GREEN MOUNTAIN COFFEE INC
10-K, 2000-12-27
MISCELLANEOUS FOOD PREPARATIONS & KINDRED PRODUCTS
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                       SECURITIES AND EXCHANGE COMMISSION
                              Washington, DC 20549


--------------------------------------------------------------------------------
                                    FORM 10-K
--------------------------------------------------------------------------------


        (Mark One)

        [ X ] Annual  Report  Pursuant To Section 13 or 15(d) of the  Securities
        Exchange Act of 1934 For the fiscal year ended September 30, 2000

                                       OR

        [ ] Transition  Report Pursuant To Section 13 or 15(d) of the Securities
        Exchange  Act of  1934  For  the  transition  period  from  ________  to
        _____________


                         Commission file number 1-12340


                           GREEN MOUNTAIN COFFEE, INC.
             ------------------------------------------------------
             (Exact name of registrant as specified in its charter)


                Delaware                                  03-0339228
----------------------------------------       ---------------------------------
   (State or other jurisdiction of             (IRS employer identification no.)
    incorporation or organization)


   33 Coffee Lane, Waterbury, Vermont                        05676
----------------------------------------       ---------------------------------
(Address of principal executive offices)                   (Zip code)

                  Registrant's telephone number: (802) 244-5621
                                                 --------------

    Securities registered pursuant to Section 12(b) of the Exchange Act: None
      Securities registered pursuant to Section 12(g) of the Exchange Act:

                     Common Stock, $.10 par value per share
                     --------------------------------------
                                (Title of class)


Indicate  by check  mark  whether  the  registrant:  (1) has filed  all  reports
required to be filed by Section 13 or 15 (d) of the  Securities  Exchange Act of
1934 during the past 12 months (or for such shorter  period that the  registrant
was  required  to file such  reports),  and (2) has been  subject to such filing
requirements for the past 90 days. [ X ]

Indicate by check mark if disclosure of delinquent  filers  pursuant to Item 405
of Regulation  S-K is not contained  herein,  and will not be contained,  to the
best of registrant's  knowledge,  in definitive proxy or information  statements
incorporated by reference in Part III of this Form 10-K or any amendment to this
Form 10-K. [ ]

The  aggregate  market  value  of the  voting  stock of the  registrant  held by
non-affiliates  of  the  registrant  on  November  30,  2000  was  approximately
$55,803,000 based upon the closing price of such stock on that date.

As of November 30, 2000, 3,147,480 shares of common stock of the registrant were
outstanding.  See  "Market  for  the  Registrant's  Common  Equity  and  Related
Stockholder Matters."


                       DOCUMENTS INCORPORATED BY REFERENCE
Portions of the definitive Proxy Statement for the  registrant's  Annual Meeting
of Shareholders to be held on March 15, 2001 have been incorporated by reference
into Part III of this report.  The  registrant  will file the  definitive  Proxy
Statement by January 29, 2001.


<PAGE>


                           GREEN MOUNTAIN COFFEE, INC.
                           Annual Report on Form 10-K

                                Table of Contents

                                                                            Page
                                     Part I
Item 1.        Business                                                       4

Item 2.        Properties                                                     17

Item 3.        Legal Proceedings                                              17

Item 4.        Submission of Matters to a Vote of Security Holders            17

               Executive Officers of the Registrant                           18

                                     Part II

Item 5.        Market for Registrant's Common Equity and Related
               Stockholder Matters                                            20

Item 6.        Selected Financial Data                                        21

Item 7.        Management's Discussion and Analysis of Financial
               Condition and Results of Operations                            21

Item 7A        Quantitative and Qualitative Disclosures about
               Market Risk                                                    29

Item 8.        Financial Statements and Supplementary Data                    30

Item 9.        Changes in and Disagreements with Accountants on
               Accounting and Financial Disclosures                           30

                                    Part III

Item 10.       Directors and Executive Officers of the Registrant             31

Item 11.       Executive Compensation                                         31

Item 12.       Security Ownership of Certain Beneficial Owners
               and Management                                                 31

Item 13.       Certain Relationships and Related Transactions                 31

                                     Part IV

Item 14.       Exhibits, Financial Statement Schedules and Reports
               on Form 8-K                                                    32


<PAGE>


         Certain  statements  contained  herein are not based on historical fact
and are  "forward-looking  statements"  within  the  meaning  of the  applicable
securities laws and regulations.  In addition, the Company's representatives may
from  time  to  time  make  oral  forward-looking  statements.   Forward-looking
statements  provide  current  expectations  of future  events  based on  certain
assumptions  and  include  any  statements  that do not  directly  relate to any
historical or current fact. Words such as "anticipates",  "believes", "expects",
"will",  "feels",  "estimates",  "intends",  "plans",  "projects",  and  similar
expressions,   may  identify  such  forward-looking  statements.  Owing  to  the
uncertainties  inherent in  forward-looking  statements,  actual  results  could
differ materially from those set forth in  forward-looking  statements.  Factors
that  could  cause  actual  results  to  differ  materially  from  those  in the
forward-looking  statements include, but are not limited to, business conditions
in the coffee industry and food industry in general, the impact of the loss of a
major customer,  fluctuations in availability and cost of green coffee, economic
conditions, prevailing interest rates, competition, the management challenges of
rapid  growth,  variances  from  budgeted  sales mix and growth  rate,  consumer
acceptance of the  Company's  new products,  the impact of a tighter job market,
weather and special or unusual events,  as well as other risk factors  described
in Item 1 of this report on Form 10-K for the year ended  September 30, 2000 and
other  factors  described  from time to time in the  Company's  filings with the
Securities  and  Exchange   Commission.   Forward-looking   statements   reflect
management's  analysis as of the date of this  document.  The  Company  does not
undertake to revise these statements to reflect subsequent developments.


<PAGE>


                                     PART I


Item 1. Business

The Company
-----------

         Green  Mountain  Coffee,  Inc.  ("the  Company" or "Green  Mountain" or
"Green Mountain Coffee") roasts over 25 high-quality  arabica coffees to produce
over 60 varieties of coffee which it sells through a  coordinated  multi-channel
distribution  network  in  its  wholesale  and  direct  mail  operations.   This
distribution  network is  designed  to maximize  brand  recognition  and product
availability.  The Company is one of the leading  specialty  coffee companies in
its established markets.

         The  majority of Green  Mountain's  revenue is derived  from over 6,700
wholesale customer accounts located primarily in the northeastern United States.
The wholesale  operation serves supermarket,  specialty food store,  convenience
store, food service,  hotel,  restaurant,  university,  travel and office coffee
service customers. Wholesale customers resell the coffee in whole bean or ground
form for home  consumption  and/or brew and sell coffee beverages at their place
of business.

         The  Company is a Delaware  holding  company  formed in July 1993 whose
only asset is the stock of Green Mountain Coffee Roasters, Inc. ("Roasters"),  a
Vermont corporation formed in 1981. As used herein, unless the context otherwise
requires,  references  to "the Company" or "Green  Mountain" or "Green  Mountain
Coffee" include the Company and Roasters.

         The Company's  fiscal year ends on the last Saturday in September.  The
Company's fiscal year normally  consists of 13 four-week periods with the first,
second  and  third   "quarters"   ending  16  weeks,  28  weeks  and  40  weeks,
respectively, into the fiscal year. As used herein, unless the context otherwise
requires,  references to "fiscal  1999" or "fiscal  1998"  represent the 52-week
periods ended  September 25, 1999 and September 26, 1998,  respectively.  Fiscal
2000  represents  the 53-week period ended  September 30, 2000,  with its fourth
fiscal quarter consisting of 13 weeks instead of the usual 12.

         The  Company's  corporate  offices  are  located  at  33  Coffee  Lane,
Waterbury,  Vermont 05676. The Company's telephone number is (802) 244-5621, its
fax number is (802) 244-5436, and its e-mail address for investor information is
[email protected].  The address of the  Company's  Internet Web site is
www.GreenMountainCoffee.com.

The Product
-----------

         Green  Mountain is committed to providing the highest  quality  arabica
coffees  available from around the world.  To achieve this goal,  Green Mountain
carefully selects its coffee beans and then "appropriate  roasts(R)" the coffees
to maximize their taste and flavor  differences.  The Company's coffee offerings
include  single-origin,  estate,  certified  organic,  Fair  Trade,  proprietary
blends,  and  flavored  coffees  that it sells under the Green  Mountain  Coffee
Roasters(R) brand.

         The Company  roasts its coffee in small batches to ensure  consistency.
Green Mountain  varies both the degree of roast and the roasting  profile (i.e.,
roast  time  and   temperature)   to  maximize  a  particular   coffee's   taste
characteristics.  The Company utilizes  state-of-the-art roasting software which
enables it to more exactly duplicate specific roasts,  ensuring Green Mountain's
ability to offer consistent taste profiles.

         Green  Mountain's  roasting process is designed to maximize the flavors
inherent in the coffee itself, without letting the flavor of roasting overshadow
a  particular   coffee's  taste  subtleties.   The  Company  believes  that  its
distinctive  roasting methods enable it to provide the same coffees at different
roasting  degrees to maximize their flavors and thereby satisfy varying consumer
preferences.

         The Company uses  convection  air roasters,  which it believes  offer a
higher degree of flexibility  than other  commercially  available  roasters.  In
addition,  the Company has developed  specific  roasting  programs for each bean
type to establish a Green  Mountain  "signature"  for that bean type,  which the
Company calls its "appropriate  roast".  The Company believes that this roasting
process  distinguishes it from other specialty coffee companies and has resulted
in strong customer brand loyalty.

         Green Mountain,  unlike some of its  competitors,  also offers flavored
coffees.  The Company  believes that  flavoring its coffee during the production
process,  rather than providing  flavor  additives  after brewing,  provides its
customers with taste consistency, convenience and economy.

         The Company  nitrogen  flushes its packaged  coffee and employs one-way
valve bag packaging  technology that provides a minimum shelf life of six months
for the Company's  coffees.  This  technology  enables the Company to expand its
distribution while maintaining its high standards for quality and freshness.

         Green Mountain  coffee comes in a variety of packages  including  whole
beans,  fractional  packages,  and one-cup  Keurig(R)  portions.  The  packaging
equipment  for  Keurig  K-Cup(TM)  portion  packs is owned by Keurig,  Inc.  and
operated by Green Mountain Coffee. Green Mountain pays a royalty to Keurig, Inc.
for each K-Cup sold.

Growth Strategy
---------------

         Green  Mountain  Coffee is focused on building the brand and profitably
growing its business.  At present,  management  believes that it can continue to
grow sales over the next few years at a rate similar to its historical five-year
average  growth rate (in the range of 18 to 25 percent),  by  increasing  market
share  in  existing  markets,   expanding  into  new  geographic  markets,   and
selectively  pursuing  other  opportunities.  At the same  time,  management  is
working  at  growing   earnings  faster  than  revenue.   These  statements  are
forward-looking,  and  subject  to  the  risks  and  uncertainties  outlined  in
"Management's  Discussion  and  Analysis of Financial  Condition  and Results of
Operations," and under the heading,  "Forward-looking information," beginning on
page 21.

         In recent  years,  the primary  growth in the coffee  industry has come
from the specialty  coffee  category,  driven by the wider  availability of high
quality  coffee,  the emergence of upscale coffee shops  throughout the country,
and the general level of consumer education.  Green Mountain has been benefiting
from the overall  market trend plus some  carefully  developed  and  distinctive
advantages over its competitors.

         Green  Mountain  coffee is  available  in many  different  distribution
channels and customer  categories in its primary  geographic market, the eastern
United States.  This multi-channel  strategy provides widespread exposure to the
brand in a variety of settings, ease of access to the products, and many tasting
opportunities  for consumer  trial.  Green Mountain  coffee is widely  available
throughout the day: at home in the morning,  in hotels, on airplanes and trains,
at  convenience  stores on the way to work, at the office,  in  restaurants,  in
supermarkets, at the movie theatre, and at home again at the end of the day. The
Company  also  has a  special  events  vehicle  that  can be seen at ski  races,
festivals,  customer locations,  and other venues on the East Coast. The vehicle
along  with  many  other  special  event   activities   provide  great  sampling
opportunities and visibility to the brand.

         The Company  believes  that its coffee's  convenient  availability  for
consumer  trial through  convenience  stores,  office  coffee  services and food
service  establishments  is a  significant  advantage and a key component of its
growth strategy.  The Company  believes that potential  customers who sample its
products by the cup are likely to develop a taste for Green Mountain  coffee and
seek it out  through  other  available  distribution  channels.  It has been the
Company's  experience  that consumer trial of Green Mountain coffee at one level
of  distribution  often  leads to a  subsequent  purchase  at  another  level of
distribution.

         As  brand  awareness  increases  through  trial  by  consumers  of  the
Company's coffee by the cup, demand for whole bean sales of the Company's coffee
for home  consumption  also increases.  The National Coffee  Association of USA,
Inc., in its National  Coffee  Drinking  Trends through 2000 study,  states that
"over 75% of coffee  drinkers  drink  coffee at home." As brand equity is built,
wholesale  expansion  typically continues through customers such as supermarkets
and specialty food stores,  who in turn, sell the Company's whole bean coffee to
consumers.   This  expansion  process   capitalizes  upon  this  cup/whole  bean
inter-relationship.   The  strategy  is  designed  to  further   increase  Green
Mountain's  market  share in  geographic  areas in which it already  operates in
order  to  increase  sales  density  and  drive   operational  and  brand-equity
efficiencies.

         In  addition  to its  efforts  to boost  sales  in its core  geographic
markets,  the Company also seeks to introduce  Green Mountain coffee in selected
new markets across the United States, principally utilizing the Company's office
coffee and convenience  store channels.  "Flagship"  customers,  such as General
Cinema,  Delta Express,  Delta Shuttle and American Skiing Company, are also key
to the Company's geographic expansion strategy, as they provide great visibility
and sampling opportunities.

         In the direct mail area, the Company focuses  solicitations  on catalog
customers who buy regularly from the Company, bed-and-breakfasts and other small
businesses,  and from  members of the  Company's  "Coffee  Club",  a  continuity
program with customized standing orders for automatic  re-shipment.  Recently, a
large  portion of the  Company's  efforts in the direct mail  segment  have been
directed     towards      increasing     traffic     on     its     Web     site
(www.GreenMountainCoffee.com),  which  is  intended  to  build  brand  awareness
nationwide  and boost direct sales to  consumers  in the  Company's  less mature
geographic markets.

Recent Developments
-------------------

NEW PRODUCTS.  The Company's  partnership with Keurig, Inc. continued to develop
into an important  growth driver in fiscal 2000,  as the unique  Keurig  one-cup
brewing system gained significant  momentum in the marketplace.  Sales of K-Cups
made up 15.7% of total company sales in fiscal 2000. The success with the Keurig
system also helped Green Mountain develop  relationships with a number of office
coffee  distributors,  providing it an opportunity to also sell its  traditional
line of products through these  distributors  (primarily  pre-ground  fractional
coffee).  In fiscal 2000, coffee pounds sold to distributors  through the office
coffee  service  channel  grew 63.4% over the  previous  year and Keurig  coffee
pounds accounted for 76.4% of that growth. In June of 2000, the Company signed a
10-year manufacturing and distribution agreement with Keurig, Inc.

         In November 2000,  Green Mountain added two new coffees  (Organic House
Blend(TM) and Southern  Pecan) to its existing  offering of 12 K-Cup coffees and
introduced  its new  Connoisseur  line of Keurig  K-Cups,  which it expects will
reinforce  its  position as the premium  provider of K-Cup  portion  packs.  The
Connoisseur  collection is made of 5 coffee varieties:  Lake & Lodge(TM), Kenyan
AA, Organic Sumatran  Reserve(TM), Guatemalan  Finca Dos Marias, and, soon to be
available, La Esperanza(TM). The Company intends to continue expanding its K-Cup
and fractional  package business  nationwide  through its office coffee products
distributors in fiscal 2001.

         In September 1999, the Company  introduced a new line of frozen granita
and hot cappuccino  beverages,  two high-growth areas of the specialty  beverage
market.  These  products,  which are marketed under the Monte  Verde(TM)  brand,
complement the traditional  line of specialty  coffees and make Green Mountain a
full-service provider to certain channels, such as convenience stores. In fiscal
2000, sales of Monte Verde products made up 1.5 % of total company sales.

         In May of 2000, Green Mountain Coffee Roasters signed an agreement with
TransFair USA to promote Fair Trade coffee. Under the agreement,  Green Mountain
Coffee  Roasters  has agreed to purchase  coffee at a minimum  floor price under
internationally  accepted Fair Trade terms from the small farmer cooperatives in
Peru,  Mexico,  and Sumatra where the Company has  long-standing  relationships.
Coffee  certified by TransFair  USA provides an audit trail from the farm to the
cup,  which  insures  that  small-scale  farmers are paid a Fair Trade price for
their coffee that provides them with a living wage. All of the Company's regular
certified organic coffees have been certified Fair Trade.

CUSTOMERS.  In addition to the previously  described  strong gains in the office
coffee  channel,  the Company  continued  to focus on other key  channels of its
wholesale  business in fiscal  2000 and built  stronger  relationships  with its
major customers.

         Growth in the  convenience  store channel was very strong,  with pounds
sold up 21.7% year-over-year. Exxon Mobil Corporation ("ExxonMobil") convenience
stores continue to be Green Mountain's largest customer in the convenience store
channel,  with over 1,200  locations at September 30, 2000,  including  over 480
corporate-owned  stores.  In November  2000,  the Company  announced that it had
signed a new five-year  exclusive  agreement to provide Green Mountain coffee to
all corporate-owned  ExxonMobil  convenience stores (over 900 stores,  including
the 480 existing locations) in the United States including On the Run(R),  Mobil
Mart(R),    Exxon   Shop(R),   Tiger   Mart(SM),    Tiger    Express(SM),    and
Tigermarket(SM) locations.  In  addition,  Green  Mountain  coffee  is  now  the
recommended coffee for all ExxonMobil dealer and franchise operators. ExxonMobil
reports a total of 13,680 retail facilities in the  United  States.  It also has
projected new corporate-owned and dealer-owned On the Run stores that fall under
the agreement in excess of 600 locations by the end of 2002.

         Under this new agreement, the Company will unbundle its pricing so that
ExxonMobil  pays a lower price for  purchases  of Green  Mountain  coffee and in
turn,  they will use a third  party  distributor  to deliver the coffee to their
convenience stores thereby reducing Green Mountain's  delivery cost.  ExxonMobil
will pay for all services provided by the Company such as equipment  maintenance
and training on a fee-for-service basis.

         As this new five-year  agreement is implemented,  Green Mountain Coffee
Roasters will expand its geographic distribution to new markets. Under the terms
of the  agreement,  the coffee will be made available in the coming months to an
additional 500  corporate-owned  units in the Mid-Atlantic States and in markets
including  Memphis,  Nashville,  San Antonio,  Dallas,  Houston,  and additional
locations in Florida and California.

          The  supermarket  channel  continued  to show  healthy  year-over-year
pounds  sold growth of 7.4% in fiscal  2000.  Green  Mountain  coffee can now be
purchased at over 760  supermarket  locations,  up  approximately  200 from last
year. The addition of Kash n'Karry,  a chain of supermarkets  located in Central
Florida,  accounted for 135 of those new locations.  Among existing  supermarket
customers,  the increase in coffee pounds sold was  especially  strong at Stop &
Shop Supermarkets,  a supermarket chain in the Northeast,  which started to sell
Green Mountain coffee in another 46 former Edwards stores in fiscal 2000.


<PAGE>


Coffee pounds sold in fiscal 2000 and fiscal 1999, broken down by sales channel,
are as follows:


<TABLE>.
---------------------------------------  ------------  ------------  -------------  ----------------
                                         53 wks ended  52 wks ended  Full Year Y/Y    Full Year %
Sales Channel                               9/30/00       9/25/99     lb. Increase  Y/Y lb. Increase
---------------------------------------  ------------  ------------  -------------  ----------------
<S>                                      <C>           <C>           <C>            <C>
Convenience Stores.....................         26.8%         26.6%        520,000             21.7%

Supermarkets...........................         24.9%         28.0%        186,000              7.4%

Office Coffee Service Distributors.....         23.8%         17.6%      1,003,000             63.4%

Restaurants............................         11.2%         13.3%         20,000              1.7%

Other Food Service.....................          8.1%          8.7%         95,000             12.1%

Other Retail...........................          2.2%          2.6%          8,000              3.4%

Direct Mail, including Internet Sales..          3.0%          3.2%         35,000             12.1%
                                         ------------  ------------  -------------  ----------------
Totals                                     10,871,000     9,004,000      1,867,000             20.7%
                                         ============  ============  =============  ================
</TABLE>


Corporate Objective and Philosophy
----------------------------------

         Green  Mountain's  objective  is to be  the  leading  specialty  coffee
company by providing the highest  quality  coffee and having the largest  market
share in its  targeted  markets  while  maximizing  Company  value.  The Company
intends to achieve this objective by  differentiating  and reinforcing the Green
Mountain brand and  engendering a high degree of customer and consumer  loyalty.
Essential elements of this unique approach include:

HIGH QUALITY  COFFEE.  Green Mountain buys some of the highest  quality  arabica
beans  available from the world's  coffee-producing  regions and uses a roasting
process that maximizes each coffee's  individual taste and aroma. Green Mountain
has a passion  for coffee and  believes  that its  coffees are among the highest
quality coffees sold in the world.

