of Incorporation to effect the 
Reverse Stock Split (Proposal No. 3).

                               PROPOSAL NO. 4

               TO AMEND THE COMPANY'S CERTIFICATE OF INCORPORATION
                   TO INCREASE THE NUMBER OF AUTHORIZED SHARES
              OF COMMON STOCK FROM 50,000,000 TO 150,000,000 SHARES


     The Company's Certificate of Incorporation currently authorizes 
52,000,000 shares of capital stock comprised of 50,000,000 shares of Common 
Stock and 2,000,000 shares of Preferred Stock.  The Board of Directors has 
approved, subject to shareholder approval, an amendment to the Company's 
Certificate of Incorporation increasing the number of authorized shares of 
Common Stock from 50,000,000 to 150,000,000. Reference is hereby made to the 
Proposed Certificate of Amendment annexed hereto as Exhibit A.

     As of November 19, 1996, there were 46,162,615 shares of Common Stock 
issued and outstanding.  The Company is presently pursuing additional 
potential sources of equity capital and potential acquisitions, although no 
arrangements have been made to secure such capital or acquisitions.  The Board 
of Directors believes that it is in the best interest of the Company and its 
shareholders that additional shares of Common Stock should be available to 
allow for capital formation and acquisitions.

     The Board also believes that the availability for issuance of a 
sufficient number of shares of its capital stock, including Common Stock, will 
provide the Company with greater flexibility to take advantage of favorable 
business opportunities and meet business needs as they arise, including the 
acquisition of other businesses in the future.  There are no present plans or 
arrangements to effect any such acquisition.  The issuance of additional 
shares of Capital Stock for capital formation purposes, or otherwise, will 
result in the dilution of the ownership interest of the current shareholders 
of the Company.

<PAGE>

RECOMMENDATION AND VOTE

     Assuming the presence of a quorum, the proposal to amend to the Company's 
Certificate of Incorporation to increase the number of authorized shares of 
the Company's Common Stock requires the affirmative vote of a majority of the 
votes cast by the holder of shares of Common Stock and Series Z Preferred 
Stock entitled to vote thereon.  Proxies will be voted for or against such 
approval in accordance with specifications marked thereon, and if no 
specification is made, will be voted FOR such approval.  The Board of 
Directors has approved an amendment to the Company's Certificate of 
Incorporation increasing the number of authorized shares of the Company's 
Common Stock. 

     The Board of Directors unanimously recommends a vote FOR the approval of 
the proposal to amend the Company's Certificate of Incorporation to increase 
the number of authorized shares of Common Stock (Proposal No. 4).

EFFECTIVE DATE

     The effective date of the amendment to the Certificate of Incorporation 
set forth in this Proposal, if the required approval of shareholders is 
obtained, will be the date of the filing of the Certificate of Amendment in 
the office of the Secretary of State of New Jersey.  The Certificate of 
Amendment will be filed as soon as reasonably practicable after adoption and 
approval of the proposal by the Company's shareholders.


                                PROPOSAL NO. 5

                 TO APPROVE THE COMPANY'S 1996 STOCK OPTION PLAN

     The Board of Directors of the Company has adopted the Holly Holdings, 
Inc. 1996 Stock Option Plan (the "Option Plan") and directed that it be 
presented to the stockholders for their approval and adoption. The Option Plan 
designates a Stock Option Committee to be appointed by the Board of Directors 
and authorizes the Stock Option Committee to grant or award to eligible 
participants of the Company and its subsidiaries and affiliates, until 
December 1, 2006, stock options for up to 1,000,000 shares of New Common Stock 
of the Company.  Reference is hereby made to the Holly Holdings, Inc. 1996 
Stock Option Plan which is annexed hereto as Exhibit B.

ELIGIBILITY  

     Officers, Directors, consultants and other key employees of the Company, 
its subsidiaries and its affiliates who are responsible for the management, 
growth and profitability of the business of the Company, its subsidiaries and 
its affiliates are eligible to be granted stock options under the Option Plan.

<PAGE>

ADMINISTRATION

     The Option Plan is administered by the Stock Option Committee to be 
appointed by the Board of Directors of the Company. The Stock Option Committee 
has full power to select, from among the persons eligible for awards, the 
individuals to whom awards will be granted, to make any combination of awards 
to any participants and to determine the specific terms of each grant, subject 
to the provisions of the Option Plan.  The initial members of the Stock Option 
Committee consist of the entire Board of Directors.

STOCK OPTIONS  

     The Option Plan permits the granting of non-transferable stock options 
which do not qualify as incentive stock options under Section 44 of the 
Internal Revenue Code of 1986. The option exercise price for each share 
covered by an option shall be determined by the Stock Option Committee but the 
price may not be less than 50% of the fair market value of a share on the date 
of grant.  The term of each option will be fixed by the Stock Option 
Committee, but may not exceed 10 years and two days from the date of the 
grant.

LOAN PROVISIONS  

     The Option Plan authorizes the Company, with the consent of the Stock 
Option Committee, to make or arrange for loans to participants in connection 
with the exercise of options granted under the Option Plan or the payment of 
Federal and State income taxes resulting from the granting or exercising of 
options or other awards under the Option Plan. The Stock Option Committee has 
full authority to decide whether to make such loans and to determine the term 
and provisions of any such loans including interest charged and repayment 
terms.

TRANSFER RESTRICTIONS 

     Grants under the Option Plan are not transferable except, in the event of 
death, by will or by the laws of descent and distribution. 

TERMINATION OF BENEFITS  

     In certain circumstances such as death, disability, and termination 
without cause, beneficiaries in the Option Plan may exercise stock options and 
receive the benefits of restricted stock grants following their termination, 
or their employment or tenure as a Director, as the case may be.

<PAGE>

CHANGE OF CONTROL  

     The Option Plan provides that (a) in the event of a "Change of Control" 
(as defined in the Option Plan), unless otherwise determined by the Stock 
Option Committee prior to such Change of Control, or (b) to the extent 
expressly provided by the Stock Option Committee at or after the time of 
grant, in the event of a "Potential Change of Control" (as defined in the 
Option Plan), (i) all stock options (to the extent outstanding for at least 
six months) will become immediately exercisable; and (ii) the value of such 
options and awards, to the extent determined by the Stock Option Committee, 
will be cashed out on the basis of the highest price paid (or offered) during 
the preceding 60-day period, as determined by the Stock Option Committee. The 
Change of Control and Potential Change of Control provisions may serve as a 
disincentive or impediment to a prospective acquirer of the Company and, 
therefore, may adversely affect the market price of the common stock of the 
Company.

