HEALTHRITE INC
DEF 14A, 2000-03-06
FOOD STORES
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                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
                            SCHEDULE 14A INFORMATION

           Proxy Statement Pursuant to Section 14(a) of the Securities
                      Exchange Act of 1934 (Amendment No. )

Filed by the Registrant                      [X]
Filed by a Party other than the Registrant             [_]

Check the appropriate box:

[_]  Preliminary Proxy Statement

[X]  Definitive Proxy Statement

[_]  Definitive Additional Materials

[_]  Soliciting Material Pursuant to Rule 14a-11(c) or Rule 14a-12

                               HealthRite, Inc.
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified In Its Charter)


- --------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if Other Than the Registrant)


Payment of Filing Fee (Check the appropriate box):

[X]  No fee required.

[_] Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.


1)   Title of each class of securities to which transaction applies:

<PAGE>

- --------------------------------------------------------------------------------
2)   Aggregate number of securities to which transaction applies:


- --------------------------------------------------------------------------------
3)   Per unit price or other underlying value of transaction  computed  pursuant
     to Exchange  Act Rule 0-11:


- --------------------------------------------------------------------------------
4)   Proposed maximum aggregate value of transaction:


- --------------------------------------------------------------------------------
5)   Total fee paid:


- --------------------------------------------------------------------------------

[_]  Fee paid previously with preliminary materials:

[_]  Check box if any part of the fee is offset as provided by Exchange Act Rule
     0-11(a)(2)  and identify the filing for which the  offsetting  fee was paid
     previously.  Identify the previous filing by registration statement number,
     or the form or schedule and the date of its filing.

1)   Amount previously paid:____________________________________________________

2)   Form, Schedule or Registration Statement No.:______________________________

3)   Filing Party:______________________________________________________________

4)   Date Filed:________________________________________________________________

<PAGE>

                                 HEALTHRITE INC.
                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                                  MAY 5, 2000

To the Stockholders:

     The Annual Meeting of stockholders of HealthRite Inc., a Delaware
corporation (the "Company"), will be held at The Army-Navy Club at Farragut
Square, 901 17th Street, N.W., Washington, D.C., 20006-2503, in the Iwo Jima
Room on Friday, May 5, 2000, at 1:00 P.M., Eastern Time, for the following
purposes:

     (1)  To elect five Directors of the Company, each of whom is to hold office
          until the next Annual Meeting of Stockholders and until the due
          election and qualification of his successor.

     (2)  To approve the appointment of Richard A. Eisner & Company as the
          Company's independent auditors for the fiscal year ending December 31,
          2000.

     (3)  To transact such other business as may properly come before the
          meeting or any adjournment thereof.

     Only stockholders of record at the close of business on March 7, 2000 will
be entitled to notice of, and to vote at, the meeting or any adjournments
thereof.

     If you cannot personally attend the meeting, it is requested that you
promptly fill in, sign, and return the proxy submitted to you herewith.

                                         By Order of the Board of Directors,

Dated: April 1, 2000


<PAGE>

                                HEALTHRITE, INC.

                            _______________________

                                 PROXY STATEMENT

     This proxy statement is being furnished in connection with the solicitation
of proxies by the Board of Directors of HealthRite Inc., a Delaware corporation
(the "Company" or "HealthRite"), to be voted at the Annual Meeting of
Stockholders (the "Meeting") scheduled to be held at The Army-Navy Club at
Farragut Square, 901 17th Street, N.W., Washington, D.C., 20006-2503, 2nd Floor,
Iwo Jima Room on Friday, May 5, 2000, at 1:00 P.M., Eastern Time, and at any
adjournments thereof.

     Only stockholders of record as of the close of business on March 7, 2000*
are entitled to notice of and to vote at the Meeting or any adjournment thereof.
On that date, the Company had outstanding 5,524,531 shares of Common Stock, par
value $.01 per share (the "Common Stock") and 552,757 shares of Series "B"
Preferred Convertible Stock (the "Preferred Stock"). Each share of Common Stock
is entitled to one vote, and each share of Series "B" Preferred Stock is
entitled to 4 votes. Total voting power equals to 7,735,559 votes eligible at
the Annual Meeting.

