HEALTHRITE INC
DEF 14A, 1997-11-18
FOOD STORES
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<PAGE>

                                  SCHEDULE 14A
                    INFORMATION REQUIRED IN PROXY STATEMENT

                            SCHEDULE 14A INFORMATION
Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934
                               (Amendment No. __)

Filed by the Registrant [X]
Filed by a Party other than the Registrant [ ]
Check the appropriate box:
[ ] Preliminary Proxy Statement
[ ] Confidential, for Use of the Commission Only (as permitted by
    Rule 14a-6(e)(2))
[X] Definitive Proxy Statement
[ ] Definitive Additional Materials
[ ] Soliciting Material Pursuant to ss.240.14a-11(c) or ss.240.14a-12

                              HEALTHRITE INC.
                (Name of Registrant as Specified In Its Charter)


    (Name of Person(s) Filing Proxy Statement if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):
[X] No fee required.
[ ] Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.

   1) Title of each class of securities to which transaction applies:

   -------------------------------------------------------------------

   2) Aggregate number of securities to which transaction applies:

   -------------------------------------------------------------------

   3) Per unit price or other underlying value of transaction computed pursuant
to Exchange Act Rule 0-11 (Set forth the amount on which the filing fee is 
calculated and state how it was determined):

   -------------------------------------------------------------------

   4) Proposed maximum aggregate value of transaction:
   -------------------------------------------------------------------

   5) Total fee paid:
   -------------------------------------------------------------------

[ ] Fee paid previously with preliminary materials.
[ ] Check box if any part of the fee is offset as provided by Exchange Act
Rule 0-11(a)(2) and identify the filing for which the offsetting fee was paid
previously. Identify the previous filing by registration statement number, or
the Form or Schedule and the date of its filing.

   1) Amount Previously Paid:

    ---------------------------------------

   2) Form, Schedule or Registration Statement No.:

    ---------------------------------------

   3) Filing Party:

    ---------------------------------------

   4) Date Filed:

    ---------------------------------------


<PAGE>


                                HEALTHRITE INC.

                               -----------------

                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                               DECEMBER 17, 1997

                               -----------------

To the Stockholders:

         The Annual Meeting of Stockholders of HealthRite Inc., a Delaware
corporation (the "Company"), will be held at the offices of the Company, 11445
Cronhill Drive, Owings Mills, Maryland 21117 on Wednesday, December 17, 1997,
at 10:00 A.M., Eastern Time, for the following purposes:

         (1)  To elect seven Directors of the Company, each of whom is to hold
              office until the next Annual Meeting of Stockholders and until
              the due election and qualification of his successor.

         (2)  To approve an amendment to the Company's Stock Option Plan to
              increase the number of shares of Common Stock under the Plan to
              700,000.

         (3)  To transact such other business as may properly come before the
              meeting or any adjournment thereof.

         Only stockholders of record at the close of business on November 12,
1997, will be entitled to notice of, and to vote at, the meeting or any
adjournments thereof.

         If you cannot personally attend the meeting, it is requested that you
promptly fill in, sign, and return the proxy submitted to you herewith.

                                       By order of the Board of Directors



                                       JOHN L. TEEGER
                                       Secretary

Dated: November 12, 1997

<PAGE>

                                HEALTHRITE INC.


                                PROXY STATEMENT


         This proxy statement is being furnished in connection with the
solicitation of proxies by the Board of Directors of HealthRite Inc., a
Delaware corporation (the "Company"), to be voted at the Annual Meeting of
Stockholders (the "Meeting") scheduled to be held at the offices of the
Company, 11445 Cronhill Drive, Owings Mills, Maryland 21117 on Wednesday,
December 17, 1997, at 10:00 A.M., Eastern Time, and at any adjournments
thereof.

         Only stockholders of record as of the close of business on November
12, 1997, are entitled to notice of and to vote at the Meeting or any
adjournment thereof. On that date, the Company had outstanding 4,276,472 shares
of Common Stock, par value $.01 per share (the "Common Stock"). The presence in
person or by proxy of the holders of a majority of such shares shall constitute
a quorum for the transaction of business at the Meeting. Each share is entitled
to one vote.

         Each form of proxy which is properly executed and returned to the
Company will be voted in accordance with the directions specified thereon, or,
if no directions are specified, will be voted (i) for the election as Directors
of the persons named herein under the caption "Election of Directors" and (ii)
for the proposal to approve the amendment to the Company's Stock Option Plan to
increase the number of shares of Common Stock under the Plan to 700,000. Any
stockholder giving a proxy may revoke it at any time before it is exercised.
Such revocation may be effected by voting in person or by proxy at the Meeting,
by returning to the Company prior to the Meeting a proxy bearing a later date,
or by otherwise notifying the Secretary of the Company in writing prior to the
Meeting.

         The Company's executive offices are at 711 Fifth Avenue, New York, New
York 10022 and its telephone number is (212) 829-0900. This proxy statement and
the accompanying proxy are first being distributed to the stockholders of the
Company on or about November 17, 1997.

<PAGE>

                             PRINCIPAL STOCKHOLDERS

         The following table sets forth as of October 31, 1997, information
concerning the ownership of Common Stock by the only persons which to the
Company's knowledge own beneficially more than 5% of the outstanding shares of
Common Stock, and by all executive officers and Directors of the Company as a
group:


                                   SHARES BENEFICIALLY              % OF
        NAME AND ADDRESS           OWNED AS OF 10/31/97          OUTSTANDING
- ---------------------------------  --------------------          -----------
Warren H. Haber*                        470,000(1)                   10.9
John L. Teeger*                         455,625(1)                   10.6
Executive officers and Directors 
  as a group (9 persons)              1,206,764(1)                   26.6 

- --------------
*   His address is c/o HealthRite, Inc., 711 Fifth Avenue, New York, New York
    10022.

(1) See applicable note to table of stock ownership contained in "Security
    Ownership of Directors and Executive Officers."

                                      -2-

<PAGE>

                             ELECTION OF DIRECTORS

         The Board of Directors recommends the election of the seven nominees
for Director listed below, all of whom are currently Directors of the Company.
The Board of Directors voted to increase the number of Directors from six to
seven in August 1996 and elected Mr. John A. McConville to fill the vacancy
created thereby and from seven to eight in June 1997 and elected Mr. Sidney N.
Towle, Jr. to fill the vacancy created thereby. In August 1997 Mr. Bradley T.
MacDonald resigned as President, Chief Executive Officer and Director and the
Board reduced the number of Directors to seven. The Directors to be elected are
to hold office until the next Annual Meeting of Stockholders and until their
respective successors are elected and shall have qualified. If for any reason
any of said nominees shall become unavailable for election, proxies will be
voted for a substitute nominee designated by the Board, but the Board has no
reason to believe that this will occur. Directors of the Company are elected by
a plurality of the votes cast at a meeting of Stockholders.