CUSTOMER SERVICE. Green Mountain seeks to create customers for life. The Company
believes  that coffee is a convenience  purchase and utilizes its  multi-channel
distribution network to make its coffee widely and easily available to consumers
for home or away-from-home consumption.

         To ensure a high level of customer contact, the Company has established
regional  distribution  centers to supply coffee to its wholesale  customers and
from which  customer  service  calls are  dispatched.  Green  Mountain  has also
established  relationships  with some of its vendors to drop ship items directly
from the vendor to the customer, thereby significantly decreasing shipping times
and costs.

         The  Company  has an  on-line  inventory  system  for its  central  and
regional  distribution  centers  which  helps  to  better  serve  the  Company's
customers  and  to  improve  the  Company's  direct-store-delivery  process  and
capability.  Green Mountain attempts to maintain at all times adequate levels of
inventory to satisfy  customer  demand.  At September 30, 2000,  the Company had
$2,557,000 of raw materials and supplies inventory,  as well as $2,793,000 worth
of finished goods inventory.

         The   Company's   online   ordering   application   on  its  Web   site
(www.GreenMountainCoffee.com)   is fully   integrated    with    the   Company's
PeopleSoft(R) Enterprise Resource Planning ("ERP")  system and customers receive
instantaneous, electronic shipping confirmations for all online orders.

CUSTOMER  COFFEE  EDUCATION.  The Company  educates its wholesale  customers and
employees and vendor partners about the origin and preparation of coffee through
a course comprised of a series of on-site training programs, tours, manuals, and
hands-on learning experiences known as "Coffee College." This intensive training
covers growing and harvesting;  coffee tasting and cupping; grinding, filtering,
and brewing;  roasting and packaging; and preparing coffee beverages. Over 1,200
of the employees of Green Mountain's customers attended Coffee College in fiscal
2000, primarily at the Company's Java University located in Waterbury,  Vermont.
Since  1997,  Green  Mountain  Coffee  also has been  hosting  Specialty  Coffee
Association of America ("SCAA") Espresso Lab training sessions for consumers and
employees of other coffee companies.

         The  Company's  direct mail catalog and Web site provide an overview of
the  differences  between  the  various  coffees  from  around the world and the
various degrees of roast. The Company believes that educational initiatives such
as these help to create  advocates  for its coffee and thereby  engender a loyal
consumer base.

EMPLOYEE DEVELOPMENT.  Green Mountain Coffee seeks to be a destination workplace
for its employees. The Company believes that dedication to employee training and
development  is vital to attracting  and  retaining the most highly  performing,
qualified,  and motivated  employees.  The Company offers  numerous  educational
workshops,  professional seminars, a leadership development program, a series of
coffee knowledge  classes and many other personal and  professional  development
opportunities  including  Franklin-Covey  time  management,  Dale Carnegie,  and
personal  financial  planning  just to name a few.  The staff  development  plan
provides  employees the motivation and ability to offer Green Mountain customers
the  very  best  quality  in  service,  fostering  long-term  relationships.  In
addition, in fiscal 2000, Green Mountain adopted the Appreciative Inquiry method
of business  analysis,  which  incorporates  a highly  positive,  inclusive  and
people-centered way of considering business development. The Company also offers
an Educational  Assistance Plan providing financial support to employees seeking
to improve their skills through continuing education.

SOCIALLY  RESPONSIBLE  BUSINESS  PRACTICES.   Green  Mountain  is  committed  to
conducting its business in a socially  responsible  manner. The Company believes
that  doing  well  financially  can go  hand  in hand  with  giving  back to the
community  and  protecting  the   environment.   In  fiscal  2000,  the  Company
contributed over 5% of its pre-tax income to various coffee farms,  cooperatives
and non-profit  organizations in the U.S. and in coffee-producing  countries, in
the  form  of  cash,  products  and  paid  employee  time.   Domestically  based
organizations  benefiting from cash or coffee product donations in 2000 included
Conservation International, Rainforest Alliance, Coffee Kids(TM), and the United
Way, as well as libraries, religious organizations,  schools, counseling centers
and soup kitchens in markets where the Company operates. In addition to cash and
product  donations,  the Company  encourages its employees to perform  volunteer
work for non-profit and community-based  organizations on company time for up to
2.5% of their total hours  worked at the Company.  In fiscal 2000,  99 employees
were reimbursed by the Company for a total of 1,529 hours of volunteer community
service time. Another 717 hours of unpaid community service were reported.

         The  Company  is  committed  to  improving   the  quality  of  life  in
coffee-producing   countries,   and  therefore  supports  projects  that  foster
self-sufficiency,  which it believes yield the best results. For example,  since
January of 1998,  Green Mountain has been  sponsoring a very  successful  Coffee
Kids micro-lending program in Huatusco,  Mexico, to encourage the development of
small family businesses. The program now has over 600 participants.  The Company
has also provided  funding for computers and libraries in communities  where its
Stewardship(R) coffees are produced.

         In the Oaxaca  region of Mexico,  where the Company's  Organic  Mexican
Select(TM) coffee is grown, the Company funds a variety of projects, including a
Coffee  Kids  micro-lending  project and a women's  health care  project for the
early detection of cervical cancer. In addition,  the Company provides financial
assistance to the FomCafe S.C.  cooperative's  quality control  training program
which helps farmers earn more for their coffee.

         In the Aceh region of Indonesia,  Green Mountain  provided seed funding
to Gayo Organic Coffee Farmer's  Association  ("GOCFA"),  which now produces the
Company's  Organic  Sumatran  Reserve(TM)  coffee.   That project was started in
partnership  with  ForesTrade,  a  Vermont-based  supplier  of organic  oils and
spices. In addition to local quality of life  improvements,  these programs help
insure that a stable  supply of quality  organic  coffees  will be  available to
Green Mountain Coffee to satisfy growing consumer demand.

         In May of 2000, Green Mountain Coffee Roasters signed an agreement with
TransFair USA to promote Fair Trade coffee. Under the agreement,  Green Mountain
Coffee  Roasters  has agreed to purchase  coffee at a minimum  floor price under
internationally  accepted Fair Trade terms from the small farmer cooperatives in
Peru,  Mexico,  and Sumatra where the Company has  long-standing  relationships.
Coffee  certified by TransFair  USA provides an audit trail from the farm to the
cup,  which  insures  that  small-scale  farmers are paid a Fair Trade price for
their coffee that provides them with a living wage. All of the Company's regular
certified  organic coffees have been certified Fair Trade. Much of the Company's
Stewardship coffees are purchased at prices well above this minimum floor price,
even though they are not certified Fair Trade.

         Green  Mountain is  committed  to being  environmentally  and  socially
responsible  in all aspects of its  business  operations.  Consistent  with this
commitment,  the  Company has  created  and  supported  a variety of  innovative
environmental programs and incentives.

         Green Mountain  encourages  sustainable  farming  practices through its
Stewardship   Program.   Stewardship   coffees  are  purchased  from  farms  and
cooperatives  where  herbicide  and  pesticide  use is limited and soil  erosion
controls are in place. Additionally, these farms demonstrate higher standards of
support for their  workers by  providing  housing,  medical  assistance,  and an
interest  in the  welfare  of  the  individual  worker.  As a  continuation  and
expansion of the Stewardship  Program,  Green Mountain offers consumers a choice
of organic coffees,  starting with one farm-direct  coffee from Peru in 1997 and
growing  into a line of seven  organic  coffees by the end of fiscal  2000.  The
Company's  roasting  and  packaging  facility is certified as organic by Quality
Assurance International of San Diego, California.

         Since  1990,   Green  Mountain  has  sold,   under  the  licensed  name
Earth-Friendly Coffee Filters(TM), a line of dioxin-free and chlorine-free paper
coffee filters, helping to raise consumer awareness of chlorine-free processing.
In another  innovative  approach to product design, in 1997, the Company won the
3M Scotchban(R)  Innovation Award for the development of a biodegradable  coffee
bag used by wholesale  customers  who bag Green  Mountain  bulk coffees on their
premises.

         The  Company's  most  recent  new  initiative,  to  reduce  its  use of
non-renewable  energy  sources  and  the  impact  on  the  environment,  is  the
installation of a 95-kilowatt  cogeneration  unit in its roasting  facility that
started  operating in December  1999.  The unit is designed to capture heat from
the power generating process to heat and power the Company's building,  reducing
its use of both  propane  and  externally  generated  electricity.  The  unit is
designed to help reduce the Company's  operating  expenses as a percent of sales
over time.  It has the added  benefit of reducing  the risk of fire,  created by
power  outages,  that can occur when the  roasters,  which  operate at very high
temperatures, suddenly lose power.

         Through  responsible  operational  practices,  from purchasing to waste
management,  Green Mountain strives to minimize its  environmental  impact.  The
Company uses  chemical-free,  biodegradable,  cornstarch-based  foam peanuts and
100% recycled Kraft-style (Geoami) paper to protect products during shipping, as
well as recycled content chip-board  containers and reusable containers to store
and ship coffee.  In addition,  Green Mountain makes every attempt to divert its
manufacturing waste from landfills.  For example,  the burlap bags which contain
green coffee  beans are  recycled or donated for use in gardens and crafts,  and
pallets used in the production and distribution  centers are routinely  repaired
and  re-used.   The  Company  also  has  an  on-site   recycling  program  which
significantly  reduces its landfill  refuse volume and is available to employees
for their personal use.

         Compliance  with  federal,  state  and  local  environmental  laws  and
regulations  does not materially  impact capital  expenditures,  earnings or the
competitive position of the Company.


Wholesale Operations
--------------------

         During fiscal 2000,  1999, and 1998,  approximately  95%, 95%, and 94%,
respectively,  of Green Mountain's sales from continuing operations were derived
from its wholesale  operation which services  accounts located  primarily in the
northeastern United States.  Wholesale customers resell the coffee in whole bean
or ground form for home  consumption  and/or brew and sell coffee  beverages  at
their  place of  business.  Unlike  most of its  competitors,  Green  Mountain's
wholesale operation services a large variety of establishments,  from individual
upscale  restaurants to major supermarket chains. This strategy enables a deeper
penetration  in a given  geographic  market,  exposing  consumers  to the  brand
throughout  the  day in a  variety  of  contexts.  This  strategy  also  has the
advantage of limiting  the  dependency  of the Company on a single  distribution
channel.


Notable accounts include:


CONVENIENCE STORES                        RESTAURANTS
--------------------------------          -------------------------------
ExxonMobil convenience stores             Aureole Restaurant, NYC
Unimarts                                  Culinary Institute of America
RL Vallee Inc. dba Maplefields            New England Culinary Institute
Mirabito Fuel Group dba Quickway          The Harvard Club, NYC


SUPERMARKETS                              OFFICE COFFEE SERVICES
--------------------------------          -------------------------------
Hannaford Bros.- 132 stores               Bostonbean Coffee Company
Kash `n Karry - 135 stores                Coffee Pause Company
Price Chopper - 27 stores                 Corporate Coffee Systems
Roche Brothers - 13 stores                Crystal Rock Water/Vermont Pure
Stop & Shop - 231 stores                   Springs Company
 (primarily coffee by the cup)            Perrier's Poland Springs
Shaw's - 107 stores                       Springtime
                                          U.S. Coffee

OTHER FOOD SERVICE
--------------------------------
Amtrak - Northeast corridor
American Skiing Company
Delta Express and Delta Shuttle
Columbia University
New Jersey State Aquarium
Stowe Mountain Resort


         Wholesale operations are coordinated from the Company's headquarters in
Waterbury,   Vermont  and  supplemented  by  regional  distribution  centers  in
geographies  in which the density of customer  accounts  so  warrants.  Regional
distribution centers are located in Biddeford,  Maine; Latham, New York; Woburn,
Massachusetts;  Southington,  Connecticut;  and Lakeland, Florida.  Distribution
facilities  are located  within a two-hour  radius of most customers to expedite
delivery.  The Company uses third party carriers such as Federal Express and the
United  States  Postal  Service for  shipping to  customers  not  supported by a
regional distribution center.

         The wholesale operation primarily uses in-house sales people.  However,
in certain sales  channels,  such as the office coffee  service and food service
sectors,  the Company  utilizes the  services of  independent  distributors  who
purchase coffee from the Company for resale to wholesale customers.  The Company
believes that the use of such distributors  provides access to certain wholesale
customers whose size or geographic  location makes it  economically  inefficient
for the Company to service directly.

         The  Company  generally  provides  wholesale  customers  with  brewing,
grinding and related equipment and product displays  ("loaner  equipment") at no
charge,  which are usually installed on the customer's premises by the Company's
internal or contracted service personnel.  A customer also is assigned a service
technician  who  services,  repairs  and  provides  preventive  maintenance  and
emergency service on such equipment.  Additionally,  for supermarket  customers,
Green Mountain employs a team of stockers who ensure that  supermarket  displays
are clean,  appropriately stocked, and have promotional items to maximize sales.
Most competitors of Green Mountain in the wholesale  segment do not provide such
high levels of sales and equipment service support.

         The wholesale  operation has 34 area sales  managers and regional sales
managers  assigned to  geographic  territories,  reporting  to a national  sales
manager.  The wholesale area sales  territories are  concentrated in the eastern
United States, with an additional presence in Illinois, Michigan and Arizona. In
addition to geographic sales personnel,  the Company has a national  supermarket
sales  manager,  a national  office  coffee  service sales  manager,  a national
convenience  store  sales  manager,  a national  food  service  manager,  and an
international sales and flagship accounts manager, along with account executives
for major customers, to help provide more focused customer support and service.

Wholesale coffee pounds by geographic region (as a percentage of total wholesale
coffee pounds sold) are as follows:


<TABLE>
--------------------------------------   -------------  ------------  -------------  ----------------
                                         53 wks ended   52 wks ended  Full Year Y/Y    Full Year %
Region                                      9/30/00        9/25/99     lb. Increase  Y/Y lb. Increase
--------------------------------------   -------------  ------------  -------------  ----------------
<S>                                      <C>            <C>           <C>            <C>
Northern New England  (ME, NH & VT)...           33.2%         36.4%        338,000             10.7%

Southern New England (MA, CT & RI)....           24.5%         24.2%        478,000             22.7%

Mid-Atlantic (NY, NJ & PA)............           21.8%         20.8%        488,000             27.0%

South Atlantic........................            6.9%          5.3%        257,000             55.2%

Midwest...............................            2.5%          1.9%        101,000             60.5%

South Central & West..................            2.1%          1.4%        102,000             81.6%

Multi-Regional........................            7.9%          9.2%         29,000              3.6%

International.........................            1.1%          0.8%         39,000             54.2%
                                         -------------  ------------  -------------  ----------------
Totals................................      10,546,000     8,714,000      1,832,000             21.0%
                                         =============  ============  =============  ================
</TABLE>


Direct Mail Operations
----------------------

         The Company  publishes  catalogs and  maintains an Internet Web site to
market over 60 coffees,  coffee-related  equipment and  accessories,  as well as
gift  assortments  and gourmet food items covering a wide range of price points.
Sales from direct mail accounted for approximately 5%, 5%, and 6% of total sales
from continuing operations in fiscal 2000, 1999, and 1998,  respectively.  Green
Mountain's  telemarketing service  representatives fulfill the individual coffee
needs of direct mail customers by not only taking orders, but also educating and
consulting with them about the various attributes of different coffee varieties.

         In fiscal 2000,  approximately 32% of the Company's direct mail revenue
was derived from over 4,700 members of its "Coffee Club",  a continuity  program
with customized  standing orders for  re-shipment.  In the same period,  catalog
sales from non-Coffee Club individual  consumers accounted for approximately 38%
of direct mail revenue, and another 2% were derived from the Company's Corporate
Gifting program.

         In  addition  to its direct mail  program  targeted  at the  individual
consumer,  Green  Mountain  also uses its direct mail  channel to cater to small
businesses,  such as bed and breakfast  establishments,  small retail stores and
offices.  These "business to business" sales  contributed  approximately  14% of
total direct mail revenues in fiscal 2000.

         The Green Mountain Web site (www.GreenMountainCoffee.com) generated 14%
of total  direct mail revenue in fiscal  2000,  up from 4% in fiscal  1999.  The
Company's  Web site,  which runs on  PeopleSoft  eStore  software,  allows Green
Mountain Coffee to leverage the Internet,  phone, e-mail and mail to provide the
best possible customer fulfillment and service.


Green Coffee Cost and Supply
----------------------------

         The  Company  utilizes  a  combination  of outside  brokers  and direct
relationships with farms,  estates,  cooperatives and cooperative groups for its
supply of green  coffees,  with outside  brokers  providing  the larger  amount.
Coffee is the world's second  largest traded  commodity and its supply and price
are subject to high  volatility.  Although  most coffee  trades in the commodity
market,  coffee  of the  quality  sought  by the  Company  tends  to  trade on a
negotiated  basis at a substantial  premium or  "differential"  above  commodity
coffee  pricing,  depending  upon the supply and demand at the time of purchase.
Supply and price can be affected by multiple factors, such as weather,  politics
and economics in the producing countries.

         Cyclical swings in commodity markets, based upon supply and demand, are
common and it is largely  expected  that coffee  prices and  differentials  will
remain volatile in the coming years. In addition,  a number of factors,  such as
pest damage and weather-related crop failure could cause coffee prices to climb.
Furthermore,  the Company  believes  that the low coffee price ranges  generally
experienced during the early 1990s are not high enough to support proper farming
and processing practices, impacting the overall supply of the top grade coffees.
With the growth of the specialty  coffee  segment,  it is important  that prices
remain high enough to support world consumption of the top grades of coffees.

         The Company  generally  fixes the price of its coffee  contracts two to
six months  prior to  delivery  so that it can  adjust  its sales  prices to the
market.  Green  Mountain  believes  this approach is the best way to provide its
customers  with a fair  price for its  coffee.  The  Company  believes  there is
significant  risk in  fixing  prices  further  in the  future,  since  the  true
available  supply of green coffee from around the world is not readily known. At
September 30, 2000, the Company had approximately  $9.0 million (for 8.1 million
pounds) in purchase  commitments,  of which approximately 60% had a fixed price.
These commitments represent  approximately 57% of the Company's estimated coffee
requirements  through  September  29, 2001,  the end of its 2001 fiscal year. In
addition,  the Company does from time to time purchase coffee futures  contracts
and coffee options to provide additional protection when it is not able to enter
into coffee purchase  commitments or when the price of a significant  portion of
committed contracts has not been fixed.

         The  Company  generally  tries to pass on coffee  price  increases  and
decreases to its customers.  Since coffee has come down from its 1997 highs, the
Company has  decreased its prices  several  times.  In general,  there can be no
assurance  that the Company will be  successful in passing on green coffee price
increases  to  customers  without  losses  in  sales  volume  or  gross  margin.
Similarly,  rapid sharp  decreases  in the cost of green coffee could also force
the Company to lower sales prices before  realizing cost reductions in its green
coffee  inventory  and  purchase  commitments.  Green  Mountain  roasts  over 25
different  types of green  coffee  beans to produce  its more than 60  different
varieties of coffee. If one type of green coffee bean were to become unavailable
or prohibitively expensive,  management believes Green Mountain could substitute
another  type of  coffee  of equal or better  quality  meeting  a similar  taste
profile.  However,  a  worldwide  supply  shortage of the  high-quality  arabica
coffees the Company purchases could have an adverse impact on the Company.

         Green  Mountain   purchased   approximately  20%  of  its  coffee  from
specifically  identified farms, estates,  cooperatives and cooperative groups in
fiscal 2000,  and expects to increase this amount to as much as 25% of its total
coffee purchases in fiscal 2001. The Company believes its "farm direct" strategy
will result in improved product quality, product differentiation,  and long-term
supply and pricing stability. In addition, the Company believes that its efforts
will have a  positive  impact on the  living  and  working  environment  of farm
workers and their families.


Significant Customers
---------------------

         Convenience  stores  owned and operated by  ExxonMobil,  rather than by
franchisees, made up 7.2% of the Company's revenues in fiscal 2000. Sales to the
extensive network of ExxonMobil convenience stores, whether owned by Exxon Mobil
Corporation  or  by   independent   dealers  and   franchisees,   accounted  for
approximately  17.0%  of  sales  (including  the  7.2%  referenced  above)  from
continuing  operations  in fiscal 2000,  and is a key component of the Company's
growth  strategy as it provides  sampling  opportunities  for a large  number of
potential  new  consumers  throughout  the  country.  As explained in the Recent
Developments  section above,  the Company signed a new five-year  agreement with
Exxon Mobil Corporation in November 2000.


Competition
-----------

         The specialty coffee market is highly  competitive,  and Green Mountain
competes  against  all  sellers  of  specialty  coffee.   Starbucks,  a  leading
independent  specialty  coffee  retailer,  is  starting  to  have a  significant
presence in supermarkets nationwide. Starbucks has a distribution agreement with
Phillip Morris/ Kraft Foods to place Starbucks coffee in supermarkets along with
Maxwell House coffee. Additionally,  the Company also competes with "commercial"
coffee roasters,  to the extent that it is also trying to "upsell"  consumers to
the specialty  coffee segment.  A number of large consumer goods  multinationals
have divisions or subsidiaries  selling specialty coffees, a significant portion
of them having been developed through the acquisition of independent brands. For
example,  Procter & Gamble distributes the premium coffee products Millstone and
Brothers in many  supermarkets  nationwide,  which  compete with Green  Mountain
coffee.

