AFFINITY GROUP INC
10-Q, 1996-05-15
AMUSEMENT & RECREATION SERVICES
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               SECURITIES AND EXCHANGE COMMISSION
                                
                     Washington, D.C.  20549
                                
                            FORM 10-Q
                                
         Quarterly Report Under Section 13 or 15 (d) of
               The Securities Exchange Act of 1934
                                
For Quarter Ended:                           Commission File Number
March 31, 1996                                      0-22852
 _______________________________________________________________
                                
                      AFFINITY GROUP, INC.
        (Exact name of registrant as specified in its charter)

Delaware                                               13-3377709
(State of incorporation or organization)          (I.R.S. Employer
Identification No.)
                                                                      
64 Inverness Drive East                           (303) 792-7284
Englewood, CO  80112                              (Registrant's
telephone (Address of principal executive offices)
number, including area
code.)
                                                                      
_________________________________________________________________
                                
                                
  SECURITIES REGISTERED PURSUANT TO SECTION 12 (b) OF THE ACT:
                              NONE
  SECURITIES REGISTERED PURSUANT TO SECTION 12 (g) OF THE ACT:
                  11 1/2% senior Subordinated Notes Due 2003

Indicate by check mark whether the Registrant (1) has filed  all
reports  required to be filed by Section 13 or  15  (d)  of  the
Securities Exchange Act of 1934 during the preceding  12  months
(or for such shorter period that the Registrant was required  to
file  such  reports), and (2) has been subject  to  such  filing
requirements for the past 90 days.

                      YES __X__      NO  __

Indicate the number of shares outstanding of each of the issuer's
classes of common stock, as of the latest practicable date.


Outstanding as of
Class                                                May 11,1996
Preferred stock, $.001 par value                         none
Common Stock,    $.001 par value                         2,000
                                
            DOCUMENTS INCORPORATED BY REFERENCE: None






                                
                                
              AFFINITY GROUP, INC. and SUBSIDIARIES
                                
                              INDEX
                                
                              Page

Part I.  Financial Information

Item 1: Financial Statements
                                                                      
          Consolidated Balance Sheets                            1
          As of March 31, 1996 and December 31, 1995

          Consolidated Statements of Operations                  2
          For the three months ended March 31, 1996 and 1995

          Consolidated Statements of Cash Flows                  3
          For the three months ended March 31, 1996 and 1995

          Notes to Consolidated Financial Statements             4


Item 2:   Management's Discussion and Analysis of Financial      5
          Condition and Results of Operations



Part II.    Other Information                                    8


Signatures                                                       9

ITEM:1

              AFFINITY GROUP, INC. AND SUBSIDIARIES
                   CONSOLIDATED BALANCE SHEETS
              MARCH 31, 1996 AND DECEMBER 31, 1995
                         (In Thousands)
                           (Unaudited)
                                
CURRENT ASSETS:                               3/31/96             12/31/95
                                              -------             --------
     Cash and cash equivalents               $  3,677            $  3,746
     Investments                                1,345               1,514
     Accounts receivable                       11,185              15,624
     Notes receivable from affiliate              --                3,113
     Inventories                                3,405               4,046
     Prepaid expenses and other assets          5,832               5,794
     Deferred tax asset-current                 2,083               1,907
                                               ------              ------
          Total current assets                 27,527              35,744

PROPERTY AND EQUIPMENT                         10,770              10,876
LOANS RECEIVABLE                                7,929               8,474
INTANGIBLE ASSETS                             121,178             122,579
DEFERRED TAX ASSET                             16,248              16,503
RESTRICTED INVESTMENTS                          2,015               2,015
OTHER ASSETS                                    4,547               4,556
                                              -------             -------
                                             $190,214            $200,747
                                              =======             =======

              LIABILITIES AND STOCKHOLDER'S DEFICIT
                                
CURRENT LIABILITIES:
     Accounts payable                        $  1,775            $  4,730
     Accrued interest                           6,433               3,058
     Accrued liabilities                       12,024              16,582
     Customer deposits                         11,591              10,974
     Current portion of long-term debt          4,644               4,665
                                               ------              ------
          Total current liabilities            35,467              40,009

