D M MANAGEMENT CO
10-K, 1996-09-26
CATALOG & MAIL-ORDER HOUSES
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<PAGE>   1
                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    ---------
                                    FORM 10-K


[X]      ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES 
         EXCHANGE ACT OF 1934 FOR FISCAL YEAR ENDED JUNE 29, 1996.

                                       OR

[ ]      TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES 
         EXCHANGE ACT OF 1934 FOR TRANSITION PERIOD FROM _________ TO _________.


                         COMMISSION FILE NUMBER 0-22480

                              DM MANAGEMENT COMPANY
             (EXACT NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)


           DELAWARE                                   04-2973769
(State or other jurisdiction of         (I.R.S. Employer Identification No.)
incorporation or organization)             


     25 RECREATION PARK DRIVE
          HINGHAM, MA                                 02043
(Address of principal executive offices)            (Zip Code)


Registrant's telephone number, including area code          (617) 740-2718


Securities registered pursuant to Section 12(b) of the Act:  None

Securities registered pursuant to Section 12(g) of the Act:

Title of Each Class:       Common Stock, $0.01 par value

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding 12 months (or for such shorter period that the registrant was
required to file such reports), and (2) has been subject to such filing
requirements for the past 90 day    Yes  X  No
                                        ---    ---
 
Indicate by check mark if disclosure of delinquent filers pursuant to Item 405
of Regulation S-K is not contained herein, and will not be contained, to the
best of registrant's knowledge, in definitive proxy or information statements
incorporated by reference in Part III of this Form 10-K or any amendment to this
Form 10-K. [ ]

As of September 9, 1996, the aggregate market value of voting stock held by
non-affiliates of the Registrant was $8,700,348 based on the closing price
($3,875 per share) for the common stock as reported on the Nasdaq National
Market on September 9, 1996.

Shares outstanding of the Registrant's Common Stock at September 9, 
1996: 4,326,157


Certain portions of the Proxy Statement for the Annual Meeting of Stockholders
of DM Management Company to be held on November 8, 1996, which will be filed
with the Securities and Exchange Commission within 120 days after June 29, 1996,
are incorporated by reference in Part III of this Form 10-K or any amendment to
this Form 10-K.

     
                            Total number of pages 62
                   The Exhibit Index is located on Pages 38-39


<PAGE>   2

<TABLE>
                                 DM MANAGEMENT COMPANY AND SUBSIDIARY
                                               INDEX TO
                                      ANNUAL REPORT ON FORM 10-K
                                  FOR FISCAL YEAR ENDED JUNE 29, 1996

                                  -----------------------------------

<CAPTION>
Part I                                                                                              Page
                                                                                                    ----
<S>                                                                                                <C> 
   Item 1.   Business................................................................................3-6
   Item 2.   Properties............................................................................... 7
   Item 3.   Legal Proceedings.........................................................................7
   Item 4.   Submission of Matters to a Vote of Security Holders.......................................7

Part II

   Item 5.   Market for Registrant's Common Equity and Related Shareholder Matters.....................8
   Item 6.   Selected Consolidated Financial Data......................................................9
   Item 7.   Management's Discussion and Analysis of Consolidated Financial Condition and
                      Results of Operations........................................................10-12
   Item 8.   Consolidated Financial Statements and Supplementary Data..............................13-30
   Item 9.   Changes in and Disagreements on Accounting and Consolidated Financial Disclosure.........31

Part III

   Item 10.  Directors and Executive Officers of the Registrant.......................................32
   Item 11.  Executive Compensation...................................................................32
   Item 12.  Security Ownership of Certain Beneficial Owners and Management...........................32
   Item 13.  Certain Relationships and Related Transactions...........................................32

Part IV

   Item 14.  Exhibits, Consolidated Financial Statements and Schedules, and Reports on Form 8-K....33-36

Signatures............................................................................................37
</TABLE>


                                        2


<PAGE>   3



                                     PART I

ITEM 1. BUSINESS

GENERAL

     DM Management Company ("DM Management" or the "Company") is a national
direct marketer of a broad assortment of classic women's apparel and
accessories. The Company markets its products primarily through three catalog
concepts, J. Jill, Ltd., Nicole Summers and The Very Thing!. The Company strives
to provide superior quality products and excellent customer service. Its
catalogs are designed to appeal to the mature, upscale woman.

     Beginning in December 1994, the Company also marketed merchandise through
its Carroll Reed catalog. On May 20, 1996, the Company announced its plan to
discontinue the operations of its Carroll Reed segment. Accordingly, the Carroll
Reed segment has been accounted for as a discontinued operation, and all assets,
liabilities, results of operations and cash flows associated with the Carroll
Reed segment have been segregated from those associated with continuing
operations. The information set forth in this item relates to the Company's
continuing operations unless otherwise noted. The divestiture of the Carroll
Reed segment enables the Company to invest its resources in its profitable and
growing core business - J. Jill, Ltd., Nicole Summers and The Very Thing!. The
Company expects to conclude its divestment of the Carroll Reed segment during
fiscal 1997.

THE COMPANY'S CATALOGS

     During the year ended June 29, 1996 ("fiscal 1996"), the Company mailed
approximately 42 million catalogs. These mailings include regular seasonal
mailings of its principal catalogs, and periodic mailings of its specialty and
sale catalogs. Each of the Company's principal catalogs embodies a distinctive
concept. These principal catalogs are distributed in three editions per season.
Each edition may be mailed several times with variations in format and content.
The principal catalogs are as follows:

     J. JILL, LTD. - "Uncomplicated Style." J. Jill, Ltd. features comfortable
and easy-to-wear clothing, ranging from casual apparel to special-occasion
dressing. Never trendy, J. Jill, Ltd. has a relaxed, confident styling and
season-spanning wearability. Approximately sixty percent of the items offered in
fiscal 1996 were private-label. Brand-name merchandise, from vendors such as 
Sigrid Olson, Northern Isles and Rockport, enhanced the collection.

     NICOLE SUMMERS - "A spirited style all your own." Nicole Summers targets
women whose style is distinct but eclectic. Brand-name merchandise such as
Marisa Christina, Maggy Boutique, Sandy Starkman and Caron constituted
approximately forty percent of Nicole Summers' merchandise in fiscal 1996.
These recognized names were complemented by private-label merchandise, bringing
customers an original and diverse selection.

     THE VERY THING! - "A wardrobe for elegant living." The Very Thing! offers
refined apparel for women with discerning tastes. The merchandise features
quality brands such as Gay Boyer Collections, Bleyle, Castleberry, Ruth Norman,
Laura Knits, Maggy London, Adrianna Papell and Herbert Grossman. These brands
accounted for approximately two-thirds of the merchandise available in fiscal
1996. Other featured apparel consists of private-label goods, primarily
coordinated separates, cotton knits and sweaters.

<TABLE>

     The following table provides a summary of circulation and net sales by
concept for fiscal 1996 (circulation and dollars in millions):

<CAPTION>
                                       Circulation as a                 Net Sales as a
                                       Percent of Total                Percent of Total
                        Circulation      Circulation       Net Sales     Net Sales
                        -----------    ----------------    ---------   ----------------

<S>                            <C>          <C>              <C>            <C> 
The Very Thing!                11.3          27%             $21.3           27%
Nicole Summers                 12.4          30%              26.6           33%
J. Jill, Ltd.                   8.6          21%              16.1           20%
Combined mailings (1)           9.3          22%              14.8           18%
Outlet stores                   N/A          N/A               1.8            2%
                               ----         ----             -----          ---
     Total                     41.6         100%             $80.6          100%
                               ====         ====             =====          ===
<FN>
(1)  Includes sale catalogs and Our Favorites, which features the most popular
     items from each of the Company's principal catalogs.
</TABLE>


                                        3


<PAGE>   4



MERCHANDISING

     The Company's principal catalogs offer an extensive wardrobe assortment in
a wide range of sizes, and beginning in fiscal 1997, specialty gift items.
Merchandise styles are classic with a focus on quality and are not subject to
radical change. Changes in merchandise assortments and styles are made carefully
based on changing customer preferences and tastes.

     The Company offers both brand-name and private-label merchandise.
Brand-name products are selected from the regular offerings of the Company's
vendors. Private-label products are primarily basic items such as cotton knits
and sweaters and are used to round out and complement the overall merchandise
assortment. In order to ensure that private-label merchandise is manufactured to
the Company's quality standards, product managers, quality assurance specialists
and an in-house fit specialist develop the Company's own quality guidelines and
sizing standards.

     The Company sells domestically produced and imported merchandise which it
purchases in the open market from approximately 340 different vendors. During
fiscal 1996, approximately 8% of the Company's merchandise was purchased
directly from one foreign vendor. As a result of its overseas sourcing, the
Company is subject to the risks generally associated with doing business abroad,
including fluctuations in the value of currencies, export duties, quotas, work
stoppages and, in certain parts of the world, political instability. To date,
these factors have not had a material adverse impact on the Company's
operations.

INVENTORY MANAGEMENT

     The Company's inventory management goal is to maintain a high initial
fulfillment rate while maximizing inventory turnover rates and minimizing the
amount of unsold merchandise at the end of each selling season. To achieve this
goal, the Company seeks to schedule merchandise deliveries to immediately
precede expected increases in customer demand; and, where practicable, orders
inventory in several lots with the size of reorders dependent on customer
demand.

     Initial purchase quantities are based on a variety of factors, including
past experience with the same or similar products, future availability, shipping
time, and the Company's ability to negotiate a reorder commitment from the
vendor. The Company uses software specifically developed for use in the direct
marketing industry ("the Forecasting System") for sales analysis, forecasting
and inventory control. The Forecasting System allows sales and other data for
each catalog to be sorted by various criteria specified by the user, such as
performance by segment (e.g., rented names), performance by cell (e.g., 12-month
customers), performance by merchandise category (e.g., sportswear) and
performance by item. Using this information, the Company projects gross demand
and returns for each item and, based on these projections and inventory on hand
and on order, makes decisions regarding additional purchases.

     The Company sells overstocks and prior season's merchandise through inbound
telemarketing, sales pages bound into its full-price catalogs, periodic sale
catalogs and its three outlet stores. A fourth outlet store is being used by the
Company on a temporary basis in order to liquidate Carroll Reed inventory in
connection with the Company's divestiture of the Carroll Reed segment.

MARKETING AND CIRCULATION MANAGEMENT

     The Company maintains customer lists for its three titles and several other
catalogs which it no longer distributes. These lists contain approximately 2.2
million names, as well as certain historical information and purchase behavior
data associated with those names. Approximately 498,000 of these names represent
customers who had purchased from any of the Company's catalogs at least once
during fiscal 1996 (12-month customers). The Company's database of names and
purchasing histories is maintained off-site by a service bureau which sorts and
processes this information in accordance with instructions from the Company. The
Company provides transaction updates via tape to the service bureau on a weekly
basis. The service bureau is required by its agreement with the Company to
maintain the confidentiality of the Company's customer lists.

     The Company applies statistical modeling and segmentation techniques to its
customer list on a catalog by catalog basis in order to devise its catalog
marketing and circulation strategies. The resulting analysis is used to
determine which of the Company's catalogs will be mailed to which customers, and
the frequency of such mailings.

     In addition to mailing to customers currently in its database, the Company
has on ongoing customer acquisition program designed to attract new customers on
a cost effective basis. The primary source of new customers is lists rented from
or exchanged with other mailers and compilers. Before these lists are used, they
are edited in order to identify and delete names already on the Company's house
file and to enhance their probable performance.

                                        4


<PAGE>   5



TELESERVICES AND CUSTOMER SERVICE

     The Company designs its teleservice and customer service standards to
exceed customers' expectations. In order to support these standards, the
Company's teleservice representatives ("personal shoppers") and customer service
representatives are trained in telephone selling techniques including the
selling of alternates, coordinates and other full-price and sale items. Training
also emphasizes a courteous, helpful approach which informs the customer about
the Company's products and policies. Prior to release of each catalog, the
Company's merchants review that catalog's merchandise with the personal shoppers
to highlight each style's specific selling points. In addition, samples from
every current catalog are available for physical inspection by the personal
shoppers should the customer want to know more about an item. A substantial
portion of each personal shopper's performance evaluation is based on how well
the personal shopper meets customer service standards.

     During fiscal 1996, approximately 1.1 million calls were received by the
Company's personal shoppers of which roughly 16% related to the Carroll Reed
segment. Orders are taken 24 hours a day, 365 days a year. Orders not placed by
telephone are received by mail or telecopier. Telephone orders are processed
on-line, through direct real-time access to the Company's data processing
system. This system provides information concerning product availability,
product specifications, available substitutes, coordinates and accessories. The
system also provides information concerning the customer's purchasing history,
which permits the personal shopper to establish a personalized dialog with each
customer.

     In an effort to build brand loyalty and to provide additional convenience
for its customers, the Company introduced its own private-label credit card, The
Catalog Account, in the Fall 1995 selling season. The Company launched its
credit card program by offering credit to existing customers who were
prescreened for creditworthiness using automated screening and credit scoring
techniques. Response to these offers has been favorable, with approximately
35,000 customers becoming cardholders, and approximately $7.7 million in net
sales attributable to those cardholders in the first twelve months of the
program. The Company has retained a service bureau to provide all the necessary
services required to manage its credit card program. Services include credit
screening and approval, credit processing, card issuance, billing/payment
processing, collections and reporting. Credit risks associated with the credit
card program are assumed by the service bureau.

FULFILLMENT

     The Company uses an integrated computerized picking, packing and shipping
system in order to facilitate quick delivery. The system monitors the in-stock
status of each item ordered, processes the order and generates all related
packing and shipping materials, taking into account the location of items within
the distribution center. During fiscal 1996, the Company shipped approximately
1.2 million packages from its distribution facility, including approximately
200,000 Carroll Reed packages. In fiscal 1996, the Company shipped approximately
76% of all ordered items on the day of order acceptance and the Company was able
ultimately to ship approximately 95% of all items for which orders were
accepted.

     In June 1996, the Company began offering its customers a choice of shipping
options with varying costs depending on desired delivery speed. The Company now
offers quick delivery of its customer orders via the U.S. Postal Service, as
well as its traditional next day delivery service. Under its agreement with an
air cargo courier, the Company has received specific rates by agreeing to use
the courier for substantially all of its air express deliveries.

CUSTOMER GUARANTEE AND RETURNS

     The Company offers an unqualified merchandise guarantee. If a customer is
not completely satisfied with any item, for any reason, the customer may return
it for an exchange or a prompt, full refund of the purchase price. For fiscal
1996, the Company experienced customer returns, net of exchanges, of
approximately 29% of items shipped.

     Returns are received and processed as a separate activity to maintain
control over the returned product, initiate the refund process and, if
necessary, obtain appropriate credit from suppliers. Return experience is
closely monitored at the item level to identify any product quality and fit
issues. Information generated by this monitoring process is used to assess
future purchases, enhance customer satisfaction and reduce overall returns.
Returned merchandise is inspected carefully and, unless damaged, is cleaned,
pressed and returned to the Company's inventory. Approximately 95% of returned
merchandise is recycled into the Company's inventory.

                                        5


<PAGE>   6



CATALOG PRODUCTION AND MAILING

     Significant portions of the Company's catalogs are produced in-house using
desktop publishing, thereby providing cost savings and flexibility to make
changes relatively late in the production cycle. The Company engages an outside
creative agency for catalog design. All of the Company's catalogs are printed
commercially under the Company's supervision. The Company significantly reduces
mailing costs by sorting mailings by Zip Code to the carrier route level and
also prints the "zip plus four" bar code to obtain optimum postal discounts.

