ALLIED LIFE FINANCIAL CORP
DEF 14A, 1997-03-14
LIFE INSURANCE
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                      ALLIED Life Financial Corporation
                               701 Fifth Avenue
                        Des Moines, Iowa  50391-2003







March 14, 1997









Dear Stockholder:

     We invite you to attend the Annual Meeting of  Stockholders,  which will be
held at 9:30  a.m.,  Central  time,  on  Tuesday,  May 13,  1997 at ALLIED  Life
Financial  Corporation's  offices at 701 Fifth  Avenue,  Des Moines,  Iowa.  The
matters  expected to be acted on at the meeting are  described  in detail in the
attached Notice of the Annual Meeting and the Proxy Statement.

     At this year's meeting,  I will review the Company's  results of operations
for 1996 and our plans for 1997 and beyond.  Members of the Board of  Directors,
officers of the Company, and representatives of our independent  auditors,  KPMG
Peat Marwick LLP, will be available to answer your questions.

     If you will be unable to attend this  meeting,  I ask you to  complete  the
enclosed proxy and return it promptly. A pre-addressed, postage-paid envelope is
enclosed.  You may  withdraw  your  proxy in  writing  at any time  prior to the
meeting by delivering a new proxy. If your schedule changes, you may revoke your
proxy and vote your shares in person at the meeting.

John E. Evans



Chairman of the Board


                                       1
<PAGE>



                        ALLIED LIFE FINANCIAL CORPORATION

                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS








To the Stockholders of ALLIED Life Financial Corporation:

     The Annual Meeting of  Stockholders  of ALLIED Life  Financial  Corporation
will be held Tuesday, May 13, 1997, beginning at 9:30 a.m., Central time, at the
Company's  offices  at 701 Fifth  Avenue,  Des  Moines,  Iowa for the  following
purposes, all as set forth in the accompanying Proxy Statement:

     1.  The election of two directors to serve for a three-year period until 
         the 2000 Annual Meeting of Stockholders as set forth in the accompany-
         ing Proxy Statement.

     2.  To act upon such other business as may properly come before the meeting
         or any adjournment thereof.

     The Board of Directors has fixed the 4th day of March, 1997, as the date of
record for  determination  of stockholders  entitled to notice of and to vote at
the meeting and any adjournment thereof.

     WHETHER OR NOT YOU EXPECT TO BE PRESENT AT THE MEETING,  YOU ARE ENCOURAGED
TO SIGN AND DATE THE ENCLOSED PROXY AND RETURN IT IMMEDIATELY. AN ENVELOPE WHICH
REQUIRES NO POSTAGE IF MAILED IN THE UNITED STATES IS ENCLOSED FOR THIS PURPOSE.
YOU MAY REVOKE YOUR PROXY AND VOTE IN PERSON SHOULD YOU ATTEND THE MEETING.

                                          By order of the Board of Directors
                                                  George T. Oleson
                                                    Secretary


701 Fifth Avenue
Des Moines, Iowa 50391-2003
March 14, 1997

                                       2
<PAGE>

                       ALLIED LIFE FINANCIAL CORPORATION
                                701 Fifth Avenue
                           Des Moines, Iowa 50391-2003

                                 PROXY STATEMENT
                       1997 Annual Meeting of Stockholders
                                  May 13, 1997

                               GENERAL INFORMATION

     This Proxy  Statement is furnished in connection  with the  solicitation by
the Board of  Directors  of ALLIED Life  Financial  Corporation  ("Company")  of
proxies from the holders of the Company's stock for use at the Annual Meeting of
Stockholders  ("Annual  Meeting")  to be  held  on  May  13,  1997,  and  at any
adjournment  thereof.  Proxy cards properly executed and received by the Company
prior to the time of the Annual Meeting will be voted as directed. A stockholder
voting by means of a proxy  card has the  power to revoke it at any time  before
the Annual Meeting by giving  written  notice of the  revocation  thereof to the
Secretary  of the  Company,  by filing with the  Secretary  another  later dated
proxy,  or by attending  the meeting and voting in person.  The Annual Report to
Stockholders for the fiscal year ended December 31, 1996 is enclosed. This Proxy
Statement and the accompanying  form of proxy were first sent to stockholders on
or about March 14, 1997.

                  VOTING SECURITIES AND PRINCIPAL STOCKHOLDERS

     Stockholders  of record at the close of business on March 4, 1997,  will be
entitled to vote at the meeting. As of that date, the outstanding  securities of
the  Company  consisted  of  4,503,599  shares of no par common  stock  ("Common
Stock"),  2,143,691  shares  of no par 6.75%  Series  Preferred  Stock,  ("6.75%
Preferred")  and 108,014  shares of no par Series A ESOP  Convertible  Preferred
Stock ("ESOP Preferred").  Each share of Common Stock, 6.75% Preferred, and ESOP
Preferred is entitled to one vote on each matter  submitted at the meeting.  The
Common Stock, 6.75% Preferred,  and ESOP Preferred  (collectively,  the "Stock")
will vote  together  on all matters  contained  in this Proxy  Statement  as one
class.  A majority of the  outstanding  shares will  constitute a quorum for the
transaction of business at the Annual Meeting.  Abstentions and broker non-votes
are counted for purposes of  determining  the  presence of a quorum.  A proposal
will be adopted or a director will be elected if the votes cast for the proposal
or for the director equal a majority of the shares which are both represented at
the meeting and entitled to vote on the subject matter.  Abstentions are counted
in  tabulations  of the votes cast on proposals  presented to the  stockholders,
whereas broker  non-votes are not counted for purposes of determining  whether a
proposal has been approved.

     As of March 4,  1997,  the  following  are the only  stockholders  known to
management  who may be deemed to  beneficially  own more than 5% of any class of
the Company's voting securities:

<TABLE>
<CAPTION>
<S>                         <C>                                    <C>                             <C>             <C>



                               Name and Address                       Amount and Nature             Percent        Percent of Total
Title of Class                of Beneficial Owner                  of Beneficial Ownership         of Class        Voting Securities
- ----------------              -------------------                  -----------------------         --------        -----------------

Preferred Stock

   6.75% Preferred          ALLIED Mutual                             2,143,691 shares(2)             95.2%                31.8%
                            Insurance Company (1)
                            701 Fifth Avenue
                            Des Moines, IA  50391-2000

  ESOP Preferred            State Street Bank and                       108,014 shares(3)              4.8%                 1.6%
                            Trust Company, Trustee
                            of The ALLIED Life
                            Financial Corporation
                            Employee Stock
                            Ownership Trust
                            200 Newport Avenue
                            North Quincy, MA  02171

Common Stock                ALLIED Mutual                             1,521,006 shares                 33.8%               22.5%
                            Insurance Company (1)
                            701 Fifth Avenue
                            Des Moines, IA  50391-2000

                                       3
<PAGE>

                            Brinson Partners, Inc.                      377,000 shares (4)              8.4%                5.6%
                            209 South LaSalle
                            Chicago, IL 60604-1295

                            Brinson Trust Company                       109,306 shares(4)               2.4%                1.6%
                            209 South LaSalle
                            Chicago, IL 60604-1295

                            Fenimore Asset Management, Inc.             369,400 shares(5)               8.2%                5.5%
                            118 North Grand Street
                            P.O. Box 310
                            Cobleskill, NY  12043

                            Morgan Stanley Group Inc.                   336,000 shares(6)               7.5%                5.0%
                            1585 Broadway
                            New York, NY  10036
                            and
                            Miller Anderson & Sherrerd LLP
                            1 Tower Bridge Suite 1100
                            West Conshohocken, PA  19428

                            Wanger Asset Management, L.P.               318,000 shares(7)               7.1%                4.7%
                            227 West Monroe Street
                            Suite 3000
                            Chicago, IL  60606

                            Quest Advisory Corp.                        234,250 shares(8)               5.2%                3.5%
                            1414 Avenue of the Americas
                            New York, NY  10019

