CELEX GROUP INC
SC 13D, 1997-08-04
COMMERCIAL PRINTING
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<PAGE>   1
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                  SCHEDULE 13D
                   Under the Securities Exchange Act of 1934
                            (Amendment No. ______)*

                               SUCCESSORIES, INC.
- -------------------------------------------------------------------------------
                                (Name of Issuer)

                     Common Stock, par value $.01 per share
- -------------------------------------------------------------------------------
                         (Title of Class of Securities)

                                   0008645911
- -------------------------------------------------------------------------------
                                 (CUSIP Number)

                            J. David Washburn, Esq.
                                 Arter & Hadden
                          1717 Main Street, Suite 4100
                       Dallas, Texas 75201 (214) 761-4309
- -------------------------------------------------------------------------------
                 (Name, Address and Telephone Number of Person
               Authorized to Receive Notices and Communications)

                                 July 16, 1997
- -------------------------------------------------------------------------------
                      (Date of Event Which Requires Filing
                               of this Statement)

         If the filing person has previously filed a statement on Schedule 13G
to report the acquisition which is the subject of this Schedule 13D, and is
filing this schedule because of Rule 13d-1(b)(3) or (4), check the following
box. [ ]

         Check the following box if a fee is being paid with this Statement. [ ]
(A fee is not required only if the Reporting Person: (1) has a previous
statement on file reporting beneficial ownership of more than five percent (5%)
of the class of securities described in Item 1; and (2) has filed no amendment
subsequent thereto reporting beneficial ownership of less than five percent
(5%) of such class.) (See Rule 13d-7.)

         Note: Six copies of this statement, including all exhibits, should be
filed with the Commission. See Rule 13d-1(a) for other parties to whom copies
are to be sent.

         * The remainder of this cover page shall be filled out for a reporting
person's initial filing on this form with respect to the subject class of
securities, and for any subsequent amendment containing information which would
alter disclosures provided in a prior cover page.

         The information required on the remainder of this cover page shall not
be deemed to be "filed" for the purpose of section 18 of the Securities
Exchange Act of 1934, as amended (the "Exchange Act") or otherwise subject to
the liabilities of that section of the Exchange Act but shall be subject to all
other provisions of the Exchange Act (however, see the Notes).


<PAGE>   2


CUSIP No. 20038K109                                     13D


<TABLE>
<S>      <C>                                 <C>                             <C>
(1)      Name of Reporting Person                                            Infinity Investors Limited
         I.R.S. Identification                                                                      N/A
         No. of Above Person

(2)      Check the Appropriate Box if a                                                           (a)[X]
         Member of a Group*                                                                       (b)[ ]

(3)      SEC Use Only

(4)      Source of Funds*                                                                            WC

(5)      Check Box if Disclosure of Legal                                                            [ ]
         Proceedings is Required Pursuant
         to Items 2(d) or 2(e)

(6)      Citizenship or Place of Organization                                        Nevis, West Indies

         Number of Shares                   (7)      Sole Voting                                      0
                                                     Power
            Beneficially
                                            (8)      Shared Voting                                    0
          Owned by Each                              Power

         Reporting Person                   (9)      Sole Dispositive                                 0
                                                     Power
               with:
                                            (10)     Shared Dispositive                               0
                                                     Power

(11)     Aggregate Amount Beneficially Owned                                                          0
         by Each Reporting Person

(12)     Check Box if the Aggregate Amount in                                                        [ ]
         Row (11) Excludes Certain Shares*

(13)     Percent of Class Represented by                                                           0.0%
         Amount in Row (11)

(14)     Type of Reporting Person*                                                                   CO

*        SEE INSTRUCTIONS
</TABLE>



<PAGE>   3


CUSIP No. 20038K109                                     13D


<TABLE>
<S>      <C>                                 <C>                             <C>
(1)      Name of Reporting Person                                             Seacrest Capital Limited
         I.R.S. Identification                                                                     N/A
         No. of Above Person