In the office coffee,  convenience store and food service arenas, General Foods,
Sara Lee and Procter & Gamble are large  competitors.  In fiscal  2000,  Keurig,
Inc.  signed  agreements  with three North  American  roasters  other than Green
Mountain to secure a variety of K-Cup coffee providers. Coffee in K-Cup portions
can now be purchased from Diedrich Coffee,  Procter & Gamble, and Timothy's.  At
this time, Green Mountain  continues to enjoy the dominant position in the K-Cup
market.  The Company does not expect  Keurig to add any  additional  roasters in
calendar  2001. In the direct mail area, the Company  competes with  established
suppliers such as Gevalia, a division of General Foods  Corporation,  as well as
with other direct mail companies.

         The  Company  expects  intense  competition,  both  within its  primary
geographic  territory,  the eastern United  States,  and in other regions of the
United States, as it expands from its current territories.  The specialty coffee
market is expected to become even more competitive as regional  companies expand
and attempt to build brand awareness in new markets.

         The Company competes  primarily by providing high quality coffee,  easy
access to its products and superior customer service.  The Company believes that
its ability to provide a  convenient  network of outlets  from which to purchase
coffee  is  an  important  factor  in  its  ability  to  compete.   Through  its
multi-channel  distribution  network of wholesale and direct mail operations and
its dual cup/whole bean strategy,  the Company believes it differentiates itself
from  many  of  its  larger  competitors,  who  specialize  in  only  one of the
wholesale,  retail and direct mail  channels of  distribution.  The Company also
believes that one of the distinctive  features of its business is that it is one
of the few coffee companies that roasts its coffees  individually,  varying both
the  degree and timing of the roast to  maximize  a  coffee's  particular  taste
characteristics. Finally, the Company believes that being an independent roaster
allows it to be better focused and in tune with its wholesale  customers'  needs
than  its  larger,  diversified  competitors.  While  the  Company  believes  it
currently  competes  favorably  with respect to these  factors,  there can be no
assurance that it will be able to compete successfully in the future.


Seasonality
-----------

         Historically,  the Company  has  experienced  variations  in sales from
quarter-to-quarter  due to  the  peak  November-December  Holiday  Season  and a
variety of other  factors,  including,  but not  limited  to,  general  economic
trends, the cost of green coffee,  competition,  marketing programs, weather and
special or unusual events.


Intellectual Property
---------------------

         The Company is the owner of certain  trademarks  and service  marks and
the United States trademark and service mark  registrations  thereon,  including
Green Mountain  Coffee(R),  Green  Mountain  Filters(R),  Green Mountain  Coffee
Roasters(R),  Nantucket  Blend(R),  Rainforest  Nut(R),  Stewardship(R),   Green
Mountain  Coffee  Roasters  and Design (R),  Stewardship  Coffee and  Design(R),
Vermont Country  Blend(R),  Cafe  Vermont(R),  Mocha Almond  Chiller(R),  You're
Following the Leader(R),  Tapestry Blend Dark(R),  Appropriate Roast(R),  Autumn
Harvest Blend(R), Fresh From the Roaster(R). The Company anticipates maintaining
the United States registrations appearing above with the United States Trademark
Office.  The Company is also the owner of other  trademarks  and service  marks,
including  Lake & Lodge(TM),  Organic  Sumatran  Reserve(TM),  La Esperanza(TM),
Monte Verde(TM), Sip and Relax, You're on Green Mountain Time(TM), It's a Jungle
Out There...  Let's Keep It That Way(TM),   Farm   Direct(TM), and The  Ultimate
Office Coffee(TM).

         The Company has applied for United  States  registration  of certain of
the marks  appearing  above.  In addition,  the Company has  registered the mark
"Green Mountain Coffee Roasters" in the United Kingdom.  The Company has pending
Canadian  applications for registration of the marks "Green Mountain Coffee" and
"Green  Mountain  Coffee  Roasters."  The Company has a pending  European  Union
application for  registration of the mark "Green Mountain Coffee  Roasters," and
pending  Brazilian  applications  for  registration of the marks "Green Mountain
Coffee  Roasters  and Design,"  and "Green  Mountain  Coffee." The Company has a
limited,  royalty-free license to reproduce a painting by artist Corliss Blakely
on its labels and marketing materials.

         The Company has an irrevocable,  perpetual  royalty-free license to use
the mark "Earth-Friendly  Coffee Filters" in connection with coffee filters. The
Company also has a limited  license to use the marks "Kona Mountain  Coffee" and
"Kona Mountain Estate" in connection with its Kona coffee  worldwide  (excluding
Hawaii),  all subject to the terms of the agreements  under which these licenses
are granted.  The Company does not hold any patents.  The Company believes these
trademarks,  service  marks and  licenses  will  continue to be important to its
success.


Employees
---------

         As of September 30, 2000,  the Company had 394 full-time  employees and
50 part-time  employees.  The Company  supplements  its workforce with temporary
workers from time to time,  especially  in the first quarter of each fiscal year
to  service   increased   customer   and   consumer   demand   during  the  peak
November-December  Holiday Season.  The Company  believes that it maintains good
relations with its employees.


<PAGE>


Item 2. Properties

         The  Company  leases  one  principal  manufacturing,   warehousing  and
distribution  facility  located  at  Pilgrim  Park in  Waterbury,  Vermont.  The
facility  has in total  approximately  90,000  square feet of usable space which
includes a 30,000 square foot mezzanine area. The lease on this building expires
in 2007.  The  Company's  other  facilities,  all of which  are  leased,  are as
follows:


-------------- -------------------------------  -----------  -------------------
                                                             Approximate
  Type                      Location            Square Feet  Expiration of Lease
--------------  ------------------------------  -----------  -------------------

Warehouse/      Woburn, MA                        10,580            2001
Distribution/   Southington, CT                   11,200            2001
Service Space   Waterbury, VT                     12,000            2003
                Waterbury, VT                      3,000       month-to-month
                Waterbury, VT (Factory Outlet)     1,100       month-to-month
                Biddeford, ME                     10,000            2001
                Latham, NY                         7,500            2002
                Lakeland, FL                       7,200            2003

Administrative  Coffee Lane, Waterbury, VT         4,000            2001
Offices         Main Street, Waterbury, VT         8,680            2001
                Pilgrim Park II, Waterbury, VT     3,000       month-to-month
                Pilgrim Park II, Waterbury, VT     8,000            2001

Company-Owned   Latham, NY(1)                      2,300            2007
Retail Stores   Portland, ME(1)                    2,300            2002
(Discontinued   So. Portland, ME(1)                1,270            2007
Operations)

----------
  (1) The Company has this entire space subleased as of December 1, 2000.


         The Company believes that its facilities are generally adequate for its
current needs and that suitable additional  production and administrative  space
will be available as needed for the remainder of fiscal 2001.

Item 3.   Legal Proceedings

         The  Company  is not  currently  party to any  material  pending  legal
proceeding.

Item 4.   Submission of Matters to a Vote of Security Holders

         No matters  were  submitted  to a vote of security  holders  during the
fiscal quarter ended September 30, 2000.


<PAGE>


Executive Officers of the Registrant

         Certain  biographical  information  regarding each executive officer of
the Company is set forth below:

---------------------  --- -----------------------------------  -------------
                                                                  Executive
        Name           Age               Position               Officer Since
---------------------  ---  ----------------------------------  -------------

Robert P. Stiller       57  Chairman of the Board, President         1993
                            and Chief Executive Officer

Robert D. Britt         45  Director, Chief Financial Officer,       1993
                            Vice President, Treasurer and
                            Secretary

Paul Comey              50  Vice President                           1993

Agnes M. Cook           54  Vice President                           1999

Kevin G. McBride        45  Vice President                           1999

James K. Prevo          47  Vice President                           1997

Stephen J. Sabol        39  Director and Vice President              1993

Jonathan C. Wettstein   52  Director and Vice President              1993
---------------------  ---  ----------------------------------  -------------


ROBERT P.  STILLER,  founder  of  Roasters,  has served as its  President  and a
director  since its  inception in July 1981.  In  September  1971,  Mr.  Stiller
co-founded  Robert Burton  Associates,  a company engaged in the development and
sale of E-Z Wider  products and served as its President and director  until June
1980, when Robert Burton Associates was sold.

ROBERT D. BRITT has served as  Chief  Financial  Officer of  Roasters since  May
1993.  Prior to May 1993, Mr. Britt held financial, managerial and/or consulting
positions  at  Engineered  Coatings,  Inc.,  FCR, Inc.,  Ernst  &  Young,  CIGNA
Corporation, and KPMG Peat Marwick.  Mr. Britt is a Certified  Public Accountant
and holds a  Master of  Business  Administration from the  Wharton School at the
University of Pennsylvania.

PAUL COMEY has served as Vice President of Facilities and Process Engineering of
Roasters  since June 1993.  From March 1986 to May 1993, Mr. Comey was the owner
and principal  consultant of Baseline Solutions,  a company engaged in providing
consulting services to the coffee industry, including the Company.

AGNES M. COOK has served as Vice President of Human Resources of  Roasters since
May 1999.  From November 1992 to May 1999,  Ms. Cook was  Roasters'  Director of
Human Resources.  Prior to  her  employment  with the  Company,  Ms.  Cook was a
Training Consultant for Dale Carnegie and Associates.

KEVIN G. MCBRIDE has served as Vice  President of Marketing  for Roasters  since
August  1999.  Prior to this,  from March 1998 until May 1999,  Mr.  McBride was
President of BGC Acquisition  Corporation,  a private investment  company.  From
January 1997 until December 1997, he was employed by Sunbeam Corporation as Vice
President of  Marketing  and Product  Development.  From January 1994 until June
1996, Mr.  McBride was Vice President of Consumer  Marketing of Circle K Stores,
Incorporated.

JAMES K. PREVO has served as Chief  Information  Officer of Roasters since March
1993.  Mr. Prevo worked for Digital  Equipment  Corporation  from  November 1979
through  March 1993.  There he held  positions as a Software  Engineer,  Project
Manager  (New  Product   Introduction),   Program  Manager  (Computer   Products
Manufacturing and VAXcluster Systems  Engineering) and Business Manager (Systems
Integration  Services).  On May 1, 2000  ComputerWorld  magazine  recognized Mr.
Prevo as one of the Premier 100 IT Leaders for the year 2000.

STEPHEN  J.  SABOL  has  served as Vice  President  of Sales of  Roasters  since
September  1996. Mr. Sabol served as Vice President of Branded Sales of Roasters
from August 1992 to September  1996.  From  September  1986 to August 1992,  Mr.
Sabol was the General Manager of Roasters responsible for overall performance of
the wholesale division in Maine and New Hampshire.

JONATHAN C. WETTSTEIN has served as  Vice  President of  Operations of  Roasters
since April 1993.  From  June 1974 to  April 1993, Mr. Wettstein was employed by
Digital Equipment Corporation in a variety of positions including Plant Manager,
Marketing Manager, Business and  Materials  Manager and Product Line Controller.
Mr. Wettstein  holds  a  Master of  Business  Administration  from  the  Harvard
Business School.


         Officers are elected  annually and serve at the discretion of the Board
of  Directors.  None of the  Company's  directors  or  officers  has any  family
relationship  with any other  director or officer,  except for Robert P. Stiller
and one of the Company's outside  directors,  Jules A. del Vecchio,  whose wives
are sisters.


<PAGE>


                                     PART II


Item 5.   Market  for the Registrant's  Common  Equity and  Related  Stockholder
          Matters

         (a)   Price Range of Securities
         The Company's  common stock trades on the NASDAQ  National Market under
the symbol GMCR. The following table sets forth the high and low sales prices as
reported by NASDAQ for the periods indicated.


                                                               High        Low
                                                             --------    -------
Fiscal 1999     16 weeks ended January 16, 1999...........   $  6.375   $  3.875
                12 weeks ended April 10, 1999.............   $  7.625   $  5.875
                12 weeks ended July 3, 1999...............   $  8.125   $  5.875
                12 weeks ended September 25, 1999.........   $  8.375   $  6.469

Fiscal 2000     16 weeks ended January 15, 2000...........   $  9.500   $  7.000
                12 weeks ended April 8, 2000..............   $ 15.375   $  9.250
                12 weeks ended July 1, 2000...............   $ 20.000   $ 14.375
                13 weeks ended September 30, 2000.........   $ 19.125   $ 12.875

Fiscal 2001     October 1, 2000 to November 30, 2000......   $ 42.250   $ 18.875

          (b) Number of Equity Security Holders
         As of November 30, 2000,  the number of record holders of the Company's
common stock was 579.

         (c)   Dividends
         The  Company  has never paid a cash  dividend  on its common  stock and
anticipates  that for the  foreseeable  future any earnings will be retained for
use in its business and,  accordingly,  does not  anticipate the payment of cash
dividends.

         On December 4, 2000, the Company  announced that its Board of Directors
had approved a  two-for-one  Common  Stock split  effected in the form of a 100%
Common Stock dividend. The record date of the dividend is December 28, 2000, and
the  payment  date is January 11,  2001.  The stock split is intended to benefit
stockholders  by placing  more  shares in the market,  thus  helping to increase
trading activity and further improve the stock's liquidity.


<PAGE>


Item 6.   Selected Financial Data


<TABLE>
                                                    Fiscal Years Ended
                               ---------    ---------    ---------   ---------    ---------
                               Sept. 30,    Sept. 25,    Sept. 26,    Sept. 27,   Sept. 28,
                                2000(1)       1999         1998         1997         1996
                               ---------    ---------    ---------    ---------   ---------
                                           (In thousands, except per share data)
<S>                            <C>          <C>          <C>          <C>         <C>
Coffee pounds sold(2)......       10,871        9,004        7,739        6,239        5,108

 Net sales from
 continuing operations(2)..    $  84,001    $  64,881    $  55,825    $  42,908    $  33,377

Income from
 continuing operations(2)..    $   4,153    $   2,247    $     340    $   1,539    $   1,429

Income per share from
 continuing operations -
 diluted(2)................    $    1.19    $    0.64    $    0.10    $    0.44    $    0.42

Total Assets...............    $  27,174    $  23,878    $  24,563    $  23,544    $  17,243

Long-term obligations......    $   8,783    $   4,964    $  10,191    $   5,965    $   3,563
</TABLE>

----------
(1) The fiscal year ended September 30, 2000 is a 53-week year. All other fiscal
    years  represented  are  52-week  years.

(2) Excludes results  of the  Company's discontinued company-owned retail stores
    operation.


There were no cash dividends paid during the past five fiscal years.


Item 7.   Management's  Discussion  and  Analysis  of  Financial  Condition  and
          Results of Operations


Forward-looking information
---------------------------

         Certain  statements  contained  herein are not based on historical fact
and are  "forward-looking  statements"  within  the  meaning  of the  applicable
securities laws and regulations.  In addition, the Company's representatives may
from  time  to  time  make  oral  forward-looking  statements.   Forward-looking
statements  provide  current  expectations  of future  events  based on  certain
assumptions  and  include  any  statements  that do not  directly  relate to any
historical or current fact. Words such as "anticipates",  "believes", "expects",
"will",  "feels",  "estimates",  "intends",  "plans",  "projects",  and  similar
expressions,   may  identify  such  forward-looking  statements.  Owing  to  the
uncertainties  inherent in  forward-looking  statements,  actual  results  could
differ materially from those set forth in  forward-looking  statements.  Factors
that  could  cause  actual  results  to  differ  materially  from  those  in the
forward-looking  statements include, but are not limited to, business conditions
in  the  coffee   industry  and  food  industry  in  general,   fluctuations  in
availability  and  cost of  green  coffee,  the  impact  of the  loss of a major
customer,  economic  conditions,   prevailing  interest  rates,  the  management
challenges of rapid growth,  variances  from budgeted sales mix and growth rate,
consumer  acceptance of the Company's new products,  the impact of a tighter job
market,  weather and special or unusual  events,  as well as other risk  factors
described in Item 1 of this report and other factors described from time to time
in  the  Company's   filings  with  the  Securities  and  Exchange   Commission.
Forward-looking  statements reflect management's analysis as of the date of this
document.  The Company does not undertake to revise these  statements to reflect
subsequent developments.


<PAGE>

Overview
--------

         Green Mountain Coffee, Inc., a leader in the specialty coffee industry,
roasts high quality  arabica coffees to produce over 60 varieties of coffee that
it sells under the Green Mountain Coffee  Roasters(R)  brand. For the year ended
September 30, 2000, Green Mountain's  wholesale  operation  contributed 95.1% of
its net sales from continuing  operations.  Green Mountain's wholesale operation
sells coffee to  retailers  and food service  concerns  including  supermarkets,
restaurants,   convenience   stores,   specialty  food  stores,   office  coffee
distributors,  and other food service providers such as hotels, universities and
airlines.  The Company also operates a direct mail operation  serving  customers
nationwide from its Waterbury, Vermont headquarters, which accounted for 4.9% of
net sales from continuing operations in fiscal 2000.

         On May 29, 1998, Green Mountain announced that it had adopted a plan to
discontinue its company-owned  retail store operations.  The Company had sold or
closed all of its retail stores prior to the end of the Company's  second fiscal
quarter of 1999.

         Cost of sales  consists of the cost of raw materials  including  coffee
beans,  flavorings and packaging  materials,  a portion of the Company's  rental
expense,  the  salaries  and related  expenses of  production  and  distribution
personnel,  depreciation on production equipment, freight and delivery expenses.
Selling and operating  expenses  consist of expenses  that directly  support the
sales of the Company's  wholesale and direct mail channels,  including media and
advertising  expenses,  a  portion  of the  Company's  rental  expense,  and the
salaries and related expenses of employees  directly  supporting sales.  General
and  administrative  expenses consist of expenses incurred for corporate support
and administration,  including a portion of the Company's rental expense and the
salaries and related expenses of personnel not elsewhere categorized.

         The Company's  fiscal year ends on the last Saturday in September.  The
Company's fiscal year normally  consists of 13 four-week periods with the first,
second  and  third   "quarters"   ending  16  weeks,  28  weeks  and  40  weeks,
respectively,  into the fiscal year.  Fiscal 2000  represents the 53 week-period
ended  September  30,  2000,  with the  fourth  fiscal  quarter  of fiscal  2000
consisting  of 13 weeks  instead of the usual 12 weeks.  Fiscal  1999 and fiscal
1998 represent the 52  week-periods  ended  September 25, 1999 and September 26,
1998, respectively.

Coffee Prices, Availability and General Risk Factors
----------------------------------------------------

         Green  coffee  commodity  prices  are  subject  to  substantial   price
fluctuations,  generally caused by multiple factors including weather, political
and  economic  conditions  in  certain  coffee-producing   countries  and  other
supply-related  concerns. The Company believes that the "C" price of coffee (the
price per pound  quoted by the  Coffee,  Sugar and Cocoa  Exchange)  will remain
highly volatile in future fiscal years. In addition to the "C" price,  coffee of
the quality sought by Green  Mountain tends to trade on a negotiated  basis at a
substantial  premium or "differential"  above the "C" price. These differentials
also are subject to significant  variations.  In the past, the Company generally
has been able to pass increases in green coffee costs to its customers. However,
there can be no assurance  that the Company will be  successful  in passing such
fluctuations on to the customers  without losses in sales volume or gross margin
in the future.  Similarly,  rapid sharp  decreases  in the cost of green  coffee
could also  force the  Company  to lower  sales  prices  before  realizing  cost
reductions in its green coffee inventory.  Because Green Mountain roasts over 25
different  types of green  coffee beans to produce its more than 60 varieties of
coffee,  if one  type of  green  coffee  bean  were  to  become  unavailable  or
prohibitively  expensive,  management  believes Green Mountain could  substitute
another  type of  coffee  of equal or better  quality,  meeting a similar  taste
profile.  However,  frequent  substitutions  could  lead to cost  increases  and
fluctuations in gross margins.  Furthermore,  a worldwide supply shortage of the
high-quality  arabica coffees the Company purchases could have an adverse impact
on the Company and its profitability.

         The Company enters into fixed coffee purchase commitments in an attempt
to secure an adequate supply of quality coffees.  To further reduce its exposure
to rising  coffee  costs,  the Company,  from time to time,  enters into futures
contracts  and buys  options to hedge  price-to-be-established  coffee  purchase
commitments.  The specific risks  associated with these activities are described
below in Item 7A "Quantitative and Qualitative Disclosures about Market Risk."

         The Company expects to face increasing  competition in all its markets,
as competitors improve the quality of their coffees to make them more comparable
to Green Mountain's. In addition,  specialty coffee is now more widely available
and a number  of  competitors  benefit  from  substantially  larger  promotional
budgets  following,  among other factors,  the  acquisition of specialty  coffee
companies by large, consumer goods multinationals.  The Company expects that the
continued high quality and wide  availability of its coffee across a large array
of distribution channels,  combined with the added-value of its customer service
processes   will  enable  Green  Mountain  to   successfully   compete  in  this
environment, although there can be no assurance that it will be able to do so.


