GUESS INC ET AL/CA/
10-K405, 1999-03-31
WOMEN'S, MISSES', CHILDREN'S & INFANTS' UNDERGARMENTS
Previous: KFX INC, 10-K, 1999-03-31
Next: GUESS INC ET AL/CA/, DEF 14A, 1999-03-31



<PAGE>
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
 
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
 
                            ------------------------
 
                                   FORM 10-K
 
                 ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(D)
                     OF THE SECURITIES EXCHANGE ACT OF 1934
 
                  FOR THE FISCAL YEAR ENDED DECEMBER 31, 1998
                         COMMISSION FILE NUMBER 1-11893
 
                                 GUESS ?, INC.
 
             (Exact name of registrant as specified in its charter)
 
                  DELAWARE                             95-3679695
        (State or other jurisdiction         (I.R.S. Employer Identification
     of incorporation or organization)                   Number)
 
                           1444 SOUTH ALAMEDA STREET
                         LOS ANGELES, CALIFORNIA 90021
                                 (213) 765-3100
 
    (Address, including zip code, and telephone number, including area code)
 
          Securities registered pursuant to Section 12(b) of the Act:
 
                                             NAME OF EACH EXCHANGE ON WHICH
            TITLE OF EACH CLASS                        REGISTERED
  ----------------------------------------  ---------------------------------
  Common Stock, par value $0.01 per share        New York Stock Exchange
 
        Securities registered pursuant to Section 12(g) of the Act: NONE
 
    Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports) and (2) has been subject to such
filing requirements for the past 90 days. Yes /X/  No / /
 
    Indicate by check mark if disclosure of delinquent filers pursuant to item
405 of Regulation S-K is not contained herein, and will not be contained, to the
best of registrant's knowledge, in definitive proxy or information statements
incorporated by reference in Part III of this Form 10-K or any amendment to this
Form 10-K. /X/
 
    As of February 26, 1999, the aggregate market value of the voting and
non-voting common equity stock held by non-affiliates of the registrant was
$48,703,985.
 
    As of February 26, 1999, the registrant had 42,911,035 shares of Common
Stock outstanding.
 
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
<PAGE>
                               TABLE OF CONTENTS
 
<TABLE>
<CAPTION>
ITEM DESCRIPTION                                                          PAGE
- ------------------------------------------------------------------------  ----
<C> <S>                                                                   <C>
                                    PART I
   1 Business............................................................    1
   2 Properties..........................................................   10
   3 Legal Proceedings...................................................   11
   4 Submission of Matters to a Vote of Security Holders.................   13
 
                                   PART II
   5 Market for Registrant's Common Equity and Related Stockholder
      Matters...........................................................    13
   6 Selected Financial Data.............................................   14
   7 Management's Discussion and Analysis of Financial Condition and
      Results of Operations.............................................    15
  7A Quantitative and Qualitative Disclosures About Market Risks.........   24
   8 Financial Statements and Supplementary Data.........................   24
   9 Changes in and Disagreements with Accountants on Accounting and
      Financial Disclosure..............................................    25
 
                                   PART III
  10 Directors and Executive Officers of the Registrant..................   25
  11 Executive Compensation..............................................   25
  12 Security Ownership of Certain Beneficial Owners and Management......   25
  13 Certain Relationships and Related Transactions......................   25
 
                                   PART IV
  14 Exhibits, Consolidated Financial Statement Schedules and Reports on
      Form 8-K..........................................................    25
</TABLE>
<PAGE>
                                     PART I
 
ITEM 1.  BUSINESS
 
IMPORTANT FACTORS REGARDING FORWARD-LOOKING STATEMENTS
 
    Various forward-looking statements have been made in this Form 10-K.
Forward-looking statements may also be in the registrant's other reports filed
under the Securities Exchange Act of 1934, in its press releases and in other
documents. In addition, from time to time, the registrant through its management
may make oral forward-looking statements.
 
    Forward-looking statements generally refer to future plans and performance,
and are identified by the words "believe," "expect," "anticipate," "optimistic,"
"intend," "aim," "will" or similar expressions. Readers are cautioned not to
place undue reliance on these forward-looking statements, which speak only as of
the date of which they are made. The registrant undertakes no obligation to
update publicly or revise any forward-looking statements.
 
    For additional information regarding forward-looking statements, refer to
Item 7, Management's Discussion and Analysis of Financial Condition and Results
of Operations.
 
GENERAL
 
    Guess ?, Inc. ("the Company" or "Guess"), founded in 1981 by the Marciano
brothers, designs, markets, distributes and licenses one of the world's leading
lifestyle collections of casual apparel, accessories and related consumer
products. The Company's apparel for men, women and girls is marketed under
numerous trademarks including Guess, Guess?, Guess U.S.A., Guess Collection and
Guess? and Triangle Design. The lines include full collections of denim and
cotton clothing, including jeans, pants, overalls, skirts, dresses, shorts,
blouses, shirts, jackets and knitwear. In addition, the Company has granted
licenses to manufacture and distribute a broad range of products that complement
the Company's apparel lines, including clothing for infants and children,
activewear, footwear, eyewear, watches, home products and other fashion
accessories. Revenue generated from wholesale and retail operations and from
licensing activities, were 45.0%, 47.2% and 7.8%, respectively, of net revenue
in 1998. The Company's total net revenue in 1998 was $471.9 million and net
earnings were $25.1 million.
 
BUSINESS STRENGTHS
 
    The Company believes it possesses a foundation of business strengths
necessary for the execution of its business growth strategies. These business
strengths include the following:
 
    BRAND EQUITY.  GUESS? believes that its well-developed and highly
recognizable brand is one of the Company's most valuable assets. Through its
award-winning advertising, under the creative leadership and vision of Paul
Marciano, the Company has achieved worldwide recognition of the GUESS? brand
name. It has developed the "GUESS? signature image" and "GUESS? lifestyle
concept," through the use of its strong and distinctive images, merchandising
display themes, logos, and trademarks which are registered in over 160
countries. By retaining control over its advertising and marketing activities
from its headquarters in Los Angeles, the Company maintains the integrity,
consistency and direction of the GUESS? brand image worldwide, while realizing
substantial cost savings when compared to the use of outside advertising
agencies.
 
    PRODUCT DESIGN.  The enduring strength of the GUESS? brand name and image is
due mainly to the Company's consistent emphasis on innovative and distinctive
product designs that stand for exceptional styling and quality. Under the
direction of Maurice Marciano, the Company's design function is performed by an
in-house staff, which is structured to deliver synergy and consistency in its
product offerings and design direction. The apparel industry is highly
competitive and subject to rapidly changing consumer preferences and tastes. The
GUESS? design team seeks to anticipate, adapt and respond to these changing
 
                                       1
<PAGE>
preferences by aggressively monitoring emerging fashion trends, while retaining
the distinctive GUESS? image. Design concepts are inspired by an appreciation of
the American lifestyle combined with a European flair.
 
    ADVERTISING AND MARKETING.  All worldwide advertising, marketing activities
and promotional materials are controlled from the Company's headquarters in Los
Angeles. Guess Jeans, Guess U.S.A. and Guess?, Inc. images have been showcased
in dozens of major publications, and outdoor and broadcast media throughout the
United States and worldwide. The Company's advertising campaigns promote the
GUESS? image and products, with an emphasis on image. The Company's signature
black and white print advertisements, as well as color print advertisements,
have garnered prestigious awards including Clio, Belding and Mobius awards for
creativity and excellence. GUESS? has maintained a high degree of consistency in
its advertisements, by using similar themes and images. The Company requires its
licensees and distributors to invest a percentage of their net sales of licensed
products and net purchases of GUESS? products, respectively, in Company-approved
advertising, promotion and marketing.
 
    LICENSING OPERATIONS.  The desirability of the GUESS? brand name among
consumers has allowed the Company to selectively expand its product offerings
and global markets through licensing arrangements, with minimal capital
investment or on-going operating expenses. The Company carefully selects its
licensees and maintains strict control over product design, advertising,
marketing and distribution of all licensed products in order to maintain
consistent global brand equity. The Company currently has 32 licenses that
include watches, eyewear, shoes, jewelry and related accessories. The Company
has granted licenses for the manufacture and sale of GUESS? branded products in
markets which include Europe, Asia, South America, Australia and Africa.
 
    WHOLESALE DISTRIBUTION.  The Company has both domestic and international
wholesale distribution channels. Domestic wholesale customers consist primarily
of better department stores and select upscale specialty stores, which have the
image and merchandising expertise that GUESS? requires for the effective
presentation of its products. Leading domestic wholesale customers include
Federated Department Stores, Inc., The May Department Stores Company, Dillard's,
Inc. and Dayton Hudson Corporation. Through its wholesale distribution channel
to larger customers with locations throughout the United States, the Company's
products reach a broad geographic market. During 1998, the Company's products
were sold directly to consumers from approximately 2,800 retail store locations
in the United States. These locations include approximately 1,200 shop-in-shops,
an exclusive selling area within a department store that offers a wide array of
GUESS? products and incorporates GUESS? signage and fixture designs. These
shop-in-shops allow the Company to reinforce the "GUESS? signature image" and
"GUESS? lifestyle concept" with its customers. Additionally, via its foreign
subsidiaries and network of international distributors, the Company's products
are found in major cities throughout Asia, Europe, South America and the Middle
East.
 
    RETAIL DISTRIBUTION.  As of December 31, 1998, the Company's domestic retail
operations consisted of 84 retail and 48 company outlet stores that were owned
and operated directly by the Company. Distribution through the Company's retail
stores allows the Company to influence the merchandising and presentation of its
products, build brand equity and to test market new product design concepts. The
Company further enhances the GUESS? image through its retail network, which
creates an upscale and inviting shopping environment. The Company's 84 domestic
retail stores carry a full assortment of men's and women's GUESS? merchandise,
including most of its licensed products. The Company's 48 domestic company
outlet stores are located in outlet malls and strip centers, generally operating
outside the shopping radius of the Company's wholesale customers and its own
retail stores. These stores sell selected styles of GUESS? apparel and licensed
products at a discount to value-conscious customers.
 
    FINANCIAL STRENGTH.  The Company's financial position improved dramatically
during 1998, as total debt was reduced by $42.5 million to $99.0 million at
year-end. The Company also has a $100.0 million revolving credit facility that
was completely paid off by the end of 1998. In addition, at the end of 1998, the
 
                                       2
<PAGE>
Company had $11.9 million in short-term investments. The Company anticipates it
will be able to satisfy its ongoing cash requirements through 1999, including
expansion plans, primarily with cash flow from operations, supplemented, if
necessary, by borrowings under its revolving credit facility.
 
BUSINESS GROWTH STRATEGIES
 
    The Company regularly evaluates and implements initiatives that it believes
will build brand equity, grow operations and increase profitability. The
following is a summary of these key growth strategies.
 
    BUILDING BRAND EQUITY.  The Company views the value of its brand as a
strategic asset and a primary source of sustainable competitive advantage.
Elements contributing to brand equity include brand loyalty, name awareness,
perceived quality, strong brand images, public relations, publicity, promotional
events and trademarks. In order to build long-term brand equity the Company will
launch a new marketing campaign in 1999, which will include Internet advertising
sponsors and television commercials, strong and consistent images utilized in
all media forms, fresh merchandising presentation themes and enhanced
point-of-sale materials. This marketing program is designed to convey a uniform
style image for the brand, aimed at increasing the desire of the target group to
join the GUESS? customer group.
 
