NATURAL HEALTH TRENDS CORP
10QSB, 2000-11-17
EDUCATIONAL SERVICES
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                                   FORM 10-QSB
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

              [X] QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d)
                     OF THE SECURITIES EXCHANGE ACT OF 1934

                      For Quarter Ended September 30, 2000

                                       OR

              [ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d)
                     OF THE SECURITIES EXCHANGE ACT OF 1934

                        For the transition period from to

                         Commission file number: 0-25238

                           NATURAL HEALTH TRENDS CORP.
        (Exact Name of Small Business Issuer as Specified in its Charter)

             Florida                                           59-2705336
    State or other jurisdiction of                          (I.R.S. Employer
    incorporation or organization                            Identification No.)

                             2161 Hutton Drive, #126
                             Carrollton, Texas 75006
               (Address of Principal Executive Office) (Zip Code)

                                 (972) 241-8479
                 (Issuer's telephone number including area code)

Indicate by check mark whether the issuer (1) has filed all reports  required to
be filed by Section 13 or 15(d) of the  Securities  Exchange  Act of 1934 during
the preceding 12 months and (2) has been subject to such filing requirements for
the past 90 days. Yes X No

The number of shares of issuer's Common Stock,  $.001 par value,  outstanding as
of October 31, 2000 were 12,309,047 shares.







<PAGE>






                           NATURAL HEALTH TRENDS CORP.

                    QUARTERLY PERIOD ENDED SEPTEMBER 30, 2000


                                      INDEX



                                                                         Page
                                                                        Number
PART I - FINANCIAL INFORMATION
  Item 1.    Financial Statements
             Condensed Consolidated Balance Sheet                           1
             Condensed Consolidated Statements of Operations                2
             Condensed Consolidated Statements of Cash Flows                3
             Notes to Condensed Consolidated Financial Statements         4-5
  Item 2.    Management's Discussion and Analysis of Plan
               of Operations                                              6-12

PART II - OTHER INFORMATION
  Item 1.    Legal Proceedings                                             13
  Item 2.    Changes in Securities                                         13
  Item 3.    Defaults Upon Senior Securities                               13
  Item 4.    Submission of Matters to a Vote of Security Holders           13
  Item 5.    Other Information                                             13
  Item 6.    Exhibits and Reports on Form 8-K                              13

Signature                                                                  14




<PAGE>





                           NATURAL HEALTH TRENDS CORP.
                           CONSOLIDATED BALANCE SHEET

                                              September 30,        December 31,
                                                  2000                 1999
                                             ------------         -----------
       ASSETS                                  (Unaudited)
Current Assets
  Cash                                       $   496,027        $    434,063
  Restricted cash                                 75,640             152,505
  Account receivables                            304,432             407,490
  Inventory                                      821,213             847,212
  Prepaid expenses and other current assets       37,381             120,481
                                             ------------         -----------
    Total Current Assets                       1,734,693           1,961,751

Property and Equipment, net                      459,366             567,065
Long Term Prepaids                               164,464              54,228
Patents and Customer Lists                     7,883,809           7,912,594
Goodwill                                         690,610             682,654
Deposits and Other Assets                        159,806              75,607
                                             ------------         -----------

    Total Assets                             $11,092,748        $ 11,253,899
                                             ============         ===========

                      LIABILITIES AND STOCKHOLDERS' EQUITY

Current Liabilities:
  Checks written in excess of deposits       $   350,923        $    556,884
  Accounts payable                             5,206,113           4,511,772
  Accrued expenses                               693,227             404,458
  Accrued bonus payable                          376,135             472,503
  Accrued payroll payable                        735,802             668,390
  Notes payable                                1,215,609             854,684
  Notes payable related parties                  334,525             112,363
  Current portion of long term debt               75,995              75,995
  Deferred Revenue                                27,589             527,831
  Other current liabilities                      223,625             231,926
                                             ------------         ----------
    Total Current Liabilities                  9,239,543           8,416,806

Capital Lease Obligations,
  net of current portion                          42,607              53,158
Long term notes payable                            2,791                   -
                                             ------------         ----------
    Total Liabilities                          9,284,941           8,469,964
                                             ------------         ----------
Stockholders' Equity:
  Preferred stock                              5,774,542           5,163,695
  Common stock                                     9,345               7,990
  Additional paid in capital                  21,419,166          21,443,914
  Cumulative adjustments on foreign exchange       6,113                -
  Deferred Compensation                         (631,982)           (666,000)
  Accumulated deficit                        (24,769,377)        (23,165,664)
                                             ------------         ----------
    Total Stockholders' Equity                 1,807,807           2,783,935
                                             ------------         ----------
Total Liabilities and Stockholders' Equity   $11,092,748        $ 11,253,899
                                             ============         ==========

                 See Notes to Consolidated Financial Statements.