COMPETITION

     The direct marketing industry is both highly fragmented and highly
competitive. The Company's principal competitors are other catalog companies,
retail stores, including discount stores and department stores, and television
home shopping networks. In recent years, many new competitors have entered the
mail order catalog industry, and competition from established companies has
increased. Many of the Company's competitors have greater financial,
distribution and marketing resources than the Company. The Company competes
principally on the basis of its broad selection of quality women's apparel and
accessories selected for its target market, optional overnight delivery of
in-stock items, its personalized customer service and its unconditional
guarantee.

EMPLOYEES

     As of August 24, 1996, the Company employed 377 individuals, including
individuals working in the Carroll Reed segment, of whom 288 were full-time
(those employees scheduled to work 30 hours or more per week) and 89 were
part-time. The divestiture of the Carroll Reed segment is not expected to
significantly reduce the number of people employed by the Company. None of the
Company's employees is represented by a union. The Company considers its
employee relations to be good.

TRADEMARKS AND SERVICE MARKS

     The Company has registered the names and logos of its three principal
catalogs, The Very Thing!, Nicole Summers and J. Jill, Ltd., as service marks
with the United States Patent and Trademark Office. During fiscal 1995, the
Company acquired the Carroll Reed trademark and service mark. In conjunction
with its decision to discontinue the Carroll Reed segment, the Company is
currently pursuing a buyer for the related trademark and service mark. The
Company also has a service mark registration for The Catalog Outlet Store under
which it operates its outlet stores.

GOVERNMENT REGULATION

     The catalog sales business conducted by the Company is subject to the
Merchandise Mail Order Rule and related regulations promulgated by the Federal
Trade Commission, which prohibit unfair methods of competition and unfair or
deceptive acts or practices in connection with mail order sales and require
sellers of mail order merchandise to conform to certain rules of conduct with
respect to shipping dates and shipping delays. The Company believes it is in
compliance with such regulations.

     The Company currently collects sales tax on sales to Massachusetts
customers. Many states have attempted to require that out-of-state direct
marketers collect use taxes on sales of products shipped to their residents. The
United States Supreme Court has held unconstitutional a state's imposition of
use tax collection obligations on an out-of-state mail order company whose only
contacts with the state were the distribution of catalogs and other advertising
materials through the mail and subsequent delivery of purchased goods by parcel
post and interstate common carriers but has stated that Congress could enact
legislation authorizing the states to impose such obligations. Management is
unable to predict the likelihood of Congress passing this or similar
legislation, and whether the Company will, in the future, be required to collect
sales and use taxes in the various states. If such legislation is passed or the
Supreme Court alters its position to permit imposition of such obligations, the
Company would incur additional administrative expense. The Company is unable, at
this time, to predict the impact of the collection of sales or use taxes on its
financial position, results of operations and cash flows.

                                        6


<PAGE>   7



ITEM 2.   PROPERTIES

<TABLE>
     The following table sets forth certain information relating to the
Company's principal facilities:

<CAPTION>
                                 SQUARE                                                   TYPE OF        LEASE          
LOCATION                         FOOTAGE                   FUNCTION                       INTEREST    TERMINATION
- --------                         -------                   --------                       --------    -----------
                                                                                             
<S>                              <C>         <C>                                           <C>       <C>         
Meredith, New Hampshire          93,120      Distribution Center and Offices               Owned     Not Applicable 
(approximately 25 acres)                                                                                                  
                                                                                                                       
Hingham, Massachusetts           23,719      Catalog Production Facilities and Offices     Leased       03/31/00       
                                                                                                                      
Meredith, New Hampshire           3,600      Outlet Store                                  Leased       07/01/99       
                                                                                                                      
North Conway, New Hampshire       2,567      Outlet Store                                  Leased       02/28/02
                                                                                                                      
North Conway, New Hampshire       3,538      Outlet Store                                  Leased       10/15/96       
                                                                                                                      
Bedford, Massachusetts            5,255      Outlet Store                                  Leased       04/15/00       
                                                                                                                      
Laconia, New Hampshire           15,868      Warehouse                                     Leased       04/15/97       
                                                                                                        
</TABLE>



ITEM 3.   LEGAL PROCEEDINGS

     The Company is not a party to any material legal proceedings and did not
settle any material legal proceedings during the fourth quarter of fiscal 1996.

ITEM 4.   SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

     The Company held a Special Meeting of Stockholders on April 25, 1996. At
the Special Meeting, the stockholders of the Company voted to approve the
following actions by the following votes:

<TABLE>
     1.   To increase the number of shares of common stock that may be issued
          pursuant to the options granted under the 1993 Incentive and
          Nonqualified Stock Option Plan from 300,000 to 700,000.

<CAPTION>
                                  Number of Shares
                                  ----------------
<S>                                      <C>      
For                                      2,333,392
Against                                    254,634
Abstain                                      3,500
Broker non-votes                           501,693
</TABLE>

<TABLE>
     2.   To provide for additional formula stock option grants under the 1993
          Incentive and Nonqualified Stock Option Plan to members of the
          Company's Board of Directors who are not employees of the Company or
          any parent or subsidiary of the Company.

<CAPTION>
                                  Number of Shares
                                  ----------------
<S>                                      <C>      
For                                      2,945,994
Against                                    144,046
Abstain                                      3,449
Broker non-votes                                 0
</TABLE>

                                        7


<PAGE>   8

                                     PART II

ITEM 5.   MARKET FOR REGISTRANT'S COMMON EQUITY AND RELATED SHAREHOLDER MATTERS

     The common stock of the Company is listed on the Nasdaq National Market
under the symbol "DMMC." As of September 9, 1996, the approximate number of
shareholders of record of common stock of the Company was 300. The Company
believes that the approximate number of beneficial holders of common stock of
the Company is approximately 1,000.

<TABLE>
     The following table sets forth, for the periods shown, the high and low per
share sales prices of the Company's Common Stock as reported on the Nasdaq
consolidated reporting system.

<CAPTION>
                                                                 HIGH      LOW
                                                                 ----      ---
        <S>                                                      <C>       <C> 
        Fiscal 1995:   First Quarter............................ 10        8 1/4
                       Second Quarter .......................... 9         4 1/8
                       Third Quarter............................ 5 1/4     2 1/2
                       Fourth Quarter........................... 3 3/4     2 1/4

        Fiscal 1996:   First Quarter............................ 4 1/8     1 7/8
                       Second Quarter........................... 2 5/8     1 7/8
                       Third Quarter............................ 2 7/8     2
                       Fourth Quarter........................... 5 3/8     2 5/8
</TABLE>

     The Company has never declared or paid cash dividends on its common stock.
The Company currently intends to retain its earnings for use in the operation
and expansion of its business. The payment of any future dividends will be
determined in light of the then current conditions, including the Company's
earnings, financial condition and requirements, restrictions in financing
agreements and other factors. Under the terms of the Company's existing debt
agreements with a commercial bank, the Company is not permitted to pay dividends
in excess of twenty-five percent of net income without the commercial bank's
consent.

                                        8


<PAGE>   9



ITEM 6.   SELECTED CONSOLIDATED FINANCIAL DATA

     The selected consolidated financial data of the Company set forth below
have been derived from the consolidated financial statements of the Company for
the periods indicated. This selected consolidated financial data should be read
in conjunction with "Management's Discussion and Analysis of Consolidated
Financial Condition and Results of Operations" and the Company's consolidated
financial statements and footnotes.

     On May 20, 1996, the Company announced its plan to discontinue the
operations of its Carroll Reed segment. Accordingly, the Carroll Reed segment
has been accounted for as a discontinued operation, and all assets, liabilities,
results of operations and cash flows associated with the Carroll Reed segment
have been segregated from those associated with continuing operations.

     During the second quarter of the year ended June 25, 1994, the Company
completed its initial public offering ("IPO") of 2,070,000 shares of common
stock at $9.00 per share. In conjunction with the IPO, all shares of the
Company's preferred stock were converted into 2,372,895 shares of common stock.
In addition, all outstanding common stock warrants were exercised for 286,881
shares of common stock.

<TABLE>
<CAPTION>
                                                                         FISCAL YEAR ENDED                           
(amounts in thousands, except per share data)  --------------------------------------------------------------------- 
                                                JUNE 27,      JUNE 26,       JUNE 25,     JUNE 24,       JUNE 29, 
                                                 1992           1993          1994          1995           1996
                                                --------      --------       --------     --------       -------- 
RESULTS OF OPERATIONS:
<S>                                             <C>            <C>           <C>           <C>           <C>    
Net sales ...............................       $41,532        $47,510       $63,337       $72,691       $80,585
Income (loss) from continuing operations         (2,411)         1,547         3,269           765           235
Net income (loss) .......................        (2,411)         1,547         3,269           773        (9,350)
Income (loss) from continuing operations
   per common and common equivalent share         (2.07)          0.60          0.80          0.17          0.05
Net income (loss) per common and common
   equivalent share .....................         (2.07)          0.60          0.80          0.17         (2.11)

FINANCIAL POSITION (END OF PERIOD):
Total assets ............................       $ 6,935        $ 8,849       $26,923       $31,612       $27,069
Working capital .........................           737          1,075         9,305         6,315         6,988
Total debt ..............................         7,270            594           415         3,913         5,269
Stockholders' equity (deficit) ..........        (5,962)         1,645        17,861        18,851         9,480

STATISTICS ON CONTINUING OPERATIONS:
Weighted average common and common
   equivalent shares outstanding:
   Primary ..............................         1,167          2,586         4,077         4,610         4,441
   Fully diluted ........................         1,167          2,586         4,081         4,619         4,518
Catalog circulation .....................        24,100         24,000        32,400        40,300        41,600
12-month customer list ..................           282            312           415           479           498

</TABLE>


                                        9


<PAGE>   10



ITEM 7.   MANAGEMENT'S DISCUSSION AND ANALYSIS OF CONSOLIDATED FINANCIAL 
          CONDITION AND RESULTS OF OPERATIONS

RESULTS OF OPERATIONS

     YEAR IN REVIEW

     The year ended June 29, 1996 ("fiscal 1996") was a year of significant
change at DM Management. Under new leadership, it was decided to discontinue the
operations of the Carroll Reed segment. The result of this decision was a
one-time charge to income of $8.5 million in fiscal 1996. While this decision
was a difficult one, it enables the Company to focus on and invest its resources
in its profitable and growing core businesses - J. Jill, Ltd., Nicole Summers
and The Very Thing!.

     Fiscal 1996 net sales from continuing operations increased 10.9% to $80.6
million, from $72.7 million reported for the year ended June 24, 1995 ("fiscal
1995"). Net income from continuing operations for fiscal 1996 was $235,000 or
$0.05 per share. This compares to net income from continuing operations of
$765,000 or $0.17 per share for the prior year.


<TABLE>
     The following table represents the Company's consolidated statements of
operations as a percentage of net sales:

<CAPTION>
                                                                          FISCAL YEAR ENDED
                                                                 ------------------------------------
                                                                 JUNE 25,        JUNE 24,    JUNE 29, 
                                                                   1994           1995        1996                         
                                                                (52 WEEKS)     (52 WEEKS)  (53 WEEKS)
                                                                 --------       --------    --------
<S>                                                                <C>           <C>         <C>    
Net sales ................................................         100.0%        100.0%      100.0 %
Cost of goods sold .......................................          58.1          58.8        59.3
                                                                   -----         -----       -----  
     Gross profit ........................................          41.9          41.2        40.7
Selling, general and administrative expenses .............          36.4          40.0        40.0
                                                                   -----         -----       -----  
     Income from continuing operations before interest and
          income taxes ...................................           5.5           1.2         0.7
Interest (income) expense, net ...........................          (0.2)            -         0.4
                                                                   -----         -----       -----  
     Income from continuing operations before income taxes           5.7           1.2         0.3
Provision for income taxes ...............................           0.5           0.1           - 
                                                                   -----         -----       -----  
     Income from continuing operations ...................           5.2           1.1         0.3
     Income (loss) from discontinued operations ..........             -             -       (11.9)
                                                                   -----         -----       -----  
     Net income (loss) ...................................           5.2%          1.1%      (11.6)%
                                                                   =====         =====       =====  
</TABLE>

     COMPARISON OF YEAR ENDED JUNE 29, 1996 WITH YEAR ENDED JUNE 24, 1995

     CONTINUING OPERATIONS

     SALES AND CIRCULATION. Net sales for fiscal 1996 increased 10.9% to $80.6
million from $72.7 million for fiscal 1995. This increase is attributable to a
more targeted mailing strategy which enabled the Company to raise circulation
levels by a modest 3.2% and at the same time increase the overall performance
per catalog. In fact, customer response rates rose by 6.6% and average revenue
per order increased 3.5%. In addition, despite the small circulation increase,
the Company's 12-month customer list grew 4.0% over the prior year.

     GROSS PROFIT. Gross profit as a percentage of net sales was 40.7% for
fiscal 1996, as compared to 41.2% for fiscal 1995. The highly competitive
pricing environment in the apparel market and the corresponding loss of
operational leverage during fiscal 1996 were primarily responsible for this
decline.

     SELLING, GENERAL AND ADMINISTRATIVE EXPENSES. Selling, general and
administrative expenses as a percentage of net sales were 40.0% for both fiscal
1995 and 1996. This percentage was maintained even though paper and postal cost
increases were in effect for all of fiscal 1996 versus only half of fiscal 1995,
as the Company's more targeted circulation strategy increased the productivity
of its mailings.

     INTEREST (INCOME) EXPENSE. Interest income decreased to $214,000 in fiscal
1996 from $286,000 in fiscal 1995, primarily due to lower invested balances.
Interest expense increased to $520,000 for fiscal 1996, as compared to $302,000
for fiscal 1995, primarily as a result of increased use of the Company's
revolving credit facilities.

                                       10


<PAGE>   11



     INCOME TAXES. The Company's provision for income taxes for fiscal 1996 was
significantly affected by the utilization of federal net operating loss
carryforwards. The effective tax rate was 10.0% in fiscal 1996 and 10.1% in
fiscal 1995. The effective rates reflect the full tax rate at the state level
where operating loss carryforwards have been fully utilized and are no longer
available, as well as the impact of the federal alternative minimum tax.

     DISCONTINUED OPERATIONS

     The fiscal 1996 results of operations for the Carroll Reed segment through
May 20, 1996 have been classified as loss from discontinued operations in the
Company's consolidated statement of operations. The net loss for fiscal 1996
also includes a loss on disposal of the Carroll Reed segment of $8.5 million.
This loss includes a write-off of the remaining unamortized intangible assets
related to the Carroll Reed segment of $5.3 million and a charge for the
expected losses from the Carroll Reed operations during the disposal period of
$3.2 million. This transaction creates a gross deferred tax asset (see Note G to
the accompanying consolidated financial statements), which has been offset by a
full valuation allowance. Therefore, no tax benefit has been recorded as a
result of this transaction.

     COMPARISON OF YEAR ENDED JUNE 24, 1995 WITH YEAR ENDED JUNE 25, 1994

     CONTINUING OPERATIONS

     SALES AND CIRCULATION. Net sales increased 14.8% to $72.7 million in fiscal
1995 from $63.3 million for the year ended June 25, 1994 ("fiscal 1994").
Catalog circulation increased 24.4% over the prior year. The increase in
circulation was attributable to active prospecting through the Fall 1994 selling
season and the introduction of the Company's Getaway catalog, featuring resort
wear from its The Very Thing! concept. Average revenue per order and response
rates declined slightly in fiscal 1995 as compared to fiscal 1994. The Company's
12-month customer list grew 15.4% over fiscal 1994.