CONFILICT OF INTEREST

     The issuance of stock options could have a dilutive effect on the holders 
of the Company's outstanding shares of Common Stock.  Further, the overhang of 
a significant number of shares of Common Stock subject to stock options could 
make it more difficult for the Company to obtain financing on favorable 
terms.  The Board of Directors deemed the adoption of the Option Plan 
necessary to attract and retain qualified personnel for the Company' 
operations.  Although there is an inherent conflict of interest in the Board 
of Directors who hold 54.8% of the voting shares approving this amendment, the 
Board of Directors considers these changes to be fair to the non-affiliated 
shareholders of the Company.   In considering this proposal the Board of 
Directors considered that the alternative to compensating management and 
consultants with non-incentive options is cash compensation.  Since the 
Company is not in a financial position to attract and retain qualified 
personnel through the payment of high cash compensation, it believes that the 
use of stock options is in the best interests of all shareholders.  The Board 
of Directors, in determining the fairness of the transaction, did not consider 
submitting this proposal to the disinterested shareholders for approval 
despite their potential conflict of interest in the granting of stock options 
and the lack of any statutory appraisal rights for dissenting shareholders.

RECOMMENDATION AND VOTE

     Assuming the presence of a quorum, the proposal to approve the Company's 
1996 Stock Option Plan requires the approval by the holders of a majority of 
the outstanding shares of Common Stock and Series Z Preferred Stock.  Proxies 
will be voted for or against such approval in accordance with the 
specification marked thereon and, if no specification is made, will be voted 
for such approval.

     The Board of Directors has approved the Company's 1996 Stock Option Plan 
and unanimously recommends a vote FOR the approval of the Company's 1996 Stock 
Option Plan. (Proposal No. 5)

<PAGE>

                                PROPOSAL NO. 6

        TO APPROVE THE ISSUANCE OF FIVE SHARES OF THE COMPANY'S COMMON
               STOCK IN EXCHANGE FOR ONE SHARE OF THE COMPANY'S
                    SERIES D PREFERRED STOCK AND TO AMEND 
           THE COMPANY'S CERTIFICATE OF INCORPORATION TO DELETE ANY
          REFERENCE TO, OR ANY PROVISION FOR THE CLASS OF AUTHORIZED
                STOCK DESIGNATED AS SERIES D PREFERRED STOCK

GENERAL 

     In November 1994, the Company issued 402,500 shares of Series D 10% 
Cumulative Convertible Non-Redeemable Preferred Stock in an underwritten 
public offering at $10 per share.  At the present time there are 389,975 
shares of Series D Preferred Stock outstanding held by 15 recordholders. 

     The Board of Directors has unanimously adopted, subject to the Series D 
Preferred stockholders approval, a resolution proposing to recapitalize the 
Company by deleting any reference to, or any provision for Series D Preferred 
Stock in the Company's Certificate of Incorporation (the "Recapitalization").  
The Recapitalization, if approved, will be accomplished by the filing of the 
Certificate of Amendment and an exchange offer whereby the Company will 
exchange five shares of Old Common Stock as discussed in proposal 3, for one
share of the Company's Series D Preferred Stock, or one share of New Common
Stock for two shares of the Company's Series D Preferred Stock after the
Reverse Stock Split.  Reference is hereby made to the Proposed Certificate of
Amendment annexed hereto as Exhibit A.

     The purpose of this proposal is to simplify the Company's capital 
structure, to streamline the Company's voting procedures, to eliminate accrued 
dividends which the Company at the present time is not legally permitted to 
pay, and to simplify and facilitate the issuance of additional securities, if, 
when and to what extent desired by the Company.

     As of the Record Date, the Company's authorized capital consists of; 
50,000,000 shares of Common Stock, no par value, of which 46,162,615 shares 
were issued and outstanding, and 2,000,000 shares of Preferred Stock, of which 
450,000 are designated as Series D, and 1,050,000 are designated Series Z.  
There were 389,975 shares of Series D Preferred Stock, and 1,013,628 shares of 
Series Z Preferred Stock issued and outstanding as of the Record Date.  
Neither the Company nor any affiliate has purchased any shares of Series D 
Preferred Stock.  Accordingly, neither the Company nor any affiliate, 
associate, majority owned subsidiary, has any beneficial interest in any 
shares of Series D Preferred Stock.  The following discussion of Voting 
Rights, Dividends and Distributions, and Convertibility of shares of Series D 
Preferred Stock is qualified in its entirety by reference to the Company's 
Certificate of the Designation, Powers, Preferences and Rights of the Series D 
10% Cumulative Convertible Non-Redeemable Preferred Stock filed with the 
Secretary of State of the State of New Jersey on October 14, 1994.

<PAGE>

VOTING AND APPRAISAL RIGHTS 

     Holders of the Series D Preferred Stock do not have any voting rights 
except for matters in which a vote of the Series D Preferred Stock is required 
by law and for matters involving (i) the increase or decrease in the aggregate 
number of authorized shares of Series D Preferred Stock, (ii) the increase or 
decrease in the par value of the Series D Preferred Stock, or (iii) the 
alteration of the preferences, powers or rights of the Series D Preferred 
Stock so as to affect them adversely.  In the foregoing cases, the holders of 
the Series D Preferred Stock, voting as a class, are entitled to one vote per 
share, in the same manner as the Common Stock.

DIVIDENDS AND DISTRIBUTIONS

     The holders of the shares of the Series D Preferred Stock are entitled to 
receive, when and as declared by the Board of Directors, out of funds legally 
available for the payment of dividends, cumulative dividends at the annual 
rate of $1.00 per share, in preference to dividends on Junior Securities (the 
Common Stock and all such equity securities of the Company to which the Series 
D ranks prior).  No dividends are paid to the Series D Stockholders unless all 
accrued and unpaid dividends on all outstanding shares of Senior Securities 
have been or will be declared and paid or set apart for payment, without 
interest.  Each such dividend is fully cumulative and accrues (whether or not 
declared), without interest.  As of the Record Date, $140,875 of dividends 
have been paid to holders of Series D Preferred Stock and approximately 
$600,000 of dividends have been accrued, but not declared or paid.

     Upon voluntary or involuntary liquidation, dissolution or winding up of 
the Company, the holders of Series D Preferred shares are entitled to a return 
of an amount in cash equal to $10.00 for each share outstanding, plus an 
amount in cash equal to all accrued but unpaid dividends thereon (aggregating 
approximately $600,000 or $1.54 per share), before any payment shall be made 
or any assets distributed to the holders of any of the Junior Securities, 
provided, however, that the holders of outstanding shares of Series D 
Preferred Stock shall not be entitled to receive such liquidation payment 
until the liquidation payments on all outstanding shares of Senior Securities, 
if any, shall have been paid in full.

CONVERTIBILITY

     Currently,  the Series D Preferred Stock is convertible, at the 
shareholders option, into two fully paid, non-assessable shares of the 
Company's Common Stock. 

EFFECTS OF THE RECAPITALIZATION ON THE HOLDERS OF SERIES D PREFFERED STOCK

     If the Recapitalization is approved, each outstanding share of the Series 
D Preferred Stock will be converted into one-half share of New Common Stock 
(which is the equivalent of five shares of Old Common Stock) from and after 
the effective time of the amendment effectuating the Recapitalization.  

