VESTA INSURANCE GROUP INC
S-3/A, 2000-12-01
FIRE, MARINE & CASUALTY INSURANCE
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                             As filed with the Securities and Exchange Commission on December 1 , 2000.

                                                                                                             Registration No. 333-41560

                                                  SECURITIES AND EXCHANGE COMMISSION
                                                        Washington, D.C. 20549

                                                     PRE-EFFECTIVE AMENDENT NO. 2
                                                                 TO
                                                              Form S-3

                                                        REGISTRATION STATEMENT
                                                                 Under
                                                      THE SECURITIES ACT OF 1933

                                                      VESTA INSURANCE GROUP, INC.
                                         (Exact name of registrant as specified in its charter)




                        Delaware                                      6711                           63-1097283
              (State or other jurisdiction of              (Primary Standard Industrial          (I.R.S. Employer
                incorporation or organization)              Classification Code Number)          Identification No.)







                                                         3760 River Run Drive
                                                       Birmingham, Alabama 35243
                                                            (205) 970-7000
                                     (Address, including zip code, and telephone number, including
                                        area code, of registrant's principal executive offices)


                               Donald W. Thornton, Senior Vice President, General Counsel and Secretary
                                                      Vesta Insurance Group, Inc.
                                                         3760 River Run Drive
                                                       Birmingham, Alabama 35243
                                                            (205) 970-7000
                                           (Name, address, including zip code, and telephone
                                          number, including area code, of agent for service)



         Approximate date of commencement                     As soon as practicable following the effective
         of proposed sale to the public:                      date of this Registration Statement.

         If the only securities being registered on this form are being offered pursuant to dividend or interest reinvestment plans,
check the following box. |_|
           If any of the securities being registered on this form are to be offered on a delayed or continuous basis pursuant to Rule
415 under the Securities Act of 1933, check the following box.  |X|
           If this form is filed to register additional securities for an offering pursuant to Rule 462(b) under the Securities Act,
check the following box and list the Securities Act registration statement number of the earlier effective registration statement for
the same offering. |_|
           If this form is a post-effective amendment filed pursuant to Rule 462(c) under the Securities Act, check the following box
and list the Securities Act registration statement number of the earlier effective registration statement for the same offering. |_|
       If delivery of the prospectus is expected to be made pursuant to Rule 434, check the following box. |_|
 
                                                    CALCULATION OF REGISTRATION FEE

                                                          Proposed                Proposed
 Title of each class of        Amount to be           maximum offering            maximum              Amount of
    securities to be           Registered(1)         price per unit (2)          aggregate        Registration fee(2)
       registered                                                              offering price


        Series A                 2,950,000                 $6.4375              $37,981,250             $10,027
  Securities Preferred


      Common stock               5,900,000                 $6.4375              $37,981,250             $10,027


(1)      This registration statement covers the offer and sale by the Birmingham Investment Group of 2,950,000 shares of Series A
         Preferred Stock, as well as the offer and sale of up to 5,900,000 shares of common stock it may acquire by converting its
         Series A Preferred Stock,  plus a presently indeterminable number of shares of common stock, if any, which may be issued to
         prevent dilution resulting from stock splits, stock dividends and similar transactions.

(2)      The registrant is  registering the offer and sale by the Birmingham Investment Group of  2,950,000 shares of Series A
         Preferred Stock, and the offer and sale of up to 5,900,00 shares of common stock it may acquire by converting its Series A
         Preferred Stock,  at the same time. The proposed offering price for the Series A Preferred Stock will fluctuate based on the
         established market value of the Common stock into which it may be converted. Accordingly, pursuant to Rule 457(i) and 437(C),
         the registration fee is based upon the average of the high an low sales prices for the registrant's Common stock, as
         reported on the New York Stock Exchange for July 12, 2000.

__________


The Registrant hereby amends this Registration Statement on such date or dates as may be necessary to delay its effective date until the Registrant shall file a further amendment which specifically states that this Registration Statement shall thereafter become effective in accordance with Section 8(a) of the Securities Act of 1933 or until the Registration Statement shall become effective on such date as the Commission, acting pursuant to said Section 8(a), may determine.


PROSPECTUS

2,950,000 SHARES OF SERIES A CONVERTIBLE PREFERRED STOCK

5,900,000 SHARES OF COMMON STOCK

VESTA INSURANCE GROUP, INC.

Birmingham Investment Group LLC, is offering for sale 2,950,000 shares of Vesta Insurance Group, Inc. Series A Convertible Preferred Stock and up to 5,900,000 shares of Vesta Insurance Group, Inc. common stock which it may acquire by converting the Series A Convertible Preferred Stock.

The shares of Series A Convertible Preferred Stock offered hereby are not and will not be listed for trading on any established trading market. The shares of common stock offered by this prospectus will be listed for trading on the New York Stock Exchange and will be traded with our other outstanding shares under the symbol "VTA." On November 29, 2000, the closing price of the Common stock on the New York Stock Exchange was $4 15/16 per share.


The shares offered by this prospectus involve a high degree of risk. You should carefully consider the "risk factors" described beginning on page 2 before you make an investment decision.


Neither the U.S. Securities and Exchange Commission nor any State Securities Commission has approved or disapproved of these securities, or determined if this prospectus is truthful or complete. Any representation to the contrary is a criminal offense.


The date of this Prospectus is December 1, 2000

TABLE OF CONTENTS

THE OFFERING                                                                                     1

VESTA INSURANCE GROUP, INC.                                                                      1

RISK FACTORS                                                                                     3

INCORPORATON OF CERTAIN DOCUMENTS BY REFERENCE                                                   5

RECENT DEVELOPMENTS                                                                              5

USE OF PROCEEDS                                                                                  6

DESCRIPTION OF CAPITAL STOCK                                                                     6

RATIO OF EARNINGS TO FIXED CHARGES                                                              11

SELLING STOCKHOLDER                                                                             12

PLAN OF DISTRIBUTION                                                                            12

VALIDITY OF SECURITIES                                                                          13

EXPERTS                                                                                         13

WHERE YOU CAN FIND MORE INFORMATION                                                             14



THE OFFERING

Series A Convertible Preferred Stock offered by Birmingham Investment Group LLC (1)           2,950,000

Common stock offered by Birmingham Investment Group,  LLC (1)                                 5,900,000

Common stock to be outstanding after the offering(2)(3)                                       24,825,832

Use of Proceeds                                                                               Vesta Insurance Group, Inc. will not
                                                                                              receive any proceeds from the sale of
                                                                                              the shares offered. See "Use of Proceeds."

NYSE Symbol                                                                                    VTA

(1)      Birmingham Investment Group LLC is registering for resale its Series A  Preferred Stock and the publicly traded common stock
         which  it may acquire by converting its shares of Series A Preferred Stock.

(2)      Based on the number of shares actually outstanding on September 30, 2000.

