NATURAL HEALTH TRENDS CORP
10QSB, 1998-11-19
EDUCATIONAL SERVICES
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                                   FORM 10-QSB
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

[X]      QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
         SECURITIES EXCHANGE ACT OF 1934

                    For the Quarter Ended September 30, 1998

[  ]     TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
         SECURITIES EXCHANGE ACT OF 1934

           For the transition period from ____________ to ____________

                         Commission file number 0-25238

                           NATURAL HEALTH TRENDS CORP.
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------

        (Exact name of Small Business Issuer as specified in its charter)


           Florida                                        59-2705336
(State or other jurisdiction of            (I.R.S. Employer Identification No.)
incorporation or organization)

                          193 Middle Street, Suite 201
                              Portland, Maine 04101
- --------------------------------------------------------------------------------

                    (Address of Principal Executive Offices)

                                 (207) 772-7234
- --------------------------------------------------------------------------------

                           (Issuer's telephone number)


         Check whether the issuer: (1) filed all reports required to be filed by
Section 13 or 15(d) of the  Securities  Exchange  Act of 1934 during the past 12
months (or for such shorter period that the registrant was required to file such
reports),  and (2) has been subject to such filing  requirements for the past 90
days.

                  Yes    X                                             No

         The number of shares  outstanding of the issuer's  Common Stock,  $.001
par value, as of September 30, 1998 was 4,041,598 shares.


<PAGE>





                           NATURAL HEALTH TRENDS CORP.


                                      INDEX



                                                                          Page
                                                                         Number
PART I - FINANCIAL INFORMATION
       Item 1.  Financial Statements
                Consolidated Balance Sheet as of September 30, 1998           1
                (unaudited)
                Consolidated Statements of Operations (unaudited) for the
                Three and Nine months ended September 30, 1998 and            2
                1997
                Consolidated Statements of Cash Flows (unaudited) for the
                Nine months ended September 30, 1998 and 1997                 3

                Notes to the financial statements                           4-6
       Item 2.  Management's discussion and analysis of financial
                condition and results of operations                         7-10

PART II - OTHER INFORMATION                                                10-12
       Item 1   Legal Proceedings
       Item 2   Changes in Securities
       Item 3   Defaults Upon Senior Securities
       Item 4   Submission of Matters to a Vote of Security Holders
       Item 5   Other Information
       Item 6.  Exhibits and Reports on Form 8-K

Signature                                                                     13

<PAGE>
                           NATURAL HEALTH TRENDS CORP.

                           CONSOLIDATED BALANCE SHEET

                               September 30, 1998

                                   (UNAUDITED)



                                     ASSETS

CURRENT ASSETS:
   Cash                                                              $1,021,626
   Accounts Receivable                                                   19,031
   Inventories                                                          436,915
   Prepaid Expenses                                                     514,413
                                                                      ----------
      TOTAL CURRENT ASSETS                                            1,991,985

PROPERTY, PLANT AND EQUIPMENT                                            46,265
PATENTS AND CUSTOMER LISTS                                            4,733,363
GOODWILL                                                                844,780
DEPOSITS AND OTHER ASSETS                                               249,951
                                                                      ----------
                                                                     $7,866,344
                                                                      ==========

                      LIABILITIES AND STOCKHOLDERS' EQUITY

CURRENT LIABILITIES:
  Accounts Payable                                                     $989,589
  Accrued Expenses                                                      789,833
  Accrued Expenses for Discontinued Operations                          314,593
  Current Portion of Long-Term Debt                                     587,184
  Accrued Consulting Contract                                           360,131
  Other Current Liabilities                                             104,939
                                                                      ----------
     TOTAL CURRENT LIABILITIES                                        3,146,269

COMMON STOCK SUBJECT TO PUT                                             380,000

STOCKHOLDERS' EQUITY:
  Preferred Stock, $.001 par value; 1,500,000 
     shares authorized; 4,330 shares issued and 
     outstanding at September 30, 1998                                3,789,525
  Common Stock, $.001 par value; 50,000,000 shares 
     authorized; 4,041,598 shares issued and 
     outstanding at September 30, 1998                                    4,042
  Additional Paid-in Capital                                         14,530,911
  Retained Earnings (Accumulated Deficit)                           (13,604,403)
  Common Stock Subject to Put                                          (380,000)
                                                                      ----------
     TOTAL STOCKHOLDERS' EQUITY                                       4,340,075
                                                                      ----------
                                                                     $7,866,344
                                                                      ==========
                                        1
                 See Notes to Consolidated Financial Statements
<PAGE>
<TABLE>
<CAPTION>
                             NATURAL HEALTH TRENDS CORP.

                      CONSOLIDATED STATEMENTS OF OPERATIONS

                                   (Unaudited)


                                                                Three Months Ended                          Nine Months Ended
                                                                   September 30                                September 30
                                                              1998               1997                    1998                1997
                                                          -----------------------------             --------------------------------
<S>                                                     <C>              <C>                      <C>                 <C>   
REVENUES                                                    $168,650           $535,202              $1,001,481            $535,202

COST OF SALES                                                 59,852            125,073                 283,206             125,073
                                                          ----------        -----------               ---------            ---------
GROSS PROFIT                                                 108,798            410,129                 718,275             410,129

SELLING, GENERAL & ADMINISTRATIVE EXPENSES                   772,862          1,810,771               2,470,312           2,092,885
                                                          ----------        -----------               ---------            ---------
OPERATING INCOME (LOSS)                                     (664,064)        (1,400,642)             (1,752,037)         (1,682,756)

OTHER INCOME (EXPENSE):
   Interest (net)                                            (67,261)           (80,481)               (336,314)           (715,542)
                                                          ----------        -----------               ---------            ---------
LOSS FROM CONTINUED OPERATIONS
   BEFORE INCOME TAXES                                      (731,325)        (1,481,123)             (2,088,351)         (2,398,298)

PROVISION FOR INCOME TAXES                                         0                  0                       0                   0
                                                          ----------        -----------               ---------            ---------
LOSS FROM CONTINUED OPERATIONS                              (731,325)        (1,481,123)             (2,088,351)         (2,398,298)

DISCONTINUED OPERATIONS:
   Loss From Discontinued Operations                          31,154         (2,107,366)                (33,289)         (2,655,412)
   Gain (Loss) on Disposal                                   595,379           (613,406)                595,379            (613,406)
                                                          ----------        -----------               ---------            ---------
GAIN (LOSS) FROM DISCONTINUED OPERATIONS                     626,533         (2,720,772)                562,090          (3,268,818)
                                                          ----------        -----------               ---------            ---------
LOSS BEFORE EXTRAORDINARY GAIN                              (104,792)        (4,201,895)             (1,526,261)         (5,667,116)

EXTRAORDINARY GAIN - FORGIVENESS OF DEBT                    (638,576)                 0                 869,516                   0
                                                          ----------        -----------               ---------            ---------
NET INCOME (LOSS)                                          ($743,368)       ($4,201,895)              ($656,745)        ($5,667,116)
                                                          ----------        -----------               ---------            ---------
INCOME (LOSS) PER COMMON SHARE:
   Continued Operations                                       ($0.45)            ($3.11)                 ($2.30)             ($6.57)
   Discontinued Operations                                      0.22              (5.71)                   0.31               (8.95)
   Extraordinary Gain                                          (0.23)              0.00                    0.49                0.00
                                                          ----------        -----------               ---------            ---------
   Net Income (Loss)                                          ($0.46)            ($8.82)                 ($1.50)            ($15.52)
                                                          ----------        -----------               ---------            ---------
WEIGHTED AVERAGE COMMON SHARES USED                        2,828,559            476,499               1,786,500             365,116
                                                          ==========        ===========               =========            =========
</TABLE>

                                       2
                 See Notes to Consolidated Financial Statements
<PAGE>
<TABLE>
<CAPTION>
                                        NATURAL HEALTH TRENDS CORP.

                                 CONSOLIDATED STATEMENTS OF CASH FLOWS

                                              (UNAUDITED)

                                                                                                          Nine Months Ended
                                                                                                             September 30
                                                                                                       1998                 1997
                                                                                                    -----------        -------------
<S>                                                                                              <C>                 <C>   
CASH FLOWS FROM OPERATING ACTIVITIES:
  Net Loss                                                                                           ($656,745)         ($5,667,116)
  Adjustments to reconcile Net Loss to Net Cash
    Provided by (Used in) Operating Activities:
       Depreciation and amortization                                                                   513,401              334,660
       Non-cash imputed compensation expense                                                                 0              425,000
       Loss on disposal of fixed assets, net                                                                 0               87,191
       Interest settled by issuance of stock                                                           112,971               90,650
       Write-off of Goodwill                                                                           322,219            1,325,605
       Amortization of note payable discount                                                                 0              433,333
       Proceeds from sale of Discontinued Operations                                                (1,783,333)                   0

