NATURAL HEALTH TRENDS CORP
10QSB, 1997-11-19
EDUCATIONAL SERVICES
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                                   FORM 10-QSB
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

[X]      QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
         SECURITIES EXCHANGE ACT OF 1934

                    For the Quarter Ended September 30, 1997

[  ]     TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
         SECURITIES EXCHANGE ACT OF 1934

                  For the transition period from ____________ to ____________

                         Commission file number 0-25238

                           NATURAL HEALTH TRENDS CORP.
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------

        (Exact name of Small Business Issuer as specified in its charter)


          Florida                                      59-2705336
(State or other jurisdiction of            (I.R.S. Employer Identification No.)
 incorporation or organization)

                        2001 West Sample Road, Suite 318
                             Pompano Beach, FL 33064
- --------------------------------------------------------------------------------

                    (Address of Principal Executive Offices)

                                 (954) 969-9771
- --------------------------------------------------------------------------------

                           (Issuer's telephone number)


         Check whether the issuer: (1) filed all reports required to be filed by
Section 13 or 15(d) of the  Securities  Exchange  Act of 1934 during the past 12
months (or for such shorter period that the registrant was required to file such
reports),  and (2) has been subject to such filing  requirements for the past 90
days.

                  Yes    X                                             No

         The number of shares  outstanding of the issuer's  Common Stock,  $.001
par value, as of September 30, 1997 was 20,290,101 shares.


<PAGE>

<TABLE>
<CAPTION>




                                          NATURAL HEALTH TRENDS CORP.


                                                     INDEX



                                                                                                            Page
                                                                                                           Number
PART I - FINANCIAL INFORMATION
<S>                                                                                                          <C>  
       Item 1.           Financial Statements
                         Consolidated Balance Sheet as of September 30, 1997                                  1
                         (unaudited)
                         Consolidated Statements of Operations (unaudited) for the
                         Three and Nine months ended September 30, 1997 and                                   2
                         1996
                         Consolidated Statements of Cash Flows (unaudited) for the
                         Nine months ended September 30, 1997 and 1996                                        3

                         Notes to the financial statements                                                    4-8
        Item 2.          Management's discussion and analysis of financial
                         condition and results of operations                                                  9-13

PART II - OTHER INFORMATION                                                                                   14-15
       Item 1            Legal Proceedings
       Item 2            Changes in Securities
       Item 3            Defaults Upon Senior Securities
       Item 4            Submission of Matters to a Vote of Security Holders
       Item 5            Other Information




       ITEM 5.III        OTHER INFORMATIONOTHE
       Item 6.           Exhibits and Reports on Form 8-K

Signature                                                                                                     16


</TABLE>


<PAGE>
<TABLE>
<CAPTION>


                                            NATURAL HEALTH TRENDS CORP.

                                            CONSOLIDATED BALANCE SHEET

                                                September 30, 1997

                                                    (UNAUDITED)





                                                      ASSETS
<S>                                                                                          <C>  
CURRENT ASSETS:
     Cash                                                                                     $             115,439
     Restricted cash                                                                                        250,000
     Accounts receivable                                                                                  2,282,106
     Inventories                                                                                            931,475
     Due from officers                                                                                      141,399
     Due from affiliate                                                                                      23,723
     Prepaid expenses and other current assets                                                              373,165
                                                                                                --------------------
         TOTAL CURRENT ASSETS                                                                             4,117,307

PROPERTY, PLANT AND EQUIPMENT                                                                             3,157,157
GOODWILL AND OTHER ASSETS                                                                                 7,004,660
                                                                                                --------------------

                                                                                              $          14,279,124
                                                                                                ====================


                                       LIABILITIES AND STOCKHOLDERS' EQUITY

CURRENT LIABILITIES:
     Accounts payable                                                                         $           2,274,166
     Accrued expenses                                                                                     1,022,583
     Revolving credit line                                                                                  132,042
     Accrued expenses of discontinued operations                                                            338,446
     Current portion of long term debt                                                                      837,196
     Deferred revenue                                                                                     1,360,540
     Current portion of accrued consulting contract                                                         246,607
     Other current liabilities                                                                              402,367
                                                                                                --------------------
         TOTAL CURRENT LIABILITIES                                                                        6,613,947
                                                                                                --------------------

LONG-TERM DEBT                                                                                            2,196,934
DEBENTURES PAYABLE                                                                                          609,665
ACCRUED CONSULTING CONTRACT                                                                                 113,524
ACCRUED EXPENSES OF DISCONTINUED OPERATIONS                                                                 274,660

COMMON STOCK SUBJECT TO PUT                                                                                 380,000

STOCKHOLDERS' EQUITY:
     Preferred stock, $.001 par value, 1,500,000 shares authorized;
         2,200 shares issued and outstanding                                                              1,900,702
     Common stock, $.001 par value; 40,000,000 shares authorized;
         20,290,101 shares issued and outstanding at September 30, 1997                                      20,290
     Additional paid-in capital                                                                          10,309,687
     Retained earnings (accumulated deficit)                                                             (7,725,909)
     Common stock subject to put                                                                           (380,000)
     Prepaid stock compensation                                                                             (34,375)
                                                                                                --------------------
         TOTAL STOCKHOLDERS' EQUITY                                                                       4,090,395
                                                                                                --------------------

                                                                                              $          14,279,124
                                                                                                ====================



                                  See notes to consolidated financial statements.