     Each form of proxy which is properly executed and returned to the Company
will be voted in accordance with the directions specified thereon, or, if no
directions are specified, will be voted (i) for the election as Directors of the
persons named herein under the caption "Election of Directors," and (ii) for the
approval of the appointment of Richard A. Eisner & Co. as the Company's
independent auditors for the fiscal year ending December 31, 2000. Any
stockholder giving a proxy may revoke it at any time before it is exercised.
Such revocation may be effected by voting in person or by proxy at the Meeting,
by returning to the Company prior to the Meeting a proxy bearing a later date,
or by otherwise notifying the Secretary of the Company in writing prior to the
Meeting.

     The Company's executive offices are at 11445 Cronhill Drive, Owings Mills,
Maryland 21117 and its telephone number is (410) 581-8042. This proxy statement
and the accompanying proxy are first being distributed to the stockholders of
the Company on or about April 3, 2000.

                             PRINCIPAL STOCKHOLDERS

     The following table sets forth as of March 7, 2000, information concerning
the ownership of Common Stock and Preferred Stock by persons which, to the
Company's knowledge, own beneficially more than 5% of the outstanding shares of
Common Stock or Preferred Stock.

                                                Common Stock          % of
Name and Address                              Beneficially Owned    Outstanding
- ----------------                              ------------------    -----------
Bradley T. MacDonald ......................       719,882(1)           13.00%
    11445 Cronhill Drive
    Owings Mills, MD 21117
Warren H. Haber ...........................       644,000              11.66%
    c/o Founder's Management
    New York City, NY 10021
John L. Teeger ............................       440,625               7.98%
    96 Ivy Way
    Port Washington, NY  11050
Pure World, Inc. ..........................       315,700(2)(3)         5.71%
    211 Pennbrook Road
    Far Hills, NJ 07931

Pure World, Inc. acquired the 315,700 shares listed above in the Offering.

* Record Date


<PAGE>

                                         Series "B" Voting
                                    Preferred Convertible Stock       % of
Name and Address                         Beneficially Owned        Outstanding
- ----------------                    ---------------------------    -----------
"DS" Capital Investors...........            552,757(4)                100%
    150 Broadway
    New York, NY  10038

- ------------

(1)  Includes 215,000 shares which may be acquired by exercise of options
     exercisable within 60 days of the date hereof.

(2)  On July 28, 1998, HealthRite, Inc. closed a Private Placement Offering of
     880,000 shares of its common stock (the "Offering"). The Company retains
     the voting rights of all of the shares sold in the Offering, including the
     315,000 shares owned by Pure World, Inc., until July 28, 2000.

(3)  Mr. John W. Galuchie, Jr., a former member of the Board of Directors is the
     Executive Vice-President of Pure World, Inc.

(4)  On January 19, 2000, HealthRite, Inc. closed a Private Placement Offering
     of 552,757 shares of Series "B" Voting Preferred Convertible Stock.

                              ELECTION OF DIRECTORS

     The Board of Directors recommends the election of the five nominees for
Director listed below. The Directors to be elected are to hold office until the
next Annual Meeting of Stockholders and until their respective successors are
elected and shall have qualified. If for any reason any of said nominees shall
become unavailable for election, proxies will be voted for a substitute nominee
designed by the Board, but the Board has no reason to believe that this will
occur. Directors of the Company are elected by a plurality of the votes cast at
a meeting of Stockholders.

INFORMATION CONCERNING NOMINEES

     The name and age of each nominee and the year he became a Director of the
Company, according to information furnished by each, is as follows:

                                                                     FIRST
                                                                    BECAME A
NAME                                                      AGE       DIRECTOR
- ----                                                      ---       --------
Bradley T. MacDonald*.................................     52         1996
Donald F. Reilly*.....................................     51         1998
Michael C. MacDonald*.................................     45         1999
Scott Zion............................................     48         1999
Kristina DeSantis.....................................     30         2000

- ---------------
* Member of the Executive Committee.

     Bradley T. MacDonald became Chairman of the Board and Chief Executive
Officer of HealthRite on January 23, 1998. Prior to joining the Company, he was
appointed as Program Director of the U.S. Olympic Coin Program of the Atlanta
Centennial Olympic Games. Mr. MacDonald previously was employed by the Company
as its President from March 1996 to July 1997. From 1991 through 1994, Colonel
MacDonald was Deputy Director and Chief Financial Officer of the Retail, Food
and Hospitality and Recreation Business for the United States Marine Corps.
Prior thereto, Mr. MacDonald served as Chief Operating Officer of the Bonneau
Sunglass Company and President of Pennsylvania Optical Co. He was also an
Owner/Officer/Director of Pangburn Candy Co., and Chief Financial Officer of
Begley Drug Stores.

