<PAGE>
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 12b-25
NOTIFICATION OF LATE FILING
(Check One):
/X/ Form 10-K /_/ Form 11-K /_/ Form 20-F /_/ Form 10-QSB
For Period Ended: September 30, 1999
[ ] Transition Report on Form 10-K
[ ] Transition Report on Form 20-F
[ ] Transition Report on Form 11-K
[ ] Transition Report on Form 10-Q
[ ] Transition Report on Form N-SAR
For the Transition Period Ended:
Nothing in this form shall be construed to imply that the Commission has
verified any information contained herein.
If the notification relates to a portion of the filing checked above,
identify the Item(s) to which the notification relates: 10-K
PART I
REGISTRANT INFORMATION
StyleSite Marketing, Inc.
- --------------------------------------------------------------------------------
Full Name of Registrant
Diplomat Direct Marketing Corporation
- --------------------------------------------------------------------------------
Former Name if Applicable
414 Alfred Avenue
- --------------------------------------------------------------------------------
Address of Principal Executive Office (Street and Number)
Teaneck, NJ 07666
- --------------------------------------------------------------------------------
City, State and Zip Code
<PAGE>
PART II
RULES 12b-25(b) AND (c)
If the subject report could not be filed without unreasonable effort or
expense and the registrant seeks relief pursuant to Rule 12b-25(b), the
following should be completed. (Check appropriate box.)
/X/ (a) The reasons described in reasonable detail in Part III of this form
could not be eliminated without unreasonable effort or expense;
/_/ (b) The subject annual report, semi-annual report, transition report on
Form 10-K, 20-F, 11-K or N-SAR, or portion thereof, will be filed on or
before the 15th calendar day following the prescribed due date; or the
subject quarterly report or transition report on Form 10-Q, or portion
thereof will be filed on or before the fifth calendar day following the
prescribed due date; and
/_/ (c) The accountant's statement or other exhibit required by Rule
12b-25(c) has been attached if applicable.
PART III
NARRATIVE
State below in reasonable detail the reasons why Form 10-K, 11-K, 20-F,
10-Q, N-SAR, or the transition report or portion thereof, could not be filed
within the prescribed time period.
The Company is unable to file its form 10-K within the prescribed period
due to ministerial difficulties, without unreasonable effort or expense. Such
difficulties prevent the Company from filing the balance of the report because
such information is integral to the balance of the report. The Company fully
expects to be able to file within the additional time allowed by this report.
PART IV
OTHER INFORMATION
1. Name and telephone number of person to contact in regard to this
notification
Jay M. Kaplowitz (212) 752-9700
- --------------------------------------------------------------------------------
(Name) (Telephone Number)
2. Have all other periodic reports required under Section 13 or 15(d) of
the Securities Exchange Act of 1934 or Section 30 of the Investment
Company Act of 1940 during the preceding 12 months or for such shorter
period that the registrant was required to file such report(s) been
<PAGE>
filed? If answer is no, identify report(s). /X/ Yes /_/ No
3. Is it anticipated that any significant change in results of operation
for the corresponding period for the last fiscal year will be reflected
by the earnings statements to be included in the subject report or
portion thereof? /X/ Yes /_/ No
If so: attach an explanation of the anticipated change, both narratively
and quantitatively, and, if appropriate, state the reasons why a
reasonable estimate of the results cannot be made.
StyleSite Marketing, Inc.
- --------------------------------------------------------------------------------
(Name of Registrant as Specified in Charter)
Has caused this notification to be signed on its behalf by the
undersigned hereunto duly authorized.
Date December 30, 1999 By /s/ Warren Golden
- ----------------------- -----------------------------------------
Warren Golden
President
Instruction: The form may be signed by an executive officer of the
registrant or by any other duly authorized representative. The name and title of
the person signing the form shall be typed or printed beneath the signature. If
the statement is signed on behalf of the registrant by an authorized
representative (other than an executive officer), evidence of the
representative's authority to sign on behalf of the registrant shall be filed
with the form.
ATTENTION
Intentional misstatements or omissions of fact constitute Federal criminal
violations. (See 18 U.S.C. 1001)
