GREEN MOUNTAIN COFFEE INC
10-K, 1998-12-18
MISCELLANEOUS FOOD PREPARATIONS & KINDRED PRODUCTS
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                       SECURITIES AND EXCHANGE COMMISSION
                              Washington, DC 20549

- --------------------------------------------------------------------------------
                                    FORM 10-K
- --------------------------------------------------------------------------------



        (Mark One)

        [ X ] Annual  Report  Pursuant To Section 13 or 15(d) of the  Securities
        Exchange Act of 1934 For the fiscal year ended September 26, 1998

                                       OR

        [ ] Transition  Report Pursuant To Section 13 or 15(d) of the Securities
        Exchange  Act of  1934  For  the  transition  period  from  ________  to
        _____________


                         Commission file number 1-12340


                           GREEN MOUNTAIN COFFEE, INC.
             (Exact name of registrant as specified in its charter)

            Delaware                                      03-0339228
- ----------------------------------------      ----------------------------------
(State  or  other jurisdiction                (IRS  employer identification no.)
of incorporation or organization)

33 Coffee Lane, Waterbury, Vermont                          05676
- ----------------------------------------      ----------------------------------
(Address of principal executive offices)                  (Zip code)

                  Registrant's telephone number: (802) 244-5621
                                                 ---------------

    Securities registered pursuant to Section 12(b) of the Exchange Act: None
                       Securities registered pursuant to
                       Section 12(g) of the Exchange Act:

                     Common Stock, $.10 par value per share
                     --------------------------------------
                                (Title of class)


Indicate  by check  mark  whether  the  registrant:  (1) has filed  all  reports
required to be filed by Section 13 or 15 (d) of the  Securities  Exchange Act of
1934 during the past 12 months (or for such shorter  period that the  registrant
was  required  to file such  reports),  and (2) has been  subject to such filing
requirements for the past 90 days. [ X ]

Indicate by check mark if disclosure of delinquent  filers  pursuant to Item 405
of Regulation  S-K is not contained  herein,  and will not be contained,  to the
best of registrant's  knowledge,  in definitive proxy or information  statements
incorporated by reference in Part III of this Form 10-K or any amendment to this
Form 10-K. [ X ]

The  aggregate  market  value  of the  voting  stock of the  registrant  held by
non-affiliates  of  the  registrant  on  December  10,  1998  was  approximately
$8,675,000 based upon the closing price of such stock on that date.

As of December 10, 1998, 3,499,743 shares of common stock of the registrant were
outstanding.  See "Market for Common Equity and Related Stockholder Matters."


                       DOCUMENTS INCORPORATED BY REFERENCE
Portions of the definitive Proxy Statement for the  registrant's  Annual Meeting
of Shareholders to be held on March 26, 1999 have been incorporated by reference
into Part III of this report.  The  registrant  will file the  definitive  Proxy
Statement by January 25, 1999.


<PAGE>


                           GREEN MOUNTAIN COFFEE, Inc.
                           Annual Report on Form 10-K

                                Table of Contents

                                                                            Page
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                                     Part I
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Item 1.        Business....................................................    4

Item 2.        Properties..................................................   16

Item 3.        Legal Proceedings...........................................   16

Item 4.        Submission of Matters to a Vote of Security Holders.........   16

               Executive Officers of the Registrant........................   17

- --------------------------------------------------------------------------------
                                     Part II
- --------------------------------------------------------------------------------

Item 5.        Market for Registrant's Common Equity and Related              
               Stockholder Matters.........................................   19

Item 6.        Selected Financial Data.....................................   20

Item 7.        Management's Discussion and Analysis of Financial             
               Condition and Results of Operations.........................   20

Item 7A        Quantitative and Qualitative Disclosures about Market Risk..   29

Item 8.        Financial Statements and Supplementary Data.................   30

Item 9.        Changes in and Disagreements with Accountants on Accounting  
               and Financial Disclosures...................................   30

- --------------------------------------------------------------------------------
                                    Part III
- --------------------------------------------------------------------------------

Item 10.       Directors and Executive Officers of the Registrant..........   31

Item 11.       Executive Compensation......................................   31

Item 12.       Security Ownership of Certain Beneficial Owners and            
               Management..................................................   31

Item 13.       Certain Relationships and Related Transactions..............   31

- --------------------------------------------------------------------------------
                                     Part IV
- --------------------------------------------------------------------------------

Item 14.       Exhibits, Financial Statement Schedules and Reports            
               on Form 8-K.................................................   32


<PAGE>


         Certain  statements  contained  herein are not based on historical fact
and are  "forward-looking  statements"  within  the  meaning  of the  applicable
securities laws and regulations.  In addition, the Company's representatives may
from  time  to  time  make  oral  forward-looking  statements.   Forward-looking
statements  provide  current  expectations  of future  events  based on  certain
assumptions  and  include  any  statements  that do not  directly  relate to any
historical or current fact.  Words such as "anticipates", "believes", "expects",
"estimates",  "intends",  "plans",  "projects",  and  similar  expressions,  may
identify such forward-looking statements. Owing to the uncertainties inherent in
forward-looking  statements,  actual results could differ  materially from those
set forth in forward-looking statements. Factors that could cause actual results
to differ materially from those in the forward-looking  statements include,  but
are not limited to, business conditions in the coffee industry and food industry
in  general,  the  impact  of the  loss of a  major  customer,  fluctuations  in
availability and cost of green coffee, economic conditions,  prevailing interest
rates,  competition,  the management challenges of rapid growth,  variances from
budgeted  sales mix and growth rate,  consumer  acceptance  of the Company's new
products,  the impact of a tighter job  market,  Year 2000  issues,  weather and
special or unusual events,  as well as other risk factors described in Item 1 of
this report on Form 10-K for the year ended September 26, 1998 and other factors
described  from time to time in the Company's  filings with the  Securities  and
Exchange Commission. Forward-looking statements reflect management's analysis as
of the date of this  document.  The Company  does not  undertake to revise these
statements to reflect subsequent developments.


<PAGE>


                                     PART I
Item 1. Business

The Company

         Green Mountain Coffee,  Inc. ("the Company" or "Green Mountain") roasts
over 25  high-quality  arabica  coffees to produce  over 60  varieties of coffee
which  it  sells  through  a  coordinated   dual-channel   distribution  network
consisting of wholesale and direct mail operations. This distribution network is
designed to maximize brand recognition and product availability.  The Company is
one of the leading specialty coffee companies in its established markets.

         The  majority of Green  Mountain's  revenue is derived  from over 5,000
wholesale customer accounts located primarily in the northeastern United States.
The wholesale  operation serves supermarket,  specialty food store,  convenience
store, food service,  hotel,  restaurant,  university,  travel and office coffee
service customers. Wholesale customers resell the coffee in whole bean or ground
form for home  consumption  and/or brew and sell coffee beverages at their place
of business.

         The Company is a Delaware  holding  company formed in July 1993,  whose
only asset is the stock of Green Mountain Coffee Roasters, Inc. ("Roasters"),  a
Vermont corporation formed in 1981. As used herein, unless the context otherwise
requires,  references to "the Company" or "Green Mountain"  include the Company,
Roasters and Roasters'  inactive  subsidiary,  Green  Mountain  Coffee  Roasters
Franchising Corporation, a Delaware corporation formed in 1990.

         The Company's  fiscal year ends on the last Saturday in September.  The
Company's fiscal year normally  consists of 13 four-week periods with the first,
second  and  third   "quarters"   ending  16  weeks,  28  weeks  and  40  weeks,
respectively, into the fiscal year. As used herein, unless the context otherwise
requires,  references to "fiscal 1998", "fiscal 1997" or "fiscal 1996" represent
the 52-week periods ended  September 26, 1998,  September 27, 1997 and September
28, 1996, respectively.

         The  Company's  corporate  offices  are  located  at  33  Coffee  Lane,
Waterbury,  Vermont 05676. The Company's telephone number is (802) 244-5621, its
fax number is (802) 244-5436,  and its email address for investor information is
[email protected].  The address of the  Company's  Internet web site is
www.GreenMountainCoffee.com.

The Product

         Green  Mountain is committed to providing the highest  quality  arabica
coffees  available from around the world.  To achieve this goal,  Green Mountain
carefully selects the finest coffees and then  "appropriate  roasts" the coffees
to maximize their taste and flavor differences.

         The Company  roasts its coffee in small batches to ensure  consistency.
Green Mountain  varies both the degree of roast and the roasting  profile (i.e.,
roast  time  and   temperature)   to  maximize  a  particular   coffee's   taste
characteristics.  The Company utilizes  state-of-the-art roasting software which
enables it to more exactly duplicate specific roasts,  ensuring Green Mountain's
ability to offer consistent taste profiles.

         Green  Mountain's  roasting process is designed to maximize the flavors
inherent in the coffee itself, without letting the flavor of roasting overshadow
a  particular   coffee's  taste  subtleties.   The  Company  believes  that  its
distinctive  roasting methods enable it to provide the same coffees at different
roasting  degrees to maximize their flavors and thereby satisfy varying consumer
preferences.

         The Company uses  convection  air roasters,  which it believes  offer a
higher degree of flexibility  than other  commercially  available  roasters.  In
addition,  the Company has developed  specific  roasting  programs for each bean
type to establish a Green  Mountain  "signature"  for that bean type,  which the
Company calls its  "appropriate roast"(TM).  The Company  believes  that  this
roasting process  distinguishes it from other specialty coffee companies and has
resulted in strong customer brand loyalty.

         Green Mountain,  unlike some of its  competitors,  also offers flavored
coffees.  The Company  believes that  flavoring its coffee during the production
process,  rather than providing  flavor  additives  after brewing,  provides its
customers with taste consistency, convenience and economy.

         The Company  nitrogen  flushes its packaged  coffee and employs one-way
valve bag packaging technology which provides a minimum shelf life of six months
for the Company's  coffees.  This  technology  enables the Company to expand its
distribution while maintaining its high standards for quality and freshness.

Growth Strategy

         In recent  years,  the primary  growth in the coffee  industry has come
from the specialty  coffee  segment,  driven by the wider  availability  of high
quality  coffee,  the emergence of upscale coffee shops  throughout the country,
and the general level of consumer education.  Green Mountain has been benefiting
from  the  overall  market  trend  plus  some  distinctive  advantages  over its
competitors.

         The presence of the Green  Mountain  Coffee  Roasters(R)  brand crosses
over many different distribution channels and customer categories in its primary
geographic market, the northeastern United States,  thereby providing widespread
exposure to the brand in a variety of settings,  ease of access to the products,
and many tasting  opportunities  for consumer trial.  Green Mountain's coffee is
widely  available  throughout  the day: at home in the  morning,  in hotels,  on
airplanes and trains,  at convenience  stores on the way to work, at the office,
in restaurants, in supermarkets,  at the movie theatre, and at home again at the
end of the day.

         The Company  believes  that its coffee's  convenient  availability  for
consumer  trial  through  convenience  stores,  restaurants  and  office  coffee
services is a significant  advantage and a key component of its growth strategy.
The Company believes that potential customers who sample its products by the cup
are likely to develop a taste for Green Mountain  coffee and seek it out through
other available distribution channels. It has been the Company's experience that
consumer trial of Green Mountain coffee at one level of distribution often leads
to a subsequent purchase at another level of distribution.

         As  brand  awareness  increases  through  trial  by  consumers  of  the
Company's coffee by the cup, demand for whole bean sales of the Company's coffee
for home  consumption  also increases.  The National Coffee  Association of USA,
Inc. in its Coffee  Consumption  Trends and Outlook,  1997 Winter  Coffee Study,
states that "76% of all coffee is consumed at home." It further  stated that 71%
of all coffee consumed at home is purchased at supermarkets.  As brand equity is
built,  wholesale  expansion  typically  continues  through  customers  such  as
supermarkets  and specialty food stores,  who in turn,  sell the Company's whole
bean coffee to consumers. This expansion process capitalizes upon this cup/whole
bean  inter-relationship  and is designed to further  increase Green  Mountain's
market  share in  geographic  areas in which  it  already  operates  in order to
increase sales density and drive operational and brand-equity efficiencies.

         The Company also seeks to introduce  Green Mountain  coffee in selected
new markets across the United States and internationally,  principally utilizing
the Company's  wholesale  distribution  channel. In recent years, Green Mountain
has  generally  entered new  territories  and begun to develop  brand  awareness
through customers who sell its coffee by the cup.

         The Company will continue to focus on increasing wholesale sales of its
products  to  retailers  of whole  bean  coffee  to  facilitate  its  expansion.
Similarly,  the  Company  will  strive to  identify  other  potential  wholesale
customers in each of its markets, such as office coffee services,  hotel chains,
food  distributors  and  both  chain  and  independent  convenience  stores  and
restaurants  which the Company believes not only provide an additional source of
revenues,  but also  facilitate  consumer  trial of Green  Mountain  Coffee.  In
addition,  the Company will evaluate other potential marketing channels for both
its established and new territories.

         In the direct mail area, the Company focuses  solicitations  on catalog
customers who buy  regularly  from the Company,  in the  corporate  gift-giving,
bed-and-breakfast  and small  office  market  segments,  and from members of the
Company's  "Coffee Club", a continuity  program with customized  standing orders
for automatic re-shipment.

Recent Developments

Customers 
     During  fiscal 1998, the  Company continued to  expand the  distribution of
Green  Mountain  Coffee  among  a  number of  existing  and  new  customers that
provided the Company with an increase in sales volume as well as excellent brand
exposure.  The   growth  was particularly   strong  in  the  convenience  store,
supermarket, and  office coffee distributor  categories, as illustrated  in  the
following examples:

         As of December 1998, over 1,100 Mobil  Corporation  convenience  stores
were  selling  cups of Green  Mountain  Coffee.  During the fall of 1998,  Mobil
introduced Green Mountain's Organic House Blend in a national promotional effort
for its  Mobil On the Run(TM) convenience  stores.  This  is  believed to be the
first certified organic coffee marketed and sold by a national convenience store
company.  In addition,  in August 1998,  Convenience  Store  Decisions  magazine
awarded  its  "Best  Coffee  Presentation"  concept  award  to  Mobil On the Run
convenience stores featuring Green Mountain Coffee.

         During fiscal 1998, the Company substantially strengthened its position
as the supermarket specialty coffee leader in the Northeast. In May 1998, Shaw's
Supermarkets,  Inc.  substantially  increased the distribution of Green Mountain
Coffee,  bringing the total to over 100 stores.  In December of 1997,  Hannaford
Brothers Company signed a three-year agreement to continue its  distribution  of
Green  Mountain Coffee, placing Green  Mountain  Coffee in 21 additional stores,
and bringing the  total distribution of Green  Mountain Coffee to  approximately
120 Hannaford Food & Drug and Shop`n Save supermarkets.

          In January of 1998, Stop & Shop  Supermarkets  expanded the serving of
cups of Green Mountain Coffee to bakery department  customers.  The expansion of
the in-store coffee beverage program,  from 20 supermarkets to approximately 150
by early December  1998,  includes a display in each  participating  Stop & Shop
location that features a selection of one-pot, ready-to-brew-at-home packages of
Green Mountain Coffee in the same varieties offered by the cup.

         In August of 1998,  Green  Mountain  entered into a five year exclusive
agreement  with American  Skiing Company to provide all nine alpine resorts with
Green  Mountain  Coffee.  During the first  year,  Green  Mountain  will  supply
American Skiing  Company's six eastern  resorts,  with  distribution to all nine
resorts   beginning  in  the  second  half  of  fiscal  1999.   Resorts  include
Sugarloaf/USA  and Sunday River in Maine;  Attitash Bear Peak in New  Hampshire;
Killington, Mount Snow and Sugarbush in Vermont; Steamboat in Colorado; Heavenly
in California/Nevada; and The Canyons in Park City, Utah.

         During fiscal 1998, the Company  continued to develop its  relationship
with  Poland  Springs  Natural  Spring  Water  Company  ("Poland  Springs"),   a
subsidiary of The Perrier Group of America.  Fiscal 1998 was the first full year
of a five year agreement with Poland Springs. This relationship is a significant
contributor to Green Mountain's  continuing  growth in the office coffee service
category.  At September  26, 1998,  Poland  Springs was Green  Mountain's  third
largest   customer  in  pounds  sold,   after  Mobil  and  Hannaford   Brothers,
respectively.  In addition,  Poland  Springs has become an  important  marketing
partner for Green Mountain. As an example, by the end of December 1998, over 200
Perrier trucks that deliver  Poland  Springs water and Green Mountain  Coffee to
offices  throughout  the Northeast are expected to be carrying  full-size  Green
Mountain  Coffee imagery on the back of the truck,  further  promoting the Green
Mountain Coffee brand.

         Although Green Mountain  increased its coffee pounds sold in continuing
operations  by  approximately  1.5  million in fiscal  1998 to over 7.7  million
pounds,  one notable  lost  customer  near the end of fiscal 1998 was The Coffee
Station,  Inc. which ordered  approximately  109,000 pounds of coffee during the
1998 fiscal year.

Products
     In  the spring of  1998,  Green Mountain  expanded  its line  of  certified
organic coffees to five coffees.  The Company believes that the growing interest
in organic food products provides  a potentially  significant market opportunity
for  the sale  of high  quality  certified  organic  coffees. In  addition,  the
production  and  marketing of  these coffees  is consistent  with  the Company's
environmental vision.

         In response to growing  consumer  demand for  specialty  coffee,  Green
Mountain has developed a  comprehensive  in-room coffee service  program for the
hospitality  industry.  The program  brings  added value to hotel guest stays by
providing  a  memorable,   high-quality  amenity.  The  program  includes  Green
Mountain's Hospitality Filterpacks, which feature freshly roasted, ready-to-brew
Green  Mountain  Coffee,  within a filter.  In addition,  to enhance the overall
coffee  experience,  specially  designed ceramic  Hospitality Mugs and Condiment
Packs are available,  along with an easy-to-use  four-cup  Hamilton Beach Coffee
Brewer.

         During fiscal 1998,  Green Mountain began  distributing  the new single
cup Keurig(R)  Premium  Coffee System to Office Coffee  Service and Food Service
providers. Green Mountain and Keurig, Inc. are selling the system through select
distribution  channels.  The System  features  the single cup Keurig  brewer and
eight varieties of Green Mountain coffee including blends, flavored, decafs, and
estate coffees.  The coffees have been specially packaged by Green Mountain,  in
patented  Keurig K-Cups(TM) to guarantee  that each cup of coffee is as fresh as
"the first cup of every pot." Green Mountain holds a minority investment of less
than 5% in Keurig, Inc.

World Wide Web
     In November of 1998,  Green Mountain introduced a refined web site location
(www.GreenMountainCoffee.com)  to provide Internet  users  with  secure  on-line
ordering     and     up-to-date     information       about     the     Company.
www.GreenMountainCoffee.com   incorporates   the  look  of  the   Company's  new
packaging, as it provides an inviting site to browse, "Sip and Relax... on Green
Mountain  Time"(TM).  The site features a history of the Company,  the Company's
current quarterly newsletter Fresh From the Roaster,  press releases,  financial
reports,   catalog   highlights,    employment   opportunities,    environmental
initiatives,  and an e-mail link to Green Mountain. In addition, the Company has
secure on-line  ordering  available,  enabling  customers to conveniently  place
catalog orders for  themselves or as gifts.  This Web site has already proven to
be an effective channel for the acquisition of new customers to Green Mountain's
direct mail operation.

 Discontinued  Operations
     On   May  29,  1998,   the  Company  announced  that, consistent  with  its
long-term growth strategy, it was planning to sell or close its remaining eleven
company-owned  retail  stores,  to focus its resources on developing its rapidly
growing specialty wholesale business. In fiscal 1997, the Company  was operating
twelve company-owned retail  stores  in  Vermont, Connecticut,  Illinois, Maine,
Massachusetts,  New Hampshire and  New York, which  made up approximately 10% of
total revenues. However, for the  first twenty-eight weeks ended April 11, 1998,
sales had fallen to 6% of  total net sales.  Reasons  for the decrease  included
the  elimination of the  Plattsburgh,  New York store (for  which the lease  had
expired in the first half of  fiscal 1998),  the temporary closing of two stores
due  to  relocation, as  well  as overall flat sales in the other  company-owned
retail stores. Furthermore, the stores  did not generate  positive  cash  flows,
nor  did  they  contribute  positively  to the Company's net income.

         Since 1981, the company-owned  stores had been an important part of the
Company's  strategy of getting  consumers to sample Green Mountain Coffee by the
cup. However,  in fiscal 1998, with over 4,500 wholesale customers serving Green
Mountain Coffee by the cup, the strategic value of the company-owned  stores was
greatly  diminished.  Green Mountain  wholesale  customers include  restaurants,
convenience  stores,  office  coffee  distributors,  travel  industry  companies
(airlines,   trains,   hotels),  as  well  as  supermarket  bakery  and/or  deli
departments,  all of which provide Green Mountain Coffee by the cup. This allows
consumers an  opportunity  to develop a taste for the  Company's  coffee,  which
subsequently  supports  the  demand  for the  Company's  whole  bean  coffees in
supermarkets, specialty food stores, or through direct mail.

         At December 18, 1998, the Company had sold or closed nine of its retail
stores and is  planning to close its  remaining  two stores in the first half of
fiscal 1999.

Internal systems and  infrastructure
     In early fiscal 1997, the Company began a complete overhaul of its business
information  systems  with  the implementation  of  an  enterprise-system   from
PeopleSoft,  Inc.  ("PeopleSoft").  Once completely deployed,  this new software
is  expected to  help Green Mountain  better serve its  customers, and grow more
efficiently and effectively. At September 26, 1998, the Company  had implemented
most of the key software modules:  General Ledger, Purchasing, Accounts Payable,
Production  Management, Bills & Routings,  Cost Management, Inventory,  Accounts
Receivable,  Order Management,  Billing,  and Production  Planning,  in order of
completion.  The Human  Resources  Management, Assets Management,  Budgeting and
Enterprise  Planning modules are all scheduled to be implemented in fiscal 1999.
Besides  the  functionality  enhancements  that  this  new  system provides, the
Peoplesoft  enterprise system  is also expected  to take care  of most Year 2000
issues.  There  can be no  assurance, however, that the  implementation  will be
completed on time.

         In the first half of fiscal 1998, the Company completed a 45,000 square
foot expansion of its central production and distribution facility in Waterbury,
Vermont.  This addition,  which doubled the space  available,  is currently used
primarily  for  warehousing  and  distribution.  The Company  believes that this
expansion  was  necessary  to support  its  growth  rate,  and that the  current
facilities will be adequate through fiscal 1999.

Corporate Philosophy

         Green  Mountain's  objective  is to be  the  leading  specialty  coffee
company by providing the highest  quality  coffee and having the largest  market
share in its  targeted  markets  while  maximizing  company  value.  The Company
intends to achieve this  objective  through a corporate  philosophy  designed to
differentiate  and  reinforce  the Green  Mountain  brand and to engender a high
degree of customer loyalty. The essential elements of this philosophy include:

Highest  Quality  Coffee
     Green  Mountain buys the  highest quality arabica beans  available from the
world's coffee-producing regions and uses a roasting process that maximizes each
coffee's individual  taste and aroma.  Green Mountain believes  that its coffees
are among the highest quality coffees sold in the world.