     Reverend Donald Francis Reilly, O.S.A., holds a Doctorate in Ministry
(Counseling) from New York Theological Seminary, an M.A. from Washington
Theological Union, as well as a B.A. from Villanova University. Reverend Don
Reilly was ordained a priest in 1974. His assignments included Associate Pastor,
pastor at St. Denis, Havertown, Pennsylvania, professor at Villanova University,
Personnel Director of the Augustinian Province of St. Thomas of Villanova,
Provincial Councilor, and Founder of SILOAM Ministries where he ministers and
counsels

                                       2

<PAGE>

HIV/AIDS patients and caregivers. He is currently on the Board of
Directors of Villanova University, is President of the Board of "Bird Nest" in
Philadelphia, Pennsylvania and is a Board Member of Prayer Power.

     Michael C. MacDonald is Senior Vice President for the Xerox Corporation and
President of North American Dealers and Technical Operations. He has been
extensively involved in the development of their "Teleweb" operations. Mr.
MacDonald's former positions at Xerox Corporation include executive positions
and other positions in the sales and marketing areas. He recently attended
Harvard University's "Executive Management Program". He is currently on the
Board of Trustees of Rutgers University. Mr. MacDonald is the brother of Bradley
T. MacDonald, the CEO of the Company.

     Scott Zion received a Bachelor of Arts Degree from Denison University,
Granville, Ohio. Mr. Zion was formerly employed at Akorn, Inc., an
ophthalmologic distribution company, as Senior Vice President and General
Manager. He also was employed at Pilkington Barnes Hind, in Sunnyvale,
California as Senior Vice President-North American Sales and Senior Vice
President U.S. Sales and Marketing. Prior to that, he was the Sales Director for
Mead Johnson/Bristol Myers Squibb for over 20 years. Mr. Zion, an expert in
nutritional products, was also a Mead Johnson Regional Director for the Pacific
and Southwestern regions of the United States, a District Sales Manager in
Chicago and a Sales Representative, successfully generating sales and profits
from pharmaceutical and nutritional products.

     Kristina DeSantis is an Executive who manages the recruitment processes at
Linklaters & Alliance. She also worked at Goldman, Sachs & Co., Asset Management
Division. Formerly employed at Brown Brothers Harriman & Co. as an
Administrative Manager where she aided the work of six Research Analysts,
researched potential investor companies by processing analytical data,
coordinated and assisted in presentations. She also worked at Livecchi Eye
Associates as an Independent Marketing Manager. She is a former varsity athlete
and distinguished graduate of Dominican College with extensive knowledge of
nutritional supplements.

MEETINGS AND COMMITTEES

     During the fiscal year ended December 31, 1999 ("Fiscal 1999"), the Board
of Directors held seven meetings, including those in which matters were adopted
by unanimous written consent. The Board has an Audit Committee, an Executive
Committee, a Compensation Committee and a Valuation Committee.

     The Audit Committee of the Board of Directors consists of Rev. Donald
Reilly, O.S.A. and Ms. Beverly Valore. It held two meetings during fiscal year
1999. The duties and responsibilities of the Audit Committee include, among
other things, review of the Company's financial statements, consideration of the
nature and scope of the work to be performed by the Company's independent
auditors, discussion of the results of such work, the receipt from such auditors
of their letters to management which evaluate (as part of their annual audit of
the Company's financial statements) the internal accounting control systems of
the Company and meeting with representatives of management to discuss particular
areas of the Company's operations.

     Messrs. Michael MacDonald, Rev. Donald F. Reilly and Bradley MacDonald are
members of the Executive Committee. The Committee meets periodically during the
year to develop and review strategic operational and management policies for the
Company. The Committee held three meetings during fiscal year 1999.

     The Compensation Committee of the Board of Directors held five meetings
during fiscal year 1999. The members are Mr. Michael MacDonald and Ms. Beverly
Valore. No decisions on Mr. Bradley T. MacDonald's salary compensation have been
considered by the current Committee.

     The members of the Valuation Committee were Messrs. David Green, Ronald
Hauge and Randall Rueb. The Committee held one meeting during fiscal year 1999.