                            Quest Management Company                     40,000 shares(8)               0.9%                0.6%
                            1414 Avenue of the Americas
                            New York, NY  10019

<FN>
- -----------------------
(1)  The Company and ALLIED  Mutual  Insurance  Company  ("ALLIED  Mutual")  are
     parties to a Stock Rights  Agreement which expires in 2008. Under the Stock
     Rights Agreement,  ALLIED Mutual is entitled to nominate and the Company is
     required to use its best  efforts to cause the  election or  retention of a
     number of members of the  Company's  Board of  Directors in  proportion  to
     ALLIED Mutual's  percentage  ownership of the total number of shares of the
     Company's voting stock outstanding at the time of nomination.  In addition,
     the Company is required to elect to its  Executive  Committee  at least one
     Company  director who has been nominated by ALLIED Mutual but who is not an
     officer or employee of ALLIED Mutual, and the Company must limit the number
     of directors  serving on the Executive  Committee to five at any time.  The
     Stock  Rights  Agreement  restricts  the ability of ALLIED  Mutual to grant
     proxies  to  other  than  affiliated   individuals  and  to  solicit  other
     stockholders  of  the  Company.  ALLIED  Mutual  also  is  prohibited  from
     initiating  or  accepting  a tender  offer for shares of the  Common  Stock
     except under certain  conditions.  The Company has a right of first refusal
     with respect to any sale by ALLIED Mutual of the Common  Stock,  subject to
     certain exceptions, including a distribution of such stock to the public in
     a registered  public  offering or an offering  pursuant to Rule 144. ALLIED
     Mutual has  incidental  registration  rights and three demand  registration
     rights with respect to the 6.75% Preferred and Common Stock owned by ALLIED
     Mutual. For a further description of the relationship between ALLIED Mutual
     and the Company, see "Certain Transactions and Relationships."
(2)  The 6.75% Preferred is voting stock so long as it is held by ALLIED Mutual.
(3)  Shares  reported  as  owned  by the  ESOP  Trustee  are  also  reported  as
     beneficially owned by the executive officers. Allocated shares are voted by
     the ESOP Trustee in accordance with the direction of the ESOP participants.
     Generally, unallocated shares and allocated shares as to which no direction
     is made by the  participants  are  voted  by the ESOP  Trustee  in the same
     percentage as the allocated  shares as to which  directions are received by
     the ESOP Trustee.
(4)  Brinson  Partners,  Inc.  (together with its affiliates  Brinson  Holdings,
     Inc., SBC Holding (USA), Inc., and Swiss Bank Corporation) filed a Schedule
     13G with the  Securities  and Exchange  Commission  ("SEC") on February 12,
     1987  indicating  shared voting and  dispositive  power for 377,000 shares,
     beneficially  owned as of December 31,  1996.  Brinson  Trust  Company also
     filed a Schedule 13G with the SEC  indicating  sole voting and  dispositive
     power for 109,306 shares.
(5)  Fenimore Asset Management,  Inc., an investment  adviser,  filed a Schedule
     13G  with  the  SEC on  January  22,  1997  indicating  shared  voting  and
     dispositive power for 369,400 shares, beneficially owned as of December 31,
     1996.
                                    
                                       4
<PAGE>

(6)  Morgan  Stanley  Group  Inc.  and Miller  Anderson  & Sherrerd  LLP filed a
     Schedule 13G with the SEC on February 14, 1997 indicating shared voting and
     dispositive power for 336,000 shares of Common Stock, beneficially owned as
     of December 31, 1996. Both parties are investment advisors.
(7)  Wanger Asset  Management,  L.P.  ("WAM"),  an investment  adviser,  filed a
     Schedule 13G with the SEC on February 14, 1997 indicating shared voting and
     dispositive power for 318,000 shares of Common Stock, beneficially owned as
     of December 31, 1996. Acorn Investment Trust, Series Designated Acorn Fund,
     filed a Schedule 13G with the SEC  indicating  that, as a client of WAM, it
     shared voting and  dispositive  power with WAM for 318,000  shares.  Wanger
     Asset Management,  Ltd. and Ralph Wanger each filed a Schedule 13G with the
     SEC indicating they shared voting and dispositive power with WAM.
(8)  Quest Advisory Corp. ("Quest") and Quest Management Company ("QMC") filed a
     Schedule  13G with the SEC on February 3, 1997  indicating  sole voting and
     dispositive power for 234,250 and 40,000 shares, respectively, beneficially
     owned as of December  31,  1996.  As members of a group with Quest and QMC,
     Charles M. Royce  also  filed a  Schedule  13G with the SEC but  disclaimed
     beneficial ownership of such shares held by Quest and QMC.
</FN>
</TABLE>


                        DIRECTORS AND EXECUTIVE OFFICERS

     The  Company  presently  has five  directors.  The  Company's  articles  of
incorporation and bylaws provide for a Board of Directors of not less than three
nor more than  twenty-one  members.  The exact number of  directors  within such
limits is fixed by the Board of Directors.  The Board has set the current number
of directors at five.  The terms of the Board  members are  staggered  with each
member serving a three-year term.  Executive officers of the Company are elected
annually by the Board of  Directors  of the  Company,  and in some  cases,  by a
subsidiary of the Company.  Several persons whose  activities are significant to
the  business  of  the  Company  are   executive   officers  of  the   Company's
subsidiaries.  The  Company's  subsidiaries  are ALLIED Life  Insurance  Company
("ALLIED Life"),  ALLIED Life Brokerage Agency,  Inc., and ALLIED Group Merchant
Banking Corporation.

- -------------------------------------------------------------------------------


                ITEM NO. 1--ELECTION OF TWO DIRECTORS UNTIL 2000

Two nominees for a three-year term ending 2000

     At the 1997 Annual Meeting,  the stockholders will elect two members of the
Board of Directors to serve until the 2000 Annual Meeting.  Proxies  received by
management  in response to this  solicitation  will be voted for the election of
the nominees listed below,  unless  otherwise  instructed on the proxy card. The
nominees  presently  serve as members of the Board of  Directors of the Company.
Pursuant to the Stock Rights  Agreement  between the Company and ALLIED  Mutual,
Harold S. Evans was  nominated  by ALLIED  Mutual to serve as a Director  of the
Company,  and the  Company  is  required  to use its best  efforts  to cause his
election.  If you do not wish your shares to be voted for a particular  nominee,
please so indicate as provided on the proxy card.

     Harold S. Evans,  age 64, has been a Director of the Company since 1993 and
a director of ALLIED Life since  1965.  He has been a director of ALLIED  Group,
Inc.  since 1974 and a director of ALLIED  Mutual  since 1965,  and he is also a
member of the Board of Directors of certain other affiliates of the Company.  He
was  employed by Aluminum  Company of America  beginning  in 1955,  serving as a
Group Vice President-International  until his retirement in 1989. Mr. Evans is a
brother of John E. Evans, Chairman of the Board and a Director of the Company.

     George D.  Milligan,  age 40, has been a Director of the Company and ALLIED
Life since 1993. For the past five years, Mr. Milligan has been President of The
Graham  Group,  Inc.,  a Des  Moines,  Iowa based real  estate  development  and
property  management company with activities in other areas,  including property
acquisition and sales, general contracting, and investments.

Required Stockholder Vote

     The affirmative vote of the holders of at least a majority of the shares of
Stock of the Company  represented at the Annual Meeting is required for approval
of this proposal. ALLIED Mutual, as of March 4, 1997, owned approximately 54% of
the outstanding  voting stock of the Company.  ALLIED Mutual intends to vote FOR
the nominees.

The Board of Directors of the Company recommends a vote FOR the nominees.


                                       5
<PAGE>

Current directors whose terms expire in 1998

     James W.  Callison,  age 70, has been a Director of the Company  since 1993
and a director  of ALLIED  Life  since  1973.  He has been a director  of ALLIED
Mutual since 1972 and a director of ALLIED Group,  Inc. since 1974. He is also a
member of the Board of Directors of certain other affiliates of the Company. Mr.
Callison has been employed by Midwest  Wheel  Companies  since 1948,  serving as
President since 1970.  Pursuant to the Stock Rights Agreement,  Mr. Callison was
nominated by ALLIED Mutual to serve as a Director of the Company.