<PAGE>

Accordingly, holders of the Series D Preferred Stock will automatically become 
holders of the New Common Stock, and as such will lose the special rights and 
preferences of the Series D Preferred Stock as discussed above, including any 
right to accrued but undeclared dividends.  The Company's Transfer Agent will 
be directed to treat certificates representing shares of the Series D 
Preferred Stock as representing shares of New Common Stock from and after the 
effective time of the Recapitalization and new certificates will be issued in 
the form of certificates representing shares of the New Common Stock upon the 
presentation of Series D Preferred Stock Certificates presented for transfer 
or exchange.

     If the Reverse Stock Split of the Common Stock which will be considered 
at the Meeting is approved, the shares of Common Stock received by the holders 
of the Series D Preferred Stock as a result of the reclassification will be 
reduced consistent with the terms of such Reverse Stock Split.  The foregoing 
discussion assumes that the Reverse Stock Split which will be considered at 
this Meeting will be approved.  See proposal 3 above.  In the event the 
Reverse Stock Split is approved and the holders of Series D Preferred Stock do 
not approve the Recapitalization, each share of Series D Preferred Stock will 
be convertible into one-fifth of a share of New Common Stock (which is the 
equivalent of two shares of Old Common Stock).

CERTAIN MARKET INFORMATION

     The Company's Series D Preferred Stock is currently traded on the NASDAQ 
SmallCap Market and Boston Stock Exchange under the respective symbols "HOPRP" 
and "HOPP".

     The following table sets forth the high and low bid prices for such 
security as reported by the NASDAQ SmallCap Market during the quarter ended as 
indicated:

     Period                                   High               Low

     December 31, 1994                         $16               $11

     1995
     March 31, 1995                            16                 10
     June 30, 1995                             15 1/4             10
     September 30, 1995                        12                  5 1/2
     December 31, 1995                          8                  2 1/4

     1996
     March 31, 1996                             6                  2 5/8
     June 30, 1996                              4 1/2              2 3/4
     September 30, 1996                         2                    3/4

     On November 11, 1996, the closing bid price of the Series D Preferred 
Stock as reported by NASDAQ was $.84.

PURPOSES OF RECAPITALIZATION

     The outstanding shares of Series D Preferred Stock constitute a very 
small proportion of the Company's capital structure.  Notwithstanding the 

<PAGE>

small size of this class of securities, the Board of Directors believes that 
the existence of the Series D Preferred Stock together with the accrued but 
unpaid dividend has a disproportionate negative impact upon the ability of the 
Company to raise additional equity capital.  It is believed that the 
simplification of the capital structure resulting from the proposed 
elimination will facilitate the issuance of additional equity securities and, 
to the extent thought desirable by the Board, enable the Company to raise 
capital through the issuance of such additional equity securities more 
efficiently and economically. There can be no assurance that any offering will 
be attempted or, if attempted, that it will be successful.  The elimination of 
the Series D Preferred Stock will also streamline and lessen the cost of 
shareholder votes on items which would otherwise require a class vote by 
holders of the Series D Preferred Stock.

     The Board of Directors considered several alternatives to the 
Recapitalization including offering a lesser number of shares of New Common 
Stock in exchange for Series D Preferred Stock and proposing a cash 
redemption.  The Company is not presently in a position to pay what the Board 
of Directors deems to be a reasonable cash redemption.     

TAX CONSEQUENCES

     If the proposal regarding the elimination of the Series D Preferred Stock 
into Common Stock is approved, the conversion of the Series D Preferred Stock 
into Common Stock pursuant to the Amended Certificate of Incorporation would 
be treated as a recapitalization under Section 368 of the Internal Revenue 
Code.  Accordingly, neither the Company nor its shareholders would recognize 
gain or loss for federal income tax purposes, except that a shareholder who 
receives cash in lieu of fractional shares would be taxed on the receipt of 
the cash as though same were a dividend (ordinary income).  Each shareholder's 
basis in, and holding period for, his shares of Series D Preferred Stock prior 
to the conversion would carry over to the Common Stock received upon the 
conversion.

     The foregoing is only a brief summary of the anticipated tax effects of 
the proposed reclassification under current federal law.  Shareholders are 
encouraged to consult with their own tax advisors regarding the effects of 
these transactions  under applicable federal, state, local and foreign tax 
laws and regulations.

FAIRNESS OF THE RECAPITALIZATION

     The Board of Directors believes the Recapitalization  is fair to holders 
of the Series D Preferred Stock and Common Stock taken as a whole.       The 
principle factors considered in determining the fairness of the 
Recapitalization are the historical and current market prices of the Series D 
Preferred Stock.  Such factors as net book value, going concern value, and 
liquidation value, were not given significant weight because the Company's net 
tangible book value at June 30, 1996 was $753,872 and a substantial portion of 
that book value is subject to a claim of senior security holders of the 
Company's subsidiary, Country World.

<PAGE>

     The shares of Series D Preferred Stock trade only sporadically as 
compared to an average daily trading volume of approximately 800,000 shares of 
Common Stock during the 30 day period ended November 12, 1996.  Without the 
changes contemplated by the Recapitalization, each share of Series D Preferred 
Stock is convertible into two shares of Old Common Stock (which at the closing 
bid price of November 12, 1996 equals $.75).  If the holders of the Series D 
Preferred Stock approve the Recapitalization, each share of Series D Preferred 
Stock would be converted into five shares of Old Common Stock (which at the 
closing bid price of November 12, 1996 has a market value of  $1.875).  
However, there is no assurance that the current market price will be sustained 
following the Reverse Stock Split, see proposal 3.  In making this 
analysis, the Board of Directors did not rely on any report, opinion or 
appraisal of any third party and the Board of Director is not aware of any 
firm offer made by any person during the 18 month period preceding the date of 
this Proxy Statement for any merger or consolidation of the Company into or 
with any such person, the sale or transfer of any substantial part of the 
assets of the Company, or control securities of the Company, other than the 
issuance of Series Z Convertible Preferred Stock to certain officers and 
directors of the Company.  See Certain Relationships and Related Transactions.

RECOMMENDATIONS OF THE BOARD OF DIRECTORS

     For the reasons set forth above, the Board of Directors recommends that 
shareholders FOR the proposed Recapitalization of the Series D Preferred Stock 
(Proposal No. 6).

REQUIRED SHAREHOLDER VOTE

     Approval of the proposed Recapitalization of the Series D Preferred Stock 
will require the affirmative vote of a majority of the outstanding shares of 
the Series D Preferred Stock, present in person or proxy and voting at the 
Annual Meeting.


                                PROPOSAL NO. 7

               TO RATIFY THE SELECTION OF MOORE STEPHENS CPA'S AS
                     INDEPENDENT CERTIFIED PUBLIC ACCOUNTANTS

     The Board of Directors has recommended that Moore Stephens CPA's be 
retained as the Company's Independent Certified Public Accountants for the 
fiscal year ended March 31, 1997.  In the event the stockholders do not ratify 
the retention of Moore Stephens, CPA's, the selection of other Independent 
Certified Public Accountants will be considered by the Board of Directors.  A 
representative of the firm of Moore Stephens, CPA's is expected to be present 
at the meeting and will be available to respond to appropriate questions.  
They will be given an opportunity to make a statement if they desire to do so.