(2)      Check the Appropriate Box if a                                                          (a){X]
         Member of a Group*                                                                      (b)[ ]

(3)      SEC Use Only

(4)      Source of Funds*                                                                           WC

(5)      Check Box if Disclosure of Legal                                                           [ ]
         Proceedings is Required Pursuant
         to Items 2(d) or 2(e)

(6)      Citizenship or Place of Organization                                       Nevis, West Indies

         Number of Shares                   (7)      Sole Voting                                     0
                                                     Power
            Beneficially
                                            (8)      Shared Voting                                   0
          Owned by Each                              Power

         Reporting Person                   (9)      Sole Dispositive                                0
                                                     Power
               with:
                                            (10)     Shared Dispositive                              0
                                                     Power

(11)     Aggregate Amount Beneficially Owned                                                         0
         by Each Reporting Person

(12)     Check Box if the Aggregate Amount in                                                       [ ]
         Row (11) Excludes Certain Shares*

(13)     Percent of Class Represented by                                                          0.0%
         Amount in Row (11)

(14)     Type of Reporting Person*                                                                  CO
</TABLE>


*         SEE INSTRUCTIONS




<PAGE>   4


CUSIP No. 20038K109                                     13D


<TABLE>
<C>      <C>                                 <C>                             <C>
(1)      Name of Reporting Person                                            Fairway Capital Limited
         I.R.S. Identification                                                                   N/A
         No. of Above Person

(2)      Check the Appropriate Box if a                                                        (a){X]
         Member of a Group*                                                                    (b)[ ]

(3)      SEC Use Only

(4)      Source of Funds*                                                                         WC

(5)      Check Box if Disclosure of Legal                                                         [ ]
         Proceedings is Required Pursuant
         to Items 2(d) or 2(e)

(6)      Citizenship or Place of Organization                                     Nevis, West Indies

         Number of Shares                   (7)      Sole Voting                                   0
                                                     Power
            Beneficially
                                            (8)      Shared Voting                                 0
          Owned by Each                              Power

         Reporting Person                   (9)      Sole Dispositive                              0
                                                     Power
               with:
                                            (10)     Shared Dispositive                            0
                                                     Power

(11)     Aggregate Amount Beneficially Owned                                                       0
         by Each Reporting Person

(12)     Check Box if the Aggregate Amount in                                                     [ ]
         Row (11) Excludes Certain Shares*

(13)     Percent of Class Represented by                                                        0.0%
         Amount in Row (11)

(14)     Type of Reporting Person*                                                                CO
</TABLE>


*         SEE INSTRUCTIONS



<PAGE>   5





                                  SCHEDULE 13D
                          Filed Pursuant to Rule 13d-1


1.       SECURITY AND ISSUER.

         This Statement on Schedule 13D (this "Statement") relates to the
         common stock, $.01 par value per share (the "Common Stock"), of
         Successories, Inc., an Illinois corporation, which has its principal
         executive offices located at 919 Springer Drive, Lombard, Illinois
         60148 (the "Issuer").

2.       IDENTITY AND BACKGROUND.

         Group Filing      Pursuant to rule 13d-1(f)(1) promulgated under the
         Only              Securities Exchange Act of 1934, as amended (the
                           "Exchange Act"), this Statement is filed jointly by
                           Infinity Investors Limited, a Nevis, West Indies
                           business corporation ("Infinity"), (ii) Seacrest
                           Capital Limited, a Nevis, West Indies business
                           corporation ("Seacrest") and (iii) Fairway Capital
                           Limited, a Nevis, West Indies business corporation
                           ("Fairway" and collectively with Infinity and
                           Seacrest, the "Reporting Persons") as a "group" as
                           such term is used in Rule 13d-5 of the Exchange Act.
                           However, each of such Reporting Persons expressly
                           states that it is included in this Statement solely
                           for the purpose of presenting information with
                           respect to the ownership of the Common Stock of the
                           Issuer and disclaims any knowledge as to any
                           statements made herein by or on behalf of the other
                           Reporting Persons. Each of the Reporting persons
                           disclaims beneficial ownership of the shares of
                           Common Stock held (or acquirable upon exercise of
                           derivative securities held, if any) by the other
                           Reporting Persons pursuant to Rule 13d-4 of the
                           Exchange Act. The Reporting Persons have included as
                           Exhibit 99.1 to this Statement an agreement in
                           writing that this Statement is filed on behalf of
                           each of them.