INFORMATION CONCERNING NOMINEES

         The name and age of each nominee and the year he became a Director of
the Company, according to information furnished by each, is as follows:


                                                              FIRST
                                                            BECAME A
      NAME                         AGE                      DIRECTOR
      ----                         ---                      --------
Warren H. Haber*                    56                        1989
John L. Teeger*                     53                        1989
Howard M. Bezoza, M.D.              43                        1993
Milton Datsopoulos                  56                        1994
John C. Horvitz                     61                        1993
John A. McConville                  70                        1996
Sidney N. Towle, Jr.                53                        1997
                                                 
- --------------
*   Member of Executive Committee.

         Mr. Haber has been Chairman of the Board and, except for the period
August 1996 until August 1997, Chief Executive Officer of the Company since its
formation in May 1989. For more than 20 years, he has been Chairman of the
Board and Chief Executive Officer of Founders

                                      -3-

<PAGE>

Management Services, Inc. and affiliates ("Founders"), all private investment
concerns. He has been Chairman of the Board of Directors of Batteries 
Batteries, Inc., a Nasdaq-listed distributor of batteries and cellular 
accessories since it commenced operations in June 1995. He is a director of 
Lunn Industries, Inc., a Nasdaq-listed composite product manufacturer. He is 
also a director of Realty Information Group L.P., a commercial real estate 
information provider.

         Mr. Teeger has been, since May 1989, an officer of the Company. He has
been Vice Chairman since May 1995 and Chief Financial Officer since June 1997
(an office he had previously held for the periods May 1989 until March 1995 and
from March 1996 until November 1996). He has been employed since 1981 by, and 
has served since 1984 as, President of Founders. He has been an officer and a 
director of Batteries Batteries, Inc. since it commenced operations in June
1995. From 1976 to 1981, Mr. Teeger was a Vice President -- Corporate Finance 
of Bear Stearns & Co., Inc., investment bankers.

         Dr. Bezoza has conducted, for more than five years, a medical practice
in New York City focussed on nutrition. He hosts a weekly one-hour radio
program for WEVD, a New York City radio station, and appears frequently on
radio and television programs as an expert on medical and nutritional issues.

         Mr. Datsopoulos has been, since 1983, a director of Montana Naturals
Int'l, Inc. ("MTNA") and was the Chairman of its Board from December 1993 to
August 1994, when it was acquired by the Company. He is a senior partner in the
law firm of Datsopoulos, MacDonald & Lind, P.C. of Missoula, Montana, with
which he has been associated since 1968. Mr. Datsopoulos is the President, a
director and principal stockholder of Athens Investments, Inc., a Montana
corporation engaged in real estate development and acquisition. Since 1984, Mr.
Datsopoulos has served as director of Criticare Systems, Inc. of Milwaukee,
Wisconsin, a publicly-held corporation engaged in the business of developing,
manufacturing and marketing medical equipment nationally and internationally.
He has also served as a director of Mascot Silver-Lead Mines, Inc. of Kellogg,
Idaho since 1983.

         Mr. Horvitz has been for more than five years President of Horvitz &
Associates, a management consulting firm providing strategic marketing services
to leading companies in the health, beauty, toiletries and fashion industries.
Previously, Mr. Horvitz had served as an officer and senior marketing executive
with Warner Fragrances (at the time a Warner Communications subsidiary), Estee
Lauder, Inc. and Bristol-Myers Products Division.

                                      -4-

<PAGE>

         Mr. McConville is a retired senior executive of J.C. Penney with 40
years in retail operations. In 1983, he was appointed Senior Vice President of
Merchandising and a Director. In 1988, he was named President of the Women's
Division. Since 1987, when appointed by the Secretary of the Navy, he has been
on the Navy Exchange Advisory Board, providing advice to the world-wide Navy
Exchange System.

         Mr. Towle has been a Registered Representative and Vice President of
H.C. Wainwright & Co., Inc., investment bankers, for more than five years. He
is also a director of Lidak Pharmaceuticals Inc.

MEETINGS AND COMMITTEES

         During the fiscal year ended December 31, 1996 ("Fiscal 1996"), the
Board of Directors held four meetings, including those in which matters were
adopted by unanimous written consent. The Board has an Audit Committee, a
Compensation and Stock Option Committee and a Nominating Committee.

         The Audit Committee of the Board of Directors consists of Messrs.
Horvitz, Datsopoulos, and Teeger. It held one meeting during Fiscal 1996. The
duties and responsibilities of the Audit Committee include, among other things,
review of the Company's financial statements, consideration of the nature and
scope of the work to be performed by the Company's independent auditors,
discussion of the results of such work, the receipt from such auditors of their
letters to management which evaluate (as part of their annual audit of the
Company's financial statements) the internal accounting control systems of the
Company and meeting with representatives of management to discuss particular
areas of the Company's operations.

         Messrs. Datsopoulos, Horvitz, and Teeger are members of the
Compensation and Stock Option Committee. Its principal duties are the
administration of the Company's 1993 Stock Option Plan (the "1993 Plan") and
the review and determination of the executive officers' compensation program.

         The members of the Nominating Committee are Messrs. Horvitz and Teeger
and Dr. Bezoza.

DIRECTORS' COMPENSATION

         The Company pays a fee of $100 for each meeting attended by its
Directors who are not executive officers. It reimburses those who are not
employees of the Company for their expenses incurred in attending meetings. See
"Executive Compensation -- Stock Options" for stock options granted under the
1993 Plan to the Directors.

                                      -5-

<PAGE>

COMPLIANCE WITH SECTION 16(A) OF
THE SECURITIES EXCHANGE ACT OF 1934

         Section 16(a) of the Securities Exchange Act of 1934 (the "Exchange
Act") and the rules of the Securities and Exchange Commission (the
"Commission") thereunder require the Company's Directors and officers, and any
person who owns more than ten percent of the Company's Common Stock
(collectively, "Reporting Persons"), to file reports of their ownership and
changes in ownership of Common Stock with the Commission. Reporting Persons are
also required to furnish the Company with copies of all Section 16(a) reports
they file.

         Based solely upon a review of copies of such reports furnished to the
Company, and written representations that certain reports were not required,
the Company believes that all of its Reporting Persons filed on a timely basis
all reports required by Section 16(a) of the Exchange Act during or with
respect to the year ended December 31, 1996, except that Mr. Douglas A. Okland
was late in the filing of his Form 3 Report and of his Form 4 Report with
respect to the receipt of employee stock options.

                             EXECUTIVE COMPENSATION

SUMMARY COMPENSATION TABLE

         The following table sets forth information as to the compensation of
the Chief Executive Officer of the Company and each other executive officer who
received compensation in excess of $100,000 for 1996, 1995 and 1994.

<TABLE>
<CAPTION>
                                                                        Long-Term
                                                                      Compensation
                                   ANNUAL COMPENSATION                   Awards
                                Salary (1)        Bonus               Stock Options
Name                    Year        ($)            ($)      Other     No. of Shares
- ----                    ----        ---            ---      -----     -------------
<S>                     <C>      <C>             <C>         <C>        <C>
Warren H. Haber         1996        (1)            (1)       (1)          --
                        1995        (1)            (1)       (1)          --
                        1994        (1)            (1)       (1)          --
Bradley MacDonald(2)    1996     $170,000        $8,000      --         100,000
Robert Pugaczewski (3)  1996      117,401          --        --          20,000

                        1995      105,000          --        --           --
</TABLE>

- -------------

                                      -6-

<PAGE>

(1) The services of Mr. Haber, who had been until August 1996 Chief Executive
    Officer to which he was reappointed in August 1997, are provided pursuant
    to the Company's agreement with Founders Management Services, Inc. (see
    below).