RECOMMENDATION AND VOTE 

     The affirmative vote of the holders of a majority of the shares of Common 
Stock and Series Z Preferred Stock present in person and by proxy and voting 
at the Meeting is required for ratification of the selection of Independent 
Certified Public Accountants.

<PAGE>

     The Board of Directors has approved the selection of Moore Stephens and 
unanimously recommends a vote FOR ratification of the selection of Moore 
Stephens, CPA's (Proposal No. 7).

                            SHAREHOLDER PROPOSALS

     In order to be considered for inclusion in the proxy materials to be 
distributed in connection with the next Annual Meeting of Shareholders of the 
Company, shareholder proposals for such meeting must be submitted to the 
Company no later than April 15, 1997.

                               ANNUAL REPORT

     All Shareholders of record as of November 19, 1996 have been sent, or are 
concurrently herewith being sent, a copy of the Company's Annual Report on 
Form 10-K for the fiscal year ended March 31, 1996.  Such report contains 
certified consolidated financial statements of the Company for the fiscal year 
ended March 31, 1996.

                               OTHER BUSINESS

     There is no matter other than those described above, so far as is known 
to the management of the Company, at the date of this proxy statement, to be 
acted on at the meeting.  It is intended, however, if other matters come up 
for action at said meeting or any adjournments thereof, that the persons named 
in the enclosed form of proxy shall, in accordance with the terms of the 
proxy, have authority in their discretion to vote shares represented by 
proxies received by them, in regard to such other matters, as seems to said 
persons in the best interests of the Company and its stockholders.

                           FINANCIAL INFORMATION

     The following materials included in this mailing contain financial 
disclosure regarding proposal 3, 4 and 6:

     (1)     Form 10-K for the fiscal year ended March 31, 1996;

     (2)     Form 10-Q for the period ended September 30, 1996; 

     (3)     Exhibit C - Statement of Ratio of Earnings to Fixed Charges for
             Each of the fiscal Year's ended March 31, 1996 and 1995, and the
             six month period ended September 30, 1996 and 1995, and book value
             per share at March 31, 1996 and 1995, and at September 30, 1996
             and 1995.

<PAGE>

               
COST OF SOLICITATION

     The Company will bear the cost of the solicitation of proxies from its 
stockholders.  In addition to the use of mail, proxies may be solicited by 
directors, officers and regular employees of the Company in person or by 
telephone or other means of communication.  The directors, officers and 
employees of the Company will not be compensated additionally for the 
solicitation, but may be reimbursed for out-of-pocket expenses in connection 
with this solicitation.  Arrangements are also being made with brokerage 
houses and any other custodians, nominees and fiduciaries for the forwarding 
of solicitation material to the beneficial owners of the Company, and the 
Company will reimburse such brokers, custodians, nominees and fiduciaries for 
their reasonable out-of-pocket expenses.

     The following is a statement of estimated expenses to be incurred by the 
Company in connection with the Proposals contained within this Proxy 
Statement, including Proposal Number 6:

     Filing Fee                                     $     170.62
     Legal Expenses                                    30,000.00
     Accounting Expenses                               10,000.00
     Reimbursement of Mailing Expenses                 25,000.00
     Printing Expense                                  10,000.00
     Miscellaneous                                      5,000.00

     Total Estimated Expenses                         $80,170.62



                                             By Order of the Company,

                                           __/s/Larry S. Berman____________    
                                             Larry S. Berman
                                             Chairman, CEO & Secretary

Dated:     Bala Cynwyd, Pennsylvania
           November 25, 1996

Exhibits

A - Proposed Certificate of Amendment
B - Proposed Holly Holdings 1996 Stock Option Plan
C - Statement of ratio of earnings to fixed charges and book value per share


<PAGE>

                          CERTIFICATE OF AMENDMENT
                                   TO THE
                        CERTIFICATE OF INCORPORATION
                                     OF 
                             HOLLY PRODUCTS, INC.

TO:  The Secretary of State
     State of New Jersey

     Pursuant to the provisions of Section 14A:9-2(4) and Section 14A:9-4(3) 
of the New Jersey Business Corporation Act, the undersigned corporation 
executes the following Certificate of Amendment to its Certificate of 
Incorporation:


                                     I

     The name of the Corporation is:  Holly Products, Inc. ("the 
Corporation").


                                    II

     The following amendments to the Certificate of Incorporation were approved
by the directors and thereafter duly adopted by the shareholders of the 
Corporation, pursuant to votes cast by stockholders representing an aggregate 
of _________ shares of Common Stock and an aggregate of ________ shares of 
Series Z Preferred Stock, and an aggregate of  ____________ shares of Series D 
Preferred Stock, at the Corporation's Annual Meeting on the 20th day of 
December 1996.

2.1  (a)     RESOLVED, that Article One of the Certificate of Incorporation be
 deleted and the following be substituted in lieu thereof:

          "The name of the Corporation is:  Holly Holdings, Inc."

     (b)     The number of shares entitled to vote at the time of the adoption 
of this amendment was _______ shares of Common Stock and _______ shares of 
Series Z Preferred Stock.

     (c)     The number of shares of Common Stock and Series Z Preferred 
Stock, voting as a single class, for and against such amendment is as follows:

        Number of Shares Voting               Number of Shares Voting
             For Amendment                       Against Amendment 

               ________                              ________

     (d)     This Amendment is to be effective on the date hereof.

<PAGE>

2.2  (a)     RESOLVED, that the first sentence of the first paragraph of 
Article FOURTH of the Certificate of  Incorporation be deleted and the 
following substituted in lieu thereof:

          "This Corporation is authorized to issue One Hundred Fifty Million 
(150,000,000) shares of Common Stock, no par value."

     (b)     The number of shares entitled to vote at the time of the adoption 
of this amendment was __________ shares of Common Stock and _________ of 
Series Z Preferred Stock.

     (c)     The number of shares of Common Stock and Series Z Preferred 
Stock, voting as a single class, for and against such amendment is as follows:

         Number of Shares Voting               Number of Shares Voting
              For Amendment                       Against Amendment 

                ________                              ________

     (d)     This Amendment is to be effective on the date hereof.

2.3  (a)     RESOLVED, that Article FOURTH of the Certificate of Incorporation
be amended by adding the following to the end thereof:

          " Each ten shares of Common Stock, no par value, issued and 
outstanding as of December 20, 1996 ("Old Common Stock") shall be changed and 
re-classified into one fully paid and non-assessable share of Common Stock, 
with no par value ("New Common Stock").  The Capital account of the 
Corporation shall not be increased or decreased by such change and 
re-classification.  To reflect the said change and re-classification, each 
certificate representing Old Common Stock ("Old Common Stock Certificate") 
shall represent one-tenth the number of shares of New Common Stock.  The 
holder of record of the Old Common Stock Certificate shall be entitled to 
receive a new certificate representing the New Common Stock equal to one-tenth 
the number of shares of the Old Common Stock Certificate."

