NATURAL HEALTH TRENDS CORP
10QSB, 1996-05-15
EDUCATIONAL SERVICES
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<PAGE>

                           FORM 10-QSB
                SECURITIES AND EXCHANGE COMMISSION
                     WASHINGTON, D.C.  20549

[X]  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
     SECURITIES EXCHANGE ACT OF 1934

               For the Quarter Ended March 31, 1996

[ ]      TRANSITION REPORT PURSUANT TO 13 OR 15(d) OF THE SECURITIES
         EXCHANGE ACT OF 1934

          For the transition period from ____________ to ____________

                 Commission file number   0-25238

                  NATURAL HEALTH TRENDS CORP.

(Exact name of Small Business Issuer as specified in its charter)


                 Florida                                  59-2705336
      (State or other jurisdiction of       (I.R.S. Employer Identification No.)
       incorporation or organization)

                         2001 West Sample Road, Suite 318
                            Pompano Beach, FL  33064

                     (Address of Principal Executive Offices)

                                 (305) 969-9771

                            (Issuer's telephone number)


     Check whether the issuer:   (1) filed all reports required to be
filed by Section 13 or 15(d) of the Securities Exchange Act of 1934
during the past 12 months (or for such shorter period that the
registrant was required to file such reports),  and (2) has been subject
to such filing requirements for the past 90 days.

                        Yes  X                      No ____

     The number of shares outstanding of the issuer's Common Stock,
$.001 par value, as of March 31, 1996 was 11,085,108 shares.


<PAGE>




                   NATURAL HEALTH TRENDS CORP.


                              INDEX




                                                              Page
                                                             Number


PART I - FINANCIAL INFORMATION

ITEM 1.   FINANCIAL STATEMENTS

Consolidated Balance Sheet as of March 31, 1996 (unaudited)      1

Consolidated Statements of Operations (unaudited) for the
Three months ended March 31, 1996 and 1995                       2

Consolidated Statements of Cash Flows (unaudited) for the
Three months ended March 31, 1996 and 1995                       3

Notes to the financial statements                               4-5

ITEM 2.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF
         FINANCIAL CONDITION AND RESULTS OF
         OPERATIONS                                             6-7

PART II - OTHER INFORMATION                                     8-9

ITEM 5.  OTHER INFORMATION

ITEM 6.  EXHIBITS AND REPORTS ON FORM 8-K

SIGNATURE                                                        10


<PAGE>

                        NATURAL HEALTH TRENDS CORP.

                        CONSOLIDATED BALANCE SHEET

                              MARCH 31, 1996

                                (UNAUDITED)

                              ASSETS

CURRENT ASSETS:
  Cash                                              $    374,538
  Marketable securities                                  250,000
  Accounts receivable                                    849,492
  Inventories                                            124,030
  Due from officers                                      134,608
  Due from affiliate                                      22,524
  Prepaid expenses and other current assets              210,533
                                                    ------------
    TOTAL CURRENT ASSETS                               1,965,725

PROPERTY, PLANT AND EQUIPMENT                          3,020,997
GOODWILL                                               1,536,236
DEPOSITS AND OTHER ASSETS                                 91,249
                                                    ------------
                                                    $  6,614,207
                                                    ============

               LIABILITIES AND STOCKHOLDERS' EQUITY

CURRENT LIABILITIES:
  Accounts payable                                  $    247,899
  Accrued expenses                                        70,479
  Revolving credit line                                  170,000
  Current portion of long term debt                       44,005
  Deferred revenue                                       529,069
  Other current liabilities                               61,075
                                                    ------------
    TOTAL CURRENT LIABILITIES                          1,122,527
                                                    ------------
LONG-TERM DEBT                                         1,936,987

DUE TO BANK                                               11,303

COMMON STOCK SUBJECT TO PUT                              380,000

STOCKHOLDERS' EQUITY:
  Preferred stock, $.001 par value, 1,500,000
    shares authorized; no shares issued and
    outstanding                                             -
  Common stock, $.001 par value; 20,000,000
    shares authorized; 11,085,108 shares issued
    and outstanding at March 31, 1996                     11,085
  Additional paid-in capital                           5,347,034
  Retained earnings (accumulated deficit)             (1,814,729)
  Common stock subject to put                           (380,000)
                                                    ------------
    TOTAL STOCKHOLDERS' EQUITY                         3,163,390
                                                    ------------
                                                    $  6,614,207
                                                    ============


                See notes to consolidated financial statements.

                                        1

<PAGE>

                        NATURAL HEALTH TRENDS CORP.