                                        1

<PAGE>

                           NATURAL HEALTH TRENDS CORP.
                      CONSOLIDATED STATEMENTS OF OPERATIONS
                                   (Unaudited)

<TABLE>
<CAPTION>

                                                         Three Months Ended                 Nine Months Ended
                                                            September 30,                     September 30,
                                                       2000               1999             2000              1999
                                                  ---------------    ---------------   --------------   ---------------
<S>                                            <C>                  <C>               <C>               <C>
Revenues                                       $       1,544,067    $     4,060,979   $    6,498,739   $    11,426,468

Cost of Sales                                            527,814            947,889        1,673,865         2,445,624
                                                  ---------------    ---------------   --------------   ---------------
Gross Profit                                           1,016,253          3,113,090        4,824,874         8,980,844
Distributor commissions                                  682,511          2,007,293        2,801,729         5,538,660
Write-down of patents and goodwill                             -                  -                -                 -
Selling, general and administrative expenses           1,076,072          1,785,513        3,635,712         5,288,876
                                                  ---------------    ---------------   --------------   ---------------
Operating loss                                          (742,330)          (679,717)      (1,612,567)       (1,846,692)
Minority interest in loss of subsidiaries                 16,199             38,955           80,736            49,570
Gain on foreign exchange                                       -                  -                -                 -
Gain (loss) on foreign exchange                           23,872              7,760            7,427            10,343
Interest (net)                                           (41,287)           (12,107)         (59,487)          (50,166)
                                                  ---------------    ---------------   --------------   ---------------
Net loss from continuing operations                     (743,546)          (645,108)      (1,583,891)       (1,836,945)
                                                  ---------------    ---------------   --------------   ---------------
Discontinued Operations:
Income (loss) from discontinued operations                     -           (106,613)          (4,822)         (129,557)
Gain (loss) on disposal                                  (15,000)                 -          (15,000)
                                                  ---------------    ---------------   --------------   ---------------
Loss before extraordinary gain                          (758,546)          (751,721)      (1,603,713)       (1,966,502)
                                                  ---------------    ---------------   --------------   ---------------
Extraordinary gain - forgiveness of debt                       -                  -                -             1,471

Net loss                                                (758,545)          (751,721)      (1,603,713)       (1,965,031)
                                                  ---------------    ---------------   --------------   ---------------

Preferred stock dividends                                296,364            114,534          296,568         1,157,573

Net loss to common shareholders                $      (1,054,910)   $      (866,255)  $   (1,900,281)       (3,122,604)
                                                  ===============    ===============   ==============   ===============

Basic and diluted loss per common share:
Continuing Operations                          $          (0.09)    $        (0.09)   $        (0.19)            (0.29)
                                                                                                       $
Discontinued Operations                                        -             (0.02)            (0.00)            (0.02)
Extraordinary gain                                             -                 -                 -
Preferred stock dividend                                  (0.03)             (0.02)            (0.04)            (0.19)
                                                  ---------------    ---------------   --------------   ---------------

Net loss to common shareholders                $          (0.12)    $        (0.13)   $        (0.23)  $         (0.50)
                                                  ===============    ===============   ==============   ===============

Basic and diluted weighted common shares used          8,596,587          6,794,341        8,193,654         6,220,331
                                                  ===============    ===============   ==============   ===============
</TABLE>


                                        2



<PAGE>


                           NATURAL HEALTH TRENDS CORP.
                      CONSOLIDATED STATEMENT OF CASH FLOWS
                                   (Unaudited)

                                                         Nine Months Ended
                                                            September 30,
                                                       2000              1999
                                                   ------------     ------------
CASH FLOWS FROM OPERATING ACTIVITIES:
Net loss                                           $(1,603,713)     $(1,965,031)
                                                   ------------     ------------
  Adjustments to reconcile net (loss)to net
   cash provided by (used in)operating activities:
Depreciation and amortization                          375,505          478,524
Loss on disposal of fixed asset                        114,868                -
Gain on forgiveness of debt                                  -           (1,471)
Increase in income from allocation of
 minority interest                                           -          (11,153)
Issuance of common stock in settlement of interest        (485)         (59,087)
  Changes in assets and liabilities
 (Increase) decrease in accounts receivable            103,058         (260,785)
  Increase in inventories                              244,699           66,151
  Increase in prepaid expenses                         (27,136)        (181,743)
 (Increase) decrease in deposits and other assets      (84,199)         252,351
  Increase (decrease) in accounts payable and cash
   overdraft                                           488,380         (107,353)
  Increase in accrued expenses                         243,914          433,050
  Increase in accrued consulting contract               34,019                -
  Decrease in deferred revenue                        (500,242)               -
  Increase (decrease) in other current liabilities      (2,189)         342,885
  Decrease in accrued expenses for discontinued
   operations                                                -          (10,000)
                                                   ------------     ------------
    Total Adjustments                                  990,192          941,369
                                                   ------------     ------------
NET USED IN OPERATING ACTIVITIES                      (613,521)      (1,023,662)
                                                   ------------     ------------
CASH FLOWS FROM INVESTING ACTIVITIES:
 Capital expenditures                                     (548)         (23,345)
 Proceeds from the sale of fixed assets                     10                -
 Business acquisitions, net of cash acquired          (253,326)        (880,939)
 (Increase) decrease in Restricted Cash                 93,152         (200,497)
                                                   ------------     ------------
NET CASH USED IN INVESTING ACTIVITIES                 (160,712)      (1,104,781)
                                                   ------------     ------------
CASH FLOWS FROM FINANCING ACTIVITIES:
 Decrease in due to affiliate                                -          250,000
 Proceeds from preferred stock                       1,000,000        1,201,015
 Proceeds from notes payable and long-term debt        389,701          948,929
 Payments of notes payable and long-term debt         (194,351)        (363,581)
 Redemption of preferred stock                        (359,153)               -
                                                   ------------      -----------
NET CASH PROVIDED BY FINANCING ACTIVITIES              836,197        2,036,363
                                                   ------------      -----------
NET INCREASE (DECREASE) IN CASH                         61,964          (92,080)
CASH, BEGINNING OF PERIOD                              434,063          294,220
                                                   ------------      -----------
CASH, END OF PERIOD                                   $496,027         $202,140
                                                   ============      ===========