                                                         1

</TABLE>

<PAGE>
<TABLE>
<CAPTION>

                                     NATURAL HEALTH TRENDS CORP.

                               CONSOLIDATED STATEMENTS OF OPERATIONS

                                            (UNAUDITED)

                                                  Three months ended                                   Nine months ended
                                                     September 30                                        September 30
                                          -----------------------------------                --------------------------------------
                                               1997               1996                               1997                1996
                                          ----------------   ----------------                ----------------    ------------------

<S>                                      <C>                <C>                                <C>                 <C> 
REVENUES                                 $       1,875,674  $       1,242,704                  $       4,752,995   $      3,582,317

COST OF SALES                                      814,222            636,348                          1,774,124          1,372,968
                                          ----------------   ----------------                   ----------------    ---------------

GROSS PROFIT                                     1,061,452            606,356                          2,978,871          2,209,349

SELLING, GENERAL AND
     ADMINISTRATIVE EXPENSES                     2,582,254            745,306                          4,677,659          2,646,584

NON-CASH IMPUTED COMPENSATION EXPENSE              400,000               -                               400,000               -

LITIGATION SETTLEMENT                                 -                  -                               118,206               -
                                          ----------------   ----------------                   ----------------    ---------------


OPERATING INCOME (LOSS)                         (1,920,802)          (138,950)                        (2,216,994)          (437,235)

OTHER INCOME (EXPENSE):
     Interest (net)                                (80,481)           (55,952)                          (282,209)          (161,578)
                                          ----------------   ----------------                   ----------------    ---------------

INCOME (LOSS) FROM CONTINUING OPERATIONS
     BEFORE INCOME TAX                          (2,001,283)          (194,902)                        (2,499,203)          (598,813)

PROVISION FOR INCOME TAXES                            -                  -                                 -                   -
                                          ----------------   ----------------                   ----------------    ---------------

INCOME (LOSS) FROM CONTINUING 
     OPERATIONS                                 (2,001,283)          (194,902)                        (2,499,203)          (598,813)
                                          ----------------   ----------------                   ----------------    ---------------

DISCONTINUED OPERATIONS:
     Income (Loss) From Discontinued 
       Operations                               (1,484,206)           (14,195)                        (2,018,174)            44,528
     (Loss) on Disposal                           (613,406)              -                              (613,406)                 -
                                          ----------------   ----------------                   ----------------    ---------------
INCOME (LOSS) FROM DISCONTINUED 
     OPERATIONS                                 (2,097,612)           (14,195)                        (2,631,580)            44,528
                                          ----------------   ----------------                   ----------------    ---------------

NET INCOME (LOSS)                        $      (4,098,895) $        (209,097)                 $      (5,130,783)  $       (554,285)
                                          ================   ================                   ================    ===============

INCOME (LOSS) PER COMMON SHARE:
     Continuing Operations               $           (0.11) $           (0.02)                 $           (0.18)  $          (0.05)
     Discontinued Operations                         (0.11)             (0.00)                             (0.18)              0.00
                                          ----------------   ----------------                   ----------------    ---------------
NET INCOME (LOSS) PER COMMON SHARE       $           (0.22) $           (0.02)                 $           (0.36)  $          (0.05)
                                          ================   ================                   ================    ===============

WEIGHTED AVERAGE COMMON SHARES USED             19,059,951         11,189,108                         14,604,629         11,159,665
                                          ================   ================                   ================    ===============

                      See notes to consolidated financial statements.

                                         2




</TABLE>
<PAGE>
<TABLE>
<CAPTION>

                                                 NATURAL HEALTH TRENDS CORP.

                                           CONSOLIDATED STATEMENTS OF CASH FLOWS

                                                        (UNAUDITED)

                                                                                                 Nine months ended
                                                                                                    September 30
                                                                                         -----------------------------------
                                                                                              1997                1996
                                                                                         ----------------    ---------------

CASH FLOWS FROM OPERATING ACTIVITIES:
<S>                                                                                    <C>                 <C>  
     Net loss                                                                          $      (5,130,783)  $       (554,285)
                                                                                         ----------------    ---------------
     Adjustments to reconcile net loss to net
         Cash provided by (used in) operating activities:
         Depreciation and amortization                                                           334,660            180,988
         Non-cash imputed compensation expense                                                   425,000                  -
         Loss on disposal of fixed assets,net                                                     87,191                  -
         Interest settled by issuance of stock                                                    90,650
         Write-off of clinic goodwill                                                          1,325,605                  -

     Changes in assets and liabilities:
         (Increase) decrease in accounts receivable                                             (732,460)          (615,032)
         (Increase) decrease in inventories                                                     (175,712)           (99,541)
         (Increase) decrease in prepaid expenses                                                (213,155)            38,544
         (Increase) decrease in and other assets                                                (213,083)            (3,325)
         Increase (decrease) in accounts payable                                                 861,312            136,706
         Increase (decrease) in accrued expenses                                                 456,379             97,634
         Increase (decrease) in deferred revenue                                                 596,660            201,158
         Increase (decrease) in other current liabilities                                         31,081             68,511
         Increase (decrease) in accrued expenses for disc. operations                            613,105                  -
         Increase (decrease) in accrued consulting contract                                      360,131                  -
                                                                                         ----------------    ---------------
            TOTAL ADJUSTMENTS                                                                  3,847,364              5,643
                                                                                         ----------------    ---------------

