NATURAL HEALTH TRENDS CORP
PRE 14A, 1998-01-15
EDUCATIONAL SERVICES
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                                  SCHEDULE 14A

                     INFORMATION REQUIRED IN PROXY STATEMENT
                            SCHEDULE 14A INFORMATION

           Proxy Statement Pursuant to Section 14(a) of the Securities
                              Exchange Act of 1934

         Filed by the Registrant |X|

         Filed by a Party other than the Registrant |_|

         Check the appropriate box:

         |X| Preliminary Proxy Statement       |_| Confidential, for Use of the
                                                   Commission Only (as permitted
                                                   by Rule 14a-6(c)(2))

         |_| Definitive Proxy Statement

         |_|  Definitive Additional Materials

         |_|  Soliciting Material Pursuant to Rule 14a-11(c) or Rule 14a-12

                           NATURAL HEALTH TRENDS CORP.

                (Name of Registrant as Specified in Its Charter)

        (Name of Person(s) Filing Proxy Statement, if other than the Registrant)
Payment of Filing Fee (Check the appropriate box):
         |X|    $125 per Exchange Act Rules 0-11(c)(1)(ii), 14-a6(i)(1), or 
                14a-6(i)(2) or Item 22(a)(2) of Schedule 14A.
         |_|    $500 per each party to the controversy pursuant to Exchange Act
                Rule 14a-6(i)(3),
         |_|    Fee computed on table below per exchange Act Rules 14a-6(i)(4)
                and 0-11.
         (1)  Title of each class of securities to which transaction applies:
                    Common
         (2) Aggregate number of securities to which transaction applies:

         (3) Per unit price or other  underlying  value of transaction  computed
pursuant to Exchange Act Rule 0-11 (Set forth the amount on which the filing fee
is calculated and state how it was determined):

         (4) Proposed maximum aggregate value of transaction:

         (5) Total fee paid:

         |_|  Fee paid previously with preliminary materials.

         |_| Check box if any part of the fee is offset as  provided by Exchange
Act Rule  0-11(a)(2)  and identify the filing for which the  offsetting  fee was
paid previously.  Identify the previous filing by registration statement number,
of the Form or Schedule and the date of its filing.

         (1)  Amount Previously Paid:

         (2)  Form, Schedule or Registration Statement No.:

         (3)  Filing Party:

         (4)  Date Filed:





<PAGE>




                              [Preliminary Copies]

                           NATURAL HEALTH TRENDS CORP.
                              2001 West Sample Road
                          Pompano Beach, Florida 33064


                    NOTICE OF SPECIAL MEETING OF STOCKHOLDERS
                         To be Held on February 11, 1998

To the Stockholders of NATURAL HEALTH TRENDS CORP.

         The Special  Meeting of  Stockholders of Natural Health Trends Corp., a
Florida corporation (the "Company"), will be held at the ______________________,
_______________________, New York, New York, on February 11, 1998, at 2:00 P.M.,
local time, for the following purposes:


         1. To approve the  amendment  of the  Company's  Amended  and  Restated
Articles of  Incorporation  to increase the number of  authorized  shares of the
Company's common stock, $.001 par value, from 40,000,000 to 200,000,000.

         2. To  transact  such other  business as may  properly  come before the
meeting or any adjournments thereof.

         The foregoing  items of business are more fully  described in the Proxy
Statement  accompanying  this Notice.  Management is aware of no other  business
which will come before the meeting.

         The Board of  Directors  has fixed the close of business on January 21,
1998 as the record date for the determination of stockholders entitled to notice
of and to vote at the meeting or any adjournments thereof. Holders of a majority
of the outstanding shares must be present in person or by proxy in order for the
meeting to be held.

         ALL STOCKHOLDERS ARE CORDIALLY  INVITED TO ATTEND THE MEETING.  YOU ARE
URGED TO SIGN, DATE AND OTHERWISE COMPLETE THE ENCLOSED PROXY CARD AND RETURN IT
PROMPTLY IN THE ENCLOSED ENVELOPE WHETHER OR NOT YOU PLAN TO ATTEND THE MEETING.
IF YOU ATTEND THE MEETING,  YOU MAY VOTE YOUR SHARES IN PERSON IF YOU WISH TO DO
SO, EVEN IF YOU HAVE SIGNED AND RETURNED YOUR PROXY CARD.

