GREEN MOUNTAIN COFFEE INC
DEF 14A, 1998-01-26
MISCELLANEOUS FOOD PREPARATIONS & KINDRED PRODUCTS
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                            SCHEDULE 14A INFORMATION
        Pursuant to Section 14(a) of the Securities Exchange Act of 1934
                               (Amendment No.____)

Filed by the Registrant [X]

Filed by a Party other than the Registrant [ ]

Check the appropriate box:
[ ] Preliminary Proxy Statement
[ ] Confidential, for Use of the Commission Only
    (as permitted by Rule 14a-6(e)(2))
[X] Definitive Proxy Statement
[ ] Definitive Additional Materials
[ ] Soliciting Material Pursuant to 240.14a-I l(c) or 240.14a-12


                           GREEN MOUNTAIN COFFEE, INC.
                (Name of Registrant as Specified In Its Charter)

                                       N/A
      _____________________________________________________________________
     (Name of Person(s) Filing Proxy Statement if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):
[X] No fee required.

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        pursuant  to  Exchange  Act Rule 0-1 1 (Set forth the amount on which
        the filing fee is calculated and state how it was determined):
 
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[ ] Fee paid previously with preliminary materials.

[ ] Check box if any part of the fee is offset as provided by Exchange Act Rule
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previously. Identify the previous filing by registration statement number, or
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<PAGE>
                          
                           GREEN MOUNTAIN COFFEE, INC.
                              ____________________

                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                                  to be held on
                             Friday, March 20, 1998
                              ____________________

To Our Stockholders:

     The Annual  Meeting of  Stockholders  of Green  Mountain  Coffee,  Inc.,  a
Delaware  corporation (the  "Company"),  will be held on Company premises at the
Pilgrim Industrial Park,  Waterbury,  Vermont (directions enclosed) on March 20,
1998 at 3:00 p.m. to:

     1. elect eight directors; and

     2.  transact  such other  business as may  properly  be brought  before the
Annual Meeting or any adjournments thereof.

     The Board of Directors  has fixed the close of business on January 30, 1998
as the record date for the determination of stockholders  entitled to notice of,
and to vote at, the Annual Meeting.  A complete list of those  stockholders will
be open to  examination  by any  stockholder,  for any  purpose  germane  to the
Meeting,  during ordinary business hours at the executive offices of the Company
for a period of 10 days before the Meeting.

     All stockholders are cordially invited to attend the Meeting.

                                                          Sincerely,

                                                          /s/ Robert D. Britt
                                                          ------------------- 
                                                          Robert D. Britt
                                                          Secretary

Waterbury, Vermont
February 10, 1998

     All  stockholders  are urged to attend  the  Meeting in person or by proxy.
Whether or not you expect to be present at the Meeting,  please  mark,  sign and
return  the  enclosed  proxy  card  and  return  it  promptly  in  the  enclosed
postage-paid envelope.

<PAGE>
                          
                           GREEN MOUNTAIN COFFEE, INC.
                                 33 Coffee Lane
                            Waterbury, Vermont 05676

                                 Proxy Statement


Introduction

     The accompanying proxy is solicited by the Board of Directors (the "Board")
of Green Mountain Coffee,  Inc., a Delaware  corporation (the "Company") for use
at the Annual Meeting of Stockholders of the Company (the "Annual Meeting"). The
Annual  Meeting  will be held on Friday,  March 20, 1998 at 3:00 p.m.on  Company
premises  at  the  Pilgrim  Industrial  Park,  Waterbury,  Vermont.  This  Proxy
Statement and the enclosed form of proxy are first being mailed to  stockholders
of record on or about February 10, 1998.

     The Company is a Delaware  holding company whose only asset is the stock of
Green Mountain Coffee Roasters,  Inc., a Vermont  corporation  ("Roasters").  As
used in this proxy statement, unless the context otherwise requires,  references
to the "Company" or "Green Mountain" include the Company, Roasters and Roasters'
inactive subsidiary,  Green Mountain Coffee Roasters Franchising Corporation,  a
Delaware corporation.

Voting

     To vote by proxy,  please mark,  sign and date the enclosed  proxy card and
return it in the postage-paid envelope provided.

     As of the close of  business  on January  30,  1998,  the  record  date for
determining  stockholders  entitled  to  notice  of and to  vote  at the  Annual
Meeting,  3,530,818  shares of the Company's  common stock,  par value $0.10 per
share, were outstanding. The presence in person or by proxy of a majority of the
total number of  outstanding  shares  entitled to vote at the Annual  Meeting is
necessary to constitute a quorum.