NET CASH PROVIDED BY (USED IN) OPERATING ACTIVITIES                                           (1,283,419)          (548,642)
                                                                                         ----------------    ---------------

CASH FLOWS FROM INVESTING ACTIVITIES:
     Capital expenditures                                                                       (184,026)          (433,228)
     Net cash provided by (used for) acquisitions                                                 20,240            (20,000)
     Purchase of marketable securities                                                                 -           (255,714)
     Pre-acquisition loan to Global Health Alternatives, Inc.                                 (1,964,000)                 -
                                                                                         ----------------    ---------------

NET CASH USED IN INVESTING ACTIVITIES                                                         (2,127,786)          (708,942)
                                                                                         ----------------    ---------------

CASH FLOWS FROM FINANCING ACTIVITIES:
     Increase in due from officer                                                                 (4,904)           (22,728)
     Increase in due to bank                                                                           -             16,188
     Decrease in restricted cash                                                                   8,932                  -
     Proceeds from preferred stock                                                             2,200,000                  -
     Proceeds from sale of debentures                                                          1,626,826
     Payment of debentures                                                                      (355,650)                 -
     Loan origination costs preferred stock                                                     (299,299)                 -
     Proceeds from notes payable and long-term debt                                              119,873            780,465
     Payments of notes payable and long-term debt                                               (286,458)          (208,427)
     Payments of dividends                                                                             -           (184,173)
                                                                                         ---------------     ---------------

NET CASH PROVIDED BY FINANCING ACTIVITIES                                                      3,009,320            381,325
                                                                                         ----------------    ---------------

NET INCREASE (DECREASE) IN CASH                                                                 (401,885)          (876,259)

CASH, BEGINNING OF PERIOD                                                                        517,323            994,816
                                                                                         ----------------    ---------------

CASH, END OF PERIOD                                                                    $         115,438   $        118,557
                                                                                         ================    ===============
                                                                                         
                                                                                          
                                      See notes to consolidated financial statements.

                                                             3

</TABLE>

<PAGE>




                           NATURAL HEALTH TRENDS CORP.

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

                      NINE MONTHS ENDED SEPTEMBER 30, 1997

                                   (UNAUDITED)


1.       BASIS OF PRESENTATION

         The accompanying  financial  statements are unaudited,  but reflect all
         adjustments  which,  in the opinion of management,  are necessary for a
         fair  presentation of financial  position and the results of operations
         for the interim periods presented. All such adjustments are of a normal
         and recurring nature.  The results of operations for any interim period
         are not  necessarily  indicative of the results  attainable  for a full
         fiscal year.

2.       EARNINGS (LOSS) PER SHARE

         Per share  information is computed based on the weighted average number
         of shares  outstanding  during the  period.  Per share  amounts for the
         three  and  nine  months  ended  September  30,  1997  are  reduced  by
         approximately $56,000 in cumulative preferred stock dividends.

3.       LITIGATION SETTLEMENT

         Litigation  settlement  resulted from the  settlement of the litigation
         brought about by the landlord in connection with the property leased by
         the  Company  in  Lauderhill,  Florida  (the  former  location  of  the
         Company's Pompano school),  which lease was to expire in July 1997. The
         settlement  resulted in an additional charge of approximately  $118,000
         during the quarter ended March 31, 1997 in excess of amounts previously
         accrued.

4.       ACCRUED CONSULTING CONTRACT

         During the quarter ended March 31, 1997, the Company  renegotiated with
         a former stockholder of Sam Lily, Inc. with whom it was obligated under
         an employment  agreement to cancel the employment agreement and replace
         it with a consulting  agreement.  The consulting agreement requires the
         individual to provide services to the

                                        4

<PAGE>





         Company  for one day per  week  through  December  1998 at the  rate of
         $5,862 per week. The Company has determined  that the future  services,
         if any,  that it will  require  will be of  little  or no value  and is
         accounting  for this  obligation  as a cost of severing the  employment
         contract.  Accordingly,  the present value (applying a discount rate of
         10%) of all future  payments is accrued in full at September  1997. The
         expense  associated  with this  accrual is recorded as part of the loss
         from discontinued operations.

5.       CONVERTIBLE DEBENTURES

         In  April  1997,  the  Company  issued  $1,300,000  of  6%  convertible
         debentures  (the  "Debentures").  Principal on the Debentures is due in
         March 2000.  The principal and accrued  interest on the  Debentures are
         convertible into shares of common stock of the Company . The Debentures
         are convertible into shares of common stock at a conversion price equal
         to the lesser of $1.4375 or 75% of the average closing bid price of the
         Common Stock for the five trading days immediately preceding the notice
         of  conversion.  In June  1997,  the  Company  repaid  $300,000  of the
         Debentures.