<PAGE>

Results from Operations
-----------------------

         The following  table sets forth certain  financial  data of the Company
expressed as a percentage of net sales for the periods denoted below:


<TABLE>
                                                           Fiscal years ended
                                              ---------------------------------------------
                                              September 30,   September 25,   September 26,
                                                  2000            1999            1998
                                              -------------   -------------   -------------

  <S>                                         <C>             <C>             <C>
  Net Sales:
       Wholesale...........................          95.1 %          94.7 %          94.4 %
       Direct mail.........................           4.9 %           5.3 %           5.6 %
                                              -------------   -------------   -------------

  Net sales................................         100.0 %         100.0 %         100.0 %
  Cost of sales............................          60.1 %          60.5 %          65.5 %
                                              -------------   -------------   -------------

       Gross profit........................          39.9 %          39.5 %          34.5 %

  Selling and operating expenses...........          24.7 %          25.2 %          24.7 %
  General and administrative expenses......           7.0 %           7.2 %           7.5 %
  Loss on abandonment of equipment.........           0.2 %           0.4 %             -
                                              -------------   -------------   -------------

       Operating income....................           8.0 %           6.7 %           2.3 %

  Other income.............................           0.1 %           0.0 %           0.1 %
  Interest expense.........................          (0.7)%          (1.1)%          (1.4)%
                                              -------------   -------------   -------------

       Income from continuing operations
       before income taxes.................           7.4 %           5.6 %           1.0 %

  Income tax expense.......................          (2.5)%          (2.1)%          (0.4)%
                                              -------------  --------------   -------------

       Income from continuing operations...           4.9 %           3.5 %           0.6 %
                                              -------------   -------------   -------------

  Discontinued operations:
  Loss from discontinued operations, net
  of tax benefits..........................             -               -            (0.5)%
  Income (loss) on disposal, net of tax
  benefits.................................           0.1 %           0.3 %          (2.3)%
                                              -------------   -------------   -------------

       Net income (loss)...................           5.0 %           3.8 %          (2.2)%
                                              =============   =============   =============
</TABLE>

Fiscal 2000 versus Fiscal 1999
------------------------------

         Net sales from  continuing  operations  increased  by  $19,120,000,  or
29.5%,  from  $64,881,000 in fiscal 1999 to  $84,001,000 in fiscal 2000.  Coffee
pounds  sold  increased  by  approximately  1,867,000  pounds,  or  20.7%,  from
9,004,000  pounds in fiscal  1999 to  10,871,000  pounds  in  fiscal  2000.  The
percentage  increase  in net sales was higher  than the  percentage  increase in
coffee pounds,  due to increased  sales of convenience  coffee products (such as
the Keurig  K-Cups) with higher sales  prices per pound and  increased  sales of
non-coffee  items,  such as the new Monte  Verde line of frozen  granita and hot
cappuccino  beverages.  It is estimated  that without the extra week in the 2000
fiscal year,  the  year-over-year  increases in sales  dollars and coffee pounds
sold would have been 26.9% and 18.4%, respectively.

         The  year-over-year  increase in net sales from  continuing  operations
occurred  primarily  in the  wholesale  area in which  net  sales  increased  by
$18,437,000,  or 30.0%, from $61,418,000 in fiscal 1999 to $79,855,000 in fiscal
2000. The wholesale net sales increase  resulted  primarily from sales growth in
the office coffee  service and  convenience  store  channels.  Direct mail sales
increased  $683,000,  or 19.7%,  from $3,463,000 in fiscal 1999 to $4,146,000 in
fiscal 2000.

         Green Mountain's gross profit from continuing  operations  increased by
$7,916,000,  or 30.9%,  from $25,620,000 in fiscal 1999 to $33,536,000 in fiscal
2000. Gross profit as a percentage of net sales increased 0.4 percentage  points
from 39.5% in fiscal 1999 to 39.9% in fiscal 2000.  Gross profit as a percentage
of sales remained relatively  unchanged as lower green coffee costs and improved
distribution  costs were partially offset by increased sales of items in product
categories  with lower  gross  margins,  such as the  single-cup  Keurig line of
coffees. Due to continued product sales mix changes and anticipated  competitive
pressures,  full-year  gross  profit as a  percentage  of sales is  expected  to
decrease in fiscal 2001.

         Selling and operating expenses from continuing  operations increased by
$4,366,000,  or 26.7%,  from $16,381,000 in fiscal 1999 to $20,747,000 in fiscal
2000,  and  decreased  0.5  percentage  points as a percentage of net sales from
25.2% in fiscal 1999 to 24.7% in fiscal 2000. The dollar  increase was primarily
caused by increased  wholesale  sales and sales support  personnel  expenditures
($2,129,000) and advertising and promotional expenses ($1,038,000).

         General  and   administrative   expenses  from  continuing   operations
increased by $1,226,000,  or 26.3%, from $4,661,000 in fiscal 1999 to $5,887,000
in fiscal  2000.  As a  percentage  of net sales,  this change  represents a 0.2
percentage  point  decrease from 7.2% in fiscal 1999 to 7.0% in fiscal 2000. The
dollar increase is primarily due to personnel expenses  (including bonuses and a
contribution to the new Employee Stock  Ownership  Plan), as well as educational
and management consulting expenses.

         In fiscal 2000,  following a thorough  review of its  production  fixed
assets,  the  Company  recorded a $135,000  loss on  abandonment  of  production
equipment and software.  In fiscal 1999, the Company recorded a $229,000 loss on
abandonment of loaner equipment,  when the Company identified a small portion of
its old  equipment  on loan to  customers  that would  never be  retrieved  from
customers sites and was in effect given away to customers.

         For  the  reasons   outlined  above,   operating  income  increased  by
$2,418,000,  or 55.6%,  from  $4,349,000  in fiscal 1999 to $6,767,000 in fiscal
2000. As a percentage of sales, operating income increased 1.3 percentage points
from  6.7% in  fiscal  1999  to 8.0% in  fiscal  2000.  It is  anticipated  that
operating  expenses as a percentage of sales will continue to decrease in fiscal
2001, as the Company continues to grow sales and leverage expenses.

         Interest  expense from continuing  operations  decreased  $153,000,  or
20.8%,  from  $736,000  in fiscal  1999 to  $583,000  in fiscal  2000 due to the
reduction in the Company's  average  long-term debt made possible by strong cash
flows  from  operations  over the past two fiscal  years.  The  Company  expects
interest  expense in fiscal 2001 to be  approximately  50% higher than in fiscal
2000 due to higher  interest  rates and, more  importantly,  higher average debt
balances  related to fiscal 2000 repurchases of its common stock described under
"Liquidity and Capital Resources".

         Income tax expense from continuing  operations  increased $703,000,  or
51.1%, from $1,376,000 in fiscal 1999 to $2,079,000 in fiscal 2000. The decrease
in the Company's  effective tax rate, from 38% for fiscal 1999 to 33% for fiscal
2000,  is due to a  reduction  during the fourth  quarter of fiscal  2000 of the
deferred tax asset valuation  allowance  previously recorded on a manufacturer's
investment  tax credit from the State of Vermont.  The  reduction was based upon
management's  best estimate of future  taxable  income and that portion which is
expected to be allocable to Vermont on which the credit could be applied.  It is
expected  that  the  Company's   effective  tax  rate  in  future  periods  will
approximate 40%.

         For the  reasons  outlined  above,  income from  continuing  operations
increased $1,906,000,  or 84.8%, from $2,247,000 in fiscal 1999 to $4,153,000 in
fiscal 2000.

         During the third quarter of fiscal 1998, the Company recorded a loss of
$1,259,000  (net of a tax benefit of $834,000) on disposal of its  company-owned
retail stores operation.  During the second quarter of fiscal 1999, after having
sold or closed all of its stores, the Company revised its estimated pre-tax loss
on  disposal  and  reversed  $300,000  ($186,000  net of  tax)  of the  original
estimate,  primarily due to larger than expected proceeds from the sale of fixed
assets and lower lease termination  costs. In the fourth quarter of fiscal 2000,
the Company reduced its estimate by another  $100,000  ($60,000 net of tax), due
to lower than expected lease termination costs.

         Net income increased  $1,780,000,  or 73.2%,  from $2,433,000 in fiscal
1999 to $4,213,000 in fiscal 2000.  The net income earned during the 2000 fiscal
year put the Company in a positive  retained  earnings position of $2,778,000 at
September  30,  2000,  compared  to an  accumulated  deficit  of  $1,435,000  at
September 25, 1999.

Fiscal 1999 versus Fiscal 1998
------------------------------

         Net sales from continuing operations increased by $9,056,000, or 16.2%,
from  $55,825,000 in fiscal 1998 to  $64,881,000  in fiscal 1999.  Coffee pounds
sold  increased by  approximately  1,265,000  pounds,  or 16.3%,  from 7,739,000
pounds in  fiscal  1998 to  9,004,000  pounds in  fiscal  1999.  The  percentage
increase in net sales and the  percentage  increase  in coffee  pounds sold were
very  similar,  as the decrease in average  selling  prices of Green  Mountain's
coffee during fiscal 1999 was offset by increased  sales of  convenience  coffee
products with higher sales prices per pound.

         The  year-over-year  increase in net sales from  continuing  operations
occurred  primarily  in the  wholesale  area in which  net  sales  increased  by
$8,708,000,  or 16.5%,  from $52,710,000 in fiscal 1998 to $61,418,000 in fiscal
1999.  The wholesale net sales  increase  resulted  primarily from the growth of
certain accounts in the office coffee service, supermarket and convenience store
channels.  Direct mail sales increased  $348,000,  or 11.2%,  from $3,115,000 in
fiscal 1998 to $3,463,000 in fiscal 1999.

         Green Mountain's gross profit from continuing  operations  increased by
$6,353,000,  or 33.0%,  from $19,267,000 in fiscal 1998 to $25,620,000 in fiscal
1999. Gross profit as a percentage of net sales increased 5.0 percentage  points
from 34.5% in fiscal  1998 to 39.5% in fiscal  1999.  Expressed  in dollars  per
coffee  pound sold,  gross profit  increased  14.0% to $2.85 in fiscal 1999 from
$2.50 in fiscal 1998.  The increase of gross profit as a percentage of sales was
primarily  attributable to sharply lower green coffee costs, which was partially
offset by decreases in average sales prices.

         Selling and operating expenses from continuing  operations increased by
$2,576,000,  or 18.7%,  from $13,805,000 in fiscal 1998 to $16,381,000 in fiscal
1999,  and  increased  0.5  percentage  points as a percentage of net sales from
24.7% in fiscal  1998 to 25.2% in fiscal  1999.  This  increased  was  primarily
caused  by higher  wholesale  sales and  sales  support  personnel  expenditures
($1,086,000) and advertising and promotional expenses ($838,000).

         General  and   administrative   expenses  from  continuing   operations
increased by $492,000, or 11.8%, from $4,169,000 in fiscal 1998 to $4,661,000 in
fiscal  1999.  As a  percentage  of net  sales,  this  change  represents  a 0.3
percentage  point  decrease from 7.5% in fiscal 1998 to 7.2% in fiscal 1999. The
dollar  increase  is  primarily  due  to  increased  management  consulting  and
personnel expenses.

         For  the  reasons   outlined  above,   operating  income  increased  by
$3,056,000,  or 236.4%,  from  $1,293,000 in fiscal 1998 to $4,349,000 in fiscal
1999. As a percentage of sales, operating income increased 4.4 percentage points
from 2.3% in fiscal 1998 to 6.7% in fiscal 1999.

         Interest  expense from  continuing  operations  decreased  $85,000,  or
10.4%,  from  $821,000  in fiscal  1998 to  $736,000  in fiscal  1999 due to the
reduction in the  Company's  long-term  debt made  possible by strong cash flows
from operations in fiscal 1999.

         Income tax expense from continuing  operations  increased from $198,000
in fiscal 1998 to  $1,376,000  in fiscal  1999.  The  increase in the  Company's
effective  tax  rate,  to 38% for  fiscal  1999  from 37% for  fiscal  1998,  is
attributable to changes in certain permanent differences.

         For the  reasons  outlined  above,  income from  continuing  operations
increased  $1,907,000,  or 560.9%, from $340,000 in fiscal 1998 to $2,247,000 in
fiscal 1999.

         During the third quarter of fiscal 1998, the Company recorded a loss of
$1,259,000  (net of a tax benefit of $834,000) on disposal of its  company-owned
retail stores operation.  During the second quarter of fiscal 1999, after having
sold or closed all of its stores, the Company revised its estimated pre-tax loss
on  disposal  and  reversed  $300,000  ($186,000  net of  tax)  of the  original
estimate,  primarily due to larger than expected proceeds from the sale of fixed
assets and lower lease termination costs.

         Net income increased $3,649,000 from a net loss of $1,216,000 in fiscal
1998 to a net income of $2,433,000 in fiscal 1999.

Liquidity and Capital Resources
-------------------------------

         Working capital increased  $629,000 to $6,681,000 at September 30, 2000
from  $6,052,000 at September 25, 1999. This increase is primarily due to higher
accounts receivable and a decrease in the current portion of long-term debt, and
was partially offset by higher accounts payable and accrued expenses.

         Net cash provided by operating  activities from  continuing  operations
increased by $832,000, or 12.6%, from $6,587,000 in fiscal 1999 to $7,419,000 in
fiscal  2000.  This  increase is  primarily  due to the net income and  accounts
payable  increases,  and was offset by increases in accounts  receivable  due to
high sales volumes near the end of the fiscal year.  Cash flows from  operations
were partially used to fund capital expenditures in fiscal 2000.

         During the 2000 fiscal year, the Company made capital  expenditures  of
$4,597,000,  including  $2,025,000 for equipment on loan to wholesale customers;
$1,330,000  for computer  equipment and software;  $766,000 for  production  and
distribution  equipment;  $331,000 for leasehold  improvements and fixtures; and
$145,000 for vehicles.

         In fiscal 1999, Green Mountain Coffee made capital expenditures related
to continuing operations of $2,655,000,  which included $1,605,000 for equipment
on loan to customers; $533,000 for leasehold improvements,  production equipment
and  fixtures;  $389,000 for computer  hardware and  software;  and $128,000 for
vehicles.

         The Company currently plans to make capital expenditures in fiscal 2001
in the range of  $5,500,000  to  $6,000,000.  The  expected  increase in capital
expenditures  over fiscal  2000 is due to the  planned  purchase of a new coffee
roaster and the related green and roasted bean storage bin system,  as well as a
new fractional ground coffee packager.  However, management continuously reviews
capital  expenditure  needs and actual  amounts  expended  may differ from these
estimates.

         In the 2000 fiscal year,  the Company used  $1,852,000 of its cash flow
from  operations to  repurchase  189,486 of its  outstanding  shares in the open
market.  In addition,  on May 22, 2000,  the Company  concluded a Dutch  Auction
self-tender  offer and accepted for  purchase all 278,658  shares  tendered at a
purchase  price of $16 per  share.  The  total  cost of this  self-tender  offer
amounted  to   approximately   $4,523,000,   including   $64,000  of  associated
transaction  costs.  At September 30, 2000,  the Company held 568,753  shares of
treasury stock at an average per share cost of $12.36.

         To finance the cost of the Dutch Auction  self-tender  offer referenced
above and other  general  corporate  purposes,  the  Company  amended its credit
facility with Fleet Bank -NH ("Fleet") on April 7, 2000. The amendment  provides
for an expanded revolving line of credit of $15,000,000,  which matures on March
31, 2003 and is not subject to a borrowing  base  formula.  The interest paid on
the line of credit varies with the prime,  LIBOR and Bankers  Acceptance  rates,
plus a margin based on a performance  price structure.  On September 30, 2000, a
total of $8,500,000 was outstanding under the new line of credit and the average
interest  rate was 7.88%.  The new  facility  is  subject  to certain  quarterly
covenants,  and the Company was in compliance  with these covenants at September
30, 2000.

         Management believes that cash flow from operations,  existing cash, and
available borrowings under its credit facility will provide sufficient liquidity
to  pay  all  liabilities  in  the  normal  course  of  business,  fund  capital
expenditures and service debt requirements for the next twelve months.

Factors Affecting Quarterly Performance
---------------------------------------

         Historically,  the Company  has  experienced  variations  in sales from
quarter to quarter  due to the  holiday  season and a variety of other  factors,
including,  but not  limited  to,  general  economic  trends,  the cost of green
coffee, competition,  marketing programs, weather and special or unusual events.
Because of the  seasonality of the Company's  business,  results for any quarter
are not necessarily  indicative of the results that may be achieved for the full
fiscal  year.  Year-over-year  quarterly  earnings  comparisons  will  also show
significant  variations  due to the  reduction in the  allowance on the State of
Vermont  manufacturer's  investment  tax credit in the fourth  quarter of fiscal
2000.  Another factor that will impact  historical  comparisons is the fact that
the fourth  quarter of fiscal 2000 includes  thirteen weeks instead of the usual
twelve weeks.


<PAGE>


Item 7A - Quantitative and Qualitative Disclosures about Market Risk

         Market risks relating to the Company's operations result primarily from
changes in interest  rates and  commodity  prices (the "C" price of coffee).  To
address these risks,  the Company enters into hedging  transactions as described
below. The Company does not use financial instruments for trading purposes.

         For purposes of specific risk  analysis,  the Company uses  sensitivity
analysis to  determine  the impacts that market risk  exposures  may have on the
Company's financial position or earnings.

Interest rate risks
-------------------

         At September  30, 2000,  the Company had  $8,508,000 of debt subject to
variable interest rates (Fleet Bank's prime rate,  Banker's  Acceptance or LIBOR
rates) plus a margin based on a performance  price structure.  A 100 basis point
increase  in  interest  rates  would  increase   annual   interest   expense  by
approximately $85,000.

         On May 29, 1998, the Company entered into a standard International Swap
Dealers  Association Inc.  interest rate swap agreement with Fleet National Bank
in order to limit the  effect of  increases  in the  interest  rates on up to $6
million  of its  floating  debt.  The  effect of this  agreement  was to convert
underlying variable-rate debt based on LIBOR to fixed rate debt with an interest
rate of 5.84% plus a margin based on a performance price structure  (between 175
and 200 basis points at  September  25,  1999).  At  September  25,  1999,  this
agreement left the Company with no variable-rate  debt and therefore no interest
rate risk. During the first quarter of fiscal 2000, the Company received $34,000
from  Fleet  National  Bank  for  the  termination  of its  interest  rate  swap
agreement.  This  payment  was netted  against  interest  expense for the fiscal
quarter.  Due to the termination of this  agreement,  at September 30, 2000, the
Company had  $8,508,000 of debt subject to variable  interest rates as described
above.

Commodity price risks
---------------------

         Green  coffee  prices are subject to  substantial  price  fluctuations,
generally caused by multiple factors including  weather,  political and economic
conditions  in  certain  coffee-producing  countries  and  other  supply-related
concerns.  The Company's gross profit margins can be  significantly  impacted by
changes in the price of green  coffee.  The  Company  enters  into fixed  coffee
purchase commitments in an attempt to secure an adequate supply of coffee. These
agreements are tied to specific market prices (defined by both the origin of the
coffee and the time of delivery) but the Company has significant  flexibility in
selecting the date of the market price to be used in each contract.  The Company
generally  fixes the price of its coffee  contracts  two to six months  prior to
delivery so that it can adjust its sales prices to the market.  At September 30,
2000,  the Company had  approximately  $9.0 million (for 8.1 million  pounds) in
purchase  commitments,  of  which  approximately  60% had a fixed  price.  These
commitments  represent  approximately  57% of  the  Company's  estimated  coffee
requirements through September 29, 2001, the end of its 2001 fiscal year.

         In  addition,  from  time to time,  the  Company  uses  commodity-based
financial   instruments  to  hedge   price-to-be-established   coffee   purchase
commitments   with  the  objective  of  minimizing   cost  risk  due  to  market
fluctuations.  Gains and losses  relating to  qualifying  hedges of  anticipated
inventory  transactions  or firm  commitments are deferred in current assets and
are included in the basis of the underlying transactions. At September 30, 2000,
the Company held call options  covering an aggregate of 562,500  pounds of green
coffee beans which are  exercisable  in fiscal 2001 at prices ranging from $1.20
to $1.50 per pound.  Additionally,  the  Company  held a short  position  on put
options covering 187,500 pounds of green coffee  exercisable in fiscal 2001 at a
price of $1.00. At September 30, 2000, the "C" price of coffee was $0.83. If the
price of coffee  remains under $1.00 when these  options come to term,  the loss
incurred will be approximately $57,000.  However, this loss, if realized,  would
be offset by lower costs of coffee purchased  during fiscal 2001.  Additionally,
the Company had  futures  contracts  outstanding  of  approximately  $743,000 at
September 30, 2000. The fair market value of these futures at September 30, 2000
was $706,000.  If the settlement price of these futures drops on average by 10%,
the additional loss incurred will be approximately $71,000.


Item 8.   Financial Statements and Supplementary Data

         See dated Financial Statements on Page F-1.


Item 9.   Changes  in and  Disagreements  with  Accountants  on  Accounting  and
          Financial Disclosure

         None.


