IVI PUBLISHING INC
10-Q, 1998-05-20
PREPACKAGED SOFTWARE
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                                   FORM 10 - Q
                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D. C. 20549
(Mark one)

( X )    QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
         SECURITIES EXCHANGE ACT OF 1934

         For the quarterly period ended: March 31, 1998

                                       OR

(   )    TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
         SECURITIES EXCHANGE ACT OF 1934

         For the transition period from  ________________

Commission file Number:  000-22212

                              IVI PUBLISHING, INC.
                               ------------------
                          (Exact Name of Registrant as
                            specified in its charter)

         Minnesota                                          41-1686038
(State or other jurisdiction of                (IRS Employer Identification No.)
 incorporation or organization)

                          808 Howell Street, Suite 400
                            Seattle, Washington 98101
                    (Address of principal executive offices)
                                   (Zip Code)

                                  206-583-0100
              (Registrant's telephone number, including area code)

                         7500 Flying Cloud Drive, #500
                         Eden Prairie, Minnesota 55344
                                (Former Address)

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the  preceding 12 months (or for such  shorter  period that the  registrant  was
required  to file  such  reports),  and  (2) has  been  subject  to such  filing
requirements for the past 90 days.
                           Yes  X           No

                      APPLICABLE ONLY TO CORPORATE ISSUERS:

Indicate the number of shares  outstanding  of each of the  issuer's  classes of
common stock, as of the latest practicable date.

 Class                                      Outstanding as of May 15, 1998
 -----------------------------------        ------------------------------
 Common Stock                               10,139,710 shares
 Par Value $.01 Per Share



<PAGE>
                         PART I - FINANCIAL INFORMATION

ITEM 1.  FINANCIAL STATEMENTS

                              IVI Publishing, Inc.
                                 Balance Sheets
                                    Unaudited
                      (In Thousands, Except Per Share Data)

<TABLE>
<CAPTION>

                                               Dec. 31, 1997   Mar. 31, 1998
<S>                                               <C>            <C>
ASSETS

Current assets:
     Cash and cash equivalents                    $  2,488       $    571
     Accounts receivable, net of allowances
        for returns and doubtful accounts of
       $1,011 in 1997 and $991 in 1998                 337             65
     Inventories                                       150             46
     Other current assets                              332            263
                                                  --------       --------
Total current assets                                 3,307            945

Furniture and equipment:
     Computers and software                          2,856          2,874
     Office equipment                                1,403          1,403
                                                  --------       --------
                                                     4,259          4,277
     Accumulated depreciation                       (2,989)        (3,184)
                                                  --------       --------
                                                     1,270          1,093

Total assets                                      $  4,577       $  2,038
                                                  ========       ========

LIABILITIES AND SHAREHOLDERS' EQUITY

Current liabilities:
     Accounts payable                             $  1,919       $  1,725
     Other accrued expenses                          2,640          2,464
                                                  --------       --------
Total current liabilities                            4,559          4,189

Shareholders' equity:
     Common stock, $.01 par value:
         Issued and outstanding shares -
             10,106 and 10,125 at 1997
             and 1998, respectively                    101            101
     Additional paid-in capital                     78,493         78,577
     Accumulated deficit                           (78,576)       (80,829)
                                                  --------       --------
Total shareholders' equity (deficit)                    18         (2,151)
                                                  --------       --------

Total liabilities and shareholders' equity        $  4,577       $  2,038
                                                  ========       ========

</TABLE>


<PAGE>

                              IVI Publishing, Inc.
                            Statements of Operations
                                    Unaudited
                      (In thousands, except per share data)
<TABLE>
<CAPTION>

                                         Three Months Ended
                                              March 31
                                        1997           1998
                                      --------       --------
<S>                                   <C>            <C>
Revenue                               $  1,719       $    330
Cost of revenue                            770            688
                                      --------       --------
Gross margin                               949           (358)
Operating expenses:
     Product development                 1,311            728
     Sales and marketing                   394            436
     General and administrative            766            743
                                      --------       --------
        Total operating expenses         2,471          1,907
Loss from operations                    (1,522)        (2,265)
Interest (expense) income                  (59)            12
                                      --------       --------
Net loss                                (1,581)        (2,253)
Preferred stock dividends                  (30)
Preferred stock accretion                  (13)
                                      --------       --------
Net loss applicable to
     common shareholders              ($ 1,624)      ($ 2,253)
                                      ========       ========

Net loss per common share --
     basic and diluted                ($  0.21)      ($  0.22)
                                      ========       ========

Weighted average number of
     common shares outstanding           7,653         10,150
                                      ========       ========
</TABLE>

<PAGE>
                              IVI Publishing, Inc.
                            Statements of Cash Flows
                                 (In Thousands)
<TABLE>
<CAPTION>

                                                                         Three Months Ended
                                                                              March 31
                                                                        1997         1998
                                                                      --------      -------

<S>                                                                   <C>           <C>
Operating activities:
   Net loss                                                           ($1,581)      ($2,253)
   Adjustments to reconcile net loss to
      net cash used in operating activities
         Depreciation and amortization                                    330           195
         Changes in assets and liabilities:
            Decrease in accounts receivable                               970           272
            Decrease (increase) in inventories                            (26)          104
            Decrease in other current assets                               20            69
            Decrease in other long-term assets                             27
            Decrease in accounts payable and accrued liabilities       (1,182)         (370)
                                                                      -------       -------
   Net cash used in operating activities                               (1,442)       (1,983)

Investing activities:
   Net furniture and equipment additions                                  (23)          (18)
                                                                      -------       -------
   Net cash used in investing activities                                  (23)          (18)