         In conjunction with the issuance of the Debentures,  the Company issued
         warrants to purchase an  aggregate of 200,000  shares of Common  Stock.
         The warrants are exercisable until April 3, 2002.  Warrants to purchase
         100,000  shares of Common Stock are  exercisable  at $2.4375 per share,
         and the balance are exercisable at $3.25 per share.

6.       PREFERRED STOCK

         In June 1997, the Company sold 2,200 shares of its convertible Series A
         preferred stock for $1,000 a share realizing net proceeds of 
         $1,900,702. The preferred stock pays dividends at the rate of 8% per 
         annum payable in cash or shares of the Company's common stock valued at
         75% of the closing bid price. The preferred stock has a liquidation 
         preference of $1,000 per share. The preferred stock is convertible
         commencing 60 days after issuance, provided that a  registration 
         statement  covering the resale of the shares of common stock is 
         effective, at the rate of 75% of the average closing bid price of the 
         common stock over the five days preceding the notice of redemption.
         The Company has the right to redeem the preferred stock for 240 days 
         after the date of issuance at the rate of 125% of the stated value. If
         a registration statement  is not deemed effective within 60 days of the
         date of issuance, then the Company is obligated to pay a penalty at the
         rate of 2.5% per month.



                                        5

<PAGE>





7.       ACQUISITION

         On July 23, 1997, the Company closed on the  acquisition of the capital
         stock of Global  Health  Alternatives,  Inc.  ("Global").  The purchase
         price for the  acquisition  of Global was settled  with the issuance of
         5,800,000  shares of the Company's common stock. The Company has agreed
         to issue to  former  Global  shareholders  additional  shares of common
         stock as follows:  i) up to 800,000 shares if Global pre-tax  operating
         earnings  equal or exceed  $1,200,000  for the period from July 1, 1997
         through  June 30,  1998,  and ii) shares  equal in market  value to the
         lesser of $45 million or eight times Global pre-tax operating  earnings
         for the period from July 1, 1999  through  June 30, 2000 minus the fair
         market  value on the date of issuance of the  5,800,000  share  initial
         consideration or the 800,000 contingent shares, if they are earned. The
         following table summarizes the acquisition.


                  Purchase price                                    $ 2,900,000

                  Liabilities assumed                                 4,530,741

                  Fair value of assets acquired                      (1,231,955)
                                                                     -----------
                  Goodwill                                         $  6,198,786
                                                                     ===========



         The  following  schedule  combines the unaudited  pro-forma  results of
         operations the Company and Global,  as if the  acquisition  occurred on
         January  1, 1996 and  includes  such  adjustments  which  are  directly
         attributable  to  the   acquisition,   including  the  amortization  of
         goodwill.  It should not be  considered  indicative of the results that
         would  have been  achieved  had the  acquisition  not  occurred  or the
         results  that would have been  obtained had the  acquisitions  actually
         occurred on January 1, 1996.









                                        6

<PAGE>

<TABLE>
<CAPTION>


                                                                       Nine months ended September 30,

                                                                       1997                      1996
                                                                       ----                      ----
<S>                                                           <C>                       <C> 
         REVENUES                                             $       5,376,145      $         3,867,802
                                                                      ==========              ==========

         Loss from continuing operations                      $      (4,871,730)     $        (1,773,728)
                                                                     ===========              ===========

         Net loss                                             $      (7,503,310)     $        (1,729,200)
                                                                     ===========              ===========

         Loss per share from
          continuing operations                               $           (0.26)     $             (0.11)
                                                                     ===========             ===========

         Net loss per share                                   $           (0.40)     $             (0.10)
                                                                     ===========             ============

         Shares used in computation                                  18,955,121               16,753,155
                                                                     ===========             =============
</TABLE>


8.       ISSUANCE OF OPTIONS

         During the quarter ended  September 30, 1997,  the Company's  president
         and  secretary  were issued an aggregate of 800,000,  10 year  options,
         exercisable  at $.001 per share.  The Company  has  recorded a non-cash
         expense of $400,000  representing  the difference  between the exercise
         price and the fair value of the common stock.

9.       DISCONTINUED OPERATIONS

         During the third  quarter of 1997,  the  Company  reached a decision to
         discontinue  the medical  clinic line of  business.  Revenues  from the
         medical  clinics  amounted  to  $1,516,967  for the nine  months  ended
         September 30, 1997 and $1,881,663  for the nine months ended  September
         30, 1996. Net assets of the medical clinics were approximately $120,000
         consisting   primarily  of  furniture   and   equipment   and  accounts
         receivable.  Liabilities were  approximately  $26,000.  The Company has
         accrued  an  estimated  loss  on  disposal  of  approximately  $613,000
         representing primarily accrued employment contract terminations.



                                        7

<PAGE>





10.      LITIGATION

         On August 4, 1997  Samantha  Haimes  brought an action in the Fifteenth
         Judicial Circuit of Palm Beach County, Florida, against the Company and
         Health   Wellness   Nationwide   Corp.,   the  Company's   wholly-owned
         subsidiary.  The Company has asserted  counterclaims  against  Samantha
         Haimes and Leonard Haimes.  The complaint arises out of the defendant's
         alleged  breach of contract in connection  with the  Company's  medical
         clinic  located in Pompano  Beach,  Florida.  The Company is vigorously
         defending the action. The plaintiff is seeking damages in the amount of
         approximately  $535,000. No accrual for the litigation has been made in
         the financial  statements  as it is the  Company's  belief that it will
         prevail in the litigation.