<PAGE>



================================================================================
                                    PART III
================================================================================


Item 10.   Directors and Executive Officers of the Registrant

         Except for information regarding the Company's executive officers,  the
information  called for by this Item is incorporated in this report by reference
to the Company's  definitive Proxy Statement for the Company's Annual Meeting of
Stockholders  to be held on  March  15,  2001,  which  will be  filed  with  the
Securities  and Exchange  Commission  not later than 120 days after the close of
the  Company's  fiscal  year ended  September  30, 2000 (the  "Definitive  Proxy
Statement").

         For information  concerning the executive officers of the Company,  see
"Executive Officers of the Registrant" under Part I of this report.


Item 11.   Executive Compensation

         The  information  required  by this  item  is  incorporated  herein  by
reference to the information contained in the Definitive Proxy Statement.


Item 12.   Security Ownership of Certain Beneficial Owners and Management

         The  information  required  by this  item  is  incorporated  herein  by
reference to the information contained in the Definitive Proxy Statement.


Item 13.   Certain Relationships and Related Transactions

         The  information  required  by this  item  is  incorporated  herein  by
reference to the information contained in the Definitive Proxy Statement.


<PAGE>


================================================================================
                                     PART IV
================================================================================


Item 14.   Exhibits, Financial Statement Schedules and Reports on Form 8-K

 (a) 1.  Financial Statements

     The following  consolidated  financial statements are filed as part of this
     report:
                                                                            Page
                                                                            ----
     Index to Consolidated Financial Statements..........................   F-1

     Report of Independent Accountants...................................   F-2

     Consolidated Financial Statements:

     Consolidated Balance Sheet at September 30, 2000 and
        September 25, 1999...............................................   F-3

     Consolidated Statement of Operations for each of the three
        years in the period ended September 30, 2000.....................   F-4

     Consolidated Statement of Changes in Stockholders' Equity for
        each of the three years in the period ended September 30, 2000...   F-5

     Consolidated Statement of Cash Flows for each of the three
        years in the period ended September 30, 2000.....................   F-6

     Notes to Consolidated Financial Statments...........................   F-7

 (a) 2.  Financial Statement Schedules

      The  following  financial  statement  schedule  is  filed  as part of this
      report:

         Report of Independent Accountants on Financial
            Statement Schedules..........................................   F-25

         Schedule II: Valuation and Qualifying Accounts..................   F-26

      All other  schedules  are  omitted  because  they are not  required or the
      required  information  is  shown  in the  financial  statements  or  notes
      thereto.

 (a) 3.  Exhibits

      The  exhibits listed  below  are  filed  as  part  of, or  incorporated by
      reference into, this report.  The Company shall furnish copies of exhibits
      for  a  reasonable  fee (covering  the expense of  furnishing copies) upon
      request in writing to:  Green  Mountain  Coffee, Inc.,  Investor Services,
      33 Coffee Lane, Waterbury, VT 05676.


<PAGE>


Exhibit No.       Exhibit Title
-----------       -------------
3.1               Certificate of Incorporation of the Company(1)

3.2               Bylaws of the Company(1)

10.2              (b)    Term  Loan  Promissory  Note,  dated  August  11, 1993,
                         from Green  Mountain  Coffee  Roasters,  Inc. to  Fleet
                         Bank - NH(1)

                  (f)    Collateral  Assignment  of  Leasehold  Interest,  dated
                         August  11,  1993,  between   Green   Mountain   Coffee
                         Roasters, Inc. and Fleet Bank - NH(1)

                  (y)    Seventh Amendment and  First Restatement of  Commercial
                         Loan  Agreement,  dated  April  12, 1996,  among  Green
                         Mountain Coffee Roasters,  Inc., as borrower, and Fleet
                         Bank - NH as lender(10)

                  (aa)   Note  Modification Agreement, dated  April 12, 1996, to
                         modify  Term Promissory Note dated August 11, 1993 from
                         Green   Mountain   Coffee   Roasters,   Inc.  to  Fleet
                         Bank - NH(10)

                  (bb)   Eighth  Amendment to  Commercial  Loan Agreement, dated
                         February  19,  1997,  among   Green   Mountain   Coffee
                         Roasters,  Inc., as borrower,  and  Fleet  Bank - NH as
                         lender(12)

                  (ee)   Ninth  Amendment to  Commercial  Loan  Agreement, Fleet
                         Bank, dated June 9, 1997 among Green Mountain Coffee
                         Roasters, Inc. as borrower, and Fleet Bank - NH, as
                         lender(13)

                  (gg)   Eleventh Amendment to  Commercial Loan Agreement, dated
                         February 19, 1998, from Green Mountain Coffee Roasters,
                         Inc., to Fleet Bank - NH(14)

                  (hh)   Replacement Revolving  Line of Credit  Promissory Note,
                         dated  February 19, 1998, from  Green  Mountain  Coffee
                         Roasters, Inc., to Fleet Bank - NH(14)

                  (ii)   Revolving  Line of  Credit/Term  Promissory Note, dated
                         February 19, 1998, from Green Mountain Coffee Roasters,
                         Inc., to Fleet Bank - NH(14)

                  (jj)   Twelfth  Amendment to  Fleet  Bank - NH Commercial Loan
                         Agreement and Loan Documents dated April 7, 2000(22)

10.10             (g)    First Restatement of  Security  Agreement,  dated April
                         12, 1996, between Green Mountain Coffee Roasters, Inc.
                         and Fleet Bank - NH(10)

10.15             Assignment of Trademarks from  Green Mountain  Coffee, Inc. in
                  connection with the Fleet Bank - NH financing(1)

10.22             U.S. Small Business  Administration ("SBA")  Authorization and
                  Debenture Guaranty relating to $766,000 loan to Green Mountain
                  Coffe, Inc. together  with  Letters  dated 7/14/93 and 7/19/93
                  from SBA to Central Vermont  Economic Development  Corporation
                  relating thereto(1)
                  (a)    Small Business Administration  Guaranty dated September
                         30, 1993 from  Robert  P. Stiller  to  Central  Vermont
                         Economic Development Corporation(4)
                  (b)    Assignment,  dated   September  30,  1993,  by  Central
                         Vermont   Economic  Development  Corporation  to  Small
                         Business    Administration     of    Small     Business
                         Administration  Guaranty dated September 30, 1993  from
                         Robert   P.  Stiller  to  Central   Vermont    Economic
                         Development Corporation(4)
                  (c)    Mortgage,  dated  September  30,  1993,  between  Green
                         Mountain  Coffee  Roasters,  Inc. and  Central  Vermont
                         Economic Development Corporation(4)
                  (d)    Assignment,  dated   September  30,  1993,  by  Central
                         Vermont   Economic  Development  Corporation  to  Small
                         Business  Administration of  Mortgage, dated  September
                         30, 1993, between Green Mountain Coffee Roasters, Inc.
                         and Central Vermont Economic Development Corporation(4)
                  (e)    "504" Note, dated  September 30, 1993, in the amount of
                         $766,000, from Green Mountain  Coffee Roasters, Inc. to
                         Central  Vermont  Economic  Development Corporation, as
                         amended,  including  Servicing  Agent  Agreement  among
                         Green   Mountain  Coffee  Roasters,  Inc.  and   Colson
                         Services Corp.(5)
                  (f)    Assignment,  dated   September  30,  1993,  by  Central
                         Vermont   Economic  Development  Corporation  to  Small
                         Business Administration of "504" Note, dated  September
                         30, 1993,  in  the  amount  of  $766,000,  from   Green
                         Mountain  Coffee  Roasters,  Inc.  to  Central  Vermont
                         Economic Development Corporation(4)
                  (g)    Security Agreement from Green Mountain Coffee Roasters,
                         Inc. to Central Vermont Economic Corporation(4)
                  (h)    Assignment,  dated   September  30,  1993,  by  Central
                         Vermont   Economic  Development  Corporation  to  Small
                         Business  Administration  of  Security  Agreement  from
                         Green Mountain Coffee Roasters, Inc. to Central Vermont
                         Economic Development Corporation(4)
                  (i)    Letter Agreement, dated  October 1, 1993, among Central
                         Vermont Economic Development Corporation, Green
                         Mountain  Coffee  Roasters,  Inc.  and  Small Business
                         Administration,   amending   the   Authorization   and
                         Debenture Guaranty among Small Business Administration.
                         Central  Vermont Economic  Development Corporation, and
                         Green Mountain Coffee Roasters, Inc.(4)
                  (j)    Development  Company  504   Debenture,  issued  October
                         14, 1993, for principal amount of as Trustee(4)

10.33             Lease  Agreement, dated 4/28/93, between  Pilgrim  Partnership
                  and Green Mountain Coffee, Inc.(1)
                  (a)    Addendum to Lease Agreement, dated 4/28/93(1)
                  (b)    Lease Amendment dated August 16, 1993(4)
                  (c)    Letter Agreement dated July 30, 1997(16)

10.36             1993 Stock Option Plan of the Company, as revised(15)*

10.37             1998 Employee Stock Purchase  Plan with  Form of Participation
                  Agreement(17)*

10.38             1999 Stock Option Plan of the Company(18)*

10.40             Employment  Agreement  of  Robert  D.  Britt  dated  March 26,
                  1993(1)*

10.41             Employment Agreement of Stephen  J. Sabol  dated as of July 1,
                  1993(1)*

10.42             Employment  Agreement  of  Paul  Comey  dated  as  of  July 1,
                  1993(1)*

10.44             Employment  Agreement of  Jonathan  C.  Wettstein dated  as of
                  July 1, 1993(1)*

10.45             Stock  Option  Agreement, dated  July  21, 1993,  between  the
                  Company and Robert D. Britt(1)*

10.46             Stock Option  Agreement,  dated   July  21, 1993,  between the
                  Company and Agnes M. Cook(1)*

10.48             Stock  Option  Agreement, dated  July 21,  1993,  between  the
                  Company and Paul Comey(1)*

10.50             Stock Option  Agreement,  dated  July  21, 1993,  between  the
                  Company and James K. Prevo(1)*

10.51             Stock  Option  Agreement,  dated  July 21, 1993,  between  the
                  Company and Stephen J. Sabol(1)*

10.52             Stock  Option  Agreement,  dated July 21, 1993,   between  the
                  Company and Jonathan C. Wettstein(1)*

10.59             Stock  Option  Agreement,  dated  July 22, 1994,  between  the
                  Company and William D. Davis(8)*

10.60             Stock  Option  Agreement,  dated  July 22, 1994,  between  the
                  Company and Jules A. del Vecchio(8)*

10.61             Stock  Option  Agreement,  dated  July 22, 1994,   between the
                  Company and Ian W. Murray(8)*

10.62             Stock  Option  Agreement,  dated  December  30, 1994,  between
                  the Company and Robert D. Britt(9)*

10.63             Stock  Option  Agreement,  dated  December 30, 1994,   between
                  the Company and Stephen J. Sabo(l9)*

10.64             Stock  Option  Agreement,  dated  December 30, 1994,   between
                  the  Company  and  Jonathan  C.  Wettstein(9)*

10.65             Stock  Option  Agreement,  dated  December 30, 1994,   between
                  the Company and Paul Comey(9)*

10.66             Stock  Option  Agreement,  dated  November 27, 1995,   between
                  the Company and David E. Moran(11)*

10.68             First Amendment to Stock Option Agreement, dated July 21, 1993
                  between the Company and Robert D. Britt(11)*

10.69             First Amendment to Stock Option Agreement, dated July 21, 1993
                  between the Company and Paul Comey(11)*

10.70             First Amendment to Stock Option Agreement, dated July 21, 1993
                  between the Company and Jonathan C. Wettstein(11)*

10.75             Stock  Option  Agreement,  dated  July  31, 1997  between  the
                  Company and James K. Prevo(16)*

10.76             Stock  Option  Agreement,  dated  October 21, 1997 between the
                  Company and Robert D. Britt(14)*

10.77             Stock  Option  Agreement,  dated  October 21, 1997 between the
                  Company and Paul Comey (14)*

10.78             Stock  Option  Agreement,  dated  October 21, 1997 between the
                  Company and Jonathan C. Wettstein(14)*

10.80             Stock  Option  Agreement,  dated  October 21, 1997 between the
                  Company and Stephen J. Sabol(14)*

10.81             Stock  Option  Agreement,  dated  January 8, 1999 between  the
                  Company and Robert D. Britt(18)*

10.82             Stock  Option  Agreement,  dated  January 8, 1999 between  the
                  Company and Paul Comey(18)*

10.83             Stock  Option  Agreement,  dated  January 8, 1999 between  the
                  Company and Paul Comey(18)*

10.84             Stock  Option  Agreement,  dated  January 8, 1999 between  the
                  Company and Jonathan C. Wettstein(18)*

10.85             Stock  Option  Agreement,  dated  January 8, 1999 between  the
                  Company and Jonathan C. Wettstein(18)*

10.87             Stock  Option  Agreement,  dated  January 8, 1999 between  the
                  Company and Stephen J. Sabol(18)*

10.89             Stock  Option  Agreement,  dated  January 8, 1999 between  the
                  Company and James K. Prevo(18)*

10.90             Stock  Option  Agreement,  dated  January 8, 1999 between  the
                  Company and James K. Prevo(18)*

10.91             Stock  Option  Agreement,  dated  April 13, 1999  between  the
                  Company and David E. Moran(19)*

10.92             Stock  Option  Agreement,  dated  April 13, 1999  between  the
                  Company and William D. Davis(19)*

10.93             Stock  Option  Agreement,  dated  April 13, 1999  between  the
                  Company and Jules A. del Vecchio(19)*

10.94             Stock  Option  Agreement,  dated  April 13, 1999  between  the
                  Company and Hinda Miller(19)*

10.95             Stock  Option  Agreement, dated September 13, 1999 between the
                  Company and Kevin G. McBride*(20)

10.96             Stock  Option  Agreement,  dated November 1, 1999  between the
                  Company and Agnes M. Cook*(20)

10.97             Promissory note from Robert  P. Stiller to the  Company, dated
                  September 24, 1999(20)

10.98             Promissory note from Robert  P. Stiller to the  Company, dated
                  October 18, 1999(20)

10.99             Promissory note from Robert  P. Stiller to the  Company, dated
                  November 3, 1999(20)

10.100            Stock  Option Agreement, dated as of December 21, 1999, by and
                  between Robert D. Britt and the Company*(21)

10.101            Stock  Option Agreement, dated as of December 21, 1999, by and
                  between Agnes M. Cook and the Company*(21)

10.102            Stock  Option Agreement, dated as of December 21, 1999, by and
                  between Jonathan C. Wettstein and the Company*(21)

10.103            Stock  Option Agreement, dated as of December 21, 1999, by and
                  between James K. Prevo and the Company*(21)

10.104            Stock  Option Agreement, dated as of December 21, 1999, by and
                  between Paul Comey and the Company*(21)

10.105            2000 Stock Option Plan of the Company

10.106            Stock  Option Agreement,  dated as of October 2, 2000,  by and
                  between Robert D. Britt and the Company*

10.107            Stock  Option Agreement,  dated as of October 2, 2000,  by and
                  between Agnes M. Cook and the Company*

10.108            Stock  Option Agreement,  dated as of October 2, 2000,  by and
                  between Jonathan C. Wettstein and the Company*

10.109            Stock  Option Agreement,  dated as of October 2, 2000,  by and
                  between Paul Comey and the Company*

10.110            Stock  Option Agreement,  dated as of October 2, 2000,  by and
                  between James K. Prevo and the Company*

10.111            Stock  Option Agreement,  dated as of October 2, 2000,  by and
                  between Stephen Sabol and the Company*

10.112            Stock  Option Agreement,  dated as of October 2, 2000,  by and
                  between Kevin McBride and the Company*

10.113            Green Mountain Coffee, Inc. Employee Stock Ownership Plan

10.114            Green Mountain Coffee, Inc. Employee Stock Ownership Trust

10.115            Chef Express.net, Inc.  Series A  Convertible  Preferred Stock
                  Purchase Agreement

10.116            Promissory note from Robert P. Stiller, dated April 12, 2000

21                List of Subsidiaries of the Company

23                Consent of PricewaterhouseCoopers LLP

24                Powers of Attorney

27                Financial Data Schedule

 (b)  Reports on Form 8-K
      No  reports on  Form  8-K were filed  during  the  quarter ended September
      30, 2000.


<PAGE>


Notes to exhibits listed above

*       Management contract or compensatory plan

1.      Incorporated by  reference to  the corresponding  exhibit number  in the
        Registration  Statement on Form  SB-2 (Registration  No. 33-66646) filed
        on July 28, 1993 and declared effective September 21, 1993

2.      Incorporated by  reference to  the corresponding  exhibit number  in the
        Quarterly  Report on  Form 10-QSB for the  12 weeks ended April 9, 1994,
        filed on May 24, 1994

3.      Incorporated by  reference to  the corresponding  exhibit number  in the
        Annual Report on  Form  10-KSB for  the fiscal year ended  September 24,
        1994, filed December 8, 1994

4.      Incorporated by  reference to  the corresponding  exhibit number  in the
        Annual Report on  Form  10-KSB for  the fiscal year ended  September 25,
        1993, filed on December 23, 1993

5.      Incorporated by  reference to  the corresponding  exhibit number  in the
        Quarterly  Report on  Form  10-QSB for  the 16 weeks  ended  January 15,
        1994, filed on February 25, 1994

6.      Incorporated by  reference to  the corresponding  exhibit number  in the
        Quarterly Report on Form 10-QSB for the 16 weeks ended January 14, 1995,
        filed on February 25, 1995

7.      Incorporated by  reference to  the corresponding  exhibit number  in the
        Quarterly  Report on  Form  10-QSB for the 12 weeks ended April 8, 1995,
        filed on May 23, 1995

8.      Incorporated  by  reference to  the  corresponding  exhibit   number  in
        Amendment No. 1 to the  Annual  Report on  Form 10-KSB/A for  the fiscal
        year ended September 24, 1994, filed on December 16, 1994

9.      Incorporated by  reference to  the corresponding  exhibit number  in the
        Annual Report on Form 10-KSB for the fisca year ended September 30, 1995

10.     Incorporated by  reference to  the corresponding  exhibit number  in the
        Quarterly Report on Form 10-QSB for the 12 weeks ended April 13, 1996

11.     Incorporated by  reference  to the corresponding  exhibit number  in the
        Annual Report on  Form  10-KSB for the  fiscal year ended  September 26,
        1996

12.     Incorporated by  reference to  the corresponding  exhibit number  in the
        Quarterly Report on Form 10-Q for the 16 weeks ended January 18, 1997

13.     Incorporated by  reference to the  corresponding  exhibit number  in the
        Quarterly Report on Form 10-Q for the 12 weeks ended April 12, 1997

14.     Incorporated by  reference to  the corresponding  exhibit number  in the
        Quarterly Report on Form 10-Q for the 12 weeks ended July 5, 1997

15..    Incorporated by  reference to  the corresponding  exhibit number  in the
        Annual Report on Form 10-K for the fiscal year September 27, 1997

16.     Incorporated by  reference to  the corresponding  exhibit number  in the
        Quarterly Report on Form 10-Q for the 16 weeks January 17, 1998

17.     Incorporated by  reference to  the corresponding  exhibit number  in the
        Annual Report on Form 10-K for the fiscal year September 26, 1998

18.     Incorporated by  reference to  the corresponding  exhibit number  in the
        Quarterly Report on Form 10-Q for the 16 weeks January 18, 1999

19.     Incorporated by  reference to the  corresponding  exhibit number  in the
        Quarterly Report on Form 10-Q for the 12 weeks July 3, 1999

20.     Incorporated by  reference to  the corresponding  exhibit number in  the
        Annual Report on Form 10-K for the year ended September 25, 1999

21.     Incorporated by  reference to  the corresponding  exhibit number  in the
        Quarterly Report on Form 10-Q for the 12 weeks ended January 15, 2000

22.     Incorporated by  reference to  the corresponding  exhibit number  in the
        Schedule TO filed on April 17, 2000


<PAGE>


                                   SIGNATURES


         Pursuant to the  requirements  of Section 13 or 15(d) of the Securities
and Exchange Act of 1934, the Registrant  caused this Report to be signed on its
behalf by the undersigned, thereunto duly authorized.

                                     GREEN MOUNTAIN COFFEE, INC.


                                     By:   /s/ Robert P. Stiller
                                           -------------------------------------
                                           ROBERT P. STILLER
                                           Chairman of the Board of Directors,
                                           President and Chief Executive Officer



         Pursuant to the  requirements  of the  Securities  and  Exchange Act of
1934,  this report has been signed below by the  following  persons on behalf of
the Registrant and in the capacities and on the dates indicated.