     (b)     The number of shares entitled to vote at the time of the adoption 
of this amendment was _______ shares of Common Stock and ______ shares of 
Series Z Preferred Stock.

     (c)     The number of shares of Common Stock and Series Z Preferred 
Stock, voting as a single class, for and against such amendment is as follows:

        Number of Shares Voting               Number of Shares Voting
             For Amendment                       Against Amendment 
     
               ________                              ________

(d)     This Amendment is to be effective on the date hereof.

<PAGE>

2.4  (a)     RESOLVED, that Article FOURTH of the Certificate of Incorporation 
be amended by adding the following to the end thereof:

          "Each two shares of Series D Preferred Stock issued and outstanding 
as of December 20, 1996 shall be changed and re-classified into one fully paid 
and non-assessable share of New Common Stock.  To reflect this change and 
re-classification, each certificate representing two shares of Series D 
Preferred Stock shall represent one share of New Common Stock.  Any reference 
to, or provision for, Series D Preferred Stock is hereby deleted, and the 
Series D Preferred Stock is deemed eliminated."

     (b)     The number of shares of Series D Preferred Stock entitled to vote
at the time of the adoption of this amendment was ______________.

     (c)     The number of shares of Series D Preferred Stock voting for and 
against such amendment is as follows:

          Number of Shares Voting               Number of Shares Voting
            For Amendment                       Against Amendment 

              ________                              ________



     (d)     This Amendment is to be effective on the date hereof.



     IN WITNESS WHEREOF, Holly Products, Inc. has caused this certificate to 
be signed by it's Chief Executive Officer and attested by its Secretary this 
______ day of December, 1996.

                                             Holly Products, Inc.



                                             By:   /s/William H. Patrowicz
                                         Attest:   William H. Patrowicz,
                                                   President



By:   /s/Larry S. Berman
      Larry S. Berman,
      Chief Executive Officer and Secretary

<PAGE>

                             HOLLY HOLDINGS, INC.
                            1996 STOCK OPTION PLAN


1.   NAME AND PURPOSE.

     The name of this plan is the HOLLY HOLDINGS, INC. 1996 Non-
Qualified Stock Option Plan (the "Plan").  The purpose of this Plan is to 
enable HOLLY HOLDINGS, INC. (the "Company") and its Subsidiaries 
and Affiliates to attract and retain employees, directors and consultants 
who contribute to the Company's success by their ability, ingenuity and 
industry, and to enable such employees and directors to participate in the 
long-term success and growth of the Company through an equity interest 
in the Company.


2.   DEFINITIONS.

     For purposes of this Plan, the following terms shall be defined as 
set forth below:

     "Affiliate" means any corporation (other than a subsidiary), 
partnership, joint venture or any other entity in which the Company owns, 
directly or indirectly, at least a ten percent (10%) beneficial ownership 
interest.

     "Board" means the Board of Directors of the Company.

     "Cause" means a felony conviction of a participant or the failure of 
a participant to contest prosecution for a felony, or a participant's willful 
or grossly negligent action which is demonstrably inimical to the interests, 
business or reputation of the Company or any Subsidiary or Affiliate.

     "Code" means the Internal Revenue Code of 1986, as amended, or 
any successor thereto.

     "Committee" means the Stock Option Committee of the Board, whose members
shall be appointed from time to time by the Board.  If at any time no Committee
shall be in existence, the functions of the Committee specified in this Plan
shall be exercised by the Board.

     "Commission" means the Securities and Exchange Commission.

     "Company" means HOLLY HOLDINGS, INC., a corporation organized under the
laws of the State of New Jersey (or any successor corporation).

     "Disability" means total and permanent disability as determined under the
Company's long term disability program.

<PAGE>

     "Exchange Act" means the Securities Exchange Act of 1934, as amended, and
any successor thereto.

     "Fair Market Value" means, as of any given date, the closing price of the
Stock on such date on the National Association of Securities Dealers Automated
Quotation System (NASDAQ) National Market System, or if not then traded or
listed on that system, on the securities trading system or stock exchange on
which the Stock is then primarily traded or listed; or if the stock is not
traded or listed on an exchange the average of the reported bid and ask price
on such date.

     "Non-Qualified Stock Option" means any Stock Option issued pursuant to
this Plan. 

     "Normal Retirement," solely for the purpose of this Plan means retirement
from active employment with the Company, any Subsidiary, and any Affiliate on
or after age 62.

     "Plan" means this 1996 Stock Option Plan.

     "Retirement" means Normal Retirement.

     "Stock" means the common stock of the Company.

     "Stock Option" means any option to purchase shares of Stock granted
pursuant to Section 6.

     "Subsidiary" means any corporation (other than the Company) in an unbroken
chain of corporations beginning with the Company if each of the corporations
(other than the last corporation in the unbroken chain) owns stock possessing
50% or more of the total combined voting power of all classes of stock in one
of the other corporations in the chain.


3.   ADMINISTRATION.

     This Plan shall be administered by the Committee to be appointed 
by the Board of Directors of the Company.  The initial members of the 
Stock Option Committee consist of the entire Board of Directors.  The 
Committee shall have the power and authority to grant options to eligible 
participants, pursuant to the terms of this Plan.  In particular, the 
Committee shall have the authority to:

     3.1  Select the officers, directors, consultants and other key employees
          of the Company, its Subsidiaries, and its Affiliates to whom Stock
          Options from time to time will be granted hereunder;

     3.2  Determine whether and to what extent Stock Options are to 
          be granted hereunder;

     3.3  Determine the number of shares of Stock to be covered by 
          each such award granted hereunder;

<PAGE>

     3.4  Determine the terms and conditions, not inconsistent with 
          the terms of this Plan, of any award granted hereunder, including,
          but not limited to, any restriction on any Stock Option or other
          award and/or the shares of Stock relating thereto based on
          performance and/or such other factors as the Committee may determine,
          in its sole discretion, and any vesting acceleration features based
          on performance and/or such other factors as the Committee may
          determine, in its sole discretion;  

     3.5  Determine whether, to what extent, and under what circumstances
          Stock and other amounts payable with respect to an award under this
          Plan shall be deferred either automatically or at the election of a
          participant, including providing for and determining the amount (if
          any) of deemed earnings on any deferred amount during any deferral
          period;

     3.6  Adopt, alter, and repeal such administrative rules, guidelines, and
          practices governing this Plan as it shall, from time to time, deem
          advisable;

     3.7  Interpret the terms and provisions of this Plan and any award issued
          under this Plan (and any agreements relating thereto); and

     3.8  Otherwise supervise the administration of this Plan.

     All decisions made by the Committee pursuant to the provisions of 
this Plan shall be final and binding  on all persons, including the Company 
and participants in this Plan.