                           By Order of the Board of Directors,


                           Neal R. Heller, President and Chief Executive Officer

                           Pompano Beach, Florida
                           January   , 1998

                  IT IS IMPORTANT THAT THE ENCLOSED PROXY CARD
                       BE COMPLETED AND RETURNED PROMPTLY



<PAGE>



                           NATURAL HEALTH TRENDS CORP.
                              2001 West Sample Road
                          Pompano Beach, Florida 33064



                                 PROXY STATEMENT



                         SPECIAL MEETING OF STOCKHOLDERS

                                February 11, 1998

                             SOLICITATION OF PROXIES

         This Proxy Statement is furnished in connection  with the  solicitation
by the Board of Directors of Natural Health Trends Corp., a Florida  corporation
(the  "Company"),  of proxies to be voted at the Special Meeting of Stockholders
of the Company to be held on February  11, 1998 (the  "Meeting"),  at 2:00 P.M.,
local time, ________________________,  ___________________,  New York, New York,
and at any adjournments thereof.

         A form of proxy is enclosed  for use at the  Meeting.  The proxy may be
revoked by a stockholder  at any time before it is voted by execution of a proxy
bearing a later date or by written  notice to the Secretary  before the Meeting,
and any  stockholder  present at the Meeting may revoke his or her proxy thereat
and vote in person if he or she  desires.  When such proxy is properly  executed
and  returned,  the  shares  it  represents  will be  voted  at the  Meeting  in
accordance with any  instructions  noted thereon.  If no direction is indicated,
all shares  represented by valid proxies received  pursuant to this solicitation
(and not revoked  prior to  exercise)  will be voted (i) for the approval of the
amendment of the Amended and Restated  Articles of  Incorporation of the Company
increasing the number of authorized shares of common stock,  $.001 par value per
share  (the  "Common  Stock"),  from  40,000,000  to  200,000,000  and  (ii)  in
accordance  with the judgment of the persons named in the proxy as to such other
matters as may properly come before the Meeting and any adjournments thereof.

         The cost for  soliciting  proxies  on behalf of the Board of  Directors
will be borne by the Company.  In addition to solicitation by mail,  proxies may
be  solicited  in person or by  telephone,  telefax or cable by personnel of the
Company, who will not receive any additional compensation for such solicitation.
The Company will reimburse brokers or other persons holding stock in their names
or the  names  of their  nominees  for the  expenses  of  forwarding  soliciting
material to their  principals and obtaining their proxies.  This Proxy Statement
and the  accompanying  form of proxy will be first mailed to  stockholders on or
about January 28, 1998.

         The close of  business on January 21, 1998 has been fixed as the record
date for the determination of stockholders  entitled to notice of and to vote at
the  Meeting.  On that  date  there  were  28,118,624  shares  of  Common  Stock
outstanding.  Each share entitles the holder thereof to one vote and a vote of a
majority of the shares  present,  or  represented,  and  entitled to vote at the
Meeting is required to approve  each  proposal to be acted upon at the  Meeting.
The holders of a majority of the shares of Common Stock


                                       -1-

<PAGE>



outstanding on the record date and entitled to be voted at the Meeting,  present
in person or by proxy,  will constitute a quorum for the transaction of business
at the Meeting and any adjournments thereof.

                             PRINCIPAL STOCKHOLDERS

The  following  table  sets forth  certain  information  as to the Common  Stock
ownership of each of the Company's directors,  executive officers, all executive
officers and  directors as a group,  and all persons  known by the Company to be
the beneficial owners of more than five percent of the Company's Common Stock.

                                                                   Approximate 
                                               Number of            Percentage
Name and Address of Beneficial Owner(1)        Shares(2)         of Common Stock
- ---------------------------------------        ---------         ---------------

Neal R. Heller and Elizabeth S. Heller
2397 N.W. 64th Street
Boca Raton, Florida  33496                     5,834,000(3)            20.1%

Martin C.Licht
Selden Lane
Greenwich, Connecticut  06831                     52,000(4)              *

Arthur Keiser
6324 NW 79th Way
Parkland, Florida 33067                           34,000(5)              *

Sir Brian Wolfson
Global Health Alternatives, Inc.
44 Welbeck Street
London, England  W1N7HF                                0(6)              *

Robert C. Bruce
58 Kenwood Street
Portland, Maine  04102                            79,152(7)              *

Hiram Knott
205 East 63rd Street
New York, New York  10021                                 0              *

Azure Limited Partnership I
13 Eagles Nest Drive
La Conner, Washington 98257                       1,662,667            5.9%

All Executive Officers and Directors as a
Group
         (7 persons)                              5,999,152            20.7%


         (1) Unless  otherwise  noted,  all persons named in the table have sole
voting  and  dispositive  power  with  respect  to all  shares of  Common  Stock
beneficially owned by them.