      Signature                         Title                        Date

/s/ Robert P. Stiller   Chairman of the Board of Directors,    December 27, 2000
---------------------   President and Chief Executive Officer
                        (Principle Executive Officer)

/s/ Robert D. Britt     Chief Financial Officer, Treasurer,    December 27, 2000
---------------------   Secretary and Director (Principal
                        Financial and Accounting Officer)

STEPHEN J. SABOL*       Director                               December 27, 2000

JONATHAN C. WETTSTEIN*  Director                               December 27, 2000

WILLIAM D. DAVIS*       Director                               December 27, 2000

JULES A. DEL VECCHIO*   Director                               December 27, 2000

HINDA MILLER*           Director                               December 27, 2000

DAVID E. MORAN*         Director                               December 27, 2000


*By:   /s/ Robert P. Stiller
       -----------------------------------
       Robert P. Stiller, Attorney-in-fact



<PAGE>


                           GREEN MOUNTAIN COFFEE, INC.
                   Index to Consolidated Financial Statements


                                                                            Page
                                                                            ----
Report of Independent Accountants........................................   F-2

Consolidated Financial Statements:

   Consolidated Balance Sheet at September 30, 2000 and
   September 25, 1999....................................................   F-3

   Consolidated Statement of Operations for each of the
   three years in the period ended September 30, 2000....................   F-4

   Consolidated Statement of Changes in Stockholders'
   Equity for each of the three years in the period
   ended September 30, 2000..............................................   F-5

   Consolidated Statement of Cash Flows for each of the
   three years in the period ended September 30, 2000....................   F-6

   Notes to Consolidated Financial Statements............................   F-7


<PAGE>


                        Report of Independent Accountants


To the Board of Directors and Stockholders of Green Mountain Coffee, Inc.:

In our opinion,  the  accompanying  consolidated  balance sheets and the related
consolidated statements of operations,  changes in stockholders' equity and cash
flows present fairly, in all material respects,  the financial position of Green
Mountain  Coffee,  Inc. at  September  30, 2000 and  September  25, 1999 and the
results of its  operations and its cash flows for each of the three years in the
period  ended  September  30,  2000 in  conformity  with  accounting  principles
generally accepted in the United States of America.  These financial  statements
are the  responsibility of the Company's  management;  our  responsibility is to
express  an  opinion  on these  financial  statements  based on our  audits.  We
conducted our audits of these  statements in accordance with auditing  standards
generally  accepted in the United States of America,  which require that we plan
and perform the audit to obtain reasonable assurance about whether the financial
statements are free of material misstatement.  An audit includes examining, on a
test basis,  evidence  supporting  the amounts and  disclosures in the financial
statements,  assessing the accounting  principles used and significant estimates
made by management, and evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.


/s/ PricewaterhouseCoopers LLP
Boston, Massachusetts
November 10, 2000


<PAGE>


<TABLE>
                           Green Mountain Coffee, Inc.
                           Consolidated Balance Sheet
                             (Dollars in thousands)

                                                          September 30,   September 25,
                                                              2000            1999
                                                          -------------   -------------

<S>                                                       <C>             <C>
         Assets
Current assets:
   Cash and cash equivalents...........................   $         489   $         415
   Receivables, less allowances of $320 at
   September 30, 2000 and $190 at September 25, 1999...           8,454           6,223
   Inventories.........................................           5,350           5,409
   Other current assets................................             580             497
   Loans to officers...................................               -             250
   Deferred income taxes, net..........................             182             490
                                                          -------------   -------------

      Total current assets.............................          15,055          13,284


Fixed assets, net......................................          11,274          10,183
Other long-term assets.................................             348             250
Deferred income taxes, net.............................             497             161
                                                          -------------  --------------
                                                          $      27,174   $      23,878
                                                          =============   =============

         Liabilities and Stockholders' Equity
Current liabilities:
   Current portion of long-term debt...................   $         135   $       1,127
   Accounts payable....................................           6,125           4,551
   Accrued compensation costs..........................           1,381           1,005
   Accrued expenses....................................             614             357
   Accrued losses and other costs of discontinued
   operations, net.....................................             119             192
                                                          -------------   -------------

         Total current liabilities.....................           8,374           7,232
                                                          -------------   -------------

Long-term debt.........................................             283           1,908
                                                          -------------   -------------

Long-term line of credit...............................           8,500           3,056
                                                          -------------   -------------

Commitments and contingencies (Note 15)

Stockholders' equity:
   Common stock, $0.10 par value:
   Authorized - 10,000,000  shares;  Issued -
   3,671,005 and 3,615,404  shares at September
   30, 2000 and September 25, respectively.............             367             362

   Additional paid-in capital..........................          13,901          13,409
   Retained earnings (accumulated deficit).............           2,778          (1,435)
   Treasury  shares,  at cost - 568,753 and
   100,609 shares at September 30, 2000 and
   September 25, 1999, respectively....................          (7,029)           (654)
                                                          -------------   -------------
   Total stockholders' equity..........................          10,017          11,682
                                                          -------------   -------------
                                                          $      27,174   $      23,878
                                                          =============   =============
</TABLE>
[FN]
The accompanying Notes to Consolidated Financial Statements are an integral part
of the financial statements.
</FN>


<PAGE>


                           GREEN MOUNTAIN COFFEE, INC.
                      Consolidated Statement of Operations
                  (Dollars in thousands except per share data)


                                                                   Year Ended

<TABLE>
                                                  September 30,   September 25,   September 26,
                                                      2000            1999            1998
                                                  -------------   -------------   -------------

<S>                                               <C>             <C>             <C>
Net sales......................................   $      84,001   $      64,881   $      55,825

Cost of sales..................................          50,465          39,261          36,558
                                                  -------------   -------------   -------------

     Gross profit..............................          33,536          25,620          19,267

Selling and operating expenses.................          20,747          16,381          13,805
General and administrative expenses............           5,887           4,661           4,169
Loss on abandonment of equipment...............             135             229               -
                                                  -------------  --------------   -------------

     Operating income..........................           6,767           4,349           1,293

Other income...................................              48              10              66
Interest expense...............................            (583)           (736)           (821)
                                                  -------------   -------------   -------------

     Income from continuing operations
     before income taxes.......................           6,232           3,623             538

Income tax expense.............................          (2,079)         (1,376)           (198)
                                                  -------------   -------------   -------------

     Income from continuing operations.........           4,153           2,247             340

Discontinued operations:

Loss from discontinued retail stores operations,
net of income tax benefits of $196.............               -               -            (297)

Income (loss) on disposal of retail stores,
net of income tax expense of $40 and $114 for
the years ended September 30, 2000 and September
25, 1999, respectively, and income tax benefit
of $834 for the year ended September 26, 1998..              60             186          (1,259)
                                                  -------------   -------------   -------------

Net income (loss)..............................   $       4,213   $       2,433   $      (1,216)
                                                  =============   =============   =============

Basic income (loss) per share:
Weighted average shares outstanding............       3,293,422       3,503,412       3,530,657
Income from continuing operations..............   $        1.26   $        0.64   $        0.10
Income (loss) from discontinued operations.....   $        0.02   $        0.05   $       (0.44)
Net income (loss)..............................   $        1.28   $        0.69   $       (0.34)

Diluted income (loss) per share:
Weighted average shares outstanding............       3,489,622       3,547,155       3,539,231
Income from continuing operations..............   $        1.19   $        0.64   $        0.10
Income (loss) from discontinued operations.....   $        0.02   $        0.05   $       (0.44)
Net income (loss)..............................   $        1.21   $        0.69   $       (0.34)

</TABLE>
[FN]
The accompanying Notes to Consolidated Financial Statements are an integral part
of the financial statements.
</FN>


<PAGE>


<TABLE>

                           GREEN MOUNTAIN COFFEE, INC.
            CONSOLIDATED STATEMENT OF CHANGES IN STOCKHOLDERS' EQUITY
 For the years ended September 30, 2000, September 25, 1999, and September 26, 1998
                             (Dollars in thousands)


                                                                        Retained
                                                           Additional     earnings                               Total
                                         Common stock        paid-in    (accumulated     Treasury stock      stockholders'
                                       Shares     Amount    capital       deficit)      Shares     Amount       equity
                                     ----------   ------   ----------   ------------   --------   --------   -------------
<S>                                  <C>          <C>      <C>          <C>            <C>        <C>        <C>
Balance at September 27, 1997.....    3,530,818   $  353   $   12,954   $     (2,652)         -          -   $      10,655

Issuance of common stock under
   employee stock purchase plan...       15,023        2           64              -          -          -              66
Purchase of treasury shares.......            -        -            -              -     (7,350)  $    (37)            (37)
Net loss..........................            -        -            -         (1,216)         -          -          (1,216)
                                     ----------   ------   ----------   ------------   --------   --------   -------------

Balance at September 26, 1998.....    3,545,841      355       13,018         (3,868)    (7,350)       (37)          9,468
Issuance of common stock under
   employee stock purchase plan...       37,263        4          186              -          -          -             190
Options exercised.................       32,300        3          205              -          -          -             208
Purchase of treasury shares.......            -        -            -              -    (93,259)      (617)           (617)
Net income........................            -        -            -          2,433          -          -           2,433
                                     ----------   ------   ----------   ------------   --------   --------   -------------

Balance at September 25, 1999.....    3,615,404      362       13,409         (1,435)  (100,609)      (654)         11,682
Issuance of common stock under
   employee stock purchase plan...       32,309        3          276              -          -          -             279
Options exercised.................       23,292        2          167              -          -          -             169
Purchase of treasury shares.......            -        -            -              -   (468,144)    (6,375)         (6,375)
Non cash compensation expense.....            -        -           49              -          -          -              49
Net income........................            -        -            -          4,213          -          -           4,213
                                     ----------   ------   ----------   ------------   --------   --------   -------------
Balance at September 30, 2000.....    3,671,005   $  367   $   13,901   $      2,778   (568,753)  $ (7,029)  $      10,017
                                     ==========   ======   ==========   ============   ========   ========   =============

</TABLE>
[FN]
The accompanying Notes to Consolidated Financial Statements are an integral part
of the financial statements.
</FN>


<PAGE>


                           GREEN MOUNTAIN COFFEE, INC.
                      CONSOLIDATED STATEMENT OF CASH FLOWS
                             (Dollars in thousands)
<TABLE>
                                                                           Year ended
                                                          ---------------------------------------------
                                                          September 30,   September 25,   September 26,
                                                              2000            1999            1998
                                                          -------------   -------------   -------------
<S>                                                       <C>             <C>             <C>
Cash flows from operating activities:
   Net income (loss)...................................   $       4,213   $       2,433   $      (1,216)
   Adjustments to reconcile net income (loss) to
        net cash provided by (used for) operating
        activities:
        (Income) loss from discontinued operations.....             (60)           (186)          1,556
        Depreciation and amortization..................           2,968           2,943           2,754
        Loss on disposal and abandonment of
           fixed assets................................             173             240              63
        Provision for doubtful accounts................             361             241             577
        Non-cash compensation..........................              49               3               -
        Deferred income taxes..........................             (28)            966             (70)
        Changes in assets and liabilities:
        Receivables....................................          (2,592)         (1,675)         (1,247)
        Inventories....................................              59             227            (565)
        Other current assets...........................             167             (73)           (325)
        Other long-term assets.........................             (98)             20              63
        Accounts payable...............................           1,574           1,420          (1,823)
        Accrued compensation costs.....................             376             178             211
        Accrued expenses...............................             257            (150)            228
                                                          -------------   -------------   -------------

Net cash provided by continuing operations.............           7,419           6,587             206
Net cash (used for) provided by discontinued
      operations.......................................             (13)             42            (406)
                                                          -------------   -------------   -------------

Net cash provided by (used for) operating activities...           7,406           6,629            (200)
                                                          -------------   -------------   -------------

Cash flows from investing activities:
  Expenditures for fixed assets........................          (4,597)         (2,655)         (3,375)
  Proceeds from disposals of fixed assets..............             365              89             170
  Capital expenditures for discontinued operations.....               -               -            (208)
  Proceeds from disposal of discontinued operations....               -             158             118
                                                          -------------   -------------   -------------
Net cash used for investing activities                           (4,232)         (2,408)         (3,295)
                                                          -------------   -------------   -------------

Cash flows from financing activities:
  Proceeds from issuance of common stock...............             448             395              66
  Purchase of treasury shares..........................          (6,375)           (617)            (37)
  Proceeds from issuance of long-term debt.............             123               -           4,500
  Repayment of long-term debt..........................          (2,740)         (2,255)         (2,121)
  Borrowings under (repayment of) revolving
      line of credit...................................           5,444          (2,094)          1,165
  Principal payments under capital lease obligation....               -             (12)           (132)
                                                          -------------   -------------   -------------

Net cash (used for) provided by financing activities...          (3,100)         (4,583)          3,441
                                                          -------------   -------------   -------------

Net increase (decrease) in cash and cash equivalents...              74            (362)            (54)
Cash and cash equivalents at beginning of year.........             415             777             831
                                                          -------------   -------------   -------------
Cash and cash equivalents at end of year...............   $         489   $         415   $         777
                                                          =============   =============   =============

Supplemental disclosures of cash flow information:
   Cash paid for interest..............................   $         607   $         719   $         786
   Cash paid for income taxes..........................   $       1,896   $         248   $          56

</TABLE>
[FN]
The accompanying Notes to Consolidated Financial Statements are an integral part
of the financial statements.
</FN>


<PAGE>


                           GREEN MOUNTAIN COFFEE, INC.
                     Notes to Consolidated Financial Statements


1.    Nature of Business and Organization

      The accompanying consolidated financial statements include the accounts of
      Green  Mountain   Coffee,   Inc.  (the  "Company")  and  its  wholly-owned
      subsidiary,   Green  Mountain  Coffee   Roasters,   Inc.  All  significant
      inter-company transactions and balances have been eliminated.

      The Company purchases high-quality arabica coffee beans for roasting, then
      packages and distributes the roasted coffee  primarily in the northeastern
      United States.  The majority of the Company's  revenue is derived from its
      wholesale  operation  which  serves  supermarket,  specialty  food  store,
      convenience store, food service, hotel, restaurant, university, travel and
      office  coffee  service  customers.  The  Company  also has a direct  mail
      operation serving customers nationwide.

      The Company's  fiscal year ends on the last Saturday in September.  Fiscal
      2000,  fiscal 1999 and fiscal 1998 represent the years ended September 30,
      2000,  September 25, 1999,  and September 26, 1998,  respectively.  Fiscal
      2000  consists of 53 weeks,  whereas  fiscal  1999 and 1998  consist of 52
      weeks each.


2.    Significant Accounting Policies

      CASH AND CASH EQUIVALENTS
      The Company  considers  all highly  liquid  investments  purchased  with a
      maturity  of three  months or less to be cash  equivalents.  Cash and cash
      equivalents  include  money market  funds which are carried at cost,  plus
      accrued interest,  which approximates market. The Company does not believe
      that it is subject to any unusual credit and market risk.

      INVENTORIES
      Inventories  are  stated at the lower of cost or  market,  with cost being
      determined  by  the  first-in,   first-out  method.   Inventories  consist
      primarily of green and roasted coffee,  packaging  materials and purchased
      finished goods.

      HEDGING
      The Company  uses  futures and options  contracts  to hedge the effects of
      fluctuations in the price of green coffee beans.  These  transactions meet
      the  requirements  for  hedge   accounting,   including   designation  and
      correlation.  To obtain a proper matching of revenue and expense, gains or
      losses arising from open and closed hedging  transactions  are included in
      inventory as a cost of the  commodity  and  reflected in the  statement of
      operations  when the  hedged  coffee  purchase  contract  is fixed and the
      hedging  instrument is closed.  Risks arise from the possible inability of
      counterparties  to meet the terms of their contracts and from movements in
      the  price of  green  coffee.  The  overall  exposure  to  credit  risk is
      considered to be minimal.

      In June 1998, the Financial Accounting Standards Board issued Statement of
      Financial   Accounting  Standards  No.  133,  "Accounting  for  Derivative
      Instruments and Hedging  Activities" ("SFAS 133"). This pronouncement will
      require the Company to recognize  derivatives on its balance sheet at fair
      value.  Derivatives  that are not hedges  must be  adjusted  to fair value
      through income.  If the derivative is a hedge,  depending on the nature of
      the hedge,  changes in the fair value of derivatives will either be offset
      against the change in fair value of the hedged assets, liabilities or firm
      commitments through earnings or recognized in other  comprehensive  income
      until the hedged item is recognized in earnings.  The ineffective  portion
      of a derivative's  change in fair value will be immediately  recognized in
      earnings.  In June 1999,  Statement of Financial  Accounting Standards No.
      137  "Accounting  for  Derivative  Instruments  and Hedging  Activities  -
      Deferral of the Effective Date of FASB Statement No. 133" ("SFAS 137") was
      issued.  SFAS 137 deferred the effective  date of SFAS 133 until the first
      quarter of fiscal  2001.  The Company will adopt SFAS 133 as of October 1,
      2000. The adoption of SFAS 133 is expected to have an immaterial impact on
      the Company's financial position and results from operations.  The Company
      does not believe the  adoption  of SFAS 133 will  significantly  alter the
      Company's  hedging  strategies  or cause a  significant  change  in normal
      business practices.

      OTHER LONG-TERM ASSETS
      Other  long-term  assets  consist of  deposits,  debt  issuance  costs and
      minority  investments  in  Keurig,  Inc  and  ChefExpress.net,  Inc.  Debt
      issuance  costs  represent  those costs  incurred in  connection  with the
      issuance  of debt.  Amortization  is  calculated  using the  straight-line
      method  over  the  respective  original  lives  of the  applicable  issue.
      Amortization  calculated using the straight-line  method is not materially
      different  from  amortization  that  would  have  resulted  from using the
      interest method. Debt issuance costs included in other long-term assets in
      the  accompanying  consolidated  balance  sheet at September  30, 2000 and
      September  25,  were  $22,000  and  $32,000,  respectively.  The  minority
      investments,  which  represent  less than 5% interests,  are accounted for
      under the cost  method.  The  balance in the  investment  in Keurig,  Inc.
      included  in  other  long-term  assets  in the  accompanying  consolidated
      balance  sheet at September  30, 2000 and  September 25, 1999 is $151,000.
      The balance in the  investment in  ChefExpress.net,  Inc. (an entity whose
      Chief  Executive  Officer and  President is also a member of the Company's
      Board of Directors- see note 18) included in other long-term assets in the
      accompanying consolidated balance sheet at September 30, 2000 is $104,000.

      ADVERTISING COSTS
      The  Company  expenses  the  costs  of  advertising  the  first  time  the
      advertising  takes place.  At September  30, 2000 and  September  25, 1999
      prepaid  advertising  costs of $83,000  and  $81,000,  respectively,  were
      recorded in other current assets in the accompanying  consolidated balance
      sheet. Advertising expense totaled $4,553,000,  $3,499,000, and $2,791,000
      for the years ended September 30, 2000,  September 25, 1999, and September
      26, 1998, respectively.

      FIXED ASSETS
      Fixed  assets  are  carried  at  cost,  net of  accumulated  depreciation.
      Expenditures  for  maintenance,  repairs  and  renewals of minor items are
      charged to expense  as  incurred.  Depreciation  is  calculated  using the
      straight-line method over the assets' estimated useful lives. The cost and
      accumulated  depreciation  for fixed  assets sold,  retired,  or otherwise
      disposed of are relieved  from the accounts,  and the resultant  gains and
      losses are reflected in income.

      In order  to  facilitate  sales,  the  Company  follows  an  industry-wide
      practice of purchasing and loaning coffee brewing and related equipment to
      wholesale  customers.  These  assets  are also  carried  at  cost,  net of
      accumulated depreciation.

      REVENUE RECOGNITION
      Revenue from  wholesale and direct mail sales is  recognized  upon product
      shipment.

      In December 1999, the Securities and Exchange Commission ("SEC"), released
      Staff Accounting  Bulletin No. 101 ("SAB 101"), which provides guidance on
      the  recognition,  presentation,  and  disclosure  of revenue in financial
      statements  filed  with  the  SEC.  In June  2000,  the SEC  released  SAB
      101B,which  postponed the effective  date of SAB 101 to the fourth quarter
      of fiscal years beginning  after December 15, 1999.  Green Mountain Coffee
      will be required to be in conformity with the provisions of SAB 101 in the
      fourth quarter of fiscal 2001. The Company does not expect the adoption of
      SAB 101 will have a material impact on the Company's financial position or
      results of operations.

      INCOME TAXES
      The Company  utilizes the asset and  liability  method of  accounting  for
      income taxes, as set forth in Statement of Financial  Accounting Standards
      No. 109, "Accounting for Income Taxes" ("SFAS 109"). SFAS 109 requires the
      recognition of deferred tax assets and liabilities for the expected future
      tax consequences of temporary  differences between the financial statement
      carrying  amounts of existing assets and liabilities and their  respective
      tax bases.  Deferred tax assets and liabilities are measured using enacted
      tax rates in effect for the year in which those temporary  differences are
      expected to be recovered or settled.

      INCOME (LOSS) PER SHARE
      In February 1997 the Financial Accounting Standards Board issued Statement
      of Financial  Accounting  Standards  No. 128,  "Earnings Per Share" ("SFAS
      128").  This  pronouncement  supersedes the previous  methodology  for the
      calculation of earnings per share as promulgated under APB Opinion No. 15.
      SFAS 128 requires presentation of "basic" earnings per share and "diluted"
      earnings per share. The Company adopted SFAS 128 in fiscal 1998.

