ULTIMATE ELECTRONICS INC
DEF 14A, 1997-04-25
RADIO, TV & CONSUMER ELECTRONICS STORES
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<PAGE>
                            SCHEDULE 14A INFORMATION
 
                  Proxy Statement Pursuant to Section 14(a) of
            the Securities Exchange Act of 1934 (Amendment No.    )
 
    Filed by the Registrant /X/
    Filed by a party other than the Registrant / /
 
    Check the appropriate box:
    / /  Preliminary Proxy Statement
    / /  Confidential, for Use of the Commission Only (as permitted by Rule
         14a-6(e)(2))
    /X/  Definitive Proxy Statement
    / /  Definitive Additional Materials
    / /  Soliciting Material Pursuant to Section 240.14a-11(c) or Section 
         240.14a-12

                         ULTIMATE ELECTRONICS, INC.
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified In Its Charter)

                    ALAN E. KESSOCK, CHIEF FINANCIAL OFFICER
- --------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)
 
Payment of Filing Fee (Check the appropriate box):
 
/X/  No fee required

/ /  Fee computed on table below per Exchange Act Rules 14a-6(i)(1) 
     and 0-11

    (1) Title of each class of securities to which transaction applies:

        ------------------------------------------------------------------------
    (2) Aggregate number of securities to which transaction applies:

        ------------------------------------------------------------------------
    (3) Per unit price or other underlying value of transaction computed
        pursuant to Exchange Act Rule 0-11 (set forth the amount on which the
        filing fee is calculated and state how it was determined):

        ------------------------------------------------------------------------
    (4) Proposed maximum aggregate value of transaction:

        ------------------------------------------------------------------------
    (5) Total fee paid:

        ------------------------------------------------------------------------

* Set forth the amount on which the filing fee is calculated and state how it 
  was determined.

/ / Fee paid previously with preliminary materials.

/ / Check box if any part of the fee is offset as provided by Exchange Act Rule
    0-11(a)(2) and identify the filing for which the offsetting fee was paid
    previously. Identify the previous filing by registration statement number,
    or the Form or Schedule and the date of its filing.

    (1) Amount Previously Paid:

        ------------------------------------------------------------------------
    (2) Form, Schedule or Registration Statement No.:

        ------------------------------------------------------------------------
    (3) Filing Party:

        ------------------------------------------------------------------------
    (4) Date Filed:

        ------------------------------------------------------------------------

<PAGE>


                          ULTIMATE ELECTRONICS, INC.
                             321A W. 84TH AVENUE

                           THORNTON, COLORADO 80221



April 25, 1997

TO THE STOCKHOLDERS OF
ULTIMATE ELECTRONICS, INC.:

You are cordially invited to attend the 1997 Annual Meeting of Stockholders of 
Ultimate Electronics, Inc. to be held on Tuesday June 10, 1997 at the 
Company's office, 321A West 84th Avenue, Thornton, Colorado (the "Annual 
Meeting") at 8:30 a.m., Mountain Time, for the purpose of electing directors, 
approving a replacement stock option plan for the two stock option plans 
currently in effect and ratifying the appointment of Ernst & Young LLP as the 
Company's independent auditors for the current year.

Enclosed is a Notice of the Annual Meeting and a Proxy Statement.  You are 
urged to read the Proxy Statement carefully.  A proxy card is also enclosed 
for your convenience.  Please complete, sign, date and return the proxy card 
promptly.  If you attend the Annual Meeting, you may vote your shares 
personally, whether or not you have previously submitted a proxy card.

Your Board of Directors strongly supports and recommends these actions.  
Accordingly, we request that you vote in favor of all proposals.  We also urge 
you to make plans if at all possible to attend the meeting in person.  Thank 
you for your consideration.

FOR THE BOARD OF DIRECTORS,



William J. Pearse
Chairman of the Board and Chief Executive Officer


WHETHER OR NOT YOU PLAN TO ATTEND THE ANNUAL MEETING, PLEASE COMPLETE AND SIGN 
THE ENCLOSED PROXY CARD, RETURNING IT PROMPTLY TO ENSURE THAT YOUR SHARES ARE 
VOTED.  A BUSINESS REPLY ENVELOPE IS ENCLOSED FOR YOUR CONVENIENCE.  NO 
POSTAGE IS REQUIRED IF YOU MAIL THIS PROXY CARD FROM ANYWHERE IN THE UNITED 
STATES.

<PAGE>

                          ULTIMATE ELECTRONICS, INC.
                             321A W. 84TH AVENUE
                                       
                           THORNTON, COLORADO 80221
                                       
                   NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                           TO BE HELD JUNE 10, 1997

TO THE STOCKHOLDERS OF ULTIMATE ELECTRONICS, INC.:

NOTICE IS HEREBY GIVEN that the 1997 Annual Meeting of Stockholders (the 
"Meeting") of Ultimate Electronics, Inc., a Delaware corporation (the 
"Company"), will be held on Tuesday, June 10, 1997, at 8:30 a.m., (Mountain 
Time), at the Company's office, 321 W. 84th Avenue, Thornton, Colorado 80221, 
for the following purposes:

     (1)  To elect one director to Class III to serve for a term of three 
          years, who will serve until his successor has been duly elected and
          qualified.

     (2)  To consider and vote upon a proposal to adopt an Equity Incentive 
          Plan, which plan will replace the Company's employee Stock Option 
          Plan and Nonemployee Directors Stock Option Plan, and to provide for 
          the authorization for issuance under the Equity Incentive Plan of up 
          to 750,000 shares of the Company's common stock.

     (3)  To ratify the appointment of Ernst & Young LLP as the Company's 
          independent auditors for the fiscal year ending January 31, 1998.

     (4)  To transact such other business as may properly come before the 
          Meeting or any adjournment or postponement thereof.

The foregoing items of business are more fully described in the accompanying 
Proxy Statement.  The Board of Directors of the Company fixed the close of 
business on April 15, 1997 as the record date for the determination of 
stockholders entitled to notice of and to vote at the Meeting and at any 
adjournment or postponement thereof. Consequently, only holders of the 
Company's common stock at the close of business on April 15, 1997 will be 
entitled to notice of and to vote at the Meeting.  A complete list of 
stockholders entitled to vote at the Meeting will be available for examination 
during normal business hours by any stockholder, for purposes related to the 
Meeting, for a period of ten days prior to the Meeting at the Company's 
corporate office located at 321A West 84th Avenue, Thornton, Colorado 80221.

Whether or not you plan to attend the Meeting in person, please complete, date 
and sign the accompanying proxy card and return it promptly in the enclosed 
envelope to ensure your representation at the Meeting. You are cordially 
invited to attend the Meeting and, if you do so, you may personally vote, 
regardless of whether you have signed a proxy.

By order of the Board of Directors


Alan E. Kessock
Secretary

Thornton, Colorado
April 25, 1997

<PAGE>

                          ULTIMATE ELECTRONICS, INC.
                             321A W. 84TH AVENUE

                           THORNTON, COLORADO 80221
                              __________________

                               PROXY STATEMENT
                        ANNUAL MEETING OF STOCKHOLDERS
                                JUNE 10, 1997
                              __________________



                             GENERAL INFORMATION



This Proxy Statement and the accompanying proxy card are being furnished in 
connection with the solicitation of proxies by and on behalf of the Board of 
Directors of Ultimate Electronics, Inc., a Delaware corporation (the 
"Company"), to be used at the 1997 Annual Meeting of Stockholders (the 
"Meeting") of the Company to be held on Tuesday, June 10, 1997 at 8:30 a.m. 
(Mountain Time), at the Company's office, 321A W. 84th Avenue, Thornton, 
Colorado 80221, and at any adjournment or postponement thereof.  This Proxy 
Statement and the accompanying proxy card are first being mailed to the 
holders of record of the Company's common stock, $.01 par value per share (the 
"Common Stock"), on or about April 25, 1997.

Stockholders of the Company represented at the Meeting will consider and vote 
upon (i) the election of one director to Class III, (ii) the proposal to adopt 
the Equity Incentive Plan, (iii) the ratification of the appointment of Ernst 
& Young LLP as the Company's independent auditors for the fiscal year ending 
January 31, 1998 and (iv) such other business as may properly come before the 
Meeting.  The Company is not aware of any other business to be presented for 
consideration at the Meeting.

                      VOTING AND SOLICITATION OF PROXIES

Only holders of record of the Common Stock at the close of business on April 
15, 1997 (the "Record Date") will be entitled to notice of and to vote at the 
Meeting.  As of the Record Date, 6,995,000 shares of Common Stock were 
outstanding.  Each stockholder is entitled to one vote for each share held of 
record on the Record Date for each proposal submitted for stockholder 
consideration at the Meeting.  The presence, in person or by proxy, of the 
holders of not less than one-third of the shares of Common Stock entitled to 
vote at the Meeting is necessary to constitute a quorum for the conduct of 
business at the Meeting.  The act of the majority of such quorum will be the 
act of the stockholders.

All shares represented by properly executed proxies will, unless such proxies 
have previously been revoked, be voted at the Meeting in accordance with the 
directions on the proxies.  A proxy may be revoked at any time so long as it 
has been exercised.  Stockholders may revoke proxies by written notice to the 
Secretary of the Company, or by delivery of a proxy bearing a later date, or 
by personally appearing at the Meeting and casting a contrary vote.  If no 
direction is indicated, the shares will be voted in favor of the Board of 
Directors' nominee for director, for approval of the Equity Incentive Plan and 
for the ratification of Ernst & Young as independent auditors as listed in 
this Proxy Statement.  The persons named in the proxies will have 
discretionary authority to vote all proxies with respect to additional matters 
that are properly presented for action at the Meeting.

The proxy solicitation is made by and on behalf of the Board of Directors.  
Solicitation of proxies for use at the Meeting may be made in person or by 
mail, telephone or telegram, by directors, officers and regular employees of 

                                     1
<PAGE>

the Company.  Such persons will receive no additional compensation for any 
solicitation activities.  Copies of solicitation materials will be furnished 
to banks, brokerage houses, fiduciaries and custodians holding in their names 
shares of Common Stock beneficially owned by others to forward to such 
beneficial owners.  The Company may reimburse persons representing beneficial 
owners of Common Stock for their costs of forwarding solicitation materials to 
such beneficial owners.  The Company will bear the entire cost of solicitation 
of proxies, including the preparation, assembly, printing and mailing of this 
Proxy Statement, the proxy and any additional information furnished to 
stockholders.

                       PROPOSAL 1 - ELECTION OF DIRECTOR


The Company's Amended and Restated Certificate of Incorporation and Bylaws 
provide that the Board of Directors shall be divided into three classes, each 
class consisting, as nearly as possible, of one-third of the total number of 
directors.  At the Meeting, a Class III director shall be elected for a 
three-year term.  At each successive annual meeting of stockholders, 
successors to the class of directors whose terms expired at that annual 
meeting shall be elected for a three-year term.  Vacancies on the Board may be 
filled by the affirmative vote of a majority of the remaining directors then 
in office.  A director elected to fill a vacancy (including a vacancy created 
by an increase in the Board of Directors) shall serve for the remainder of the 
full term of the new directorship or of the class of directors in which the 
vacancy occurred.

The shares represented by the proxy card will be voted in favor of the 
election of the person named below unless authorization to do so is withheld 
in the proxy.  If the nominee is unavailable to serve as director, which event 
is not presently anticipated, persons named in the proxy card intend to cast 
votes for which they hold proxies in favor of the election of such other 
person as the Board of Directors may designate.

The Board is presently composed of five members.  The nominee for election as 
director to Class III who will serve for a three-year term expiring at the 
2000 Annual Meeting is William J. Pearse, currently a director.  If elected, 
the director will serve until his term expires or until his successor has been 
duly elected and qualified or until his earlier resignation or removal.  See 
"Directors and Executive Officers" below for biographical information for the 
director nominee. 

         THE BOARD OF DIRECTORS RECOMMENDS A VOTE IN FAVOR OF THE NOMINEE

                                     2
<PAGE>

                       DIRECTORS AND EXECUTIVE OFFICERS

         The Company's directors and executive officers are as follows:

<TABLE>
                                                                             CLASS AND   
                                                            SERVED AS         YEAR IN    
                                                            OFFICER OR       WHICH TERM  
       NAME         AGE            POSITIONS              DIRECTOR SINCE    WILL EXPIRE 
- -----------------------------------------------------------------------------------------
<S>                 <C>  <C>                                   <C>        <C>
William J. Pearse   55   Chairman, Chief Executive Officer,    1968       Class III/1997
                         Director and Founder

David  J. Workman   40   President, Chief Operating Officer    1985       Class II/1999
                         and Director

Alan E. Kessock     37   Vice President, Chief Financial       1988       Class I/1998
                         Officer, Secretary and Director

Neal A. Bobrick     36   Vice President - Sales and Store      1992              -
                         Operations

J. Edward McEntire  53   Vice President - Operations           1993              -

Robert W. Beale     60   Director                              1993       Class I/1998

Randall F. Bellows  68   Director                              1995       Class II/1999
</TABLE>

All executive officers hold office at the discretion of the Board of Directors.

WILLIAM J. PEARSE.  Mr. Pearse is Chairman of the Board of Directors and Chief 
Executive Officer of the Company.  He founded the Company with his wife, 
Barbara, in 1968.  Mr. Pearse is a founding member and former president of 
Progressive Retailers' Organization, a current member of the Chief Executives 
Organization, a former member and chairman of the Rocky Mountain Young 
Presidents Organization, and he presently serves on various private corporate 
and charitable boards.

DAVID J. WORKMAN.  Mr. Workman has been President and Chief Operating Officer 
of the Company since 1992. He joined the Company in 1979 as a sales consultant 
and was promoted to store manager in 1982.  From 1985 until 1991, Mr. Workman 
worked with the Company as Vice President of Sales and Store Operations.  He 
was promoted to Executive Vice President and General Manager in 1991.  Mr. 
Workman was part owner of Dakota Sight and Sound from 1976 until 1979.