DEFERRED REVENUES                              72,815              71,133
LONG-TERM DEBT                                151,479             159,831
OTHER LONG-TERM LIABILITIES                     7,324               7,737
                                              -------             -------
                                              268,085             278,710

COMMITMENTS AND CONTINGENCIES                     --                 --

STOCKHOLDER'S DEFICIT:
     Preferred stock, $.001 par value,
      1,000 shares authorized, none
      issued or outstanding                       --                --
     Common stock $.001 par value,
      2,000 shares authorized, 2,000
      shares issued and outstanding                 1                    1
     Additional paid-in capital, net           12,021               12,021
     Accumulated deficit                      (89,893)             (89,985)
                                              --------             --------
          Total stockholder's deficit         (77,871)             (77,963)
                                              --------             --------
          Total liabilities and
           stockholder's deficit             $190,214             $200,747
                                             ========             ========
                                
         See Notes to Consolidated Financial Statements.
                                
                                1
              AFFINITY GROUP, INC. AND SUBSIDIARIES
              CONSOLIDATED STATEMENTS OF OPERATIONS
                         (In Thousands)
                           (Unaudited)
                                



                                                  QUARTER ENDED
                                               3/31/96       3/31/95
REVENUES:                                      -------       -------

     Membership services                     $  24,779      $  25,074
     Publications                                8,194          8,167
                                                ------         ------
                                                32,973         33,241
                                                ------         ------
COSTS AND EXPENSES:
     Membership services                        14,819         14,503
     Publications                                7,548          6,653
     General and administrative                  4,123          4,570
     Depreciation and amortization               2,127          2,462
                                                ------         ------
                                                28,617         28,188
                                                ------         ------
INCOME FROM OPERATIONS                           4,356          5,053

NON-OPERATING EXPENSES:
     Interest expense, net                      (4,176)        (4,174)
     Other non-operating, net                      --              76
                                                 -----          -----
                                                (4,176)        (4,098)
                                                 -----          -----
NET INCOME BEFORE INCOME TAXES                     180            955

INCOME TAX (PROVISION)                             (88)          (497)
                                                  -----         -----

NET INCOME                                   $      92      $     458
                                                  =====         ======

                                
                                
                                
                                
         See Notes to Consolidated Financial Statements.

                                2

                                
                                
              AFFINITY GROUP, INC. AND SUBSIDIARIES
              CONSOLIDATED STATEMENTS OF CASH FLOWS
                         (In Thousands)
                           (Unaudited)
                                
                                                  QUARTER ENDED
                                             3/31/96        3/31/95
                                             -------        -------
CASH FLOWS FROM OPERATING ACTIVITIES:
  Net income                                 $    92        $    458
  Adjustments to reconcile net income
  to net cash provided by operating activities:
     Depreciation and amortization             2,127           2,462
     Deferred tax expense                         88             497
     Provision for losses on accounts receivable   9             128
     Deferred phantom stock compensation          --             500
     Gain on disposal of property and equipment   --             (76)
     Changes in assets and liabilities:
        Accounts receivable                    4,430           1,016
        Inventories                              641             875
        Prepaids and other assets                (29)           (699)
        Loans receivable                         545              --
        Accounts payable                      (2,955)            (28)
        Accrued and other liabilities         (1,603)            (75)
        Customer deposits                        617              --
        Deferred revenues                      1,682           1,337
                                               -----           -----
      Net cash provided by operating activities
                                               5,644           6,395

CASH FLOWS FROM INVESTING ACTIVITIES:
     Capital expenditures                       (370)           (469)
     Proceeds from sale of property and equipment --             282
     Sale of investments                         169              --
     Changes in intangible assets               (252)             37
     Notes receivable from affiliate           3,113              --
                                               -----            -----
          Net cash provided by (used in)
investing activities                           2,660            (150)
                                               -----            -----
CASH FLOWS FROM FINANCING ACTIVITIES:
     Dividends paid                               --          (3,000)
     Borrowings on long-term debt              8,050          32,856
     Principal payments of long-term debt    (16,423)        (36,447)
                                             --------        --------
      Net cash used in financing activities   (8,373)         (6,591)
                                             --------        --------
NET DECREASE IN CASH AND CASH EQUIVALENTS        (69)           (346)

CASH AND CASH EQUIVALENTS AT
 BEGINNING OF THE PERIOD                       3,746             346
                                               -----            -----
CASH AND CASH EQUIVALENTS AT 
 END OF THE PERIOD                           $ 3,677         $    --
                                               =====            =====
Supplemental disclosures of cash flow information:

     Cash paid during the period for:
        Interest                             $   893        $     805
        Income taxes                              --               49


         See Notes to Consolidated Financial Statements.
                                