(3)      Assumes the Birmingham Investment Group converts all shares of Series A Preferred Stock into common stock, in which event
         the Birmingham Investment Group will no longer have any shares of Series A  Preferred Stock to offer.  See, "Description of
         Series A Preferred Stock."


VESTA INSURANCE GROUP

Who We Are. Vesta Insurance Group, Inc. is a holding company for a group of property/casualty insurance companies and a life insurance holding company. Our principal operating subsidiary is Vesta Fire Insurance Corporation. Our principal executive offices are at 3760 River Run Drive, Birmingham, Alabama 35243, and our telephone number is (205) 970-7000.

What We Do. We sell primarily personal lines insurance, which means we sell insurance products primarily to individuals covering their home and contents, their private passenger automobiles and potential liabilities attendant to their ownership of such property and term life and annuity products . We are licensed to sell these insurance products in 49 states, and we distribute these products primarily through independent agencies.

Recent Decision to Focus on Personal Lines. During 1999, we decided to discontinue two business segments-reinsurance assumed and commercial lines insurance-which historically generated the majority of our premium volume. Reinsurance is essentially an agreement by one insurance company, the reinsurer, to assume specified risks of loss on insurance policies issued by another insurance company. Our commercial lines insurance products covered a variety of commercial assets and risks. During 1999, adjustments to our statutory capital and surplus and related downgrades in our ratings by A.M. Best Company dramatically impacted our ability to compete in the commercial insurance and reinsurance markets. Accordingly, we decided to discontinue our reinsurance and commercial lines business segments.

During fiscal year 1999, we made a strategic decision to concentrate our efforts on Personal Lines insurance. Although our historical results of operations reflect significant premium volume in our reinsurance and commercial lines segments, we lost substantially all of this premium volume on a written basis during 1999.




RISK FACTORS

You should carefully consider the risks described below before making an investment decision. The risks and uncertainties described below are not the only ones we may face. If any of the following risks actually occur, our business, financial condition or results of operations could be materially and adversely affected. In such case, the trading price of our Common stock could decline, and you may lose all or part of your investment.




BUSINESS RISKS

The Personal Lines Insurance Business is Highly Competitive, and We May Not be Able to Compete Effectively Against Larger, Better Capitalized Companies

We compete with dozens of property and casualty insurance companies, many of which are better capitalized than us and have higher A.M. Best ratings than us. We believe that the superior capitalization of many of our competitors enables them to withstand lower profit margins and, therefore, to offer lower rates. We believe that the superior capitalization of many of our competitors enables them to market their products more aggressively and to take advantage more quickly of new marketing opportunities, such as the internet. We also believe that our competition may become increasingly better capitalized in the future as the traditional barriers between insurance companies and banks and other financial institutions erode and as the property and casualty industry continues to consolidate. We believe that our ability to compete against our larger, better capitalized competitors depends on our ability to deliver superior service and our strong relationships with our independent agency force.

If Our Competitors Decided to Target Our Customer Base by Offering Lower Priced Insurance, We May Not Be Able to Respond Competitively

We price our insurance based on estimated profit margins, and we do not expect to be able to significantly reduce our current estimated profit margins in the near future. Many of our competitors, however, are better capitalized than we are and may be able to withstand significant reductions in their estimated profit margins. If our competitors decided to target our customer base by offering lower priced insurance, we may not be able to respond competitively.

We Depend On Agents Who May Discontinue Sales of Our Policies at Any Time

Our relationship with our independent agents is perhaps the most important component of our current competitive profile. If these independent agents find it easier to do business with our competitors, it would be difficult to renew our existing business or attract new business in our Personal Lines segment. Because we do business with approximately 2500 agencies in 42 states, we cannot rely on the independent agents' loyalty to us. Although we believe we enjoy good relationships with our independent agents and are striving to make doing business with us as easy as possible, we cannot be sure that these agents will continue to sell our insurance to the individuals they represent.

If We Can Not Adequately Meet Our Independent Agents' Needs or Keep Pace with Our Competitors' Technological Advances, We May Lose Significant Business

Because we do business with approximately 2,500 agents in 42 states, we must be able to offer these agents innovative solutions to their daily problems and be able to respond to their needs as quickly as possible to develop their loyalty. If our agency force finds it easier to do business with our competitors, we may not be able to retain their business.

We Experienced a Decrease in New Policy Applications in 1999, and We May Not Be Able to Achieve Our Financial Performance Goals if We Cannot Restore Our New Policy Applications to Prior Levels

The growth of our Personal Lines segment depends upon increasing new policy applications. During 1999, we experienced a significant decline in new policy applications as compared to 1998. Although we believe that this reflects a temporary uncertainty about our financial condition and results of operations that may dissipate as we move forward, we cannot predict whether new policy applications will return to past levels. If new policy application levels do not rise in the near future, we may not be able to generate sufficient premium volume to achieve our financial performance goals.

If We Cannot Maintain and Improve Our A.M. Best Ratings, We May Not Be Able to Maintain Premium Volume in Our Insurance Operations Sufficient to Attain Our Financial Performance Goals

Our ability to retain our existing business or to attract new business in our insurance operations depends largely on our rating by A.M. Best Company. During 1999, downgrades in our A.M. Best ratings to "B" necessitated the discontinuation of our Reinsurance and Commercial Lines segments. Such downgrades also impacted our Personal Lines segment, although we can not quantify such impact. Although A.M. Best Company upgraded our rating to "B+" on February 25, 2000, we believe we must further improve our rating in order to more effectively compete in the highly competitive property and casualty insurance market. Although we intend to work towards a higher rating, A.M. Best Company has ultimate discretion over its rating assignments. If we are unable to achieve a higher A.M. Best rating, we may not be able to grow our premium volume sufficient to attain our financial performance goals. If A.M. Best were to downgrade our rating, we could lose significant premium volume.

Our Acquisition Strategy May Require Us to Make Significant Capital Infusions, Be Dilutive to Our Existing Shareholders, and Result in Difficulties in Assimilating and Integrating the Operations, Personnel, Technologies, Products And Information Systems of Acquired Companies.

We have announced a strategy to maximize our returns through strategic investments, including entry into banking and non-standard automobile coverage, and we plan to pursue acquisition opportunities in the future. Acquisitions may require significant capital infusions, typically entail many risks and could result in difficulties in assimilating and integrating the operations, personnel, technologies, products and information systems of the acquired company. We may also encounter unanticipated expenditures, changing relationships with customers, suppliers and strategic partners, or contractual, intellectual property or employment issues. In addition, the key personnel of the acquired company may decide not to work for us. The acquisition of another company or its products and technologies may also require us to enter into a geographic or business market in which we have little or no prior experience. These challenges could disrupt our ongoing business, distract our management and employees and increase our expenses. In addition, acquisitions may materially and adversely affect our results of operations because they may require large one-time write-offs, increased debt and contingent liabilities, substantial depreciation or deferred compensation charges or the amortization of expenses related to goodwill and other intangible assets. We may seek to account for acquisitions under the pooling-of-interests accounting method, but that method may not be available. Any of these events could cause the price of our common stock to decline. Furthermore, if we issue equity or convertible debt securities to pay for an acquisition, the issuance may be dilutive to our existing shareholders. In addition, the equity or debt securities that we may issue could have rights, preferences or privileges senior to those of the holders of our Common Stock.