    Changes in Assets and Liabilities:
       (Increase) Decrease in Accounts Receivable                                                    1,960,917             (732,460)
       (Increase) Decrease in Inventories                                                              590,084             (175,712)
       (Increase) in Prepaid Expenses                                                                 (329,837)            (213,155)
       Decrease in Property and Equipment                                                            1,197,603                    0
       (Increase) Decrease in Deposits & Other Assets                                                  202,621             (213,083)
       Increase (Decrease) in Accounts Payable                                                      (2,036,847)             861,312
       Increase (Decrease) in Accrued Expenses                                                        (410,054)             559,379
       Increase (Decrease) in Deferred Revenue                                                      (1,089,647)             596,660
       Increase (Decrease) in Other Current Liabilities                                               (220,176)              31,081
       Increase (Decrease) in Accrued Expenses for Discontinued Operations                             (41,469)             613,105
       Increase in Accrued Consulting Contract                                                               0              360,131
                                                                                                    -----------        -------------
          TOTAL ADJUSTMENTS                                                                         (1,011,547)           4,383,697
                                                                                                    -----------        -------------
NET CASH PROVIDED BY (USED IN) OPERATING ACTIVITIES                                                 (1,668,292)          (1,283,419)
                                                                                                    -----------        -------------
CASH FLOWS FROM INVESTING ACTIVITIES:
  Capital expenditures                                                                                 (51,997)            (184,026)
  Net cash provided by acquisitions                                                                          0               20,240
  Proceeds from disposition of Discontinued Operations                                               4,132,106                    0
  Pre-acquisition loan to Global Health Alternatives, Inc.                                                   0           (1,964,000)
                                                                                                    -----------        -------------
NET CASH PROVIDED BY (USED IN) INVESTING ACTIVITIES                                                  4,080,109           (2,127,786)
                                                                                                    -----------        -------------
CASH FLOWS FROM FINANCING ACTIVITIES:
  Increase in due from officer                                                                               0               (4,904)
  Decrease in Restricted Cash                                                                          250,000                8,932
  Proceeds from preferred stock                                                                      5,283,000            2,200,000
  Proceeds from sale of debentures                                                                           0            1,626,826
  Payments of debentures                                                                                     0             (355,650)
  Loan origination costs - preferred stock                                                                   0             (299,299)
  Proceeds from note payable and long-term debt                                                        196,517              119,873
  Payments of notes payable and long-term debt                                                      (3,506,695)            (286,458)
  Cancellation of common stock                                                                         (96,197)                   0
  Redemptions of preferred stock                                                                    (3,621,600)                   0
                                                                                                    -----------        -------------
NET CASH PROVIDED BY FINANCING ACTIVITIES                                                           (1,494,975)           3,009,320
                                                                                                    -----------        -------------
NET INCREASE (DECREASE) IN CASH                                                                        916,842             (401,885)

CASH, BEGINNING OF PERIOD                                                                              104,784              517,323
                                                                                                    -----------        -------------
CASH, END OF PERIOD                                                                                 $1,021,626             $115,438
                                                                                                    ===========        =============
                                       3
                 See notes to consolidated financial statements.

</TABLE>


<PAGE>
                           NATURAL HEALTH TRENDS CORP.

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

                      NINE MONTHS ENDED SEPTEMBER 30, 1998

                                   (UNAUDITED)


BASIS OF PRESENTATION

         The accompanying  financial  statements are unaudited,  but reflect all
         adjustments  which,  in the opinion of management,  are necessary for a
         fair  presentation of financial  position and the results of operations
         for the interim periods presented. All such adjustments are of a normal
         and recurring nature.  The results of operations for any interim period
         are not  necessarily  indicative of the results  attainable  for a full
         fiscal year.

EARNINGS (LOSS) PER SHARE

         Basic per share  information is computed based on the weighted  average
         number of shares  outstanding  during the period.  Prior year per share
         information  has been  restated to reflect the one for 40 reverse split
         which was effected in April 1998.

GAIN ON FORGIVENESS OF DEBT

         During  the three  months  ended  September  30,  1998,  the  Company's
         subsidiary  Global  Health  Alternatives,   Inc.(GHA)  failed  to  make
         payments to three large  creditors  pursuant to  settlement  agreements
         entered into earlier in the year. Accordingly,  the Company reduced its
         realized  gain on the  work-out of various  debt and payables of GHA by
         approximately $639,000 to about $870,000 year-to-date.

PREFERRED STOCK

         In February 1998, the Company sold 300 shares of its convertible Series
         B  preferred stock for $1,000 a share realizing proceeds of $261,500.  
         As of  September 30, 1998, all 300 shares of the Series B preferred
         stock had been converted into a total of 541,330 shares of common 
         stock.

         In April 1998, the Company sold 4,000 shares of its convertible  Series
         C preferred stock for $1,000 a share realizing  proceeds of $3,507,000.
         The preferred stock pays dividends at the rate of 10% per annum payable
         in cash or shares of the  Company's  common  stock valued at 75% of the
         closing bid price. The preferred stock has a liquidation  preference of
         $1,000 per share. The preferred stock is convertible commencing 41 days
         after  issuance at the rate of 75% of the average  closing bid price of
         the common stock over the five days preceding the notice of conversion.
         From the  proceeds  raised,  the  Company  paid  $2,500,000  to  retire
         $1,568,407  face value of Series A preferred stock  outstanding.  As of
         September  30, 1998,  1,320 shares of the Series C preferred  stock had
         been converted into a total of 1,418,912 shares of common stock.

         In July 1998,  the Company sold 75 shares of its  convertible  Series D
         preferred stock for

                                       4
<PAGE>



         $1,000 a share realizing proceeds of $75,000.  The preferred stock was
         redeemed  at 120  percent  of  the  stated  value,  plus  8% per  annum
         dividend,  in  August  1998 upon the sale of the  Company's  vocational
         schools (see Note 6).

         In August 1998, the Company sold 1,650 shares of its convertible Series
         E preferred stock for $1,000 a share realizing  proceeds of $1,439,000.
         The preferred stock pays dividends at the rate of 10% per annum payable
         in cash or shares of the  Company's  common  stock valued at 75% of the
         closing bid price. The preferred stock has a liquidation  preference of
         $1,000 per share. The preferred stock is convertible commencing 60 days
         after  issuance at the rate of 75% of the average  closing bid price of
         the common stock over the five days preceding the notice of conversion.
         

CONVERSION OF NOTES PAYABLE

         In August 1998, $595,000 of short-term notes payable,  plus $104,113 of
         accrued interest  thereon,  were converted into 1,195,472 shares of the
         Company's common stock.

DISCONTINUED OPERATIONS

         In August  1998,  the  Company  sold its three  vocational  schools and
         certain  related   businesses.   Revenues  for  the  vocational  school
         operations  were $ 2,316,028 for the six months ended June 30, 1998 and
         $ 2,459,429 for the comparable period in 1997.

         Following  is a  calculation  of the  gain  on the  disposition  of the
         Company's vocational school operations:
<TABLE>
<CAPTION>
<S>                                                    <C>                   <C> 
         Proceeds from sale of schools:
            Cash                                              $1,778,333
            Market value of redeemed NHTC Stock                   96,197
                                                           -------------
                                                                              $1,874,530
         Less book value of school assets transferred:
            Cash                                                $(50,710)
            Restricted Cash                                      256,577
            Accounts Receivable                                1,697,777
            Inventories                                          398,953
            Prepaid Expenses                                     110,757
            Property Plant & Equipment                           161,335
            Deposits & Other Assets                              112,491
                                                                 -------
                                                                              (2,687,180)
         Add liabilities assumed by purchaser:
            Accounts Payable                                    $578,076
            Accrued Expenses                                     374,852
            Revolving Credit Line                                227,953
            Deferred Revenue                                   1,115,983
            Other Current Liabilities                            110,359
            Long-Term Debt                                       152,026
                                                                 -------
                                                                               2,559,249
         Less Goodwill written off                                              (322,220)
                                                                               ----------
                  Gain from sale of schools                                   $1,424,379
                                                                               ==========
                                       5
</TABLE>
<PAGE>




         In  November  1998,  the  Company  sold an office  building  located in
         Pompano  Beach,  Florida that  previously  accommodated  the  Company's
         corporate headquarters and one of its vocational schools.  Following is
         a calculation of the estimated loss on the disposition of the building:

         Proceeds from sale of building                              $2,900,000

         Less estimated closing costs                                  (314,000)

         Less net book value of assets transferred                   (3,261,000)

         Less write off of deferred financing costs                    (154,000)
                                                                       ---------
         Estimated Loss from sale of building                         ($829,000)
                                                                      ==========

         The Company has realized the estimated loss on building sale during the
         current  quarter under  Discontinued  Operations.  Also, the assets and
         liabilities  related to the building,  including the long-term mortgage
         debt obligation, have been reclassified as Net Assets Held for Disposal
         of $248,951 and are included in Other Assets as of September 30, 1998.

                                       6

<PAGE>



            ITEM 2: MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
                       CONDITION AND RESULTS OF OPERATIONS


The following  discussion  should be read in conjunction  with the  consolidated
financial statements and notes contained in Item 1 hereof.

Forward-Looking Statements

When  used  in Form  10-QSB  and in  future  filings  by the  Company  with  the
Securities and Exchange  Commission,  the words "will likely  result",  and "the
Company expects", "will continue", "is anticipated",  "estimated", "project", or
"outlook"  or similar  expressions  are  intended to  identify  "forward-looking
statements" within the meaning of the Private Securities Litigation Act of 1995.
The  Company  wishes to caution  readers  not to place  undue  reliance  on such
forward-looking  statements,  each of which speak only as of the date made. Such
statements  are  subject to certain  risks and  uncertainties  that could  cause
actual results to differ materially from historical earnings and those presently
anticipated or projected.  The Company has no obligation to publicly release the
result of any revisions which may be made to any forward- looking  statements to
reflect anticipated or unanticipated events or circumstances occurring after the
date of such statements.

Results of Operations

                  NINE MONTHS ENDED SEPTEMBER 30, 1998 AND 1997

Prior to August 1997,  the Company's  operations  consisted  entirely of medical
clinics  and  vocational   schools.   Upon  the  acquisition  of  Global  Health
Alternatives,  Inc.  (GHA) on July 23,  1997,  the  Company  began to market and
distribute  a  line  of  natural,  over-the-counter  homeopathic  pharmaceutical
products.  The Company  subsequently  discontinued  its  medical  clinic line of
business during the third quarter of 1997, and sold the schools in August 1998.