                                       3

<PAGE>

      COMPLIANCE WITH SECTION 16(a) OF THE SECURITIES EXCHANGE ACT OF 1934

     Section 16(a) of the Securities Exchange Act of 1934 (the "Exchange Act")
and the rules of the Securities and Exchange Commission (the "Commission")
thereunder require the Company's Directors and officers, and any person who owns
more than ten percent of the Company's Common Stock (collectively, "Reporting
Persons"), to file reports of their ownership and changes in ownership of Common
Stock with the Commission. Reporting Persons are also required to furnish the
Company with copies of all Section 16(a) reports they file.

     Based solely upon a review of copies of such reports furnished to the
Company, and written representations that certain reports were not required, the
Company believes that all of its Reporting Persons filed on a timely basis all
reports required by Section 16(a) of the Exchange Act during or with respect to
the year ended December 31, 1999.

                     BOARD REPORT ON EXECUTIVE COMPENSATION

     The compensation of the company's executive officers has been determined by
agreements negotiated prior to their employment. The Compensation and Stock
Options committee (the "Committee") is authorized to review and make
recommendation to the Board as to the compensation in cash or other forms for
its executive officers. Its compensation policy will be to provide for base
salaries which are comparable to the compensation paid to executive officers of
equivalent competency and responsibilities by companies of comparable size and
capitalization both in and out of the nutraceutical industry. The Committee also
intends to provide for the payment of cash bonuses to executive officers and
stock options, as an incentive to remain with the Company and enhance
shareholder value. It is also intended to be used when the Company attains
favorable operating results.

     The Committee believes that the Company's stock option program, as it has
been in the past, should be used as a means to conserve cash in rewarding
executive and key employees for good or exceptional performance; the performance
of increased responsibilities, improved performance independent of operating
results, loyalty and seniority.

     In the year ending December 31, 1998, the Committee did not make any
recommendations to the Board with regard to the compensation of the Chief
Executive Officer since all compensation received by the Chief Executive Officer
is currently set forth in an Employment Agreement entered into by the Chief
Executive Officer in 1998. (See "Employment Agreements" on page 5). The
Compensation and Stock Option Committee have two members, Mr. Michael C.
MacDonald and Ms. Beverly Valore, Esq.

                             DIRECTORS' COMPENSATION

     The Company is authorized to pay a fee of $300 for each meeting attended by
its Directors who are not executive officers. It reimburses those who are not
employees of the Company for their expenses incurred in attending meetings.
Independent Directors claimed $2,500.00 in Director's fees and /or expenses in
1999. See "Executive Compensation - Stock Options" for stock options granted
under the 1993 Plan to the Directors.

                                       4
<PAGE>

                             EXECUTIVE COMPENSATION

SUMMARY COMPENSATION TABLE

     The following table sets forth information as to the compensation of the
Chief Executive Officer of the Company and each other executive officer who
received compensation in excess of $100,000 for 1999, 1998 or 1997.

<TABLE>
<CAPTION>
                                                  Annual Compensation
                                               ---------------------------
                                                                              Value of Common                     Other
                                                       Salary(1)    Bonus     Stock Issued In       Option        Annual
Name                                           Year       ($)        ($)        Lieu of Cash        Awards     Compensation
- ----                                           ----    ---------    -----     ----------------      ------     ------------
<S>                                            <C>     <C>           <C>          <C>               <C>             <C>
Bradley T. MacDonald........................   1999    $125,000      (0)          $25,000(1)              0          0
Chairman of the Board & CEO.................   1998    $100,000      (0)          $50,000(1)(2)     100,000          0
                                               1997    $100,000      (0)                0                            0

Mr. Martin Olssen...........................   1998                  (0)                                             0
Vice President and General Manager..........   1999    $ 74,000                                                     (3)
Montana Naturals International, Inc.

Reed Vordenberg.............................   1999    $ 56,250      (0)          $23,000(1)             0          0
President of Sales & Marketing, Director....   1998    $ 70,000      (0)          $50,000(1)       100,000          0

Charles Walgreen............................   1999    $ 12,500(0)   (0)                                 0          0
Vice President for Business Development.....   1998    $ 55,000      (0)          $50,000(1)                        0
Director (January & February 1999)
</TABLE>

- ---------

(1)  Compensation Committee and Board approved payment in stock in lieu of cash
     at average 30-day stock price at fiscal year end 1998 and in June of 1999.