    REPOSITIONING LICENSEE PORTFOLIO.  In order to maintain quality and control
of the brand, the Company will continue to strategically reposition its
licensing portfolio by bringing in-house apparel licenses, where appropriate.
Over the past few years, the Company has been encouraged by the results of
converting the Women's Knits and Girl's product lines. The Company believes this
process creates improved synergy and consistency of its overall apparel product
offerings. It also plans to enhance the effectiveness of its existing licensees
by continuing to provide design, production, technical and marketing assistance
and direction, while pursuing efficiencies of scale through joint sourcing,
whenever possible.
 
    IMPROVED PRODUCT SOURCING.  The Company is refocusing its product sourcing
strategies to increase efficiencies, reduce costs and improve quality.
Commencing in 1998, the Company increased its utilization of lower-cost,
offshore "packaged purchases," in which it supplies the product design and
fabric selection, and the vendor manufactures and delivers the finished product.
On an increasing basis, the Company will seek to strategically align itself with
sourcing vendors worldwide, who will take full responsibility for delivering a
quality, finished product in a timely manner. The trend towards increasing
offshore package purchase production will continue throughout 1999. The Company
will continue to use a limited number of local contractors, as it is important
to react to last minute trends, as well as respond to rush reorders. By
increasing the use of packaged programs, the Company believes it can achieve
improved product gross margins, reduce carrying costs of raw materials and
improve deliveries and quality.
 
    EXPAND SHOP-IN-SHOP PROGRAMS.  The GUESS? "shop-in-shop" concept is designed
to enhance the presence and brand awareness of GUESS? products in department
stores. The strategic product presentation, theme-based fixturing, displays,
strong and distinctive images and point-of-sale materials in these shops are
designed to reinforce and capitalize on the "GUESS? lifestyle" concept in these
premium department store locations. These shops also facilitate ease of consumer
shopping by featuring a comprehensive presentation of the Company's merchandise.
The Company intends to open and/or remodel up to 125 shops during 1999,
featuring a fresh shop fixture design concept and presentation theme. The
Company intends to open and/or remodel up to an additional 200 shops during
2000.
 
    RETAIL STORE STRATEGY AND EXPANSION PLANS.  The Company's primary retail
strategies for achieving greater store profitability are three-fold:
aggressively manage inventory, create a team of motivated sales associates and
build brand equity. By pro-actively managing our product mix through the
aggressive monitoring of sell-through rates, timely product deliveries and
earlier disposal of past-season fashion items, the Company believes it can
capitalize on emerging trends and that its customers will respond favorably to
its "fashion-right" products. The Company is dedicated to improving customer
service and creating a more favorable shopping experience for customers by
continuing to develop teams of highly
 
                                       3
<PAGE>
motivated and service-oriented sales associates. We plan to accomplish this
through sales training, enhanced incentives, and expanded product knowledge.
 
    The look and feel of GUESS? retail and outlet stores play an important role
in building the Company's brand equity. In order to enhance its quality of
presentation, the Company plans to remodel approximately 20 stores during 1999.
In addition, the Company will continue to enhance its presentation of strong and
distinctive visual imagery, themed fixtures and point-of-sale displays. This
environment, combined with the synergistic presentation of a wide array of fresh
GUESS? and licensee-produced product offerings, including men's, women's, Guess
Collection, shoes, eyewear, watches, jewelry and related accessories, showcases
the "GUESS? lifestyle" concept in its entirety.
 
    The Company's retail growth strategy is to increase domestic retail sales
and profitability by expanding its network of retail stores and improving the
performance of existing stores. In 1998, the Company intentionally slowed the
expansion of its retail network until the aforementioned strategies to improve
store operations and merchandising produced more favorable results. During 1999,
the Company plans to expand its 132 existing store base by opening 10 new stores
and improve its operating base by closing underperforming stores. During 2000,
the Company plans to resume retail expansion by increasing retail space by up to
20%.
 
    LEVERAGING THE INTERNET.  The Company's latest venture is the development of
the GUESS? on-line retail superstore to capitalize on the growth of the Internet
and emerging technologies. The new "guess.com" will be rolled out in multiple
phases throughout 1999, beginning in the second quarter. The Company has
licensed Interworld Corporation's Commerce Exchange solution to power the Web
site, which will showcase GUESS? products in an easy-to-navigate, on-line
catalog and allow customers to view and purchase its collections of casual
apparel and accessories. This virtual store is designed to, among other things,
create an additional retail distribution channel, build brand equity, expand
market penetration, improve customer service levels and create a fun and
entertaining alternative-shopping environment. Later phases of the project are
expected to involve business-to-business solutions, which are designed to expand
and enhance the Company's domestic wholesale distribution channel, whereby the
Company's domestic wholesale customers will be able to place their orders via
the Internet. This should reduce operating costs, increase sourcing and
distribution efficiencies, and improve customer service.
 
COMPANY PRODUCTS
 
    The Company derives its net revenue from three primary sources: the sale of
Guess men's, women's and girl's apparel worldwide to wholesale customers and
distributors, from the sale of Guess men's, women's and girl's apparel and its
licensees' products through the Company's network of retail and factory outlet
stores primarily in the United States and net royalties from worldwide licensing
activities. The following table sets forth the net revenue of the Company
through its channels of distribution.
 
<TABLE>
<CAPTION>
                                                                        YEAR ENDED DECEMBER 31,
                                                  -------------------------------------------------------------------
                                                          1998                   1997                   1996
                                                  ---------------------  ---------------------  ---------------------
                                                                            (IN THOUSANDS)
<S>                                               <C>         <C>        <C>         <C>        <C>         <C>
Net Revenue:
Retail operations...............................  $  222,624       47.2% $  215,873       41.9% $  209,828       38.1%
Wholesale operations............................     212,504       45.0     250,040       48.5     288,046       52.2
                                                  ----------  ---------  ----------  ---------  ----------  ---------
  Net revenue from product sales................     435,128       92.2     465,913       90.4     497,874       90.3
Net royalties...................................      36,803        7.8      49,459        9.6      53,288        9.7
                                                  ----------  ---------  ----------  ---------  ----------  ---------
    Total net revenue...........................  $  471,931      100.0% $  515,372      100.0% $  551,162      100.0%
                                                  ----------  ---------  ----------  ---------  ----------  ---------
                                                  ----------  ---------  ----------  ---------  ----------  ---------
</TABLE>
 
                                       4
<PAGE>
    PRODUCTS.  The Company's apparel products are organized into three primary
categories: men's, women's and girl's apparel. A major portion of the Company's
men's, women's and girl's apparel lines consists of basic, recurring styles
which the Company believes are less susceptible to fashion obsolescence and are
less seasonal in nature than fashion product styles. Basic product styles
provide the Company with a base of business that usually carries over from
season to season and year to year. Basic products are primarily made of denim
and include jeans, skirts, dresses, overalls and shorts in a variety of fits,
washes and styles. To take advantage of contemporary trends, the Company
complements its basic styles with more fashion-oriented items. Fashion products
range in style from contemporary sportswear to casual apparel and include
colored denim items, pants, shirts, jackets and knitwear made of a variety of
materials including fine cotton, man-made fabric and leather. A limited number
of best-selling fashion items in a collection may be included in one or more
subsequent collections, and a select few may be added to the Company's basic
styles.
 
    The Company's line of women's apparel also includes the Guess Collection
product line, a collection of women's skirts, tops, jackets, blazers and blouses
incorporating a sophisticated combination of colors and styles. These products
are currently sold virtually exclusively through the Company-owned and -
operated retail stores and are primarily designed to appeal to the contemporary
segment of the apparel market.
 
    LICENSED PRODUCTS.  The high level of desirability of the Guess brand name
among consumers has allowed the Company to selectively expand its product
offerings and distribution channels worldwide through licensing arrangements.
The Company currently has 32 licenses. Worldwide sales of licensed products (as
reported to the Company by its licensees) were approximately $577 million in
1998. The Company's net royalties from such sales, including fees from new
licensees, were $36.8 million in 1998. Approximately 50% of the Company's gross
royalties were derived from its top four licensed product lines in 1998.
 
DESIGN
 
    Under the direction of Maurice Marciano, Guess garments are designed by an
in-house staff of four design teams (men's, women's, girl's and Guess
Collection) located in Los Angeles, California. Guess design teams travel
throughout the world in order to monitor fashion trends and discover new
fabrics. Fabric shows in Europe, Asia and the United States provide additional
opportunities to discover and sample new fabrics. These fabrics, together with
the trends uncovered by the Company's designers, serve as the primary source of
inspiration for the Company's lines and collections. The Company also maintains
a fashion library consisting of antique and contemporary garments as an
additional source of creative concepts. In addition, design teams regularly meet
with members of the sales, merchandising and retail operations to further refine
the Company's products in order to meet the particular needs of the Company's
markets.
 
DOMESTIC WHOLESALE CUSTOMERS
 
    The Company's domestic wholesale customers consist primarily of better
department stores and select upscale specialty stores, which have the image and
merchandising expertise that Guess requires for the effective presentation of
its products. Leading wholesale customers include Federated Department Stores,
Inc., The May Department Stores Company and Dillard's, Inc., among others.
During 1998, the Company sold its products directly to approximately 2,800
retail doors within the United States.
 
    A key element of the Company's merchandising strategy is the shop-in-shop
merchandising format, an exclusive selling area within a department store that
presents a full array of Guess products using Guess signage and fixture designs.
At December 31, 1998, there were approximately 1,200 shop-in-shops (excluding
shop-in-shops installed by licensees and distributors) that feature Guess
products (other than
 
                                       5
<PAGE>
the Guess Collection and Girls). The Company intends to add or remodel
approximately 125 shop-in-shops by the end of 1999.
 
    Sales representatives are located in the Company's showrooms in New York,
Los Angeles, Dallas, Chicago, Italy and Hong Kong. They coordinate with
customers the inventory level and product mix that should be carried in each
store to maximize retail sell-through and enhance the customers' profit margins.
Such inventory level and product mix are then used as the basis for developing
sales projections and product needs for each wholesale customer and scheduling
production. Additionally, the Company employs merchandise coordinators, who work
with the store to ensure that the Company's products are appropriately
displayed.
 
    Certain of the Company's domestic wholesale customers, including some under
common ownership, have accounted for significant portions of the Company's net
revenue. During 1998, Bloomingdale's, Macy's and other affiliated stores owned
by Federated Department Stores, Inc. together accounted for approximately 9.5%
of the Company's net revenue. During the same period, Dillard's, Inc. and The
May Department Stores Company accounted for approximately 5.6% and 4.8% of the
Company's net revenue, respectively.
 
DOMESTIC RETAIL OPERATIONS
 
    At December 31, 1998, the Company's domestic retail operations consisted of
84 retail and 48 factory outlet stores owned and operated directly by Guess in
the United States, which principally sell Guess label products. Guess retail
stores outside the United States, with the exception of the Company-owned and -
operated store in Florence, Italy, are owned and operated by the Company's
distributors and licensees. See "International Business". Since the beginning of
1994 through December 31, 1998, the Company has opened a total of 63 retail
stores and 16 factory outlet store and has closed 15 retail and 15 factory
outlet stores. The percentage of net revenue generated by the retail network has
increased from 27.2% to 51.2% of the Company's net revenue from product sales
from 1994 through 1998.
 
