GREEN MOUNTAIN COFFEE INC
SC TO-I/A, 2000-05-15
MISCELLANEOUS FOOD PREPARATIONS & KINDRED PRODUCTS
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<PAGE>
      AS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION ON MAY 15, 2000

                                 UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                  SCHEDULE TO

           TENDER OFFER STATEMENT UNDER SECTION 14(d)(1) OR 13(e)(1)
                     OF THE SECURITIES EXCHANGE ACT OF 1934
                               (AMENDMENT NO. 1)

                          Green Mountain Coffee, Inc.
                    ---------------------------------------
                       (Name of Subject Company (issuer))

                      Green Mountain Coffee, Inc. (issuer)
                    ---------------------------------------
                     (Names of Filing Persons (identifying

                  status as offeror, issuer or other person))

                          Common Stock, $.10 par value
                    ---------------------------------------
                         (Title of Class of Securities)

                                   393122106
                    ---------------------------------------
                     (CUSIP Number of Class of Securities)

                               ROBERT P. STILLER
                CHAIRMAN, PRESIDENT AND CHIEF EXECUTIVE OFFICER
                          GREEN MOUNTAIN COFFEE, INC.
                                 33 COFFEE LANE
                              WATERBURY, VT 05676
                                 (802) 244-5621
                            ------------------------

           (Name, address, and telephone numbers of person authorized
       to receive notices and communications on behalf of filing persons)

                                    Copy to:
                            H. Kenneth Merritt, Jr.
                               Merritt & Merritt
                           30 Main Street, Suite 330
                                  PO Box 5839
                              Burlington, VT 05402
                                 (802) 658-7830

                           CALCULATION OF FILING FEE

<TABLE>
<CAPTION>
 TRANSACTION VALUATION*     AMOUNT OF FILING FEE**
<S>                        <C>
       $4,8000,000                   $960
</TABLE>

*Calculated solely for the purpose of determining the filing fee, based upon the
purchase of 300,000 shares at the maximum price of $16.00 per share.

** Amount previously paid.

/ /  Check the box if any part of the fee is offset as provided by Rule
    0-11(a)(2) and identify the filing with which the offsetting fee was
    previously paid. Identify the previous filing by registration statement
    number, or the Form or Schedule and the date of its filing.

        Amount Previously Paid: _______________________________________

        Form or Registration No.: _____________________________________

        Filing Party: _________________________________________________

        Date Filed: ___________________________________________________

/ /  Check the box if the filing relates solely to preliminary communications
    made before the commencement of a tender offer.

Check the appropriate boxes below to designate any transactions to which the
statement relates:

/ /  third-party tender offer subject to Rule 14d-1.

/X/  issuer tender offer subject to Rule 13e-4.

/ /  going-private transaction subject to Rule 13e-3.

/ /  amendment to Schedule 13D under Rule 13d-2

Check the following box if the filing is a final amendment reporting the results
of the tender offer: / /
<PAGE>
ITEM 1. SUMMARY TERM SHEET.

    The Summary Term Sheet at Page (iv) of the Offer to Purchase (as defined in
Item 2.) is incorporated herein by reference.

ITEM 2. SUBJECT COMPANY INFORMATION.

    (a) The Issuer of the securities to which this Issuer Tender Offer Statement
on Schedule TO (the "Statement") relates is Green Mountain Coffee, Inc. and the
address of its principal executive office is 33 Coffee Lane, Waterbury, VT
05676. This Statement relates to a tender offer by the Company to purchase up to
300,000 shares (or such lesser number of shares as are validly tendered) of its
Common Stock, $.10 par value (the "Shares"), at prices, net to the seller in
cash and specified by stockholders, not greater than $16.00 nor less than $14.50
per Share, upon the terms and subject to the conditions set forth in the Offer
to Purchase dated April 17, 2000, as amended (the "Offer to Purchase"), and in
the related Letter of Transmittal (which together constitute the "Offer"),
copies of which are filed as Exhibits 12 (a)(1)(i) and (a)(1)(ii), respectively.

    (b) As of April 3, 2000, the Issuer had 3,354,747 shares of Common Stock,
$.10 par value, issued and outstanding and 286,328 Shares reserved for issuance
upon exercise of options which were exercisable within 60 days thereof.

    (c) The information set forth in "Introduction" and "Section 7. Price Range
of Shares" of the Offer to Purchase is incorporated herein by reference.

ITEM 3. IDENTITY AND BACKGROUND OF FILING PERSON.

    The Information set forth in the "Introduction," "Section 8. Interest of
Directors and Executive Officers; Transactions and Arrangements Concerning the
Shares" and "Section 10. Certain Information About the Company" of the Offer to
Purchase" is incorporated by reference.

ITEM 4. TERMS OF THE TRANSACTION.

    The information set forth in "Introduction," "Section 1. Number of Shares;
Proration," "Section 2. Tenders by Holders of Fewer than 100 Shares," "Section
3. Procedure for Tendering Shares," "Section 4. Withdrawal Rights," "Section 5.
Purchase of Shares and Payment of Purchase Price," "Section 6. Certain Condition
of the Offer," "Section 14. Certain Federal Income Tax Consequences," "Section
15. Extension of the Offer; Termination; Amendments" and "Section 17.
Miscellaneous" of the Offer to Purchase are incorporated herein by reference.

ITEM 5. PAST CONTACTS, TRANSACTIONS, NEGOTIATIONS AND AGREEMENTS.

    The information set forth in the "Introduction" and "Section 8. Interest of
Directors and Executive Officers; Transactions and Arrangements Concerning the
Shares" of the Offer to Purchase is incorporated herein by reference.

ITEM 6. PURPOSES OF THE TRANSACTION AND PLANS OR PROPOSALS.

    The information set forth in "Introduction" and "Section 9. Background and
Purpose of the Offer" of the Offer to Purchase are incorporated herein by
reference.

ITEM 7. SOURCE AND AMOUNT OF FUNDS OR OTHER CONSIDERATION.

    (a)-(b) The information set forth in "Section 11. Source and Amount of
Funds" of the Offer to Purchase is incorporated herein by reference.

ITEM 8. INTEREST IN SECURITIES OF THE SUBJECT COMPANY.

    The information set forth in "Section 8. Interest of Directors and Executive
Officers; Transactions and Arrangements Concerning the Shares" of the Offer to
Purchase is incorporated herein by reference.
<PAGE>
ITEM 9. PERSONS/ASSETS, RETAINED, EMPLOYED, COMPENSATED OR USED.

    The information set forth in "Section 16. Fees and Expenses" of the Offer to
Purchase is incorporated herein by reference.

ITEM 10. FINANCIAL STATEMENTS.

    Not applicable.

ITEM 11. ADDITIONAL INFORMATION.

    (a) Not applicable.

    (b) The information set forth in "Section 13. Certain Legal Matters;
Regulatory Approvals" of the Offer to Purchase is incorporated herein by
reference.

    (c) The information set forth in "Section 12. Effects of the Offer on the
Market for Shares; Registration under the Exchange Act" of the Offer to Purchase
is incorporated herein by reference.

    (d) Not applicable.

    (e) Reference is hereby made to the Offer to Purchase and the related Letter
of Transmittal, copies of which are attached hereto as Exhibits 12 (a)(1) (i)
and (a)(2)(ii), respectively, and incorporated in their entirety herein by
reference.

ITEM 12. EXHIBITS.

    (a)(1)(i) Offer to Purchase, dated April 17, 2000, as amended

    (a)(1)(ii) Letter of Transmitta1(1)

    (a)(1)(iii) Notice of Guaranteed Delivery(1)

    (a)(1)(iv) Letter to Brokers, Dealers, Commercial Banks, Trust Companies and
Other Nominees(1)

    (a)(1)(v) Letter to Clients for use by Brokers, Dealers, Commercial Banks,
Trust Companies and Other Nominees(1)

    (a)(1)(vi) Guidelines for Certification of Taxpayer Identification Number on
Substitute Form W-9(1)

    (a)(1)(viii) Letter to the Company's Stockholders from Robert P. Stiller,
Chairman of the Board, President and Chief Executive Officer of the Company,
dated April 17, 2000(1)

    (a)(5)(i) News Release issued by the Company on April 3, 2000(2)

    (a)(5)(ii) News Release issued by the Company on April 17, 2000(1)

    (b)(1) Twelfth Amendment to Fleet Bank--NH Commercial Loan Agreement and
Loan Documents dated April 7,2000(1).

    (b)(2) Collateral Assignment of Leasehold Interest, dated August 11, 1993,
between Green Mountain Coffee Roasters, Inc. and Fleet Bank--NH(3)

    (b)(3) Seventh Amendment and First Restatement of Commercial Loan Agreement,
dated April 12, 1996, among Green Mountain Coffee Roasters, Inc., as borrower,
and Fleet Bank--NH, as lender(4)

    (b)(4) Eighth Amendment to Commercial Loan Agreement, dated February 19,
1997, among Green Mountain Coffee Roasters Inc., as borrower, and Fleet
Bank--NH, as lender(5)

    (b)(5) Ninth Amendment to Commercial Loan Agreement, Fleet Bank, dated June
9, 1997, among Green Mountain Coffee Roasters, Inc., as borrower, and Fleet
Bank--NH, as lender(6)

    (b)(6) Eleventh Amendment to Commercial Loan Agreement, dated February 20,
1998, from Green Mountain Coffee Roaster, Inc., to Fleet Bank--NH(7)
<PAGE>
    (b)(7) First Restatement of Security Agreement, dated April 12, 1996,
between Green Mountain Coffee Roasters, Inc. and Fleet Bank--NH(8)

    (d) Not applicable

    (g) Not applicable

    (h) Not applicable

NOTES TO EXHIBITS LISTED ABOVE

(1)  Incorporated by reference to the corresponding Exhibit number in the
     Schedule TO filed on April 17, 2000.

(2)  Incorporated by reference to Exhibit (a)(5)(i) in the Schedule TO filed on
     April 3, 2000.

(3)  Incorporated by reference to Exhibit 10.2 (f) in the Registration Statement
     on Form SB-2 (Registration No. 33-66646) filed on July 28, 1993 and
    declared effective on September 21, 1993.

(4)  Incorporated by reference to Exhibit 10.2 (y) in the Quarterly Report on
     Form 10-QSB for the 12 weeks ended April 13, 1996.

(5)  Incorporated by reference to Exhibit 10.2 (bb) in the Quarterly Report on
     Form 10-Q for the 16 weeks ended January 18, 1997.

(6)  Incorporated by reference to Exhibit 10.2 (ee) in the Quarterly Report on
     Form 10-Q for the 12 weeks ended April 12, 1997.

(7)  Incorporated by reference to Exhibit 10.2 (gg) in the Quarterly Report on
     Form 10-Q for the 12 weeks ended July 5, 1997.

(8)  Incorporated by reference to Exhibit 10.10 (g) in the Quarterly Report on
     Form 10-Q for the 12 weeks ended April 13, 1997.

ITEM 13. INFORMATION REQUIRED BY SCHEDULE 13E-3.

    Not applicable.

                                   SIGNATURE

    After due inquiry and to the best of my knowledge and belief, I certify that
the information set forth in this statement is true, complete and correct.

                                        /s/ Robert P. Stiller
                                        ----------------------------------------
                                        Robert P. Stiller,
                                        Chairman, President and Chief Executive
                                        Officer

May 12, 2000

<PAGE>
                           OFFER TO PURCHASE FOR CASH
                    UP TO 300,000 SHARES OF ITS COMMON STOCK
                  AT A PURCHASE PRICE NOT GREATER THAN $16.00
                         NOR LESS THAN $14.50 PER SHARE

     THE OFFER, PRORATION PERIOD AND WITHDRAWAL RIGHTS EXPIRE AT 5:00 P.M.,
    NEW YORK CITY TIME, MONDAY, MAY 15, 2000, UNLESS THE OFFER IS EXTENDED.