Customer Service
     To ensure  a high level of  customer contact, the  Company  has established
regional distribution centers  to supply coffee to its  wholesale  customers and
from which customer  service calls are  dispatched.  The Company has an  on-line
inventory system for its  central and regional distribution  centers which helps
to  better   serve   the  Company's  customers  and  to  improve  the  Company's
direct-store-delivery  process  and  capability.  In   addition,  the  Company's
wholesale  area  sales managers are  equipped with laptop computers to speed new
customer  setup,  enhance   the  Company's   telemarketing  efforts   and  field
communications,  and help provide customers with sales history,  forecasting and
merchandising data.

         Green  Mountain  views  the  quality  of  customer  interaction  by its
employees  as a major  long-term  success  factor.  Employees  throughout  Green
Mountain are trained and encouraged to exceed customer expectations. The Company
also  believes   that  coffee  is  a  convenience   purchase  and  utilizes  its
multi-channel, multi-category distribution network to make its coffee widely and
easily available to consumers for home or away-from-home consumption.

Customer  Coffee  Education
     The Company educates its wholesale customers and employees about the origin
and preparation of coffee through a course  comprised of  a  series  of  on-site
training,  tours,  manuals, and  hands-on  learning experiences known as "Coffee
College." This one to two-day intensive  training covers growing and harvesting;
coffee  tasting and  cupping; grinding, filtering, and  brewing;   roasting  and
packaging;   and   preparing   coffee   beverages.  Approximately  one  thousand
employees of Green  Mountain's customers attended coffee college in fiscal 1998.
In fiscal  1997, Green  Mountain  Coffee Roasters also  began hosting  Specialty
Coffee  Association  of America ("SCAA") Espresso  Lab  training  sessions.  The
Company's  direct  mail  catalog  and  Web  site  provides  an  overview  of the
differences  between  the various  coffees from  around  the world, the  various
degrees of roast, as well as proper grinding and brewing guidelines. The Company
believes that  educational activities such as these help to create advocates for
its coffee and thereby engender a loyal customer base.

Employee Development
     Through a  variety of educational  workshops,  seminars and other programs,
the Company provides employees with educational opportunities that enhance their
ability  to offer Green Mountain  customers a  level of service and quality that
fosters long-term  relationships.  The Company believes  that its dedication  to
employee training attracts and retains highly qualified and motivated employees.

Community Involvement
     Green   Mountain  contributes  coffee  and   coffee  equipment  to  support
non-profit organizations in local communities.  These  organizations include the
United Way, the  Salvation  Army,  The  Hole  in  the  Wall  Gang,  as  well  as
libraries,   religious  organizations,  schools,  counseling  centers  and  soup
kitchens in markets  where the  Company  operates.  Since 1993,  the Company has
allowed  employees  to  volunteer  on company time for up to 2.5% of their total
hours worked at Green  Mountain,  to encourage  and support  volunteer  work for
non-profit and community-based organizations.

         Through its support of Coffee Kids(R), the Company seeks to improve the
quality of life of children and families in  coffee-growing  communities  around
the world. In January of 1998, the company sponsored a Coffee Kids micro-lending
program in  Huatusco,  Mexico,  to  encourage  the  development  of small family
businesses.  By  September  of 1998,  over 270 women in the  Huautsco  area were
participating in the program.  In early December,  the Company agreed to provide
Coffee  Kids with  additional  funds to support a similar  project  in  mountain
villages  of Oaxaca,  Mexico  which is the region  where the  Company's  Organic
Mexican  Select(TM) coffee is grown.  In addition, through customer and employee
contributions,  the Company has funded two Coffee Kids village  banks located in
Guatemala and Mexico which have made low interest rate loans available for women
to start small  businesses to broaden their family's  sources of income.  In the
fall of 1997 the  Company  provided  funding  to  assist  100 small  farmers  in
Indonesia become certified as organic coffee producers.  This coffee is marketed
as Green Mountain's Organic Sumatran Reserve(TM).  In addition,  the Company has
funded the construction of a coffee processing  facility and hydroelectric plant
in Villa Rica,  Peru,  which was  proposed  and  completed by 16 farmers to help
process the Company's Organic Peruvian  Select(TM) coffee.  The Company believes
that the  support  of local and  global  organizations  furthers  the causes the
Company believes in and generates goodwill.

Environmental  Leadership
     Green Mountain is dedicated to both the preservation of the environment and
minimization of its environmental impact,  and seeks to achieve these objectives
in various ways.  The Company encourages  sustainability through its Stewardship
(R)  Program, through which a portion of its coffee is purchased  from farms and
cooperatives  where  herbicide  and  pesticide use is limited  and  soil erosion
controls  are in place.  In fiscal 1997,  Green  Mountain  introduced  its first
organic  coffee, a farm-direct coffee from Peru, and the Company's  roasting and
packaging  facility was certified as organic  by Quality Assurance International
of San Diego, California.  Green Mountain introduced  four additional  certified
organic coffees in fiscal 1998.  Since 1990, Green  Mountain has sold, under the
licensed name Earth-Friendly Coffee Filters(TM), a line of dioxin- and chlorine-
free paper coffee filters.  Further, the Company provides financial  support  to
environmental organizations such as  Conservation  International  ("CI") and the
Rainforest Alliance,  which work to preserve the world's rain forests.  In 1998,
the relationship with CI was strengthened.  The Company is  providing  financial
support  to CI for its efforts in  sourcing  and endorsing  coffees used  by the
Company that have been grown in an environmentally sound manner.

         Green Mountain also seeks to minimize its environmental  impact through
responsible  operational practices,  from purchasing to waste management.  Since
1989, the Company has had a volunteer Employee  Environmental  Committee,  which
investigates  a broad  range of  issues.  In 1994,  Green  Mountain  joined  the
national BuyRecycled!  Alliance, pledging to document and increase its purchases
of recycled goods annually.  The Company's corporate  letterhead consists of 25%
post- and 25% pre-consumer recycled content by sheet weight. Green Mountain uses
chemical-free  cornstarch-based  foam  peanuts,  which  decompose  in water,  to
protect  products during  shipping.  It also stores and ships products in either
reusable or recyclable totes and containers.  The Company makes every attempt to
divert its manufacturing waste out of the landfill. For example, the burlap bags
which contain green coffee beans are given away after they are emptied,  for use
in gardens,  as animal beds, or for craft supplies.  Chaff, a highly compostable
coating on the coffee bean which separates during the roasting process,  is made
available to local farmers and gardeners. The Company also has an active on-site
recycling  program,  established in 1989, which the Company believes has enabled
it to reduce its landfill  refuse  volumes by  approximately  38%. In 1997,  the
Company  won  a 3M Scotchban(TM)  Innovation  Award  for  the  development of  a
biodegradable  coffee bag used by  wholesale  customers  who bag Green  Mountain
Coffee on their premises.

Wholesale Operations

         During  fiscal  1998,  1997 and 1996,  approximately  94%, 93% and 91%,
respectively,  of Green Mountain's sales from continuing operations were derived
from its wholesale  operation which services  accounts located  primarily in the
northeastern United States.  Wholesale customers resell the coffee in whole bean
or ground form for home  consumption  and/or brew and sell coffee  beverages  at
their  place of  business.  Unlike  most of its  competitors,  Green  Mountain's
wholesale  operation services a large variety of  establishments.  This strategy
enables a deeper penetration in a given geographic market, exposing consumers to
the brand  throughout  the day in a variety of contexts.  This strategy also has
the advantage of limiting the dependency of the Company on a single distribution
channel.  The distribution of wholesale coffee pounds sold during fiscal 1998 by
wholesale  customer  category was  approximately:  28% to  supermarkets,  27% to
convenience   stores,   17%  to  restaurants,   14%  to  office  coffee  service
distributors,   11%  to  other  food  service  establishments  such  as  hotels,
universities,  and  airlines,  and 3% to  other  retail  establishments  such as
specialty food stores.

Notable accounts include:

Supermarkets                            
- -------------------------------         
Hannaford Brothers - 120 stores         
Shaw's - 100 stores                     
Stop & Shop - 150 stores (coffee by the cup program)
Roche Brothers - 13 stores              

Restaurants                    
- ------------------------------
Aureole Restaurant, NYC                       
The Harvard Club, NYC                         
New England Culinary Institute                
Culinary Institute of America  

Other Food Services              
- -------------------------------  
Amtrak - northeast corridor
Delta Express and Delta Shuttle
American Skiing Company        
Smuggler's Notch Resort
Stowe Mountain Resort

Office Coffee Services     
- -------------------------  
Perrier's Poland Springs   
Vermont Pure Springs       
Bunn Coffee Service        

Convenience Stores           
- --------------------------   
Mobil convenience stores - over 1,100 stores         
Orloski Quik Marts - over 35 stores            

Other Retail 
- ------------ 
L.L. Bean    

         By geographic  region,  the Company's  wholesale  coffee pound sales in
fiscal 1998 were  approximately as follows:  38% in northern New England states,
23% in southern New England  states,  20% in  mid-Atlantic  states,  5% in South
Atlantic states, 2% in the Midwest,  2% in western states,  1%  internationally,
and 9% which is sold through customers which sell across one or more regions.
  
         Through  the  wholesale  operation, Green  Mountain  has  initiated  an
international  sales  effort,   principally  through   distributors,   initially
targeting nations where there exists either a tradition of coffee consumption or
a recent trend indicating the appreciation of specialty coffee.  In fiscal 1998,
approximately 1% of wholesale pounds were sold internationally.

         Wholesale operations are coordinated from the Company's headquarters in
Waterbury, Vermont and, in geographies in which the density of customer accounts
so warrants,  regional  distribution  centers in Biddeford,  Maine;  Latham, New
York, a suburb of Albany; Woburn, Massachusetts;  and Southington,  Connecticut.
Distribution  facilities are located within a two-hour  radius of most customers
to expedite  delivery.  The Company  uses third party  carriers  such as Federal
Express and the United  States  Postal  Service for  shipping to  customers  not
supported by a regional distribution center.

         The wholesale operation primarily uses in-house sales people.  However,
in certain markets,  such as the office coffee service and food service sectors,
the Company  utilizes  the  services of  independent  distributors  who purchase
coffee from the Company for resale to wholesale customers.  The Company believes
that the use of such distributors provides access to certain wholesale customers
whose size or geographic  location  makes it  economically  inefficient  for the
Company to service directly.

         The  Company  generally  provides  wholesale  customers  with  brewing,
grinding and related equipment and product displays  ("loaner  equipment") at no
charge,  which are usually installed on the customer's premises by the Company's
internal or contracted service personnel.  A customer is also assigned a service
technician  who  services,  repairs  and  provides  preventive  maintenance  and
emergency service on such equipment.  Additionally,  for supermarket  customers,
Green Mountain employs a team of stockers who ensure that  supermarket  displays
are clean,  appropriately stocked, and have promotional items to maximize sales.
Most  large,  consumer  goods  multinationals  who own coffee  companies  do not
provide such on-site specialized sales support to their supermarket customers.

         The  wholesale  operation has over 30 area sales  managers  assigned to
geographic  territories,  reporting to a national sales  manager.  The wholesale
area sales territories are concentrated in the northeastern corner of the United
States, with an additional presence in Illinois,  Florida, Michigan and Arizona.
In addition to geographic sales people,  the Company has a national  supermarket
sales  manager,  a national  office  coffee  service sales  manager,  a national
convenience  store  sales  manager,  and  an  international/food  service  sales
manager, to help provide more focused category management.

         The Company's sales process  includes:  the use of mapping  software to
identify desirable  customer prospects and potential new expansion  territories;
tradeshows;  outbound  telemarketing  to target and  qualify  prospects  for the
Company's  area sales  managers;  and the use of laptop  computers by area sales
managers  to speed new  customer  setup,  enhance  the  Company's  telemarketing
efforts  and field  communications,  and to help  provide  customers  with sales
history,  forecasting  and  merchandising  data.  In addition to the above,  the
Company actively pursues referrals from existing  customers to shorten the sales
process in the acquisition of new business. The Company also has an active "VIP"
free coffee sampling program targeted to prospects.

Direct Mail Operations

         The   Company   publishes   catalogs   that  market  over  50  coffees,
coffee-related  equipment  and  accessories,  as well as  gift  assortments  and
gourmet food items covering a wide range of price points. Sales from direct mail
accounted  for  approximately  6%,  7% and 9% of  total  sales  from  continuing
operations  in fiscal  1998,  1997,  and 1996,  respectively.  Green  Mountain's
telemarketing  service  representatives  fulfill the individual  coffee needs of
direct mail  customers by educating  and  consulting  with  customers  about the
various attributes of different coffee varieties.  Representatives  also suggest
custom blends,  handle special delivery  requests,  offer special products in an
"upsell" program and contact customers via outbound  telephone to offer products
and special items targeted to their previous buying patterns.

         In fiscal 1998,  approximately 37% of the Company's direct mail revenue
was derived from over 4,000 members of its "Coffee Club",  a continuity  program
with customized  standing orders for  re-shipment.  In the same period,  catalog
sales from non-Coffee Club individual  consumers accounted for approximately 42%
of direct mail revenue.

         In  addition  to its direct mail  program  targeted  at the  individual
consumer,  Green  Mountain  also uses its direct mail  channel to cater to small
businesses,  such as bed and breakfast  establishments,  small retail stores and
offices.  These "business to business" sales  contributed  approximately  19% of
total direct mail revenues in fiscal 1998.

         The balance of the direct mail sales in fiscal 1998 were  derived  from
Corporate  Gifting  and World  Wide Web  efforts.  The Green  Mountain  Web site
(www.GreenMountainCoffee.com)  has been  featuring  products  sold  through  the
direct mail channel  since the  beginning  of fiscal 1998.  Starting in November
1998, secure online ordering was made available at this Web address.

         The Company's  direct mail operations also provide special  promotional
direct  mail offers and product  shipments  to  wholesale  "VIP"  customers  and
prospects.  Moreover, the Company's catalog and direct marketing efforts provide
market testing  opportunities,  build brand awareness,  and support the entry of
the wholesale operation into new geographic markets through targeted mailings.

Green Coffee Cost and Supply

         The  Company  utilizes  a  combination  of outside  brokers  and direct
relationships with estates for its supply of green coffees, with outside brokers
providing  the  larger  amount.  Coffee is the  world's  second  largest  traded
commodity and its supply and price are subject to high volatility. Although most
coffee  trades in the  commodity  market,  coffee of the  quality  sought by the
Company  tends to trade  on a  negotiated  basis  at a  substantial  premium  or
"differential"  above commodity  coffee  pricing,  depending upon the supply and
demand at the time of  purchase.  Supply and price can be  affected  by multiple
factors, such as weather, politics and economics in the producing countries.

         Cyclical swings in commodity markets, based upon supply and demand, are
not at all  uncommon.  In 1997,  the  variations in the "C" price of coffee (the
price  per  pound  quoted  by  the  Coffee,   Sugar  and  Cocoa  Exchange)  were
particularly  large,  as it rose from $1.17 in January  1997 to a record high of
$3.14 on May 29, 1997. This was caused by a variety of factors including reports
of domestic coffee supplies at twenty-year  lows,  forecasts of smaller crops in
Central America and the fear of frost in Brazil.

         Since May  1997,  the "C" price  has been  decreasing  overall,  and at
December 15, 1998 the "C" price was $1.20.  It is largely  expected  that coffee
prices and differentials  will remain volatile in the coming years. In addition,
a number of factors,  such as pest damage and weather-related crop failure could
cause coffee  prices to climb.  Furthermore,  the Company  believes that the low
coffee  price ranges  experienced  during the early 1990s are not high enough to
support proper farming and processing practices, impacting the overall supply of
the top grade coffees.  With the growth of the specialty  coffee segment,  it is
important that prices remain high enough to support the world consumption of the
top grades of coffees.

         The Company  generally  fixes the price of its coffee  contracts two to
six months  prior to  delivery  so that it can  adjust  its sales  prices to the
market.  Green  Mountain  believes  that  this is the  best way to  provide  its
customers with a fair price for its coffee.  The Company  believes that there is
significant  risk in  fixing  prices  further  in the  future,  since  the  true
available  supply of green coffee from around the world is not readily known. At
September 26, 1998, the Company had approximately  $5.1 million (for 3.4 million
pounds)  in  fixed-price  purchase  commitments.   These  commitments  represent
approximately  38%  of  the  Company's  estimated  coffee  requirements  through
September 25, 1999, the end of its 1999 fiscal year.

         In addition, the Company does from time to time purchase coffee futures
contracts and coffee  options to provide  additional  protection  when it is not
able to enter into coffee  purchase  commitments.  The gains from such contracts
realized in fiscal 1998 were not material.

         The  Company  generally  tried to pass on coffee  price  increases  and
decreases to its customers.  Since coffee has come down from its 1997 highs, the
Company has  decreased  prices three times (in the first quarter of fiscal 1998,
fourth  quarter  of 1998 and first  quarter  of  fiscal  1999),  the  cumulative
decrease being on average $0.70 per pound. In general, there can be no assurance
that the Company will be successful  in passing on green coffee price  increases
to the  customers  without  losses in sales volume or gross  margin.  Similarly,
rapid sharp  decreases  in the cost of green coffee could also force the Company
to lower sales  prices  before  realizing  cost  reductions  in its green coffee
inventory  and  purchase  commitments.  Because  Green  Mountain  roasts over 25
different  types of green  coffee  beans to produce  its more than 60  different
varieties of coffee, if one type of green coffee bean were to become unavailable
or prohibitively expensive,  management believes Green Mountain could substitute
another  type of  coffee  of equal or better  quality  meeting  a similar  taste
profile,  in a blend or  temporarily  remove  that  particular  coffee  from its
product line.  However, a worldwide supply shortage of the high-quality  arabica
coffees the Company purchases could have an adverse impact on the Company.

         Green  Mountain  increased  the  percentage  of the coffee it buys from
specifically  identified farms in fiscal 1998 to approximately  15%. The Company
believes its "farm  direct"  strategy will result in improved  product  quality,
product  differentiation,  long-term supply and pricing stability.  In addition,
the Company  believes that its efforts will have a positive impact on the living
and working environment of farm workers and their families.

Significant Customers

         Hannaford  Brothers  Company,   a  supermarket  chain,   accounted  for
approximately  9.9% of sales  from  continuing  operations  in fiscal  1998.  In
December 1997, the Company renewed its contract with Hannaford for three years.

         The  extensive  network  of Mobil  convenience  stores,  owned by Mobil
Corporation or by independent franchisees,  accounted for approximately 14.4% of
sales from  continuing  operations in fiscal 1998, and is a key component of the
Company's  growth  strategy as it provides  sampling  opportunities  for a large
number of potential  new consumers  throughout  the country.  Mobil  convenience
stores owned and operated by Mobil Corporation, rather than by franchisees, make
up less than 10% of the Company's revenues. It is currently not known whether or
not the planned  acquisition of Mobil Corporation by Exxon Corporation will have
an impact on the Mobil coffee program.

         Although the Company  believes  that it has strong  mutually-beneficial
business  relationships  with Hannaford  Brothers Company and Mobil Corporation,
there can be no assurance that it will continue to have such relationships,  and
the loss of such  accounts  would likely have a material  adverse  effect on the
Company's results.

Competition

         The specialty coffee market is highly  competitive,  and Green Mountain
competes against all sellers of specialty coffee. Additionally, the Company also
competes with "commercial" coffee roasters, to the extent that it is also trying
to  "upsell"  consumers  to the  specialty  coffee  segment.  A number of large,
consumer goods  multinationals have divisions or subsidiaries  selling specialty
coffees,  a  significant  portion of them  having  been  developed  through  the
acquisition of independent  brands.  Procter & Gamble and Nestle  distribute the
premium coffee products Millstone and Sarks, respectively,  in many supermarkets
nationwide,  which may serve as alternatives to Green Mountain's  coffee. In the
office coffee, convenience store and food service arena, General Foods, Sara Lee
and Procter & Gamble are large competitors. In the direct mail area, the Company
competes with established suppliers such as Gevalia, a division of General Foods
Corporation,   as  well  as  with   other   direct   mail   companies.   Another
well-established competitor is Starbucks, a leading independent specialty coffee
retailer with a growing wholesale operation. In September 1998, Starbucks signed
a  distribution  agreement  with  Phillip  Morris/  Kraft  Foods that will place
Starbucks coffee in supermarkets across the United States, along side of Maxwell
House  coffee.  This is  Starbucks  third  attempt at entering  the  supermarket
category.

         The  Company  expects  intense  competition,  both  within its  primary
geographic  territory,  the northeast United States, and in other regions of the
United States, as it expands from its current territories.  The specialty coffee
market is expected to become even more competitive as regional  companies expand
and attempt to build brand awareness in new markets.

         The Company competes  primarily by providing high quality coffee,  easy
access to its products and superior customer service.  The Company believes that
its ability to provide a  convenient  network of outlets  from which to purchase
coffee  is  an  important  factor  in  its  ability  to  compete.   Through  its
multi-channel,  multi-category distribution network of wholesale and direct mail
operations  and its dual  cup/whole  bean  strategy,  the  Company  believes  it
differentiates  itself from many of its larger  competitors,  who  specialize in
only one of the wholesale, retail and direct mail channels of distribution.  The
Company also  believes that one of the  distinctive  features of its business is
that it is one of the few coffee companies that roasts its coffees individually,
varying  both the  degree  and  timing  of the  roast  to  maximize  a  coffee's
particular taste  characteristics.  Finally,  the Company believes that being an
independent  roaster  allows  it to be  better  focused  and in  tune  with  its
customers'  needs than its larger  diversified  competitors.  While the  Company
believes it currently  competes  favorably with respect to these factors,  there
can be no assurance that it will be able to compete successfully in the future.

Seasonality

         Historically,  the Company has  experienced  significant  variations in
sales from quarter to quarter due to the peak  November-December  Holiday Season
and a variety of other factors,  including, but not limited to, general economic
trends, the cost of green coffee,  competition,  marketing programs, weather and
special or unusual events.

Intellectual Property

         The Company  holds federal  registrations  in the United States for the
trademarks Green Mountain Coffee(R),  Green Mountain Coffee  Roasters(R),  Green
Mountain Filters(R), Stewardship Coffee(R), Stewardship(R),  Nantucket Blend(R),
Rain Forest Nut(R),  Vermont Country  Blend(R),  Tapestry Blend Dark(R),  Autumn
Harvest  Blend(R),  Mocha Almond  Chiller(R),  and Cafe Vermont (R), and for the
service marks Green Mountain Coffee Roasters(R) and Stewardship(R),  and related
design marks.  Federal trademark and service mark  registrations must be renewed
every 10 years. Some of the Company's registered marks, including Green Mountain
Coffee(R) and Green Mountain Coffee  Roasters(R),  will require renewal in 2001.
The Company believes it will obtain renewal of these marks. The Company also has
several federal applications  pending for registration of additional  trademarks
and service marks. The Company does not hold any patents.

         The Company has an irrevocable, perpetual, royalty-free license  to use
the name  Earth-Friendly Coffee Filters(TM)  in connection  with coffee filters.
The Company also has a limited license to use the names Kona Mountain Coffee(TM)
and  Kona  Mountain Coffee  Company(TM)  in  connection  with  coffee  worldwide
(excluding Hawaii), all subject to the terms  of agreements under which licenses
are granted.


         The Company believes that these trademarks,  service marks and licenses
will continue to be important to its success.

Employees

         As of September 26, 1998, the Company had  approximately  321 full-time
employees and 80 part-time employees. The Company supplements its workforce with
temporary  workers from time to time,  especially  in the first  quarter of each
fiscal   year  to   service   increased   customer   demand   during   the  peak
November-December  Holiday Season.  The Company  believes that it maintains good
relations with its employees.