    RETAIL STORES.  The Company's 84 domestic retail stores range in size from
approximately 2,000 to 10,000 square feet. The Company's retail stores carry a
full assortment of men's and women's Guess merchandise, including most of its
licensed products. During 1998, the Company opened one retail store and closed
two retail stores. The Company plans to open up to seven retail stores during
1999. The planned slow-down in the roll-out of new retail stores during 1998 and
1999 is primarily due to the Company's desire to continue focusing its efforts
on improving the profitability and efficiency of existing stores.
 
    FACTORY OUTLET STORES.  The Company's 48 domestic factory outlet stores
range in size from approximately 3,500 to 8,900 square feet and are located in
outlet malls and strip centers generally operating outside the shopping radius
of the Company's wholesale customers and its retail stores. These stores sell
selected styles of Guess apparel and licensed products at a discount to
value-conscious customers. During 1998, the Company opened two and closed three
factory stores. The Company plans to open up to three and close three factory
outlet stores in 1999.
 
INTERNATIONAL BUSINESS
 
    Guess derives net revenue and earnings outside the United States from two
principal sources: (i) sales of Guess brand apparel directly to 17 foreign
distributors who distribute such apparel to better department stores, upscale
specialty retail stores and Guess-licensed retail stores operated by Guess
distributors or licensees and (ii) royalties from licensees who manufacture and
distribute Guess brand products outside the United States.
 
                                       6
<PAGE>
    The Company sells products through distributors and licensees throughout
Asia, South America, Europe, South Africa, Australia and the Middle East.
 
    At December 31, 1998, 257 Guess retail and outlet stores were owned and
operated internationally by licensees and distributors. The Company's retail
store license agreements generally provide detailed guidelines for store
fixtures, merchandising and marketing programs. The appearance, merchandising
and service standards of these stores are closely monitored to ensure the Guess
image is maintained. The Company has been advised by its distributors and
licensees that they plan to open a net of 15 new stores in 1999. Guess also owns
and operates a flagship Guess retail store located in Florence, Italy.
 
LICENSE AGREEMENTS AND TERMS
 
    The Company's manufacturing license agreements customarily provide for a
three-to five-year initial term with a possible option to renew prior to
expiration for an additional multi-year period. In addition to licensing
products which complement the Company's apparel products, Guess has granted
licenses for the manufacture and sale of Guess branded products similar to the
Company's, including men's and women's denim and knitwear, in markets such as
the Philippines, Canada, Argentina, Mexico, Chile, South Africa, South Korea,
Brazil and Japan. Licenses granted to certain licensees which have produced
high-quality products and otherwise have demonstrated solid operating
performance, such as Guess Watches and Guess Eyewear, have been renewed and in
some cases expanded to include new products or markets. The typical license
agreement requires that the licensee pay the Company the greater of a royalty
based on a percentage of the licensee's net sales of licensed products or a
guaranteed minimum royalty that typically increases over the term of the license
agreement. Generally, licensees are required to spend a percentage of the net
sales of licensed products for advertising and promotion of the licensed
products. In addition, certain licensees are required to contribute toward the
protection of the Company's trademarks within the territories granted to such
licensees, thereby assisting Guess in its efforts to prevent counterfeiting and
other trademark infringement in such territories.
 
    The Company's Licensing Department strictly monitors product design,
development, merchandising and marketing. All Guess brand products, advertising,
promotional and packaging materials must be approved in advance by Guess. The
Licensing Department meets regularly with licensees to ensure consistency with
Guess's overall marketing, merchandising and design strategies, and to ensure
uniformity and quality control.
 
    In addition to the retail stores operated outside of the United States as
mentioned above in the "International Business" section, Guess licensees operate
27 retail and outlet stores in the United States.
 
ADVERTISING AND MARKETING
 
    The Company's advertising, public relations and marketing strategy is to
promote a consistent high impact image which endures regardless of changing
consumer trends. Since the Company's inception, Paul Marciano has had principal
responsibility for the Guess brand image and creative vision. All worldwide
advertising and promotional material is controlled through the Company's
Advertising Department based in Los Angeles. Guess Jeans, Guess U.S.A. and Guess
Inc. images have been showcased in dozens of major publications, and outdoor and
broadcast media throughout the United States and the world.
 
    The Company's advertising strategy promotes the Guess image and products,
with an emphasis on image. The Company's signature black and white print
advertisements, as well as color print advertisements, have garnered prestigious
awards, including Clio, Belding and Mobius awards for creativity and excellence.
Such awards, which the Company has received on numerous occasions, are generally
awarded based on the judgment of prominent members of the advertising industry.
Guess has maintained a high degree of consistency in its advertisements, using
similar themes and images. The Company requires its licensees and distributors
to invest a percentage of their net sales of licensed products and net purchases
of Guess products, respectively, in approved advertising, promotion and
marketing.
 
                                       7
<PAGE>
    The Company's in-house Advertising Department is responsible for media
placement of all advertising worldwide, which includes approval of all
advertising campaigns from its licensees and distributors. The Company uses a
variety of media which emphasizes print and outdoor advertising. The Company has
focused advertisement placement in national and international contemporary
fashion/beauty and lifestyle magazines including Vanity Fair, Harpers Bazaar,
Elle, W and Details. By retaining control over its advertising programs, the
Company is able to maintain the integrity of the Guess brand image while
realizing substantial cost savings when compared to the use of outside agencies.
 
    The Company further strengthens communications with customers through Guess
Interactive, the Company's Web site (http://www.guess.com). This global medium
enables the Company to provide timely information in an entertaining fashion to
consumers on the Company's history, Guess products and store locations and
allows the Company to receive and respond directly to customer feedback.
 
SOURCING AND PRODUCT DEVELOPMENT
 
    The Company sources products through numerous suppliers, many of whom have
established relationships with the Company. The Company seeks to achieve the
most efficient means for timely delivery of its high quality products. The
Company's fabric specialists work with fabric mills in the United States, Europe
and Asia to develop woven and knitted fabrics that enhance the products'
comfort, design and appearance. For a substantial portion of the Company's
apparel products, production planning takes place generally four to five months
prior to the corresponding selling season. Delivery of certain basic products
are generally accomplished through the Company's Quick Response EDI (Electronic
Data Interchange) replenishment system which ensures shipment of such products
generally within 48 hours of receipt of customer orders.
 
    The Company does not own any production equipment other than cutting
machinery. The Company engages in global sourcing for its production. In order
to remain competitive, in recent years, Guess has increasingly been sourcing its
finished products globally. The Company now sources a majority of its finished
products from third-party suppliers located outside the United States. The
majority of these finished products are acquired as package purchases where the
Company supplies the design and fabric selection and the vendor supplies the
finished product. Although the Company has long-term relationships with many of
its vendors, it does not have long-term written agreements with them. The
production and sourcing staffs in Los Angeles oversee aspects of apparel
manufacturing, quality control and production, as well as research and develop
new sources of supply.
 
    The Company's products use a variety of raw materials, principally
consisting of woven denim, woven cotton and knitted fabrics and yarns.
Historically, the Company has had to make commitments for a significant portion
of its fabric well in advance of sales. By increasing the use of packaged
purchases, the Company is able to reduce its raw materials inventory. As the
Company transitions to sourcing substantially all of its finished products
through packaged purchases, it expects to sell existing raw materials to certain
of its package purchase vendors. This transitional raw materials sell-off period
is expected to last through the first half of 1999. Thereafter, the Company's
package purchases providers would purchase raw materials directly from vendors.
Accordingly, the Company's risk of fabric obsolescence will be reduced due to
the declining levels of raw materials inventory.
 
QUALITY CONTROL
 
    The Company's quality control program is designed to ensure that products
meet the Company's high quality standards. The Company monitors the quality of
its fabrics prior to the production of garments and inspects prototypes of each
product before production runs commence. The Company also performs random
in-line quality control checks during and after production before the garments
leave the contractor. Final random inspections occur when the garments are
received in the Company's distribution centers.
 
                                       8
<PAGE>
The Company believes that its policy of inspecting its products at its
distribution centers and at the vendors' facilities is important in maintaining
the quality and reputation of its products.
 
WAREHOUSE AND DISTRIBUTION CENTERS
 
    The Company utilizes distribution centers at three strategically located
sites. Distribution of the Company's products in the United States is
centralized in the Los Angeles, California facility which is leased from a
related party and operated by the Company. The Company also holds a 10%
ownership interest in a licensee which operates a distribution center in
Florence and services Europe. Additionally, the Company utilizes a contract
warehouse in Hong Kong which services the Pacific Rim.
 
    In order to ensure that each of its retail customers receive merchandise in
satisfactory condition, substantially all Company products are processed through
one of the Company's distribution centers before delivery to the retail
customer. Each customer is assigned to one of the Company's distribution
centers, depending on the customers' location.
 
    At its distribution center in Los Angeles, the Company has also developed a
fully integrated and automated distribution system. The bar code scanning of
merchandise, picking tickets and distribution cartons, together with radio
frequency communications, provide timely, controlled, accurate and instantaneous
updates to the distribution information systems.
 
COMPETITION
 
    The apparel industry is highly competitive and fragmented, and is subject to
rapidly changing consumer demands and preferences. The Company believes that its
success depends in large part upon its ability to anticipate, gauge and respond
to changing consumer demands and fashion trends in a timely manner and upon the
continued appeal to consumers of the Guess image. Guess competes with numerous
apparel manufacturers and distributors and several well-known designers which
have recently entered or re-entered the designer denim market. The Company's
retail and factory outlet stores face competition from other retailers,
including some of the Company's major wholesale customers. The Company's
licensed apparel and accessories also compete with a substantial number of
designer and non-designer lines and various other well-known brands. Many of the
Company's competitors have greater financial resources than Guess. Although the
level and nature of competition differ among its product categories, Guess
believes that it competes on the basis of its brand image, quality of design,
workmanship and product assortment.
 
TRADEMARKS
 
    The Company owns numerous trademarks, including Guess?, Guess, Guess? and
Triangle Design, Baby Guess, Guess Kids, Guess U.S.A. and Guess Collection. At
December 31, 1998, the Company had more than 2,700 U.S. and international
registered trademarks or trademark applications pending with the trademark
offices of the United States and in over 165 countries around the world. From
time to time, the Company adopts new trademarks in connection with the marketing
of new product lines. The Company considers its trademarks to have significant
value in the marketing of its products and acts aggressively to register and
protect its trademarks worldwide.
 
    Like many well-known brands, the Company's trademarks are subject to
infringement. Guess has a staff devoted to the monitoring and aggressive
protection of its trademarks worldwide.
 
WHOLESALE BACKLOG
 
    The Company maintains a model stock program in its basic denim products
which allows Guess to generally replenish a customer's inventory within 48
hours. Guess generally receives orders for its fashion apparel 90 to 120 days
prior to the time the products are delivered to stores. At February 28, 1999,
the
 
                                       9
<PAGE>
Company had unfilled wholesale orders, consisting primarily of orders for
fashion apparel, of approximately $93.9 million, compared to $76.7 million for
such orders at March 1, 1998. Guess expects to fill substantially all of these
orders in 1999. The backlog of wholesale orders at any given time is affected by
various factors, including seasonality and the scheduling of manufacturing and
shipment of products. Accordingly, a comparison of backlogs of wholesale orders
from period to period is not necessarily meaningful and may not be indicative of
eventual actual shipments.
 
EMPLOYEES
 
    Guess believes that its employees ("associates") are one of its most
valuable resources. At December 31, 1998, there were approximately 3,200
associates. Associates include approximately 900 and 2,300 in wholesale
operations and retail operations, respectively.
 