ALAN E. KESSOCK.  Mr. Kessock has been Secretary and Treasurer since April 
1993 and Vice President of Finance and Administration since 1988.  He joined 
the Company in 1985 as Controller.  Mr. Kessock worked two years with the 
accounting firm of KPMG Peat Marwick and two years with American Home Video 
Corporation DBA Video Concepts prior to joining the Company.  Mr. Kessock is 
currently a member of the Colorado Society of CPAs and he taught a national 
CPA review course from 1983 until 1991.

NEAL A. BOBRICK.  Mr. Bobrick has been Vice President of Sales and Store 
Operations since 1992.  Mr. Bobrick joined the Company in 1981 as a sales 
consultant and was promoted to store manager in 1984.  He was made Director of 
Sales in 1989 and promoted again in 1992 to his current position.  Mr. Bobrick 
has worked in the consumer electronics industry since 1979.

J. EDWARD MCENTIRE.  Mr. McEntire became Vice President - Operations of the 
Company on February 1, 1995. He was a Director of the Company from August 1993 
to January 31, 1995.  From 1993 to January 31, 1995, Mr. McEntire operated JEM 
Enterprises, a private investing and consulting firm.  From 1991 until 1993, 
he was the President of the Regulatory Products Division of IHS Group, an 
information publishing company.  From 1989 until 1991, Mr. McEntire was the 
Executive Vice President - Investor Services and, from 1981 until 1988, was 
the Group Vice President of Standard & Poor's Corporation.  

                                     3
<PAGE>

ROBERT W. BEALE.  Mr. Beale has been a Director of the Company since April 
1993 and is the President of Beale International, a management consulting firm 
specializing in support to mid-sized businesses.  Mr. Beale was formerly the 
Chief Executive Officer and founder of Management Design Associates, a 
national management consulting firm. He was also an employee of IBM in the 
marketing division, and a consultant on the staff of Deloitte & Touche.

RANDALL F. BELLOWS.  Mr. Bellows became a Director of the Company on January 
31, 1995.  Mr. Bellows was a co-founder of Cobe Laboratories, Inc. in 1965.  
He had been an Executive Vice President of Cobe Laboratories from 1965 until 
its acquisition by Gambro A.B. in 1990.  Mr. Bellows has also served as a 
director of Scimed Life Systems, Inc. from 1992 to the present.  Scimed Life 
Systems, Inc. was acquired by Boston Scientific Corp. in February 1996. Mr. 
Bellows continues to serve as a director for Boston Scientific Corp.

BOARD COMMITTEES AND MEETINGS

The Board of Directors held five meetings during the Company's 1997 fiscal 
year.  With the exception of Mr. Workman who missed one meeting of the Board 
of Directors, all of the directors participated in each meeting held during 
the period as well as each committee on which they served.  The Board has an 
Audit Committee and a Compensation Committee but does not have a Nominating 
Committee or any committee performing a similar function.

COMPENSATION COMMITTEE
The principal responsibilities of the Compensation Committee are for the 
administration and grant of awards under the Employees' Plan as well as the 
recommendation of annual salaries for senior management to the Company's Board 
of Directors.  The current members of the Compensation Committee are Messrs. 
Beale and Bellows.

AUDIT COMMITTEE
The principal responsibilities of the Audit Committee are to meet periodically 
with representatives of the Company's independent auditors to review the 
general scope of audit coverage, including consideration of the Company's 
accounting practices and procedures and system of internal accounting 
controls, and to report to the Board with respect thereto.  The Audit 
Committee also recommends to the Board of Directors the appointment of the 
Company's independent auditors.  The current members of the Audit Committee 
are Messrs. Beale and Bellows.

COMPLIANCE WITH SECTION 16(a) OF THE SECURITIES EXCHANGE ACT OF 1934

Section 16(a) of the Securities Exchange Act of 1934, as amended (the 
"Exchange Act"), requires the Company's directors, executive officers and 
persons who beneficially own greater than 10% of a registered class of the 
Company's equity securities to file initial reports of ownership and changes 
in ownership with the Securities and Exchange Commission (the "Commission") 
and the Nasdaq National Market.  Based solely upon its review of copies of the 
Section 16(a) reports the Company has received and written representations for 
certain reporting persons, the Company believes that during its fiscal year 
ended January 31, 1997, all of its directors, executive officers and greater 
than 10% beneficial owners were in compliance with their filing requirements.

COMPENSATION OF DIRECTORS

The Company has adopted compensation and incentive benefit plans to enhance 
its ability to continue to attract, retain and motivate qualified persons to 
serve as nonemployee directors of the Company.  The Company pays its 
nonemployee directors $4,000 per year, $8,000 per year beginning in fiscal 
1998, and reimburses each nonemployee director for reasonable expenses in 
attending Company meetings.  Under the Nonemployee Directors' Stock Option 
Plan (the "Directors' Plan"), which was approved by the Company's stockholders 
in October 1993 and became effective upon consummation of the Company's 
initial public offering, nonemployee directors of the Company receive stock 
options.  Only directors who are not also employees of the Company are 
eligible to participate in the Directors' Plan. The Company has two 
nonemployee directors.

                                     4

<PAGE>

An aggregate of 20,000 shares of Common Stock has been reserved for issuance 
under the Directors' Plan and is administered by the Board of Directors.  On 
October 15, 1993, the Company granted options for a total of 4,000 shares at 
an exercise price equal to the Company's initial public offering price of 
$8.50 per share, which options vested immediately.  In addition, each 
nonemployee director is granted an option to purchase 2,000 shares of Common 
Stock on February 1 of each year, which options vest one year from the date 
of grant.  Upon the termination of a director's status following his 
resignation, retirement or a change in control of the Company, options 
outstanding under the Directors' Plan will immediately become fully vested 
and exercisable for a period of three months.

Each option granted under the Directors' Plan expires ten years from the date 
of grant.  The option exercise price must be equal to 100% of the fair market 
value of the Common Stock on the date of grant of the option.  Options 
granted to directors under the Directors' Plan will be treated as 
non-statutory stock options under the Internal Revenue Code of 1986, as 
amended (the "Code").  To date, the Company has granted options to purchase 
20,000 shares of Common Stock under this plan (4,000 of which have been 
canceled) at exercise prices ranging from $2.75 per share to $12.75 per 
share, of which 12,000 options are currently exercisable.  

The Board of Directors may amend the Directors' Plan at any time or may 
terminate such plan without approval of the stockholders.  However, 
stockholder approval is required for any amendment which increases the number 
of shares for which options may be granted, changes the designation of the 
class of persons eligible to participate or changes in any material respect 
the limitation or provisions of the options subject to the Directors' Plan.  
However, no action by the Board of Directors or stockholders may alter or 
impair any award previously granted without the consent of the award holder.

                                EXECUTIVE COMPENSATION

The following table sets forth the compensation paid by the Company to its 
Chief Executive Officer and its four most highly compensated executive 
officers whose salary and bonus exceeded $100,000, other than its Chief 
Executive Officer, for services rendered for the fiscal years ended January 
31, 1997, 1996, and 1995.

<TABLE>
                                                                   LONG-TERM
                                          ANNUAL COMPENSATION     COMPENSATION
                                        -----------------------   ------------
                                                                 SECURITIES      ALL OTHER    
    NAME AND                   FISCAL                             UNDERLYING   COMPENSATION 
PRINCIPAL POSITION             YEAR     SALARY($)   BONUS($)(1)   OPTIONS(#)      ($)(2)
- ------------------             ------   --------    -----------   ----------   ------------ 
<S>                            <C>      <C>          <C>          <C>          <C>
William J. Pearse              1997      350,000          500      12,300(3)       9,606
  Chairman and Chief           1996      350,000            -           -          2,250
  Executive Officer            1995      300,000      259,126           -              -

David J. Workman               1997      250,000          500     110,268(3)      10,445
  President and Chief          1996      250,000        2,000           -          2,346
  Operating Officer            1995      200,000      174,750           -            250

Alan E. Kessock          
  Vice President, Chief        1997      150,000          500      73,511(3)       9,781
  Financial Officer and        1996      150,000        2,000           -          2,308
  Secretary                    1995      140,000      122,925                        250

Neal A. Bobrick                1997      150,000          500      78,677(3)       9,983
  Vice President - Sales and   1996      150,000        2,000           -          1,863
  Store Operations             1995      110,000       97,013      50,000(4)         489

J. Edward McEntire             1997      115,000          500      47,844(3)         686
  Vice President - Operations  1996      115,000        7,000      50,000(4)           -
                               1995            -            -           -              -
</TABLE>

- ---------------


                                                 5

<PAGE>

(1)  Amounts reflect annual, quarterly and discretionary bonuses paid under the
     Company's Bonus Plan.
(2)  Consists of the Company's contributions pursuant to the Company's 401(k) 
     defined contribution plan.
(3)  Represents all options granted to the named executive officer in fiscal 
     1997, net of options subsequently canceled during the year.  
(4)  These options were canceled in exchange for new options included in the
     fiscal 1997 grants.


The executive officers of the Company are awarded annual bonuses from a bonus 
pool in proportion to their salaries. In fiscal 1997 and 1996, the 
calculation of the bonus pool was as follows: if pretax earnings exceeded 
2.5% of net sales but did not exceed 3.5% of net sales, the bonus pool was 
equal to 10% of the pretax earnings in excess of 2.5% of net sales.  If 
pretax earnings exceeded 3.5% of net sales, the bonus pool was equal to 15% 
of the pretax earnings in excess of 2.5% of net sales.  For fiscal 1997 and 
1996, pretax earnings did not exceed 2.5% of net sales, and as a result, no 
bonuses were paid to the Company's executives from this bonus pool.  The 
Company expects to adopt a similar plan in fiscal 1998 based upon revised 
parameters, as well as a discretionary plan based upon the meeting of certain 
goals.   

OPTION GRANTS IN THE LAST FISCAL YEAR

The following table sets forth information regarding options granted to the 
executives named in the Summary Compensation Table above during the fiscal 
year ended January 31, 1997.

<TABLE>
                                                                        POTENTIAL REALIZABLE VALUE AT
                     NUMBER OF     PERCENT OF                              ASSUMED ANNUAL RATES OF
                     SECURITIES   TOTAL OPTIONS                            STOCK PRICE APPRECIATION  
                     UNDERLYING    GRANTED TO     EXERCISE                    FOR OPTION TERM (6)
                      OPTIONS     EMPLOYEES IN     PRICE    EXPIRATION  ----------------------------- 
       NAME          GRANTED #    FISCAL YEAR    ($/SHARE)      DATE        5%($)           10%($)   
- -----------------    ---------    ------------   ---------  ----------      -----           ------
<S>                  <C>          <C>            <C>        <C>            <C>              <C>
William J. Pearse    12,300(1)        3%          3.3000     02/01/01       4,305           13,407  
                     22,500(2)        -           7.3563     02/01/01           -                -  

David J. Workman     93,000(3)       23%          3.0000     10/15/03     104,160          239,010  
                     17,268(4)        4%          3.0000     02/01/06      28,492           70,281  
                     22,500(5)        -           6.6875     02/01/06           -                -  

Alan E. Kessock      61,667(3)       15%          3.0000     10/15/03      69,067           158,484
                     11,844(4)        3%          3.0000     02/01/06      19,543            48,205
                     15,000(5)        -           6.6875     02/01/06           -                 -

Neal A. Bobrick      30,833(3)        8%          3.0000     10/15/03      34,533            79,241
                     36,000(3)        9%          3.0000     02/01/06      59,400           146,520
                     11,844(4)        3%          3.0000     02/01/06      19,543            48,205
                     15,000(5)        -           6.6875     02/01/06           -                 -

J. Edward McEntire   36,000(3)        9%          3.0000     02/01/06      59,400           146,520
                     11,844(4)        3%          3.0000     02/01/06      19,543            48,205
                     15,000(5)        -           6.6875     02/01/06           -                 -
</TABLE>

- ----------------
(1)  These options were granted on January 31, 1997 in exchange for certain
     options granted on February 1, 1996 -  see note (2).  These options will
     vest and become exercisable in equal annual installments over the three
     years following February 1, 1996.
(2)  These options were granted on February 1, 1996 and would have become
     exercisable in equal annual installments over the three years following
     their date of grant.  These options were canceled and exchanged for the
     stock options described in note (1).
(3)  These options were granted on January 31, 1997 in exchange for the
     cancellation of options granted to these officers in fiscal 1994, 1995, and
     1996.  These options will vest and become exercisable in equal annual
     installments over the six years following the date of grant of the options
     for which they were exchanged.
(4)  These options were granted on January 31, 1997 in exchange for certain
     options granted on February 1, 1996 - see note (5).  These options will
     vest and become exercisable in equal annual installments over the six years
     following February 1, 1996.
(5)  These options were granted on February 1, 1996 and would have become
     exercisable in equal annual installments over the six years following their
     date of grant.  These options were canceled and exchanged for the stock
     options described in note (4).
(6)  Amounts reflect certain assumed rates of appreciation set forth in the
     Commission's executive compensation disclosure rules.  Actual gains, if
     any, on stock option exercises, will depend on future performances of the
     Common Stock.  No assurance can be made that the amounts reflected in these
     columns will be achieved.


                                       6

<PAGE>

FISCAL YEAR-END OPTION VALUES

The following table sets forth information concerning outstanding options held
by the executives named in the Summary Compensation Table above as of the fiscal
year ended January 31, 1997.  No executive exercised any options during the
fiscal year ending January 31, 1997.


                    NUMBER OF SHARES UNDERLYING       VALUE OF UNEXERCISED    
                       UNEXERCISED OPTIONS AT         IN-THE-MONEY OPTIONS    
                        FISCAL YEAR END (#)          AT FISCAL YEAR END ($)   
NAME                 EXERCISABLE/UNEXERCISABLE   EXERCISABLE/UNEXERCISABLE (1)
- ----                ---------------------------  -----------------------------
William J. Pearse                   0 / 12,300              0 / 0 
David J. Workman               46,500 / 63,768              0 / 0 
Alan E. Kessock                30,833 / 42,678              0 / 0 
Neal A. Bobrick                15,416 / 63,261              0 / 0 
J. Edward McEntire                 0  / 47,844              0 / 0 

- -------------------
(1) These options are not in-the-money options as the exercise prices of
    these options equal or exceed the fair market value of the common stock
    underlying the options ($3.00 per share on the last trading day of the
    fiscal year).