    Green Mountain Coffee, Inc., a Delaware corporation (the "Company"), hereby
invites you to tender your shares of its Common Stock, $.10 par value (the
"Shares"), to the Company at prices, net to you in cash, not greater than $16.00
nor less than $14.50 per Share, as specified by the Company's stockholders, upon
the terms and subject to the conditions set forth in this Offer to Purchase and
in the related Letter of Transmittal (which together constitute the "Offer").
The Company will determine a single per Share price (not greater than $16.00 nor
less than $14.50 per Share) (the "Purchase Price") that it will pay for Shares
validly tendered pursuant to the Offer, taking into account the number of Shares
so tendered and the prices specified by tendering stockholders. The Company will
select the Purchase Price which will allow it to buy 300,000 Shares (or such
lesser number of Shares as are validly tendered at prices not greater than
$16.00 nor less than $14.50 per Share) pursuant to the Offer. All Shares validly
tendered at prices at or below the Purchase Price will be purchased at the
Purchase Price, net to the seller in cash, upon the terms and subject to the
conditions of the Offer, including the proration terms hereof. Whenever this
offer refers to rights "we' have, actions "we' may take or similar matters it is
referring to rights or actions of the Company.

    THE OFFER IS NOT CONDITIONED ON ANY MINIMUM NUMBER OF SHARES BEING TENDERED.
THE OFFER IS, HOWEVER, SUBJECT TO CERTAIN OTHER CONDITIONS. SEE SECTION 6.

    NEITHER THE COMPANY NOR ITS BOARD OF DIRECTORS MAKES ANY RECOMMENDATION TO
ANY STOCKHOLDER AS TO WHETHER TO TENDER OR REFRAIN FROM TENDERING SHARES.
STOCKHOLDERS MUST MAKE THEIR OWN DECISIONS AS TO WHETHER TO TENDER SHARES AND,
IF SO, HOW MANY SHARES TO TENDER AND AT WHAT PRICE OR PRICES TO TENDER SUCH
SHARES.

    THE COMPANY HAS BEEN ADVISED THAT CERTAIN OF ITS EXECUTIVE OFFICERS INTEND
TO TENDER UP TO AN AGGREGATE OF 117,500 SHARES PURSUANT TO THE OFFER.

    Questions and requests for assistance or for additional copies of this Offer
to Purchase, the Letter of Transmittal or the Notice of Guaranteed Delivery may
be directed to the Information Agent at its address and telephone number set
forth below.

                             D.F. KING & CO., INC.
                                77 Water Street
                                  20(th) Floor
                               New York, NY 10005
                                 (800) 714-3305

    April 17, 2000, as amended
<PAGE>
                                   IMPORTANT

    If you desire to tender all or any portion of your Shares you should either
(1) complete and sign the Letter of Transmittal or a facsimile copy thereof in
accordance with the instructions in the Letter of Transmittal, mail or deliver
it and any other required documents to the Depositary, Continental Stock
Transfer & Trust Company, and either mail or deliver the stock certificates for
such Shares to the Depositary or follow the procedure for book-entry delivery
set forth in Section 3, or (2) request a broker, dealer, commercial bank, trust
company or other nominee to effect the transaction on your behalf. If your
shares are registered in the name of a broker, dealer, commercial bank, trust
company or other nominee you must contact that broker, dealer, commercial bank,
trust company or other nominee if you desire to tender such Shares. If you
desire to tender your Shares and the certificates for such Shares are not
immediately available or you cannot comply with the procedure for book-entry
transfer by the expiration of the Offer you must tender such Shares by following
the procedures for guaranteed delivery set forth in Section 3. YOU MUST PROPERLY
COMPLETE THE LETTER OF TRANSMITTAL, INCLUDING THE SECTION OF THE LETTER OF
TRANSMITTAL RELATING TO THE PRICE AT WHICH YOU ARE TENDERING SHARES, IN ORDER TO
EFFECT A VALID TENDER OF YOUR SHARES.

    NO PERSON HAS BEEN AUTHORIZED TO MAKE ANY RECOMMENDATION ON BEHALF OF THE
COMPANY AS TO WHETHER STOCKHOLDERS SHOULD TENDER OR REFRAIN FROM TENDERING
SHARES PURSUANT TO THE OFFER. NO PERSON HAS BEEN AUTHORIZED TO GIVE ANY
INFORMATION OR TO MAKE ANY REPRESENTATIONS IN CONNECTION WITH THE OFFER, OTHER
THAN THOSE CONTAINED IN THIS OFFER TO PURCHASE OR IN THE LETTER OF TRANSMITTAL.
IF GIVEN OR MADE, SUCH RECOMMENDATIONS, INFORMATION OR REPRESENTATIONS MUST NOT
BE RELIED UPON AS HAVING BEEN AUTHORIZED BY THE COMPANY.

                                       ii
<PAGE>
                               TABLE OF CONTENTS

<TABLE>
<CAPTION>
                          SECTION                               PAGE
                          -------                             --------
<S>                                                           <C>
Summary Term Sheet..........................................     (iv)
Introduction................................................       1
 1. Number of Shares; Proration.............................       2
 2. Tenders by Holders of Fewer than 100 Shares.............       3
 3. Procedure for Tendering Shares..........................       4
 4. Withdrawal Rights.......................................       7
 5. Purchase of Shares and Payment of Purchase Price........       7
 6. Certain Conditions of the Offer.........................       8
 7. Price Range of Shares...................................      10
 8. Interest of Directors and Executive Officers;
    Transactions and Arrangements Concerning the Shares.....      10
 9. Background and Purpose of the Offer.....................      16
10. Certain Information About the Company...................      17
11. Source and Amount of Funds..............................      17
12. Effects of the Offer on the Market for Shares;
Registration Under the Exchange Act.........................      18
13. Certain Legal Matters; Regulatory Approvals.............      18
14. Certain Federal Income Tax Consequences.................      18
15. Extension of the Offer; Termination; Amendments.........      21
16. Fees and Expenses.......................................      22
17. Miscellaneous...........................................      23
</TABLE>

                                      iii
<PAGE>
                               SUMMARY TERM SHEET

    This general summary is provided solely for your convenience and is
qualified in its entirety by reference to the full text and more specific
details of this Offer to Purchase.

<TABLE>
<S>                                            <C>
Number of Shares to be Purchased.............  300,000 (or such lesser number of Shares as are
                                               validly tendered).

Purchase Price...............................  The Company will determine a single per Share net
                                               cash price, not greater than $16.00 nor less than
                                               $14.50 per Share that it will pay for Shares validly
                                               tendered. All Shares acquired in the Offer will be
                                               acquired at the Purchase Price even if tendered below
                                               the Purchase Price. Each stockholder desiring to
                                               tender Shares must either specify in the Letter of
                                               Transmittal the minimum price (not greater than
                                               $16.00 nor less than $14.50 per Share, in multiples
                                               of $0.125) at which such stockholder is willing to
                                               have Shares purchased by the Company or that the
                                               stockholder does not wish to specify a price in which
                                               event the shares will be deemed to have been tendered
                                               at the Purchase Price determined by the Company.

How to Tender Shares.........................  See Section 3. Call the Information Agent or consult
                                               your broker for assistance.

Brokerage Commissions........................  None.

Stock Transfer Tax...........................  None, if payment is made to the registered holder.

Expiration and Proration Dates...............  Monday, May 15, 2000, at 5:00 p.m., New York City
                                               time, unless extended by the Company.

Payment Date.................................  As soon as practicable after the Expiration Date (as
                                               defined in Section 1).

Position of the Company and its Board of
  Directors..................................  Neither the Company nor its Board of Directors makes
                                               any recommendation to any stockholder as to whether
                                               to tender or refrain from tendering Shares.

Withdrawal Rights............................  Tendered Shares may be withdrawn at any time until
                                               5:00 p.m., New York City time, on Monday, May 15,
                                               2000, unless the Offer is extended by the Company,
                                               and after 11:59 P.M., New York City time, on Monday,
                                               June 12, 2000, if not purchased pursuant to the Offer
                                               by such time. See Section 4.

Odd Lots.....................................  There will be no proration of Shares tendered by any
                                               stockholder who (1) beneficially owns less than 100
                                               Shares in the aggregate as of April 17, 2000, (2)
                                               continues to beneficially own less than 100 Shares in
                                               the aggregate on the Expiration Date, (3) tenders all
                                               of such Shares at or below the Purchase Price prior
                                               to the Expiration Date and (4) checks the "Odd Lots"
                                               box in the Letter of Transmittal.
</TABLE>

                                       iv
<PAGE>
    THE COMPANY HAS NOT AUTHORIZED ANY PERSON TO MAKE ANY RECOMMENDATION ON
BEHALF OF THE COMPANY AS TO WHETHER YOU SHOULD TENDER OR REFRAIN FROM TENDERING
SHARES PURSUANT TO THE OFFER. THE COMPANY HAS NOT AUTHORIZED ANY PERSON TO GIVE
ANY INFORMATION OR TO MAKE ANY REPRESENTATION IN CONNECTION WITH THE OFFER ON
BEHALF OF THE COMPANY OTHER THAN THOSE CONTAINED IN THIS OFFER TO PURCHASE OR IN
THE LETTER OF TRANSMITTAL. DO NOT RELY ON ANY SUCH RECOMMENDATION OR ANY SUCH
INFORMATION OR REPRESENTATION, IF GIVEN OR MADE, AS HAVING BEEN AUTHORIZED BY
THE COMPANY.

                                       v
<PAGE>
TO THE HOLDERS OF COMMON STOCK OF
  GREEN MOUNTAIN COFFEE, INC.

                                  INTRODUCTION

    We hereby invite you to tender your Shares to us, upon the terms and subject
to the conditions of the Offer, at prices, net to you in cash and not greater
than $16.00 nor less than $14.50 per Share, specified. We will determine a
single per Share Purchase Price (not greater than $16.00 nor less than $14.50
per Share) that we will pay for Shares validly tendered pursuant to the Offer,
taking into account the number of Shares so tendered and the prices specified by
all tendering stockholders, including you. We will select the Purchase Price
which will allow us to buy 300,000 Shares (or such lesser number of Shares as
are validly tendered at prices not greater than $16.00 nor less than $14.50 per
Share) pursuant to the Offer. All Shares validly tendered at prices at or below
the Purchase Price will be purchased at the Purchase Price, net to the seller in
cash, upon the terms and subject to the conditions of the Offer, including the
proration terms described below.

    THE OFFER IS NOT CONDITIONED ON ANY MINIMUM NUMBER OF SHARES BEING TENDERED.
THE OFFER IS, HOWEVER, SUBJECT TO CERTAIN OTHER CONDITIONS. SEE SECTION 6.

    If more than 300,000 Shares (or such greater number of Shares as we may
elect to purchase) are validly tendered before the Expiration Date (as defined
in Section 1) at or below the Purchase Price, we will accept Shares for purchase
first from all Odd Lot Owners (as defined in Section 2) who validly tender all
of their Shares at or below the Purchase Price and then on a pro rata basis, if
necessary, from all other stockholders who validly tender Shares at or below the
Purchase Price. See Sections 1 and 2. We will return all Shares not purchased
under the Offer, including Shares tendered and not withdrawn at prices greater
than the Purchase Price and Shares not purchased because of proration. Tendering
stockholders will not be obligated to pay brokerage fees or commissions,
solicitation fees or, subject to Instruction 7 of the Letter of Transmittal,
stock transfer taxes on our purchase of Shares pursuant to the Offer. In
addition, we will pay certain fees and expenses of Continental Stock Transfer
and Trust Co. (the "Depositary") and D.F. King & Co., Inc. (the "Information
Agent") in connection with the Offer. See Section 16.