     GROSS PROFIT. In fiscal 1995, gross profit as a percentage of net sales was
41.2% as compared to 41.9% in fiscal 1994. This decline was primarily
attributable to higher occupancy costs associated with the Company's expanded
distribution center and an increase in the Company's off-price business as a
result of the difficult Fall 1994 selling season. The effect of these factors on
gross profit was partially offset by lower merchandise costs associated with
private-label offerings.

     SELLING, GENERAL AND ADMINISTRATIVE EXPENSES. Selling, general and
administrative expenses as a percentage of net sales were 40.0% in fiscal 1995
as compared to 36.4% in fiscal 1994. This increase was attributable to higher
catalog production costs, as U.S. Postal Service rates and paper prices
increased and net sales growth fell short of circulation growth.

     INTEREST (INCOME) EXPENSE. Interest income increased to $286,000 in fiscal
1995 as compared to $235,000 in fiscal 1994 primarily as a result of higher
effective interest rates. Increased use of the Company's credit facilities
resulted in an increase in interest expense to $302,000 for fiscal 1995 from
$116,000 in fiscal 1994.

     INCOME TAXES. The Company's provision for income taxes for fiscal 1995 was
significantly affected by a reduction in the Company's deferred tax asset
valuation allowance. The effective tax rate was 10.1% in fiscal 1995 and 9.3% in
fiscal 1994. The effective rates reflect the full tax rate at the state level
where operating loss carryforwards have been fully utilized and are no longer
available, as well as the impact of the federal alternative minimum tax.

     DISCONTINUED OPERATIONS

     The results of operations for the Carroll Reed segment for fiscal 1995 have
been classified as income from discontinued operations in the Company's
consolidated statement of operations. 

LIQUIDITY AND CAPITAL RESOURCES

     During fiscal 1996, the Company funded its working capital needs through
cash generated from operations and through use of its credit facilities. The
Company's primary working capital need in fiscal 1996 was to fund operating
losses generated by its Carroll Reed segment. In addition, the Company used
working capital to support costs incurred in advance of revenue generation,
primarily inventory acquisition and catalog development, production and mailing
costs incurred prior to the beginning of each selling season. The Company has
two selling seasons which correspond to the fashion seasons. The Fall season
begins in July and ends in December. The Spring season begins in January and
ends in early July.

                                       11


<PAGE>   12



     As a result of operating losses related to the Carroll Reed segment, the
Company's working capital needs increased during fiscal 1996, resulting in
increased use of the Company's credit facilities. Although these operating
losses created two violations of the financial covenants contained in the
Company's debt agreements, the Company obtained waivers for each of these
covenant violations. The Company's credit facilities at June 29, 1996 consisted
of a $1,650,000 mortgage note, payments on which are due monthly based on a
15-year amortization, with the remaining balance payable in full on August 31,
1999, and a revolving line of credit totaling $7,000,000 which includes (i) a
$4,000,000 line which expires on October 31, 1996; and, (ii) a $3,000,000 line
which expires on November 30, 1996.

     The Company has received a commitment from its bank to replace its existing
revolving lines of credit with a new credit facility. This new facility expands
the bank's total commitment to $12,000,000 and includes (i) an $8,000,000
revolving line of credit, which reduces to $5,000,000 during the months of May
through November and expires on June 1, 1997; and, (ii) a $4,000,000 term loan,
with payments of $200,000 due quarterly from September 30, 1996 through June 30,
2001. In consideration for this new facility, the Company has agreed to give its
bank a first security interest on substantially all assets.

     Net cash used in investing activities decreased to $1.7 million in fiscal
1996 from $2.7 million in fiscal 1995. Fiscal 1996 capital investments include
additions to property and equipment in the normal course of business and a final
payment related to the Carroll Reed purchase. Net cash used in investing
activities for fiscal 1995 consists of cash outlays for property and equipment
in connection with the completion of the Company's office and distribution
facility expansion and the purchase of certain assets of Carroll Reed, reduced
by cash proceeds from the sale of marketable securities. Planned fiscal 1997
capital expenditures total approximately $1.0 million.

     Fiscal year-end inventory levels were 6.1% higher in fiscal 1996 than in
fiscal 1995. This increase is attributable to the growth of the business.
Prepaid catalog expenses at June 29, 1996 were 6.1% lower than at June 24, 1995.
Cost reduction measures implemented for the Fall 1996 selling season are
primarily responsible for the decrease.

     The Company's existing credit facilities and those expected to be available
in the future, and its cash flows from operations, are expected to provide the
capital resources necessary to support the Company's operating needs for the
foreseeable future.

FUTURE CONSIDERATIONS

     During fiscal 1996, the Company developed and began implementing certain
operational, merchandising, marketing and creative strategies aimed at improving
operating results and strengthening its competitive position. The divestiture of
Carroll Reed enables the Company to dedicate its resources to the profitable and
growing segments of its core business. The Company is committed to building upon
its heritage of providing fashions, including extended sizes, for the active
woman. The Company will continue to market to the upscale consumer with a focus
on being a leading fashion provider to mature women.

     The Company faces various risks and uncertainties in the normal course of
its business. These risks include, but are not limited to, the potential for
changes in consumer spending, consumer preferences and overall economic
conditions, increasing competition in the apparel industry and possible future
increases in operating costs. These factors could cause actual results to differ
materially from those set forth in forward-looking statements made by
management.

IMPACT OF INFLATION

     Except for the increases in U.S. Postal Service rates and paper prices, the
Company's operations have not been materially affected by inflation during the
last three fiscal years.

                                       12


<PAGE>   13



ITEM 8.   CONSOLIDATED FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA

<TABLE>
FINANCIAL HIGHLIGHTS
- -------------------------------------------------------------------------------------
<CAPTION>

                                                         FISCAL YEAR ENDED
                                                -------------------------------------
(amounts in thousands, except per share data)   JUNE 25,      JUNE 24,      JUNE 29,                                    
                                                  1994         1995           1996
                                                --------      --------      --------

<S>                                             <C>           <C>           <C>    
Net sales ...............................       $63,337       $72,691       $80,585
Income from continuing operations                 3,269           765           235
Net income (loss) .......................         3,269           773        (9,350)
Income from continuing operations
   per common and common equivalent share          0.80          0.17          0.05
Net income (loss) per common and common
   equivalent share .....................          0.80          0.17         (2.11)

Working capital .........................       $ 9,305       $ 6,315       $ 6,988
Total assets ............................        26,923        31,612        27,069
Stockholders' equity (deficit) ..........        17,861        18,851         9,480

</TABLE>
                                                                               
     On May 20, 1996, the Company announced its plan to discontinue the
operations of its Carroll Reed segment. Accordingly, the Carroll Reed segment
has been accounted for as a discontinued operation, and all assets, liabilities,
results of operations and cash flows associated with the Carroll Reed segment
have been segregated from those associated with continuing operations.

     During the second quarter of fiscal 1994, the Company completed its initial
public offering ("IPO") of 2,070,000 shares of common stock at $9.00 per share.
In conjunction with the IPO, all shares of the Company's preferred stock were
converted into 2,372,895 shares of common stock. In addition, all outstanding
common stock warrants were exercised for 286,881 shares of common stock.

                                       13


<PAGE>   14


<TABLE>

                                              DM MANAGEMENT COMPANY AND SUBSIDIARY
                                           INDEX TO CONSOLIDATED FINANCIAL STATEMENTS

<CAPTION>
                                                                                                                              Page
                                                                                                                              ----

<S>                                                                                                                         <C>
Report of Independent Accountants..........................................................................................    15

Consolidated Balance Sheets at June 24, 1995 and June 29, 1996.............................................................    16

Consolidated Statements of Operations for the fiscal years ended June 25, 1994, June 24, 1995 and June 29, 1996............    17

Consolidated Statements of Changes in Stockholders' Equity for the fiscal years ended June 25, 1994, June 24, 1995 and
         June 29, 1996.....................................................................................................    18

Consolidated Statements of Cash Flows for the fiscal years ended June 25, 1994, June 24, 1995 and June 29, 1996............    19

Notes to Consolidated Financial Statements................................................................................. 20-28
</TABLE>

                                       14


<PAGE>   15



                        REPORT OF INDEPENDENT ACCOUNTANTS


To the Board of Directors and Stockholders of
DM Management Company:


     We have audited the accompanying consolidated balance sheets of DM
Management Company and subsidiary as of June 24, 1995 and June 29, 1996, and the
related consolidated statements of operations, changes in stockholders' equity
and cash flows for each of the three fiscal years in the period ended June 29,
1996. These consolidated financial statements are the responsibility of the 
Company's management. Our responsibility is to express an opinion on these
financial statements based on our audits.

     We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

     In our opinion, the consolidated financial statements referred to above
present fairly, in all material respects, the financial position of DM
Management Company and subsidiary as of June 24, 1995 and June 29, 1996 and the
consolidated results of its operations and its cash flows for each of the three
fiscal years in the period ended June 29, 1996, in conformity with generally
accepted accounting principles.

                                                 COOPERS & LYBRAND L.L.P.


Boston, Massachusetts
August 9, 1996, except with respect to Note D as to which the date is 
September 10, 1996.

                                       15


<PAGE>   16



                      DM MANAGEMENT COMPANY AND SUBSIDIARY
<TABLE>
                                           CONSOLIDATED BALANCE SHEETS
                                              (AMOUNTS IN THOUSANDS)

<CAPTION>
                                     ASSETS                                  JUNE 24, 1995  JUNE 29, 1996 
                                                                             -------------  ------------- 

<S>                                                                             <C>          <C>     
Current assets:

   Cash and cash equivalents ................................................   $    231     $    221
   Marketable securities, net of unrealized loss ............................          -        3,858
   Inventory ................................................................     10,244       10,866
   Prepaid catalog expenses .................................................      4,424        4,154
   Other current assets .....................................................        543        1,098
                                                                                --------     --------
       Total current assets .................................................     15,442       20,197
                                                                                           
Marketable securities, net of unrealized loss ...............................      3,949            - 
Property and equipment, net .................................................      6,986        6,872
Non-current assets of discontinued operations ...............................      5,235            - 
                                                                                --------     --------
       Total assets .........................................................   $ 31,612     $ 27,069
                                                                                ========     ========
                      LIABILITIES AND STOCKHOLDERS' EQUITY                                 
                                                                                           
Current liabilities:                                                                       
                                                                                           
   Accounts payable .........................................................   $  5,927     $  9,651
   Accrued expenses .........................................................      1,730        1,438
   Accrued customer returns .................................................      1,191        1,231
   Current portion of mortgage note and other long-term debt ................        279          889
                                                                                --------     --------
       Total current liabilities ............................................      9,127       13,209
                                                                                           
Mortgage note ...............................................................      1,476        1,366
Other long-term debt ........................................................      2,158        3,014
                                                                                           
Commitments                                                                                
                                                                                           
Stockholders' equity:                                                                      
                                                                                           
   Special preferred stock (par value $0.01) 1,000,000 shares authorized ....          -            - 
   Common stock (par value $0.01) 15,000,000 shares authorized, 4,261,058 and              
       4,305,293 shares issued and outstanding as of June 24, 1995 and                     
       June 29, 1996, respectively ..........................................         42           43
   Additional paid-in capital ...............................................     39,827       39,890
   Unrealized loss on marketable securities .................................        (51)        (136)
   Accumulated deficit ......................................................    (20,967)     (30,317)
                                                                                --------     --------
                                                                                           
       Total stockholders' equity ...........................................     18,851        9,480
                                                                                --------     --------
                                                                                           
       Total liabilities and stockholders' equity ...........................   $ 31,612     $ 27,069
                                                                                ========     ========
</TABLE>
                           
               The accompanying notes are an integral part of the
                       consolidated financial statements.

                                       16


<PAGE>   17



                      DM MANAGEMENT COMPANY AND SUBSIDIARY
<TABLE>
                                      CONSOLIDATED STATEMENTS OF OPERATIONS
                                  (AMOUNTS IN THOUSANDS, EXCEPT PER SHARE DATA)

<CAPTION>
                                                                         FISCAL YEAR ENDED
                                                                         -----------------
                                                              JUNE 25, 1994  JUNE 24, 1995  JUNE 29, 1996
                                                              -------------  -------------  -------------

<S>                                                              <C>            <C>            <C>     
Net sales ...................................................    $63,337        $72,691        $80,585
Cost of goods sold ..........................................     36,770         42,723         47,781
                                                                 -------        -------        -------
     Gross profit ...........................................     26,567         29,968         32,804
                                                                     
Selling, general and administrative expenses ................     23,082         29,101         32,237
                                                                 -------        -------        -------
     Income from continuing operations before interest and                                   
          income taxes ......................................      3,485            867            567
                                                                                             
Interest (income) expense, net ..............................       (119)            16            306
                                                                 -------        -------        -------
     Income from continuing operations before income taxes ..      3,604            851            261
                                                                                             
Provision for income taxes ..................................        335             86             26
                                                                 -------        -------        -------
     Income from continuing operations ......................      3,269            765            235
                                                                                             
     Discontinued operations:                                                                
                                                                                             
          Income (loss) from operations .....................          -              8         (1,074)
                                                                                             
          Loss on disposal ..................................          -              -         (8,511)
                                                                 -------        -------        -------
               Income (loss) from discontinued operations ...          -              8         (9,585)
                                                                 -------        -------        -------
     Net income (loss) ......................................    $ 3,269        $   773        $(9,350)
                                                                 =======        =======        =======
Income (loss) per common and common equivalent share                                         
Primary:                                                                                     
     Continuing operations ..................................    $  0.80        $  0.17        $  0.05
     Discontinued operations ................................          -              -          (2.16)
                                                                 -------        -------        -------
     Net income (loss) per common and common equivalent share    $  0.80        $  0.17        $ (2.11)
                                                                 =======        =======        =======
Weighted average common and common equivalent shares                                         
     outstanding ............................................      4,077          4,610          4,441
                                                                                             
Fully diluted:                                                                               
     Continuing operations ..................................    $  0.80        $  0.17        $  0.05
     Discontinued operations ................................          -              -          (2.12)
                                                                 -------        -------        -------
     Net income (loss) per common and common equivalent share    $  0.80        $  0.17        $ (2.07)
                                                                 =======        =======        =======
Weighted average common and common equivalent shares                                         
     outstanding ............................................      4,081          4,619          4,518
                                                                                          
</TABLE>
                                                                    
               The accompanying notes are an integral part of the
                       consolidated financial statements.