     Dennis H. Kelly, Jr., age 70, has been a Director of the Company and ALLIED
Life since  1993.  From 1958 to 1990,  he  practiced  internal  medicine  in Des
Moines, Iowa. He has been retired since 1990.
- -------------------------------------------------------------------------------
Current director whose term expires in 1999

     John E.  Evans,  age 69, has been  Chairman of the Board and a Director of
the  Company  since  1993.  He has been a director  and Chairman of ALLIED Life
since 1970,  serving as  President  from 1965 to 1988.  Mr. Evans has served as
Chairman of the Board of ALLIED Group,  Inc.  since 1975,  President of ALLIED
Group,  Inc. from 1975 to 1994, and has been a director of ALLIED Mutual since
1961. Mr.Evans also serves on the Board of Directors of other  affiliates of the
Company.  Mr. Evans is a brother of Harold S. Evans, a Director of the Company.
Pursuant to the Stock Rights Agreement and the Consulting  Agreement with Mr.
Evans, he was nominated by ALLIED Mutual to serve as a Director of the Company.

Meetings and Committees of the Board of Directors

     During  1996,  there  were five  meetings  of the Board of  Directors.  All
directors attended more than seventy-five percent of the aggregate committee and
Board meetings during 1996.

     The Board has established Executive, Audit, Investment,  Compensation,  and
Coordinating  Committees.  The  Company  does  not  have a  standing  nominating
committee, and the functions that are normally performed by such a committee are
carried out by the Executive  Committee.  The Executive  Committee will consider
nominees  recommended by  stockholders.  Such  recommendations  for nominees for
election  at the 1998  Annual  Meeting  should be  submitted  in  writing to the
Executive  Committee in care of the Secretary of the Company,  701 Fifth Avenue,
Des Moines, Iowa 50391-2003, no later than November 13, 1997.

     The Executive  Committee  members are John E. Evans,  James W.  Callison,
and Harold S. Evans.  The  Executive  Committee has the authority,  with
certain  exceptions,  to  exercise  the powers of the full Board of  Directors.
The Board of  Directors  reviews and approves the minutes of all meetings of
the Executive Committee. The Executive Committee met two times in 1996.

     The Audit Committee  members consist of outside  directors Dennis H.
Kelly, Jr. and George D. Milligan.  The Committee selects and retains  the
Company's  independent  certified  public  accountants  and  approves  the
staffing  and budgets of the  internal  audit department.  Both the internal
auditors and the independent  certified public  accountants  periodically meet
with the Audit Committee and have access to the members of the Committee. The
Audit Committee met two times in 1996.

     The Investment Committee is a committee authorized to direct and approve
investment  activities of the Company. The members of the Investment Committee
are John E. Evans, Harold S. Evans, and James W. Callison. The Investment
Committee met ten times in 1996.

     The Compensation  Committee of the Board has the authority to establish all
compensation and benefits for all of the executive officers and employees of the
Company and its subsidiaries.  The members of the Compensation Committee, Harold
S. Evans and James W.Callison, met eight times in 1996.

     The Coordinating Committee is a committee responsible for matters involving
actual or potential conflicts of interest,  if and when they arise,  between the
Company,  ALLIED Mutual,  and ALLIED Group, Inc. The Company committee  members,
Dennis H.  Kelly,  Jr. and George D.  Milligan,  are  outside  directors  of the
Company who are not also members of the Board of  Directors of ALLIED  Mutual or
ALLIED Group, Inc. The Coordinating Committee did not meet in 1996.

Compensation of the Members of the Board of Directors and the Director Purchase
Plan

     Directors  who are not  officers or  employees  of the Company  received an
                                       6
<PAGE>
annual  retainer in 1996 of $20,000 plus  expenses  incurred in attending  Board
meetings.  Directors  were  also paid  $1,000  per  Board  meeting  and $750 per
committee  meeting.  Directors who are executive  officers of the Company do not
receive any fees in  addition  to their  remuneration  as  officers.  The annual
retainer is split among the Company,  ALLIED Mutual,  and ALLIED Group, Inc. for
James W.  Callison,  Harold S.  Evans,  and John E. Evans (each of whom are also
directors of ALLIED Mutual and ALLIED Group, Inc.), and many of the meeting fees
are also  split for these  three  individuals  in the event the  companies  have
meetings on the same day. In  addition,  George D.  Milligan  receives  from the
Company $750 per committee meeting for sitting as a Company  representative  and
nonvoting member of the ALLIED Mutual Contributions Committee.

     The  Company's  directors  who are not employees or officers of the Company
may elect to  receive  all or a portion  of their  director  fees in the form of
Common  Stock  obtained  under the ALLIED  Life  Financial  Corporation  Outside
Director  Stock Purchase Plan  ("Director  Purchase  Plan").  Under the Director
Purchase  Plan, a participant  may not purchase  Common Stock with a fair market
value of more than  $25,000 per calendar  year.  The price per share paid to the
Company is 100% of the fair market value of shares of Common Stock. The director
fees that are  withheld  are  applied  to 85% of the price per  share,  with the
remainder being paid  proportionally by the Company,  its  subsidiaries,  ALLIED
Mutual,  and/or the  majority-owned  subsidiaries  of ALLIED  Mutual to whom the
participant's  director fees are allocated. A participant may not dispose of the
Common Stock purchased under the Director Purchase Plan for a period of one year
from the purchase date. An Administrative Committee composed of employees of the
Company or its subsidiaries administers the Director Purchase Plan. During 1996,
the following  directors  participated in the Director  Purchase Plan purchasing
the number of shares and  receiving  the dollar value of discount for all shares
purchased as indicated:  James W. Callison,  311 shares,  $953; Harold S. Evans,
311 shares,  $953; John E. Evans,  768 shares,  $2,127;  and George D. Milligan,
1,287 shares, $3,749.

     John E. Evans has a Consulting  Agreement with the Company,  ALLIED Mutual,
and ALLIED Group,  Inc.  pursuant to which he performs  certain services for the
companies until such agreement is terminated by Mr. Evans or the companies.  Mr.
Evans is to be paid an annual fee of $250,000  which is to be prorated among the
Company,  ALLIED Mutual, and ALLIED Group, Inc. The Company's portion of the fee
for 1996 was $6,875.  ALLIED Mutual agreed to nominate Mr. Evans for re-election
to the Board of  Directors  of the Company in  accordance  with ALLIED  Mutual's
nomination rights under the Stock Rights Agreement between ALLIED Mutual and the
Company.

Executive Officers

     The  following   are  the  executive   officers  of  the  Company  and  its
subsidiaries.

     Samuel J. Wells, age 50, has been President of the Company since 1993 and
President of ALLIED Life since 1988. Previously, he was Vice President and
General Manager of Farm Progress Insurance Services, Inc. a subsidiary of
Capital Cities/ABC Inc., where he had been employed since 1984. Farm Progress
Insurance Services, Inc. has had a relationship with ALLIED Life as an
independent marketing organization since 1984. Prior to that, Mr. Wells was
with Farm Bureau of Michigan and Volunteer State Life Insurance Company of
Chattanooga, Tennessee.

     Wendell P. Crosser,  age 37, has been Vice President and Treasurer of the
Company and ALLIED Life since 1993.  Previously,  he had been Assistant Vice
President of ALLIED Group, Inc. since 1990 and held various accounting positions
with ALLIED Group, Inc. since being employed there in 1987.  From 1981 to 1987,
Mr. Crosser was employed by KPMG Peat  Marwick  LLP. Mr. Crosser is a Certified 
Public Accountant.