    WE DO NOT NOR DOES OUR BOARD OF DIRECTORS MAKE ANY RECOMMENDATION AS TO
WHETHER YOU SHOULD TENDER OR REFRAIN FROM TENDERING SHARES. YOU MUST MAKE YOUR
OWN DECISION WHETHER TO TENDER SHARES AND, IF SO, HOW MANY SHARES TO TENDER AND
AT WHAT PRICE OR PRICES TO TENDER SUCH SHARES. WE HAVE BEEN ADVISED THAT CERTAIN
OF OUR EXECUTIVE OFFICERS INTEND TO TENDER UP TO AN AGGREGATE OF 117,500 SHARES
PURSUANT TO THE OFFER.

    We are making the offer to promote our long-term objectives of providing a
financial return to our stockholders as well as providing those stockholders who
desire to sell their Shares with an opportunity to do so. We believe that our
purchase of Shares represents an attractive long-term investment that will
benefit the Company and its remaining stockholders. See Section 9.

    IF YOU ARE CONSIDERING A SALE OF ALL OR A PORTION OF YOUR SHARES, THE OFFER
PROVIDES YOU WITH THE OPPORTUNITY TO DETERMINE THE PRICE OR PRICES (NOT GREATER
THAN $16.00 NOR LESS THAN $14.50 PER SHARE) AT WHICH YOU ARE WILLING TO SELL
YOUR SHARES AND, IF ANY SUCH SHARES ARE PURCHASED PURSUANT TO THE OFFER, TO SELL
THOSE SHARES FOR CASH WITHOUT THE USUAL TRANSACTION COSTS ASSOCIATED WITH
OPEN-MARKET SALES. IN ADDITION, THE OFFER MAY GIVE YOU THE OPPORTUNITY TO SELL
SHARES AT PRICES GREATER THAN MARKET PRICES PREVAILING PRIOR TO ANNOUNCEMENT OF
THE OFFER.

    As of the close of trading on April 3, 2000, there were 3,354,747 Shares
outstanding and 286,328 Shares issuable upon exercise of stock options which
were exercisable within 60 days thereof. The 300,000 Shares that we are offering
to purchase represent approximately 9% of the Shares outstanding as of April 3,
2000 and approximately 8% of the sum of the Shares then outstanding and all
Shares issuable
<PAGE>
upon exercise of stock options which were exercisable within 60 days thereof.
The Shares are traded on the Nasdaq National Market System ("NASDAQ") under the
symbol "GMCR." On April 3, 2000, the last trading day prior to the announcement
of the Offer, the closing per Share sales price as reported on Nasdaq was
$14.00. WE URGE YOU TO OBTAIN CURRENT QUOTATIONS OF THE MARKET PRICE OF THE
SHARES.

1. NUMBER OF SHARES; PRORATION.

    Upon the terms and subject to the conditions of the Offer, we will accept
for payment and purchase 300,000 Shares or such lesser number of Shares as are
validly tendered on or prior to the Expiration Date at a price (determined in
the manner set forth below) not greater than $16.00 nor less than $14.50 per
Share. THE TERM "EXPIRATION DATE" MEANS 11:59 P.M., NEW YORK CITY TIME, ON
MONDAY MAY 15, 2000, UNLESS WE IN OUR SOLE DISCRETION, EXTEND THE PERIOD OF TIME
DURING WHICH THE OFFER IS OPEN, IN WHICH EVENT THE TERM "EXPIRATION DATE" SHALL
REFER TO THE LATEST TIME AND DATE AT WHICH THE OFFER, AS SO EXTENDED, EXPIRES.
See Section 15 for a description of our right to extend the time during which
the Offer is open and to delay, terminate or amend the Offer. See also
Section 6. Subject to Section 2, if the Offer is oversubscribed, Shares tendered
at or below the Purchase Price prior to the Expiration Date will be subject to
proration. The proration period also expires on the Expiration Date.

    We will, upon the terms and subject to the conditions of the Offer,
determine the Purchase Price (not greater than $16.00 nor less than $14.50 per
Share) that we will pay for Shares validly tendered pursuant to the Offer,
taking into account the number of Shares so tendered and the prices specified by
tendering stockholders. We will select a single per Share Purchase Price which
will allow us to buy 300,000 Shares (or such lesser number as are validly
tendered at prices not greater than $16.00 nor less than $14.50 per Share)
pursuant to the Offer. We reserve the right, in our sole discretion, to purchase
more than 300,000 Shares pursuant to the Offer.

    If (i) we increase or decrease the price to be paid for Shares or
(ii) increase by 2% of the outstanding shares or decrease the number of Shares
being sought, and the Offer is scheduled to expire less than ten business days
from and including the date that notice of such increase or decrease is first
published, sent or given in the manner specified in Section 15, then the Offer
will be extended for ten business days from and including the date of such
notice. For purposes of the Offer, a "business day" means any day other than a
Saturday, Sunday or federal holiday and consists of the time period from
12:01 a.m. through 11:59 p.m., New York City time.

    In accordance with Instruction 5 of the Letter of Transmittal, each
stockholder desiring to tender Shares must specify the price or prices (not
greater than $16.00 nor less than $14.50 per Share) at which such stockholder is
willing to have us purchase the stockholder's Shares. All Shares purchased
pursuant to the Offer will be purchased at the Purchase Price. All Shares not
purchased pursuant to the Offer, including Shares tendered at prices greater
than the Purchase Price and Shares not purchased because of proration, will be
returned to the tendering stockholders at our expense as promptly as practicable
following the Expiration Date.

    Upon the terms and subject to the conditions of the Offer, if the number of
Shares validly tendered prior to the Expiration Date is less than or equal to
300,000 Shares (or such greater number of Shares as we may elect to purchase
pursuant to the Offer), we will purchase at the Purchase Price all Shares so
tendered.

    Upon the terms and subject to the conditions of the Offer, in the event that
prior to the Expiration Date more than 300,000 Shares (or such greater number of
Shares as we elect to purchase) are validly

                                       2
<PAGE>
tendered at or below the Purchase Price, we will accept Shares for purchase in
the following order of priority:

    (a) first, all Shares validly tendered at or below the Purchase Price prior
    to the Expiration Date and not withdrawn by any Odd Lot Owner (as defined in
    Section 2) who:

       (1) tenders all Shares beneficially owned by such Odd Lot Owner at or
       below the Purchase Price (partial tenders will not qualify for this
       preference); and

       (2) completes the section captioned "Odd Lots" on the Letter of
       Transmittal and, if applicable, on the Notice of Guaranteed Delivery; and

    (b) then, after the purchase of all foregoing Shares, all other Shares
    validly tendered at or below the Purchase Price before the Expiration Date
    and not withdrawn on a pro rata basis, if necessary (with adjustments to
    avoid purchases of fractional shares).

    In the event that proration of tendered Shares is required, we will
determine the final proration factor as promptly as practicable after the
Expiration Date. Proration for each stockholder tendering Shares other than Odd
Lot Owners shall be based on the ratio of the number of Shares tendered by such
stockholder at or below the Purchase Price to the total number of Shares
tendered by all stockholders at or below the Purchase Price other than Odd Lot
Owners. Although we do not expect to be able to announce the final results of
such proration until approximately seven NASDAQ trading days after the
Expiration Date, we will announce preliminary results of proration by press
release as promptly as practicable after the Expiration Date. You may obtain
such preliminary information from the Information Agent and may be able to
obtain such information from your broker or financial advisor.

    As described in Section 14, the number of Shares that we purchase from you,
and the order in which we purchase shares may affect the federal income tax
consequences of such purchase to you and therefore may be relevant to your
decision whether to tender Shares. The Letter of Transmittal affords you the
opportunity to designate the order of priority in which Shares tendered are to
be purchased in the event of proration.

2. TENDERS BY HOLDERS OF FEWER THAN 100 SHARES.

    Upon the terms and subject to the conditions of the Offer, we will accept
for purchase, without proration, all Shares validly tendered on or prior to the
Expiration Date at or below the Purchase Price by or on behalf of stockholders
who beneficially owned as of the close of business on April 17, 2000, and
continue to beneficially own as of the Expiration Date, an aggregate of fewer
than 100 Shares ("Odd Lot Owners"). To avoid proration, however, Odd Lot Owners
must validly tender at or below the Purchase Price all Shares that such Odd Lot
Owner beneficially owns; partial tenders will not qualify for this preference.
This preference is not available to holders of 100 or more Shares, even if such
holders have separate stock certificates for fewer than 100 Shares. If you are
an Odd Lot Owner wishing to tender, free of proration, all Shares beneficially
owned by you, you must complete the section captioned "Odd Lots" in the Letter
of Transmittal and, if applicable, on the Notice of Guaranteed Delivery. IF YOU
ARE AN ODD LOT HOLDER, BY ACCEPTING THE OFFER, YOU WOULD NOT ONLY AVOID THE
PAYMENT OF BROKERAGE COMMISSIONS BUT WOULD ALSO AVOID ANY APPLICABLE ODD LOT
DISCOUNTS PAYABLE IN A SALE OF YOUR SHARES.

3. PROCEDURE FOR TENDERING SHARES.

    Proper Tender Of Shares. For Shares to be validly tendered pursuant to the
Offer:

    (a) the certificates for such Shares (or confirmation of receipt of such
Shares pursuant to the procedures for book-entry transfer set forth below),
together with a properly completed and duly executed Letter of Transmittal (or
facsimile thereof) with any required signature guarantees, and any other

                                       3
<PAGE>
documents required by the Letter of Transmittal, must be received on or before
the Expiration Date by the Depositary at one of its addresses set forth on the
back cover of this Offer to Purchase; or

    (b) you must comply with the guaranteed delivery procedure set forth below.

    AS SPECIFIED IN INSTRUCTION 5 OF THE LETTER OF TRANSMITTAL, IF YOU DESIRE TO
TENDER SHARES PURSUANT TO THE OFFER YOU MUST PROPERLY INDICATE IN THE SECTION
CAPTIONED "PRICE (IN DOLLARS) PER SHARE AT WHICH SHARES ARE BEING TENDERED" ON
THE LETTER OF TRANSMITTAL THE PRICE (IN MULTIPLES OF $0.125) AT WHICH YOUR
SHARES ARE BEING TENDERED; PROVIDED, HOWEVER, IF YOU ARE AN ODD LOT OWNER YOU
MAY CHECK THE BOX IN THE SECTION ENTITLED "ODD LOTS" INDICATING A TENDER OF ALL
OF YOUR SHARES AT THE PURCHASE PRICE OR IF YOU DO NOT WISH TO SPECIFY A PURCHASE
PRICE, CHECK THE APPROPRIATE BOX, IN WHICH CASE YOU WILL BE DEEMED TO HAVE
TENDERED AT THE PURCHASE PRICE DETERMINED BY THE COMPANY IN ACCORDANCE WITH THE
TERMS OF THE OFFER. IF YOU DESIRE TO TENDER SHARES AT MORE THAN ONE PRICE YOU
MUST COMPLETE SEPARATE LETTERS OF TRANSMITTAL FOR EACH PRICE AT WHICH SHARES ARE
BEING TENDERED, EXCEPT THAT THE SAME SHARES CANNOT BE TENDERED (UNLESS PROPERLY
WITHDRAWN PREVIOUSLY IN ACCORDANCE WITH THE TERMS OF THE OFFER) AT MORE THAN ONE
PRICE. IN ORDER TO VALIDLY TENDER SHARES, ONE AND ONLY ONE PRICE BOX MUST BE
CHECKED IN THE APPROPRIATE SECTION ON EACH LETTER OF TRANSMITTAL.

    In addition, if you are an Odd Lot Owner who tenders all of your Shares you
must complete the section entitled "Odd Lots" in the Letter of Transmittal and,
if applicable, on the Notice of Guaranteed Delivery in order to qualify for the
preferential treatment available to Odd Lot Owners as set forth in Section 1.