(2) Mr. MacDonald, who commenced employment with the Company in March 1996,
    resigned as the President, Chief Executive Officer (to which he was
    appointed in August 1996) and Director in August 1997. Mr. MacDonald's 1996
    compensation includes moving allowances. His annual base salary was
    $170,000. He received in March, 1996, an option to purchase 100,000 shares
    of Common Stock under the Company's 1993 Stock Option Plan and in January
    1997, 4,000 shares of Common Stock as a bonus.

(3) He had been President of Jason Pharmaceuticals, Inc. in 1994 prior to its
    acquisition by the Company and resigned as an officer in November 1996; the
    options subsequently expired.

         The Company and Mr. Bradley T. MacDonald in August 1997 entered into
an agreement pursuant to which Mr. MacDonald resigned as President, Chief
Executive Officer and Director of the Company and agreed to provide consulting
services to the Company through December 31, 1997 at the rate of compensation
of $170,000 per annum provided under his employment agreement. The employment
agreement, entered into on March 15, 1996 and amended on June 4, 1996, provided
for his employment for a three-year period as President at a base salary of
$170,000 per year, plus a bonus based on earnings before income taxes. The
termination agreement also provides that his option under the 1993 Plan to
purchase 100,000 shares of Common Stock at a price of $2.00 per share may be
exercised at any time on or prior to March 31, 1998. The Company sold Mr.
MacDonald in March 1996 100,000 shares of Common Stock for $100,000 and granted
him in January 1997 a bonus of 4,000 shares of Common Stock.

         The services of Mr. Warren H. Haber and Mr. John L. Teeger have been
provided pursuant to an agreement between the Company and Founders entered into
on August 1, 1993, amended and restated in October 1993 and superseded by an
agreement dated January 3, 1994. Under the revised agreement Founders is to
provide advice and administrative services regarding management policies,
executive employment, strategic planning, merger and acquisition policy, asset
dispositions, cash management, commercial and investment banking relationships,
and stockholder and investor relation matters for a fee of $10,000 per month,
or $120,000 per annum, subject to adjustment each year with respect to the
following year for increases in the cost-of-living index and an incentive fee
equal to 5% of the amount by which the Company's annual consolidated pre-tax
income, as defined, exceeds $500,000. The fees for each of 1996 and 1995
amounted to $120,000 and for 1994 amounted to $94,000, which for each year do
not include the cost-of-living adjustments. Pursuant to the agreement the
Company reimbursed Founders for certain out-of-pocket expenses which amounted
to $39,206 for 1996. The term of the new agreement expires in January 1998. The
agreement further provides that the Company is to indemnify Founders, its
officers and employees against judgments, fines, amounts paid in settlement and
expenses (including reasonable attorneys' fees) with respect to any action or
proceeding against them arising from the provision of services by

                                      -7-

<PAGE>

Founders pursuant to the agreement, other than an action by the Company against
Founders by reason of a breach of the agreement by Founders or Messrs. Haber or
Teeger.

STOCK OPTIONS

         The Company's 1993 Plan, as amended in July 1995, relates to 500,000
shares of Common Stock. See "Proposal to Amend the Stock Option Plan".

         As of October 31, 1997, options to purchase 65,000 shares had been
exercised and there were outstanding options to purchase an aggregate of
592,000 shares of Common Stock, including options to purchase 157,000 shares
which may not be exercised until there are sufficient shares available under
the Plan.

         On October 12, 1995, the Company amended outstanding options to
purchase an aggregate of 160,000 shares of Common Stock of which 5,000 were
exercisable at $5.25 per share, 20,000 at $5.00 per share, 25,000 at $4.50 per
share (held by Mr. Datsopolous) and 110,000 at $3.00 per share (including
20,000 held by Mr. Pugaczewski, a former officer who resigned in November
1996), by reducing the exercise price to $2.00 per share, the market price on
the date of the amendment. The Board of Directors and Stock Option Committee
amended the options to reinstate the incentive or potential reward to the
holders of the stock options which it intended to provide at the higher
exercise prices.

         The following table sets forth pertinent information as of October 31,
1997 with respect to options granted under the Plan since the inception of the
Plan to the persons set forth under the Summary Compensation Table, all current
executive officers as a group, all current Directors who are not executive
officers as a group and all employees of the Company.

<TABLE>
<CAPTION>
                                                             ALL        ALL CURRENT
                                                           CURRENT     NON-EMPLOYEE
                    WARREN H.  BRADLEY T.      ROBERT     EXECUTIVE     DIRECTORS
                     HABER     MACDONALD    PUGACZEWSKI    OFFICERS     AS A GROUP   EMPLOYEES
                     -----     ---------    -----------   AS A GROUP    ----------   ---------
                                                          ----------
<S>                    <C>      <C>          <C>           <C>          <C>          <C>       
Options granted        --       100,000      20,000(1)     160,000(2)   180,000(3)   102,000(4)
Average exercise
   price               --         $2.00       $2.00          $2.01        $2.00        $2.10
Options exercised      --          --           --             --           --           --
Average exercise
   price               --          --           --             --           --           --
Shares sold            --          --           --             --           --           --

                                      -8-

<PAGE>

Options
unexercised            --       100,000         -- (1)     160,000      180,000      102,000(2)
  as of 10/31/97(3)
</TABLE>

- --------------
(1) Subsequently canceled.

(2) All granted in 1997 of which options to purchase 157,000 shares are not
    exercisable until there are shares available under the Plan for issuance
    upon exercise.

(3) Includes options with respect to 35,000 shares which were granted in 1997,
    exclusive of options with respect to 10,000 shares exercisable at $2.00 per
    share granted to an independent consultant which is an affiliate of a
    Director. See "Certain Transactions".

(4) Does not include options granted to current executive officers.

         In December 1994 options to purchase 65,000 shares at a price of $2.00
per share were exercised by a former Chief Operating Officer of the Company. At
the time of the exercise, the aggregate market value of the shares in excess of
the exercise price was $186,875. He resigned in April 1995 and subsequently
sold the 65,000 shares.

         The following table provides information as to the value of the
unexercised options held by the only person named in the Summary Compensation
Table who was an optionholder as of October 31, 1997 measured in terms of the
closing sale price of the Company's Common Stock on such date:


                     NUMBER OF SHARES UNDERLYING   VALUE OF UNEXERCISED IN-THE
                     UNEXERCISED OPTIONS AS OF           MONEY OPTIONS ON
                             10/31/97                       10/31/97*
                     ---------------------------   ---------------------------
                      EXERCISABLE/UNEXERCISABLE     EXERCISABLE/UNEXERCISABLE
                      -------------------------     -------------------------

Bradley T. MacDonald      100,000/______**                  $-- / --

- --------------
*    On October 30, 1997 (there were no sales reported on October 31, 1997) the
     closing sales price was $1.875 on the Nasdaq SmallCap Stock Market.