    Guess is not a party to any labor agreements and none of its associates are
represented by labor unions. The Company considers its relationship with its
associates to be good. However, the Company is currently the target of a
corporate campaign by the Union of Needletrades Industrial and Textile Employees
("UNITE"), whose campaign is intended, in part, to organize a portion of the
Company's manufacturing employees. In addition, the Company was among the first
in the apparel industry to implement a program to monitor the compliance of
subcontractors with Federal minimum wage and overtime pay requirements. See
"Item 3. Legal Proceedings."
 
ENVIRONMENTAL MATTERS
 
    The Company is subject to federal, state and local laws, regulations and
ordinances that (i) govern activities or operations that may have adverse
environmental effects (such as emissions to air, discharges to water, and the
generation, handling, storage and disposal of solid and hazardous wastes) or
(ii) impose liability for the costs of clean up or other remediation of
contaminated property, including damages from spills, disposals or other
releases of hazardous substances or wastes, in certain circumstances without
regard to fault. Certain of the Company's operations routinely involve the
handling of chemicals and wastes, some of which are or may become regulated as
hazardous substances. The Company has not incurred, and does not expect to
incur, any significant expenditures or liabilities for environmental matters. As
a result, the Company believes that its environmental obligations will not have
a material adverse effect on its financial condition or results of operations.
 
ITEM 2.  PROPERTIES
 
    Certain information concerning Guess's principal facilities, all of which
are leased, is set forth below:
 
<TABLE>
<CAPTION>
                                                                                                      APPROXIMATE
                                                                                                        AREA IN
           LOCATION                                              USE                                  SQUARE FEET
- -------------------------------  -------------------------------------------------------------------  ------------
<S>                              <C>                                                                  <C>
1444 South Alameda Street        Principal executive and administrative offices, design facilities,       565,000
Los Angeles, California          sales offices, distribution and warehouse facilities, production
                                 control, and sourcing
 
1385 Broadway                    Administrative offices, public relations, and showrooms                   30,000
New York, New York
 
Kowloon, Hong Kong               Distribution and licensing coordination control                            3,000
 
Florence, Italy                  Administrative office and retail store                                     4,100
</TABLE>
 
    The Company's corporate, wholesale and retail headquarters and its
production, warehousing and distribution facilities are located in Los Angeles,
California and consist of seven adjacent buildings and one remote storage
facility, totaling approximately 565,000 square feet. Certain of these
facilities are leased
 
                                       10
<PAGE>
from limited partnerships in which the sole partners are trusts controlled by
and for the benefit of Maurice Marciano, Paul Marciano and Armand Marciano and
their families (the "Principal Stockholders") pursuant to leases that expire in
July 2008. The total lease payments to these limited partnerships are $236,000
per month with aggregate minimum lease commitments to these partnerships at
December 31, 1998 totaling approximately $25.3 million. See "Item 13. Certain
Relationships and Related Transactions."
 
    Guess leases its showrooms, advertising, licensing, sales and merchandising
offices, remote warehousing facility and retail and factory outlet store
locations under non-cancelable operating lease agreements expiring on various
dates through May 2012. These facilities are located principally in the United
States, with aggregate minimum lease commitments, at December 31, 1998, totaling
approximately $192.6 million.
 
    As of December 31, 1998, the terms of the Company's store leases, excluding
renewal options, expire as follows:
 
<TABLE>
<CAPTION>
YEARS LEASE TERMS EXPIRE                                                        NUMBER OF STORES
- ----------------------------------------------------------------------------  ---------------------
<S>                                                                           <C>
1999-2001...................................................................               20
2002-2004...................................................................               49
2005-2007...................................................................               58
2008-2010...................................................................                4
Thereafter..................................................................                1
</TABLE>
 
    Guess believes that its existing facilities are well maintained, in good
operating condition and are adequate to support its present level of operations.
See Notes 8 and 9 of Notes to Consolidated Financial Statements for further
information regarding current lease obligations.
 
ITEM 3.  LEGAL PROCEEDINGS
 
    On August 7, 1996, a class action complaint naming the Company and certain
of its independent contractors was filed in the Superior Court of the State of
California for the County of Los Angeles, titled as Brenda Figueroa et. al. v.
Guess ?, Inc. et. al. (Case No. BC 155 165). In this case, an alleged class
action, plaintiffs assert claims for violation of state wage and hour laws,
wrongful discharge, and breach of contract arising out of the Company's
relationship with its independent contractors and actions taken by the Company's
independent contractors with respect to the employees of such independent
contractors. Plaintiffs also allege that the Company breached its agreement with
the United States Department of Labor regarding the monitoring of its
independent contractors. The Court has held two hearings on certifying the
alleged class. While the Court has not announced a final ruling, the Court has
indicated it likely will at least certify a class of plaintiffs who allege
wrongful termination claims.
 
    The Union of Needletrades, Industrial and Textile Employees ("UNITE") has
filed with the National Labor Relations Board ("NLRB") various charges that the
Company is engaging in unfair labor practices within the meaning of the National
Labor Relations Act ("NLRA"). These charges include allegations that the Company
has unlawfully threatened to move its production outside the United States.
These allegations have been dismissed by the Regional Director for Region 21 of
the NLRB, and the NLRB has rejected UNITE's appeal of the dismissal.
 
    On July 7, 1998, UNITE filed charges against the Company alleging that the
Company violated the NLRA by failing to uphold certain obligations under a prior
settlement agreement with the NLRB, by denying pro-union employees access to the
Company's facilities, by conferring new benefits to employees, by making false
accusations against UNITE, by conducting video surveillance of UNITE's offices,
and by assisting and organizing an anti-union demonstration. The NLRB has not
issued a ruling on these charges. These allegations have been dismissed by the
Regional Director for Region 21 of the NLRB.
 
    On February 24, 1998, the Company and Maurice Marciano, Paul Marciano and
Armand Marciano, as individuals, were named as defendants in a class action
entitled John N. Robinson v. Guess ?, Inc.,
 
                                       11
<PAGE>
Maurice Marciano, Paul Marciano and Armand Marciano, Case No. BC186583, filed in
the Los Angeles Superior Court. The complaint (the "Complaint") purported to
state a claim under Sections 11, 12(a)(2) and 15 of the Securities Act of 1933
for alleged misrepresentations in connection with the Company's initial public
offering (the "IPO") in August 1996. Mr. Robinson purported to represent a class
of all purchasers of the Company's stock in the IPO and sought unspecified
damages.
 
    On October 1, 1998, Mr. Robinson filed an amended complaint ("The Amended
Complaint") naming the same parties as defendants. In the Amended Complaint, Mr.
Robinson purports to represent the same class of purchasers of the Company's
stock in its IPO. As in the original complaint, the Amended Complaint purports
to state claims under Sections 11, 12(a)(2) and 15 of the Securities Act of 1933
for alleged misrepresentations in connection with the Company's IPO. On December
15, 1998, the Company filed a Demurrer and Motion to Strike the Amended
Complaint. While it is too soon to predict the outcome of the case with any
certainty, the Company believes that it has meritorious defenses to each of the
claims asserted and intends to vigorously defend itself.
 
    On October 26, 1998, Maurice Marciano, Paul Marciano and Armand Marciano, as
individuals, (the "Marcianos"), as well as the Company, were named as defendants
in a shareholder's derivative complaint entitled John N. Robinson v. Maurice
Marciano, Paul Marciano and Armand Marciano and Guess?, filed in the Los Angeles
Superior Court. The complaint (the "Derivative Complaint") purports to state a
claim for intentional breach of fiduciary duty, negligent breach of fiduciary
duty, constructive fraud and abuse of control in connection with the Marcianos'
management of the Company since its IPO. On January 11, 1999, the Marcianos
filed a Demurrer and Motion to Strike the Derivative Complaint. The Company
joined in the Demurrer and the Motion to Strike, both of which are set for
hearing on March 25, 1999. While it is too soon to predict the outcome of the
case with any certainty, the defendants believe they have meritorious defenses
to each of the claims asserted and intend to vigorously defend themselves.
 
    The Company believes the outcome of one or more of the above cases could
have a material adverse effect on the Company's financial condition and results
of operations.
 
                                       12
<PAGE>
ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS
 
(a) The Registrant's Annual Meeting of Stockholders ("Annual Meeting") was held
    on May 18, 1998.
 
(b) Proxies for the Annual Meeting were solicited pursuant to Regulation 14
    under the Securities Exchange Act of 1934, as amended. There was no
    solicitation in opposition to the management's nominee as listed in the
    proxy statement. The nominees were elected.
 
(c) The results of the matters voted at the Annual Meeting were as follows:
 
    (1) To elect the Class II Directors, each to serve as such until the 2001
       Annual Meeting of Stockholders and until each of their successors are
       elected and qualified.
 
<TABLE>
<CAPTION>
                                                                   FOR        AGAINST      ABSTAIN
                                                               ------------  ---------  -------------
<S>                                                            <C>           <C>        <C>
Paul Marciano................................................    42,363,098     81,625            0
Robert Davis.................................................    42,358,248     86,475            0
</TABLE>
 
    (2) To ratify the selection of KPMG LLP to serve as independent certified
       public accountants for the year ended December 31, 1998.
 
<TABLE>
<CAPTION>
    FOR        AGAINST    ABSTAIN
- ------------  ---------  ---------
<S>           <C>        <C>
42,407,902       15,440     21,381
</TABLE>
 
                                    PART II
 
ITEM 5.  MARKET FOR REGISTRANT'S COMMON EQUITY AND
       RELATED STOCKHOLDER MATTERS
 
    Since August 8, 1996, the Company's Common Stock has been listed on the New
York Stock Exchange under the symbol "GES." The following table sets forth, for
the periods indicated, the high and low sales prices of the Company's Common
Stock, as reported on the New York Stock Exchange Composite Tape.
 
<TABLE>
<CAPTION>
                                                    HIGH      LOW
                                                   -------  -------
<S>                                                <C>      <C>
YEAR ENDING DECEMBER 31, 1997
First Quarter 1997................................  14 5/8   10 1/4
Second Quarter 1997...............................  13 3/8   10 1/8
Third Quarter 1997................................  10 1/4    8 3/4
Fourth Quarter 1997...............................   9 3/4    6 3/8
 
YEAR ENDING DECEMBER 31, 1998
First Quarter 1998................................   8        5 3/16
Second Quarter 1998...............................   7 3/16   4
Third Quarter 1998................................   5        3 3/4
Fourth Quarter 1998...............................   7 1/8    3 5/8
 
YEAR ENDING DECEMBER 31, 1999
First Quarter through February 26, 1999...........   8 1/2    5 1/16
</TABLE>
 
    On February 26, 1999, the closing sales price per share of the Company's
Common Stock, as reported on the New York Stock Exchange Composite Tape, was
6 7/8. On February 26, 1999, there were 195 holders of record of the Company's
Common Stock.
 
                                       13
<PAGE>
DIVIDEND POLICY
 
    The Company intends to use its cash flow from operations in 1999 principally
to finance the expansion and remodel of its retail stores, shop-in-shop programs
and operations. Any future determination as to the payment of dividends will be
at the discretion of the Company's Board of Directors and will depend upon the
Company's results of operations, financial condition, contractual restrictions
and other factors deemed relevant by the Board of Directors. The agreement
governing the Company's revolving credit facility and the indenture pursuant to
which the Senior Subordinated Notes were issued restrict the payment of
dividends by the Company.
 
    Since its IPO on August 8, 1996, the Company has not declared any dividends
on its Common Stock.
 