TEN YEAR OPTION REPRICINGS

The following table provides information concerning the grant of certain options
to the executives named in the Summary Compensation Table in exchange for the
cancellation of certain existing options.

<TABLE>

                                     NUMBER OF  
                                      SHARES       NUMBER OF   
                                    UNDERLYING      SHARES        MARKET PRICE    EXERCISE               LENGTH OF ORIGINAL 
                                      OPTIONS     UNDERLYING      OF STOCK AT     PRICE AT       NEW         OPTION TERM    
                        DATE OF       BEFORE     OPTIONS AFTER     THE TIME       TIME OF     EXERCISE   REMAINING AT DATE  
NAME                    EXCHANGE     EXCHANGE      EXCHANGE       OF EXCHANGE     EXCHANGE      PRICE        OF EXCHANGE    
- ----                    --------    ----------   -------------    ------------    --------    --------   ------------------ 
<S>                     <C>         <C>          <C>              <C>             <C>         <C>        <C>                
William J. Pearse       01/31/97       22,500       12,300            $3.00       $7.3563       $3.30      4 years 

David J. Workman        01/31/97      150,000       93,000            $3.00       $8.50         $3.00      6.67 years 
                                       22,500       17,268            $3.00       $6.6875       $3.00      9 years 

Alan E. Kessock         01/31/97      100,000       61,667            $3.00       $8.50         $3.00      6.67 years 
                                       15,000       11,844            $3.00       $6.6875       $3.00      9 years 

Neal A. Bobrick         01/31/97      100,000       66,833            $3.00       $8.50         $3.00      50,000 @ 6.67 
                                                                                                           years and 50,000
                                                                                                           @ 9 years       
                        01/31/97       15,000       11,844            $3.00       $3.00         $3.00      9 years         

J. Edward McEntire      01/31/97       50,000       36,000            $3.00       $8.50         $3.00      9 years         
                                       15,000       11,844            $3.00       $3.00         $3.00      9 years         
</TABLE>
- -------------------
On January 31, 1997, the Board of Directors' Compensation Committee determined
that it was in the best interests of the Company and its stockholders to offer
to grant new stock options to the Company's employees, with exercise
prices equal to the current market prices of the Company's common stock, in
exchange for the stock options then held by the Company's employees with the
exercise prices well in excess of such market price.  

                                     7 
<PAGE>

The Compensation Committee believed that stock options with exercise prices
substantially above the current market price of the Company's common stock were
viewed negatively by the Company's employees, and provided little, if any,
incentive to these employees.  The Compensation Committee thus concluded that
such options did not fulfill the Employees' Plan's objectives to provide an
incentive to the Company's employees to acquire a proprietary interest in the
Company and to continue to render services to the Company.

The Compensation Committee structured the exchange of the options to offset the
decreased exercise price of the stock options (and, thus, their increased value
to their holders) against a decrease in the number of shares of the Company's
common stock for which the stock options are exercisable.  Based on this
approach, and on the Company's calculations of the value of the "original stock
options" and the "new stock options" under the Black-Scholes option pricing
model, the new stock options have an exercise price of $3.00 per share (other
than those granted to Mr. Pearse with an exercise price of $3.30 per share), the
fair market value of the Company's common stock on the date of the grant, but
are exercisable for only 66% as many shares of common stock as the original
stock options.     

The Compensation Committee believes that the terms of the exchange will provide
appropriate incentives to the  Company's officers and key employees and are fair
to the Company and its stockholders.



Robert Beale
Randall Bellows

Compensation Committee Members
     

EMPLOYMENT AGREEMENTS

The Company currently has no employment agreements with any of its officers or
employees.  Four of the Company's officers, David J. Workman, Alan E. Kessock,
Neal A. Bobrick and J. Edward McEntire have each entered into a non-compete
agreement with the Company.  Each agreement provides that none of Mr. Workman,
Mr. Kessock, Mr. Bobrick or Mr. McEntire, as the case may be, will work for any
competitor in particular geographic areas for two years after he voluntarily
leaves, or is terminated for cause by the Company.

EMPLOYEE STOCK OPTION PLAN

In August 1993, the Company adopted an employees' stock option plan (the
"Employees' Plan").  The purpose of the Employees' Plan is to provide long-term
incentives to the Company's officers, employees and consultants.  There are
currently 900,000 shares of Common Stock reserved for issuance under the
Employees' Plan.  For a discussion of the Employees' Plan and the proposed
amendment, see "PROPOSAL 2 - ADOPTION OF THE EQUITY INCENTIVE PLAN".

BOARD COMPENSATION COMMITTEE REPORT ON EXECUTIVE COMPENSATION

The Company's executive compensation program is administered by the Compensation
Committee of the Board of Directors (the "Committee").  Robert Beale and Randall
Bellows, the Committee's only members, are nonemployee directors.  The Committee
recommends the compensation of all executive officers of the Company to the
Board of Directors, including the compensation of the executive officers named
in the Summary Compensation Table.  In reviewing the compensation of individual
executive officers, the Committee takes under consideration the recommendations
of management, published compensation surveys and current market conditions.

                                      8 
<PAGE>

COMPENSATION PROGRAMS

The Company's compensation programs are aimed at enabling management to attract
and retain the best possible executive talent and rewarding those executives
commensurately with their ability and performance.  The Company's compensation
programs consist primarily of base salary, a bonus plan and an employee stock
option plan.  

BASE SALARY

Base salaries for executive officers are determined in the same manner as that
of other salaried employees.  Salary guidelines are established by comparing the
responsibilities of the individual's position in relation to similar positions
in other retail companies.  Individual salaries are determined by considering
the person's performance against objectives set for such officer for the year,
as well as the Company's performance against certain corporate objectives, such
as increases in comparable store sales in comparison to levels of competition,
comparisons of budgeted amounts to actual amounts and overall profitability of
the Company as compared to peers in the industry.

BONUS PLAN

The Company's bonus program is tied closely to Company performance which the
Board of Directors believes leads to overall increases in stockholder value. 
Pursuant to the Company's fiscal 1997 bonus plan, pretax earnings did not exceed
2.5% of net sales, and as a result, no bonuses were paid to the Company's
executives.

EMPLOYEE STOCK OPTION PLAN

Under the terms of the Employees' Plan, the Company may grant to officers,
employees and consultants awards of restricted stock options, performance awards
or other types of incentive-based awards.  There are currently 900,000 shares of
Common Stock reserved for issuance under the Employees' Plan.  The Committee
determines the persons to whom awards are granted, the type of award granted,
the number of shares granted, the vesting schedule and the term of any option
(which cannot exceed ten years).  

In August 1993, options to purchase 312,000 shares of Common Stock vesting in
equal installments over six years with a ten-year term were granted at an
exercise price equal to the Company's initial public offering price of $8.50 per
share.  In August 1994 and November 1994, the Committee granted options to
purchase an additional 10,000 and 125,000 shares of Common Stock at exercise
prices of $10.50 per share and $12.875 per share, respectively.  As of January
31, 1996, the Committee had granted options to purchase an additional 60,000
shares of Common Stock at exercise prices ranging from $9.00 to $12.75 per
share, 50,000 of which were granted to Mr. McEntire, the Company's Vice
President of Operations at the commencement of his employment.  On February 1,
1996, 90,000 options were granted to the executives listed in the Executive
Compensation Tables at an exercise price of $6.6875 with the exception of Mr.
Pearse, whose 22,500 options were at $7.3563, 10% above market price on February
1, 1996.  During fiscal 1997, the Committee had granted an additional 5,000
options at an exercise price of $3.25.  On January 31, 1997 the Committee
repriced and reduced the number of options held by the executives to $3.00.  The
number of options held by Mr. Pearse, Chairman and CEO, were repriced to $3.30
and also reduced.  Options held by other managers within the Company were also
reduced to $3.00.  Please see "Ten Year Option Repricings Table" on page 7 for
additional information.  The options granted were intended to provide senior
management of the Company with a significant ownership position in order to more
closely align their compensation with returns to stockholders. Options to
purchase 118,042 shares of Common Stock granted under the Employees' Plan are
currently exercisable.  No options have been exercised and no performance awards
or restricted stock awards have been granted under the Plan.



Robert Beale
Randall Bellows

Compensation Committee Members

                                      9 
<PAGE>

PERFORMANCE GRAPH

The following graph provides a comparison of the cumulative total return* for
the Nasdaq U.S. Stock Market Index, the Nasdaq Retail Trade Stocks Index and the
Company since the Company's initial public offering on October 15, 1993. 



                                   [GRAPH]



* $100 invested October 15, 1993 in the Company's Stock or in the index 
  indicated, including reinvestment of dividends.  

Corresponding index values and Common Stock price values are given below.  The
dates in such table are utilized because they correspond with the last trading
day of the Company's fiscal years.

<TABLE>
                                                                              ULTIMATE     
   LAST TRADING            ULTIMATE        NASDAQ U.S.   NASDAQ RETAIL   ELECTRONICS, INC. 
      DAY OF          ELECTRONICS, INC.   STOCK MARKET   TRADE STOCKS      CLOSING STOCK   
 QUARTERLY PERIOD           INDEX            INDEX          INDEX              PRICE       
- -------------------   -----------------   ------------   -------------   ----------------- 
<S>                   <C>                 <C>            <C>             <C>               
October 15, 1993
(IPO date)                 $100.00           $100.00        $100.00            $ 8.50 
January 31, 1994            150.00            103.89          99.53             12.75 
January 31, 1995            144.12             99.11          87.75             12.25 
January 31, 1996             82.35            140.07          99.17              7.00 
January 31, 1997             35.29            183.61         121.94              3.00 
</TABLE>




                                      10 
<PAGE>



                           PRINCIPAL STOCKHOLDERS

The following table sets forth information regarding beneficial ownership of the
Company's Common Stock and stock options exercisable within sixty days of April
15, 1997 held by (i) each person or group of persons known by the Company to own
beneficially five percent (5%) or more of the outstanding shares of Common
Stock, (ii) each director and nominee for director of the Company, (iii) each
executive officer named in the Summary Compensation Table and (iv) all executive
officers and directors of the Company as a group.  All information is taken from
or based upon ownership filings made by such persons with the Commission or upon
information provided by such persons to the Company.  Unless otherwise
indicated, the stockholders listed below have sole voting and investment power
with respect to the shares reported as owned.

NAME AND ADDRESS                       AMOUNT AND NATURE OF                    
OF BENEFICIAL OWNER (1)                BENEFICIAL OWNERSHIP   PERCENT OF CLASS 
- -----------------------                --------------------   ---------------- 
William J. Pearse (2)                       1,124,100               16.1% 
Barbara A. Pearse (3)                       1,120,000               16.0% 
Various family trusts of 
  William and Barbara Pearse (4)              960,000               13.7% 
David J. Workman (5)                           51,830                  *  
Alan E. Kessock (6)                            39,201                  *  
Neal A. Bobrick (7)                            24,377                  *  
J. Edward McEntire (8)                         15,574                  *  
Randall F. Bellows (9)                         16,000                  *  
Robert Beale (10)                              10,000                  *  
All directors and officers 
  as a group (7 persons)                    1,281,082               18.3% 

- -------------------
  *   less than 1%.

 (1)  The address of each such persons, unless otherwise noted, is c/o Ultimate
      Electronics, Inc., 321A W. 84th Avenue, Thornton, Colorado 80221.

 (2)  Includes 4,100 shares obtainable upon exercise of options granted pursuant
      to the Employees' Plan and excludes 1,120,000 shares of Common Stock owned
      by Mr. Pearse's wife, Barbara A. Pearse, as to which shares he may be
      deemed a beneficial owner.

 (3)  Excludes 1,120,000 shares of Common Stock and 4,100 shares obtainable upon
      exercise of options granted pursuant to the Employees' Plan owned by Ms.
      Pearse's husband, William J. Pearse, as to which shares she may be deemed 
      a beneficial owner.

 (4)  Arthur Shenkin, 5251 DTC Parkway, Suite 1200, Englewood, Colorado 80111, 
      is the trustee of the various family trusts with sole voting and 
      dispositive power over the shares held in the trusts.

 (5)  Includes 49,378 shares obtainable upon exercise of options granted 
      pursuant to the Employees' Plan.

 (6)  Includes 32,808 shares obtainable upon exercise of options granted 
      pursuant to the Employees' Plan.

 (7)  Includes 23,391 shares obtainable upon exercise of options granted 
      pursuant to the Employees' Plan.

 (8)  Includes 7,974 shares obtainable upon exercise of options granted pursuant
      to the Employees' Plan.

 (9)  Includes 4,000 shares obtainable upon exercise of options granted pursuant
      to the Directors' Plan.

(10)  Includes 8,000 shares obtainable upon exercise of options granted pursuant
      to the Directors' Plan.  

               CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

The Company entered into a lease agreement with William J. and Barbara A. 
Pearse (the "Lessors") on April 1, 1989 for the lease of the Company's store 
in Colorado Springs, Colorado.  The lease is for a term of 10 years and three 
months, commencing on April 1, 1989, at an annual base rent of $97,500.  The 
Company paid $110,337 in fiscal 1997 for the property.  In addition, the 
Company is responsible for all real property taxes and insurance premiums on 
the property.

                                     11 
<PAGE>

The Company entered into a lease agreement with the Lessors on October 13, 
1989 for the lease of the Company's store in Fort Collins, Colorado.  The 
lease is for a term of 15 years, commencing on April 1, 1990, at an annual 
base rent of $120,000.  Commencing April 1, 1992, the rent increases annually 
at a rate equal to the lesser of (i) $6,000 or (ii) an amount based upon the 
increase, if any, over the prior year in the DCPI.  The Company paid $140,400 
in fiscal 1997 for the property.  The Company is also responsible for all 
real property taxes and insurance premiums on the property.