                                3
                                
                                
              AFFINITY GROUP, INC. AND SUBSIDIARIES
           Notes to Consolidated Financial Statements
                           (Unaudited)


(1)  BASIS OF PRESENTATION


The  financial  statements  included herein  include  the  results  of
Affinity Group, Inc. and subsidiaries (the Company) without audit,  in
accordance with generally accepted accounting principles, and pursuant
to   the   rules  and  regulations  of  the  Securities  and  Exchange
Commission.  These interim consolidated financial statements should be
read  in  conjunction with the consolidated financial  statements  and
notes  in  the  Company's 10-K report for the year ended December  31,
1995  as  filed with the Securities and Exchange Commission.   In  the
opinion  of  management  of the Company, these consolidated  financial
statements  contain  all  adjustments of  a  normal  recurring  nature
necessary  to  present  fairly  the  financial  position,  results  of
operations  and  cash  flows of the Company for  the  interim  periods
presented.


                                
                                
                                
                                4
              AFFINITY GROUP, INC. AND SUBSIDIARIES
        MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
               CONDITION AND RESULTS OF OPERATIONS

ITEM: 2

The  following  table  is  derived  from  the  Company's  Consolidated
Statements of Operations and expresses the results from operations  as
a  percentage  of  revenues and reflects the  net  increase/(decrease)
between periods:




                                            QUARTER ENDED
                                   3/31/96   3/31/95   Inc/(Dec)
                                   -------   -------   ---------
REVENUES:
     Membership services            75.15%    75.43%    (1.18%)
     Publications                   24.85%    24.57%       --
                                   100.00%   100.00%      (.8%)

COSTS AND EXPENSES:
     Membership services            44.94%    43.63%     2.18%
     Publications                   22.89%    20.01%    13.45%
     General and administrative     12.50%    13.75%    (9.78%)
     Depreciation and amortization   6.45%     7.41%   (13.61%)
                                    -----     -----     -----
                                    86.79%    84.80%     1.52%
                                    -----     -----     -----
INCOME FROM OPERATIONS              13.21%    15.20%   (13.79%)

NON-OPERATING EXPENSES:
     Interest expense, net         (12.66%)  (12.56%)      --
     Other non-operating, net           --      .23%  (100.00%)
                                    ------    ------    -----
                                   (12.66%)  (12.33%)    1.90%
                                    -----     -----     -----
NET INCOME BEFORE INCOME TAXES        .55%     2.87%   (81.15%)

INCOME TAX (PROVISION)               (.27%)   (1.49%)  (82.29%)
                                    -----      -----    -----
NET INCOME                            .28%     1.38%   (79.91%)
                                    =====      ====     =====



                                5
RESULTS OF OPERATIONS

Three Months Ended March 31, 1996 Compared With Three Months Ended
March 31, 1995


Revenues  for the first quarter of 1996 of $33.0 million  declined  by
$200,000 from the first quarter of 1995. Affinity Thrift and Loan  and
Affinity  Insurance Group operations, acquired in the second  half  of
1995, contributed revenue of $239,000 in the first quarter of 1996.

Membership  services revenue for the first quarter of  1996  of  $24.8
million  declined  by  $300,000 from the comparable  period  in  1995.
Excluding operations acquired in 1995, membership services revenue for
the  1996  period was $24.6 million, a $500,000 decline from the  1995
period.  Declines  in membership services revenue for  Camp  Coast  to
Coast,  National  Association for Female Executives  (NAFE),  Samboree
activities,  emergency road service (ERS), and  Highways  magazine  of
$1.3  million  for the 1996 period were partially offset by  aggregate
increases of $850,000 in marketing fees from VIP Insurance, health and
life   insurance,   RV   financing  and  new  product   introductions,
specifically Direct TV and RV Search.

Publication revenue for the first quarter of 1996 of $8.2 million  was
unchanged  from  1995.  Modest gains in Trailer Life,  MotorHome,  and
Rider  revenue  were  offset by declines in RV Business,  RV  Shopper,
American Rider and book revenues.