                   CONSOLIDATED STATEMENTS OF OPERATIONS

                                (UNAUDITED)

                                             Three months ended
                                                  March 31,
                                             -------------------
                                               1996       1995
                                             --------  ---------


REVENUES                                   $1,537,632 $  776,879

COST OF SALES                                 910,556    370,129
                                           ----------  ---------
GROSS PROFIT                                  627,076    406,750

SELLING, GENERAL AND
  ADMINISTRATIVE EXPENSES                     719,945    333,603
                                           ----------  ---------
OPERATING INCOME (LOSS)                       (92,869)    73,147

OTHER INCOME (EXPENSE):
  Interest (net)                              (47,955)   (49,414)
                                           ----------  ---------
    TOTAL OTHER INCOME (EXPENSE)              (47,955)   (49,414)
                                           ----------  ---------
INCOME (LOSS) BEFORE INCOME TAXES            (140,824)    23,733

PROVISION FOR INCOME TAXES                       -         5,000
                                           ----------  ---------
NET INCOME (LOSS)                          $ (140,824)$   18,733
                                           ==========  =========
EARNINGS (LOSS) PER COMMON SHARE           $    (0.01)$     0.00
                                           ==========  =========
WEIGHTED AVERAGE COMMON SHARES USED        10,965,775  7,952,802
                                           ==========  =========





See notes to consolidated financial statements.

                                        2

<PAGE>


                        NATURAL HEALTH TRENDS CORP.

                   CONSOLIDATED STATEMENTS OF CASH FLOWS

                                (UNAUDITED)

                                                  Three months ended
                                                       March 31,
                                                  -------------------
                                                      1996     1995
                                                  ---------- --------
CASH FLOWS FROM OPERATING ACTIVITIES:
  Net loss                                      $ (140,824) $   18,733
                                                ----------  ----------
  Adjustments to reconcile net loss to net
    cash provided by (used in) operating
    activities:
    Depreciation and amortization                   53,346      37,140

  Changes in assets and liabilities:
    (Increase) decrease in accounts receivable    (143,518)    (61,446)
    (Increase) decrease in inventories                 857        -
    (Increase) decrease in prepaid expenses          9,429     (11,415)
    (Increase) decrease in deferred registration
      costs                                           -        (80,779)
    (Increase) decrease in deposits and other
      assets                                        (8,114)   (129,757)
    Increase (decrease) in accounts payable         28,674     (16,729)
    Increase (decrease) in accrued expenses          9,501       8,004
    Increase (decrease) in deferred revenue         43,825     (18,236)
    Increase (decrease) in deferred taxes             -          5,000
    Increase (decrease) in other current
      liabilities                                     -           -
                                                ----------  ----------
      TOTAL ADJUSTMENTS                             (6,000)   (268,218)
                                                ----------  ----------
NET CASH PROVIDED BY (USED IN) OPERATING
  ACTIVITIES                                      (146,824)   (249,485)
                                                ----------  ----------
CASH FLOWS FROM INVESTING ACTIVITIES:
  Capital expenditures                            (266,808)     (6,641)
  Acquisition expenses                             (20,000)       -
  Purchase of marketable securities               (250,000)       -
                                                ----------  ----------
NET CASH USED IN INVESTING ACTIVITIES             (536,808)     (6,641)
                                                ----------  ----------
CASH FLOWS FROM FINANCING ACTIVITIES:
  Increase in due from officer                        -         (6,800)
  Increase (desrease) in due to bank               (16,000)    (31,269)
  Proceeds from notes payable and long-term debt   170,000     350,000
  Payments of notes payable and long-term debt     (10,448)    (32,000)
                                                ----------  ----------
NET CASH PROVIDED BY FINANCING ACTIVITIES          143,552     279,931
                                                ----------  ----------
NET INCREASE (DECREASE) IN CASH                   (540,080)     23,805

CASH, BEGINNING OF PERIOD                          914,618       1,763
                                                ----------  ----------
CASH, END OF PERIOD                             $  374,538  $   25,568
                                                ==========  ==========


                See notes to consolidated financial statements.

                                        3

<PAGE>
                    NATURAL HEALTH TRENDS CORP.

            NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

                THREE MONTHS ENDED MARCH 31, 1996

                           (UNAUDITED)



1.   BASIS OF PRESENTATION

          The accompanying financial statements are unaudited, but
     reflect all adjustments which, in the opinion of management, are
     necessary for a fair presentation of financial position and the
     results of operations for the interim periods presented.  All such
     adjustments are of a normal and recurring nature.  The results of
     operations for any interim period are not necessarily indicative of
     the results attainable for a full fiscal year.

2.   EARNINGS (LOSS) PER SHARE

          Per share information is computed based on the weighted
     average number of shares outstanding during the period.

3.   REVOLVING CREDIT LINE

          The Company entered into a revolving credit line with Merrill
     Lynch as of October 4, 1995 in the amount of $300,000.  This
     revolving credit line was activated by the Company on February 29,
     1996.  The revolving credit line expires on October 31, 1996, at
     which time the Company is required to pay back any and all amounts
     borrowed under the revolving credit line.  Interest accrues at the
     rate of prime plus 1%.  As of March 31, 1996, the Company borrowed
     $170,000 under this revolving credit line.  A $250,000 investment
     that the Company has with Merrill Lynch is restricted as security
     for any loans under this revolving credit line.