**   His options terminate as of March 31, 1998.

                                      -9-

<PAGE>

CERTAIN TRANSACTIONS

         Pursuant to its agreement with Founders, the Company paid Founders,
with which Messrs. Warren H. Haber and John L. Teeger are affiliated, fees of
(i) $60,000 in July 1993 for its services in originating and negotiating the
acquisition of businesses of Vitamin Specialties Company and NHP Corporation,
two privately held corporations, and the sale of Class A Stock in an offering
exempt from registration under the Securities At of 1933, and (ii) $84,000 in
January 1995 for its services in connection with the Company's acquisition of
Jason Pharmaceuticals, Inc. See "Executive Compensation --- Summary
Compensation Table" with respect to fees paid pursuant to such agreement.

         The firm of Datsopoulos, MacDonald & Lind, P.C., of which Mr.
Datsopoulos, a director of MTNA and, since August 19, 1994, a Director of the
Company, received fees for services rendered to MTNA in the respective amounts
of $18,251 in 1996, $19,830 in 1995 and $93,273 in 1994.

         Dr. Bezoza was granted in 1993 options to purchase 50,000 shares at a
price of $2.00 per share in connection with his agreement to provide consulting
services to the Company for a five-year period, including advice to the Company
with respect to the development and endorsement of a premium line of vitamins
and dietary supplements, compliance with Food and Drug Administration
regulations and guide lines, the publication and distribution of a periodic
health and nutrient newsletter, the preparation and endorsement of the
Company's catalogue and participation in radio and television presentations as
to a new line of premium products developed with his assistance. In connection
with the line of premium products to be developed with his advice, Dr. Bezoza
is to receive a fee equal to 2% of the amount by which the "net sales" as
defined in the agreement, of such products exceed $2,000,000 for any fiscal
year during the term of the agreement. No fees have been earned under the
agreement through December 31, 1996.

         In August 1996 in a private placement the Company sold 432,500 shares
of Series A nonvoting Preferred Stock at a price of $2.00 per share. Included
among the purchasers were Warren H. Haber and his wife and adult children for
an aggregate of 22,500 shares, his brother for 5,000 shares and John L. Teeger
and his wife and children for an aggregate of 25,000 shares. The shares have a
dividend preference of $.16 per share and a liquidation preference of $2.00 per
share, and are convertible at the rate of one share of Common Stock for each
share of Preferred Stock. In consideration for the services with respect to the
private placement of Founders and H.C. Wainwright & Co. Inc. ("Wainwright"), of
which Mr. Sidney N. Towle, Jr., a Director of the Company, is a Vice President,
the Company issued to each of Messrs. Haber and Teeger, as designees of
Founders, five year warrants to purchase 15,000 shares of the Company's Common
Stock at a price of $2.50 per share and issued to three designees of Wainwright
similar warrants to purchase 21,375 shares, including Mr. Towle who received
warrants to purchase 9,750 shares.

         In September 1997, the Company engaged Horvitz & Associates, Inc. of
which Mr. John C. Horvitz, a Director of the Company, is the principal officer,
director and stockholder, to provide marketing consulting services. The fee for
the engagement which is to extend through March 1998 is $15,000, payable in
monthly installments and the issuance on October 1, 1997 of a five year option
to purchase 10,000 shares at a price of $2.00 per share, plus reimbursement of
out-of-pocket expenses.

                                      -10-

<PAGE>

                    PROPOSAL TO AMEND THE STOCK OPTION PLAN


GENERAL

         Stockholders are being asked to approve an amendment to the Company's
1993 Stock Option Plan, which as amended in July 1995 relates to 500,000 shares
of Common Stock (the "Plan"), to increase to 700,000 the number of shares
subject to the Plan. The Plan was also amended to eliminate a restriction on
exercise within six months of grant and to allow the Board or Committee 
greater discretion as to the exercise of options beyond the termination of
employment of an employee or the engagement of a consultant. The latter
amendments do not require stockholder approval. The following description of
the Plan is qualified in its entirety by reference to the Plan, a copy of which
is attached as Annex A.

         As of October 31, 1997 options with respect to 65,000 shares have been
exercised and options with respect to 592,000 shares are outstanding, including
options with respect to 157,000 shares which may not be exercised prior to the
availability of shares under the Plan. The closing price of a share of Common
Stock on the Nasdaq SmallCap Market on October 30, 1997 was $1.875.

         The Plan provides for the grant of options to purchase Common Stock to
Directors of the Company, employees of the Company or its subsidiaries and
non-employee consultants and advisors who render bona fide services to the
Company or its subsidiaries. Options granted under the Plan may be incentive
stock options (as defined in the Code) or non-qualified stock options.

         The Board of Directors believes that the Company's future success
depends upon its ability to attract and retain the highest caliber personnel
and to use their capabilities to the fullest extent possible by encouraging
their dedication to the Company's interest and welfare through an opportunity
to acquire a proprietary interest in the Company. The Board believes that one
of the best ways to provide such opportunities is by means of stock options
granted under the Plan.

ADMINISTRATION AND SUMMARY OF THE PLAN

         The Plan is administered by the Board of Directors or its Compensation
and Stock Option Committee (the "Committee"), See "Election of
Directors--Meetings and Committees".

         The Board or the Committee has full power and authority: (i) to
designate participants; (ii) to designate Options or any portion thereof as
ISOs; (iii) to determine the terms and provisions of respective Option
Agreements (which need not be identical) including, but not limited to,
provisions concerning the time or times when and the extent to which the
Options may be exercised and the nature and duration of restrictions as to
transferability or restrictions constituting substantial risk of forfeiture;
(iv) to accelerate the right of an optionee to exercise in whole or in part any
previously granted Option; and (v) to interpret the provisions and supervise
the administration of the Plan.

                                      -11-

<PAGE>

         The Board or the Committee also has the authority to grant Options in
its discretion to the holder of an outstanding Option, in addition to or in
exchange for the surrender and cancellation of the outstanding Option, which
additional or new Option may have a purchase price lower than provided in the
outstanding Option and containing such other terms and conditions as the Board
or the Committee may prescribe in accordance with the provisions of the Plan.

         All decisions and selections made by the Committee pursuant to the
provisions of the Plan shall be made by a majority of its members except that
no member of the Board or Committee shall vote on, or be counted for quorum
purposes, with respect to any proposed action of the Board or Committee
relating to any Option to be granted to that member. Any decision reduced to
writing and signed by a majority of the members who are authorized to make such
decision shall be fully effective as if it had been made by a majority at a
meeting duly held.

         The purchase price of each share subject to an ISO shall not be less
than 100% (or 110%, if at the time of grant the optionee owns, directly or
indirectly, more than 10% of the combined voting power of all classes of stock
of the Company or of any subsidiary of the Company) of the Fair Market Value of
such share (as defined in the Plan) on the date the ISO is granted. The
purchase price of each share subject to an Option or any portion thereof which
is not designated by the Board or Committee as an ISO shall not be less than
75% of the Fair Market Value of such share on the date the Option is granted or
the par value of the Company's Stock.

