GUESS INC ET AL/CA/
10-Q, 1998-08-12
WOMEN'S, MISSES', CHILDREN'S & INFANTS' UNDERGARMENTS
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<PAGE>

                                   UNITED STATES
                         SECURITIES AND EXCHANGE COMMISSION
                               WASHINGTON, D.C. 20549
                                     FORM 10-Q

                                     (MARK ONE)

       /X/ Quarterly Report Pursuant to Section 13 or 15(d) of the Securities
                                Exchange Act of 1934

                    For the quarterly period ended June 28, 1998

                                         OR

      / / Transition Report Pursuant to Section 13 or 15(d) of the Securities
                                Exchange Act of 1934

                     For the transition period from          to

                           Commission File Number 1-11893

                            ----------------------------

                                   GUESS ?, INC.

                            ----------------------------

               (Exact name of registrant as specified in its charter)

               DELAWARE                               95-3679695
     ---------------------------               -------------------------
   (State or other jurisdiction of                 (I.R.S. Employer
     incorporation or organization)               Identification No.)

                             1444 South Alameda Street
                           Los Angeles, California, 90021
                           -----------------------------
                      (Address of principal executive offices)

                                   (213) 765-3100
                           -----------------------------
                (Registrant's telephone number, including area code)

Indicate by check mark whether Registrant (1) has filed all reports required to
be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding 12 months (or for such shorter period that the registrant was
required to file such reports) and (2) has been subject to such filing
requirements for the past 90 days.

     Yes  X    No
          ----      ----

As of August 12, 1998, the registrant had 42,906,535 shares of Common Stock,
$.01 par value, outstanding.

<PAGE>





                                   GUESS ?, INC.
                                     FORM 10-Q
                                 TABLE OF CONTENTS

<TABLE>
<CAPTION>

 
                                                                                   Page
<S>                                                                                 <C>
                          PART I.   FINANCIAL INFORMATION

Item 1.   Financial Statements

     Condensed Consolidated Balance Sheets -
          as of June 28, 1998 (Unaudited) and December 31, 1997. . . . . . . . . . .1

     Condensed Consolidated Statements of Earnings (Unaudited) - Second
          Quarter and Six Months ended June 28, 1998 and June 29, 1997 . . . . . . .3

     Condensed Consolidated Statements of Cash Flows (Unaudited) -
          Six Months ended June 28, 1998 and June 29, 1997 . . . . . . . . . . . . .4

     Notes to Condensed Consolidated Financial Statements (Unaudited) 6

Item 2.   Management's Discussion and Analysis of Financial Condition and
          Results of Operations. . . . . . . . . . . . . . . . . . . . . . . . . . .9

Item 3.   Quantitative and Qualitative Disclosures about Market Risks. . . . . . . 14



                           PART II.  OTHER INFORMATION


Item 1.   Legal Proceedings. . . . . . . . . . . . . . . . . . . . . . . . . . . . 15

Item 2.   Changes in Securities. . . . . . . . . . . . . . . . . . . . . . . . . . 16

Item 3.   Defaults on Senior Securities. . . . . . . . . . . . . . . . . . . . . . 16

Item 4.   Submission of Matters to Vote of Security Holders. . . . . . . . . . . . 16

Item 5.   Other Information. . . . . . . . . . . . . . . . . . . . . . . . . . . . 17

Item 6.   Exhibits and Reports on Form 8-K . . . . . . . . . . . . . . . . . . . . 18

</TABLE>

<PAGE>


                           GUESS ?, INC. AND SUBSIDIARIES
                       CONDENSED CONSOLIDATED BALANCE SHEETS
                         (in thousands, except share data)
                                    (Unaudited)

                                       ASSETS



<TABLE>
<CAPTION>


                                                                    June 28,        Dec 31,
                                                                      1998          1997*
                                                                   --------       --------
Current assets:
<S>                                                                 <C>            <C>   
  Cash . . . . . . . . . . . . . . . . . . . . . . . . . . .         $5,452         $8,204
  Short term investments . . . . . . . . . . . . . . . . . .          1,500              -
  Receivables:
  Trade receivables, net of reserves . . . . . . . . . . . .         25,295         17,080
    Royalties. . . . . . . . . . . . . . . . . . . . . . . .         14,182         14,663
    Other. . . . . . . . . . . . . . . . . . . . . . . . . .          3,538          6,032
                                                                   --------       --------
                                                                     43,015         37,775
  Inventories. . . . . . . . . . . . . . . . . . . . . . . .        104,722         92,081
  Prepaid expenses and other current assets. . . . . . . . .         24,814         29,562
                                                                   --------       --------
      Total current assets . . . . . . . . . . . . . . . . .        179,503        167,622
Property and equipment, at cost, net of accumulated
  depreciation and amortization. . . . . . . . . . . . . . .         90,635         98,170
Other assets, at cost, net of accumulated amortization . . .         19,697         22,022
                                                                   --------       --------
                                                                   $289,835       $287,814
                                                                   --------       --------
                                                                   --------       --------



                        LIABILITIES AND STOCKHOLDERS' EQUITY



Current liabilities:
  Current installments of notes payable
   and long-term debt. . . . . . . . . . . . . . . . . . . .             $0           $217
  Accounts payable . . . . . . . . . . . . . . . . . . . . .         36,718         38,323
  Accrued expenses . . . . . . . . . . . . . . . . . . . . .         18,759         22,314
  Income taxes payable . . . . . . . . . . . . . . . . . . .             11             98
                                                                   --------       --------
      Total current liabilities. . . . . . . . . . . . . . .         55,488         60,952
Notes payable and long-term debt, net of current
  installments . . . . . . . . . . . . . . . . . . . . . . .        138,000        141,300
Other liabilities. . . . . . . . . . . . . . . . . . . . . .          9,630         10,232
                                                                   --------       --------
                                                                    203,118        212,484

</TABLE>


                                       1

<PAGE>

<TABLE>
<CAPTION>

                                                                   June 28,     Dec 31,
                                                                     1998        1997*
                                                                   --------    --------
<S>                                                                <C>         <C>      
Stockholders' equity:
  Preferred stock, $.01 par value. Authorized 10,000,000
    shares; no shares issued and outstanding . . . . . . . .           --          --
  Common stock, $.01 par value. Authorized 150,000,000
    shares; issued 62,932,827 and 62,928,827 shares,
    outstanding 42,902,035 and 42,898,035 shares at,
    June 28, 1998 and December 31, 1997, respectively,
    including 20,030,792 shares in Treasury  . . . . . . . .            137          137
  Paid-in capital  . . . . . . . . . . . . . . . . . . . . .        158,589      158,589
  Retained earnings  . . . . . . . . . . . . . . . . . . . .         78,822       67,432
  Foreign currency translation adjustment  . . . . . . . . .            (55)         (52)
  Treasury stock, 20,030,792 shares repurchased  . . . . . .       (150,776)    (150,776)
                                                                  ---------    ---------
      Net stockholders' equity . . . . . . . . . . . . . . .         86,717       75,330
                                                                  ---------    ---------
                                                                  $ 289,835    $ 287,814
                                                                  ---------    ---------
                                                                  ---------    ---------

</TABLE>




       See accompanying notes to condensed consolidated financial statements.
                        *Condensed from Audited Balance Sheet


                                       2
<PAGE>


                           GUESS ?, INC. AND SUBSIDIARIES
                   CONDENSED CONSOLIDATED STATEMENTS OF EARNINGS
                       (in thousands, except per share data)
                                    (Unaudited)




<TABLE>
<CAPTION>

                                                                     Second Quarter Ended           Six Months Ended
                                                                     --------------------          ----------------
                                                                   June 28,       June 29,       June 28,       June 29,
                                                                     1998           1997           1998           1997
                                                                   --------       --------       --------       --------
<S>                                                                 <C>           <C>            <C>            <C>     
Net revenue:
  Product sales. . . . . . . . . . . . . . . . . . . . . . .        $90,295       $107,466       $190,500       $230,134
  Net royalties. . . . . . . . . . . . . . . . . . . . . . .          7,773         11,049         18,336         24,117
                                                                   --------       --------       --------       --------
                                                                     98,068        118,515        208,836        254,251
Cost of sales. . . . . . . . . . . . . . . . . . . . . . . .         53,833         64,066        118,149        138,218
                                                                   --------       --------       --------       --------
Gross profit . . . . . . . . . . . . . . . . . . . . . . . .         44,235         54,449         90,687        116,033
Selling, general & administrative exp. . . . . . . . . . . .         35,216         37,695         65,240         72,426
                                                                   --------       --------       --------       --------
      Earnings from operations . . . . . . . . . . . . . . .          9,019         16,754         25,447         43,607
Non-operating income (expense):
  Interest, net. . . . . . . . . . . . . . . . . . . . . . .         (3,409)        (3,187)        (6,591)        (6,413)
  Other, net . . . . . . . . . . . . . . . . . . . . . . . .            (12)           (48)          (224)            71
                                                                   --------       --------       --------        -------
                                                                     (3,421)        (3,235)        (6,815)        (6,342)
      Earnings before income taxes and
       cumulative effect of change in
       accounting principle. . . . . . . . . . . . . . . . .          5,598         13,519         18,632         37,265
Income taxes (5) . . . . . . . . . . . . . . . . . . . . . .          2,158          4,991          7,241         14,685
                                                                   --------       --------       --------       --------
Earnings before cumulative effect of
 change in accounting principle. . . . . . . . . . . . . . .          3,440          8,528         11,391         22,580
Cumulative effect of change in accounting
 for product display fixtures, net of
 income tax expense of $2,707 (note 4) . . . . . . . . . . .              0              0              0          3,961
                                                                   --------       --------       --------       --------
      Net earnings . . . . . . . . . . . . . . . . . . . . .         $3,440         $8,528        $11,391        $26,541
                                                                   --------       --------       --------       --------
                                                                   --------       --------       --------       --------
Basic and diluted earnings per share:
- ------------------------------------
Earnings before cumulative effect of change
 in accounting principle . . . . . . . . . . . . . . . . . .          $0.08          $0.20          $0.27           0.53
Cumulative effect of change in accounting
 for product display fixtures, net of
 income tax expense of $2,707 (note 4) . . . . . . . . . . .          $0.00          $0.00          $0.00          $0.09
                                                                   --------       --------       --------       --------
 Net earnings - basic and diluted. . . . . . . . . . . . . .          $0.08          $0.20          $0.27          $0.62
                                                                   --------       --------       --------       --------
                                                                   --------       --------       --------       --------
Weighted average number of common shares
  outstanding - basic. . . . . . . . . . . . . . . . . . . .         42,902         42,898         42,902         42,898
                                                                   --------       --------       --------       --------
                                                                   --------       --------       --------       --------
Weighted average number of common shares
  outstanding - diluted. . . . . . . . . . . . . . . . . . .         42,903         42,916         42,905         42,919
                                                                   --------       --------       --------       --------
                                                                   --------       --------       --------       --------

</TABLE>

        See accompanying notes to condensed consolidated financial statements

                                       3

<PAGE>


                           GUESS ?, INC. AND SUBSIDIARIES
                  CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                                   (in thousands)
                                    (Unaudited)


<TABLE>
<CAPTION>

                                                                      Six Months Ended
                                                                      ----------------
                                                                   June 28,       June 29,
                                                                     1998           1997
                                                                   --------       --------
<S>                                                                 <C>          <C>      
Cash flows from operating activities:
  Net earnings . . . . . . . . . . . . . . . . . . . . . . .        $  11,391    $  26,541
  Adjustments to reconcile net earnings to net cash used in
    operating activities:
    Depreciation and amortization of property and equipment            11,591        9,383
    Amortization of goodwill . . . . . . . . . . . . . . . .              377          151
    Amortization of deferred royalty income  . . . . . . . .                0         (109)
    Cumulative effect of change in accounting
       principle (note 4)  . . . . . . . . . . . . . . . . .                0       (3,961)
    Loss (gain) on disposition of property and equipment . .               80         (351)
    Foreign currency translation adjustment  . . . . . . . .                3          (62)
    Undistributed equity method earnings . . . . . . . . . .             (214)         (71)
    (Increase) decrease in:
      Receivables  . . . . . . . . . . . . . . . . . . . . .           (5,240)      (9,909)
      Inventories  . . . . . . . . . . . . . . . . . . . . .          (12,641)     (24,011)
      Prepaid expenses and other current assets  . . . . . .            4,749       (2,719)
      Other assets . . . . . . . . . . . . . . . . . . . . .            2,371        4,188
    Increase (decrease) in:
      Accounts payable . . . . . . . . . . . . . . . . . . .           (1,605)       2,869
      Accrued expenses . . . . . . . . . . . . . . . . . . .           (2,945)      (5,010)
      Income taxes payable . . . . . . . . . . . . . . . . .              (87)      (6,259)
                                                                    ---------    ---------
     Net cash provided by (used in) operating activities . .            6,830       (9,330)

Cash flows from investing activities:
  Purchases of property and equipment  . . . . . . . . . . .           (5,510)     (17,409)
  Proceeds from the disposition of property and equipment  .                6        1,250
  Lease incentives granted . . . . . . . . . . . . . . . . .              154          757
  Acquisition of license . . . . . . . . . . . . . . . . . .              (21)      (2,148)
  (Increase) decrease in short-term investments  . . . . . .           (1,500)       4,401
  (Increase) decrease in long-term investments . . . . . . .              812       (1,485)
                                                                    ---------    ---------
     Net cash used in investing activities . . . . . . . . .           (6,059)     (14,634)

Cash flows from financing activities:
  Proceeds from notes payable and long-term debt . . . . . .           57,300       75,735
  Repayments of notes payable and long-term debt . . . . . .          (60,817)     (55,936)
                                                                    ---------    ---------
     Net cash provided by (used in) financing activities . .           (3,517)      19,799

Effect of exchange rates on cash . . . . . . . . . . . . . .               (6)        (183)
Net decrease in cash . . . . . . . . . . . . . . . . . . . .           (2,752)      (4,348)
Cash, beginning of period  . . . . . . . . . . . . . . . . .            8,204        8,800
                                                                    ---------    ---------
Cash, end of period  . . . . . . . . . . . . . . . . . . . .        $   5,452    $   4,452
                                                                    ---------    ---------
                                                                    ---------    ---------

</TABLE>
                                       4
<PAGE>

<TABLE>
<CAPTION>

                                                                      Six Months Ended
                                                                      ----------------
                                                                   June 28,       June 29,
                                                                     1998           1997
                                                                   --------       --------
<S>                                                                  <C>            <C>   
Supplemental disclosures:
  Cash paid during the period for:
    Interest . . . . . . . . . . . . . . . . . . . . . . . .         $7,903         $7,422
    Income taxes . . . . . . . . . . . . . . . . . . . . . .            440         20,260

</TABLE>

Supplemental disclosure of noncash investing activities:

During the quarter ended March 30, 1997, the Company issued 216,216 shares of
common stock with a value of $3.0 million in connection with the acquisition of
a license.


       See accompanying notes to condensed consolidated financial statements.

                                       5
<PAGE>


                           GUESS ?, INC. AND SUBSIDIARIES
                NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS

                                   June 28, 1998

(1)  Basis of Presentation

In the opinion of management, the accompanying unaudited condensed consolidated
financial statements contain all adjustments, consisting of normal recurring
adjustments, necessary to present fairly the financial position as of June 28,
1998, and the results of operations and cash flows for the six months ended June
28, 1998. Operating results for the second quarter and six months ended June 28,
1998, are not necessarily indicative of the results that may be expected for the
year ending December 31, 1998. The accompanying unaudited condensed
consolidated financial statements have been prepared in accordance with Rule
10-01 of Regulation S-X of the Securities and Exchange Commission ("SEC").
Accordingly, they have been condensed and do not include all of the information
and footnotes required by generally accepted accounting principles for complete
financial statements. For further information, refer to the consolidated
financial statements and footnotes thereto included in the Company's annual
report on Form 10-K for the year ended December 31, 1997.

(2)  Summary of Significant Accounting Policies

Earnings Per Share

Basic earnings per share represent net earnings divided by the weighted- average
number of common shares outstanding for the period. Diluted earnings per share
represent net earnings divided by the weighted-average number of shares
outstanding, inclusive of the dilutive impact of common stock equivalents.
During the six months ended June 28, 1998 and June 29, 1997, the difference
between basic and diluted earnings per share was due to the dilutive impact of
options to purchase common stock.

Recently Issued Pronouncements

In June 1997, the Financial Accounting Standards Board ("FASB") issued Statement
of Financial Accounting Standards No. 130, Reporting Comprehensive Income ("SFAS
130"). SFAS 130 establishes standards for the reporting and display of
comprehensive income and its components (revenue, expenses, gains and losses) in
a full set of general-purpose financial statements. SFAS 130 requires all items
that are required to be recognized under accounting standards as components of
comprehensive income be reported in a financial statement displayed with the
same prominence as other financial statements. SFAS 130 does not require a
specific financial statement format but requires an enterprise to display an
amount representing total comprehensive income for the period covered by that
financial statement. SFAS 130 requires an enterprise to (a) classify items of
other comprehensive income by their nature in a financial statement and (b)
display the accumulated balance of other comprehensive income separately from
retained earnings and additional paid-in capital in the equity section of a
statement of financial position. SFAS 130 is effective for fiscal years
beginning after December 15, 1997.

                                       6
<PAGE>


The Company adopted SFAS 130 on January 1, 1998. The only difference between
"net earnings" and "comprehensive income" is the impact from foreign currency
translation adjustments. Accordingly, a reconciliation of comprehensive income
for the six months ended June 28, 1998 and June 29, 1997 is as follows (in
thousands):

<TABLE>
<CAPTION>

                                                       June 28,  June 29,
                                                        1998       1997
                                                      ---------  ---------
<S>                                                    <C>       <C>    
Net earnings.....................................      $11,391   $26,541
Foreign currency translation adjustment..........           (3)       62
                                                      ---------  ---------
Comprehensive income..............................     $11,388   $26,603
                                                      ---------  ---------
                                                      ---------  ---------

</TABLE>

In June 1997, FASB issued Statement of Financial Accounting Standards No. 131,
Disclosures about Segments of an Enterprise and Related Information ("SFAS
131"). SFAS 131 established standards for public business enterprises to report
information about operating segments in annual financial statements and requires
those enterprises report selected information about operating segments in
interim financial reports issued to shareholders. It also established standards
for related disclosures about products and services, geographic areas and major
customers. This statement supersedes FASB Statement No. 14, Financial Reporting
for Segments of a Business Enterprise, but retains the requirement to report
information about major customers. It amends FASB Statement No. 94,
Consolidation of All Majority-Owned Subsidiaries, to remove the special
disclosure requirement for previously unconsolidated subsidiaries. SFAS 131
requires, among other items, that a public business enterprise report a measure
of segment profit or loss, certain specific revenue and expense items, and
segment assets information about the revenue derived from the enterprise's
products or services and major customers. SFAS 131 also requires the enterprise
report descriptive information about the way the operating segments were
determined and the products and services provided by the operating segments.
SFAS 131 is effective for financial statements for periods beginning after
December 15, 1997. In the initial year of application, comparative information
for earlier years is to be restated. SFAS 131 need not be applied to interim
financial statements in the initial year of application, but comparative
information for interim periods in the initial year of application is to be
reported in financial statements for interim periods in the second year of
application. Management believes the adoption of SFAS 131 will not have a
material impact on the Company's financial reporting.

In March 1998, the American Institute of Certified Public Accountants ("AICPA")
issued Statement of Position 98-1 ("SOP 98-1"), "Accounting for the Costs of
Computer Software Developed or Obtained for Internal Use." The Company will
adopt SOP 98-1 effective in 1999. The adoption of SOP 98-1 will require the
Company to modify its method of accounting for software. Based on the
information currently available, the Company does not expect the adoption of SOP
98-1 to have a significant impact on its financial position or results of
operations.

In April 1998, the AICPA Accounting Standards Executive Committee issued
Statement of Position 98-5 ("SOP 98-5"), "Reporting on the Costs of Start-up
Activities." SOP 98-5 requires that costs of start-up activities, including
organization costs and retail store openings, be expensed as incurred. SOP 98-5
is effective for financial statements for fiscal years beginning after December
15, 1998. Earlier application is encouraged. Restatement of previously issued
financial statements is not permitted. In the fiscal year in which the SOP 98-5
is first adopted, the application should be reported as a cumulative effect of a
change in accounting principle. Management believes the adoption of SOP 98-5
will not have a material impact on the Company's financial reporting.