         (2) The table does not include shares of Common Stock issuable upon the
conversion  of the Company's  Debentures,  as defined  below,  and the Company's
Series A Preferred Stock. Pursuant to the terms of such instruments, the holders
thereof generally are not entitled to convert such instruments to


                                       -2-

<PAGE>



the extent that such conversion would increase the holders' beneficial ownership
of Common Stock to in excess of 4.9%.  Notwithstanding  the foregoing,  upon the
maturity  of the  Debentures  on March  31,  2000 or June 4,  2000 the date of a
mandatory  conversion of the Series A Preferred Stock a change in control of the
Company may occur, based upon the number of shares of Common Stock issuable,  as
described below.

         (3) Mr. Heller owns 2,374,000  shares of Common Stock,  and Mrs. Heller
owns 2,660,000  shares of Common Stock and each has sole voting and  dispositive
power with  respect to such  shares.  As they are husband and wife,  each may be
deemed the  beneficial  owner of the shares  owned by the other.  Includes up to
800,000 shares of Common Stock issuable upon the exercise of options held by Mr.
and Mrs. Heller.

         (4)  Includes  presently  exercisable  options to  purchase up to 2,000
shares of Common Stock held by Mr. Licht.

         (5)  Includes  presently  exercisable  options to purchase up to 14,000
shares of Common Stock held by Mr. Keiser.

         (6) Does not include options to purchase up to 800,000 shares of Common
Stock which are not exercisable within 60 days.

         (7) Does not include options to purchase up to 300,000 shares of Common
Stock which are not exercisable within 60 days.

* Represents less than 1% of applicable shares of Common Stock outstanding.


                                 PROPOSAL NO. 1
                     AMENDMENT OF ARTICLES OF INCORPORATION

         The Board of  Directors  has approved  the  amendment of the  Company's
Amended  and  Restated  Articles  of  Incorporation  to  increase  the number of
authorized shares of Common Stock from 40,000,000 to 200,000,000.

         The Board of  Directors  has approved  such  amendment in order for the
Company  to have a  sufficient  number  of shares  of  Common  Stock  authorized
primarily  for the  conversion  of the  Company's  Debentures  and the Company's
Series A Preferred Stock.

         The  Company,  by action of the Board of  Directors,  also  intends  to
effect a reverse  stock split.  The magnitude of the reverse stock split has not
yet been determined by the Company. The purpose of the reverse stock split is to
increase  the price of the  Common  Stock in excess of $1.00 in order to satisfy
the recently  adopted  revised  listing  requirements of The NASDAQ Stock Market
("NASDAQ"),  which listing  requirements  are effective as of February 23, 1998.
There can be no  assurance  that the  reverse  stock split will have the desired
effect.  The failure to maintain the listing of the Common Stock on NASDAQ could
have a material adverse effect on the price of the Common Stock.

         In April 1997, the Company issued debentures (the  "Debentures") in the
original  principal amount of $1,300,000,  which bear interest at the rate of 6%
per annum and will mature on March 31, 2000.


                                       -3-

<PAGE>



As of January 15, 1998, $232,466 of Debentures were outstanding. The Company has
redeemed  $300,000 of the Debentures and $767,534 has been converted into shares
of Common Stock. The Debentures are convertible into shares of Common Stock at a
conversion  price equal to the lesser of $1.4375 or 75% of the  average  closing
bid price of the Common  Stock as  reported by NASDAQ,  during the five  trading
days  immediately  preceding  the  date  notice  of  conversion  is given to the
Company.  The net  proceeds  of  approximately  $1,015,000  from the sale of the
Debentures were used as follows: $688,000 was used primarily for advertising and
marketing the Company's  health care  products,  $171,000 was used in connection
with a litigation  settlement,  $91,000 was used for leasehold  improvements and
$65,000 was used for working  capital.  If all of the Debentures  were converted
into shares of Common Stock on January 15, 1998, a total of 10,332,700 shares of
Common  Stock would be  issuable.  The Company is obligated to have a sufficient
number of shares of Common Stock  available for issuance upon the  conversion of
the Debenture. In the event that the Company does not issue the shares of Common
Stock within five business days of receipt of a notice of conversion the Company
is obligated  to pay the holder $100 per day for each $10,000 of the  Debentures
being converted for the first 10 days and $200 per day thereafter.