         The Fair Market Value of a share shall be the closing sales price on
the date of grant of the Common Stock on a national securities exchange or, if
not listed on an exchange, on the National Association of Securities Dealers
Automated Quotation System ("NASDAQ"). If the shares are traded in the
over-the-counter market but not listed or admitted on NASDAQ, the Fair Market
Value shall be the mean between the high bid and low-asked prices as quoted by
the National Quotation Bureau, Inc. on the OTC Bulletin Board for such date.

         The option price shall be payable upon the exercise of the Option in
cash, by check, or, at the option of the Board or the Committee, in shares of
the Company's stock (valued at their Fair Market Value) or other form
satisfactory to the Board or the Committee.

         The Option Agreement sets forth the terms of the Option, including the
period during which it must be exercised, except that no Option may be
exercisable after the expiration of 10 years from the date of grant or, five
years from the date of grant if granted to a person who owns more than 10% of
the voting stock of the Company at the time of grant.

         Options granted under the Plan shall not be transferable by optionees
other than by will or the laws of descent and distribution, and during an
optionee's lifetime shall be exercisable only by that optionee.

         Optionees are protected against dilution, and appropriate changes will
be made to the aggregate number and kind of shares available under the Plan and
those subject to each outstanding option and to the

                                      -12-

<PAGE>

exercise prices, in the event of a stock dividend, recapitalization, stock
split, merger, consolidation, combination, exchange of shares or the like.

         The Board of Directors may, from time to time, adopt amendments to the
Plan. The Plan may be suspended or terminated at any time by the Board, but
such action shall not affect options previously granted. In the event an
option, for any reason, expires or terminates unexercised, the shares subject
to such option may again become available for option under the Plan. Unless
sooner terminated, the Plan will terminate in August 2003 after which no
further options will be granted under the Plan, but outstanding options at the
date of termination will not be canceled by such termination.

FEDERAL INCOME TAX TREATMENT

         The following is a general summary of the federal income tax
consequences under current tax law as to Options granted under the Plan. This
summary does not purport to cover all of the special rules, including the state
or local income or other tax consequences, inherent in the ownership and
exercise of Options and the ownership and disposition of the underlying shares.

         Non-Qualified Stock Options

         An individual who receives a Non-Qualified Option will not recognize
any taxable income upon the grant of such Non-Qualified Option. In general,
upon exercise of a Non-Qualified Option, an individual will recognize ordinary
income in an amount equal to the excess (at the time of exercise) of the fair
market value of the shares of Common Stock received over the aggregate exercise
price. However, if the individual is an executive officer or Director of the
Company or the beneficial owner of more than ten percent of any class of equity
securities of the Company, the timing of recognition of income (and the
determination of the amount thereof) under certain circumstances possibly may
be deferred for a period following the exercise of a Non-Qualified Option (the
"Deferral Period"), unless the individual files a written election with the
IRS, within 30 days after the date of exercise, to include in income the excess
(on the date of exercise) of the fair market value of the shares of Common
Stock received over the aggregate exercise price.

         An individual's tax basis in the shares of Common Stock received upon
the exercise of a Non-Qualified Option is the amount of cash paid on exercise,
plus the amount of ordinary income recognized by the optionee upon the exercise
of such option. The holding period for such shares would begin just after the
receipt of such shares or, in the case of an executive officer, Director or
beneficial owner of more than ten percent of any class of equity securities of
the Company, just after the expiration of the Deferral Period, if any (unless
the individual elected to be taxed as of the date of exercise). A deduction for
federal income tax purposes will be allowed to the Company in an amount equal
to the ordinary income included by the optionee, provided that such deduction
constitutes an ordinary and necessary business expense to the Company and is
reasonable in amount and the limitations of Section 162(m) of the Code do not
apply.

         If an individual exercises a Non-Qualified Option by delivering other
shares of Common Stock, the individual will not recognize gain or loss with
respect to the exchanged shares, even if their then fair

                                      -13-

<PAGE>

market value is different from the individual's tax basis in such shares. The
individual, however, will be taxed as described above with respect to the
exercise of the Non-Qualified Option as if the individual had paid the exercise
price in cash, and the Company generally will be entitled to an equivalent tax
deduction. Provided the individual receives a separate identifiable stock
certificate therefor, the individual's tax basis in that number of shares
received on such exercise which is equal to the number of shares surrendered on
such exercise will be equal to the individual's tax basis in the shares
surrendered and the individual's holding period for such number of shares
received will include the individual's holding period for the shares
surrendered. The individual's tax basis and holding period for the additional
shares received on exercise of a Non-Qualified Option paid for, in whole or in
part, with shares of Common Stock will be the same as if the individual had
exercised the Non-Qualified Option solely for cash.

         Incentive Stock Options

         An optionee will not recognize taxable income for federal income tax
purposes upon the grant of an incentive stock option. In the case of an
incentive stock option, no taxable income is recognized upon exercise of the
option. If the optionee disposes of the shares of Common Stock acquired
pursuant to the exercise of an incentive stock option more than two years after
the date of grant and more than one year after the transfer of the shares of
Common Stock to the optionee, the optionee will recognize long-term capital
gain or loss and the Company will not be entitled to a compensation deduction.
However, if the optionee fails to hold such shares of Common Stock for the
required period, the optionee would realize ordinary income on the excess of
the fair market value of the Common Stock at the time the option was exercised
over the exercise price (with the balance, if any, being long-term capital
gain, provided that the holding period for the shares exceeded one year and the
optionee held such shares as a capital asset at such time), and the Company
will generally be entitled to deduct such amount, provided that such amount
constitutes an ordinary and necessary business expense to the Company and is
reasonable in amount and the limitations of Section 162(m) of the Code do not
apply. In addition to the federal income tax consequences described above, an
optionee may be subject to the alternative minimum tax, which is payable to the
extent it exceeds the optionee's regular tax. For this purpose, upon the
exercise of an incentive stock option, the excess of the fair market value of
the shares over the exercise price thereof is a tax preference item. If an
optionee is required to pay an alternative minimum tax, the amount of such tax
which is attributable to the incentive stock option preference (and other
deferral preferences) is allowed as a credit against the optionee's regular tax
liability in subsequent years. To the extent it is not used, it is carried
forward.

         As a result of the Taxpayer Relief Act of 1997, long term capital
gains on shares held for more than 12 months will be subject to a 28% maximum
rate unless held for more than 18 months in which event they will be subject to
a 20% maximum rate.

         Vote Required

         Approval of the proposal requires the affirmative vote of the holders
of at least a majority of the shares of Common Stock present in person or
represented by proxy at the Meeting. Abstentions will have the effect of
negative votes, but if a broker indicates that it does not have authority to
vote certain shares

                                      -14-

<PAGE>

of Common Stock, those votes will not be considered as shares present and
entitled to vote at the Special Meeting with respect to such matters and will
not be counted toward the outcome of the vote.

         THE BOARD OF DIRECTORS RECOMMENDS THAT STOCKHOLDERS VOTE FOR APPROVAL
OF THE AMENDMENT TO THE COMPANY'S 1993 STOCK OPTION PLAN.