                                       7
<PAGE>

In June 1998, the FASB issued SFAS 133 ("SFAS No. 133), "Accounting for
Derivative Instruments and Hedging Activities". SFAS No. 133 modifies the
accounting for derivative and hedging activities and is effective for fiscal
years beginning after December 15, 1999. Since the Company does not presently
invest in derivatives or engage in hedging activities, SFAS No. 133 will not
impact the Company's financial position or results of operations.

(3)  Inventories

The components of inventory consist of the following (in thousands):

<TABLE>
<CAPTION>

                                                         June 28,      Dec 31,
                                                           1998         1997
                                                        ---------    ---------
<S>                                                      <C>          <C>    
Raw materials. . . . . . . . . . . . . . . . . . .        $12,369      $12,988
Work in progress . . . . . . . . . . . . . . . . .         18,740        8,059
Finished goods . . . . . . . . . . . . . . . . . .         73,613       71,034
                                                        ---------    ---------
                                                         $104,722      $92,081
                                                        ---------    ---------
                                                        ---------    ---------

</TABLE>

(4)  Change in Accounting Principle

Effective January 1, 1997, the Company changed its method of accounting for
product display fixtures located in its wholesale customers' retail stores,
whereby the costs for such fixtures are capitalized and depreciated over five
years using the straight-line method. In prior years, these costs had been
expensed as incurred. The Company believes this method more closely matches the
long-term benefit the product display fixtures provide with the expected future
revenue from such fixtures. The cumulative effect of the change in accounting
principle, recorded in the first quarter of 1997, is calculated based upon the
retroactive effect of applying the new accounting method to prior year fixture
acquisitions. The cumulative effect of the change in accounting principle of
$4.0 million (after reduction of income tax expense of $2.7 million) is included
in earnings for the quarter ended March 30, 1997.

(5)  Income taxes

Income taxes for the interim periods were computed using the effective tax rate
estimated to be applicable for the full fiscal year, which is subject to ongoing
review and evaluation by management.

                                       8
<PAGE>


ITEM 2.   Management's Discussion and Analysis of Financial Condition and
Results of Operations

IMPORTANT FACTORS REGARDING FORWARD-LOOKING STATEMENTS

Various forward-looking statements have been made in this Form 10-Q.
Forward-looking statements may also be in the registrant's other reports filed
under the Securities Exchange Act of 1934, in its press releases and in other
documents. In addition, from time to time, the registrant through its 
management may make oral forward-looking statements.

Forward-looking statements generally refer to future plans and performance, and
are identified by the words "believe," "expect," "anticipate," "optimistic,"
"intend," "aim," "will" or similar expressions. Readers are cautioned not to
place undue reliance on these forward-looking statements, which refer only as of
the date on which they are made. The registrant undertakes no obligation to
update publicly or revise any forward-looking statements. Reference is hereby
made to the registrant's Annual Report on Form 10-K for the fiscal year ended
December 31, 1997 for a discussion of important factors that could cause actual
results to differ materially from the forward-looking statements.

OVERVIEW

The Company derives its net revenue from the sale of Guess men's, women's and
girl's apparel worldwide to wholesale customers and distributors; from the sale
of Guess men's and women's apparel and its licensees' products through the
Company's network of retail and factory stores located primarily in the United
States; and from net royalties via worldwide licensing activities.

RESULTS OF OPERATIONS

NET REVENUE. Net revenue decreased $20.4 million or 17.2% to $98.1 million in
the second quarter ended June 28, 1998 from $118.5 million in the second quarter
ended June 29, 1997. Net revenue from wholesale operations decreased $15.6
million or 26.2% to $44.0 million from $59.6 million. Net revenue from both
domestic and international wholesale operations decreased, by $11.8 million or
23.2% and $3.8 million or 43.0%, respectively. For the six months ended June 28,
1998, net revenue decreased $45.4 million or 17.9% to $208.8 million from $254.2
million for the six months ended June 29, 1997. Net revenue from wholesale
operations decreased $35.3 million or 25.2% to $104.7 million from $139.9
million. Domestic and international wholesale operations net revenue decreased
$18.6 million or 16.7% and $16.7 million or 58.3%, respectively. International
wholesale operations decreased primarily due to the sale of Guess? Italia
operations in June 1997, which reflects the absence of $14.0 million of net
revenue recorded in the prior year. For both the quarter and six months ended
June 28, 1998, the Company's domestic wholesale net revenue declined primarily
due to increased competition in branded basic denim apparel.

Net revenue from retail operations decreased $1.6 million or 3.3% to $46.3
million from $47.9 million in the quarter ended June 28, 1998. For the six
months ended June 28, 1998, net revenue from retail operations decreased $4.4
million or 4.9% to $85.8 million from $90.2 million in 1997. The decrease was
primarily attributable to a decrease in comparable store net revenue, down 14.4%
in the second quarter ended June 28, 1998 and 17.8% in the six months ended June
28, 1998, partially offset by increased volume generated by new store openings.
The decrease in comparable store net revenue was primarily due to product
assortment changes in the factory stores and softening Pacific Rim tourism,
which has significantly impacted west coast business.


                                       9

<PAGE>

Net royalties decreased $3.3 million or 29.6% in the quarter ended June 28, 1998
to $7.8 million from $11.0 million in the quarter ended June 29, 1997. For the
six months ended June 28, 1998, net royalties decreased $5.8 million or 24.0% to
$18.3 million from $24.1 million in the six months ended June 29, 1997. This
decrease was primarily the result of discontinued licenses and lower revenue
derived from Asian markets.

Net revenue from international operations comprised 9.1% and 13.7% of the
Company's net revenue during the first six months of 1998 and 1997,
respectively.

GROSS PROFIT. Gross profit decreased 18.8% to $44.2 million in the second
quarter ended June 28, 1998 from $54.4 million in the second quarter ended June
29, 1997. The decrease in gross profit resulted from decreased net revenue from
product sales and net royalties. Gross profit from product sales decreased 16.0%
to $36.5 million in the second quarter ended June 28, 1998 from $43.4 million in
the second quarter ended June 29, 1997. Gross margin was 45.1% in the second
quarter ended June 28, 1998 compared to 45.9% in the second quarter ended June
29, 1997. Gross margin from product sales for the second quarter ended June 28,
1998 remained flat at 40.4% compared to the same period in 1997, despite the
negative impact resulting from fixed store occupancy costs being spread over a
lower revenue base.

Gross profit decreased 21.8% to $90.7 million in the six months ended June 28,
1998 from $116.0 million in the six months ended June 29, 1997. The decrease in
gross profit resulted primarily from decreased net revenue from product sales
and net royalties. Gross profit from product sales decreased 21.3% to $72.4
million in the six months ended June 28, 1998 from $91.9 million in the six
months ended June 29, 1997. Gross margin was 43.4% in the six months ended June
28, 1998 compared to 45.6% in the six months ended June 29, 1997. Gross margin
from product sales for the six months ended June 28, 1998 decreased to 38.0%
from 39.9% for the six months ended June 29, 1997. The decline in gross margin
from product sales was primarily due to fixed store occupancy costs being spread
over a lower revenue base.

SG&A EXPENSES. Selling, general and administrative ("SG&A") expenses decreased
6.6% in the second quarter ended June 28, 1998 to $35.2 million, or 35.9% of net
revenue, compared to $37.7 million, or 31.8% of net revenue, in the second
quarter ended June 29, 1997. SG&A expenses also decreased in the six months
ended June 28, 1998 to $65.2 million, or 31.2% of net revenue, from $72.4
million, or 28.5% of net revenue, in the six months ended June 29, 1997. The
decrease was primarily due to cost reduction initiatives implemented in the
fourth quarter of 1997 and lower advertising expenses. As a percentage of net
revenue, the increase in SG&A expenses was the result of fixed expenses being
spread over a lower revenue base in 1998.

EARNINGS FROM OPERATIONS. Earnings from operations decreased 46.2% to $9.0
million, or 9.2% of net revenue, in the second quarter ended June 28, 1998 from
$16.8 million, or 14.1% of net revenue, in the second quarter ended June 29,
1997. Earnings from operations decreased 41.6% to $25.5 million, or 12.2% of net
revenue, in the six months ended June 28, 1998 from $43.6 million, or 17.2% of
net revenue, in the six months ended June 29, 1997. The decrease in earnings
from operations was primarily due to lower revenue.

INTEREST EXPENSE, NET. Net interest expense increased 7.0% to $3.4 million in
the second quarter ended June 28, 1998 from $3.2 million in the same period in
1997. The increase is due to higher outstanding debt and a higher average
effective interest rate in 1998. For the second quarter ended June 28, 1998, the
average debt balance was $145.3 million, with an average effective interest rate
of 8.9%. For the second quarter ended June 29, 1997, the average debt balance
was $143.6 million, with an average effective interest rate of 8.8%. Net
interest expense increased 2.8% to $6.6 million in the six 

                                       10
<PAGE>

months ended June 28, 1998 from $6.4 million in the six months ended June 29,
1997, due to higher outstanding debt in 1998. For the six months ended June 28,
1998, the average debt balance was $146.0 million, with an average effective
interest rate of 8.8%. For the six months ended June 29, 1997, the average debt
balance was $137.4 million, with an average effective interest rate of 8.9%.

NET EARNINGS BEFORE CUMULATIVE EFFECT OF CHANGE IN ACCOUNTING PRINCIPLE. Net
earnings before the net cumulative effect of a change in accounting principle
decreased 59.7% to $3.4 million, or 3.5% of net revenue, in the second quarter
ended June 28, 1998 from $8.5 million, or 7.2% of net revenue, in the second
quarter ended June 29, 1997. Net earnings before cumulative effect of change in
accounting principle decreased 49.5% to $11.4 million, or 5.5% of net revenue,
in the six months ended June 28, 1998, from $22.6 million, or 8.9% of net
revenue, in the six months ended June 29, 1997.

NET CUMULATIVE EFFECT OF CHANGE IN ACCOUNTING PRINCIPLE. Effective January 1,
1997, the Company changed its method of accounting for product display fixtures
located in its wholesale customers' retail stores, whereby the costs for such
fixtures are capitalized and depreciated over five years using the straight-line
method. In prior years, these costs had been expensed as incurred. The Company
believes this method more closely matches the long-term benefit the product
display fixtures provide with the expected future revenue from such fixtures.
The cumulative effect of the change in accounting principle, recorded in the
first quarter of 1997, is calculated based upon the retroactive effect of
applying the new accounting method to prior year fixture acquisitions. The
cumulative effect of the change in accounting principle of $4.0 million (after
reduction for income tax expense of $2.7 million) is included in earnings for
the six months ended June 29, 1997.

INCOME TAXES. The income tax provision for the six months ended June 28, 1998
was $7.2 million, or a 38.9% effective tax rate. The income tax provision for
the six months ended June 29, 1997 was $14.7, or a 39.4% effective tax rate. The
effective tax rate for both years was impacted by certain realized state tax
credits and tax planning strategies.

NET EARNINGS. Net earnings decreased 59.7% to $3.4 million, or 3.5% of net
revenue, in the second quarter ended June 28, 1998, from $8.5 million, or 7.2%
of net revenue, in the same period in 1997. Net earnings decreased 57.1% to
$11.4 million, or 5.5% of net revenue, in the six months ended June 28, 1998,
from $26.5 million, or 10.4% of net revenue, in the six months ended June 29,
1997.

LIQUIDITY AND CAPITAL RESOURCES

The Company has relied primarily on internally generated funds, trade credit and
bank borrowings to finance its operations and expansion. At June 28, 1998, the
Company had working capital of $124.0 million compared to $106.7 million at
December 31, 1997. The increase was primarily due to a seasonal $12.6 million
increase in inventory and $5.2 million increase in net receivables.

The Company's Credit Agreement originally provided for a $100.0 million line of
credit facility. During the first quarter ended March 28, 1998, this amount was
reduced to $86.9 million, as an Asian bank fell out of the Company's bank
syndicate due to a restructuring of the bank's U.S. portfolio. The current
revolving credit facility includes a $25.0 million sublimit for letters of
credit. At June 28, 1998, the Company had $33.0 million in outstanding
borrowings under the revolving credit facility, $0.7 million in outstanding
standby letters of credit and $13.7 million in outstanding commercial letters of
credit. At June 28, 1998, the Company had $39.5 million available for future
borrowings under such facility. The revolving credit 

                                       11

<PAGE>

facility will expire in December 1999. The Credit Agreement contains various
restrictive covenants requiring, among other things, the maintenance of certain
financial ratios. The Company was in compliance with all such covenants as of
June 28, 1998.

Capital expenditures, net of lease incentives granted, totaled $5.4 million in
the six months ended June 28, 1998 as compared to $16.7 million in the six
months ended June 29, 1997. The Company anticipates that this lower spending
trend will continue for the remainder of 1998, consistent with its plan for
reduced expenditures for new store openings and shop-in-shop remodeling and
openings. During 1998, the Company is significantly slowing down the roll-out of
new retail stores and closing under-performing stores in the United States in
order to focus on improving the profitability and efficiency of existing stores.

The Company anticipates that it will be able to satisfy its ongoing cash
requirements for the next twelve months for working capital and interest on the
Company's Senior Subordinated Notes, primarily with cash flow from operations,
supplemented, if necessary, by borrowings under its revolving Credit Agreement.

SEASONALITY

The Company's business is impacted by the general seasonal trends characteristic
of the apparel and retail industries. The Company's wholesale operations
generally experience stronger performance in the first and third quarters, while
retail operations are generally stronger in the third and fourth quarters. As
the timing of the shipment of products may vary from year to year, the result
for any particular quarter may not be indicative of results for the full year.
The Company has not had significant overhead and other costs generally
associated with large seasonal variations.

INFLATION

The Company does not believe the relatively moderate rates of inflation
experienced in the United States over the last three years have had a
significant effect on its net revenue or profitability. Although higher rates of
inflation have been experienced in a number of foreign countries in which the
Company's products are manufactured, the Company does not believe they have had
a material effect on the Company's net revenue or profitability.

EXCHANGE RATES

The Company receives United States dollars ("USD") for substantially all of its
product sales and licensing revenue. Inventory purchases from offshore contract
manufacturers are primarily denominated in USD; however, purchase prices for the
Company's products may be impacted by fluctuations in the exchange rate between
the USD and the local currencies of the contract manufacturers, which may have
the effect of increasing the Company's cost of goods in the future. In addition,
royalties received from the Company's international licensees are subject to
foreign currency translation fluctuations as a result of the net sales of the
licensee being denominated in local currency and royalties being paid to the
Company in USD. During the last three fiscal years, exchange rate fluctuations
have not had a material impact on the Company's inventory costs. The Company
currently does not engage in hedging activities with respect to such exchange
rate risk.

IMPACT OF RECENTLY ISSUED PRONOUNCEMENTS

In June 1997, FASB issued Statement of Financial Accounting Standards No. 130,
Reporting Comprehensive Income ("SFAS 130"). SFAS 130 establishes standards for
the reporting and display of comprehensive income and its components 

                                       12
<PAGE>

(revenue, expenses, gains and losses) in a full set of general-purpose financial
statements. SFAS 130 requires all items that are required to be recognized under
accounting standards as components of comprehensive income be reported in a
financial statement displayed with the same prominence as other financial
statements. SFAS 130 does not require a specific financial statement format but
requires an enterprise display an amount representing total comprehensive income
for the period covered by that financial statement. SFAS 130 requires an
enterprise to (a) classify items of other comprehensive income by their nature
in a financial statement and (b) display the accumulated balance of other
comprehensive income separately from retained earnings and additional paid-in
capital in the equity section of a statement of financial position. SFAS 130 is
effective for fiscal years beginning after December 15, 1997. The Company
adopted the provisions of SFAS 130 effective January 1, 1998. The effect of the
adoption was immaterial to the Company's financial position and results of
operations for the quarter ended June 28, 1998.

In June 1997, the FASB issued Statement of Financial Accounting Standards No.
131, Disclosures about Segments of an Enterprise and Related Information ("SFAS
131"). SFAS 131 established standards for public business enterprises to report
information about operating segments in annual financial statements and requires
those enterprises report selected information about operating segments in
interim financial reports issued to shareholders. It also established standards
for related disclosures about products and services, geographic areas and major
customers. This statement supersedes FASB Statement No. 14, Financial Reporting
for Segments of a Business Enterprise, but retains the requirement to report
information about major customers. It amends FASB Statement No. 94,
Consolidation of All Majority-Owned Subsidiaries, to remove the special
disclosure requirement for previously unconsolidated subsidiaries. SFAS 131
requires, among other items, that a public business enterprise report a measure
of segment profit or loss, certain specific revenue and expense items, and
segment assets information about the revenue derived from the enterprise's
products or services and major customers. SFAS 131 also requires the enterprise
report descriptive information about the way the operating segments were
determined and the products and services provided by the operating segments.
SFAS 131 is effective for financial statements for periods beginning after
December 15, 1997. In the initial year of application, comparative information
for earlier years is to be restated. SFAS 131 need not be applied to interim
financial statements in the initial year of application, but comparative
information for interim periods in the initial year of application is to be
reported in financial statements for interim periods in the second year of
application. Management believes that the adoption of SFAS 131 will not have a
material impact on the Company's financial reporting.

In March 1998, the American Institute of Certified Public Accountants ("AICPA")
issued Statement of Position 98-1 ("SOP 98-1"), "Accounting for the Costs of
Computer Software Developed or Obtained for Internal Use." The Company will
adopt SOP 98-1 effective in 1999. The adoption of SOP 98-1 will require the
Company to modify its method of accounting for software. Based on the
information currently available, the Company does not expect the adoption of SOP
98-1 to have a significant impact on its financial position or results of
operations.

In April 1998, the AICPA Accounting Standards Executive Committee issued
Statement of Position 98-5 ("SOP 98-5"), "Reporting on the Costs of Start-up
Activities." SOP 98-5 requires that costs of start-up activities, including
organization costs and retail store openings, be expensed as incurred. SOP 98-5
is effective for financial statements for fiscal years beginning after December
15, 1998. Earlier application is encouraged. Restatement of previously issued
financial statements is not permitted. In the fiscal year in which the SOP 98-5
is first adopted, the application should be reported as 

                                       13
<PAGE>

a cumulative effect of a change in accounting principle. Management believes the
adoption of SOP 98-5 will not have a material impact on the Company's financial
reporting.

In June 1998, the FASB issued SFAS 133 ("SFAS No. 133), "Accounting for
Derivative Instruments and Hedging Activities". SFAS No. 133 modifies the
accounting for derivative and hedging activities and is effective for fiscal
years beginning after December 15, 1999. Since the Company does not presently
invest in derivatives or engage in hedging activities, SFAS No. 133 will not
impact the Company's financial position or results of operations.


ITEM 3.   Quantitative and Qualitative Disclosures About Market Risks.

Not applicable.

                                       14
<PAGE>


                             PART II. OTHER INFORMATION

ITEM 1.   Legal Proceedings

Litigation

On August 7, 1996, a class action complaint naming the Company and certain of
its independent contractors was filed in the Superior Court of the State of
California for the County of Los Angeles, titled as Brenda Figueroa et. al. v.
Guess ?, Inc. et. al. (Case No. BC 155 165).  In this case, an uncertified class
action, plaintiffs assert claims for violation of state wage and hour laws,
wrongful discharge, and breach of contract arising out of the Company's
relationship with its independent contractors and actions taken by the Company's
independent contractors with respect to the employees of such independent
contractors. Plaintiffs also allege that the Company breached its agreement with
the United States Department of Labor regarding the monitoring of its
independent contractors.

The Union of Needletrades, Industrial & Textile Employees ("UNITE") has filed
with the National Labor Relations Board ("NLRB") various charges that the
Company is engaging in unfair labor practices within the meaning of the National
Labor Relations Act ("NLRA"). These charges include allegations that the Company
has unlawfully threatened to move its production outside the United States. This
allegation has been dismissed by the Regional Director for Region 21 of the NLRB
and such dismissal has been appealed to the NLRB's Office of Appeals.

UNITE has also filed a number of charges alleging that the Company violated the
NLRA by filing retaliatory state and federal civil lawsuits. UNITE seeks, among
other things, recovery of the fees and costs in defending the civil lawsuits.
These lawsuits primarily concern the legality of UNITE's activities against the
Company. An administrative hearing on certain of these allegations is scheduled
to begin in November, 1998, while the processing of other allegations is being
held in abeyance pending developments in the civil lawsuits.

On June 19, 1997, UNITE filed with the NLRB charges that the Company and certain
company agents acted in concert with each other to interfere with the employees
of certain of the Company's independent contractors in the exercise of such
employees' Section 7 rights under the NLRA respecting the enforcement of wage
and hour laws. In this case the NLRB has issued a formal complaint regarding the
allegations against the Company that it had unlawfully polled and interrogated
employees of its independent contractors regarding their union and/or protected
concerted activities. The administrative hearing on these allegations is
scheduled to begin in October, 1998.