Although the Company did not obtain independent appraisals in connection with 
these transactions, the Company believes that the terms of all of the 
forgoing transactions were comparable to the terms that the Company would 
have reached with independent third parties.  All future transactions with 
the Lessors or any other affiliate of the Company will be subject to the 
approval of the Company's disinterested directors and will be on terms 
believed by such directors to be no less favorable to the company than those 
available from unaffiliated third parties.

Jim Pearse, the son of William J. and Barbara A. Pearse, is employed by the 
Company as a Marketing Manager.  His total compensation (salary and bonus) in 
fiscal 1997 was $79,022 and his total compensation for fiscal 1998 is likely 
to exceed $60,000.

             PROPOSAL 2 - ADOPTION OF THE EQUITY INCENTIVE PLAN

INTRODUCTION

In March 1997, the board of directors of the Company (the "Board") resolved 
to adopt a combined stock option plan to replace the Company's existing plans 
in order to comply with recently adopted federal securities laws, subject to 
stockholder approval.  The Company is proposing to replace its current 
Employee Stock Option Plan and Nonemployee Directors' Stock Option Plan with 
a new Equity Incentive Plan. (The Equity Incentive Plan is referred to herein 
as the "New Plan" and the Company's existing Employee Stock Option Plan and 
Nonemployee Directors' Stock Option Plan are referred to respectively as the 
"Employee Plan," the "Director Plan" and collectively as the "Old Plans.") 
The New Plan provides for the same types of equity awards as were provided in 
the Old Plans. The New Plan is attached hereto as APPENDIX A and the 
following description is qualified in its entirety by reference to the New 
Plan.

The Old Plans provided for an aggregate of 920,000 shares of common stock, 
$.01 par value ("Common Stock"), to be available for issuance, of which 
approximately 409,150 shares remain available for issuance as of the date 
hereof.  The New Plan provides for an aggregate of 750,000 shares to be 
available for future issuance.  If the New Plan is adopted, no further grants 
would be made under the Old Plans and the approximately 409,150 shares still 
available under the Old Plans would not be issued.

In June 1996, the Securities and Exchange Commission revised Rule 16b-3 and 
the related rules promulgated under Section 16(b) of the Securities Exchange 
Act of 1934, as amended, which Section imposes short-swing profit liability 
on officers, directors and 10% stockholders under certain circumstances.  As 
a general matter, Rule 16b-3 sets forth exemptions from Section 16(b) 
liability for an officer's, director's or 10% stockholder's transactions in 
equity securities of the Company.  The New Plan is intended to comply with 
the revised Rule 16b-3 and eliminates certain restrictions no longer required 
under Rule 16b-3.

DESCRIPTION OF THE EQUITY INCENTIVE PLAN

The purpose of the New Plan is: (i) to attract and retain directors, officers,
key employees and consultants of the Company, (ii) to provide such persons with
incentives to continue in the long-term service of the Company and (iii) to
create in such persons a more direct interest in the future success of the
operations of the Company by relating incentive compensation directly to
increases in stockholder value.

                                     12 
<PAGE>

The New Plan contains the following three equity incentive components: (i)
performance share and performance unit awards, (ii) discretionary stock options
for employees, directors, and consultants and (iii) automatic stock options for
non-employee directors.  A total of 750,000 shares of Common Stock will be
reserved for issuance under the New Plan.  Based on the $3.125 closing price of
the Company's Common Stock on April 18, 1997, the market value of the 750,000
shares of Common Stock underlying the options available for issuance under the
New Plan is $2,343,750.

The New Plan will be administered by the Company's board of directors or a
committee of the board of directors (collectively the "Board").  Subject to the
terms of the New Plan, the Board will determine the persons to whom awards are
granted and the type, amount and terms of such awards.  If a committee is used
to approve awards to officers or directors, it is intended that such committee
would be composed solely of two or more "non-employee directors," as such term
or similar term is defined in Rule 16b-3.  The Board may also take any action
necessary or advisable to obtain an exemption under Rule 16b-3, including but
not limited to:  (i) seeking stockholder ratification of a particular award or
awards or (ii) imposing a six-month holding period between the date of the grant
of an option and the disposition (other than the exercise of such option) of
either the option or the Common Stock underlying such option.

Under the performance units award component of the New Plan, the Board may
establish an employee's award, which award will be denominated in either shares
of Common Stock, dollars or a combination thereof.  In accordance with the New
Plan, the Board may establish the maximum and minimum performance targets to be
achieved during an applicable time period ("Performance Cycle").  Performance
targets established by the Board relate to corporate, group, unit or individual
performance and may be established in terms of earnings, earnings growth or such
other measures determined by the Board.  Following the conclusion of each
Performance Cycle, the Board will then determine the extent to which performance
targets have been attained and what, if any, payment is due with respect to an
award and whether such payment will be made in cash, shares of Common Stock or 
some combination.  Payment of an award will be made in a lump sum or in
installments commencing as soon as practicable following the end of the
applicable Performance Cycle.

Under the discretionary stock option component of the New Plan, the Board may
grant both incentive stock options ("ISOs") intended to qualify under Section
422 of the Code and non-statutory options ("NSOs").  Only employees of the
Company are eligible to receive ISOs.  Nonemployee directors, employees and
consultants are eligible to receive NSOs.  ISOs must be granted at an exercise
price no less than the fair market value of the Common Stock on the date of the
grant, while NSOs generally have no similar limitation.  Any option granted
under the New Plan must have a term no greater than ten years.  The exercise
price of an ISO granted to a holder of more than 10% of the Common Stock must be
at least 110% of fair market value and the term of such option cannot exceed
five years.  The Company estimates that 50 employees will be eligible to
participate in the discretionary option awards for the remainder of the current
fiscal year.

The automatic stock option component of the New Plan provides for an annual
grant to non-employee directors.  On the first day of each fiscal year, each
non-employee director will be automatically granted NSOs to purchase 4,000
shares of Common Stock.  The NSOs  will vest in their entirety and be
exercisable one year from the date of grant.  Pursuant to the automatic option
grant program, the Company's two current non-employee directors will
collectively receive options to purchase 4,000 shares of Common Stock for their
Board service commencing February 1, 1998. 
 
The exercise price of any options granted under the New Plan may be paid:  (i)
in cash, (ii) by delivery of shares of Common Stock already owned by the holder,
the fair market value of which equals the exercise price of the Common Stock to
be purchased pursuant to the exercise of the option, or (iii) by delivery to the
Company of a properly executed notice of exercise together with irrevocable
instructions to a broker to deliver to the Company the amount of the exercise
price from the proceeds of the sale of the Common Stock underlying the option or
(iv) by a loan from the Company, a third party or a broker to the optionee in an
amount necessary to pay the exercise price.

If an optionee's employment is terminated with the Company for cause, which 
is defined to be a gross violation of the Company's established policies and 
procedures, participation in the New Plan ceases and all exercisable options 
held by such optionee will be canceled.  If an optionee's employment is 
terminated for any reason other than cause, 

                                     13 
<PAGE>

retirement, disability or death, the options that are exercisable on the date 
of termination will remain exercisable for three months after termination, 
but in no event beyond the term of the option.  If a non-employee director's 
directorship is terminated for any reason other than death or disability, any 
option held by the optionee will remain exercisable after termination of his 
director status for a period of three months, but in no event beyond the term 
of the option.

If an optionee's employment is terminated due to death or disability, the
options remain exercisable for a period of twelve months following the
optionee's death or disability, but in no event will the options be exercisable
beyond the term of the option.  If  the non-employee director's directorship is
terminated due to death or disability, any options held by the non-employee
director, to the extent then exercisable, will remain exercisable for a period
of twelve months after the termination of his directorship, but in no event
beyond the term of the option.

If an optionee's employment is terminated in a manner determined by the Board,
in its sole discretion, to constitute retirement, the option may be exercised by
the optionee within three months following his or her retirement if the option
is an ISO or within twelve months following his or her retirement if the option
is an NSO, but in no event beyond the term date of the option.

Upon a change in control of the Company, the Board may, in its sole discretion:
(i) accelerate the exercise dates of any outstanding options or make such
options fully vested and exercisable; (ii) grant a cash bonus award to any
optionee in an amount necessary to pay the exercise price of all or any portion
of the options then held by such optionee; (iii) pay cash to any or all
optionees in exchange for the cancellation of their outstanding options in an
amount equal to the difference between the exercise price of such options and
the greater of the price offered by a third party for the underlying Common
Stock or the fair market value of the Common Stock on the date of cancellation
of the option; or (iv) make any other adjustments or amendments to the
outstanding options.

A "change in control" would be deemed to occur when:  (i) any person or group
other than William J. Pearse acquired directly or indirectly more than 33% of
the Company's voting shares, (ii) 50% or more of the Board members are replaced
in a 36-month period, (iii) a merger or consolidation occurs in which the
Company is not the surviving entity or more than 20% of the voting securities of
the Company are transferred or (iv) a sale of all or substantially all of the
Company's assets occurs.

In the event that the Company is merged or consolidated with another
corporation, or if  substantially all of the assets or more than 50% of the
voting stock of the Company is acquired by any other corporation (other than a
sale or conveyance in which the Company continues as a holding company), or in
the case of a reorganization (other than a reorganization under the United
States Bankruptcy Code) or liquidation of the Company, and if the provision of
the "change of control" section do not apply, the Board, or the board of
directors of any corporation assuming the obligations of the Company, will have
the power and the discretion to prescribe the terms and conditions for the
exercise of, or modification of, any outstanding options.  This includes, but is
not limited to: acceleration of the dates of exercise of the options, exchanging
or converting such options into options to acquire securities of the surviving
corporation, removal of restrictions on restricted stock and modification of
performance requirements for any other awards.
 
Additionally, an optionee is permitted to transfer NSOs to one or more of the
optionee's immediate family or a family trust, but only upon the prior written
consent of the Board and subject to any conditions imposed by the Board.  ISOs
are not transferable except in the event of the optionee's death. 

The Board has complete and exclusive authority to amend the New Plan in any
respect, as long as such amendment does not adversely affect the rights of any
holder of an outstanding award or option without such holder's consent. 
Stockholder approval of any amendment is not required unless mandated by
applicable law.  The New Plan shall terminate no later than 10 years after the
date it becomes effective. 

                                     14 
<PAGE>

Because the awards authorized in the New Plan (other than the automatic options
for non-employee directors) are discretionary, the Company is unable to
calculate the amount of any awards that may be granted pursuant to the New Plan
for the fiscal year ending January 31, 1998 or any subsequent years.
Nonetheless, the Company anticipates that the number of awards to be granted
annually under the New Plan will be comparable to the number of awards that were
granted annually under the Old Plans.  The table below sets forth the number of
options which were granted under the Old Plans for the fiscal year ended January
31, 1997.

NAME AND POSITION                                          NUMBER OF SHARES
- -----------------                                          ----------------
William J. Pearse                                              12,300(1)
  Chairman of the Board and Chief Executive Officer            22,500(2)

David J. Workman                                               93,000(3)
  President, Chief Operating Officer and Director              17,268(4)
                                                               22,500(5)

Alan E. Kessock                                                61,667(3)
  Vice President - Finance, Secretary, Treasurer and Director  11,844(4)
                                                               15,000(5)

Neal A. Bobrick                                                30,833(3)
  Vice President - Sales and Store Operations                  36,000(3)
                                                               11,844(4)
                                                               15,000(5)

J. Edward McEntire                                             36,000(3)
 Vice President - Operations                                   11,844(4)
                                                               15,000(5)

Non-Executive Director Group                                   16,000

Non-Executive Officer Employee Group                           82,250

Executive Group                                               412,600

___________________

(1) These options were granted on January 31, 1997 in exchange for certain
    options granted on February 1, 1996 -  see note (2).  These options will
    vest and become exercisable in equal annual installments over the three
    years following February 1, 1996.

(2) These options were granted on February 1, 1996 and would have become
    exercisable in equal annual installments over the three years following
    their date of grant.  These options were canceled and exchanged for the
    stock options described in note (1).

(3) These options were granted on January 31, 1997 in exchange for the
    cancellation of options granted to these officers in fiscal 1994, 1995, and
    1996.  These options will vest and become exercisable in equal annual
    installments over the six years following the date of grant of the options
    for which they were exchanged.

(4) These options were granted on January 31, 1997 in exchange for certain
    options granted on February 1, 1996 - see note (5).  These options will
    vest and become exercisable in equal annual installments over the six years
    following February 1, 1996.

(5) These options were granted on February 1, 1996 and would have become
    exercisable in equal annual installments over the six years following their
    date of grant.  These options were canceled and exchanged for the stock
    options described in note (4).

FEDERAL INCOME TAX CONSEQUENCES OF THE NEW PLAN

The following is a general summary of the federal income tax consequences that
may apply to recipients of the options under the New Plan.  BECAUSE THE
APPLICATION OF THE TAX LAWS VARIES ACCORDING TO INDIVIDUAL CIRCUMSTANCES, A
PARTICIPANT SHOULD SEEK PROFESSIONAL TAX ADVICE  CONCERNING THE TAX CONSEQUENCES
OF HIS OR HER PARTICIPATION IN THE NEW PLAN, INCLUDING THE POTENTIAL APPLICATION
AND EFFECT OF STATE, LOCAL AND FOREIGN TAX LAWS AND ESTATE AND GIFT TAX
CONSIDERATIONS.

NON-STATUTORY STOCK OPTIONS.  The tax treatment of NSOs differs significantly
from the tax treatment of ISOs.  No taxable income is recognized when an NSO is
granted but, upon the exercise of an NSO, the difference between the fair market
value of the shares underlying the option on the date of exercise and the
exercise price is taxable as ordinary income to the recipient and is generally
deductible by the Company.  The recipient will take the shares

                                     15
<PAGE>

with a basis equal to the fair market value on the date of exercise and the
holding period for the shares will begin on the day after the date the option
is exercised. For long-term capital gain treatment, the shares must be held
for more than one year.