Financing activities:
   Proceeds from exercised stock options                                   74            84
                                                                      -------       -------
   Net cash provided by financing activities                               74            84
                                                                      -------       -------

Net decrease in cash and cash equivalents                              (1,391)       (1,917)
Cash and cash equivalents at beginning of period                        3,462         2,488
                                                                      =======       =======
Cash and cash equivalents at end of period                            $ 2,071       $   571
                                                                      =======       =======

</TABLE>
<PAGE>

                              IVI Publishing, Inc.
             Notes to the Condensed Financial Statements (Unaudited)
                                 March 31, 1998

Note A - Basis of Presentation

The accompanying  unaudited condensed financial statements have been prepared in
accordance with generally accepted  accounting  principles for interim financial
information and with the  instructions to Form 10-Q and Article 10 of Regulation
S-X. Accordingly,  they do not include all information and footnotes required by
generally accepted accounting principles for complete financial  statements.  In
the opinion of  management,  all  adjustments  (consisting  of normal  recurring
accruals)  considered  necessary  for a fair  presentation  have been  included.
Operating  results  for the  three-month  period  ended  March 31,  1998 are not
necessarily  indicative  of the results  that may be expected for the year ended
December 31, 1998. For further information,  refer to the consolidated financial
statements and footnotes thereto included in the Company's annual report on Form
10-K for the year ended December 31, 1997.

Note B -- Product Development Costs

Product  development  costs  consist  principally  of  compensation  to  Company
employees,  interactive  design  costs paid to outside  consultants,  travel and
supplies. All costs are expensed as incurred.

Costs  related to research,  design and  development  of products are charged to
product  development   expenses  as  incurred.   Under  Statement  of  Financial
Accounting  Standards  No.  86 (SFAS No.  86),  software  development  costs are
capitalized  beginning  when a  product's  technological  feasibility  has  been
established  and  ending  when a product is  available  for  general  release to
customers.  The Company has not capitalized any software development costs since
such costs meeting the requirements of SFAS No. 86 have not been significant.

Note C -- Net Loss Per Share

Net loss per share is computed  using the weighted  average  number of shares of
common  stock  outstanding.  Common  equivalent  shares  from stock  options and
warrants are excluded from the computation as their effect is anti-dilutive.

In February  1997, the Financial  Accounting  Standards  Board issued  Statement
No.128, "Earnings Per Share." This statement establishes standards for computing
and  presenting  basic  and  diluted  earnings  per share  (EPS)  for  financial
statements  issued for periods  ending after  December 15, 1997. The adoption of
this statement will not have a material effect on the Company's reported EPS.

Note D -- Revenue Recognition

The Company's revenues consist of product sales and licensing revenue,  contract
development  revenue,  fees  relating to the licensing of its content for use on
cable television, and advertising fees for online services.

Product sales and licensing revenues are made up of retail  distribution  sales,
direct  mail  sales,  and product  sales and  royalties  on licenses to original
equipment  manufacturers.  These  revenues are  recognized  upon shipment of the
product or when the Company's  obligations  under the licensing  agreements  are
complete. Allowances for returns are recorded at the time revenue is recognized.

Contract  development  revenue is  generated  through  the use of the  Company's
personnel and facilities for the creation of custom  multimedia  products.  This
revenue is  recognized by contract on a  percentage-of-completion  basis or at a
specific hourly rate, depending on the terms of the contract.

Revenues are generated through the licensing of the Company's health and medical
content for use on cable television  channels.  For the three months ended March
31, 1997, the Company  recognized revenue under its cable agreement ratably over
the life of the contract. In 1998, revenue is recognized on a cash basis.


<PAGE>

Revenues are generated  through the sale of sponsorships  and advertising on the
Company's web site. These revenues are recognized as they are earned.

Note E -- Litigation Settlement

During  the  quarter,  the  Company  made a payment  of  $305,000  to  Berkshire
Multimedia  Group,  Inc. to fully satisfy the outstanding  judgment  against the
Company.

Note F -- Subsequent Event

On April 10,  1998,  the Company  received  gross  proceeds of $5 million from a
private  placement  of  5,000  shares  of  non-voting  Series  B 5%  Convertible
Redeemable  Preferred  Stock  (the  "Preferred  Shares")  and  66,778  five-year
warrants with an exercise price of $11.23125 per share. The Preferred Shares are
convertible  into shares of Common Stock at a price which  depends on the market
price and varies with respect to when the conversion occurs.


<PAGE>
ITEM 2. MANAGEMENT'S  DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
OF OPERATIONS

Overview

Since its inception, the Company's strategy has been to develop online and cable
television platforms, as well as maintain its staple platform, CD-ROMs, in order
to enhance an integrated  approach to publishing  electronic  health and medical
information.  In 1997,  the  Company  was  distributing  its health and  medical
information  to end users via all three  platforms.  Under  this  strategy,  the
Company was never able to attain  profitability,  and, at December 31, 1997, had
an accumulated deficit of $78,576,000. In 1997, the Company's Board of Directors
revised its business strategy and brought in an entirely new management team and
other key  employees  skilled  in the  development  of  internet  websites.  The
Company's  current  strategy is to focus its resources on the  development of an
internet-delivered, consumer-oriented network of health and wellness sites.

Results of Operations

The following table sets forth selected income statement data of IVI Publishing,
Inc.  and such data as a  percentage  of net revenues for the three months ended
March 31, 1998 and 1997.