                                       17


<PAGE>   18

                      DM MANAGEMENT COMPANY AND SUBSIDIARY
<TABLE>
                            CONSOLIDATED STATEMENTS OF CHANGES IN STOCKHOLDERS' EQUITY
                    FOR THE FISCAL YEARS ENDED JUNE 25, 1994, JUNE 24, 1995, AND JUNE 29, 1996
                                    (AMOUNTS IN THOUSANDS, EXCEPT SHARE DATA)
                                                        
<CAPTION>
                                                                               UNREALIZED
                                                                  ADDITIONAL    LOSS ON                    TOTAL
                                            PREFERRED   COMMON     PAID-IN     MARKETABLE  ACCUMULATED  STOCKHOLDERS' 
                                              STOCK      STOCK     CAPITAL     SECURITIES    DEFICIT       EQUITY
                                            ---------   ------     -------     ----------  -----------  ------------- 
                                                                                                        
<S>                                           <C>         <C>      <C>          <C>         <C>           <C>    
Balance at June 26, 1993 .................    $ 791       $ 1      $25,862      $   -       $(25,009)     $ 1,645
                                                                                                         
Issuance of 1,470,000 shares of common                                                                   
   stock .................................        -        15       11,239          -              -       11,254
                                                                                                         
Preferred stock conversion ...............     (791)       24          767          -              -            -
                                                                                                         
Exercise of warrants .....................        -         2        1,748          -              -        1,750
                                                                                                         
Exercise of stock options ................        -         -           11          -              -           11
                                                                                                         
Tax benefit from exercise of stock options        -         -           23          -              -           23
                                                                                                         
Stock granted under the 1993 Employee                                                                    
   Stock Bonus Plan ......................        -         -           24          -              -           24
                                                                                                         
Change in unrealized losses, net of tax ..        -         -            -       (115)             -         (115)
                                                                                                         
Net income ...............................        -         -            -          -          3,269        3,269
                                              -----       ---      -------      -----       --------      -------
                                                                                                         
Balance at June 25, 1994 .................        -        42       39,674       (115)       (21,740)      17,861
                                                                                                         
Exercise of stock options ................        -         -           55          -              -           55
                                                                                                         
Tax benefit from exercise of stock options        -         -           61          -              -           61
                                                                                                         
Stock granted under the Employee Stock                                                                   
   Purchase Plan .........................        -         -           37          -              -           37
                                                                                                         
Change in unrealized losses, net of tax ..        -         -            -         64              -           64
                                                                                                         
Net income ...............................        -         -            -          -            773          773
                                              -----       ---      -------      -----       --------      -------
                                                                                                         
Balance at June 24, 1995 .................        -        42       39,827        (51)       (20,967)      18,851    
                                                                                                         
Exercise of stock options ................        -         1           29          -              -           30
                                                                                                         
Stock granted under the Employee Stock                                                                   
   Purchase Plan .........................        -         -           34          -              -           34
                                                                                                         
Change in unrealized losses, net of tax ..        -         -            -        (85)             -          (85)
                                                                                                         
Net loss .................................        -         -            -          -         (9,350)      (9,350)
                                              -----       ---      -------      -----       --------      -------
                                                                                                         
Balance at June 29, 1996 .................    $   -       $43      $39,890      $(136)      $(30,317)     $ 9,480
                                              =====       ===      =======      =====       ========      =======
</TABLE>
                
               The accompanying notes are an integral part of the
                       consolidated financial statements.

                                       18


<PAGE>   19


                      DM MANAGEMENT COMPANY AND SUBSIDIARY
<TABLE>
                                      CONSOLIDATED STATEMENTS OF CASH FLOWS
                                              (AMOUNTS IN THOUSANDS)
<CAPTION>

                                                                                         FISCAL YEAR ENDED
                                                                           -----------------------------------------------
                                                                           JUNE 25, 1994   JUNE 24, 1995     JUNE 29, 1996
                                                                           -------------   -------------     -------------
<S>                                                                          <C>              <C>              <C>      
Cash flows from operating activities:
   Net income (loss) ................................................        $  3,269         $    773         $ (9,350)
      Adjustments to reconcile net income (loss) to net cash provided
          by (used in) operating activities:
         Discontinued operations:
            Amortization ............................................               -              203              415
            Write-off of intangible assets ..........................               -                -            5,336
            Liability for expected losses ...........................               -                -            2,658
   Changes in assets and liabilities: ...............................             406              704              910
      Increase in inventory .........................................          (4,072)            (739)            (622)
      (Increase) decrease in prepaid catalog expenses ...............            (992)          (1,436)             270
      (Increase) decrease in other current assets ...................            (233)             118             (557)
      Increase (decrease) in accounts payable and accrued expenses ..           1,979             (292)           3,432
      Increase in accrued customer returns ..........................             105              163               40
      Increase in net current assets of discontinued operations .....               -             (926)          (2,265)
                                                                             --------         --------         -------- 
   Net cash provided by (used in) operating activities ..............             462           (1,432)             267

Cash flows from investing activities:
      Investments in marketable securities ..........................          (8,130)               -                -
      Proceeds from sale of marketable securities ...................               -            4,130                6
      Additions to property and equipment ...........................          (4,304)          (2,656)            (796)
      Payments for purchase of Carroll Reed .........................               -           (4,124)            (907)
                                                                             --------         --------         -------- 
   Net cash used in investing activities ............................         (12,434)          (2,650)          (1,697)

Cash flows from financing activities:
      Proceeds from issuance of common stock and warrant exercise ...          13,004                -                - 
      Borrowings under debt agreements ..............................           7,774           14,805           30,103
      Payments of debt borrowings ...................................          (7,774)         (11,244)         (28,586)
      Principal payments on capital lease obligations ...............            (213)            (178)            (161)
      Proceeds from stock transactions ..............................              11               92               64
                                                                             --------         --------         -------- 
   Net cash provided by financing activities ........................          12,802            3,475            1,420
                                                                             --------         --------         -------- 

   Net increase (decrease) in cash and cash equivalents .............             830             (607)             (10)

   Cash and cash equivalents at:
      Beginning of year .............................................               8              838              231
                                                                             --------         --------         -------- 
      End of year ...................................................        $    838         $    231         $    221
                                                                             ========         ========         ========
Supplemental information:
      Purchase of Carroll Reed (Note B):
         Purchase price .............................................        $      -         $  5,304         $    907
         Accruals recorded, including liabilities assumed ...........               -           (1,180)               - 
                                                                             --------         --------         -------- 
         Cash paid for assets and ancillary costs ...................        $      -         $  4,124         $    907
      Non-cash financing activities:
         Increase in capital lease obligations ......................        $     34         $    115         $      - 
         Stock grant, net of tax ....................................              24                -                - 
         Tax benefit from exercise of stock options .................              23               61                - 
      Cash paid for interest ........................................        $    116         $    298         $    506
      Cash paid for income taxes, including discontinued operations .        $    127         $    175         $      2

</TABLE>
               The accompanying notes are an integral part of the
                       consolidated financial statements.

                                       19


<PAGE>   20



                      DM MANAGEMENT COMPANY AND SUBSIDIARY
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

A.   SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES:

     Nature of Business
     DM Management Company and subsidiary (the "Company") is a national direct
marketer of a broad assortment of classic women's apparel and accessories. The
Company markets its products primarily through three catalog concepts, J. Jill,
Ltd., Nicole Summers and The Very Thing!. During fiscal 1996 and part of fiscal
1995, the Company also marketed its products through the Carroll Reed concept.
See Note B.

     Principles of Consolidation
     The consolidated financial statements include the accounts of the Company
and its wholly owned subsidiary. Intercompany balances and transactions have
been eliminated.

     Fiscal Year 
     The Company's fiscal year is comprised of 52-53 weeks. Fiscal 1996 was a
53-week year that ended on June 29, 1996. The additional week was added in the
first quarter of fiscal 1996. The fiscal years ended June 25, 1994 and June 24,
1995 were 52-week years.

     Use of Estimates
     The preparation of financial statements in conformity with generally
accepted accounting principles requires management to make estimates and
assumptions that affect the reported amounts of assets and liabilities, the
disclosure of contingent assets and liabilities at the date of the financial
statements and the reported amounts of revenues and expenses during the
reporting period. Actual results could differ from those estimates.

     Revenue Recognition
     The Company recognizes sales and the related cost of sales at the time the
products are shipped to customers. The Company allows for merchandise returns at
the customer's discretion, and provides an allowance for returns based on
projected merchandise returns.

     Cash and Cash Equivalents
     Cash and cash equivalents consist primarily of cash on deposit in banks and
may also include cash invested in money market mutual funds and overnight
repurchase agreements. The Company considers all highly liquid instruments with
maturity at time of purchase of three months or less to be cash equivalents.

     Marketable Securities
     The Company's marketable securities consist of investments in mutual funds
which are primarily invested in U.S. Treasury, U.S. government and corporate
bonds. The marketable securities are classified as available-for-sale and are
carried at fair market value in the accompanying consolidated balance sheets,
based on quoted market prices as of June 24, 1995 and June 29, 1996. Unrealized
holding losses of $51,000 and $136,000 have been reported as a separate
component of stockholders' equity for fiscal 1995 and 1996, respectively. These
losses are net of deferred tax benefits of $32,000 and $85,000 for fiscal 1995
and 1996, respectively. There were no realized gains or losses recorded in
fiscal 1994, 1995 or 1996. During fiscal 1996, the Company determined that it
may choose to hold its marketable securities for a period of less than one year.
As a result, the Company reclassified its marketable securities as current
during fiscal 1996. These marketable securities are exposed to concentrations of
credit risk and are managed by a nationally recognized financial institution.

     Inventory
     Inventory, consisting of merchandise for sale, is stated at the lower of
cost or market, with cost determined using the first-in, first-out method.

     Prepaid Catalog Expenses
     Prepaid catalog expenses consist of the cost to produce, print and
distribute catalogs. These costs are considered direct-response advertising and
as such are capitalized as incurred and amortized over the expected sales life
of each catalog, which is generally a period not exceeding four months. Total
catalog expense related to continuing operations in fiscal 1994, 1995 and 1996
was $16,694,000, $21,493,000 and $23,888,000, respectively.

                                       20


<PAGE>   21


                      DM MANAGEMENT COMPANY AND SUBSIDIARY
            NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (CONTINUED)

     Property and equipment
     Property and equipment are stated at cost. Depreciation and amortization
expense is computed using the straight-line method over the estimated useful
lives of the assets, which are 30 years for buildings and 3-7 years for
equipment, furniture and fixtures. Improvements to leased premises are amortized
on a straight-line basis over the shorter of the estimated useful life or the
lease term. Maintenance and repairs are charged to expense as incurred. Upon
retirement or sale, the cost of the assets disposed of and the related
accumulated depreciation are removed from the accounts and any resulting gain or
loss is credited or charged to income. Assets under capital leases are recorded
at the present value of future lease payments. The assets under capital leases
are depreciated over the term of the lease.

     Long-lived assets 
     In fiscal 1996, the Company adopted Statement of Financial Accounting
Standards No. 121 ("SFAS 121"), "Accounting for the Impairment of Long-Lived
Assets and for Long-Lived Assets to be Disposed Of." In accordance with SFAS
121, management periodically considers whether there has been a permanent
impairment in the value of its long-lived assets, primarily property and
equipment and intangible assets, by evaluating various factors, including
current and projected future operating results and undiscounted cash flows.
Based on this assessment, management concluded that as of June 24, 1995 and June
29, 1996, its long-lived assets were fully realizable except as discussed in
Note B.

     Net income (loss) per share
     Primary and fully diluted net income (loss) per common and common
equivalent share are computed by dividing net income (loss) by the weighted
average number of shares of common stock and common stock equivalents
outstanding during the period. Common stock equivalents ("CSEs") consist of
common stock issuable on the exercise of outstanding stock options and are
calculated using the treasury method. For purposes of computing net income per
share for fiscal 1994, CSEs also include the effect of outstanding warrants and
outstanding preferred stock convertible into common stock prior to the actual
conversion of the preferred stock and the exercise of the warrants in connection
with the Company's initial public offering in the second quarter of fiscal 1994.

     Fair value of financial instruments
     The carrying amount of the Company's long-term debt, including current
maturities, approximates fair value because the interest rates on these
instruments change with market interest rates. The carrying amounts for accounts
receivable and accounts payable approximate their fair values due to the short
maturity of these instruments. The Company's marketable securities are stated at
fair value based on quoted market prices.

     Recent accounting standards
     The Financial Accounting Standards Board issued Statement No. 123 ("SFAS
123"), "Accounting for Stock-Based Compensation," the accounting and disclosure
provisions of which must be adopted by the Company in fiscal 1997. The standard
defines a fair value method of accounting for stock options and other equity
instruments. Under the fair value method, compensation cost is measured at the
grant date based on the fair value of the award and is recognized over the
service period, which is usually the vesting period. The new standard
encourages, but does not require, adoption of the fair value method of
accounting for employee stock-based transactions. SFAS 123 permits companies to
continue to account for such transactions under Accounting Principles Board
Opinion No. 25 ("APB 25"), "Accounting for Stock Issued to Employees," but
requires pro forma net income and earnings per share amounts be disclosed as if
the Company had applied the new method of accounting. The Company intends to
elect to continue to account for stock-based compensation under APB 25 and will
adopt the disclosure requirements of SFAS 123 in fiscal 1997.

     Reclassifications
     Certain financial statement amounts have been reclassified to be consistent
with the fiscal 1996 presentation.

B.   DISCONTINUED OPERATIONS:

     During second quarter fiscal 1995, the Company purchased certain assets and
assumed certain liabilities of Carroll Reed, Inc. and Carroll Reed International
Limited. In connection with the purchase, the Company paid $5,031,000, including
the deferred payment amount of $907,000 paid during fiscal 1996, and established
accruals totaling $1,180,000. The acquisition was accounted for under the
purchase method of accounting. Accordingly, the cost of the acquisition was
allocated to net tangible assets acquired on the

                                       21


<PAGE>   22


                      DM MANAGEMENT COMPANY AND SUBSIDIARY
            NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (CONTINUED)

basis of the estimated fair market value of the net tangible assets acquired, of
approximately $257,000. The excess of such costs over the fair value of the net
tangible assets acquired, approximately $5,954,000, was allocated to the Carroll
Reed trademark, service mark and customer list.

     On May 20, 1996, the Company announced its plans to divest its Carroll Reed
segment. In connection with this divestiture, the Company recorded a charge of
$8,511,000 for the loss on disposal of discontinued operations, consisting of
$5,336,000 related to the write-off of the remaining unamortized intangible
assets related to Carroll Reed and $3,175,000 for expected losses from the
Carroll Reed operations during the phase-out period. The results of the Carroll
Reed operations for fiscal 1995 and 1996, through May 20, 1996, have been
classified as income (loss) from discontinued operations. Fiscal 1996 net sales
for the Carroll Reed segment through May 20, 1996 were $12,415,000. The Carroll
Reed loss of $517,000, incurred from May 20, 1996 through June 29, 1996 was
recorded against the liability for expected losses. This transaction creates a
gross deferred tax asset (see Note G), which has been offset by a full valuation
allowance. Therefore, no tax benefit has been recorded as a result of this
transaction. The Company is pursuing the divestment of the Carroll Reed assets
and expects to conclude this transaction in fiscal 1997.

<TABLE>

     The current assets and liabilities of the Carroll Reed segment have been
classified as net current assets of discontinued operations and are included in
other current assets in the accompanying consolidated balance sheets as
summarized below (in thousands):

<CAPTION>
                                       June 24, 1995   June 29, 1996
                                       -------------   -------------
<S>                                        <C>             <C>   
Current assets
     Inventory                             $360            $2,477
     Prepaid catalog expenses               408               492
     Other current assets                    40               149
                                           ----            ------
          Total current assets              808             3,118
                                           ----            ------
                                                         
Current liabilities                                      
     Accounts payable                       715               286
     Accrued expenses                         6                 - 
     Accrued customer returns                84               173
     Liability for expected losses            -             2,658
                                           ----            ------
          Total current liabilities         805             3,117
                                           ----            ------
               Net current assets of          
               discontinued operations     $  3            $    1
                                           ====            ======
</TABLE>
                                                        
                                                      
     Non-current assets of discontinued operations on the accompanying
consolidated balance sheet at June 24, 1995 are comprised solely of the net
intangible assets related to the Carroll Reed segment.

<TABLE>
C.   PROPERTY AND EQUIPMENT:

     Property and equipment consists of the following (in thousands):

<CAPTION>
                                                       June 24, 1995    June 29, 1996
                                                       -------------    -------------
     <S>                                                   <C>             <C>    
     Land and building                                     $ 5,163         $ 5,163
     Equipment                                               2,702           2,983
     Furniture, fixtures and leasehold improvements            677             467
     Construction in progress                                   39             212
                                                           -------         -------
          Total                                              8,581           8,825
     Less accumulated depreciation and amortization         (1,595)         (1,953)
                                                           -------         -------
     Property and equipment, net                           $ 6,986         $ 6,872
                                                           =======         =======
</TABLE>

Depreciation and amortization for fiscal 1994, 1995 and 1996 was $406,000,
$704,000 and $910,000, respectively.