         On September 10, 1997 Rejuvenation Unlimited,  Inc. and Sam Lilly, Inc.
         brought  an action in the  Fifteenth  Judicial  Circuit  of Palm  Beach
         County,  Florida,  arising  out  of the  Company's  alleged  breach  of
         contract in connection  with the  acquisition of the Company's  medical
         clinic in Pompano Beach,  Florida from the plaintiff.  The plaintiff is
         seeking  damages  in excess  of  $15,000.  The  Company  is  vigorously
         defending  the  action  and  believes  that the loss,  if any,  will be
         immaterial.

11.      BRIDGE NOTES

         Prior to the  acquisition  of  Global  by the  Company,  Global  issued
         $685,000 of unsecured 12.5% bridge notes which matured on September 15,
         1997.  Global is  attempting  to extend the maturity  dates of the
         bridge notes and is also seeking to refinance the bridge notes.

12.      1997 STOCK OPTION PLAN

         In August  1997,  the  Company  adopted a stock  option  plan  covering
         officers,  directors,  employees and consultants. In August the Company
         issued 10 year options,  exercisable at fair market value to certain of
         its officers who were former principals of Global.








                                        8

<PAGE>
           ITEM 2: MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL.
                       CONDITION AND RESULTS OF OPERATIONS

The following  discussion  should be read in conjunction  with the  consolidated
financial statements and notes contained therein in Item 1 hereof.

Forward-Looking Statements

When  used  in Form  10-QSB  and in  future  filings  by the  Company  with  the
Securities and Exchange  Commission,  the words "will likely  result",  and "the
Company expects", "will continue", "is anticipated",  "estimated", "project", or
"outlook"  or similar  expressions  are  intended to  identify  "forward-looking
statements" within the meaning of the Private Securities Litigation Act of 1995.
The  Company  wishes to caution  readers  not to place  undue  reliance  on such
forward-looking  statements,  each of which speak only as of the date made. Such
statements  are  subject to certain  risks and  uncertainties  that could  cause
actual results to differ materially from historical earnings and those presently
anticipated or projected.  The Company has no obligation to publicly release the
result of any revisions which may be made to any  forward-looking  statements to
reflect anticipated or unanticipated events or circumstances occurring after the
date of such statements.

Results of Operations

                  NINE MONTHS ENDED SEPTEMBER 30, 1997 and 1996
Revenues:
Total  revenues  were  $4,752,995  for the nine months ended  September 30, 1997
compared to  $3,582,317  for the nine months  ended  September  30,  1996.  This
represents an increase of $ 1,170,678 or 32.7%.  The Company  believes that this
increase  is  primarily  attributable  to a $636,000  increase  in  tuition  and
bookstore  revenue by the Company's  Florida College of Natural Health division,
and the  addition of $535,000 in product  sales by Global  Health  Alternatives,
Inc.  ("Global"),  the Company's  wholly-owned  subsidiary (acquired on July 23,
1997).


Cost of sales:

Cost of sales for the nine  months  ended  September  30,  1997 were  $1,774,124
compared to $1,372,968  for the comparable  period last year.  Gross profit as a
percentage  of revenues was 62.6% for the nine months ended  September  30, 1997
compared  with 61.6% for the nine months ended  September  30,  1996.  The gross
profit for the Florida  College of Natural  Health was 58% for 1997  compared to
59% in 1996. The Company believes that the decline is primarily  attributable to
increased expenses related to expansion of libraries at each of the three school
locations,  as  required  for  licensing  of the  schools  as a  degree-granting
college. Moreover,  additional space was leased at the Company's Miami school to
accommodate the introduction of an electrolysis class.



                                        9

<PAGE>





Selling, General and Administrative Expenses:

Selling, general and administrative expenses were $4,677,659 for the nine months
ended  September 30, 1997.  This  represents an increase of $2,031,068  over the
nine months ended September 30, 1996. The Company believes that this increase is
due  primarily to  $1,618,492 of selling,  general and  administrative  expenses
related to Global's operations. These costs consisted principally of advertising
and promotion  expense of $1,006,228 and salaries and related  employee costs of
$277,408.  The advertising  and promotion  expenses were incurred in conjunction
with the launch and continued  media support of Global's  Natural Relief 1222 TM
line  of  all-natural,   over-the-counter   pharmaceutical   products,  as  well
promotional  support for the initial sale of products into  national  chain drug
accounts.

An  additional  component  of the  Company's  increase in  selling,  general and
administrative expense was an increase in payroll expense at the Florida College
of Natural Health  division of $143,000,  due to added staffing  requirements at
the Company's Oviedo school to accommodate  increased enrollments as well as the
addition of certain support  personnel  resulting from the  accreditation of the
programs  as  colleges.  Legal and  accounting  expenses  increased  by $217,000
primarily as a result of costs  associated  with the  potential  acquisition  of
additional medical clinics, and obtaining additional financing.  Travel expenses
increased  approximately  $109,000  during the nine month period in 1997, due to
travel related to Global's nationwide marketing program.