    Signature Guarantees And Method Of Delivery. No signature guarantee is
required on the Letter of Transmittal if (i) the Letter of Transmittal is signed
by the registered holder of the Shares exactly as the name of the registered
holder (which term, for purposes of this Section 3, includes any participant in
The Depository Trust Company (the "Book-Entry Transfer Facility") whose name
appears on a security position listing as the holder of the Shares) appears on
the certificate tendered, and payment and delivery are to be made directly to
such registered holder, or (ii) Shares are tendered for the account of a member
firm of a registered national securities exchange or the National Association of
Securities Dealers, Inc. or by a commercial bank or trust company having an
office, branch or agency in the United States which is a member of one of the
Stock Transfer Association's approved medallion programs (such as the Securities
Transfer Agents Medallion Program, the New York Stock Exchange Medallion
Signature Program or the Stock Exchange Medallion Program) (each such entity, an
"Eligible Institution"). In all other cases, all signatures on the Letter of
Transmittal must be guaranteed by an Eligible Institution. See Instruction 1 of
the Letter of Transmittal.

    If a certificate representing Shares is registered in the name of a person
other than the signer of a Letter of Transmittal, or if payment is to be made,
or Shares not purchased or tendered are to be issued, to a person other than the
registered holder, the certificate must be endorsed or accompanied by an
appropriate stock power, in either case signed exactly as the name of the
registered holder appears on the certificate, with the signature on the
certificate or stock power guaranteed by an Eligible Institution. In all cases,
payment for Shares tendered and accepted for payment pursuant to the Offer will
be made only after timely receipt by the Depositary of certificates for such
Shares (or a timely confirmation of a book-entry transfer of such Shares into
the Depositary's account at the Book-Entry Transfer Facility), a properly
completed and duly executed Letter of Transmittal (or facsimile thereof) with
any required signature guarantees and any other documents required by the Letter
of Transmittal.

                                       4
<PAGE>
    THE METHOD OF DELIVERY OF ALL DOCUMENTS, INCLUDING STOCK CERTIFICATES, THE
LETTER OF TRANSMITTAL AND ANY OTHER REQUIRED DOCUMENTS, IS AT YOUR ELECTION AND
RISK. IF DELIVERY IS BY MAIL, REGISTERED MAIL WITH RETURN RECEIPT REQUESTED,
PROPERLY INSURED, IS RECOMMENDED. IN ALL CASES, SUFFICIENT TIME SHOULD BE
ALLOWED TO ASSURE TIMELY DELIVERY.

    Federal Income Tax Backup Withholding. To prevent federal income tax backup
withholding equal to 31% of the gross payments made pursuant to the Offer, if
you do not otherwise establish an exemption from such withholding you must
notify the Depositary of your correct taxpayer identification number (or certify
that you are awaiting a taxpayer identification number) and provide certain
other information by completing a Substitute Form W-9 (included in the Letter of
Transmittal). If you are a foreign stockholder you may be required to submit
Form W-8, certifying non-United States status, in order to avoid backup
withholding. See Instructions 12 and 13 of the Letter of Transmittal.

    YOU SHOULD CONSULT YOUR TAX ADVISOR AS TO WHETHER YOU ARE SUBJECT TO OR
EXEMPT FROM FEDERAL INCOME TAX WITHHOLDING.

    For a discussion of certain other federal income tax consequences, see
Section 14.

    Book-Entry Delivery. The Depositary will establish an account with respect
to the Shares at the Book-Entry Transfer Facility for purposes of the Offer
within two business days after the date of this Offer to Purchase. Any financial
institution that is a participant in the Book-Entry Transfer Facility's system
may make book-entry delivery of the Shares by causing such facility to transfer
such Shares into the Depositary's account in accordance with such facility's
procedure for such transfer. Even though delivery of Shares may be effected
through book-entry transfer into the Depositary's account at the Book-Entry
Transfer Facility, a properly completed and duly executed Letter of Transmittal
(or facsimile thereof), with any required signature guarantees and other
required documents must, in any case, be transmitted to and received by the
Depositary at one of its addresses set forth on the back cover of this Offer to
Purchase prior to the Expiration Date, or the guaranteed delivery procedure set
forth below must be followed. DELIVERY OF THE LETTER OF TRANSMITTAL AND ANY
OTHER REQUIRED DOCUMENTS TO THE BOOK-ENTRY TRANSFER FACILITY DOES NOT CONSTITUTE
DELIVERY TO THE DEPOSITARY.

    Guaranteed Delivery. If you desire to tender Shares pursuant to the Offer
and your share certificates are not immediately available (or the procedures for
book-entry transfer cannot be completed on a timely basis) or time will not
permit all required documents to reach the Depositary by the Expiration Date,
such Shares may nevertheless be tendered, provided that all of the following
conditions are satisfied:

    (a) such tender is made by or through an Eligible Institution;

    (b) the Depositary receives (by hand, mail, facsimile or telegram), on or
prior to the Expiration Date, a properly completed and duly executed Notice of
Guaranteed Delivery substantially in the form of what we have provided with this
Offer to Purchase (indicating the price at which the Shares are being tendered),
which includes a guarantee by an Eligible Institution in the form set forth in
such Notice of Guaranteed Delivery;

    c) the certificates for all tendered Shares in proper form for transfer (or
confirmation of book-entry transfer of such Shares into the Depositary's account
at the Book-Entry Transfer Facility), together with a properly completed and
duly executed Letter of Transmittal (or facsimile thereof) and any other
documents required by the Letter of Transmittal, are received by the Depositary
within three NASDAQ trading days after the date the Depositary receives such
Notice of Guaranteed Delivery.

    Determination of Validity; Rejection of Shares; Waiver of Defects; No
Obligation to Give Notice of Defects. All questions as to the number of Shares
to be accepted, the price to be paid therefor, the form of documents, the terms
of the Offer and the validity, form, eligibility (including the time of receipt)
and acceptance for payment of any tender of Shares will be determined by us, in
our sole discretion, which

                                       5
<PAGE>
determination shall be final and binding on all parties. We reserve the absolute
right to reject any or all tenders we determine not to be in proper form or the
acceptance of or payment for which may in the opinion of our counsel be
unlawful. We also reserve the absolute right to waive any of the conditions of
the Offer or any defect or irregularity in the tender of any particular Shares.
No tender of Shares will be deemed to be validly made until all defects and
irregularities have been cured or waived. Unless waived, any defects or
irregularities in connection with tenders must be cured within such time as we
determine, as neither us, nor the Depositary, the Information Agent or any other
person is or will be obligated to give notice of any defects or irregularities
in tenders, and none of them will incur any liability for failure to give such
notice.

    Tender Constitutes an Agreement. Our acceptance for payment of Shares
tendered pursuant to the Offer will constitute a binding agreement between you
and the Company upon the terms and subject to the conditions of the Offer.

    It is a violation of Rule 14e-4 promulgated under the Securities Exchange
Act of 1934, as amended (the "Exchange Act"), (directly or indirectly) to tender
Shares for your own account unless, at the time of tender and at the end of the
proration period (including any extension thereof), you (i) have a net long
position equal to or greater than the amount of (x) Shares tendered or
(y) other securities immediately convertible into, exercisable for, or
exchangeable for the amount of Shares tendered and will acquire such Shares for
tender by conversion, exercise or exchange of such other securities and
(ii) will cause such Shares to be delivered in accordance with the terms of the
Offer. Rule 14e-4 provides a similar restriction applicable to the tender or
guarantee of a tender on behalf of another person.

    The tender of Shares pursuant to any one of the procedures described above
will constitute acceptance of the terms and conditions of the Offer as well as
your representation and warranty that (i) you have a net long position in the
Shares being tendered within the meaning of Rule 14e-4 and (ii) the tender of
such Shares complies with Rule 14e-4.

4. WITHDRAWAL RIGHTS.

    Except as otherwise provided in this Section 4, the tender of Shares
pursuant to the Offer is irrevocable. Shares tendered pursuant to the Offer may
be withdrawn at any time prior to the Expiration Date and, unless accepted for
payment by the Company, may also be withdrawn after 11:59 p.m., New York City
time, on June 12, 2000.

    For a withdrawal to be effective, the Depositary must timely receive (at one
of its addresses set forth on the back cover of this Offer to Purchase) a
written notice of withdrawal. Such notice of withdrawal must specify the name of
the person who tendered the Shares to be withdrawn, the number of Shares to be
withdrawn and the name of the registered holder, if different from that of the
person who tendered such Shares. If the certificates have been delivered or
otherwise identified to the Depositary, then, prior to the release of such
certificates, the tendering stockholder must also submit the serial numbers
shown on the particular certificates evidencing the Shares to be withdrawn and
the signature on the notice of withdrawal must be guaranteed by an Eligible
Institution (except in the case of Shares tendered by an Eligible Institution).
We will determine, in our sole discretion, all questions as to the form and
validity (including time of receipt) of notices of withdrawal and our
determination shall be final and binding on all parties. Neither us, nor the
Depositary, the Information Agent or any other person is or will be obligated to
give any notice of any defects or irregularities in any notice of withdrawal,
and none of us will incur any liability for failure to give such notice. Any
Shares properly withdrawn will thereafter be deemed not validly tendered for
purposes of the Offer. Withdrawn Shares may, however, be retendered by the
Expiration Date by again following any of the procedures described in
Section 3.

    If we extend the Offer, and are delayed in our purchase of Shares or are
unable to purchase Shares pursuant to the Offer for any reason, then, without
prejudice to the Company's rights under the Offer, the Depositary may, subject
to applicable law, retain on your behalf all tendered Shares, and the Shares may
not be withdrawn except to the extent you are entitled to withdrawal rights as
described in this Section 4.

                                       6
<PAGE>
5. PURCHASE OF SHARES AND PAYMENT OF PURCHASE PRICE.

    Upon the terms and subject to the conditions of the Offer, we will determine
the Purchase Price that we will pay for validly tendered Shares, taking into
account the number of Shares tendered and the prices specified by tendering
stockholders, and will accept for payment (and thereby purchase) as soon as
practicable after the Expiration Date validly tendered at or below the Purchase
Price. For purposes of the Offer, we will be deemed to have accepted for payment
(and therefore purchased), subject to proration, Shares which are tendered at or
below the Purchase Price and not withdrawn when, as and if we give oral or
written notice to the Depositary of our acceptance of such Shares for payment
pursuant to the Offer.

    Upon the terms and subject to the conditions of the Offer (including
proration), we will purchase and pay a single per Share Purchase Price for
300,000 Shares (subject to increase or decrease as provided in Section 1 and
Section 15) or such lesser number of Shares as are validly tendered at prices
not greater than $16.00 nor less than $14.50 per Share, as promptly as
practicable after the Expiration Date. No alternative, conditional or contingent
tenders will be accepted, and no fractional Shares will be purchased.

    Payment for Shares purchased pursuant to the Offer will be made by
depositing the aggregate Purchase Price with the Depositary, which will act as
agent for tendering stockholders solely for the purpose of receiving payment
from us and transmitting payment to the tendering stockholders.

    In the event of proration, we will determine the proration factor and pay
for those tendered Shares accepted for payment as soon as practicable after the
Expiration Date; however, we do not expect to be able to announce the final
results of any such proration until approximately seven Nasdaq trading days
after the Expiration Date. Certificates for all Shares not purchased, including
all Shares tendered at prices greater than the Purchase Price and Shares not
purchased due to proration, will be returned (or, in the case of Shares tendered
by book-entry transfer, such Shares will be credited to the account maintained
with the Book-Entry Transfer Facility by the participant therein who so
delivered such Shares) as soon as practicable after the Expiration Date or
termination of the Offer without expense to the tendering stockholder. Under no
circumstances will we pay interest on the Purchase Price. In addition, if
certain events occur, we may not be obligated to purchase Shares pursuant to the
Offer. See Section 6.