ITEM 6.  SELECTED FINANCIAL DATA
 
    The selected financial data set forth below have been derived from the
audited consolidated financial statements of the Company and the related notes
thereto. The following selected financial data should be read in conjunction
with the Company's consolidated financial statements and the related notes
included in Item 14 herein, and Item 7, "Management's Discussion and Analysis of
Financial Condition and Results of Operations."
 
<TABLE>
<CAPTION>
                                                                        YEAR ENDED DECEMBER 31,
                                                       ----------------------------------------------------------
                                                          1998        1997        1996        1995        1994
                                                       ----------  ----------  ----------  ----------  ----------
                                                                 (IN THOUSANDS, EXCEPT PER SHARE DATA)
<S>                                                    <C>         <C>         <C>         <C>         <C>
STATEMENT OF EARNINGS DATA:
Net revenue..........................................  $  471,931  $  515,372  $  551,162  $  486,733  $  547,812
Earnings from operations.............................      57,046      70,646      98,095      82,928     117,807
Net earnings.........................................      25,111      37,511      66,741      63,919      97,641
 
SUPPLEMENTAL STATEMENT OF EARNINGS DATA (1)
Earnings before income taxes and change in accounting
  principle (2)......................................  $   43,291  $   54,887  $   82,567  $   66,814  $  101,181
Income taxes.........................................      18,180      21,337      33,241      26,726      40,472
Net earnings.........................................      25,111      37,511      49,326      40,088      60,709
 
Basic and diluted earnings per share (3).............  $     0.59  $     0.87  $     1.18  $     0.96
Weighted number of shares outstanding -- basic (3)...      42,904      42,898      41,906      41,675
Weighted number of shares outstanding -- diluted
  (3)................................................      42,919      42,902      41,908      41,675
</TABLE>
 
<TABLE>
<CAPTION>
                                                                              DECEMBER 31,
                                                       ----------------------------------------------------------
                                                          1998        1997        1996        1995        1994
                                                       ----------  ----------  ----------  ----------  ----------
<S>                                                    <C>         <C>         <C>         <C>         <C>
BALANCE SHEET DATA:
Working capital......................................  $  101,310  $  106,670  $   76,821  $   57,572  $   83,127
Total assets.........................................     263,772     287,814     239,306     202,635     207,696
Notes payable and long-term debt.....................      99,000     141,517     127,316     123,335     156,495
Net stockholders' equity.............................     100,409      75,330      34,928      10,997         373
</TABLE>
 
- ------------------------
 
(1) Reflects pro forma adjustments for Federal and state income taxes as if the
    Company had been taxed as a C corporation rather than an S corporation.
    Prior to the Company's IPO in August 1996, the Company had elected to be
    taxed as an S corporation for Federal income tax purposes. In certain
    states, the Company was taxed as an S corporation; in other states, the
    Company was taxed as a C corporation. Effective January 1, 1991, the Company
    elected to be treated as an S corporation for
 
                                       14
<PAGE>
    California tax purposes. As a result of the Company's IPO, all S corporation
    elections were terminated.
 
(2) Effective January 1, 1997, the Company changed its method of accounting for
    product display fixtures located in its wholesale customers' retail stores,
    whereby the costs for such fixtures are capitalized and amortized over five
    years using the straight-line method. In prior years, these costs had been
    expensed as incurred. The Company believes that this new method will more
    closely match the long-term benefit that the product display fixtures
    provide with the expected future revenue from such fixtures. The cumulative
    effect of the change in accounting principle, recorded in the first quarter
    of 1997, is calculated based upon the retroactive effect of applying the new
    accounting method to prior year fixture acquisitions. The cumulative effect
    of the change in accounting principle of $4.0 million (after reduction for
    income tax expense of $2.7 million) is included in earnings for the year
    ended December 31, 1997. Excluding the cumulative effect of the change in
    accounting principle, the effect of the change during 1997 was to increase
    net earnings by approximately $6.2 million or $0.14 per share.
 
(3) 1996 reflects (i) 32,681,819 shares of Common Stock outstanding prior to the
    IPO and the assumed issuance of 8,730,000 shares of Common Stock at the IPO
    ($18.00 per share) to generate sufficient cash to pay a distribution of
    retained earnings to its then existing stockholders as part of the
    termination of its S corporation status in an amount equal to retained
    earnings as of the IPO date and (ii) an average of 42,682,000 shares
    outstanding subsequent to the IPO, representing the actual shares
    outstanding. For further information pertaining to the calculation of net
    earnings per share, see note 1 to the Consolidated Financial Statements.
 
ITEM 7.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
       RESULTS OF OPERATION
 
GENERAL
 
    The Company derives its net revenue from the sale of Guess men's, women's
and girl's apparel worldwide to wholesale customers and distributors, from the
sale of Guess men's, women's and girl's apparel and its licensees' products
through the Company's network of retail and factory outlet stores primarily in
the United States and from net royalties from worldwide licensing activities.
 
ACTUAL AND PRO FORMA RESULTS OF OPERATIONS
 
    The following table sets forth actual operating results for the 1998 and
1997 periods and pro forma operating results for the 1996 period. Pro forma
operating results reflect adjustments to the 1996 historical operating results
for (i) the elimination of salaries and bonuses paid to Maurice, Paul and Armand
Marciano ("Principal Executive Officers") in excess of an aggregate of $4.9
million per year (the estimated aggregate salaries and bonuses to be paid to the
Principal Executive Officers under their respective employment agreements which
became effective concurrently with the consummation of the IPO), resulting in a
decrease in compensation expense of $3.5 million; (ii) the decrease in
depreciation and operating costs of $1.2 million, associated with an aircraft
owned by the Company, which was sold in contemplation of the IPO; (iii) the
elimination of the minority interest in Guess Europe, B.V. ("GEBV") and Guess?
Italia, S.r.l. ("Guess? Italia") through the merger of Marciano International,
Inc. ("Marciano International") with and into the Company in connection with the
IPO, resulting in the inclusion in net earnings of $323,000, which amounts had
previously been recorded as minority interest; and
 
                                       15
<PAGE>
(iv) adjustments for Federal and state income taxes as if the Company had been
taxed as a C corporation rather than an S corporation throughout the periods
presented.
 
<TABLE>
<CAPTION>
                                                                                    YEAR ENDED DECEMBER 31,
                                                                              -----------------------------------
                                                                                 1998        1997        1996
                                                                              ----------  ----------  -----------
                                                                                        (IN THOUSANDS)(PRO FORMA)
<S>                                                                           <C>         <C>         <C>
Net revenue:
  Product sales.............................................................  $  435,128  $  465,913   $ 497,874
  Net royalties.............................................................      36,803      49,459      53,288
                                                                              ----------  ----------  -----------
    Total net revenue.......................................................     471,931     515,372     551,162
Cost of sales...............................................................     272,079     288,408     298,631
                                                                              ----------  ----------  -----------
Gross profit................................................................     199,852     226,964     252,531
Selling, general and administrative expenses................................     142,806     156,318     146,186
                                                                              ----------  ----------  -----------
  Earnings from operations before reorganization charge.....................      57,046      70,646     106,345
Reorganization charge.......................................................          --          --       3,559
                                                                              ----------  ----------  -----------
  Earnings from operations..................................................      57,046      70,646     102,786
 
Other income (expense):
  Interest expense, net.....................................................     (12,892)    (13,718)    (14,539)
  Other income (expense), net...............................................        (863)     (2,041)       (666)
                                                                              ----------  ----------  -----------
                                                                                 (13,755)    (15,759)    (15,205)
  Earnings before income taxes and cumulative effect of change in accounting
    principle...............................................................      43,291      54,887      87,581
Income taxes................................................................      18,180      21,337      35,257
                                                                              ----------  ----------  -----------
Earnings before cumulative effect of change in accounting principle.........      25,111      33,550      52,324
Cumulative effect of change in accounting for product display fixtures, net
  of income taxes of $2,707.................................................          --       3,961          --
                                                                              ----------  ----------  -----------
  Net earnings..............................................................  $   25,111  $   37,511   $  52,324
                                                                              ----------  ----------  -----------
                                                                              ----------  ----------  -----------
</TABLE>
 
                                       16
<PAGE>
    The following table sets forth actual operating results for the 1998 and
1997 periods and pro forma operating results for the 1996 period as a percentage
of net revenue.
 
<TABLE>
<CAPTION>
                                                                                            YEAR ENDED DECEMBER 31,
                                                                                      -----------------------------------
                                                                                        1998       1997
                                                                                      ---------  ---------      1996
                                                                                                            -------------
                                                                                                             (PRO FORMA)
<S>                                                                                   <C>        <C>        <C>
Net revenue:
  Product sales.....................................................................       92.2%      90.4%        90.3%
  Net royalties.....................................................................        7.8        9.6          9.7
                                                                                      ---------  ---------        -----
    Total net revenue...............................................................      100.0      100.0        100.0
Cost of sales.......................................................................       57.7       56.0         54.2
                                                                                      ---------  ---------        -----
Gross profit........................................................................       42.3       44.0         45.8
Selling, general and administrative expenses........................................       30.3       30.3         26.5
                                                                                      ---------  ---------        -----
  Earnings from operations before reorganization charge.............................       12.1       13.7         19.3
Reorganization charge...............................................................         --         --          0.7
                                                                                      ---------  ---------        -----
  Earnings from operations..........................................................       12.1       13.7         18.6
 
Other income (expense):
  Interest expense, net.............................................................       (2.7)      (2.7)        (2.6)
  Other income (expense), net.......................................................       (0.2)      (0.4)        (0.1)
                                                                                      ---------  ---------        -----
                                                                                           (2.9)      (3.1)        (2.7)
  Earnings before income taxes and cumulative effect of change in accounting
    principle.......................................................................        9.2       10.6         15.9
Income taxes........................................................................        3.9        4.1          6.4
                                                                                      ---------  ---------        -----
  Earnings before cumulative effect of change in accounting principle...............        5.3        6.5          9.5
  Cumulative effect of change in accounting for product display fixtures, net of
    income taxes of $2,707).........................................................         --        0.8           --
                                                                                      ---------  ---------        -----
Net earnings........................................................................        5.3%       7.3%         9.5%
                                                                                      ---------  ---------        -----
                                                                                      ---------  ---------        -----
</TABLE>
 
YEAR ENDED DECEMBER 31, 1998 COMPARED TO YEAR ENDED DECEMBER 31, 1997.
 
    NET REVENUE.  Net revenue decreased $43.5 million or 8.4% to $471.9 million
in the year ended December 31, 1998 from $515.4 million in the year ended
December 31, 1997. Net revenue from wholesale operations decreased $37.5 million
or 15.0% to $212.5 million from $250.0 million. Domestic and international
wholesale operations net revenue decreased by $18.2 million and $19.3 million,
respectively. The Company's domestic wholesale net revenue declined primarily as
a result of increased competition in branded basic denim apparel. International
wholesale operations decreased due primarily to the sale of the Guess? Italia
wholesale operations in June 1997, which had contributed $13.5 million during
the first five months of the prior year, as well as soft performance in Asian
and South American markets. Net revenue from retail operations increased $6.7
million or 3.1% to $222.6 million from $215.9 million, from volume generated by
new store openings, partially offset by a 5.6% decrease in comparable store net
revenue. The decrease in comparable store net revenue was primarily due to
product assortment changes in the Company's outlet stores and softening Pacific
Rim tourism, which significantly impacted West Coast business during the first
half of the year. During the second half of the year, full-priced stores
experienced positive comparable store net revenue, primarily due to improved
merchandising and store operational initiatives implemented by a new retail
management team. Net royalties decreased $12.7 million or 25.6% in the year
ended December 31, 1998 to $36.8 million from $49.5 million in the year ended
December 31, 1997. The decline in net royalties was primarily the result of the
termination of various under-performing licenses, discontinuation of certain
licenses that were brought back in-house, continuing economic turmoil
 
                                       17
<PAGE>
and currency devaluation in Asian markets and the financial difficulty of a
domestic licensee. Net revenue from international operations comprised 8.0% and
11.5% of the Company's net revenue during 1998 and 1997, respectively.
 