                                       3


<PAGE>


                           NATURAL HEALTH TRENDS CORP.
               NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATMENTS

1. BASIS OF PRESENTATION

     The accompanying  unaudited  financial  statements of Natural Health Trends
Corp. (the  "Company") have been prepared in accordance with generally  accepted
accounting principles for interim financial information and with instructions to
Form 10-QSB and Article 10 of Regulation S-X.  Accordingly,  they do not include
all of the information and footnotes required by generally  accepted  accounting
principles for complete financial statements. In the opinion of management,  all
adjustments  considered necessary for a fair presentation  (consisting of normal
recurring  accruals) of financial  position  and results of  operations  for the
interim periods have been presented.  The preparation of financial statements in
conformity with generally accepted accounting  principles requires management to
make estimates and  assumptions  that affect the reported  amounts of assets and
liabilities  and disclosure of contingent  assets and liabilities at the date of
the  financial  statements  and the  reported  amounts of revenues  and expenses
during the reporting  period.  Actual results could differ from those estimates.
Operating  results for the nine month  period ended  September  30, 2000 are not
necessarily  indicative  of the results that may be expected for the year ending
December 31, 2000. For further information,  refer to the consolidated financial
statements and footnotes thereto included in the Company's Annual report on Form
10-KSB for the year ended December 31, 1999.

   Reclassifications

     Certain  prior  period  amounts  have  been  reclassified to conform to the
current period presentation.

     The Company had a working capital  deficiency of  approximately  $7,505,000
for the nine months ended  September 30, 2000 and  $6,597,000 for the year ended
December 31, 1999, and they recorded net losses of approximately  $1,055,000 and
$575,000 respectively,  that raise substantial doubt about the Company's ability
to continue as a going concern.  The Company's  continued existence is dependent
on its ability to obtain  additional  debt or equity  financing  and to generate
profits from operations.

2.   In March  2000,  the  Company  sold  1,000  shares  of  Series J  Preferred
Stock,  par value $1,000 per share.  The preferred  stock pays a dividend at the
rate of 10% per annum. The preferred stock and the accrued dividends thereon are
convertible  into shares of the  Company's  common stock at a  conversion  price
equal to the lower of the  closing  bid price on the date of  issuance or 70% of
the average  closing bid price of the common stock for the lowest three  trading
days during the twenty day period  immediately  preceding  the date on which the
Company  received  notice of conversion  from a holder.  In connection  with the
offering  of the Series J  preferred  Stock,  the  Company  issued  warrants  to
purchase  141,907  shares of it's common stock at an exercise price of $1.41 per
share.


                                        4


<PAGE>


3.   During the first quarter of 2000, the Company received notice of conversion
on 359 shares of Series H Preferred  Stock. The Company issued 434,660 shares of
common stock in settlement of the 359 shares of Series H Preferred Stock and the
accrued  dividends  thereon.  The following table sets forth the conversions and
the stock price thereof as of the date of conversion.

                                             Series H
                                          Preferred Stock        Common Stock
                   Conversion Date         Face Value           Conversion Price
                  -----------------      ----------------      -----------------
                      01/25/00                $34,000                 $1.01
                      01/27/00                 15,154                  1.04
                      02/15/00                125,000                  0.95
                      02/16/00                185,000                  1.02

4.   During  the  second  quarter  of  2000,  the  Company  received  notice  of
conversion on $350,000  convertible Notes Payable.  The Company issued 1,958,505
shares of common  stock in  settlement  of  $350,000  of Notes  Payable  and the
accrued interest thereon. The following table sets forth the conversions and the
stock price thereof as of the date of conversion.