Consulting  fees  increased  approximately  $60,000 due to the  engagement of an
investment banking firm to advise the Company regarding  potential  acquisitions
and the Company's efforts to raise additional capital.

Litigation Settlement:

The litigation  settlement  expense of approximately  $118,000 resulted from the
settlement of litigation for approximately $198,000 commenced by the landlord of
property  previously leased by the Company in Lauderhill,  Florida.  The Company
had previously  accrued  approximately  $80,000 for this litigation.  The leased
property was the previous  site of the  Company's  school now located in Pompano
Beach, Florida.

Non-cash Imputed Compensation Expense:

In the first  quarter of 1997,  the  Company  expensed  $25,000  relating to the
issuance of 20,000  shares of the Company's  common stock to an employee,  which
amount represents the fair market value of the shares issued to this individual.
In the third  quarter of 1997,  the  Company  expensed  $400,000  related to the
issuance of options to acquire  800,000 shares of the Company's  common stock to
two officers.  The expense  represents  the  difference  between the fair market
value of the shares underlying the options on the date of grant and the exercise
price of the options.  These non-cash expenses were accompanied by corresponding
increases in the Company's additional paid in capital account and resulted in no
change to stockholders' equity.





                                       10

<PAGE>






Interest Expense:

Interest  expense for the nine months ended  September  30, 1997 was $282,209 as
compared to $161,578 for the  comparable  period in 1996.  This  increase is due
primarily to interest payable to holders of the Company's convertible debentures
issued in April 1997, as well as interest payable on Global's bridge notes.

Income (Loss) from Continuing Operations:

The loss from  continuing  operations  was  $2,499,203 for the nine months ended
September 30, 1997  compared to $598,813 for the  comparable  prior period.  The
increase in the loss is primarily  attributable  to the impact of the individual
elements discussed above.

Gain (Loss) from Discontinued Operations:

In October 1997,  the Company  closed its medical  clinic located in Boca Raton,
Florida. The Company anticipates,  although there can be no assurance,  the sale
of its remaining medical clinic, located in Pompano Beach, Florida, prior to the
end of the first quarter of 1998. The Company has reflected a loss of $2,631,580
in the nine months  ending  September  30, 1997 compared to income of $44,528 in
the same period in 1996 for the  discontinued  segment.  This loss  includes the
write-off of goodwill  associated with the acquisition of the Boca Raton medical
clinic,  the write-off of fixed assets,  estimated  future costs associated with
the medical  clinics such as future rents due on the Boca Raton medical  clinic,
as well as the  $497,246  cost  of  severing  an  employment  agreement  with an
employee at the Boca Raton clinic,  previously  recognized by the Company in the
quarter ended June 30, 1997.  Revenues of the clinic segment were $1,516,967 for
the nine months  ended  September  30, 1997 and  $1,881,663  for the nine months
ended September 30, 1996.

Net Loss:

For the nine  months  ended  September  30,  1997,  the net loss was  $5,130,783
compared to a net loss of $554,285 for the nine months ended September 30, 1996.
The  increase  in the  loss  is  primarily  attributable  to the  impact  of the
individual elements discussed above.


                         Liquidity and Capital Resources

The Company has funded its working capital and capital expenditure  requirements
by cash  provided  from  borrowing  from  institutions  and from the sale of the
Company's  securities in private  placements and the initial public  offering of
its  securities.  The Company's  primary source of cash receipts is payments for
tuition, fees and books by students of the Company's schools. These payments are
funded  primarily  from student and parent  educational  loans and financial aid
under various  federal and state  assistance  programs and, to a lesser  extent,
from  student  and parent  resources.  The  Company's  secondary  source of cash
receipts is from the sale of Global's products.


                                       11

<PAGE>



In April 1997,  the Company  issued  $1,300,000  of 6%  convertible  debentures.
Principal on the  debentures  is due in March 2000.  The  principal  and accrued
interest on the  debentures are  convertible  into shares of common stock of the
Company  commencing  July  1997 at a  conversion  price  equal to the  lesser of
$1.4375  or 75% of the  average  closing  bid  price for the five  trading  days
immediately  preceding  the notice of  conversion.  As of September  30, 1997, a
total of $390,000 in principal and $9,800 in related interest had been converted
into  1,702,700  shares of common stock.  As of November 10, 1997, an additional
$273,000 in principal and $9,400 in related  interest had been converted into an
additional 4,082,467 shares of common stock.

In  conjunction  with the debenture  issuance,  the Company  issued  warrants to
purchase  200,000  shares of common stock.  The warrants are  exercisable  until
April 3, 2002. Half of the warrants are exercisable at $2.4375 per share,  while
the remaining half are exercisable at $3.25 per share.