         In June 1997, in a private placement,  the Company sold 2,200 shares of
its Series A Preferred Stock at a purchase price of $1,000 per share. Each share
of Series A Preferred  Stock is  convertible  into  shares of Common  Stock at a
conversion  price  equal to 75% of the  average  closing bid price of the Common
Stock as reported by NASDAQ during the five trading days  immediately  preceding
the date notice of conversion is given to the Company.  The holder of each share
of Series A  Preferred  Stock is also  entitled  to a payment  of 2.5% per month
commencing August 4, 1997, until the Company's  registration  statement covering
the resale of shares of Common Stock issuable on the conversion of the shares of
Series A Preferred  became  effective  on January 12,  1998,  payable in cash or
shares of Common Stock at the option of the holder. Shares of Series A Preferred
Stock are converted  automatically  into shares of Common Stock on June 4, 2000.
The net  proceeds  of  approximately  $1,925,000  from the sale of the  Series A
Preferred Stock were used as follows: $356,000 was utilized for the repayment of
the Debentures,  $1,309,000 was utilized primarily for advertising and marketing
of the  Company's  health care  products  and the  balance  was  utilized by the
Company for working  capital.  If all of the shares of Series A Preferred  Stock
were  converted  into shares of Common Stock on January 15, 1998,  including the
accrued  interest and penalty thereon,  a total oF 117,306,073  shares of Common
Stock would be issuable.

         The  Company  is  obligated  to have a  sufficient  number of shares of
Common  Stock  available  for  issuance  upon  the  conversion  of the  Series A
Preferred Stock. In the event that the Company does not have a sufficient number
of shares of Common Stock available for issuance,  then the Company is obligated
to pay the holder a penalty based on the unconverted face amount of the Series A
Preferred  Stock at a rate of 24% per annum  payable in cash or shares of Common
Stock, at the option of the holder.

         The proforma net tangible book value  attributable  to the Common Stock
as of  September  30,  1997,  was  ($4,559,290)  or $(.16) per  share.  Upon the
conversion  of the  Debentures  and the  shares of Series A  Preferred  Stock on
January 15, 1998, the proforma net tangible book value as of September 30, 1997,
as adjusted  for the  conversion  of the  Debentures  and the Series A Preferred
Stock  would be  ($1,749,625)  or $(.01)  per  share.  Since the  Company  had a
negative net tangible book value prior to the  conversion of the  Debentures and
the Series A  Preferred  Stock,  such  conversion  is not  dilutive  to existing
shareholders. However, in the event that the Company has a positive net tangible
book value prior to


                                       -4-

<PAGE>


the  conversion  of the  Debentures  and the  Series  A  Preferred  Stock,  such
conversion would have a dilutive effect.

         The shares of Common Stock will also be available for issuance upon the
exercise of other outstanding options warrants and conversion rights.

         The Board of Directors  recommends a vote 'FOR' the ratification of the
amendment of the Company's Amended and Restated Articles of Incorporation.

                            PROPOSALS BY STOCKHOLDERS

                  Any  stockholder  who intends to present a proposal for action
at the  Company's  1997 Annual  Meeting of  Stockholders  in next  year's  proxy
statement  and proxy card must forward a copy of such  proposal to the Secretary
of the Company.  Any such proposal must be received by the Company for inclusion
in its proxy  statement  and form of proxy  card  relating  to that  meeting  by
December 23, 1997.


                                  OTHER MATTERS

         The  Board of  Directors  of the  Company  does  not know of any  other
matters  to be  presented  for action at the  Meeting.  If,  however,  any other
matters are  properly  brought  before the  Meeting,  the  persons  named in the
accompanying proxy will vote such proxy in accordance with their own judgment on
such matters.


         A COPY OF THE  COMPANY'S  ANNUAL  REPORT ON FORM 10-KSB AND FORM 10-QSB
FOR THE NINE MONTHS ENDED  SEPTEMBER 30, 1997 AS FILED WITH THE  SECURITIES  AND
EXCHANGE COMMISSION,  WITHOUT EXHIBITS,  WILL BE FURNISHED WITHOUT CHARGE TO ANY
PERSON FROM WHOM THE ACCOMPANYING PROXY IS SOLICITED UPON WRITTEN REQUEST TO THE
COMPANY'S  PRESIDENT,  NEAL R. HELLER,  NATURAL  HEALTH TRENDS CORP.,  2001 WEST
SAMPLE ROAD, POMPANO BEACH, FLORIDA 33064.

                                    By Order of the Board of Directors



                                    Neal R. Heller, Chairman of the Board
Pompano Beach, Florida
January   , 1998

         STOCKHOLDERS ARE URGED TO SPECIFY THEIR CHOICES AND DATE, SIGN AND
RETURN THE ENCLOSED PROXY IN THE ENCLOSED ENVELOPE.  A PROMPT RESPONSE
IS HELPFUL AND YOUR COOPERATION WILL BE APPRECIATED.



                                       -5-



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