      FINANCIAL INSTRUMENTS
      The Company  enters into  various  types of financial  instruments  in the
      normal course of business.  Fair values are estimated based on assumptions
      concerning  the  amount  and  timing of  estimated  future  cash flows and
      assumed discount rates  reflecting  varying degrees of perceived risk. The
      fair  values of cash,  cash  equivalents,  accounts  receivable,  accounts
      payable,  accrued  expenses and debt  approximate  their carrying value at
      September 30, 2000. It was not  practicable  to estimate the fair value of
      minority  investments  representing less than 5% of the preferred stock of
      two untraded  companies.  The investment in Keurig, Inc. is carried at its
      original  cost of $151,000 at September  30, 2000 and  September 25, 1999,
      respectively.  The investment in  ChefExpress.net,  Inc. is carried at its
      original cost of $104,000 at September 30, 2000.

      USE OF ESTIMATES
      The  preparation  of financial  statements  in conformity  with  generally
      accepted  accounting  principles requires management to make estimates and
      assumptions that affect amounts reported in the accompanying  consolidated
      financial statements. Actual results could differ from those estimates.

      SIGNIFICANT CUSTOMER CREDIT RISK AND SUPPLY RISK
      The  extensive  network of Exxon  Mobil  Corporation  convenience  stores,
      corporate-owned  or  managed by  independent  franchisees,  accounted  for
      approximately  17.0%,  18.6%,  and  17.7%  of net  sales  from  continuing
      operations in the years ended September 30, 2000,  September 25, 1999, and
      September    26,   1998,  respectively.    During    the   same   periods,
      corporate-owned  Exxon Mobil  convenience stores made up  less than 10% of
      the  Company's revenues.  Exxon Mobil  Corporation  is a customer  of  the
      wholesale segment (see footnote 17 on Segment Reporting).  The majority of
      the  Company's customers  are located  in the  northeastern  part  of  the
      United  States.  Concentration  of  credit risk with  respect to  accounts
      receivable  is  limited  due to the large  number of  customers in various
      channels  comprising the  Company's customer base.  The  Company  does not
      require  collateral  from  customers  as  ongoing  credit  evaluations  of
      customers' payment history are  performed.  The Company maintains reserves
      for  potential credit losses  and such losses, in the aggregate,  have not
      exceeded management's expectations.

      SEGMENT REPORTING
      In accordance  with Statement of Financial  Accounting  Standards No. 131,
      "Disclosures  about  Segments of an  Enterprise  and Related  Information"
      ("SFAS 131"), the Company's business is comprised of two distinct business
      segments determined by the distribution  channel.  The direct mail segment
      is comprised of all  consumer-direct  sales and sales to small  businesses
      which  are  solicited  via  catalogs  and  the  Company's  online  store -
      www.GreenMountainCoffee.com.  The wholesale  segment is comprised of sales
      to customers  who resell Green  Mountain  coffee either as coffee beans or
      brewed   coffee  by  the  cup,   such  as   supermarkets,   office  coffee
      distributors, convenience stores, restaurants, and others. Wholesale sales
      are  generated  through  the  Company's  direct  sales force and a limited
      number of distributors.

      RECLASSIFICATIONS
      Certain reclassifications of prior year balances have been made to conform
      to the current presentation.


3.     Inventories

      Inventories consist of the following:

                                       September 30, 2000    September 25, 1999
                                       ------------------    ------------------
      Raw materials and supplies...    $        2,557,000    $        2,809,000
      Finished goods...............             2,793,000             2,600,000
                                       ------------------    ------------------
                                       $        5,350,000    $        5,409,000
                                       ==================    ==================



      Inventory  values  above are  presented  net of $127,000  and  $136,000 of
      obsolescence  reserves at  September  30,  2000 and  September  25,  1999,
      respectively.

      As of September 30, 2000, the Company had inventory  purchase  commitments
      for  green  coffee   totaling   approximately   $9.0  million,   of  which
      approximately  60% had a fixed price. The value of the variable portion of
      these commitments was calculated using the March 2001 C price of coffee at
      September   30,  2000  or  $0.8775.   The  Company   believes,   based  on
      relationships   established   with  its   suppliers,   that  the  risk  of
      non-delivery on such purchase commitments is remote.


4.       Fixed Assets

      Fixed assets consist of the following:

<TABLE>
                                                      Useful
                                                      Life in   September 30,   September 25,
                                                       Years        2000            1999
                                                      -------   -------------   -------------

        <S>                                           <C>       <C>             <C>
        Leasehold improvements......................   2 - 10   $   2,339,000   $   2,216,000
        Production equipment........................   2 - 10       5,323,000       5,539,000
        Office equipment and software...............   2 - 10       7,050,000       5,581,000
        Equipment on loan to wholesale customers....   3 -  5       5,849,000       4,133,000
        Vehicles....................................   4 -  5         657,000         512,000
        Construction-in-progress....................                  247,000         162,000
                                                                -------------   -------------

          Total fixed assets........................               21,465,000      18,143,000

      Accumulated depreciation......................              (10,191,000)     (7,960,000)
                                                                -------------   -------------
                                                                $  11,274,000   $  10,183,000
                                                                =============   =============
</TABLE>

      Total  depreciation  and amortization  expense from continuing  operations
      relating to all fixed assets was $2,968,000, $2,943,000 and $2,754,000 for
      fiscal 2000, 1999, and 1998, respectively.

      During fiscal 2000,  following a thorough  review of its production  fixed
      assets,  the Company  recorded a $135,000 loss on disposal and abandonment
      of production equipment and software.  The original aggregate cost of this
      equipment  was  $908,000  and its  related  accumulated  depreciation  was
      $573,000.

      During  fiscal  1999,  the  Company  disposed  of  assets  with a cost  of
      $5,012,000 and related accumulated depreciation of $4,683,000 resulting in
      a loss on disposal and abandonment of fixed assets of $240,000. As part of
      this loss,  the Company  recorded a $229,000 loss on abandonment of loaner
      equipment.  This resulted from a thorough  review of its brewing and other
      equipment  on loan to  customers,  through  which  it  identified  a small
      portion of its old equipment that would not be retrieved.


<PAGE>


5.       Income Taxes

      The provision for income taxes from  continuing  operations  for the years
      ended  September  30, 2000,  September  25, 1999,  and  September 26, 1998
      consists of the following:


<TABLE>
                                         September 30,   September 25,   September 26,
                                             2000            1999            1998
                                         -------------   -------------   -------------

      <S>                                <C>             <C>             <C>
      Current tax expense:
         Federal......................   $   2,029,000   $     862,000               -
         State........................         348,000         186,000    $     17,000
         Benefit of net operating
            loss carryforwards........        (272,000)       (948,000)              -
                                         -------------   -------------   -------------

      Total current...................       2,105,000         100,000          17,000
                                         -------------   -------------   -------------

      Deferred tax expense:
         Federal......................         217,000       1,098,000         187,000
         State........................         291,000         178,000          30,000
                                         -------------   -------------   -------------

      Total deferred..................         508,000       1,276,000         217,000

      Tax asset valuation allowance...        (534,000)              -         (36,000)
                                         -------------   -------------   -------------

      Total tax expense...............   $   2,079,000   $   1,376,000   $     198,000
                                         =============   =============   =============
</TABLE>


      SFAS 109 is an asset and liability  approach that requires the recognition
      of  deferred  tax  assets  and  liabilities  for the  expected  future tax
      consequences  of  events  that  have  been  recognized  in  the  Company's
      financial   statements   or  tax  returns.   In   estimating   future  tax
      consequences,  SFAS 109 generally  considers  expected future events other
      than enactments of changes in the tax law or rates.

      Deferred tax assets (liabilities), including temporary differences related
      to discontinued operations (see Note 6), consist of the following:

                                                   September 30,  September 25,
                                                       2000           1999
                                                   -------------  ------------

     Deferred tax assets:
        Net operating loss carryforwards.........              -  $     272,000
        Federal investment tax credits...........              -          3,000
        Vermont state manufacturers investment
           tax credit............................  $   2,440,000      2,627,000
        Section 263A adjustment..................          3,000          4,000
        Other reserves and temporary differences.        277,000        467,000
                                                   -------------  -------------

        Gross deferred tax assets................      2,720,000      3,373,000

        Deferred tax asset valuation allowance...     (1,821,000)    (2,355,000)

     Deferred tax liability:
     Depreciation...............................        (140,000)      (239,000)
                                                    -------------  -------------

        Net deferred tax assets..................  $     759,000  $     779,000
                                                    =============  =============

      In November  1996,  the Company  received  notification  from the State of
      Vermont  that it had approved a $4,041,000  manufacturers  investment  tax
      credit  pertaining to certain fixed assets purchased  between July 1, 1993
      and June 30, 1996,  which will expire in 2004.  During  fiscal  2000,  the
      Company  utilized  $185,000 of this  credit.  The  resulting  deferred tax
      asset,  which  is  substantially  offset  by  a  valuation  allowance,  is
      reflected in the above table net of the federal tax effect.

      During fiscal 2000, the deferred tax asset valuation allowance was reduced
      by $534,000,  based  primarily upon estimates of future taxable income and
      that  portion  which is expected to be  allocable  to Vermont on which the
      credit could be applied.  Although realization is not assured,  management
      believes  that the net deferred  tax asset  represents  management's  best
      estimate,  based upon the weight of available  evidence as  prescribed  in
      SFAS 109, of the amount which is more likely than not to be  realized.  If
      such evidence were to change,  based upon near-term  operating results and
      longer-term  projections,  the amount of the valuation  allowance recorded
      against the gross deferred tax asset may be decreased or increased.  Also,
      if certain  substantial  changes in the Company's  ownership should occur,
      there would be an annual  limitation  on the amount of loss  carryforwards
      which could be utilized, and restrictions on the utilization of investment
      tax credit carryforwards.

      A reconciliation for continuing  operations between the amount of reported
      income  tax  expense  and the  amount  computed  using  the  U.S.  Federal
      Statutory rate of 34% is as follows:

<TABLE>
                                               September 30,   September 25,   September 26,
                                                   2000            1999            1998
                                               -------------    ------------   -------------

      <S>                                      <C>             <C>             <C>
      Tax at U.S. Federal Statutory rate....   $   2,120,000   $   1,231,000   $     183,000
      Increase (decrease) in rates
      resulting from:
            Other nondeductible items.......          42,000          28,000          22,000
            State taxes, net of federa
                benefit.....................         447,000         217,000          42,000
            Deferred tax asset valuation
                allowance and other.........        (530,000)       (100,000)        (49,000)
                                               -------------   -------------   -------------

      Tax at effective rates................   $   2,079,000   $   1,376,000   $     198,000
                                               =============   =============    ============
</TABLE>


6.   Discontinued Operations

     During the third fiscal quarter of 1998, the Company  announced that it was
     discontinuing its  company-owned  retail store operations and estimated its
     loss on disposal at  $1,259,000  (net of a tax  benefit of  $834,000).  The
     pre-tax loss on disposal of  $2,093,000  in 1998  consisted of an estimated
     loss on disposal of the business of $1,692,000  and a provision of $401,000
     for  anticipated  losses  from May 29,  1998 (the  measurement  date) until
     disposal.  The loss on disposal  included  provisions  for estimated  lease
     termination  costs,  write-off  of leasehold  improvements  and other fixed
     assets,  severance  and  employee  benefits.  During the second  quarter of
     fiscal 1999, the Company revised its estimated pre-tax loss on disposal and
     reversed $300,000 ($186,000 net of tax) of the original estimate, primarily
     due to larger  than  expected  proceeds  from the sale of fixed  assets and
     lower lease  termination  costs.  During the fourth quarter of fiscal 2000,
     the Company  further  revised its  estimated  pre-tax  loss on disposal and
     reversed  $100,000  ($60,000 net of tax) of the original  estimate,  due to
     lower lease termination costs.

     The  assets  and  liabilities  of the  discontinued  retail  operations  at
     September  30, 2000 and  September  25, 1999 are reflected as a net current
     liability  in  the  accompanying   consolidated   balance  sheet.  The  net
     liabilities  of the  discontinued  operations in the September 30, 2000 and
     September 25, 1999 consolidated balance sheet are summarized as follows:

                                             September 30,    September 25,
                                                 2000             1999
                                             -------------    -------------

Fixed assets, net.........................   $      36,000    $      46,000
Deferred tax assets, net..................          80,000          128,000
Estimated accrued losses and other costs
 on disposal of discontinued operations...        (235,000)        (366,000)
                                             -------------    -------------
Net accrued losses and other costs of
 discontinued operations..................   $    (119,000)   $    (192,000)
                                             =============    =============


7.       Credit Facility

     The Company maintains a credit facility (the "Credit  Facility") with Fleet
     Bank -NH ("Fleet").  Borrowings are  collateralized by substantially all of
     the Company's assets.  During fiscal 1999, the Credit Facility provided for
     a $9,000,000  revolving  line of credit  maturing March 31, 2001 as well as
     term debt with a limit of $4,500,000  maturing  March 31, 2003. On April 7,
     2000,  the Company  consolidated  its credit  facilities  with  Fleet.  The
     amended  debt  agreement  provides  for  a  revolving  line  of  credit  of
     $15,000,000,  which  matures  on March  31,  2003 and is not  subject  to a
     borrowing  base  formula.  The  purpose of the new  facility is to fund the
     Company's  ordinary working capital  requirements,  planned  repurchases of
     shares of stock and other general corporate  purposes.  The Fleet term debt
     facility was  extinguished on April 7, 2000 using new borrowings  under the
     line of  credit.  The terms of the Credit  Facility  also  provide  for the
     maintenance of specified financial ratios and restrict certain transactions
     without  prior bank  approval.  The  Company was in  compliance  with these
     covenants at September 30, 2000.

     The  principal  amounts  outstanding  on the  revolving  line of  credit at
     September 30, 2000 and September 25, 1999 were  $8,500,000  and  3,056,000,
     respectively.  The  outstanding  balance on the term debt at September  25,
     1999 was $2,500,000.

     The interest paid on the credit facility  varies with the prime,  LIBOR and
     Bankers  Acceptance  rates,  plus a  margin  based on a  performance  price
     structure.  Interest  rates on  September  30, 2000 for each portion of the
     line of credit were as follows:  6.56% plus 135 basis points on $2,200,000;
     6.57% plus 110 basis points on  $2,500,000;  6.56% plus 110 basis points on
     $2,000,000; 6.53% plus 135 basis points on $1,000,000; 6.62% plus 150 basis
     points on $400,000; and the prime rate or 9.5% on $400,000.

     Interest on the Bankers  Acceptance  loans is paid in advance and amortized
     over the  duration of the loans.  Interest on LIBOR loans and the  variable
     portion  of the  Credit  Facility  accrues  daily and is paid  monthly,  in
     arrears.

     At September  25, 1999,  the interest  rate on  $2,500,000 of the principal
     amount  outstanding  on the  revolving  line of credit was at the one-month
     LIBOR  rate  plus 175  basis  points or 7.11%  while  the  interest  on the
     remaining  portion  (equal to $556,000) was at the prime rate or 8.25%.  At
     September 25, 1999, the interest rate on the $2,500,000 term debt was equal
     to LIBOR plus 200 basis points or 7.36%.

     On May 29, 1998,  the Company  entered into a standard  International  Swap
     Dealers  Association Inc.  interest rate swap agreement with Fleet National
     Bank to manage the interest rate risk associated with its Credit  Facility.
     The swap agreement had a notional  amount of $6,000,000 and maturity of May
     2001.  The  effect of the swap  agreement  was to limit the  interest  rate
     exposure to a fixed rate of 5.84% (versus the 30-day LIBOR rate). Under the
     agreement,  interest expense was calculated on a monthly basis. If interest
     expense as  calculated  was greater  based on the 30-day LIBOR rate,  Fleet
     National Bank paid the  difference to the Company;  if interest  expense as
     calculated  was  greater  based on the fixed  rate,  the  Company  paid the
     difference to Fleet National  Bank. For the year ended  September 25, 1999,
     the Company paid $43,000 in  additional  interest  expense  pursuant to the
     swap  agreement.  The fair value of the interest rate swap is the estimated
     amount that the Company  would receive or pay to terminate the agreement at
     the reporting  date. At September 25, 1999,  the Company  estimated that it
     would  have paid  $14,000  to  terminate  the  agreement.  During the first
     quarter of fiscal 2000,  the Company  received  $34,000 from Fleet National
     Bank  for the  termination  of its  interest  rate  swap  agreement  with a
     $6,000,000 nominal amount. This payment was netted against interest expense
     for the  fiscal  quarter.  Due to the  termination  of this  agreement,  at
     September 30, 2000,  the Company had $8,500,000 of debt subject to variable
     interest rates as described above.


8.       Long-term Debt

                                              September 30,   September 25,
                                                  2000            1999
                                              -------------   -------------

     Fleet line of credit (Note 7).........   $   8,500,000   $   3,056,000
     Fleet term debt (Note 7)..............               -       2,500,000
     Facility and equipment term loans.....           8,000         101,000
     Central Vermont Economic Development
        Coporation Debenture...............         307,000         382,000
     Vermont Economic Development Authority
        Promissory Note....................               -          42,000
     Service vehicle installment loans.....         103,000          10,000
                                              -------------   -------------
                                                  8,918,000       6,091,000
     Less current portion..................         135,000       1,127,000
                                              -------------   -------------
                                              $   8,783,000   $   4,964,000
                                              =============   =============


<PAGE>


      FACILITY AND EQUIPMENT TERM LOANS
      This loan is expiring on October 15, 2000 and bears an interest rate equal
      to the lesser of 25 basis points above  Fleet's  variable base rate or 275
      basis points  above the LIBOR rate for  maturities  of up to one year.  At
      September  30, 2000,  this loan had an  outstanding  balance of $8,000 and
      bore interest at 9.37%.

      CENTRAL VERMONT ECONOMIC DEVELOPMENT CORPORATION DEBENTURE
      The debenture from the Central Vermont  Economic  Development  Corporation
      (CVEDC) is  guaranteed  by the U.S.  Small  Business  Administration.  The
      debenture  matures on January 1, 2004 and requires equal monthly principal
      and interest payments of approximately $8,500 and carries a fixed interest
      rate of 5.812%.  The debenture is secured by a secondary security interest
      in the related fixed assets and is guaranteed by the majority  stockholder
      of the Company.  Additional guarantees will be required of any stockholder
      obtaining more than 20% ownership of the Company.

      SERVICE VEHICLE INSTALLMENT LOANS
      The service vehicle installment loans represent several loans to financing
      institutions for the purchase of service vehicles.  At September 30, 2000,
      the notes bear interest at a rate of varying from 2.9% to 3.9% and require
      monthly  installments  of principal  and interest  totaling  approximately
      $3,700. Maturities vary from January to March 2003.

      MATURITIES
      Maturities  of long-term  debt for years  subsequent to September 30, 2000
      are as follows:
                   Fiscal Year
                   -----------
                      2001......................   $     135,000
                      2002......................         133,000
                      2003......................       8,616,000
                      2004......................          34,000
                      2005......................               -
                                                   -------------
                                                   $   8,918,000
                                                   =============


9.       Dutch Auction Self-Tender Offer and Open-Market Stock Repurchases

     On April 17, 2000, the Company commenced a Dutch Auction  self-tender offer
     for up to 300,000 shares of the Company's  Common Stock at a price range of
     $14.50 to $16 per share.  Effective May 22, 2000, the Company  accepted for
     purchase all 278,658 shares  tendered at a purchase price of $16 per share.
     The costs associated with this transaction totaled $64,000.

     In fiscal 2000, the Company also  repurchased  189,486 shares of its common
     stock in open-market transactions at a cost of $1,852,000, or an average of
     $9.77 per share. In fiscal 1999, the Company  repurchased 93,259 shares for
     $617,000, or an average of $6.62 per share.

     The stock  repurchases  were made  because  the  Company  deemed  its stock
     undervalued by the market at the time.

10.      Hedging

      The Company  uses  futures and options  contracts  to hedge the effects of
      fluctuations  in the price of green coffee  beans.  At September 30, 2000,
      the Company held call options  covering an aggregate of 562,500  pounds of
      green coffee beans which are  exercisable in fiscal 2001 at prices ranging
      from $1.20 to $1.50 per  pound.  In  addition,  the  Company  held a short
      position on put options  covering  187,500  pounds of green  coffee  beans
      which are  exercisable  in fiscal  2001 at a price of $1.00 per pound.  At
      September 25, 1999, the Company held call options covering an aggregate of
      863,000 pounds of green coffee beans which were exercisable in fiscal 2000
      at prices ranging from $1.80 to $2.00 per pound.  The fair market value of
      these options was approximately  $(33,000) at September 30, 2000. The fair
      market  value of the options  outstanding  at  September  25, 1999 was not
      material.  Additionally,  the Company had futures contracts outstanding of
      approximately  $743,000 at September  30,  2000.  The fair market value of
      these futures at September  30, 2000 was  $706,000.  The fair market value
      for  the  futures  and  options  was  obtained  from  a  major   financial
      institution  based on the market value of those  financial  instruments at
      September  30, 2000 and  September  25, 1999.  At  September  30, 2000 and
      September 25, 1999, $70,000 and $48,000, respectively, of deferred hedging
      losses were  included in the value of the  inventory  in the  accompanying
      consolidated balance sheet.