                                     Three months ended March 31,
                                    (Dollar amounts in thousands)
                       ------------------------------------------------------
                                     1998                        1997
                                     ----                        ----
Net revenues                  $330          100%        $1,719          100%
Gross margin                  (358)        (108%)          949           55%
Operating expenses           1,907          578%         2,471          144%
Operating loss              (2,265)        (686%)       (1,522)         (89%)
Net loss                   ($2,253)        (683%)      ($1,624)         (94%)


Revenues
Revenues for the three months ended March 31, 1998 and 1997 were as follows:

                                                    1998          1997
                                                    ----          ----
Product sales and licensing revenue                $      44     $     888
Contract development revenue and other                   197           338
Cable television licensing revenue                         0           493
Online revenue                                            89             0
                                                 ------------  ------------

Net revenues                                       $     330      $  1,719

Sales for the three months ended March 31, 1998 of $330,000 represent a decrease
of 81% relative to the previous year. The decrease is primarily  attributable to
reduced  product sales and licensing  revenue which  decreased  from $888,000 to
$44,000 and cable television  licensing revenue which decreased from $493,000 to
$0. The decrease in product  sales and  licensing  revenue is a result of market
conditions  for CD ROM products,  and the  Company's  lack of new CD ROM product
releases as it  transitions  to an  internet-focused  business.  The decrease in
cable royalty revenues reflects a cash basis revenue  recognition policy related
to a cable  television  contract with America's  Health  Network  (AHN).  Online
revenue was  generated  from the  Company's  OnHealth.com  web site through site
sponsorships and advertising.

Gross margin

Gross  margin as a  percentage  of net  revenues was (108%) for the three months
ended March 31,  1998  compared to 55% for the  comparable  period in 1997.  The
negative  gross margin  percentage  in 1998 is  primarily  the result of royalty
expenses related to cable television  licensing  revenue,  but is in part due to
the high cost of revenues related to the CD ROM business.


<PAGE>

Operating expenses

Product  Development  For  the  three  months  ended  March  31,  1998,  product
development  expenses were $728,000,  representing a $583,000,  or 44%, decrease
relative to the same period in 1997. The decrease relates to the shift away from
the CD-ROM product development business and toward an internet focused business.

Sales and Marketing
Sales and marketing expenses for the three months ended March 31, 1998 increased
$42,000,  or 11%,  relative to the same three months in 1997.  Although expenses
are comparable,  1998 expenditures are focused  primarily on internet  marketing
and  sales  activities  while  1997  activities  include  expenditures  for  the
Company's CD-ROM business.

General and Administrative

For the  quarter  ended March 31,  1998,  general  and  administrative  expenses
decreased  $23,000,  or 3%,  relative to the same period in the  previous  year.
Lower  professional  fees in 1998 were  partially  offset by higher  travel  and
related expenses.

Interest Income (Expense)

The quarter ended March 31, 1998 has net interest income of $12,000  compared to
net interest  expense of $59,000 for the quarter ended March 31, 1997.  The 1998
net interest income includes  interest income  generated from cash  equivalents.
The 1997 net interest  expense  includes  interest income from cash  equivalents
that  is  more  than  offset  by  interest  expense  related  to  $3,500,000  in
convertible  subordinated  debentures,  which were  converted  into common stock
during the fourth quarter of 1997.

Financial Condition, Liquidity and Capital Resources

At March 31, 1998, the Company had cash and cash equivalents of $571,000.  Total
cash used by operating  activities  during the three months ended March 31, 1998
totalled $1,983,000 and is primarily due to a net loss of $2,253,000.  Investing
activities used cash of $18,000 for purchases of computer  equipment.  Financing
activities provided cash of $84,000 from stock option exercises.

On April 10, 1998,  the Company  completed a $5,000,000  non-voting  Convertible
Redeemable  Preferred Stock  financing.  The Company  believes that the proceeds
from this financing  transaction,  in addition to cash and cash  equivalents and
anticipated  operating cash flows will allow the Company to continue to meet its
ongoing financial obligations and operate through, at least, December 31, 1998.

Forward Looking Statements

The statement  made in this Form 10-Q relating to the Company's  ability to meet
its ongoing  financial  obligations  and  operations  through  December 31, 1998
depends  on (i) the  ability  of the  Company  to meet  its  expected  operating
revenues,  which are variable  with respect to consumer  demand and  advertising
revenues,  (ii) the  success  of its  ongoing  development  efforts  and  market
acceptance of the OnHealth web site, (iii) the success and  effectiveness of the
Company's new  management  team;  and (iv) other general  market  conditions and
competitive  conditions  within this  market,  including  the  introduction  and
further development of competitive web sites.

ITEM 3.  QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

Not applicable.

<PAGE>

                           PART II OTHER INFORMATION

ITEM 1. LEGAL PROCEEDINGS

In 1996,  Berkshire  Multimedia Group, Inc.  ("Berkshire")  initiated  mediation
regarding a dispute with the Company.  Shortly after an  unsuccessful  mediation
conference was held in September 1996, Berkshire Multimedia Group filed a demand
for  arbitration  alleging  that the Company  breached its  obligations  under a
contract.  An arbitration hearing was completed in January 1997, and in February
1997  the  arbitration  panel  awarded  Berkshire   $300,000.   Hennepin  County
(Minnesota)  District  Court  vacated that award on May 29, 1997,  and Berkshire
appealed  the  case.  The  Court of  Appeals  heard  the  case in late  1997 and
reinstated the original  decision of the  arbitration  panel in January 1998. On
February 25, 1998,  the Hennepin  County  (Minnesota)  District  Court issued an
order  directing  that judgment be entered  against the Company in the amount of
$300,000 plus  interest.  In March 1998,  the Company made a payment of $305,000
to Berkshire Multimedia Group, Inc. in full satisfaction of such judgment.


ITEM 2.           CHANGES IN SECURITIES AND USE OF PROCEEDS

None.

