<PAGE>
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
OMB APPROVAL
OMB NUMBER: 3235-0145
EXPIRES: AUGUST 31, 1999
ESTIMATED AVERAGE BURDEN HOURS PER RESPONSE 14.90
SCHEDULE 13G
UNDER THE SECURITIES EXCHANGE ACT OF 1934
(AMENDMENT NO. 5)*
EQUITY MARKETING, INC.
- --------------------------------------------------------------------------------
(Name of Issuer)
Common Stock, $.001 Par Value
- --------------------------------------------------------------------------------
(Title of Class of Securities)
294724 10 9
- --------------------------------------------------------------------------------
(CUSIP Number)
December 31, 1999
- --------------------------------------------------------------------------------
(Date of Event Which Requires Filing of this Statement)
Check the appropriate box to designate the rule pursuant to which this Schedule
is filed:
/ / Rule 13d-1(b)
/ / Rule 13d-1(c)
/X/ Rule 13d-1(d)
*The remainder of this cover page shall be filled out for a reporting
person's initial filing on this form with respect to the subject class of
securities, and for any subsequent amendment containing information which
would alter the disclosures provided in a prior cover page.
The information required on the remainder of this cover page shall not be
deemed to be "filed" for the purpose of Section 18 of the Securities Exchange
Act of 1934 ("Act") or otherwise subject to the liabilities of that section
of the Act but shall be subject to all other provisions of the Act (however,
see the Notes).
Page 1 0f 5 pages
<PAGE>
CUSIP No. 294724 10 9
- --------------------------------------------------------------------------------
1. Names of Reporting Persons.
I.R.S. Identification Nos. of above persons (entities only).
Donald A. Kurz
- --------------------------------------------------------------------------------
2. Check the Appropriate Box if a Member of a Group (See
Instructions)
(a) / /
(b) / /
- --------------------------------------------------------------------------------
3. SEC Use Only
- --------------------------------------------------------------------------------
4. Citizenship or Place of United States of America
Organization
- --------------------------------------------------------------------------------
NUMBER OF 5. Sole Voting
SHARES Power 1,570,517
BENEFICIALLY --------------------------------------------------------------
OWNED BY 6. Shared
EACH Voting Power 41,840**
REPORTING --------------------------------------------------------------
PERSON WITH: 7. Sole Dispositive
Power 1,570,517
--------------------------------------------------------------
8. Shared
Dispositive Power 41,840**
- --------------------------------------------------------------------------------
9. Aggregate Amount Beneficially Owned by Each 1,572,470
Reporting Person shares**
- --------------------------------------------------------------------------------
10. Check if the Aggregate Amount in Row (11)
Excludes Certain Shares (See Instructions) /X/
- --------------------------------------------------------------------------------
11. Percent of Class Represented by Amount in
Row (11) 24.9%
- --------------------------------------------------------------------------------
12. Type of Reporting Person (See Instructions) IN
- --------------------------------------------------------------------------------
** Amount beneficially owned excludes 39,887 shares held by the Equity
Marketing, Inc. 401(k) Plan Trust, as to which Mr. Kurz disclaims
beneficial ownership. Mr. Kurz is a trustee of the Equity Marketing, Inc.
401(k) Plan Trust.
Page 2 of 5 pages
<PAGE>
ITEM 1.
(a) Name of Issuer
Equity Marketing, Inc.
(b) Address of Issuer's Principal Executive Offices
6330 San Vicente Blvd.
Los Angeles, CA 90048
ITEM 2.
(a) Name of Person Filing
Donald A. Kurz
(b) Address of Principal Business Office or, if none, Residence
Principal Business Office:
6330 San Vicente Blvd.
Los Angeles, CA 90048
(c) Citizenship
United States of America
(d) Title of Class of Securities
Common Stock, par value $.001 per share
(e) CUSIP Number
294724 10 9
ITEM 3. IF THIS STATEMENT IS FILED PURSUANT TO SECTIONS 240.13d-1(b) OR
240.13d-2(b) OR (c), CHECK WHETHER THE PERSON FILING IS A:
(a) / / Broker or dealer registered under section 15 of the Act (15
U.S.C. 78o);
(b) / / Bank as defined in section 3(a)(6) of the Act (15 U.S.C.