4.   ACQUISITION

          On January 22, 1996, the Company acquired all of the assets of
     Sam Lilly, Inc. in exchange for 380,000 shares of the Company's
     common stock.  The acquisition was accounted for as a purchase. The
     net assets acquired totaled approximately $9,000.  As a result of
     this acquisition, the Company recorded goodwill of $1,380,000.

                                        4

<PAGE>
          The following table presents certain unaudited pro forma
     financial information as if the acquisition occurred as of January
     1, 1995:




                                                Three months ended March 31,
                                                ----------------------------
                                                      1996         1995
                                                --------------  ------------
Revenues                                           $1,667,235    $1,070,934
                                                   ==========    ==========
Net Loss                                           $ (146,574)   $   (1,483)
                                                   ==========    ==========
Net Loss Per Share                                 $    (0.01)   $      -
                                                   ==========    ==========

5.   LETTER OF INTENT

          In May 1996, the Company entered into a letter of intent to
     acquire an alternative health care clinic.  The proposed purchase
     price is $550,000, payable in common stock of the Company.

                                        5

<PAGE>

ITEM 2:  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
                    AND RESULTS OF OPERATIONS


The following discussion should be read in conjunction with the
consolidated financial statements and notes contained in Item 1 hereof.

           THREE MONTHS ENDED MARCH 31, 1996 AND 1995

Revenues:

Total revenues were $1,537,632 for the three months ended March 31, 1996
compared to $776,879 for the three months ended March 31, 1995.  This
represents an increase of $760,753 or 98%.

The increase is primarily attributable to $432,000 in fee revenue
provided by an alternative health care clinic acquired by the Company in
January 1996, $77,000 in rental income which did not commence until the
building was acquired in May 1995 and $165,000 from the Company's Oviedo
school which was acquired in November 1995.  Additionally, tuition
revenues from the previously existing Broward and Dade schools increased
by $60,000, due primarily to increased enrollment.

Cost of Sales:

Cost of sales for the three months ended March 31, 1996 were $910,556
compared to $370,129 for the comparable period of the prior year.  Gross
profit as a percentage of revenues was 41% for the three months ended
March 31, 1996, compared to 52% for the three months ended March 31,
1995. Management believes that the decrease in gross profit as a
percentage of revenues in 1996 was attributable to there being a
different mix of services offered by the Company, specifically the
medical clinic, with its attendant higher costs for medical salaries and
medical products, and to the inclusion of costs attributable to the
Corporate Massage service, which is still in a start-up stage and has
provided minimal revenues to date.

Selling, General and Administrative Expenses:

Selling, general and administrative expenses were $719,945 for the three
months ended March 31, 1996. This represents an increase of $386,342
from the three months ended March 31, 1995.  The increase is primarily
attributable to the higher level of operations.  These costs as a
percentage of revenues were 47% in the 1996 period as compared to 43% in
the 1995 period. The increase as a percentage of revenue is attributable
to general and administrative expenses connected with the corporate
massage business, which provided minimal revenues, increased salaries
and increased levels of advertising.


                                        6

<PAGE>


Interest Expense:

These costs for the three months ended March 31, 1996 were $47,955
compared to $49,414 for the three months ended March 31, 1995.

Net Loss:

For the three months ended March 31, 1996, the net loss was $140,824
compared to a net income of $18,733 for the three months ended March 31,
1995.  This increase in net loss is attributable to the impact of the
individual elements discussed above.


                Liquidity and Capital Resources

At March 31, 1996 the ratio of current assets to current liabilities was
1.75 to 1.0.  Working capital was approximately $843,000.

Cash used in operations in the period ended March 31, 1996 was
approximately $147,000, attributable primarily to the net loss of
$141,000.

Capital expenditures, primarily related to construction for preparation
for use of the Pompano Building, used approximately $268,000 of cash. An
additional $250,000 was put in a Merrill Lynch investment account, which
secures a revolving credit agreement.  A total of $170,000 was borrowed
under this revolving credit agreement during the period.

The Company anticipates that during the second or third quarter the
Company will call for redemption 2,000,000 redeemable Class A common
stock purchase warrants and 2,000,000 redeemable Class B common stock
purchase warrants.  In the event that all of such warrants are
exercised, the Company believes that it would realize net proceeds of
approximately $16,000,000. However, there can be no assurance that the
warrants will be redeemed or exercised.

The Company anticipates that its net cash flow together with available
lines of credit will be sufficient to finance the Company's operations
during the next twelve months.