4.   STOCK SUBJECT TO PLAN.

     The total number of shares of Stock reserved and available for 
distribution under this Plan shall be 1,000,000 shares of post 10 for 1 
reverse split Common Stock  of the Company ("New Common Stock").  
Such shares may consist, in whole or in part, of authorized and unissued 
shares or treasury shares.  If any shares of New Common Stock that have 
been optioned cease to be subject to option, those shares shall again be 
available for distribution in connection with future awards under this Plan.

     In the event of any merger, reorganization, consolidation, 
recapitalization, stock dividend, or other change in corporate structure 
affecting the New Common Stock, a substitution or adjustment shall be 
made in the aggregate number of shares reserved for issuance under this 
Plan, in the number and option price of shares subject to outstanding 
Stock Options granted under this Plan, in such manner as may be 
determined to be appropriate by the Committee, in its sole discretion, 
provided that the number of shares subject to any award shall always be a 
whole number. 

<PAGE>

5.   ELIGIBILITY.

     5.1  Officers, Directors, consultants and other key employees of the
          Company, its Subsidiaries or its Affiliates who are responsible for
          or contribute to the management, growth, and/or profitability of the
          business of the Company, its Subsidiaries, or its Affiliates are
          eligible to be granted Stock Options.

     5.2  The optionees and participants under this Plan shall be selected
          from time to time by the Committee, in its sole discretion, from
          among those eligible, and the Committee shall determine, in its sole
          discretion, the number of shares covered by each award or grant to an
          optionee or participant.


6.   STOCK OPTIONS.

     Stock Option(s) granted under this Plan shall be in such form as 
the Committee from time to time approves, and the provisions of Stock 
Option awards need not be the same with respect to each optionee.

     The Stock Options granted under this Plan shall be Non-Qualified 
Stock Options.  The Committee shall have the authority to grant any 
optionee Stock Options.  

     Stock Options granted under this Plan shall be subject to the 
following terms and conditions and shall contain such additional terms 
and conditions, not inconsistent with the terms of this Plan, as the 
Committee shall deem desirable:

     6.1  Option Price.  The option price per share of New Common Stock
          purchasable under a Stock Option shall be determined by the 
          Committee at the time of grant but shall not be less than 50% of the
          Fair Market Value of the New Common Stock on the date of the grant of
          the Stock Option.

      6.2  Option Term.The term of each Stock Option shall be fixed by the
          Committee, and no Stock Option shall be exercisable later than 10
          years and two days after the date such Stock Option is granted. 

     6.3  Exercisability. Stock Options shall be exercisable at such time or
          times and subject to such terms and conditions as shall be determined
          by the Committee at the date of grant; provided, however, that,
          except as provided in Sections 6.6, 6.7, and 6.8, unless otherwise
          determined by the Committee at grant, no Stock Option shall be
          exercisable prior to the first anniversary date of the granting of
          the option.  If the Committee provides, in its discretion, that any
          Stock Option is exercisable only in installments, the Committee may
          waive such installment exercise provisions at any time in whole or in
          part based on performance and/or such other factors as the Committee
          may determine in its sole discretion.

<PAGE>

     6.4  Method of Exercise. Stock Options may be exercised in whole or in
          part at any time during the option period, by giving written notice
          of exercise to the Company specifying the number of shares to be
          purchased, accompanied by payment in full of the purchase price, in
          cash, by check or such other instrument or mode of payment as may be
          acceptable to the Committee.  Payment in full or in part may also be
          made in the form of Stock already owned (by the optionee based on the
          Fair Market Value of the stock on the date the Option is exercised).
          No shares of unrestricted Stock shall be issued until full payment
          therefor has been made. An optionee shall have the right to dividends
          or other rights of a stockholder with respect to shares subject to
          the option when the optionee has given written notice of exercise and
          has paid in full for those shares. 

     6.5  Non-transferability of Options.  No Stock Option shall be
          transferable by the optionee otherwise than by will or by the laws of
          descent and distribution, and all Stock Options shall be exercisable,
          during the optionee's lifetime, only by the optionee.

     6.6  Termination by Death.   Unless otherwise determined by the Committee
          at grant, if an optionee's employment with the Company, any
          Subsidiary, and any Affiliate terminates by reason of his death, the
          Stock Option may thereafter be exercised, to the extent then
          exercisable (or on such accelerated basis as the Committee shall
          determine at or after grant), by the legal representative of the
          estate or by the legatee of the optionee under the will of the
          optionee or by the heir of the optionee under the laws of descent and
          distribution, for a period of one year from the date of such death or
          until the expiration of the stated term of such Stock Option,
          whichever period is the shorter.

     6.7  Termination by Reason of Disability.  Unless otherwise determined by
          the Committee at grant, if an optionee's employment with the Company,
          any Subsidiary and any Affiliate terminates by reason of Disability,
          any Stock Option held by such optionee may thereafter be exercised to
          the extent it was exercisable at the time of termination due to
          Disability (or on such accelerated basis as the Committee shall
          determine at or after grant), but may not be exercised after one year
          from the date of such termination of employment or the expiration of
          the stated term or such Stock Option, whichever period is shorter;
          provided, however, that, if the optionee dies within such one-year
          period, any unexercised Stock Option held by such optionee shall
          thereafter be exercisable to the extent to which it was exercisable
          at the time of death for a period of three months from the date of
          such death or for the stated term of such Stock Option, whichever
          period is the shorter.  

     6.8  Termination by Reason of Retirement.  Unless otherwise determined by
          the Committee at grant, if an optionee's employment with the Company,
          any Subsidiary and any Affiliate terminates by reason of Normal
          Retirement, any Stock Option held by such optionee may thereafter be
          exercised to the extent it was exercisable at the time of such
          Retirement (or on such accelerated basis as the Committee shall
          determine at or after grant), but may not be exercised after one year
          from the date of such termination of employment or the expiration of
          the stated term of such Stock Option, whichever period is the
          shorter; provided, however, that, if the optionee dies within such
          one-year period any unexercised Stock Option held by such optionee
          shall thereafter be exercisable, to the extent to which it was
          exercisable at the time of death, for a period of three months from
          the date of such death or for the stated term of the Stock Option,
          whichever period is the shorter.  

<PAGE>

      6.9  Other Termination.Unless otherwise determined by the Committee at
          grant, if an optionee's employment with the Company, any Subsidiary
          and any Affiliate terminates for any reason other than death,
          Disability or Normal Retirement, any Stock Option held by such
          optionee shall thereupon terminate, except that such Stock Option may
          be exercised for the lesser of three months from the date of
          termination or the balance of such Stock Option's term if the
          optionee's employment with the Company, any Subsidiary and any
          Affiliate is involuntarily terminated by the optionee's employer
           without Cause. 
     