                                      -15-

<PAGE>

             SECURITY OWNERSHIP OF DIRECTORS AND EXECUTIVE OFFICERS

         The following table sets forth information with respect to the
beneficial ownership of shares of Common Stock as of October 31, 1997 of the
Chief Executive Officer, each Director, each nominee for Director, each current
executive officer named in the Summary Compensation Table under "Executive
Compensation" and all executive officers and Directors as a group. The number
of shares beneficially owned is determined under the rules of the Securities
and Exchange Commission and the information is not necessarily indicative of
beneficial ownership for any other person. Under such rules, "beneficial
ownership" includes shares as to which the undersigned has sole or shared
voting power or investment power and shares which the undersigned has the right
to acquire within 60 days of October 31, 1997 through the exercise of any stock
option or other right. Unless otherwise indicated, the named person has sole
investment and voting power with respect to the shares set forth in the table.


                                     SHARES BENEFICIALLY            % OF
       NAME AND ADDRESS             OWNED AS OF 10/31/97         OUTSTANDING
       ----------------             --------------------         -----------
Warren H. Haber*                           470,000(1)               10.9

John L. Teeger*                            455,625(2)               10.6

John C. Horvitz*                            53,333(3)                1.2

Howard M. Bezoza, M.D.                      58,333(4)                1.3
  24 West 57 Street, Suite 701
  New York, NY  10019

Milton Datsopoulos                         100,057(5)                2.3
  5520 Skyway Drive
  Missoula, MT  59803

John A. McConville                           3,334(4)                **
 3525 Turtle Creek, #17A
 Dallas, TX 75219

Sidney N. Towle, Jr.                        13,083(6)                **
 56 St. Botolph Street
 Boston, MA 02116

Executive officers and Directors 
as a group (9 persons)                   1,206,764(7)               26.6


- --------------
*   The address is c/o HealthRite, Inc., 711 Fifth Avenue, New York, New York
    10022.

**  Less than 1%.

(1) Includes 17,500 shares issuable upon conversion of a like number of shares
    of Preferred Stock owned by him and his wife and 15,000 shares issuable
    upon exercise of warrants owned by him,

                                      -16-

<PAGE>

    but does not include 31,250 shares of Common Stock and 5,000 shares
    issuable upon conversion shares of Preferred Stock owned by his two adult
    sons.

(2) Includes 15,000 shares issuable upon conversion of a like number of shares
    of Preferred Stock owned by him and his wife and 15,000 shares issuable
    upon exercise of warrants owned by him but does not include 31,250 shares
    of Common Stock and 10,000 shares issuable upon conversion of shares of
    Preferred Stock owned by his two adult children.

(3) Includes 43,333 shares issuable upon exercise of options (including options
    as to 10,000 shares which are held by his affiliate) which by their terms
    are currently exercisable or become exercisable within 60 days of October
    31, 1997.

(4) Represents shares issuable upon exercise of options which by their terms
    are currently exercisable or become exercisable within 60 days of October
    31, 1997.

(5) Includes 33,016 shares owned by Athens Investments, Inc., of which he is an
    officer, Director and principal stockholder and 33,333 shares issuable upon
    exercise of options which by their terms are currently exercisable or
    become exercisable within 60 days following October 31, 1997.

(6) Represents 9,750 shares issuable upon exercise of warrants and 3,333 shares
    issuable upon exercise of options which by their terms are currently
    exercisable or become exercisable within 60 days of October 31, 1997.

(7) Includes 32,500 shares issuable upon conversion of shares of Preferred
    Stock and 234,415 shares upon exercise of warrants and options which by
    their terms are currently exercisable or become exercisable within 60 days
    of October 31, 1997.


                                 ANNUAL REPORT

         The Annual Report of the Company to the stockholders for the year
ended December 31, 1996, including financial statements, is being mailed to
stockholders with this proxy material.

         On written request, the Company will provide without charge to each
record or beneficial holder of the Common Stock as of November 12, 1997, a copy
of the Company's Annual Report on Form 10-KSB for the year ended December 31,
1996, as filed with the Securities and Exchange Commission. Requests should be
addressed to John L. Teeger, Secretary, c/o HealthRite, Inc., 711 Fifth Avenue,
New York, New York 10022.

                                      -17-

<PAGE>

                               PROXY SOLICITATION

         The cost of soliciting proxies will be borne by the Company. In
addition to the use of the mails, proxies may be solicited, personally or by
telephone or telegraph, by officers, Directors and regular employees of the
Company, who will not be specially compensated for this purpose. The Company
will also request record holders of Common Stock who are securities brokers,
custodians, nominees and fiduciaries to forward soliciting material to the
beneficial owners of such stock, and will reimburse such brokers, custodians,
nominees and fiduciaries for their reasonable out-of-pocket expenses in
forwarding soliciting material.


                         INDEPENDENT PUBLIC ACCOUNTANTS

         Richard A. Eisner & Company, L.L.P., certified public accountants,
which has audited the Company's financial statements as of December 31, 1996
and for the year then ended, has been selected by management to audit the
Company's financial statements for the current fiscal year. A representative of
that firm is expected to be present or available by telephone at the Meeting
with an opportunity to make a statement to the stockholders if he desires to do
so, and will respond to appropriate questions.


                                 OTHER MATTERS

         The Company is unaware of any matters, other than those mentioned
above, which will be brought before the Meeting for action. However, if any
other matters properly come before the Meeting, it is the intention of the
persons named in the accompanying form of proxy to vote such proxy in
accordance with their judgment on such matters.

         Any proposals intended to be presented by stockholders at the Annual
Meeting of Stockholders to be held in 1998 must be received by the Company for
inclusion in the Company's proxy material no later than August 18, 1998.

         It is important that your proxy be returned promptly no matter how
small or large your holding may be. Stockholders who do not expect to attend in
person are urged to execute and return the enclosed form of proxy.


November 12, 1997

                                      -18-
<PAGE>

                                                                      ANNEX A

                                HEALTHRITE INC.
           STOCK OPTION PLAN (AS AMENDED JULY 1995 AND DECEMBER 1997)


         1. Purpose of Plan. The HealthRite Inc. Stock Option Plan (the "Plan")
is intended as an incentive to attract and retain persons of training,
experience and ability as directors, employees and non-employee consultants and
advisors of HealthRite Inc. (the "Company") and its subsidiaries, to encourage
the sense of proprietorship of such persons, and to stimulate the active
interest of such persons in the development and financial success of the
Company and its subsidiaries. Stock options ("Options") granted under the Plan
may, at the discretion of the granting authority, but need not, contain such
terms as will qualify the Options as incentive stock options ("ISOs") within
the meaning of Section 422 of the Internal Revenue Code of 1986, as amended
(the "Code"), or any successor provision thereto.

         2. Administration of Plan. The Board of Directors (the "Board") or a
Stock Option Committee (the "Committee") appointed and maintained by the Board
shall have the power to administer the Plan. The Committee shall consist of at
least three members who shall serve at the pleasure of the Board. The Board or
the Committee shall have full power and authority: (i) to designate
participants; (ii) to designate Options or any portion thereof as ISOs; (iii)
to determine the terms and provisions of respective Option Agreements (which
need not be identical) including, but not limited to, provisions concerning the
time or times when and the extent to which the Options may be exercised and the
nature and duration of restrictions as to transferability or restrictions
constituting substantial risk of forfeiture; (iv) to accelerate the right of an
optionee to exercise in

                                      -1-

<PAGE>

whole or in part any previously granted Option; and (v) to interpret the
provisions and supervise the administration of the Plan.