On July 7, 1998, UNITE filed charges against the Company alleging that the
Company violated the NLRA by failing to uphold certain obligations under a prior
settlement agreement with the NLRB, by denying pro-union employees access to the
Company's facilities, by conferring new benefits to employees, by making false
accusations against UNITE, by conducting video surveillance of UNITE's offices,
and by assisting and organizing an anti-union demonstration. The Company has not
yet responded to this case, and the NLRB has not issued a formal complaint.

On February 24, 1998, the Company and Maurice Marciano, Paul Marciano and Armand
Marciano, as individuals, were named as defendants in a class action entitled
John N. Robinson v. Guess ?, Inc., Maurice Marciano, Paul Marciano and Armand
Marciano, case number BC186583, filed in the Los Angeles Superior Court. The
complaint (the "Complaint") purports to state a claim under Sections 11,12(2)
and 15 of the Securities Act of 1933 for alleged misrepresentations in
connection with the Company's initial public offering 

                                       15
<PAGE>

(the "IPO") in August 1996. Mr. Robinson purports to represent a class of all
purchasers of the Company's stock in the IPO and seeks unspecified damages. A
response by the defendants to the complaint is not yet due. While it is too soon
to predict the outcome of the case with any certainty, the Company believes it
has meritorious defenses to each of the claims asserted and intends to
vigorously defend itself.

The Company believes the outcome of one or more of the above cases could have a
material adverse effect on the Company's financial condition and results of
operations.


ITEM 2.   Changes in Securities

None.

ITEM 3.   Defaults Upon Senior Securities

None.

ITEM 4.   Submission of Matters to a Vote of Security Holders

(a) The Registrant's Annual Meeting of Stockholders was held on May 18, 1998.

(b)  Proxies for the Annual Meeting were solicited pursuant to Regulation 14
     under the Securities Exchange Act of 1934, as amended. There was no
     solicitation in opposition to management's nominees as listed in the Proxy
     Statement. Such nominees were elected.

(c)  The matters voted upon at the Annual Meeting and the results thereof were
     as follows:

     I.   To elect Class II Directors, each to hold office for a three-year term
          and until each of their successors are elected and qualified.

<TABLE>
<CAPTION>

                                             FOR            WITHHELD
                                             ---------      --------

<S>                                          <C>             <C>   
          Paul Marciano                      42,363,098      81,625

          Robert Davis                       42,358,248      86,475

</TABLE>


     I.   To ratify the election of KPMG Peat Marwick LLP as independent
          certified public accountants for the year ending December 31, 1998.

<TABLE>
<CAPTION>

                    FOR            AGAINST        ABSTAINED
                    ---------      -------        ---------
<S>                 <C>             <C>              <C>   
                    42,407,902      15,440           21,381
</TABLE>

                                       16
<PAGE>


ITEM 5.   Other Information

On June 3, 1998, Alice T. Kane was appointed to the Company's Board of
Directors. Ms. Kane, age 50, is Executive Vice President of American General
Corporation's recently formed investment advisory subsidiary, American General
Investment Management, L.P. American General Corporation is one of the nation's
largest diversified financial organizations with assets of approximately $98
billion. Prior to joining American General Corporation on June 1, 1998, Ms. Kane
served her entire financial services industry career at New York Life Insurance
Company where she joined the company in 1972. Up until her departure, she was
Executive Vice President and Chief Marketing Officer after serving as Executive
Vice President with responsibility for managing the company's asset management
division from 1994 to 1997. Ms. Kane was also Chairman of New York Life's
MainStay Mutual Funds, and served as General Counsel of New York Life from 1986
to 1995.

On July 20, 1998, Brian L. Fleming was appointed the Company's Executive Vice
President and Chief Financial Officer. Mr. Fleming, age 54, was Executive Vice
President and Chief Financial Officer of the Santa Anita Companies since
November 1997. From May 1994 through November 1997, Mr. Fleming was Executive
Vice President and Chief Financial Officer of Santa Anita Realty Enterprises,
Inc. ("Realty"), a self-administered real estate investment trust which owned
the Santa Anita racetrack, interests in major regional shopping centers and
other real estate investments. From August 1996 until Realty's November 1997
merger with Meditrust Corporation, Mr. Fleming also served as President, Chief
Executive Officer and a Director of Realty. Prior to May 1994, Mr. Fleming had a
20-year career with Carter Hawley Hale Stores, Inc., a full-line department
store company, where he served as Senior Vice President-Accounting and Taxes
since 1987.


                                       17
<PAGE>


ITEM 6.   Exhibits and Reports on Form 8-K

a)   Exhibits:

<TABLE>
<CAPTION>

Exhibit
Number                               Description
- -------                              -----------
<S>       <C>
3.1.      Restated Certificate of Incorporation of the Registrant. (1)

3.2.      Bylaws of the Registrant. (1)

4.3.      Specimen stock certificate. (1)

10.32.*   Second Amendment and Consent to the Amended and Restated Revolving
          Credit Agreement by and between Guess ?, Inc. And BankBoston, N.A., 
          F/K/A The First National Bank of Boston, Sanwa Bank California and 
          Financial Institutions Party Hereto.

10.33.*   Third Amendment and Consent to the Amended and Restated Revolving Credit
          Agreement by and between Guess ?, Inc. And BankBoston, N.A., F/K/A The
          First National Bank of Boston, Sanwa Bank California and the Financial
          Institutions Party Hereto.

10.34.*   Amendment No. 1 to The Guess?, Inc. Amended and Restated 1996 Non-    
          Employee Directors' Stock Option Plan

10.35.*   Employment Agreement dated July 6, 1998 between Guess?, Inc. and      
          Brian L. Fleming.

27.1.*    Financial Data Schedule

*         Filed herewith

(1)       Incorporated by reference from the Registration Statement on Form S-1 
          (Registration No. 333-4419) filed by the Company on June 24, 1996, 
          as amended.
</TABLE>

- --------------------------------

b) Reports on Form 8-K:

The Company did not file any reports on Form 8-K during the quarter ended June
28, 1998.

                                       18
<PAGE>


                                     SIGNATURES

Pursuant to the requirements of Rule 12b-15 of the Securities Exchange Act of
1934, the registrant has duly caused this report to be signed on its behalf by
the undersigned thereunto duly authorized.


                                   GUESS ?, INC.



Date:  August 10, 1998   By:  /s/ MAURICE MARCIANO
                              --------------------------------
                              Maurice Marciano
                              Chairman of the Board, Chief Executive
                              Officer and Director (Principal Executive
                              Officer)


Date:  August 10, 1998   By:  /s/ BRIAN L. FLEMING
                              --------------------------------
                              Brian L. Fleming
                              Executive Vice President and
                              Chief Financial Officer (Principal
                              Financial Officer)

                                       19

<PAGE>

                                                                   EXHIBIT 10.32


10.32.   Second Amendment and Consent to the Amended and Restated Revolving
         Credit Agreement by and between Guess ?, Inc. And BankBoston, N.A.,
         F/K/A The First National Bank of Boston, Sanwa Bank California and the
         Financial Institutions Party Hereto.

- --------------------------------------------------------------------------------
                          SECOND AMENDMENT AND CONSENT

                                       TO

                 AMENDED AND RESTATED REVOLVING CREDIT AGREEMENT

                                 BY AND BETWEEN

                                  GUESS ?, INC.

                                       AND

                                BANKBOSTON, N.A.
                    F/K/A THE FIRST NATIONAL BANK OF BOSTON,

                              SANWA BANK CALIFORNIA

                                       AND

                     THE FINANCIAL INSTITUTIONS PARTY HERETO

                          Dated as of January 30, 1998


<PAGE>


                            SECOND AMENDMENT AND CONSENT
                                         TO
                  AMENDED AND RESTATED REVOLVING CREDIT AGREEMENT

     This Second Amendment and Consent to Amended and Restated Revolving Credit
Agreement (this "Agreement") is entered into as of January 30, 1998, by and
between GUESS ?, INC., a Delaware corporation having its chief executive office
at 1444 S. Alameda Street, Los Angeles, California, 90021 (the "Company") and
BankBoston, N.A. formerly THE FIRST NATIONAL BANK OF BOSTON, a bank with its
head offices at 100 Federal Street, Boston, Massachusetts, 02110 (the "Agent"),
SANWA BANK CALIFORNIA, a bank with its head offices at 601 South Figueroa
Street, Los Angeles, California 90017 (the "Co-Agent"), and THE FINANCIAL
INSTITUTIONS PARTIES HERETO (the "Lenders").

                                    RECITALS

     I. The parties hereto have previously entered into that certain Amended and
Restated Revolving Credit Agreement, dated as of March 28, 1997 as amended by
the First Amendment and Waiver to the Amended and Restated Revolving Credit
Agreement dated as of April 30, 1997 (collectively the "Credit Agreement");

     A. As of December 31, 1997 the Company transferred certain assets to Guess?
Retail, Inc. ("Retail") and Guess? Licensing, Inc. ("Licensing") all as more
fully set forth in the Consent and Affirmation Agreement dated as of December
31, 1997 and appended hereto as Exhibit A (the "Consent Agreement") ;

     A. As set forth in the Consent Agreement, Retail and Licensing have each
agreed to become parties to the Credit Agreement as guarantors (the
"Guarantors") and to grant the Agent on behalf of the Lenders a security
interest as more fully set forth in the security agreements, the form of which
is appended hereto as Exhibit B (the "Guarantors Security Agreements");

     A. Retail and Licensing have further agreed to make certain representations
and warranties as set forth in this Agreement and to affirm that they are bound
by certain covenants set forth in the Credit Agreement to which Subsidiaries are
to be bound; and

     A. The Company, Retail and Licensing have agreed to make certain other
modifications to the Credit Agreement as provided in this Agreement.

                                    AGREEMENT

     NOW, THEREFORE, in consideration of the mutual promises and agreements
contained in this Waiver and other good and valuable consideration, the receipt
and sufficiency of which are hereby acknowledged, the parties hereto hereby
agree to the above Recitals and as follows: 


     1. Definitions. All defined terms used herein without definition shall have
the meanings assigned to them in the Credit Agreement.


                                       2
<PAGE>


     1. Amendments to the Credit Agreement. From and after the date hereof the
Credit Agreement is hereby amended as follows:

     a) The Credit Agreement is amended by the addition of the following
definitions and the full substitution of the following definitions:

          Consent Agreement. Consent and Affirmation Agreement dated as of
          December 31, 1997 by and among the Majority Lenders, the Agent, the
          Company, Retail and Licensing and appended hereto as Exhibit M.

          Consolidated Total Debt Service. For any period, all interest (on a
          consolidated basis if and when the Company has any Subsidiaries) which
          has accrued (whether actually paid or not) for such period, and all
          scheduled payments of principal due during the one year period
          preceding the end of such period, on all obligations for borrowed
          money, capitalized leases or otherwise, except for the principal
          amounts outstanding under the Revolving Loans.

          Consolidated Total Interest Expense. For any period, all interest (on
          a consolidated basis if and when the Company has any Subsidiaries)
          which has accrued (whether actually paid or not) for such period on
          all Indebtedness for Money Borrowed, Capitalized Leases or otherwise.

          Four Wall Contribution Report. For any retail or outlet store of the
          Company or any Subsidiary, a report of results of operations for that
          store taking into account gross sales, cost of goods sold and overhead
          expenses including rent, payroll and tenant improvements, in each case
          related only to that store and excluding charges relating to the other
          operations and store locations of the Company and its other
          Subsidiaries .

          Guaranteed Obligations .  See Section 4A.1.

          Guarantors.  Retail and Licensing and any other party who in the
          future agrees to be bound by the provisions of Section 4A of this
          Agreement.

          Guarantors Security Agreement. The security agreement in form appended
          hereto as Exhibit L-1 and L-2 executed by each Guarantor. Inventory
          Turnover. As of the last day of each fiscal quarter, the result
          obtained (expressed as the number of turns) by dividing (i) the total
          cost of sales of the Company and its Subsidiaries on a consolidated
          basis for the four fiscal quarters then ended, by (ii) the average
          inventory of the Company and its Subsidiaries on a consolidated basis
          for the four fiscal quarters then ended (calculated by 



                                       3
<PAGE>


          adding the book value of the inventory of the Company and its
          Subsidiaries on a consolidated basis as of the end of the most
          recently ended fiscal quarter to the book value of the inventory of
          the Company and its Subsidiaries on a consolidated basis at the
          beginning of the measurement period and dividing the result by 2).

          Licensing . Guess? Licensing, Inc. a Delaware Corporation which is a
          Wholly Owned Subsidiary.

          Loan Documents. Collectively, this Agreement, the Notes, the Security
          Agreement, the Guarantors Security Agreements, any Letters of Credit,
          any Letter of Credit Agreement and any guaranties or other document
          required by any such Loan Document together with any amendments,
          modifications or replacements thereto.

          Retail . Guess? Retail, Inc. a Delaware Corporation which is a Wholly
          Owned Subsidiary.

     a) Section 4A is added to the Credit Agreement to read as follows:

               SECTION 4A. Guaranty by Guarantors 4A.1 The Guaranty4A.1
          Guaranty. Each Guarantor hereby jointly and severally guaranties to
          each Lender, the Co-Agent and the Agent and their respective
          successors and assigns the prompt payment in full when due of all
          Obligations (whether at stated maturity, by acceleration or otherwise)
          of any kind or nature each in accordance with the terms thereof (being
          herein collectively called the "Guaranteed Obligations"). Each
          Guarantor hereby further agrees that if the Company shall fail to pay
          in full when due (whether at stated maturity, by acceleration or
          otherwise) any of the Guaranteed Obligations, each Guarantor will
          promptly pay the same, without any demand or notice whatsoever, and
          that in the case of any extension of time of payment or renewal of any
          of the Guaranteed Obligations, the same will be promptly paid in full
          when due (whether at extended maturity, by acceleration or otherwise)
          in accordance with the terms of such extension or renewal. 4A.2
          Obligations Absolute Obligations Unconditional. The obligations of
          each Guarantor under Section 4A.1 are absolute and unconditional
          irrespective of the value, genuineness, validity, regularity or
          enforceability of this Agreement, the other Loan Documents or any
          other agreement or instrument referred to herein or therein, or any
          substitution, release or exchange of any other guaranty of or security
          for any of the Guaranteed Obligations, and irrespective of any other
          circumstance whatsoever that might otherwise constitute a legal or
          equitable discharge or defense of a surety or guarantor, it being the
          intent of this Section 4A.2 that the obligations of the Guarantors
          hereunder shall be absolute and unconditional under any and all
          circumstances. Without limiting the generality of the foregoing, it is
          agreed that the occurrence of any one or more of the following shall
          not 


                                       4
<PAGE>


alter or impair the liability of the Guarantors hereunder which shall remain 
absolute and unconditional as described above:

                    (i) at any time or from time to time, without notice to such
               Guarantors, the time for any performance of or compliance with
               any of the Guaranteed Obligations shall be extended, or such
               performance or compliance shall be waived;

                    (ii) any of the acts mentioned in any of the provisions
               hereof or of the other Loan Documents or any other agreement or
               instrument referred to herein or therein shall be done or
               omitted;

                    (iii) the maturity of any of the Guaranteed Obligations
               shall be accelerated, or any of the Guaranteed Obligations shall
               be modified, supplemented or amended in any respect, or any right
               hereunder or under the other Loan Documents or any other
               agreement or instrument referred to herein or therein shall be
               waived or any other guaranty of any of the Guaranteed Obligations
               or any security therefor shall be released or exchanged in whole
               or in part or otherwise dealt with; or

                    (iv) any lien or security interest granted to, or in favor
               of, the Agent, or any Lender or Lenders as security for any of
               the Guaranteed Obligations shall fail to be perfected.

          The Guarantors hereby expressly waive diligence, presentment, demand
          of payment, protest and all notices whatsoever, and any requirement
          that the Agent or any Lender exhaust any right, power or remedy or
          proceed against the Company hereunder or under the other Loan
          Documents or any other agreement or instrument referred to herein or
          therein, or against any other Person under other guaranty of, or
          security for, any of the Guaranteed Obligations.

          4A.3 Reinstatement. The obligations of each Guarantor under this
          Section 4A shall be automatically reinstated if and to the extent that
          for any reason any payment by or on behalf of the Company in respect
          of the Guaranteed Obligations is rescinded or must be otherwise
          restored by any holder of any of the Guaranteed Obligations, whether
          as a result of any proceedings in bankruptcy or reorganization or
          otherwise, and each of the Guarantors agrees that it will indemnify
          the Agent and each Lender on demand for all reasonable costs and
          expenses (including fees and expenses of counsel) incurred by the
          Agent or any Lender in connection with such rescission or restoration,
          including any such costs and expenses incurred in defending against
          any claim alleging that such payment constituted a preference,
          fraudulent transfer or similar payment under any bankruptcy,
          insolvency or similar law.

          4A.4 Subrogation. Each Guarantor hereby waives all rights of
          subrogation or contribution, whether arising by contract or operation
          of law (including any such right arising under 


                                       5
<PAGE>


          the Federal Bankruptcy Code of 1978, as amended) or otherwise by
          reason of any payment by it pursuant to the provisions of this Section
          4A and further agrees with the Company for the benefit of each of its
          creditors (including each Lender and the Agent) that any such payment
          by it shall constitute a contribution of capital by such Guarantor to
          the Company.

          4A.5 Remedies. Each Guarantor agrees that, as between such Guarantor
          and the Lenders, the Obligations may be declared to be forthwith due
          and payable as provided in Section 7.1 for purposes of Section 4A.1
          notwithstanding any stay, injunction or other prohibition preventing
          such declaration (or such obligations from becoming automatically due
          and payable) as against the Company and that, in the event of such
          declaration (or such obligations being deemed to have become
          automatically due and payable), such Obligations (whether or not due
          and payable by the Company) shall forthwith become due and payable by
          such Guarantor for purposes of Section 4A.1.

          4A.6 Instrument for the Payment of Money. 3.6 Instrument for the
          Payment of Money. Each Guarantor hereby acknowledges that the guaranty
          in this Section 4A constitutes an instrument for the payment of money,
          and consents and agrees that the any Lender or the Agent, at its sole
          option, in the event of a dispute by the Guarantors in the payment of
          any moneys due hereunder, shall have the right to summary judgment or
          such other expedited procedure as may be available for a suit on a
          note or other instrument for the payment of money.

          4A.7 Continuing Guaranty 3.7Continuing Guaranty. The guaranty in this
          Section 4A is a continuing guaranty, and shall apply to all Guaranteed
          Obligations whenever arising.

          4A.8 General Limitation on Guaranty Obligations 3.9 General Limitation
          on Guaranty Obligations. In any action or proceeding involving any
          state corporate law, or any state or Federal bankruptcy, insolvency,
          reorganization or other law affecting the rights of creditors
          generally, if the obligations of any Guarantor under Section 4A.1
          would otherwise be held or determined to be void, invalid or
          unenforceable, or subordinated to the claims of any other creditors,
          on account of the amount of its liability under Section 4A.1, then,
          notwithstanding any other provision hereof to the contrary, the amount
          of such liability shall, without any further action by such Guarantor,
          any Lender, the Agent or any other Person, be automatically limited
          and reduced to the highest amount that is valid and enforceable and
          not subordinated to the claims of other creditors as determined in
          such action or proceeding.