For most of the nine month  period  ended  September  30,  1997,  the  Company's
current  ongoing line of business  (GHA natural  products) was not in operation,
not  having  been  acquired   until  July  1997.   Accordingly,   comparison  of
year-to-date  Revenues,  Cost of Sales,  and Selling,  General &  Administrative
Expenses between 1998 and 1997 is not meaningful.  The discussion below includes
comparisons  of  operations  for the quarter  ended  September 30, 1998 with the
three immediately  preceding quarters - the only previous quarters which include
a full three months of GHA operations.

Revenues:

Total revenues for continued operations for the quarter ended September 30, 1998
were  $168,650,  as compared to  quarterly  revenues of  $402,947,  $429,884 and
$455,969 (excluding the $142,555 proceeds from a truck theft settlement) for the
three preceding quarters.  The current quarter's decrease of 61 percent from the
prior three quarters'  average is primarily  attributable to a decrease in sales
of the Company's Natural Relief 1222 product to mass market and major drug chain
stores.  Prior to the  current  quarter,  sales of Natural  Relief 1222 had been
comprised  primarily of major  account  customers'  opening  fill orders,  which
typically are significantly  larger than reorders.  Unlike in previous quarters,
there were no opening fill order sales of Natural  Relief 1222 to major  account
customers during the third quarter of 1998.

                                       7
<PAGE>



Cost of Sales:

Cost of Sales for the quarter ended  September  30, 1998 were $59,852  (35.5% of
revenues),  as compared  to $111,255  (27.6% of  revenues),  $112,099  (26.1% of
revenues) and $249,961 (41.8% of revenues) for the three preceding quarters. The
increase in Cost of Sales as a percentage  of revenues that occurred in the most
recent  quarter is  attributable  to a substantial  decrease in sales of Natural
Relief 1222,  which has a higher margin than the Company's other  products,  and
higher shipping costs as a percentage of revenues.  Cost of Sales in the quarter
ended  December 31, 1997 were  significantly  higher due to higher royalty costs
and year end inventory write-downs.

Selling, General and Administrative Expenses:

Selling, general and administrative expenses for the quarter ended September 30,
1998 were  $772,862,  as compared to $858,325  $839,125 and  $1,826,870  for the
three  preceding  quarters.  The  decrease  in the most  recent  quarter  is due
primarily to reduced  spending on  advertising,  selling and  promotion,  and to
lower  overhead  costs.  The higher cost  structure  in place during the quarter
ended  December 31, 1997 included  operations in the United Kingdom and a retail
operation   that  were   discontinued   in  December   1997  and  January  1998,
respectively,   as  well  as   significantly   higher   advertising   costs  (by
approximately  $525,000) and minimum  royalty  charges (of  $139,661)  that were
eliminated effective December 31, 1997.

Interest Expense:

Interest  expense for the nine months ended  September  30, 1998 was $336,314 as
compared  to  $715,542  for  the  comparable  period  in  1997.   Excluding  the
amortization  of notes payable  discount  (related to the Company's  convertible
debentures) which amounted to $433,333 in 1997, interest expense increased by 19
percent.  The increase is due to the interest  payable on GHA's  pre-acquisition
notes, partially offset by a reduction in the parent company's interest expense,
resulting  from the  conversion  of its  convertible  debentures  in the  fourth
quarter of 1997 and January 1998.

Discontinued Operations:

In October 1997,  the Company  closed its medical  clinic located in Boca Raton,
Florida.  In February  1998,  the Company sold its remaining  medical  clinic in
Pompano Beach, Florida. All anticipated losses on these discontinued  operations
were  reflected in the fiscal year ended  December 31, 1997. In August 1998, the
Company  sold its three  vocational  schools  and  certain  related  businesses,
recognizing a gain of $1,424,379  from the sale. In November  1998,  the Company
sold an office building which previously accommodated its corporate headquarters
and one of its  schools,  realizing  an  estimated  loss of  $829,000  which was
reflected in the quarter ended September 30, 1998.

Gain on Forgiveness of Debt:

During the three  months ended  September  30, 1998,  the  Company's  subsidiary
Global  Health  Alternatives,  Inc.(GHA)  failed to make payments to three large
creditors  pursuant to settlement  agreements  entered into earlier in the year.
Accordingly,  the Company  reduced its realized  gain on the work-out of various
debt and payables of GHA by approximately $639,000 to approximately $870,000.

                                       8
<PAGE>







Net Income (Loss):

For the nine months ended  September  30, 1998,  the net loss was  $656,745,  as
compared to a net loss of $5,667,116 for the  corresponding  period in 1997. The
decrease  in net  loss is  primarly  attributable  to  lower  interest  expense,
Discontinued Operations and the Extraordinary Gain.

                         Liquidity and Capital Resources

The Company has funded its working capital and capital expenditure  requirements
from cash provided through borrowing from institutions and individuals, and from
the sale of the Company's securities in private placements.  The Company's other
ongoing source of cash receipts has been from the sale of GHA's products.

In  February  1998,  the  Company  issued  $300,000  face  amount  of  Series  B
convertible preferred stock, net of expenses of $38,500.

In April 1998, the Company issued $4,000,000 face amount of Series C convertible
preferred  stock,  net of  expenses  of  $493,000.  The  preferred  stock pays a
dividend of 10% per annum and is  convertible  into  common  stock at 75% of the
market value of the common stock,  commencing 41 days after  issuance.  From the
proceeds raised,  the Company paid $2,500,000 to retire $1,568,407 face value of
Series A preferred stock outstanding.

In July 1998,  the Company  issued  $75,000 face amount of Series D  convertible
preferred stock .

In  August  1998,  the  Company  issued  $1,650,000  face  amount  of  Series  E
convertible  preferred stock,  net of expenses of $211,000.  The preferred stock
pays dividends of 10% per annum and is  convertible  into common stock valued at
75% of the market value of the common stock.

In August  1998,  the  Company  sold its three  vocational  schools  and certain
related businesses for $1,778,333 and other consideration.  From the school sale
proceeds,  the Company paid  $1,030,309  to retire the  remaining  $631,593 face
value of Series A preferred stock outstanding,  and $91,291 to redeem all of the
Series D preferred stock  outstanding.  The remaining  proceeds were used to pay
down notes payable.

At September 30, 1998 the ratio of current assets to current liabilities was .63
to 1.0. There was a working capital deficit of $1,154,284.

Cash  used by  operations  for the nine  months  ended  September  30,  1998 was
$1,668,292,  attributable to the net loss of $656,745 and significant reductions
in accounts payable and accrued expenses.  Capital  expenditures used $51,997 of
cash.

The Company  anticipates that further  additional  financing will be required to
finance  the  Company's  continued   operations  during  the  next  six  months,
principally to fund the continued  development and growth of GHA's product sales
and to finance any  acquisitions.  Management  has revised its business  plan of
marketing development and support for GHA's products, decreasing its emphasis on
mass market  advertising.  Instead,  the Company plans to use its resources for
the  development of other less  capital-intensive  distribution  channels (e.g.,
multi-level marketing),  possibly via acquisition.  If the Company is successful
in completing  an  acquisition,  of which there can be no assurance,  management
expects that an additional $1.0 to $2.0 million in debt or equity financing will
need to be obtained. The Company is in the process

                                       9
<PAGE>



of negotiating debt settlements with several of GHA's creditors.  If the Company
is  unable to reduce  these  debt  obligations,  an  additional  $0.5 to $1.0 
million in financing  will need to be obtained.  There can be no assurance that 
the Company will be able to secure such additional debt or equity financing. The
failure of the Company to obtain additional financing would have a material 
adverse effect on the Company's business, prospects, financial condition and 
results of operations.


PART II - OTHER INFORMATION

Item 1.  Legal Proceedings

On July 13, 1998, Preferred Real Estate Investments, Ltd. commenced an action in
the Circuit  Court of  Florida,  in and for Palm Beach  County,  for unpaid rent
against the Company and its  wholly-owned  subsidiary.  The Company  claims that
there was a  settlement  and that  there are no  additional  amounts  due to the
landlord.

Item 2.  Changes in Securities and Use of Proceeds

In  February  1998,  the  Company  sold 300 shares of its  convertible  Series B
preferred stock for $1,000 a share  realizing net proceeds of $261,500  pursuant
to  Regulation  S. As of  September  30,  1998,  all 300  shares of the Series B
preferred  stock had been  converted  into a total of  541,330  shares of common
stock.

In April  1998,  the  Company  sold  4,000  shares of its  convertible  Series C
preferred stock for $1,000 a share realizing net proceeds of $3,507,000 pursuant
to Regulation S. From the proceeds raised, the Company paid $2,500,000 to retire
$1,568,407 face value of Series A preferred stock  outstanding.  As of September
30, 1998, 1,320 shares of the Series C preferred stock had been converted into a
total of 1,418,912 shares of common stock. On October 1, 1998, an additional 975
shares of Series C preferred  stock were converted into 832,182 shares of common
stock.

In July 1998, the Company sold 75 shares of series D preferred stock to two 
investors in a private placement under section 4(2) and/or Regulation D of the 
Securities Act of its  convertible Series D preferred  stock for $1,000 a share 
realizing net proceeds of $75,000. The preferred stock was redeemed at 120 
percent of the stated value, plus 8% per annum  dividend, in August 1998 upon 
the sale of the  Company's  vocational schools. The proceeds were used for 
working capital.

In August 1998,  $595,000 of short-term notes payable,  plus $104,113 of accrued
interest thereon, were converted into 1,195,472 shares of common stock.

In August  1998,  the  Company  sold 1,650  shares of its  convertible  Series E
preferred  stock for $1,000 a share  realizing  net proceeds of  $1,439,000 in a
private  placement under section 4(2) and/or Regulation D of the Securities Act.
The preferred  stock pays dividends at the rate of 10% per annum payable in cash
or shares of the Company's  common stock valued at 75% of the closing bid price.
The  preferred  stock has a  liquidation  preference  of $1,000 per  share.  The
preferred stock is convertible  commencing 60 days after issuance at the rate of
75% of the  average  closing  bid price of the  common  stock over the five days
preceding  the notice of  conversion.  The  proceeds  were  utilized for working
capital.