     Each  stockholder  is entitled  to one vote for each share of common  stock
held as of the record date. Stockholders may not cumulate votes for the election
of directors.  Directors are elected by plurality  vote. If shares are not voted
by the broker who is the record holder of the shares, or if shares are not voted
in other  circumstances  in  which  proxy  authority  is  defective  or has been
withheld with respect to any matter, these non-voted shares are not deemed to be
present or represented for purposes of determining whether stockholder  approval
of that matter has been obtained, but are counted for quorum purposes.

Solicitation and Revocation of Proxies.

     If the enclosed form of proxy is properly  signed and returned,  the shares
represented  thereby will be voted at the Annual Meeting in accordance  with the
instructions  specified  thereon.  If the proxy does not  specify how the shares
represented thereby are to be voted, the proxy will be voted FOR the election of
the eight directors  proposed by the Board. In addition,  shares  represented by
your proxy will be voted in the  discretion of the Board on any matters that may
properly come before the Annual  Meeting and any  adjournments.  Your proxy will
only be used at the Annual Meeting and any adjournments.

     Once you  execute  and return  your  proxy to the Board,  you may revoke or
change  it at any  time  before  it is  voted  at the  Annual  Meeting  by:  (i)
delivering a written notice of revocation to the Secretary of the Company at 33,
Coffee Lane,  Waterbury,  Vermont 05676; (ii) delivering another signed proxy to
the Secretary; or (iii) attending the Annual Meeting and voting in person.

     The  Company  will bear the  entire  cost of  soliciting  the  proxies.  In
addition to solicitation by mail, the directors, officers and other employees of
the  Company  may  solicit  proxies in person,  by  telephone  or by other means
without additional compensation. The Company does not presently intend to retain
professional proxy solicitation  assistance or to solicit proxies otherwise than
as described.

Proposals of Stockholders.

     Proposals of  stockholders  intended to be included in the Company's  proxy
materials for  presentation at the 1999 Annual Meeting of  Stockholders  must be
received by the Secretary of the Company at 33 Coffee Lane,  Waterbury,  Vermont
05676 by October 13, 1998.
<PAGE>

                                    PROPOSAL

                              Election of Directors


     At the Annual  Meeting,  eight directors will be elected to serve until the
next Annual Meeting of  Stockholders  or until their  successors are elected and
qualified.  Management  recommends that you vote FOR each of the nominees below.
The Board knows of no reason why any  nominee  might be unable or  unwilling  to
serve.

     The Board is pleased to nominate Ms. Debra J.  Kelly-Ennis  to serve on the
Board.  She will  replace Mr. Ian W. Murray,  who has  resigned  from the Board,
effective with the election of his successor at the Annual  Meeting.  Mr. Murray
had  served on the Board  since  1993.  The  Board  thanks  him for his years of
dedicated  service to the  Company.  The  remaining  seven  nominees are current
members of the Board.

     The  following  sets  forth the names  and ages of the eight  nominees  for
election to the Board of Directors of the Company and their respective positions
with the Company.
<TABLE>
                                 Year
                                 First
 Name                       Age  Elected  Positions with the Company
 -------------------------  ---  -------  --------------------------------------
 <S>                        <C>   <C>     <C>   
 Robert P. Stiller          54    1993    Chairman of Board of Directors,
                                          President and Chief Executive Officer
 -------------------------  ---  -------  --------------------------------------
 Robert D. Britt            42    1993    Chief Financial Officer, Vice President,
                                          Treasurer, Secretary and Director
 -------------------------  ---  -------  --------------------------------------
 Stephen J. Sabol           36    1993    Vice President and Director
 -------------------------  ---  -------  --------------------------------------
 Jonathan C. Wettstein      49    1994    Vice President and Director
 -------------------------  ---  -------  --------------------------------------
 William D. Davis (1)(2)    48    1993    Director
 -------------------------  ---  -------  --------------------------------------
 Jules A. del Vecchio(1)(2) 54    1993    Director
 -------------------------  ---  -------  --------------------------------------
 Debra J. Kelly-Ennis       41      -     Director nominee
 -------------------------  ---  -------  --------------------------------------
 David E. Moran (2)         44    1995    Director
 -------------------------  ---  -------  --------------------------------------
<FN>
(1)  Member of Audit Committee of Board of Directors.
(2)  Member of Compensation Committee of the Board of Directors.
</FN>
</TABLE>


Certain biographical information regarding each director of the Company is set
forth below:

Robert P. Stiller, founder of Roasters, has served as its President and a
director since its inception in July 1981. In September 1971, Mr. Stiller
co-founded Robert Burton Associates, a company engaged in the development and
sale of E-Z Wider cigarette papers and served as its President and director
until June 1980. Jules A. del Vecchio, a director of the Company, is married to
the sister of Mr. Stiller's wife.