ITEM 3.           DEFAULTS UPON SENIOR SECURITIES

None.

ITEM 4.           SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

None.

ITEM 5.           OTHER INFORMATION

None.

ITEM 6.           EXHIBITS AND REPORTS ON FORM 8-K

(a)      The following exhibits are included herein:

         (10.1)   Nonqualified Stock Option Agreement dated December 11, 1997
                  between the Company and Robert N. Goodman*

         (27)     Financial Data Schedule (included only in electronic version).

         *Management contract or compensatory agreement.

(b)      No  reports on Form 8-K were filed by the  Company  during the  quarter
         ended March 31, 1998.




<PAGE>



                                   SIGNATURES


         Pursuant to the  requirements  of the Securities  Exchange Act of 1934,
the  registrant  has duly  caused  this Report to be signed on its behalf by the
undersigned thereunto duly authorized.


                                            IVI PUBLISHING, INC.



                                            By  /s/ Michael D. Conway
                                            Michael D. Conway
                                            Chief Financial Officer

Date:  May 20, 1998


                              IVI PUBLISHING, INC.

                       NONQUALIFIED STOCK OPTION AGREEMENT


         THIS AGREEMENT,  made effective as of this 11th day of December,  1997,
by and between IVI PUBLISHING,  INC., a Minnesota  corporation  (the "Company"),
and ROBERT N. GOODMAN ("Optionee").

                              W I T N E S S E T H:

         WHEREAS,  Optionee on the date hereof is a key employee of the Company;
and

         WHEREAS, as an inducement for the Optionee to become an employee of the
Company,  the Company wishes to grant a nonqualified stock option to Optionee to
purchase shares of the Company's  Common Stock,  which option is granted outside
of any of the Company's current stock option plans; and

         WHEREAS,  the Board has authorized  the grant of a  nonqualified  stock
option to Optionee and has  determined  that, as of the  effective  date of this
Agreement,  the fair market  value of the  Company's  Common  Stock is $2.50 per
share;

         NOW,  THEREFORE,  in  consideration  of the  premises and of the mutual
covenants herein contained, the parties hereto agree as follows:

         1. Grant of Option.  The Company  hereby grants to Optionee on the date
set forth above (the "Date of Grant"),  the right and option (the  "Option")  to
purchase  all or  portions  of an  aggregate  of  four  hundred  fifty  thousand
(450,000)  shares of Common Stock at a per share price of $2.50 on the terms and
conditions  set forth  herein,  subject to  adjustment  pursuant to  Paragraph 4
below.  This Option is not intended to be an incentive  stock option  within the
meaning  of  Section  422,  or any  successor  provision,  of the Code,  and the
regulations thereunder.

         2.       Duration and Exercisability.

                  a. Term and  Vesting  Schedule.  The term  during  which  this
Option  may be  exercised  shall  terminate  on  December  10,  2007,  except as
otherwise provided in Paragraphs 2(c) through 2(f) below. This Option shall vest
and become exercisable according to the following schedule:

               37,500 shares on November 10, 1998

               3,125  shares on the tenth day of each  month from  December  10,
1998 through November 10, 2001

               300,000 shares on November 10, 2002 (subject to  acceleration  as
outlined in Paragraph  2(b) below) Once the Option  becomes  exercisable  to the
extent of one hundred percent (100%) of the aggregate number of shares specified
in  Paragraph 1,  Optionee may continue to exercise  this Option under the terms
and conditions of this Agreement until the termination of the Option as provided
herein.  If Optionee  does not purchase upon an exercise of this Option the full
number of shares  which  Optionee is then  entitled to  purchase,  Optionee  may
purchase upon any subsequent  exercise prior to this Option's  termination  such
previously  unpurchased  shares  in  addition  to those  Optionee  is  otherwise
entitled to purchase.

                  b. Acceleration of  Exercisability.  The exercisability of the
300,000  shares  which  become   exercisable  on  November  10,  2002  shall  be
accelerated as to:


<PAGE>

                  (i) 25,000 shares upon the occurrence of each of the following
         events:

                    o      Closing price of the Company's  Common Stock is $5.00
                           per share or more for forty (40) consecutive  trading
                           days;

                    o      Closing price of the Company's  Common Stock is $6.00
                           per share or more for forty (40) consecutive  trading
                           days;

                    o      Closing price of the Company's  Common Stock is $7.00
                           per share or more for forty (40) consecutive  trading
                           days;

                    o      Closing price of the Company's  Common Stock is $8.00
                           per share or more for forty (40) consecutive  trading
                           days;

                    o      Closing price of the Company's  Common Stock is $9.00
                           per share or more for forty (40) consecutive  trading
                           days;

                    o      Closing price of the Company's Common Stock is $10.00
                           per share or more for forty (40) consecutive  trading
                           days;

                  (ii)  30,000  shares  upon  the  occurrence  of  each  of  the
         following events:

                    o      Closing price of the Company's Common Stock is $11.00
                           per share or more for forty (40) consecutive  trading
                           days;

                    o      Closing price of the Company's Common Stock is $12.00
                           per share or more for forty (40) consecutive  trading
                           days;

                    o      Closing price of the Company's Common Stock is $13.00
                           per share or more for forty (40) consecutive  trading
                           days;

                    o      Closing price of the Company's Common Stock is $14.00
                           per share or more for forty (40) consecutive  trading
                           days;

                    o      Closing price of the Company's Common Stock is $15.00
                           per share or more for forty (40) consecutive  trading
                           days;

                  c.  Termination  of Employment  (other than Change of Control,
Disability  or  Death).  If  Optionee's  employment  with  the  Company  or  any
Subsidiary  is  terminated  for any reason  other  than  because of a "change of
control  transaction" as described in Paragraph 4 below or because of disability
or death, this Option shall completely terminate on the earlier of (i) the close
of  business  on  the  three-month  anniversary  date  of  such  termination  of
employment,  and (ii) the  expiration  date of this Option stated in Paragraph 2
above.


