CARSON PIRIE SCOTT & CO /IL/
DEFA14A, 1998-01-27
DEPARTMENT STORES
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                          PROXY STATEMENT PURSUANT TO
             SECTION 14(A) OF THE SECURITIES EXCHANGE ACT OF 1934

      Filed by the Registrant [X]

      Filed by a Party other than the Registrant [ ]

      Check the appropriate box:

      [ ]  Preliminary Proxy Statement  [ ]  Confidential, for Use of 
                                             the Commission Only

      [ ]  Definitive Proxy Statement

      [X]  Definitive Additional Materials

      [ ]  Soliciting Material Pursuant to Rule 14a-11(c) OR Rule 14a-12

                             CARSON PIRIE SCOTT & CO.
      --------------------------------------------------------------------

                 (Name of Registrant as Specified In Its Charter)

                                       N/A
      --------------------------------------------------------------------

      (Name of Person(s) Filing Proxy Statement, if other than the Registrant)

      Payment of Filing Fee (Check the appropriate box):

      [X]  No fee required.

      [ ]  Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and
           0-11.

           1) Title of each class of securities to which transaction applies:

           2) Aggregate number of securities to which transaction applies:

           3) Per unit price or other underlying value of transaction computed
              pursuant to Rule 0-11 of the Securities Exchange Act of 1934, as
              amended (the "Exchange Act"):

           4) Proposed maximum aggregate value of transaction:

           5) Total fee paid:

      [ ]  Fee paid previously with preliminary materials.

      [ ]  Check box if any part of the fee is offset as provided by Rule
           0-11(a)(2) of the Exchange Act and identify the filing for
           which the offsetting fee was paid previously.  Identify the
           previous filing by registration statement number, or the Form
           or Schedule and the date of its filing.

           1) Amount Previously Paid:

           2) Form, Schedule or Registration Statement No.:

           3) Filing Party:

           4) Date Filed:<PAGE>
           
   <PAGE>

                    CONVERSION NUMBER SET IN PROFITT'S INC./
                         CARSON PIRIE SCOTT & CO. MERGER

                        Contacts: Profitt's: Julia Bentley
                                             (423) 981-6243
                                  Carson's:  Ed Caroll (media)
                                             (414) 347-5340
                                             Darren Jackson (investors)
                                             (414) 278-5787



      Birmingham, Alabama and Milwaukee, Wisconsin (January 27, 1998)--
      Department store retailers Proffitt's, Inc. (NYSE:PFT) ("Proffitt's"
      or the "Company") and Carson Pirie Scott & Co. (NYSE:CRP)
      ("Carson's") announced today that the Conversion Number for the
      proposed merger transaction between the two companies has been
      established at 1.75.  The Conversion Number was calculated based on
      the price of Proffitt's Common Stock as provided in the Merger
      Agreement.  Upon closing the transaction, each issued and
      outstanding share of Carson's Common Stock will be converted into
      1.75 shares of Proffitt's Common Stock, with cash being paid in lieu
      of fractional shares.

      Both companies have scheduled special shareholders' meetings on
      Friday, January 30, 1998 to vote on the proposed transaction. The
      merger is expected to close on Saturday, January 31, 1998, the
      fiscal year end of both Proffitt's and Carson's.

      Proffitt's currently operates 177 stores in twenty-four states under
      the names of Proffitt's, McRae's, Younkers, Parisian, and
      Herberger's.  The Company's annual revenues exceed $2.3 billion.
      Carson's operates 56 store locations in four Midwestern states under
      the names of Carson Pirie Scott, Boston Store, and Bergner's.
      Carson's annual revenues exceed $1.1 billion.

      This announcement is neither an offer to sell securities nor a
      solicitation of an offer to buy securities.  An offering has been
      made only by means of a joint proxy statement/prospectus.

      A copy of the joint proxy statement/prospectus may be obtained from
      the Secretary, Proffitt's, Inc., 115 N. Calderwood, Alcoa, Tennessee
      37701.
                                    ####


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