(2)  Mr. MacDonald's 1998 and 1997 annual compensation is authorized at
     $150,000. Due to cash flow problems, the Board paid his compensation in
     1998 at $100,000 cash and 25,000 shares of stock issued in lieu of cash,
     and in 1999 at $125,000 in cash with 33,000 shares of stock issued in lieu
     of cash.

(3)  In 1999, Mr. Martin Olssen was Vice President General Manager of Montana
     Naturals at the hourly contract rate of $62.00. As part of settlement with
     U.S. Bank, the agreement called for Mr. Olssen to work for U.S. Bank's
     subsidiary, FSM, Inc., until the liquidation is complete. Combined
     compensation of Montana Naturals and FSM, Inc. would be approximately
     $100,000 in 1999.

EMPLOYMENT AGREEMENTS

     In April, 1998, the Company entered into employment agreements with Messrs.
MacDonald and Vordenberg. The agreements provide for Mr. MacDonald to receive a
salary of $150,000 per annum during the two-year term with a two-year renewal,
effective January 1, 2000. Mr. Vordenberg's agreement provides for a $75,000 per
annum salary with a $50,000 deferred compensation to be paid in stock or cash at
the Company's option based on achieving the forecast. Mr. Vordenberg was paid
his deferred compensation in 1999 in stock. Mr. MacDonald agreed to be paid
$25,000 in stock, to preserve cash flow, in June of 1999 as part of his 1999
compensation. Mr. MacDonald has agreed to a one-year noncompete agreement and
Mr. Vordenberg left the Company as an employee in August of 1999. Mr.
MacDonald's employment agreement was extended for a two-year period on January
1, 2000.

STOCK OPTIONS

     The Company's 1993 Employee Stock Option Plan (the "Plan"), as amended in
July 1995 and again in December 1997, authorizes the issuance of options for
700,000 shares of Common Stock. The Plan authorizes the Board of Directors or a
Stock Option Committee appointed by the Board to grant incentive stock options
and non-incentive stock options to officers, key employees, directors, and
independent consultants, with directors who are not employees and consultants
eligible only to receive non-incentive stock options.

                                       5

<PAGE>

     * The following tables set forth pertinent information as of December 31,
1999 with respect to options granted under the Plan since the inception of the
Plan to the persons set forth under the Summary Compensation Table, all current
executive officers as a group, all current Directors who are not executive
officers as a group and all employees of the Company. In addition, a chart
listing all option holders, grants made in FY 99, and a list of aggregated
options and the value of these options, is provided.

                                                    ALL CURRENT   ALL CURRENT
                                                     EXECUTIVE    NON-EMPLOYEE
                                       BRADLEY T.    OFFICERS      DIRECTORS
                                       MACDONALD    AS A GROUP    AS  A GROUP
                                       ---------    -----------   -------------
Options granted......................   215,000       331,000        120,000
Average exercise price...............    $1.45         $1.40          $1.15
Options exercised....................      --            --             --
Average exercise  price..............      --            --             --
Shares sold..........................      --            --             --
Options unexercised as of 11/15/98...   215,000       331,000        120,000



<TABLE>
<CAPTION>
                                                           APPROXIMATE 5 YR
                                      FY 99  GRANTS @     POTENTIAL REALIZABL     AGGREGATED        VALUE OF
                                    PRICE & EXPIRATION    VALUE AT 10% ANNUAL      OPTIONS           OPTIONS
LIST OF OPTION HOLDERS                  MONTH/YEAR        STOCK APPRECIATION     THROUGH 1999     AS OF 12/31/99
- ----------------------              -------------------   -------------------    ------------     --------------
<S>                                 <C>                       <C>                  <C>                  <C>
Bradley T. MacDonald.............   15,000 @ $.75  7/03       $  750.00            215,000               0
Rev. Donald Reilly...............   10,000 @ $.75  7/03       $  500.00             30,000               0
Michael C. MacDonald.............   10,000 @ $.75  7/03       $  500.00             30,000               0
Scott Zion.......................   30,000 @ $.75  7/03       $1,500.00             30,000               0
Beverly Valore...................   10,000 @ $.75  7/03       $  500.00             30,000               0
Reed Vordenberg..................   15,000 @ $.75  7/03       $  750.00            115,000               0
Paul Warren......................    1,000 @ $.75  7/03       $   50.00              1,000               0
</TABLE>

The Board will report no changes to the Compensation Committee.