<PAGE>

         In such period following the termination of Optionee's employment, this
Option shall be exercisable only to the extent the Option was exercisable on the
vesting date  immediately  preceding such  termination of employment but had not
previously  been exercised.  To the extent this Option was not exercisable  upon
such  termination  of  employment  or if Optionee  does not  exercise the Option
within the time specified in this  Paragraph  2(c), all rights of Optionee under
this Option shall be forfeited.

                  d.  Change  of  Control.  If  Optionee's  employment  with the
Company  or any  Subsidiary  is  terminated  because  of a  "change  of  control
transaction (as set forth in Paragraph 4 below)",  this Option shall  completely
terminate  on the  earlier  of (i) the  close  of  business  on the  three-month
anniversary  date of such termination of employment and (ii) the expiration date
of this Option stated in Paragraph 2(a) above;  provided,  however,  that if (a)
such transaction is treated as a "pooling of interests" under generally accepted
accounting  principles  and (b)  Optionee  is an  "affiliate"  of the Company or
Subsidiary under applicable legal and accounting  principles,  this Option shall
completely  terminate  on  the  later  of  (A)  the  close  of  business  on the
three-month  anniversary date of such termination of employment or (B) the close
of  business  on the  date  that is  sixty  (60)  days  after  the date on which
affiliates  are no longer  restricted  from selling,  transferring  or otherwise
disposing of the shares of stock received in the change of control transaction.

         In such period following the termination of Optionee's  employment upon
a change of control  transaction,  this Option shall be fully exercisable unless
the  acceleration  of the  exercisability  of this Option has been  prevented as
provided in Paragraph 4 below,  in which case,  this Option shall be exercisable
only to the extent the Option was  exercisable  on the vesting date  immediately
preceding such termination of employment, but had not previously been exercised.
To the  extent  this  Option  was  not  exercisable  upon  such  termination  of
employment or if Optionee does not exercise the Option within the time specified
in this  Paragraph  2(d),  all rights of  Optionee  under this  Option  shall be
forfeited.

                  e.  Disability.  If  Optionee  ceases to be an employee of the
Company or any  Subsidiary  due to  disability  (as such term is defined in Code
Section  22(e)(3),  or any successor  provision),  this Option shall  completely
terminate  on the  earlier  of (i) the  close of  business  on the  twelve-month
anniversary date of such termination of employment, and (ii) the expiration date
under this Option stated in Paragraph 2(a) above. In such period  following such
termination of employment,  this Option shall be exercisable  only to the extent
the Option was exercisable on the vesting date immediately preceding the date of
Optionee's  termination of employment.  If Optionee does not exercise the Option
within the time specified in this  Paragraph  2(e), all rights of Optionee under
this Option shall be forfeited.

                  f. Death. In the event of Optionee's  death, this Option shall
terminate  on the  earlier  of (i) the  close of  business  on the  twelve-month
anniversary  date of the date of Optionee's  death, and (ii) the expiration date
of this  Option  stated  in  Paragraph  2(a)  above.  In such  period  following
Optionee's  death,  this Option shall be exercisable by the person or persons to
whom Optionee's rights under this Option shall have passed by Optionee's will or
by the laws of  descent  and  distribution  only to the  extent  the  Option was
exercisable  on the vesting date  immediately  preceding  the date of Optionee's
death.  If such person or persons do not  exercise  this Option  within the time
specified  in this  Paragraph  2(f),  all  rights  under  this  Option  shall be
forfeited.


<PAGE>

         3.        Manner of Exercise.

                  a. General.  The Option may be exercised  only by Optionee (or
other  proper  party  in the  event of death  or  incapacity),  subject  to such
administrative  rules as the  Administrator  may deem  advisable,  by delivering
within the Option Period the attached form or such other form  acceptable by the
Administrator  ("Exercise  Notice") to the Company at its principal office.  The
Exercise Notice shall state the number of shares as to which the Option is being
exercised  and shall be  accompanied  by payment in full of the Option price for
all shares designated in the notice.  The exercise of the Option shall be deemed
effective  upon  receipt of such  notice by the Company  and upon  payment  that
complies  with the terms of this  Agreement.  The Option may be  exercised  with
respect to any number or all of the shares as to which it can then be  exercised
and, if partially  exercised,  may be so exercised as to the unexercised  shares
any number of times during the Option period as provided herein.

                  b. Form of  Payment.  Payment of the Option  price by Optionee
shall be in the form of cash,  personal  check,  certified  check or  previously
acquired shares of Common Stock of the Company, or any combination  thereof. Any
stock so  tendered  as part of such  payment  shall be valued at its Fair Market
Value (as  defined  in  Paragraph  5(c)  below) on the date of  exercise  of the
Option.  For purposes of this Agreement,  "previously  acquired shares of Common
Stock" shall  include  shares of Common Stock that are already owned by Optionee
at the time of exercise.

                  c. Stock Transfer  Records.  As soon as practicable  after the
effective exercise of all or any part of the Option,  Optionee shall be recorded
on the stock transfer books of the Company as the owner of the shares purchased,
and the  Company  shall  deliver  to  Optionee  one or more  duly  issued  stock
certificates evidencing such ownership. All requisite original issue or transfer
documentary stamp taxes shall be paid by the Company.