     Donald J.  Iverson,  age 41, has been Vice  President  and Chief Actuary of
ALLIED Life since 1995. Mr. Iverson joined the Company as a financial actuary in
1993 and was previously  Vice  President and Actuary with Employers  Modern Life
Company  from 1990 to 1993.  Prior to 1990,  he was  First  Vice  President  and
Actuary  for  Integrated  Resources  Life  Insurance  Company  and  Second  Vice
President and Product Actuary for General American Life Insurance  Company.  Mr.
Iverson is a Fellow of the  Society of  Actuaries  and a Member of the  American
Academy of Actuaries.

     Joseph P. Ross, age 34, has been Vice  President,  Marketing of ALLIED Life
since  1996.  Previously,  he was Vice  President  with Life  Partners  Group in
Englewood,  Colorado,  where he held various positions since 1991. Prior to that
he  was  with  Merrill  Lynch  Life  Agency,  Northbrook,   Illinois,  Insurance
Associates, Inc., Dyersville, Iowa, and Independent Agent Center, Dyersville,
Iowa.

     Thomas F. Van Fossen,  age 53, has been Vice President of ALLIED Life since
1993.  Previously,  he was Vice President with Chubb  LifeAmerica,  where he had
held  various  positions  since  1984.  Prior to that,  Mr.  Van Fossen was with
Volunteer State Life Insurance Company of Chattanooga,  Tennessee and Protective
Life of Columbus, Ohio.
                                       7
<PAGE>

     William D.  Whitsell,  age 33, has been Vice President of  Underwriting  of
ALLIED Life since 1996.  Previously,  he was the Chief Underwriter with Life USA
Insurance Company from 1991 to 1995 and held various underwriting positions with
ITT Life Insurance Company prior to 1991.

     John S.  Duffy,  age 41,  has been Vice  President/Administration  of
ALLIED  Life  since  1990.  Previously,  Mr.  Duffy was Vice President,
Treasurer, and a Director of Integrated Resources Life Insurance Company
since 1987.

     George T. Oleson,  age 49, has been Secretary of the Company,  ALLIED Life,
ALLIED  Group,  Inc.,  and ALLIED Mutual since  1993.Previously,  Mr. Oleson was
Assistant  Secretary of such  companies  (except for the Company) since 1987. He
also serves as  Corporate  Counsel for the Company and ALLIED  Group,  Inc.  and
their affiliates.


             SECURITY OWNERSHIP OF DIRECTORS AND EXECUTIVE OFFICERS

     As of January 31, 1997, the directors,  the executive officers named in the
Summary  Compensation Table, and the directors and executive officers as a group
beneficially  owned shares of the ESOP  Preferred  and Common Stock as set forth
below.  The issued and  outstanding  Common  Stock,  ESOP  Preferred,  and 6.75%
Preferred  as of January 31, 1997 was  4,497,365  shares,  113,125  shares,  and
2,143,691 shares, respectively.
<TABLE>
<CAPTION>
<S>                              <C>              <C>               <C>          <C>            <C>             <C>

                                            Amount and Nature of
                                           Beneficial ownership (1)                                  Percent of Class (1)
                                           -----------------------                                  ---------------------
                                             
                                      ESOP                         Combined      Preferred
Name of Beneficial Owner           Preferred (2)  Common Stock      Classes        Stock       Common Stock     Combined Classes
- -------------------------          ---------      ------------      --------     ----------    ------------     ----------------  
James W. Callison                      -0-           4,488           4,488          -0-            *                   *
Harold S. Evans                        -0-          17,862          17,862          -0-            *                   *
John E. Evans                          -0-          29,442          29,442          -0-            *                   *
Dennis H. Kelly, Jr.                   -0-          12,096          12,096          -0-            *                   *
George D. Milligan                     -0-           5,766           5,766          -0-            *                   *
Samuel J. Wells                      9,110          57,427 (3)      66,537 (3)       *           1.3%                  *
Wendell P. Crosser                   7,454          19,965 (3)      27,419 (3)       *             *                   *
Donald J. Iverson                    1,168             263           1,431           *             *                   *
Thomas F. Van Fossen                 1,710          12,701 (3)      14,411 (3)       *             *                   *
All Directors and
  Executive Officers
  as a Group (13 persons)           21,658         166,487 (3)     188,145 (3)       *            3.7%                2.8%
<FN>
(1)  Except as noted,  all persons  have sole voting and  investment  power with
     respect to the shares reported;  asterisks  indicate ownership of less than
     1%.
(2)  Shares  reported  as  beneficially  owned by  executive  officers  are also
     reported as owned by the ESOP  Trustee.  Allocated  shares are voted by the
     ESOP Trustee in  accordance  with the  direction  of the ESOP  participant.
     Generally, unallocated shares and allocated shares as to which no direction
     is made by the  participant  are  voted  by the  ESOP  Trustee  in the same
     percentage as the allocated  shares as to which  directions are received by
     the ESOP Trustee.
(3)  Includes the following  number of shares which the  following  persons have
     the right to acquire  within 60 days of January 31, 1997  pursuant to stock
     options  granted  under the ALLIED  Life  Financial  Corporation  Long-Term
     Management  Incentive Plan and the Executive  Stock Option Plan: Mr. Wells,
     20,766 shares; Mr. Crosser,  10,133 shares; Mr. Van Fossen,  10,757 shares;
     and all executive officers as a group, 46,657 shares.

</FN>
</TABLE>

          BOARD COMPENSATION COMMITTEE REPORT ON EXECUTIVE COMPENSATION

     The  Compensation  Committee  of the Board of Directors of the Company (the
"Committee") is responsible for establishing and  administering the compensation
policies  which  govern  annual  compensation,  stock  ownership  programs,  and
employee benefit programs for the executive  officers as well as other employees
of the Company  and its  subsidiaries.  Since the  Company is a holding  company
without operations,  corporate  performance and compensation policies are highly
dependent upon the operation of ALLIED Life, its principal subsidiary.

                                       8
<PAGE>
Compensation Criteria

     In  making  compensation   determinations,   the  Committee  considers  and
endeavors to attain the following goals:

     1)  attract and retain highly qualified and motivated executive officers
           and employees,
     2)  encourage and reward achievement of annual and long-term financial
          goals and operating plans of the Company, and
     3)  encourage executive officers and employees to become stockholders with
          interests aligned with those of other stockholders.

     The  Committee's  policy  with  regard  to the  compensation  of  executive
officers is to meet the foregoing  goals  through a combination  of base salary,
annual bonus,  stock  ownership,  and other benefits with a particular  focus on
encouraging  executive officers to attain individual  performance goals that are
designed to favorably impact overall Company performance.

Compensation Components

     The basic  components of  compensation  for executive  officers,  including
those individuals listed in the Summary Compensation Table, are in four areas:

     Base Salary:  The Committee sets salary ranges  annually which are intended
to reflect the median level of base pay for comparable positions at companies of
similar size and complexity.  The Committee  reviews salary survey data provided
by independent  survey  consultants  including an annual survey  provided by the
Life Office Management  Association,  an industry trade association whose survey
covers a wide cross-section of stock and mutual life insurance companies.  Based
on the scope and  responsibility  of the position in the survey  compared to the
scope  and  responsibility  of  the  position  at  the  Company,  the  Committee
determines  whether the officer's  salary range should be set above or below the
median level of the industry. To determine the level of a specific salary within
its range,  the Committee  considers  management  input  regarding the officer's
length of service in the position, experience, and management skills in handling
short and long range issues.  In addition,  the Committee  reviews the officer's
performance during the prior year measured against  predetermined  corporate and
individual plans and objectives approved by the Board.