<PAGE>


Item 2. Properties

         The  Company  leases  one  principal  manufacturing,   warehousing  and
distribution  facility  located  at  Pilgrim  Park in  Waterbury,  Vermont.  The
facility  has in total  approximately  90,000  square feet of usable space which
includes a 30,000 square foot mezzanine  area.  This space also includes  45,000
square feet that were added in November 1997 for the plant  expansion  which was
completed  during  the first  half of fiscal  1998.  The lease on this  building
expires in 2007. The Company's other facilities, all of which are leased, are as
follows:


- --------------  ---------------------------------  -------------  --------------
                                                    Approximate     Expiration
     Type                Location                   Square Feet     of Lease
- --------------  ---------------------------------  -------------  --------------

Warehouse/      Woburn, MA                            10,580           2001
Distribution/   Southington, CT                       11,200           2001
Service Space   Waterbury, VT                          3,000      month-to-month
                Biddeford, ME                         10,000           2001
                Latham, NY                             7,500           2002

Administrative  Coffee Lane, Waterbury, VT             4,000      month-to-month
Offices         Main Street, Waterbury, VT             8,680           1999
                Pilgrim Park II, Waterbury, VT         3,000      month-to-month
                Pilgrim Park II, Waterbury, VT         8,000           2001

Company-Owned   Latham, NY(1)                          2,300           2007
Retail Stores   Naperville, IL                         2,330           2004
(Discontinued   Portland, ME(2)                        2,300           2002
Operations)     Portsmouth, NH(2)                      2,700           1999
                So. Portland, ME                       1,270           2007
                Waitsfield, VT(2)                      2,360           2000
                Waterbury, VT (Factory Outlet)(1)      1,100      month-to-month
                West Hartford, CT(2)                   1,820           1999
- --------------  ---------------------------------  -------------  --------------

(1) As of December 18, 1998, the Waterbury Factory  Outlet and the Latham stores
were the only two stores in operation.

(2)The Company has this entire space subleased as of December 18, 1998.

         The Company believes that its facilities are generally adequate for its
current needs and that suitable additional  production and administrative  space
will be available as needed on favorable terms. As indicated above, all but four
of the retail stores have been subleased or the lease has been  terminated.  The
Company is actively  pursuing  opportunities  to sublease or terminate leases on
all its company-owned retail stores.

Item 3.   Legal Proceedings

         The  Company  is not  currently  party to any  material  pending  legal
proceeding.

Item 4.   Submission of Matters to a Vote of Security Holders

         No matters  were  submitted  to a vote of security  holders  during the
fiscal quarter ended September 26, 1998.


<PAGE>


Executive Officers of the Registrant

         Certain biographical  information regarding each director and executive
officer of the Company is set forth below:


<TABLE>
                                                                             Executive
        Name             Age                    Position                   Officer Since
- ---------------------   -----   ----------------------------------------   -------------
 
<S>                      <C>    <C>                                           <C> 
Robert P. Stiller        55     Chairman of the Board, President              1993
                                  and Chief Executive Officer

Robert D. Britt          43     Director, Chief Financial Officer,            1993
                                  Vice President Treasurer and Secretary

Stephen J. Sabol         37     Director and Vice President                   1993

Jonathan C. Wettstein    50     Director and Vice President                   1993

Paul Comey               48     Vice President                                1993

Dean E. Haller           46     Vice President                                1997

James K. Prevo           45     Vice President                                1997

William L. Prost         44     Vice President                                1997
</TABLE>


Robert P.  Stiller,  founder  of  Roasters,  has served as its  President  and a
director  since its  inception in July 1981.  In  September  1971,  Mr.  Stiller
co-founded  Robert Burton  Associates,  a company engaged in the development and
sale of E-Z Wider  cigarette  papers and served as its  President  and  director
until June 1980.

Robert D. Britt has served as Chief  Financial  Officer  of  Roasters  since May
1993. From July 1992 to April 1993, Mr. Britt served as Chief Financial  Officer
for  Engineered  Coatings,  Inc.,  a  manufacturer  engaged  in the  design  and
application of high  temperature  metallic and ceramic  coatings to metal parts.
Mr.  Britt is a  Certified  Public  Accountant  and holds a Master  of  Business
Administration from the Wharton School at the University of Pennsylvania.

Stephen  J.  Sabol  has  served as Vice  President  of Sales of  Roasters  since
September  1996. Mr. Sabol served as Vice President of Branded Sales of Roasters
from August 1992 to September  1996.  From  September  1986 to August 1992,  Mr.
Sabol was the General Manager of Roasters responsible for overall performance of
the wholesale division in Maine and New Hampshire.

Jonathan  C. Wettstein  has served as  Vice President of Operations  of Roasters
since April 1993.  From  June 1974 to April 1993, Mr. Wettstein  was employed by
Digital Equipment Corporation in a variety of positions including Plant Manager,
Order Administration Manager, Marketing Manager, Business and  Materials Manager
and  Product  Line  Controller.   Mr. Wettstein   holds  a  Master  of  Business
Administration from the Harvard Business School.

Paul Comey has served as Vice President of Facilities and Process Engineering of
Roasters  since June 1993.  From March 1986 to May 1993, Mr. Comey was the owner
and principal  consultant of Baseline Solutions,  a company engaged in providing
consulting services to the coffee industry, including the Company.

Dean E. Haller has served as Vice President of  Administration of Roasters since
November  1996.  From October 1990 to November  1996, Mr. Haller was employed by
IDX Systems Corporation as Director of Human Resources.

James K. Prevo has served as Chief  Information  Officer of Roasters since March
1993.  Mr. Prevo worked for Digital  Equipment  Corporation  from  November 1979
through  March 1993.  There he held  positions as a Software  Engineer,  Project
Manager  (New  Product   Introduction),   Program  Manager  (Computer   Products
Manufacturing and VAXcluster Systems  Engineering) and Business Manager (Systems
Integration Services).

William L. Prost has served as Vice  President of Marketing  for Roasters  since
January  1997.  Prior to this time,  Mr. Prost was co-owner  and  co-founder  of
Promark Professional Marketing Services, a marketing consulting firm established
in San Antonio,  Texas in 1982. In addition,  Mr. Prost owned and operated Lucky
Star  Coffee,  a San Antonio  coffee  distributor.  Mr.  Prost holds a Master of
Business Administration from the University of Texas.


         Officers are elected  annually and serve at the discretion of the Board
of  Directors.  None of the  Company's  directors  or  officers  has any  family
relationship  with any other  director or officer,  except for Robert P. Stiller
and one of the  Company's  directors,  Jules A. del  Vecchio,  whose  wives  are
sisters.


<PAGE>


                                     PART II


Item 5.   Market for the Registrant's Common Equity and Related Stockholder 
          Matters

         (a)   Price Range of Securities
         The  Company's  common  stock has been  trading on the NASDAQ  National
Market under the symbol GMCR since March 19, 1997.  Before that,  the  Company's
Common  stock was traded on the Nasdaq  SmallCap  Market and on the Boston Stock
Exchange.  The  following  table  sets  forth the high and low  sales  prices as
reported by NASDAQ for the periods indicated.


<TABLE>
                                                                High        Low
                                                             ---------    --------
<S>            <C>                                           <C>          <C>
Fiscal 1997    16 weeks ended January 21, 1997............   $    7.25    $  5.875
               12 weeks ended April 12, 1997..............   $    9.00    $   6.00
               12 weeks ended July 5, 1997................   $    8.75    $   5.50
               12 weeks ended September 27, 1997..........   $   12.25    $  7.625
               
Fiscal 1998    16 weeks ended January 17, 1998............   $  10.375    $  6.625
               12 weeks ended April 11, 1998..............   $    8.25    $   7.00
               12 weeks ended July 4, 1998................   $    7.50    $   5.75
               12 weeks ended September 26, 1998..........   $   6.875    $   4.25
               
Fiscal 1999    September 27, 1998 to December 10, 1998....   $   6.375    $   3.875
</TABLE>



          (b) Number of Equity Security Holders
         The Company  believes that the number of record holders of common stock
as of December 10, 1998 was 663.

         (c)   Dividends
         The  Company  has never paid a cash  dividend  on its common  stock and
anticipates  that for the  foreseeable  future any earnings will be retained for
use in its business and,  accordingly,  does not  anticipate the payment of cash
dividends.

         Under a  current  loan  agreement  the  Company  has with  the  Vermont
Economic  Development  Authority,  the  Company may not pay any  dividends  with
respect to its  capital  stock,  whether in cash or in stock,  without the prior
approval of the Vermont Economic Development Authority.


<PAGE>


Item 6.   Selected Financial Data


<TABLE>
                                                                                     Fiscal Years Ended
                                                                 ---------------------------------------------------------
                                                                 Sept. 26,    Sept. 27,   Sept. 28,   Sept.30,   Sept. 24,
                                                                    1998         1997        1996      1995(1)      1994
                                                                 ---------    ---------   ---------   --------   ---------
                                                                           (In thousands, except per share data)
<S>                                                              <C>          <C>         <C>         <C>        <C>  
Coffee pounds sold(2).........................................        7,739       6,239       5,108      4,229       3,353
Net sales from continuing operations..........................   $   55,825   $  42,908   $  33,377   $ 28,918   $  18,060
Income (loss) from continuing operations......................   $      340   $   1,539   $   1,429   $     30   $  (1,883)
Income (loss) per share from continuing operations- diluted...   $     0.10   $    0.44   $    0.42   $   0.01   $   (0.56)
Total assets..................................................   $   24,563   $  23,544   $  17,243   $ 15,565   $  13,918
Long-term obligations.........................................   $   10,191   $   5,965   $   3,563   $  4,280   $   3,022
</TABLE>

(1) The fiscal year ended September 30, 1995 is a 53-week year. All other fiscal
    years  represented  are  52-week  years.  
(2) Excludes pounds sold through the Company's discontinued company-owned retail
    stores.


There were no cash dividends paid during the past five fiscal years.


Item 7.   Management's  Discussion and  Analysis of Financial Condition and
          Results of Operations

         Certain  statements  contained  herein are not based on historical fact
and are  "forward-looking  statements"  within  the  meaning  of the  applicable
securities laws and regulations.  In addition, the Company's representatives may
from  time  to  time  make  oral  forward-looking  statements.   Forward-looking
statements  provide  current  expectations  of future  events  based on  certain
assumptions  and  include  any  statements  that do not  directly  relate to any
historical or current fact. Words such as "anticipates",  "believes", "expects",
"estimates",  "intends",  "plans",  "projects",  and  similar  expressions,  may
identify such forward-looking statements. Owing to the uncertainties inherent in
forward-looking  statements,  actual results could differ  materially from those
set forth in forward-looking statements. Factors that could cause actual results
to differ materially from those in the forward-looking  statements include,  but
are not limited to, business conditions in the coffee industry and food industry
in general, fluctuations in availability and cost of green coffee, the impact of
the loss of a major customer,  economic  conditions,  prevailing interest rates,
the management challenges of rapid growth, variances from budgeted sales mix and
growth rate, consumer acceptance of the Company's new products,  the impact of a
tighter job market, Year 2000 issues,  weather and special or unusual events, as
well as other risk factors  described in Item 1 of this report and other factors
described  from time to time in the Company's  filings with the  Securities  and
Exchange Commission. Forward-looking statements reflect management's analysis as
of the date of this  document.  The Company  does not  undertake to revise these
statements to reflect subsequent developments.

Overview
- --------

         Green Mountain Coffee, Inc., a leader in the specialty coffee industry,
roasts over 25 high  quality  arabica  coffees to produce  over 60  varieties of
coffee  that it sells  under the Green  Mountain  Coffee  Roasters(R)  and Green
Mountain  Coffee(R)  brands.  For the  year  ended  September  26,  1998,  Green
Mountain's wholesale operation contributed  approximately 94.4% of its net sales
from continuing operations. Green Mountain's wholesale operation sells coffee to
retailers  and  food  service  concerns  including  supermarkets,   restaurants,
convenience stores, specialty food stores, office coffee distributors, and other
food service  providers such as hotels,  universities and airlines.  The Company
also operates a direct mail  operation  serving  customers  nationwide  from its
Waterbury,  Vermont headquarters,  which accounted for approximately 5.6% of net
sales from continuing operations in fiscal 1998.

         On May 29, 1998, Green Mountain announced that it had adopted a plan to
discontinue its company-owned retail stores operations. As of December 18, 1998,
the  Company  had sold or closed  nine of its retail  stores and is  planning to
close its remaining  two stores prior to the end of the Company's  second fiscal
quarter of 1999.

         Cost of sales  consists of the cost of raw materials  including  coffee
beans,  flavorings and packaging  materials,  a portion of the Company's  rental
expense,  the  salaries  and related  expenses of  production  and  distribution
personnel,  depreciation on production equipment, freight and delivery expenses.
Selling and operating  expenses  consist of expenses  that directly  support the
sales of the Company's  wholesale and direct mail channels,  including media and
advertising  expenses,  a  portion  of the  Company's  rental  expense,  and the
salaries and related expenses of employees  directly  supporting sales.  General
and  administrative  expenses consist of expenses incurred for corporate support
and administration,  including a portion of the Company's rental expense and the
salaries and related expenses of personnel not elsewhere categorized.

         The Company's  fiscal year ends on the last Saturday in September.  The
Company's fiscal year normally  consists of 13 four-week periods with the first,
second  and  third   "quarters"   ending  16  weeks,  28  weeks  and  40  weeks,
respectively,  into the fiscal year.  Fiscal  1998,  fiscal 1997 and fiscal 1996
represent the 52 week-periods  ended September 26, 1998,  September 27, 1997 and
September 28, 1996, respectively.

Coffee Prices, Availability and General Risk Factors
- ----------------------------------------------------

         Green  coffee  commodity  prices  are  subject  to  substantial   price
fluctuations,  generally caused by multiple factors including weather, political
and  economic  conditions  in  certain  coffee-producing   countries  and  other
supply-related  concerns.  During fiscal 1997,  worldwide green coffee commodity
prices increased  significantly  and remained high relative to historical levels
through the second fiscal  quarter of 1998.  In response to these  fluctuations,
the Company  increased  coffee sales prices  several times during 1997, and then
decreased  prices in the first  fiscal  quarter  of fiscal  1998,  in the fourth
quarter of fiscal  1998 and in the first  quarter of fiscal  1999.  The  Company
believes that the "C" price of coffee (the price per pound quoted by the Coffee,
Sugar and Cocoa Exchange) will remain highly volatile in future fiscal years. In
addition to the "C" price,  coffee of the quality  sought by Green Mountain also
tends to trade on a negotiated basis at a substantial  premium or "differential"
above  the "C"  price.  These  differentials  are also  subject  to  significant
variations.  There can be no assurance  that the Company will be  successful  in
passing these fluctuations on to the customers without losses in sales volume or
gross margin. Similarly, rapid sharp decreases in the cost of green coffee could
also force the Company to lower sales prices before realizing cost reductions in
its green coffee  inventory.  Because  Green  Mountain  roasts over 25 different
types of green coffee beans to produce its more than 60 varieties of coffee,  if
one type of green  coffee  bean  were to  become  unavailable  or  prohibitively
expensive,  management  believes Green Mountain could substitute another type of
coffee of equal or better quality,  meeting a similar taste profile,  in a blend
or temporarily  remove that  particular  coffee from its product line.  However,
frequent  substitutions  could lead to cost increases and  fluctuations in gross
margins.  Furthermore,  a worldwide supply shortage of the high-quality  arabica
coffees the Company purchases could have an adverse impact on the Company.

         The Company enters into fixed coffee purchase commitments in an attempt
to secure an adequate supply of quality coffees.  To further reduce its exposure
to rising  coffee  costs,  the Company,  from time to time,  enters into futures
contracts  and buys  options to hedge  price-to-be-established  coffee  purchase
commitments.  The specific risks  associated with these activities are described
below in Item 7A "Quantitative and Qualitative Disclosures about Market Risk."

         The Company expects to face increasing  competition in all its markets,
as competitors improve the quality of their coffees to make them more comparable
to Green Mountain's. In addition,  specialty coffee is now more widely available
and a number  of  competitors  benefit  from  substantially  larger  promotional
budgets  following,  among other factors,  the  acquisition of specialty  coffee
companies by large, consumer goods multinationals.  The Company expects that the
continued high quality and wide  availability of its coffee across a large array
of distribution  channels and the added-value of its customer service  processes
will enable Green Mountain to successfully compete in this environment, although
there can be no assurance that it will be able to do so.

Results from Operations
- -----------------------

         The following  table sets forth certain  financial  data of the Company
expressed as a percentage of net sales for the periods denoted below:


<TABLE>
                                                                 Fiscal years ended
                                                    ---------------------------------------------
                                                    September 26,   September 27,   September 28,
                                                         1998            1997            1996
                                                    -------------   -------------   -------------

<S>                                                 <C>             <C>             <C>
Net Sales:
     Wholesale...................................          94.4 %          93.3 %          90.9 %
     Direct mail.................................           5.6 %           6.7 %           9.1 %
                                                    -------------   -------------   -------------
Net sales........................................         100.0 %         100.0 %         100.0 %
Cost of sales....................................          65.5 %          63.3 %          61.8 %
                                                    -------------   -------------   -------------

     Gross profit................................          34.5 %          36.7 %          38.2 %

Selling and operating expenses...................          24.7 %          24.1 %          22.2 %
General and administrative expenses..............           7.5 %           7.9 %           9.4 %
Loss on abandonment of equipment ................            -  %           0.5 %            -  %
                                                    -------------   -------------   -------------

     Operating income............................           2.3 %           4.2 %           6.6 %

Other income (expense)...........................           0.1 %           0.0 %          (0.1)%
Interest expense.................................          (1.4)%          (1.2)%          (1.3)%
                                                    -------------   -------------   -------------
     Income from continuing operations
     before income taxes.........................           1.0 %           3.0 %           5.2 %

Income tax benefit (expense).....................          (0.4)%           0.6 %          (0.9)%
                                                    -------------   -------------   -------------

     Income from continuing operations ..........           0.6 %           3.6 %           4.3 %
                                                    -------------    ------------   -------------
Discontinued operations:
Loss from discontinued operations, net of tax
benefits.........................................          (0.5)%          (0.5)%          (0.5)%
Loss on disposal, net of tax benefits............          (2.3)%            -  %            -  %
                                                    -------------   -------------   -------------

     Net income (loss)...........................          (2.2)%           3.1 %           3.8 %
                                                    =============   =============   =============
</TABLE>


Fiscal 1998 versus Fiscal 1997
- ------------------------------

         Net sales from continuing  operations increased by $12,917,000 or 30.1%
from  $42,908,000 in fiscal 1997 to  $55,825,000  in fiscal 1998.  Coffee pounds
sold increased by approximately  1,500,000 pounds or 24.0% from 6,239,000 pounds
in fiscal 1997 to 7,739,000  pounds in fiscal 1998. The  difference  between the
percentage  increase in net sales and the  percentage  increase in coffee pounds
sold  primarily  relates to higher average  selling  prices of Green  Mountain's
coffee during fiscal 1998, following the increases in the "C" price of coffee in
fiscal 1997.

         The  year-to-year  increase  in net sales  from  continuing  operations
occurred  primarily  in the  wholesale  area in which  net  sales  increased  by
$12,673,000  or 31.7% from  $40,037,000  in fiscal 1997 to $52,710,000 in fiscal
1998.  The wholesale net sales  increase  resulted  primarily from the growth of
certain  large  accounts in the office  coffee  service,  convenience  store and
supermarket  categories.  Direct  mail  sales  increased  $244,000  or 8.5% from
$2,871,000 in fiscal 1997 to $3,115,000 in fiscal 1998.

         Green Mountain's gross profit from continuing  operations  increased by
$3,540,000 or 22.5% from  $15,727,000  in fiscal 1997 to  $19,267,000  in fiscal
1998. Gross profit as a percentage of net sales decreased 2.2 percentage  points
from 36.7% in fiscal 1997 to 34.5% in fiscal 1998.  The decrease of gross profit
as a percentage of sales was primarily  attributable to the mathematical  impact
of higher green coffee costs and higher sales  prices.  Expressed in dollars per
coffee pound sold, gross profit remained  relatively  stable, at $2.50 in fiscal
1998 versus $2.52 in fiscal 1997.  Green coffee prices have  generally  declined
over the course of fiscal 1998. Consequently,  the Company decreased its selling
prices in the first quarter of fiscal 1998, in the fourth quarter of fiscal 1998
and in the first quarter of fiscal 1999.  Although the last two cuts will impact
gross  profit in the first fiscal  quarter of 1999,  gross profit in fiscal 1999
overall,  expressed  as a  percentage  of sales,  is not  expected to drop below
fiscal 1998 levels.

         Selling and operating expenses from continuing  operations increased by
$3,477,000 or 33.7% from  $10,328,000  in fiscal 1997 to  $13,805,000  in fiscal
1998,  and  increased  0.6  percentage  points as a percentage of net sales from
24.1% in  fiscal  1997 to 24.7% in fiscal  1998.  This was  primarily  caused by
increased  sales  and  sales  support   personnel   expenditures   ($1,600,000),
promotional  expenses ($900,000) and a $406,000  year-over-year  increase in the
Company's bad debt expense related to the Company's  recent systems  conversion.
At September  26, 1998,  the  majority of the process  problems  that caused the
increased  write-offs  had been  resolved.  The  Company  currently  intends  to
continue  ramping  up sales  support  and  marketing  efforts  in  fiscal  1999,
although,  as a percentage of  sales, selling  and  operating  expenses  are not
expected to increase.

         General  and   administrative   expenses  from  continuing   operations
increased by $778,000 or 22.9% from  $3,391,000  in fiscal 1997 to $4,169,000 in
fiscal  1998.  As a  percentage  of net  sales,  this  change  represents  a 0.4
percentage  point  decrease from 7.9% in fiscal 1997 to 7.5% in fiscal 1998. The
dollar  increase is primarily due to increased  systems  depreciation,  software
maintenance  and  personnel  expenses  related  to  the  implementation  of  the
Company's new enterprise information system.

         The total expenses  related to the new enterprise  information  system,
which  impact  selling  and  operating  expenses,   general  and  administrative
expenses,  and to a lesser extent, cost of goods sold, amounted to approximately
$900,000 in fiscal 1998.

         During the second quarter of fiscal 1997, Green Mountain  commenced the
expansion  of its  central  production  and  distribution  facility  located  in
Waterbury.  The Company  recorded a loss on abandonment of equipment of $218,000
during fiscal 1997 due to the demolition of an old, adjacent office building and
the redesign of the  production  flow to be used in the expanded  facility.  The
45,000  square foot  expansion,  which was completed in the first half of fiscal
1998, carries additional occupancy costs of approximately $400,000 annually.

         For the reasons outlined above,  operating income decreased by $497,000
or 27.8% from  $1,790,000  in fiscal 1997 to  $1,293,000  in fiscal  1998.  As a
percentage of sales,  operating income declined 1.9 percentage  points from 4.2%
in fiscal 1997 to 2.3% in fiscal 1998.

         Interest expense from continuing operations increased $300,000 or 57.6%
from  $521,000 in fiscal 1997 to $821,000 in fiscal 1998 due to the  increase in
the Company's long-term debt.

         Income tax expense from continuing operations increased $451,000 from a
tax  benefit of  $253,000  in fiscal 1997 to a tax expense of $198,000 in fiscal
1998.  During fiscal 1997,  based  primarily  upon  estimates of future  taxable
income,  the deferred tax asset  valuation  allowance was reduced by $1,112,000,
resulting in a substantial  tax benefit.  Although  realization  is not assured,
management believes that the net deferred tax asset represents management's best
estimate, based upon the weight of available evidence as prescribed by SFAS 109,
of the amount which is more likely than not to be realized.  It is expected that
the Company's effective tax rate in future periods will approximate 38% to 40%.