                                       22


<PAGE>   23


                      DM MANAGEMENT COMPANY AND SUBSIDIARY
            NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (CONTINUED)

D.   FINANCING ARRANGEMENTS:

     The Company's credit facilities at June 29, 1996 consisted of a $1,650,000
mortgage note, payments on which are due monthly based on a 15-year
amortization, with the remaining balance payable in full on August 31, 1999, and
a revolving line of credit totaling $7,000,000 which includes (i) a $4,000,000
line which expires on October 31, 1996; and, (ii) a $3,000,000 line which
expires on November 30, 1996.

<TABLE>
     A summary of the Company's outstanding long-term credit facilities follows
(in thousands):

<CAPTION>
                                   June 24, 1995   June 29, 1996
                                   -------------   -------------
<S>                                    <C>             <C>   
Mortgage note                          $1,586          $1,476
$4,000,000 Revolver                     1,975           3,602
Capitalized lease obligations             352             191
                                       ------          ------
     Total long-term debt               3,913           5,269
     Less current maturities              279             889
                                       ------          ------
     Long-term debt                    $3,634          $4,380
                                       ======          ======

</TABLE>
            
     The Company's credit agreements provide several interest rate options that
the Company may select from in determining the rate on which its borrowings are
based. During fiscal 1996, interest on the Company's mortgage note averaged
7.08%. The $4,000,000 Revolver's weighted average interest rate during fiscal
1996 was 8.49%. The Company is required to pay a commitment fee on the unused
portion of the $4,000,000 Revolver of 1/4 of 1% per annum. Currently, the
Company's credit facilities are collateralized by the Company's marketable
securities. The mortgage note is also collateralized by a first mortgage on the
Company's office and distribution facility. The terms of the Company's financing
arrangements contain various lending conditions and covenants, including
restrictions on permitted liens, limitations on capital expenditures and
dividends, and compliance with certain financial coverage ratios. The Company
was in compliance with or has received waivers for the financial covenants
contained in its credit agreements as of June 29, 1996.

     The Company has received a commitment from its bank to replace its existing
revolving lines of credit with a new credit facility. This new facility expands
the bank's total commitment to $12,000,000 and includes (i) an $8,000,000
revolving line of credit, which reduces to $5,000,000 during the months of May
through November and expires on June 1, 1997; and, (ii) a $4,000,000 term loan,
with payments of $200,000 due quarterly from September 30, 1996 through June 30,
2001. In consideration for this new facility, the Company has agreed to give its
bank a first security interest on substantially all assets.

     Aggregate maturities of long-term debt for the next five fiscal years,
based on the terms of the new credit facility described above, are as follows:
1997 - $889,000; 1998 - $922,000; 1999 - $910,000; 2000 - $1,946,000; and, 2001
- - $602,000.

     Import letters of credit are for commitments issued through the Company's
bank to guarantee payment for foreign-sourced merchandise within agreed upon
time periods according to the terms of the agreements. Outstanding import
letters of credit totaled approximately $1,198,000 and $424,000 at June 24, 1995
and June 29, 1996, respectively.

E.   STOCKHOLDERS' EQUITY:

     Common stock
     In the second quarter of fiscal 1994, the Company completed its initial
public offering of 2,070,000 shares of common stock. In conjunction with the
Company's initial public offering, all shares of the Company's preferred stock
were converted into 2,372,895 shares of common stock. In addition, all
outstanding common stock warrants were exercised for 286,881 shares of common
stock.

     Special preferred stock
     The Company has 1,000,000 shares of special preferred stock, $0.01 par
value per share, authorized. No special preferred stock was outstanding at June
24, 1995 or June 29, 1996.


                                       23


<PAGE>   24


                      DM MANAGEMENT COMPANY AND SUBSIDIARY
            NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (CONTINUED)

     Treasury stock
     During fiscal 1995, the Company's Board of Directors voted to retire the
then outstanding 6,666 shares of the Company's common stock held in treasury.
These shares were authorized and unissued at June 24, 1995 and June 29, 1996.

     Stock purchase plan
     The Company has an employee stock purchase plan which authorizes the
issuance of up to 100,000 shares of the Company's common stock to eligible
employees. Pursuant to the plan, eligible employees may be granted the
opportunity to purchase common stock of the Company at 85% of market value on
the first or last day of the calendar year, whichever is lower. A total of
90,865 and 71,480 shares of common stock remained available for issuance under
the plan at June 24, 1995 and June 29, 1996, respectively. Purchases of common
stock under the plan have been made as follows: on December 29, 1994, 9,135
shares at an aggregate purchase price of approximately $37,000; on December 30,
1995, 19,385 shares at an aggregate purchase price of approximately $34,000. No
compensation expense has been recorded related to the employee stock purchase
plan.

     Stock bonus plan
     During fiscal 1994, the Board of Directors adopted the Company's 1993
Employee Stock Bonus Plan (the "Stock Bonus Plan"), which authorized the Company
to make a one-time grant of 10 shares of common stock to every eligible
employee. During fiscal 1994, the Company issued 2,190 shares and recorded
compensation expense of approximately $21,000 related to the Stock Bonus Plan.

     Stock warrants
     In connection with a loan and security agreement between the Company and
one of its stockholders, the Company issued such stockholder warrants to
purchase 286,881 shares of common stock at an exercise price of $6.10 per share.
These warrants were exercised in conjunction with the Company's initial public
offering in November 1993.

     Stock option plans
     The Company's 1988 Incentive Stock Option Plan (the "1988 Stock Option
Plan") provides for the grant of options to purchase shares of common stock to
key employees at exercise prices that are not less than the fair market value of
the common stock at the date of grant. During fiscal 1994, the Board of
Directors voted not to issue any additional options under the 1988 Stock Option
Plan. Generally, options have a vesting schedule which approximates 25% on each
yearly anniversary date.

     The Company's 1993 Incentive and Nonqualified Stock Option Plan (the "1993
Stock Option Plan") authorizes (i) the grant of options to purchase common stock
intended to qualify as incentive stock options ("Incentive Options"), as defined
in Section 422 of the Internal Revenue Code of 1986, as amended, and (ii) the
grant of options that do not so qualify ("Nonqualified Options"). The exercise
price of Incentive Options granted under the 1993 Stock Option Plan must be at
least equal to the fair market value of the common stock on the date of grant.
The exercise price of Incentive Options granted to an optionee who owns stock
possessing more than 10% of the voting power of the Company's outstanding
capital stock must equal at least 110% of the fair market value of the common
stock on the date of grant. The exercise price of Nonqualified Options granted
under the 1993 Stock Option Plan must not be less than 85% of the fair market
value of the common stock on the grant date. Under the 1993 Stock Option Plan,
Outside Directors are automatically granted Nonqualified Options to purchase a
specific number of shares of common stock at an exercise price equal to the fair
market value of the common stock on the date of grant. Such options vest over
time, contingent on continued service as a director, and expire five years from
the date of grant. At June 29, 1996, the 1993 Stock Option Plan authorized the
issuance of options to purchase up to 700,000 shares of common stock.

                                       24


<PAGE>   25


                      DM MANAGEMENT COMPANY AND SUBSIDIARY
            NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (CONTINUED)
<TABLE>

     The following table reflects the activity under the 1988 Stock Option Plan
and the 1993 Stock Option Plan during fiscal 1994, 1995 and 1996:

<CAPTION>
                                       1988 Stock Option Plan                 1993 Stock Option Plan
                                 ---------------------------------       --------------------------------
                                 Number of            Exercise           Number of           Exercise
                                   Shares          Price Per Share         Shares         Price Per Share
                                 ---------         ---------------       ---------        ---------------

<S>                               <C>                <C>                  <C>               <C>                          
Balance at June 26, 1993          584,877            $0.17-6.10                 -                     -
     Granted                            -                     -            45,000           $9.00-10.88
     Exercised                     (6,675)                 1.67                 -                     - 
     Canceled                     (10,875)                 1.67                 -                     - 
                                  -------             ---------           -------            ----------
Balance at June 25, 1994          567,327             0.17-6.10            45,000            9.00-10.88
     Granted                            -                     -            77,000            2.75-15.00
     Exercised                    (55,673)            0.17-1.67                 -                     -
     Canceled                     (22,310)            0.17-1.67                 -                     -
                                  -------             ---------           -------            ----------
Balance at June 24, 1995          489,344             0.17-6.10           122,000            2.75-15.00
     Granted                            -                     -           421,000             2.06-5.00
     Exercised                    (24,850)            0.17-1.67                 -                     -
     Canceled                      (1,500)                 1.67           (23,000)           4.00-10.88
                                  -------             ---------           -------            ----------
Balance at June 29, 1996          462,994            $0.17-6.10           520,000           $2.06-15.00
                                  =======            ==========           =======           ===========

</TABLE>


     Options exercisable under the 1988 Stock Option Plan at June 25, 1994, June
24, 1995, and June 29, 1996 were 411,417, 447,684, and 442,914, respectively.
Options exercisable under the 1993 Stock Option Plan at June 25, 1994, June 24,
1995 and June 29, 1996 were 0, 14,250 and 68,750, respectively.

F.   BENEFIT PLANS:

     The Company implemented a savings plan (the "Plan") during fiscal 1994,
which permits participants to make contributions by salary reduction pursuant to
Section 401(k) of the Internal Revenue Code. At the discretion of the Board of
Directors, the Company may also make contributions dependent on profits each
year for the benefit of all eligible employees under the Plan. Employee
eligibility is based on minimum age and employment requirements. The Company
contributed $65,000 and $12,000 to the Plan for fiscal 1994 and 1995,
respectively. The Company did not make a contribution to the Plan for fiscal
1996.

G.   INCOME TAXES:

     In fiscal 1993, the Company adopted Statement of Financial Accounting
Standards No. 109 ("SFAS 109"), "Accounting for Income Taxes." Under SFAS 109,
deferred tax assets and liabilities are recognized based on temporary
differences between the financial statement and tax basis of assets and
liabilities using current statutory tax rates. SFAS 109 also requires a
valuation reserve against net deferred tax assets if, based upon available
evidence, it is more likely than not that some or all of the deferred tax assets
will not be realized. Such adoption did not have a material impact on the
Company's financial condition or results of operations.

<TABLE>
     The components of the Company's provision for income taxes for continuing
operations for the years ended June 25, 1994, June 24, 1995, and June 29, 1996
are as follows (in thousands):

<CAPTION>
                       1994        1995       1996
                       ----        ----       ----

<S>                    <C>         <C>        <C>
Current
         Federal       $210        $40        $ 8
         State          125         46         18
Deferred
         Federal          -          -          -
         State            -          -          -
                       ----        ---        ---
Total                   335         86         26
                       ====        ===        ===
</TABLE>


                                       25


<PAGE>   26


                      DM MANAGEMENT COMPANY AND SUBSIDIARY
            NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (CONTINUED)

<TABLE>
     The Company's effective income tax rate for continuing operations for the
years ended June 25, 1994, June 24, 1995, and June 29, 1996 differed from the
U.S. federal statutory rate as follows:

<CAPTION>
                                                            1994         1995         1996
                                                            ----         ----         ----
<S>                                                        <C>          <C>          <C>  
U.S. federal statutory rate                                 34.0%        34.0%        34.0%
State taxes, net of federal tax benefit                      3.5          5.5          4.5
Utilization of net operating losses                        (28.2)           -        (28.5)
Reduction of deferred tax asset valuation allowance            -        (29.4)           -
                                                            ----         ----         ----
Effective income tax rate                                    9.3%        10.1%        10.0%
                                                            ====         ====         ====

</TABLE>

<TABLE>
     Deferred income taxes reflect the net tax effects of temporary differences
between the carrying amounts of assets and liabilities for financial reporting
purposes and the amounts for income tax purposes. Significant components of the
Company's deferred tax assets and liabilities at June 24, 1995 and June 29,
1996, are as follows (in thousands):

<CAPTION>
                                                                           1995            1996
                                                                           ----            ----
<S>                                                                       <C>              <C>    
Deferred tax assets:                                                   
   Net operating losses                                                   $7,094          $ 6,951 
   Inventory                                                               1,462            1,381 
   Reserve for customer returns                                              501              552 
   Discontinued segment                                                        -            3,343 
   Other                                                                     320              304 
                                                                          ------          ------- 
      Total deferred tax assets                                            9,377           12,531 
                                                                       
Deferred tax liabilities:
   Prepaid catalogs                                                        1,898            1,343
   Other                                                                      79               54
                                                                          ------          ------- 
      Total deferred tax liabilities                                       1,977            1,397
                                                                          ------          ------- 
         Net deferred tax assets                                           7,400           11,134
         Less valuation allowance                                          7,400           11,134
                                                                          ------          ------- 
         Net deferred tax assets per consolidated balance sheets          $    -          $     -
                                                                          ======          =======

</TABLE>

     Due to the uncertainty surrounding the realization of these favorable tax
attributes in future tax returns, the Company has placed a valuation allowance
against the entire balance of the net deferred tax assets at June 24, 1995 and
June 29, 1996.

     At June 29, 1996, the Company had available net operating loss ("NOL")
carryforwards of approximately $18,787,000, of which $5,470,000 expires in
fiscal 2004, $7,912,000 expires in fiscal 2005, $2,530,000 expires in fiscal
2006, $2,383,000 expires in fiscal 2007 and $492,000 expires in fiscal 2010.

     Section 382 of the Internal Revenue Code of 1986, as amended, restricts a
corporation's ability to use its NOL carryforwards following certain "ownership
changes." The Company has determined that such an ownership change has occurred
as a result of its initial public offering. The amount of the Company's NOL
carryforwards available for use in any future taxable year is limited to
approximately $1.5 million annually. NOL carryforwards expire 15 years after the
tax year in which they arise, and the last of the Company's current NOL
carryforwards will expire in its fiscal 2010 tax year. For financial reporting
purposes, if the Company believes that it is more likely than not that its NOL
carryforwards will be fully utilized (even if deferred), the provision for
income taxes in the Company's consolidated statements of operations, under SFAS
109, would be calculated as if the Company's NOL carryforwards were fully
available without limitation to offset taxable income.

H.   COMMITMENTS:

     At fiscal year end 1995 and 1996, there was approximately $557,000 of
equipment under capital leases. Accumulated depreciation related to these leased
assets totaled approximately $170,000 and $365,000, respectively. The capital
leases in effect at June 29, 1996 include options to purchase the related
equipment at fair market value at the end of the lease term.

                                       26


<PAGE>   27


                      DM MANAGEMENT COMPANY AND SUBSIDIARY
            NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (CONTINUED)

     As of June 29, 1996, future minimum lease payments for capitalized lease
obligations are as follows: fiscal 1997 - $188,000; and, fiscal 1998 - $12,000.
Approximately $9,000 of these amounts represents interest.

     The Company leases certain of its facilities under noncancellable operating
leases having initial or remaining terms of more than one year. The majority of
these real estate leases require the Company to pay maintenance, insurance and
real estate taxes. Total rent expense, including these costs, amounted to
approximately $914,000, $581,000 and $666,000 for fiscal years 1994, 1995 and
1996, respectively.

     Future minimum lease payments for operating leases having a remaining term
in excess of one year at June 29, 1996 totaled $2,132,000 and are as follows:
fiscal 1997 - $581,000; fiscal 1998 - $581,000; fiscal 1999 - $581,000; and,
fiscal 2000 - $389,000.

