Contacts: Robert D. Britt, Chief Financial
Officer
Sandra Robinson, I.R. Coordinator
Tel (802) 244-5621
Green Mountain Coffee, Inc. Announces 100% Common Stock
Dividend (2-For-1 Stock Split)
WATERBURY, VT (December 4, 2000) - Green Mountain Coffee, Inc.
(NASDAQ: GMCR) today announced that its Board of Directors approved a 100%
Common Stock dividend (in effect, a 2-for-1 split). The record date of the
dividend is December 28, 2000, and the payment date is January 11, 2001. Green
Mountain Coffee's common stock will begin trading on a dividend-adjusted basis
on January 12, 2001.
All stockholders of record as of December 28, 2000, will
receive an additional stock certificate following the payment date of January
11, 2001, granting an additional share of stock for each share owned on December
28, 2000.
The stock dividend will increase the number of outstanding
shares of the Company's stock to approximately 6.2 million shares, compared to
3.1 million shares for its fiscal 2000 year ended September 30, 2000. Green
Mountain Coffee's common stock closed trading on the Nasdaq National Market at
$45.75 on December 4, 2000.
Robert P. Stiller, Chairman, President and Chief Executive
Officer of Green Mountain Coffee, commented on the stock split saying, "We are
committed to managing Green Mountain Coffee to reward our stockholders for their
investment in us. The stock split is intended to benefit them by placing more
shares in the market, thus helping to increase trading activity and further
improve the stock's liquidity."
Green Mountain Coffee, Inc. is a leader in the specialty
coffee industry and has been recognized by Forbes Magazine as one of the "Best
200 Small Companies in America." The Company roasts high-quality arabica coffees
and offers over 60 varieties including single-origin, estate, certified organic,
Fair Trade, proprietary blends, and flavored coffees that it sells under the
Green Mountain Coffee Roasters(R) brand.
The majority of Green Mountain Coffee's revenue is derived
from its wholesale operation that serves supermarkets, convenience stores,
offices, and other locations where fine coffees are sold. Green Mountain Coffee
also operates a direct mail operation and e-commerce Web site
(http://www.GreenMountainCoffee.com) with secure on-line ordering for customers
from its Waterbury, Vermont headquarters. The Company seeks to make the world a
better place for present and future generations by operating in an
environmentally and socially conscientious manner.
Certain statements contained herein are not based on
historical fact and are "forward-looking statements" within the meaning of the
applicable securities laws and regulations. Owing to the uncertainties inherent
in forward-looking statements, actual results could differ materially from those
set forth in forward-looking statements include, but are not limited to, changes
in the market price of the Company's common stock, fluctuations in availability
and cost of green coffee, competition and other business conditions in the
coffee industry and more generally in the food and beverage industry, the impact
of the loss of one or more major customers, the Company's level of success in
continuing to attract new customers, economic conditions, variances from
budgeted sales mix and growth rate, customer acceptance of the Company's new
products, the impact of a tighter job market, weather and special or unusual
events, as well as other risk factors as described more fully in the Company's
filings with the Securities and Exchange Commission.
