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EXHIBIT 99.2
[LETTERHEAD OF WORLDWIDE HEADQUARTERS]
[LOGO]Opinion Research Corporation(SM)
FOR IMMEDIATE RELEASE
CONTACT: Douglas L. Cox
Executive Vice President and CFO
Opinion Research Corporation
(908) 281-3474
www.opinionresearch.com
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OPINION RESEARCH CORPORATION ACQUIRES
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C/J RESEARCH
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Recent $10 Million Stock Sale Keeps Company Well-Prepared for Major Growth
Initiatives
Princeton, New Jersey, September 5, 2000 - Opinion Research Corporation (AMEX:
OPI) today announced that it had acquired the assets of C/J Research Corporation
("CJ"), a market research company based in Arlington Heights, Illinois. The
total cost of the acquisition was $9.5 million.
On Friday, September 1, 2000, the Company announced that an investment fund had
purchased $10 million of its common shares at $8.50 per share. The proceeds of
this investment are intended to be utilized partially for the CJ acquisition and
partially for future growth initiatives.
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John F. Short, Chairman and Chief Executive Officer of Opinion Research
Corporation, commenting on the recent transactions, said, "The past few days
have witnessed major progress in the Company's plan to accelerate growth.
Today's CJ Research acquisition will add revenues and be accretive to earnings
per share. Our previous announcement of a $10 million strategic investment by
LLR Equity Partners at $8.50 per common share is a favorable reflection on the
Company's true intrinsic value and a substantial enhancement to our equity.
These transactions provide the additional financial strength and operational
expansion needed to maintain our rapid pace of growth."
Mr. Short continued with specific details on the CJ acquisition: "CJ has an
outstanding reputation as one of the industry's leading consumer research
organizations. With access to ORC's global network, CJ will now be able to
offer its blue chip, multinational clients a comprehensive, worldwide dimension
to effectively complement its strong, domestic capability. We expect that added
demand for global research from the CJ clientele will improve the leverage of
our international locations as we drive additional business through our
established infrastructure."
Terence W. Cotter, Chief Executive Officer of C/J Research, added, "We are
extremely pleased to be joining Opinion Research Corporation, a true pioneer and
one of the outstanding organizations in our industry. As businesses have
increasingly globalized, it has become axiomatic that service organizations need
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to develop capabilities that support their client's aspirations. With immediate
access to Opinion Research Corporation's global office network, we can instantly
offer our multinational clients worldwide service."
CJ Research, with annual revenues of approximately $10 million, has clients such
as The Chicago Tribune, Quaker Oats Company, Sprint Corporation, The Walt Disney
Company and Wendy's International.
Douglas L. Cox, Executive Vice President and Chief Financial Officer of Opinion
Research Corporation, concluded with these remarks regarding the recent
investment: "The favorable implications of the strategic investment surpass the
increase in our equity base. It clearly signals that the Company is
significantly undervalued in the market and that the Company can generate an
attractive return on equity. In addition to increasing our financial resources,
the Company's stronger equity base also means more borrowing capacity to execute
our aggressive growth strategy of business expansion and acquisition. Finally,
we expect our relationship with LLR and their participation on our Board of
Directors to result in new growth opportunities."
Opinion Research Corporation, founded in 1938, is a global marketing research
and model-based teleservices company. With offices in the United States,
Europe, Asia, Latin America and Africa, the Company provides integrated
marketing services to both businesses and governments in over 100 countries.
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This release contains, within the meaning of the safe harbor provision of the
Private Securities Litigation Reform Act of 1995, forward-looking statements
that are based on management's beliefs and assumptions, current expectations,
estimates and projections. Many of the factors that will determine the
Company's financial results are beyond the ability of the Company to control or
predict. These statements are subject to risks and uncertainties and therefore
actual results may materially differ. The Company disclaims any obligation to
update any forward-looking statements whether as a result of new information,
future events, or otherwise. Important factors and risks that may affect future
results are described in the Company's filings with the Securities and Exchange
Commission, copies of which are available upon request from the Company.
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