INCENTIVE STOCK OPTIONS.  A participant who is granted an ISO recognizes no
taxable income when the ISO is granted.  Generally, no taxable income is
recognized upon exercise of an ISO unless the alternative minimum tax ("AMT")
applies (see below).  However, a participant who exercises an ISO recognizes
taxable gain or loss upon the sale of the shares underlying the option.  Any
gain or loss recognized on the sale of shares acquired upon exercise of an ISO
is taxed as capital gain or loss if the shares have been held for more than one
year after the option was exercised and for more than two years after the option
was granted.  In either event, the Company receives no deduction with respect to
the ISO shares.  If the participant disposes of the shares before the required
holding periods have elapsed (a "disqualifying disposition"), the participant is
taxed as though he or she had exercised an NSO, except that the ordinary income
on exercise of the option is recognized in the year of the disqualifying
disposition and generally is the lesser of the original spread upon exercise or
the excess of the amount realized in the sale of the stock over the original
option price.

ALTERNATIVE MINIMUM TAX.  Certain taxpayers who have significant tax preferences
(and other items allowed favorable treatment for regular tax purposes) may be
subject to the AMT.  If a participant is subject to the AMT, an ISO is treated
as if it were an NSO, so the  difference between the fair market value of the
shares on the date of exercise and the option price will be deemed as income for
the purpose of computing the AMT and the taxpayer takes the shares with a basis
equal to such fair market value on the date of exercise for subsequent AMT
purposes.  However, regular tax treatment will apply for AMT purposes if a
disqualifying disposition occurs in the same taxable year that options are
exercised.

WITHHOLDING.  The Company may withhold any taxes required by any federal, state
or local law or regulation in connection with any stock option or other award
under the New Plan, including, but not limited to, withholding of any portion of
any payment or withholding from other compensation payable to the participant,
unless such person reimburses the Company for such amount.

COMPARISON OF THE NEW PLAN AND OLD PLANS

Set forth below is a summary of the principal changes implemented by the New
Plan as compared to the Old Plans.  The New Plan is intended to implement
changes permitted by revised Rule 16b-3, including greater flexibility in plan
administration, the ability to grant discretionary awards to non-employee
directors, the ability to grant transferable options under certain circumstances
and the removal of the requirement that stockholders approve all material plan
amendments, among other matters.  Beyond matters affected by changes in Rule
16b-3, the New Plan combines the elements of the Old Plans into a more
manageable single plan and increases the number of shares available to be issued
pursuant to options.

The New Plan complies with revised Rule 16b-3 and now provides for greater
flexibility in administration of the Plan by the Board or a committee of the
board of directors.  Awards to officers or directors would generally be approved
by a committee of non-employee directors, although the Board must approve
discretionary awards to non-employee directors and the Board has  the
flexibility of utilizing alternate Rule 16b-3 exemptions for any award,
including seeking stockholder ratification or imposing a six-month holding
period on the option (or the shares underlying the option upon exercise) from
the date of grant.

Also as permitted under revised Rule 16b-3, under the New Plan, an optionee may
be permitted to transfer an NSO in whole or in part to immediate family
member(s) or to a trust established for such person(s); PROVIDED, HOWEVER, that
the Board must approve such transfer.  In addition, the board of directors, in
its discretion, may allow an NSO to be assigned in other circumstances it deems
appropriate.  The Old Plans did not permit option transfers during the
optionee's lifetime.  While only Company employees were eligible to receive
discretionary awards under the Employee Plan, non-employee directors and
consultants of the Company will be eligible for such awards under the New Plan.

                                     16
<PAGE>

The Board would have exclusive authority to amend the New Plan except to the
extent that stockholder approval of an amendment is required by law, thereby
allowing the Board greater flexibility to administer the New Plan and conform it
to future changes in law or regulations and removing the Old Plans' requirement
for stockholder approval for substantive changes to the Plans.  In contrast to
the Old Plans, the Board will also have authority to grant stock options in
excess of the number of shares then available for issuance, provided that any
excess shares actually issued would be held in escrow pending the requisite
approval of additional shares by stockholders.

DISCONTINUANCE OF OLD PLANS

If the stockholders approve the New Plan, the Company will immediately
discontinue the Old Plans and no further awards will be granted under such
plans.  Awards granted under the Old Plans will remain outstanding pursuant to
the terms of such plans and any documents evidencing such awards.

             THE BOARD OF DIRECTORS RECOMMENDS A VOTE IN FAVOR OF
                  THE ADOPTION OF THE EQUITY INCENTIVE PLAN

                                     17
<PAGE>

       PROPOSAL 3 - RATIFICATION OF APPOINTMENT OF INDEPENDENT AUDITORS

The firm of Ernst & Young LLP served as independent auditors of the Company for
the year ended January 31, 1997.  Upon recommendation of the Audit Committee,
the Board of Directors has appointed Ernst & Young LLP to serve for the current
fiscal year ending January 31, 1998.  The Board of Directors is requesting
ratification by the stockholders of Ernst & Young LLP's appointment.
Representatives of Ernst & Young LLP are expected to attend the Meeting.  The
representatives will have an opportunity to make a statement and will be
available to respond to appropriate questions.

In the event this proposal is defeated, the vote will be considered as a
direction to the Board of Directors to select other auditors for the next fiscal
year.  However, because of the difficulty and expense of making any substitution
of auditors after the beginning of a fiscal year, Ernst & Young LLP's
appointment for the 1998 fiscal year will be permitted to stand unless the Board
of Directors finds other reasons for making a change.

Services to be performed by Ernst & Young LLP for the 1998 fiscal year will
include, among other things, audit of annual statements, limited reviews of
quarterly financial information and consultation in connection with various
financial reporting, accounting and tax matters.  Ratification of Ernst & Young
LLP's appointment requires the affirmative vote of the holders of a majority of
the shares of Common Stock present at the Meeting, in person or by proxy, and
entitled to vote.

           THE BOARD OF DIRECTORS RECOMMENDS A VOTE IN FAVOR OF THE
          RATIFICATION OF ERNST & YOUNG LLP AS INDEPENDENT AUDITORS

                STOCKHOLDER PROPOSALS FOR NEXT ANNUAL MEETING

Stockholders may submit proposals on matters appropriate for stockholder
action at the Company's annual Stockholder meetings.  Such proposals must be
received by the Company not later than February 14, 1998 to be considered for
inclusion in the proxy statement and proxy relating to the 1998 Annual Meeting
of Stockholders.  Any such proposals should be addressed to:  Corporate
Secretary, Ultimate Electronics, Inc., 321A West 84th Avenue, Thornton,
Colorado 80221.

                        ANNUAL REPORT TO STOCKHOLDERS

The 1997 Annual Report of the Company, as filed with the Commission, is
being mailed to the stockholders with this Proxy Statement.  The Annual Report
is not to be considered part of the soliciting material.

                                OTHER MATTERS

The Board of Directors is not aware of any business to be presented at the
Meeting except the matters set forth in the Notice and described in this Proxy
Statement.  If any other matters properly come before the Meeting, the persons
designated as agents in the enclosed proxy will vote on such matters in
accordance with their best judgment.

By order of the Board of Directors



Alan E. Kessock
Secretary

Thornton, Colorado
April 25, 1997

                                     18

<PAGE>

                                      APPENDIX A

                              ULTIMATE ELECTRONICS, INC.
                                EQUITY INCENTIVE PLAN


                                      SECTION 1 

                                     INTRODUCTION

1.1      ESTABLISHMENT.  Ultimate Electronics, Inc., a Delaware corporation
(together with its subsidiaries, the "Company"), hereby establishes the Equity
Incentive Plan (the "Plan") for certain key employees, non-employee directors
and consultants of the Company.

1.2      PURPOSES.  The purposes of the Plan are to provide Participants with
added incentives to continue in the long-term service of the Company and to
create in such persons a more direct interest in the future success of the
operations of the Company by relating incentive compensation to increases in
stockholder value.  The Plan is also designed to attract key employees and to
retain and motivate key employees by providing an opportunity for investment in
the Company.


                                      SECTION 2
                                     DEFINITIONS

2.1      DEFINITIONS.  The following terms shall have the meanings set forth
below:

    (a)  "AWARD" means a grant made under this Plan in the form of Stock,
         Options, Restricted Stock or Performance Units.

    (b)  "BOARD" means the board of directors of the Company.

    (c)  "EFFECTIVE DATE" means the effective date of the Plan, June 10, 1997.

    (d)  "ELIGIBLE EMPLOYEES" means full-time key employees (including, without
         limitation, officers and directors who are also employees) of the
         Company whose judgment, initiative and efforts is, or will be, 
         important to the successful conduct of the Company's business.

    (e)  "FAIR MARKET VALUE" shall be determined in good faith by the Plan
         Administrator after such consultation with outside legal, accounting
         and other experts as the Plan Administrator may deem advisable.

    (f)  "INSIDER" means any person who is a beneficial owner, directly or
         indirectly, of more than 10% of any equity securities of the Company
         registered pursuant to Section 12 of the Securities Exchange Act of
         1934, as amended (the "1934 Act").

    (g)  "INCENTIVE STOCK OPTION" means any Option designated as such and
         granted in accordance with the requirements of Section 422 of the
         Internal Revenue Code of 1986, as amended (the "Code").

    (h)  "NON-EMPLOYEE DIRECTOR" means any member of the Board who is not also
         an employee of the Company.

    (i)  "NON-INSIDER" means any person who is not an Insider.

    (j)  "NON-STATUTORY OPTION" means any Option other than an Incentive Stock
         Option.

    (k)  "OPTION" means a right to purchase Stock at a stated price for a
         specified period of time.

    (l)  "OPTION PRICE" means the price at which Shares subject to an Option
         may be purchased, determined in accordance with Section 7.3(b) of
         this Plan.
 
    (m)  "PARTICIPANT" means an Eligible Employee, Non-employee Director or
         consultant to the Company designated by the Plan Administrator
         from time to time during the term of the Plan to receive one or more
         Awards under the Plan.

    (n)  "PERFORMANCE CYCLE" means the period of time as specified by the Plan
         Administrator over which Performance Units are to be earned.

    (o)  "PERFORMANCE UNITS" means an Award made pursuant to Section 9 which
         entitles a Participant to receive cash, Shares or a combination
         thereof based on the achievement of performance targets during a 
         Performance Cycle.

    (p)  "PLAN ADMINISTRATOR" shall mean the particular entity, whether the
         Plan Committee or Board, that is authorized to administer Incentive
         Stock Options or Non-Statutory Options to the extent such entity is
         carrying out its administrative functions under those programs with
         respect to the persons under its jurisdiction.


                                       A

<PAGE>

    (q)  "PLAN COMMITTEE"  means a committee consisting of at least two
         Non-employee Directors who are authorized by the Board hereunder to
         take actions in the administration of the Plan.  The Plan Committee
         shall be so constituted at all times as to permit the Plan to comply
         with Rule 16b-3 or any successor rule promulgated under the 1934 Act. 
         Members of the Plan Committee shall: (i) at all times be Non-employee
         Directors, (ii) be appointed from time to time by the Board and 
         (iii) serve at the pleasure of the Board and may resign at any time 
         upon written notice to the Board.

    (r)  "PLAN YEAR" means each 12-month period beginning February 1 and
         ending the following January 31, except that for the first year
         of the Plan it shall begin on the Effective Date and extend to 
         January 31 of the following year.

    (s)  "RESTRICTED STOCK" means Stock granted under Section 8 that is
         subject to restrictions imposed pursuant to said Section.

    (t)  "SHARE" means a share of Stock.

    (u)  "STOCK" means the common stock, $.01 par value, of the Company.

2.2      GENDER AND NUMBER.  Except when otherwise indicated by the context,
the masculine gender shall also include the feminine gender, and the
definition of any term herein in the singular shall also include the plural.


                                      SECTION 3
                                 PLAN ADMINISTRATION

3.1      GENERAL.  The Plan shall be administered by the Board, which may from
time to time delegate all or part of its authority under this Plan to a Plan
Committee.  If authorized by duly passed resolutions of the Board, the Plan
Committee shall have sole and exclusive authority to administer the Incentive
Stock Option grants and Non-Statutory Option grants with respect to Insiders. 
The Plan Committee may also, at the Board's discretion, administer Incentive
Stock Options and Non-Statutory Stock Options to Non-Insiders.

3.2      PLAN ADMINISTRATOR'S AUTHORITY.  References in this Plan to the Plan
Administrator refer to the Board or, to the extent the Board delegates its
administrative authority to the Plan Committee, to the Plan Committee.  In
accordance with the provisions of the Plan, the Plan Administrator shall, in its
sole discretion, select Participants to whom Awards will be granted, the form of
each Award, the amount of each Award and any other terms and conditions of each
Award as the Plan Administrator may deem necessary or desirable and consistent
with the terms of the Plan.  The Plan Administrator shall determine the form or
forms of the agreements which shall evidence the particular provisions, terms,
conditions, rights and duties of the Company and the Participants with respect
to Awards granted pursuant to the Plan, which provisions need not be identical
except as may be provided herein.  The Plan Administrator may from time to time
adopt such rules and regulations for carrying out the purposes of the Plan as it
may deem proper and in the best interests of the Company.  The Plan
Administrator may correct any defect, supply any omission or reconcile any
inconsistency in the Plan or in any agreement entered into hereunder in the
manner and to the extent it shall deem proper and in the best interest of the
Company.  No member of the Plan Administrator shall be liable for any action or
determination made in good faith, and all members of the Plan Administrator
shall, in addition to their rights as directors, be fully indemnified by the
Company with respect to any such action, determination or interpretation.  The
determination, interpretations and other actions of the Plan Administrator
pursuant to the provisions of the Plan shall be binding and conclusive for all
purposes and on all persons.