                                       10
<PAGE>



Item 3.  Defaults upon Senior Securities

None.

Item 4.  Submission of Matters to a Vote of Security Holders

On July 24, 1998,  the Company held an annual meeting of its  stockholders.  The
stockholders voted to approve and ratify the following:

     The election of Sir Brian Wolfson, Neal R. Heller, Elizabeth S. Heller, 
     Martin C. Licht and Dirk D. Goldwasser to the Board of Directors.

     The retention of Feldman Sherb Ehrlich & Co., P.C. as the Company's 
     independent auditors for the year ended December 31, 1998.  The shares of 
     Common Stock were voted as follows: 1,154,400 voted for ratification; 5,736
     voted against ratification; and 310 abstained.

     The Company's 1998 Stock Option Plan.  The shares of Common Stock were 
     voted as follows: 650,541 voted for approval; 16,856 voted against 
     approval; and 858 abstained.

     The sale of the Company's three vocational schools and certain related 
     businesses to a Florida corporation controlled by Neal R. Heller and 
     Elizabeth S. Heller, both of whom are officers, directors and principal 
     stockholders of the Company, for a purchase price of approximately 
     $1,800,000.  The shares of Common Stock were voted as follows: 658,666 
     voted for ratification; 9,327 voted against ratification; and 262 
     abstained. 

     An increase in the number of authorized shares of Common Stock 
     from 5,000,000 to 50,000,000 shares.   The shares of Common Stock were 
     voted as follows: 649,407 voted for approval; 20,470 voted against 
     approval; and 835 abstained.

     The conversion of 4,000 shares of Series C  Preferred  Stock  issued in the
     Company's April 1998 private placement into shares of Common Stock pursuant
     to the terms of such  preferred  stock,  to the  extent  that the number of
     shares of Common  Stock  issued  exceeds 20 percent of the total  number of
     Common  shares then  outstanding.  The shares of Common Stock were voted as
     follows:  651,099 voted for approval;  14,470 voted against  approval;  and
     2,686 abstained.

     The conversion of $595,000 of the Company's 12.5% promissory  notes and the
     interest  thereon  into the number of shares of Common  Stock  equal to the
     principal and accrued  interest  thereon  divided by 85% of the closing bid
     price of the Common Stock for five  consecutive  trading days ending on May
     15, 1998.  The shares of Common Stock were voted as follows:  662,209 voted
     for approval; 5,736 voted against approval; and 310 abstained.


                                       11
<PAGE>


Item 5.  Other Information

On August 4, 1998,  the Company sold three  vocational  schools  pursuant to the
agreement dated April 29, 1998 by and among Natural Health Trends Corp., Neal R.
Heller and Elizabeth S. Heller and Florida College of Natural Health, Inc. for a
purchase  price of $1,783,333  plus 79,175 shares of Company common stock with a
market value of $96,197,  together with the  assumption of certain  liabilities.
See Note 6 to Financial Statements.

In  October  1998,  the  Company  received  notification  from  NASDAQ  that the
Company's  common  stock  will  continue  to be listed on the  NASDAQ  Small Cap
market,  subject to the  Company  demonstrating  continued  compliance  with the
NASDAQ listing requirements through February 1, 1999.

In November 1998, the Company sold an office building  located in Pompano Beach,
Florida for a purchase price of $2.9 Million.

Item 6.  Exhibits and Other Reports on Form 8-K

The Company filed a current report of form 8-K on September 8, 1998, disclosing
the signing of a letter of intent between the Company and Kaire International, 
Inc., in which the Company has agreed to acquire all of the assets of Kaire for 
a contemplated purchase price of $6,610,000.  The closing of the acquisition is
subject to, among other conditions, the Kaire assets being in satisfactory 
condition to Company management.


                                       12
<PAGE>



                                   SIGNATURES


Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
Registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned, thereunto duly authorized.



                                                     NATURAL HEALTH TRENDS CORP.



                                               By: /s/Roger Guerin
                                                      Roger Guerin
                                                      Chief Financial Officer

Date:   November 19, 1998


                                        13

<PAGE>
<TABLE>
<CAPTION>
                    NATURAL HEALTH TRENDS CORP. EXHIBIT INDEX

<S>             <C>   
Number           Description of Exhibit
2.1              Assets Purchase Agreement dated April 29, 1998 by and among Natural Health Trends
                 Corp., Neal R. Heller & Elizabeth S. Heller and Florida College of Natural Health, Inc.
                 #
3.1              Amended and Restated Certificate of Incorporation of the Company.*
3.2              Amended and Restated By-Laws of the Company.*
4.1              Specimen Certificate of the Company's Common Stock.*
4.2              Form of Class A Warrant.*
4.3              Form of Class B Warrant.*
4.4              Form of Warrant Agreement between the Company and Continental Stock Transfer &
                 Trust  Company.*
4.5              Form of Underwriter's Warrants.*
4.6              1994 Stock Option Plan.*
4.7              Form of Debenture.**
4.8              Registration Rights Agreement dated July 23, 1997 by and among the Company, Global
                 and the Global Stockholders.+
4.9              Agreement as to Transfers dated July 23, 1997 by and between Capital Development, S.A.
                 and the Company.+
4.10             Articles of Amendment of Articles of Incorporation of the Company.***
4.11             Florida Statutes Sections 607.1301, 607.1302, 607.1320 Regarding Appraisal Rights. #
4.12             Articles of Amendment of Articles of Incorporation Series C Preferred Stock. ##
4.13             Articles of Amendment of Articles of Incorporation Series E Preferred Stock. ##
10.1             Agreement among Natural Health Trends Corp. Health Wellness Nationwide Corp.,
                 Samantha Haimes and Leonard Haimes.++
10.10            Agreement among Natural Health Trends Corp. Health Wellness Nationwide Corp.,
                 Samantha Haimes and Leonard Haimes.


                                        14

<PAGE>


Number           Description of Exhibit


27.1             Financial Data Schedule.


*        Previously filed with the Company's Registration Statement No. 33-991184.

**       Previously filed with the Company's Form 10-QSB for the quarter ended March 31, 1997.

***      Previously filed with the Company's Form 10-QSB dated June 30, 1997.

+        Previously filed with the Company's Form 8-K dated August 7, 1997.

++       Previously filed with the Company's Form 10-KSB for the year ended December 31, 1996.

+++      Previously filed with the Company's Registration Statement No. 333-35935.

#        Previously filed with the Company's Proxy Statement on Schedule 14A, dated May 14, 1998 .

##       filed here with.
</TABLE>
                                       15


EXHIBIT A

                            ARTICLES OF AMENDMENT OF
                            ARTICLES OF INCORPORATION

                                       OF

                           NATURAL HEALTH TRENDS CORP.

         Pursuant to the provisions of section 607.1006, Florida Statutes,
Natural Health Trends Corp. (the "Corporation") adopts the following articles of
amendment to its articles of incorporation:

I.       ARTICLE IV is hereby amended by adding the following as Part E.

                                     PART E
                            Series C Preferred Stock

                  Four thousand  (4,000) of the 1,500,000  authorized  shares of
Preferred Stock of the Corporation  shall be designated Series C Preferred Stock
(the "Series C Preferred Stock") and shall possess the rights and privileges set
forth below:

                          A.        Par Value Stated Value, Purchase Price and 
Certificates.

                           1.       Each share of Series C Preferred Stock shall
have a par value of $.001,  and a stated value (face amount) of One Thousand  
Dollars  ($1,000) (the "Stated Value").

                           2.       The Series C Preferred Stock shall be 
offered at a purchase price of One Thousand Dollars ($1,000) per share.

                           3.       Certificates representing the shares of 
Series C Preferred Stock purchased shall be issued by the Corporation to the 
purchasers  immediately upon acceptance of the subscriptions to purchase such 
shares.

                  B.       Dividends.

                           Holders of the shares of Series C Preferred Stock 
shall be entitled to receive out of the assets of the  Corporation  legally 
available  therefor cash dividends  at the rate of 10% of the Stated  Value per 
annum,  payable  upon the conversion  of the shares of Common  Stock.  Such  
dividend  shall be payable in shares of Common Stock of the Corporation,  at the
option of the Corporation. If such dividends are paid in shares of Common Stock,
then the number of shares of Common Stock to be issued on account of the accrued
dividends shall be equal to the amount of the dividend divided by the lower of 
(i) the Closing Bid Price, as hereinafter  defined,  on the date of issuance 
(the "Fixed Conversion Price") or (ii) 75% of the Closing Bid Price,  for the 
five (5) trading days  preceding the Notice Date, as hereinafter defined.