Robert D. Britt has served as Chief Financial Officer of Roasters since May
1993. From July 1992 to April 1993, Mr. Britt served as Chief Financial Officer
for Engineered Coatings, Inc., a manufacturer engaged in the design and
application of high temperature metallic and ceramic coatings to metal parts.
Mr. Britt is a Certified Public Accountant and holds a Master of Business
Administration from the Wharton School at the University of Pennsylvania.

Stephen J. Sabol has served as Vice President of Sales of Roasters since
September 1996. Mr. Sabol served as Vice President of Branded Sales of Roasters
from August 1992 to September 1996. From September 1986 to August 1992, Mr.
Sabol was the General Manager of Roasters responsible for overall performance of
the wholesale division in Maine and New Hampshire.

Jonathan C. Wettstein has served as Vice President of Operations of Roasters
since April 1993. From June 1974 to April 1993, Mr. Wettstein was employed by
Digital Equipment Corporation in a variety of positions including Plant Manager,
Order Administration Manager, Marketing Manager, Business and Materials Manager
and Product Line Controller. Mr. Wettstein holds a Master of Business
Administration from the Harvard Business School.

William D. Davis is currently the Chief Executive Officer, President and Partner
at Waterbury Holdings of Vermont, a specialty foods holding company. Mr. Davis
also currently holds the position of Partner and CEO of affiliates of Waterbury
Holdings of Vermont including McKenzie LLC, All Season's Kitchen LLC, Franklin
County Cheese Corporation, Frank Hahn Incorporated and Rondele Foods LLC. From
January 1985 to October 1994, Mr. Davis was President and Chief Executive
Officer of Cabot Creamery Cooperative, Inc., a dairy food manufacturer.

Jules A. del Vecchio is currently a Vice President of New York Life Insurance
Company and is responsible for communications and agent management and training.
Mr. del Vecchio has been affiliated with New York Life Insurance Company since
1970. Mr. Stiller is married to the sister of Mr. del Vecchio's wife.

Debra J. Kelly-Ennis has been a Senior Vice President of Marketing of Gerber
Foods Company, a subsidiary of Sandoz Ltd., since 1995. From 1993 to 1995, Ms.
Kelly-Ennis was a Vice President of Marketing for the Alpo Pet Food division of
Grand Metropolitan Plc. Prior to that, from 1983 to 1993, Ms. Kelly-Ennis served
in a variety of positions at RJR/Nabisco, the last of such positions being Vice
President Broker Sales, Northeast Region. Ms Kelly-Ennis also serves as a
director of Pulte Corporation.

David E. Moran is currently a partner in the Cambridge Group, a management
consulting company focused on marketing. Before joining the Cambridge Group, he
was a partner at Marketing Corporation of America from July 1984 to June 1992.
Earlier in his career Mr. Moran spent ten years in brand management at General
Foods and International Playtex. While at General Foods, he was Brand Manager of
several of its Maxwell House coffee brands.

<PAGE>

General Information Concerning the Board of Directors and its Committees.

     The Board of  Directors  of the  Company  met six times in the fiscal  year
ended  September 27, 1997.  During that year each of the  directors  attended at
least 75% of the aggregate of all meetings of the Board and of all Committees of
which  he  was a  member.  The  Company  does  not  have a  standing  nominating
committee.

     Audit Committee.
     The Audit Committee  reviews the engagement of the independent  accountants
and their  independence.  It also  reviews the audit and  non-audit  fees of the
independent  accountants  and the  adequacy of the  Company's  internal  control
procedures.  In fiscal 1997, the Audit Committee was composed of Messrs.  Davis,
del Vecchio and Murray. The Committee met two times during the fiscal year ended
September 27, 1997.

     Compensation Committee.
     The Board's  standing  Compensation  Committee,  composed  of  non-employee
directors, establishes, implements and monitors the strategy, policies and plans
of the  Company  and its  subsidiaries  for the  compensation  of all  executive
officers of the Company and its  subsidiaries.  Its duties include reviewing and
determining the  compensation  of the executive  officers of the Company and its
subsidiaries,  including  setting  any  Company,  subsidiary  or  business  unit
performance  goals,  and  administering  the  Company's  stock  option and stock
purchase plans.  Directors Davis, del Vecchio, Moran and Murray constituted this
Committee in fiscal 1997.  The  Committee  met four times during the fiscal year
ended September 27, 1997.