                                       6
<PAGE>



     a) Section 5.1(c) of the Credit Agreement is deleted in its entirety and
amended to read as follows:

          5.1(c) concurrently with the delivery of each financial statement
          pursuant to subsections (a) and (b) of this Section 5.l, a report in
          substantially the form of Exhibit F hereto signed on behalf of the
          Company by its chief financial officer; in addition, a report of the
          actual results of composite store sales on a consolidated basis for
          each retail and outlet store of the Company or any of its Subsidiaries
          for the year to date;

     a) Section 5.1 (j) of the Credit Agreement is deleted in its entirety and
amended to read as follows:

          5.1 (j) annual financial forecasts and projections for the Company and
          its Subsidiaries to be delivered no later than 120 days after the end
          of each fiscal year; and

     a) Section 5.1 of the Credit Agreement is amended by deleting the word
"and" at the end of Section 5.1 (j), deleting the period after the end of
Section 5.1.(k), adding a ";" and the word "and" to the end of Section 5.1 (k)
and adding the following Section 5.1 (l) to read as follows:

          5.1 (l) all of the reports, statements and other documents required to
          be delivered upon this Section 5.1 must be received in hand by the
          Agent no later than the date upon which they are due in accordance
          with the various provisions of this Section 5.1, notwithstanding any
          provision of Section 9.1 on the giving of notice.

     a) Section 5.13 of the Credit Agreement, Use of Proceeds, is deleted in its
entirety and amended to read as follows:

           5.13 Use of Proceeds. The Company will use the proceeds of the
          Revolving Loans for the ongoing working capital needs of the Company
          and the Guarantors. Notwithstanding the foregoing, the Company may use
          up to $75,000,000 , in the aggregate of the Commitment Amount, reduced
          by all purchases of Senior Subordinated Notes prior to the date of
          this Agreement as set forth on Exhibit C and further reduced by all
          purchases of Senior Subordinated Notes and common stock under the
          Stock Repurchase Program made on and after the date hereof, to
          repurchase a portion of the Senior Subordinated Notes or any of the
          Company's common stock under the Stock Repurchase Program, provided,
          (i) that the Company shall satisfy on a pro forma basis, all of the
          covenants made herein for the next four (4) fiscal quarters from the
          date thereof, (ii) that the Company's repurchase of the Senior
          Subordinated Notes and common stock under the Stock Repurchase Program
          in any fiscal quarter shall be limited to the amount of the Company's
          positive net income based on the average of net income for the
          preceding four fiscal quarters, as previously reported to the Agent
          and using the current quarter as the fourth quarter for purposes of
          the calculation and (iii) that such repurchase complies with the
          provisions of Section 6.8 (xiv) hereof.



                                       7
<PAGE>


     a) Section 6.2 of the Credit Agreement, Guarantees ,is amended by deleting
the word "and" at the end of Section 6.2 (g), deleting the period after the end
of Section 6.2 (h), adding a ";" and the word "and" to the end of Section 6.2
(h) and adding the following Section 6.2 (i) to read as follows:

          6.2 (i) Guarantees by the Company of the store leases of Retail listed
          on Schedule 6.2 (i).

     a) Section 6.4 (a) of the Credit Agreement ,Encumbrances, is deleted in its
entirety and amended to read as follows:

          6.4 (a) Encumbrances in favor of the Agent or any of its affiliates or
     Lenders under the Security Agreement and the Guarantors Security
     Agreements;

     a) Section 6.5 of the Credit Agreement, Merger; Consolidation; Sale or
Lease of Assets is amended by deleting the word "and" at the end of Section 6.5
(iv), adding a "," at the end of Section 6.5 (iv), deleting the period after the
end of Section 6.5 (v), adding the word "and" to the end of Section 6.5 (v) and
adding the following Section 6.5 (vi) to read as follows:

          6.5 (vi) the transfer by the Company of certain of its property and
          rights to Retail and Licensing as described in the Consent Agreement
          and the exhibits to the Consent Agreement.

     a) Section 6.8 (i) of the Credit Agreement, Investments, is deleted in its
entirety and amended to read as follows:

          6.8 (i) Investments in Subsidiaries and new Investments in
          Subsidiaries, Newtimes Guess Parent and Newtimes Guess not to exceed
          $15,000,000 in the aggregate at any one time, but excluding the
          transfer by the Company of certain of its property for the shares of
          Retail and Licensing as more fully set forth in the Consent Agreement
          and the exhibits to the Consent Agreement,

     a) Exhibit K to Section 6.11, Transactions with Affiliates, is amended and
updated as provided on Exhibit K appended to this Agreement to provide for
transactions between the Company and the Guarantors.

     a) Section 7.1 (e) of the Credit Agreement, Events of Default, is deleted
in its entirety and amended to read as follows:

          7.1 (e) any representation or warranty of the Company or the
          Guarantors or any of them made in this Agreement or in the Notes or
          any other documents or agreements executed in connection with the
          transactions contemplated by this Agreement or in any certificate
          delivered hereunder shall prove to have been false in any material
          respect upon the date when made or deemed to have been made; or



                                       8
<PAGE>


     a) Section 9.1 of the Credit Agreement, Notices. is amended to provide that
any notice to the Guarantors shall be effective if delivered to the Company
attention Glenn A. Weinman, General Counsel, at Telecopier (213)765-0911 and all
notices to the Agent should be addressed to BankBoston, N.A. attention:
Nancy Fuller, Director, at Telecopier (617) 434-6685.

     1. Consent and Waiver. Subject to the terms of this Agreement and the
Consent Agreement, the Lenders hereby consent to the transfer by the Company of
certain of its assets to Licensing and Retail pursuant to the exhibits to the
Consent Agreement and waives any Event of Default which arose due to such
transfers.

1.              Conditions to Second Amendment.

     a) The agreements of the Agent and the Lenders as set forth in this Second
Amendment are subject to the fulfillment of the following conditions:

     (1) Receipt by Agent of a copy of this Second Amendment and Consent
Agreement executed by the Company, Retail, Licensing and the Majority Lenders;

     (1) Receipt by Agent of fully executed Guarantors Security Agreements from
Retail and Licensing, with executed UCC-1's for each jurisdiction in which
Retail and Licensing have Collateral and/or their chief executive office;

     (a) Receipt by the Agent of (i) the opinion of counsel to the Company in
form reasonably satisfactory to the counsel to the Agent affirming the opinion
given on December 31, 1997, opining as to such additional items as counsel to
the Company previously agreed to address and any other matters reasonably
requested by counsel to the Agent; (ii) a certificate signed by the Secretary or
Assistant Secretary of the Company, Retail and Licensing certifying, among other
things: that the Articles of Incorporation of the Company, Retail and Licensing
have not been amended since the date of the certified Articles of Incorporation
for each delivered to Lender and attached thereto as an exhibit, that the
By-laws of the Company, Retail and Licensing have not been amended since the
certificate delivered on December 31, 1997, affirmation that the resolutions of
the Company's, Retail's and Licensing's respective Boards of Directors
authorizing the execution, delivery and performance of the Second Amendment to
the Credit Agreement and the Guarantors Security Agreements, and granting the
liens and encumbrances to the Agent for the benefit of the Lenders are in full
force and effect, and affirmation as to the names, incumbency and signatures of
the officers of the Company, Retail and Licensing executing the Second Amendment
to Credit Agreement, the Guarantors Security Agreements, the UCC-1's in the
jurisdictions in which each of Retail and Licensing do business naming the Agent
on behalf of the Lenders and the other Loan Documents executed by each of them;

     (1) All of the certificates of foreign qualification set forth on Exhibit C
hereto.

     (1) Such other documents, instruments and agreements as Agent may
reasonably request in connection herewith or in order to effectuate the matters
described herein.


                                       9
<PAGE>



     1. Credit Agreement Remains in Full Force an Effect. Except for the
amendments set forth in Section 2 hereof, no other amendment to the Credit
Agreement is being given and all provisions of the Credit Agreement shall remain
in full force and effect.

     1. Representations and Warranties; No Default or Event of Default.

     a) The Company hereby confirms that the representations and warranties
     contained in Section 4 of the Credit Agreement are true and correct as of
     the date hereof (except to the extent that such representations and
     warranties relate to a prior date) and that no Default or Event of Default
     has occurred and is continuing on the date hereof.

     a) The Guarantors hereby confirm that each of them is a Subsidiary for all
     purposes under the Credit Agreement and that all of the representations and
     warranties contained in Section 4 of the Credit Agreement are true and
     correct as of the date hereof as to each of the Guarantors.

     a) Each Guarantor confirms that each of the representations and warranties
     set forth in Sections 4.2, 4.3, 4.4, 4.7 and 4.10 are true and accurate as
     to each Guarantor.

     1. Limitation of Waiver. Any waiver contained herein by the Agent and/or
the Lenders, shall apply to the occurrence specifically described herein and
then only to the extent set forth herein and shall not in any way be construed
as a bar to a waiver of any right or remedy of the Agent and the Lenders as to
any other occurrence or event.

     1. Governing Law. This Waiver shall be construed in accordance with and
governed by the laws of the Commonwealth of Massachusetts (without giving effect
to any conflicts of laws provisions contained therein).

     1. Fees and Expenses. The Company shall pay the Lenders' reasonable
attorneys' fees not to exceed $10,000 and out-of-pocket expenses for the filing
of financing statements in approximately 50 locations and other normal and
customary charges for photocopying, facsimile transmission, overnight delivery,
postage, long distance telephone calls and similar charges actually incurred in
connection with this Agreement as of and through the date hereof.

     1. Counterparts. This Second Amendment and Consent may be executed in any
number of counterparts, each of which when executed and delivered shall be
deemed an original, but all of which together shall constitute one instrument.
In making proof of this Agreement, it shall not be necessary to account for more
than one counterpart hereof signed by each of the parties hereto. Except to the
extent specifically amended or supplemented hereby, all of the items, conditions
and provisions of the Credit Agreement shall remain unmodified, and the Credit
Agreement, as amended and supplemented by this Agreement, is confirmed as being
in full force and effect.


                                       10
<PAGE>


     IN WITNESS WHEREOF, the parties hereto have caused this Agreement to be
duly executed as of the day and the year first written.

                          GUESS ?, INC.

                          By:
                          Print Name:
                          Title:

                          GUESS RETAIL ?, INC.

                          By:
                          Print Name:
                          Title:

                          GUESS LICENSING ?, INC.

                          By:
                          Print Name:
                          Title:

                          BANKBOSTON, N.A. FORMERLY
                          THE FIRST NATIONAL BANK OF BOSTON 
                          (AS AGENT AND LENDER)

                          By:
                          Print Name:
                          Title:

                          SANWA BANK CALIFORNIA (AS CO-AGENT AND LENDER)

                          By:
                          Print Name:
                          Title:

                          THE INDUSTRIAL BANK OF JAPAN,

                          LIMITED, LOS ANGELES AGENCY (AS LENDER)

                          By:
                          Print Name:
                          Title:

                        LENDERS SIGNATURES ON NEXT PAGE



                                       11
<PAGE>




                          CREDIT LYONNAIS LOS ANGELES
                          BRANCH (AS LENDER)

                          By:
                          Print Name:
                          Title:

                          SUMITOMO BANK OF CALIFORNIA
                          (AS LENDER)

                          By:
                          Print Name:
                          Title:



                                       12
<PAGE>



                                  BANKBOSTON, N.A.
                formerly known as The First National Bank of Boston

                                 SECURITY AGREEMENT

     THIS SECURITY AGREEMENT (the "Agreement") made as of January 30, 1998 by
GUESS ? LICENSING, INC., a Delaware corporation with its chief executive offices
at 1444 South Alameda St., Los Angeles CA 90021 (the "Debtor") in favor of
BANKBOSTON, N.A., formerly known as THE FIRST NATIONAL BANK OF BOSTON, a
national banking association with its head office at 100 Federal Street, Boston,
Massachusetts 02110 (sometimes referred to as the "Agent") as agent for itself
and for the Lenders parties to the Loan Agreement referred to below (the
"Lenders") (the "Secured Party").

     WHEREAS, Guess?, Inc (the "Company"), the Secured Party and the Lenders
entered into as of March 28, 1997 an Amended and Restated Revolving Credit
Agreement (the "Loan Agreement") (all terms not otherwise defined shall have the
meaning provided in the Loan Agreement) and;

     WHEREAS, on December 31, 1997, the Company transferred to the Debtor
certain of its assets comprised of certain existing licenses of intellectual
property and the right to license certain intellectual property in the United
States; and

     WHEREAS, the Secured Party and the Lenders consented to the transfer from
the Company to the Debtor on the condition that the Debtor would guarantee the
Guaranteed Obligations of the Company to the Secured Party and the Lenders and
grant a security interest in its assets as provided in this security agreement;

     WHEREAS, the Company, the Debtor, Guess? Retail, Inc, the Secured Party and
the Lenders have entered into a Second Amendment and Consent to the Loan
Agreement by which the Debtor has agreed to guarantee the Guaranteed Obligations
as defined in the Loan Agreement.

     NOW THEREFORE, for value received, the receipt and legal sufficiency of
which is hereby acknowledged, the Debtor hereby agrees as follows:

I Section Definitions. All capitalized terms used herein or in any certificate,
report or other document delivered pursuant to this Agreement shall have the
meanings assigned to them below or in the Loan Agreement (unless otherwise
defined). Except as otherwise defined, terms defined in the Uniform Commercial
Code shall have the meanings set forth therein.

     Accounts. All rights of the Debtor to payment for goods sold or leased or
for services rendered, all sums of money or other proceeds due or becoming due
thereon, all instruments evidencing any such right, all guarantees of and
security for any such right, and the Debtor's rights pertaining to and interest
in such goods, including the right of stoppage in transit, replevin or
reclamation, all chattel paper evidencing any such right and all other property
constituting "accounts" as such term is defined in the Uniform Commercial Code.

     Collateral.  See Section 2.


<PAGE>

     General Intangibles. All "general intangibles" as such term is defined in
the Uniform Commercial Code, but specifically excluding any trademarks, trade
names, patents, copyrights and any other intellectual property, other than an
Account arising from the licensing of any of the foregoing.

     Inventory. All goods, merchandise and other personal property of the Debtor
that are held for sale, lease or other disposition, or for display or
demonstration, or leased or consigned, or that are raw materials, piece goods,
work-in-process or materials used or consumed or to be used or consumed in the
Debtor's business, whether in transit or in the possession of the Debtor or
another, including without limitation all goods covered by purchase orders and
contracts with suppliers and all goods billed and held by suppliers and goods
located on the premises of any carriers, forwarding agents, truckers,
warehousemen, vendors, selling agents or other third parties; all display
materials relating to any of the foregoing; all warehouse receipts and other
negotiable and non-negotiable documents of title covering any of the foregoing;
and all other property constituting "inventory" as such term is defined in the
Uniform Commercial Code.

     Officer's Certificate.  A certificate signed by an officer of the Debtor
authorized in the resolution delivered herewith in the form attached hereto and

delivered concurrently herewith.

     Uniform Commercial Code.  The Uniform Commercial Code as in effect in the
Commonwealth of Massachusetts.

     I. Section Grant. To secure the payment and performance of the Debtor's
guarantee of the Guaranteed Obligations, the Debtor hereby assigns and pledges
to the Secured Party and grants to the Secured Party a continuing security
interest in all of its rights, title and interest in, whether now owned or
existing or hereafter arising or acquired, all Inventory and Accounts, and any
and all additions, substitutions, replacements and accessions to any of the
foregoing; and all proceeds and products of any of the foregoing (including,
without limitation, proceeds which constitute Accounts, Inventory or General
Intangibles) (collectively, the "Collateral").

     I. Section Representations, Warranties and Covenants. The Debtor makes the
following representations and warranties, and agrees to the following covenants,
each of which representations, warranties and covenants shall be continuing and
in force so long as this Agreement is in effect:

     A. Name; Debtor/Collateral Location; Changes.

     (a) The name of the Debtor set forth on the first page hereof is the true
and correct legal name of the Debtor, and except as otherwise disclosed to the
Secured Party in the Officer's Certificate, the Debtor has not done business as
or used any other name.

     (b) The address of the Debtor set forth on the first page hereof is the
Debtor's chief executive office (the "Chief Executive Office") and the place
where its business records are kept.

     (c) The Debtor will not change its name, identity or organizational
structure or the Chief Executive Office or place where its business records are
kept, or move any tangible Collateral, unless the Debtor shall have given the
Secured Party at least 30 days' prior written notice thereof and shall have
delivered to the Secured Party such new Uniform Commercial Code financing
statements or other 


                                        2
<PAGE>


documentation as may be necessary or required by the Secured Party to ensure the
continued perfection and priority of the security interests granted by this
Agreement.

     A. Ownership of Collateral; Absence of Liens and Restrictions. The Debtor
is, and in the case of property acquired after the date hereof, will be, the
sole legal and equitable owner of the Collateral, holding good and marketable
title to the same free and clear of all Encumbrances except Permitted
Encumbrances, and has good right and legal authority to assign, deliver, and
create a security interest in the Collateral in the manner herein contemplated.
The Collateral is not subject to any restriction that would prohibit or restrict
the assignment, delivery or creation of the security interests contemplated
hereunder.

     A. First Priority Security Interest. This Agreement, together with the
filing of Uniform Commercial Code financing statements in the appropriate
offices for the locations of Collateral listed in the Officer's Certificate,
create a valid and continuing first lien on and perfected security interest in
the Collateral (except for property not located in the United States or property
in which a security interest may not be perfected by filing of a financing
statement under the Uniform Commercial Code), prior to all other Encumbrances
other than Permitted Encumbrances, and is enforceable as such against creditors
of the Debtor.

     A. Sales and Further Encumbrances. The Debtor shall defend its title to,
and the Secured Party's interest in, the Collateral against all claims and take
any action necessary to remove any Encumbrances other than Permitted
Encumbrances and defend the right, title and interest of the Secured Party in
and to any of the Secured Party's rights in the Collateral.

     A. Accounts: Collection and Delivery of Proceeds. The Debtor will collect
all of its Accounts constituting Collateral in the ordinary course of its
business consistent with past practices unless and until the Secured Party
exercises its rights to collect the Accounts pursuant to this Agreement. After
the occurrence and during the continuation of an Event of Default, the Debtor
shall, at the request of the Secured Party, notify account debtors of the
security interest of the Secured Party in any Account and that payment thereof
is to be made directly to the Secured Party. After the occurrence and during the
continuance of an Event of Default and upon request of the Secured Party, any
proceeds of Accounts or Inventory constituting Collateral received by the
Debtor, whether in the form of cash, checks, notes or other instruments, shall
be held in trust for the Secured Party and the Debtor shall deliver said
proceeds daily to the Secured Party, without commingling, in the identical form
received (properly endorsed or assigned where required to enable the Secured
Party to collect same).

     A. Records of Accounts. The Debtor will, at the request of the Secured
Party, retain off-site current copies of all materials created by or furnished
to the Debtor on which is recorded then-current information about any computer
programs or data bases that the Debtor has developed or otherwise has the right
to use from time to time as it relates to Accounts and Inventory only. The
Debtor will, after the occurrence and during the continuance of an Event of
Default, at the request of the Secured Party, deliver a set of such copies to
the Secured Party for safekeeping and retention or transfer in the event of
foreclosure.


                                        3
<PAGE>



     A. Further Assurances. Upon the written request of the Secured Party, and
at the sole expense of the Debtor, the Debtor will promptly execute and deliver
such further instruments and documents and take such further actions as the
Secured Party may reasonably deem desirable to obtain the full benefits of this
Agreement and of the rights and powers herein granted, including, without
limitation, filing of any financing statement under the Uniform Commercial Code.
The Debtor authorizes the Secured Party to file any such financing statement
without the signature of the Debtor to the extent permitted by applicable law,
and to file a copy of this Agreement in lieu of a financing statement. If any
amount payable under or in connection with any of the Collateral shall be or
become evidenced by any promissory note or other instrument, such note or
instrument shall be immediately delivered to the Secured Party, duly endorsed in
a manner satisfactory to it.

     A. Insurance Proceeds. Other than after the occurrence and during the
continuance of an Event of Default, the Debtor shall retain all proceeds of any
insurance on the Collateral.

     I. Section Notices and Reports Pertaining to Collateral. The Debtor will,
with respect to the Collateral:

          (a) promptly furnish to the Secured Party, from time to time upon
     written request, reports in form and detail reasonably satisfactory to the
     Secured Party setting forth an aging of Accounts and location of all
     Inventory and after an Default a copy of the names and addresses of all
     account debtors of the Company with information as to the outstanding
     balance due from each such account debtor; and

          (b) promptly notify the Secured Party of any Encumbrance asserted
     against the Collateral other than a Permitted Encumbrance, including any
     attachment, levy, execution or other legal process levied against any of
     the Collateral;

The Debtor authorizes the Secured Party to, and the Secured Party agrees to,
destroy all invoices, delivery receipts, reports and other types of documents
and records submitted to the Secured Party in connection with the transactions
contemplated herein at any time subsequent to 12 months from the time such items
are delivered to the Secured Party.