                                       -1-

<PAGE>



                  C.       Liquidation Preference.

      1.       In the event of any liquidation, dissolution or winding-up of the
Corporation,  either voluntary or involuntary (a "Liquidation"),  the Holders of
shares of the Series C  Preferred  Stock then  issued and  outstanding  shall be
entitled  to be  paid  out  of  the  assets  of the  Corporation  available  for
distribution  to its  shareholders,  whether from capital,  surplus or earnings,
before any payment shall be made to the Holders of shares of the Common Stock or
upon any other series of Preferred Stock of the Corporation junior to the Series
C Preferred  Stock, an amount per share equal to the sum of (i) the Stated Value
and (ii) an amount equal to ten percent (10%) of the Stated Value  multiplied by
the fraction N/365, where N equals the number of days elapsed since full payment
for the shares of Series C  Preferred  Stock.  If, upon any  Liquidation  of the
Corporation,  the assets of the  Corporation  available for  distribution to its
shareholders  shall be insufficient to pay the Holders of shares of the Series C
Preferred  Stock and the Holders of any other series of  Preferred  Stock with a
liquidation  preference  equal to the  liquidation  preference  of the  Series C
Preferred  Stock the full amounts to which they shall  respectively be entitled,
the  Holders of shares of the Series C  Preferred  Stock and the  Holders of any
other  series of  Preferred  Stock with a  liquidation  preference  equal to the
liquidation  preference  of the Series C Preferred  Stock shall  receive all the
assets of the Corporation available for distribution and each such Holder of the
Series C Preferred  Stock and the Holders of any other series of preferred stock
with a liquidation  preference equal to the liquidation preference of the Series
C Preferred Stock shall share ratably in any distribution in accordance with the
amounts due such shareholders. After payment shall have been made to the Holders
of shares of the Series C Preferred Stock of the full amount to which they shall
be entitled, as aforesaid, the Holders of shares of the Series C Preferred Stock
shall be entitled to no further  distributions thereon and the Holders of shares
of the  Common  Stock  and of  shares  of  any  other  series  of  stock  of the
Corporation shall be entitled to share, according to their respective rights and
preferences,   in  all  remaining  assets  of  the  Corporation   available  for
distribution to its shareholders.

      2.       A merger or consolidation of the Corporation with or into any 
other corporation, or a sale, lease, exchange, or transfer of all or any part of
the assets of the Corporation which shall not in fact result in the liquidation 
(in whole or in part) of the Corporation and the distribution of its assets to 
its shareholders  shall not be deemed to be a voluntary or involuntary 
liquidation (in whole or in part), dissolution, or winding-up of the
Corporation.

                  D.       Conversion of Series C Preferred Stock.

                           The Holders of Series C Preferred Stock shall have 
the following conversion rights:

      1.       Right to Convert. Each share of Series C Preferred Stock shall be
convertible,  on the  Conversion  Dates and at the  Conversion  Prices set forth
below,  into  fully paid and  nonassessable  shares of Common  Stock  (sometimes
referred to herein as "Conversion Shares").



                                       -2-

<PAGE>



      2.       Mechanics of Conversion. Commencing (i) sixty (60) days after the
issuance of the shares of Series C Preferred Stock in the case of the Regulation
D Offering as described in the Subscription Agreement between the Holder and the
Company or (ii) forty one (41) days after the date of the  issuance of shares of
Series C Preferred  Stock in the case of the Regulation S Offering  described in
the Subscription  Agreement  between the Holder and the Company,  each Holder of
Series C  Preferred  Stock who desires to convert the same into shares of Common
Stock shall  provide  notice  (the  "Conversion  Notice")  via  telecopy  (or an
original) to the Corporation.  The certificate or certificates  representing the
shares  of Series C  Preferred  Stock for which  conversion  is  elected,  shall
accompany  the  Conversion  Notice.  The date upon which a Conversion  Notice is
received by the Corporation shall be a "Notice Date."

    The Corporation shall use all reasonable efforts to issue and deliver within
five (5)  business  days  after  the  Notice  Date,  to such  Holder of Series C
Preferred  Stock  at  the  address  of the  Holder  on the  stock  books  of the
Corporation,  a certificate or  certificates  for the number of shares of Common
Stock to which the Holder shall be entitled as aforesaid.

        3.       Lost or Stolen Certificates. Upon receipt by the Corporation of
evidence of the loss, destruction, theft or mutilation of any Series C Preferred
Stock  certificates  (the  "Certificates")  and (in the case of  loss,  theft or
destruction)   of  indemnity  or  security   reasonably   satisfactory   to  the
Corporation,  and  upon  surrender  and  cancellation  of the  Certificates,  if
mutilated,  the  Corporation  shall  execute  and deliver new Series C Preferred
Stock Certificates of like tenor and date. However, the Corporation shall not be
obligated to re-issue such lost or stolen Series C Preferred Stock  Certificates
if the Holder thereof contemporaneously requests the Corporation to convert such
Series C Preferred Stock into Common Stock, in which event the Corporation shall
be entitle to rely on an affidavit of loss, destruction or theft of the Series C
Preferred  Stock  Certificate  or,  in the  case of  mutilation,  tender  of the
mutilated certificate, and shall issue the Conversion Shares.

           4.       Conversion Period. The Series C Preferred Stock shall become
convertible  into shares of Common Stock at any time  commencing  (i) sixty (60)
days after the issuance of the shares of Series C Preferred Stock in the case of
the Regulation D Offering as described in the Subscription Agreement between the
Holder  and the  Company  or (ii)  forty  one (41)  days  after  the date of the
issuance of shares of Series C Preferred  Stock in the case of the  Regulation S
Offering  described  in the  Subscription  Agreement  between the Holder and the
Company.

            5.       Conversion Formula/Conversion Price. Each share of Series C
Preferred Stock shall be convertible into the number of Conversion  Shares based
upon a conversion  price (the  "Conversion  Price") equal to the lower of(i) the
Closing  Bid Price of the Common  Stock on the date of issuance of the shares of
Series C  Preferred  Stock or (ii) 75% of the  average  Closing Bid Price of the
Common  Stock for the five (5) trading  days  immediately  preceding  the Notice
Date. For purposes  hereof,  the term "Closing Bid Price" shall mean the closing
bid  price on the  NASDAQ  SmaIlCap  Stock  Market  ("NASDAQ")  as  reported  by
Bloomberg,  LP, or if no longer  traded  thereon,  the  closing bid price on the
principal national securities exchange on which the Common Stock is so traded.


                                       -3-

<PAGE>



           (a)     In the event that the Corporation shall at any time after the
date of issuance of the Series C Preferred  Stock: (i) declare a dividend on the
outstanding  Common Stock payable in shares of its capital stock; (ii) subdivide
the outstanding  Common Stock; (iii) combine the outstanding Common Stock into a
smaller  number of  shares;  or (iv) issue any  shares of its  capital  stock by
reclassification  of the Common Stock  (including any such  reclassification  in
connection  with a  consolidation  or  merger in which  the  Corporation  is the
continuing  corporation),  then, in each case,  the Fixed  Conversion  Price per
share  in  effect  at the  time of the  record  date  for the  determination  of
stockholders  entitled  to  receive  such  dividend  or  distribution  or of the
effective date of such subdivision,  combination,  or reclassification  shall be
adjusted so that it shall equal the price  determined by multiplying  such Fixed
Conversion  Price by a fraction,  the  numerator of which shall be the number of
shares of Common Stock  outstanding  immediately  prior to such action,  and the
denominator  of which shall be the number of shares of Common Stock  outstanding
after giving effect to such action.  Such adjustment shall be made  successively
whenever any event  listed  above shall occur and shall become  effective at the
close of  business  on such  record date or at the close of business on the date
immediately preceding such effective date, as applicable.

           6.       Automatic Conversion. Each share of Series C Preferred Stock
outstanding  twenty four (24)  months  from the date of  issuance  automatically
shall be  converted  into Common Stock based upon the  Conversion  Price then in
effect, and such date shall be deemed to be the Notice Date with respect to such
conversion.

      7.       No Fractional Shares. If any conversion of the Series C Preferred
Stock would  create a  fractional  share of Common Stock or a right to acquire a
fractional share of Common Stock, such fractional share shall be disregarded and
the number of shares of Common Stock issuable upon conversion, if the aggregate,
shall be the next higher number of shares.

      8.       Limitation on the Issuance of shares of Common Stock. In no event
shall the Corporation be required to issue more than 7,676,085  shares of Common
Stock upon the  conversion of the shares of Series C Preferred  Stock unless the
stockholders  of the  Corporation  approve the issuance of additional  shares of
Common Stock upon the  conversion  of the shares of Series C Preferred  Stock or
The NASDAQ Stock Market, Inc. ("NASDAQ") waives the requirements of Market Place
Rule 4460(i)(1)(D). In the event that 7,676,085 shares of Common Stock have been
issued upon the conversion of the Series C Preferred  Stock,  and (i) NASDAQ has
not waived the  requirements  of Market  Place  Rule  4460(i)(1)(D)  or (ii) the
stockholders  have not  approved  the  issuance of  additional  shares of Common
Stock,  then any  shares of Series C  Preferred  Stock that  remain  unconverted
shall,  at the  election of the Holder,  be  redeemed  by the  Corporation  at a
redemption  price equal to 125% percent of the sum of (i) the face amount of the
shares of Series C Preferred  Stock and (ii) an amount  equal to any accrued and
unpaid  dividends  thereon,  within  five  (5)  business  days  of the  Holder's
election.  The  Corporation  agrees  to take  such  corporate  action  as may be
necessary to obtain the approval of the stockholders to issue additional  shares
of Common Stock upon the conversion of the shares of Series C Preferred Stock.

         9.       Conversion Defaults.

                                       -4-

<PAGE>



           (a)     In the event that the Conversion Shares are not delivered per
the written instructions of the Holder,  within five (5) business days after the
Notice Date, then in such event the Corporation  shall pay to Holder one percent
(1%) of the  Stated  Value in cash or  shares of Common  Stock,  based  upon the
Conversion  Price,  at the  option of the  Purchaser,  of the shares of Series C
Preferred  Stock  being  converted  per each day after the  fifth  business  day
following the Notice Date that the  certificates  for the Conversion  Shares are
not delivered.

          (b)     To the extent that the failure of the Corporation to issue the
Conversion Shares is due to the unavailability of authorized but unissued shares
of Common  Stock,  the  provisions of this Section 9 shall not apply but instead
the provisions of Section 10 shall apply.