         The Board or the Committee shall also have the authority to grant
Options in its discretion to the holder of an outstanding Option, in addition
to or in exchange for the surrender and cancellation of the outstanding Option,
which additional or new Option may have a purchase price lower than provided in
the outstanding Option and containing such other terms and conditions as the
Board or the Committee may prescribe in accordance with the provisions of the
Plan.

         All decisions and selections made by the Board or the Committee
pursuant to the provisions of the Plan shall be made by a majority of its
members except that no member of the Board or Committee shall vote on, or be
counted for quorum purposes, with respect to any proposed action of the Board
or Committee relating to any Option to be granted to that member. Any decision
reduced to writing and signed by a majority of the members who are authorized
to make such decision shall be fully effective as if it had been made by a
majority at a meeting duly held.

         Each member of the Board or Committee shall be indemnified and held
harmless by the Company against any cost or expense (including counsel fees)
reasonably incurred by him or liability (including any sum paid in settlement
of a claim with the approval of the Company) arising out of any act or omission
to act in connection with the Plan unless arising out of such member's own
fraud or bad faith, to the extent permitted by applicable law. Such
indemnification shall be in addition to any rights of indemnification the
member may have as director or otherwise under the by-laws of the Company, any
agreement, vote of stockholders or disinterested directors, or otherwise.

         3. Designation of Participants. The persons eligible for participation
in the Plan as recipients of Options shall include only directors of the
Company and employees and non-employee

                                      -2-

<PAGE>

consultants and advisors of the Company or any of its subsidiaries; provided
that only employees of the Company or of any subsidiary of the Company shall be
eligible to be recipients of ISOs; and provided further that eligible
consultants and advisors shall be only those who render bona fide services to
the Company or any subsidiary, which services may not be in connection with the
offer or sale of securities in a capital-raising transaction.

         4. Stock Reserved for Plan. Subject to adjustment as provided in
paragraph 6 hereof, a total of 700,000 shares of the Common Stock, $.001 par
value, of the Company ("Stock") shall be subject to the Plan. The shares
subject to the Plan shall consist of unissued shares, and such number of shares
shall be, and hereby is, reserved for sale for such purpose. Any of such shares
which may remain unsold and which are not subject to outstanding Options at the
termination of the Plan shall cease to be reserved for the purpose of the Plan,
but until termination of the Plan the Company shall at all times reserve a
sufficient number of shares to meet the requirements of the Plan. Should any
Option for any reason expire or be canceled prior to its exercise or
relinquishment in full, the shares theretofore subject to such Option may again
be subjected to an Option under the Plan.

         5. Option Price. (a) The purchase price of each share subject to an
ISO shall not be less than 100% (or 110%, if at the time of grant the optionee
owns, directly or indirectly, more than 10% of the combined voting power of all
classes of stock of the Company or of any subsidiary of the Company) of the
Fair Market Value of such share (as defined in paragraph (b)) on the date the
ISO is granted. The purchase price of each share subject to an Option or any
portion thereof which is not designated by the Board or the Committee as an ISO
shall not be less than the greater of 75% of the Fair Market Value of such
share on the date the Option is granted or the par value of the Company's
Stock.

                                      -3-

<PAGE>

         (b) The determination of the Fair Market Value of a share shall be
made by the Board of Directors using such method as it determines to be
reasonable in the circumstances unless the shares of Common Stock are listed or
admitted for trading on a national securities exchange or on the National
Association of Securities Dealers Automated Quotation System ("NASDAQ") or, if
not so listed or admitted, selling prices are quoted by the National Quotation
Bureau, Inc. If listed or admitted, the Fair Market Value of the share shall be
the closing sale price on:

         A. The date of grant on:

                   (i) the national securities exchange, if listed or admitted
              on such exchange; or

                   (ii) if not so listed or admitted, on NASDAQ, if listed or
              admitted on NASDAQ; or

         B. If no sales have been effected on such date, the average of the
         closing sale prices on the most recent three trading days preceding
         the date of grant on the national securities exchange on which it is
         listed or admitted or on NASDAQ if not listed or admitted on an
         exchange or, if no such sales were effected on any of such markets
         during such three trading days, the Fair Market Value shall be the
         mean between the high bid and low asked prices on the exchange or
         NASDAQ on the date of grant, as the case may be. C. If the shares are
         traded in the over-the-counter market and not listed or admitted on
         NASDAQ, the Fair Market Value of a share shall be the mean between the
         high bid and low asked prices as quoted for the date of grant by the
         National Quotation Bureau in its "pink sheets" or equivalent record or
         publication or, if no bid

                                      -4-

<PAGE>

         prices are quoted on such date, the next preceding date to the date of
         grant for which a bid price is quoted.

         (c) The option price shall be payable upon the exercise of the Option
in cash, by check, or, at the option of the Board or the Committee, shares of
the Company's stock (valued at their Fair Market Value) or other form
satisfactory to the Board or the Committee.

         (d) The proceeds of the sale of the Stock subject to an Option are to
be added to the general funds of the Company and used for its corporate
purposes.

         6. Adjustments. (a) If the Company is reorganized, or merged or
consolidated with another corporation while unexercised Options remain
outstanding under the Plan, there shall be substituted for the shares subject
to the unexercised portions of such outstanding Options an appropriate number
of shares of each class of stock or other securities of the reorganized, or
merged or consolidated corporation which were distributed to the stockholders
of the Company in respect of such shares and there shall be substituted for the
unexercised Options an appropriate number of Options to purchase a like number
and type of shares of the reorganized, or merged or consolidated corporation;
provided, however, that all such Options may be exercised in full by the
optionees as of the effective date of any such reorganization, merger or
consolidation of the Company without regard to the installment exercise
provisions of the Option, by the optionees' giving notice in writing to the
Company of their intention to so exercise.

         (b) If the Company is liquidated or dissolved while unexercised
Options remain outstanding under the Plan, then all such outstanding Options
may be exercised in full by the optionees as of the effective date of any such
liquidation or dissolution of the Company without

                                      -5-

<PAGE>

regard to the installment exercise provisions of the Option, by the optionees'
giving notice in writing to the Company of their intention to so exercise.

         (c) If the outstanding shares of stock shall at any time be changed or
exchanged by declaration of a stock dividend, stock split, combination or
exchange of shares, recapitalization, extraordinary dividend payable in stock
of a corporation other than the Company, or otherwise in cash, or any like
event by or of the Company, and as often as the same shall occur, then the
number, class and kind of shares subject to this Plan and subject to any
outstanding Options theretofore granted, and the option prices, shall be
appropriately and equitably adjusted so as to maintain the proportionate number
of shares without changing the aggregate option price; provided, however, that
no adjustment shall be made by reason of the distribution of subscription
rights on outstanding stock.

         7. Term and Exercise of Options. (a) The Option Agreement evidencing
the option shall set forth the terms of the Option, including the period during
which it must be exercised, except that no Option may be exercisable after the
expiration of 10 years from the date of grant or, if granted to a person who
owns more than 10% of the voting stock of the Company at the time of grant,
after the expiration of five years from the date of grant.