    We will pay all stock transfer taxes, if any, payable on the transfer to us
of Shares purchased pursuant to the Offer; provided, however, that (i) if
payment of the Purchase Price is to be made to or (ii) (in the circumstances
permitted by the Offer) if unpurchased Shares are to be registered in the name
of, any person other than the registered holder, or if tendered certificates are
registered in the name of any person other than the person signing the Letter of
Transmittal, the amount of all stock transfer taxes, if any (whether imposed on
the registered holder or such other person), payable on account of the transfer
to such person will be deducted from the Purchase Price unless evidence
satisfactory to us of the payment of such taxes or exemption therefrom is
submitted. See Instruction 7 of the Letter of Transmittal.

    WE MAY BE REQUIRED TO WITHHOLD AND REMIT TO THE INTERNAL REVENUE SERVICE
(THE "IRS") 31% OF THE GROSS PROCEEDS PAID TO YOU OR ANY OTHER PAYEE WHO FAILS
TO COMPLETE FULLY AND SIGN THE SUBSTITUTE FORM W-9 INCLUDED IN THE LETTER OF
TRANSMITTAL. SEE SECTION 3.

6. CERTAIN CONDITIONS OF THE OFFER.

    Notwithstanding any other provision of the Offer, we shall not be required
to accept for payment, purchase or pay for any Shares tendered, and may
terminate or amend the Offer or may postpone the acceptance for payment of, the
purchase of and the payment for any Shares tendered, if at any time on or after
April 3, 2000, and at or before the expiration of the Offer (except for those
events dependent on receipt of necessary governmental approvals), any of the
following events shall have occurred (or shall have been determined by us to
have occurred):

    (a) there shall have been threatened, instituted or pending any action or
proceeding by any government or governmental, regulatory or administrative
agency, authority or tribunal or any other person,

                                       7
<PAGE>
domestic or foreign, or before any court or governmental, regulatory or
administrative authority, agency or tribunal, domestic or foreign, which:
(1) challenges, seeks to make illegal, delays or otherwise, directly or
indirectly, restrains or prohibits the making of the Offer, the acquisition of
Shares pursuant to the Offer or otherwise relates in any manner to or affects
the Offer or (2) in our sole judgment, could materially affect our business,
condition (financial or other), income, operations or prospects and taken as a
whole, or otherwise materially impair in any way the contemplated future conduct
of business or any of our subsidiaries or materially impair the Offer's
contemplated benefits to us; or

    (b) there shall have been any action threatened, instituted, pending or
taken, or approval withheld, or any statute, rule, regulation, judgment, order
or injunction threatened, proposed, sought, promulgated, enacted, entered,
amended, enforced or deemed to be applicable to the Offer or us or any our
subsidiaries by any court or any government or governmental, regulatory or
administrative authority, agency or tribunal, domestic or foreign, which, in our
sole judgment, would or might directly or indirectly: (1) challenge, seek to
make illegal, delay or otherwise, directly or indirectly, restrain or prohibit
the making of the Offer, the acquisition of Shares pursuant to the Offer or
otherwise relate in any manner to or affect the Offer or (2) materially affect
our business, condition (financial or other), income, operations or prospects,
taken as a whole, or otherwise materially impair in any way the contemplated
future conduct of our business of our or any of our subsidiaries or materially
impair the Offer's contemplated benefits to us; or

    (c) there shall have occurred: (1) the declaration of any banking moratorium
or suspension of payments in respect of banks in the United States, (2) any
general suspension of trading in, or limitation on prices for, securities on any
United States national securities exchange or in the over-the-counter market,
(3) the commencement of a war, armed hostilities or any other national or
international crisis directly or indirectly involving the United States,
(4) any limitation (whether or not mandatory) by any governmental, regulatory or
administrative agency or authority on, or any event which, in our sole judgment,
might affect, the extension of credit by banks or other lending institutions in
the United States, (5) any significant decrease in the market price of the
Shares or in the general level of market prices of equity securities in the
United States or abroad, (6) any change in the general political, market,
economic or financial conditions in the United States or abroad that could have
a material adverse effect on our business, operations or prospects or the
trading in the Shares or that, in our sole judgment makes it inadvisable to
proceed with the Offer or (7) in the case of any of the foregoing existing at
the time of the commencement of the Offer, in our or our subsidiaries sole
judgment, a material acceleration or worsening thereof; or

    (d) any change shall have occurred, be pending or threatened in the
business, condition (financial or other), income, operations, Share ownership or
our, or our subsidiaries, prospects, taken as a whole, which, in our sole
judgment, is or may be material to us, or any other event shall have occurred
which, in our sole judgment, may impair the Offer's contemplated benefits to us;
or

    (e) a tender or exchange offer for any or all of the Shares (other than the
Offer), or any merger, business combination or other similar transaction with or
involving the Company or any subsidiary, shall have been proposed, announced or
made by any person; or

    (f) (1) any entity, "group" (as that term is used in Section 13(d)(3) of the
Exchange Act) or person shall have acquired or proposed to acquire beneficial
ownership of more than 5% of the outstanding Shares (other than any such person,
entity or group who has filed a Schedule 13D or Schedule 13G with the Securities
and Exchange Commission (the "Commission") before April 3, 2000), (2) any such
entity, group or person who has filed a Schedule 13D or Schedule 13G with the
Commission before April 3, 2000 shall have acquired or proposed to acquire
beneficial ownership of an additional 2% or more of the outstanding Shares or
(3) any person, entity or group shall have made a public announcement reflecting
an intent to acquire us or any of our subsidiaries or any of our respective
assets or securities.

    The foregoing conditions are for our sole benefit and may be asserted by us
regardless of the circumstances giving rise to any such condition (including any
action or inaction by the Company) or may be waived by us in whole or in part.
Our failure at any time to exercise any of the foregoing rights shall not

                                       8
<PAGE>
be deemed a waiver of any such right, and each such right shall be deemed an
ongoing right which may be asserted at any time and from time to time up to the
expiration of the Offer, except for the receipt of necessary governmental
approvals which may be asserted at any time prior to payment. Any determination
by us concerning the events described in this Section 6 shall be final and
binding on all parties.

7. PRICE RANGE OF SHARES.

    The Shares are traded on NASDAQ under the symbol "GMCR." The following table
sets forth for the fiscal periods indicated the high and low per Share closing
prices on NASDAQ as reported in published financial sources.

<TABLE>
<CAPTION>
                                                                HIGH       LOW
                                                              --------   --------
<S>                                                           <C>        <C>
FISCAL 1998
16 weeks ended January 17, 1998.............................  $10.375     $6.625
12 weeks ended April 11, 1998...............................    8.25       7.00
12 weeks ended July 4, 1998.................................    7.50       5.75
12 weeks ended September 26, 1998...........................    6.875      4.25
FISCAL 1999
16 weeks ended January 16, 1999.............................  $ 6.375     $3.875
12 weeks ended April 10, 1999...............................    7.625      5.875
12 weeks ended July 3, 1999.................................    8.125      5.875
12 weeks ended September 25, 1999...........................    8.375      6.469
FISCAL 2000
16 weeks ended January 15, 2000.............................  $ 9.50      $7.00
12 weeks ended April 8, 2000                                   15.375      9.25
</TABLE>

    On April 3, 2000, the last trading day prior to the announcement of the
Offer, the per Share closing price as reported on NASDAQ was $14.00. WE URGE YOU
TO OBTAIN CURRENT QUOTATIONS OF THE MARKET PRICE OF THE SHARES.

8. INTEREST OF DIRECTORS AND EXECUTIVE OFFICERS; TRANSACTIONS AND ARRANGEMENTS
CONCERNING THE SHARES.

    The following table sets forth certain information regarding the beneficial
ownership of our Common Stock as of April 3, 2000 for (1) each of our executive
officers or directors, (2) all our directors and

                                       9
<PAGE>
executive officers as a group, (3) each person known by us to own beneficially
5% or more of the outstanding shares of our Common Stock:

<TABLE>
<CAPTION>
                                                               NUMBER OF
                                                               SHARES OF
                                                              COMMON STOCK   PERCENT OWNERSHIP OF
NAME AND ADDRESS                                              BENEFICIALLY       COMMON STOCK
OF BENEFICIAL OWNER/TITLE                                        OWNED           OUTSTANDING
- -------------------------                                     ------------   --------------------
<S>                                                           <C>            <C>
ROBERT D. BRITT(1)..........................................      62,699              1.8%
CHIEF FINANCIAL OFFICER, VICE PRESIDENT,
TREASURER, SECRETARY AND DIRECTOR
c/o Green Mountain Coffee, Inc.
33 Coffee Lane
Waterbury, VT 05676

PAUL COMEY(2)...............................................      49,925              1.5%
VICE PRESIDENT OF FACILITIES AND PROCESS ENGINEERING
c/o Green Mountain Coffee,
33 Coffee Lane
Waterbury, VT 05676

AGNES COOK(3)...............................................      14,735              0.4%
VICE PRESIDENT OF HUMAN RESOURCES
c/o Green Mountain Coffee, Inc.
33 Coffee Lane
Waterbury, VT 05676

WILLIAM D. DAVIS(4).........................................      14,250              0.4%
DIRECTOR
c/o Rondele Specialty Foods
8100 Highway K South
Merrill, WI 54452

JULES A. DEL VECCHIO(4)(10).................................      29,324              0.9%
DIRECTOR
c/o New York Life Insurance Co
51 Madison Avenue
New York, NY 10010

KEVIN G. MCBRIDE(5).........................................      29,128              0.9%
VICE PRESIDENT OF MARKETING
c/o Green Mountain Coffee, Inc.
33 Coffee Lane
Waterbury, VT 05676

HINDA MILLER(5).............................................       1,790              0.1%
DIRECTOR
c/o Deforest Concepts
84 Deforest Heights
Burlington, VT 05401
</TABLE>

                                       10
<PAGE>

<TABLE>
<CAPTION>
                                                               NUMBER OF
                                                               SHARES OF
                                                              COMMON STOCK   PERCENT OWNERSHIP OF
NAME AND ADDRESS                                              BENEFICIALLY       COMMON STOCK
OF BENEFICIAL OWNER/TITLE                                        OWNED           OUTSTANDING
- -------------------------                                     ------------   --------------------
<S>                                                           <C>            <C>
DAVID E. MORAN(6)...........................................      10,625              0.3%
DIRECTOR
c/o Fusion5
39 Riverside Avenue
Westport, CT 06880

JAMES K. PREVO(7)...........................................      30,074              0.9%
VICE PRESIDENT, CHIEF INFORMATION OFFICER
c/o Green Mountain Coffee, Inc.
33 Coffee Lane
Waterbury, VT 05676

STEPHEN J. SABOL(8).........................................      29,761              0.9%
VICE PRESIDENT OF SALES AND DIRECTOR
c/o Green Mountain Coffee, Inc.
33 Coffee Lane
Waterbury, VT 05676

ROBERT P. STILLER(9)........................................   1,757,751             52.4%
CHAIRMAN, PRESIDENT, CHIEF EXECUTIVE OFFICER AND DIRECTOR
c/o Green Mountain Coffee, Inc.
33 Coffee Lane
Waterbury, VT 05676

JONATHAN C. WETTSTEIN(11)...................................      70,187              2.1%
VICE PRESIDENT OF OPERATIONS AND DIRECTOR
c/o Green Mountain Coffee, Inc.
33 Coffee Lane
Waterbury, VT 05676

HATHAWAY & ASSOCIATES.......................................     250,000              7.5%
119 Rowayton Avenue
Rowayton, CT 06853

All directors and executive officers as a group (12            2,100,249             58.6%
  persons)(12)..............................................
</TABLE>

- ------------------------

(1) Includes 57,838 shares of Common Stock for Mr. Britt issuable upon exercise
    of outstanding stock options exercisable within 60 days. Also includes 4,861
    shares over which Mr. Britt shares voting and investment power with his
    wife.

(2) Includes 36,139 shares of Common Stock issuable upon exercise of outstanding
    stock options exercisable within 60 days.