7.   LOAN PROVISIONS.

     With the consent of the Committee, the Company may make, 
guarantee, or arrange for, a loan or loans to an employee with respect to 
the exercise of any Stock Option granted under this Plan and/or with 
respect to the payment by optionee of any or all federal and/or state 
income taxes due on account of the granting or exercise of any stock 
option or other awards hereunder.  The Committee shall have full 
authority to decide whether to make a loan or loans hereunder and to 
determine the amount, terms and provisions of any such loan or loans, 
including the interest rate to be charged in respect of any such loan or 
loans, whether the loan or loans are to be with or without recourse against 
the borrower, the terms on which the loan is to be repaid and the 
conditions, if any, under which the loan or loans may be forgiven.

8.   AMENDMENTS AND TERMINATION.

     The Board may amend, alter, or discontinue this Plan, but no 
amendment, alteration, or discontinuation shall be made which would 
impair the right of an optionee or participant under a Stock Option award 
theretofore granted, without the optionee's or participant's consent, or 
which without the approval of the stockholders would:

     8.1  Except as expressly provided in this Plan, increase the total number
          of shares reserved for the purpose of this Plan;

     8.2  Decrease the option price of any Stock Option; to less than 100% of
          the Fair Market Value on the date of the granting of the option;

     8.3  Change the participants or class of participants eligible to
          participate in this Plan;
 or

     8.4  Extend the maximum option period under Section 6.2 of the Plan.

     The Committee may amend the terms of any award or option 
theretofore granted, prospectively or retroactively, but no such amendment 
shall impair the rights of any holder without his consent.  The Committee 
may also substitute new Stock Options for previously granted Stock 
Options having higher option prices.

<PAGE>

9.   UNFUNDED STATUS OF PLAN.

     This Plan is intended to constitute an "unfunded" plan for incentive 
and deferred compensation.  With respect to any payments not yet made to 
a Participant or optionee by the Company, nothing set forth herein shall 
give any such participant or optionee any rights that are greater than those 
of an unsecured, general creditor of the Company.  In its sole discretion, 
the Committee may authorize the creation of trusts or other arrangements 
to meet the obligations created under this Plan to deliver New Common 
Stock or payments in lieu of or with respect to awards hereunder; 
provided, however, that the existence of such trusts or other arrangements 
is consistent with the unfunded status of this Plan.

10.  CHANGE OF CONTROL.

     The following acceleration and valuation provisions shall apply in 
the event of a "Change of Control" or "Potential Change of Control," as 
defined in this Section:  

     10.1  In the event of a "Change of Control," as defined in Section 
11.2, unless otherwise determined by the Committee or the Board in 
writing at or after grant, but prior to the occurrence of the Change of 
Control, or, if and to the extent so determined by the Committee or the 
Board in writing at or after grant (subject to any right of approval 
expressly reserved by the Committee or the Board at the time of such 
determination) in the event of a "Potential Change of Control," as defined 
in Section 11(c):

     (a) Any Stock Options awarded under this Plan not previously exercisable
         and vested shall become fully exercisable and vested;

     (b) All outstanding Stock Options shall, to the extent determined by the
         Committee at or after grant, be canceled and the holder thereof shall
         be paid in cash therefor on the basis of the "Change of Control Price"
         (as defined in Section 10.4) as of the date that the Change of Control
         occurs or Potential Change of Control is determined to have occurred,
         or such other date as the Committee may determine prior to the Change
         of Control or Potential Change of Control.

     10.2  For Purposes of Section 10.2, a "Change of Control" means 
the happening of any of the following:

     (a) When any "person" as such term is used in Sections 13(d) and 14(d) of
         the Exchange Act (other than the Company, or any Company employee
         benefit plan, including its trustee) is or becomes the "beneficial
         owner" (as defined in Rule 13d-3 under the Exchange Act), directly or
         indirectly of securities of the Company representing 25 percent or
         more of the combined voting power of the Company's then outstanding
         securities;

<PAGE>

     (b) The occurrence of any transaction or event relating to the Company
         required to be described pursuant to the requirements of Item 6(e) of
         Schedule 14A of Regulation 14A of the Commission under the Exchange
         Act;

     (c) The occurrence of a transaction requiring stockholder approval for the
         acquisition of the company by an entity other than the Company or a
         Subsidiary, through purchase of assets, or by merger, or otherwise;

     (d) The dissolution of the Company; or

     (e) The sale by the Company of substantially all of its assets.

     10.3  For purposes of Section 10.1, a "Potential Change of 
Control" means the happening of any of the following:

     (a) The entering into an agreement by the Company, the consummation of
         which would result in a Change of Control of the Company as defined
         in Section 10.2;

     (b) The public announcement by any person (including the Company) of an
         intention to take or consider taking actions which, if consummated,
         would constitute a Change in Control; or

     (c) The adoption by the Board of Directors of a resolution to the effect
         that a Potential Change of Control of the Company has occurred for
         purposes of this Plan.

     10.4  For purposes of this Section, "Change of Control Price" 
means the highest price based upon the Fair Market Value per share or the 
price paid or offered in any transaction related to a potential or actual 
Change of Control of the Company at any time during the preceding sixty 
day period as determined by the Committee.   

11.  GENERAL PROVISIONS.

     11.1  All certificates for shares of New Common Stock delivered 
under this Plan shall be subject to such stock transfer orders and other 
restrictions as the Committee may deem advisable under the rules, 
regulations, and other requirements of the Commission or the National 
Association of Securities Dealers, Inc., any stock exchange upon which 
the New Common Stock is then listed, and any applicable federal or state 
securities law, and the Committee may cause a legend or legends to be 
placed on any such certificates to make appropriate reference to such 
restrictions.

     11.2  Nothing set forth in this Plan shall prevent the Board from 
adopting other or additional compensation arrangements, subject to 
stockholder approval if such approval is required; and such arrangements 
may be either generally applicable or applicable only in specific cases.  
The adoption of this Plan shall not confer upon any employee of the 
Company, any Subsidiary or any Affiliate, any right to continued 
employment (or, in the case of a director, continued retention as a 
director) with the Company, a Subsidiary or an Affiliate, as the case may 
be,  nor shall it interfere in any way with the right of the Company, a 
Subsidiary or an Affiliate to terminate the employment of any of its 
employees at any time.  

<PAGE>

     11.3  Each participant shall, no later than the date as of which 
the value of an award first becomes includable in the gross income of the 
participant for federal income tax purposes, pay to the Company, or make 
arrangements satisfactory to the Committee regarding payment of, any 
federal, state, or local taxes of any kind required by law to be withheld 
with respect to the award.  The obligations of the Company under this 
Plan shall be conditioned on such payment or arrangements and the 
Company (and, where applicable, its Subsidiaries and Affiliates) shall, to 
the extent permitted by law, have the right to deduct any such taxes from 
any payment of any kind otherwise due to the participant.

     11.4  At the time of grant or purchase, the Committee may 
provide in connection with any grant or purchase made under this Plan 
that the shares of New Common Stock received as a result of such grant or 
purchase shall be subject to a right of first refusal, pursuant to which the 
participant shall be required to offer to the Company any shares that the 
participant wishes to sell, with the price being the then Fair Market Value 
of the Stock, subject to the provisions of Section 10 and to such other 
terms and conditions as the Committee may specify at the time of grant.