     I. Section Secured Party's Rights with respect to Collateral. The Secured
Party may, at its option and at any time, after the occurrence and during the
continuance of an Event of Default and after the Guaranteed Obligations have
been accelerated in accordance with the terms of the Loan Agreement, without
notice or demand on the Debtor, take the following actions with respect to the
Collateral:

          (a) with respect to any Accounts (i) notify account debtors of the
     security interest of the Secured Party in such Accounts and that payment
     thereof is to be made directly to the Secured Party; (ii) demand, collect,
     and receipt for any amounts relating thereto, as the Secured Party may
     determine; (iii) commence and prosecute any actions in any court for the
     purposes of collecting any such Accounts and enforcing any other rights in
     respect thereof; (iv) defend, settle or compromise any action brought and,
     in connection therewith, give such discharges or releases as the Secured
     Party may deem appropriate; (v) endorse checks, notes, 


                                        4
<PAGE>


     drafts, acceptances, money orders, bills of lading, warehouse receipts or
     other instruments or documents evidencing payment, shipment or storage of
     the goods giving rise to such Accounts or securing or relating to such
     Accounts, on behalf of and in the name of the Debtor; and (vi) sell,
     assign, transfer, make any agreement in respect of, or otherwise deal with
     or exercise rights in respect of, any such Accounts or the goods or
     services which have given rise thereto, as fully and completely as though
     the Secured Party were the absolute owner thereof for all purposes; and

          (b) with respect to any Inventory make, adjust and settle claims under
     any insurance policy related thereto.

Except as otherwise provided herein or by law and except for accounting for
moneys actually received by it in good funds hereunder, the Secured Party shall
have no duty as to the collection or protection of the Collateral nor as to the
preservation of any rights pertaining thereto, beyond the safe custody and
reasonable care of any Collateral in its possession.

     I. Section Set-off Rights. Regardless of the adequacy of any Collateral or
any other means of obtaining repayment for any Guaranteed Obligations, the
Lenders shall have the right to set off against the bank accounts of the Debtor
to the same extent as provided as to the Company under Section 9.3 of the Loan
Agreement.

     I. Section Defaults. An event of default ("Event of Default") shall exist
as provided in Section 7.1 of the Loan Agreement or as provided in Section 4A of
the Loan Agreement.

     I. Section Secured Party's Rights and Remedies.

     (a) So long as any Event of Default shall have occurred and is continuing:

               (i) the Secured Party may take immediate possession of the
     Collateral, and for that purpose the Secured Party may, so far as the
     Debtor can give authority therefor, enter upon any premises on which any of
     the Collateral is situated and remove the same therefrom or remain on such
     premises and in possession of such Collateral for a reasonable period for
     purposes of conducting a sale or enforcing the rights of the Secured Party;

               (ii) the Debtor will, upon demand, assemble the Collateral and
     make it available to the Secured Party at a place and time designated by
     the Secured Party that is reasonably convenient to both parties;

               (iii) the Secured Party may sell or otherwise dispose of the
     Collateral at a public or private sale, with or without having the
     Collateral at the place of sale, and upon such terms and in such manner as
     the Secured Party may reasonably determine, and the Secured Party may
     purchase any Collateral at any such sale. Unless the Collateral threatens
     to decline rapidly in value or is of the type customarily sold on a
     recognized market, the Secured Party shall send to the Debtor prior written
     notice (which, if given at least ten days prior to any sale, shall be
     deemed 


                                       5
<PAGE>


     to be reasonable) of the time and place of any public sale of the
     Collateral or of the time after which any private sale or other disposition
     thereof is to be made. The Debtor agrees that upon any such sale the
     Collateral shall be held by the purchaser free from all claims or rights of
     every kind and nature, including any equity of redemption or similar
     rights, and all such equity of redemption and similar rights are hereby
     expressly waived and released by the Debtor. In the event any consent,
     approval or authorization of any governmental agency is necessary to
     effectuate any such sale, the Debtor shall execute all applications or
     other instruments as may be reasonably required; and

               (iv) in any jurisdiction where the enforcement of its rights
     hereunder is sought, the Secured Party shall have, in addition to all other
     rights and remedies, the rights and remedies of a secured party under the
     Uniform Commercial Code.

     (b) Prior to any disposition of Collateral pursuant to this Agreement the
Secured Party may, at its option, cause any of the Collateral to be repaired or
reconditioned (but not upgraded unless mutually agreed) in such manner and to
such extent as to make it saleable.

     (c) To the extent necessary in connection with the exercise of remedies
hereunder, the Secured Party is hereby granted a license or other right to use,
upon the occurrence and during the continuance of an Event of Default, without
charge, the Debtor's labels, patents, copyrights, rights of use of any name,
trade secrets, trade names, trademarks and advertising matter, or any property
of a similar nature, relating to the Collateral, in completing production of,
advertising for sale and selling any Collateral.

     (d) The filing of a case under the Bankruptcy Code or similar statute by or
against the Company shall not limit the right of the Secured Party on behalf of
the Lenders to exercise rights against the Debtor.

     (e) The Secured Party shall be entitled to apply the proceeds of any
disposition of the Collateral, first, to its reasonable expenses of retaking,
holding, protecting and maintaining, and preparing for disposition and disposing
of, the Collateral, including reasonably attorneys' fees and other reasonable
legal expenses incurred by it in connection therewith; and second, to the
payment of the Guaranteed Obligations in accordance with the Loan Agreement. Any
surplus remaining after such application shall be paid to the Debtor or to
whomever may be legally entitled thereto, provided that in no event shall the
Debtor be credited with any part of the proceeds of the disposition of the
Collateral until such proceeds shall have been received in good funds (or the
equivalent value if any Collateral is retained) by the Secured Party. The Debtor
shall remain liable for any deficiency.


                                       6
<PAGE>



     I. Section Waivers. The Debtor waives presentment, demand, notice, protest,
notice of acceptance of this Agreement, notice of any loans made, credit or
other extensions granted, Collateral received or delivered or any other action
taken in reliance hereon and all other demands and notices of any description,
except for such demands and notices as are expressly required to be provided to
the Debtor under this Agreement, any other Loan Document or any other document
evidencing the Guaranteed Obligations. With respect to both the Guaranteed
Obligations and the Collateral, the Debtor assents to any extension or
postponement of the time of payment or any other forgiveness or indulgence, to
any substitution, exchange or release of Collateral, to the addition or release
of any party or person primarily or secondarily liable, to the acceptance of
partial payment thereon and the settlement, compromise or adjustment of any
thereof, all in such manner and at such time or times as the Secured Party may
deem advisable. The Secured Party may exercise its rights with respect to the
Collateral without resorting, or regard, to other collateral or sources of
reimbursement for Guaranteed Obligations. The Secured Party shall not be deemed
to have waived any of its rights with respect to the Guaranteed Obligations or
the Collateral unless such waiver is in writing and signed by the Secured Party.
No delay or omission on the part of the Secured Party in exercising any right
shall operate as a waiver of such right or any other right. A waiver on any one
occasion shall not bar or waive the exercise of any right on any future
occasion. All rights and remedies of the Secured Party in the Guaranteed
Obligations or the Collateral, whether evidenced hereby or by any other
instrument or papers, are cumulative and not exclusive of any remedies provided
by law or any other agreement, and may be exercised separately or concurrently.

     I. Section Expenses. Guaranteed Obligations shall include all of the
expenses provided for in Section 9.2 of the Loan Agreement and in addition all
reasonable out-of-pocket expenses of the Secured Party or the Lenders related to
the enforcement of this Agreement, the collection, preservation or sale of the
Collateral or other reasonable out-of-pocket expense related to the Secured
Party's and the Lender's rights hereunder, including, without limitation,
reasonable attorneys fees or expenses related to any of the forgoing, including
the cost of internal appraisers and examiners.

     I. Section Notices. Any demand upon or notice to the Debtor shall be
effective when delivered to the Company as provided in Section 9.1 of the Loan
Agreement and to the Secured Party if delivered as provided in Section 9.1 of
the Loan Agreement.

     I. Section Successors and Assigns. This Agreement shall be binding upon the
Debtor, the Secured Party, the Lenders, their respective successors and assigns,
and shall inure to the benefit of and be enforceable by the Debtor, the Secured
Party or any of the Lenders and their respective successors and assigns. Without
limiting the generality of the foregoing sentence, the Secured Party and the
Lenders may assign or otherwise transfer any agreement or any note held by it
evidencing, securing or otherwise executed in connection with the Guaranteed
Obligations as provided in the Loan Agreement, or sell participation in any
interest therein as provided in the Loan Agreement, to any other person or
entity, and such other person or entity shall thereupon become vested, to the
extent set forth in the agreement evidencing such assignment, transfer or
participation, with all the rights in respect thereof granted to the Secured
Party and the Lenders herein.


                                       7
<PAGE>



     I. Section General. This Agreement may not be amended or modified except by
a writing signed by the Debtor and the Secured Party (subject to the provisions
of Section 9.7 of the Loan Agreement), nor may the Debtor assign any of its
rights hereunder. This Agreement and the terms, covenants and conditions hereof
shall be construed in accordance with, and governed by, the laws of The
Commonwealth of Massachusetts (without giving effect to any conflicts of law
provisions contained therein).

     I. Section Section Headings. Section headings are for convenience of
reference only and are not a part of this Agreement.

     I. Section JURY WAIVER. THE SECURED PARTY (BY ITS ACCEPTANCE HEREOF) AND
THE DEBTOR AGREE THAT NEITHER OF THEM, NOR ANY ASSIGNEE OR SUCCESSOR SHALL (A)
SEEK A JURY TRIAL IN ANY LAWSUIT, PROCEEDING, COUNTERCLAIM, OR ANY OTHER ACTION
BASED UPON, OR ARISING OUT OF, THIS AGREEMENT, ANY RELATED INSTRUMENTS, ANY
COLLATERAL OR THE DEALINGS OR THE RELATIONSHIP BETWEEN OR AMONG ANY OF THEM, OR
(B) SEEK TO CONSOLIDATE ANY SUCH ACTION WITH ANY OTHER ACTION IN WHICH A JURY
TRIAL CANNOT BE OR HAS NOT BEEN WAIVED. THE PROVISIONS OF THIS PARAGRAPH HAVE
BEEN FULLY DISCUSSED BY THE SECURED PARTY AND THE DEBTOR, AND THESE PROVISIONS
SHALL BE SUBJECT TO NO EXCEPTIONS. NEITHER THE SECURED PARTY NOR THE DEBTOR HAS
AGREED WITH OR REPRESENTED TO THE OTHER THAT THE PROVISIONS OF THIS PARAGRAPH
WILL NOT BE FULLY ENFORCED IN ALL INSTANCES.



                                       8
<PAGE>




     IN WITNESS WHEREOF, the Debtor has caused this Agreement to be duly
executed as an instrument under seal as of the date first written above.

WITNESS:                  DEBTOR:  GUESS? LICENSING, INC.

                          By:

                          Title:

Accepted and Agreed to:

BANKBOSTON, N.A. as Agent for the Lenders

By:
   -----------------------------------------------
Title:



                                       9
<PAGE>





                              OFFICER'S CERTIFICATE

                                       to

                               SECURITY AGREEMENT

                             Dated JANUARY 30, 1998

     GUESS ? LICENSING, Inc. (the "Debtor"), hereby certifies, with reference to
a certain Security Agreement dated January 30, 1998 (terms defined in such
Security Agreement having the same meanings herein as specified therein),
between the Debtor and BankBoston, N.A. (the "Agent"), to the Agent and the
Lenders as follows:

     1.   Names.

     (a) The exact corporate name of the Debtor and its taxpayer identification
number is as follows:

          Guess ? Licensing, Inc. ; 95-4-660504

     (b) The following is a list of all other names (including trade names or
similar appellations) used by the Debtor, or any other business or organization
to which the Debtor became the successor by merger, consolidation, acquisition,
change in form, nature or jurisdiction of organization or otherwise, now or at
any previous time:

          None.

     2.   Locations.

     (a) The chief executive office of the Debtor is located at the following
address:

          1444 South Alameda Street
          Los Angeles, California  90021

     (b) The following are is a list of all other locations in the United States
of America in which the Debtor maintains any books or records relating to any of
the Collateral:

               NONE

Within the last four months, if different:

     (c) Set forth on Schedule 2 (c) hereto are all the other places of business
of the Debtor in the United States of America where Collateral is located.

     (d) The following are the names and addresses of all persons or entities
other than the Debtor, such as lessees, consignees or warehousemen that have
possession or are intended to have possession of any of the Collateral
consisting of Inventory:

<PAGE>


Currently:

 Street and Number        County        State          Zip Code

Within the last four months, if different:

 Street and Number        County        State          Zip Code

     IN WITNESS WHEREOF, this Certificate has been executed on behalf of the
Debtor by its duly authorized officer on this 30th day January, 1998.

                              GUESS ? LICENSING, INC.

                              By:

                              Title:



                                       2
<PAGE>



                                BANKBOSTON, N.A.
               formerly known as The First National Bank of Boston

                               SECURITY AGREEMENT

     THIS SECURITY AGREEMENT (the "Agreement") made as of January 30, 1998 by
GUESS ? RETAIL, INC., a Delaware corporation with its chief executive offices at
1444 South Alameda St., Los Angeles CA 90021 (the "Debtor") in favor of
BANKBOSTON, N.A., formerly known as THE FIRST NATIONAL BANK OF BOSTON, a
national banking association with its head office at 100 Federal Street, Boston,
Massachusetts 02110 (sometimes referred to as the "Agent") as agent for itself
and for the Lenders parties to the Loan Agreement referred to below (the
"Lenders") (the "Secured Party").

     WHEREAS, Guess?, Inc (the "Company"), the Secured Party and the Lenders
entered into as of March 28, 1997 an Amended and Restated Revolving Credit
Agreement (the "Loan Agreement") (all terms not otherwise defined shall have the
meaning provided in the Loan Agreement) and;

     WHEREAS, on December 31, 1997, the Company transferred to the Debtor
certain of its assets comprised of certain leases of retail stores, the
inventory in those stores and related items of collateral; and

     WHEREAS, the Secured Party and the Lenders consented to the transfer from
the Company to the Debtor on the condition that the Debtor would guarantee the
Guaranteed Obligations of the Company to the Secured Party and the Lenders and
grant a security interest in its assets as provided in this security agreement;

     WHEREAS, the Company, the Debtor, Guess? Licensing, Inc, the Secured Party
and the Lenders have entered into a Second Amendment and Consent to the Loan
Agreement by which the Debtor has agreed to guarantee the Guaranteed Obligations
as defined in the Loan Agreement.

     NOW THEREFORE, for value received, the receipt and legal sufficiency of
which is hereby acknowledged, the Debtor hereby agrees as follows:

     I. Section Definitions. All capitalized terms used herein or in any
certificate, report or other document delivered pursuant to this Agreement shall
have the meanings assigned to them below or in the Loan Agreement (unless
otherwise defined). Except as otherwise defined, terms defined in the Uniform
Commercial Code shall have the meanings set forth therein.

     Accounts. All rights of the Debtor to payment for goods sold or leased or
for services rendered, all sums of money or other proceeds due or becoming due
thereon, all instruments evidencing any such right, all guarantees of and
security for any such right, and the Debtor's rights pertaining to and interest
in such goods, including the right of stoppage in transit, replevin or
reclamation, all chattel paper evidencing any such right and all other property
constituting "accounts" as such term is defined in the Uniform Commercial Code.

     Collateral.  See Section 2.

<PAGE>



     General Intangibles. All "general intangibles" as such term is defined in
the Uniform Commercial Code, but specifically excluding any trademarks, trade
names, patents, copyrights and any other intellectual property, other than an
Account arising from the licensing of any of the foregoing.

     Inventory. All goods, merchandise and other personal property of the Debtor
that are held for sale, lease or other disposition, or for display or
demonstration, or leased or consigned, or that are raw materials, piece goods,
work-in-process or materials used or consumed or to be used or consumed in the
Debtor's business, whether in transit or in the possession of the Debtor or
another, including without limitation all goods covered by purchase orders and
contracts with suppliers and all goods billed and held by suppliers and goods
located on the premises of any carriers, forwarding agents, truckers,
warehousemen, vendors, selling agents or other third parties; all display
materials relating to any of the foregoing; all warehouse receipts and other
negotiable and non-negotiable documents of title covering any of the foregoing;
and all other property constituting "inventory" as such term is defined in the
Uniform Commercial Code.

     Officer's Certificate.  A certificate signed by an officer of the Debtor
authorized in the resolution delivered herewith in the form attached hereto and
delivered concurrently herewith.

     Uniform Commercial Code.  The Uniform Commercial Code as in effect in the
Commonwealth of Massachusetts.

     I. Section Grant. To secure the payment and performance of the Debtor's
guarantee of the Guaranteed Obligations, the Debtor hereby assigns and pledges
to the Secured Party and grants to the Secured Party a continuing security
interest in all of its rights, title and interest in, whether now owned or
existing or hereafter arising or acquired, all Inventory and Accounts, and any
and all additions, substitutions, replacements and accessions to any of the
foregoing; and all proceeds and products of any of the foregoing (including,
without limitation, proceeds which constitute Accounts, Inventory or General
Intangibles) (collectively, the "Collateral").

     I. Section Representations, Warranties and Covenants. The Debtor makes the
following representations and warranties, and agrees to the following covenants,
each of which representations, warranties and covenants shall be continuing and
in force so long as this Agreement is in effect:

     A. Name; Debtor/Collateral Location; Changes.

     (a) The name of the Debtor set forth on the first page hereof is the true
and correct legal name of the Debtor, and except as otherwise disclosed to the
Secured Party in the Officer's Certificate, the Debtor has not done business as
or used any other name.

     (b) The address of the Debtor set forth on the first page hereof is the
Debtor's chief executive office (the "Chief Executive Office") and the place
where its business records are kept. Except (i) as disclosed on the Officer's
Certificate, (ii) Collateral in transit between locations disclosed on the
Officers Certificate and the Chief 


                                       2
<PAGE>


Executive Office, and (iii) Collateral in transit between the Company and the
Debtor, all of the tangible Collateral is located at the Chief Executive Office
and at the retail locations listed in the Officers Certificate.

     (c) The Debtor will not change its name, identity or organizational
structure or the Chief Executive Office or place where its business records are
kept, or move any tangible Collateral to a location other than (i) those set
forth in the Officer's Certificate, (ii) Collateral in transit between locations
disclosed on the Officers Certificate and the Chief Executive Office and (iii)
Collateral in transit between the Company and the Debtor, unless the Debtor
shall have given the Secured Party at least 30 days' prior written notice
thereof and shall have delivered to the Secured Party such new Uniform
Commercial Code financing statements or other documentation as may be necessary
or required by the Secured Party to ensure the continued perfection and priority
of the security interests granted by this Agreement.

     A. Ownership of Collateral; Absence of Liens and Restrictions. The Debtor
is, and in the case of property acquired after the date hereof, will be, the
sole legal and equitable owner of the Collateral, holding good and marketable
title to the same free and clear of all Encumbrances except Permitted
Encumbrances, and has good right and legal authority to assign, deliver, and
create a security interest in the Collateral in the manner herein contemplated.
The Collateral is not subject to any restriction that would prohibit or restrict
the assignment, delivery or creation of the security interests contemplated
hereunder.

     A. First Priority Security Interest. This Agreement, together with the
filing of Uniform Commercial Code financing statements in the appropriate
offices for the locations of Collateral listed in the Officer's Certificate,
create a valid and continuing first lien on and perfected security interest in
the Collateral (except for property not located in the United States or property
in which a security interest may not be perfected by filing of a financing
statement under the Uniform Commercial Code), prior to all other Encumbrances
other than Permitted Encumbrances, and is enforceable as such against creditors
of the Debtor.

     A. Sales and Further Encumbrances. The Debtor shall defend its title to,
and the Secured Party's interest in, the Collateral against all claims and take
any action necessary to remove any Encumbrances other than Permitted
Encumbrances and defend the right, title and interest of the Secured Party in
and to any of the Secured Party's rights in the Collateral.

     A. Accounts: Collection and Delivery of Proceeds. The Debtor will collect
all of its Accounts constituting Collateral in the ordinary course of its
business consistent with past practices unless and until the Secured Party
exercises its rights to collect the Accounts pursuant to this Agreement. After
the occurrence and during the continuation of an Event of Default, the Debtor
shall, at the request of the Secured Party, notify account debtors of the
security interest of the Secured Party in any Account and that payment thereof
is to be made directly to the Secured Party. After the occurrence and during the
continuance of an Event of Default and upon request of the Secured Party, any
proceeds of Accounts or Inventory constituting Collateral received by the
Debtor, whether in the form of cash, checks, notes or other instruments, shall
be held in trust for the Secured Party and the Debtor shall deliver said
proceeds daily to the Secured Party, without commingling, in the 


                                       3
<PAGE>


identical form received (properly endorsed or assigned where required to enable
the Secured Party to collect same).