78c);
(c) / / Insurance company as defined in section 3(a)(19) of the Act
(15 U.S.C. 78c);
(d) / / Investment company registered under section 8 of the
Investment Company Act of 1940 (15 U.S.C. 80a-8);
(e) / / An investment adviser in accordance with Section 240.13d-
1(b)(1)(ii)(E);
(f) / / An employee benefit plan or endowment fund in accordance
with Section 240.13d-1(b)(1)(ii)(F);
(g) / / A parent holding company or control person in accordance
with Section 240.13d-1(b)(1)(ii)(G);
(h) / / A savings associations as defined in Section 3(b) of the
Federal Deposit Insurance Act (12 U.S.C. 1813);
(i) / / A church plan that is excluded from the definition of an
investment company under section 3(c)(14) of the Investment
Company Act of 1940 (15 U.S.C. 80a-3);
Page 3 of 5 pages
<PAGE>
(j) / / Group, in accordance with Section 240.13d-1(b)(1)(ii)(J).
ITEM 4. OWNERSHIP.
Provide the following information regarding the aggregate number and
percentage of the class of securities of the issuer identified in Item 1.
(a) Amount beneficially owned: 1,572,470**
(b) Percent of class: 24.9%
(c) Number of shares as to which the person has:
(i) Sole power to vote or to direct the vote 1,570,517
(ii) Shared power to vote or to direct the vote 41,840**
(iii) Sole power to dispose or to direct the disposition of
1,570,517
(iv) Shared power to dispose or to direct the disposition of
41,840**
** Amount beneficially owned excludes 39,887 shares held by the
Equity Marketing, Inc. 401(k) Plan Trust, as to which Mr.
Kurz disclaims beneficial ownership. Mr. Kurz is a trustee
of the Equity Marketing, Inc. 401(k) Plan Trust.
ITEM 5. OWNERSHIP OF FIVE PERCENT OR LESS OF A CLASS
If this statement is being filed to report the fact that as of the date
hereof the reporting person has ceased to be the beneficial owner of more than
five percent of the class of securities, check the following / /.
ITEM 6. OWNERSHIP OF MORE THAN FIVE PERCENT ON BEHALF OF ANOTHER PERSON.
Not Applicable.
ITEM 7. IDENTIFICATION AND CLASSIFICATION OF THE SUBSIDIARY WHICH ACQUIRED THE
SECURITY BEING REPORTED ON BY THE PARENT HOLDING COMPANY
Not Applicable.
ITEM 8. IDENTIFICATION AND CLASSIFICATION OF MEMBERS OF THE GROUP
Not Applicable.
ITEM 9. NOTICE OF DISSOLUTION OF GROUP
Not Applicable.
ITEM 10. CERTIFICATION
Not Applicable.
Page 4 of 5 pages
<PAGE>
SIGNATURE
After reasonable inquiry and to the best of my knowledge and belief, I
certify that the information set forth in this statement is true, complete
and correct.
February 4, 2000
--------------------------------
Date
/s/ Donald A. Kurz
--------------------------------
Signature
Donald A. Kurz
--------------------------------
Name/Title
The original statement shall be signed by each person on whose behalf
the statement is filed or his authorized representative. If the statement is
signed on behalf of a person by his authorized representative other than an
executive officer or general partner of the filing person, evidence of the
representative's authority to sign on behalf of such person shall be filed
with the statement, provided, however, that a power of attorney for this
purpose which is already on file with the Commission may be incorporated by
reference. The name and any title of each person who signs the statement
shall be typed or printed beneath his signature.
NOTE: Schedules filed in paper format shall include a signed original and
five copies of the schedule, including all exhibits. SEE Section 240.13d-7
for other parties for whom copies are to be sent.
ATTENTION: INTENTIONAL MISSTATEMENTS OR OMISSIONS OF FACT CONSTITUTE
FEDERAL CRIMINAL VIOLATIONS (SEE 18 U.S.C. 1001)
Page 5 of 5 pages