         (a) - (c)         Each  of  the  Reporting  Persons  is  principally 
         and (f)           engaged in the business of acquiring, holding,
                           selling, trading, exchanging or otherwise investing
                           in securities and other financial assets. The
                           principal business and principal office address of
                           each of the Reporting Persons is located at Memorial
                           Square, P. O. Box 556, Charleston, Nevis, West
                           Indies. The mailing address of each of the Reporting
                           Persons is 27 Wellington Street, Cork, Ireland. The
                           name, citizenship (or place of organization, as
                           applicable), business address, present principal
                           occupation or employment of each of the executive
                           officers, directors and persons who may be deemed in
                           control of Infinity, if any, (and the executive
                           officers and directors of any entity which could be
                           deemed ultimately in control of Infinity) are set
                           forth on Schedule 1 attached hereto and incorporated
                           herein by reference. Such persons are collectively
                           referred to herein as the "Infinity Individuals."
                           The name, citizenship (or place of organization, as
                           applicable), business address, present principal
                           occupation or employment of each of the executive
                           officers, directors and





<PAGE>   6

                           persons who may be deemed in control of Seacrest, if
                           any, (and the executive officers and directors of
                           the entity which could be deemed ultimately in
                           control of Seacrest) are set forth on Schedule 2
                           attached hereto and incorporated herein by
                           reference. Such persons are collectively referred to
                           herein as the "Seacrest Individuals." The name,
                           citizenship (or place of organization, as
                           applicable), business address, present principal
                           occupation or employment of each of the executive
                           officers, directors and persons who may be deemed in
                           control of Fairway, if any, (and the executive
                           officers and directors of the entity which could be
                           deemed ultimately in control of Fairway) are set
                           forth on Schedule 3 attached hereto and incorporated
                           herein by reference. Such persons are collectively
                           referred to herein as the "Fairway Individuals" and
                           collectively with the Infinity Individuals and the
                           Seacrest Individuals, the "Individuals."

         (d) - (e)         During the last five (5) years, none of the 
                           Reporting Persons nor any of the Individuals has
                           been convicted in any criminal proceeding (excluding
                           traffic violations or similar misdemeanors) and none
                           of the Reporting Persons nor any of the Individuals
                           is a party to a civil proceeding of a judicial or
                           administrative body of competent jurisdiction such
                           that, as a result of such proceeding, any of the
                           Reporting Persons or any of the Individuals was or
                           is subject to a judgment, decree or final order
                           enjoining future violations of, or prohibiting or
                           mandating activity subject to, federal or state
                           securities laws or finding any violation with
                           respect to such laws.

3.       SOURCE AND AMOUNT OF FUNDS OR OTHER CONSIDERATION.

         As described in further detail in the paragraphs below, effective July
         16, 1997, the Reporting Persons, as a group, acquired 905,666 shares
         of Common Stock (the "Conversion Shares") directly from the Issuer in
         connection with the conversion of an aggregate of 989 shares of Series
         B Cumulative Convertible Preferred Stock, par value $100 per share, of
         the Issuer (the "Series B Stock") issued by the Issuer to the
         Reporting Persons on December 17, 1996. On such date, the Issuer
         issued and sold 970 shares of Series B Preferred Stock to Infinity and
         242 shares of Series B Preferred Stock to Seacrest for an aggregate
         purchase price of $4,001,650 and $998,350, respectively. The funds
         used to acquire the Series B Stock were derived from the separate
         working capital accounts of each of the Reporting Persons. Pursuant to
         the terms of the applicable subscription documents, Infinity
         transferred 242 shares of Series B Stock to Fairway effective January
         1, 1997.