     A. Records of Accounts. The Debtor will, at the request of the Secured
Party, retain off-site current copies of all materials created by or furnished
to the Debtor on which is recorded then-current information about any computer
programs or data bases that the Debtor has developed or otherwise has the right
to use from time to time as it relates to Accounts and Inventory only. The
Debtor will, after the occurrence and during the continuance of an Event of
Default, at the request of the Secured Party, deliver a set of such copies to
the Secured Party for safekeeping and retention or transfer in the event of
foreclosure.

     A. Further Assurances. Upon the written request of the Secured Party, and
at the sole expense of the Debtor, the Debtor will promptly execute and deliver
such further instruments and documents and take such further actions as the
Secured Party may reasonably deem desirable to obtain the full benefits of this
Agreement and of the rights and powers herein granted, including, without
limitation, filing of any financing statement under the Uniform Commercial Code.
The Debtor authorizes the Secured Party to file any such financing statement
without the signature of the Debtor to the extent permitted by applicable law,
and to file a copy of this Agreement in lieu of a financing statement. If any
amount payable under or in connection with any of the Collateral shall be or
become evidenced by any promissory note or other instrument, such note or
instrument shall be immediately delivered to the Secured Party, duly endorsed in
a manner satisfactory to it.

     A. Insurance Proceeds. Other than after the occurrence and during the
continuance of an Event of Default, the Debtor shall retain all proceeds of any
insurance on the Collateral.

     I. Section Notices and Reports Pertaining to Collateral. The Debtor will,
with respect to the Collateral:

          (a) promptly furnish to the Secured Party, from time to time upon
     written request, reports in form and detail reasonably satisfactory to the
     Secured Party setting forth an aging of Accounts and location of all
     Inventory and after an Default a copy of the names and addresses of all
     account debtors of the Company with information as to the outstanding
     balance due from each such account debtor; and

          (b) promptly notify the Secured Party of any Encumbrance asserted
     against the Collateral other than a Permitted Encumbrance, including any
     attachment, levy, execution or other legal process levied against any of
     the Collateral;

The Debtor authorizes the Secured Party to, and the Secured Party agrees to,
destroy all invoices, delivery receipts, reports and other types of documents
and records submitted to the Secured Party in connection with the transactions
contemplated herein at any time subsequent to 12 months from the time such items
are delivered to the Secured Party.


                                       4
<PAGE>



     I. Section Secured Party's Rights with respect to Collateral. The Secured
Party may, at its option and at any time, after the occurrence and during the
continuance of an Event of Default and after the Guaranteed Obligations have
been accelerated in accordance with the terms of the Loan Agreement, without
notice or demand on the Debtor, take the following actions with respect to the
Collateral:

          (a) with respect to any Accounts (i) notify account debtors of the
     security interest of the Secured Party in such Accounts and that payment
     thereof is to be made directly to the Secured Party; (ii) demand, collect,
     and receipt for any amounts relating thereto, as the Secured Party may
     determine; (iii) commence and prosecute any actions in any court for the
     purposes of collecting any such Accounts and enforcing any other rights in
     respect thereof; (iv) defend, settle or compromise any action brought and,
     in connection therewith, give such discharges or releases as the Secured
     Party may deem appropriate; (v) endorse checks, notes, drafts, acceptances,
     money orders, bills of lading, warehouse receipts or other instruments or
     documents evidencing payment, shipment or storage of the goods giving rise
     to such Accounts or securing or relating to such Accounts, on behalf of and
     in the name of the Debtor; and (vi) sell, assign, transfer, make any
     agreement in respect of, or otherwise deal with or exercise rights in
     respect of, any such Accounts or the goods or services which have given
     rise thereto, as fully and completely as though the Secured Party were the
     absolute owner thereof for all purposes; and

          (b) with respect to any Inventory make, adjust and settle claims under
     any insurance policy related thereto.

Except as otherwise provided herein or by law and except for accounting for
moneys actually received by it in good funds hereunder, the Secured Party shall
have no duty as to the collection or protection of the Collateral nor as to the
preservation of any rights pertaining thereto, beyond the safe custody and
reasonable care of any Collateral in its possession.

     I. Section Set-off Rights. Regardless of the adequacy of any Collateral or
any other means of obtaining repayment for any Guaranteed Obligations, the
Lenders shall have the right to set off against the bank accounts of the Debtor
the to the same extent as provided as to the Company under Section 9.3 of the
Loan Agreement.

     I. Section Defaults. An event of default ("Event of Default") shall exist
as provided in Section 7.1 of the Loan Agreement or as provided in Section 4A of
the Loan Agreement.

     I. Section Secured Party's Rights and Remedies.

     (a)  So long as any Event of Default shall have occurred and is continuing:

               (i) the Secured Party may take immediate possession of the
     Collateral, and for that purpose the Secured Party may, so far as the
     Debtor can give authority therefor, enter upon any premises on which any of
     the Collateral is situated and remove the same therefrom or remain on such
     premises and in possession of such Collateral for a reasonable period for


                                       5
<PAGE>


     purposes of conducting a sale or enforcing the rights of the Secured Party;

               (ii) the Debtor will, upon demand, assemble the Collateral and
     make it available to the Secured Party at a place and time designated by
     the Secured Party that is reasonably convenient to both parties;

               (iii) the Secured Party may sell or otherwise dispose of the
     Collateral at a public or private sale, with or without having the
     Collateral at the place of sale, and upon such terms and in such manner as
     the Secured Party may reasonably determine, and the Secured Party may
     purchase any Collateral at any such sale. Unless the Collateral threatens
     to decline rapidly in value or is of the type customarily sold on a
     recognized market, the Secured Party shall send to the Debtor prior written
     notice (which, if given at least ten days prior to any sale, shall be
     deemed to be reasonable) of the time and place of any public sale of the
     Collateral or of the time after which any private sale or other disposition
     thereof is to be made. The Debtor agrees that upon any such sale the
     Collateral shall be held by the purchaser free from all claims or rights of
     every kind and nature, including any equity of redemption or similar
     rights, and all such equity of redemption and similar rights are hereby
     expressly waived and released by the Debtor. In the event any consent,
     approval or authorization of any governmental agency is necessary to
     effectuate any such sale, the Debtor shall execute all applications or
     other instruments as may be reasonably required; and

               (iv) in any jurisdiction where the enforcement of its rights
     hereunder is sought, the Secured Party shall have, in addition to all other
     rights and remedies, the rights and remedies of a secured party under the
     Uniform Commercial Code.

     (b) Prior to any disposition of Collateral pursuant to this Agreement the
Secured Party may, at its option, cause any of the Collateral to be repaired or
reconditioned (but not upgraded unless mutually agreed) in such manner and to
such extent as to make it saleable.

     (c) To the extent necessary in connection with the exercise of remedies
hereunder, the Secured Party is hereby granted a license or other right to use,
upon the occurrence and during the continuance of an Event of Default, without
charge, the Debtor's labels, patents, copyrights, rights of use of any name,
trade secrets, trade names, trademarks and advertising matter, or any property
of a similar nature, relating to the Collateral, in completing production of,
advertising for sale and selling any Collateral.

     (d) The filing of a case under the Bankruptcy Code or similar statute by or
against the Company shall not limit the right of the Secured Party on behalf of
the Lenders to exercise rights against the Debtor.

     (e) The Secured Party shall be entitled to apply the proceeds of any
disposition of the Collateral, first, to its reasonable expenses of 


                                       6
<PAGE>


retaking, holding, protecting and maintaining, and preparing for disposition and
disposing of, the Collateral, including reasonably attorneys' fees and other
reasonable legal expenses incurred by it in connection therewith; and second, to
the payment of the Guaranteed Obligations in accordance with the Loan Agreement.
Any surplus remaining after such application shall be paid to the Debtor or to
whomever may be legally entitled thereto, provided that in no event shall the
Debtor be credited with any part of the proceeds of the disposition of the
Collateral until such proceeds shall have been received in good funds (or the
equivalent value if any Collateral is retained) by the Secured Party. The Debtor
shall remain liable for any deficiency.

     I. Section Waivers. The Debtor waives presentment, demand, notice, protest,
notice of acceptance of this Agreement, notice of any loans made, credit or
other extensions granted, Collateral received or delivered or any other action
taken in reliance hereon and all other demands and notices of any description,
except for such demands and notices as are expressly required to be provided to
the Debtor under this Agreement, any other Loan Document or any other document
evidencing the Guaranteed Obligations. With respect to both the Guaranteed
Obligations and the Collateral, the Debtor assents to any extension or
postponement of the time of payment or any other forgiveness or indulgence, to
any substitution, exchange or release of Collateral, to the addition or release
of any party or person primarily or secondarily liable, to the acceptance of
partial payment thereon and the settlement, compromise or adjustment of any
thereof, all in such manner and at such time or times as the Secured Party may
deem advisable. The Secured Party may exercise its rights with respect to the
Collateral without resorting, or regard, to other collateral or sources of
reimbursement for Guaranteed Obligations. The Secured Party shall not be deemed
to have waived any of its rights with respect to the Guaranteed Obligations or
the Collateral unless such waiver is in writing and signed by the Secured Party.
No delay or omission on the part of the Secured Party in exercising any right
shall operate as a waiver of such right or any other right. A waiver on any one
occasion shall not bar or waive the exercise of any right on any future
occasion. All rights and remedies of the Secured Party in the Guaranteed
Obligations or the Collateral, whether evidenced hereby or by any other
instrument or papers, are cumulative and not exclusive of any remedies provided
by law or any other agreement, and may be exercised separately or concurrently.

     I. Section Expenses. Guaranteed Obligations shall include all of the
expenses provided for in Section 9.2 of the Loan Agreement and in addition all
reasonable out-of-pocket expenses of the Secured Party or the Lenders related to
the enforcement of this Agreement, the collection, preservation or sale of the
Collateral or other reasonable out-of-pocket expense related to the Secured
Party's and the Lender's rights hereunder, including, without limitation,
reasonable attorneys fees or expenses related to any of the forgoing, including
the cost of internal appraisers and examiners.

     I. Section Notices. Any demand upon or notice to the Debtor shall be
effective when delivered to the Company as provided in Section 9.1 of the Loan
Agreement and to the Secured Party if delivered as provided in the Section 9.l
of the Loan Agreement.

     I. Section Successors and Assigns. This Agreement shall be binding upon the
Debtor, the Secured Party, the Lenders, their respective successors and assigns,
and shall inure to the benefit of and 


                                       7
<PAGE>


be enforceable by the Debtor, the Secured Party or any of the Lenders and their
respective successors and assigns. Without limiting the generality of the
foregoing sentence, the Secured Party and the Lenders may assign or otherwise
transfer any agreement or any note held by it evidencing, securing or otherwise
executed in connection with the Guaranteed Obligations as provided in the Loan
Agreement, or sell participation in any interest therein as provided in the Loan
Agreement, to any other person or entity, and such other person or entity shall
thereupon become vested, to the extent set forth in the agreement evidencing
such assignment, transfer or participation, with all the rights in respect
thereof granted to the Secured Party and the Lenders herein.

     I. Section General. This Agreement may not be amended or modified except by
a writing signed by the Debtor and the Secured Party (subject to the provisions
of Section 9.7 of the Loan Agreement), nor may the Debtor assign any of its
rights hereunder. This Agreement and the terms, covenants and conditions hereof
shall be construed in accordance with, and governed by, the laws of The
Commonwealth of Massachusetts (without giving effect to any conflicts of law
provisions contained therein).

     I. Section Section Headings. Section headings are for convenience of
reference only and are not a part of this Agreement.

     I. Section JURY WAIVER. THE SECURED PARTY (BY ITS ACCEPTANCE HEREOF) AND
THE DEBTOR AGREE THAT NEITHER OF THEM, NOR ANY ASSIGNEE OR SUCCESSOR SHALL (A)
SEEK A JURY TRIAL IN ANY LAWSUIT, PROCEEDING, COUNTERCLAIM, OR ANY OTHER ACTION
BASED UPON, OR ARISING OUT OF, THIS AGREEMENT, ANY RELATED INSTRUMENTS, ANY
COLLATERAL OR THE DEALINGS OR THE RELATIONSHIP BETWEEN OR AMONG ANY OF THEM, OR
(B) SEEK TO CONSOLIDATE ANY SUCH ACTION WITH ANY OTHER ACTION IN WHICH A JURY
TRIAL CANNOT BE OR HAS NOT BEEN WAIVED. THE PROVISIONS OF THIS PARAGRAPH HAVE
BEEN FULLY DISCUSSED BY THE SECURED PARTY AND THE DEBTOR, AND THESE PROVISIONS
SHALL BE SUBJECT TO NO EXCEPTIONS. NEITHER THE SECURED PARTY NOR THE DEBTOR HAS
AGREED WITH OR REPRESENTED TO THE OTHER THAT THE PROVISIONS OF THIS PARAGRAPH
WILL NOT BE FULLY ENFORCED IN ALL INSTANCES.



                                       8
<PAGE>




     IN WITNESS WHEREOF, the Debtor has caused this Agreement to be duly
executed as an instrument under seal as of the date first written above.

WITNESS:                  DEBTOR:  GUESS? RETAIL, INC.

                          By:

                          Title:

Accepted and Agreed to:

BANKBOSTON, N.A. as Agent for the Lenders

By:
   --------------------------------------
Title:



                                       9
<PAGE>



                               OFFICER'S CERTIFICATE

                                         to

                                 SECURITY AGREEMENT

                               Dated JANUARY 30, 1998

     GUESS ? Retail, Inc. (the "Debtor"), hereby certifies, with reference to a
certain Security Agreement dated January 30, 1998(the "Security Agreement")
(terms defined in such Security Agreement having the same meanings herein as
specified therein), between the Debtor and BankBoston, N.A. (the "Agent"), to
the Agent and the Lenders as follows:

     1.   Names.

     (a) The exact corporate name of the Debtor and its taxpayer identification
number are as follows:

          Guess ? Retail, Inc.; 95-4-660502

     (b) The following is a list of all other names (including trade names or
similar appellations) used by the Debtor, or any other business or organization
to which the Debtor became the successor by merger, consolidation, acquisition,
change in form, nature or jurisdiction of organization or otherwise, now or at
any previous time:

          None.

     2.   Locations.

     (a) The chief executive office of the Debtor is located at the following
address:

          1444 South Alameda Street
          Los Angeles, California  90021

     (b) The following are is a list of all other locations in the United States
of America in which the Debtor maintains any books or records relating to any of
the Collateral:

          See Schedule 2 (b)

Within the last four months, if different:

     (c) Set forth on Schedule 2 (c) hereto are all the other places of business
of the Debtor in the United States of America where Collateral is located.

     (d) The following are the names and addresses of all persons or entities
other than the Debtor, such as lessees, consignees or 

<PAGE>


warehousemen that have possession or are intended to have possession of any of
the Collateral consisting of Inventory:

Currently:

 Street and Number        County        State          Zip Code

Within the last four months, if different:

 Street and Number        County        State          Zip Code

     IN WITNESS WHEREOF, this Certificate has been executed on behalf of the
Debtor by its duly authorized officer on this 30th day January, 1998.

                              GUESS ? Retail, Inc.

                              By:

                              Title:



                                       2


<PAGE>


FOOTER B HAS BEEN ENTERED (DRAFT)  EXHIBIT K

                            TRANSACTIONS WITH AFFILIATES

     The Company is engaged in various transactions with entities affiliated
with trusts for the respective benefit of Maurice, Paul and Marciano (the
"Marciano Trusts"). The Company believes that each of the companies in which the
Marciano Trusts have an investment, and related party transactions discussed
below were entered into on terms no less favorable to the Company than could
have been obtained from an unaffiliated third party.

     So long as each of Retailing and Licensing is a Guarantor and a
wholly-owned Subsidiary of the Company, any transactions between or among any of
the Company, Licensing and Retailing shall not constitute prohibited
transactions under Section 6.11 of the Credit Agreement.

Mergers

     On August 13, 1996, Marciano International, which was wholly owned by the
Marciano Trusts, was merged with and into the Company in connection with the
initial public offering. Consideration paid to the Marciano Trusts was $300,000.

License Arrangements and Licensee Transactions

     The Company has a licensing agreement with Charles David of California
("Charles David"). Charles David is controlled by the father-in-law of Maurice
Marciano. The Marciano Trusts and Nathalie Marciano (the spouse of Maurice
Marciano) together own 50% of the Charles David, and the remaining 50% is owned
by the father-in-law of Maurice Marciano. The Licensing agreement grants Charles
David the rights to manufacture worldwide and distribute worldwide (except
Japan) men's, women's and some children's leather and rubber footwear, excluding
athletic footwear, which bear the Guess 'r' logo and trademark. The license also
includes related shoe care products and accessories. Gross royalties earned by
the Company under such license agreement for the fiscal year ended December 31,
1996 was $1.5 million. Additionally, the Company purchased $6.0 million of
product from Charles David for resale in the Company's retail stores during the
same period.

     On September 1, 1994, the Company entered into a licensing agreement with
California Sunshine Active Wear, Inc. ("California Sunshine"), granting it the
rights to manufacture and distribute men's and women's activewear, which bear
the Guess 'r' logo and trademark, in the United States. The Marciano Trusts
together own 51% of California Sunshine. Gross royalties earned by the Company
under such license agreement for the fiscal year ended December 31, 1996 was
$742,000. Additionally, the Company purchased $1.4 million of product from
California Sunshine for resale in the Company's retail stores during the same
period.

     Effective January 1, 1995, the Company entered into a licensing agreement
with Guess? Italia, S.r.1. ("Guess Italia"), granting it the exclusive right in
Italy and non-exclusive rights to other parts of Europe to manufacture and
distribute men's and women's apparel and accessories, which bear the Guess 'r'
logo and trademark. Prior to the 



<PAGE>


initial public offering, Guess Italia was owned 79% by the Company and 21% by
Marciano International, a company wholly owned by the Marciano Trusts. As part
of the reorganization in connection with the initial public offering, Guess
Italia became a wholly-owned subsidiary of the Company when Marciano
International was merged with and into the Company. Gross royalties earned by
the Company under such license agreement for the fiscal year ended December 31,
1996 was $766,000. Additionally, the Company purchased $327,000, of product from
Guess? Italia and sold $89,000, of product for resale in Guess? Italia's retail
store and to other wholesale customers during the fiscal year ended December 3,
1996. All inter-company transactions were eliminated during consolidation.

     Effective December 9, 1992, the Company entered into a licensing agreement
with Nantucket Industries ("Nantucket"), granting it the rights to manufacture
and distribute women's intimate apparel within the United States, which bear the
Guess 'r' logo and trademark. Nantucket is owned 13.0% by the Company and 7.6%
by the Marciano Trusts. During the fiscal year ended December 31, 1996, the
Company recorded gross royalty income of $327,000, purchased $416,000 of product
for resale in its retail stores, and recorded an equity loss of $349,000.

     Effective December 1, 1989, the Company entered into a licensing agreement
with Strandel, Inc. ("Strandel"), granting it the rights to manufacture and
distribute Men's, Women's and Children's Knits and woven sportswear in Canada,
which bear the Guess 'r' logo and trademark. Strandel is owned 20% by the
Company. During the fiscal year ended December 31, 1996, the Company recorded
gross royalty income $1.8 million and recorded an equity loss of $127,000.

     On January 1, 1997, the Company acquired a limited partnership interest of
24.75% in S.W.P.I., Ltd., a California limited partnership, in which the
Marciano Trusts have a 76.25% interest, from Pour Le Bebe, Inc., a California
corporation, as payment in lieu of unpaid license fees due November 1, 1996. The
limited partnership interest of 24.75% in S.W.P.I., Ltd. was valued at $1.4
million by the Company.

Purchasing Agent Agreement

     On May 3, 1994, the Company entered into an agreement with Ranche, Ltd.
("Ranche"), a wholly owned subsidiary of Guess Europe, BV ("GEBV") to serve as a
non-exclusive buying agent for the Company in Hong Kong, which agreement was
terminated in the first quarter of 1996 when certain of Ranche's assets were
transferred to Newtimes Guess, Ltd., a Hong Kong corporation ("Newtimes") in
which the Company and the Marciano Trusts then held indirect ownership interest
of 25% and 25%, respectively. In connection with the initial public offering,
the Marciano Trusts' indirect interest in Newtimes was transferred to the
Company. Ranche earned commissions of $192,000 during the period in 1996 in
which the agreement was still active. In addition, Ranche operates earned by the
Company under such license for the fiscal year ended December 31, 1996 was
$383,000.

     In February 1996, the Company entered into a buying agency agreement with
Newtimes. Pursuant to such agreement, the Company pays Newtimes a commission
based upon the cost of finished garments purchased for the Company by Newtimes.
Commissions earned by Newtimes during the fiscal year ended December 31, 1996
and $624,000. Additionally, the Company recorded $190,000 in equity losses
during 1996.