                                           Note Payable           Common Stock
                   Conversion Date         Face Value           Conversion Price
                  -----------------      ----------------      -----------------
                     04/28/00                $75,000                 $0.19
                     04/28/00                 66,667                  0.19
                     04/28/00                 66,667                  0.19
                     04/28/00                 33,333                  0.19
                     04/28/00                 33,333                  0.19
                     05/11/00                 75,000                  0.20

     In July 2000, the Company  rescinded the notice of conversion on the  Notes
Payable.  The Company was in specific  violation of certain clauses of the Notes
Payable agreements with respect to demand  registration  rights of the converted
common stock.

5.   On July 24, 2000, the Company  was  delisted  from  the  NASDAQ  Small  Cap
trading board.  The common stock is now traded on the NASDAQ OTC Bulletin Board,
due to the Company's non-compliance with NASDAQ maintenance criteria.



                                        5

<PAGE>


Item 2.  Management's Discussion and Analysis or Plan of Operations

                The following discussions should be read in conjunction with the
         condensed consolidated financial statements and notes contained in Item
         1 hereof.

       Forward Looking Statements

                When used in Form  10-QSB and in future  filings by the  Company
       with the  Securities  and  Exchange  Commission,  the words "will  likely
       result",  "the  Company  expects",  "will  continue",  "is  anticipated",
       "estimated",  "projected",  "outlook" or similar expressions are intended
       to  identify  "forward-  looking  statements"  within the  meaning of the
       Private Securities  Litigation Act of 1995. The Company wishes to caution
       readers not to place undue reliance on such  forward-looking  statements,
       each of which speak only as of the date made. Such statements are subject
       to certain  risks and  uncertainties  that could cause actual  results to
       differ   materially   from   historical   earnings  and  those  presently
       anticipated  or  projected.  The  Company has no  obligation  to publicly
       release  the  results  of  any  revisions,  which  may  be  made  to  any
       forward-looking statements to reflect anticipated or unanticipated events
       or circumstances occurring after the date of such statements.

       Overview

                Prior to August 1997, the Company's  operations consisted of the
       operations of Natural Health Care Centers,  and vocational schools.  Upon
       the acquisition of Global Health  Alternatives,  Inc. ("GHA") on July 23,
       1997, the Company commenced marketing and distributing a line of natural,
       over-the-counter  homeopathic  pharmaceutical products. In February 1999,
       the Company formed a subsidiary, Kaire Nutraceuticals,  Inc. ("KNI"), and
       acquired substantially all of the assets of Kaire International, Inc. and
       commenced  marketing  and  distributing  a line of natural,  herbal based
       dietary  supplements  and personal care products  through an  established
       network marketing system. The Company  discontinued the operations of the
       natural health care centers during the third quarter of 1997 and sold the
       vocational schools in August 1998. During most of the year ended December
       1997, the Company's ongoing lines of business were not in operation,  not
       having been acquired until July 1997 and February 1999, respectively.

                Three  Months  Ended  September  30, 2000  Compared To The Three
Months Ended September 30, 1999.

                         Net  Sales.  Net  sales  for  the  three  months  ended
         September  30, 2000 were  approximately  $1,544,000  as compared to net
         sales for the three months ended  September  30, 1999 of  approximately
         $4,061,000,  a decrease of  approximately  $2,517,000  or 62.0%.  Sales
         declines  were  primarily due to the licensing of the GHA product lines
         resulting in  approximately  $191,000 decline for the quarter in sales,
         the closure of KNI's United  Kingdom  subsidiary,  a $140,000  decline.
         North American sales declined approximately  $1,528,000,  primarily due
         to  inconsistencies  in product  delivery  and product  shortages.  The
         Company's number of independent distributors has declined approximately
         25%.  This  trend is  partially  offset by the  acquisition  in July of
         Network Online,  whose sales were  approximately  $50,000 for the three
         months ended  September 30, 2000.  This subsidiary has been folded into
         the Kaire Nutraceutical's  operations at the end of the current quarter
         and  eKaire.com,  a subsidiary  that began  operations on September 18,
         2000.




                                        6


<PAGE>


                         Cost of Goods  Sold.  Cost of goods  sold for the three
         months ended September 30, 2000 was approximately  $528,000 or 34.2% of
         net sales.  Cost of goods sold for the three months ended September 30,
         1999 was  approximately  $948,000 or 23.3% of net sales. The total cost
         of goods sold decreased by approximately $420,000 or 79.6%. The Company
         believes  that  the  decrease  in  total  dollars  and  increase  as  a
         percentage  of net sales was primarily  attributable  to KNI and higher
         fulfillment  and shipping costs and its  acquisition of Network Online,
         whose product line yields a lower gross profit.

                         Gross Profit. Gross profit decreased from approximately
         $3,113,000   in  the  three   months  ended   September   30,  1999  to
         approximately  $1,016,000 in the three months ended September 30, 2000.
         The decrease was  approximately  $2,097,000 or 206.3%.  The decrease is
         attributable  to the  decline in sales from both GHA and KNI and higher
         shipping  costs  associated  with  KNI's   fulfillment  of  backordered
         products.