The Board of Directors of the Company recommends a vote FOR the election of
each of the eight nominees to the Board of Directors under this Proposal.

Principal Stockholders.
     The following table sets forth certain information regarding the beneficial
ownership of the Company's  common stock as of December 10, 1997 for (1) each of
the Company's  directors and nominees,  (2) all directors and executive officers
of the Company as a group, (3) each Named Executive  Officer and (4) each person
known by the Company to own beneficially 5% or more of the outstanding shares of
its common stock:

<TABLE>      
                                           Number of Shares of   Percent Ownership 
     Name and Address of                   Common Stock          of Common Stock
     Beneficial Owner                      Beneficially Owned    Outstanding
     -----------------------------------  --------------------   ---------------
     <S>                                  <C>                    <C>        
     Robert P. Stiller
     c/o Green Mountain Coffee, Inc.            1,951,086           55.3%
     33 Coffee Lane
     Waterbury, Vermont 05676
     -----------------------------------  --------------------   ---------------
     Robert D. Britt (2)                                            
     c/o Green Mountain Coffee, Inc.               50,881            1.4%
     33 Coffee Lane
     Waterbury, Vermont 05676
     -----------------------------------  --------------------  ----------------
     Stephen J. Sabol (3)                                           
     c/o Green Mountain Coffee, Inc.               20,183            0.6%
     33 Coffee Lane
     Waterbury, Vermont 05676
     -----------------------------------  ------- ------------  ----------------
     Jonathan C. Wettstein (4)                                      
     c/o Green Mountain Coffee, Inc.               53,667            1.5%
     33 Coffee Lane
     Waterbury, Vermont 05676
     -----------------------------------  --------------------  ----------------
     Paul Comey (5)                                                 
     c/o Green Mountain Coffee, Inc.               34,391            1.0%
     33 Coffee Lane
     Waterbury, Vermont 05676
     -----------------------------------  --------------------  ----------------
     William D. Davis (6)                                           
     c/o Waterbury Speciality Food                  7,950            0.2%
     159 Bank Street
     Burlington, Vermont 05402
     -----------------------------------  --------------------  ----------------
     Jules A. del Vecchio(6)(7)                                     
     c/o New York Life Insurance Co.               27,324            0.8%
     51 Madison Avenue
     New York, New York 10010
     -----------------------------------  --------------------  ----------------
     David E. Moran(8)                                              
     16 Tamarack Place                              2,500            0.1%
     Greenwich, CT 06831
     -----------------------------------  --------------------  ----------------
     Debra J. Kelly-Ellis
     770 Bradford Farms Lane NE                      -                *
     Grand Rapids, Michigan 49546
     -----------------------------------  --------------------  ----------------
     Ian W. Murray (6)
     P.O. Box 23618                                 3,750            0.1%
     Hilton Head, SC 29925
     -----------------------------------  --------------------  ----------------
     Hathaway & Associates                                          
     119 Rowayton Avenue                           250,000           7.1%
     Rowayton, Connecticut 06853
     -----------------------------------  --------------------  ----------------
     All directors and executive                                    
     officers as a group (12 persons)            2,197,333          59.2%
     (9)
     -----------------------------------  --------------------  ----------------
<FN>
(1) Includes an aggregate of 117,870 shares of common stock held by Trusts for
the benefit of Mr. Stiller's wife and children and excludes shares owned by
relatives of Mr. Stiller, if any, as to which Mr. Stiller disclaims beneficial
ownership.

(2) Includes 48,291 shares of common stock for Mr. Britt issuable upon exercise
of outstanding stock options exercisable within 60 days. Also includes 2,590
shares over which Mr. Britt shares voting and investment power with his wife.

(3) Includes 1,236 shares of common stock for Mr. Sabol issuable upon exercise
of stock options exercisable within 60 days.

(4) Includes 48,360 shares of common stock for Mr. Wettstein issuable upon
exercise of outstanding stock options exercisable within 60 days.

(5) Includes 24,717 shares of common stock for Mr. Comey issuable upon exercise
of outstanding stock options exercisable within 60 days.

(6) Includes for each person 3,750 shares of common stock issuable upon exercise
of outstanding stock options exercisable within 60 days.