         For the  reasons  outlined  above,  income from  continuing  operations
decreased  $1,199,000  or 77.9% from  $1,539,000  in fiscal  1997 to $340,000 in
fiscal 1998.

         During the third quarter of fiscal 1998, the Company recorded a loss of
$1,259,000  (net of a tax benefit of $834,000) on disposal of its retail stores.
This loss includes  provisions for estimated lease termination costs,  write-off
of  leasehold  improvements  and other  fixed  assets,  severance  and  employee
benefits, as well as a pre-tax provision of $401,000 for anticipated losses from
May 29, 1998 (the  measurement  date) through  disposal date. As of December 18,
1998,  the Company had sold or closed nine of its retail  stores and is planning
to close the  remaining  two  prior to the end of the  Company's  second  fiscal
quarter.

         Net income  decreased  $2,541,000 from  a  net income  of $1,325,000 in
 fiscal  1997 to a net  loss of $1,216,000 in fiscal 1998.

Fiscal 1997 versus Fiscal 1996
- ------------------------------

         Net sales from continuing  operations  increased by $9,531,000 or 28.6%
from  $33,377,000 in fiscal 1996 to  $42,908,000  in fiscal 1997.  Coffee pounds
sold increased by approximately  1,131,000 pounds or 22.1% from 5,108,000 pounds
in fiscal 1996 to 6,239,000  pounds in fiscal 1997. The  difference  between the
percentage  increase in net sales and the  percentage  increase in coffee pounds
sold  primarily  relates to increases  in Green  Mountain's  selling  prices for
coffee during fiscal 1997 as a result of higher green coffee costs.

         The  year-to-year  increase  in net sales  from  continuing  operations
occurred  primarily  in the  wholesale  area in which  net  sales  increased  by
$9,697,000 or 32.0% from  $30,340,000  in fiscal 1996 to  $40,037,000  in fiscal
1997. This increase  resulted  primarily from the  year-over-year  growth in the
number of wholesale  accounts.  Direct mail sales declined $166,000 or 5.5% from
$3,037,000 in fiscal 1996 to $2,871,000 in fiscal 1997.

         Green Mountain's gross profit from continuing  operations  increased by
$2,987,000 or 23.4% from  $12,740,000  in fiscal 1996 to  $15,727,000  in fiscal
1997. As a percentage of net sales,  this represents a decline of 1.5 percentage
points from 38.2% in fiscal 1996 to 36.7% in fiscal 1997.  The decrease of gross
profit as a percentage of sales was primarily  attributable to the  mathematical
impact of higher green coffee costs and higher sales prices.  Total gross profit
per pound sold increased by $0.03 per pound,  from $2.49 in fiscal 1996 to $2.52
in fiscal 1997.

         Selling and operating expenses from continuing  operations increased by
$2,905,000  or 39.1% from  $7,423,000  in fiscal 1996 to  $10,328,000  in fiscal
1997,  and  increased  1.9  percentage  points as a percentage of net sales from
22.2% in fiscal 1996 to 24.1% in fiscal 1997.  Approximately  $1,200,000  of the
increase is related to the addition of a national  supermarket sales manager,  a
national office coffee service and food service sales manager,  and 16 people to
the  Company's  direct  sales  force  in  the  Greater  Boston,   Rhode  Island,
Connecticut,  New York, Michigan,  Florida, Arizona and the Greater Philadelphia
markets.  In addition to this direct  sales  force  increase,  the Company  also
increased  sales support and marketing  expenditures  by a similar amount during
fiscal 1997.

         General  and   administrative   expenses  from  continuing   operations
increased by $259,000 or 8.3% from  $3,132,000  in fiscal 1996 to  $3,391,000 in
fiscal  1997.  As a  percentage  of net  sales,  this  change  represents  a 1.5
percentage point decrease from 9.4% in fiscal 1996 to 7.9% in fiscal 1997.

         Operating  income  decreased  by $395,000 or 18.1% from  $2,185,000  in
fiscal 1998 to $1,790,000  in fiscal 1997.  As a percentage of sales,  operating
income declined 2.4 percentage points from 6.6% in fiscal 1996 to 4.2% in fiscal
1997.

         Interest expense from continuing operations increased $99,000 or 23.5%,
from $422,000 in fiscal 1996 to $521,000 in fiscal 1997, as the Company financed
its growth through additional borrowings.

         The income tax expense from continuing operations recognized under SFAS
109 was $313,000 in fiscal 1996 compared to an income tax benefit of $253,000 in
fiscal 1997.  Based on recent  profitability  and  estimates  of future  taxable
income,  the deferred tax asset  valuation  allowance was reduced by $1,112,000,
resulting in a substantial tax benefit in fiscal 1997.

         Income  from  continuing  operations  increased  $110,000  or 7.7% from
$1,429,000  in fiscal 1996 to $1,539,000  in fiscal 1997.  Net income  increased
$63,000 or 5.0% from $1,262,000 in fiscal 1996 to $1,325,000 in fiscal 1997.

Liquidity and Capital Resources
- -------------------------------

         Net working  capital  amounted to  $7,852,000 at September 26, 1998 and
$4,491,000 at September 27, 1997.  The increase is primarily the result of lower
current debt due to the  Company's  refinancing  of its debt with Fleet Bank- NH
("Fleet") in fiscal 1998 and lower accounts payable.  Accounts payable were high
at September 27, 1997 due to high green coffee payables (both in terms of pounds
and cost per pound) and payables  related to the  expansion of the  distribution
and production facility. Under the revised Fleet facility, the Company increased
the limit of the revolving line of credit from $6,000,000 to $9,000,000 (subject
to a borrowing base formula) and extended its term to March 31, 2001.  Under the
amended  facility,  the Company was also able to borrow up to $4,500,000 in term
debt with a maturity of March 31,  2003.  Borrowings  under the term debt do not
require  principal  repayments  until  October 31,  1999,  at which time monthly
principal  payments of $75,000 will commence.  At September 26, 1998, the amount
available under the line of credit was $1,309,000 and the amount  outstanding on
the term debt was  $4,500,000.  The new  credit  facility  is subject to certain
quarterly  covenants,  and the Company was in compliance with these covenants at
September 26, 1998.

         In fiscal 1998, Green Mountain Coffee made capital expenditures related
to continuing operations of $3,375,000,  which primarily included $1,458,000 for
equipment  on  loan  to  customers;   $1,366,000  for  leasehold   improvements,
production  equipment  and  fixtures;  and $485,000  for  computer  hardware and
software.

         During fiscal 1997, Green Mountain Coffee made capital  expenditures of
$5,277,000  related  to  continuing  operations,  which  included  $760,000  for
equipment on loan to wholesale customers,  $1,341,000 for production  equipment,
and $2,607,000 for computer hardware and software.

         Green  Mountain is presently  implementing  an  enterprise  information
system which it expects to use to facilitate  growth and improve  operations and
customer  service.  At September 26, 1998,  the Company had  implemented  eleven
software modules and is currently  planning to implement  another six modules in
fiscal 1999.  Management  believes that the  substantial  investment in computer
hardware and software in fiscal 1997 and the expansion of its central production
and distribution  center during fiscal years 1997 and 1998 was necessary for the
Company to efficiently and effectively grow.

         Cash used to fund capital expenditures in fiscal 1998 was obtained from
the amended Fleet credit  facility.  Net cash  provided by operating  activities
reflects a  $2,893,000  decrease  as  compared to fiscal  1997,  which  resulted
primarily from the Company's lower net income and lower accounts payable.

         The Company currently plans to make capital expenditures in fiscal 1999
of approximately  $2,500,000.  However,  management continuously reviews capital
expenditure  needs and actual amounts expended may differ from these estimates.

         Management believes that cash  flow from operations, existing cash, and
available borrowings under its credit facility will provide sufficient liquidity
to  pay  all  liabilities  in  the  normal  course  of  business,  fund  capital
expenditures and service debt requirements for the next twelve months.

Year 2000
- ---------

         The Year 2000 problem concerns the inability of information systems and
systems  with  embedded  chip  technology  to  properly  recognize  and  process
date-sensitive  information  beyond  December  31,  1999.  The Company is in the
continuing  process of assessing its Year 2000  readiness and has identified its
Year  2000  risk  in  three  broad  categories:   internal  business   software;
manufacturing,   facilities   and  embedded   chip   technology;   and  external
noncompliance by customers and suppliers.

Company state of readiness

         Internal business software
         In early fiscal 1997, the Company began a Company-wide business systems
replacement   project   with   an  enterprise-system   from    PeopleSoft,  Inc.
("PeopleSoft").  The new  system,  which is  expected to make approximately  90%
of the Company's business computer systems Year 2000 compliant, is approximately
75% complete and on schedule.  Implementation  is scheduled  to be completed  by
the end of June 1999. The primary motivation to implement PeopleSoft was to reap
the benefits of its enhanced  functionality and features  to improve  operations
and  customer  service as the  Company  grows.  Besides  the  implementation  of
Peoplesoft, there were no other significant information technology projects (IT)
planned.  Therefore,  the Year 2000 project  has not caused  delays in  other IT
projects.

         Besides the enterprise-wide information system, software upgrades which
take place in the normal course of business are expected to tend to the majority
of the Year 2000 problems  related to internal  business  software.  The Company
plans to either upgrade the business software used by its direct mail channel or
migrate it to the PeopleSoft system by the end of June 1999.

         Manufacturing, facilities and embedded chip technology
         The  Company  has completed  the inventory  of its  computer  hardware,
 manufacturing, security and communication  systems which are vital to its daily
operations and could present a Year 2000 risk.  All PC hardware  susceptible  to
fail after the Year 2000 was replaced in the normal course of business  over the
past three years.  Major vendors of manufacturing equipment, security equipment,
and  communication  systems have  been contacted and  the  Company is  presently
compiling  information on  replacement  costs of non-compliant  equipment.  This
information  gathering  phase is expected  to be completed  by the end  of March
1999.

         External  noncompliance  by customers and suppliers
         The  Company is  in  the  process of  identifying  and  contacting  its
critical  suppliers  and service  providers to determine the extent to which the
Company is vulnerable to those third  parties'  failure to remedy their own Year
2000 issues. It is expected that all major suppliers will have been contacted by
the end of April 1999. To the extent that  responses to Year 2000  readiness are
unsatisfactory,  the  Company  intends  to  change  suppliers  to those who have
demonstrated  Year  2000  readiness  but  cannot  be  assured  that  it  will be
successful  in finding  such  compliant  suppliers  and service  providers.  The
Company does not currently have any formal information  concerning the Year 2000
status of its major customers,  although it has received  indications that major
customers  are working on Year 2000  compliance.  The Company  will  contact and
attempt to assess the Year 2000  readiness of its  customers by the end of April
1999.

Actual and anticipated costs

         The total cost  associated with required  modifications  to become Year
2000  compliant  is not  expected  to be  material  to the  Company's  financial
position.  The  estimated  total cost of the Year 2000 Project is  approximately
$125,000,  excluding internal costs consisting primarily of payroll and benefits
of employees  working on Year 2000 issues.  This  estimate  does not include the
conversion  to  PeopleSoft,  since those  replacement  costs were not due to, or
accelerated by, the Year 2000 Project.  Through  September 26, 1998, the Company
has not  incurred  expenses  directly  related  to the Year  2000  Project.  The
estimated  future  costs  of  the  Year  2000  Project  is  $125,000,  of  which
approximately  (1) $100,000 relates to the replacement  costs of  manufacturing,
security and  communication  equipment  and (2) $25,000  relates to  replacement
costs of non-compliant software.

Risks

         The failure to correct a material Year 2000 problem could  result in an
interruption  in,  or a  failure  of,  certain  normal  business  activities  or
operations.  Such failures could  materially and adversely  affect the Company's
results of  operations,  liquidity and financial  condition.  Due to the general
uncertainty  inherent  in the Year  2000  problem,  resulting  in part  from the
uncertainty of the Year 2000  readiness of third-party  suppliers and customers,
the Company is unable to determine at this time whether the consequences of Year
2000  failures  will  have  a  material  impact  on  the  Company's  results  of
operations, liquidity or financial condition. The Company's efforts are expected
to significantly  reduce the Company's level of uncertainty  about the Year 2000
problem. The Company believes that, with the completion of the implementation of
PeopleSoft and the completion of the plan identified  above,  the possibility of
significant  interruptions of normal operations  should be reduced.  Readers are
cautioned  that  forward-looking  statements  contained in this Year 2000 update
should be read in conjunction with the Company's  disclosures under the heading:
"Management's  Discussion  and  Analysis of Financial  Condition  and Results of
Operations" beginning on page 20.

Contingency plans

         As of December 10, 1998,  the Company has not  developed a  contingency
plan related to Year 2000.  The Company is planning on  developing a contingency
plan by the end of June 1999.


Factors Affecting Quarterly Performance
- ---------------------------------------

         Historically,  the Company has  experienced  significant  variations in
sales from  quarter to quarter due to the holiday  season and a variety of other
factors,  including,  but not limited to, general economic  trends,  the cost of
green coffee,  competition,  marketing programs,  weather and special or unusual
events.  Because of the seasonality of the Company's  business,  results for any
quarter are not  necessarily  indicative of the results that may be achieved for
the full fiscal year. Year over year quarterly  earnings  comparisons  will also
show  significant  variations due to the release in the second quarter of fiscal
1997 of a large portion of the Company's deferred tax asset valuation  allowance
and the discontinuation of the company-owned retail stores in fiscal 1998.


<PAGE>


Item 7A - Quantitative and Qualitative Disclosures about Market Risk

         Market risks relating to the Company's operations result primarily from
changes in interest  rates and  commodity  prices (the "C" price of coffee).  To
address these risks,  the Company enters into hedging  transactions as described
below. The Company does not use financial instruments for trading purposes.

         For purposes of specific risk  analysis,  the Company uses  sensitivity
analysis to  determine  the impacts that market risk  exposures  may have on the
Company's financial position or earnings.

Interest rate risks.

         At September 26, 1998,  the Company had  $9,845,000  of long-term  debt
subject to variable  interest  rates (the lower of Fleet  Bank's  prime rate and
LIBOR rates for maturities up to one year). On May 29, 1998, the Company entered
into a standard  International Swap Dealers  Association Inc. interest rate swap
agreement  with Fleet National Bank in order to limit the effect of increases in
the  interest  rates on $6  million  of its  floating  debt.  The effect of this
agreement,  which  expires in May 2001, is to convert  underlying  variable-rate
debt  based on LIBOR to fixed  rate debt with an  interest  rate of 5.84% plus a
margin based on a performance price structure  (between 250 and 275 basis points
at September  26,  1998).  At September  26, 1998,  this leaves the Company with
$3,845,000 of  variable-rate  debt, of which $650,000 varied with the prime rate
and the remainder with LIBOR. A  hypothetical  100 basis points  increase in the
LIBOR rate and prime rate would result in additional interest expense of $38,000
on an annualized basis.

         The fair value of the  interest rate swap is the  estimated amount that
the Company  would  receive or pay to terminate  the  agreement at the reporting
date,  taking into account current  interest rates and the credit  worthiness of
the  counterparty.  At September 26, 1998, the Company  estimates it would  have
paid $68,000 to terminate the agreement.  A 10% decrease in interest rates would
decrease the fair value of the interest rate swap by approximately $82,000.

Commodity price risks.

         Green  coffee  prices are subject to  substantial  price  fluctuations,
generally caused by multiple factors including  weather,  political and economic
conditions  in  certain  coffee-producing  countries  and  other  supply-related
concerns.  The Company's gross profits are significantly  impacted by changes in
the price of green  coffee.  The  Company  enters  into  fixed  coffee  purchase
commitments  in an  attempt  to  secure an  adequate  supply  of  coffee.  These
agreements are tied to specific market prices (defined by both the origin of the
coffee and the time of delivery) but the Company has significant  flexibility in
selecting the date of the market price to be used in each contract.  The Company
generally  fixes the price of its coffee  contracts  two to six months  prior to
delivery so that it can adjust its sales prices to the market.  At September 26,
1998,  the Company had  approximately  $5.1 million (for 3.4 million  pounds) in
fixed-price purchase commitments.  These commitments represent approximately 38%
of the Company's estimated coffee  requirements  through September 25, 1999, the
end of its 1999 fiscal year.

         In  addition,  from  time to time,  the  Company  uses  commodity-based
financial   instruments  to  hedge   price-to-be-established   coffee   purchase
commitments   with  the  objective  of  minimizing   cost  risk  due  to  market
fluctuations.  Gains and losses  relating to  qualifying  hedges of  anticipated
inventory  transactions  or firm  commitments are deferred in current assets and
are included in the basis of the underlying transactions. At September 26, 1998,
the Company held both options and futures contracts, with maturity dates between
December 1998 and September 1999. The options held at September 26, 1998 covered
1,312,500 pounds of green coffee and had exercise prices from $1.75 to $2.00 per
pound. At September 26, 1998, the "C" price of coffee was $1.05. If the price of
coffee  remains under $1.75 when these  options come to term,  the loss incurred
will be approximately  $74,000. In addition,  at September 26, 1998, the Company
had futures  contracts  outstanding of approximately  $714,000  covering 637,500
pounds.  A  hypothetical  decrease  of ten cents per pound in the price of green
coffee would result in  additional  cost of goods sold expense of  approximately
$64,000.  However, such losses in the fair value of these financial instruments,
if realized, would be offset by lower costs of coffee purchased during 1999.

Item 8.   Financial Statements and Supplementary Data

         See Index to Consolidated Financial Statements on Page F-1.


Item 9.   Changes  in  and  Disagreements  with  Accountants  on Accounting  and
          Financial Disclosure

         None.


<PAGE>


                                    PART III


Item 10.   Directors and Executive Officers of the Registrant

         Except for information regarding the Company's executive officers,  the
information  called for by this Item is incorporated in this report by reference
to the Company's  definitive Proxy Statement for the Company's Annual Meeting of
Stockholders  to be held on  March  26,  1999,  which  will be  filed  with  the
Securities  and Exchange  Commission  not later than 120 days after the close of
the  Company's  fiscal  year ended  September  26, 1998 (the  "Definitive  Proxy
Statement").

         For information  concerning the executive  officers of the Company, see
"Executive Officers of the Registrant" under Part I of this report.


Item 11.  Executive Compensation

         The information  required by this item will be  incorporated  herein by
reference to the information contained in the Definitive Proxy Statement.


Item 12. Security Ownership of Certain Beneficial Owners and Management

         The information  required by this item will be  incorporated  herein by
reference to the information contained in the Definitive Proxy Statement.


Item 13. Certain Relationships and Related Transactions

         The information  required by this item will be  incorporated  herein by
reference to the information contained in the Definitive Proxy Statement.


<PAGE>


                                     PART IV


Item 14.   Exhibits, Financial Statement Schedules and Reports on Form 8-K

(a)   1.  Financial Statements

     The following  consolidated financial statements  are filed as part of this
     report:

<TABLE>
                                                                                               Page
                                                                                               ----
     <S>                                                                                        <C>
     Index to Consolidated Financial Statements............................................     F-1

     Report of Independent Accountants.....................................................     F-2

     Consolidated Financial Statements:

     Consolidated Balance Sheet at September 26, 1998 and September 27, 1997...............     F-3
     
     Consolidated Statement of Operations for the three years ended September 26, 1998.....     F-4
     
     Consolidated  Statement of Changes in Stockholders' Equity for the three years
        ended September 26,  1998..........................................................     F-5
     
     Consolidated Statement of Cash Flows for the three years ended September 26, 1998.....     F-6
     
     Notes to Consolidated Financial Statements............................................     F-7


(a)   2. Financial Statement Schedules

      The following financial statement schedule is filed as part of this report:

      Schedule II:  Valuation and Qualifying Accounts......................................    F-22
</TABLE>


All other  schedules  are omitted  because they are not required or the required
 information is shown in the financial statements or notes thereto.


(a)   3.  Exhibits

      The  exhibits  listed  below  are  filed as part of,  or  incorporated  by
      reference into, this report.  The Company shall furnish copies of exhibits
      for a reasonable  fee  (covering  the expense of  furnishing  copies) upon
      request  in writing to:  Green  Mountain  Coffee Inc., Investor  Services,
      33 Coffee Lane, Waterbury, VT 05676.