                         Commissions.  Associate  commissions were approximately
         $683,000 or 44.2% of net sales in the three months ended  September 30,
         2000 compared with $2,007,000 or 49.4% of net sales in the three months
         ended September 30, 1999. The decline of approximately  $1,324,000 is a
         result of lower sales  attributable to KNI's direct  marketing  system.
         The decline as a percentage of net sales is primarily due to the change
         in KNI's commission structure in late 1999.

                         Selling, General and Administrative Expenses.  Selling,
         general  and   administrative   costs   decreased  from   approximately
         $1,786,000  or 44.0% of sales in the three months ended  September  30,
         1999 to approximately  $1,076,000 or 69.7% of sales in the three months
         ended  September  30, 2000,  an decrease of  approximately  $710,000 or
         65.9%.  The  decrease  in  dollars  and  corresponding  increase  as  a
         percentage of sales is primarily  attributable  to the  acquisition  of
         Network Online and the start-up costs associated with eKaire.com.

                         Loss from  Operations.  Operating losses increased from
         approximately  $680,000 in the three months ended September 30, 1999 to
         approximately  $743,000 in the three  months ended  September  30, 2000
         representing  a 4.6%   increase  in the loss or  approximately  $33,000
         between comparable periods.

                         Minority  Interest.  The loss  offset of  approximately
         $16,000 in the three  months  ended  September  30,  2000  compared  to
         approximately  $39,000 for the three months ended  September  30, 1999,
         the minority  interest is a reflection  of the losses of the  Australia
         and New Zealand subsidiaries. KNI owns 51% of such subsidiaries.

                         Gain(loss) on Foreign Exchange. During the three months
         ended  September 30, 1999,  the net gain  realized on foreign  exchange
         adjustments  was  approximately  $8,000  compared  to  a  net  gain  of
         approximately  $24,000 for the three  months ended  September  30, 2000
         reflecting a stronger U.S. dollar than KNI's subsidiaries in Australia,
         New Zealand and Trinidad and Tobaggo.

                         Interest   Expense   (net).    Interest   expenses   of
         approximately  $12,000  or 0.3% of  sales  in the  three  months  ended
         September 30, 1999 increased to approximately  $41,000 or 2.7% of sales
         in the three months ended September 30, 2000, a change of approximately
         $29,000.  This  increase  is due  primarily  to a increase  in interest
         bearing debt.

                                        7


<PAGE>


                         Income Taxes. Income tax benefits were not reflected in
         either  period.  The  anticipated  benefits of utilizing  net operating
         losses  against  future  profits was not recognized in the three months
         ended  September 30, 2000 or the three months ended  September 30, 1999
         under  the  provisions  of  Financial   Standards  Board  Statement  of
         Financial  Accounting  Standards No.109  (Accounting for Income Taxes),
         utilizing its loss  carryforwards as a component of income tax expense.
         A valuation  allowance equal to the net deferred tax asset has not been
         recorded,  as  management of the Company has not been able to determine
         that it is more  likely than not that the  deferred  tax assets will be
         realized.

                         Net Loss  from  Continuing  Operations.  Net loss  from
         continuing  operations was  approximately  $744,000 in the three months
         ended  September  30,  2000  or  48.2%  of net  sales  as  compared  to
         approximately $645,000 or 15.9 % of net sales in the three months ended
         September  30,  1999.  Of the  net  loss  from  continuing  operations,
         approximately $20,000 was attributable to eKaire.com marketing efforts,
         and  approximately  $350,000 was  attributable  to legal and accounting
         fees.

                         Discontinued  Operations.  In April  2000,  the Company
         closed its United  Kingdom  subsidiary.  The  Company  had  anticipated
         $20,000 in liquidation  proceeds,  however, this value has been reduced
         to $5,000.

                         Net Loss.  Net loss was  approximately  $759,000 in the
         three months ended September 30, 2000 or 49.1% of net sales as compared
         to  approximately  $752,000 net loss or 18.5% of net sales in the three
         months ended  September  30, 1999.  The increase as a percentage of net
         sales is primarily related to the decline in KNI's sales volume.


Nine Months Ended September 30, 2000 Compared To The Nine Months Ended September
 30, 1999.

                         Net Sales.  Net sales for nine months  ended  September
         30, 2000 were approximately $6,499,000 as compared to net sales for the
         nine months ended September 30, 1999 of  approximately  $11,426,000,  a
         decrease of  approximately  $4,928,000  or 43.1%.  Sales  declines were
         primarily due to the  licensing of the GHA product  lines  resulting in
         approximately  $722,000  decline in sales,  the closure of KNI's United
         Kingdom   subsidiary,   a  $400,000.   North  American  sales  declined
         approximately  $4,674,000 due to the outsourcing of KNI's  fullfillment
         center  at the end of  1999  which  negatively  impacted  it's  product
         distribution.  The Company has  subsequently  reopened  it's  warehouse
         operations.  In  addition,  the Company has been  inconsistent  in it's
         product shipments, resulting in a decrease in sales.