                                      SECTION 4
                              SHARES SUBJECT TO THE PLAN

4.1      NUMBER OF SHARES.  Initially, 750,000 Shares are authorized for 
issuance under the Plan in accordance with the provisions of the Plan and 
subject to such restrictions or other provisions as the Plan Administrator 
may from time to time deem necessary.  The Shares may be divided among the 
various Plan components as the Plan Administrator shall determine. 

4.2      UNUSED AND FORFEITED STOCK.  Any Shares that are subject to an Award 
under this Plan that are not used because the terms and conditions of the 
Award are not met, including any Shares that are subject to an Option that 
expires or is terminated for any reason, any Shares which are used for full 
or partial payment of the purchase price of Shares with respect to which an 
Option is exercised and any Shares retained by the Company pursuant to 
Section 16 of this Plan, shall automatically become available for use under 
the Plan.  Notwithstanding the foregoing, with respect to any Shares withheld 
by the Company in satisfaction of withholding taxes incurred upon the 
exercise of Incentive Stock Options or as part of the purchase price of the 
Shares underlying such Incentive Stock Options, the number of Shares 
available for issuance under this Plan shall be reduced by the number of 
Shares so withheld.

4.3      ADJUSTMENTS FOR STOCK SPLIT, STOCK DIVIDEND, ETC.  If the Company 
shall at any time increase or decrease the number of its outstanding Shares 
or change in any way the rights and privileges of such Shares by means of the 
payment of a stock dividend or any other distribution upon such Shares 
payable in Shares, or through a stock split, subdivision, consolidation, 
combination, reclassification or recapitalization involving the Shares, then  
in relation to the Shares that are affected by one or more of the above 
events, the numbers, rights and privileges of the following shall be 
increased, decreased or changed in like manner as if they had been issued and 
outstanding, fully paid and nonassessable at the time of such occurrence:  
(i) the Shares as to which Awards may be granted under the Plan and (ii) the 
Shares then included in each outstanding Option, Performance Share or 
Performance Unit granted hereunder.

4.4      DIVIDEND PAYABLE IN STOCK OF ANOTHER CORPORATION, ETC.  If the Company
shall at any time pay or make any dividend or other distribution upon the Shares
payable in securities of another corporation or other property (except money or
Shares), a proportionate part of 


                                       B

<PAGE>

such securities or other property shall be set aside and delivered to any
Participant then holding an Award for the particular type of Shares for which
the dividend or other distribution was made, upon exercise thereof in the case
of Options, and the vesting thereof in the case of other Awards.  Prior to the
time that any such securities or other property are delivered to a Participant
in accordance with the foregoing, the Company shall be the owner of such
securities or other property and shall have the right to vote the securities,
receive any dividends payable on such securities, and in all other respects
shall be treated as the owner.  If securities or other property which have been
set aside by the Company in accordance with this Section 4.4 are not delivered
to a Participant because an Award is not exercised or otherwise vested, then
such securities or other property shall remain the property of the Company and
shall be dealt with by the Company as it shall determine in its sole discretion.

4.5      OTHER CHANGES IN SHARES.  In the event there shall be any change, other
than as specified in Sections 4.3 and 4.4, in the number or kind of outstanding
Shares of any stock or other securities into which the Shares shall be changed
or for which it shall have been exchanged, and if the Plan Administrator shall
in its discretion determine that such change equitably requires an adjustment in
the number or kind of Shares subject to outstanding Awards or which have been
reserved for issuance pursuant to the Plan but are not then subject to an Award,
then such adjustments shall be made by the Plan Administrator and shall be
effective for all purposes of the Plan and on each outstanding Award that
involves the particular type of stock for which a change was effected.

4.6      RIGHTS TO SUBSCRIBE.  If the Company shall at any time grant to the 
holders of its Shares rights to subscribe pro rata for additional Shares 
thereof or for any other securities of the Company or of any other 
corporation, there shall be reserved with respect to the Shares then subject 
to an Award held by any Participant of the particular class of Shares 
involved, the Shares or other securities which the Participant would have 
been entitled to subscribe for if immediately prior to such grant the 
Participant had exercised his entire Option, or otherwise vested in his 
entire Award.  If, upon exercise of any such Option or the vesting of any 
other Award, the Participant subscribes for the additional Shares or other 
securities, the Participant shall pay to the Company the price that is 
payable by the Participant for such Shares or other securities.

4.7      GENERAL ADJUSTMENT RULES.  If any adjustment or substitution 
provided for in this Section 4 shall result in the creation of a fractional 
Share under any Award, the Company shall, in lieu of selling or otherwise 
issuing such fractional Share, pay to the Participant a cash sum in an amount 
equal to the product of such fraction multiplied by the Fair Market Value of 
a Share on the date the fractional Share would otherwise have been issued.  
In the case of any such substitution or adjustment affecting an Option, the 
total Option Price for the Shares then subject to an Option shall remain 
unchanged but the Option Price per Share under each such Option shall be 
equitably adjusted by the Plan Administrator to reflect the greater or lesser 
number of Shares or other securities into which the Shares subject to the 
Option may have been changed.

4.8      DETERMINATION BY THE PLAN ADMINISTRATOR.  Adjustments under this 
Section 4 shall be made by the Plan Administrator, whose determinations with 
regard thereto shall be final and binding upon all parties thereto.

                                      SECTION 5 
                                    PARTICIPATION

Participants in the Plan shall be Non-employee Directors and those Eligible
Employees or consultants who, in the judgment of the Plan Administrator, are
performing, or during the term of their incentive arrangement will perform,
important services in the management, operation and development of the Company,
and significantly contribute, or are expected to significantly contribute, to
the achievement of long-term corporate economic objectives. Participants may be
granted from time to time one or more Awards; PROVIDED, HOWEVER, that the grant
of each such Award shall be separately approved by the Plan Administrator, and
receipt of one such Award shall not result in automatic receipt of any other
Award.  Written notice shall be given to such person, specifying the terms,
conditions, rights and duties related to each Award.


                                      SECTION 6 
                            REORGANIZATION OR LIQUIDATION

In the event that the Company is merged or consolidated with another corporation
(other than a merger or consolidation in which the Company is the continuing
corporation and which does not result in any reclassification or change of
outstanding Shares), or if all or substantially all of the assets or more than
50% of the outstanding voting stock of the Company is acquired by any other
corporation, business entity or person (other than a sale or conveyance in which
the Company continues as a holding company of an entity or entities that conduct
the business or businesses formerly conducted by the Company), or in the case of
a reorganization (other than a reorganization under the United States Bankruptcy
Code) or liquidation of the Company, and if the provisions of Section 10 do not
apply, the Plan Administrator, or the board of directors of any corporation
assuming the obligations of the Company, shall have the power and discretion to
prescribe the terms and conditions for the exercise of, or modification of, any
outstanding Awards granted hereunder.  By way of illustration, and not by way of
limitation, the Plan Administrator or the board of directors of the corporation
assuming the obligations of the Company may provide for the complete or partial
acceleration of the dates of exercise of the Options, or may provide that such
Options will be exchanged or converted into options to acquire securities of the
surviving or acquiring corporation, or may provide for a payment or distribution
in respect of outstanding Options (or the portion thereof that is currently
exercisable) in cancellation thereof.  The Plan Administrator or the board of
directors of the corporation assuming the obligations of the Company may remove
restrictions on Restricted Stock and may modify the performance requirements for
any other Awards.  The Plan Administrator may provide that Options or other
Awards granted hereunder must be exercised in connection with the closing of
such transaction, and that if not so exercised such Awards will expire.  Any
such determinations by the Plan Administrator or the board of directors of the
corporation assuming the obligations of the Company may be made generally with
respect to all Participants, or may be made on a case-by-case basis with respect
to particular Participants.  The provisions of this Section 6 shall not apply to
any transaction undertaken for the purpose of reincorporating the Company under
the laws of another jurisdiction if such transaction does not materially affect
the beneficial ownership of the Company's capital stock.  


                                       C

<PAGE>

                                      SECTION 7 
                                    STOCK OPTIONS

7.1      AUTOMATIC GRANT OF OPTIONS.  Each Non-employee Director shall be
automatically granted Non-Statutory Options to purchase 4,000 Shares (subject to
adjustment pursuant to Section 7.3(j) hereof) effective as of February 1 of each
year, which Options will become exercisable one year from the date of grant.

7.2      DISCRETIONARY GRANT OF OPTIONS.  The Plan Administrator may make 
discretionary grants of Options to Non-employee Directors, Eligible Employees 
and consultants.  The Plan Administrator in its sole discretion shall 
designate whether an Option is to be considered an Incentive Stock Option or 
a Non-Statutory Option.  Notwithstanding any other provision of the Plan, 
Non-employee Directors and consultants may only be awarded Non-Statutory 
Options, PROVIDED, HOWEVER, that the Board must approve such Award and the 
interested Non-employee Director must abstain from voting on the Award.  
Eligible Employees may be awarded Non-Statutory Options, Incentive Stock 
Options, or both.  The Plan Administrator may grant both an Incentive Stock 
Option and a Non-Statutory Option to the same employee at the same time 
(which Options may or may not be evidenced in the same agreement) or at 
different times.  Incentive Stock Options and Non-Statutory Options, whether 
granted at the same or different times, shall be deemed to have been awarded 
in separate grants, shall be clearly identified, and in no event shall the 
exercise of one Option affect the right to exercise any other Option or 
affect the number of Shares for which any other Option may be exercised.

7.3      AN OPTION AGREEMENT IS REQUIRED FOR EACH AWARD.  Each Option granted 
under the Plan shall be evidenced by a written stock option agreement which 
shall be entered into and signed by a representative of the Company and the 
Participant to whom the Option is granted (the "Option Holder"), and which 
agreement shall contain the following terms and conditions, as well as such 
other terms and conditions not inconsistent therewith, as the Plan 
Administrator may consider appropriate in each case.

         (a)  NUMBER OF SHARES.  Each stock option agreement shall state that it
covers a specified number of Shares, as determined by the Plan Administrator. 
Notwithstanding any other provision of the Plan, the aggregate Fair Market Value
of the Shares relating to Incentive Stock Options exercisable for the first time
in any one calendar year by any individual, under the Plan or otherwise, shall
not exceed $100,000.  For this purpose, the Fair Market Value of the Shares
shall be determined as of the time an Option is granted.

         (b)  PRICE.  The price at which each Share covered by an Option may be
purchased shall be determined in each case by the Plan Administrator and set
forth in the stock option agreement.  In no event shall the Option Price for
each Share covered by an Incentive Stock Option be granted at any price less
than the Fair Market Value of the Stock on the date the Option is granted.  In
addition, the Option Price for each Share covered by an Incentive Stock Option
awarded to an Eligible Employee who then owns stock representing more than 10%
of the total combined voting power of all classes of stock of the Company or any
parent or subsidiary corporation of the Company must be at least 110% of the
Fair Market Value of the Stock subject to the Incentive Stock Option on the 
date the Option is granted.  The Option Price for each Share covered by a 
Non-Statutory Option awarded to a Non-employee Director, an Eligible Employee 
or a consultant may be granted at a price less than the Fair Market Value of 
the Stock on the date of the grant.

         (c)  DURATION OF OPTIONS.  Each stock option agreement shall state the
period of time, determined by the Plan Administrator, within which the Option
may be exercised by the Option Holder (the "Option Period"). 

              (i)  The Option Period for Incentive Stock Options and 
Non-Statutory Stock Options, must expire not more than ten years from the 
date the Option is granted.

              (ii) The Option Period of an Incentive Stock Option granted to an
Eligible Employee who then owns stock representing more than 10% of the total
combined voting power of all classes of stock of the Company or any parent or
subsidiary corporation of the Company must expire not more than five years from
the date such an Option is granted.

         (d)  VESTING OPTIONS.  Each stock option agreement shall also state 
the periods of time, if any, as determined by the Plan Administrator, when
incremental portions of each Option shall vest.

         (e)  TERMINATION OF EMPLOYMENT, DEATH, DISABILITY, ETC.  Except as
otherwise determined by the Plan Administrator, each stock option agreement
shall provide as follows with respect to the exercise of the Option upon
termination of the employment or the death of the Option Holder:

              (i)  TERMINATION OF DIRECTORSHIP OF NON-EMPLOYEE DIRECTORS.

                   (A) If a Non-employee Director's term as a director of the
Company shall terminate for any reason other than death or disability, any
Option held by the Option Holder, to the extent exercisable under the applicable
stock option agreement shall remain exercisable after termination of his
director status for a period of three months, but in no event beyond the Option
Period.

                   (B) If a Non-employee Director's term as a director of the
Company terminates because the Participant dies while, or within three months
after, serving as a director, or is disabled within the meaning of Section
22(e)(3) of the Code, any Options then held by the Participant, to the extent
then exercisable under the applicable stock option agreement(s), shall remain
exercisable after the termination of his directorship for a period of twelve
months, but in no event beyond the Option Period.  If the Options are not
exercised during the applicable period, they shall be deemed to have been
forfeited and of no further force or effect.


                                       D

<PAGE>

              (ii) TERMINATION OF EMPLOYMENT.  

                   (A) If the employment of the Option Holder is terminated 
within the Option Period for cause, as determined by the Company, the Option 
shall thereafter be void for all purposes.  As used in this subsection 
7.2(e)(ii), "cause" shall mean a gross violation, as determined by the Board, 
of the Company's established policies and procedures.  The effect of this 
subsection 7.2(e)(ii) shall be limited to determining the consequences of a 
termination, and nothing in this subsection 7.2(e)(ii) shall restrict or 
otherwise interfere with the Company's discretion with respect to the 
termination of any employee.

                   (B) If the Option Holder terminates his employment with the
Company in a manner determined by the Board, in its sole discretion, to
constitute retirement (which determination shall be communicated to the Option
Holder within 10 days of such termination), the Option may be exercised by the
Option Holder, or in the case of death, by the persons specified in subsection
7.2(e)(ii)(C), within three months following his or her retirement if the Option
is an Incentive Stock Option or within twelve months following his or her
retirement if the Option is a Non-Statutory Stock Option (provided in each case
that such exercise must occur within the Option Period), but not thereafter.  In
any such case, the Option may be exercised only as to the Shares as to which the
Option had become exercisable on or before the date of the Option Holder's
termination of employment.