<PAGE>


Exhibit No.    Exhibit Title
- -----------    --------------------------------------------------------------
3.1            Certificate of Incorporation of the Company(1)

3.2            Bylaws of the Company(1)

10.1           Form of Underwriter's  Warrant Agreement  between Green  Mountain
               Coffee, Inc. and  Gilford  Securities Incorporated  (with form of
               warrant attached)(1)

10.2           (b)    Term  Loan  Promissory  Note, dated  August 11, 1993, from
                      Green Mountain Coffee Roasters, Inc. to Fleet Bank - NH(1)

               (f)    Collateral Assignment of  Leasehold Interest, dated August
                      11, 1993, between Green Mountain Coffee Roasters, Inc. and
                      Fleet Bank - NH(1)

               (h)    Landlord's  Consent  and  Waiver,  dated  August 4,  1993,
                      executed by Pilgrim Partnership(1)

               (i)    Consent of Lessor executed by Pilgrim Partnership and 
                      Fleet Bank - NH(1)

               (y)    Seventh Amendment and First Restatement of Commercial Loan
                      Loan   Agreement,  dated   April 12,  1996,  among   Green
                      Mountain  Coffee  Roasters,  Inc., as  borrower, and Fleet
                      Bank - NH as lender(10)

               (aa)   Note  Modification  Agreement,  dated  April 12, 1996,  to
                      modify Term Promissory Note  dated  August 11, 1993,  from
                      Green   Mountain   Coffee   Roasters,   Inc.   to    Fleet
                      Bank - NH(10)

               (bb)   Eighth   Amendment  to Commercial  Loan  Agreement,  dated
                      February 19, 1997, among  Green  Mountain Coffee Roasters,
                      Inc.,  as  borrower,  and Fleet Bank - NH as lender(12)

               (ee)   Ninth Amendment to  Commercial Loan Agreement, Fleet Bank,
                      dated June 9, 1997 among  Green Mountain  Coffee Roasters,
                      Inc. as borrower, and Fleet Bank - NH, as lender(15)

               (gg)   Eleventh  Amendment to  Commercial  Loan  Agreement, dated
                      February 20, 1998, from  Green  Mountain  Coffee Roasters,
                      Inc., to Fleet Bank - NH(17)

               (hh)   Replacement  Revolving  Line  of  Credit  Promissory Note,
                      dated  February  20,  1998,  from  Green  Mountain  Coffee
                      Roasters, Inc., to Fleet Bank - NH(17)

               (ii)   Revolving  Line  of  Credit/Term  Promissory  Note,  dated
                      February 20, 1998, from  Green  Mountain  Coffee Roasters,
                      Inc., to Fleet Bank - NH(17)

10.10          (g)    First  Restatement of  Security Agreement, dated April 12,
                      1996, between  Green  Mountain  Coffee  Roasters, Inc. and
                      Fleet Bank - NH(10)

10.14          Collateral Assignment of Leasehold Interests by Green Mountain
               Coffee, Inc. to Fleet Bank - NH(1)

10.15          Assignment  of  Trademarks from  Green  Mountain  Coffee, Inc. in
               connection with the Fleet Bank - NH financing(1)

10.19          Financing   Agreement   executed   6/18/93  (Lease  Agreement No.
               413165254 Master Agreement No. 4131-65254) between Green Mountain
               Coffee, Inc., dba  Green  Mountain  Coffee  Roasters, and Hewlett
               Packard Company(1)

10.20          Financing   Agreement   executed   6/18/93 (Lease  Agreement  No.
               413165256 Master Agreement No. 4131-65254) between Green Mountain
               Coffee, Inc., dba  Green  Mountain  Coffee  Roasters, and Hewlett
               Packard Company(1)

10.21          Resolution   adopted  by  The  Vermont  Economic   Development
               Authority  ("VEDA") on June 25, 1993 with  respect to proposed
               $300,000 loan to Green  Mountain  Coffee,  Inc.  together with
               Letter dated 6/29/93 from VEDA to Green Mountain Coffee,  Inc.
               and Letter dated 7/2/93 from Green  Mountain  Coffee,  Inc. to
               VEDA relating  thereto(1) 
               (a)    Loan  Agreement,  dated August 11, 1993,  between VEDA and
                      Green Mountain Coffee Roasters,  Inc.(1)
               (b)    Note,  dated August 11, 1993,  from Green Mountain  Coffee
                      Roasters,  Inc. to  VEDA1  
               (c)    Security  Agreement, dated  August 11, 1993,  between VEDA
                      and Green  Mountain  Coffee  Roasters, Inc.(1)
               (d)    Guaranty Agreements,  dated August 11, 1993, between  VEDA
                      and (i) Robert  Stiller and Christine  Stiller, (ii) Green
                      Mountain  Coffee of  Maine, Inc., (iii) Green  Mountain of
                      Champlain,  Inc.,  (iv)  Green  Mountain  Coffee  Roasters
                      Franchising Corporation, Inc., (v) Green Mountain Filters,
                      Inc.  and   (vi)   Green   Mountain   Coffee   Roasters of
                      Connecticut, Inc.(1)
               (e)    Subordination  Agreement,  dated  August 11, 1993, between
                      VEDA and Robert  Stiller(1)
               (f)    Form of Escrow  Agreement among VEDA, Fleet  Bank - NH and
                      Green  Mountain  Coffee  Roasters, Inc.(1) 
               (g)    Collateral  Assignment  of  Lease,  dated August 11, 1993,
                      between VEDA and Green Mountain Coffee Roasters, Inc.(1)
               (h)    Agreement to Assignment,  Consent  and  Disclaimer,  dated
                      August 4, 1993, executed by Pilgrim Partnership(1)
               (i)    Mortgage  Deed,  dated August 11, 1993,  executed by Green
                      Mountain Coffee Roasters, Inc.(1)  
               (j)    Mortgagee's  Consent,  Non-Disturbance  and  Waiver, dated
                      August 11, 1993, between Howard Bank, N.A. and VEDA(1)
               (k)    Form of  Intercreditor  Agreement  between  VEDA and Fleet
                      Bank - NH(1)
               (i)    Amendment to Loan  Agreement, dated August 25, 1998, among
                      VEDA,  as  lender,  and Green  Mountain  Coffee  Roasters,
                      as borrower

10.22          U.S.  Small  Business  Administration  ("SBA")  Authorization and
               Debenture  Guaranty  relating  to proposed $766,000 loan to Green
               Mountain Coffee,  Inc. together with  Letters  dated  7/14/93 and
               7/19/93   from  SBA  to  Central  Vermont  Economic   Development
               Corporation relating thereto(1)
               (a)    Small Business Administration Guaranty dated September 30,
                      1993 from  Robert  P. Stiller to Central  Vermont Economic
                      Development Corporation(4)
               (b)    Assignment,  dated  September 30, 1993, by Central Vermont
                      Economic   Development  Corporation   to  Small   Business
                      Administration  of Small Business  Administration Guaranty
                      dated September 30, 1993 from Robert P. Stiller to Central
                      Vermont Economic Development Corporation(4)
               (c)    Mortgage, dated September 30, 1993, between Green Mountain
                      Coffee   Roasters,  Inc.  and  Central  Vermont   Economic
                      Development Corporation(4)
               (d)    Assignment, dated  September 30, 1993, by  Central Vermont
                      Economic  Development   Corporation   to  Small   Business
                      Administration  of  Mortgage,  dated  September  30, 1993,
                      between Green  Mountain Coffee Roasters,  Inc. and Central
                      Vermont Economic Development Corporation(4)
               (e)    "504" Note,  dated  September 30, 1993, in  the  amount of
                      $766,000,  from Green  Mountain  Coffee  Roasters, Inc. to
                      Central  Vermont   Economic  Development  Corporation,  as
                      amended, including  Servicing Agent  Agreement among Green
                      Mountain   Coffee  Roasters,  Inc.  and  Colson   Services
                      Corp.(5)
               (f)    Assignment, dated September 30, 1993, by  Central  Vermont
                      Economic  Development   Corporation   to   Small  Business
                      Administration  of  "504" Note, dated September 30,  1993,
                      in  the amount  of $766,000, from  Green  Mountain  Coffee
                      Roasters, Inc. to  Central  Vermont  Economic  Development
                      Corporation(4)
               (g)    Security  Agreement from Green  Mountain Coffee  Roasters,
                      Inc.   to    Central    Vermont    Economic    Development
                      Corporation(4)
               (h)    Assignment, dated  September 30, 1993, by  Central Vermont
                      Economic   Development  Corporation   to  Small   Business
                      Administration of Security  Agreement from  Green Mountain
                      Coffee   Roasters,  Inc.   to  Central  Vermont   Economic
                      Development Corporation(4)
               (i)    Letter  Agreement, dated  October  1, 1993, among  Central
                      Vermont Economic Development Corporation,  Green  Mountain
                      Coffee Roasters, Inc. and  Small  Business Administration,
                      amending  the Authorization and  Debenture Guaranty  among
                      Small  Business  Administration, Central  Vermont Economic
                      Development  Corporation,  and   Green   Mountain   Coffee
                      Roasters, Inc.(4)
               (j)    Development  Company 504  Debenture,  issued  October  14,
                      1993, for principal amount of as Trustee(4)

10.33           Lease Agreement, dated  4/28/93, between Pilgrim Partnership and
                Green Mountain Coffee, Inc.(1)
               (a)    Addendum to Lease Agreement, dated April 28, 1993(1)
               (b)    Lease Amendment dated August 16, 1993(4)
               (c)    Letter Agreement dated July 30, 1997(16)

10.36          1993 Stock Option Plan of the Company, as revised(13)

10.37          1998 Employee  Stock  Purchase  Plan with  Form of  Participation
               Agreement

10.40          Employment Agreement of Robert D. Britt dated March 26, 1993(1)*

10.41          Employment  Agreement of  Stephen  J. Sabol dated  as of  July 1,
               1993(1)*

10.42          Employment Agreement of Paul Comey dated as of July 1, 1993(1)*

10.44          Employment Agreement of Jonathan C. Wettstein dated as of July 1,
               1993(1)*

10.45          Stock Option Agreement, dated July 21, 1993, between  the Company
               and Robert D. Britt(1)*

10.46          Stock Option Agreement, dated July 21, 1993, between  the Company
               and Agnes M. Cook(1)*

10.48          Stock Option Agreement, dated July 21, 1993, between  the Company
               and Paul Comey(1)*

10.50          Stock Option Agreement, dated July 21, 1993, between  the Company
               and James K. Prevo(1)*

10.51          Stock Option Agreement, dated July 21, 1993, between  the Company
               and Stephen J. Sabol(1)*

10.52          Stock Option Agreement, dated July 21, 1993, between  the Company
               and Jonathan C. Wettstein(1)*

10.59          Stock Option Agreement, dated July 22, 1994, between  the Company
               and William D. Davis(8)*

10.60          Stock Option Agreement, dated July 22, 1994, between the  Company
               and Jules A. del Vecchio(8)*

10.61          Stock Option Agreement, dated July 22, 1994, between  the Company
               and Ian W. Murray(8)*

10.62          Stock  Option  Agreement, dated  December  30,  1994, between the
               Company and Robert D. Britt(9)*

10.63          Stock  Option  Agreement, dated  December  30,  1994, between the
               Company and Stephen J. Sabol(9)*

10.64          Stock  Option  Agreement, dated  December  30,  1994, between the
               Company and Jonathan C. Wettstein(9)*

10.65          Stock  Option  Agreement, dated  December  30,  1994, between the
               Company and Paul Comey(9)*

10.66          Stock  Option  Agreement, dated  November  27,  1995, between the
               Company and David E. Moran(11)*

10.68          First  Amendment to Stock Option Agreement, dated July  21,  1993
               between the Company and Robert D. Britt(11)*

10.69          First  Amendment to Stock Option Agreement, dated July  21,  1993
               between the Company and  Paul Comey(11)*

10.70          First  Amendment to Stock Option Agreement, dated July  21,  1993
               between the Company and Jonathan C. Wettstein(11)*

10.71          Employment  Agreement,  as of  November  19,  1996,  between  the
               Company and Dean E. Haller(14)*

10.72          Employment Agreement, as of  January 1, 1997, between the Company
               and William L. Prost(14)*

10.73          Stock  Option  Agreement, dated  November  19,  1996, between the
               Company and Dean E. Haller(14)*

10.74          Stock Option Agreement, dated  May  19,  1997 between the Company
               and William L. Prost(14)*

10.75          Stock Option Agreement, dated  July  31, 1997 between the Company
               and James K. Prevo(16)*

10.76          Stock  Option  Agreement,  dated  October  21,  1997  between the
               Company and Robert D. Britt(17)*

10.77          Stock  Option  Agreement,  dated  October  21,  1997  between the
               Company and Paul Comey(17)*

10.78          Stock  Option  Agreement,  dated  October  21,  1997  between the
               Company and Jonathan C. Wettstein(17)*

10.79          Stock  Option  Agreement,  dated  October  21,  1997  between the
               Company and William L. Prost(17)*

10.80          Stock  Option  Agreement,  dated  October  21,  1997  between the
               Company and Stephen J. Sabol(17)*

21             List of Subsidiaries of the Company

23             Consent of PricewaterhouseCoopers LLP

24             Powers of Attorney

27             Financial Data Schedule


(b)   Reports on Form 8-K
No reports on Form 8-K were filed during the quarter ended September 26, 1998.


<PAGE>


Notes to exhibits listed above

*       Management contract or compensatory plan

1.      Incorporated  by reference to the  corresponding  exhibit  number in the
        Registration Statement on Form SB-2 (Registration No. 33-66646) filed on
        July 28, 1993 and declared effective on September 21, 1993

2.      Incorporated  by reference to the  corresponding  exhibit  number in the
        Quarterly  Report on Form  10-QSB for the 12 weeks  ended April 9, 1994,
        filed on May 24, 1994

3.      Incorporated  by reference to the  corresponding  exhibit  number in the
        Annual  Report on Form  10-KSB for the fiscal year ended  September  24,
        1994, filed on December 8, 1994

4.      Incorporated  by reference to the  corresponding  exhibit  number in the
        Annual  Report on Form  10-KSB for the fiscal year ended  September  25,
        1993, filed on December 23, 1993

5.      Incorporated  by reference to the  corresponding  exhibit  number in the
        Quarterly Report on Form 10-QSB for the 16 weeks ended January 15, 1994,
        filed on February 25, 1994

6.      Incorporated  by reference to the  corresponding  exhibit  number in the
        Quarterly Report on Form 10-QSB for the 16 weeks ended January 14, 1995,
        filed on February 25, 1995

7.      Incorporated  by reference to the  corresponding  exhibit  number in the
        Quarterly  Report on Form  10-QSB for the 12 weeks  ended April 8, 1995,
        filed on May 23, 1995

8.      Incorporated  by  reference  to  the  corresponding  exhibit  number  in
        Amendment  No. 1 to the Annual  Report on Form  10-KSB/A  for the fiscal
        year ended September 24, 1994, filed on December 16, 1994

9.      Incorporated  by reference to the  corresponding  exhibit  number in the
        Annual  Report on Form  10-KSB for the fiscal year ended  September  30,
        1995

10.     Incorporated  by reference to the  corresponding exhibit  number in  the
        Quarterly Report on Form 10-QSB for the 12 weeks ended April 13, 1996

11.     Incorporated  by reference to the  corresponding  exhibit  number in the
        Annual  Report on Form  10-KSB for the fiscal year ended  September  28,
        1996

12.     Incorporated  by reference to the  corresponding exhibit  number in  the
        Quarterly Report on Form 10-Q for the 16 weeks ended January 18, 1997

13.     Incorporated  by  reference to the  exhibit  to schedule  14A  filed  on
        February 28, 1997

14.     Incorporated  by reference to the  corresponding exhibit  number in  the
        Quarterly Report on Form 10-Q for the 12 weeks ended April 12, 1997

15.     Incorporated  by reference to the  corresponding exhibit  number in  the
        Quarterly Report on Form 10-Q for the 12 weeks ended July 5, 1997

16.     Incorporated  by reference to the  corresponding  exhibit  number in the
        Annual  Report on Form 10-K for the fiscal year ended September 27, 1997

17.     Incorporated  by reference to the  corresponding exhibit  number in  the
        Quarterly Report on Form 10-Q for the 16 weeks ended January 17, 1998




      

<PAGE>


                                   SIGNATURES


         Pursuant to the  requirements  of Section 13 or 15(d) of the Securities
and Exchange Act of 1934, the Registrant  caused this Report to be signed on its
behalf by the undersigned, thereunto duly authorized.

                                     GREEN MOUNTAIN COFFEE, INC.

                                     By:   /s/ Robert P. Stiller
                                           -------------------------------------
                                           ROBERT P. STILLER
                                           Chairman of the Board of Directors,
                                           President and Chief Executive Officer



         Pursuant to the  requirements  of the  Securities  and  Exchange Act of
1934,  this report has been signed below by the  following  persons on behalf of
the Registrant and in the capacities and on the dates indicated.


<TABLE>

Signature                                 Title                            Date
- ---------------------     -------------------------------------     -----------------

<S>                       <C>                                       <C>
/s/ Robert P. Stiller     Chairman of the Board of Directors,
- ---------------------     President and Chief Executive Officer
ROBERT P. STILLER         (Principal Executive Officer)             December 18, 1998

/s/ Robert D. Britt       Chief Financial Officer, Treasurer,
- -------------------       Secretary and Director (Principal
ROBERT D. BRITT           Financial and Accounting Officer)         December 18, 1998

STEPHEN J. SABOL*         Director                                  December 18, 1998

JONATHAN C. WETTSTEIN*    Director                                  December 18, 1998

WILLIAM D. DAVIS*         Director                                  December 18, 1998

JULES A. DEL VECCHIO*     Director                                  December 18, 1998

DAVID E. MORAN*           Director                                  December 18, 1998
</TABLE>


*By:   /s/ Robert P. Stiller
       -----------------------------------
       Robert P. Stiller, Attorney-in-fact


<PAGE>




                           GREEN MOUNTAIN COFFEE, INC.
                   Index to Consolidated Financial Statements


<TABLE>
                                                                                            Page
                                                                                            ----

<S>                                                                                          <C>
Report of Independent Accountants .......................................................    F-2

Consolidated Financial Statements:

    Consolidated Balance Sheet at September 26, 1998 and September 27, 1997..............    F-3

    Consolidated Statement of Operations for the three years ended September 26, 1998....    F-4

    Consolidated Statement of Changes in Stockholders' Equity for the three years ended
        September 26, 1998...............................................................    F-5

    Consolidated Statement of Cash Flows for the three years ended September 26, 1998....    F-6
    
    Notes to Consolidated Financial Statements...........................................    F-7
</TABLE>


                                      F-1
<PAGE>



                        Report of Independent Accountants

November 18, 1998

To the Board of Directors and Stockholders of Green Mountain Coffee, Inc.

In our opinion,  the  accompanying  consolidated  balance sheets and the related
consolidated statements of operations,  changes in stockholders' equity and cash
flows present fairly, in all material respects,  the financial position of Green
Mountain Coffee, Inc. and its subsidiary at September 26, 1998 and September 27,
1997,  and the results of their  operations and their cash flows for each of the
three years in the period ended September 26, 1998, in conformity with generally
accepted   accounting   principles.   These   financial   statements   are   the
responsibility of the Company's management;  our responsibility is to express an
opinion on these  financial  statements  based on our audits.  We conducted  our
audits of these  statements  in  accordance  with  generally  accepted  auditing
standards which require that we plan and perform the audit to obtain  reasonable
assurance   about  whether  the  financial   statements  are  free  of  material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the  amounts  and  disclosures  in  the  financial  statements,   assessing  the
accounting  principles  used and significant  estimates made by management,  and
evaluating the overall  financial  statement  presentation.  We believe that our
audits provide a reasonable basis for the opinion expressed above.


/s/ PricewaterhouseCoopers LLP
     Boston, Massachusetts


                                      F-2
<PAGE>


                           Green Mountain Coffee, Inc.
                           Consolidated Balance Sheet
                             (Dollars in thousands)
<TABLE>

                                                                          September 26,             September 27,
                                                                               1998                     1997
                                                                         -----------------        ------------------
<S>                                                                      <C>                      <C>
         Assets
Current assets:
   Cash and cash equivalents.........................................    $      777               $       831
   Receivables, less allowances of $378 at September 26, 1998
   and $116 at September 27, 1997....................................         4,789                     4,119
   Inventories.......................................................         5,636                     5,224
   Other current assets..............................................           489                       319
   Loans to officers.................................................           185                        57
   Deferred income taxes, net........................................           880                       865
                                                                        -----------               -----------

       Total current assets..........................................        12,756                    11,415

Fixed assets, net....................................................        10,800                    11,258
Other long-term assets...............................................           270                       385
Deferred income taxes, net...........................................           737                       486
                                                                        -----------               -----------

                                                                        $    24,563               $    23,544
                                                                        ===========               ===========

         Liabilities and Stockholders' Equity
Current liabilities:
   Current portion of long-term debt.................................   $       249               $       943
   Current portion of obligation under capital lease.................            12                       132
   Accounts payable..................................................         3,131                     4,954
   Accrued payroll...................................................           827                       616
   Accrued expenses..................................................           507                       279
   Accrued losses and other costs of discontinued operations, net....           178                         -
                                                                        -----------               -----------

         Total current liabilities...................................         4,904                     6,924
                                                                        -----------               -----------

Long-term debt.......................................................         5,041                     1,968
                                                                        -----------               -----------

Obligation under capital lease.......................................             -                        12
                                                                        -----------               -----------

Long-term line of credit.............................................         5,150                     3,985
                                                                        -----------               -----------

Commitments and contingencies (Note 13)

Stockholders' equity:
   Common stock, $0.10 par value:
   Authorized - 10,000,000 shares; Issued - 3,545,841 shares and
   3,530,818 shares at September 26, 1998 and September 27, 1997,
   respectively......................................................           355                       353
   Additional paid-in capital........................................        13,018                    12,954
   Accumulated deficit...............................................        (3,868)                   (2,652)
   Treasury  shares, at cost, 7,350 shares at September 26, 1998.....           (37)                        -
                                                                        -----------               -----------

   Total stockholders' equity........................................         9,468                    10,655
                                                                        -----------               -----------

                                                                         $   24,563               $    23,544
                                                                        ===========               ===========


<FN>
The accompanying Notes to Consolidated Financial Statements are an integral part
of these financial statements.
</FN>
</TABLE>


                                      F-3
<PAGE>


                           GREEN MOUNTAIN COFFEE, INC.
                      Consolidated Statement of Operations
                  (Dollars in thousands except per share data)


<TABLE>
                                                                      Year Ended
                                          ----------------------------------------------------------------------
                                            September 26,              September 27,              September 28,
                                                1998                      1997                        1996
                                          ----------------          -----------------          -----------------

<S>                                       <C>                       <C>                        <C>
Net sales..............................   $    55,825               $     42,908               $     33,377

Cost of sales..........................        36,558                     27,181                     20,637
                                          -----------                -----------               ------------

     Gross profit......................        19,267                     15,727                     12,740

Selling and operating expenses.........        13,805                     10,328                      7,423
General and administrative expenses....         4,169                      3,391                      3,132
Loss on abandonment of equipment.......             -                        218                          -
                                          -----------               ------------               ------------

     Operating income..................         1,293                      1,790                      2,185

Other income (expense).................            66                         17                        (21)
Interest expense.......................          (821)                      (521)                      (422)
                                          -----------               ------------               ------------

     Income from continuing operations
     before income taxes...............           538                      1,286                      1,742

Income tax benefit (expense)...........          (198)                       253                       (313)
                                          -----------               ------------               ------------

     Income from continuing operations.           340                      1,539                      1,429

Discontinued operations:

Loss from discontinued retail stores
operations, net of income tax benefits
of $196, $142 and  $91 for the years
ended September 26, 1998, September
27, 1997 and September 28, 1996,
respectively...........................          (297)                      (214)                      (167)

Loss on disposal of retail stores,
including provision on a pre-tax
basis of $401 for operating losses
during phase-out period and net of
income tax benefits of $834............        (1,259)                         -                          -
                                          -----------               ------------               ------------

Net income (loss)......................   $    (1,216)              $      1,325               $      1,262
                                          ===========               ============               ============

Basic income (loss) per share:
Weighted average shares outstanding....     3,530,657                  3,433,929                  3,399,795
Income from continuing operations......   $      0.10               $       0.45               $       0.42
Loss from discontinued operations......   $     (0.44)              $      (0.06)              $      (0.05)
Net income (loss)......................   $     (0.34)              $       0.39               $       0.37

Diluted income (loss) per share:
Weighted average shares outstanding....     3,539,231                  3,467,932                  3,427,610
Income from continuing operations......   $      0.10               $       0.44               $       0.42
Loss from discontinued operations......   $     (0.44)              $      (0.06)              $      (0.05)
Net income (loss)......................   $     (0.34)              $       0.38               $       0.37

<FN>
The accompanying Notes to Consolidated Financial Statements are an integral part
of these financial statements.
</FN>
</TABLE>


                                      F-4
<PAGE>


                           GREEN MOUNTAIN COFFEE, INC.
            CONSOLIDATED STATEMENT OF CHANGES IN STOCKHOLDERS' EQUITY
           For the years ended September 26, 1998, September 27, 1997
                             and September 28, 1996
                             (Dollars in thousands)


<TABLE>
                                        Common stock          Additional     Accumulated        Treasury stock          Total
                                                                paid-in        deficit                              stockholders'
                                    Shares        Amount        capital                       Shares     Amount        equity
                                  ----------   -----------  -------------  --------------  ----------  ----------  --------------
<S>                               <C>          <C>          <C>            <C>             <C>         <C>         <C>
Balance at October 1, 1995.....   3,399,795    $      340   $     12,421   $      (5,239)          -           -   $       7,522
Issuance of common stock
  under employee stock
  purchase plan................      17,511             2             87               -           -           -              89
Net income.....................           -             -              -           1,262           -           -           1,262
                                 ----------   -----------  -------------  --------------  ----------  ----------  --------------

Balance at September 28, 1996..   3,417,306           342         12,508          (3,977)          -           -           8,873
Issuance of common stock
  under employee stock
  purchase plan................      17,790             2            106               -           -           -             108
Options exercised..............      95,722             9            340               -           -           -             349
Net income.....................           -             -              -           1,325           -           -           1,325
                                 ----------   -----------  -------------  --------------  ----------  ----------  --------------