I.   RELATED PARTY:

     The Company provides various operational and marketing services to Shannon
North America, Limited ("Shannon") pursuant to a joint venture agreement between
the Company and its partner, Aer Rianta cpt. During fiscal 1994, 1995 and 1996,
the Company charged $487,000, $555,000 and $690,000, respectively, to Shannon
for these various services. During fiscal 1996, the Company decided to terminate
its relationship with Shannon. The Company expects its involvement with Shannon
to cease during early fiscal 1997. The Company's investment in Shannon is
immaterial.

                                       27


<PAGE>   28



                      DM MANAGEMENT COMPANY AND SUBSIDIARY
            NOTES TO CONSOLIDATED FINANCIAL STATEMENTS - (CONCLUDED)

<TABLE>
J.   QUARTERLY FINANCIAL DATA (UNAUDITED):
<CAPTION>

                                                                Fiscal 1996 Quarter Ended
                                                ------------------------------------------------------
(amounts in thousands, except per share data)   September 30    December 30      March 30      June 29   
                                                ------------    -----------      --------      -------   
                                                                                                         
<S>                                               <C>             <C>            <C>           <C>    
Net sales                                         $22,312         $16,955        $19,736       $21,582
Gross profit                                        9,015           6,647          8,422         8,720
Income (loss) from continuing operations             (274)           (286)           250           545
Income (loss) from discontinued operations           (393)           (205)            14        (9,001)
Net income (loss)                                    (667)           (491)           264        (8,456)
                                                                
Income (loss) from continuing                                   
     operations per common and common                           
     equivalent share                               (0.06)          (0.07)          0.06          0.11
                                                                
Income (loss) from discontinued                                 
     operations per common and common                           
     equivalent share                               (0.09)          (0.05)             -         (1.90)
                                                                
Net income (loss) per common and common                         
     equivalent share                             $ (0.15)        $ (0.12)       $  0.06       $ (1.79)
                                                                
                                                                
                                                                
<CAPTION>                                                       
                                                                Fiscal 1995 Quarter Ended
                                                ------------------------------------------------------
(amounts in thousands, except per share data)   September 24     December 24     March 25      June 24   
                                                ------------     -----------     --------      -------
                                                                
Net sales                                         $18,536         $14,890        $19,704       $19,561
Gross profit                                        8,022           6,250          8,248         7,448
Income (loss) from continuing operations            1,078            (582)           180            89
Income (loss) from discontinued operations              -               -            (60)           68
Net income (loss)                                   1,078            (582)           120           157
                                                                
Income (loss) from continuing                                   
     operations per common and common                           
     equivalent share                                0.23           (0.13)          0.04          0.02
                                                                
Income (loss) from discontinued                                 
     operations per common and common                           
     equivalent share                                   -               -          (0.01)         0.01
                                                                
Net income per common and common                                
     equivalent share                             $  0.23         $ (0.13)       $  0.03       $  0.03
                                                              
</TABLE>


     On May 20, 1996, the Company announced its plan to discontinue the
operations of its Carroll Reed segment. The operating results of the Carroll
Reed segment have been classified as income (loss) from discontinued operations.
The net loss for the quarter ending June 29, 1996 includes a loss on the
disposal of the discontinued operations of the Carroll Reed segment of $8.5
million.

     The sum of the quarterly net income per common and common equivalent share
amounts may not equal the full year amount since the computations of the
weighted average number of common and common equivalent shares outstanding for
each quarter and the full year are made independently.

                                       28


<PAGE>   29



       REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS ON SUPPLEMENTARY SCHEDULE

     Our report on the consolidated financial statements of DM Management
Company and subsidiary is included on Page 15 of this Form 10-K. In
connection with our audits of such financial statements, we have also audited
the related financial statement schedule listed in the index on Page 33 of this
Form 10-K.

     In our opinion, the financial statement schedule referred to above, when
considered in relation to the basic financial statements taken as a whole,
presents fairly, in all material respects, the information required to be
included therein.


                                                     COOPERS & LYBRAND L.L.P.


Boston, Massachusetts
August 9, 1996

                                       29


<PAGE>   30


<TABLE>
                      DM MANAGEMENT COMPANY AND SUBSIDIARY
                                   SCHEDULE II
                        VALUATION AND QUALIFYING ACCOUNTS
                             (AMOUNTS IN THOUSANDS)

<CAPTION>
                                BALANCE,        AMOUNTS      WRITE-OFFS    BALANCE,
                                BEGINNING     CHARGED TO       AGAINST      END OF
                                OF PERIOD     NET INCOME       RESERVE      PERIOD
                                ---------     ----------     ----------    --------
<S>                               <C>           <C>            <C>          <C>   
Accrued Customer Returns:                                                   
                                                                            
Year Ended June 29, 1996          $1,191        $22,534        $22,494      $1,231
                                  ======        =======        =======      ======
                                                                            
Year Ended June 24, 1995          $1,028        $21,062        $20,899      $1,191
                                  ======        =======        =======      ======
                                                                            
Year Ended June 25, 1994          $  923        $17,378        $17,273      $1,028
                                  ======        =======        =======      ======
                                                                           
</TABLE>

                                       30


<PAGE>   31



ITEM 9.   CHANGES IN AND DISAGREEMENTS ON ACCOUNTING AND CONSOLIDATED FINANCIAL
          DISCLOSURE

     Not applicable.

                                       31


<PAGE>   32



                                    PART III

ITEM 10.   DIRECTORS AND EXECUTIVE OFFICERS OF THE REGISTRANT

     The information set forth under the captions "Directors and Officers" and
"Compliance with Section 16(a) of the Securities Exchange Act of 1934" appearing
in the Company's definitive Proxy Statement to be delivered to stockholders in
connection with the Annual Meeting of Stockholders to be held on November 8,
1996, and which will be filed with the Securities and Exchange Commission not
later than 120 days after June 29, 1996, is incorporated herein by reference.

ITEM 11.   EXECUTIVE COMPENSATION

     The information set forth under the caption "Remuneration of Executive
Officers and Directors" appearing in the Company's definitive Proxy Statement to
be delivered to stockholders in connection with the Annual Meeting of
Stockholders to be held on November 8, 1996, and which will be filed with the
Securities and Exchange Commission not later than 120 days after June 29, 1996,
is incorporated herein by reference.

ITEM 12.   SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

     The information set forth under the caption "Security Ownership of Certain
Beneficial Owners and Management" appearing in the Company's definitive Proxy
Statement to be delivered to stockholders in connection with the Annual Meeting
of Stockholders to be held on November 8, 1996, and which will be filed with the
Securities and Exchange Commission not later than 120 days after June 29, 1996,
is incorporated herein by reference.

ITEM 13.   CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

     None.

                                       32


<PAGE>   33



                                     PART IV

ITEM 14.   EXHIBITS, CONSOLIDATED FINANCIAL STATEMENTS AND SCHEDULES, AND 
           REPORTS ON FORM 8-K

(1)  FINANCIAL STATEMENTS

     The financial statements filed as part of this report are listed on the
     Index to Consolidated Statements on Page 14.

(2)  FINANCIAL STATEMENT SCHEDULES

     Index to Consolidated Financial Statement Schedules                    Page
                                                                            ----
 
          Report of Independent Public Accountants on Supplementary Schedule 29 
          For the three years ending June 29, 1996:
                Schedule II - Valuation and Qualifying Accounts              30

(3)  EXHIBITS

     Exhibits 10.5 through 10.12 include the Company's compensatory plan or
     arrangements required to be filed as exhibits pursuant to Item 14(c) of
     Form 10-K.

     Acquisition Contracts
     ---------------------

    2.1   Purchase Agreement dated December 19, 1994 between the Company and
          Carroll Reed, Inc. and Carroll Reed International Limited (included as
          Exhibit 2.1 to the Company's Report on Form 8-K dated December 19,
          1994, File No. 0-22480, and incorporated herein by reference)

     Certificate of Incorporation and By-Laws
     ----------------------------------------

    3.1   Restated Certificate of Incorporation of the Company (included as
          Exhibit 4.2 to the Company's Quarterly Report on Form 10-Q for the
          quarter ended September 25, 1993, File No. 0-22480, and incorporated
          herein by reference)

    3.2   Amended By-Laws of the Company (included as Exhibit 4.2 to the
          Company's Quarterly Report on Form 10-Q for the quarter ended March
          26, 1994, File No. 0-22480, and incorporated herein by reference)

     Material Contracts
     ------------------

    10.1  Ninth Amended and Restated Registration Rights Agreement dated as of
          August 12, 1993 by and among the Company, Allstate Insurance Company,
          Aegis II Limited Partnership and Aegis Selected Limited Partnership
          (included as Exhibit 10.4 to the Company's Registration Statement on
          Form S-1, Registration No. 33-67512, and incorporated herein by
          reference)

    10.2  Lease Agreement dated September 14, 1989 between the Company and
          Richard D. Matthews and Richard J. Valentine, Trustees of Bare Cove
          Realty Trust established u/d/t dated January 10, 1984, as amended
          (included as Exhibit 10.13 to the Company's Registration Statement on
          Form S-1, Registration No. 33-67512, and incorporated herein by
          reference)

    10.3  Shopping Center Lease between the Company and Meredith Bay Corporation
          dated May 24, 1990, Addendum to Lease dated June 23, 1990 and Renewal
          Lease dated May 4, 1993 (included as Exhibit 10.14 to the Company's
          Registration Statement on Form S-1, Registration No. 33-67512, and
          incorporated herein by reference)

    10.4  Retail Lease Agreement between the Company and Settlers' Green
          Associates Limited Partnership dated February 13, 1992 (included as
          Exhibit 10.16 to the Company's Registration Statement on Form S-1,
          Registration No. 33-67512, and incorporated herein by reference)

    10.5  1988 Incentive Stock Option Plan (included as Exhibit 10.17 to the
          Company's Registration Statement on Form S-1, Registration No.
          33-67512, and incorporated herein by reference)

                                       33


<PAGE>   34



    10.6  1993 Incentive and Nonqualified Stock Option Plan, as amended
          (included as Exhibit 10.1 to the Company's Quarterly Report on Form
          10-Q for the quarter ended March 30, 1996, File No. 0-22480, and
          incorporated herein)

    10.7  1993 Employee Stock Purchase Plan (included as Exhibit 10.19 to the
          Company's Registration Statement on Form S-1, Registration No.
          33-67512, and incorporated herein by reference)

    10.8  Fiscal 1997 Bonus Plan

    10.9  Severance Agreement dated September 25, 1995 between the Company and
          George R. Burman, Jr. (included as Exhibit 10.3 to the Company's
          Quarterly Report on Form 10-Q for the quarter ended September 30,
          1995, File No. 0-22480, and incorporated herein by reference)

    10.10 Severance Agreement dated April 4, 1995 between the Company and Margo
          M. Wyckoff (included as Exhibit 10.4 to the Company's Quarterly Report
          on Form 10-Q for the quarter ended September 30, 1995, File No.
          0-22480, and incorporated herein by reference)

    10.11 Employment Letter Agreement dated December 21, 1995, between the
          Company and Gordon R. Cooke (included as Exhibit 10.4 to the Company's
          Quarterly Report on Form 10-Q for the quarter ended December 30, 1995,
          File No. 0-22480, and incorporated herein by reference)

    10.12 Employment Letter Agreement dated May 7, 1996, between the Company
          and John J. Hayes

   +10.13 National Account Agreement between the Company and Airborne Freight
          Corporation dated July 1, 1991, as amended (included as Exhibit 10.25
          to the Company's Registration Statement on Form S-1, Registration No.
          33-67512, and incorporated herein by reference)

   +10.14 Amendment No. 5 to the National Account Agreement between the Company
          and Airborne Freight Corporation dated July 1, 1991, as previously
          amended (included as Exhibit 10.15 to the Company's Quarterly Report
          on Form 10-Q for the quarter ended September 24, 1994, File No.
          0-22480, and incorporated herein by reference)

    10.15 License Agreement between the Company and Galvin Associates, Inc.
          dated June 23, 1993 (included as Exhibit 10.27 to the Company's
          Registration Statement on Form S-1, Registration No. 33-67512, and
          incorporated herein by reference)

    10.16 Software Maintenance Agreement between the Company and Galvin
          Associates, Inc. dated June 23, 1993 (included as Exhibit 10.28 to the
          Company's Registration Statement on Form S-1, Registration No.
          33-67512, and incorporated herein by reference)

    10.17 Service Agreement between the Company and Wiland Services, Inc. dated
          February 7, 1991 (included as Exhibit 10.29 to the Company's
          Registration Statement on Form S-1, Registration No. 33-67512, and
          incorporated herein by reference)

    10.18 Directors and Officers Liability and Company Reimbursement Policy and
          the related Directors and Officers Renewal Declaration issued by Home
          Insurance Company of Illinois and the Excess Directors and Officers
          Liability Insurance and Company Reimbursement Policy issued by Admiral
          Insurance Company (included as Exhibit 10.4 to the Company's Quarterly
          Report on Form 10-Q for the quarter ended December 24, 1994, File No.
          0-22480, and incorporated herein by reference)

    10.19 $3,000,000 Commercial Promissory Grid Note dated October 28, 1994,
          between the Company and Shawmut Bank, N.A. (included as Exhibit 10.21
          to the Company's Quarterly Report on Form 10-Q for the quarter ended
          September 24, 1994, File No. 0-22480, and incorporated herein by
          reference)

    10.20 First Amendment to $3,000,000 Commercial Promissory Grid Note between
          the Company and Shawmut Bank, N.A. dated November 10, 1995 (included
          as Exhibit 10.1 to the Company's Quarterly Report on Form 10-Q for the
          quarter ended September 30, 1995, File No. 0-22480, and incorporated
          herein by reference)

     ----------------
     +    Confidential treatment previously granted.

                                       34


<PAGE>   35



    10.21 $4,000,000 Commercial Promissory Grid Note dated October 28, 1994,
          between the Company and Shawmut Bank, N.A. (included as Exhibit 10.22
          to the Company's Quarterly Report on Form 10-Q for the quarter ended
          September 24, 1994, File No. 0-22480, and incorporated herein by
          reference)

    10.22 First Amendment to $4,000,000 Commercial Promissory Grid Note between
          the Company and Shawmut Bank, N.A. dated November 10, 1995 (included
          as Exhibit 10.2 to the Company's Quarterly Report on Form 10-Q for the
          quarter ended September 30, 1995, File No. 0-22480, and incorporated
          herein by reference)

    10.23 Mortgage and Security Agreement dated October 28, 1994, between the
          Company and Shawmut Bank, N.A. (included as Exhibit 10.23 to the
          Company's Quarterly Report on Form 10-Q for the quarter ended
          September 24, 1994, File No. 0-22480, and incorporated herein by
          reference)

    10.24 $1,650,000 Commercial Promissory Note dated October 28, 1994, between
          the Company and Shawmut Bank, N.A. (included as Exhibit 10.8 to the
          Company's Quarterly Report on Form 10-Q for the quarter ended December
          24, 1994, File No. 0-22480, and incorporated herein by reference)

    10.25 Letter from Shawmut Bank, N.A., dated July 12, 1995, amending certain
          financial covenants contained in the $3,000,000 Commercial Promissory
          Grid Note dated October 28, 1994, and the $4,000,000 Commercial
          Promissory Grid Note dated October 28, 1994, both between the Company
          and Shawmut Bank, N.A. (included as Exhibit 10.20 to the Company's
          Form 10-K for the fiscal year ended June 24, 1995, File No. 0-22840,
          and incorporated herein by reference)

    10.26 Pledge Agreement dated January 15, 1996, between the Company and
          Fleet National Bank, as successor to Shawmut Bank, N.A. (included as
          Exhibit 10.2 to the Company's Quarterly Report on Form 10-Q for the 
          quarter ended December 30, 1995, File No. 0-22480, and incorporated 
          herein by reference)

    10.27 Debt Covenant Waiver Letter dated February 7, 1996, between the
          Company and Fleet National Bank, as successor to Shawmut Bank, N.A.
          (included as Exhibit 10.3 to the Company's Quarterly Report on Form 
          10-Q for the quarter ended December 30, 1995, File No. 0-22480, and
          incorporated herein by reference)

    10.28 Debt Covenant Waiver Letter dated September 10, 1996, between the
          Company and Fleet National Bank, as successor to Shawmut Bank, N.A.