                   (C) If the Option Holder dies, or if the Option Holder 
becomes disabled (within the meaning of Section 22(e)(3) of the Code, during 
the Option Period while still employed, the Option may, in the case of death, 
be exercised by those entitled to do so under the Option Holder's will or by 
the laws of descent and distribution within twelve months following the 
Option Holder's death, but not thereafter (provided that such exercise must 
occur within the Option Period).  In the case of disability, the Option may 
be exercised within twelve months following the Option Holder's disability, 
but not thereafter (provided that such exercise must occur within the Option 
Period).  In any such case, the Option may be exercised only as to the number 
of Shares exercisable on or before the date of the Option Holder's death or 
disability (provided that such exercise must occur within the Option Period).

                   (D) If the employment of the Option Holder by the Company 
is terminated within the Option Period for any reason other than cause, 
retirement as provided in subsection 7.2(e)(ii)(B) above, disability or the 
Option Holder's death, the Option may be exercised by the Option Holder 
within three months following the date of such termination (provided that 
such exercise must occur within the Option Period), but not thereafter.  In 
any such case, the Option may be exercised only as to the number of Shares 
exercisable on or before the date of termination of employment.

         (f)  TRANSFERABILITY.  Each stock option agreement shall provide that
during the lifetime of the Option Holder, Incentive Stock Options shall be
exercisable only by the Option Holder and Non-Statutory Options shall not be
assignable or transferable except in the limited circumstances as set forth in
Section 12 of this Plan.

         (g)  EXERCISE, PAYMENTS, ETC.  

              (i) Each stock option agreement shall provide that the method for
exercising the Option granted therein shall be by delivery to the Secretary of
the Company (the "Secretary") of written notice specifying the number of Shares
with respect to which such Option is exercised and payment of the Option Price. 
Such notice shall be in a form satisfactory to the Plan Administrator and shall
specify the particular Option (or portion thereof) that is being exercised and
the number of Shares with respect to which the Option is being exercised.  The
exercise of the Option shall be deemed effective upon receipt of such notice by
the Secretary and payment to the Company of the appropriate Option Price.  The
purchase of Shares shall take place at the principal offices of the Company upon
delivery of such notice, at which time the Option Price shall be paid in full by
any of the methods or any combination of the methods set forth in (ii) below.  A
properly executed certificate or certificates representing the Shares shall be
issued by the Company and delivered to the Option Holder as soon as practicable
after payment of the Option Price.
 
              (ii) The Option Price shall be paid by any of the following 
methods or any combination of the following methods:

                   (A) in cash;

                   (B) by cashier's check payable to the order of the Company;

                   (C) by delivery to the Company of certificates 
representing the number of Shares then owned by the Option Holder, the Fair 
Market Value of which equals the Option Price for the Shares to be purchased 
pursuant to the Option, properly endorsed for transfer to the Company; 
PROVIDED HOWEVER, that Shares used for this purpose must have been held by 
the Option Holder for such minimum period of time as may be established from 
time to time by the Plan Administrator.  For purposes of this Plan, the Fair 
Market Value of any Shares delivered in payment of the Option Price upon 
exercise of the Option shall be the Fair Market Value as of the exercise date 
and the exercise date shall be the day the delivery of the certificates for 
the Shares used as payment of the Option Price; or

                   (D) by delivery to the Company of a properly executed 
notice of exercise together with irrevocable instructions to a broker to 
deliver to the Company promptly the amount of the proceeds of the sale of all 
or a portion of the Shares or of a loan from the broker to the Option Holder 
necessary to pay the Option Price.

              (iii) In the discretion of the Plan Administrator, the Company 
may provide a loan or guaranty a third-party loan obtained by a Participant 
to pay part or all of the Option Price of the Shares provided that such loan 
or the Company's guaranty is properly secured by the Shares.


                                       E

<PAGE>

         (h)  WITHHOLDING.  

              (i)  NON-STATUTORY OPTIONS.  Each stock option agreement 
covering Non-Statutory Options shall provide that, upon exercise of the 
Option, the Option Holder shall make appropriate arrangements with the 
Company to provide for the amount of additional withholding required by 
applicable federal and state income tax laws, including payment of such taxes 
through delivery of Shares or by withholding Shares to be issued upon the 
exercise of the Option, as provided in Section 16.

              (ii) INCENTIVE STOCK OPTIONS.  In the event that a Participant 
makes a disposition (as defined in Section 424(c) of the Code) of any Stock 
acquired pursuant to the exercise of an Incentive Stock Option prior to the 
expiration of two years from the date on which the Incentive Stock Option was 
granted or prior to the expiration of one year from the date on which the 
Option was exercised, the Participant shall send written notice to the 
Secretary at the Company's principal office in Denver, Colorado of the date 
of such disposition, and any other information relating to such disposition 
as the Company may reasonably request.  The Participant shall, in the event 
of such a disposition, make appropriate arrangements with the Company to 
provide for the amount of additional withholding, if any, required by 
applicable federal and state income tax laws.

         (i)  DATE OF GRANT.  An Option shall be considered as having been 
granted on the date specified in the grant resolution of the Plan 
Administrator.

         (j)  ADJUSTMENT OF OPTIONS.  Subject to the limitations contained in 
Section 15, the Plan Administrator may make any adjustment in the Option 
Price, the number of Shares subject to, or the terms of, an outstanding 
Option and a subsequent granting of an Option by amendment or by substitution 
of an outstanding Option.  Such amendment, substitution or re-grant may 
result in terms and conditions (including Option Price, number of Shares 
covered, vesting schedule or exercise period) that differ from the terms and 
conditions of the original Option.  The Plan Administrator may not, however, 
adversely affect the rights of any Participant to previously granted Options 
without the consent of such Participant.

7.4      NO RIGHTS AS A STOCKHOLDER.  No Option Holder shall have any rights as
a stockholder with respect to any Shares covered by an Option until the Option
Holder becomes the holder of record of such Shares, and no adjustments shall be
made for dividends or other distributions or other rights as to which there is a
record date preceding the date such Option Holder becomes the holder of record
of such Shares, except as provided in herein.


                                      SECTION 8 
                               RESTRICTED STOCK AWARDS

8.1      AWARDS GRANTED BY THE PLAN ADMINISTRATOR.  Coincident with or following
designation for participation in the Plan, a Participant may be granted one or
more Awards of Restricted Stock consisting of Shares.  The number of Shares
granted as an Award of Restricted Stock shall be determined by the Plan
Administrator.

8.2      RESTRICTIONS.  A Participant's right to retain an Award of 
Restricted Stock granted to him under Section 8.1 shall be subject to such 
restrictions, including but not limited to his continuous employment by the 
Company for a certain period specified by the Plan Administrator, or the 
attainment of specified performance goals and objectives, as may be 
established by the Plan Administrator with respect to such Award.  The Plan 
Administrator may in its sole discretion require different periods of 
employment or different performance goals and objectives with respect to 
different Participants, to different Awards of Restricted Stock or to 
separate, designated portions of the Shares constituting an Award of  
Restricted Stock.

8.3      PRIVILEGES OF A STOCKHOLDER, TRANSFERABILITY.  A Participant shall 
have all voting, dividend, liquidation and other rights with respect to Stock 
in accordance with the terms of the Award of Restricted Stock upon his 
becoming the holder of record of such Restricted Stock; PROVIDED, HOWEVER, 
that the Participant's right to sell, encumber or otherwise transfer such 
Restricted Stock shall be subject to the limitations of Section 12 hereof.

8.4      ENFORCEMENT OF RESTRICTIONS.  The Plan Administrator may in its sole
discretion require one or more of the following methods of enforcing the
restrictions referred to in Section 8.2 and 8.3:

         (a)  Placing a legend on the stock certificates referring to the
restrictions;

         (b)  Requiring the Participant to keep the stock certificates, duly
endorsed, in the custody of the Company while the restrictions remain in effect;
or

         (c)  Requiring that the stock certificates, duly endorsed, be held 
in the custody of a third party while the restrictions remain in effect.

8.5      TERMINATION OF EMPLOYMENT, DEATH, DISABILITY, ETC.  In the event of 
the death or disability (within the meaning of Section 22(e)(3) of the Code) 
of a Participant, or the retirement of a Participant as provided in Section 
7.3(e)(ii), all employment period and other restrictions applicable to Awards 
of Restricted Stock then held by him shall lapse, and such awards shall 
become fully nonforfeitable.  Subject to Sections 6 and 10, in the event of a 
Participant's termination of employment for any other reason, any Award of 
Restricted Stock as to which the employment period or other restrictions have 
not been satisfied shall be forfeited.


                                       F

<PAGE>

                                      SECTION 9 
                                  PERFORMANCE UNITS

9.1      PERFORMANCE RELATED AWARDS.  Coincident with or following 
designation for participation in the Plan, a Participant may be granted 
Performance Units.

9.2      AMOUNT OF AWARD.  The Plan Administrator shall establish a maximum 
amount of a Participant's Award, which amount shall be denominated in Shares 
or in dollars.

9.3      COMMUNICATION OF AWARD.  Written notice of the maximum amount of a 
Participant's Award and the Performance Cycle determined by the Plan 
Administrator shall be given to a Participant as soon as practicable after 
grant of the Award by the Plan Administrator.

9.4      AMOUNT OF AWARD PAYABLE.  The Plan Administrator shall establish 
maximum and minimum performance targets to be achieved during the applicable 
Performance Cycle.  Performance targets established by the Plan Administrator 
shall relate to corporate, group, unit or individual performance and may be 
established in terms of earnings, growth in earnings, ratios of earnings to 
equity or assets, or such other measures or standards determined by the Plan 
Administrator. Multiple performance targets may be used and the components of 
multiple performance targets may be given the same or different weight in 
determining the amount of an Award earned, and may relate to absolute 
performance or relative performance measured against other groups, units, 
individuals or entities. Achievement of the maximum performance target shall 
entitle the Participant to payment (subject to Section 9.5) at the full or 
maximum amount specified with respect to the Award; PROVIDED, HOWEVER, that 
notwithstanding any other provisions of this Plan, in the case of an Award of 
Performance Units, the Plan Administrator in its discretion may establish an 
upper limit on the amount payable (whether in cash or Shares) as a result of 
the achievement of the maximum performance target.  The Plan Administrator 
may also establish that a portion of a full or maximum amount of a 
Participant's Award will be paid (subject to Section 9.5) for performance 
which exceeds the minimum performance target but falls below the maximum 
performance target applicable to such Award.

9.5      ADJUSTMENTS.  At any time prior to payment of an Award of 
Performance Units, the Plan Administrator may adjust previously established 
performance targets or other terms and conditions to reflect events such as 
changes in laws, regulations, or accounting practice, or mergers, 
acquisitions or divestitures, or such other events as the Plan Administrator 
deems appropriate, in its sole discretion.

9.6      PAYMENTS OF AWARDS.  Following the conclusion of each Performance 
Cycle, the Plan Administrator shall determine the extent to which performance 
targets have been attained, and the satisfaction of any other terms and 
conditions with respect to an Award relating to such Performance Cycle.  The 
Plan Administrator shall determine what, if any, payment is due with respect 
to an Award and whether such payment shall be made in cash, Shares or some 
combination.  Payment shall be made in a lump sum or installments, as 
determined by the Plan Administrator, commencing as promptly as practicable 
following the end of the applicable Performance Cycle, subject to such terms 
and conditions and in such form as may be prescribed by the Plan 
Administrator. 

9.7      TERMINATION OF EMPLOYMENT.  If a Participant ceases to be a employee 
before the end of a Performance Cycle by reason of his death, permanent 
disability or retirement as provided in Section 7.3(e)(ii), the Performance 
Cycle for such Participant for the purpose of determining the amount of the 
Award payable shall end at the end of the calendar quarter immediately 
preceding the date on which such Participant ceased to be an employee.  The 
amount of an Award payable to a Participant to whom the preceding sentence is 
applicable shall be paid at the end of the Performance Cycle and shall be 
that fraction of the Award computed pursuant to the preceding sentence, the 
numerator of which is the number of calendar quarters during the Performance 
Cycle during all of which said Participant was an employee and the 
denominator of which is the number of full calendar quarters in the 
Performance Cycle.  Upon any other termination of employment of a Participant 
during a Performance Cycle, participation in the Plan shall cease and all 
outstanding Awards of Performance Units to such Participant shall be canceled.

                                     SECTION 10 
                                  CHANGE IN CONTROL

10.1     OPTIONS, RESTRICTED STOCK.  In the event of a change in control of the
Company as defined in Section 10.3, the Board may, in its sole discretion,
without obtaining stockholder approval, to the extent permitted in Section 15,
take any or all of the following actions: (a) accelerate the exercise dates of
any outstanding Options or make all such Options fully vested and exercisable;
(b) grant a cash bonus award to any Option Holder in an amount necessary to pay
the Option Price of all or any portion of the Options then held by such Option
Holder; (c) pay cash to any or all Option Holders in exchange for the
cancellation of their outstanding Options in an amount equal to the difference
between the Option Price of such Options and the greater of the price offered by
a third party for the Common Stock or the Fair Market Value of the Shares on the
date of the cancellation of the Options; (d) make any other adjustments or
amendments to the outstanding Options; and (e) eliminate all restrictions with
respect to Restricted Stock and deliver Shares free of restrictive legends to
any Participant.

10.2     PERFORMANCE UNITS.  Under the circumstances described in Section 10.1,
the Board may, in its sole discretion, and without obtaining stockholder 
approval, to the extent permitted in Section 15, provide for payment of 
outstanding Performance Units at the maximum award level or any percentage 
thereof.