     The following table provides information as to the value of the unexercised
options held by the persons named in the Summary Compensation Table who are
optionholders as of December 31, 1999 measured in terms of the closing bid price
of the Company's Common Stock on such date:

<TABLE>
<CAPTION>

                                         NUMBER OF SHARES            VALUE OF UNEXERCISED
                                      UNDERLYING UNEXERCISED             IN THE MONEY
                                      OPTIONS AS OF 12/31/99         OPTIONS ON 12/31/99
                                     EXERCISABLE/UNEXERCISABLE     EXERCISABLE/UNEXERCISABLE
                                     -------------------------     -------------------------
<S>                                         <C>                           <C>
Bradley T. MacDonald (1)...........         215,000/0                     $ 0  /$  0
</TABLE>

- -----------
* On February 10, 2000 the closing bid price was $.53 on the NASD OTC.

(1)  Mr. MacDonald acquired no shares upon the exercise of options during 1999.

              Sample Peer Group Industry Comparison of Stock Prices

<TABLE>
<CAPTION>
                                                     February 10, 2000     February 10, 1999       $          %
      Company                                           Stock Price           Stock Price        Change     Change
      -------                                        -----------------     -----------------     ------     ------
<S>                                                            <C>              <C>              <C>         <C>
HealthRite (HLRT).................................             59               1.875           -1.285      -68.53%
Natural Alternatives International, Inc. (NAII)...         2.0312               5.50            -3.4688     -63.07%
Weider Nutrition (WNI)............................         4.3125               6.375           -2.0625     -32.35%
Pure World, Inc (PURW)............................         4.1875               6.50            -2.3125     -35.58%
Twinlab Corporation (TWLB)........................         7.6875              10.7812          -3.0937     -28.70%
Natures Sunshine Products, Inc. (NATR)............         8.9062              13.00            -4.0938     -31.50%
</TABLE>

                                       6

<PAGE>

                                                     Index Comparison
                                                     ----------------
                                                      1997      2000
                                                      ----      ----
Adams Harkness & Hill Healthy Living Index.......      100(1)    127
HealthRite.......................................      100        25

Source: Adams Harkness & Hill Healthy Living Index

     Factual material is obtained from sources believed to be reliable, but the
publisher is not responsible for any errors or omissions contained herein.

(1)  $100 dollars invested in 1997 would return $127 in 2000.

             SECURITY OWNERSHIP OF DIRECTORS AND EXECUTIVE OFFICERS

     The following table sets forth information with respect to the beneficial
ownership of shares of Common Stock as of December 31, 1999 of the Chief
Executive Officer, each Director, each nominee for Director, each current
executive officer named in the Summary Compensation Table under "Executive
Compensation" and all executive officers and Directors as a group. The number of
shares beneficially owned is determined under the rules of the Securities and
Exchange Commission and the information is not necessarily indicative of
beneficial ownership for any other person. Under such rules, "beneficial
ownership" includes shares as to which the undersigned has sole or shared voting
power or investment power and shares which the undersigned has the right to
acquire within 60 days of March 7, 2000 through the exercise of any stock option
or other right. Unless otherwise indicated, the named person has sole investment
and voting power with respect to the shares set forth in the table.

                                                      NUMBER          % OF
                                                     OF SHARES     OUTSTANDING
                                                    ------------   -----------
Bradley T. MacDonald............................      719,882(1)       13%
Reed Vordenberg.................................      167,043(2)        3%
Donald F. Reilly................................       30,000(3)      .05%
Michael C. MacDonald............................       30,000         .05%
Scott Zion......................................      230,000         4.2%
Kristina DeSantis...............................            0           0

Executive Officers and Directors as a group
  (5 persons)...................................    2,151,630        39.6%

* The address is c/o HealthRite, Inc., 11445 Cronhill Drive, Owings Mills,
Maryland 21117

(1)  Also, he purchased 140,000 shares in July 1998 from the private placement;
     it includes 215,000 shares issuable upon exercise of options, which by
     their terms are currently exercisable or become exercisable within 60 days.
     In addition, 755,700 shares, not included in this chart, sold in a Private
     Placement by the Company in July, 1998 in which Bradley T. MacDonald as
     Chairman of the Board of the Company retains the voting rights thereof for
     a period of two years as per the terms of the Offering.

(2)  Includes 100,000 shares issuable upon exercise of options, which by their
     terms are currently exercisable or become exercisable within 60 days. Also
     private placement stock.