                                       2

<PAGE>



Leases

     The Company leases manufacturing, warehouse and administrative facilities
and one retail administrative facility from partnerships affiliated with certain
Stockholders of the Company. The leases in effect at December 31, 1996 will
expire in July 2008. Aggregate lease payments under leases in effective for the
fiscal year ended December 31, 1996 were $2.9 million.

     The Company currently rents, on a month-to-month basis, a portion of a
remote Guess facility to Southwest Pacific Investment Company ("SWPI"), an
entity owned by the Marciano Trusts. Monthly rental charges are $11,000,
effective August 1, 1996. An aggregate of $57,000 was paid by SWPI to the
Company during 1996.


                                       3

<PAGE>
                                                                   Exhibit 10.33


10.33. Third Amendment and Consent to the Amended and Restated Revolving Credit
       Agreement by and between Guess ?, Inc. And BankBoston, N.A., F/K/A The
       First National Bank of Boston, Sanwa Bank California and the Financial
       Institutions Party Hereto.
 ------------------------------------------------------------------------------

                            THIRD AMENDMENT AND CONSENT

                                         TO

                  AMENDED AND RESTATED REVOLVING CREDIT AGREEMENT

                                   BY AND BETWEEN

                                   GUESS ?, INC.

                                        AND

                                  BANKBOSTON, N.A.
                      F/K/A THE FIRST NATIONAL BANK OF BOSTON,

                               SANWA BANK CALIFORNIA

                                        AND

                      THE FINANCIAL INSTITUTIONS PARTY HERETO


                             Dated as of March 29, 1998



<PAGE>


                            THIRD AMENDMENT AND CONSENT
                                         TO
                  AMENDED AND RESTATED REVOLVING CREDIT AGREEMENT


     This Third Amendment and Consent to Amended and Restated Revolving Credit
Agreement (this "Agreement") is entered into as of March 29, 1998, by and
between GUESS ?, INC., a Delaware corporation having its chief executive office
at 1444 S. Alameda Street, Los Angeles, California, 90021 (the "Company") and
BankBoston, N.A. formerly THE FIRST NATIONAL BANK OF BOSTON, a bank with its
head offices at 100 Federal Street, Boston, Massachusetts, 02110 (the "Agent"),
SANWA BANK CALIFORNIA, a bank with its head offices at 601 South Figueroa
Street, Los Angeles, California 90017 (the "Co-Agent"), and THE FINANCIAL
INSTITUTIONS PARTIES HERETO (the "Lenders").

                                      RECITALS

I. The parties hereto have previously entered into that certain Amended and
Restated Revolving Credit Agreement, dated as of March 28, 1997 as amended by
the First Amendment and Waiver to the Amended and Restated Revolving Credit
Agreement dated as of April 30, 1997 and the Second Amendment and Consent to the
Amended and Restated Revolving Credit Agreement dated as of January 30, 1998
(collectively the "Credit Agreement");

A. As a condition of the Waiver Agreement dated as of March 6, 1998 (the "Waiver
Agreement"), the Company agreed to enter into this Third Amendment to the
Amended and Restated Revolving Credit Agreement (the "Third Amendment") ;

A. By this Third Amendment, The Industrial Bank of Japan, Limited, Los Angeles
Agency is removed as a Lender and the Lenders and the Lender's Percentage has
been revised as provided on revised Schedule J to the Third Amendment; and

A. The Company, the Agent and the Lenders have agreed to modify the Credit
Agreement as provided below.

                                     AGREEMENT

     NOW, THEREFORE, in consideration of the mutual promises and agreements
contained in this Amendment and Waiver and other good and valuable
consideration, the receipt and sufficiency of which are hereby acknowledged, the
parties hereto hereby agree to the above Recitals and as follows:

1. Definitions. All defined terms used herein without definition shall have the
meanings assigned to them in the Credit Agreement.

1. Amendments to the Credit Agreement. From and after the date hereof the Credit
Agreement is hereby amended as follows:

a. The Credit Agreement is amended by the deletion of the definition of the
Eurodollar Spread and the addition of the following definition of "Applicable
Margin" to read as follows:

          Applicable Margin. Shall equal the following percentage margins as to
          each of the interest rates or percentages as to Letters of Credit for
          each and every quarter in which the Company falls within the following
          range of ratios for the fiscal quarter then 

                                       2
<PAGE>

          most recently ended, as certified by the chief financial officer of
          the Company to the Agent pursuant

                                       3
<PAGE>

to Section 5.1(c), of both Indebtedness for Money Borrowed less the Fair Market
Value (as hereinafter defined) of the Senior Subordinated Notes held by the
Company or any of its Wholly Owned Subsidiaries (to the extent such Senior
Subordinated Notes are included in the calculation of Indebtedness for Money
Borrowed; but only so long as the Fair Market Value of such Senior Subordinated
Notes so held is not less than 80% of the principal amount of such Senior
Subordinated Notes), as of the fiscal quarter then ended to Consolidated Cash
Flow ("Leverage") for the prior four fiscal quarters and Consolidated EBITDA
less Capital Expenditures to Consolidated Total Interest Expense ("Coverage")
for the prior four fiscal quarters:



<TABLE>
<CAPTION>

Level     Leverage       Coverage       Adjusted       Base           Standby        Documentary
                                        Eurodollar     Rate +         Letters of     Letter of
                                        Rate +                        Credit Fee     Credit Fee
                                                                      per Annum

<S>       <C>            <C>            <C>            <C>            <C>            <C>  
1         greater        greater        1.75%          0              1.75%          .875%
          than           than or
          4:00 to 1      equal to
          2.75 to 1

2         greater        greater        1.50%          0              1.50%          .750%
          than           than or
          3:00 to        equal to
          1, but         3.00 to 1
          less
          than or
          equal to
          4:00 to 1

3         greater        greater        1.25%          (.50%)         1.25%          .625%
          than           than or
          2.25 to        equal to
          1, but         3.50 to 1
          less
          than or
          equal to
          3:00 to 1

4         greater        greater        1.00%          (.50%)         1.00%          .50%
          than           than or
          1.75 to        equal to
          1, but         4.00 to 1
          less
          than or
          equal to
          2.25 to 1

5         less           greater        .75%           (.50%)         .75%           .50%
          than or        than or
          equal to       equal to
          1.75 to 1      4.50 to 1

</TABLE>

                                       4
<PAGE>



provided, that (i) for the fiscal year ending December 31, 1998, regardless of
the actual Leverage and Coverage, the Applicable Margin shall not be reduced
below Level 3, set forth above, (ii) any change in pricing shall be effective on
and after receipt by the Agent of the financial statement showing such ratio,
(iii) if financial statements are not received as provided in Section 5.1, the
Applicable Margin shall be at Level 1 until such compliance statement is
received. The term "Fair Market Value" as used herein with respect to the Senior
Subordinated Notes shall mean the price for such notes quoted by PaineWebber,
Inc. on the date of such calculation of the Applicable Margin.

a. The Credit Agreement is amended by deleting the definition of "Commitment
Amount" and substituting the following definition to read as follows:

     Commitment Amount . $86,875,000 or any lesser amount, including zero,
     resulting from a termination or reduction of such amount in accordance with
     Section 2.5 or Section 7.2 .

a. The Credit Agreement is amended by deleting the definition "Letter of Credit
Sublimit" and substituting the following definition to read as follows:

     Letter of Credit Sublimit.  The sum of the outstanding amount of all
     Letters of Credit, which shall not exceed $25,000,000 at any time.

a. Section 2.1(a) of the Credit Agreement is deleted in its entirety and amended
to read as follows:


          (a) Subject to the terms and conditions hereof, the Lenders will make
     Revolving Loans to the Company, from time to time until the close of
     business on the Revolving Credit Termination Date, in such sums as the
     Company may request, provided that the aggregate principal amount of all
     Loans plus the outstanding amount of all Letters of Credit at any one time
     outstanding hereunder shall not exceed the Commitment Amount; that the
     aggregate Revolving Loans may not exceed $20,000,000 for a period of 30
     consecutive days during each 12 month period commencing April 1, 1998 . The
     Company may borrow, prepay pursuant to Section 2.12 and reborrow, from the
     date of this Agreement until the Revolving Credit Termination Date, the
     full amount of the Commitment Amount, (other than a 30 day period in each
     12 months as provided in the prior sentence) or any lesser sum that is at
     least $100,000 and an integral multiple of $100,000. Any Revolving Loan not
     repaid by the Revolving Credit Termination Date shall be due and payable on
     the Revolving Credit Termination Date.

a. Section 2.1(c) of the Credit Agreement is deleted in its entirety and amended
to read as follows:

      (c) The proceeds of the Revolving Loans shall be used by the Company
     exclusively for working capital purposes, except that, up to $75,000,000
     (reduced as provided in Section 5.13) of the Commitment Amount may be used,
     in the aggregate, to repurchase some or all of the Senior Subordinated
     Notes and fund the Stock Repurchase Program, provided that the Company
     shall demonstrate that it will comply with provisions of Sections 5.13 and
     6.8 (xiv) of this Agreement and the Company may not 

                                       5
<PAGE>

     repurchase any additional Senior Subordinated Notes or fund the Stock
     Repurchase Program prior to October 1, 1998 and shall only make such
     purchases or do such funding thereafter with the consent of the Majority
     Lenders.

a. Section 2.4 of the Credit Agreement is deleted in its entirety and amended to
read as follows:

     2.4 Commitment Fee. The Company shall pay to the Agent for the benefit of
     the Lenders during the Revolving Credit Period a commitment fee (the
     "Commitment Fee") computed at the rate of 0.25% per annum on the average
     daily amount of the unborrowed portion of the Commitment Amount less the
     average daily amount of the outstanding amount of all Letters of Credit
     during each quarter or portion thereof. Commitment fees shall be payable
     quarterly in arrears, on the last Business Day of each of March, June,
     September and December of each year and on the last day of the Revolving
     Credit Period.

a. Sections 2.8 (a) and 2.8 (b) of the Credit Agreement are deleted in their
entirety and amended to read as follows:

     (a) Each Base Rate Loan shall bear interest on the outstanding principal
     amount thereof at a rate per annum equal to the Base Rate plus the
     Applicable Margin, which rate shall change contemporaneously with any
     change in the Base Rate. Such interest shall be payable on the last day of
     each month, and when such Loan is due (whether at maturity, by reason of
     acceleration or otherwise).

     (b) Each Eurodollar Loan shall bear interest on the outstanding principal
     amount thereof, for each Interest Period applicable thereto, at a rate per
     annum equal to the Adjusted Eurodollar Rate plus the Applicable Margin.
     Such interest shall be payable for such Interest Period on the last day
     thereof and when such Eurodollar Loan is due (whether at maturity, by
     reason of acceleration or otherwise) and, if such Interest Period is longer
     than three months, at intervals of three months after the first day
     thereof.

a. Section 2.16 and 2.17 of the Credit Agreement are deleted in their entirety
and amended to read as follows:

     2.16 Letters of Credit.

          (a) General. Subject to the terms and conditions set forth herein, in
     addition to the Loans provided for in Section 2.1, as long as any Event of
     Default or Default has not occurred and is not continuing, the Company may
     request the issuance of Letters of Credit for its own account by the Agent,
     in a form reasonably acceptable to the Agent, at any time and from time to
     time during the Revolving Credit Period. Letters of Credit issued hereunder
     shall constitute utilization of the Commitment. In the event of any
     inconsistency between the terms and conditions of this Agreement and the
     terms and conditions of any form of letter of credit application or other
     agreement submitted by the Company to, or entered into by the Company with,
     the Agent relating to any Letter of Credit, the terms and conditions of
     this Agreement shall control.


                                       6

<PAGE>

          (b) Notice of Issuance, Amendment, Renewal, Extension; Certain
     Conditions. To request the issuance of a Letter of Credit (or the
     amendment, renewal or extension of an outstanding Letter of Credit), the
     Company shall hand deliver or telecopy (or transmit by electronic
     communication, if arrangements for doing so have been approved by the
     Agent) to the Agent (reasonably in advance of the requested date of
     issuance, amendment, renewal or extension) a notice requesting the issuance
     of a Letter of Credit, or identifying the Letter of Credit to be amended,
     renewed or extended, the date of issuance, amendment, renewal or extension,
     the date on which such Letter of Credit is to expire (which shall comply
     with paragraph (c) of this Section 2.16), the amount of such Letter of
     Credit, the name and address of the beneficiary thereof, and such other
     information as shall be necessary to prepare, amend, renew or extend such
     Letter of Credit. As required by the Agent, the Company also shall submit a
     letter of credit application on the Agent's standard form in connection
     with any request for a Letter of Credit. A Letter of Credit shall be
     issued, amended, renewed or extended only if (and upon issuance, amendment,
     renewal or extension of each Letter of Credit the Company shall be deemed
     to represent and warrant that), after giving effect to such issuance,
     amendment, renewal or extension (i) the aggregate Letter of Credit exposure
     of the Agent, including unpaid drawings under Letters of Credit (determined
     for these purposes without giving effect to the participations therein of
     the Lenders pursuant to paragraph (d) of this Section 2.16) shall not
     exceed the Letter of Credit Sublimit, and (ii) the total of all outstanding
     Loans and Letters of Credit exposure of the Agent shall not exceed the
     total Commitment..

          (c) Expiration Date. Each Letter of Credit shall expire (without
     giving effect to any extension thereof by reason of an interruption of
     business) at or prior to the close of business on the earlier of (i) the
     date 365 days after the date of the issuance of such Letter of Credit (or,
     in the case of any renewal or extension thereof, 365 days after such
     renewal or extension) provided that any such Letter of Credit may provide
     for automatic extensions thereof to a date not later than 365 days beyond
     its current expiration date, and (ii) the date that is fifteen Business
     Days prior to the Revolving Credit Termination Date. No Letter of Credit
     may be extended beyond the date that is fifteen Business Days prior to the
     Revolving Credit Termination Date.

          (d) Participations. By the issuance of a Letter of Credit (or an
     amendment to a Letter of Credit increasing the amount thereof) by the
     Agent, and without any further action on the part of the Agent, the Agent
     hereby grants to each Lender, and each Lender hereby acquires from the
     Agent, a participation in such Letter of Credit equal to such Lender's
     Percentage of the aggregate amount available to be drawn under such Letter
     of Credit. In consideration and in furtherance of the foregoing, each
     Lender hereby absolutely and unconditionally agrees to pay to the Agent
     such Lender's Percentage of each disbursement made by the Agent under such
     Letter of Credit and not reimbursed by the Company on the date due as
     provided in paragraph (e) of this Section 2.16, or of any reimbursement
     payment required to be refunded to the Company for any reason. Each Lender
     acknowledges and agrees that its obligation to acquire participations
     pursuant 


                                       7

<PAGE>

     to this paragraph in respect of Letters of Credit is absolute and
     unconditional and shall not be affected by any circumstance whatsoever,
     including any amendment, renewal or extension of any Letter of Credit or
     the occurrence and continuance of a Default or reduction or termination of
     the Commitment, and that each such payment shall be made without any
     offset, abatement, withholding or reduction whatsoever.

          (e) Reimbursement. If the Agent shall make any disbursement in respect
     of a Letter of Credit, the Company shall reimburse the Agent in respect of
     such disbursement by paying to the Agent an amount equal to such
     disbursement not later than 1:30 p.m., Boston, Massachusetts time, on (i)
     the Business Day that the Company receives notice of such disbursement, if
     such notice is received prior to 12:00 noon, Boston, Massachusetts time, or
     (ii) the Business Day immediately following the day that the Company
     receives such notice, if such notice is not received prior to such time,
     provided that the Company may, subject to the conditions to borrowing set
     forth herein, request in accordance with Section 2.1 that such payment be
     financed with a Revolving Loan in an equivalent amount and, to the extent
     so financed, the Company's obligation to make such payment shall be
     discharged and replaced by the resulting Revolving Credit Base Rate
     Borrowing.

          (f) Failure to Pay. If the Company fails to make payment when due
     under any Letter of Credit, the Agent shall notify each Lender of the
     applicable disbursement under the Letter of Credit, the payment then due
     from the Company in respect thereof and such Lender's Percentage thereof.
     Promptly following receipt of such notice, each Lender shall pay to the
     Agent its Percentage of the payment then due from the Company, in the same
     manner as with respect to Revolving Loans made by such Lender. Promptly
     following receipt by the Administrative Agent of any payment from the
     Company, the Agent shall distribute such payment, to the extent that the
     Lenders have made payments pursuant to this paragraph to reimburse the
     Agent, as their interests may appear. Any payment made by a Lender pursuant
     to this paragraph to reimburse the Agent for any disbursement under a
     Letter of Credit shall not constitute a Revolving Loan and shall not
     relieve the Company of its obligation to reimburse such disbursement.

     a. (g) Obligations Absolute. The Company's obligation to reimburse LC
     Disbursements as provided in paragraph (e) of this Section 2.16 shall be
     absolute, unconditional and irrevocable, and shall be performed strictly in
     accordance with the terms of this Agreement under any and all circumstances
     whatsoever and irrespective of (A) any lack of validity or enforceability
     of any Letter of Credit, or any term or provision therein, (B) any draft or
     other document presented under a Letter of Credit proving to be forged,
     fraudulent or invalid in any respect or any statement therein being untrue
     or inaccurate in any respect, (C) payment by the Agent under a Letter of
     Credit against presentation of a draft or other document that does not
     comply strictly with the terms of such Letter of Credit and (D) any other
     event or circumstance whatsoever, whether or not similar to any of the
     foregoing, that might, but for the provisions of this Section 2.16,
     constitute a legal or equitable discharge of the Company's obligations
     hereunder.

                                       8
<PAGE>

          (h) Neither the Agent nor the Lenders shall have any liability or
     responsibility by reason of or in connection with the issuance or transfer
     of any Letter of Credit by the Agent or any payment or failure to make any
     payment thereunder, or any error, omission, interruption, loss or delay in
     transmission or delivery of any draft, notice or other communication under
     or relating to any Letter of Credit (including any document required to
     make a drawing thereunder), any error in interpretation of technical terms
     or any consequence arising from causes beyond the control of the Agent;
     provided that the foregoing shall not be construed to excuse the Agent from
     liability to the Company to the extent of any direct damages (as opposed to
     consequential damages, claims in respect of which are hereby waived by the
     Company to the extent permitted by applicable law) suffered by the Company
     that are caused by the Agent's gross negligence or willful misconduct when
     determining whether drafts and other documents presented under a Letter of
     Credit comply with the terms thereof.

          (i) Interim Interest. All amounts drawn under Letters of Credit are
     Obligations hereunder and if not paid when due by the Company shall bear
     interest at the rate provided in Section 2.14 for overdue payments.