Balance at September 27, 1997..   3,530,818           353         12,954          (2,652)          -           -          10,655
Issuance of common stock
  under employee stock
  purchase plan................      15,023             2             64               -           -           -              66
Purchase of treasury shares....           -             -              -               -      (7,350)        (37)            (37)
Net loss.......................           -             -              -          (1,216)          -           -          (1,216)
                                 ----------   -----------  -------------  --------------  ----------  ----------  --------------
Balance at September 26,1998...   3,545,841   $       355  $      13,018  $       (3,868)     (7,350) $      (37) $        9,468
                                 ==========   ===========  =============  ==============  ==========  ==========  ==============


<FN>
The accompanying Notes to Consolidated Financial Statements are an integral part
of these financial statements.
</FN>
</TABLE>


                                      F-5
<PAGE>


                           GREEN MOUNTAIN COFFEE, INC.
                      CONSOLIDATED STATEMENT OF CASH FLOWS
                             (Dollars in thousands)
<TABLE>
                                                                            Year ended
                                                         -------------------------------------------------
                                                         September 26,     September 27,     September 28,
                                                             1998              1997              1996
                                                         -------------     -------------     -------------
<S>                                                      <C>               <C>               <C>
Cash flows from operating activities:
   Net income (loss)..................................   $      (1,216)    $       1,325     $     $ 1,262
   Adjustments to reconcile net income (loss) to net
        cash provided by (used for) operating activities:
        Loss from discontinued operations.............             297               214               167
        Loss on disposal of discontinued operations...           1,259                 -                 -
        Depreciation and amortization.................           2,754             2,311             1,813
        Loss on disposal of fixed assets..............              63               240                47
        Provision for doubtful accounts...............             577               171               156
        Deferred income taxes.........................             (70)             (308)              279
        Changes in assets and liabilities:
        Receivables...................................          (1,247)           (1,512)             (274)
        Inventories...................................            (565)           (1,948)             (510)
        Other current assets..........................            (325)              251              (250)
        Other long-term assets........................              63                 9              (180)
        Accounts payable..............................          (1,823)            1,952               251
        Accrued payroll...............................             211               136               310
        Accrued expenses..............................             228                15               108
                                                         -------------     -------------     -------------

Net cash provided by continuing operations............             206             2,856             3,179
Net cash used for discontinued operations.............            (406)             (163)              (45)
                                                         -------------     -------------     -------------

Net cash provided by (used for) operating activities..            (200)            2,693             3,134
                                                         -------------     -------------     -------------

Cash flows from investing activities:
  Expenditures for fixed assets.......................          (3,375)           (5,277)           (2,494)
  Capital expenditures for discontinued operations....            (208)              (90)              (25)
  Proceeds from disposals of fixed assets.............             170                80                59
  Proceeds from disposal of discontinued operations...             118                 -                 -
                                                         -------------     -------------     -------------
Net cash used for investing activities................          (3,295)           (5,287)           (2,460)
                                                         -------------     -------------     -------------
Cash flows from financing activities:
   Proceeds from issuance of common stock.............              66               458                89
   Purchase of treasury shares........................             (37)                -                 -
   Proceeds from issuance of long-term debt...........           4,500                 -             1,509
   Repayment of long-term debt........................          (2,121)             (947)             (729)
   Principal payments under capital lease obligation..            (132)             (114)              (90)
   Net change in revolving line of credit.............           1,165             3,477            (1,212)
                                                         -------------     -------------     -------------

Net cash provided by (used for) financing activities..           3,441             2,874              (433)
                                                         -------------     -------------     -------------
Net increase (decrease) in cash and cash
   equivalents........................................             (54)              280               241
Cash and cash equivalents at beginning of year........             831               551               310
                                                         -------------     -------------     -------------
Cash and cash equivalents at end of year..............   $         777     $         831     $         551
                                                         =============     =============     =============

Supplemental disclosures of cash flow information:
   Cash paid for interest.............................   $         786     $         507     $         401
   Cash paid for income taxes.........................   $          56     $          46     $           5


<FN>
The accompanying Notes to Consolidated Financial Statements are an integral part
of these financial statements.
</FN>
</TABLE>


                                      F-6
<PAGE>


                           GREEN MOUNTAIN COFFEE, INC.
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS



1.    Nature of Business and Organization

      The accompanying consolidated financial statements include the accounts of
      Green  Mountain   Coffee,   Inc.  (the  "Company")  and  its  wholly-owned
      subsidiary,   Green  Mountain  Coffee   Roasters,   Inc.  All  significant
      inter-company transactions and balances have been eliminated.

      The Company purchases high-quality arabica coffee beans for roasting, then
      packages and distributes the roasted coffee  primarily in the northeastern
      United States.  The majority of the Company's  revenue is derived from its
      wholesale operation which serves restaurants, supermarket,  specialty food
      store,  convenience  store, food service,  hotel,  university,  travel and
      office  coffee  service  customers.  The  Company  also has a direct  mail
      operation serving customers nationwide.

      The Company's  fiscal year ends on the last Saturday in September.  Fiscal
      1998,  fiscal 1997 and fiscal 1996 represent the years ended September 26,
      1998, September 27, 1997 and September 28, 1996, respectively, and consist
      of 52 weeks.


2.    Significant Accounting Policies

      Cash and cash equivalents
      The Company  considers  all highly  liquid  investments  purchased  with a
      maturity  of three  months or less to be cash  equivalents.  Cash and cash
      equivalents  include  money market  funds which are carried at cost,  plus
      accrued interest,  which approximates market. The Company does not believe
      that it is subject to any unusual credit and market risk.

      Inventories
      Inventories  are  stated at the lower of cost or  market,  with cost being
      determined  by  the  first-in,   first-out  method.   Inventories  consist
      primarily of green and roasted coffee,  packaging  materials and purchased
      finished goods.

      Hedging
      The Company  uses  futures and options  contracts  to hedge the effects of
      fluctuations in the price of green coffee beans.  These  transactions meet
      the  requirements  for  hedge   accounting,   including   designation  and
      correlation.  To obtain a proper matching of revenue and expense, gains or
      losses arising from open and closed hedging  transactions  are included in
      inventory as a cost of the  commodity  and  reflected in the  statement of
      operations  when  the  product  is sold.  Risks  arise  from the  possible
      inability of  counterparties to meet the terms of their contracts and from
      movements  in the price of green  coffee.  The overall  exposure to credit
      risk is considered to be minimal.

      The Company had futures  contracts  outstanding of approximately  $714,000
      and $610,000 at September 26, 1998 and  September 27, 1997,  respectively.
      The  fair  market  value  of  these  futures  at  September  26, 1998  and
      September 27, 1997  was $670,000 and $599,000, respectively.  In addition,
      at  September  26, 1998 the Company held options  covering an aggregate of
      1,312,500  pounds   of  green  coffee   bean  which   are  exercisable  in
      fiscal 1999  at   prices  ranging  from   $1.75  to $2.00  per  pound.  At
      September  27,1997,  the Company  held  options  covering  an aggregate of
      375,000 pounds of coffee which were  exercisable in fiscal 1998 at a price
      of  $2.00  per pound.  The fair  market value of  these  options were  not
      material at  September 26, 1998  and  September 27, 1997.  The fair market
      value  for the  futures and options  was obtained  from a major  financial
      institution  based  on the market value of those financial  instruments at
      September  26, 1998 and  September 27, 1997.  At  September  26, 1998  and
      September  27, 1997,  $112,000  and  $19,000,  respectively,  of  deferred
      hedging  losses  were  included in  the  value of  the  inventory  in  the
      accompanying consolidated balance sheet.

      In June 1998, the Financial Accounting Standards Board issued Statement of
      Financial   Accounting  Standards  No.  133,  "Accounting  for  Derivative
      Instruments and Hedging  Activities" ("SFAS 133"). This pronouncement will
      require the Company to recognize  derivatives on its balance sheet at fair
      value.  Changes in the fair value of derivatives  are recorded each period
      in current earnings or other comprehensive income,  depending on whether a
      derivative is designated as part of a hedge transaction and, if it is, the
      type of hedge transaction. The Company expects that this new standard will
      not have a significant  effect on its results of  operations.  SFAS 133 is
      effective for fiscal years beginning after June 15, 1999,  which is fiscal
      year 2000 for the Company.

      Other long-term assets
      Other  long-term  assets consist  of deposits, debt  issuance costs  and a
      minority investment in  Keurig, Inc.  Debt issuance costs represent  those
      costs incurred in connection  with  the issuance of debt.  Amortization is
      calculated using  the  straight-line method over the  respective  original
      lives of the applicable issue. Amortization calculated using the straight-
      line method is not materially different from  amortization that would have
      resulted from using the interest method.  Debt issuance costs included  in
      other  long-term assets in the accompanying  consolidated balance sheet at
      September  26, 1998  and  September  27, 1997 were  $48,000  and  $85,000,
      respectively.  The minority  investment, which  represents less than  a 5%
      interest, is  accounted for under  the cost  method.  The  balance  in the
      investment in Keurig, Inc.  included  in  other  long-term  assets  in the
      accompanying  consolidated   balance  sheet  at  September  26,  1998  and
      September 27, 1997 is $151,000 and $130,000, respectively.

      Advertising costs
      The  Company  expenses  the  costs  of  advertising  the  first  time  the
      advertising  takes place.  At September  26, 1998 and  September 27, 1997,
      prepaid  advertising  costs of $184,000  and $54,000,  respectively,  were
      recorded in other current assets in the accompanying  consolidated balance
      sheet.  Advertising expense totaled $2,791,000,  $1,991,000 and $1,427,000
      for the years ended  September 26, 1998,  September 27, 1997 and September
      28, 1996, respectively.

      Fixed assets
      Fixed  assets  are  carried  at  cost,  net of  accumulated  depreciation.
      Expenditures  for  maintenance,  repairs  and  renewals of minor items are
      charged to expense  as  incurred.  Depreciation  is  calculated  using the
      straight-line method over the assets' estimated useful lives. The cost and
      accumulated  depreciation  for fixed  assets sold,  retired,  or otherwise
      disposed of are relieved  from the accounts,  and the resultant  gains and
      losses are reflected in income.

      Equipment  under capital leases is amortized on the  straight-line  method
      over the  shorter of the lease term or the  estimated  useful  life of the
      equipment.

      In order  to  facilitate  sales,  the  Company  follows  an  industry-wide
      practice of purchasing and loaning coffee brewing and related equipment to
      wholesale  customers.  These  assets  are also  carried  at  cost,  net of
      accumulated depreciation.

      Revenue recognition
      Revenue from  wholesale and direct mail sales is  recognized  upon product
      shipment.

      Income taxes
      The Company  utilizes the asset and  liability  method of  accounting  for
      income taxes, as set forth in Statement of Financial  Accounting Standards
      No. 109, "Accounting for Income Taxes" ("SFAS109").  SFAS 109 requires the
      recognition of deferred tax assets and liabilities for the expected future
      tax consequences of temporary  differences between the financial statement
      carrying  amounts of existing assets and liabilities and their  respective
      tax bases.  Deferred tax assets and liabilities are measured using enacted
      tax rates in effect for the year in which those temporary  differences are
      expected to be recovered or settled.

      Income (loss) per share
      In February 1997 the Financial Accounting Standards Board issued Statement
      of Financial  Accounting  Standards  No. 128,  "Earnings Per Share" ("SFAS
      128").  This  pronouncement  supersedes the previous  methodology  for the
      calculation of earnings per share as promulgated under APB Opinion No. 15.
      SFAS 128 requires presentation of "basic" earnings per share and "diluted"
      earnings  per share.  The Company  adopted  SFAS 128 in fiscal  1998.  The
      restatement of all prior periods presented in accordance with SFAS 128 did
      not  result in any  material  change  in  earnings  per share  information
      previously presented.

      Statement  of cash flows - non-cash  investing  and  financing  activities
      During fiscal 1996, the Company  financed  approximately  $109,000 for the
      purchase of five service vehicles. Additionally, capital lease obligations
      of  approximately  $71,000  were  incurred  when the Company  entered into
      leases for offices and loaner  equipment.  There were no  transactions  of
      this nature during fiscal 1997 and fiscal 1998.

      Financial instruments
      The Company  enters into  various  types of financial  instruments  in the
      normal course of business.  Fair values are estimated based on assumptions
      concerning  the  amount  and  timing of  estimated  future  cash flows and
      assumed discount rates  reflecting  varying degrees of perceived risk. The
      fair  values of cash,  cash  equivalents,  accounts  receivable,  accounts
      payable,  accrued  expenses and debt  approximate  their carrying value at
      September 26, 1998.  It was not practicable to estimate  the fair value of
      a minority  investment  representing less  than 5% of  preferred  stock of
      an  untraded company: that  investment is  carried at its original cost of
      $151,000  and  $130,000  at  September  26, 1998 and  September  27, 1997,
      respectively.

      Use of estimates
      The  preparation  of financial  statements  in conformity  with  generally
      accepted  accounting  principles requires management to make estimates and
      assumptions that affect amounts reported in the accompanying  consolidated
      financial statements. Actual results could differ from those estimates.

      Significant customer credit risk and supply risk
      The  Company has one customer, Hannaford  Bros. Co., a supermarket chain,
      which  accounted  for 9.9%,  11.6% and 13.9% of net sales from continuing
      operations in the years ended September 26, 1998, September 27,  1997 and
      September  28,  1996,  respectively.   The  extensive  network  of  Mobil
      convenience  stores,  owned   by  Mobil  Corporation  or  by  independent
      franchisees, accounted for approximately  14.4%,  17.3% and  14.5% of net
      sales from continuing operations in the years ended September  26,  1998,
      September  27,  1997  and September  28, 1996.  During  the same periods,
      Mobil convenience stores owned and operated  by Mobil Corporation, rather
      than by franchisees, made up less than 10% of the Company's revenues. 

      The  majority of the Company's customers are located in  the northeastern
      part of the United States.  Concentration of credit risk with  respect to
      accounts receivable is limited  due  to  the  large  number  of customers
      in  various  industries  comprising  the  Company's  customer  base.  The
      Company  does  not  require collateral  from customers as  ongoing credit
      evaluations of customers' payment  history  are  performed.  The  Company
      maintains reserves for potential  credit losses and  such losses, in  the
      aggregate, have  not exceeded management's expectations.

      Reclassifications
      Certain reclassifications of prior year balances have been made to conform
      to the current presentation.


3.     Inventories

       Inventories consist of the following:
<TABLE>
                                                        September 26, 1998          September 27,1997
                                                        ------------------          -----------------
       <S>                                              <C>                         <C>
       Raw materials and supplies...................    $        2,832,000             $    2,148,000
       Finished goods...............................             2,804,000                  3,076,000
                                                        ==================          =================
                                                        $        5,636,000          $       5,224,000
                                                        ==================          =================
</TABLE>



      As of September 26, 1998, the Company had fixed price  inventory  purchase
      commitments  for green coffee  totaling  approximately  $5.1 million.  The
      Company believes, based on relationships established with its suppliers in
      the past, that the risk of  non-delivery  on such purchase  commitments is
      remote.


4.     Fixed Assets

       Fixed assets consist of the following:
<TABLE>

                                                         Useful
                                                         Life in       September 26,    September 27,
                                                          Years            1998             1997
                                                       ------------    -------------    -------------

          <S>                                            <C>           <C>              <C>
          Leasehold improvements.....................    5 - 10        $   2,363,000    $   2,409,000
          Production equipment.......................    2 - 10            5,338,000        5,310,000
          Office equipment and software..............    3 - 10            6,275,000        5,492,000
          Equipment on loan to wholesale customers...    1 - 5             5,976,000        5,042,000
          Vehicles...................................    2 - 4               384,000          319,000
          Construction-in-progress...................                        179,000        1,590,000
                                                                       -------------    -------------

            Total fixed assets.......................                     20,515,000       20,162,000

          Accumulated depreciation...................                     (9,715,000)      (8,904,000)
                                                                       -------------    -------------

                                                                        $ 10,800,000    $  11,258,000
                                                                        ============    =============
</TABLE>

      Fixed  assets  includes  approximately  $354,000  of  computer  and loaner
      equipment  held under  capital  leases at September 26, 1998 and September
      27, 1997,  respectively.  At September  26, 1998 and  September  27, 1997,
      related accumulated depreciation on the equipment under capital leases was
      approximately $334,000 and $216,000,  respectively. Total depreciation and
      amortization  expense  from  continuing  operations  relating to all fixed
      assets was $2,754,000, $2,311,000 and $1,813,000 for fiscal 1998, 1997 and
      1996, respectively.

      During  fiscal 1997,  the Company  embarked on an expansion of its central
      production  and  distribution  facility in order to increase  capacity and
      streamline operations.  In connection with this program, certain equipment
      with a net book value of $218,000 was abandoned for no proceeds.


5.    Income Taxes

      The provision  (benefit) for income taxes from  continuing  operations for
      the years ended  September 26, 1998,  September 27, 1997 and September 28,
      1996 is as follows:


<TABLE>
                                                September 26,        September 27,         September 28,
                                                     1998                 1997                  1996
                                                -------------        -------------         -------------
        <S>                                     <C>                  <C>                   <C>
        Current tax expense (benefit):
           Federal...........................   $           -        $     355,000         $     447,000
           State.............................          17,000              114,000               120,000
           Benefit of net operating loss
              carryforwards..................               -             (408,000)             (533,000)
                                                -------------        -------------         -------------

        Total current........................          17,000               61,000                34,000
                                                -------------        -------------         -------------

        Deferred tax expense (benefit)
        Federal..............................         187,000              514,000               606,000
        State................................          30,000              284,000            (2,605,000)
                                                -------------        -------------         -------------

        Total deferred.......................         217,000              798,000            (1,999,000)

        Tax asset valuation allowance........         (36,000)          (1,112,000)            2,278,000
                                                -------------        -------------         -------------

        Total tax (benefit) expense..........   $     198,000        $    (253,000)        $     313,000
                                                =============        =============         =============
</TABLE>


      SFAS 109 is an asset and liability  approach that requires the recognition
      of  deferred  tax  assets  and  liabilities  for the  expected  future tax
      consequences  of  events  that  have  been  recognized  in  the  Company's
      financial   statements   or  tax  returns.   In   estimating   future  tax
      consequences,  SFAS 109 generally  considers  expected future events other
      than enactments of changes in the tax law or rates.

      Certain  adjustments  were made to state deferred tax assets during fiscal
      1997 and are reflected in the state deferred tax expense.

      Deferred tax assets (liabilities), including temporary differences related
      to discontinued operations, consist of the following:


<TABLE>
                                                                  September 26,      September 27,
                                                                      1998               1997
                                                                  -------------      -------------
        <S>                                                       <C>                <C>
        Deferred tax assets:
           Net operating loss carryforwards....................   $   1,077,000      $   1,044,000
           Federal investment tax credits......................           8,000             27,000
           Vermont state manufacturers investment tax credit...       2,627,000          2,627,000
           Section 263A adjustment.............................           4,000             47,000
           Other reserves and temporary differences............         916,000            147,000
                                                                  -------------      -------------

           Gross deferred tax assets...........................       4,632,000          3,892,000

           Deferred tax asset valuation allowance..............      (2,355,000)        (2,391,000)

        Deferred tax liability:
           Depreciation........................................         (90,000)          (150,000)
                                                                  -------------      -------------

           Net deferred tax assets.............................   $   2,187,000      $   1,351,000
                                                                  =============      =============
</TABLE>

      At September 26, 1998,  the Company has net operating  loss  carryforwards
      and investment  tax credits for federal  income tax reporting  purposes of
      $2,512,000 and $8,000, respectively, which will expire between fiscal 1999
      and 2009. In addition, in November 1996, the Company received notification
      from the State of Vermont that it had approved a $4,041,000  manufacturers
      investment tax credit pertaining to certain fixed assets purchased between
      July 1, 1993 and June 30, 1996,  which will expire in 2005.  The resulting
      deferred  tax  asset,  which  is  substantially   offset  by  a  valuation
      allowance, is reflected in the above table net of the federal tax effect.

      Realization  of the net deferred  tax assets is  dependent  on  generating
      sufficient   taxable   income  prior  to  the   expiration   of  the  loss
      carryforwards.  During  fiscal  1997,  the  deferred  tax asset  valuation
      allowance was reduced by  $1,112,000,  based  primarily  upon estimates of
      future taxable  income.  Although  realization is not assured,  management
      believes  that the net deferred  tax asset  represents  management's  best
      estimate,  based upon the weight of available  evidence as  prescribed  in
      SFAS 109, of the amount which is more likely than not to be  realized.  If
      such evidence were to change,  based upon near-term  operating results and
      longer-term  projections,  the amount of the valuation  allowance recorded
      against the gross deferred tax asset may be decreased or increased.  Also,
      if certain  substantial  changes in the Company's  ownership should occur,
      there would be an annual  limitation  on the amount of loss  carryforwards
      which could be utilized, and restrictions on the utilization of investment
      tax credit carryforwards.

      A reconciliation for continuing  operations between the amount of reported
      income  tax  expense  (benefit)  and the  amount  computed  using the U.S.
      Federal  Statutory rate of 34% for fiscal 1998 and fiscal 1997 and 35% for
      fiscal 1996 is as follows:


<TABLE>
                                                    September 26,         September 27,         September 28,
                                                        1998                  1997                   1996
                                                    -------------         -------------         -------------

        <S>                                         <C>                   <C>                   <C>
        Tax at U.S. Federal Statutory rate.......   $    183,000          $     437,000         $     610,000
        Increase (decrease) in rates resulting from:
             Other nondeductible items...........          22,000                20,000                22,000
             State taxes, net of federal benefit.          42,000                73,000            (2,597,000)
             Deferred tax asset valuation
               allowance and other...............         (49,000)             (783,000)            2,278,000
                                                    -------------         -------------         -------------

        Tax at effective rates...................   $     198,000         $    (253,000)        $     313,000
                                                    =============         =============         =============
</TABLE>


6.   Discontinued Operations

     On  May  29, 1998,  the Company  announced   that it had adopted  a plan to
     discontinue  its  company-owned retail  store operations.  The  Company has
     closed  six of its retail stores as of September 26, 1998, and is  planning
     to close  the  remaining  five  stores in  the  first half of  fiscal 1999.
     Accordingly,  the retail  stores are  reported  as  discontinued operations
     for all periods presented.  Under generally accepted accounting principles,
     the  operating  results of such  operations  are being segregated  from the
     continuing  operations  and   reported  separately  on   the  statement  of
     operations.  A provision for anticipated  losses on discontinued operations
     through  disposal  date  is  based  on  management's best estimates  and is
     included in fiscal 1998.


     The  estimated  loss  on  disposal  of  the  retail  store   operations  is
     $1,259,000 (net of a tax benefit of $834,000). The pre-tax loss on disposal
     of $2,093,000 consists of an estimated  loss on disposal of the business of
    $1,692,000 and a provision  of $401,000 for anticipated  losses from May 29,
    1998 (the  measurement date) until disposal.  The loss on disposal  includes
    provisions for  estimated  lease termination costs,  write-off of  leasehold
    improvements  and other fixed  assets, severance and employee benefits.

     Net sales from the retail store operations were $3,591,000, $4,926,000  and
     $4,970,000 for the years ended  September 26, 1998,  September 27, 1997 and
     September  28, 1996,  respectively.  Net  proceeds from the  sale of retail
     assets totaled $118,000 in fiscal 1998.