         4.  Recapitalization,  Sale,  Merger,  Exchange or Liquidation.  In the
event of an  increase  or  decrease  in the  number of  shares  of Common  Stock
resulting  from a  subdivision  or  consolidation  of shares or the payment of a
stock  dividend  or any other  increase  or  decrease in the number of shares of
Common Stock  effected  without  receipt of  consideration  by the Company,  the
number  of  shares  of  Option  Stock  covered  by this  Option,  to the  extent
outstanding  and the price per share  thereof  shall be adjusted by the Board to
reflect such change.  Additional  shares which may be credited  pursuant to such
adjustment  shall be subject to the same  restrictions  as are applicable to the
shares with respect to which the adjustment relates. In the event of:

         (i)      an acquisition  of the Company by a corporation,  partnership,
                  trust or other entity not  controlled  by the Company  through
                  (A) the sale of substantially  all of the Company's assets and
                  the consequent discontinuance of its business or (B) through a
                  merger,     consolidation,      exchange,      reorganization,
                  reclassification,   extraordinary  dividend,   divestiture  or
                  liquidation   of  the   Company,   other   than  a  merger  or
                  consolidation  which would result in the voting  securities of
                  the Company  outstanding  immediately prior thereto continuing
                  to  represent  (either by  remaining  outstanding  or by being
                  converted into voting  securities of the surviving  entity) at
                  least  80%  of  the  combined   voting  power  of  the  voting
                  securities of the Company or such surviving entity outstanding
                  immediately  after such merger or consolidation  (collectively
                  referred to as a "transaction"), or


<PAGE>

         (ii)     a change of control such that (A) any individual, partnership,
                  trust or other entity becomes after the effective date of this
                  Option the "beneficial  owner" (as defined in Rule 13d-3 under
                  the Exchange Act),  directly or indirectly,  of 35% or more of
                  the  combined  voting  power  of  the  Company's   outstanding
                  securities ordinarily having the right to vote at elections of
                  directors of the Company,  or (B)  individuals  who constitute
                  the Board of Directors of the Company on the effective date of
                  this  Option  cease for any  reason to  constitute  at least a
                  majority thereof, provided that any person becoming a director
                  subsequent  to  the  effective   date  of  this  Option  whose
                  election,   or  nomination   for  election  by  the  Company's
                  shareholders, was approved by a vote of at least a majority of
                  the directors comprising the Board of Directors of the Company
                  on the  effective  date of this  Option  (either by a specific
                  vote or by approval of the proxy  statement  of the Company in
                  which such person is named as a nominee for director,  without
                  objection to such  nomination)  shall be, for purposes of this
                  clause (B)  considered  as though such person were a member of
                  the Board of Directors of the Company on the effective date of
                  this Option ((A) and (B)  collectively  with the  transactions
                  described  in (i) above  referred  to as  "change  of  control
                  transactions"),

this Option shall become immediately exercisable, whether or not such Option had
become  exercisable  prior  to the  change  of  control  transaction;  provided,
however, that if the acquiring party seeks to have the transaction accounted for
on a  "pooling  of  interests"  basis  and,  in the  opinion  of  the  Company's
independent  certified public  accountants,  accelerating the  exercisability of
this Option  would  preclude a pooling of  interests  under  generally  accepted
accounting  principles,  the exercisability of this Option shall not accelerate.
In  addition  to the  foregoing,  in the  event  of  such a  change  of  control
transaction, the Board may provide for one or more of the following:

         (a)  the  complete  cancellation  of  this  Option  to the  extent  not
         exercised prior to a date specified by the Board (which date shall give
         Optionee a  reasonable  period of time in which to exercise  the Option
         prior to the effectiveness of such change of control transaction);

         (b) the Optionee  holding this Option  shall  receive,  with respect to
         each share of Option Stock subject to this Option,  as of the effective
         date of any such change of control transaction, cash in an amount equal
         to the excess of the Fair Market Value of such Option Stock on the date
         immediately  preceding  the  effective  date of such  change of control
         transaction  over the Option price per share of this  Option;  provided
         that the Board may,  in lieu of such cash  payment,  distribute  to the
         Optionee  shares  of stock of the  Company  or  shares  of stock of any
         corporation  succeeding the Company by reason of such change of control
         transaction,  such  shares  having a value  equal  to the cash  payment
         herein; or

         (c) provide to the Optionee the right to exercise  this Option as to an
         equivalent number of shares of stock of the corporation  succeeding the
         Company by reason of such transaction.

The Board may restrict the rights of or the applicability of this Paragraph 4 to
the extent necessary to comply with Section 16(b) of the Securities Exchange Act
of 1934,  the Internal  Revenue Code or any other  applicable law or regulation.
The  right or  power  of the  Company  to make  adjustments,  reclassifications,
reorganizations  or changes of its  capital or business  structure  or to merge,
exchange or consolidate or to dissolve,  liquidate,  sell or transfer all or any
part of its business or assets shall not be limited in any way.