    10.29 Commitment Letter dated September 10, 1996, from Fleet National Bank.

    10.30 Merchant Services Agreement between the Company and Hurley State
          Bank, dated July 18, 1995 (included as Exhibit 10.21 to the Company's
          Form 10-K for the fiscal year ended June 24, 1995, File No. 0-22840,
          and incorporated herein by reference)


    Per Share Earnings
    ------------------

    11.1  Statement re: computation of per share earnings

    Consent of Experts and Counsel
    ------------------------------

    23.1  Consent of Independent Accountants dated September 26, 1996

    Financial Data Schedule
    -----------------------

    27    Financial Data Schedule

(4)  REPORTS ON FORM 8-K

     On September 28, 1995, the Company filed a report on Form 8-K with the
Securities and Exchange Commission regarding the resignation of George R.
Burman, Jr. from his positions as the Company's Chairman of the Board and a
director, effective October 1, 1995.

     On October 18, 1995, the Company filed a report on Form 8-K with the
Securities and Exchange Commission regarding the resignation of Ronald J.
Jackson from the Company's Board of Directors effective October 18, 1995.

                                       35


<PAGE>   36



     On January 3, 1996, the Company filed a report on Form 8-K with the
Securities and Exchange Commission in connection with the announcement that
Gordon R. Cooke had been named President, Chief Executive Officer and a
Director, and that Samuel L. Shanaman had become Chief Operating Officer and
would continue as a Director.

     On May 20, 1996, the Company filed a report on Form 8-K with the Securities
and Exchange Commission announcing its decision to discontinue the operations of
its Carroll Reed segment.

                                       36


<PAGE>   37



                                   SIGNATURES


     Pursuant to the requirements of Section 13 or 15(d) of the Securities
Exchange Act of 1934, the registrant has duly caused this report to be signed on
its behalf by the undersigned, thereunto duly authorized.


                                  DM MANAGEMENT COMPANY


Dated:  September 26, 1996        By: /s/ Gordon R. Cooke
                                      ------------------------------------------
                                      Gordon R. Cooke
                                      President, Chief Executive Officer and 
                                      Director (Principal Executive Officer)

     Pursuant to the requirements of the Securities Exchange Act of 1934, this
report has been signed below by the following persons on behalf of the
registrant and in the capacities and on the dates indicated.

<TABLE>
Signature                                Title                                                Date
- ---------                                -----                                                ----

<S>                                      <C>                                                  <C>  
By: /s/ Gordon R. Cooke                  President, Chief Executive Officer and Director      September 26, 1996
    -------------------------------      (Principal Executive Officer)
    Gordon R. Cooke                   


By: /s/ Samuel L. Shanaman               Executive Vice President, Chief Operating Officer,   September 26, 1996
    -------------------------------      Chief Financial Officer and Director
    Samuel L. Shanaman                   (Principal Financial Officer)       


By: /s/ Olga L. Conley                   Vice President of Finance and Treasurer              September 26, 1996
    -------------------------------      (Principal Accounting Officer)
    Olga L. Conley                    


By: /s/ Walter J. Levison                Director                                             September 26, 1996
    -------------------------------
    Walter J. Levison                 


By: /s/ William E. Engbers               Director                                             September 26, 1996
    -------------------------------   
    William E. Engbers

</TABLE>

                                       37


<PAGE>   38



                      DM MANAGEMENT COMPANY AND SUBSIDIARY
                                  FORM 10-K
<TABLE>
                                          FOR THE YEAR ENDED JUNE 29, 1996

                                                   EXHIBIT INDEX
<CAPTION>


Exhibit No.   Description                                                                                          Page
- -----------   -----------                                                                                          ----

<S>           <C>                                                                                                    <C>
 2.1          Purchase Agreement dated December 19, 1994 between the Company and Carroll Reed, Inc.
              and Carroll Reed International Limited
 
 3.1          Restated Certificate of Incorporation of the Company
 
 3.2          Amended By-Laws of the Company
 
 10.1         Ninth Amended and Restated Registration Rights Agreement dated as of August 12, 1993 by and
              among the Company, Allstate Insurance Company, Aegis II Limited Partnership and Aegis
              Selected Limited Partnership
 
 10.2         Lease Agreement dated September 14, 1989 between the Company and Richard D. Matthews and
              Richard J. Valentine, Trustees of Bare Cove Realty Trust established u/d/t dated January 10, 1984,
              as amended
 
 10.3         Shopping Center Lease between the Company and Meredith Bay Corporation dated May 24, 
              1990, Addendum to Lease dated June 23, 1990 and Renewal Lease dated May 4, 1993
 
 10.4         Retail Lease Agreement between the Company and Settlers' Green Associates Limited Partnership
              dated February 13, 1992
 
 10.5         1988 Incentive Stock Option Plan
 
 10.6         1993 Incentive and Nonqualified Stock Option Plan, as amended
 
 10.7         1993 Employee Stock Purchase Plan                                                                      
 
 10.8         Fiscal 1997 Bonus Plan                                                                                 40
 
 10.9         Severance Agreement dated September 25, 1995 between the Company and George R. Burman, Jr.
 
 10.10        Severance Agreement dated April 4, 1995 between the Company and Margo M. Wyckoff
 
 10.11        Employment Letter Agreement dated December 21, 1995, between the Company and Gordon
              R. Cooke
 
 10.12        Employment Letter Agreement dated May 7, 1996, between the Company and John J. Hayes                   47
 
+10.13        National Account Agreement between the Company and Airborne Freight Corporation dated
              July 1, 1991, as amended
 
+10.14        Amendment No. 5 to the National Account Agreement between the Company and Airborne
              Freight Corporation dated July 1, 1991, as previously amended
 
 10.15        License Agreement between the Company and Galvin Associates, Inc. dated June 23, 1993
<FN>


- ------------------
+         Confidential treatment previously granted.
</TABLE>


                                       38

<PAGE>   39




<TABLE>
 <S>          <C>                                                                                                   <C>
 10.16        Software Maintenance Agreement between the Company and Galvin Associates, Inc. dated
              June 23, 1993
 
 10.17        Service Agreement between the Company and Wiland Services, Inc. dated February 7, 1991
 
 10.18        Directors and Officers Liability and Company Reimbursement Policy and the related Directors
              and Officers Renewal Declaration issued by Home Insurance Company of Illinois and the 
              Excess Directors and Officers Liability Insurance and Company Reimbursement Policy issued
              by Admiral Insurance Company
 
 10.19        $3,000,000 Commercial Promissory Grid Note dated October 28, 1994, between the Company
              and Shawmut Bank, N.A.
 
 10.20        First Amendment to $3,000,000 Commercial Promissory Grid Note between the Company
              and Shawmut Bank, N.A. dated November 10, 1995
 
 10.21        $4,000,000 Commercial Promissory Grid Note dated October 28, 1994, between the Company
              and Shawmut Bank, N.A.
 
 10.22        First Amendment to $4,000,000 Commercial Promissory Grid Note between the Company and
              Shawmut Bank, N.A. dated November 10, 1995
 
 10.23        Mortgage and Security Agreement dated October 28, 1994, between the Company and
              Shawmut Bank, N.A.
 
 10.24        $1,650,000 Commercial Promissory Note dated October 28, 1994, between the Company
              and Shawmut Bank, N.A.
 
 10.25        Letter from Shawmut Bank, N.A., dated July 12, 1995, amending certain financial covenants 
              contained in the $3,000,000 Commercial Promissory Grid Note dated October 28, 1994, and the
              $4,000,000 Commercial Promissory Grid Note dated October 28, 1994, both between the 
              Company and Shawmut Bank, N.A.
 
 10.26        Pledge Agreement dated January 15, 1996, between the Company and Fleet National Bank,
              as successor to Shawmut Bank, N.A.
 
 10.27        Debt Covenant Waiver Letter dated February 7, 1996, between the Company and Fleet National
              Bank, as successor to Shawmut Bank, N.A.
 
 10.28        Debt Covenant Waiver Letter dated September 10, 1996, between the Company and Fleet                   50
              National Bank, as successor to Shawmut Bank, N.A.
 
 10.29        Commitment Letter dated September 10, 1996, from Fleet National Bank.                                 52
 
 10.30        Merchant Services Agreement between the Company and Hurley State Bank, dated
              July 18, 1995
 
 11.1         Statement re: computation of per share earnings                                                       57
 
 23.1         Consent of Independent Accountants dated September 26, 1996                                           59

 27           Financial Data Schedule                                                                               61
</TABLE>


                                       39



<PAGE>   1
                                                                   Exhibit 10.8

                               1997 BONUS PROGRAM
                               ------------------
                                  DM MANAGEMENT
                                  -------------


In prior years, bonus eligibility was based entirely on corporate
performance--if the Company made its EBIT plan, all program participants
received 100% of their potential bonus. For 1997, all eligible program
participants will have their potential bonuses divided evenly between corporate
EBIT goals (50%) and individual goals (50%), unless otherwise determined by the
Compensation Committee of the Board of Directors.

Bonuses will be paid out seasonally, for the July-December period and the
January-June period. Any individual receiving less than a satisfactory
performance rating for either season will not be eligible for any bonus payout
for that season.

The criteria for eligibility are as follows, unless otherwise determined by the
Compensation Committee of the Board of Directors:

      I.    CORPORATE BONUS (50%)
            ---------------------
            If DMMC makes 100% of its seasonal EBIT plan, all participants will
            be eligible to receive 100% of their corporate bonus potential for
            the season.

            No corporate bonuses will be paid for a season if DMMC does not make
            its seasonal EBIT plan.


      II.   INDIVIDUAL BONUS (50%)
            ----------------------
            If DMMC makes a minimum of 80% of its seasonal EBIT plan, the
            program participants are eligible for 100% of their individual
            potential bonus for the season--the award dependent upon their
            achievement of specific individual goals.

            If DMMC makes between 50% and 80% of its seasonal EBIT plan, the
            program participants are eligible for 50% of their individual
            potential bonus for the season.


      NOTE:  No bonus payments, either individual or corporate, will be made 
      for a season if DMMC does not make 50% of its seasonal EBIT plan.


      III.  PERFORMANCE APPRAISALS
            ----------------------
            An important factor in determining the size of the individual bonus
            payment is the evaluation of the individual's contribution to the
            success of the operation. The individual potential bonus plan for
            all merchants will be planned gross margin dollars. Only if approved
            "official" revisions are made to the plan will the gross margin
            dollar goal be allowed to change. Sales support executives will have
            pre-established individual goals which, for the most part, will
            relate to expense and operational objectives.




<PAGE>   2


Page 2


      III.  PERFORMANCE APPRAISALS (Cont'd)
            -------------------------------

            A. At the beginning of a fiscal year, each sales support participant
               will list the goals for the upcoming fiscal year. (See Attachment
               A.) These will be submitted to the Vice President of each group.
               At the beginning of each season, the merchant should complete the
               appropriate form and submit to their supervisor. (See Attachments
               B and C.)

            B. The goals should be completed and reviewed with the participant's
               superior for acceptance and will become the basis of performance
               evaluations.

            C. Each participant's goals will then be submitted to the President
               for final acceptance and approval.

            D. Informal periodic reviews of the individual's performance to date
               will be held with the participant by the individual's superior
               throughout the year.

            E. At the end of each season of the fiscal year, each participant
               will indicate his/her performance against stated goals.

            F. At the end of each season of the fiscal year, each individual's
               performance will be rated against these annual goals. These
               ratings will be forwarded to the President for review and will
               become the basis for bonus payment considerations.


      IV. METHOD OF PAYMENT
          -----------------    
          Final bonus payout will be made to participants as soon as possible
          after the close of each season of the fiscal year.


      V. GENERAL PROVISIONS
         ------------------

            A. PARTICIPATION
               -------------
               This plan is restricted to key management personnel whose
               decisions have a measurable impact on the major objectives of the
               Company. Selection to the plan is made by the President of the
               Company. Each participant is assigned a "normal incentive
               percentage" which represents the premium on their regular
               earnings associated with the bonus plan.






<PAGE>   3


Page 3


            B. NEW PARTICIPANTS
               ----------------
               New participants may be admitted to this plan during the fiscal
               year subject to the approval of the President. Bonus payments for
               participants added during the fiscal year will be based upon
               their base salary earnings during the time they are covered by
               the plan.

            C. PERFORMANCE PERIOD
               ------------------
               This plan pertains to the fiscal year ending June 28, 1997. For
               measurement purposes, the fiscal year will also be divided into
               two seasons--Fall (July-December) and Spring (January-June).

            D. PAYMENTS
               --------
               Incentive awards will be made to participants as soon as possible
               after the close of each goaled period and normally not later
               than:

                     Fall        February 15
                     Spring      August 15


            E. TERMINATIONS
               ------------
               A participant who resigns or is discharged from the Company prior
               to the end of a season will not be eligible for any bonus payment
               for that or any subsequent season.

            F. NON-VESTED RIGHTS
               -----------------
               The Company neither guarantees that a participant will be paid a
               bonus nor grants a vested right in any bonus dollars available
               for distribution.

            G. INTERPRETATIONS
               ---------------
               The provisions of this plan have been approved by the Board of
               Directors. Any commitments made, either stated or implied, which
               are contrary to the provisions of this plan, shall not be valid.
               Any questions regarding the interpretation of the provisions of
               this plan, special cases not covered in the plan and ongoing
               administration of the plan shall be coordinated through the Vice
               President of Human Resources and resolved by the President and
               Board of Directors where necessary.

            H. CHANGE OF PLAN
               --------------
               The Company reserves the right to amend, modify, suspend, or
               terminate this plan at any time without advance notice to the
               plan's participants.



<PAGE>   4


Attachment A
                                  DM MANAGEMENT
                             FISCAL 1997 BONUS PLAN

                                  SALES SUPPORT
                                  -------------


GOALS                                                        WEIGHTING
- -----                                                        ---------

      1. __________________________________________________
         
         __________________________________________________

         __________________________________________________ ___________%
         


      2. __________________________________________________
         
         __________________________________________________

         __________________________________________________ ___________%


      3. __________________________________________________
         
         __________________________________________________

         __________________________________________________ ___________%


      4. __________________________________________________
         
         __________________________________________________

         __________________________________________________ ___________%


      5. __________________________________________________
         
         __________________________________________________

         __________________________________________________ ___________%



NOTE:  A minimum of three goals must be written.