     Annual  Bonus:  The  Committee  believes  that  a  significant  portion  of
management's annual cash compensation should be variable ("at risk") and tied to
the  Company's   financial   results.   The  Short  Term  Management   Incentive
Compensation Plan (the "Short Term Plan") is administered by the Committee which
annually  establishes  goals  for  fully-diluted  operating  earnings  per share
("EPS") and growth. Depending upon attainment of Short Term Plan goals for 1996,
participants  may  receive a bonus  amount  equal to 6-15% of base salary if the
minimum  EPS goal is  attained,  and up to 24-60% of base salary if both EPS and
growth goals are  maximized.  Growth is measured as the  percentage  increase in
GAAP  insurance   revenues   (excluding   single  premium  annuities  with  life
contingencies) plus 2% of first year annuity premiums. The goals are established
annually by the Committee. Goals are set to significantly exceed expected growth
performance of the industry.  The potential  total award is weighted so that 75%
of the award may come from attainment of EPS goal and 25% from attainment of the
growth goal.  No incentive  for growth is given if the minimum EPS target is not
met. The Committee may use its discretion to modify a portion of a participant's
award,  either upward or downward,  based on management's  recommendation of the
participant's  contribution  to the  achievement of goals.  The annual bonus for
marketing  executives of the Company is dependent  solely upon the attainment of
growth goals.

     Stock  Ownership:  The  Committee  believes  that  a  fundamental  goal  of
executive  compensation is to encourage and create  opportunities  for long-term
executive  stock  ownership.   Stock  ownership  guidelines  for  officers  were
established by the Committee in 1994. Under the guidelines by the year 2004, the
following ownership levels of Company Common Stock should be attained:

                   President                       50,000 - 75,000 shares
                   Key Vice Presidents             20,000 - 35,000 shares
                   Other Vice Presidents            5,000 - 10,000 shares

     In 1994 stockholders  approved the Long-Term Management Incentive Plan (the
"Long-Term  Plan") which  provides for the award of stock options  (nonqualified
and incentive stock options),  stock appreciation rights ("SARs"), and shares of
restricted  stock. The Committee  encourages  ownership of Company stock through
the grant of options to  participants  in the Long-Term Plan. In determining who
will participate and the amount of awards,  the Committee selects key management
employees,  and  based on their  position,  salary,  performance,  and  previous
grants,  the  Committee  determines  the  amount  of  awards to be given to each
participant.  Generally,  the amount  increases with the level of position.  The
Committee  intends to make  grants on an annual  basis and  establish  a vesting
schedule  at each  grant  date.  The  1996  option  and SAR  grants  vest in 25%
increments on the second,  third,  fourth,  and fifth  anniversary  of the grant
date.  In 1996, a  combination  of 16,125  options and SARs were awarded to nine
executive officers, and 139,717 shares remain available for award.
                                       9
<PAGE>

     In 1996,  1,355  shares  of  restricted  stock,  also  available  under the
Long-Term  Plan,  were  awarded  by the  Committee  to satisfy  the award  which
otherwise  would  have been  payable  in cash  under the  Performance  Unit Plan
("PUP") which was terminated in 1994.  The  restricted  stock will vest 25% each
year in years 1998,  1999,  2000 and 2001. The  restricted  stock awarded by the
Committee in 1996 completely satisfied all PUP obligations.

     The Committee  granted  13,250  shares  subject to option in 1996 under the
Executive Stock Option Plan with shares vesting one-third each year beginning in
1999.  Other  participants  in that plan have options which vest  one-third each
year from the date of grant.  There remain  13,400  shares  available for future
grants.

     Employee  Benefits:  The Company  offers  benefit  plans such as  vacation,
medical,  life and disability  insurance to executive officers on the same basis
as offered to all employees.  In keeping with the Company's  commitment to align
employee  interests with those of stockholders,  employees may acquire shares of
stock  through the  Employee  Stock  Purchase  Plan  ("ESPP"),  and all eligible
employees  are  allocated  shares  through the  Employee  Stock  Ownership  Plan
("ESOP").  The ESPP allows employees to purchase stock at 85% of its fair market
value, and the ESOP is discussed in note 5 to the Summary  Compensation Table in
this Proxy Statement.  Executive officers are eligible for these programs on the
same basis as other employees.

PRESIDENT'S COMPENSATION

     The rules of the Securities and Exchange Commission require a discussion of
the CEO  compensation.  Since the  Company  does not have an elected  CEO,  this
Report will focus on the  compensation  of the  President  who acts in a similar
capacity. The compensation of the President includes the above four components.

     In addition to the subjective  considerations  of Mr. Wells' leadership and
effectiveness in dealing with major corporate challenges and opportunities,  the
Committee considers the financial performance of the Company and the performance
of the stock price in determining his total compensation.  In March of 1996, the
Committee increased Mr. Wells' base salary by 9% based on three factors: (1) the
growth and complexity of the Company,  (2) his performance  achieving profit and
production  goals in 1995, and (3) positioning the Company for future growth and
profit. Results for the year 1996 included operating earnings per share of $1.37
and a growth rate of 4.7% in GAAP insurance  revenues.  The Company did not meet
its earnings goal for 1996 due to lower  production and an additional  charge of
$0.42 per share relating to unlocking adjustments to deferred policy acquisition
costs associated with deferred annuities.  Therefore,  Mr. Wells did not qualify
for an annual bonus award for 1996. In March of 1996,  the Committee  granted to
Mr.  Wells 4,000 shares  subject to option and 700 shares  subject to SARs under
the Long-Term Plan. Mr. Wells also was awarded 603 shares of restricted stock in
1996 to satisfy the award which  otherwise would have been payable in cash under
the Performance Unit Plan which was terminated in 1994.

TAX DEDUCTIBILITY OF EXECUTIVE COMPENSATION

     Section 162(m) of the Internal  Revenue Code (the "Code")  generally limits
to $1 million per  individual  per year the  federal  income tax  deduction  for
compensation  paid by a  publicly-held  company to the company's chief executive
officer and its other four highest paid executive  officers.  Compensation  that
qualifies as  performance-based  compensation  for purposes of Section 162(m) is
not  subject  to  the  $1  million  deduction  limitation.   Options  and  stock
appreciation  rights granted under the Long-Term Plan and options  granted under
the Executive Stock Option Plan satisfy the requirements  for  performance-based
compensation.  The Committee  presently does not intend to seek to qualify other
components of the Company's  incentive  compensation  for executive  officers as
performance-based  compensation  under Section  162(m) of the Code,  such as the
Short Term Plan.  However,  the Committee currently does not anticipate that any
executive  officer  will be paid  compensation  from the Company in excess of $1
million in any year (including amounts that do not qualify as  performance-based
compensation  under the Code), and accordingly,  the Committee  anticipates that
all amounts paid as executive compensation will be deductible by the Company for
federal income tax purposes.

COMPENSATION COMMITTEE
         James W. Callison
         Harold S. Evans



                                       10
<PAGE>


                             STOCK PERFORMANCE GRAPH


     The following graph compares the cumulative  stockholder  return  (assuming
reinvestment of dividends) to the holders of Common Stock, a broad equity market
index (Index for NASDAQ Stock Market),  and a peer group index (Index for NASDAQ
Insurance  Stocks),  during the period beginning November 17, 1993 (date Company
went public) and ending December 31, 1996. The stock  performance  graph assumes
$100 was invested on November 17, 1993. The lines represent monthly index levels
derived from  compounded  daily returns that include all dividends.  The indexes
are reweighted  daily,  using the market  capitalization on the previous trading
day.  If the  monthly  interval  (based on the fiscal year end) is not a trading
day, the preceding trading day is used.

