         Pursuant to the terms of that Statement of Resolution Establishing
         Series of Preferred Stock of the Issuer filed with the Secretary of
         State of the State of Illinois on December 17, 1996 (the "Certificate
         of Designation"), the Series B Stock is convertible, at the option of
         the holder, into shares of Common Stock based upon a conversion price
         determinable by reference to a formula contained in such Certificate
         of Designation which is affected by the market price of the Common
         Stock as of specified dates. Notwithstanding the foregoing, however,
         the Series B Stock was not convertible at any time for any number of
         shares of Common Stock in excess of that number which would render the
         Reporting Persons the 



<PAGE>   7

         beneficial owner of 4.99% or more of the then issued and outstanding
         shares of Common Stock of the Issuer (the "Ownership Cap").

         Effective July 16, 1997, the Issuer agreed to waive the Ownership Cap
         with respect to the shares of Series B Stock held by the Reporting
         Persons which then remained unconverted. As a result, effective July
         16, 1997 the Reporting Persons converted an aggregate of 989 shares of
         the Series B Stock at a conversion price of $5.46 per share and
         acquired 905,666 shares of Common Stock thereby. After the conversion,
         the Reporting Persons retained a total of 92 shares of Series B Stock.
         Accordingly, pursuant to Rule 13d-3(d)(1) promulgated under the
         Securities Exchange Act of 1934, as amended, the Reporting Persons
         became the beneficial owners of 989,916 shares of Common Stock, or
         approximately 16.9% of the outstanding Common Stock of the Issuer
         (based on 5,774,843 shares of Common Stock outstanding at May 27,
         1997) immediately upon waiver of the Ownership Cap. Specifically, the
         Reporting Persons held 905,666 shares of Common Stock directly and
         could be deemed to beneficially own an additional 84,250 shares of
         Common Stock acquirable upon exercise of the remaining Series B Stock.

         Thereafter, on July 16, 1997, the Reporting Persons disposed of
         905,666 shares of Common Stock in a single privately negotiated
         transaction at an average price of $5.4738 per share or an aggregate
         sales price of approximately $4,957,000. In addition, effective July
         16, 1997, the Reporting Persons sold the remaining 92 shares of Series
         B Stock remaining unconverted back to the Issuer for a price of $5.00
         per share or an aggregate sales price of $460,000. As a result, the
         Reporting Persons held no shares of Common Stock (and no derivative
         securities convertible, exchangeable or exercisable into Common Stock)
         on the date hereof.

4.       PURPOSE OF TRANSACTION.

         The Reporting Person acquired the Series B Stock and the underlying
         Conversion Shares from the Issuer for investment purposes only.
         Although the Reporting Person has no present intention to acquire any
         additional shares of Common Stock of the Issuer, it may, based upon a
         number of factors, including the Reporting Person's evaluation of the
         Issuer's business prospects and financial condition, the market for
         the Issuer's shares, general economic and stock market conditions and
         other investment opportunities, acquire additional shares of Common
         Stock of the Issuer.

         The Reporting Person has no present plans to cause the Issuer to
         engage in any extraordinary corporate transactions; to effect any
         change of the Issuer's management or its directors, business,
         corporate structure, capitalization, dividend policy, Certificate of
         Incorporation or Bylaws; or to delete, delist or terminate the
         registration of any securities of the Issuer.