                                    Participant's Signature _________________

                                    Supervisor's Signature  _________________

                                    President's Signature   _________________



<PAGE>   5


Attachment B
                                  DM MANAGEMENT
                             FISCAL 1997 BONUS PLAN

                                  MERCHANDISING
                                  ------------- 



FALL FISCAL 1997
- ----------------


      Original Approved Plan
      ----------------------

            Dollar ($) Sales Plan (A)          __________

            Gross Margin % Plan (B)            __________

            Gross Margin Dollar ($) Plan (AxB) __________




      Revised Plan (if Applicable)
      ----------------------------

            Dollar ($) Sales Plan (A)          __________

            Gross Margin % Plan (B)            __________
                                              
            Gross Margin Dollar ($) Plan (AxB) __________




                                    Participant's Signature _________________

                                    Supervisor's Signature  _________________

                                    President's Signature   _________________










<PAGE>   6

Attachment C
                                  DM MANAGEMENT
                             FISCAL 1997 BONUS PLAN

                                  MERCHANDISING
                                  -------------




SPRING FISCAL 1997
- ------------------


      Original Approved Plan
      ----------------------

            Dollar ($) Sales Plan (A)          __________

            Gross Margin % Plan (B)            __________

            Gross Margin Dollar ($) Plan (AxB) __________




      Revised Plan (if Applicable)
      ----------------------------

            Dollar ($) Sales Plan (A)          __________

            Gross Margin % Plan (B)            __________

            Gross Margin Dollar ($) Plan (AxB) __________





                                    Participant's Signature _________________

                                    Supervisor's Signature  _________________

                                    President's Signature   _________________











<PAGE>   1

                                                                  Exhibit 10.12

                                   May 7, 1996




Mr. John J. Hayes
c/o Bloomingdale's by Mail, Ltd.
919 Third Avenue
3rd Floor
New York, NY  10022


Dear John:

On behalf of DM Management, I am pleased to offer you the position of Executive
Vice President of Marketing for DM Management in accordance with the following:

- -  Your annual salary will be $175,000, paid to you on a biweekly basis. You
   will report directly to Gordon Cooke, President and C.E.O. Your start date
   will be May 16, 1996.
- -  Upon completion of one month of employment, you will receive a one-time
   sign-on bonus of $22,500.
- -  You will be eligible for participation in the corporate bonus program at 30
   percent of your annual salary. This bonus is payable on a seasonal basis: 15
   percent fall and 15 percent spring. Of the total potential bonus payout of
   $52,500, for which you are eligible, we will guarantee a minimum payment of
   $20,000 on or before July 1, 1997.
- -  You will receive options on 70,000 shares of DM Management Common Stock,
   which will be based on the current fair market value on the day the DM Board
   of Directors votes its approval.
- -  You will be eligible for the full range of company benefits described in the
   information which I have enclosed for your review. Your annual vacation
   benefit of three weeks will be tracked on a fiscal year basis.
- -  As required by federal law, employment at DM Management is dependent upon
   providing documentation which proves your eligibility to work in the United
   States. Typically, this would include such items as driver's license, birth
   certificate, social security card, etc.






<PAGE>   2


Mr. John J. Hayes
May 7, 1996
Page 2


John, we look forward to having you join the team here at DM Management and to
the contribution you will make to the overall continued success of the company!


                                    Very truly yours,



                                    Carol Maher
                                    Director of Corporate Services

CM/ple

Enclosure

Accepted and agreed:



- ------------------------------
John J. Hayes










<PAGE>   1
                                                                   EXHIBIT 10.28


September 10, 1996

Ms. Olga Conley
Vice President of Finance
DM Management
25 Recreation Park Road
Hingham, MA  02043

Dear Olga:

In response to your letter of even date, the Bank hereby waives the covenant
default at June 29, 1996 as outlined in the same correspondence. This does not
operate as a waiver of any covenant violations not disclosed to the Bank nor as
a waiver of any future covenant defaults.

Please feel free to call with any additional questions or concerns.

Very truly yours,


Fleet National Bank


/s/ Luke G. Tsokanis
- --------------------
By: Luke G. Tsokanis
Its: Vice President


<PAGE>   1
                                                                   EXHIBIT 10.29


September 10, 1996

Mr. Sam Shanaman, Chief Operating Officer
Ms. Olga Conley, Vice President of Finance
DM Management Company
25 Recreation Park Drive, Suite 200
Hingham, MA.  02043

Dear Sam:

We are very pleased to advise you that Fleet National Bank (the Bank) has 
approved the following credit facilities for DM Management Company. The 
financing is subject to the following terms and conditions:


      BORROWER:

DM Management Company


      CREDIT FACILITIES:

(1) An eight million dollar ($8,000,000) Revolving Line of Credit (the line),
which reduces to five million dollars ($5,000,000) during the months of May to
November. Proceeds of the line will be used for general business purposes and
for issuance of letters of credit. Maturity date for the line will be June 1,
1997 and it will be subject to renewal at the Bank's discretion. Interest
payments will be made monthly in arrears.

(2) A four hundred thousand dollar ($400,000) Time Note to be repaid in two
quarterly principal payments of $200,000 each. The first principal payment will
be due September 30, 1996 and the second payment December 31, 1996. Interest
payments will be due monthly in arrears. Proceeds will be used to repay current
Fleet debt.

(3) A three million six hundred thousand dollar ($3,600,000) Term Loan. Proceeds
will be used to repay current Fleet debt. Maturity date for the facility will be
June 30, 2001. Interest payments will be monthly in arrears and quarterly
principal payments of $200M will begin on March 31, 1997.


      PRICING:

(1) Interest rate for the line of credit will be Fleet Prime plus 1/2% or LIBOR
plus 225 basis points (30-day, 60-day, 90-day or 180-day basis) for the first
$5,000,000 of borrowings. Any direct borrowings in excess of $5,000,000 will be
priced at Fleet Prime plus 1% or LIBOR plus 275 basis points. This facility will
also have a 1/8 of 1% annual commitment fee.

(2) Interest rate for the $400,000 time note facility will be priced at Fleet
Prime.

(3) Interest rate for the $3,600,000 term loan will be Fleet Prime, or LIBOR
plus 200 basis points, or Cost of Funds plus 200 basis points.

<PAGE>   2

There will be no facility fees for either the time note or the term loan. In the
event of prepayment, a prepayment fee may be charged for options other than
Fleet Prime, if such prepayment results in a loss, cost or expense to the Bank.


      COLLATERAL:

The Bank will be secured at all times by a valid first lien on all corporate
assets of DM Management, which will include, but not be limit to, accounts
receivable, inventory, customer lists and a pledge on $4,000,000 of marketable
securities held at the Bank. All facilities will be cross-collateralized and
cross-defaulted.


      FINANCIAL COVENANT:

1) Minimum Liquid Assets (includes marketable securities held at the Bank as
well as cash and other marketable securities owned by the Borrower) of
$3,500,000. This covenant will be tested quarterly.

2) Minimum Debt Service Coverage of 1.25 to 1.0. This covenant will be tested on
a rolling four quarter basis. Debt Service Coverage is defined as EBITDA minus
unfinanced capital expenditures and dividends divided by the sum of interest
expense plus current maturity of long-term debt for the four immediately
preceding quarters.

3) Maximum Total Liabilities to Tangible Net Worth (TNW) of 3.75 to 1.0 at
fiscal quarters ending September 30 and March 31, 4.0 to 1.0 for fiscal quarters
ending December 31 and 3.5 to 1.0 for fiscal quarters ending June 30. TNW is
defined as the sum of stockholder equity less any intangible assets as normally
defined by GAAP.


      BORROWING BASE:

Aggregate outstanding loan balances (direct outstandings plus issued letters of
credit) under the line will be limited to the aggregate of fifty percent (50%)
of acceptable inventory plus fifty percent (50%) of letters of credit plus
$1,000,000 (discounted value assigned customer list).


      APPLICABLE LAW:

The Commonwealth of Massachusetts


      FINANCIAL STATEMENTS:

Within one hundred and twenty (120) days of the close of each Fiscal year, DM
Management Company shall furnish the Bank audited quality financial statements
on a consolidated basis for the prior fiscal year. Within forty-five (45) days
of each fiscal quarter and month end, DM management Company shall furnish the
Bank its consolidated financial statements, to include necessary expense
schedules breaking out such expenses as interest, depreciation, etc.
Additionally, the Company will furnish the Bank monthly prepared borrowing base
certificates along with supporting inventory reports within 15 days of each
month end and quarterly covenant compliance certificates within 45 days of each
quarter end.


      CONDITIONS PRECEDENT:

At least five days prior to the closing of the loans, Borrower shall furnish the
Bank the following, which shall constitute conditions precedent to closing the
loans, in addition to any other documents/opinions required:


<PAGE>   3

1) Appropriate authorizing resolutions together with opinion of Borrower's
counsel that the Borrower is validly existing and in good standing under the
laws of the jurisdiction of its incorporation, with adequate power to enter into
the loans; that the loan documents when executed, shall create valid liens on
all the security and shall be valid and binding obligations of the borrower
enforceable according to their terms; that there is no pending or threatened
litigation or any environmental litigation resulting from the borrower being out
of compliance or in violation of environmental policy as it exists, that has not
already been disclosed to the Bank; that the loan will not violate or be in
conflict with or constitute a default under any obligations, guarantees,
indebtedness, notes, bonds, indentures or other agreements to which the Borrower
is a party. Borrower shall indemnify the Bank against the effects or
consequences of any pollutants as imposed by the Department of Environmental
Protection or any other regulatory body.

2) Legal opinion of Borrower's attorney as to the validity and capacity of
Borrower, and signers to enter in to this transaction with the Bank.

3) Satisfactory review and approval by the Bank and its counsel of all
pertinent loan documentation and requirements.

4) Such other covenants, terms, and conditions as are normal, customary, and
reasonable for financing facilities of this type.


      SECONDARY FINANCING:

Without the prior written consent of the Bank, the Borrower may not, during the
term of this financing arrangement, incur any additional indebtedness and/or
pledge as security for other loans any collateral covered by the Bank's lien.


      MANAGEMENT AND OTHER CHANGES:

DM Management Company shall not make a material change in the Management or
Capital Structure of the Borrower or in the manner in which the business of the
Borrower is conducted without obtaining the Bank's consent, which consent shall
not be unreasonably withheld. The Borrower shall not sell, lease, pledge,
transfer or otherwise dispose of all or any of its operating assets (except in
the ordinary course of its business) without obtaining the Bank's consent,
which consent shall not be unreasonably withheld.


      TERMINATION:

Fleet National bank shall have no obligation to close the loans if: the Borrower
shall have been adjudicated bankrupt, or trustee or receiver shall have been
appointed for all, or a substantial portion of its property; the Borrower shall
have filed a petition of bankruptcy or same has been filed against it; the
Borrower shall have a material change in its financial condition or a change in
collateral.


      EXPENSES:

This loan shall be made without cost to the Bank, except for normal and regular
operation overhead ordinarily experienced by a lender. Borrower shall pay all
cost both to itself and the Bank, including, but not limited to, attorney fees,
whether or not this loan closes.


<PAGE>   4

      MODIFICATIONS:

This commitment may be amended only in writing, executed by Borrower and
accepted by Fleet National Bank.


      ACCEPTANCE:

This commitment shall remain open for your acceptance until September 24, 1996
and shall be voidable by the Bank if written acceptance is not delivered to us
by this date.


      CLOSING:

If this financing arrangement is not closed in full compliance with the terms
and conditions of this commitment by October 24, 1996, the Bank may, at its
option, terminate our obligations hereunder.

Sam, I trust that it is clear by our efforts that Fleet National Bank wants to
maintain its strong relationship with DM Management Company. On a personal
level, as your new relationship manager I look forward to working with you very
much in the future.

Very Truly Yours,

Fleet National Bank

/s/ Luke G. Tsokanis
- ---------------------
By: Luke G. Tsokanis
Its: Vice President



Accepted and Agreed to this 13th day of September, 1996

DM Management Company, Inc.

/s/ Olga Conley
- ------------------------------
By: Olga Conley
Its: Vice President of Finance



<PAGE>   1




                                                                  EXHIBIT 11.1

                      DM MANAGEMENT COMPANY AND SUBSIDIARY
                                    FORM 10-K
<TABLE>

                                          COMPUTATION OF PER SHARE EARNINGS

                                                                       TWELVE MONTHS ENDED
                                                         -----------------------------------------------
PRIMARY:                                                 JUNE 25, 1994    JUNE 24, 1995    JUNE 29, 1996
- -------                                                  -------------    -------------    -------------

<S>                                                        <C>              <C>              <C>      
Weighted average shares of common stock outstanding
   during the period                                       2,712,491        4,229,390        4,276,679

Adjustments:
   Assumed exercise of options                               463,517          380,163          163,925
   Preferred stock                                           476,387                -                -
   Shares relating to SAB 83 for stock options                66,464                -                -
   Shares relating to SAB 83 for preferred stock             358,038                -                -
                                                           ---------        ---------        ---------
                                                           4,076,897        4,609,553        4,440,604
                                                           =========        =========        =========


                                                                       TWELVE MONTHS ENDED
                                                         -----------------------------------------------
FULLY DILUTED:                                           JUNE 25, 1994    JUNE 24, 1995    JUNE 29, 1996
- -------------                                            -------------    -------------    -------------

Weighted average shares of common stock outstanding
   during the period                                       2,712,491        4,229,390        4,276,679

Adjustments:
   Assumed exercise of options                               467,634          389,564          241,260
   Preferred stock                                           476,387                -                -
   Shares relating to SAB 83 for stock options                66,688                -                -
   Shares relating to SAB 83 for preferred stock             358,038                -                -
                                                           ---------        ---------        ---------
                                                           4,081,238        4,618,954        4,517,939
                                                           =========        =========        =========
</TABLE>




<PAGE>   1
                                                                  Exhibit 23.1

                      CONSENT OF INDEPENDENT ACCOUNTANTS


        We consent to the incorporation by reference in this registration
statements of DM Management company and subsidiary on Form S-8 (File Nos.
33-71266, 33-71776, 33-72166, 33-86982 and 333-03845) of our reports dated
August 9, 1996, except with respect to Note D as to which the date is September
10, 1996 on our audits of the consolidated financial statements and
financial statement schedule of DM Management Company and subsidiary as of
June 24, 1995 and June 29, 1996, and for each of the three fiscal years in the
period ended June 29, 1996, which reports are included in this Annual Report on
Form 10-K.


                                                COOPERS & LYBRAND L.L.P.


Boston, Massachusetts
September 26, 1996



<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
THIS SCEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE  
COMPANY'S CONSOLIDATED BALANCE SHEET AT JUNE 29, 1996 AND FROM THE CONSOLIDATED
STATEMENT OF OPERATIONS FOR THE YEAR ENDED JUNE 29, 1996 CONTAINED IN THE
COMPANY'S ANNUAL REPORT ON FORM 10-K FOR THE YEAR ENDED JUNE 29, 1996 AND IS
QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH ANNUAL REPORT ON FORM 10-K.
</LEGEND>
<CIK> 0000910721
<NAME> DM MANAGEMENT COMPANY
<MULTIPLIER> 1000
<CURRENCY> DOLLARS
       
<S>                             <C>
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          JUN-29-1996
<PERIOD-START>                             JUN-25-1995
<PERIOD-END>                               JUN-29-1996
<EXCHANGE-RATE>                                      1
<CASH>                                             221
<SECURITIES>                                     3,858
<RECEIVABLES>                                        0
<ALLOWANCES>                                         0
<INVENTORY>                                     10,866
<CURRENT-ASSETS>                                20,197
<PP&E>                                           6,872
<DEPRECIATION>                                       0
<TOTAL-ASSETS>                                  27,069
<CURRENT-LIABILITIES>                           13,209
<BONDS>                                          4,380
<COMMON>                                            43
                                0
                                          0
<OTHER-SE>                                       9,437
<TOTAL-LIABILITY-AND-EQUITY>                    27,069
<SALES>                                         80,585
<TOTAL-REVENUES>                                80,585
<CGS>                                           47,781
<TOTAL-COSTS>                                   47,781
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                 306
<INCOME-PRETAX>                                    261
<INCOME-TAX>                                        26
<INCOME-CONTINUING>                                235
<DISCONTINUED>                                 (9,585)
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   (9,350)
<EPS-PRIMARY>                                   (2.11)
<EPS-DILUTED>                                   (2.07)
        

</TABLE>


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