     11.5  No member of the Board or the Committee, nor any officer 
or employee of the Company acting on behalf of the Board or the 
Committee, shall be personally liable for any action, determination, or 
interpretation taken or made in good faith with respect to this Plan, and all 
members of the Board or the Committee and each and any officer or 
employee of the Company acting on their behalf shall, to the extent 
permitted by law, be fully indemnified and protected by the Company 
with respect to any such action, determination or interpretation.

12.  EFFECTIVE DATE OF PLAN.

     This Plan shall be effective on the date it is approved by a majority 
of the votes cast at a duly held shareholders' meeting at which a quorum 
representing a majority of all outstanding voting stock is, either in person 
or by proxy, present and voting on the Plan.

13.  TERM OF PLAN.

     No Stock Option shall be granted pursuant to this Plan on or after 
the tenth anniversary of the date of stockholder approval, but awards 
theretofore granted may extend beyond that date.

<PAGE>

                         CERTIFICATION OF ADOPTION


     I, Larry Berman, Secretary of HOLLY HOLDINGS, INC., hereby certify that
the foregoing is a true and correct copy of the 1996 Stock Option Plan of the
Company as adopted by the Board of Directors of the Company at a special
meeting held on ________________, 1996 and by the Stockholders of the Company
at an annual meeting held on December 20, 1996.

     IN WITNESS WHEREOF, I have hereunto subscribed my name and affixed the
seal of the Company this ___________________, 1996.



                                        __/s/Larry Berman______________
                                          Larry Berman, Secretary

<PAGE>

PROXY

                           HOLLY PRODUCTS, INC.
                     ANNUAL MEETING OF STOCKHOLDERS
                            DECEMBER 20, 1996

THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS OF HOLLY PRODUCTS,
INC.   THE SHARES REPRESENTED BY THIS PROXY WILL BE VOTED IN ACCORDANCE WITH
THE CHOICES SPECIFIED BELOW.

The undersigned stockholder of Holly Products, Inc. (the "Company") hereby 
appoints Larry Berman and William Patrowicz, the true and lawful attorneys, 
agents and proxies of the undersigned with full power of substitution for and 
in the name of the undersigned, to vote all the shares of Common Stock of the 
Company which the undersigned may be entitled to vote at the Annual Meeting of 
Stockholders of the Company to be held at the Marriott Hotel, 888 Chesterbrook 
Boulevard, Wayne, Pennsylvania on Friday, December 20, 1996 at 11:00 a.m., and 
any and all adjournments thereof, with all of the powers which the undersigned 
would possess if personally present, for the following purposes:

1.   To elect four Directors.
                                                For       Withhold
     Larry Berman                             [    ]       [    ]
     William Patrowicz                        [    ]       [    ]
     Harold Goldstein                         [    ]       [    ]
     Cary Berman                              [    ]       [    ]
     

                                               For        Against    Abstain
 
2.   To amend the Company's Certificate of    [    ]      [    ]      [    ]
     Incorporation to change the name of the
     Company to "Holly Holdings, Inc." 
     
3.   To amend the Company's Certificate of    [    ]      [    ]      [    ] 
     Incorporation to reflect a one-for-ten
     reverse stock split of the Company's
     Common Stock.

4.   To amend the Company's Certificate of    [    ]      [    ]      [    ]
     Incorporation to increase the number of
     authorized shares of the Company's
     Common Stock from 50,000,000 to 150,000,000.     


5.   To approve the Company's 1996 Stock      [    ]      [    ]      [    ]
     Option Plan

     
7.   To ratify the selection of Moore,        [    ]      [    ]      [    ]
     Stephens CPA's P.C. as independent
     public accountants of the Company for
     the fiscal year ending March 31, 1997.

8.   The proxies are authorized to vote as    [    ]      [    ]      [    ]
     they determine in their discretion
     upon such other matters as may
     properly come before the meeting.

<PAGE>

This Proxy will be voted for the choices specified.  If no choice is specified 
for Items 1, 2, 3, 4 and 5, this Proxy will be voted FOR these items.

The undersigned hereby acknowledged receipt of the Notice of Annual Meeting 
and Proxy Statement dated November 25, 1996.

     

PLEASE MARK, SIGN AND DATE THIS PROXY AND RETURN IT IN THE ENCLOSED
ENVELOPE.


DATED:______________________         ________________________________________
                                     [Signature]


                              
                                     ________________________________________
                                     [Signature if jointly held]


                              
                                     ________________________________________
                                     [Printed Name]

               
Please sign exactly as name appears on stock certificate(s).  Joint owners 
should each sign.  Trustees and others acting in a representative capacity 
should indicate the capacity in which they sign.

<PAGE>

PROXY

                           HOLLY PRODUCTS, INC.
                     ANNUAL MEETING OF STOCKHOLDERS
                            DECEMBER 20, 1996

THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS OF HOLLY
PRODUCTS, INC.   THE SHARES REPRESENTED BY THIS PROXY WILL BE VOTED IN
ACCORDANCE WITH THE CHOICES SPECIFIED BELOW.

The undersigned stockholder of Holly Products, Inc. (the "Company") hereby 
appoints Larry Berman and William Patrowicz, the true and lawful attorneys, 
agents and proxies of the undersigned with full power of substitution for and 
in the name of the undersigned, to vote all the shares of Common Stock of the 
Company which the undersigned may be entitled to vote at the Annual Meeting of 
Stockholders of the Company to be held at the Marriott Hotel, 888 Chesterbrook 
Boulevard, Wayne, Pennsylvania on Friday, December 20, 1996 at 11:00 a.m., and 
any and all adjournments thereof, with all of the powers which the undersigned 
would possess if personally present, for the following purposes:

                                               For        Against    Abstain

6.   To consider and act upon a proposal to   [    ]      [    ]      [    ]
     issue five pre-split shares of the
     Company's Common Stock in exchange for
     one share of the Company's Series D
     Preferred Stock and to amend the 
     Company's Certificate of Incorporation
     to delete any reference to, or any
     provision for, the class of authorized
     stock designated as Series D Preferred
     Stock 
     

This Proxy will be voted for the choices specified.  If no choice is specified 
for Items 1, 2, 3, 4 and 5, this Proxy will be voted FOR these items.

The undersigned hereby acknowledged receipt of the Notice of Annual Meeting 
and Proxy Statement dated November 25, 1996.

     

PLEASE MARK, SIGN AND DATE THIS PROXY AND RETURN IT IN THE ENCLOSED
ENVELOPE.


DATED:______________________         ________________________________________
                                     [Signature]


                              
                                     ________________________________________
                                     [Signature if jointly held]


                              
                                     ________________________________________
                                     [Printed Name]

               
Please sign exactly as name appears on stock certificate(s).  Joint owners 
should each sign.  Trustees and others acting in a representative capacity 
should indicate the capacity in which they sign.






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