    GROSS PROFIT.  Gross profit decreased 11.9% to $199.9 million in the year
ended December 31, 1998 from $227.0 million in the year ended December 31, 1997.
The decline in gross profit resulted from lower net royalties, as well as
decreased net revenue from product sales. Gross profit from product sales
decreased 8.1% to $163.0 million in the year ended December 31, 1998 from $177.5
million in the year ended December 31, 1997. Gross margin decreased to 42.3% in
the year ended December 31, 1998 as compared to 44.0% in the year ended December
31, 1997. Gross margin from product sales decreased to 37.5% in the year ended
December 31, 1998 compared to 38.1% in the year ended December 31, 1997. The
decrease in gross margin from product sales was primarily the result of fixed
store occupancy costs being spread over a lower comparable store revenue base,
partially offset by a favorable mix in retail net revenue (which generally
carries a higher gross margin rate) and lower wholesale markdowns and
allowances.
 
    SELLING, GENERAL AND ADMINISTRATIVE EXPENSES.  Selling, general and
administrative ("SG&A") expenses decreased 8.6% in the year ended December 31,
1998 to $142.8 million, or 30.3% of net revenue, from $156.3 million, or 30.3%
of net revenue, in the year ended December 31, 1997. The dollar decrease in SG&A
expenses was primarily due to cost reduction initiatives implemented in the
fourth quarter of 1997.
 
    EARNINGS FROM OPERATIONS.  Earnings from operations decreased 19.3% to $57.0
million, or 12.1% of net revenue, for the year ended December 31, 1998 from
$70.6 million, or 13.7% of net revenue, for the year ended December 31, 1997.
The decrease in earnings from operations was primarily due to lower revenue.
 
    INTEREST EXPENSE, NET.  Net interest expense decreased 6.0% to $12.9 million
in the year ended December 31, 1998 from $13.7 million in the year ended
December 31, 1997. This decrease resulted primarily from lower outstanding
average debt, partially offset by a slightly higher average effective interest
rate. For the year ended December 31, 1998, the average debt balance was $135.5
million, with an average effective interest rate of 9.0%. For the year ended
December 31, 1997, the average debt balance was $148.4 million, with an average
effective interest rate of 8.8%.
 
    OTHER EXPENSES.  Other non-operating expenses were $0.9 million in the year
ended December 31, 1998 as compared to $2.0 million in the year ended December
31, 1997. The decrease was primarily due to a $1.4 million write-down to the
lower of cost or market of an equity investment during 1997.
 
    INCOME TAXES.  The income tax provision for the year ended December 31, 1998
was $18.2 million, or a 42.0% effective tax rate. The income tax provision for
the year ended December 31, 1997 was $21.3 million, or a 38.9% effective tax
rate. The effective tax rate for 1998 was adversely impacted primarily by
Federal and state income taxes related to a dividend declared to the Company by
one of the its foreign subsidiaries.
 
    NET EARNINGS BEFORE CUMULATIVE EFFECT OF CHANGE IN ACCOUNTING
PRINCIPLE.  Net earnings before the net cumulative effect of a change in
accounting principle decreased by 25.2% to $25.1 million, or 5.3% of net
revenue, in the year ended December 31, 1998 from $33.5 million, or 6.5% of net
revenue, in the year ended December 31, 1997.
 
    NET EARNINGS.  Net earnings decreased to $25.1 million in the year ended
December 31, 1998, from $37.5 million in the year ended December 31, 1997.
 
                                       18
<PAGE>
YEAR ENDED DECEMBER 31, 1997 COMPARED TO YEAR ENDED DECEMBER 31, 1996.
 
    NET REVENUE.  Net revenue decreased $35.8 million or 6.5% to $515.4 million
in the year ended December 31, 1997 from $551.2 million in the year ended
December 31, 1996. Net revenue from wholesale operations decreased $38.1 million
or 13.2% to $250.0 million from $288.1 million. Domestic and international
wholesale operations net revenue decreased by $26.1 million and $12.0 million,
respectively. The Company's domestic wholesale net sales declined primarily as a
result of increased competition in branded basic denim apparel and $10.0 million
in markdowns and returns in excess of anticipated levels in the 1997 period.
International wholesale operations decreased primarily due to the sale of the
Guess? Italia operations during the second quarter of 1997. Net revenue from
retail operations increased $6.1 million or 2.9% to $215.9 million from $209.8
million, from volume generated by new store openings, partially offset by an
8.4% decrease in comparable store net revenue. The decrease in comparable store
revenue was primarily due to production delays related to fabric and a loss of
merchandise in a factory fire during the first half of 1997, as well as
softening Pacific Rim tourism adversely affecting west coast stores and
aggressive campaigns against the Company by UNITE (see also "Legal
Proceedings"). Net royalties decreased 7.1% in the year ended December 31, 1997
to $49.5 million from $53.3 million in the year ended December 31, 1996. The
decline in net royalties was primarily due to lower royalties resulting from
discontinued licenses and non-recurring technical assistance fees recorded in
the second quarter of 1996, partially offset by the increase in net royalties
from new licensees. Net revenue from international operations comprised 11.5%
and 12.1% of the Company's net revenue during 1997 and 1996, respectively.
 
    GROSS PROFIT.  Gross profit decreased 10.1% to $227.0 million in the year
ended December 31, 1997 from $252.5 million in the year ended December 31, 1996.
The decline in gross profit resulted from lower net royalties, as well as
decreased net revenue from product sales. Gross profit from product sales
decreased 10.9% to $177.5 million in the year ended December 31, 1997 from
$199.2 million in the year ended December 31, 1996. Gross margin decreased to
44.0% in the year ended December 31, 1997 as compared to 45.8% in the year ended
December 31, 1996. Gross margin from product sales decreased to 38.1% in the
year ended December 31, 1997 compared to 40.0% in the year ended December 31,
1996. The decline in the gross margin was primarily the result of higher
domestic wholesale markdowns and fixed store occupancy costs being spread over a
lower revenue base in the 1997 period.
 
    SELLING, GENERAL AND ADMINISTRATIVE EXPENSES.  SG&A expenses increased 3.6%
in the year ended December 31, 1997 to $156.3 million, or 30.3% of net revenue,
from $150.9 million, or 27.4% of net revenue, in the year ended December 31,
1996. On a pro forma basis, SG&A expenses would have increased 6.9% in the year
ended December 31, 1997 to $156.3 million, or 30.3% of net revenue, from $146.3
million, or 26.5% of net revenue, in the year ended December 31, 1996. The
increase in SG&A expense was primarily the result of higher depreciation expense
associated with increased capital expenditures, higher legal costs associated
with UNITE activities (see "Legal Proceedings"), $3.1 million in non-recurring
general and administrative expenses and increased store expenses related to the
expansion of the retail operations.
 
    REORGANIZATION CHARGE.  In anticipation of the IPO, in the second quarter of
1996, the Company recorded reserves for certain non-recurring charges related to
the write-downs of operating assets to be disposed amounting to $3.6 million for
(i) disposal of two remote warehouse and production facilities resulting in a
net book loss of $2.4 million, and (ii) the net book loss of $1.2 million
incurred by the Company in connection with the sale of one of its aircraft. The
above charges were based upon the book value of the related assets as of June
30, 1996. The Company intends to relocate the warehouse and production
operations located at the remote facilities to its central facility in Los
Angeles in an effort to centralize its operations and improve operating
efficiencies.
 
                                       19
<PAGE>
    INTEREST EXPENSE, NET.  Net interest expense decreased 5.6% to $13.7 million
in the year ended December 31, 1997 from $14.5 million in the year ended
December 31, 1996. This decrease resulted primarily from a lower average
effective interest rate, partially offset by slightly higher outstanding average
debt. For the year ended December 31, 1997, the average debt balance was $148.4
million, with an average effective interest rate of 8.8%. For the year ended
December 31, 1996, the average debt balance was $144.4 million, with an average
effective interest rate of 9.4%.
 
    OTHER EXPENSES.  Other non-operating expenses were $2.0 million in the year
ended December 31, 1997 as compared to $1.0 million in the year ended December
31, 1996. On a pro forma basis, other non-operating expenses would have been
$2.0 million in the year ended December 31, 1997 compared to $0.7 million in the
year ended December 31, 1996. The increase was primarily due to a $1.4 million
write-down to the lower of cost or market of an equity investment.
 
    INCOME TAXES.  Prior to the IPO, for Federal and certain state income tax
purposes, the Company elected to be treated as an S corporation and therefore
generally was not subject to income tax on its earnings. The Company's income
taxes, which represent state and foreign income taxes, plus Federal income taxes
after the IPO, were $21.3 million and $15.8 million in the years ended December
31, 1997 and December 31, 1996, respectively. The Company's S corporation status
was terminated in connection with the IPO and, therefore, the Company is now
fully subject to Federal, state and foreign income taxes. On a pro forma basis,
income taxes would have been $21.3 million and $35.3 million in the years ended
December 31, 1997 and December 31, 1996, respectively.
 
    NET CUMULATIVE EFFECT OF CHANGE IN ACCOUNTING PRINCIPLE.  Effective January
1, 1997, the Company changed its method of accounting for product display
fixtures located in its wholesale customers' retail stores, whereby the costs
for such fixtures will be capitalized and amortized over five years using the
straight-line method. In prior years, these costs were expensed as incurred. The
Company believes this new method will more closely match the long-term benefit
the product display fixtures provide with the expected future revenue from such
fixtures. The cumulative effect of the change in accounting principle, recorded
in the first quarter of 1997, is calculated based on the retroactive effect of
applying the new accounting method to prior year fixture acquisitions. The
cumulative effect of the change in accounting principle of $4.0 million (after
reduction for income tax expense of $2.7 million) is included in earnings for
the year ended December 31, 1997. Excluding the cumulative effect of the change
in accounting principle, the effect of the change during 1997 was to increase
net earnings by approximately $6.2 million or $0.14 per share.
 
    NET EARNINGS.  Net earnings decreased to $37.5 million in the year ended
December 31, 1997, from $66.7 million in the year ended December 31, 1996. On a
pro forma basis, net earnings would have decreased to $37.5 million in the year
ended December 31, 1997, from $52.3 million in the year ended December 31, 1996.
Excluding the cumulative effect of the change in accounting principle in 1997
and reorganization charge in 1996, pro forma net earnings would have decreased
by 35.9% to $33.5 million, or 6.5% of net revenue, in the year ended December
31, 1997 from $54.4 million, or 9.9% of net revenue, in the year ended December
31, 1996.
 
LIQUIDITY AND CAPITAL RESOURCES
 
    The Company has relied primarily upon internally generated funds, trade
credit and bank borrowings to finance its operations. At December 31, 1998 the
Company had working capital of $101.3 million, compared to $106.7 million at
December 31, 1997. The $5.4 million decrease in working capital is primarily due
to a $14.9 million decrease in prepaid taxes and other current assets, a $3.6
million decrease in net receivables, and a $2.6 million decrease in inventory,
partially offset by a net $9.5 million increase in cash and short-term
investments and a $5.5 million decrease in accounts payable.
 