          2.17 Letter of Credit Fees . The Company shall pay to the Agent (in
     each case, a "Letter of Credit Fee") (a) for the accounts of the Lenders in
     accordance with their respective Lender's Percentage, a commission on the
     average daily face amount of each outstanding Letter of Credit (i) with
     respect to each documentary Letter of Credit, at the Applicable Margin per
     annum for documentary letters of credit and (ii) with respect to each
     standby Letter of Credit, at the Applicable Margin per annum for standby
     letters of credit, payable in either such case quarterly in arrears on the
     last Business Day of each quarter for the immediately preceding quarter in
     which any Letters of Credit shall have been or remain outstanding, and on
     the Revolving Credit Termination Date, and (b) for the Agent's own account,
     such customary commissions, issuance fees, transfer fees and other fees and
     charges in connection with the issuance or administration of each Letter of
     Credit as the Company and the Agent shall agree.

a. Section 5.8 of the Credit Agreement is deleted in its entirety and amended to
read as follows:

     5.8 Leverage Ratio. The Company shall maintain at the end of each fiscal
     quarter, as provided below, a ratio of Indebtedness for Money Borrowed at
     the end of such fiscal quarter to Consolidated Cash Flow less dividends
     permitted hereunder all calculated for the four fiscal quarters then ended
     in amount no greater than the ratio provided below as follows:

<TABLE>

<S>                                     <C>
          Fiscal Quarter Ending         Ratio

          March 31, 1998                less than or equal to
                                        4.40 to 1

          June 30, 1998                 less than or equal to
                                        4.20 to 1
</TABLE>

                                       9
<PAGE>


<TABLE>

<S>                                     <C>
          September 30, 1998            less than or equal to
                                        3.25 to 1
          December 31, 1998             less than or equal to
                                        2.75 to 1
          March 31, 1999 and each       less than or equal to
          fiscal quarter                2.75 to 1
          thereafter

</TABLE>

a. Section 5.9 of the Credit Agreement is deleted in its entirety and amended to
read as follows:

     5.9 Total Interest Coverage. The Company shall maintain, at the end of each
     fiscal quarter, as provided below, for the four fiscal quarters then ended,
     a ratio of Consolidated EBITDA less Capital Expenditures for the period to
     Consolidated Total Interest Expense for the period as follows:

<TABLE>

<S>                                     <C>
           Fiscal Quarter Ending        Ratio
           March 31, 1998               greater than or equal
                                        to 2.35 to 1
           June 30, 1998                greater than or equal
                                        to 2.40 to 1
           September 30, 1998           greater than or equal
                                        to 2.75 to 1
           December 31, 1998 and each   greater than or equal
           quarter                      to 3.00 to 1
           thereafter

</TABLE>

a. Section 5.10 of the Credit Agreement is deleted in its entirety and amended
to read as follows:

     5.10 Total Fixed Charge Coverage. The Company shall maintain, at the end of
     each fiscal quarter, as provided below, for the four fiscal quarters then
     ended, a ratio of Consolidated Cash Flow plus payments on Operating Leases
     for the period to Consolidated Total Debt Service plus payments on
     Operating Leases for the period as follows:

<TABLE>

<S>                                     <C>
           Fiscal Quarter Ending        Ratio
           March 31, 1998               greater than or equal
                                        to 1.35 to 1
           June 30, 1998                greater than or equal
                                        to 1.35 to 1
           September 30, 1998           greater than or equal
                                        to 1.60 to 1
           December 31, 1998            greater than or equal
                                        to 1.65 to 1
           March 31, 1999 and each      greater than or equal
           fiscal quarter               to 2.00 to 1
           thereafter

</TABLE>


a. Section 5.11 of the Credit Agreement, Profitability, is deleted in its
entirety and amended to read as follows:

     5.11 Profitability . The Company shall have Consolidated Net Income at the
     end of each fiscal quarter of a least $1.00.

                                       10
<PAGE>

a. Section 5.13 of the Credit Agreement, Use of Proceeds, is deleted in its
entirety and amended to read as follows:

           5.13 Use of Proceeds. The Company will use the proceeds of the
          Revolving Loans for the ongoing working capital needs of the Company
          and the Guarantors. Notwithstanding the foregoing, the Company may use
          up to $75,000,000 , in the aggregate of the Commitment Amount, reduced
          by all purchases of Senior Subordinated Notes prior to the date of
          this Agreement as set forth on Exhibit C and further reduced by all
          purchases of Senior Subordinated Notes and common stock under the
          Stock Repurchase Program made on and after the date hereof, to
          repurchase a portion of the Senior Subordinated Notes or any of the
          Company's common stock under the Stock Repurchase Program, provided,
          (i) that the Company shall satisfy on a pro forma basis, all of the
          covenants made herein for the next four (4) fiscal quarters from the
          date thereof, (ii) that the Company's repurchase of the Senior
          Subordinated Notes and common stock under the Stock Repurchase Program
          in any fiscal quarter shall be limited to the amount of the Company's
          positive net income based on the average of net income for the
          preceding four fiscal quarters, as previously reported to the Agent
          and using the current quarter as the fourth quarter for purposes of
          the calculation and (iii) that such repurchase complies with the
          provisions of Section 6.8 (xiv) hereof. Notwithstanding the forgoing,
          the Company shall not repurchase any additional Senior Subordinated
          Note or common stock under the Stock Repurchase Program prior to
          October 1, 1998 and shall only make such repurchases after October 1,
          1998 with the prior consent of the Majority Lenders.

a.     Section 5.16 is added to the Credit Agreement to read as follows:

     5.16 Capital Expenditures. The Company shall not make Capital Expenditures
     (i) in the fiscal year ending December 31, 1998 which exceed $20,000,000
     and (ii) in the fiscal year ending December 31, 1999 which exceed
     $30,000,000.

a.   Section 6.1 (i) of the Credit Agreement is deleted in its entirety.
b.   Exhibit F is amended in its entirety as provided in Exhibit F to this 
Third Amendment.
c.   Exhibit J is amended in its entirety as provided in Exhibit J to this
Third Amendment.

1. Consent and Waiver. Subject to the terms of this Agreement and the Consent
Agreement, the Lenders hereby reaffirm the waiver contained in the Waiver
Agreement.

1.      Conditions to Third Amendment.

a. The agreements of the Agent and the Lenders as set forth in this Third
Amendment are subject to the fulfillment of the following conditions:

                                       11
<PAGE>

(1) Receipt by Agent of a copy of this Third Amendment and Consent Agreement
executed by the Company, Retail, Licensing and the Majority Lenders;

(1) Receipt by each of the Lenders of a one time amendment fee equal to 10 basis
points of each such Lender's Commitment.

(1)   Evidence of Termination of the Guess Letter of Credit;

(a) Receipt by the Agent of (i) the opinion of counsel to the Company in form
reasonably satisfactory to the counsel to the Agent; (ii) a certificate signed
by the Secretary or Assistant Secretary of the Company certifying, among other
things: that appended is a Certified Articles of Incorporation of the Company,
that the By-laws of the Company has not been amended since the certificate
delivered on December 31, 1997, that the appended resolutions of the Company's
Boards of Directors authorizing the execution, delivery and performance of the
Third Amendment to the Credit Agreement are in full force and effect, and
affirmation as to the names, incumbency and signatures of the officers of the
Company, Retail and Licensing executing the Third Amendment to Credit Agreement
and the other Loan Documents executed pursuant thereto;

(1) Current certificates of foreign qualification for the Company.

(1) Such other documents, instruments and agreements as Agent may reasonably
request in connection herewith or in order to effectuate the matters described
herein.

1. Credit Agreement Remains in Full Force an Effect. Except for the amendments
set forth in Section 2 hereof, no other amendment to the Credit Agreement is
being made or implied by this Third Amendment and all provisions of the Credit
Agreement shall remain in full force and effect, except as specifically amended
by this Third Amendment.

1.     Representations and Warranties; No Default or Event of Default.

a. The Company hereby confirms that the representations and warranties contained
in Section 4 of the Credit Agreement are true and correct as of the date hereof
(except to the extent that such representations and warranties relate to a prior
date) and that no Default or Event of Default has occurred and is continuing on
the date hereof which was not waived under the Waiver Agreement.

a. The Guarantors, which have consented to this Third Amendment, hereby confirm
that each of them is a Subsidiary for all purposes under the Credit Agreement
and that all of the representations and warranties contained in Section 4 of the
Credit Agreement are true and correct as of the date hereof as to each of the
Guarantors.

1. Governing Law. This Waiver shall be construed in accordance with and governed
by the laws of the Commonwealth of Massachusetts (without giving effect to any
conflicts of laws provisions contained therein).

1. Fees and Expenses. The Company shall pay the Lenders' reasonable attorneys'
fees and out-of-pocket expenses including, without limitation, other normal and
customary charges for photocopying, facsimile transmission, overnight delivery,
postage, long distance telephone calls and similar charges actually incurred in
connection with this Third Amendment as of and through the date hereof.


                                       12
<PAGE>

1. Counterparts. This Third Amendment and Waiver may be executed in any number
of counterparts, each of which when executed and delivered shall be deemed an
original, but all of which together shall constitute one instrument. In making
proof of this Third Amendment, it shall not be necessary to account for more
than one counterpart hereof signed by each of the parties hereto. Except to the
extent specifically amended or supplemented hereby, all of the items, conditions
and provisions of the Credit Agreement shall remain unmodified, and the Credit
Agreement, as amended and supplemented by this Third Amendment, is confirmed as
being in full force and effect.



                                       13
<PAGE>



     IN WITNESS WHEREOF, the parties hereto have caused this Agreement to be
duly executed as of the day and the year first written.

                         GUESS ?, INC.


                              By:
                              Print Name:

                              Title:

               BANKBOSTON, N.A. FORMERLY THE FIRST NATIONAL BANK OF BOSTON (AS
               AGENT AND LENDER) 

                              By: 
                              Print Name: 

                              Title:

                              SANWA BANK CALIFORNIA (AS CO-AGENT AND LENDER)

                              By:
                              Print Name:

                              Title:


               CREDIT LYONNAIS LOS ANGELES BRANCH (AS LENDER)

                              By:
                              Print Name:

                              Title:

                              SUMITOMO BANK OF CALIFORNIA                       
                              (AS LENDER)

                              By:
                              Print Name:

                              Title:

Acknowledged and Consented to:

GUESS ? RETAIL, INC.


By:___________________
Print Name:_________________

Title:_____________________


GUESS? LICENSING, INC.

By:
Print Name:
Title:____________________

                                       14
<PAGE>


                                                                       EXHIBIT F

                                   GUESS ?, INC.


                         REPORT OF CHIEF FINANCIAL OFFICER


     GUESS ?, INC. (the "Company") HEREBY CERTIFIES that:

     This Report is furnished pursuant to Section 5.1(c) of the Amended and
Restated Revolving Credit Agreement dated as of March 28, 1997, as amended from
time to time, by and between the Company and BankBoston, N.A. formerly known as
The First National Bank of Boston (the "Bank of Boston"), as Agent, Sanwa Bank
California, as Co-Agent, and the other Lenders party thereto (the "Agreement").
Unless otherwise defined herein, the terms used in this Report have the meanings
given to them in the Agreement.

     As required by Section 5.1(a) and (b) of the Agreement, consolidated
financial statements of the Company and its Subsidiaries for the
[year/month/quarter] ended , 19 (the "Financial Statements") prepared in
accordance with GAAP consistently applied accompany this Report. The Financial
Statements present fairly the consolidated financial position of the Company and
its Subsidiaries as at the date thereof and the consolidated results of
operations of the Company and its Subsidiaries for the period covered thereby
(subject only to normal recurring year-end adjustments).

     The figures set forth in Schedule A for determining compliance by the
Company with the financial covenants contained in the Agreement are true and
complete as of the date hereof.

     The activities of the Company and its Subsidiaries during the period
covered by the Financial Statements have been reviewed by the Chief Financial
Officer or by employees or agents under his immediate supervision. Based on such
review, to the best knowledge and belief of the Chief Financial Officer, and as
of the date of this Report, no Default has occurred and is continuing.

     WITNESS my hand this             day of          , 19  .

                         GUESS ?, INC.

                         By:

                         Title:




- ------------------
1   If a Default has occurred, this paragraph is to be modified with an 
    appropriate statement as to the nature thereof, the period of existence 
    thereof and what action the Company has taken, is taking, or proposes to 
    take with respect thereto.





<PAGE>


                           SCHEDULE A
                               to
                           EXHIBIT F

                      FINANCIAL COVENANTS


 Current Ratio (Section 5.7) 
REQUIRED for fiscal quarter ending:
                                                                   :1.00
 ACTUAL for fiscal quarter ending:
      (i)    Consolidated Current Assets                           $
      (ii)   Consolidated Current Liabilities
      (iii)  Current portion of Indebtedness for                   $
 Money Borrowed
      (iv)   Line (ii) less line (iii)                             $
      (v)    Line (i) divided by line (iv)                         :1.00

 Leverage Ratio (Section 5.8)
 MAXIMUM for fiscal quarter ending:                                 :1.00
 ACTUAL for fiscal quarter ending:
      (i)    Indebtedness for Money Borrowed                       $
      (ii)   Consolidated Cash Flow                                $
      (iii)  Excess Dividends                                      $
      (iv)   Line (ii) less line (iii)                $
      (vi)   Line (i) divided by line (iv)                         :1.00

 Total Interest Coverage (Section 5.9)
 REQUIRED for fiscal quarter ending:                                :1.00
 ACTUAL for fiscal quarter ending:                                 $
      (i)    Consolidated EBITDA
      (ii)   Capital Expenditures                                  $
      (iii)  Line (i) less Line (ii)                  $

                                       2
<PAGE>

      (iv)   Consolidated Total Interest Expense                   $
      (v)    Line (iii) divided by line (iv)                        :1.00

 Total Fixed Charge Coverage (Section 5.10)
 REQUIRED for fiscal quarter ending:                                :1.00
 ACTUAL for fiscal quarter ending:
      (i)    Consolidated Cash Flow                                $
      (ii)   Payments on Operating Leases                          $
      (iii)  Sum Total of Line (i) plus Line (ii)     $
      (iv)   Consolidated Total Debt Service                       $
      (v)    Payments on Operating Leases
      (vi)   Sum Total of Line (iv) plus Line (v)
      (vii)  Line (iii) divided by Line (iv)                        :1.00

 Profitability (Section 5.11)
 REQUIRED at the end of each fiscal quarter:                       $   1.00
 ACTUAL for fiscal quarter ending:
      Consolidated net income                                      $

 Inventory Turnover (Section 5.12)
 MINIMUM:                                             2.25 Turns
 ACTUAL:
      (i)    Total cost of sales for the Company                   $
 for the four fiscal quarters ended
      (ii)   Book Value of inventory at end of                     $
 current fiscal quarter
      (iii)  Book value of inventory at beginning                  $
 of measurement period
      (iv)   Line (ii) plus line (iii)                             $
      (v)    Line (iv) divided by 2
      (vi)   Line (i) divided by line (v)             ____ Turns


                                       3
<PAGE>



 CAPITAL EXPENDITURES (SECTION 5.16) 

 MAXIMUM for fiscal year ending: 

 ACTUAL through the fiscal quarter ending:


      WITNESS my hand this ______ day of ____________, 19__.

                         GUESS ?, INC.

                         By:

                         Title:

                                       4
<PAGE>


                                                                       EXHIBIT J
                      LENDER'S PERCENTAGES

<TABLE>
<CAPTION>

Lender                                       Maximum
                                             Total               Lender's
                                             Commitment          Percentages


<S>                                          <C>                 <C>     
BankBoston, N.A.                             $30,000,000         34.5324%
100 Federal Street
Mail Stop 01-09-05
Boston, Massachusetts 02110
Attention: Nancy Fuller, Director
Telecopier: (617)434-6685

Sanwa Bank California                        $26,875,000         30.9353%
Sanwa Bank Plaza
601 South Figueroa Street
10th Floor
Los Angeles, California 90017
Attention: Nicole Garnier, Vice President
Telecopier: (213)896-7090

Credit Lyonnais                              $20,000,000         23.0216%
Los Angeles Branch
515 South Flower Street
Suite 2200
Los Angeles, CA 90071
Attention: Dianne Scott, Vice President
Telecopier: (213) 623-3437

Sumitomo Bank of California                  $10,000,000         11.5108%
611 West 6th Street
Suite 3900
Los Angeles, California 90017
Attention: Matthew R. Van Steenhuyse, 
Vice President
Telecopier: (213) 622-1385
</TABLE>


<PAGE>

10.34. Amendment No. 1 to The Guess?, Inc. Amended and Restated 1996 Non-
       Employee Directors' Stock Option Plan.
 ------------------------------------------------------------------------------

                             AMENDMENT NO. 1 TO THE
                        GUESS?, INC. AMENDED AND RESTATED
                 1996 NON-EMPLOYEE DIRECTORS' STOCK OPTION PLAN


     Effective as of the date hereof, the Guess ?, Inc. Amended and Restated
1996 Non-Employee Directors' Stock Option Plan (the "Plan") is hereby amended as
follows:

     1. The Plan shall hereafter be known as the "Guess ?, Inc. 1996
Non-Employee Directors' Stock Grant and Stock Option Plan," and the definition
of "Plan" in Section 2 shall be amended to reflect such change in name.

     2. Section 2 of the Plan is hereby amended to add new definitions as
follows:

     "Annual Stock Grant" means an award of Common Stock to an Eligible Director
under Section 13 of the Plan.

     "Initial Stock Grant Date" means July 1, 1998.

     3. Sections 12(a), (d) and (e) are hereby amended to include comparable
provisions with respect to Annual Stock Grants.

     4. A new Section 13 is hereby added to the Plan to provide as follows:

"13.     Annual Stock Grants

     (a) On the Initial Stock Grant Date, each Eligible Director shall be
granted 1,500 shares of Common Stock.

     (b) Each person who first becomes an Eligible Director on or after the
Initial Stock Grant Date shall be granted 1,500 shares of Common Stock on the
date such person first becomes an Eligible Director.

     (c) On the first business day of each calendar year during the term of the
Plan, each Eligible Director who has not been an employee of the Company at any
time during the immediately preceding 12 months shall be granted an additional
1,500 shares of Common Stock."

     5. In all other respects, the provisions of the plan as in effect as of the
date hereof shall remain in full force and effect.


Dated:  July 1, 1998


<PAGE>


                                                                   Exhibit 10.35

10.35.    Employment Agreement dated July 6, 1998 between Guess?, Inc. and
          Brian L. Fleming.
 ------------------------------------------------------------------------------


July 6, 1998




Brian L. Fleming
4460 Wilshire Blvd., #704
Los Angeles, CA  90010

Dear Brian,

Congratulations on your decision to join GUESS?, Inc.

This letter will serve to confirm the offer of employment extended to you by
GUESS? Inc. as Executive Vice President and Chief Financial Officer starting on
July 20, 1998. You will report directly to Maurice Marciano.

Your annual salary (base salary) for your first year of employment will be
$300,000.00, subject to annual increases as deemed appropriate by the Chairman
and the Board of Directors. In addition, you will receive a car allowance of
$12,000.00 per year. You will be reimbursed monthly dues (currently $265 per
month) and all reasonable business expenses associated with your membership in
the Jonathan Club.

You will be eligible to participate in the Company's Annual Bonus Incentive Plan
based on participation percentages and performance objectives determined by the
Chairman and the Board of Directors. With respect to the 1998 year, you will be
eligible for a bonus representing five months participation (40% of a normal
full year bonus). This bonus will be earned if objectives are achieved as
determined by the Chairman and the Board of Directors. You and the Chairman
would mutually agree to the 1998 (second half) bonus performance objectives
within 30 days after your employment start date.

At commencement of employment, you will be granted stock options for 100,000
shares under the Company's Equity Incentive Plan. Terms and conditions of the
stock options will be consistent with those granted to other executive officers.

You will be eligible for medical, dental, life, and disability benefits as well
as other benefits, including participation in the Company's 401(k) plan and paid
vacation, provided to other GUESS?, Inc. employees at your executive level.

If GUESS?, Inc. terminates your employment within the first 18 months of
employment for any reason, other than serious cause (cause will include, but not
be limited to, chronic drug abuse, chronic alcoholism, or the conviction of a
felony), GUESS?, Inc. shall pay you an additional 6 months of base salary.

In accordance with government regulation, all new employees must present
eligibility to work. On your first day of employment, please bring in documents
to establish both identification and employment eligibility from the attached
list of acceptable documents (Form I-9). If you are unable to present these
documents, you will not be able to commence employment.


<PAGE>

Please indicate your acceptance of this offer by executing the enclosed
duplicate original, and returning it in the envelope provided.

We look forward to your joining us at GUESS?, Inc., and a prosperous future
together. Please feel free to contact me if you have any questions.

Sincerely,


Johnna Porfilio
GUESS?, Inc. Recruiter


AGREED & ACCEPTED


- -----------------------------
Brian Fleming                            Date


                                       2

<TABLE> <S> <C>

<PAGE>
<ARTICLE> 5
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                          DEC-31-1998
<PERIOD-START>                             JAN-01-1998
<PERIOD-END>                               JUN-28-1998
<CASH>                                           5,452
<SECURITIES>                                     1,500
<RECEIVABLES>                                   28,930
<ALLOWANCES>                                     3,634
<INVENTORY>                                    104,722
<CURRENT-ASSETS>                               179,503
<PP&E>                                         177,746
<DEPRECIATION>                                  87,110
<TOTAL-ASSETS>                                 289,835
<CURRENT-LIABILITIES>                           55,488
<BONDS>                                        138,000
                                0
                                          0
<COMMON>                                           137
<OTHER-SE>                                      86,580
<TOTAL-LIABILITY-AND-EQUITY>                   289,835
<SALES>                                        190,500
<TOTAL-REVENUES>                               208,836<F1>
<CGS>                                          118,149
<TOTAL-COSTS>                                  183,389
<OTHER-EXPENSES>                                   224
<LOSS-PROVISION>                                   132
<INTEREST-EXPENSE>                               3,409
<INCOME-PRETAX>                                 18,632
<INCOME-TAX>                                     7,241
<INCOME-CONTINUING>                                  0
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    11,391
<EPS-PRIMARY>                                     0.27
<EPS-DILUTED>                                     0.27
<FN>
<F1>Includes net royalties of $18.3 million.
</FN>
        

</TABLE>


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