WILD OATS MARKETS INC
SC 13G, 1997-02-18
CONVENIENCE STORES
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<PAGE>   1
                      SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                 SCHEDULE 13G


                   Under the Securities Exchange Act of 1934
                             (Amendment No.   )*




                           Wild Oats Markets, Inc.
                   -----------------------------------------                   
                               (Name of Issuer)

                                 Common Stock
                   -----------------------------------------
                         (Title of Class of Securities)

                                968808B-10-7
                   -----------------------------------------
                               (CUSIP Number)





         Check the following box if a fee is being paid with this statement [ ].
         (A fee is not required only if the filing person: (1) has a previous 
         statement on file reporting beneficial ownership of more than five 
         percent of the class of securities described in Item 1; and (2) has
         no amendment subsequent thereto reporting beneficial ownership of five
          percent or less of such class.)  (See Rule 13d-7.)

         *The remainder of this cover page shall be filled out for a reporting
         person's initial filing on this form with respect to the subject class
         of securities, and for any subsequent amendment containing information
         which would alter the disclosures provided in a prior cover page.

         The information required in the remainder of this cover page shall not
         be deemed to be "filed" for the purpose of Section 18 of the
         Securities Exchange Act of 1934 ("Act") or otherwise subject to the
         liabilities of that section of the Act but shall be subject to all
         other provisions of the Act (however, see the Notes).


                        (Continued on following page(s))

                               Page 1 of 6 Pages

<PAGE>   2


CUSIP NO. 9688088-10-7              13G                   PAGE  2  OF 5  PAGES


1    NAME OF REPORTING PERSON

     MARK R. CLAPP

     S.S OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON
  
     ###-##-####


2    CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP* 
                                                       
                                                         (a) [      ]
                                                         (b) [      ]
  
  
3    SEC USE ONLY
  
  
  
  
4    CITIZENSHIP OR PLACE OF ORGANIZATION
  

  
                    5    SOLE VOTING POWER
                        
                             464,853 shares
                        
                        
   NUMBER OF        6    SHARED VOTING POWER
    SHARES              
 BENEFICIALLY                N/A
   OWNED BY             
     EACH               
   REPORTING        7    SOLE DISPOSITIVE POWER
    PERSON              
     WITH                    N/A

                        
                    8    SHARED DISPOSITIVE POWER
                        
                             N/A
                        
  
9    AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
  
     464,853 shares

  
  
10   CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES *
  
  
  
11   PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
  
     6.8%       
  
  
12   TYPE OF REPORTING PERSON*
  
     IN


                      *SEE INSTRUCTION BEFORE FILLING OUT!


<PAGE>   3


                      SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 10549


                       ---------------------------------


                       SCHEDULE 13G UNDER THE SECURITIES

                              EXCHANGE ACT OF 1934


                       ---------------------------------




Item 1.    (a).    Name of Issuer:
                                      Wild Oats Markets, Inc.                 
                   
                 
           (b).    Address of Issuer's Principal Executive Offices:
                 
                        1645 Broadway  Boulder, CO 80302
                   
                   
                 
Item 2.    (a).    Name of Person Filing:
                 
                          Mark R. Clapp
                 
                 
           (b).    Address of Principal Business Office:
                 
                        1645 Broadway  Boulder, CO 80302

                 
                 
                 
                 

                              Page 3 of 6 Pages


<PAGE>   4


Item 2.    (c).    Citizenship:  U.S.
                 

                 
                 
           (d).    Title of Class of Securities:
                                                    Common Stock
                   
                 
           (e).    CUSIP Number:
                                  968808B-10-7
                   
                 
Item 3.            This statement is filed pursuant to Rule         by
                                                                         n/a
                 
Item 4.            Ownership.
                 
           (a).    Amount Beneficially Owned
                 
                               464,853 shares            
                 
           (b).    Percent of Class:
                                        6.8%
                   
                 
           (c).    Number of Shares as to which Mark R. Clapp has:
                 
                   (i)      sole power to vote or to direct the vote       
                                                                       464,853
                   (ii)     shared power to vote or to direct the vote  n/a   
                          
                   (iii)    sole power to dispose or to direct the         
                            disposition of                                 
                                             n/a
                   (iv)     shared power to dispose or to direct the
                            disposition of                                 
                                                 n/a
                 
                 
                 
                 
                              Page 4 of 6 Pages


<PAGE>   5


Item 5.            Ownership of Five Percent or Less of a Class:
                 
                   n/a
                 
                 
                 
Item 6.            Ownership of More Than Five Percent on Behalf of Another
                   Person:
                 
                   n/a
                 
                 
Item 7.            Identification and Classification of Subsidiaries which 
                   Acquired the Security Being Reported on by the Parent 
                   Holding Company:
                 
                   n/a
                 
                 
                 
Item 8.            Identification and Classification of Members of the Group:
                 
                   n/a

                 
                 
                 
                 
                              Page 5 of 6 Pages



<PAGE>   6


Item 9.            Notice of Dissolution of Group:
                 
                   n/a
                 
                 
Item 10.           Certification:
                 
                   By signing below I certify that, to the best of my knowledge
                   and belief, the securities referred to above were acquired 
                   in the ordinary course of business and were not acquired for
                   the purpose of and do not have the effect of changing or 
                   influencing the control of the issuer of such securities and
                   were not acquired in connection with or as a participant in
                   any transaction having such purpose or effect.
                 
                 
                   Signature:  After reasonable inquiry and to the best of my 
                   knowledge and belief, I certify that the information set 
                   forth in this statement is true, complete and correct.
                 
                 
                 
                 
                 
                 
                 
                                          By:  /s/ MARK R. CLAPP
                                               ------------------------
                                               Mark R. Clapp
                                               Title: Shareholder
                 




Dated: February 13, 1997




                               Page 6 of 6 Pages




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