         (b) Options granted under the Plan shall not be transferable by
optionees other than by will or the laws of descent and distribution, and
during an optionee's lifetime shall be exercisable only by that optionee.

         (c) Options granted to the Company's employees or directors may not be
exercised after the termination of the term of employment of the employee,
except as provided in the relevant Option Agreement or otherwise provided
by the Board or the Committee, but not beyond the period during which the 
Option by its terms would otherwise have been exercisable. In the event of 
termination of employment as a result of

                                      -6-

<PAGE>

death or disability to the extent the Option is still in force and unexpired,
it may be exercised in whole or in part without regard to the exercise
provisions of the Option within a period designated in the Option Agreement but
not less than 60 days from the date of termination. An Option held by a
consultant or advisor may by its terms permit its exercise beyond the date of
the consultancy period, but not beyond the term of an option. An Option held by
a non-employee consultant or advisor which is still in force and unexpired on
the date of such person's death may be exercised by such person's legal
representative in whole or in part without regard to the installment exercise
provisions of the Option, within a period designated in the Option Agreement,
but not less than 60 days from the date of death.

         (d) The holders of Options shall not be or have any of the rights or
privileges of stockholders of the Company in respect of any shares purchasable
upon the exercise of any part of an Option unless and until, following
exercise, certificates representing such shares shall have been issued by the
Company to such holders.

         (e) Any form of Option Agreement authorized by the Plan may contain
such other provisions as the Board or the Committee may, from time to time,
deem advisable. Without limiting the foregoing, the Board or the Committee may,
with the consent of the optionee, from time to time cancel all or any portion
of any Option then subject to exercise, and the Company's obligation in respect
of such Option may be discharged by (i) payment to the optionee of an amount in
cash equal to the excess, if any, of the Fair Market Value of the shares at the
date of such cancellation subject to the portion of the Option so canceled over
the aggregate price of such shares, (ii) the issuance or transfer to the
optionee of shares of Stock with a Fair Market Value at the date of such
transfer equal

                                      -7-

<PAGE>

to any such excess, or (iii) a combination of cash and shares with a combined
value equal to any such excess, all as determined by the Board or the Committee
in its sole discretion.

         (f) Options shall be exercised by the optionee by giving written
notice to the Company, which exercise shall be effective upon receipt of such
notice by the Secretary of the Company at its principal office. The notice
shall specify the number of shares with respect to which the Option is being
exercised.

         8. Maximum ISO Award. The aggregate Fair Market Value of Stock
(determined as of the date of the grant of options) with respect to which ISOs
are exercisable for the first time by any optionee during any calendar year
shall not exceed the limitation provided under Section 422 of the Code or any
successor provision thereto.

         9. Purchase for Investment. Unless shares of Stock covered by the plan
have been registered under the Securities Act of 1933, as amended (the "Act"),
or the Company has determined that such registration is unnecessary, each
person exercising an Option under the Plan may be required by the Company to
give a representation in writing that such person is acquiring such shares for
his or her own account, for investment and not with a view to, or for sale in
connection with, the distribution of any part thereof. The Company reserves the
right to appropriately legend certificates evidencing the shares issuable upon
exercise that the shares may not be sold or transferred until they are
registered under the Act or transferred in a transaction exempt from
registration thereunder and to place stop transfer orders on its records as
to such shares.

         10. Termination of Plan. The Plan shall be effective as of August 31,
1993 and shall terminate on a date 10 years thereafter.

                                      -8-

<PAGE>

         11. Amendments or Termination. The Board may amend, alter, or
discontinue the Plan, except that no amendment or alteration shall be made
which would impair the rights of the holder of any Option theretofore granted
without his consent, and except that no amendment or alteration shall be made
which, without the approval of the stockholders of the Company, would:

         (a) Increase the total number of shares reserved for the purposes of
the Plan, except as is provided in Section 6, or decrease the option price
provided in Section 5, or change the class of persons eligible to participate
in the Plan as provided in Section 3; or

         (b) Extend the option period provided for in Section 7.

         12. Government Regulations. The plan, and the granting and exercise of
Options hereunder, and the obligation of the Company to sell and deliver shares
or cash under such Options, shall be subject to all applicable laws, rules, and
regulations, including the registration of the shares under to the Securities
Act of 1933, and to such approvals by any governmental agencies or national
securities exchanges as may be required.

         13. Governing Law. This Plan shall be deemed made in the State of New
York and shall be governed by and construed and enforced in accordance with the
laws of such State applicable to contracts made and to be performed in such
State, without giving effect to the principles of conflict of laws.

                                      -9-



<PAGE>

[ ]  PLEASE MARK VOTES               PROXY
     AS IN THIS EXAMPLE           HEALTHRITE INC.

               THIS PROXY IS SOLICITED BY THE BOARD OF DIRECTORS

         The undersigned hereby appoints Warren H. Haber and John L. Teeger
with full power of substitution, as attorneys for and in the name, place and
stead of the undersigned, to vote all the shares of the common stock of
HEALTHRITE INC., owned or entitled to be voted by the undersigned as of 
the record date, at the Annual Meeting of Stockholders of said Company
scheduled to be held at the offices of the Company, 11445 Cronhill Drive,
Owings Mills, Maryland, on Wednesday, December 17, 1997 at 10:00 A.M. (Eastern
Time) or at any adjournment or adjournments of said meeting, on the following
proposals as indicated.

1.       ELECTION OF SEVEN DIRECTORS.

                  [ ] FOR all nominees (except as              [ ] WITHHOLD
                      marked to the contrary below)

Warren H. Haber, John L. Teeger, Howard M. Bezoza, Milton Datsopoulos, John C.
Horvitz, John A. McConville and Sidney N. Towle, Jr.

INSTRUCTION: To withhold authority to vote for any individual nominee, write
that nominee's name in the space provided below.

2.       PROPOSAL TO AMEND STOCK OPTION PLAN [ ] FOR  [ ] AGAINST  [ ]ABSTAIN

3.       To transact such other business as may properly come before the
         meeting or any adjournment thereof. 

         This proxy if properly executed and returned will be voted in 
         accordance with the directions specified hereof. If no directions 
         are specified, this proxy will be voted FOR the election of the 
         Directors named above or their substitutes as designated by the 
         Board of Directors and the proposal to amend the Stock Option Plan.

         Sign, date and mail on postage paid envelope provided
        
                      PLEASE ACT PROMPTLY 
              SIGN, DATE & MAIL YOUR PROXY CARD TODAY  






- ------------------------- ---------------------------------- Date --------1997
Signature of stockholder    Signature of Co-holder (if any)    

         Please sign exactly as your name appears hereon and date. Joint
         owners should each sign. Trustees and fiduciaries should indicate the
         capacity in which they are signing.




<PAGE>


(Continued from other side)

Please be sure to sign and date this Proxy in the box below.

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Stockholder sign above  ---  Co-holder (if any) sign above


Sign, date and mail in postage paid envelope provided.




HEALTHRITE INC.

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                              PLEASE ACT PROMPTLY
                    SIGN, DATE & MAIL YOUR PROXY CARD TODAY
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