We cannot assure you that we will be able to consummate any of our acquisitions or that we will realize the benefits anticipated from these acquisitions. In the future, we may not be able to find other suitable acquisition opportunities. Even if we do find suitable acquisition opportunities, we may not be able to consummate the acquisitions on commercially acceptable terms. Moreover, due to our limited acquisition experience, it may be difficult for us to successfully integrate any acquired businesses, products, technologies or personnel, which could materially and adversely affect our business, financial condition and results of operations.




FINANCIAL RISKS

We Are Currently Defending Class Action Litigation Seeking Unspecified but Potentially Significant Damages

As discussed in our public filings,we are currently defending a class action lawsuit alleging, among other things, violations of the federal securities laws. As of September 30, 2000, this class action was still in its preliminary stages and there had been no discovery conducted. However, the damages or settlement costs incurred by us in disposition of this proceeding could be substantial. Although we have procured a multi-tiered package of directors and officers liability insurance to cover such damages or settlement costs, the issuer of the primary $25 million policy, the Cincinnati Insurance Company, has attempted to rescind its policy. We cannot guarantee that insurance coverage will ultimately be available for any damages or settlements costs incurred. If the damages or settlement costs incurred in connection with this class action are ultimately determined to not be covered by our directors' and officers' insurance policies for any reason, we may incur a significant loss during the period in which such determination is made.

We Face a Risk of Non-Collection of Reinsurance Recoverables Involving Substantial Amounts

Although we reinsure a significant portion of potential losses on the policies which we issue, we initially pay all claims and seek to recover the reinsured losses from our reinsurers. Although we report as assets the amount of claims paid which we expect to recover from reinsurers, we can never be certain that we will be able to collect those amounts. Sometimes the reinsurer is unable to pay, and other times the reinsurer may dispute our calculation of the amounts recoverable. Approximately $54.4 million of our reinsurance recoverables as of September 30, 2000 was attributable to one reinsurance treaty. Although we believe this amount is properly recoverable under the terms of such treaty, the various treaty participants have disputed our calculation. If the amount recoverable under such treaty is ultimately determined to be materially less than $54.5 million as of September 30, 2000, we may incur a significant loss during the period in which such determination is made.

If Loss Reserves Prove to be Inadequate, Then We Would Incur a Charge to Earnings

We maintain reserves to cover our estimated ultimate liability for losses and related expenses with respect to reported and unreported claims incurred. To the extent that reserves prove to be inadequate in the future, we would have to increase our reserves and incur a charge to earnings in the period such reserves are increased, which could have a material adverse effect on our financial condition and results of operations. The establishment of appropriate reserves is an inherently uncertain process, and we can not be sure that ultimate losses and related expenses will not materially exceed our reserves. Reserves are estimates involving actuarial and statistical projections at a given time of what we expect to be the cost of the ultimate settlement and administration of claims based on facts and circumstances then known, estimates of future trends in claims severity and other variable factors such as inflation.

Substantial Sales of Our Common Stock by Our Large Stockholders Could Cause Our Stock Price to Fall.

We have a limited number of stockholders that hold a large portion of our common stock. To the extent our large stockholders sell substantial amounts of our common stock in the public market, the market price of our common stock could fall.

The Issuance of Common Stock Upon Conversion of the Preferred Stock Will Dilute the Interests of All Common Stockholders

If and when the preferred stock offered for sale by this prospectus is converted into common stock, as it may be by virtue of its express terms, the ownership percentages of existing common stockholders will be reduced.



INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE

The Securities Exchange Commission allows us to "incorporate by reference" information that we file with them, which means that we can disclose important information to you by referring you to those documents. The information incorporated by reference is considered to be part of this Prospectus, and information that we file later with the Commission will automatically update and supersede this information. We incorporate by reference the documents listed below and any future filings we will make with the Commission under Sections 13(a), 13(c), 14 or 15(d) of the Securities and Exchange Act of 1934:

         (a)      our Annual Report on Form 10-K for the fiscal year ended December 31, 1999 filed March 30, 2000, as amended by Form
                  10K/A filed November 29, 2000;

         (b)      our definitive proxy materials dated April 11, 2000 for the annual meeting of stockholders held May 18, 2000;

         (c)      our Quarterly Reports on Form 10-Q for the quarter ended September 30, 2000, June 30, 2000 and March 31, 2000;

         (d)      our Current Reports on Form 8-K, dated  July 14, 2000, June 21, 2000 and January 13, 2000 and our amended current
                  report on  Form 8K/A filed September 12, 2000;

We will provide without charge to each person to whom this Prospectus is delivered, on the written or oral request of any such person, a copy of any or all documents incorporated herein by reference (other than the exhibits to such documents unless such exhibits are specifically incorporated by reference). Such requests should be directed to John McCullough, Vice President, Vesta Insurance Group, Inc., 3760 River Run Drive, Birmingham, Alabama 35243.



USE OF PROCEEDS

These shares being offered for sale by this prospectus to this prospectus are being offered for sale by Birmingham Investment Group, LLC. We will not receive any proceeds from the sale of these shares.

DESCRIPTION OF CAPITAL STOCK

Authorized Capital Stock

Our authorized capital stock consists of 100,000,000 shares of common stock, par value $.01 per share and 5,000,000 shares of preferred stock.

Common stock

At the close of business on September 30, 2000, there were 18,825,832 shares of our common stock outstanding. The holders of our common stock are entitled to one vote for each share on all matters voted on by shareholders, including elections of directors. Except as otherwise required by law or provided in any resolution adopted by our board of directors with respect to any series of preferred stock, the holders of our common stock will possess exclusive voting power. Our Certificate of Incorporation does not provide for cumulative voting in the election of directors. Subject to any preferential rights of any outstanding series of preferred stock created by our board of directors from time to time, the holders of common stock will be entitled to such dividends as may be declared from time to time by our board of directors , and upon liquidation will be entitled to receive pro rata all assets available for distribution to such holders of common stock.

Shareholder Rights Plan

On June 15, 2000, our board of directors adopted a stockholder rights plan which provides for the payment of a dividend of one Series B Preferred Stock purchase right to be attached to each outstanding share of our common stock. Generally, each right, if and when it becomes exercisable, will entitle the registered holder to purchase from us one one-hundredth (1/100) of a share of our Series B Junior Participating Series A Preferred Stock at an exercise a price of $30.00 per one one-hundredth of a share. The value one one-hundredth of a share of Series B preferred stock should, because of its dividend, liquidation and voting rights, equal the value of one share of our common stock.