10.3     DEFINITION.  For purposes of the Plan, a "change in control" shall be
deemed to have occurred if (a) any "person" or "group" (within the meaning of
Sections 13(d) and 14(d)(2) of the 1934 Act), other than William J. Pearse, a
trustee or other fiduciary holding securities under an employee benefit plan of
the Company, is or becomes the "beneficial owner" (as defined in Rule 13d-3
under the 1934 Act), directly or indirectly, of more than 33% of the then
outstanding voting stock of the Company; or (b) at any time during any period of
three consecutive years (not including any period prior to the Effective Date),
individuals who at the beginning of such period constitute the Board (and any
new director whose election by the Board or whose nomination for election by the
Company's stockholders was approved by a vote of at least two-thirds of the
directors then still in office who either were directors at the beginning of
such period or whose election or nomination for 


                                       G

<PAGE>

election was previously so approved) cease for any reason to constitute a 
majority thereof; or (c) the stockholders of the Company approve a merger or 
consolidation of the Company with any other corporation, other than a merger 
or consolidation which would result in the voting securities of the Company 
outstanding immediately prior thereto continuing to represent (either by 
remaining outstanding or by being converted into voting securities of the 
surviving entity) at least 80% of the combined voting power of the voting 
securities of the Company or such surviving entity outstanding immediately 
after such merger or consolidation, or the stockholders approve a plan of 
complete liquidation of the Company or an agreement for the sale or 
disposition by the Company of all or substantially all of the Company's 
assets.

                                     SECTION 11 
                      RIGHTS OF EMPLOYEES AND OTHER PARTICIPANTS

Nothing contained in the Plan or in any Award granted under the Plan shall
confer upon any Participant any right with respect to the continuation of his or
her employment by the Company, or interfere in any way with the right of the
Company, subject to the terms of any separate employment agreement to the
contrary, at any time to terminate such employment or to increase or decrease
the compensation of the Participant from the rate in existence at the time of
the grant of an Award.  Whether an authorized leave of absence or absence due to
military or government service shall constitute a termination of employment
shall be determined by the Plan Administrator at the relevant time.


                                     SECTION 12 
                                   TRANSFERABILITY

During the lifetime of the Option Holder, Incentive Stock Options shall be
exercisable only by the Option Holder and shall not be assignable or
transferable; PROVIDED, HOWEVER, that in the event of the Option Holder's death,
any Option may be exercised by the personal representative of the Option
Holder's estate, or by the person(s) to whom the option is transferred pursuant
to the Option Holder's will or in accordance with the laws of descent and
distribution.  Upon the prior written consent of the Board and subject to any
conditions associated with such consent, a Non-Statutory Option may be assigned
in whole or in part during the Option Holder's lifetime to one or more members
of the Option Holder's immediate family or to a trust established exclusively
for one or more such family members.  In addition, the Board, in its sole
discretion, may allow a Non-Statutory Option to be assigned in other
circumstances deemed appropriate.  The terms applicable to the assigned portion
shall be the same as those in effect for the Option immediately prior to such
assignment and shall be set forth in such documents issued to the assignee as
the Board may deem appropriate.

                                     SECTION 13 
                                 GENERAL RESTRICTIONS

13.1     INVESTMENT REPRESENTATIONS.  The Company may require any person to 
whom an Option or other Award is granted, as a condition of exercising such 
Option or receiving Shares under the Award, to give written assurances in 
substance and form satisfactory to the Company and its counsel to the effect 
that such person is acquiring the Shares subject to the Option or the Award 
for his own account for investment and not with any present intention of 
selling or otherwise distributing the same and to such other effects as the 
Company deems necessary or appropriate in order to comply with federal and 
applicable state securities laws.  Legends evidencing such restrictions may 
be placed on the certificates evidencing the Shares.

13.2     COMPLIANCE WITH SECURITIES LAWS.  Each Award shall be subject to the 
requirement that, if at any time counsel to the Company shall determine that 
the listing, registration or qualification of the Shares subject to such 
Award upon any securities exchange or under any state or federal law, or the 
consent or approval of any governmental or regulatory body, is necessary as a 
condition of, or in connection with, the issuance or purchase of Shares 
thereunder, such Award may not be accepted or exercised in whole or in part 
unless such listing, registration, qualification, consent or approval shall 
have been effected or obtained on conditions acceptable to the Plan 
Administrator.  Nothing herein shall be deemed to require the Company to 
apply for or to obtain such listing, registration or qualification.

13.3     STOCK RESTRICTION AGREEMENT.  The Plan Administrator may provide 
that Shares issuable upon the exercise of an Option shall, under certain 
conditions, be subject to restrictions whereby the Company has a right of 
first refusal with respect to such Shares or a right or obligation to 
repurchase all or a portion of such Shares, which restrictions may survive a 
Participant's term of employment with the Company.  The acceleration of time 
or times at which an Option becomes exercisable may be conditioned upon the 
Participant's agreement to such restrictions.

                                     SECTION 14 
                               OTHER EMPLOYEE BENEFITS
                                           
The amount of any compensation deemed to be received by a Participant as a
result of the exercise of an Option or the grant or vesting of any other Award
shall not constitute "earnings" with respect to which any other employee
benefits of such employee are determined, including without limitation benefits
under any pension, profit sharing, life insurance or salary continuation plan.

                                     SECTION 15 
              PLAN AMENDMENT, MODIFICATION AND TERMINATION BY THE BOARD

15.1     BOARD'S EXCLUSIVE AUTHORITY TO TERMINATE PLAN.  The Board shall have
complete and exclusive authority to terminate and from time-to-time amend or
modify the Plan in any and all respects unless and only to the extent that
stockholder approval of such amendments or modifications is required under
applicable law or, if the Company, on the advice of its counsel, determines that
stockholder approval is 


                                       H

<PAGE>

otherwise necessary or desirable.  No amendment, modification or termination 
of the Plan shall in any manner adversely affect any Awards theretofore 
granted under the Plan, without the consent of the Participant holding such 
Awards.

15.2     OPTIONS IN EXCESS OF THE NUMBER OF AVAILABLE SHARES.  Options in 
excess of the number of Shares then available for issuance may be granted 
under this Plan, PROVIDED, HOWEVER, that any excess Shares actually issued 
under this Plan shall be held in escrow until the action that is  necessary 
to approve a sufficient increase in the number of Shares available for 
issuance under the Plan is taken. If such further action is not obtained 
within 12 months after the date the first such excess grants are made, then: 
(i) any unexercised Options granted on the basis of such excess Shares shall 
terminate and cease to be outstanding and (ii) the Company shall promptly 
refund to the Option Holders the Option Price paid for any excess Options 
that were exercised or issued under the Plan and held in escrow, together 
with interest on the Option Price that was held in escrow, and any such 
Options and Shares shall thereupon be automatically canceled and cease to be 
outstanding.  

                                     SECTION 16 
                                     WITHHOLDING

16.1     WITHHOLDING REQUIREMENT.  The Company's obligations to deliver 
Shares upon the exercise of an Option, or upon the vesting of any other 
Award, shall be subject to the Participant's satisfaction of all applicable 
federal, state and local income and other tax withholding requirements.

16.2     WITHHOLDING WITH STOCK.  The Board may, in its discretion, provide 
any or all holders of Non-Statutory Options with the right to use Shares in 
satisfaction of all or part of the taxes incurred by such holders in 
connection with the exercise of such Options.  Such right may be provided to 
any such holder in either or both of the following formats:

         (a)  The election to have the Company withhold, from the Shares 
              otherwise issuable upon the exercise of such Non-Statutory 
              Option, a portion of those Shares with an aggregate Fair Market
              Value less than or equal to the amount of taxes due as designated
              by such holder; or

         (b)  The election to deliver to the Company, at the time the 
              Non-Statutory Option is exercised, one or more Shares previously 
              acquired by such holder with an aggregate Fair Market Value less 
              than or equal to the amount of taxes due as designated by such 
              holder.

                                     SECTION 17 
                                BROKERAGE ARRANGEMENTS

The Plan Administrator may, in its discretion, enter into arrangements with one
or more banks, brokers or other financial institutions to facilitate the
disposition of Shares acquired upon exercise of Options, including, without
limitation, arrangements for the simultaneous exercise of Options and sale of
the Shares acquired upon such exercise.

                                     SECTION 18 
                              NONEXCLUSIVITY OF THE PLAN

Neither the adoption of the Plan by the Board nor the submission of the Plan to
stockholders of the Company for approval shall be construed as creating any
limitations on the power or authority of the Board to adopt such other or
additional incentive or other compensation arrangements of whatever nature as
the Board may deem necessary or desirable or preclude or limit the continuation
of any other plan, practice or arrangement for the payment of compensation or
fringe benefits to employees generally, or to any class or group of employees,
which the Company or any affiliated Corporation now has lawfully put into
effect, including, without limitation, any retirement, pension, savings and
stock purchase plan, insurance, death and disability benefits and executive
short-term incentive plans.


                                     SECTION 19 
                                 REQUIREMENTS OF LAW

19.1     REQUIREMENTS OF LAW.  The issuance of Shares and the payment of cash
pursuant to the Plan shall be subject to all applicable laws, rules and
regulations.

19.2     FEDERAL SECURITIES LAW REQUIREMENTS.  If a Participant is an officer or
director of the Company within the meaning of Section 16 of the 1934 Act, Awards
granted hereunder shall be subject to all conditions required under Rule 16b-3
of the 1934 Act, or any successor rule promulgated under the 1934 Act, to
qualify the Award for any exception from the provisions of Section 16(b) of the
1934 Act available under that Rule.  Such conditions are hereby incorporated
herein by reference and shall be set forth in the agreement with the Participant
which describes the Award.

19.3     CONFLICTS.  If the terms of a particular stock option agreement that
evidences an Award conflict with the terms of the Plan, the terms of the Plan
will control and such Participant will be subject to the terms and conditions of
the Plan.

19.4     GOVERNING LAW.  The Plan and all agreements hereunder shall be 
construed in accordance with and governed by the laws of the State of 
Delaware.

                                       I

<PAGE>

                                     SECTION 20 
                                 DURATION OF THE PLAN

The Plan shall terminate at such time as may be determined by the Board, and no
Award shall be granted after such termination.  If not sooner terminated under
the preceding sentence, the Plan shall fully cease and expire at midnight on
June 10, 2007.  Awards outstanding at the time of the Plan termination may
continue to be exercised or earned in accordance with their terms.

Dated:  June __, 1997


                                       ULTIMATE ELECTRONICS, INC.



                                       By
                                          ------------------------------------
                                          William J. Pearse
                                          Chief Executive Officer









                                       J

<PAGE>

PROXY
 
                              ULTIMATE ELECTRONICS, INC. 
                                 321A W. 84TH AVENUE 
                               THORNTON, COLORADO 80221 
 
                       THIS PROXY IS SOLICITED ON BEHALF OF THE 
                   BOARD OF DIRECTORS OF ULTIMATE ELECTRONICS, INC. 
 
The undersigned holder of shares of common stock of Ultimate Electronics, 
Inc. (the "Company") hereby appoints William J. Pearse, David J. Workman and 
Alan E. Kessock, or any of them, each with full power of substitution, to 
vote all shares of said stock that the undersigned could vote if personally 
present at the 1997 Annual Meeting of Stockholders of the Company (the 
"Meeting") to be held on Tuesday, June 10, 1997 at 8:30 a.m., Mountain 
Daylight Time, at the Company's office, 321 W. 84th Avenue, Thornton, 
Colorado 80221, and at any adjournment or postponement thereof. 

I.   ELECTION OF DIRECTOR:
     FOR the nominee listed below              WITHHOLD AUTHORITY to vote 
     (except as marked to the contrary) / /    for the nominee listed below / /

     (Instruction:  To withhold authority to vote for the individual nominee 
     strike a line through the nominee's name listed below). 

          CLASS III (to serve until the 2000 Annual Meeting)  William J. Pearse

II.  PROPOSAL TO ADOPT THE EQUITY INCENTIVE PLAN which plan will replace the
     Company's Employee Stock Option plan and Nonemployee's Director's Stock 
     Option Plan, and to provide for authorization for issuance under the 
     Equity Incentive Plan of up to 750,000 shares of the Company's common
     stock. 
                     /  / FOR      /  / AGAINST      /  /  ABSTAIN 

III. PROPOSAL TO RATIFY THE APPOINTMENT OF ERNST & YOUNG LLP as the independent
     auditors of the Company for the fiscal year ending January 31, 1998. 

                     /  / FOR      /  / AGAINST      /  /  ABSTAIN 

                                              (CONTINUED ON THE OTHER SIDE) 

<PAGE>

                              (CONTINUED FROM OTHER SIDE) 
IV.  In their discretion, the Proxies are authorized to vote  upon such business
     as may properly come before the Meeting. 
 
     Whether or not you plan to attend the Meeting, you are urged to execute 
     and return this Proxy, which may be revoked at any time prior to its use.
     This Proxy, when properly executed, will be voted in the manner directed
     herein by the undersigned stockholder.  IF NO DIRECTION IS GIVEN, THIS 
     PROXY WILL BE VOTED FOR EACH NOMINEE AND PROPOSAL LISTED. 

                                   This proxy should be dated and signed by the
                                   stockholder or his attorney authorized in 
                                   writing or in any other manner permitted by
                                   law.  If shares are held by two or more 
                                   persons, any one may sign.  If signing as
                                   executor, administrator, trustee or guardian
                                   or as a corporate officer, please give full 
                                   title.  If a corporation, please sign in 
                                   full corporate name by the president or other
                                   authorized officer.  If a partnership, please
                                   sign in partnership name by an authorized 
                                   person. 
                                   Dated: ______________ ___, 1997 

                                   ------------------------------------------
                                            Signature of Stockholder 

                                   ------------------------------------------
                                   Signature of Stockholder (if held jointly)

PLEASE SIGN EXACTLY AS NAME APPEARS HEREON. DATE AND RETURN THIS PROXY IN THE 
REPLY ENVELOPE PROVIDED.  IF YOU RECEIVE MORE THAN ONE PROXY CARD, PLEASE 
SIGN AND RETURN ALL CARDS RECEIVED. 




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