<PAGE>

         5.       Miscellaneous.

                  a. Employment; Rights as Shareholder. This Agreement shall not
confer on Optionee any right with respect to  continuance  of  employment by the
Company or any of its  Subsidiaries,  nor will it  interfere in any way with the
right of the Company to terminate such employment. Optionee shall have no rights
as a shareholder with respect to shares subject to this Option until such shares
have been issued to Optionee upon exercise of this Option.  No adjustment  shall
be made for dividends (ordinary or extraordinary, whether in cash, securities or
other  property),  distributions  or other  rights for which the record  date is
prior to the date such  shares are issued,  except as  provided  in  Paragraph 4
above.

                  b. Securities Law Compliance. The exercise of all or any parts
of this Option  shall only be  effective  at such time as counsel to the Company
shall have determined that the issuance and delivery of Common Stock pursuant to
such  exercise  will not violate any state or federal  securities or other laws.
Optionee may be required by the Company,  as a condition of the effectiveness of
any  exercise of this  Option,  to agree in writing  that all Common Stock to be
acquired  pursuant  to such  exercise  shall be held,  until such time that such
Common  Stock is  registered  and freely  tradable  under  applicable  state and
federal  securities  laws,  for  Optionee's  own  account  without a view to any
further distribution  thereof,  that the certificates for such shares shall bear
an  appropriate  legend  to  that  effect  and  that  such  shares  will  not be
transferred  or  disposed  of except in  compliance  with  applicable  state and
federal securities laws.

                  c. Fair Market  Value.  "Fair Market  Value" shall mean (i) if
the Company's  Common Stock is reported by the Nasdaq  National Market or Nasdaq
SmallCap  Market or is listed upon an  established  stock exchange or exchanges,
the reported closing price of such stock by the Nasdaq National Market or Nasdaq
SmallCap  Market or on such stock exchange or exchanges on a certain date or, if
no sale of such stock shall have  occurred on such date,  on the next  preceding
day on which there was a sale of stock; (ii) if such stock is not so reported by
the  Nasdaq  National  Market  or  Nasdaq  SmallCap  Market  or  listed  upon an
established stock exchange,  the average of the closing "bid" and "asked" prices
quoted by the  National  Quotation  Bureau,  Inc. (or any  comparable  reporting
service) on such date,  or if there are no quoted  "bid" and  "asked"  prices on
such date, on the next preceding date for which there are such quotes;  or (iii)
if such stock is not  publicly  traded as of such date,  the per share  value as
determined by the Board,  or the Committee,  in its sole  discretion by applying
principles of valuation with respect to all such stock.

                  d.  Withholding  Taxes.  In order to  permit  the  Company  to
receive a tax  deduction in  connection  with the  exercise of this Option,  the
Optionee agrees that as a condition to any exercise of this Option, the Optionee
will also pay to the Company,  or make arrangements  satisfactory to the Company
or make  arrangements  satisfactory  to the  Company  regarding  payment of, any
federal,  state local or other taxes required by law to be withheld with respect
to the Option's exercise.

                  e.  Nontransferability.  During the lifetime of Optionee,  the
accrued  Option  shall be  exercisable  only by  Optionee  or by the  Optionee's
guardian  or  other  legal  representative,  and  shall  not  be  assignable  or
transferable by Optionee, in whole or in part, other than by will or by the laws
of descent and distribution.


<PAGE>

                  f. Lockup Period Limitation. Optionee agrees that in the event
the Company advises  Optionee that it plans an  underwritten  public offering of
its Common Stock in compliance with the Securities Act of 1933, as amended,  and
that  the  underwriter(s)  seek  to  impose  restrictions  under  which  certain
shareholders  may not sell or  contract  to sell or grant  any  option to buy or
otherwise  dispose  of  part  or all  of  their  stock  purchase  rights  of the
underlying Common Stock,  Optionee hereby agrees that for a period not to exceed
180 days from the date of the prospectus,  Optionee will not sell or contract to
sell or grant an option to buy or otherwise dispose of this Option or any of the
underlying  shares of Common  Stock  without  the prior  written  consent of the
underwriter(s) or its representative(s).

                  g.  Blue  Sky  Limitation.  Notwithstanding  anything  in this
Agreement to the contrary, in the event the Company makes any public offering of
its  securities and  determines in its sole  discretion  that it is necessary to
reduce the  number of issued  but  unexercised  stock  purchase  rights so as to
comply  with any  state  securities  or Blue Sky law  limitations  with  respect
thereto,  the Board of  Directors  of the  Company  shall  have the right (i) to
accelerate the  exercisability  of this Option and the date on which this Option
must be  exercised,  provided  that the  Company  gives  Optionee 15 days' prior
written  notice of such  acceleration,  and (ii) to cancel  any  portion of this
Option which is not  exercised  prior to or  contemporaneously  with such public
offering.  Notice  shall be  deemed  given  when  delivered  personally  or when
deposited in the United States mail,  first class postage  prepaid and addressed
to Optionee at the address of Optionee on file with the Company.

                  h. Accounting Compliance. Optionee agrees that, in the event a
"change of control  transaction" (as defined in Paragraph 4 above) is treated as
a "pooling of interests"  under  generally  accepted  accounting  principles and
Optionee  is an  "affiliate"  of the  Company or any  Subsidiary  (as defined in
applicable  legal  and  accounting  principles)  at the time of such  change  of
control  transaction,  Optionee will comply with all requirements of Rule 145 of
the Securities Act of 1933, as amended, and the requirements of such other legal
or accounting  principles,  and will execute any  documents  necessary to ensure
such compliance.

                  i.  Stock  Legend.  If  applicable,  the  Company  may  put an
appropriate  legend on the certificates for any shares of Common Stock purchased
by Optionee  (or, in the case of death,  Optionee's  successors)  to reflect the
restrictions of Paragraphs 5(b), 5(f), 5(g) and 5(h) of this Agreement.

                  j. Scope of Agreement.  This Agreement shall bind and inure to
the benefit of the Company and its  successors  and assigns and Optionee and any
successor or successors of Optionee permitted by Paragraph 5(e) above.