The rights become exercisable when any person acquires in excess of 10% of our outstanding common stock. If any person ever crosses this ownership threshold, then each holder of a right would be able to elect to receive, in lieu of the one-one-hundredth of a share of Series B preferred stock and upon payment of the exercise price of the right, a number of shares of our common stock having a then current market value of two times the exercise price. In the event we did not have a sufficient number of shares of common stock available for issuance at that time, we could issue an economically equivalent security, such as the Series B preferred stock, in satisfaction of the exercise of the right. Importantly, the person who acquired in excess of 10% of our common stock would not be entitled to exercise its rights, and its interest in us would be substantially diluted after giving effect to the exercise of all other rights. For purposes of determining whether any person has acquired in excess of 10% of our outstanding common stock, the common stock issuable upon conversion of the Series A Convertible Preferred Stock originally issued to Birmingham Investment Group, LLC is deemed to be outstanding.

We have also agreed that, once a person crosses the 10% ownership threshold, we will not merge or otherwise combine with another entity, or sell 50% or more of our consolidated assets or earning power to another entity, unless adequate provision is made to ensure that each holder of a right will thereafter have the right to receive that number of shares of common stock of the acquiring company which, at the time of such transaction, will have a market value of two times the exercise price of the right.

The Shareholder Rights Plan has an anti-takeover effect. The Shareholder Rights Plan will cause substantial dilution to a person or group that attempts to acquire us on terms not approved by our board of directors. However, the Shareholder Rights Plan should not interfere with any merger or other business combination approved by our board, since the Rights may be redeemed at $0.01 per right. Thus, the Shareholder Rights Plan is intended to encourage persons who may seek to acquire control of us to initiate such an acquisition through negotiations with our board. However, the effect of the rights may be to discourage a third party from attempting to obtain a substantial equity position in our equity securities or otherwise seeking to obtain control of us. To the extent any potential acquirors are deterred by the Shareholder Rights Plan, it may have the effect of preserving incumbent management in office.

Series A Preferred Stock-General

Our certificate of incorporation authorizes our board of directors to establish one or more series of preferred stock and to determine, with respect to any series of preferred stock, the terms and rights of such series, including:

(i)      the designation of the series.

(ii)      the number of shares of the series, which number the board may thereafter increase or decrease.

(iii)     whether dividends, if any, will be cumulative or noncumulative, the preference or relation which such dividend, if any,
          will bear to the dividends payable on any other class or classes of any other series of capital stock, and the dividend
          rate of the series.

(iv)      the conditions and dates upon which dividends, if any, will be payable.

(v)       the redemption rights and price or prices, if any, for shares of the series.

(vi)      the terms and amounts of any sinking fund provided for the purchase or redemption of shares of the series.

(vii)     the amounts payable on and the preference, if any, of shares of the series in the event of any voluntary or involuntary
          liquidation, dissolution or winding up of our affairs.

(viii)    whether the shares of the series will be convertible or exchangeable into shares of any other class or series, or any other
          security, of us or any other corporation, and, if so, the specification of such other class or series or
          such other security, the conversion or exchange price or prices or rate or rates, any adjustments to those
          conversion rates, the date or dates as of which such shares shall be convertible or exchangeable and all
          other terms and conditions upon which those conversion or exchange may be made.

(ix)      restrictions on the issuance of shares of the same series or of any other class  or series.

(x)       the voting rights, if any, of the holders of the shares of the series.

(xi)      any other relative rights, preferences and limitations of such series.
 

We believe that the ability of our board to issue one or more series of preferred stock will provide us with flexibility in structuring possible future financings and acquisitions, and in meeting other corporate needs which might arise. The authorized shares of preferred stock, as well as shares of common stock, will be available for issuance without further action by our shareholders, unless such action is required by applicable law or the rules of any stock exchange or automated quotation system on which our securities may be listed or traded. The New York Stock Exchange currently requires shareholder approval as a prerequisite to listing shares in several instances, including where the present or potential issuance of shares could result in an increase in the number of shares of common stock, or in the amount of voting securities, outstanding of at least 20%. If the approval of our stockholders is not required for the issuance of shares of preferred stock or common stock, our board may determine not to seek stockholder approval.

Series A Convertible Preferred Stock

On September 30, 1999, we issued 2,950,000 shares of Series A Convertible Preferred Stock to Birmingham Investment Group, LLC. The following summarizes the terms of the Series A Preferred Stock.

Dividends. Dividends accrue on the Series A Preferred Stock at the rate of 9% per annum and will be payable semi-annually in arrears on each January 1 and July 1, beginning January 1, 2000. If any dividend on the Series A Preferred Stock shall for any reason not be paid at the time such dividend becomes due, then dividends shall continue to accrue on a cumulative basis. In the event that any dividends remain accrued but unpaid at the time of any conversion of any of the Series A Preferred Stock , such accrued but unpaid dividends shall remain payable, notwithstanding the conversion.

General Voting Rights. The holder of each share of Series A Preferred Stock shall have the right to cast one vote for each share of common stock issuable on conversion, or two votes per share of Series A Preferred Stock. As of September 30, 2000, there were 18,825,832 shares of common stock outstanding, each entitled to one vote. The Series A Preferred Stock is entitled to 5,900,000 votes. Assuming the number of shares of common stock outstanding stays constant, the total number of votes which could be cast generally would be 24,725,832, of which 5,900,000, or approximately 24%, could be cast by the holders of the Series A Preferred Stock. In connection with these general voting rights, the Series A Preferred Stock will vote with the common stock as a single class, and the holders of the Series A Preferred Stock shall have voting rights and powers equal to the voting rights and powers of the holders of common stock.

Special Voting Rights -- Directors. The holders of our Series A Preferred Stock, voting as a separate class, have the right to elect a number of members on our board of directors, depending upon the size of our board and the number of shares of Series A Preferred Stock outstanding. The following table indicates the number of directors which the holders of the Series A Preferred Stock are entitled to elect:(1)

              # of Shares of
      Series A Preferred Stock Outstanding         Size of Full Board             Number of Directors





             More than 1,976,5000                     7 or less                           2
                                                        8-10                              3
                                                        11-12                             4



           Between 973,000 and 1,976,500             7 or less                            1
                                                        8-10                              2
                                                       11-12                              3



              Less than 973,000                      No Directors                    No Directors

The holders of our Series A Preferred Stock have elected three directors to serve for an initial term expiring at the annual meeting of the stockholders to be held in 2002. After the 2002 annual meeting, these directors shall be divided into three classes and shall be elected to serve staggered terms of three years. The holders of the common stock will not have the right to vote for or to remove these directors.

The directors elected by the holders of the Series A Preferred Stock shall be represented proportionately on all committees of our board, other than any committee created for the special purpose of negotiating with the holders of the Series A Preferred Stock or their affiliates.

Redemption. On or after July 1, 2009, we shall have the right, at our option and by resolution of our board, at any time we may lawfully do so, to redeem all or any portion of the outstanding shares of Series A Preferred Stock. For each share of Series A Preferred Stock to be redeemed we will pay, in cash, the following redemption price per share, plus, all declared and unpaid dividends.