                         Cost of Goods  Sold.  Cost of  goods  sold for the nine
         months ended September 30, 2000 was  approximately  $1,674,000 or 25.8%
         of net sales.  Cost of goods sold for the nine months  ended  September
         30, 1999 was approximately  $2,446,000 or 21.4% of net sales. The total
         cost of goods sold decreased by  approximately  $772,000 or 31.6%.  The
         Company  believes  that the decrease in total dollars and increase as a
         percentage  of net sales was primarily  attributable  to KNI and higher
         fulfillment and shipping costs and its acquisition of Life Dynamics and
         Network Online, whose product line yields a lower gross profit.

                         Gross Profit. Gross profit decreased from approximately
         $8,981,000 in the nine months ended September 30, 1999 to approximately
         $4,825,000 in the nine months ended  September  30, 2000.  The decrease
         was approximately  $4,156,000 or 46.3%. The decrease is attributable to
         the  decline in sales from both GHA and KNI and higher  shipping  costs
         associated with KNI's fulfillment issues.


                                        8


<PAGE>

                         Commissions.  Associate  commissions were approximately
         $2,802,000 or 43.1% of net sales in the nine months ended September 30,
         2000 compared with  $5,539,000 or 48.5% of net sales in the nine months
         ended September 30, 1999. The decline of approximately  $2,737,000 is a
         result of lower sales  attributable to KNI's direct  marketing  system.
         The decline as a percentage of net sales is primarily due to the change
         in KNI's commission structure in late 1999.

                         Selling, General and Administrative Expenses.  Selling,
         general  and   administrative   costs   decreased  from   approximately
         $5,289,000  or 46.3% of sales in the nine months  ended  September  30,
         1999 to  approximately  $3,636,000 or 55.9% of sales in the nine months
         ended  September  30, 2000, a decrease of  approximately  $1,653,000 or
         31.2%.  The  decrease  in  dollars  and  corresponding  increase  as  a
         percentage of sales is primarily attributable to KNI's operations.  KNI
         reduced  staff  at the end of  April  2000  and  closed  it's  Colorado
         facility,  which resulted in one time costs of  approximately  $192,000
         related to accrued  vacation  payouts,  disposal of fixed  assets,  and
         moving expenses.

                         Loss from  Operations.  Operating losses decreased from
         approximately $1,847,000 in the nine months ended September 30, 1999 to
         approximately  $1,613,000  in the nine months ended  September 30, 2000
         representing  a 12.7%  decrease in the loss or  approximately  $234,000
         between  comparable  periods.  This  decrease is due to minimal  losses
         being incurred by GHA as a result of lower overhead.

                         Minority  Interest.  The loss  offset of  approximately
         $81,000  in the nine  months  ended  September  30,  2000  compared  to
         approximately $50,000 for the nine months ended September 30, 1999, the
         minority  interest is a reflection  of the losses of the  Australia and
         New Zealand subsidiaries. KNI owns 51% of such subsidiaries.

                         Gain(loss) on Foreign Exchange.  During the nine months
         ended  September 30, 1999,  the net gain  realized on foreign  exchange
         adjustments  was  approximately  $10,000  compared  to a  net  gain  of
         approximately  $7,000 for the nine  months  ended  September  30,  2000
         reflecting a strong U.S. dollar in KNI's subsidiaries in Australia, New
         Zealand and Trinidad and Tobaggo.

                         Interest   Expense   (net).    Interest   expenses   of
         approximately  $50,000  or 0.4%  of  sales  in the  nine  months  ended
         September 30, 1999 increased to approximately  $59,000 or 0.9% of sales
         in the nine months ended September 30, 2000, a change of  approximately
         $9,000.  This  increase  is due  primarily  to an  increase in interest
         bearing debt.

                         Income Taxes. Income tax benefits were not reflected in
         either  period.  The  anticipated  benefits of utilizing  net operating
         losses  against  future  profits was not  recognized in the nine months
         ended  September  30, 2000 or the nine months ended  September 30, 1999
         under  the  provisions  of  Financial   Standards  Board  Statement  of
         Financial  Accounting  Standards No.109  (Accounting for Income Taxes),
         utilizing its loss  carryforwards as a component of income tax expense.
         A valuation  allowance equal to the net deferred tax asset has not been
         recorded,  as  management of the Company has not been able to determine
         that it is more  likely than not that the  deferred  tax assets will be
         realized.

                         Net Loss  from  Continuing  Operations.  Net loss  from
         continuing  operations was approximately  $1,584,000 in the nine months
         ended  September  30,  2000  or  24.4%  of net  sales  as  compared  to
         approximately $1,837,000 or 16.1% of net sales in the nine months ended
         September 30, 1999

                         Discontinued  Operations.  In April  2000,  the Company
         closed its United  Kingdom  subsidiary.  During the nine  months  ended
         September 30, 2000,  the Company  wrote off $15,000 of the  anticipated
         liquidation proceeds.
                                        9

<PAGE>
                         Gain on  Forgiveness  of Debt.  During the nine  months
         ended  September  30, 1999,  the Company  realized a $1,000 gain on the
         workout of various debt and payables of GHA.