Cost  and  expenses  of  $28.6 million in the first  quarter  of  1996
increased  by  $400,000  over the first quarter  of  1995.   Cost  and
expenses  of  the  newly  acquired  thrift  and  insurance  operations
represent $637,000 of the increase.  Excluding these costs, membership
services expenses of $14.2 million in 1996 compare to $14.5 million in
1995.   Increases in expenses associated with the introduction of  new
products,  Direct TV and RV Search, totaling $274,000, were more  than
offset   by  declines  in  expenses  associated  with  Samborees,   RV
Financing, Camp Coast to Coast and other general membership  services.
Publication  expenses of $7.5 million for the first  quarter  of  1996
were  $895,000,  or 13% over the publication expenses  for  the  first
quarter of 1995.  This increase is primarily due to higher paper costs
of  approximately $530,000 in the 1996 period, combined with the costs
of  $365,000  pertaining to the introduction of two new  publications,
Roads to Adventure and Touring Rider. General and administrative costs
and expenses for the first quarter of 1996 were $4.1 million, compared
to  $4.6  million  in  the first quarter of 1995.   This  decrease  is
attributed  to  phantom stock expense of $500,000  recognized  in  the
first  quarter of 1995, compared to zero in the first quarter of 1996.
Depreciation  and  amortization  expense  of  $2.1  million  decreased
$335,000 or 13.6% primarily due to customer list and other intangibles
having been fully amortized.

Income from operations for the first quarter of 1996 of $4.4 million

                                6


declined  from the first quarter of 1995 by $697,000 or  13.8%.   Flat
revenues coupled with increased operating expenses associated with the
new  business operations and the increase in publishing costs, account
largely for the decline in income from operations.

Non-operating expenses of $4.2 million for the first quarter  of  1996
compared  to  $4.1  million  for the same  period  in  1995.  Interest
expenses,  constituting the majority of this expense,  was  relatively
unchanged.   Higher overall borrowings in the 1996 period were  offset
by lower interest rates.

Net  income  before  taxes in the first quarter of  1996  of  $180,000
compared to $955,000 for the first quarter of 1995.  The decreases  in
income from operations identified above account for the decline.

Net  income  for  the first quarter of 1996 was $92,000,  compared  to
$455,000 for the same period a year ago.


LIQUIDITY AND CAPITAL RESOURCES

At  March  31,  1996,  the  Company had an  undrawn  revolving  credit
facility  of  $11.7 million compared to $3.5 million at  December  31,
1995.  The decline in the outstanding revolver borrowings in the first
quarter  of  1996 is primarily attributable to receipt  in  the  first
quarter  of  1996 of the annual VIP Insurance bonus for 1995  and  the
repayment  of  an affiliate note receivable, which in  the  aggregate,
totaled $5.8 million.

Cash  on hand and investments of $5.0 million are primarily restricted
for   use  within  the  thrift  and  insurance  subsidiaries  and  are
unavailable for revolver paydown.

In  the  first  quarter of 1996, the Company made payments  under  the
terms  of  several  phantom stock agreements  totaling  $2.2  million.
Additional  phantom  stock  payments of  $1.4  million  are  currently
required to be made over the next twelve months.

Capital  expenditures in the first quarter of 1996  totaled  $370,000,
compared to capital expenditures of $469,000 during the same period in
1995.  It is anticipated the Company will incur an additional $2.5  to
$3.5  million in capital expenditures during the remainder of calendar
year 1996 to further develop its membership data base systems.

Management  believes  that  funds  generated  by  operations  will  be
sufficient to satisfy its debt obligations and capital requirements.





                                7




PART II:  OTHER INFORMATION


     Items 1-5:  Not Applicable


     Item 6:  Exhibits and Reports on Form 8-K: None





                                8







SIGNATURES:


Pursuant  to the requirements of the Securities Exchange Act of  1934,
the  Registrants  have duly caused this report to  be  signed  on  its
behalf by the undersigned thereunto duly authorized.



                                        AFFINITY GROUP, INC.




Date: May 14, 1996                      Mark J. Boggess
                                        Senior Vice President
                                        Chief Financial Officer



                                
                                9



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