         If redeemed during the twelve-month period beginning July 1:

                  2009              110%
                  2010              108%
                  2011              106%
                  2012              104%
                  2013              102%

In the event we elect to redeem all or any portion of the Series A Preferred Stock for cash, the holders of the Series A Preferred Stock may, at their option, convert each share of their Series A Preferred Stock into two shares of the common stock.

Optional Conversion. The holders of the Series A Preferred Stock will have the right, at any time, to convert each share of Series A Preferred Stock into two shares of the common stock, subject to adjustment as described below under the heading "Conversion Price".

Mandatory Conversion. Each share of the Series A Preferred Stock shall automatically be converted into two shares of our common stock, subject to adjustment as described below under the heading "Conversion Price," on the earlier of (a) the date on which the average closing price of our common stock for twenty consecutive trading days is $8.00 or greater or (b) fifteen years from the date of issuance of the Series A Preferred Stock. If, in the future, we declare a stock split, a dividend payable in common stock or any other distribution of securities to the holders of our common stock, then the closing price of $8.00 per share referred to in clause (a) of the preceding sentence shall be appropriately adjusted to reflect such stock split, dividend or other distribution of securities.

Conversion Price. Each share of the Series A Preferred Stock will be convertible into the number of shares of our common stock which results from dividing the "Conversion Price" in effect at the time of conversion into $8.50. The initial "Conversion Price" is $4.25, which divided into $8.50 results in 2 shares of common stock. However, this Conversion Price will be adjusted automatically in the event of the following:

        * We issue any common stock, or other securities convertible into common stock, at
          a price per share less than the Conversion Price in effect on the date of issuance;

        * We (i) declare a stock dividend or other distribution on our common stock in
          shares of common stock, (ii) subdivide or reclassify the outstanding share of
          our common stock into a greater number of shares, or (iii) combine or reclassify
          the outstanding shares of common stock into a smaller number of shares; or

        * We distribute to all holders of shares of our common stock (i) any equity
          security other than common stock, (ii) any debt instruments , (iii) any other
          assets excepting cash dividends or distributions in shares of our common stock
          or (iv) other rights or warrants.

The number of shares of our common stock which is issuable upon conversion of the Series A Preferred Stock will not change as a result of fluctuations in the market price of our common stock, even if the market price falls below the conversion price.

Consolidation, Merger, Sale, Lease or Conveyance. If we consolidate with or merge with or into another corporation, or sell, lease or convey our assets or property as an entirety or substantially as an entirety to another corporation, then each share of Series A Preferred Stock shall thereafter be convertible into the number of shares of stock or other securities or property which our common stock issuable upon conversion of our Series A Preferred Stock would have been entitled upon such consolidation, merger, sale, lease or conveyance.

Preference on Liquidation. In the event of any liquidation, dissolution, involuntary or voluntary corporate reorganization under the federal bankruptcy laws or similar state laws, or winding up, the holders of the Series A Preferred Stock then outstanding shall be senior to any other class or series of our capital stock. Accordingly, the holders of the Series A Preferred Stock shall be entitled to be paid out of the assets and surplus funds available for distribution to stockholders, and before any payment shall be made to the holders of any shares of our common stock, an amount equal to $8.50 per share plus accrued and unpaid dividends on the Series A Preferred Stock to the date fixed for distribution.

Call For Special Meeting. As long as more than 973,500 shares of Series A Preferred Stock remain outstanding, the Series A Preferred Stock, voting as a separate class, shall have the right to call special stockholders' meetings upon the minimum notice required by applicable law or regulation.

Right To Approve Certain Transactions. Without first obtaining the approval of the holders of at least a majority of the then outstanding shares of the Series A Preferred Stock, voting together as a separate class, we may not:

         *        sell, convey or otherwise dispose of all or substantially all of our property or business if such transaction would
                  adversely effect the rights of the holders of the Series A Preferred Stock;

         *        merge into or consolidate with any other corporation or effect any transaction or series of related transactions in
                  which more than fifty percent of the voting power is disposed of if such transaction would adversely effect the
                  rights of the holders of the Series A Preferred Stock;

         *        alter or change the rights, preferences or privileges of the Series A Preferred Stock as to adversely affect such
                  series;

         *        increase the authorized number of shares of  Series A Preferred Stock; or

         *        create any new class or series of stock having rights, preferences or privileges superior to the  Series A Preferred
                  Stock.

Right To Nominate Directors, Generally. In addition to the right to elect directors discussed above, the holders of the Series A Preferred Stock, acting through their elected directors, will have the right to nominate additional directors for general election, if their elected directors' proportionate representation on the full board is less than the proportionate number of votes which the holders of the Series A Preferred Stock may cast in a general election of directors. In such a circumstance, the holders of the Series A Preferred Stock will be entitled to nominate a number of nominees which, when added to the number of their elected directors and assuming the nominees' election, would make their proportionate representation on the full board equal to or greater than the proportionate number of votes which the holders of the Series A Preferred Stock may cast in a general election of directors. The number of nominees which the holders of the Series A Preferred Stock are entitled to nominate under this clause shall increase proportionately upon any increase in the percentage of the total number of votes which the holders of the Series A Preferred Stock may cast in a general election of directors.

RATIO OF EARNINGS TO COMBINED FIXED CHARGES

         For the last five years the consolidated ratio of earnings to combined  fixed charges was:


                                                                                                         Nine Months
                                                                                                            Ended
                                                               Year Ended December 31,                  September 30,
                                                      1995    1996    1997    1998       1999                2000

         Earnings to Combined Fixed Charges(1)....... 5.12     5.87    3.72   (6.62)(2)   2.53(3)              1.55
----------
(1)      For purposes of these computations, earnings consist of earnings from continuing operations before taxes and minority
         interest, plus fixed charges. Fixed charges consist of  interest on indebtedness and insurance policies, plus deferred
         capital security interest, plus a portion of rental expense which is deemed to be representative of the interest factor
         thereon, but does not include the preferred stock dividend. Combined fixed charges consist of fixed charges plus the
         preferred stock dividend.

(2)      Included in earnings for 1998 was a nonrecurring loss of $65.5 million before income taxes relating to the
         write-down of goodwill as disclosed in Note B to the consolidated financial statements. If such write-down  had not
         occurred, the ratio of earnings to combined fixed charges would have been (3.80).

(3)      Included in earnings for 1999 was a nonrecurring gain of $19.8 million before income taxes relating to the
         sale of certain businesses as disclosed in Part 1 of the Form 10-K and in Note R to the consolidated financial statements.
         If such sales had not occurred, the ratio of earnings to combined fixed charges would have been 1.68.