5.       INTEREST IN SECURITIES OF THE ISSUER.

         (a)       Immediately upon the Issuer's waiver of the Ownership Cap as
                   described in Item 3 above (July 16, 1997) the aggregate
                   number of shares of Common Stock which may be deemed to have
                   been beneficially owned by 




<PAGE>   8

                   the Reporting Persons, as a group, as of such date was
                   989,916 shares (of which an aggregate of 84,250 shares of
                   Common Stock were acquirable upon exercise of the remaining
                   Series B Stock) constituting approximately 16.9% of the
                   outstanding Common Stock of the Issuer (based on 5,774,843
                   shares of Common Stock outstanding at May 27, 1997 pursuant
                   to information received from the Issuer).

         (b)       Individually, and without reference to the "group" described
                   above, Infinity, Seacrest and Fairway may have been deemed
                   to be the beneficial owners of 593,950 (of which 50,550
                   shares were acquirable upon exercise of the Series B Stock),
                   197,983 (of which 16,850 shares were acquirable upon
                   exercise of the Series B Stock) and 197,983 (of which 16,850
                   shares were acquirable upon exercise of the Series B Stock)
                   shares of Common Stock, respectively, upon waiver of the
                   Ownership Cap. Accordingly, based upon information received
                   from the Issuer, Infinity, Seacrest and Fairway could have
                   been deemed to be the beneficial owners of 10.2%, 3.4% and
                   3.4%, respectively, of the outstanding Common Stock of the
                   Issuer.

         (c)       During the sixty (60) days prior to the waiver of the
                   Ownership Cap, the Reporting Persons effected the following
                   additional transactions in the shares of Common Stock of the
                   Issuer.

<TABLE>
<CAPTION>
                                                    Reporting Person          
                                          ----------------------------------   Average
 Date                 Transaction         Infinity      Seacrest     Fairway  Price/Share      Amount
 ----                 -----------         --------      --------     -------  -----------    ----------
<S>                <C>                   <C>           <C>          <C>       <C>           <C>     
5/19/97              Market Sale             300           100          100      5.875         2,937.50
5/20/97              Market Sale          12,000         4,000        4,000      5.825       116,500.00
5/21/97              Short Sale(A)         1,500           500          500      5.75         14,375.00
5/22/97            Market Purchase(A)      1,500           500          500      5.75         14,375.00
6/09/97              Private Sale         22,500         7,500        7,500      5.73        214,875.00
</TABLE>

         (d)       Not applicable.

         (e)       The Reporting Person ceased to be the owner of more than
                   five percent (5%) of the Common Stock of the Issuer on July
                   16, 1996.

6.       CONTRACTS, ARRANGEMENTS, OR UNDERSTANDINGS WITH RESPECT TO SECURITIES
         OF THE ISSUER.

         The Reporting Person has no other contracts, arrangements,
         understandings, or relationships with any person with respect to any
         securities of the issuer.

7.       MATERIAL TO BE FILED AS EXHIBITS.

       Exhibit No.                   Exhibit
       -----------                   -------

         99.1      Joint Filing Agreement, dated July 30, 1997, between
                   Infinity Investors Limited, Seacrest Capital Limited and
                   Fairway Capital Limited



<PAGE>   9
                                   SIGNATURE

         After reasonable inquiry, I certify that to the best of my knowledge
and belief the information set forth in this Statement is true, complete and
correct.

Date:  July 30, 1997

                                          INFINITY INVESTORS LIMITED


                                          By:   /s/ James A. Loughran
                                             ------------------------
                                             James A. Loughran
                                             Director

                                          SEACREST CAPITAL LIMITED


                                          By:   /s/ James E. Martin
                                             ------------------------
                                             James E. Martin
                                             President

                                          FAIRWAY CAPITAL LIMITED


                                          By:   /s/ James E. Martin
                                             ------------------------
                                             James E. Martin
                                             President

                    Attention: Intentional misstatements or
                      omissions of fact constitute federal
                   criminal violations (see 18 U.S. C. 1001).