(7) Includes 23,574 shares held of record by Phyllis Grennan Huffman, Mr. del
Vecchio's wife.

(8) Represents shares of common stock for Mr. Moran issuable upon the exercise
of stock options exercisable within 60 days.

(9) Includes an aggregate of 177,818 shares of common stock issuable upon
exercise of stock options held by certain officers of the Company that are
exercisable within the next 60 days.

* Less than 0.1%
</FN>
</TABLE>

<PAGE>
Section 16(a) Beneficial Ownership Reporting Compliance
   
     Section 16(a) of the Securities Exchange Act of 1934, as amended,  requires
the  Company's  officers and  directors  and person who own more than 10% of the
Company's  Common Stock to file  reports of  ownership  and changes in ownership
with the Securities and Exchange  Commission,  and the NASDAQ. SEC rules require
reporting persons to supply the Company with copies of these reports.

     Based  solely on its  review of the  copies of such  reports  received  and
written  representations  from reporting persons, the Company believes that with
respect to the fiscal year ended  September  27,  1997,  all  reporting  persons
timely filed the required reports.


Executive Compensation

                          Compensation Committee Report
                       Executive Compensation for FY 1997


     The Compensation Committee of the Board of Directors is composed of outside
independent  directors,  none of whom is currently or was formerly an officer or
employee of the Company.  It is responsible for  establishing and monitoring the
compensation  strategy,  policies  and plans for all  executive  officers of the
Company and determines their compensation packages.

     The Compensation  Committee's fiscal year 1997 policy was to compensate the
executive  officers  in ways that  would:  (1)  encourage  Company  growth,  (2)
maintain market-competitive compensation, and (3) reward superior performance by
the  executive  officers.  The factors  and  criteria  upon which the  Committee
determined  the fiscal year 1997  compensation  of its executive  officers were,
with the exception of market  benchmarking,  subjective  in nature,  such as its
perception of each executive officer's performance, experience, responsibilities
and skills.  The Committee  believes that this  approach,  rather than tying the
compensation  of any of the  executive  officers  to any  specific  quantitative
measures of performance by the Company,  was in the best overall interest of the
Company.

     The  Compensation  Committee  was assisted in its review and  evaluation of
executive compensation by compensation consultants.  The Chief Executive Officer
recommended a fiscal year 1997 salary for each executive officer which reflected
a  benchmark  to  market  by  the  consultants.   The  Committee   accepted  the
recommendations.

     The Committee established the salary for the Chief Executive Officer, which
it  also  benchmarked  to  market  compensation  rates  with  the  help  of  the
consultants.

                                   Submitted by the 1997 Compensation Committee,

                                                 William D. Davis
                                               Jules A. del Vecchio
                                                  David E. Moran
                                                   Ian W. Murray



Compensation Committee Interlocks and Insider Participation.

     No member of the  Compensation  Committee is a former or current officer or
employee  of the  Company  or any of its  subsidiaries,  nor does any  executive
officer of the Company serve as an officer, director or member of a compensation
committee  of any entity  one of whose  executive  officers  or  directors  is a
director of the Company.


Performance Graph

     The following graph compares the percentage  change in the cumulative total
stockholder  return on the  Company's  Common  Stock  during the period from the
Company's  initial  public  offering on September 21, 1993 though  September 27,
1997, with the cumulative  total return for (i) the Nasdaq National Market Index
(U.S. Companies) and (ii) the Standard & Poor's Smallcap Non-Alcoholic Beverages
Index.  The  comparison  assumes that $100 was invested on September 21, 1993 in
the Company's Common Stock at the closing "ask" price of $13.75 on the first day
of trading,  and in each of the  foregoing  indices,  assuming  reinvestment  of
dividends,  if any.  The  comparison  reflected  in the  graph  and table is not
intended to forecast the future  performance  of the Company's  Common Stock and
may not be indicative of such future performance.
 