SELLING STOCKHOLDER

Birmingham Investment Group, LLC owns the shares offered for sale by this prospectus. The following table sets forth (i) the number and percent of shares offered that Birmingham Investment Group beneficially owned prior to this offering; (ii) the number of shares that Birmingham Investment Group is offering for resale by this prospectus; and (iii) the number and percent of shares to be held by Birmingham Investment Group after the offering (assuming all of the shares offered hereby are sold).

                                                                             Number of
                                                Beneficial Ownership          Shares          Beneficial Ownership
   Selling Stockholder(1)                     Prior to Offering (2)Offered(1) After the Offering


                                                     Number of    Percent of                   Number of         Percent of
  Name and Address               Title of Class       Shares        Class                       Shares             Class

Birmingham Investment Group,LLC
17 North 20th Street                Common stock        5,900,000       24%(3)     5,900,000         -0-               -0-
Birmingham, Alabama 35203

Birmingham Investment Group,LLC      Series A
17 North 20th Street                Convertible         2,950,000        100%      2,950,000       -0-                  -0-
Birmingham, Alabama 35203            Preferred
                                       Stock
(1)      Based on a Schedule 13D filed October 12, 1999, no natural persons possess any voting and dispositive power over the offered
         shares. Mr. James A. Taylor Sr. serves as manager of the Birmingham Investment Group.

(2)      Birmingham Investment Group, LLC directly owns 2,950,000 shares of our Series A Convertible Preferred Stock.  These shares
         of preferred stock may be converted into 5,900,000 shares of our common stock, subject to adjustment in certain events.
         See, "Description of capital stock-Series A Preferred Stock."  The common stock indicated above will be issued only upon
         conversion of the preferred stock, in which case the converted preferred stock will no longer be offered for sale.

(3)      5,900,000 shares of common stock are deemed to be beneficially owned by  Birmingham Investment Group even though such shares
         are not actually outstanding.  These shares are deemed to be outstanding for the purpose of computing the Birmingham
         Investment Group's percentage ownership of common stock.

PLAN OF DISTRIBUTION

The Birmingham Investment Group holds directly the 2,950,000 shares of our Series A Preferred Stock covered by this Prospectus and it may, from time to time, sell any or all of its shares covered by to this prospectus. There is no established trading market for this Series A Preferred Stock, and any sales of the Series A Preferred Stock will be made in privately negotiated transactions. Birmingham Investment Group may also sell shares of the Series A Preferred Stock under Rule 144 under the Securities Act of 1933, if available, rather than under this prospectus.

The shares of common stock covered by this prospectus will only be issued upon conversion of the Series A Preferred Stock covered by this prospectus. In the event Series A Preferred Stock is converted into common stock, Birmingham Investment Group may, from time to time, sell up to 5,900,000 of the shares of our common stock issued upon conversion of the Series A Preferred Stock on any stock exchange, market or trading facility on which the shares are traded, or in private transactions. These sales may be at fixed or negotiated prices. Birmingham Investment Group may use any one or more of the following methods when selling shares of common stock:

* ordinary brokerage transactions and transactions in which the broker-dealer solicits purchasers; * block trades in which the broker-dealer will attempt to sell the shares as agent but may position and resell a portion of the block as principal to facilitate the transaction; * purchases by a broker-dealer as principal and resale by the broker-dealer for the broker dealer's account; * an exchange distribution in accordance with the rules of the applicable exchange; * privately negotiated transactions; * broker-dealers may agree with Birmingham Investment Group to sell a specified number of such shares at a stipulated price per share; * a combination of any such methods of sale; and * any other method permitted by to applicable law.

Birmingham Investment Group may also sell shares of our common stock issued upon conversion of the Series A Preferred Stock under Rule 144 under the Securities Act, if available, rather than under this Prospectus.

In addition, the Birmingham Investment Group may transfer the shares covered by this prospectus to other persons who may sell them in accordance with this plan of distribution. In that event, we will amend the registration statement of which this prospectus is a part or file a prospectus supplement, as appropriate, identifying the transferees as selling stockholders.

Broker-dealers engaged by Birmingham Investment Group may arrange for other brokers-dealers to participate in sales. Broker-dealers may receive commissions or discounts from Birmingham Investment Group in amounts to be negotiated. Birmingham Investment Group does not expect these commissions and discounts to exceed what is customary in the types of transactions involved.

Birmingham Investment Group and any broker-dealers or agents that are involved in selling the Series A Preferred Stock or common stock may be deemed to be "underwriters" within the meaning of the Securities Act in connection with such sales. In such event, any commissions received by such broker-dealers or agents and any profit on the resale of the Series A Preferred Stock or common stock purchased by them may be deemed to be underwriting commissions or discounts under the Securities Act.

We have agreed to pay all fees and expenses incident to the registration of the Series A Preferred Stock or common stock, including the fees and disbursements of counsel to the Birmingham Investment Group. We have also agreed to indemnify Birmingham Investment Group against certain losses, claims, damages and liabilities, including liabilities under the Securities Act.

VALIDITY OF SECURITIES

The validity of the shares offered by this prospectus has been passed on by Balch andBingham LLP of Birmingham, Alabama. Walter M. Beale, Jr., a director of the Company, is a partner with Balch andBingham LLP. As of December 31, 1999, Mr. Beale was the beneficial owner of 39,499 shares of our Common stock.

EXPERTS

The financial statements as of December 31, 1999 and December 31, 1998 and for each of the years then ended, incorporated in this prospectus by reference to the Annual Report on Form 10-K, have been so incorporated in reliance on the report of PricewaterhouseCoopers LLP, independent accountants, given on the authority of said firm as experts in auditing and accounting.

The financial statements and schedules as of December 31, 1997 and for the year then ended December 31, 1997, incorporated by reference herein and in the Registration Statement, have been incorporated by reference in reliance upon the reports of KPMG LLP, independent certified public accountants, appearing elsewhere herein, and upon authority of said firm as experts in accounting and auditing.

The consolidated financial statements of Securus Financial Corporation and Subsidiaries as of December 31, 1999 and 1998 and for each of the three years in the period ended December 31, 1999, incorporated in this prospectus by reference to the Current Report on Form 8-K of Vesta Insurance Group, Inc. dated September 12, 2000, have been so incorporated in reliance on the report of Grant Thornton LLP, independent accountants, given on the authority of said firm as experts in auditing and accounting.

WHERE YOU CAN FIND MORE INFORMATION

We are subject to the informational requirements of the Exchange Act, and in accordance therewith file reports and other information with the Commission. Such reports and other information can be inspected and copied at the public reference facilities of the Commission at 450 Fifth Street, N.W., Washington, D.C. 20549, and at the Commission's Regional Offices at 500 West Madison Street, Suite 1400, Chicago, Illinois 60661 and Seven World Trade Center, 13th Floor, New York, New York 10048. Copies of such material can also be obtained at prescribed rates by writing to the Public Reference Section of the Commission at 450 Fifth Street, N.W., Washington, D.C. 20549. The Commission maintains a Web site that contains reports, proxy and information statements and other information regarding registrants, that file electronically at .