                       (c)     The Corporation shall make any cash payments in
immediately  available funds or issue such shares of Common Stock incurred under
this Section 9 within  three (3) business  days from the date of issuance of the
applicable  shares of Common Stock.  Nothing herein shall limit a Holder's right
to pursue actual damages or cancel the conversion for the Corporation's  failure
to issue and deliver  Common Stock to the Holder  within ten (10)  business days
after the Notice Date.

              (d)     If the original certificate(s) representing the Conversion
Shares have not been delivered to the Holder within ten (10) business days after
the Notice Date, the Conversion  Notice shall become null and void at the option
of the Holder.

         10.      Lack of Authorized Shares. If, at any time a Holder submits a
Notice of Conversion and the Corporation does not have sufficient authorized but
unissued  shares of Common Stock  available to effect,  in full, a conversion of
the shares of Series C Preferred  Stock (a  "Conversion  Default"),  the date of
such default being referred to herein as the  "Conversion  Default  Date"),  the
Corporation  shall  issue to the Holder all of the shares of Common  Stock which
are  available,  and the  Notice  of  Conversion  as to any  shares  of Series C
Preferred  Stock  requested to be converted but not converted (the  "Unconverted
Shares"),  upon  Holder's  sole  option.  may  be  deemed  null  and  void.  The
Corporation  shall  provide  notice  of  such  Conversion  Default  ("Notice  of
Conversion  Default") to all existing Holders of outstanding  shares of Series C
Preferred Stock, by facsimile, within one (1) business day of such default (with
the original  delivered by overnight or two day  courier),  and the Holder shall
give notice to the  Corporation  by facsimile  within five (5) business  days of
receipt  of the  original  Notice  of  Conversion  Default  (with  the  original
delivered by overnight or two day courier) of its election to either  nullify or
confirm the Notice of Conversion.

    The Corporation agrees to pay all Holders of outstanding shares of Series C
Preferred Stock payments for a Conversion Default ("Conversion Default 
Payments") in the amount of (N/365) x (.24) x the initial Stated Value of the 
outstanding and/or tendered but not converted shares of Series C Preferred Stock
held by each Holder where N = the number of days from the Conversion Default 
Date to the date (the "Authorization Date") that the Corporation authorizes a 
sufficient number of shares of Common Stock to effect conversion of all 
remaining shares of Series C Preferred Stock by the fifth day of the following 
calendar month. The


                                       -5-

<PAGE>



Corporation  shall  send  notice  ("Authorization  Notice")  to each  Holder  of
outstanding  shares of Series C Preferred Stock that additional shares of Common
Stock have been authorized,  the  Authorization  Date and the amount of Holder's
accrued  Conversion  Default Payments.  The accrued  Conversion Default Payments
shall be paid in cash or shall be convertible into shares of Common Stock at the
Conversion Price, at the Holder's option,  payable as follows:  (i) in the event
Holder elects to take such payment in cash,  cash payments shall be made to such
Holder or (ii) in the event  that the  Holder  elects  to take such  payment  in
Common  Stock,  the Holder may convert such payment  amount into Common Stock at
the  Conversion  Price at  anytime  after the fifth  day of the  calendar  month
following the month in which the  Authorization  Notice was received,  until the
expiration of the twenty four month (24) conversion period.

                 Nothing herein shall limit the Holder's right to pursue actual
damages  for the  Corporation's  failure  to  maintain  a  sufficient  number of
authorized shares of Common Stock.

         11.      Limitation on Conversion. Except in the case of the provisions
contained  in Section 6, in no event shall the Holder be entitled to convert any
shares of Series C Preferred  Stock in excess of that number of shares of Series
C Preferred Stock upon conversion of which the sum of(l) the number of shares of
Common Stock  beneficially  owned by the Holder and its  affiliates  (other than
shares  of Common  Stock  which may be deemed  beneficially  owned  through  the
ownership of the unconverted portion of the shares of Series C Preferred Stock),
and (2) the number of shares of Common Stock issuable upon the conversion of the
shares of Series C Preferred  Stock with respect to which the  determination  of
this provision is being made, would result in beneficial ownership by the Holder
and its affiliates of more than 4.9% of the  outstanding  shares of Common Stock
of the Corporation.  For purposes of this provision,  beneficial ownership shall
be determined in accordance with Section 13(d) of the Securities Exchange Act of
1934, as amended, and Regulation 13 D-G thereunder, except as otherwise provided
in clause (1) above.

         12.      Reservation of Stock Issuable Upon Conversion. The Corporation
shall at all times reserve and keep available out of its authorized but unissued
shares of Common Stock,  solely for the purpose of effecting  the  conversion of
the shares of the Series C Preferred Stock,  such number of its shares of Common
Stock as shall from time to time be sufficient  to effect the  conversion of all
then  outstanding  shares of Series C  Preferred  Stock;  and if at any time the
number of authorized but unissued shares of Common Stock shall not be sufficient
to  effect  the  conversion  of all  then  outstanding  shares  of the  Series C
Preferred  Stock,  the  Corporation  will take such  corporate  action as may be
necessary to increase its authorized but unissued shares of Common Stock to such
number of shares as shall be sufficient for such purpose.

E.       Voting. Except as otherwise provided below or by the Florida Statutes, 
the Holders of the Series C Preferred Stock shall have no voting power 
whatsoever, and no Holder of Series C Preferred Stock shall vote or otherwise 
participate in any proceeding in which action shall be taken by the Corporation 
or the shareholders thereof or be entitled to notification as to any meeting of 
the Board of Directors or the shareholders.



                                       -6-

<PAGE>



F.       Protective Provisions. So long as shares of Series C Preferred Stock
are outstanding, the Corporation shall not, without first obtaining the approval
(by vote or written consent, as provided by Jaw) of the Holders of at least 
seventy-five percent (75%) of the then outstanding shares of Series C Preferred 
Stock:

  1.       alter or change the rights, preferences or privileges of the Series C
Preferred Stock so as to affect adversely the Series C Preferred Stock;

     2.       do any act or thing not authorized or contemplated by this Article
IV which  would  result in  taxation  of the  Holders  of shares of the Series C
Preferred  Stock under  Section 305 of the  Internal  Revenue  Code of 1986,  as
amended (or any comparable  provision of the Internal  Revenue Code as hereafter
from time to time amended); or

      3.       enter into a merger in which the Corporation is not the surviving
corporation;  provided,  however,  that the provisions of this  subparagraph (3)
shall not be  applicable to any such merger if the  authorized  capital stock of
the  surviving  corporation  immediately  after such merger  shall  include only
classes  or series of stock for which no such  consent  or vote  would have been
required pursuant to this section if such class or series had been authorized by
the Corporation  immediately prior to such merger or which have the same rights,
preferences and limitations and authorized  amount as a class or series of stock
of the  Corporation  authorized  (with  such  consent  or vote of the  Series  C
Preferred  Stock) prior to such merger and continuing as an authorized  class or
series at the time thereof.

                  G.  Status of  Converted  Stock.  In the  event any  shares of
Series C Preferred  Stock shall be converted as contemplated by this Article IV,
the  shares so  converted  shall be  canceled,  shall  return  to the  status of
authorized but unissued  Preferred Stock of no designated  class or series,  and
shall not be issuable by the Corporation as Series C Preferred Stock.

                  H. Taxes. All shares of Common Stock issued upon conversion of
Series C Preferred Stock will be validly issued,  fully paid and  nonassessable.
The  Corporation  shall pay any and all  documentary  stamp or similar  issue or
transfer taxes that may be payable in respect of any issue or delivery of shares
of Common Stock on conversion of Series C Preferred Stock pursuant  hereto.  The
Corporation shall not, however,  be required to pay any tax which may be payable
in respect  of any  transfer  involved  in the issue and  delivery  of shares of
Common Stock in a name other than that in which the Series C Preferred  Stock so
converted  were  registered,  and no such issue or delivery shall be made unless
and until the person  requesting  such transfer has paid to the  Corporation the
amount of any such tax or has established to the satisfaction of the Corporation
that  such tax has been  paid or that no such tax is  payable.  The  Corporation
shall  adjust the amount of  dividends  paid or accrued so as to  indemnify  the
Holders of Series C Preferred  Stock against any  withholding  or similar tax in
respect of such dividends.




                                       -7-

<PAGE>


II.      These Articles of Amendment of Articles of Incorporation were adopted 
by the Board of Directors without shareholder action and shareholder action was 
not required on April 1, 1998.

Signed on April 1,1998


                                                     NATURAL HEALTH TRENDS CORP.



                                               By:      /s/ Neal R. Heller
                                                            Name: Neal R. Heller
                                                            Title President

                                       -8-





EXHIBIT A

                            ARTICLES OF AMENDMENT OF
                            ARTICLES OF INCORPORATION

                                       OF

                           NATURAL HEALTH TRENDS CORP.

         Pursuant to the provisions of section 607.1006, Florida Statutes, 
Natural Health Trends Corp. (the "Corporation") adopts the following articles of
amendment to its articles of incorporation:

I.       ARTICLE IV is hereby amended by adding the following as Part G.

                                     PART G
                            Series E Preferred Stock

                  One Thousand  Seven  Hundred  Twenty  (1,720) of the 1,500,000
authorized  shares of Preferred  Stock of the  Corporation  shall be  designated
Series E Preferred Stock (the "Series E Preferred  Stock") and shall possess the
rights and privileges set forth below:

              A.        Par Value Stated Value, Purchase Price and Certificates.

       1.       Each share of Series E Preferred Stock shall have a par value of
$.001,  and a stated value (face amount) of One Thousand  Dollars  ($1,000) (the
"Stated Value").

   2.       The Series E Preferred Stock shall be offered at a purchase price of
One Thousand Dollars ($1,000) per share.

       3.       Certificates representing the shares of Series E Preferred Stock
purchased shall be issued by the Corporation to the purchasers  immediately upon
acceptance of the subscriptions to purchase such shares.