In June  1997,  the  Company  sold  2,200  shares  of its  convertible  series A
preferred  stock for $1,000 per share,  and realized net proceeds of $1,900,702.
The preferred  stock pays a dividend at the rate 8% per annum payable in cash or
shares of the  Company's  common  stock valued at 75% of the market  price.  The
preferred stock is convertible,  provided that a registration statement covering
the resale of the shares of common stock is  effective,  at a  conversion  price
equal to 75% of the common stock's market price. The Company is liable to make a
penalty payment to the holders of the preferred stock at the rate of 2.5% of the
face  amount of the  preferred  stock for each 30 day period  beginning  60 days
after  the sale  date  that the  registration  statement  has not been  declared
effective.  As of November 15, 1997, the  registration  statement  covering such
conversion shares had not been declared effective.  The Company has the right to
redeem the preferred stock for 240 days after the issuance at a premium.

On July 23, 1997, the Company  acquired all of the capital stock of Global.  The
purchase  price for the  acquisition  of Global was settled with the issuance of
5,800,000 shares of the Company's common stock, plus additional shares of common
stock  to be  issued  to the  former  Global  shareholders  contingent  upon the
operating performance of Global.  Specifically,  the Company has agreed to issue
to former Global  shareholders  additional shares of common stock as follows: I)
up to  800,000  shares  if Global  pre-tax  operating  earnings  equal or exceed
$1,200,000  for the period  from July 1, 1997  through  June 30,  1998,  and ii)
shares  equal in market value to the lesser of $45 million or eight times Global
pre-tax  operating  earnings  for the period from July 1, 1999  through June 30,
2000 minus the fair market value on the date of issuance of the 5,800,000  share
initial consideration or the 800,000 contingent shares, if they are earned.

In August 1997, the Company issued a $100,000  unsecured  promissory  note at an
interest rate of 18% to fund the  expansion of the Oveido  schools into a larger
facility. The note is due on August 26, 1998.

In October and  November  1997,  the Company  issued  $850,000 of 12.5%  secured
promissory notes to fund continuing operations of Global. The secured promissory
notes pay  interest at the rate of 12.5% per annum and are due on  February  28,
1998.

At September 30, 1997 the ratio of current assets to current liabilities was .62
to 1.0. There was a working capital deficit of approximately $2,497,000.

Cash  used  in  operations   for  the  period  ended   September  30,  1997  was
approximately $1,283,000,  attributable primarily to the net loss of $5,130,783,
adjusted for non-cash  expenses and changes in operating  assets and liabilities
aggregating $3,847,000.

                                       12

<PAGE>



Capital  expenditures,  primarily  related  to the  expansion  of the  Company's
medical  clinic in Boca  Raton,  Florida  and the  transition  of the  Company's
Florida schools to college status used approximately $184,026 of cash.

Cash provided by financing  activities was approximately  $3,009,000,  primarily
attributable to the issuance of preferred stock and convertible debentures.

The  Company  maintains  a $300,000  line of credit  secured by a $250,000  cash
deposit and certain other assets of the Company. This credit facility expires in
1998.

The Company  anticipates  that additional  financing will be required to finance
the Company's operations during the next twelve months,  principally to fund the
continued development and growth of the Global's product sales.  Management is
currently seeking at least $1.0  million in  additional  capital to  continue to
pursue  Global's business   plan  of  national   advertising   in  support  of
national retail distribution.  There can be no assurance that the Company will 
be able to secure such additional debt or equity financing. Failure to obtain 
additional financing will require reductions in operational expenses,  and may 
have a material impact on the ability of the Company to increase Global's sales.
If the Company obtains additional  financing  for the next  twelve  months,  of 
which  there can be no assurance,  the Company believes that its net cash flow, 
together with available lines of credit may be  sufficient  to finance the  
Company's  operations  for a period of at least 12 months thereafter.

Prior to the  acquisition  of Global by the Company,  Global issued  $685,000 of
unsecured 12.5% bridge notes which matured on September 15, 1997. Global is
attempting to extend the maturity  dates of the bridge notes and is also seeking
to refinance the bridge notes.
























                                       13

<PAGE>





Item 1. Legal Proceedings.

On August 4, 1997 Samantha  Haimes  brought an action in the Fifteenth  Judicial
Circuit of Palm Beach County,  Florida,  against the Company and Health Wellness
Nationwide  Corp.,  the  Company's  wholly-owned  subsidiary.  The  Company  has
asserted counterclaims against Samantha Haimes and Leonard Haimes. The complaint
arises out of the defendant's  alleged breach of contract in connection with the
Company's  medical  clinic  located in Pompano  Beach,  Florida.  The Company is
vigorously  defending the action. The plaintiff is seeking damages in the amount
of approximately $535,000.

On September 10, 1997 Rejuvenation Unlimited, Inc. and Sam Lilly, Inc. brought 
an action in the Fifteenth Judicial Circuit of Palm Beach County, Florida, 
arising out of the Company's alleged breach of contract in connection with the 
acquisition of the Company's medical clinic in Pompano Beach, Florida from the 
plaintiff.  The plaintiff is seeking damages in excess of $15,000.

Item 4.       Submission of Matters to a Vote of Security Holders.

On August 4, 1997 the Company held an annual meeting of its  stockholders.  Neal
R. Heller,  Elizabeth S. Heller and Martin C. Licht were elected to the Board of
Directors.  In addition,  Sir Brian  Wolfson and Hiram Knott were elected by the
Board of  Directors  to fill  two  vacancies  on the  Board  of  Directors.  The
stockholders voted for the ratification of the retention of Feldman Radin & Co.,
P.C. as the Company's independent auditors for the year ended December 31, 1997.
The  shares  of  Common  Stock  were  voted as  follows:  11,776,003  voted  for
ratification; 43,370 voted against ratification; and 18,300 abstained.