     The  assets and  liabilities  of  the  discontinued  retail  operations  at
     September  26, 1998  are  reflected  as  a  net  current  liability  in the
     accompanying  consolidated  balance  sheet.  The  net  liabilities  of  the
     discontinued  operations  in  the  September 26, 1998 consolidated  balance
     sheet are summarized as follows:


<TABLE>
         <S>                                                                    <C>
         Current assets, net.................................................   $   97,000
         Fixed assets, net...................................................      564,000
         Deferred tax assets, net............................................      570,000
         Other long-term assets..............................................       51,000
         Less provision for losses on assets.................................     (643,000)
                                                                                ----------
         Net realizable value of assets from discontinued operations.........      639,000

         Estimated accrued costs on disposal of discontinued operations......     (817,000)

         Net accrued losses and other costs of discontinued operations, net..   $ (178,000)
                                                                                ========== 
</TABLE>


7.   Credit Facility

     The Company maintains a credit  facility (the "Credit Facility") with Fleet
     Bank - NH ("Fleet"). Borrowings are collateralized by substantially  all of
     the Company's assets.  During fiscal 1998,  the Company  amended its Credit
     Facility  and  increased  the limit of the  revolving  line of credit  from
     $6,000,000  to  $9,000,000  and  extended  the term to March 31,  2001.  In
     addition, the Company was also able to borrow up to $4,500,000 in term debt
     with a maturity of March 31, 2003.  Both the  revolving  line of credit and
     term debt  accrue  interest  daily and pay  interest  monthly,  in arrears.
     Principal  payments on the term debt of $75,000 per month will  commence on
     October 31, 1999.

     The  principal  amounts  outstanding  on the  revolving  line of  credit at
     September 26, 1998 and September 27, 1997 were  $5,150,000 and  $3,985,000,
     respectively.  The  outstanding  balance on the term debt at September  26,
     1998 was  $4,500,000.  The  proceeds  of  $4,500,000  were used to pay down
     $1,547,000 of outstanding facility and equipment term loans as well as fund
     working capital requirements.

     The interest  paid  on the  line  of credit and term debt  varies with  the
     prime and LIBOR interest rates. At September 26, 1998, the interest rate on
     $3,000,000 of the principal  amount  outstanding  on the revolving  line of
     credit was at the one-month LIBOR rate plus 250 basis points or 8.09%,  the
     interest  rate on  $1,500,000  of the line of credit  was at LIBOR plus 250
     basis points or 8.16%,  while the interest on the remaining  portion (equal
     to  $650,000)  was at the prime rate or 8.5%.  At September  26, 1998,  the
     interest rate on the $4,500,000 term debt was equal to LIBOR plus 275 basis
     points or 8.41%.

     The terms of the  Credit  Facility  also  provide  for the  maintenance  of
     specified  financial ratios and restrict certain transactions without prior
     bank  approval.  The  Company  was in  compliance with  these covenants  at
     September 26, 1998.

     On May 29, 1998, the Company  entered into a  standard  International  Swap
     Dealers  Association Inc.  interest rate swap agreement with Fleet National
     Bank to manage the interest rate risk associated with its Credit  Facility.
     The swap  agreement has a notional  amount of $6,000,000 and matures in May
     2001.  The  effect  of the swap  agreement  is to limit the  interest  rate
     exposure  to a fixed  rate of 5.84% (versus  the  30-day  LIBOR  rate).  In
     accordance with the agreement and on a monthly basis,  interest  expense is
     calculated  based on the floating  30-day LIBOR rate and the fixed rate. If
     interest  expense as  calculated is greater based on the 30-day LIBOR rate,
     Fleet National Bank pays the difference to the Company; if interest expense
     as  calculated  is greater  based on the fixed rate,  the Company  pays the
     difference to Fleet National  Bank. For the year ended  September 26, 1998,
     interest  expense  was  not  materially  impacted  by the  swap  agreement.
     Depending on  fluctuations  in the LIBOR rate, the Company's  interest rate
     exposure and its related  impact on interest  expense and net cash flow may
     increase or decrease. The Company is exposed to credit loss in the event of
     nonperformance  by  the  other  party  to  the  swap  agreement;   however,
     nonperformance is not anticipated.

     The fair value of the  interest rate swap is the estimated amount  that the
     Company would  receive or pay to  terminate the agreement  at the reporting
     date, taking into account current interest rates and  the credit worthiness
     of the counterparty.  At September 26, 1998, the Company estimates it would
     have paid $68,000 to terminate the agreement.

8.     Long-term Debt
<TABLE>
                                                                     September 26,      September 27,
                                                                         1998               1997
                                                                     -------------      -------------

       <S>                                                           <C>                <C>
       Fleet line of credit (Note 7)..............................   $   5,150,000      $   3,985,000
       Fleet term debt  (Note 7)  ................................       4,500,000                  -
       Facility and Equipment Term Loans .........................         195,000          2,100,000
       Central Vermont Economic Development Corporation Debenture.         459,000            532,000
       Vermont Economic Development Authority Promissory Note.....          93,000            138,000
       Computer Equipment Installment Loans.......................           2,000             73,000
       Service Vehicle Installment Loans..........................          41,000             68,000
                                                                     -------------      -------------
                                                                        10,440,000          6,896,000
       Less current portion.......................................         249,000            943,000
                                                                     -------------      -------------
                                                                     $  10,191,000      $   5,953,000
                                                                     =============      =============
</TABLE>

        Facility and Equipment Term Loans
        As part of  the Credit  Facility, the  Company has financed  fixed asset
      purchases under five term loans which are collateralized by a senior  lien
      on substantially all of the Company's assets and by a security interest in
      the fixed assets for which the  borrowings  are made. The interest rate on
      all term  loans  under the  credit  facility  is equal to the lesser of 25
      basis points above  Fleet's  variable  base rate or 275 basis points above
      the LIBOR rate for  maturities of up to one year.  Four of these loans out
      of five were paid down in fiscal  1998 with the  proceeds  of the new term
      debt.  The remaining  facility and  equipment  loan matures on October 15,
      2000 and has monthly  installments  of principal and interest  payments of
      approximately  $9,000.  At September 26, 1998, the remaining  facility and
      equipment loan bore interest at 8.38%.

        Central Vermont Economic Development Corporation Debenture
        The debenture from the Central Vermont Economic Development  Corporation
      (CVEDC) is  guaranteed  by the U.S.  Small  Business  Administration.  The
      debenture  matures on October 1, 2003 and requires equal monthly principal
      and interest payments of approximately $8,500 and carries a fixed interest
      rate of 5.812%.  The debenture is secured by a secondary security interest
      in the related fixed assets and is guaranteed by the majority  stockholder
      of the Company.  Additional guarantees will be required of any stockholder
      obtaining more than 20% ownership of the Company.

        Vermont Economic Development Authority Promissory Note
        The Vermont Economic Development Authority promissory note is payable in
      monthly principal and interest  installments of approximately  $4,300 over
      seven years, with an interest rate of 5.5%. The note matures on August 11,
      2000 and is collateralized by a secondary security interest in the related
      fixed  assets. The Company may not pay any dividends  with respect  to its
      capital stock, whether in cash or in stock, without the prior  approval of
      the Vermont Economic Development Authority.  The  note contains  covenants
      related  to  restrictions  on  prepayments  of  certain  portions  of  the
      Company's  remaining   outstanding debt  as  defined  in   the  underlying
      agreement. The Company was in compliance with these covenants at September
      26, 1998.

        Computer Equipment Installment Loans
        The computer equipment installment loan notes bear interest at 8.69% and
      require monthly  installments  of principal and interest of  approximately
      $700 through December 1998.

        Service Vehicle Installment Loans
        The  service  vehicle  installment  loans  represent  several  loans  to
      financing  institutions  for the purchase of service  vehicles.  The notes
      bear  interest  at a rate of 4.8%  and  require  monthly  installments  of
      principal and interest  totaling  approximately  $2,500  through  February
      2000.

        Maturities
        Maturities  of  long-term  debt for  years  subsequent  to September 26,
        1998 are as follows:

                        Fiscal Year
                        -----------
                           1999.........   $    249,000
                           2000.........      1,133,000
                           2001.........      6,144,000
                           2002.........        992,000
                           2003.........        997,000
                           Thereafter...        925,000
                                           ------------
                                           $ 10,440,000
                                           ============

9.   Treasury Stock

     On September 4, 1998, the Board of Directors authorized  the repurchase, at
     management's  discretion,  of up to $500,000 worth of outstanding shares of
     the Company's  common stock at market  prices.  At September 26, 1998,  the
     Company had repurchased 7,350 shares for $37,000.

10.   Employee Compensation Plans

        Stock Option Plans
        Prior to the  establishment  on September 21, 1993 of the employee stock
      option  plan (the  "1993  Plan"),  the  Company  granted  to  certain  key
      management employees,  individual non-qualified stock option agreements to
      purchase shares of the Company's common stock. All such options  presently
      outstanding are fully vested and had an original expiration date after the
      fifth  anniversary  following  the date of grant or earlier if  employment
      terminates.  Effective  July 26, 1996, the term of 141,440 of such options
      was extended for an  additional  five years.  The exercise  price of these
      options  exceeded the fair market value of the common stock at the date of
      the extension.  At September 26, 1998,  141,440  options were  outstanding
      under these individual agreements.

        The  1993  Plan  provides  for  the  granting  of  both   incentive  and
      non-qualified stock options,  with an aggregate number of 75,000 shares of
      common stock to be made available under the 1993 Plan.  Effective July 26,
      1996, the total  number of  shares of  authorized  common stock to be made
      available  under the 1993 Plan was increased to 275,000.  The option price
      for each  incentive  stock  option  shall not be less than the fair market
      value  per  share  of  common  stock on the date of  grant,  with  certain
      provisions  which  increase  the option  price to 110% of the fair  market
      value of the  common  stock if the  grantee  owns in  excess of 10% of the
      Company's  common  stock at the date of grant.  The option  price for each
      non-qualified  stock  option shall not be less than 85% of the fair market
      value of the  common  stock at the date of grant.  Options  under the Plan
      become exercisable over periods  determined by the Board of Directors.  At
      September 26, 1998 and September 27, 1997,  options for 66,631 and 158,204
      shares  of  common  stock  were   available  for  grant  under  the  plan,
      respectively.

          Option activity is summarized as follows:


<TABLE>
                                              Number of                          Weighted-average
                                                Shares        Option Price        Exercise Price
                                              ---------      --------------      ----------------
       <S>                                      <C>          <C>                 <C>
       Outstanding at October 1, 1995           314,389      $    2.55-8.50      $           6.67
          Granted                                18,400           6.25-8.50                  7.30
          Exercised                                   -                   -                     -
          Canceled                              (16,627)          8.02-8.50                  8.16
                                              ---------

       Outstanding at September 28, 1996        316,162           2.55-8.50                  6.63
          Granted                                46,000         6.125-9.625                  6.96
          Exercised                             (95,722)         2.55-6.875                  3.66
          Canceled                               (8,200)               8.50                  8.50
                                              ---------


      Outstanding at September 27, 1997         258,240          6.00-9.625                  7.73
          Granted                               100,834         6.375-10.00                  9.00
          Exercised                                   -                   -                     -
          Canceled                               (9,261)           6.25-8.5                  7.60
                                              ---------

       Outstanding at September 26, 1998        349,813      $   6.00-10.00      $           8.10
                                              =========

       Exercisable at September 26, 1998        221,292      $   6.00-9.625      $           7.75
                                              =========


</TABLE>


                                Options outstanding     Options exercisable
                                -------------------     -------------------
                Number          Weighted    Weighted   Number           Weighted
                outstanding at  average     average    exercisable at   average
Range of        September 26,   remaining   exercise   September 26,    exercise
exercise price  1998            (years)     price      1998             price
- --------------  --------------  ---------   ---------  --------------   --------
$  6.00 - 6.63      57,762         6        $  6.23        26,750       $  6.08
   7.00 - 7.50      36,143         8           7.06        24,000          7.04
          8.02     141,444         5           8.02       141,444          8.02
          8.50      38,464         6           8.50        27,598          8.50
    9.63-10.00      76,000         9           9.97         1,500          9.63
                --------------                         --------------
                   349,813                                221,292
                ==============                         ==============



        Employee Stock Purchase Plan
        On September 21, 1993, the Company  approved the adoption of an Employee
      Stock  Purchase Plan (the "Purchase  Plan").  Under the Purchase Plan, the
      Company  reserved  75,000  shares of common stock for purchase by eligible
      employees.  The Purchase Plan provides for five annual offerings of 15,000
      shares of common stock per offering,  plus any unissued  shares from prior
      fiscal  years.  Each  participating  employee has the option to purchase a
      maximum  number  of  shares  equal to 10% of the  participant's  base pay,
      divided  by 85% of the  market  value of the  common  stock at such  time,
      subject to a pro rata reduction of shares if the annual aggregate  maximum
      number of shares offered by the Company would otherwise be exceeded.

        On October 5, 1998, the Company registered on Form S-8 the 1998 Employee
      Stock  Purchase  Plan.  Under this plan,  eligible  employees may purchase
      shares of the Company's common stock, subject to certain  limitations,  at
      not  less  than  85  percent  of the  lower  of the  beginning  or  ending
      withholding  period fair market  value as defined in the plan.  A total of
      150,000  shares of common stock have been reserved for issuance  under the
      plan.  There are two six month  withholding  periods in each fiscal  year,
      with the first withholding period starting on September 27, 1998.

          The  Company  has  chosen  to  continue  to  account  for  stock-based
      compensation  using the  intrinsic  value method  prescribed by Accounting
      Principles   Board   Opinion  No.  25  "Accounting  for  Stock  Issued  to
      Employees".  Accordingly, no compensation expense was recognized under the
      Plan for  employees  during fiscal 1998,  fiscal 1997 or fiscal 1996.  The
      Company  has  adopted  the  disclosure-only   provision  of  Statement  of
      Accounting  Standards  No. 123 "Accounting  for Stock Based  Compensation"
      ("SFAS 123").  Had  compensation  cost been  determined  based on the fair
      value of options  granted to employees at the grant date  consistent  with
      the  provisions  of SFAS No. 123, the  Company's net income and net income
      per share for the years ended  September 26, 1998,  September 27, 1997 and
      September 28, 1996 would have decreased to the pro forma amounts indicated
      below:


<TABLE>
                                                        Fiscal 1998       Fiscal 1997       Fiscal 1996
                                                        -----------       -----------       -----------
<S>                                                     <C>               <C>               <C>
Net income (loss)                     As reported       $    (1,216)      $     1,325       $     1,262
                                      Pro forma              (1,336)            1,219             1,237

Diluted net income (loss) per share   As reported             (0.34)             0.38              0.37
                                      Pro forma               (0.38)             0.35              0.36
</TABLE>

          The fair value of  each stock option under the 1993 Plan is  estimated
      on the date of the grant using the Black-Scholes option-pricing model with
      the following  assumptions: an  expected life of  7 years,  6 years and  6
      years in  fiscal 1998, 1997 and 1996, respectively;  an average volatility
      of 64%, 67%, and  67% for fiscal  1998,  1997, and  1996  respectively; no
      dividend  yield; and  a risk-free interest rate of 4.56%, 6.11%  and 6.24%
      for fiscal 1998,  1997 and 1996 grants, respectively.

          The fair value of the employees'  purchase  rights was estimated using
      the  Black-Scholes  model with the following  assumptions for fiscal 1998,
      1997 and 1996: an expected life of one year;  expected  volatility of 64%,
      67%, and 67% respectively;  and a risk-free  interest rate of 4.59%; 5.51%
      and 5.66%, respectively. The weighted average fair value of those purchase
      rights  granted in fiscal  1998,  fiscal  1997 and fiscal  1996 was $1.98,
      $2.79 and $2.35 respectively.

11.  Defined Contribution Plan

     The Company has a defined contribution plan which meets the requirements of
section 401(k) of the Internal  Revenue Code. All employees of the  Company with
one  year or more  of  service  who are at  least  twenty-one  years  of age are
eligible  to  participate  in the plan.  The plan  allows  employees  to defer a
portion of their salary on a pre-tax  basis and the Company  contributes  50% of
amounts contributed by employees up to 5% of their salary. Company contributions
to the plan  amounted  to  $160,000,  $96,000,  and  $73,000 for the years ended
September 26, 1998, September 27, 1997 and September 28, 1996, respectively.

12.  Loans to Officers

     During  fiscal  1998 and  fiscal  1997,  the Company  delivered  to certain
     executive officers promissory notes in the principal amount of $178,000 and
     $55,000,  respectively.  Interest  accrues on the unpaid  principal  at the
     prime rate as reported in the Wall Street  Journal and is payable  upon the
     maturity  of the  note.  During  fiscal  1998,  the  prime  rate  was  8.5%
     throughout  the year.  All notes  outstanding  at  September  26,  1998 are
     expected to be repaid to the Company  during  fiscal  1999.  The balance on
     these notes,  including $7,000 of accrued  interest,  at September 26, 1998
     was $185,000.  At September 27, 1997,  the balance on loans to officers was
     $57,000, including $2,000 of accrued interest.

13.   Commitments, Lease Contingencies and Contingent Liabilities

      Leases
      The Company leases office and retail space,  production,  distribution and
      service  facilities  and certain  equipment  under various  non-cancelable
      operating  leases,  with terms  ranging  from one to ten  years.  Property
      leases normally require payment of a minimum annual rental plus a pro-rata
      share of certain landlord operating expenses. Total rent expense under all
      operating leases  was $1,599,000, $1,376,000 ,and $991,000 in fiscal 1998,
      1997 and 1996,  respectively (net of sublease income of $67,000,  $54,000,
      and $33,000 in fiscal 1998, 1997 and 1996, respectively).

      The Company has entered  into a capital  lease,  primarily  for loaner and
      office equipment. At the end of the lease term, the Company has the option
      to either buy the  equipment  at fair market value or renew the lease on a
      year-to-year  basis.  Minimum  future  lease  payments  (net of  committed
      sublease  agreements of $121,000 for fiscal year 1999,  $38,000 for fiscal
      year 2000, $33,000 for fiscal year 2001, and $11,000 for fiscal year 2002)
      under  non-cancelable  operating  leases  and  capital  leases,  for years
      subsequent to September 26, 1998 are as follows:


<TABLE>
            Fiscal Year                       Operating Leases       Capital Lease
            -----------                       ----------------       -------------
            <S>                               <C>                    <C>
            1999...........................   $      1,240,000       $      12,000
            2000...........................          1,146,000                   -
            2001...........................          1,074,000                   -
            2002...........................            746,000                   -
            2003...........................            165,000                   -
           Thereafter......................          2,280,000                   -
                                              ----------------       -------------
        Total minimum lease payments.......   $      6,651,000              12,000
                                              ================
        Less amount representing interest..                                      -
                                                                     -------------
        Present value of  obligations under
          capital lease ...................                          $      12,000
                                                                     =============
</TABLE>


14.   Earnings per share

      The following table  illustrates the  reconciliation  of the numerator and
      denominator  of  basic  and  diluted  income  per  share  from  continuing
      operations computations as required by SFAS No. 128 (dollars in thousands,
      except share and per share data):


<TABLE>
                                                                                           Year ended
                                                                       -----------------------------------------------------
                                                                       September 26,       September 27,       September 28,
                                                                            1998                1997               1996
                                                                       -------------       -------------       -------------
<S>                                                                    <C>                 <C>                 <C>
Numerator - basic and diluted earnings per share:
Net income from continuing operations...............................   $         340       $       1,539       $       1,429
                                                                       =============       =============       =============
Denominator:
Basic earnings per share - weighted average shares outstanding......       3,530,657           3,433,929           3,399,795
Effect of dilutive securities - employee stock options..............           8,574              34,003              27,815
                                                                       -------------       -------------       -------------
Diluted earnings per share - Weighted average shares outstanding....       3,539,231           3,467,932           3,427,610
                                                                       =============       =============       =============
Basic earnings per share............................................   $        0.10       $        0.45       $        0.42
Diluted earnings per share..........................................   $        0.10       $        0.44       $        0.42
</TABLE>


      During fiscal 1998 options  to purchase 341,239 shares of common  stock at
      exercise prices ranging from $6 to $10 per share were outstanding but were
      not included in the  computation of diluted  income per share  because the
      options' exercise price was  greater than  the market  price of the common
      shares.  These options were still outstanding at September 26, 1998. 


<PAGE>


                 Schedule II - Valuation and Qualifying Accounts
                           for the fiscal years ended
         September 26, 1998, September 27, 1997, and September 28, 1996


<TABLE>
                                                             Additions
                                             ------------------------------------------
                                              Balance at      Charged to     Charged to               
                                             Beginning of     Costs and       Other                         Balance at 
Description                                     Period        Expenses       Accounts       Deductions     End of Period
- ------------------------------------------   ------------    -----------     ----------     ----------     -------------

<S>                                          <C>             <C>             <C>            <C>            <C>
Allowance for doubtful accounts:
   Fiscal 1998............................   $    116,000    $   577,000     $        -     $  315,000     $     378,000
   Fiscal 1997............................   $     80,000    $   171,000     $        -     $  135,000     $     116,000
   Fiscal 1996............................   $     63,000    $   156,000     $        -     $  139,000     $      80,000

Deferred tax asset valuation allowance:
   Fiscal 1998............................   $  2,391,000    $         -     $        -    $    36,000     $   2,355,000
   Fiscal 1997............................   $  3,503,000    $         -     $        -    $ 1,112,000     $   2,391,000
   Fiscal 1996............................   $  1,225,000    $ 2,605,000     $        -    $   327,000     $   3,503,000
</TABLE>



Vermont Economic Development Authority
58 East State Street
Montpelier, VT 05602

August 25, 1998

Robert Britt, Chief Financial Officer
Green Mountain Coffee Roasters
33 Coffee Lane
Waterbury, VT 05676-1529

RE: Vermont Economic Development Authority Loan - Covenant Amendment

Dear Bob:

Jo Bradley  has referred your August 14, 1998 letter to me, in which you request
a change to Section 14(e) of the August 11. 1993 Loan Agreement between VEDA and
GMCR    concerning    the   company's   ability    to   make   loans   to    its
stockholders/officers/directors.  After  reviewing your letter  and  the  recent
financial performance and condition of GMCR, as well as GMCR's fine loan history
with  VEDA, the Authority  hereby  agrees to  amend the  Loan Agreement for  the
fiscal year ending September 26, 1998 and thereafter to eliminate Section 14(e).
Hopefully  this will provide the company  and certain of its key  employees with
additional financial flexibility to manage their affairs.

If you have any questions, please do not hesitate to contact me.

Sincerely,

/s/ Steven J. Greenfield
Deputy Manager



                           GREEN MOUNTAIN COFFEE, INC.
                        1998 EMPLOYEE STOCK PURCHASE PLAN



Article 1 - Purpose.

         This 1998  Employee  Stock  Purchase  Plan (the  "Plan") is intended to
encourage  stock ownership by all eligible  employees of Green Mountain  Coffee,
Inc. (the "Company"), a Delaware corporation, and its participating subsidiaries
(as  defined in Article  17) so that they may share in the growth of the Company
by acquiring or increasing their proprietary  interest in the Company.  The Plan
is  designed  to  encourage  eligible  employees  to remain in the employ of the
Company and its participating  subsidiaries.  The Plan is intended to constitute
an "employee  stock  purchase  plan" within the meaning of Section 423(b) of the
Internal Revenue Code of 1986, as amended (the "Code").

Article 2 - Administration of the Plan.

         The Compensation  Committee of the Board of Directors (the "Committee")
will administer the Plan. The  interpretation  and construction by the Committee
of any  provisions of the Plan or of any option granted under it shall be final,
unless  otherwise  determined by the Board of Directors.  The Committee may from
time to time adopt such rules and  regulations  for  carrying out the Plan as it
may deem best,  provided that any such rules and regulations shall be applied on
a uniform  basis to all  employees  under  the  Plan.  No member of the Board of
Directors or the Committee shall be liable for any action or determination  made
in good faith with respect to the Plan or any option granted under it.