                           
<TABLE>
<S>                                        <C>          <C>         <C>          <C>         <C>         <C>
                                           9/21/93      9/25/93     9/24/94      9/30/95     9/28/96     9/27/97
Green Mountain Coffee Roasters, Inc.       $ 100        $ 98.18     $ 38.18      $ 43.64     $ 51.82     $ 76.36
NASDAQ - US Index                          $ 100        $102.93     $104.33      $145.42     $173.08     $236.90
S&P Smallcap Beverage Index                $ 100        $104.58     $ 90.58      $114.89     $133.08     $205.74
</TABLE>


                           Summary Compensation Table

     The  following  table  sets  forth  the  aggregate  compensation,  cash and
non-cash,  awarded  to,  earned by or paid by the Company to its  President  and
Chief Executive  Officer and to the four highest-paid  executive  officers whose
annual  compensation  (consisting  solely  of base  salary  and  bonus,  if any)
exceeded  $100,000 for the year ended  September 27, 1997 (the "Named  Executive
Officers"):

<TABLE>                                                               
 <S>                                       <C>       <C>            <C>          <C>          <C>    
                                                                                    Long Term Compensation--
                                                        Annual                      Other         Securities
      Name and                            Fiscal     Compensation                Compensation   Underlying Stock
 Principal Position                        Year       Salary ($)     Bonus ($)      $(1)             Options
- ---------------------------------------  --------   --------------  -----------  ------------   -----------------
           
Robert P. Stiller                          1995        189,000           -            -                 -
Chairman of the Board of Directors,        1996        190,419         57,300         -                 -
 President and Chief Executive Officer     1997        244,150           -            -                 -
- ---------------------------------------  --------   ------------    ----------   ------------   -----------------
Robert D. Britt                            1995        108,800           -           2,000             1,524(2)
Chief Financial Officer, Vice President    1996        109,126         10,000        2,100              - (3)
 Treasurer, Secretary and Director         1997        120,924           -           2,896              -
- ---------------------------------------  --------   ------------    -----------  ------------   -----------------
Stephen J. Sabol                           1995        122,500           -            -                1,648(2)
Vice President of Sales and Director       1996        126,622          5,000        2,000              -
                                           1997        130,013           -           1,949              -
- ---------------------------------------  --------   ------------    ----------   ------------   -----------------
Jonathan C. Wettstein                      1995        119,700           -            -                1,616(2)
Vice President of Operations               1996        121,682          6,000        1,400              - (3)
  and Director                             1997        124,625           -           3,113              -                         
- ---------------------------------------  --------   ------------    ----------   ------------   -----------------
Paul Comey                                 1995        104,200           -           1,800             1,524 (2)
Vice President of Facilities and           1996        109,340          5,000        2,700              - (3)
 Process Engineering                       1997        107,882           -           2,694              -         
- ---------------------------------------  --------   ------------    ----------   ------------   -----------------
<FN>
(1) Represents matching contributions to the Company's 401(k) Plan.

(2) Represents common stock shares issuable upon exercise of options granted
    under the Company's 1993 Stock Option Plan

(3) The term of outstanding options to purchase 47,148 shares held by Mr. Britt,
47,148  shares held by Mr.  Wettstein  and 23,574  shares held by Mr. Comey were
extended in fiscal 1996 for an additional five years and now expire in 2003. The
exercise  price of these  options  exceeded  the fair market value of the common
stock at the date of the extension.
</FN>
</TABLE>

Employment Agreements

     On March 26, 1993,  Roasters  entered  into an  employment  agreement  with
Robert D. Britt,  its Chief Financial  Officer,  Vice  President,  Treasurer and
Secretary.  The  employment  agreement  provides  that Mr.  Britt will receive a
minimum base annual salary of $100,000, subject to certain annual cost of living
adjustments, performance based bonuses to be determined from time to time by the
Board of Directors and  additional  compensation  up to a maximum of 200% of his
then base  compensation  payable over 24 months in the event of a sale of all or
substantially  all of  the  stock  or  assets  of the  Company  or a  merger  or
consolidation of the Company in which the Company is not the surviving entity or
any  transaction  or series of related  transactions  resulting  in Mr.  Stiller
owning less than 50% of the Company's  issued and  outstanding  common stock. In
addition,  Mr. Britt is entitled to a severance payment equal to 50% of his then
base  compensation  in the event that he is terminated for any reason other than
(i) for cause or (ii) his voluntary resignation. The employment agreement may be
terminated at any time by Roasters or Mr. Britt.

     On July 1, 1993, Roasters entered into an employment agreement with Stephen
J. Sabol,  its Vice President of Sales. The employment  agreement  provides that
Mr. Sabol will receive a minimum base annual salary of $120,000 and  performance
based bonuses to be determined from time to time by the Board of Directors.  The
employment agreement may be terminated at any time by Roasters or Mr. Sabol.