The stockholders voted for the approval of the Company's 1997 Stock Option Plan.
The shares of Common Stock were voted as follows:  6,263,148 voted for approval;
260,470 voted against approval; and 5,245,355 abstained.

Item 6.       Exhibits and Reports on Form 8-K.

The  Company  filed a report on Form 8-K on August 7, 1997 which was  amended on
October 6, 1997.
















                                       14

<PAGE>



<TABLE>
<CAPTION>



Exhibit Index.

Number        Description of Exhibit
<S>      <C>    
2.1      Amended and Restated Agreement and Plan of Reorganization dated July 23, 1997 by and among
         the Company, Global and the Global Stockholders. t
3.1      Amended and Restated Certificate of Incorporation of the Company-*
3.2      Amended and Restated By-Laws of the Company.*
4.1      Specimen Certificate of the Company's Common Stock.*
4.2      Form of Class A Warrant.*
4.3      Form of Class B Warrant.*
4.4      Form of Warrant Agreement between the Company and Continental Stock Transfer & Trust
         Company.*
4.5      Form of Underwriter's Warrants.*
4.6      1994 Stock Option Plan.*
4.7      Form of Debenture**
4.8      Registration Rights Agreement dated July 23, 1997 by and among the Company, Global and the
         Global Stockholders. t
4.9      Agreement as to Transfers dated July 23, 1997 by and between Capital Development, S.A. and the
         Company. t
4.10     Articles of Amendment of Articles of Incorporation of the Company.***
4.11     Form of Debenture**
10.1     Form of Employment Agreement between the Company and Neal R. Heller.*
10.2     Form of Employment Agreement between the Company and Elizabeth S. Heller.*
10.3     Lease,  dated April 29,  1993,  between  Florida  Institute  of Massage
         Therapy, Inc., as tenant, and NUCC Venture, as landlord, as amended.*
10.4     Agreement among Natural Health Trends Corp. Health Wellness Nationwide Corp., Samantha
         Haimes and Leonard Haimes. t t
10.5     Employment Agreement between Health Wellness Nationwide Corp. and Kaye Lenzi.t t
10.6     Employment Agreement dated July 23, 1997 between the Company and Robert Bruce.**

*        Previously filed with Registration Statement No. 33-91184.

**       Previously filed with the Company's Form IO-QSB for the quarter ended March 31, 1997.

***      Previously filed with the Company's Form IO-QSB dated June 30, 1997.

t        Previously filed with the Company's Form 8-K dated August 7, 1997.

t t      Previously filed with the Company's Form I O-KSB for the year ended December 3 1, 1996.

ttt      Filed with Registration Statement No. 333-35935.

                                       15
</TABLE>

<PAGE>



                                   SIGNATURES


Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
Registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned, thereunto duly authorized.


                                                   NATURAL HEALTH TRENDS CORP.
                                                              



                                                  By: /s/     Robert C. Bruce

                                                      Chief Financial Officer

Date:   November 19, 1997






                                       16



<TABLE> <S> <C>


<ARTICLE>                     5
<LEGEND>
     (Replace this text with the legend)
</LEGEND>
<CIK>                         0000912061
<NAME>                        Natural Health Trends corp.
<MULTIPLIER>                                   1
<CURRENCY>                                     us dollars
       
<S>                             <C>
<PERIOD-TYPE>                   9-mos
<FISCAL-YEAR-END>                              dec-31-1997
<PERIOD-START>                                 jan-01-1997
<PERIOD-END>                                   sep-30-1997
<EXCHANGE-RATE>                                1
<CASH>                                         365,439
<SECURITIES>                                   0
<RECEIVABLES>                                  2,282,106
<ALLOWANCES>                                   0
<INVENTORY>                                    931,475
<CURRENT-ASSETS>                               4,117,307
<PP&E>                                         3,717,201
<DEPRECIATION>                                 (560,044)
<TOTAL-ASSETS>                                 14,279,124
<CURRENT-LIABILITIES>                          6,613,947
<BONDS>                                        2,806,599
                          380,000
                                    1,900,702
<COMMON>                                       20,290
<OTHER-SE>                                     2,169,403
<TOTAL-LIABILITY-AND-EQUITY>                   14,279,124
<SALES>                                        0
<TOTAL-REVENUES>                               4,752,995
<CGS>                                          0
<TOTAL-COSTS>                                  1,774,124
<OTHER-EXPENSES>                               0
<LOSS-PROVISION>                               0
<INTEREST-EXPENSE>                             282,209
<INCOME-PRETAX>                                (2,499,203)
<INCOME-TAX>                                   0
<INCOME-CONTINUING>                            (2,499,203)
<DISCONTINUED>                                 (2,631,580)
<EXTRAORDINARY>                                0
<CHANGES>                                      0
<NET-INCOME>                                   (5,130,783)
<EPS-PRIMARY>                                  (.36)
<EPS-DILUTED>                                  (.36)
        


</TABLE>


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