PART II

INFORMATION NOT REQUIRED IN PROSPECTUS

Item 14. Other Expenses of Issuance and Distribution The estimated expenses of issuance and distribution, other than underwriting discounts and commissions, to be borne by the Company are:
     Securities and Exchange Commission Registration Fee....... $10,027.75
     Fees and Expenses of Counsel ............................   10,000.00
     Fees of Accountants .....................................   15,000.00
     Miscellaneous Expenses ..................................    1,000.00
                  Total                                         $36,027.75
Item 15. Indemnification of Directors and Offices

The Company is a Delaware corporation. Section 145 of the Delaware General Corporation Law (the "DGCL") empowers a Delaware corporation to indemnify any person who was or is a party to or is threatened to be made a party to any threatened, pending or completed action, suit or proceeding, whether civil, criminal, administrative, or investigative (other than an action by or in the right of such corporation) by reason of the fact that such person is or was a director, officer, employee or agent of such corporation, or is or was serving at the request of such corporation as a director, officer, employee or agent of another corporation or enterprise. A corporation may indemnify such person against expenses (including attorneys' fees), judgments, fines and amounts paid in settlement actually and reasonably incurred by such person in connection with such action, suit or proceeding if he acted in good faith and in a manner he reasonably believed to be in or not opposed to the best interests of the corporation, and, with respect to any criminal action or proceeding, had no reasonable cause to believe his conduct was unlawful. A corporation may, in advance of the final disposition of any civil, criminal, administrative or investigative action, suit or proceeding, pay the expenses (including attorneys' fees) incurred by any officer or director in defending such action provided that the director or officer undertake to repay such amount if it shall ultimately be determined that he is not entitled to be indemnified by the corporation.

A Delaware corporation may indemnify officers and directors in an action by or in the right of the corporation to procure a judgment in its favor under the same conditions, except that no indemnification is permitted without judicial approval if the officer or director is adjudged to be liable to the corporation. Where the officer or director is successful on the merits or otherwise in the defense of any action referred to above, the corporation must indemnify him against the expenses (including attorneys' fees) which he actually and reasonably incurred in connection therewith. The indemnification provided is not deemed to be exclusive of other rights to which an officer or director may be entitled under any corporation's bylaws, agreement or otherwise.

The Company's Certificate of Incorporation provides that no officer or director of the Company will be personally liable to the Company or its shareholders for monetary damages for breach of fiduciary duty as an officer or director, except for liability (i) for any breach of the officer's or director's duty of loyalty to the Company or shareholders, (ii) for acts or omissions not in good faith or which involve intentional misconduct or a knowing violation of law, (iii) under Section 174 of the DGCL, which concerns unlawful payments of dividends, stock purchases or redemptions, or (iv) for any transaction from which the officer or director received an improper personal benefit.

The Company's Bylaws provide that each director and officer of the Company, and each person serving at the request of the Company as a director, officer, employee or agent of any other corporation or of a partnership, joint venture, trust or other enterprise, who was or is made a party to or is threatened to be made a party to or is otherwise involved in any action, suit or proceeding, will be indemnified and held harmless to the fullest extent authorized by Delaware law against all expense, liability and loss reasonably incurred by such indemnitee in such action, suit or proceeding. The Company's Bylaws also provide that the Company may maintain insurance, at its expense, to protect itself and any director, officer, employee or agent of the Company or of another corporation, partnership, joint venture, trust or other enterprise against any expense, liability or loss.

While the Company's Certificate of Incorporation and Bylaws provide officers and directors with protection from awards for monetary damages for breaches of their duty of care, they do not eliminate such duty. Accordingly, the Certificate of incorporation will have no effect on the availability of equitable remedies such as an injunction or rescission based on an officer's or a director's breach of his or her duty of care.



Item 16. Exhibits

An index to Exhibits attached to this registration statement appears at page II- hereof.



Item 17. Undertakings
(a)      The Company hereby undertakes:

         (1)      To file, during any period in which offers or sales are being made of the securities registered hereby, a
                  post-effective amendment to this Registration Statement to include any material information with respect to the plan
                  of distribution not previously disclosed in this Registration Statement or any material change to such information
                           in this Registration Statement.

         (2)      That, for the purpose of determining any liability under the Securities Act, each such post-effective amendment
                  shall be deemed to be a new Registration Statement relating to the securities offered herein, and the offering of
                  such securities at that time shall be deemed to be the initial bona fide offering thereof.

         (3)      To remove from registration by means of a post-effective amendment any of the securities being registered which
                  remain unsold at the termination of the offering.

(b)      The Company hereby undertakes that, for purposes of determining any liability under the Securities Act, each filing of the
         Company's annual report pursuant to Section 13(a) or Section 15(d) of the Exchange Act that is incorporated by reference in
         this Registration Statement shall be deemed to be a new Registration Statement relating to the securities offered therein,
         and the offering of such securities at that time shall be deemed to be the initial bona fide offering thereof.

(c)      Insofar as indemnification for liabilities arising under the Securities Act may be permitted to directors, officers and
         controlling persons of the registrant pursuant to the foregoing provisions, or otherwise, the registrant has been advised
         that in the opinion of the Securities and Exchange Commission such indemnification is against public policy as expressed in
         the Securities Act and is, therefore, unenforceable. In the event that a claim for indemnification against such liabilities
         (other than the payment by the registrant of expenses incurred or paid by a director, officer or controlling person of the
         registrant in the successful defense of any action, suit or proceeding) is asserted by such director, officer or controlling
         person in connection with the securities being registered, the registrant will, unless in the opinion of its counsel the
         matter has been settled by controlling precedent, submit to a court of appropriate jurisdiction the question whether such
         indemnification by it is against public policy as expressed in the Securities Act and will be governed by the final
         adjudication of such issue.


                                                              SIGNATURES

Pursuant to the requirements of the Securities Act of 1933,  the registrant certifies that it has reasonable grounds to believe that
it meets all of the requirements for filing this registration statement on Form S-3 and has duly caused this registration statement
to be signed on its behalf by the undersigned, thereunto duly authorized in the City of Birmingham, State of Alabama, on December 1,
2000.


                                                              VESTA INSURANCE GROUP, INC.


                                                              By       /s/ Norman W. Gayle,  III
                                                                               Norman W. Gayle, III
                                                                        Its President  and
                                                                        Chief Executive Officer

In accordance with the requirements of the Securities Act of 1933, this Registration Statement has been signed by the following persons in the capacities indicated on December 1, 2000.

            SIGNATURE                                                                   TITLE



         /s/ Norman W. Gayle, III                                               President (Principal Executive
             Norman W. Gayle, III                                                          Officer), Director

        /s/   James E. Tait                                                     Chairman of the Board of Directors
              James E. Tait

         /s/ William P. Cronin                                                  Chief Financial Officer (Principal Financial Officer)
             William P. Cronin

         /s/ Hopson B. Nance                                                    Controller (Principal Accounting Officer)
             Hopson B. Nance    `

                      *                                                         Director
           Robert B. D. Batlivala

                      *                                                         Director
             Walter M. Beale, Jr.