                  B.       Dividends.

  Holders of the shares of Series E Preferred Stock shall be entitled to receive
out of the assets of the Corporation  legally available  therefor cash dividends
at the rate of 10% of the Stated Value per annum, payable upon the conversion of
the shares of Common Stock.  Such dividend  shall be payable in shares of Common
Stock of the Corporation,  at the option of the  Corporation.  If such dividends
are paid in shares of Common Stock, then the number of shares of Common Stock to
be issued on account of the  accrued  dividends  shall be equal to the amount of
the dividend  divided by the lower of (i) the Closing Bid Price,  as hereinafter
defined,  on the date of issuance (the "Fixed Conversion  Price") or (ii) 75% of
the Closing Bid Price,  for the five (5) trading days preceding the Notice Date,
as hereinafter defined.


                                       -1-

<PAGE>



                  C.       Liquidation Preference.

      1.       In the event of any liquidation, dissolution or winding-up of the
Corporation,  either voluntary or involuntary (a "Liquidation"),  the Holders of
shares of the Series E  Preferred  Stock then  issued and  outstanding  shall be
entitled  to be  paid  out  of  the  assets  of the  Corporation  available  for
distribution  to its  shareholders,  whether from capital,  surplus or earnings,
before any payment shall be made to the Holders of shares of the Common Stock or
upon any other series of Preferred Stock of the Corporation junior to the Series
E Preferred  Stock, an amount per share equal to the sum of (i) the Stated Value
and (ii) an amount equal to ten percent (10%) of the Stated Value  multiplied by
the fraction N/365, where N equals the number of days elapsed since full payment
for the shares of Series E  Preferred  Stock.  If, upon any  Liquidation  of the
Corporation,  the assets of the  Corporation  available for  distribution to its
shareholders  shall be insufficient to pay the Holders of shares of the Series E
Preferred  Stock and the Holders of any other series of  Preferred  Stock with a
liquidation  preference  equal to the  liquidation  preference  of the  Series E
Preferred  Stock the full amounts to which they shall  respectively be entitled,
the  Holders of shares of the Series E  Preferred  Stock and the  Holders of any
other  series of  Preferred  Stock with a  liquidation  preference  equal to the
liquidation  preference  of the Series E Preferred  Stock shall  receive all the
assets of the Corporation available for distribution and each such Holder of the
Series E Preferred  Stock and the Holders of any other series of preferred stock
with a liquidation  preference equal to the liquidation preference of the Series
E Preferred Stock shall share ratably in any distribution in accordance with the
amounts due such shareholders. After payment shall have been made to the Holders
of shares of the Series E Preferred Stock of the full amount to which they shall
be entitled, as aforesaid, the Holders of shares of the Series E Preferred Stock
shall be entitled to no further  distributions thereon and the Holders of shares
of the  Common  Stock  and of  shares  of  any  other  series  of  stock  of the
Corporation shall be entitled to share, according to their respective rights and
preferences,   in  all  remaining  assets  of  the  Corporation   available  for
distribution to its shareholders.

    2.       A merger or consolidation of the Corporation with or into any other
corporation,  or a sale, lease,  exchange, or transfer of all or any part of the
assets of the Corporation  which shall not in fact result in the liquidation (in
whole or in part) of the Corporation  and the  distribution of its assets to its
shareholders  shall not be deemed to be a voluntary or  involuntary  liquidation
(in whole or in part), dissolution, or winding-up of the Corporation.

                 D.       Conversion of Series E Preferred Stock.

                           The Holders of Series E Preferred Stock shall have 
the following conversion rights:

    1.       Right to Convert.  Each share of Series E Preferred Stock shall be
convertible,  on the  Conversion  Dates and at the  Conversion  Prices set forth
below,  into  fully paid and  nonassessable  shares of Common  Stock  (sometimes
referred to herein as "Conversion Shares").



                                       -2-

<PAGE>



         2.       Mechanics of Conversion. Commencing sixty (60) days after the
issuance  of the  shares of Series E  Preferred  Stock  each  Holder of Series E
Preferred  Stock who  desires to convert  the same into  shares of Common  Stock
shall provide notice (the "Conversion  Notice") via telecopy (or an original) to
the  Corporation.  The  certificate or certificates  representing  the shares of
Series E Preferred  Stock for which  conversion is elected,  shall accompany the
Conversion  Notice.  The date upon which a Conversion  Notice is received by the
Corporation shall be a "Notice Date."

    The Corporation shall use all reasonable efforts to issue and deliver within
five (5)  business  days  after  the  Notice  Date,  to such  Holder of Series E
Preferred  Stock  at  the  address  of the  Holder  on the  stock  books  of the
Corporation,  a certificate or  certificates  for the number of shares of Common
Stock to which the Holder shall be entitled as aforesaid.

       3.       Lost or Stolen Certificates. Upon receipt by the Corporation of
evidence of the loss, destruction, theft or mutilation of any Series E Preferred
Stock  certificates  (the  "Certificates")  and (in the case of  loss,  theft or
destruction)   of  indemnity  or  security   reasonably   satisfactory   to  the
Corporation,  and  upon  surrender  and  cancellation  of the  Certificates,  if
mutilated,  the  Corporation  shall  execute  and deliver new Series E Preferred
Stock Certificates of like tenor and date. However, the Corporation shall not be
obligated to re-issue such lost or stolen Series E Preferred Stock  Certificates
if the Holder thereof contemporaneously requests the Corporation to convert such
Series E Preferred Stock into Common Stock, in which event the Corporation shall
be entitle to rely on an affidavit of loss, destruction or theft of the Series E
Preferred  Stock  Certificate  or,  in the  case of  mutilation,  tender  of the
mutilated certificate, and shall issue the Conversion Shares.

           4.       Conversion Period. The Series E Preferred Stock shall become
convertible  into shares of Common Stock at any time commencing  sixty (60) days
after the issuance of the shares of Series E Preferred Stock.

            5.       Conversion Formula/Conversion Price. Each share of Series E
Preferred Stock shall be convertible into the number of Conversion  Shares based
upon a conversion price (the  "Conversion  Price") equal to the lower of (i) the
Closing  Bid Price of the Common  Stock on the date of issuance of the shares of
Series E  Preferred  Stock or (ii) 75% of the  average  Closing Bid Price of the
Common  Stock for the five (5) trading  days  immediately  preceding  the Notice
Date. For purposes  hereof,  the term "Closing Bid Price" shall mean the closing
bid  price on the  NASDAQ  SmaIlCap  Stock  Market  ("NASDAQ")  as  reported  by
Bloomberg,  LP, or if no longer  traded  thereon,  the  closing bid price on the
principal national securities exchange on which the Common Stock is so traded.

           (a)     In the event that the Corporation shall at any time after the
date of issuance of the Series E Preferred  Stock: (i) declare a dividend on the
outstanding  Common Stock payable in shares of its capital stock; (ii) subdivide
the outstanding  Common Stock; (iii) combine the outstanding Common Stock into a
smaller  number of  shares;  or (iv) issue any  shares of its  capital  stock by
reclassification  of the Common Stock  (including any such  reclassification  in
connection with a consolidation or merger in which the Corporation is the

                                       -3-

<PAGE>



continuing  corporation),  then, in each case,  the Fixed  Conversion  Price per
share  in  effect  at the  time of the  record  date  for the  determination  of
stockholders  entitled  to  receive  such  dividend  or  distribution  or of the
effective date of such subdivision,  combination,  or reclassification  shall be
adjusted so that it shall equal the price  determined by multiplying  such Fixed
Conversion  Price by a fraction,  the  numerator of which shall be the number of
shares of Common Stock  outstanding  immediately  prior to such action,  and the
denominator  of which shall be the number of shares of Common Stock  outstanding
after giving effect to such action.  Such adjustment shall be made  successively
whenever any event  listed  above shall occur and shall become  effective at the
close of  business  on such  record date or at the close of business on the date
immediately preceding such effective date, as applicable.

           6.       Automatic Conversion. Each share of Series E Preferred Stock
outstanding  twenty four (24)  months  from the date of  issuance  automatically
shall be  converted  into Common Stock based upon the  Conversion  Price then in
effect, and such date shall be deemed to be the Notice Date with respect to such
conversion.

      7.       No Fractional Shares. If any conversion of the Series E Preferred
Stock would  create a  fractional  share of Common Stock or a right to acquire a
fractional share of Common Stock, such fractional share shall be disregarded and
the number of shares of Common Stock issuable upon conversion, if the aggregate,
shall be the next higher number of shares.

      8.       Limitation on the Issuance of shares of Common Stock. In no event
shall the Corporation be required to issue more than 20% of the number of shares
of Common  Stock  outstanding  on the date of issuance of the Series E Preferred
Stock upon the  conversion of the shares of Series E Preferred  Stock unless the
stockholders  of the  Corporation  approve the issuance of additional  shares of
Common Stock upon the  conversion  of the shares of Series E Preferred  Stock or
The NASDAQ Stock Market, Inc. ("NASDAQ") waives the requirements of Market Place
Rule  4460(i)(1)(D).  In the  event  that 20% of the  number of shares of Common
Stock  outstanding on the date of issuance of the Series E Preferred  Stock have
been issued upon the conversion of the Series E Preferred  Stock, and (i) NASDAQ
has not waived the  requirements of Market Place Rule  4460(i)(1)(D) or (ii) the
stockholders  have not  approved  the  issuance of  additional  shares of Common
Stock,  then any  shares of Series E  Preferred  Stock that  remain  unconverted
shall,  at the  election of the Holder,  be  redeemed  by the  Corporation  at a
redemption  price equal to 133% percent of the sum of (i) the face amount of the
shares of Series E Preferred  Stock and (ii) an amount  equal to any accrued and
unpaid  dividends  thereon,  within  five  (5)  business  days  of the  Holder's
election.  The  Corporation  agrees  to take  such  corporate  action  as may be
necessary to obtain the approval of the stockholders to issue additional  shares
of Common Stock upon the conversion of the shares of Series E Preferred Stock.