                         Net Loss. Net loss was approximately  $1,604,000 in the
         nine months ended  September 30, 2000 or 24.7% of net sales as compared
         to approximately  $1,965,000 net loss or 17.2% of net sales in the nine
         months ended  September  30, 1999.  The decrease as a percentage of net
         sales is primarily  related to KNI's sales  volume and a greater  gross
         margin on KNI related sales.

         Liquidity and Capital Resources:

           We  have   funded  our  working   capital  and  capital   expenditure
         requirements  primarily  from cash  provided  through  borrowings  from
         institutions  and  individuals,  and from the sale of our securities in
         private placements.  Our other ongoing source of cash receipts has been
         from the sale of Kaire Nutraceuticals' products.

              In  February  1998,  we issued  $300,000  face  amount of Series B
         Preferred  Stock,  net of expenses  of $38,500.  The Series B Preferred
         Stock has been converted into 541,330 shares of common stock.

              In  April  1998,  we  issued  $4,000,000  face  amount of Series C
         Preferred Stock, net of expenses of $492,500 from the proceeds  raised,
         we  paid  $2,500,000  to  retire  $1,568,407  face  value  of  Series A
         Preferred Stock outstanding.  The   Series C  Preferred  Stock has been
         converted  into 3,608,296 shares of common stock.

              In July 1998, we issued  $75,000 face amount of Series D Preferred
         Stock, which was redeemed in August 1998 for $91,291.

              In  August  1998,  we  issued  $1,650,000  face amount of Series E
         Preferred Stock,  net of expenses of $210,500.  The Series E  Preferred
         Stock pays dividends of 10% per annum and is convertible into shares of
         common stock at the lower of the closing bid price on the date of issue
         or 75% of the market value  of the  common  stock. In  September  1999,
         $610,000 of face amount of Series E Preferred Stock was converted  into
         603,130 shares of common stock. During the quarter ended  September 30,
         2000, an additional $30,000 face amount of Series E Preferred Stock was
         converted into 921,138 shares of common stock.

              In August 1998, we sold our three  vocational  schools and certain
         related  businesses for $1,778,333  and other  consideration.  From the
         proceeds from the sale of the schools, we paid $1,030,309 to retire the
         remaining  $631,593  face  value  of  Series  A  Preferred  Stock  then
         outstanding,  and $91,291 to redeem all of the Series D Preferred Stock
         outstanding. The remaining proceeds were used to pay down payables.

              In  March  and  April  1999,  we  issued  $1,400,000  of  Series H
         Preferred Stock. The Series H Preferred Stock pays dividends of 10% per
         annum and is  convertible  into shares of common  stock at the lower of
         the closing  bid price on the date of issue or 75% of the market  value
         of the common stock.  In the first quarter of 2000,  359.154  shares of
         Series H Preferred  Stock were  converted  into  434,660  shares of the
         Company's common stock.

              In June 1999, we borrowed $100,000 from Domain  Investments,  Inc.
         The loan bears interest at 10% per annum and is payable on demand.  The
         note is convertible  into shares of common stock at a discount equal to
         60% of the average  closing bid price of the common  stock on the three
         days preceding notice of conversion.


                                       10


<PAGE>

              In  July  and  August  1999  we  borrowed   $150,000   from  Filin
         Corporation, and issued a secured promissory note due on the earlier of
         60 days from the date of  issuance  or upon the sale of its  securities
         resulting in gross proceeds of at least $5,000,000 and bearing interest
         at the rate of 10% per  annum,  but in no event less than  $12,000.  In
         October 1999 we amended the promissory note to provide that the note is
         payable upon demand and is convertible into shares of common stock at a
         discount  equal to 60% of the  average  closing bid price of the common
         stock on the three days preceding notice of conversion.

              In October  1999, we borrowed  $100,000  from Domain  Investments,
         Inc. The loan bears interest at 10% per annum and is payable on demand.
         The note is convertible into shares of common stock at a discount equal
         to 60% of the  average  closing  bid price of the  common  stock on the
         three days preceding notice of conversion.

              In November  1999,  we borrowed  $70,000 from Domain  Investments,
         Inc. The loan bears interest at 10% per annum and is payable on demand.
         The note is convertible into shares of common stock at a discount equal
         to 60% of the  average  closing  bid price of the  common  stock on the
         three days preceding  notice of  conversion.  This note was repaid with
         interest in March 2000.

              During  1999,  the Company  has not made its payroll tax  deposits
         with the Internal  Revenue Service ("IRS") and the various state taxing
         authorities  on a timely  basis.  The  Company  has filed all  required
         payroll  tax  returns and current  quarter  payments  and is  currently
         negotiating a payment plan with the IRS. As of September 30, 2000,  the
         Company  owes   approximately   $663,000  of  delinquent   payroll  tax
         liabilities including interest and penalties.  The Company's failure to
         pay its delinquent  payroll tax  liabilities  could result in tax liens
         being filed by various taxing authorities.