(3) Includes 14,229 shares of Common Stock issuable upon exercise of outstanding
    stock options exercisable within 60 days.

(4) Includes for each person 5,750 shares of Common Stock issuable upon exercise
    of outstanding stock options exercisable within 60 days.

(5) Includes, for each person, 1,250 shares of Common Stock issuable upon
    exercise of outstanding stock options exercisable within 60 days.

                                       11
<PAGE>
(6) Includes 10,625 shares of Common Stock issuable upon exercise of outstanding
    stock options exercisable within 60 days.

(7) Includes 27,939 shares of Common Stock for Mr. Prevo issuable upon exercise
    of outstanding stock options exercisable within 60 days.

(8) Includes 10,814 shares of Common Stock for Mr. Sabol issuable upon exercise
    of stock options exercisable within 60 days.

(9) Includes an aggregate of 117,870 shares of Common Stock held by Trusts for
    the benefit of Mr. Stiller's wife and children and excludes shares owned by
    relatives of Mr. Stiller, if any, as to which Mr. Stiller disclaims
    beneficial ownership.

(10) Includes 23,574 shares held of record by Phyllis Brennan Hoffman, Mr. del
    Vecchio's wife.

(11) Includes 59,430 shares of Common Stock for Mr. Wettstein issuable upon
    exercise of outstanding stock options exercisable within 60 days.

(12) Includes an aggregate of 231,014 shares of Common Stock issuable upon
    exercise of stock options held by certain officers and directors of the
    Company that are exercisable within the next 60 days.

    As of April 3, 2000, we had issued and outstanding 3,354,747 Shares and had
286,328 Shares reserved for issuance upon exercise of options which were
exercisable within 60 days thereof. The 300,000 Shares that we are offering to
purchase represent approximately 9% of the Shares outstanding as of April 3,
2000, and approximately 8% of the sum of the Shares then outstanding and all
Shares issuable upon exercise of stock options exercisable within 60 days
thereof.

    As of April 3, 2000, our directors and executive officers as a group
beneficially owned (including Shares issuable upon the exercise of options
exercisable within 60 days) an aggregate of 2,100,249 Shares (approximately
58.6% of the outstanding Shares, including 231,014 Shares issuable upon the
exercise of options exercisable within 60 days). If we purchase 300,000 Shares
(or approximately 9% of the Shares outstanding at April 3, 2000) pursuant to the
Offer, and the executive officers who intend to tender up to an aggregate of
117,500 Shares tender all of such Shares pursuant to the Offer, then after the
purchase of Shares pursuant to the Offer, our executive officers and directors
as a group would beneficially own approximately 60.3% of the outstanding Shares,
including Shares issuable upon the exercise of options exercisable within
60 days.

    On November 16, 1999, the Board of Directors authorized a stock repurchase
program of up to $500,000 and increased the authorized amount to $1,500,000 on
January 12, 2000. As of April 3, 2000, we had purchased an aggregate of 142,509
Shares at a cost of approximately $1,358,000 in open-market transactions
effected through brokers and dealers in accordance with Rule 10b-18 under the
Exchange Act. The amounts, dates and prices of repurchases since February 1,
2000 under this program are set forth on Exhibit A hereto. Other than as set
forth in the table below, based upon our records and upon information provided
to us by our directors, executive officers and affiliates, neither us nor any of
our subsidiaries nor, to the best of our knowledge, any of our directors or
executive officers or its subsidiaries, nor any

                                       12
<PAGE>
associates or affiliates of any of the foregoing, has effected any other
transactions in the Shares between February 1, 2000 and April 11, 2000.

<TABLE>
<CAPTION>
                                                                                       PRICE PER
NAME                                                        DATE         SHARES          SHARE
- ----                                                      --------   ---------------   ---------
<S>                                                       <C>        <C>               <C>
Robert D. Britt.........................................  3/24/00    Purchased 361      $7.0125*
William D. Davis........................................  3/14/00    Purchased 1,500    $ 10.25
Kevin G. McBride........................................  3/24/00    Purchased 878      $7.0125*
Hinda Miller............................................  3/16/00    Purchased 1,000    $ 12.56
Hinda Miller............................................  3/30/00    Sold 960           $ 11.88
James K. Prevo..........................................  2/08/00    Gift of 93
James K. Prevo..........................................  2/23/00    Gift of 83
James K. Prevo..........................................  3/24/00    Purchased 223      $7.0125*
Stephen J. Sabol........................................  4/10/00    Sold 1,700         $ 16.75
Jonathan C. Wettstein...................................  3/24/00    Purchased 1,286    $7.0125*
</TABLE>

- ------------------------

*   Through the 1998 Employee Stock Purchase Plan

    Open-market transactions may be effected through brokers and/or dealers by
the listed officers and/or directors subsequent to April 11, 2000.

    Executive officers and directors of the Company may participate in the Offer
on the same basis as our other stockholders.

WE HAVE BEEN ADVISED THAT CERTAIN OF OUR EXECUTIVE OFFICERS INTEND TO TENDER UP
TO AN AGGREGATE OF 117,500 SHARES PURSUANT TO THE OFFER.

    Robert D. Britt, our Vice President, Treasurer and Secretary, Chief
Financial Officer and Director, beneficially owns 62,699 Shares (which represent
1.8% of the outstanding Shares as of April 3, 2000) and has indicated an intent
to tender up to 3,000 Shares. If all such Shares are tendered, and assuming
300,000 Shares are purchased pursuant to the Offer (without consideration of
proration), Mr. Britt would beneficially own 59,699 Shares after the Offer
(which would represent 1.9% of the then outstanding Shares).

    Paul Comey, our Vice President of Facilities and Process Engineering,
beneficially owns 49,925 Shares (which represent 1.5% of the outstanding Shares
as of April 3, 2000) and has indicated an intent to tender up to 2,500 Shares.
If all such Shares are tendered, and assuming 300,000 Shares are purchased
pursuant to the Offer (without consideration of proration), Mr. Comey would
beneficially own 47,425 Shares after the Offer (which would represent 1.5% of
the then outstanding Shares).

    James K. Prevo, our Vice President, Chief Information Officer, beneficially
owns 30,074 Shares (which represent 0.9% of the outstanding Shares as of
April 3, 2000) and has indicated an intent to tender up to 1,000 Shares. If all
such Shares are tendered, and assuming 300,000 Shares are purchased pursuant to
the Offer (without consideration of proration), Mr. Prevo would beneficially own
29, 074 Shares after the Offer (which would represent 0.9% of the then
outstanding Shares).

    Stephen J. Sabol, our Vice President of Sales and a Director, beneficially
owns 29,761 Shares (which represent 0.9% of the outstanding Shares as of
April 3, 2000) and has indicated an intent to tender up to 8,000 Shares. If all
such Shares are tendered, and assuming 300,000 Shares are purchased pursuant to
the Offer (without consideration of proration), Mr. Sabol would beneficially own
21,761 Shares after the Offer (which would represent 0.7% of the then
outstanding Shares).

    Robert P. Stiller, our Chairman, President and Chief Executive Officer,
beneficially owns 1,757,751 Shares (which represents 53.4% of the outstanding
Shares as of April 3, 2000) and has indicated an intent to tender up to 100,000
Shares. If all such Shares are tendered, and assuming 300,000 Shares are
purchased pursuant to the Offer (without consideration of proration),
Mr. Stiller would beneficially own 1,657,751 Shares after the Offer (which would
represent 54.3% of the then outstanding Shares). On April 3, 2000, Mr. Stiller
pledged 50,000 shares of Common Stock of the Company to Key Bank, N.A. as
additional collateral for a line of credit provided by Key Bank, N.A. to
Mr. Stiller.

                                       13
<PAGE>
    Jonathan C. Wettstein, our Vice President of Operations and a Director,
beneficially owns 70,187 Shares (which represent 2.1% of the outstanding Shares
as of April 3, 2000) and has indicated an intent to tender up to 3,000 Shares.
If all such Shares are tendered, and assuming 300,000 Shares are purchased
pursuant to the Offer (without consideration of proration), Mr. Wettstein would
beneficially own 67,187 Shares after the Offer (which would represent 2.2% of
the then outstanding Shares).

    The number of Shares which the executive officers have indicated an
intention to tender is based on their present intention, and each officer has
reserved the right to tender all or any portion of the Shares beneficially owned
by him or her. Other than such officers, we have been advised that no other
executive officers or directors intend to tender Shares.

    Except for outstanding options to purchase Shares granted to certain of our
employees (including executive officers) and except as otherwise described
herein, neither us nor, to the best of our knowledge, any of its affiliates,
directors or executive officers, or any of the executive officers or directors
of our affiliates, is a party to any contract, arrangement, understanding or
relationship with any other person relating, directly or indirectly, to the
Offer with respect to any of our securities (including, but not limited to, any
contract, arrangement, understanding or relationship concerning the transfer or
the voting of any such securities, joint ventures, loan or option arrangements,
puts or calls, guaranties of loans, guaranties against loss or the giving or
withholding of proxies, consents or authorizations).

    Subsequent to the completion of the Offer, but at least 10 days thereafter,
the Company anticipates it will resume its open-market stock repurchase program,
depending on the number of shares acquired in connection with the Offer and
various other factors.

    Except as disclosed in this Offer, we have no plans or proposals which
relate to or would result in: (a) an extraordinary transaction, such as a
merger, reorganization or liquidation, involving us or any of our subsidiaries;
(b) a purchase, sale or transfer of a material amount of our assets or any of
our subsidiaries; (c) any material change in our present dividend rate or
policy, indebtedness or capitalization; (d) any change in our present Board of
Directors or management (e) any other material change in our corporate structure
or business; (f) a class of our equity security being delisted from a national
securities exchange or ceasing to be authorized to be quoted in an inter-dealer
quotation system of a registered national securities association; (g) a class of
our equity securities becoming eligible for termination of registration pursuant
to Section 12(g)(4) of the Exchange Act; (h) the suspension of our obligation to
file reports pursuant to Section 15(d) of the Exchange Act; (i) the acquisition
by any person of additional securities of ours or the disposition of our
securities; or (j) any changes in our Certificate of Incorporation or By-Laws or
other governing instruments or other acquisitions that could impede acquisition
or control of the Company.

9. BACKGROUND AND PURPOSE OF THE OFFER.

    We believe that the repurchase of our Common Stock is consistent with our
long-term goal of increasing stockholder value. In recent months, valuations of
the shares of "small-cap" companies (under $1 billion of market capitalization),
like us, have been weaker than those of larger companies. In addition, the
Shares have been trading at levels below those of shares of our peers.
Therefore, the Board of Directors concluded that the Shares are undervalued
relative to the equity markets generally and to shares of our peers in
particular.

    Based on the foregoing, the Board of Directors decided that it would be in
our best interests to make the Offer and to consummate the repurchase of Shares
in accordance with the terms of the Offer.

    The Offer provides our stockholders who are considering a sale of all or a
portion of their Shares the opportunity to determine the price or prices (not
greater than $16.00 nor less than $14.50 per Share) at which they are willing to
sell their Shares and, if any such Shares are purchased pursuant to the Offer,
to sell those Shares for cash without the usual transaction costs associated
with open-market sales. The Offer also allows any of our stockholders to sell a
portion of their Shares while retaining a continuing equity interest in the
Company if they so desire. ANY STOCKHOLDERS OWNING AN AGGREGATE OF LESS

                                       14
<PAGE>
THAN 100 SHARES WHOSE SHARES ARE PURCHASED PURSUANT TO THE OFFER NOT ONLY WILL
AVOID ANY PAYMENT OF BROKERAGE COMMISSIONS, BUT ALSO WILL AVOID ANY APPLICABLE
ODD LOT DISCOUNTS PAYABLE ON SALES OF ODD LOTS. In addition, the Offer may give
our stockholders the opportunity to sell Shares at prices greater than market
prices prevailing prior to commencement of the Offer. To the extent the purchase
of Shares in the Offer results in a reduction in the number of stockholders of
record, the costs incurred by us for services to stockholders may be reduced.