<PAGE>   10
                                   SCHEDULE 1

                             INFORMATION REGARDING
                           INFINITY INVESTORS LIMITED


         Set forth below is the name, citizenship (or place of organization, as
applicable), business address and present principal occupation or employment of
each director and executive officer of Infinity Investors Limited ("Infinity").

<TABLE>
<CAPTION>
NAME AND CITIZENSHIP OR                                         PRESENT PRINCIPAL OCCUPATION           POSITION WITH
 PLACE OF ORGANIZATION          BUSINESS ADDRESS                    OR EMPLOYMENT                    REPORTING PERSON
 ---------------------          ----------------                    -------------                    ----------------
<S>                             <C>                              <C>                                 <C>           
Cofides S.A.*                   P. O. Box 556                    Nevis business corporation          Vice President and
(Nevis, West Indies             Charlestown, Nevis,              which serves as fiduciary of        Director
                                West Indies                      various entities

James A. Loughran               38 Hertford Street               Lawyer                              Director
(Irish)                         London, England
                                W1Y 7TG

James E. Martin                 38 Hertford Street               Accountant                          Director
(British)                       London, England
                                W1Y 7TG

SECORP Limited                  38 Hertford Street               British corporation which           Secretary
(Nevis, West Indies)            London, England                  serves as the Secretary of
                                W1Y 7TG                          various entities

Margareta Hedstrom              37 Shepherd Street               Business Executive                  President and
(Swedish)                       London, England                                                      Treasurer
                                W1Y 7LH
</TABLE>


*        The members of the Board of Directors of Cofides S.A. are Ashly Bolt &
         Co. Ltd. and Margareta Hedstrom.

         Infinity advises that no persons and/or organizations control Infinity
(either individually or as a group) as that term is used in Instruction C to
Rule 13d-101 promulgated under the Securities Exchange Act of 1934, as amended.



<PAGE>   11
                                   SCHEDULE 2

                             INFORMATION REGARDING
                            SEACREST CAPITAL LIMITED


         Set forth below is the name, citizenship (or place of organization, as
applicable), business address and present principal occupation or employment of
each director and executive officer of Seacrest Capital Limited ("Seacrest").

<TABLE>
<CAPTION>
   NAME AND CITIZENSHIP OR                                          PRESENT PRINCIPAL                POSITION WITH
    PLACE OF ORGANIZATION          BUSINESS ADDRESS              OCCUPATION OR EMPLOYMENT           REPORTING PERSON
- ----------------------------    ------------------------         ------------------------           ----------------
<S>                             <C>                              <C>                                 <C>           
James E. Martin                 38 Hertford Street               Accountant                          President
(British)                       London, England
                                W1Y 7TG

SECORP Limited                  38 Hertford Street               British corporation which           Secretary
(Nevis, West Indies)            London, England                  serves as the Secretary of
                                W1Y 7TG                          various entities

Parchmore Incorporation*        80 Broad Street                  Liberian corporation which          Director
(Liberia)                       Monrovia                         serves as the Director of
                                Liberia                          various entities
</TABLE>


*        The director of Parchmore Incorporation is Wendover Limited, National
         Bank Building, Nevis, West Indies.

         Seacrest advises that Hunt Financial Partners, L.P., a Texas limited
partnership ("Hunt Financial") owns 75% of the equity interests of the sole
general partner (the "GP Entity") of a limited partnership which owns 100% of
the outstanding equity interests of Seacrest. As a result, Hunt Financial may
be deemed in control of Seacrest as that term is used in Instruction C to Rule
13d-101 promulgated under the Securities Exchange Act of 1934, as amended. The
remaining 25% of the equity interests in the GP Entity are held by John A.
(Pete) Bricker, Jr., an individual resident of the State of Texas. Hunt
Financial has informed Seacrest that the general partner of Hunt Financial is
Hunt Financial Group, L.L.C., a Delaware limited liability company, whose Board
of Managers consists of J. R. Holland, Jr., Clark K. Hunt and Lamar Hunt, each
an individual resident in the State of Texas.