     On  July 1,  1993,  Roasters  entered  into an  employment  agreement  with
Jonathan C.  Wettstein,  its Vice  President and Plant  Manager.  The employment
agreement  provides that Mr. Wettstein will receive a minimum base annual salary
of $115,000, performance based bonuses to be determined from time to time by the
Board of Directors and  additional  compensation  up to a maximum of 100% of his
then base compensation in the event of a sale of all or substantially all of the
stock or assets of the  Company or a merger or  consolidation  of the Company in
which the Company is not the surviving  entity.  In addition,  Mr.  Wettstein is
entitled to a severance payment  consisting of 50% of his then base compensation
in the event that he is  terminated  for any reason  other than (i) for cause or
(ii) his voluntary  resignation.  The employment  agreement may be terminated at
any time by Roasters or Mr. Wettstein.

     On July 1, 1993,  Roasters  entered into an employment  agreement with Paul
Comey, its Vice President of Facilities and Process Engineering.  The employment
agreement provides that Mr. Comey will receive a minimum base annual salary of $
100,000 and performance-based  bonuses to be determined from time to time by the
Board of Directors.  The  employment  agreement may be terminated at any time by
Roasters or Mr. Comey.

     Each of the above  employment  agreements  also  provides  that the officer
shall not (i) disclose or use any confidential information of the Company during
or after the term of his agreement,  (ii) compete with the Company or any of its
affiliates during the term of his agreement, or in certain circumstances,  for a
period of six months thereafter or (iii) recruit any employee of the Company for
employment in any other  business  competitive  with the Company for a period of
one year after the termination of his agreement.


Aggregated Options Exercises

     The  following  table  sets  forth  information  (on an  aggregated  basis)
concerning each exercise of stock options during the fiscal year ended September
27, 1997 by each of the Named Executive Officers and the final year-end value of
unexercised options.


                                            AGGREGATED OPTION EXERCISES
                                    IN THE FISCAL YEAR ENDED SEPTEMBER 27, 1997
                                           FISCAL YEAR END OPTION VALUES

<TABLE>  
                                                                                      
                                                                                         Value of Unexercised
                                                           Number of Unexercised        "In-the-Money" Options  
                                                         Options at Fiscal Year-End      at Fiscal Year-End(2)
                        Shares Acquired   Value          --------------------------  ----------------------------
      Name                on Exercise     Realized(1)    Exercisable  Unexercisable  Exercisable    Unexercisable  
<S>                     <C>               <C>            <C>          <C>            <C>            <C>
- ----------------------  --------------  --------------   -----------  -------------  -----------    -------------
Robert P. Stiller             -               -                -             -            -                 -
- ----------------------  --------------  --------------  ------------  -------------  -----------    -------------
Robert D. Britt               -               -              47,910         762      $   118,451    $     1,524
- ----------------------  --------------  --------------  ------------  -------------  -----------    -------------
Stephen J. Sabol            47,148       $ 267,528              824         824      $     1,648    $     1,648                
- ----------------------  --------------  --------------  ------------  -------------  -----------    -------------
Jonathan C. Wettstein         -               -              47,956         808      $   118,543    $     1,616
- ----------------------  --------------  --------------  ------------  -------------  -----------    -------------
Paul Comey                  23,574       $ 159,001           24,336         762      $    59,988    $     1,524
- ----------------------  --------------  --------------  ------------  -------------  -----------    -------------
<FN>
(1) Represents excess of the closing sales price on the date of exercise (or, in
the case of the simultaneous  sale of shares received upon exercise,  the actual
sales price) over the exercise price.  Mr. Sabol and Mr. Comey exercised  opions
during the 1997 fiscal year which were scheduled to expire on August 31, 1997.

(2) Options are "in-the-money"  at the fiscal year-end if the fair market value
of the underlying  securities on such date exceeds the exercise or base price of
the option.  The amounts set forth represent the difference  between the closing
price of the securities  underlying the option on September 27, 1997,  which was
$10.50 per share, and the exercise price of the applicable  options,  multiplied
by the applicable number of options.
</FN>
</TABLE>

<PAGE>

Board of Directors Compensation.

     Officers are elected  annually and serve at the  discretion of the Board of
Directors.  Directors are elected annually by the Company's  stockholders.  Each
director  (other  than those who are also  officers  of the  Company)  is paid a
retainer and is reimbursed for ordinary and necessary  travel expenses  incurred
in connection  with  attendance at each Board  meeting.  The annual  retainer in
fiscal 1997 was $8,000.  In addition,  Mr. Murray was paid $1,500 and Mr. Moran,
Mr. del Vecchio and Mr.  Davis  received  $750 each for  additional  services in
fiscal 1997.