                                       20
<PAGE>
    The Company's Credit Agreement, as amended, provides for a $100.0 million
revolving credit facility, which includes a $25.0 million sublimit for letters
of credit. At December 31, 1998, the Company had no outstanding borrowings under
the revolving credit facility, $1.7 million in outstanding standby letters of
credit and $11.3 million in outstanding commercial letters of credit. At
December 31, 1998, the Company had $87.0 million available for future borrowings
under such facility. The revolving credit facility will expire in December 1999.
The Credit Agreement contains various restrictive covenants requiring, among
other things, the maintenance of certain financial ratios. The Company was in
compliance with all such covenants as of December 31, 1998.
 
    Capital expenditures, net of lease incentives granted, totaled $13.3 million
for 1998 and $46.3 million for 1997. The decrease in capital expenditures was
due primarily to fewer store openings and lower expenditures for shop-in-shop
programs. The Company estimates that its capital expenditures for 1999 will be
approximately $22.0 million, primarily for retail store expansion and
remodeling, the shop-in-shop program and operations.
 
    The Company anticipates it will be able to satisfy its ongoing cash
requirements through 1999, including retail expansion plans and interest
payments on the Company's Senior Subordinated Notes, primarily with cash flow
from operations, supplemented, if necessary, by borrowings under its revolving
Credit Agreement and anticipated replacements thereof.
 
OTHER MATTERS
 
    YEAR 2000 ISSUE
 
    The Year 2000 issue is primarily a result of older computer programs,
commercial systems, and embedded chips, using a two-digit format, as opposed to
a four-digit format, to indicate the year. The business risk is that some of
these systems might be unable to interpret dates beyond 1999. Such a failure
might cause a disruption to the operations of the system(s) and/or the business
function(s) it supports.
 
    In recognition of this risk, the Company has established a Year 2000 Project
Team. The Company began its Year 2000 readiness assessment and remediation
efforts in 1996. The effort was divided into 4 phases: Phase 1: assessment,
Phase 2: remediation, Phase 3: testing and certification and Phase 4:
contingency plans.
 
    STATE OF READINESS
 
    Phase 1 and Phase 2 included a review of all hardware and software systems,
business functions and trading partners that contain and/or exchange
date-sensitive information. Critical IT systems, which include its
enterprise-wide information system, time clocks, e-mail and phone systems, are
stated Year 2000 compliant with initial testing of systems currently underway.
The Company is currently performing diagnostics and implementing Year 2000
compliant solutions in its non-IT systems, such as manufacturing equipment and
those systems involved with facility management (security systems, air/heating
systems, fire suppression systems). Phases 1 and 2 are concluded. The Company
estimates that it will complete its Phase 3 Testing and Certification efforts by
mid-1999.
 
    The Company's Year 2000 Project Team is coordinating the global effort and
monitoring progress of the Year 2000 readiness with respect to its business
partners. The Company has initiated communications with all of its key business
partners to determine their extent and plans for Year 2000 compliance. As part
of this process, the Company has requested written assurances from its key
external business partners as to their Year 2000 readiness status and their
plans to become Year 2000 compliant when necessary. As of December 31, 1998, the
Company has received responses from most of its key vendors acknowledging their
compliance, or intent to comply, with Year 2000 issues. In the case of some key
vendors, the Company has, and will continue to, obtain and review the compliance
testing plans and results to validate the assurances. This process is ongoing
and is expected to continue throughout 1999.
 
                                       21
<PAGE>
    RISKS AND CONTINGENCY PLANS OF YEAR 2000 ISSUES
 
    The Company has begun the development of its BUSINESS CONTINUITY PLAN. The
initial phases of the plan are expected to be completed by mid-year 1999. The
timing of a Year 2000 related disruption would coincide with a seasonal low in
the Company's business cycle, therefore having less impact on the business.
 
    The Company believes that the reasonably likely worst case scenario would
involve a short-term disruption of systems affecting its supply and distribution
channels. These risks include: a) delayed product deliveries from suppliers, b)
disruption to the distribution channel, including ports, transportation vendors,
government agencies, as well as the Company's own facilities, and c) general
isolated failures of systems and necessary infrastructure such as electric,
water, or communications supply.
 
    At the present time, the Company is not aware of any Year 2000 issues that
are expected to affect materially its products, services, competitive position
or financial performance. However, despite the significant and best-efforts to
make its systems and facilities Year 2000 compliant, the compliance of its
business partners and third-party service providers, is beyond the Company's
control. Accordingly, the Company can give no assurances that the failure of key
suppliers or other third parties to comply with Year 2000 requirements will not
have an adverse effect on the Company.
 
    COSTS TO ADDRESS YEAR 2000 ISSUES
 
    The costs to plan for, modify, or replace systems for the Year 2000 problem
are estimated by the Company to amount to approximately $3 million. The costs
associated with the Year 2000 project have been budgeted and tracked as a
separate project and have been occurring in conjunction with normal operating
activities. These costs are being funded through operating cash flows and being
expensed over the four-year project period, as incurred. The Company has engaged
and will continue to engage external expertise to supplement internal staff.
Management believes that the internal staff time invested to address Year 2000
issues should not have a materially adverse affect on other projects and is, in
fact, effecting process improvements as a by-product of this investment.
 
    LABOR ISSUES
 
    The Union of Needletrades, Industrial and Textile Employees ("UNITE") has
continued to conduct a corporate campaign against the Company. In addition to
the legal proceedings (See "Legal Proceedings") initiated by UNITE, UNITE has,
and continues to, through the media and other means attempted to tarnish the
Company's image and affect the sales of the Company's product. The Company
believes that such corporate campaign could have a material adverse effect on
the Company's financial condition and results of operations.
 
    IMPORTANT FACTORS REGARDING FORWARD-LOOKING STATEMENTS
 
    Various forward-looking statements have been made in this Form 10-K.
Forward-looking statements may also be in the registrant's other reports filed
under the Securities Exchange Act of 1934, in its press releases and in other
documents. In addition, from time to time, the registrant through its management
may make oral forward-looking statements.
 
    Forward-looking statements generally refer to future plans and performance,
and are identified by the words "believe," "expect," "anticipate," "optimistic,"
"intend," "aim," "will" or similar expressions. Readers are cautioned not to
place undue reliance on these forward-looking statements, which speak only as of
the date of which they are made. The registrant undertakes no obligation to
update publicly or revise any forward-looking statements.
 
                                       22
<PAGE>
    Important factors that could cause actual results to differ materially from
the registrant's forward-looking statements, as well as affect the registrant's
ability to achieve its financial and other goals, include, but are not limited
to, the following:
 
    - The Company's inability to identify and respond appropriately to changing
      consumer demands and fashion trends could adversely affect consumer
      acceptance of Guess products.
 
    - A decision by the controlling owner of a group of department stores or any
      other significant customer to decrease the amount purchased from the
      Company or to cease carrying Guess products could have a material adverse
      effect on the Company's financial condition and results of operations.
 
    - The inability of the Company to control the quality, focus, image,
      financial stability or distribution of its licensed products could impact
      consumer receptivity to the Company's products generally and, therefore,
      adversely affect the Company's financial condition and results of
      operations.
 
    - The failure of the Company to continue to enhance operating control
      systems could adversely affect the Company's financial condition and
      results of operations.
 
    - Factors beyond the Company's control may affect the Company's ability to
      expand its network of retail stores including the unavailability of
      acceptable store locations and general economic and business conditions
      affecting consumer spending.
 
    - A general failure by the Company to maintain and control its existing
      distribution and licensing arrangements or to procure additional
      distribution and licensing relationships could adversely affect the
      Company's growth strategy, which could adversely affect the Company's
      financial condition and results of operations.
 
    - The extended loss of the services of one or more of the Principal
      Executive Officers could have a material adverse effect on the Company's
      operations.
 
    - The Company's operations may be affected adversely by political
      instability resulting in the disruption of trade with the countries in
      which the Company's contractors, suppliers or customers are located, the
      imposition of additional regulations relating to imports, the imposition
      of additional duties, taxes and other charges on imports, significant
      fluctuations in the value of the dollar against foreign currencies or
      restrictions on the transfer of funds. Also, a substantial increase in
      customs duties could have an adverse effect on the Company's financial
      condition or results of operations. These factors may be exacerbated by
      the Company's increasing use of packaged purchase sourcing from non-United
      States vendors.
 
    - The inability of a manufacturer to ship the Company's products in a timely
      manner or to meet the Company's quality standards could adversely affect
      the Company's ability to deliver products to its customers in a timely
      manner.
 
    - No assurance can be given that others will not assert rights in, or
      ownership of, trademarks and other proprietary rights of Guess. In
      addition, the laws of certain foreign countries do not protect proprietary
      rights to the same extent as do the laws of the United States.
 
    SEASONALITY
 
    The Company's business is impacted by general seasonal trends characteristic
of the apparel and retail industries. The Company's wholesale operations
generally experience stronger performance in the first and third quarters, while
retail operations are generally stronger in the third and fourth quarters. As
the timing of the shipment of products may vary from year to year, the result
for any particular quarter may not be indicative of results for the full year.
The Company has not had significant overhead and other costs generally
associated with large seasonal variations.
 
                                       23
<PAGE>
    INFLATION
 
    The Company does not believe the relatively moderate rates of inflation
experienced in the United States over the last three years have had a
significant effect on its net revenue or profitability. Although higher rates of
inflation have been experienced in a number of foreign countries in which the
Company's products are manufactured, the Company does not believe they have had
a material effect on the Company's net revenue or profitability.
 
    EXCHANGE RATES
 
    The Company receives United States dollars for substantially all of its
product sales and its licensing revenues. Inventory purchases from offshore
contract manufacturers are primarily denominated in United States dollars;
however, purchase prices for the Company's products may be impacted by
fluctuations in the exchange rate between the United States dollar and the local
currencies of the contract manufacturers, which may have the effect of
increasing the Company's cost of goods in the future. In addition, royalties
received from the Company's international licensees are subject to foreign
currency translation fluctuations as a result of the net sales of the licensee
being denominated in local currency and royalties being paid to the Company in
United States dollars. During the last three fiscal years, exchange rate
fluctuations have not had a material impact on the Company's inventory costs.
The Company currently does not engage in hedging activities with respect to such
exchange rate risk.
 
    IMPACT OF RECENT ACCOUNTING PRONOUNCEMENTS
 
    In March 1998, the American Institute of Certified Public Accountants issued
Statement of Position 98-5, "Accounting for the Costs of Computer Software
Developed or Obtained for Internal Use" ("SOP 98-5"). SOP 98-5 provides guidance
on accounting for the costs of computer software developed or obtained for
internal use. It is effective for fiscal years beginning after December 15,
1998. The Company intends to adopt SOP 98-5 during the fiscal year ended
December 31, 1999. The Company has determined that the adoption of SOP 98-5 will
not have a material impact on the Company's financial reporting.
 
    In April 1998, the AICPA Accounting Standards Executive Committee issued
Statement of Position 98-1 ("SOP 98-1"), "Reporting on the Costs of Start-up
Activities." SOP 98-1 requires that costs of start-up activities, including
organization costs and retail store openings, be expensed as incurred. SOP 98-1
is effective for financial statements for fiscal years beginning after December
15, 1998. Earlier application is encouraged. Restatement of previously issued
financial statements is not permitted. In the fiscal year in which the SOP 98-1
is first adopted, the application should be reported as a cumulative effect of a
change in accounting principle. Management believes the adoption of SOP 98-1
will not have a material impact on the Company's financial reporting.
 