<PAGE>

                  k. Arbitration. Any dispute arising out of or relating to this
Agreement  or the  alleged  breach  of it,  or the  making  of  this  Agreement,
including  claims of fraud in the  inducement,  shall be  discussed  between the
disputing parties in a good faith effort to arrive at a mutual settlement of any
such controversy.  If,  notwithstanding,  such dispute cannot be resolved,  such
dispute  shall be  settled  by  binding  arbitration.  Judgment  upon the  award
rendered  by the  arbitrator  may be  entered in any court  having  jurisdiction
thereof. The arbitrator shall be a retired state or federal judge or an attorney
who has practiced  securities or business  litigation for at least ten years. If
the parties cannot agree on an arbitrator  within 20 days, any party may request
that the chief  judge of the  District  Court for  Hennepin  County,  Minnesota,
select an arbitrator.  Arbitration will be conducted  pursuant to the provisions
of  this  Agreement,  and  the  commercial  arbitration  rules  of the  American
Arbitration Association,  unless such rules are inconsistent with the provisions
of this Agreement. Limited civil discovery shall be permitted for the production
of documents and taking of  depositions.  Unresolved  discovery  disputes may be
brought to the attention of the arbitrator who may dispose of such dispute.  The
arbitrator  shall have the  authority to award any remedy or relief that a court
of this  state  could  order or  grant;  provided,  however,  that  punitive  or
exemplary  damages  shall  not be  awarded.  The  arbitrator  may  award  to the
prevailing party, if any, as determined by the arbitrator,  all of its costs and
fees,  including the arbitrator's  fees,  administrative  fees, travel expenses,
out-of-pocket  expenses and reasonable  attorneys' fees. Unless otherwise agreed
by the  parties,  the place of any  arbitration  proceedings  shall be  Hennepin
County, Minnesota.

         IN WITNESS WHEREOF, the parties hereto have caused this Agreement to be
executed on the day and year first above written.

                                    IVI PUBLISHING, INC.

                                    By: /s/ Charles a. Nickoloff
                                          Charles A. Nickoloff, Vice President
                                                                        COMPANY

                                      /s/ Robert N. Goodman
                                    Robert N. Goodman
                                                                       OPTIONEE


<PAGE>


                              OPTION EXERCISE FORM

To:  IVI Publishing, Inc.

         I hereby  exercise stock options  granted to purchase  shares of Common
Stock of IVI Publishing, Inc. (the "Company") as follows:

   Date of        Options              Exercise                Number of
    Grant         Awarded                Price              Shares Exercised



         As payment for the exercise of the above  listed stock  options and for
the amount of federal,  state and local tax which the Company is required by law
or believes  appropriate  to withhold  and the cost of any  applicable  state or
federal documentary tax stamps, I am enclosing and elect the following method of
payment (check appropriate box):

[ ]  Check (cashier's, certified or personal) in the amount of $________________

[ ]  Shares of the Company's  Common Stock which have been held by
     me for at least six months and which are  valued at fair  market  value
     listed below.

Certificate No.   Acquisition Date   Number of Shares       Fair Market Value



NOTE:  All shares of Common Stock must be properly  assigned to IVI  Publishing,
Inc.

[ ]  Irrevocable  instructions,  a copy of which is attached hereto
     and is  subject  to the  Company's  approval,  to my broker who must be
     acceptable  to  you  to  promptly  deliver  to the  Company  an  amount
     sufficient  to pay such  amounts  from either (i) the  proceeds of sale
     through the broker of a  sufficient  number of shares  purchased  by me
     upon  exercise  of the  Option  as set  forth  above  or (ii)  the loan
     proceeds  from  borrowings  by me from the  broker,  and the Company is
     hereby  instructed to issue and deliver the shares purchased by me upon
     exercise of the option as set forth  above  directly to and in the name
     of the broker.

         Unless the third  payment  option above is selected,  in which case the
shares will be issued and  delivered  as  described  therein,  please have _____
certificates  issued in blocks of ________ shares per certificate  registered as
follows:

                  Name

                  Mailing Address



                  Social Security Number

                                                     Very truly yours,


                                                     Signature of Optionee


                                                     Printed Name of Optionee

<TABLE> <S> <C>


<ARTICLE>                     5
                      
<MULTIPLIER>                  1,000
<CURRENCY>                    U.S. Dollars            
       
<S>                             <C>
<PERIOD-TYPE>                  3-MOS
<FISCAL-YEAR-END>              DEC-31-1998           
<PERIOD-START>                 JAN-01-1998     
<PERIOD-END>                   MAR-31-1998     
<EXCHANGE-RATE>                           1     
<CASH>                                  571    
<SECURITIES>                              0    
<RECEIVABLES>                            65    
<ALLOWANCES>                              0    
<INVENTORY>                              46    
<CURRENT-ASSETS>                        945    
<PP&E>                                4,277    
<DEPRECIATION>                        3,184    
<TOTAL-ASSETS>                        2,038    
<CURRENT-LIABILITIES>                 4,189    
<BONDS>                                   0    
                     0    
                               0    
<COMMON>                                101     
<OTHER-SE>                           (2,252)    
<TOTAL-LIABILITY-AND-EQUITY>          2,038   
<SALES>                                 330    
<TOTAL-REVENUES>                        330    
<CGS>                                   688    
<TOTAL-COSTS>                           688    
<OTHER-EXPENSES>                      1,907    
<LOSS-PROVISION>                          0    
<INTEREST-EXPENSE>                        0    
<INCOME-PRETAX>                      (2,253)    
<INCOME-TAX>                              0   
<INCOME-CONTINUING>                  (2,253)    
<DISCONTINUED>                            0   
<EXTRAORDINARY>                           0    
<CHANGES>                                 0    
<NET-INCOME>                         (2,253)    
<EPS-PRIMARY>                         (0.22)   
<EPS-DILUTED>                         (0.22)          
        


</TABLE>


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