<TABLE>
<CAPTION>
<S>                                                          <C>            <C>           <C>          <C>             <C>    




Symbol                                                        11-17-93       12-31-93     12-30-94      12-29-95       12-31-96
- ------                                                        --------       --------     --------      ----------     ---------
           Company                                               100            100.2         113.1        145.4         142.0
           NASDAQ Stock Market (U.S. Companies)                  100            102.0          99.7        141.0         173.5
           NASDAQ Insurance Stocks                               100             99.9          94.1        133.6         152.3
           (SIC 6310-6319, 6330-6339,
            U.S. and Foreign Companies)

</TABLE>

                                       11
<PAGE>

            COMPENSATION OF EXECUTIVE OFFICERS

     All  employees of the Company and its  subsidiaries  are employed by ALLIED
Life. For the years indicated, the following table shows the compensation earned
by Samuel  J.  Wells  (President  of the  Company)  and the  other  most  highly
compensated  executive  officers of the Company  earning  more than  $100,000 in
annual salary and bonus for services  rendered in all  capacities to the Company
and its subsidiaries during 1994, 1995, and 1996.
<TABLE>


                           Summary Compensation Table
                                                                                                                     All Other
                                                    Annual Compensation            Long-Term Compensation Awards     Compensation(5)
                                                    -------------------     --------------------------------------  ---------------
<CAPTION>
<S>                           <C>           <C>              <C>             <C>                 <C>                 <C>

                                                                           Restricted          Securities
          Name and                                                            Stock            Underlying
     Principal Position        Year         Salary (1)       Bonus (2)       Awards (3)        Options/SARs(4)
- ------------------------      ------        ----------    -------------      ----------        ---------------   
Samuel J. Wells                1996         $  184,536        -0-             $  10,400             4,700             $  10,500
    President                  1995            168,847    $   61,547             19,200             4,700                10,500
                               1994            157,230        86,400             -0-                4,700                10,500

Wendell P. Crosser             1996           $119,709          -0-           $   6,100             2,850               $10,500
    Vice President and         1995            108,961    $   37,364             11,200             2,850                10,500
    Treasurer                  1994            100,077        49,000             -0-                2,850                10,500

Donald J. Iverson              1996         $  104,124          -0-              -0-               16,100                $7,578
   Vice President and          1995             95,446    $   22,269 (6)         -0-                  875                 6,114
   Chief Actuary of            1994             83,565         6,243 (6)         -0-                  -0-                 5,080
   ALLIED Life

Thomas F. Van Fossen           1996         $  115,228    $   19,346             -0-                2,850                $9,000
    Vice President and         1995            126,194        32,200             -0-                2,850                 9,000
    Chief Marketing Officer    1994            120,000        52,000             -0-                2,850                 9,000
<FN>

(1)  Includes 401(k) deferred compensation pursuant to the ALLIED Group, Inc.
     Savings and Investment Plan.
(2)  Amounts  shown were earned in the year  indicated but paid in the following
     year. Payments were made pursuant to the ALLIED Life Financial  Corporation
     Short Term Management Incentive  Compensation Plan, the Management Employee
     Incentive Plan,  Vice President Sales Plan,  and/or Regional Vice President
     Plan.
(3)  Awards of  restricted  stock  were made to  satisfy  obligations  under the
     Long-term  Management  Incentive  Compensation  Plan  (also  known  as  the
     Performance  Unit Plan) which was  discontinued in 1994. For the three-year
     performance  period ending in 1995, shares of restricted stock were awarded
     in 1996 to satisfy  prorated  cash  awards to which the  participants  were
     entitled.  The restricted stock will vest 25% on 3-1-98, 50% on 3-1-99, 75%
     on 3-1-2000,  and 100% on 3-1-2001.  Dividends  are paid on the  restricted
     stock  awarded  to  participants.  The  number  and value of the  aggregate
     restricted stock holdings at the end of 1996 are as follows (using a market
     value of $17.375 per share): Mr. Wells, 603 shares,  $10,477;  Mr. Crosser,
     354  shares,  $6,151.  Mr.  Iverson  became an  employee  of ALLIED Life on
     December 30, 1993 and  therefore was  ineligible to receive any  restricted
     stock  awards.  Mr. Van Fossen  became an  employee  of ALLIED  Life and an
     officer of the Company on November 5, 1993 and therefore was  ineligible to
     receive any restricted stock awards.
     (4) See  "Option/SAR  Grants in Last Fiscal Year" for a description of the
     terms and  conditions  of the option and SAR grants.
     (5)Amounts  shown in the table reflect  contributions made by the
     Company under the Employee  Stock  Ownership Plan ("ESOP"), which is a
     defined   contribution   retirement  plan  covering  all  eligible  Company
     employees.  The amount of employer contribution is based on a percentage of
     annual pay (capped at  $150,000)  and  calculated  as follows:  less than 6
     years of service,  6% of pay; 6 years but less than 11 years, 7% of pay; 11
     years but less than 21 years,  8% of pay;  and for 21 years or more,  9% of
     pay.
(6)  Mr. Iverson was a participant in the Management Employee Incentive Plan for
     years  1994  and  1995,  and  also  was a  participant  in the  Short  Term
     Management Incentive  Compensation Plan for 1995. Amounts shown were earned
     in the year indicated but paid in the following year.
</FN>
</TABLE> 
                                      12
<PAGE>
                      Option/SAR Grants in Last Fiscal Year

     The following table summarizes  certain  information  regarding options and
SARs granted during 1996 to the named executive officers.
<TABLE>
                                                              Individual Grants                                    
                               --------------------------------------------------------------------------         Potential        
                                                                                                              Realizable Value at
                                                                                                                Assumed Annual 
                                                                                                              Rates of Stock Price
                                                                                                                Appreciation
                                                                                                             for Option Term (3)
                                                                                                             ---------------------
<CAPTION>
<S>                            <C>                              <C>             <C>            <C>         <C>           <C>
                                                                                                                
                                        Number of                % of Total
                                       Securities               Options/SARs
                                       Underlying                Granted to     Exercise or
                                      Options/SARs              Employees in       Base       Expiration
     Name                               Granted                  Fiscal Year    Price ($/Sh)     Date            5%($)        10%($)
- ----------------              ------------------------------     -----------    -----------    ---------       ----------   --------
Samuel J. Wells                4,000 (options)/700 (SARs)(1)           16%       $17.625       3/22/2006    $    9,733   $   87,900
Wendell P. Crosser             2,500 (options)/350 (SARs)(1)          9.7%       $17.625       3/22/2006    $    5,903   $   53,303
Donald J. Iverson             15,750 (options)/350 (SARs)(2)         54.8%       $17.625       3/22/2006    $  152,770   $  425,492
Thomas F. Van Fossen           2,500 (options)/350 (SARs)(1)          9.7%       $17.625       3/22/2006    $    5,903   $   53,303
<FN>

(1)  These options and SARs will vest and become exercisable as follows:  25% as
     of  3/22/98;  50%  as of  3/22/99;  75% as of  3/22/2000;  and  100%  as of
     3/22/2001.  The  options  and SARs are  independent  of each other and were
     granted as indexed  options and indexed  SARs.  Accordingly,  the  exercise
     price will  increase  over the  $17.625 per share at a rate of 8% per year,
     such increase to commence two years from the date the option or SAR vests.
(2)  Mr. Iverson received 2,500 options and 350 SARs with features as described
     in footnote 1 above. In addition,  Mr. Iverson received 13,250 options
     which will vest and become exercisable as follows:  33-1/3% as of 3/22/99;
     66-2/3% as of 3/22/2000; and 100% as of 3/22/2001.
(3)  These amounts represent assumed rates of stock price appreciation of 5% and
     10% which are specified in applicable federal securities  regulations.  The
     actual  value,  if any, an  executive  officer  may realize  depends on the
     market value of the Common  Stock at a future  date.  There is no assurance
     that the value  realized  by an  executive  officer  will be at or near the
     values set forth in the table.
</FN>
</TABLE>

   Aggregated Option/SAR Exercises in Last Fiscal Year and FY-End Option Values

     The  following  table  summarizes  certain  information  regarding  options
exercised  during 1996 and  presents the value of  unexercised  options and SARs
held at December 31, 1996. The SARs entitle the  participant to receive  payment
from the Company solely in cash.