11.      Employee Compensation Plans

      STOCK OPTION PLANS
      Prior to the  establishment  on September 21, 1993 of the Company's  first
      employee  stock  option plan (the "1993  Plan"),  the  Company  granted to
      certain key management  employees  individual  non-qualified  stock option
      agreements to purchase shares of the Company's common stock. These options
      had a maximum  life of 10 years and vested  immediately.  On December  21,
      1999,  all options  outstanding  under these  individual  agreements  were
      amended to extend the expiration date of these options from April 15, 2003
      to April 15, 2008. At the time of this  amendment,  the exercise  price of
      the options  exceeded the fair market value of the stock,  and as such, no
      compensation  expense was  recognized.  At  September  30,  2000,  140,444
      options were outstanding under these individual agreements.

      The  1993  Plan   provides  for  the  granting  of  both   incentive   and
      non-qualified stock options,  with an aggregate number of 75,000 shares of
      common stock to be made available under the 1993 Plan.  Effective July 26,
      1996,  the total  number of shares of  authorized  common stock to be made
      available  under the 1993 Plan was increased to 275,000.  Grants under the
      1993 Plan expire 10 years after the grant date,  or earlier if  employment
      terminates.  At September  30, 2000 and  September  25, 1999,  options for
      41,768 shares and 43,611  shares of common stock were  available for grant
      under the plan, respectively.

      On May 20, 1999, the Company  registered on Form S-8 the 1999 Stock Option
      Plan (the "1999 Plan").  Under this plan,  250,000  shares of common stock
      are  available  for  grants  of both  incentive  and  non-qualified  stock
      options.  Grants under the 1999 Plan expire 10 years after the grant date,
      or earlier if employment  terminates.  At September 30, 2000 and September
      25, 1999,  options for 7,621 shares and 57,321 shares of common stock were
      available for grant under the plan, respectively.

      Under  both the 1993 Plan and the 1999  Plan,  the  option  price for each
      incentive  stock  option  shall not be less than the fair market value per
      share of common stock on the date of grant, with certain  provisions which
      increase  the option  price to 110% of the fair market value of the common
      stock if the grantee owns in excess of 10% of the  Company's  common stock
      at the date of grant. The option price for each non-qualified stock option
      shall not be less than 85% of the fair market value of the common stock at
      the date of grant.  Options  under the 1993 Plan and the 1999 Plan  become
      exercisable over periods determined by the Board of Directors.



      Option activity is summarized as follows:
<TABLE>
                                                                                 Weighted-
                                                                                  average
                                            Number of                             Exercise
                                             Shares        Option Price            Price
                                            ---------   ------------------       ---------


     <S>                                    <C>         <C>                      <C>
     Outstanding at September 27, 1997...     258,240   $   6.00  -  9.625       $    7.73
        Granted..........................     100,834       6.375 -  10.00            9.00
        Exercised........................           -                    -               -
        Canceled.........................      (9,261)       6.25 -   8.50            7.60
                                            ---------   ------------------       ---------

     Outstanding at September 26, 1998...     349,813        6.00 -  10.00            8.10
        Granted..........................     290,212       4.375 -  7.625            5.95
        Exercised........................     (32,300)      6.00  -   7.00            6.30
        Canceled.........................     (74,513)      4.375 -  10.00            7.14
                                            ---------   ------------------       ---------

     Outstanding at September 25, 1999...     533,212       4.375 -  10.00            7.18
        Granted..........................      61,300        7.00 - 17.938            9.88
        Exercised........................     (23,292)      4.375 -   8.50            7.25
        Canceled.........................      (9,757)      4.375 -  12.75            6.28
                                            ---------   ------------------       ---------
     Outstanding at September 30, 2000...     561,463   $   4.375 - 17.938       $    7.48
                                            ========

     Exercisable at September 30, 2000...     299,310   $   4.375 -  10.00       $    7.76
                                            =========
</TABLE>



                                 Options outstanding     Options exercisable
                                ---------------------  ------------------------
                                 Weighted
                                  average
                    Number       remaining   Weighted      Number      Weighted
                outstanding at  contractual  average   exercisable at  average
   Range of      September 30,     life      exercise  September 30,   exercise
exercise price      2000        (in years)    price        2000         price
--------------  --------------  -----------  --------  --------------  --------
$  4.38 - 6.00         163,660       8       $   5.26          47,510  $   5.41
   6.25 - 7.00          64,005       8           6.82          21,703      6.65
   7.44 - 7.63          80,000       9           7.61          26,250      7.62
   8.02                140,444       8           8.02         140,444      8.02
   8.13 - 8.50          28,754       5           8.44          25,570      8.48
  9.13 - 10.00          65,600       7           9.84          37,833      9.96
 10.25 - 13.31           9,000      10          12.51               -         -
 15.69 - 17.94          10,000      10          16.81               -         -
                --------------                         --------------
                       561,463                                299,310
                ==============                         ==============


      EMPLOYEE STOCK PURCHASE PLAN
      On October 5, 1998,  the Company  registered on Form S-8 the 1998 Employee
      Stock  Purchase  Plan.  Under this plan,  eligible  employees may purchase
      shares of the Company's common stock, subject to certain  limitations,  at
      not  less  than  85  percent  of the  lower  of the  beginning  or  ending
      withholding  period fair market  value as defined in the plan.  A total of
      150,000  shares of common stock have been reserved for issuance  under the
      plan. There are two six-month withholding periods in each fiscal year.

      The Company has chosen to continue to account for stock-based compensation
      using the intrinsic value method prescribed by Accounting Principles Board
      Opinion No. 25 "Accounting  for Stock Issued to  Employees".  Accordingly,
      except  for two grants to outside  consultants  in fiscal  1999 and fiscal
      2000, no  compensation  expense has been  recognized  for its stock option
      awards and its stock  purchase  plan  because  the  exercise  price of the
      Company's  stock  options  equals  or  exceeds  the  market  price  of the
      underlying  stock on the date of the grant.  The  Company  has adopted the
      disclosure-only   provision of  Statement of Accounting  Standards No. 123
      "Accounting for Stock Based  Compensation" ("SFAS 123").  Had compensation
      cost for the  Company's  stock option  awards and the stock  purchase plan
      been determined  based on the fair value at the grant dates for the awards
      under those plans,  consistent  with the  provisions  of SFAS No. 123, the
      Company's  net income (loss) and net income (loss) per share for the years
      ended September 30, 2000, September 25, 1999, and September 26, 1998 would
      have decreased to the pro forma amounts indicated below:


                                    Fiscal 2000    Fiscal 1999    Fiscal 1998

Net income (loss):
                     As reported   $      4,213    $     2,433   $     (1,216)
                     Pro forma            3,812          2,160         (1,336)
Diluted net income
 (loss) per share:
                     As reported           1.21           0.69          (0.34)
                     Pro forma             1.09           0.61          (0.38)


      The fair  value of each  stock  option  under the 1993 and 1999  Plans are
      estimated on the date of the grant using the Black-Scholes  option-pricing
      model with the  following  assumptions:  an  expected  life of 6 years,  7
      years,  and 7 years in  fiscal  2000,  1999,  and 1998,  respectively;  an
      average  volatility of 59%, 70%, and 64% for fiscal 2000,  1999,  and 1998
      respectively;  no dividend yield; and a risk-free  interest rate of 6.32%,
      6.35%, and 4.56% for fiscal 2000, 1999, and 1998 grants, respectively. The
      weighted-average  fair values of options  granted  during 2000,  1999, and
      1998 are $6.05, $4.57, and $5.97, respectively.

      The fair value of the employees'  purchase  rights under the Purchase Plan
      was estimated using the Black-Scholes model with the following assumptions
      for fiscal  2000,  1999,  and 1998:  an expected  life of six months,  six
      months and one year respectively; expected volatility of 59%, 70%, and 64%
      respectively;  and a risk-free  interest rate of 6.04%,  5.33%; and 4.59%,
      respectively.  The weighted  average fair value of those  purchase  rights
      granted in fiscal 2000, fiscal 1999, and fiscal 1998 was $3.71, $2.31, and
      $1.98 respectively.


12.      Defined Contribution Plan

     The Company has a defined contribution plan which meets the requirements of
     section  401(k) of the Internal  Revenue Code. All employees of the Company
     with one year or more of service who are at least  twenty-one  years of age
     are eligible to participate in the plan. The plan allows employees to defer
     a portion of their  salary on a pre-tax  basis and the Company  contributes
     50% of amounts  contributed by employees up to 6% of their salary.  Company
     contributions to the plan amounted to $276,000,  $204,000, and $160,000 for
     the years ended  September 30, 2000,  September 25, 1999, and September 26,
     1998, respectively.


13.      Employee Stock Ownership Plan


     On  September  14, 2000,  the Board of  Directors of the Company  adopted a
     resolution  establishing  the Green  Mountain  Coffee Inc.  Employee  Stock
     Ownership Plan ("ESOP").  The ESOP is qualified  under sections  401(a) and
     4975(e)(7) of the Internal  Revenue Code. All employees of the Company with
     one year or more of service  who are at least  twenty-one  years of age are
     eligible to  participate  in the Plan, in accordance  with the terms of the
     Plan.  The Company  may, at its  discretion,  contribute  shares of Company
     stock or cash that is used to  purchase  shares of Company  stock.  Company
     contributions  are  credited to eligible  participants'  accounts  pro-rata
     based on their compensation.  Plan participants become vested in their Plan
     benefits ratably over five years from the date of hire of the employee. The
     Company  made a  contribution  of  $200,000 to the ESOP for the fiscal year
     ended on September  30, 2000.  No shares had been  purchased by the Plan at
     September 30, 2000.


14.      Loans to Officers

     During fiscal 2000 and fiscal 1999,  certain executive  officers  delivered
     promissory  notes to the Company in the  principal  amount of $430,000  and
     $650,000,  respectively.  Interest  accrued on the unpaid  principal at the
     prime rate as reported in the Wall Street  Journal and was payable upon the
     maturity of the note.  During fiscal 2000, the prime rate ranged from 8.25%
     to 9.50%.  During  fiscal 1999,  the prime rate ranged from 7.75% to 8.50%.
     The balance on loans to officers at September  25, 1999 was  $250,000.  All
     principal and accrued  interest  amounts were paid to the Company and there
     was no balance outstanding on September 30, 2000.

15.      Commitments, Lease Contingencies and Contingent Liabilities

      LEASES
      The Company leases office and retail space,  production,  distribution and
      service  facilities  and certain  equipment  under various  non-cancelable
      operating  leases,  with terms  ranging  from one to ten  years.  Property
      leases normally require payment of a minimum annual rental plus a pro-rata
      share of certain landlord operating expenses. Total rent expense under all
      operating  leases was  $1,616,000,  $1,628,000,  and  $1,599,000 in fiscal
      2000,  1999, and 1998,  respectively  (net of sublease income of $137,000,
      $196,000, and $67,000 in fiscal 2000, 1999, and 1998, respectively).

      Minimum  future lease  payments (net of committed  sublease  agreements of
      $135,000  for fiscal  2001,  $80,000 for fiscal  2002,  $53,000 for fiscal
      2003,  $54,000  for fiscal  2004,  $55,000  for fiscal  2005 and  $119,000
      thereafter) under non-cancelable  operating leases for years subsequent to
      September 30, 2000 are as follows:

      Fiscal Year                             Operating Leases
      -----------                             ----------------
          2001............................    $      1,425,000
          2002............................             932,000
          2003............................             696,000
          2004............................             571,000
          2005............................             514,000
          Thereafter......................             778,000
                                              ----------------
      Total minimum lease payments........    $      4,916,000
                                              ================

      In addition to the minimum  operating  future lease  payments in the table
      above,  on November 3, 2000,  the Company  entered  into a ten-year  lease
      commitment  for 10,000  square feet of warehouse  space with total minimum
      annual lease payments of $70,000.


16.      Earnings per share

     The following  table  illustrates the  reconciliation  of the numerator and
     denominator  of  basic  and  diluted  income  per  share  from   continuing
     operations  computations as required by SFAS No. 128 (dollars in thousands,
     except share and per share data):


<TABLE>
                                                                 Year ended
                                                ---------------------------------------------
                                                September 30,   September 25,   September 26,
                                                    2000            1999            1998
                                                -------------   -------------   -------------
     <S>                                        <C>             <C>             <C>
     Numerator - basic and diluted
     earnings per share:
     Net income from continuing
     operations..............................   $       4,153   $       2,247   $         340
                                                =============   =============   =============
     Denominator:
     Basic earnings per share - weighted
     average share outstanding...............       3,293,422       3,503,412       3,530,657
     Effect of dilutive securities - stock
     options.................................         196,200          43,743           8,574
                                                -------------   -------------   -------------
     Diluted earnings per share - weighted
     average shares outstanding..............       3,489,622       3,547,155       3,539,231
                                                =============   =============   =============

     Basic earnings per share................   $        1.26   $        0.64   $        0.10
     Diluted earnings per share..............   $        1.19   $        0.64   $        0.10
</TABLE>


     For the fiscal years ended  September  30, 2000,  September  25, 1999,  and
     September 26, 1998  anti-dilutive  options of 5,000,  345,967,  and 341,239
     respectively,  have been excluded from the  calculation  of EPS because the
     options'  exercise  price was greater  than the market  price of the common
     shares.

17.      Segment Reporting

     Business  conducted by the Company can be segmented into two distinct areas
     determined  by  the  distribution  channel.  The  direct  mail  segment  is
     comprised of all consumer-direct  sales and sales to small businesses which
     are   solicited   via   catalogs   and  the   Company's   online   store  -
     www.GreenMountainCoffee.com.  The  wholesale  segment is  comprised  of all
     sales to customers who resell Green Mountain  coffee either as coffee beans
     or  brewed  coffee  by  the  cup,  such  as  supermarkets,   office  coffee
     distributors,  convenience stores, restaurants, and others. Wholesale sales
     are generated through the Company's direct sales force and a limited number
     of distributors.

     Both  segments of the Company  sell similar  products,  although the entire
     Company product range is not fully  available to both segments,  and direct
     mail  customers do not have access to the same range of equipment  service,
     delivery and merchandising support as wholesale customers.

     Selling  and  operating  costs  directly  attributable  to the direct  mail
     segment are charged  accordingly  while all remaining  selling,  operating,
     general   and   administrative   expenses   (including   depreciation   and
     amortization)  are  charged  to  the  wholesale   segment.   The  Company's
     management does not review assets by segment.

     The  table  below  discloses  segment  net sales and  pre-tax  income  from
     continuing operations for fiscal 2000, 1999, and 1998 (in thousands):

                                    2000            1999            1998
                                ------------    ------------    ------------
                                   Net sales from continuing operations
     Reportable segments:
     Wholesale..............    $     79,855    $     61,418    $     52,710
     Direct mail............           4,146           3,463           3,115
                                ------------    ------------    ------------
     Total net sales........    $     84,001    $     64,881    $     55,825
                                ============    ============    ============

                                 Pre-tax income from continuing operations
     Reportable segments:
     Wholesale..............    $      6,316    $      4,084    $      1,255
     Direct mail............             451             265              38
                                ------------    ------------    ------------
     Operating income.......           6,767           4,349           1,293

     Reconciling items:
     Other income...........              48              10              66
     Interest expense.......            (583)           (736)           (821)
                                ------------    ------------    ------------
     Pre-tax income.........    $      6,232    $      3,623    $        538
                                ============    ============    ============

         International sales make up less than one percent of wholesale sales in
all periods presented.

18.      ChefExpress.net, Inc. Promissory Note

         On March 21, 2000, ChefExpress.net, Inc. delivered a promissory note to
         the  Company  in the  principal  amount of  $100,000  bearing an annual
         interest rate of 8%. In the fourth  quarter of fiscal 2000, The Company
         converted  this  loan  into an  equity  investment.  In  addition  to a
         minority  ownership  interest,  the  investment in the  ChefExpress.net
         venture  represents an  opportunity  for the Company to be  prominently
         featured  in  an  e-procurement   website  that  targets  to  chefs  in
         restaurants  and the  high-end  sector of the food service  channel.  A
         board member of Green Mountain  Coffee is the Chief  Executive  Officer
         and President of ChefExpress.net.

19.      Subsequent  Event - Stock Split (Unaudited)

         On December 4, 2000, the Company  announced that its Board of Directors
         had approved a two-for-one Common Stock split effected in the form of a
         100% Common Stock dividend. The record date of the dividend is December
         28, 2000,  and the payment  date is January 11, 2001.  The par value of
         the Common Stock remains unchanged at $0.10 per share. The tables below
         display the effect of the  two-for-one  stock split on a proforma basis
         on the Company's  stockholders' equity as of September 30, 2000 as well
         as on earnings per share (dollars in thousands):


                                              September 30,      Proforma
                                                  2000          (unaudited)
                                              -------------     -----------
Common Stock, $0.10 par value: authorized -
10,000,000 shares, issued 3,671,005 at
September 30, 2000, proforma 7,342,010.....   $         367     $       734
Additional paid-in capital.................          13,901          13,534
Retained earnings..........................           2,778           2,778
Treasury stock.............................          (7,029)         (7,029)
                                              -------------     -----------
Total stockholders' equity.................   $      10,017     $    10,017
                                              =============     ===========




                                        Fiscal 2000   Fiscal 1999   Fiscal 1998
                                        -----------   -----------   -----------

Basic net income (loss) per share
As reported..........................   $      1.28   $      0.69   $     (0.34)
Proforma (unaudited).................   $      0.64   $      0.35   $     (0.17)

Diluted net income (loss) per share
As reported..........................   $      1.21   $      0.69   $     (0.34)
Proforma (unaudited).................   $      0.60   $      0.34   $     (0.17)


<PAGE>



20.       Unaudited Quarterly Financial Data

         The following table presents the quarterly  information for fiscal 2000
         and fiscal 1999  (dollars in  thousands,  except per share  data).  All
         quarters  presented  are made of 12 weeks  except for the first  fiscal
         quarters of fiscal  2000 and fiscal 1999 which  comprise 16 weeks each,
         and the fourth fiscal quarter of fiscal 2000 which includes 13 weeks.


<TABLE>
                                                     Fiscal quarters ended
                                       ------------------------------------------------
                                       January 15,   April 8,     July 1,   September 30,
         Fiscal 2000                      2000         2000      2000         2000
         -----------                   -----------   ---------   ---------  -------------
<S>                                    <C>           <C>         <C>        <C>
Net sales...........................   $    24,742   $  18,259   $  19,668  $      21,332
Gross profit........................   $    10,046   $   7,269   $   7,759  $       8,462
Income from continuing operations...   $     1,300   $     615   $     802  $       1,436
Net income..........................   $     1,300   $     615   $     802  $       1,496
Earnings per share
     Basic..........................   $      0.38   $    0.18   $    0.25  $        0.49
     Diluted........................   $      0.37   $    0.17   $    0.23  $        0.45


                                       January 16,   April 10,    July 3,   September 25,
         Fiscal 1999                      1999         1999        1999         1999
         -----------                   -----------   ---------   ---------  -------------

Net sales...........................   $    20,068   $  14,452   $  14,973  $      15,388
Gross profit........................   $     7,528   $   5,560   $   6,152  $       6,380
Income from continuing operations...   $       541   $     358   $     515  $         833
Net income..........................   $       541   $     544   $     515  $         833
Earnings per share
     Basic..........................   $      0.15   $    0.16   $    0.15  $        0.24
     Diluted........................   $      0.15   $    0.15   $    0.14  $        0.23
</TABLE>


<PAGE>


                                       Report of Independent Accountants on
                                           Financial Statement Schedules



  To the Board of Directors of Green Mountain Coffee, Inc.:



  Our audits of the consolidated  financial statements referred to in our report
  dated  November 10, 2000 appearing in this Form 10-K also included an audit of
  the financial  statement  schedules listed in Item 14(a)(2) of this Form 10-K.
  In our opinion,  these financial  statement  schedules  present fairly, in all
  material respects,  the information set forth therein when read in conjunction
  with the related consolidated financial statements.



  /s/ PricewaterhouseCoopers LLP
  Boston, Massachusetts
  November 10, 2000



<PAGE>


                 Schedule II - Valuation and Qualifying Accounts
                           for the fiscal years ended
         September 30, 2000, September 25, 1999, and September 26, 1998


<TABLE>
                                                                     Additions
                                                            ----------------------------
                                              Balance at    Charged to
                                             Beginning of   Costs and       Charged to                   Balance at
Description                                     Period       Expenses     Other Accounts   Deductions   End of Period
-----------                                  ------------   ----------    --------------   ----------   -------------

<S>                                          <C>            <C>           <C>              <C>          <C>
Allowance for doubtful accounts:
   Fiscal 2000............................   $    190,000   $  361,000          -          $  231,000   $     320,000
   Fiscal 1999............................   $    378,000   $  241,000          -          $  429,000   $     190,000
   Fiscal 1998............................   $    116,000   $  577,000          -          $  315,000   $     378,000

Obsolete inventory valuation allowance:
   Fiscal 2000............................   $    136,000   $   77,000          -          $   86,000   $     127,000
   Fiscal 1999............................   $     75,000   $  151,000          -          $   90,000   $     136,000
   Fiscal 1998............................   $     10,000   $  101,000          -          $   36,000   $      75,000

Deferred tax asset valuation allowance:
   Fiscal 2000............................   $  2,355,000         -             -          $  534,000   $   1,821,000
   Fiscal 1999............................   $  2,355,000         -             -                   -   $   2,355,000
   Fiscal 1998............................   $  2,391,000         -             -          $   36,000   $   2,355,000
</TABLE>


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