(3)  Includes 30,000 shares issuable upon exercise of options, which by their
     terms are currently exercisable or become exercisable within 60 days.

                                       7

<PAGE>

                                  ANNUAL REPORT

     The Annual Report of the Company to the stockholders for the year ended
December 31, 1999 on Form 10K immediately follows this Proxy Statement. No part
thereof is incorporated by reference in this Proxy Statement.

     On written request, the Company will provide without charge to each record
or beneficial holder of the Common Stock as of March 7, 2000, a copy of the
Company's Annual Report on Form 10-KSB for the year ended December 31, 1999 as
filed with the Securities and Exchange Commission. Requests should be addressed
to Bradley T. MacDonald, c/o HealthRite, Inc., 11445 Cronhill Drive, Owings
Mills, Maryland 21117.

                               PROXY SOLICITATION

     The cost of soliciting proxies will be borne by the Company. In addition to
the use of the mails, proxies may be solicited, personally or by telephone or
telegraph, by officers, Directors and regular employees of the Company, who will
not be specially compensated for this purpose. The Company will also request
record holders of Common Stock who are securities brokers, custodians, nominees
and fiduciaries to forward soliciting material to the beneficial owners of such
stock, and will reimburse such brokers, custodians, nominees and fiduciaries for
their reasonable out-of-pocket expenses in forwarding soliciting material.

                         INDEPENDENT PUBLIC ACCOUNTANTS

     Richard A. Eisner & Company, L.L.P., certified public accountants, which
has audited the Company's financial statements as of December 31, 1999 and for
the year then ended, has been selected by management to audit the Company's
financial statements for the current fiscal year. A representative of that firm
is expected to be present or available by telephone at the Meeting with an
opportunity to make a statement to the stockholders if he desires to do so, and
will respond to appropriate questions.

                                  OTHER MATTERS

     The Company is unaware of any matters, above, which will be brought before
the Meeting other matters properly come before the Meeting, persons named in the
accompanying form of proxy accordance with their judgment on such matters.

     Any proposals intended to be presented at the Meeting of Stockholders to be
held in 2000 must be received by the Company for inclusion in the Company's
proxy material no later than March 2, 2000.

     It is important that your proxy be returned promptly no matter how small or
large your holding may be. Stockholders who do not expect to attend in person
are urged to execute and return the enclosed form of proxy.

April 1, 2000

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<PAGE>

                                      PROXY

                                HEALTHRITE, INC.

                THIS PROXY IS SOLICITED BY THE BOARD OF DIRECTORS

     The undersigned hereby appoints Bradley T. MacDonald with full power of
substitution, as attorneys for and in the name, place and stead of the
undersigned, to vote all the shares of the common stock of HEALTHRITE INC.,
owned or entitled to be voted by the undersigned as of the record date, at the
Annual Meeting of Stockholders of said Company scheduled to be held at The
Army-Navy Club at Farragut Square, 901 17th Street, N.W., Washington, D.C.,
20006-2503, 2nd Floor, Iwo Jima Room on Friday, May 5, 2000, at 1:00 P.M.,
Eastern Time or at any adjournment or adjournments of said meeting, on the
following proposals as indicated.

1.   ELECTION OF FIVE DIRECTORS.

     [ ] FOR All nominees (except as marked to the contrary below)  [ ] WITHHOLD

Bradley T. MacDonald, Rev. Donald F. Reilly, O.S.A., Michael C. MacDonald,
Scott Zion and Kristina DeSantis.

INSTRUCTION: To withhold authority to vote for any individual nominee,
write that nominee's name in the space provided below.

2.   To approve the appointment of Richard A. Eisner & Company as the Company's
     independent auditors for the fiscal year ending December 31, 1999.

         [   ] FOR      [   ] AGAINST      [   ] ABSTAIN

3.   To transact such other business as may properly come before the meeting or
     any adjournment thereof. (Please date and sign on reverse side).


     This proxy if properly executed and returned will be voted in accordance
with the directions specified hereof. If no directions are specified, this proxy
will be voted FOR the election of the Directors named above or their substitutes
as designated by the Board of Directors and the proposal to amend the Stock
Option Plan.

Dated:
      ------------------
                                              ---------------------------------
                                              Signature of Stockholder


                                              ---------------------------------
                                              Signature of Co-Holder (if any)

     Please sign exactly as your name appears hereon and date. Joint owners
should each sign. Trustees and fiduciaries should indicate the capacity in which
they are signing.

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