<TABLE>
                                                                              Number of Securities                Value of
                                                                                   Underlying                   Unexercised
                                                                                   Unexercised                  In-the-Money
                                                                                  Options/SARs                  Options/SARs
                                                                                    at FY-End                   at FY-End (1)
                                                                               -------------------              -----------------
<CAPTION>
<S>                         <C>            <C>                                 <C>                     <C>    

                              Shares
                             Acquired                                            Exercisable (E)/             Exercisable (E)/
     Name                   on Exercise            Value Realized                Unexercisable (U)            Unexercisable (U)
- ------------------          -----------      ---------------------------       --------------------    ----------------------------
Samuel J. Wells                 -0-                      -0-                   18,941(E)/48,459 (U)    $  100,779 (E)/$  216,845 (U)
Wendell P. Crosser              624         $4,485 (options)/$625 (SARs)        8,883(E)/25,606 (U)    $   47,746 (E)/$  111,179 (U)
Donald J. Iverson               -0-                      -0-                      -0-(E)/16,975 (U)    $      -0- (E)/$    1,093 (U)
Thomas F. Van Fossen            -0-                      -0-                    9,594(E)/25,606 (U)    $   50,945 (E)/$  111,179 (U)
<FN>

(1) Values are calculated by determining the difference  between the fair market
value of the Common Stock and the exercise  price of the options and SARs on the
exercise  date or at fiscal year end,  as  appropriate.  The fair  market  value
(average of the high and low as reported on NASDAQ) as of December  31, 1996 was
$17.375 per share.
</FN>
</TABLE>

                                       13
<PAGE>

             SECTION 16(a) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

     Section  16(a) of the  Securities  Exchange Act of 1934  requires  that the
Company's  executive officers and directors and persons who own more than 10% of
a registered class of the Company's equity  securities file reports of ownership
and changes in ownership with the SEC. Officers, directors, and greater than 10%
shareholders  are required by SEC  regulation to furnish the Company with copies
of all Section 16(a) forms they file.  Based on a review of the reports,  during
the fiscal year ended December 31, 1996,  all Section 16(a) filing  requirements
applicable to its officers,  directors,  and greater than 10% beneficial  owners
were complied with,  except for John Duffy who filed a late Form 4 for June 1996
due to a QUADRO transaction.

                     CERTAIN TRANSACTIONS AND RELATIONSHIPS

Joint Marketing Agreement

     ALLIED  Life is a party  to the  ALLIED  Group  Joint  Marketing  Agreement
("JMA")  with ALLIED  Mutual and the  property-casualty  subsidiaries  of ALLIED
Group,  Inc.  The  JMA  requires  ALLIED  Mutual  and  the  ALLIED  Group,  Inc.
property-casualty subsidiaries to promote to their customers and agents the sale
of the products of ALLIED  Life.  The JMA provides for payment by ALLIED Life to
AMCO  Insurance  Company  (as  pool  administrator  for  the   property-casualty
affiliates)  of an annual access fee of $100,000  plus an annual new  production
incentive fee ("NPIF"),  calculated  based on the  percentage  increase from the
preceding  year's  production  credit  premiums for ALLIED Life  produced by the
independent   property-casualty   agencies  representing  the  property-casualty
affiliates of ALLIED  Group,  Inc. and ALLIED Mutual  ("ALLIED  agencies").  The
annual NPIF is not payable  unless  production  credit  premiums  increase by at
least 10% over the prior year and is capped at an increase of 25% over the prior
year. The JMA also provides for joint systems development,  including joint data
bases of customers and agents, multiple account billing systems, marketing plans
and promotions,  and other systems to be developed.  Development costs are to be
allocated  on  a  mutually  agreeable  basis  reflecting  projected  and  actual
utilization  of the systems.  For the year ended December 31, 1996, the fees and
expenses incurred by ALLIED Life under the JMA totaled $165,251.

     The JMA  continues  to the year 2008 and  continues  thereafter  subject to
termination on two years notice given by any party. The JMA contains non-compete
provisions  structured along product lines which are applicable  during the term
of the JMA and for a period of ten years thereafter. Such non-compete provisions
prevent ALLIED Mutual and the property-casualty  companies of ALLIED Group, Inc.
from  selling  life  insurance  or annuities in the states where ALLIED Life now
sells these life  products (or on  termination  of the JMA, any states where the
life insurance and annuity products are sold by ALLIED Life).  ALLIED Mutual and
the property-casualty  companies,  which are not licensed to sell life insurance
or annuity  products,  do not  operate in all the  states in which  ALLIED  Life
operates.   The  JMA  non-compete   also  prevents  ALLIED  Life  from  offering
property-casualty   products   in  states  in  which   ALLIED   Mutual  and  the
property-casualty companies of ALLIED Group, Inc. now operate.

     In the event of a change of control of the Company or ALLIED Life (whenever
ownership  of 50% or more of the voting  stock is  acquired  by an  unaffiliated
party), ALLIED Mutual or the ALLIED Group, Inc.  property-casualty  subsidiaries
may (i) terminate it upon six months notice;  (ii) extend the term for up to ten
additional  years  beyond  2008;  or (iii)  allow the JMA to  continue in effect
without change.  Those three rights are also given to the Company or ALLIED Life
in the  event of a  change  in  control  of  ALLIED  Group,  Inc.  or any of its
property-casualty  subsidiaries.  Disputes are to be resolved by a  Coordinating
Committee made up of the two members of each of the  coordinating  committees of
the  Company,   ALLIED  Group,  Inc.,  and  ALLIED  Mutual.   Decisions  of  the
Coordinating  Committee must be unanimous and are binding on the parties. If the
Coordinating  Committee  fails to resolve  an issue,  it would be  submitted  to
arbitration. In arbitration,  one arbitrator will be appointed jointly by ALLIED
Mutual and the  property-casualty  insurance  affiliates and a second arbitrator
will be appointed  by the Company.  Both  arbitrators  so selected  will jointly
select a third arbitrator.

Intercompany Operating Agreement

     The Company and its subsidiaries are parties to the Intercompany  Operating
Agreement  ("IOA") with ALLIED Group,  Inc.,  ALLIED  Mutual,  and each of their
respective  subsidiaries.  The IOA provides for the  continued  availability  of
office  space,  marketing  services,  agency  forces,  and  computer  and  other
facilities  generally in the manner they have been provided to affiliates in the
past. The IOA extends through December 31, 2004 and continues thereafter subject
to any  party  providing  two years  notice  that such  party  intends  to cease
participation. In the event of a change of control (whenever ownership of 50% or
more of the voting stock of the Company or ALLIED  Group,  Inc. is acquired by a
nonaffiliated  party) of the Company or ALLIED Group,  Inc.,  the other party or
ALLIED Mutual may (i) terminate it upon six months notice;  (ii) extend the term
for up to ten  additional  years beyond 2004; or (iii) allow the IOA to continue
in effect without change. The IOA contains a covenant not to compete that binds
                                       14
<PAGE>

each of the Company,  ALLIED  Group,  Inc. and ALLIED  Mutual not to engage in a
business  that  competes with the products or markets of any other party or such
party's  subsidiaries  for the term of the IOA and five  years  thereafter.  Any
disputes  regarding  the use or  occupancy of  facilities  or the terms on which
property is leased or used are to be referred to the Coordinating  Committee for
resolution.  Decisions of the  Coordinating  Committee must be unanimous and are
binding  on the  parties.  If an  issue  is  not  resolved  by the  Coordinating
Committee, it will be submitted to arbitration. In such arbitration,  each party
to the dispute  selects one  arbitrator,  and if such dispute  involves only two
parties, such arbitrators select a third arbitrator.

     Rental  expense for office space  allocated to the Company by ALLIED Mutual
amounted to $253,248 for the year ended December 31, 1996.  ALLIED Life receives
certain  services from the human  resources  department  of ALLIED Group,  Inc.,
which  include  but  are  not  limited  to  maintaining   employment  documents,
administering  payroll and employee benefits,  keeping related records,  placing
employees,  and  providing  termination  counseling  and  processing.  For  such
services,  ALLIED Life pays a fee to ALLIED Group,  Inc. based upon a percentage
of the  Company's  gross  payroll.  Also  included in this fee is an amount that
represents ALLIED Life's share of the net periodic  post-retirement benefit cost
for the ALLIED Group, Inc. medical plan. The fee incurred by ALLIED Life totaled
$156,327 for the year ended December 31, 1996.