              During  1999, the Company did not make its sales tax deposits with
         the  various  sales tax authorities on a timely basis.  The Company has
         filed all required  sales tax returns.   As of September  30, 2000, the
         Company  owed  approximately  $175,000  in current and delinquent sales
         taxes which is included in other current liabilities.   The   Company's
         failure to pay its  delinquent  sales taxes  could  result in tax liens
         being filed by various taxing authorities.

              In March 2000,  we sold 1,000  shares of Series J Preferred  Stock
         with a stated  value of $1,000  per share  realizing  net  proceeds  of
         $1,000,000.  The preferred stock pays a dividend at the rate of 10% per
         annum.  The  preferred  stock and the  accrued  dividends  thereon  are
         convertible  into shares of the Company's  common stock at a conversion
         price  equal  to the  lower  of the  closing  bid  price on the date of
         issuance  or 70% of the average  closing bid price of the common  stock
         for the  lowest  three  trading  days  during  the  twenty  day  period
         immediately  preceding the date on which the Company receives notice of
         conversion from a holder. In connection with the offering of the Series
         J Preferred  Stock,  the Company  issued  warrants to purchase  141,907
         shares of common stock at an exercise price of $1.41 per share.

                  In September 2000 we converted  $2,900 face amount of Series G
         Preferred stock for 139,926 shares of common stock.

              At  June  30,  2000,  our  ratio  of  current  assets  to  current
         liabilities  was .81 to 1.0 and we had a  working  capital  deficit  of
         approximately $7,505,000.


                                       11


<PAGE>


              Cash used in operations  for  the  nine months ended September 30,
         2000 was approximately  $616,000.  Cash  used  by investing  activities
         during the period was approximately $161,000, which  primarily  relates
         to the acquisition of Life Dynamics, Inc.and Network OnLine, Inc.offset
         by  a  return  of  restricted  cash  in  connection  with  credit  card
         agreements at Kaire.  Cash provided by financing activities  during the
         period  was  approximately  $836,000,   primarily  from the issuance of
         preferred stock of approximately $1,000,000 and partially offset by the
         redemption of Series  H  preferred  stock  of  approximately  $359,000.
         Total cash increased  by  approximately $62,000 during the period.


              Our independent  auditors'  report on our  consolidated  financial
         statements  stated as of  December  31,  1999 due to net  losses  and a
         working capital deficit, there is substantial doubt about the company's
         ability to continue as a going concern. The Company requires additional
         financing to continue  operations  of which there can be no  assurance.
         Management has revised its business plan of marketing  development  and
         support  for Global  Health's  products,  licensing  rights to sell its
         products.  We  believe  that the  Company  will  require  approximately
         $1,500,000,  primarily  to  finance  operations  for the next 12 months
         assuming that we do not have to satisfy certain  existing  obligations.
         The  Company  intends  to  raise  such  additional   financing  through
         additional  debt  and  equity  financings,  of  which  there  can be no
         assurance  and  for  which  there  are  no  commitments  or  definitive
         agreements.  We have not reached  satisfactory  settlements with Global
         Health's  creditors and we have ceased the  operations of Global Health
         and Global  Health may file for  protection  from  creditors  under the
         bankruptcy  laws.  There  can be no  assurance  that we will be able to
         achieve  satisfactory  settlements  with our  creditors  or secure such
         additional  financing.  The failure of Natural Health Trends to achieve
         satisfactory  settlements  with our  creditors  and  secure  additional
         financing  would  have a  material  adverse  effect  on  our  business,
         prospects,  financial  conditions  and results of operations and we may
         have to curtail or cease operations.

                                       12


<PAGE>

PART II - OTHER INFORMATION

Item 1.  Legal Proceedings

         None.

Item 2.  Changes in Securities and Use of Proceeds

         The Company rescinded its issuance of 1,958,505 shares of the Company's
common stock and  re-recorded  Notes  Payable in the amount of $350,000 that had
been redeemed during the second quarter of 2000. The Company was in violation of
certain clauses of the Notes Payable relating to demand registration rights.

Item 3.  Defaults upon Senior Securities

         None

Item 4.  Submission of Matters to Vote of Security Holders

         None

Item 5.  Other Information

           None

Item 6.  Exhibits and Reports on Form 8-K

         (a)  Exhibits

         None

         (b)  Reports on Form 8-K

         None





                                       13



<PAGE>





                                   SIGNATURES


Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
Registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned, thereunto duly authorized.



                                                     NATURAL HEALTH TRENDS CORP.





                                                    By: /S/ Mark D. Woodburn
                                                       -----------------------
                                                       Mark D. Woodburn
                                                       Chief Financial Officer

Date:   November 15, 2000



                                       14

<PAGE>





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