                    *                                                           Director
             Ehney A. Camp, III

                     *                                                          Director
              Alan S. Farrior

                      *                                                         Director
             Clifford F. Palmer

                      *                                                         Director
            Larry D. Striplin, Jr.

                    *                                                           Director
             James A. Taylor

                   *                                                            Director
           Stephen R. Windom


         /s/ Donald W. Thornton
* By Donald W. Thornton, acting pursuant to power of attorney.
INDEX TO EXHIBITS
EXHIBIT NUMBER              DESCRIPTION OF EXHIBIT

4.1                        Indenture between the Company and Southtrust Bank of Alabama, National Association, dated as of July 19,
                           1995 (filed as an exhibit to the Company's Form 10-K for the year ended December 31, 1995, filed on March
                           28, 1996 and incorporated herein by reference (File No. 1-12338))

4.2                        Supplemental Indenture between the Company and Southtrust Bank of Alabama, National Association, dated July
                           19, 1995 (filed as an exhibit to the Company's Form 10-K for the year ended December 31, 1995, filed on
                           March 28, 1996 and incorporated herein by reference (File No. 1-12338))

4.3                        Indenture dated as of January 31, 1997, between the Company and First Union National Bank of North
                           Carolina, as trustee (filed as an exhibit to the Company's Form 10-Q for the quarter ended March 31, 1997,
                           filed on May 13, 1997 and incorporated herein by reference (File No. 1-12338))

4.4                        Amended and Restated Declaration of Trust, dated as of January 31, 1997, of Vesta Capital Trust I (filed as
                           an exhibit to the Company's Form 10-Q for the quarter ended March 31, 1997, filed on May 13, 1997 and
                           incorporated herein by reference (File No. 1-12338)

4.5                        Capital Securities Guarantee Agreement, dated as of January 31, 1997, between the Company and First Union
                           National Bank of North Carolina, as trustee (filed as an exhibit to the Company's Form 10-Q for the quarter
                           ended March 31, 1997, filed on May 13, 1997 and incorporated by reference (File No. 1-12338))

5*                         Opinion of Balch and Bingham LLP as to legality of the shares to be issued by the Company

12                         Computation of Earnings to Combined Fixed Charges

23.1                       Consent of KPMG LLP

23.2                       Consent of PricewaterhouseCoopers LLP

23.3                       Consent of Grant Thornton LLP

24                         Powers of Attorney for Officers and Directors  (included in Signature page to Amendment No. 1 to this
                           Registration Statement, filed September 8, 2000
*Filed as exhibit 5 to Amendment No. 1 to this registration statement, filed September 8, 2000.


 Exhibit 12
                                                                                                        Nine Months
                                                                                                           Ended
                                                             Year Ended December 31,                   September 30,
                                                            1995    1996    1997      1998    1999          2000



Pre-tax income from continuing operations before
     adjustment for minority interest and  deferred
     capital security interest                            $22,711  $50,578 $59,717  $(168,153) $ 44,962     $17,431



Pre-tax deferrable capital security interest             --       --       7,815      8,525     8,525       2,635

Pre-tax income from continuing operations                  22,711   50,578   51,905   (176,678)   36,437      14,796


Fixed charges:

                 Interest expense                          5,273     10,059  10,859    14,054     13,215     13,708
                 Deferrable capital security interest                         7,815     8,525      8,525      2,635
                 Appropriate portion (1/3) of rentals     235        333     400       600        700        525 


                 Total fixed charges                    5,508     10,392   19,074    23,179     22,440     16,868

                 Pre-tax income from continuing operations
                 plus fixed charges                   $28,219    $60,970  $70,976 $(153,499)   $58,877    $31,664


Preferred Stock dividend requirements                        --          --       --        --          563      2,398

Ratio of pre-tax income to net income                     --          --       --        --         1.44       1.49

Preferred Stock dividend factor                              --          --       --        --          808      3,573

Total Fixed charges                                     5,508       10,392   19,074   23,179      22,440    16,868

Combined fixed charges                                $ 5,805      $10,392  $19,074  $23,179     $23,248   $20,441


Ratio of earnings to combined fixed charges(1)          5.12         5.87     3.72   (6.62)((2)    2.53(3)   1.55
(1)      For the purposes of these computations, earnings consist of earnings from continuing operations before taxes and minority
      interest, plus fixed charges. Fixed charges consist of interest on indebtedness and insurance policies, plus deferred capital
      security interest, plus a portion of rental expense which is deemed to be representative of the interest factor thereon, but
      does not include the preferred stock dividend. Combined fixed charges consist of fixed charges plus preferred stock dividend.

(2)      Included in earnings for 1998 was a nonrecurring loss of $65.5 million before income taxes relating to the write-down
       of goodwill as disclosed in Note B to the Company's consolidated financial statements. If such write-down had not
       occurred, the ratio of earnings to combined fixed charges would have been (3.80).

(3)      Included in earnings for 1999 was a nonrecurring gain of $19.8 million before income taxes relating to the sale of
       certain businesses as disclosed in the Company's Form 10-K and in Note R to the Company's consolidated
       financial statements. If such sales had not occurred, the combined fixed ratio of earnings to charges would
       have been 1.68.






Exhibit 23.1

Independent Accountants’ Consent

The Board of Directors and Stockholders Vesta Insurance Group, Inc. Birmingham, Alabama: We consent to the use of our report incorporated herein by reference and to the reference to our firm under the heading "Experts" in the prospectus.

/s/ KPMG LLP

Birmingham, AlabamaDecember
1, 2000






Exhibit 23.2

Consent of Independent Accountants

We hereby consent to the incorporation by reference in this Registration Statement on Form S-3 of our report dated March 12, 2000 (except for Note V for which the date is November 28, 2000) relating to the financial statements and financial statement schedules, which appears in the Vesta Insurance Group, Inc.‘s Annual Report on Form 10-K/A for the year ended December 31, 1999. We also consent to the reference to us under the heading “Experts” in such Registration Statement.

/s/ PricewaterhouseCoopers LLP December 1, 2000





Exhibit 23.3

CONSENT OF INDEPENDENT CERTIFIED PUBLIC ACCOUNTANTS

We have issued our report dated April 14, 2000 on the consolidated financial statements of Securus Financial Corporation and Subsidiaries as of December 31, 1999 and 1998 and for each of the three years in the period ended December 31, 1999, appearing in the Current Report on From 8-K of Vesta Insurance Group, Inc. dated September 12, 2000, which are incorporated by reference in this Registration Statement. We consent to the incorporation by reference in this Registration Statement of the aforementioned report and to the use of our name as it appears under the caption “Experts”.

/s/ GRANT THORNTON LLP

Oklahoma City, Oklahoma
November
30, 2000



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