    WE CANNOT AND NEITHER CAN OUR BOARD OF DIRECTORS MAKE ANY RECOMMENDATION TO
ANY STOCKHOLDER AS TO WHETHER TO TENDER OR REFRAIN FROM TENDERING ANY OR ALL OF
SUCH STOCKHOLDER'S SHARES AND WE HAVE NOT AUTHORIZED ANY PERSON TO MAKE ANY SUCH
RECOMMENDATION. YOU ARE URGED TO EVALUATE CAREFULLY ALL INFORMATION IN THE
OFFER, CONSULT YOUR OWN INVESTMENT AND TAX ADVISORS AND MAKE YOUR OWN DECISIONS
WHETHER TO TENDER SHARES AND, IF SO, HOW MANY SHARES TO TENDER AND THE PRICE OR
PRICES AT WHICH SHARES SHOULD BE TENDERED.

    Any Shares which we acquire pursuant to the Offer will become authorized but
unissued shares and will be available for the Company to re-issue without
further stockholder action (except as required by applicable law or the rules of
any securities exchange or over-the-counter market, including NASDAQ, on which
the Shares are listed). Such Shares could be issued without stockholder approval
for such purposes as, among others, the acquisition of other businesses, the
raising of additional capital for use in our business, the distribution of stock
dividends and the implementation of employee benefit plans.

10. CERTAIN INFORMATION ABOUT THE COMPANY.

    We are a Delaware corporation and were incorporated on July 20, 1993. Our
wholly-owned subsidiary Green Mountain Coffee Roasters, Inc., a Vermont
corporation, was incorporated on May 7, 1981.

    Our principal executive offices are located at 33 Coffee Lane, Waterbury,
Vermont 05676, and our telephone number is (802) 244-5621.

    Additional Information. We are subject to the informational requirements of
the Exchange Act and we file periodic reports, proxy statements and other
information with the Commission relating to our business, financial condition
and other matters. We are required to disclose our proxy statements and report
certain information, as of particular dates, concerning our directors and
officers, their remuneration, stock options granted to them, the principal
owners of our securities and any material interest of such persons in
transactions with us. We have also filed a Tender Offer Statement on Schedule TO
(the "Schedule TO") with the Commission, which includes certain additional
information relating to the Offer. Any forward-looking statements that have been
made in connection with the Offer or are subequently made in connection with the
Offer are not covered by the safe-harbor provisions of the Securities Litigation
Reform Act.

    Such material may be inspected at the public reference facilities maintained
by the Commission at Room 1024, 450 Fifth Street, N.W., Washington, D.C. 20549
and also should be available for inspection and copying at the following
regional offices of the Commission: Seven World Trade Center, New York, New York
10048, and Northwestern Atrium Center, 500 West Madison, Suite 1400, Chicago,
Illinois 60661. Such information may also be accessed electronically information
statements and other information filed with the Commission also may be inspected
at the offices of Nasdaq, Reports Section, 1735 K Street, N.W., Washington, D.C.
20006. Copies may also be obtained by mail for prescribed rates from the
Commission's Public Reference Room, 450 Fifth Street, N.W., Washington, D.C.
20549. The Schedule TO will not be available at the Commission's regional
offices.

11. SOURCE AND AMOUNT OF FUNDS.

    Assuming that we purchase 300,000 Shares pursuant to the Offer at a Purchase
Price of $16.00 per Share (the highest price in the range of possible Purchase
Prices), we expect the maximum aggregate cost

                                       15
<PAGE>
of the Offer, including all fees and expenses applicable to the Offer, to be
approximately $4,900,000. We anticipate that the funds necessary to purchase
Shares pursuant to the Offer and to pay the related fees and expenses will come
from borrowings under the Company's Revolving Line of Credit with Fleet Bank--
N.H.

    The maximum amount available to the Company under the Revolving Line of
Credit is $15,000,000; provided, however, a maximum of $6,250,000 may be used to
repurchase shares. Amounts outstanding under the Line of Credit bear a variable
interest rate. Interest is payable monthly. The outstanding principal and
accrued interest is due on March 31, 2003. All of the Company's assets are
pledged as security for the Revolving Line of Credit.

12. EFFECTS OF THE OFFER ON THE MARKET FOR SHARES; REGISTRATION UNDER THE
EXCHANGE ACT.

    Our purchase of Shares pursuant to the Offer will reduce the number of
Shares that might otherwise trade publicly and is likely to reduce the number of
stockholders. Nonetheless, we anticipate that there will still be a sufficient
number of Shares outstanding and publicly traded following the Offer to ensure a
continued trading market in the Shares. The number of record holders of our
Common Stock was 653 as of May 10, 2000. It is not possible to predict the
number of our record holders assuming the maximum number of shares are tendered
without being subject to proration as that depends on the number of shares
tendered by each tendering stockholder.

    Based on the published guidelines of NASDAQ, we believe that our purchase of
Shares pursuant to the Offer will not cause remaining Shares to be delisted from
Nasdaq.

    The Shares are currently "margin securities" under the rules of the Federal
Reserve Board. This has the effect, among other things, of allowing brokers to
extend credit on the collateral of the Shares. We believe that, following the
purchase of Shares pursuant to the Offer, the Shares will continue to be "margin
securities" for purposes of the Federal Reserve Board's margin regulations.

    The Shares are registered under the Exchange Act, which requires, among
other things, that we furnish certain information to our stockholders and to the
Commission and comply with the Commission's proxy rules in connection with
meetings of our stockholders. We believe that our purchase of Shares pursuant to
the Offer will not result in the Shares becoming eligible for deregistration
under the Exchange Act.

13. CERTAIN LEGAL MATTERS; REGULATORY APPROVALS.

    We are not aware of any license or regulatory permit that is material to our
business that might be adversely affected by our acquisition of Shares as
contemplated in the Offer or of any approval or other action by any government
or governmental, administrative or regulatory authority or agency, domestic or
foreign, that would be required for our acquisition or ownership of Shares as
contemplated by the Offer. Should any such approval or other action be required,
we currently contemplate that we will seek such approval or other action. We
cannot predict whether we may determine that we are required to delay the
acceptance for payment of, or payment for, Shares tendered pursuant to the Offer
pending the outcome of any such matter. There can be no assurance that any such
approval or other action, if needed, would be obtained or would be obtained
without substantial conditions or that the failure to obtain any such approval
or other action might not result in adverse consequences to our business. Our
obligations under the Offer to accept for payment and pay for Shares are subject
to certain conditions. See Section 6.

14. CERTAIN FEDERAL INCOME TAX CONSEQUENCES.

    The following summary is a general discussion of certain of the United
States federal income tax consequences of the Offer. This summary is based upon
laws, regulations, rulings and decisions now in effect, all of which are subject
to change, possibly retroactively. No ruling as to any matter discussed in this
summary has been requested or received from the IRS.

                                       16
<PAGE>
    YOU ARE URGED TO CONSULT AND RELY ON YOUR OWN TAX ADVISOR WITH RESPECT TO
THE TAX CONSEQUENCES TO YOU OF TENDERING SHARES PURSUANT TO THE OFFER.

    In General. Your exchange of Shares for cash pursuant to the Offer will be a
taxable transaction for federal income tax purposes, and may also be a taxable
transaction under applicable state, local, foreign or other tax laws. This
summary does not discuss any aspects of state, local, foreign or other tax laws.
If you are a certain type of entity or individual (including insurance
companies, tax- exempt organizations, financial institutions and broker dealers)
you may be subject to special rules not discussed below. For purposes of this
discussion, you are assumed to hold your Shares as capital assets.

    Treatment as a Sale or Exchange. Under Section 302 of the Internal Revenue
Code of 1986, as amended (the "Code"), a transfer of Shares to the Company
pursuant to the Offer will, as a general rule, be treated as a sale or exchange
of the Shares (rather than as a dividend distribution) if the receipt of cash
upon the sale (a) is "substantially disproportionate", (b) results in a
"complete termination" of your interest in the Company or (c) is "not
essentially equivalent to a dividend". These tests (the "Section 302 Tests") are
explained more fully below.

    If any of the Section 302 Tests are satisfied, you will recognize capital
gain or loss equal to the difference between the amount of cash received by you
pursuant to the Offer and your basis in the Shares sold pursuant to the Offer.
Shares held for (i) 12 months or less will be taxable at the short-term capital
gains rate and (ii) more than 12 months will be taxable at the long-term capital
gains rate.

    Constructive Ownership of Stock. In determining whether any of the
Section 302 Tests are satisfied, you must take into account not only Shares
actually owned by you, but also Shares that are constructively owned pursuant to
Section 318 of the Code. Under Section 318, you may constructively own Shares
actually owned, and in some cases constructively owned, by certain related
individuals and certain entities in which you have an interest, or, or if you
are an entity, by certain individuals or entities that have an interest in you,
as well as any Shares you have a right to acquire by exercise of an option or by
the conversion or exchange of a security. With respect to option and convertible
security attribution, the IRS takes the position that Shares constructively
owned by a stockholder by reason of a right on your part to acquire the Shares
from the Company are not to be considered outstanding for purposes of applying
the Section 302 Tests to other stockholders; however, there are both contrary
and supporting judicial decisions with respect to this issue.

    The Section 302 Tests. One of the following tests must be satisfied in order
for the exchange of shares pursuant to the Offer to be treated as a sale rather
than as a dividend distribution.

    (a) Substantially Disproportionate Test. Your receipt of cash will be
substantially disproportionate if the percentage of the outstanding Shares
actually and constructively owned by you immediately following the exchange of
Shares pursuant to the Offer (treating Shares exchanged pursuant to the Offer as
not outstanding) is less than 80% of the percentage of the outstanding Shares
actually and constructively owned by you immediately before the exchange
(treating Shares exchanged pursuant to the Offer as outstanding).

    (b) Complete Termination Test. Your receipt of cash will be a complete
termination of your interest if either (i) all of the Shares actually and
constructively owned by you are sold pursuant to the Offer or (ii) all of the
shares actually owned by you are sold pursuant to the Offer and you are eligible
to waive, and effectively waive, the attribution of Shares constructively owned
by you in accordance with the procedures described in Section 302(c)(2) of the
Code. If you are considering terminating your interest in accordance with
Section 302(c)(2) of the Code, you should do so in consultation with your own
tax advisors.

    (c) Not Essentially Equivalent to a Dividend Test. Your receipt of cash will
not be essentially equivalent to a dividend if your exchange of Shares pursuant
to the Offer results in a "meaningful reduction" of your proportionate interest
in the Company. Whether your receipt of cash will result in a

                                       17
<PAGE>
meaningful reduction of your proportionate interest will depend on your
particular facts and circumstances. However, in the case of a small minority
stockholder, even a small reduction may satisfy this test where, as with the
Offer, payments are not expected to be pro rata with respect to all outstanding
Shares. The IRS has indicated in a published ruling that, in the case of a small
minority stockholder of a publicly held corporation who exercises no control
over corporate affairs, a reduction in the stockholder's proportionate interest
in the corporation from .00011189 to .000108190 would constitute a meaningful
reduction.

    Although the issue is not free from doubt, you may be able to take into
account acquisitions or dispositions of Shares (including market purchases and
sales) substantially contemporaneous with the Offer in determining whether any
of the Section 302 Tests are satisfied.

    In the event that the Offer is oversubscribed, our purchase of Shares
pursuant to the Offer will be prorated. Thus, in such case even if all the
Shares actually and constructively owned by you are tendered pursuant to the
Offer, not all of the Shares will be purchased by the Company, which in turn may
affect your ability to satisfy the Section 302 Tests.