                                        7

<PAGE>

                        PART II.  OTHER INFORMATION


Item 5.  Other Information

     None


Item 6.  Exhibits and Reports on Form 8-K

     (a)  Exhibits

          Please see Exhibit Index on page 8.

     (b)  Reports on Form 8-K

          On February 6, 1996, the Company filed a report on Form 8-K to
report that the Company and Health Wellness Nationwide, Inc., the
Company's wholly owned subsidiary, entered into an agreement and plan or
reorganization to acquire substantially all of the assets of Sam Lilly,
Inc.

          On April 4, 1996, the Company filed Form 8-K/A which included
the audited financial statements of Sam Lilly, Inc. for the years ended
October 31, 1995 and 1994.



Exhibit Index


Number          Description of Exhibit


1.1             Form of Underwriting Agreement between the Company and
                the Maidstone Financial, Inc. (the "Underwriter").*


3.1             Amended and Restated Certificate of Incorporation of the
                Company.*


3.2             Amended and Restated By-Laws of the Company.*


4.1             Specimen Certificate of the Company's Common Stock.*


4.2             Form of Class A Warrant.*


4.3             Form of Class B Warrant.*


4.4             Form of Warrant Agreement between the Company and
                Continental Stock Transfer & Trust  Company.*


4.5             Form of Underwriter's Warrants.*


4.6             1994 Stock Option Plan.*


<PAGE>

Number          Description of Exhibit

10.1            Form of Employment Agreement between the Company and
                Neal R. Heller.*


10.2            Form of Employment Agreement between the Company and
                Elizabeth S. Heller.*


10.3            Lease, dated April 29, 1993, between Florida Institute
                of Massage Therapy, Inc., as tenant, and MICC Venture,
                as landlord, as amended.*


10.4            Lease, dated April 10, 1991, between Florida Institute
                of Massage Therapy, Inc., as tenant, and Superior
                Investment & Development Corporation, as agent, for
                SIDCOR 50/50 Associates.*


10.5            Department of Education, Office of Postsecondary
                Education, Office of Student Financial Assistance
                Program Participation Agreement, dated March 28, 1994,
                between the Company and the USDOE.*


10.6            Purchase and Sale Agreement between Merrick Venture
                Capital, Inc., as seller, and the Company, as buyer.*


10.7            First Mortgage Loan Documents between the Company and
                TransFlorida Bank in connection with the purchase of the
                Pompano Property.


10.8            Equity Credit Plan and Note, dated March   , 1994, among
                the Company, F.I.M.T.E., Neal R. Heller, Elizabeth S.
                Heller and American Bank of Hollywood.*


10.9            Form of Financial Consulting Agreement between the
                Company and the Underwriter.*


10.10           Second Mortgage Loan Documents between the Company and
                Merrick Venture Capital, Inc.*


10.11           Agreement dated June 7, 1995 between Natural Health
                Trends Corp. and Justin Real Estate Corp..*


10.12           Property Management Agreement dated June 7, 1995 between
                Natural Health Trends Corp. and Justin Real Estate Corp.*


21.1            List of Subsidiaries.*


- - ---------------
*  Previously filed with Registration Statement No. 33-91184.

<PAGE>

                            SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrant caused this report to be signed on its behalf by the
undersigned, thereunto duly authorized.

Dated:  May 14, 1996

                             NATURAL HEALTH TRENDS CORP.



                             By: \s\ Neal R. Heller
                                 Neal R. Heller, Chairman of the Board,
                                 President, Chief Financial and Accounting
                                 Officer and Chief Executive Officer




<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM FORM
10-QSB FOR THE QUARTER ENDED MARCH 31, 1996 AND IS QUALIFIED IN ITS ENTIRETY BY
REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-START>                             JAN-01-1996
<PERIOD-END>                               MAR-31-1996
<CASH>                                         374,538
<SECURITIES>                                   250,000
<RECEIVABLES>                                  849,492
<ALLOWANCES>                                         0
<INVENTORY>                                    124,030
<CURRENT-ASSETS>                             1,965,725
<PP&E>                                       3,224,600
<DEPRECIATION>                                 203,603
<TOTAL-ASSETS>                               6,614,207
<CURRENT-LIABILITIES>                        1,122,527
<BONDS>                                              0
                          380,000
                                          0
<COMMON>                                        11,085
<OTHER-SE>                                   3,152,305
<TOTAL-LIABILITY-AND-EQUITY>                 6,614,207
<SALES>                                              0
<TOTAL-REVENUES>                             1,537,632
<CGS>                                                0
<TOTAL-COSTS>                                  910,556
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                              47,955
<INCOME-PRETAX>                              (140,824)
<INCOME-TAX>                                         0
<INCOME-CONTINUING>                          (140,824)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                 (140,824)
<EPS-PRIMARY>                                    (.01)
<EPS-DILUTED>                                        0
        

</TABLE>


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