                           9.       Conversion Defaults.

           (a)     In the event that the Conversion Shares are not delivered per
the written instructions of the Holder,  within five (5) business days after the
Notice Date, then in such event the Corporation  shall pay to Holder one percent
(1%) of the  Stated  Value in cash or  shares of Common  Stock,  based  upon the
Conversion Price, at the option of the Purchaser, of the

                                       -4-

<PAGE>



shares of Series E Preferred  Stock being converted per each day after the fifth
business day following the Notice Date that the  certificates for the Conversion
Shares are not delivered.

          (b)     To the extent that the failure of the Corporation to issue the
Conversion Shares is due to the unavailability of authorized but unissued shares
of Common  Stock,  the  provisions of this Section 9 shall not apply but instead
the provisions of Section 10 shall apply.

                         (c)     The Corporation shall make any cash payments in
immediately  available funds or issue such shares of Common Stock incurred under
this Section 9 within  three (3) business  days from the date of issuance of the
applicable  shares of Common Stock.  Nothing herein shall limit a Holder's right
to pursue actual damages or cancel the conversion for the Corporation's  failure
to issue and deliver  Common Stock to the Holder  within ten (10)  business days
after the Notice Date.

              (d)     If the original certificate(s) representing the Conversion
Shares have not been delivered to the Holder within ten (10) business days after
the Notice Date, the Conversion  Notice shall become null and void at the option
of the Holder.

          10.      Lack of Authorized Shares. If, at any time a Holder submits a
Notice of Conversion and the Corporation does not have sufficient authorized but
unissued  shares of Common Stock  available to effect,  in full, a conversion of
the shares of Series E Preferred  Stock (a  "Conversion  Default"),  the date of
such default being referred to herein as the  "Conversion  Default  Date"),  the
Corporation  shall  issue to the Holder all of the shares of Common  Stock which
are  available,  and the  Notice  of  Conversion  as to any  shares  of Series E
Preferred  Stock  requested to be converted but not converted (the  "Unconverted
Shares"),  upon  Holder's  sole  option.  may  be  deemed  null  and  void.  The
Corporation  shall  provide  notice  of  such  Conversion  Default  ("Notice  of
Conversion  Default") to all existing Holders of outstanding  shares of Series E
Preferred Stock, by facsimile, within one (1) business day of such default (with
the original  delivered by overnight or two day  courier),  and the Holder shall
give notice to the  Corporation  by facsimile  within five (5) business  days of
receipt  of the  original  Notice  of  Conversion  Default  (with  the  original
delivered by overnight or two day courier) of its election to either  nullify or
confirm the Notice of Conversion.

     The Corporation agrees to pay all Holders of outstanding shares of Series E
Preferred  Stock  payments  for  a  Conversion  Default   ("Conversion   Default
Payments")  in the amount of (N/365) x (.24) x the initial  Stated  Value of the
outstanding and/or tendered but not converted shares of Series E Preferred Stock
held by each  Holder  where N = the number of days from the  Conversion  Default
Date to the date (the  "Authorization  Date") that the Corporation  authorizes a
sufficient  number  of  shares  of  Common  Stock to  effect  conversion  of all
remaining  shares of Series E Preferred  Stock by the fifth day of the following
calendar month. The Corporation  shall send notice  ("Authorization  Notice") to
each Holder of outstanding  shares of Series E Preferred  Stock that  additional
shares of Common  Stock have been  authorized,  the  Authorization  Date and the
amount of Holder's accrued Conversion  Default Payments.  The accrued Conversion
Default Payments shall be paid in cash or shall be convertible into shares of

                                       -5-

<PAGE>



Common  Stock at the  Conversion  Price,  at the  Holder's  option,  payable  as
follows:  (i) in the event  Holder  elects to take such  payment  in cash,  cash
payments  shall be made to such  Holder  or (ii) in the  event  that the  Holder
elects to take such payment in Common Stock, the Holder may convert such payment
amount into Common Stock at the Conversion  Price at anytime after the fifth day
of the calendar month following the month in which the Authorization  Notice was
received, until the expiration of the twenty four month (24) conversion period.

                  Nothing herein shall limit the Holder's right to pursue actual
damages  for the  Corporation's  failure  to  maintain  a  sufficient  number of
authorized shares of Common Stock.

         11.      Limitation on Conversion. Except in the case of the provisions
contained  in Section 6, in no event shall the Holder be entitled to convert any
shares of Series E Preferred  Stock in excess of that number of shares of Series
E Preferred Stock upon conversion of which the sum of(l) the number of shares of
Common Stock  beneficially  owned by the Holder and its  affiliates  (other than
shares  of Common  Stock  which may be deemed  beneficially  owned  through  the
ownership of the unconverted portion of the shares of Series E Preferred Stock),
and (2) the number of shares of Common Stock issuable upon the conversion of the
shares of Series E Preferred  Stock with respect to which the  determination  of
this provision is being made, would result in beneficial ownership by the Holder
and its affiliates of more than 4.9% of the  outstanding  shares of Common Stock
of the Corporation.  For purposes of this provision,  beneficial ownership shall
be determined in accordance with Section 13(d) of the Securities Exchange Act of
1934, as amended, and Regulation 13 D-G thereunder, except as otherwise provided
in clause (1) above.

         12.      Reservation of Stock Issuable Upon Conversion. The Corporation
shall at all times reserve and keep available out of its authorized but unissued
shares of Common Stock,  solely for the purpose of effecting  the  conversion of
the shares of the Series E Preferred Stock,  such number of its shares of Common
Stock as shall from time to time be sufficient  to effect the  conversion of all
then  outstanding  shares of Series E  Preferred  Stock;  and if at any time the
number of authorized but unissued shares of Common Stock shall not be sufficient
to  effect  the  conversion  of all  then  outstanding  shares  of the  Series E
Preferred  Stock,  the  Corporation  will take such  corporate  action as may be
necessary to increase its authorized but unissued shares of Common Stock to such
number of shares as shall be sufficient for such purpose.

E.       Voting. Except as otherwise provided below or by the Florida Statutes, 
the Holders of the Series E Preferred Stock shall have no voting power 
whatsoever, and no Holder of Series E Preferred Stock shall vote or otherwise
participate in any proceeding in which action shall be taken by the Corporation 
or the shareholders thereof or be entitled to notification as to any meeting of
the Board of Directors or the shareholders. 

F.       Protective Provisions. So long as shares of Series E Preferred Stock 
are outstanding, the Corporation shall not, without first obtaining the approval
(by vote or written consent, as provided by Jaw) of the Holders of at least 
seventy-five percent (75%) of the then outstanding shares of Series E Preferred
Stock:


                                       -6-

<PAGE>



  1.       alter or change the rights, preferences or privileges of the Series E
Preferred Stock so as to affect adversely the Series E Preferred Stock;

     2.       do any act or thing not authorized or contemplated by this Article
IV which  would  result in  taxation  of the  Holders  of shares of the Series E
Preferred  Stock under  Section 305 of the  Internal  Revenue  Code of 1986,  as
amended (or any comparable  provision of the Internal  Revenue Code as hereafter
from time to time amended); or

      3.       enter into a merger in which the Corporation is not the surviving
corporation;  provided,  however,  that the provisions of this  subparagraph (3)
shall not be  applicable to any such merger if the  authorized  capital stock of
the  surviving  corporation  immediately  after such merger  shall  include only
classes  or series of stock for which no such  consent  or vote  would have been
required pursuant to this section if such class or series had been authorized by
the Corporation  immediately prior to such merger or which have the same rights,
preferences and limitations and authorized  amount as a class or series of stock
of the  Corporation  authorized  (with  such  consent  or vote of the  Series  E
Preferred  Stock) prior to such merger and continuing as an authorized  class or
series at the time thereof.

                  G.  Status of  Converted  Stock.  In the  event any  shares of
Series E Preferred  Stock shall be converted as contemplated by this Article IV,
the  shares so  converted  shall be  canceled,  shall  return  to the  status of
authorized but unissued  Preferred Stock of no designated  class or series,  and
shall not be issuable by the Corporation as Series E Preferred Stock.

                  H. Taxes. All shares of Common Stock issued upon conversion of
Series E Preferred Stock will be validly issued,  fully paid and  nonassessable.
The  Corporation  shall pay any and all  documentary  stamp or similar  issue or
transfer taxes that may be payable in respect of any issue or delivery of shares
of Common Stock on conversion of Series E Preferred Stock pursuant  hereto.  The
Corporation shall not, however,  be required to pay any tax which may be payable
in respect  of any  transfer  involved  in the issue and  delivery  of shares of
Common Stock in a name other than that in which the Series E Preferred  Stock so
converted  were  registered,  and no such issue or delivery shall be made unless
and until the person  requesting  such transfer has paid to the  Corporation the
amount of any such tax or has established to the satisfaction of the Corporation
that  such tax has been  paid or that no such tax is  payable.  The  Corporation
shall  adjust the amount of  dividends  paid or accrued so as to  indemnify  the
Holders of Series E Preferred  Stock against any  withholding  or similar tax in
respect of such dividends.



                                       -7-

<PAGE>


II.      These Articles of Amendment of Articles of Incorporation were adopted 
by the Board of Directors without shareholder action and shareholder action was
not required on August __, 1998.


Signed on August ___, 1998


                                                     NATURAL HEALTH TRENDS CORP.



                                                      By:  Sir Brian Wolfson
                                                     Name: Sir Brian Wolfson
                                                    Title: Chairman

                                       -8-


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