         Notwithstanding  the  foregoing,  the Board of  Directors  shall at all
times  retain  the  power to  administer  this  Plan.  In such  event,  the word
"Committee" wherever used herein shall be deemed to mean the Board of Directors.

Article 3 - Eligible Employees.

         All employees of the Company or any of its  participating  subsidiaries
who have completed 30 days of employment and whose customary  employment is more
than 20 hours per week shall be  eligible to receive  options  under the Plan to
purchase common stock of the Company,  and all eligible employees shall have the
same rights and privileges hereunder.  Persons who are eligible employees on the
first business day of any Payment Period (as defined in Article 5) shall receive
their options as of such day.  Persons who become  eligible  employees after any
date on which options are granted under the Plan shall be granted options on the
first day of the next succeeding  Payment Period on which options are granted to
eligible  employees  under  the Plan.  Directors  who are not  employees  of the
Company  shall not be eligible to receive  options under this Plan. In no event,
however,  may an  employee  be granted an option if such  employee,  immediately
after the option was granted,  would be treated as owning stock  possessing five
percent (5%) or more of the total combined  voting power or value of all classes
of stock of the Company or of any parent corporation or subsidiary  corporation,
as the terms "parent  corporation"  and "subsidiary  corporation" are defined in
Section 424(e) and (f) of the Code. For purposes of determining  stock ownership
under this paragraph,  the rules of Section 424(d) of the Code shall apply,  and
stock which the employee may purchase under outstanding options shall be treated
as stock owned by the employee.

Article 4 - Stock Subject to the Plan.

         The stock  subject to the options under the Plan shall be shares of the
Company's  authorized but unissued common stock,  par value $0.10 per share (the
"Common Stock"), or shares of Common Stock reacquired by the Company,  including
shares purchased in the open market. The aggregate number of shares which may be
issued  pursuant to the Plan is 150,000,  subject to  adjustment  as provided in
Article 12. If any option  granted  under the Plan shall expire or terminate for
any reason  without  having been exercised in full or shall cease for any reason
to be exercisable in whole or in part, the  unpurchased  shares subject  thereto
shall again be available under the Plan.

Article 5 - Payment Period and Stock Options.

         The Payment  Periods  shall  consist of the first half of the Company's
fiscal year and the second half of the Company's  fiscal year. The first Payment
Period will be the first half of the Company's 1999 fiscal year.

         Subject  to the  limitations  set forth in the last  paragraph  of this
Article 5, twice each year,  on the first  business day of each Payment  Period,
the Company will grant to each eligible  employee who is then a  participant  in
the Plan an option to purchase on the last day of such  Payment  Period,  at the
Option Price hereinafter  provided for, the number of shares provided in Article
6, on condition that such employee  remains  eligible to participate in the Plan
throughout  the  remainder  of such Payment  Period.  The  participant  shall be
entitled  to  exercise  the  option  so  granted  only  to  the  extent  of  the
participant's  accumulated  payroll  deductions  on the last day of such Payment
Period.  The Option Price per share for each Payment  Period shall be the lesser
of (i) 85% of the average market price of the Common Stock on the first business
day of the Payment Period and (ii) 85% of the average market price of the Common
Stock on the last business day of the Payment Period, in either event rounded up
to avoid  fractions of a dollar  other than 1/4,  1/2, and 3/4. The Option Price
shall be subject to adjustment as provided in Article 12.

         For purposes of the Plan,  the term "average  market price" on any date
means (i) the  average  (on that  date) of the high and low prices of the Common
Stock on the principal national securities exchange on which the Common Stock is
traded, if the Common Stock is then traded on a national securities exchange; or
(ii) the last  reported  sale price (on that  date) of the  Common  Stock on the
Nasdaq  National  Market,  if the Common  Stock is not then traded on a national
securities  exchange;  or (iii) the average of the closing bid and asked  prices
last   quoted  (on  that  date)  by  an   established   quotation   service  for
over-the-counter  securities,  if the Common Stock is not reported on the Nasdaq
National Market;  or (iv) if the Common Stock is not publicly  traded,  the fair
market value of the Common Stock as  determined  by the  Committee  after taking
into  consideration all factors which it deems appropriate,  including,  without
limitation,  recent  sale and  offer  prices  of the  Common  Stock  in  private
transactions negotiated at arm's length.

         For purposes of the Plan,  the term "business day" means a day on which
there is trading on the Nasdaq  National Market or the  aforementioned  national
securities   exchange,   whichever  is  applicable  pursuant  to  the  preceding
paragraph, and if neither is applicable, a day that is not a Saturday, Sunday or
legal holiday in Vermont.

         No employee  shall be granted an option  which  permits the  employee's
right to  purchase  stock  under the Plan,  and under all other  Section  423(b)
employee  stock  purchase  plans of the  Company  and any  parent or  subsidiary
corporations,  to accrue at a rate which exceeds $25,000 of fair market value of
such  stock  (determined  on the date or dates  that  options on such stock were
granted) for each calendar year in which such option is outstanding at any time.
The  purpose of the  limitation  in the  preceding  sentence  is to comply  with
Section  423(b)(8)  of  the  Code.  If  the  participant's  accumulated  payroll
deductions  on the last day of the Payment  Period  would  otherwise  enable the
participant  to  purchase  Common  Stock  in  excess  of the  Section  423(b)(8)
limitation  described  in  this  paragraph,  the  excess  of the  amount  of the
accumulated  payroll  deductions over the aggregate purchase price of the shares
actually purchased shall be promptly refunded to the participant by the Company,
without interest.

Article 6 - Exercise of Option.

         Subject to the  limitations  in Article 16, each eligible  employee who
continues to be a  participant  in the Plan on the last day of a Payment  Period
shall be deemed to have  exercised  his or her  option on such date and shall be
deemed to have  purchased  from the Company such number of full shares of Common
Stock  reserved  for the  purpose of the Plan as the  participant's  accumulated
payroll deductions on such date will pay for at the Option Price, subject to the
Section 423(b)(8)  limitation described in Article 5. In no event may any option
be  exercisable  later  than 27  months  after  the  date of its  grant.  If the
individual is not a participant on the last day of a Payment Period,  then he or
she shall not be  entitled to  exercise  his or her option.  Only full shares of
Common  Stock  may be  purchased  under  the  Plan.  Unused  payroll  deductions
remaining in a participant's account at the end of a Payment Period by reason of
the  inability  to purchase a fractional  share shall be carried  forward to the
next Payment Period.

Article 7 - Authorization for Entering the Plan.

         An  employee  may elect to enter the Plan by filling  out,  signing and
delivering to the Company an authorization:

         A.  Stating the percentage to be deducted regularly from the employee's
 pay;
         B.  Authorizing the  purchase of stock for the employee in each Payment
Period in  accordance  with the terms of the Plan; and
         C.  Specifying the exact name or names in which stock purchased for the
employee is to be issued as provided under Article 11 hereof.

Such  authorization  must be received by the Company at least ten business  days
before the first day of the next succeeding Payment Period and shall take effect
only if the employee is an eligible  employee on the first  business day of such
Payment Period.

         Unless a participant  files a new  authorization  or withdraws from the
Plan, the deductions and purchases under the  authorization  the participant has
on file  under the Plan will  continue  from one  Payment  Period to  succeeding
Payment Periods as long as the Plan remains in effect.

         The Company will accumulate and hold for each participant's account the
amounts deducted from his or her pay. No interest will be paid on these amounts.

Article 8 - Maximum Amount of Payroll Deductions.

         An employee may authorize payroll deductions in an amount (expressed as
a whole percentage) not less than one percent (1%) but not more than ten percent
(10%) of the employee's total compensation, including base pay or salary and any
overtime, bonuses or commissions.

Article 9 - Change in Payroll Deductions.

         Deductions may not be increased or decreased  during a Payment  Period.
However, a participant may withdraw in full from the Plan.

Article 10 - Withdrawal from the Plan.

         An employee  may  withdraw  from the Plan (in whole but not in part) at
any time prior to the last day of a Payment  Period by  delivering  a withdrawal
notice to the Company, in which case the Company will promptly refund the entire
balance of the employee's deductions not previously used to purchase stock under
the Plan.

         To re-enter the Plan,  an employee who has  previously  withdrawn  must
file a new  authorization at least ten business days before the first day of the
next Payment  Period in which he or she wishes to  participate.  The  employee's
re-entry  into the Plan  becomes  effective  at the  beginning  of such  Payment
Period,  provided that he or she is an eligible  employee on the first  business
day of the Payment Period.

Article 11 - Issuance of Stock.

         Certificates  for stock  issued to  participants  shall be delivered as
soon as practicable  after each Payment Period by the Company's  transfer agent,
except as provided in Section 16.

         Stock  purchased under the Plan shall be issued only in the name of the
participant,  or if the participant's authorization so specifies, in the name of
the  participant and another person of legal age as joint tenants with rights of
survivorship.

Article 12 - Adjustments.

         Upon  the  happening  of any  of  the  following  described  events,  a
participant's  rights under options  granted under the Plan shall be adjusted as
hereinafter provided:

         A. In the event that the shares of Common Stock shall be  subdivided or
combined  into  a  greater  or  smaller   number  of  shares,   or  if,  upon  a
reorganization,  split-up,  liquidation,  recapitalization  or the  like  of the
Company,  the shares of Common Stock shall be exchanged for other  securities of
the  Company,  each  participant  shall be entitled,  subject to the  conditions
herein  stated,  to purchase  such number of shares of Common Stock or amount of
other securities of the Company as were exchangeable for the number of shares of
Common Stock that such  participant  would have been entitled to purchase except
for such action,  and appropriate  adjustments shall be made in the Option Price
per share to reflect such subdivision, combination or exchange; and

         B. In the event the  Company  shall  issue any of its shares as a stock
dividend upon or with respect to the shares of stock of the class which shall at
the time be subject to option  hereunder,  each participant upon exercising such
an option shall be entitled to receive  (for the  purchase  price paid upon such
exercise) the shares as to which the participant is exercising his or her option
and, in addition thereto (at no additional  cost),  such number of shares of the
class or classes in which such stock  dividend  or  dividends  were  declared or
paid, and such amount of cash in lieu of fractional  shares,  as is equal to the
number of shares  thereof and the amount of cash in lieu of  fractional  shares,
respectively,  which the participant  would have received if the participant had
been the holder of the shares as to which the  participant  is exercising his or
her option at all times  between the date of the granting of such option and the
date of its exercise.

         Upon the  happening  of any of the  foregoing  events,  the  class  and
aggregate  number of shares set forth in Article 4 hereof  which are  subject to
options  which have been or may be granted  under the Plan and the Option  Price
shall  also be  appropriately  adjusted  to  reflect  the  events  specified  in
paragraphs A. and B. above.  Notwithstanding the foregoing, any adjustments made
pursuant to paragraphs A. or B. shall be made only after the Committee, based on
advice of counsel for the Company,  determines  whether such  adjustments  would
constitute  a  "modification"  (as that term is defined  in  Section  424 of the
Code). If the Committee  determines  that such  adjustments  would  constitute a
modification, it may refrain from making such adjustments.

         If the Company is to be consolidated with or acquired by another entity
in a  merger,  a sale of all or  substantially  all of the  Company's  assets or
otherwise  (an  "Acquisition"),  the  Committee or the board of directors of any
entity assuming the obligations of the Company hereunder (the "Successor Board")
shall,  with respect to options then outstanding under the Plan, either (i) make
appropriate  provision for the continuation of such options by arranging for the
substitution  on an equitable  basis for the shares then subject to such options
either (a) the consideration  payable with respect to the outstanding  shares of
the Common Stock in connection with the Acquisition,  (b) shares of stock of the
successor  corporation,  or a parent or subsidiary of such  corporation,  or (c)
such other securities as the Successor Board deems appropriate,  the fair market
value of which shall not  materially  exceed the fair market value of the shares
of Common Stock subject to such options  immediately  preceding the Acquisition;
or (ii)  terminate  each  participant's  options in exchange  for a cash payment
equal to the excess of (a) the fair market value on the date of the Acquisition,
of the  number  of shares of Common  Stock  that the  participant's  accumulated
payroll  deductions  as of the date of the  Acquisition  could  purchase,  at an
option price  determined  with  reference  only to the first business day of the
applicable  Payment  Period  and  subject  to the  Code  Section  423(b)(8)  and
fractional-share  limitations  on the  amount  of stock a  participant  would be
entitled to purchase,  over (b) the result of multiplying  such number of shares
by such option price.

         The Committee or Successor  Board shall determine the adjustments to be
made under this Article 12, and its determination shall be conclusive.

Article 13 - No Transfer or Assignment of Employee's Rights.

         An employee's  rights under the Plan are the  employee's  alone and may
not be transferred or assigned to, or availed of by, any other person other than
by will or the laws of descent and  distribution.  Any option  granted under the
Plan to an employee may be exercised,  during the employee's  lifetime,  only by
the employee.

Article 14 - Termination of Employee's Rights.

         Whenever a  participant  ceases to be an eligible  employee  because of
retirement,   voluntary  or  involuntary   termination,   resignation,   layoff,
discharge, death or for any other reason, his or her rights under the Plan shall
immediately terminate,  and the Company shall promptly refund, without interest,
the  entire  balance of his or her  payroll  deduction  account  under the Plan.
Notwithstanding   the  foregoing,   eligible  employment  shall  be  treated  as
continuing  intact while a participant is on military leave, sick leave or other
bona  fide  leave  of  absence,  for  up to 90  days,  or  for  so  long  as the
participant's  right to  re-employment  is  guaranteed  either by  statute or by
contract, if longer than 90 days.

         If a  participant's  payroll  deductions  are  interrupted by any legal
process, a withdrawal notice will be considered as having been received from the
participant on the day the interruption occurs.

Article 15 - Termination and Amendments to Plan.

         Unless terminated sooner as provided below, the Plan shall terminate on
September  30, 2008.  The Plan may be  terminated  at any time by the  Company's
Board  of  Directors  but  such  termination   shall  not  affect  options  then
outstanding  under  the  Plan.  It  will  terminate  in  any  case  when  all or
substantially  all of the unissued  shares of stock reserved for the purposes of
the Plan have been  purchased.  If at any time shares of stock  reserved for the
purpose of the Plan remain  available for purchase but not in sufficient  number
to satisfy all then unfilled purchase  requirements,  the available shares shall
be  apportioned  among  participants  in  proportion  to the  amount of  payroll
deductions  accumulated on behalf of each  participant  that would  otherwise be
used to purchase stock, and the Plan shall  terminate.  Upon such termination or
any other  termination of the Plan, all payroll  deductions not used to purchase
stock will be refunded, without interest.

         The  Committee  or the Board of  Directors  may from time to time adopt
amendments to the Plan provided that,  without the approval of the  stockholders
of the Company,  no amendment may (i)  materially  increase the number of shares
that may be issued under the Plan;  (ii) change the class of employees  eligible
to  receive  options  under the Plan,  if such  action  would be  treated as the
adoption  of a new plan for  purposes  of Section  423(b) of the Code;  or (iii)
cause the provisions of Section 16(b) of the Securities  Exchange Act of 1934 to
become inapplicable to the Plan.

Article 16 - Restrictions on the Exercise of Options.

         The other provisions of this Plan notwithstanding:

         A. This Plan shall terminate if the  stockholders of the Company do not
approve  it within  12 months  after  its  adoption  by the Board of  Directors.
Certificates  representing  shares  issuable upon the exercise of options before
stockholder  approval  will be retained by the  Company  until the  stockholders
approve the Plan. If the  stockholders  do not approve the Plan the Company will
issue no shares  under the Plan,  and it will return to the  participants  their
accumulated payroll deductions.

         B. The Committee, in its sole discretion, may require as a condition to
the  exercise of options  that the  underlying  shares be  registered  under the
Securities  Act of 1933,  as  amended,  and that all  other  legal  requirements
necessary,  or  in  the  Committee's  opinion,   desirable  from  the  Company's
standpoint, to the exercise of the options be satisfied or waived.

Article 17 - Participating Subsidiaries.

         The term  "participating  subsidiary"  shall mean any present or future
subsidiary  of the  Company,  as that term is defined  in Section  424(f) of the
Code,  which  is  designated  from  time to time by the  Board of  Directors  to
participate  in the Plan.  The Board of  Directors  shall have the power to make
such designation before or after the Plan is approved by the stockholders.

Article 18 - Optionees Not Stockholders.

         Neither the  granting of an option to an  employee  nor the  deductions
from his or her pay shall  constitute  such employee a stockholder of the shares
covered by an option  until such  shares  have been  actually  purchased  by the
employee.

Article 19 - Application of Funds.

         The  proceeds  received  by the Company  from the sale of Common  Stock
pursuant to options  granted  under the Plan will be used for general  corporate
purposes.

Article 20 - Notice to Company of Disqualifying Disposition.

         By electing to  participate  in the Plan,  each  participant  agrees to
notify the Company in writing immediately after the participant transfers Common
Stock  acquired  under the Plan, if such transfer  occurs within two years after
the first  business  day of the Payment  Period in which such  Common  Stock was
acquired.  Each participant further agrees to provide any information about such
a transfer as may be requested by the Company or any  subsidiary  corporation in
order to assist it in complying with the tax laws. Such  dispositions  generally
are treated as  "disqualifying  dispositions"  under Sections 421 and 424 of the
Code, which have certain tax consequences to participants and to the Company and
its participating subsidiaries.

Article 21 - Withholding of Additional Income Taxes.

         By electing to participate in the Plan, each  participant  acknowledges
that the Company and its  participating  subsidiaries  are  required to withhold
taxes with respect to the amounts deducted from the  participant's  compensation
and  accumulated  for the benefit of the  participant  under the Plan,  and each
participant  agrees  that the  Company and its  participating  subsidiaries  may
deduct additional amounts from the participant's compensation,  when amounts are
added to the participant's  account,  used to purchase Common Stock or refunded,
in order to satisfy  such  withholding  obligations.  Each  participant  further
acknowledges  that when Common Stock is purchased under the Plan the Company and
its participating subsidiaries may be required to withhold taxes with respect to
all or a portion of the  difference  between the fair market value of the Common
Stock purchased and its purchase price,  and each  participant  agrees that such
taxes may be withheld from  compensation  otherwise payable to such participant.
It is intended that tax  withholding  will be accomplished in such a manner that
the full amount of payroll deductions elected by the participant under Article 7
will be used to purchase Common Stock. However, if amounts sufficient to satisfy
applicable tax withholding  obligations have not been withheld from compensation
otherwise payable to any participant,  then, notwithstanding any other provision
of the  Plan,  the  Company  may  withhold  such  taxes  from the  participant's
accumulated  payroll  deductions  and apply the net  amount to the  purchase  of
Common Stock, unless the participant pays to the Company,  prior to the exercise
date,  an amount  sufficient  to  satisfy  such  withholding  obligations.  Each
participant  further   acknowledges  that  the  Company  and  its  participating
subsidiaries   may  be  required  to  withhold  taxes  in  connection  with  the
disposition  of stock acquired under the Plan and agrees that the Company or any
participating  subsidiary may take whatever  action it considers  appropriate to
satisfy such withholding  requirements,  including  deducting from  compensation
otherwise  payable to such  participant  an amount  sufficient  to satisfy  such
withholding  requirements or conditioning any disposition of Common Stock by the
participant  upon the  payment to the  Company or such  subsidiary  of an amount
sufficient to satisfy such withholding requirements.

Article 22 - Governmental Regulations.

         The  Company's  obligation  to sell and deliver  shares of Common Stock
under the Plan is subject to the approval of any governmental authority required
in connection with the authorization, issuance or sale of such shares.

         Government regulations may impose reporting or other obligations on the
Company  with respect to the Plan.  For example,  the Company may be required to
identify  shares of Common Stock  issued  under the Plan on its stock  ownership
records and send tax  information  statements to employees and former  employees
who transfer title to such shares.

Article 23 - No Special Employment Rights.

         The Plan does not,  directly or indirectly,  create in any employee any
right with respect to  continuation  of employment by the Company,  and it shall
not be deemed to interfere in any way with the Company's right to terminate,  or
otherwise modify, an employee's employment at any time.

Article 24 - Participant Assumes Investment Risk.

         By   purchasing   stock   through   participation   in  this  Plan  the
participating  employees  assume  the  complete  risk  of an  investment  in the
Company's common stock,  including the risk of price  fluctuations in the market
for the common stock.  The Company can give no assurance  that the  participants
will be able to resell shares purchased through this Plan for the price they pay
for them under this Plan, or at all.

Article 25 - Governing Law.

         The validity and construction of the Plan shall be governed by the laws
of the State of Delaware,  without  giving effect to the principles of conflicts
of law thereof.

Article 26 - Approval of Board of Directors and Stockholders of the Company.

         The Plan was adopted by the Board of Directors on July 24, 1998.



                       CONSENT OF INDEPENDENT ACCOUNTANTS


We  hereby  consent  to the  incorporation  by  reference  in  the  Registration
Statement on Form S-8 dated October 5, 1998 of Green  Mountain  Coffee,  Inc. of
our report  dated  November  18, 1998  appearing  on page F-2 of Green  Mountain
Coffee, Inc.'s Annual Report on Form 10-K for the year ended September 26, 1998.
We also consent to the  application  of such report to the  Financial  Statement
Schedule  for the three years ended  September  26, 1998 listed under Item 14 of
this Form 10-K when such  schedules are read in  conjunction  with the financial
statements referred to in our report.


/s/ PricewaterhouseCoopers LLP
Boston, Massachusetts
December 18, 1998

<TABLE> <S> <C>


<ARTICLE>                     5
<LEGEND>
This schedule contains summary financial information extracted  from the balance
sheet dated 9/26/98 and the statement  of  operations  for the fiscal year ended
9/26/98  and  is  qualified  in  its  entirety  by reference  to such  financial
statements
</LEGEND>
<CIK>                           0000909954
<NAME>                          GREEN MOUNTAIN COFFEE, INC.
<MULTIPLIER>                    1,000
       
<S>                             <C>
<PERIOD-TYPE>                   OTHER
<FISCAL-YEAR-END>               SEP-26-1998
<PERIOD-START>                  SEP-28-1997
<PERIOD-END>                    SEP-26-1998
<CASH>                          777
<SECURITIES>                    0
<RECEIVABLES>                   5,167
<ALLOWANCES>                    378
<INVENTORY>                     5,636
<CURRENT-ASSETS>                12,756
<PP&E>                          20,515
<DEPRECIATION>                  9,715
<TOTAL-ASSETS>                  24,563
<CURRENT-LIABILITIES>           4,904
<BONDS>                         10,191
           0
                     0
<COMMON>                        355
<OTHER-SE>                      9,113
<TOTAL-LIABILITY-AND-EQUITY>    24,563
<SALES>                         55,825
<TOTAL-REVENUES>                55,825
<CGS>                           36,558
<TOTAL-COSTS>                   36,558
<OTHER-EXPENSES>                13,805
<LOSS-PROVISION>                0
<INTEREST-EXPENSE>              821
<INCOME-PRETAX>                 538
<INCOME-TAX>                    198
<INCOME-CONTINUING>             340
<DISCONTINUED>                  (1,556)
<EXTRAORDINARY>                 0
<CHANGES>                       0
<NET-INCOME>                    (1,216)
<EPS-PRIMARY>                   (0.34)
<EPS-DILUTED>                   (0.34)
        


</TABLE>


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