Management Information Services Agreement

     The Company,  ALLIED Life, and other affiliated  companies are parties to a
Management  Information  Services  Agreement ("MIS") with AMCO Insurance Company
("AMCO"),  which is a  wholly-owned  subsidiary of ALLIED Group,  Inc. Under the
terms of the MIS, AMCO provides certain computer services,  printing,  equipment
leasing, and mail and communication  services to ALLIED Life on a fee basis. The
annual fee is subject to  renegotiation  throughout the term of the MIS. The MIS
terminates  on December 31, 2004 and has an extension  provision and a change of
control provision similar to that in the IOA described above. Any disputes under
the  MIS  are to be  referred  to the  Coordinating  Committee  for  resolution.
Decisions of the Coordinating Committee must be unanimous and are binding on the
parties. If an issue is not resolved by the Coordinating  Committee,  it will be
submitted to arbitration. In such arbitration, each party to the dispute selects
a  party  arbitrator  (and if such  dispute  involves  only  two  parties,  such
arbitrators  select a third  arbitrator),  provided  that if there are more than
three parties to a dispute,  each of ALLIED Mutual,  ALLIED Group,  Inc. and the
Company  appoints an arbitrator.  For the year ended December 31, 1996, the fees
incurred by the  Company,  ALLIED  Life,  and their  subsidiaries  under the MIS
totaled $863,231.

Other Arrangements and Transactions

     The Company  and ALLIED  Mutual are  parties to a Stock  Rights  Agreement,
which is described in note 1 to the table in "Voting  Securities  and  Principal
Stockholders."  The  Company  and John E. Evans,  Chairman  and a Director,  are
parties to a Consulting  Agreement which is described under "Compensation of the
Members of the Board of Directors and the Director Purchase Plan."

     The Company and its  affiliates  pool their  excess cash into a  short-term
investment fund pursuant to the Intercompany Cash  Concentration Fund Agreement.
The fund,  administered  by AID Finance  Services,  Inc.  (an  affiliate  of the
Company), also issues short-term loans (30 days or less) to affiliated companies
in accordance with the current  intercompany  borrowing policy.  The Company and
its  affiliates  pay to AID Finance  Services,  Inc. a  management  fee (5 basis
points  of  invested  assets)  which is offset  against  investment  income.  At
December  31, 1996,  $794,687  was  invested in the fund,  which is carried as a
short-term investment. Interest earned from the fund during 1996 was $74,058.

     ALLIED Life earned premiums from ALLIED Group, Inc. for term life insurance
on its employee group in the amount of $451,745 in 1996.

     The Company and its subsidiaries have from time to time borrowed funds from
affiliates as needed on an arms length basis.  During 1996, the Company  entered
into a note payable  agreement  with ALLIED  Mutual.  At December 31, 1996,  the
outstanding balance of the note payable was $1,617,348,  and in 1996 the Company
incurred interest expense of $44,084.

     On January 2, 1996,  State Street Bank and Trust Company,  as ESOP Trustee,
purchased 14,787 shares of ESOP Preferred from the Company for $18.13 per share.

     During 1996, directors and executive officers of the Company purchased life
insurance or annuities from the Company's  subsidiaries  on terms  comparable to
those offered in the normal course of business to nonaffiliated customers.
 

                                       15
<PAGE>

                                OTHER BUSINESS

     The Board of Directors  of the Company  knows of no matters to be presented
at the Annual Meeting other than those which have been discussed above. However,
if any matters properly come before the meeting, or any adjournment  thereof, it
is  intended  that the  persons  named in the  enclosed  Proxy will vote on such
matters in their discretion.

                     RELATIONSHIP WITH INDEPENDENT AUDITORS

     KPMG Peat Marwick LLP, 2500 Ruan Center,  Des Moines,  Iowa 50309, were the
 auditors for the Company for the year ended December 31, 1996.

     The Audit  Committee  of the Board of  Directors  of  Company  approved  in
advance, or has subsequently  approved, all audit and non-audit related services
provided by KPMG Peat Marwick LLP and also considers the possible effect of such
services on the auditors'  independence.  Audit services  performed by KPMG Peat
Marwick LLP for the year ended December 31, 1996 consisted of the examination of
the  financial  statements  of the  Company and its  consolidated  subsidiaries,
assistance  and  consultation  concerning  Securities  and  Exchange  Commission
filings,  and consultation in connection with various  audit-related  accounting
matters.

     A  representative  of KPMG Peat  Marwick  LLP will be present at the Annual
Meeting on May 13, 1997. The representative  will have the opportunity to make a
statement,  if he or she so  desires,  and  will  be  available  to  respond  to
appropriate questions of the stockholders.

                                  SOLICITATION

     The Company will bear the cost of the solicitation of proxies.  In addition
to  solicitation  by mail,  the Company may request  banks,  brokers,  and other
custodians,  nominees,  and  fiduciaries  to send proxy  materials to beneficial
owners and to request voting  instructions,  if any. The Company reimburses them
for their expense in so doing. Officers and employees of the Company may solicit
proxies  personally  or by  mail,  telephone,  or  telegraph  at  no  additional
compensation.

                       SUBMISSION OF STOCKHOLDER PROPOSALS

     In order to be considered  for inclusion in the Company's  Proxy  Statement
for the Company's Annual Meeting of Stockholders to be held in 1998, stockholder
proposals must be received by the Company on or prior to November 13, 1997. Such
proposals should be directed to the Secretary of the Company,  701 Fifth Avenue,
Des Moines, Iowa 50391-2003.

     The Company will provide without charge to each stockholder, upon a written
request,  a copy of the Company's  Annual Report on Form 10-K for the year ended
December 31, 1996.  Such  requests  should be directed to ALLIED Life  Financial
Corporation, Stockholder Services Department, 701 Fifth Avenue, Des Moines, Iowa
50391-2003.


                                       16
<PAGE>
                                       



                    APPENDIX TO PROXY STATEMENT
                            PROXY CARD

PROXY                   ALLIED LIFE FINANCIAL CORPORATION        PROXY

     Annual Meeting of Stockholders, May 13, 1997-- 9:30 a.m., Central Time

          This Proxy is Solicited on Behalf of the Board of Directors

The undesigned hereby appoints John E.Evans, Samuel J. Wells, and George T.
Oleson, and any one of them, as Proxies, each with the power to appoint his
substitute, and hereby authorizes them to represent and vote all of the shares,
as designated on the reverse side of this card, of Common Stock of ALLIED Life
Financial Corporation held of record by the undersigned on March 4, 1997 at the
Annual Meeting of Stockholders to be held on May 13, 1997 or at any adjournment
thereof.

This is a revocable proxy that when properly executed will be voted in the 
manner directed herein by the undersigned stockholder.  If no direction is made,
this proxy will be voted for all directors listed in Item 1 and in the 
discretion of the Proxies as to Item 2.

          PLEASE MARK, SIGN, DATE AND MAIL THE PROXY CARD PROMPTLY USING THE 
                              ENCLOSED ENVELOPE

                    (Continued and to be signed on reverse side.)


                    ALLIED Life Financial Coporation
      PLEASE MARK VOTE IN OVAL IN THE FOLLOWING MANNER USING DARK INK ONLY. [ ]

<TABLE>
THE BOARD OF DIRECTORS RECEMMENDS A VOTE "FOR" PROPOSAL 1.
<CAPTION>
<S>                                                    <C>       <C>            <C>    
 
                                                       FOR       WITHHOLD       FOR ALL those whose name(s)appear below
                                                       ALL         ALL
1. Election of Directors for three-year term--         [ ]         [ ]          [ ]____________________________________
   Nominees: Harold S.Evans, George D. Milligan.


2. The Proxies, in their descretion, are authorized         The undesigned acknowledges receipt from the Company prior to the 
   to vote upon such other business as may properly         execution of this proxy of a Notice of Annual Meeting and a Proxy
   come before the meeting.                                 Statement dated March 14, 1997.

                                                                                                      Dated: __________, 1997
                                                             Signature(s)____________________________________________________
                                                             ________________________________________________________________
                                                                 Please sign exactly as name appears hereon. Joint owners should
                                                                 each sign. Where applicable, indicated official position or 
                                                                 representative capacity.                                
</TABLE>


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