EQUITY MARKETING INC
SC 13G, 1998-02-17
GAMES, TOYS & CHILDREN'S VEHICLES (NO DOLLS & BICYCLES)
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           SECURITIES AND EXCHANGE COMMISSION
                 WASHINGTON, D.C. 20549      
          


                     SCHEDULE 13G
                                       
INFORMATION STATEMENT PURSUANT TO RULES 13D-1 AND 13D-2
   UNDER THE SECURITIES EXCHANGE ACT OF 1934
                  (AMENDMENT NO. 3)*
                                 
- ------------------------------------------------
                   (Name of Issuer)

              COMMON STOCK, $.001 PAR VALUE
                                  
- ------------------------------------------------
             (Title of Class of Securities)

                      294724 10 9  
                     (CUSIP Number)      
          
          
* The remainder of this cover page shall be filled out for a reporting
person's initial filing on this form with respect to the subject class
of securities, and for any subsequent amendment containing information
which would alter the disclosures provided in a prior coverage page.

The information required in the remainder of this cover page shall not
be deemed to be "filed" for the purpose of Section 18 of the Securities
Exchange Act of 1934 ("Act") or otherwise subject to the liabilities of
that section of the Act but shall be subject to all other provisions of 
the Act (however, see the Notes).   

                    Page 1 of 6 Pages
<PAGE>

(CUSIP No. 294724 10 9)     13G                   Page 2 of 6 Pages


1     NAME OF REPORTING PERSON
      S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

       Donald A. Kurz

2      CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
                                                                            
   
                                                        (a)   [ ]
                                                        (b)   [ ]

3     (SEC USE ONLY)


4     (CITIZENSHIP OR PLACE OF ORGANIZATION)

       United States of America

5     (SOLE VOTING POWER) 1,526,750 shares 

NUMBER OF     
SHARES               6     (SHARED VOTING POWER)
BENEFICIALLY 
OWNED BY EACH        7     (SOLE DISPOSITIVE POWER) 1,526,750 shares
REPORTING 
PERSON WITH          8     (SHARED DISPOSITIVE POWER)


9     (AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING        
       PERSON)
       1,526,750 shares
10    (CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9)[ ]
       EXCLUDES CERTAIN SHARES)*

11     PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
       25.5%

12     (TYPE OF REPORTING PERSON)*
        IN

            *SEE INSTRUCTION BEFORE FILLING OUT!

                        Page 2 of 6 Pages
<PAGE>


ITEM 1.     (A)     NAME OF ISSUER.

                    Equity Marketing, Inc.

            (B)     ADDRESS OF ISSUER'S PRINCIPAL EXECUTIVE OFFICES.

                    131 South Rodeo Drive
                    Beverly Hills, California 90212

ITEM 2.     (A)     NAME OF PERSON FILING.

                    Donald A. Kurz

            (B)     ADDRESS OF PRINCIPAL BUSINESS OFFICE OR, IF NONE,

                    RESIDENCE.

                    Principal Business Office:
                    131 South Rodeo Drive
                    Beverly Hills, California 90212

            (C)     CITIZENSHIP.

                    United States of America

            (D)    TITLE OF CLASS OF SECURITIES.

                   Common Stock, par value $0.001 per share

            (E)     CUSIP NUMBER.

                    294724 10 9


ITEM 3.      IF THIS STATEMENT IS FILED PURSUANT TO RULES 13D-1(B), OR 13D- 

   
                  2(B).    CHECK WHETHER THE PERSON FILING IS A:

                           Not Applicable

                          Page 3 of 6 Pages
<PAGE> 


ITEM 4.      Ownership.

                    (s)     Amount Beneficially Owned.

                            1,526,750

                    (b)     Percent of Class.

                            25.5%

                    (c)     Number of Shares as to Which Such Person Has:

                    (i)     Sole Power to Vote or to Direct the Vote.

                            1,526,750

                    (ii)    SHARED POWER TO VOTE OR TO DIRECT THE VOTE.

                            None

                    (iii)   SOLE POWER TO DISPOSE OR TO DIRECT THE
                            DISPOSITION OF.

                            1,526,750     

                    (iv)     SHARE POWER TO DISPOSE OR TO DIRECT THE        
   
  
                             DISPOSITION OF:

                             None


ITEM 5.     OWNERSHIP OF FIVE PERCENT OR LESS OF A CLASS.

            Not Applicable

                            Page 4 of 5 Pages
<PAGE>

ITEM 6.     OWNERSHIP OF MORE THAN FIVE PERCENT ON BEHALF OF ANOTHER
            PERSON.
          
            Not Applicable

ITEM 7.     IDENTIFICATION AND CLASSIFICATION OF THE SUBSIDIARY WHICH 
            ACQUIRED THE SECURITY BEING REPORTED ON BY THE PARENT 
            HOLDING COMPANY.

            Not Applicable


ITEM 8.     IDENTIFICATION AND CLASSIFICATION OF MEMBERS OF THE GROUP.

            Not Applicable


ITEM 9.     NOTICE OF DISSOLUTION OF GROUP.

            Not Applicable


ITEM 10.    CERTIFICATION.

            Not Applicable

                            Page 5 of 6 Pages
<PAGE>

                       SIGNATURE


          After reasonable inquiry and to the best of my knowledge and
belief, I certify that the information set forth in this statement is 
true, complete and correct.


                           FEBRUARY 13, 1998
                 ----------------------------------------
                                 (Date)


                           /s/ Donald A. Kurz
                 ----------------------------------------    
                               (Signature)



                             Donald A. Kurz
                -----------------------------------------
                              (Name/Title)

                             Page 6 of 6 Pages


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