     The Company has granted five-year,  non-statutory options to purchase 5,000
shares of common stock to each  non-employee  director  under the Company's 1993
Stock Option Plan. Messrs.  Davis, del Vecchio and Murray's options were granted
in fiscal 1994 at an exercise  price of $6.00 per share and vest  ratably over a
four-year  period from the date of grant.  Mr.  Moran's  options were granted in
fiscal  1996 at an  option  price of $6.25 per  share  and vest  ratably  over a
four-year period from the date of grant.

Certain Transactions

     Mr. Stiller has guaranteed  the repayment of the  indebtedness  incurred by
the Company to the Central Vermont Economic Development Corporation.  See Note 7
of "Notes to  Consolidated  Financial  Statements"  in the  accompanying  Annual
Report to Stockholders for a description of the terms of such indebtedness.

     Any future  transactions  between the Company and its officers,  directors,
principal stockholders or other affiliates will be on terms no less favorable to
the  Company  than  could be  obtained  from  unaffiliated  third  parties on an
arms-length  basis  and  will  be  approved  by  a  majority  of  the  Company's
independent  and  disinterested  directors.  Any loans to  officers,  directors,
principal  stockholders  or  affiliates  of any of them will be on terms no less
favorable  than could be obtained  from  unaffiliated  third parties and will be
approved by a majority of the Company's independent and disinterested directors,
upon their conclusion that it may reasonably be expected to benefit the Company.


Other Business

     The Board of  Directors  is not aware of any matters  not set forth  herein
that may come before the Annual Meeting.  However, if other matters are properly
brought before the Annual Meeting,  it is intended that the persons named in the
accompanying proxy will vote as the Board of Directors directs.

Independent Auditors

     Price  Waterhouse LLP served as the Company's  independent  accountants for
fiscal year 1997. The Company expects that a representative  of Price Waterhouse
LLP will attend the Annual Meeting. This representative will have an opportunity
to make a statement, if he or she desires, and will be available to respond to
appropriate questions from stockholders.

     The Corporation has not selected  auditors for the current fiscal year. The
Board of Directors and its Audit  Committee will make this decision later in the
year.

                                           By order of the Board of Directors,

                                           /s/ Robert D. Britt
                                           -------------------
                                           Robert D. Britt
                                           Secretary

Dated:  February 10, 1998

<PAGE>
                           GREEN MOUNTAIN COFFEE, INC.
                    PROXY FOR ANNUAL MEETING OF STOCKHOLDERS
                            To Be Held March 20, 1998

           THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

     The  undersigned  hereby  constitutes  and  appoints  Robert P. Stiller and
Robert D. Britt,  and each of them, as proxies with full power of  substitution,
to  represent  and vote all of the shares which the  undersigned  is entitled to
vote at the Annual Meeting of Stockholders of Green Mountain  Coffee,  Inc. (the
"Company")  to be held on the  Company  premises at Pilgrim Industrial Park,
Waterbury,  Vermont (directions enclosed) on March 20, 1998 at 3:00  p.m. and at
any and all  adjournments  thereof.  The  undersigned  hereby revokes any
proxies previously given.

     1. PROPOSAL 1 - To elect eight directors.

     Nominees: Robert P. Stiller, Robert D. Britt, Stephen J. Sabol, Jonathan C.
Wettstein,  William D. Davis,  Jules A. del Vecchio,  Debra J. Kelly-Ennis and
David E. Moran.

     [__] FOR all nominees.
     [__] WITHHELD from all nominees.
     [__] FOR, except vote withheld from the following nominees:

     -----------------------------------------------------------------------

     2. In their  discretion on any other business that may properly come before
the Meeting and any adjournments.

                            (Please sign on reverse.)

<PAGE>
     This proxy will be voted as directed or, if no direction is given,  will be
voted FOR the nominees  under  Proposal 1, and in the Board's  discretion on all
other  matters that may properly  come before the Meeting.  If this proxy is not
marked to  withhold  authority  to vote for any nominee it will be voted FOR all
nominees.

     If you receive  more than one proxy card,  please sign and return all cards
in the accompanying envelope. Please check your mailing address as it appears on
this card. If it is inaccurate please include your correct address below.
 
Dated: _______________________________, 1998

 
______________________________________
 
(Signature)
(Signature)
 
 
______________________________________
 
 
(Signature)
(Signature)

Note: Please sign exactly as your name or names appear on this card.  Joint
owners should each sign personally. If signing as a fiduciary or attorney, 
please give your name and exact title.



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