    Treatment as a Dividend. If none of the Section 302 Tests are satisfied and
we have sufficient earnings and profits (as to which there can be no
assurances), and you tender shares, you will be treated as having received a
dividend includible in gross income in an amount equal to the entire amount of
cash received by you pursuant to the Offer. This amount will not be reduced by
your basis in the Shares exchanged pursuant to the Offer, and (except as
described below for corporate stockholders eligible for the dividends-received
deduction) basis in those Shares will be added to your basis in your remaining
Shares. No assurance can be given that any of the Section 302 Tests will be
satisfied as to any particular stockholder, and thus no assurance can be given
that you will not be treated as having received a dividend taxable as ordinary
income. If none of the Section 302 Tests are satisfied, any cash received for
Shares pursuant to the Offer in excess of our earnings and profits will be
treated first as a non taxable return of capital to the extent of, and in
reduction of, your basis for such shares, and thereafter as a capital gain to
the extent it exceeds such basis.

    Special Rules for Corporate Stockholders. If you are a corporate stockholder
and your exchange of shares does not satisfy any of the Section 302 Tests and
assuming we have sufficient earnings and profits so that the exchange is treated
as a dividend, you generally will be entitled to a dividends-received deduction
equal to 70% of the dividend. This is subject to applicable limitations,
including those relating to "debt-financed portfolio stock" under Section 246A
of the Code and to the holding period and other requirements of Section 246(c)
of the Code. Also, since it is expected that purchases pursuant to the Offer
will not be pro rata as to all stockholders, any amount treated as a dividend by
you will constitute an "extraordinary dividend" subject to the provisions of
Section 1059 of the Code (except as may otherwise be provided in regulations yet
to be promulgated by the Treasury Department). Under Section 1059 of the Code,
you must reduce the tax basis of all your stock (but not below zero) by the
portion of any "extraordinary dividend" that is generally equal to the deduction
allowable under the dividends-received deduction rules and, if such portion
exceeds your tax basis for the stock, must treat any such excess as additional
gain in the year in which such extraordinary dividend occurs.

    Employee Option Plans. If you are our employee and you exercise a
non-qualified stock option granted under our stock option plans in order to
acquire Shares to tender pursuant to the Offer, you will be required to
recognize ordinary income in an amount equal to the excess of the fair market
value of Shares on the date the option is exercised over the exercise price.
Your basis in the Shares will equal the fair market value of the Shares on the
date the option is exercised, and your holding period for purposes of
determining eligibility for long-term capital gain will begin after the option
is exercised. The exchange of the Shares pursuant to the Offer will be taxed in
accordance with the rules described in the preceding sections.

                                       18
<PAGE>
    Foreign Stockholders. If you are a foreign stockholder we will assume that
the exchange is a dividend to you and will therefore withhold federal income tax
at a rate equal to 30% of the gross proceeds paid to you or your agent pursuant
to the Offer, unless the Depositary determines that a reduced rate of
withholding is available pursuant to a tax treaty or that an exemption from
withholding is applicable because the gross proceeds are effectively connected
with the conduct of a trade or business by you within the United States. For
this purpose, you will be considered a foreign stockholder if you are not (i) a
citizen or resident of the United States, (ii) a corporation, partnership or
other entity created or organized in or under the laws of the United States or
any political subdivision thereof, (iii) any estate the income of which is
subject to United States federal income taxation regardless of the source of
such income, or (iv) a trust if (x) a court within the United States is able to
exercise primary supervision over the administration of the trust and (y) one or
more United States persons have authority to control all substantial decisions
of the trust.

    Generally, if you are a foreign stockholder the determination of whether a
reduced rate of withholding is applicable is made by reference to your address
or to a properly completed Form 1001 furnished by you, and the determination of
whether an exemption from withholding is available on the grounds that gross
proceeds paid to you is effectively connected with a United States trade or
business is made on the basis of a properly completed Form 4224 furnished by
you. The Depositary will determine your eligibility for a reduced rate of, or
exemption from, withholding by reference to your address and any Forms 1001 or
4224 submitted to the Depositary by you is, unless facts and circumstances
indicate that such reliance is not warranted or unless applicable law requires
some other method for determining whether a reduced rate of withholding is
applicable. These forms can be obtained from the Depositary. See the
instructions to the Letter of Transmittal.

    If you are a foreign stockholder and tax has been withheld, you may be
eligible to obtain a refund of all or a portion of the withheld tax if you
satisfy one of the Section 302 Tests for capital gain treatment or are otherwise
able to establish that no tax or a reduced amount of tax is due. If you are a
foreign stockholder, you are urged to consult your own tax advisor regarding the
application of federal income tax withholding, including eligibility for a
withholding tax reduction or exemption and the refund procedure.

15. EXTENSION OF THE OFFER; TERMINATION; AMENDMENTS.

    We expressly reserve the right, at any time or from time to time, in our
sole discretion, and regardless of whether any of the conditions specified in
Section 6 shall have occurred, to extend the period of time during which the
Offer is open by giving oral or written notice of such extension to the
Depositary and making a public announcement thereof. We also expressly reserve
the right, in our sole discretion, to terminate the Offer and not accept for
payment or pay for any Shares not accepted for payment or paid for or, subject
to applicable law, to postpone payment for Shares upon the occurrence of any of
the conditions specified in Section 6 by giving oral or written notice of such
termination or postponement to the Depositary and making a public announcement.

    Our reservation of the right to delay payment for Shares which have accepted
for payment is limited by Rules 13e-4(f)(2) and 13e-4(f)(5) promulgated under
the Exchange Act. Rule 13e-4(f)(2) requires that we permit Shares tendered
pursuant to the Offer to be withdrawn: (i) at any time during the period the
Offer remains open and (ii) if not yet accepted for payment, after the
expiration of forty business days from the commencement of the Offer.
Rule 13e-4(f)(5) requires that we must either pay the consideration offered or
return the Shares tendered promptly after the termination or withdrawal of the
Offer.

    Subject to compliance with applicable law, we further reserve the right, in
our sole discretion, at any time or from time to time to amend the Offer in any
respect, including increasing or decreasing the number of Shares we may purchase
or the range of prices we may pay pursuant to the Offer. Amendments to the Offer
may be made at any time or from time to time effected by public announcement,
such announcement, in the case of an extension, to be issued no later than
9:00 A.M., New York City time, on the next business day after the previously
scheduled Expiration Date. Any public announcement made

                                       19
<PAGE>
pursuant to the Offer will be disseminated promptly to stockholders in a manner
reasonably designed to inform stockholders of such change. Without limiting the
manner in which we may choose to make a public announcement, except as required
by applicable law, we shall have no obligation to publish, advertise or
otherwise communicate any such public announcement other than by making a
release to the Dow Jones News Service.

    If we materially change the terms of the Offer or the information concerning
the Offer, or if we waive a material condition of the Offer, we will extend the
Offer to the extent required by Rules 13e-4(d)(2) and 13e-4(e)(3) promulgated
under the Exchange Act. The minimum period during which an offer must remain
open following material changes in the terms of the offer or information
concerning the offer (other than a change in price or a change in percentage of
securities sought) will depend on the facts and circumstances, including the
relative materiality of such terms or information. If (i) we increase or
decrease the price to be paid for Shares, or (ii) we increase or decrease the
number of Shares being sought and any such increase in the number of Shares
being sought exceeds 2% of the outstanding Shares and the Offer is scheduled to
expire at any time earlier than the expiration of a period ending on the tenth
business day from, and including, the date that notice of such increase or
decrease is first published, sent or given, the Offer will be extended until the
expiration of such period of ten business days.

16. FEES AND EXPENSES.

    We have retained D.F. King & Co., Inc. as Information Agent and Continental
Stock Transfer & Trust Company as Depositary in connection with the Offer. The
Information Agent may contact stockholders by mail, telephone, telex, telegraph
and personal interviews, and may request brokers, dealers and other nominee
stockholders to forward materials relating to the Offer to beneficial owners.
The Information Agent and the Depositary will receive reasonable and customary
compensation for their services. We will also reimburse the Information Agent
and the Depositary for out-of-pocket expenses, including reasonable attorneys'
fees, and have agreed to indemnify the Information Agent and the Depositary
against certain liabilities in connection with the Offer, including certain
liabilities under the federal securities laws. Neither the Information Agent nor
the Depositary has been retained to make solicitations or recommendations in
connection with the Offer.

    We will not pay fees or commissions to any broker, dealer, commercial bank,
trust company or other person for soliciting any Shares pursuant to the Offer.
We will, however, on request through the Information Agent, reimburse such
persons for customary handling and mailing expenses incurred in forwarding
materials in respect of the Offer to the beneficial owners for which they act as
nominees. No such broker, dealer, commercial bank or trust company has been
authorized to act as our agent for purposes of this Offer. We will pay (or cause
to be paid) any stock transfer taxes on our purchase of Shares, except as
otherwise provided in Instruction 7 of the Letter of Transmittal.

17. MISCELLANEOUS.

    The Offer is not being made to, nor will we accept tenders from, holders of
Shares in any jurisdiction in which the Offer or its acceptance would not comply
with the securities or blue sky laws of such jurisdiction. We are not aware of
any jurisdiction in which the making of the Offer or the tender of Shares would
not be in compliance with the laws of such jurisdiction. However, we reserve the
right to exclude holders in any jurisdiction in which it is asserted that the
Offer cannot lawfully be made. So long as we make a good faith effort to comply
with any state law deemed applicable to the Offer, if we cannot do so, we
believe that the exclusion of holders residing in such jurisdiction is permitted
under Rule 13e-4(f)(9) promulgated under the Exchange Act. In any jurisdiction
the securities or blue sky laws of which require the Offer to be made by a
licensed broker or dealer, the Offer shall be deemed to be made on our behalf by
one or more registered brokers or dealers licensed under the laws of such
jurisdiction.

                                       20
<PAGE>
                                   EXHIBIT A

                        COMPANY STOCK REPURCHASE PROGRAM

<TABLE>
<CAPTION>
TRADE DAY               # OF SHARES   PURCHASE PRICE PER SHARE
- ---------               -----------   ------------------------
<S>                     <C>           <C>
02/01/00......              4,600             $10.9375
02/02/00......              3,000             $10.9375
02/03/00......              6,000             $11.0000
02/11/00......              6,800             $10.7500
03/16/00......             10,000             $12.0000
03/31/00......              5,000             $12.0000
</TABLE>
<PAGE>
    Facsimile copies of the Letter of Transmittal will be accepted. The Letter
of Transmittal and certificates for the Shares and any other required documents
should be sent or delivered by each stockholder or such stockholder's broker,
dealer, commercial bank, trust company or other nominee to the Depositary at one
of its addresses set forth below:

                                The Depositary:

                   CONTINENTAL STOCK TRANSFER & TRUST COMPANY

<TABLE>
<S>                                            <C>
By First Class or Express Mail:                By Hand or Overnight Delivery:

Continental Stock Transfer & Trust Company     Continental Stock Transfer & Trust Company
Two Broadway, 19(th) Floor                     Two Broadway, 19th Floor
New York, NY 10004                             New York, NY 10004
</TABLE>

                               Telephone Number:

                              (212) 509-4000 X535

                            Facsimile Transmission:

                                 (212) 616-7610

                             To Confirm Receipt of
                              Notice of Guaranteed
                                  Delivery and
                            Facsimile Transmissions:

                               (212) 509-4000X535

Any questions or requests for assistance or for additional copies of this Offer
to Purchase, the Letter of Transmittal or the Notice of Guaranteed Delivery may
be directed to the Information Agent at the telephone numbers and address below.
You may also contact your broker, dealer, commercial bank or trust company for
assistance concerning the Offer. To confirm delivery of your Shares, you are
directed to contact the Depositary.

                             The Information Agent:

                             D.F. KING & CO., INC.

                         77 Water Street, 20(th) Floor
                               New York, NY 10005
                          Call Collect: (212) 269-5550
                           Toll Free: (800) 714-3305


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