FORM 4
[ ] Check this box if no longer
subject to Section 16. Form 4
or Form 5 obligations may
continue. See Instruction 1(b).
U.S. SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP
OMB APPROVAL
OMB Number: 3235-0287
Expires: April 30, 1997
Estimated average burden
hours per response.....05
Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934,
Section 17(a) of the Public Utility Holding Company Act of 1940
1. Name and Address of Reporting Person:
Last: Welch Street: c/o Equity Marketing, Inc.
First: Michael 131 South Rodeo Drive
Middle: J. City: Beverly Hills
State: CA Zip: 90212
2. Issuer Name and Ticker or Trading Symbol: Equity Marketing, Inc.
(Nasdaq: EMAK)
3. IRS or Social Security Number of Reporting Person (Voluntary):
4. Statement for Month/Year: 3/1997
5. If Amendment, Date of Original (Month/Year):
6. Relationship of Reporting Person to Issuer (Check all applicable):
[ ] Director
[ ] 10% Owner
[X] Officer (give title below):
[ ] Other (specify below):
Senior Vice President and Chief Financial Officer
-------------------------------------------------
<TABLE>
<CAPTION>
TABLE I -- NON-DERIVATIVE SECURITIES ACQUIRED, DISPOSED OF, OR BENEFICIALLY OWNED
</CAPTION>
<C> <C> <C> <C> <C> <C> <C>
1. Title of Security 2. Trans- 3. Transaction 4. Securities Acquired (A) 5. Amount of 6. Ownership 7. Nature of
(Instr. 3) action Code or Disposed of (D) Securities Form; Indirect
Date (Instr. 8) (Instr. 3, 4 and 5) Beneficially Direct (D) Beneficial
(Month/ <C> <C> <C> <C> <C> Owned at End or Indirect Ownership
Day/ Code V Amt. (A) or Price (Instr. 3 (I) (Instr. 4)
Year) (D) and 4) (Instr. 4)
Common Stock 3-19-97 P 1,000 A 18.00 1,000 D
</TABLE>
PAGE 1
<PAGE>
<TABLE>
<CAPTION>
TABLE II -- DERIVATIVE SECURITIES ACQUIRED, DISPOSED OF, OR BENEFICIALLY OWNED
(E.G., PUTS, CALLS, WARRANTS, OPTIONS, CONVERTIBLE SECURITIES)
</CAPTION>
<C> <C> <C> <C> <C> <C> <C> <C> <C> <C> <C>
1.Title 2.Conver- 3.Trans- 4.Trans- 5.No. of 6.Date Exer- 7.Title and 8.Price 9.No. of 10.Owner- 11.Nature
of sion or action action Deriv- cisable Amt. of of Deriv- ship of In-
Deri- Exercise Date Code ative and Ex- Underly- Deri- ative Form direct
vative Price of (Month/ (Instr.8) Securi- piration ing Secur- vative Securi- of Deri- Benefi-
Security Deriva- Day/ ties Ac- Date (Month/ ities Security ties vative cial
(Instr.3) tive Year) quired Day/Year) (Instr.3 (Instr.5) Benefi- Security: Owner-
Security (A) or and 4) cially Direct(D) ship
Disposed Owned or Indi- (Instr.
of (D) at End rect(I) 4)
(Instr.3 of Mth. (Instr.4)
4, and 5) (Instr.4)
<C> <C> <C> <C> <C> <C> <C> <C>
Code V (A) (D) Date Expira- Title Amt or
Exer- tion No. of
cis Date Shares
able
Stock Option $18.00 (1) 1/9/07 Common
(right to buy) Stock 50,000 50,000 D
</TABLE>
Explanation of Responses:
** Intentional misstatements or omissions of facts constitute
Federal Criminal Violations.
See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
/s/ Michael J. Welch 4/10/97
- --------------------------- ------
**Signature of Reporting Person Date
Note: File three copies of this Form, one of which must be manually signed.
If space provided is insufficient, see Instruction 6 for procedure.
PAGE 2
<PAGE>