<PAGE>   12
                                   SCHEDULE 3

                             INFORMATION REGARDING
                            FAIRWAY CAPITAL LIMITED


         Set forth below is the name, citizenship (or place of organization, as
applicable), business address and present principal occupation or employment of
each director and executive officer of Fairway Capital Limited ("Fairway").

<TABLE>
<CAPTION>
NAME AND CITIZENSHIP OR                                          PRESENT PRINCIPAL              POSITION WITH
 PLACE OF ORGANIZATION          BUSINESS ADDRESS             OCCUPATION OR EMPLOYMENT          REPORTING PERSON
- -----------------------         ----------------             ------------------------          ----------------
<S>                             <C>                              <C>                            <C>
James E. Martin                 38 Hertford Street               Accountant                     President
(British)                       London, England
                                W1Y 7TG

Cofides S.A.*                   P. O. Box 556                    Nevis business corporation     Vice President and
(Nevis, West Indies             Charlestown, Nevis,              which serves as fiduciary of   Director
                                West Indies                      various entities
</TABLE>


*        The members of the Board of Directors of Cofides S.A. are Ashly Bolt &
         Co. Ltd. and Margareta Hedstrom.

         Fairway advises that Hunt Financial Partners, L.P., a Texas limited
partnership ("Hunt Financial") owns 33A% of the sole general partner (the "GP
Entity") of a limited partnership which owns 100% of the outstanding equity
interests of Fairway. The remaining equity interests in the GP Entity are held
33A% by Fojtasek Capital, Ltd., a Texas limited partnership ("Fojtasek") and
33A% by The Sienna Trust, a Jersey, Channel Islands trust ("Sienna"). As a
result, Hunt Financial, together with Fojtasek and Sienna, may be deemed in
control of Fairway as that term is used in Instruction C to Rule 13d-101
promulgated under the Securities Exchange Act of 1934, as amended. Hunt
Financial has informed Fairway that the general partner of Hunt Financial is
Hunt Financial Group, L.L.C., a Delaware limited liability company, whose Board
of Managers consists of J. R. Holland, Jr., Clark K. Hunt and Lamar Hunt, each
an individual resident in the State of Texas. Fojtasek has informed Fairway
that the general partner of Fojtasek is Randall Fojtasek, an individual
resident in the State of Texas. Sienna has informed Fairway that the Trustee of
Sienna is Europlan.



<PAGE>   13





                                                 INDEX TO EXHIBITS


<TABLE>
<CAPTION>
      Exhibit No.             Exhibit
      -----------             -------
<S>                 <C>
         99.1      Joint Filing Agreement, dated July 30, 1997, between
                   Infinity Investors Limited, Seacrest Capital Limited and
                   Fairway Capital Limited
</TABLE>





<PAGE>   1
                                                                   EXHIBIT 99.1

                             JOINT FILING AGREEMENT


         In accordance with Rule 13d-1(f) under the Securities Exchange Act of
1934, as amended, the persons named below agree to the joint filing on behalf
of each of them of a Statement on Schedule 13D (including any amendments
thereto) with respect to the Common Stock of SUCCESSORIES, INC. This Joint 
Filing Agreement shall be included as an exhibit to such filing. In evidence 
thereof, each of the undersigned, being duly authorized, hereby executes this 
Joint Filing Agreement as of the 30th day of July, 1997.


                                          INFINITY INVESTORS LIMITED


                                          By:   /s/ James A. Loughran
                                             ------------------------
                                             James A. Loughran
                                             Director

                                          SEACREST CAPITAL LIMITED


                                          By:   /s/ James E. Martin
                                             ------------------------
                                             James E. Martin
                                             President

                                          FAIRWAY CAPITAL LIMITED


                                          By:   /s/ James E. Martin
                                             ------------------------
                                             James E. Martin
                                             President




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