    In June 1998, Statement of Financial Accounting Standards No. 133,
"Accounting for Derivative Instruments and Hedging Activities" ("SFAS 133") was
issued. SFAS 133 establishes accounting and reporting standards for derivative
instruments and for hedging activities. It is effective for all fiscal quarters
of fiscal years beginning after June 15, 1999. The Company currently does not
have any derivative financial instruments and does not currently employ any
hedging activities.
 
ITEM 7A.  QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISKS
 
    Not applicable.
 
ITEM 8.  FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA
 
    The information required by this Item is incorporated herein by reference to
the Financial Statements and Supplementary Data listed in Item 14 of Part IV of
this report.
 
                                       24
<PAGE>
ITEM 9.  CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
         FINANCIAL DISCLOSURE
 
    None.
 
                                    PART III
 
ITEM 10.  DIRECTORS AND EXECUTIVE OFFICERS
 
    Information with respect to Directors may be found under the caption
"Directors and Executive Officers" in the Company's Proxy Statement ("Proxy
Statement") dated March 31, 1999, for the 1999 Annual Meeting of Shareholders to
be held May 17, 1999. Such information is incorporated herein by reference.
 
ITEM 11.  EXECUTIVE COMPENSATION AND OTHER INFORMATION
 
    The information in the Proxy Statement set forth under the caption
"Executive Compensation" is incorporated herein by reference.
 
ITEM 12.  SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT
 
    The information set forth under the caption "Security Ownership and Certain
Beneficial Owners and Management" in the Company's Proxy Statement is
incorporated herein by reference.
 
ITEM 13.  CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS
 
    The information set forth under the caption "Certain Relationships and
Related Transactions" in the Company's Proxy Statement is incorporated herein by
reference.
 
                                    PART IV
 
ITEM 14.  EXHIBITS, CONSOLIDATED FINANCIAL STATEMENT SCHEDULE, AND REPORTS ON
          FORM 8-K
 
(a) Documents Filed with Report
 
    (1) Consolidated Financial Statements
 
        The financial statements listed on the accompanying Index to
        Consolidated Financial Statements and Financial Statement Schedule are
        filed as part of this report.
 
    (2) Consolidated Financial Statement Schedule
 
        The financial statement schedule listed on the accompanying Index to
        Consolidated Financial Statements and Financial Statement Schedule are
        filed as part of this report.
 
    (3) Exhibits
 
        The exhibits listed on the accompanying Index to Exhibits are filed as
        part of this report.
 
(b) Reports on Form 8-K
 
    No reports on Form 8-K were filed by the Company during the last quarter of
    the fiscal year ended December 31, 1998.
 
                                       25
<PAGE>
                                 GUESS ?, INC.
                                   FORM 10-K
                            ITEMS 8, 14(A) AND 14(D)
  INDEX TO CONSOLIDATED FINANCIAL STATEMENTS AND FINANCIAL STATEMENT SCHEDULE
 
<TABLE>
<S>        <C>                                                                                 <C>
1          Consolidated Financial Statements
 
           Independent Auditors' Report......................................................        F-2
 
           Consolidated Balance Sheets at December 31, 1998 and 1997.........................        F-3
 
           Consolidated Statements of Earnings for the Years Ended December 31, 1998, 1997
           and 1996                                                                                  F-4
 
           Consolidated Statements of Stockholders' Equity and Comprehensive Income (Loss)
           for the Years Ended December 31, 1998, 1997 and 1996..............................        F-5
 
           Consolidated Statements of Cash Flows for the Years Ended December 31, 1998, 1997
           and 1996..........................................................................        F-6
 
           Notes to Consolidated Financial Statements........................................        F-7
 
2          Consolidated Financial Statement Schedule Valuation and Qualifying Accounts.......       F-27
</TABLE>
 
                                      F-1
<PAGE>
                          INDEPENDENT AUDITORS' REPORT
 
The Board of Directors and Stockholders
Guess ?, Inc.:
 
    We have audited the accompanying consolidated financial statements of Guess
?, Inc. and Subsidiaries as listed in the accompanying index. In connection with
our audits of the consolidated financial statements, we also have audited the
consolidated financial statement schedule, as listed in the accompanying index.
These consolidated financial statements and financial statement schedule are the
responsibility of the Company's management. Our responsibility is to express an
opinion on these consolidated financial statements and financial statement
schedule based on our audits.
 
    We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the consolidated financial statements are
free of material misstatement. An audit includes examining, on a test basis,
evidence supporting the amounts and disclosures in the consolidated financial
statements. An audit also includes assessing the accounting principles used and
significant estimates made by management, as well as evaluating the overall
consolidated financial statement presentation. We believe that our audits
provide a reasonable basis for our opinion.
 
    In our opinion, the consolidated financial statements referred to above
present fairly, in all material respects, the financial position of Guess ?,
Inc. and Subsidiaries at December 31, 1998 and 1997 and the results of their
operations and their cash flows for each of the years in the three-year period
ended December 31, 1998 in conformity with generally accepted accounting
principles. Also in our opinion, the related consolidated financial statement
schedule, when considered in relation to the basic consolidated financial
statements taken as a whole, presents fairly, in all material respects, the
information set forth therein.
 
    As discussed in note 16, the Company changed its method of accounting for
its product display fixtures in 1997.
 
                                          KPMG LLP
 
Los Angeles, California
February 17, 1999
 
                                      F-2
<PAGE>
                         GUESS ?, INC. AND SUBSIDIARIES
 
                          CONSOLIDATED BALANCE SHEETS
 
                           DECEMBER 31, 1998 AND 1997
 
                       (IN THOUSANDS, EXCEPT SHARE DATA)
 
<TABLE>
<CAPTION>
                                                ASSETS
                                                                                     1998       1997
                                                                                   ---------  ---------
<S>                                                                                <C>        <C>
Current assets:
  Cash...........................................................................  $   5,853  $   8,204
  Investments (note 2)...........................................................     11,900         --
  Receivables:
    Trade receivables, less reserves aggregating $7,837 and $11,196 at December
      31, 1998 and 1997, respectively............................................     19,685     17,080
    Royalties, less allowance for doubtful accounts of $3,667 and $0 at December
      31, 1998 and 1997, respectively............................................     10,780     14,663
    Other........................................................................      3,673      6,032
                                                                                   ---------  ---------
                                                                                      34,138     37,775
  Inventories (note 3)...........................................................     89,499     92,081
  Prepaid expenses...............................................................      5,640      5,422
  Prepaid taxes..................................................................      2,566     14,705
  Deferred tax assets (note 6)...................................................      6,496      9,435
                                                                                   ---------  ---------
        Total current assets.....................................................    156,092    167,622
Property and equipment, at cost, net of accumulated depreciation and amortization
  (note 4).......................................................................     86,453     98,170
Investments (note 2).............................................................      1,118      2,340
Other assets, at cost, net of accumulated amortization of $2,293 and $790 at
  December 31, 1998 and 1997, respectively (notes 6 and 14)......................     20,109     19,682
                                                                                   ---------  ---------
                                                                                   $ 263,772  $ 287,814
                                                                                   ---------  ---------
                                                                                   ---------  ---------
 
                                 LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities:
  Current installments of notes payable and long-term debt (note 5)..............  $      --  $     217
  Accounts payable...............................................................     32,802     38,323
  Accrued expenses...............................................................     21,770     22,314
  Income taxes payable (note 6)..................................................        210         98
                                                                                   ---------  ---------
        Total current liabilities................................................     54,782     60,952
Notes payable and long-term debt, excluding current installments (note 5)........     99,000    141,300
Other liabilities................................................................      9,581     10,232
                                                                                   ---------  ---------
                                                                                     163,363    212,484
Stockholders' equity (note 7):
  Preferred stock, $0.01 par value. Authorized 10,000,000 shares; no shares
    issued and outstanding.......................................................         --         --
  Common stock, $0.01 par value. Authorized 150,000,000 shares; issued 62,637,327
    and 62,928,827 shares at 1998 and 1997, outstanding 42,906,535 and 42,898,035
    shares actual, respectively..................................................        137        137
  Paid-in capital................................................................    158,589    158,589
  Retained earnings..............................................................     92,543     67,432
  Accumulated other comprehensive income (loss)..................................        (84)       (52)
  Treasury stock, 20,030,792 shares repurchased..................................   (150,776)  (150,776)
                                                                                   ---------  ---------
    Net stockholders' equity.....................................................    100,409     75,330
Commitments and contingencies (note 9)...........................................
                                                                                   ---------  ---------
                                                                                   $ 263,772  $ 287,814
                                                                                   ---------  ---------
                                                                                   ---------  ---------
</TABLE>
 
          See accompanying notes to consolidated financial statements
 
                                      F-3
<PAGE>
                         GUESS ?, INC. AND SUBSIDIARIES
 
                      CONSOLIDATED STATEMENTS OF EARNINGS
 
                  YEARS ENDED DECEMBER 31, 1998, 1997 AND 1996
 
                     (IN THOUSANDS, EXCEPT PER SHARE DATA)
 
<TABLE>
<CAPTION>
                                                                                  1998        1997        1996
                                                                               ----------  ----------  ----------
<S>                                                                            <C>         <C>         <C>
Net revenue
  Product sales..............................................................  $  435,128  $  465,913  $  497,874
  Net royalties..............................................................      36,803      49,459      53,288
                                                                               ----------  ----------  ----------
                                                                                  471,931     515,372     551,162
Cost of sales................................................................     272,079     288,408     298,631
                                                                               ----------  ----------  ----------
Gross profit.................................................................     199,852     226,964     252,531
Selling, general and administrative expenses.................................     142,806     156,318     150,877
Reorganization charge (note 15)..............................................          --          --       3,559
                                                                               ----------  ----------  ----------
  Earnings from operations...................................................      57,046      70,646      98,095
                                                                               ----------  ----------  ----------
Other income/(expense):
  Interest, net..............................................................     (12,892)    (13,718)    (14,539)
  Other, net.................................................................        (863)     (2,041)       (989)
                                                                               ----------  ----------  ----------
                                                                                  (13,755)    (15,759)    (15,528)
  Earnings before income taxes and cumulative effect of change in accounting
    principle................................................................      43,291      54,887      82,567
Income taxes (note 6)........................................................      18,180      21,337      15,826
                                                                               ----------  ----------  ----------
  Earnings before cumulative effect of change in accounting
    principle................................................................      25,111      33,550      66,741
Cumulative effect of change in accounting for product display fixtures, net
  of income taxes of $2,707 (note 16)........................................          --       3,961          --
                                                                               ----------  ----------  ----------
  Net earnings...............................................................  $   25,111  $   37,511  $   66,741
                                                                               ----------  ----------  ----------
                                                                               ----------  ----------  ----------
SUPPLEMENTAL PRO FORMA FINANCIAL INFORMATION (NOTE 1):
Earnings before income taxes and cumulative effect of change in accounting
  principle, as presented....................................................  $   43,291  $   54,887  $   82,567
Income taxes (1996 period, pro forma) (unaudited)(note 6)....................      18,180      21,337      33,241
                                                                               ----------  ----------  ----------
Earnings before cumulative effect of change in accounting principle (1996
  period, pro forma) (unaudited).............................................      25,111      33,550      49,326
Cumulative effect of change in accounting for product display fixtures, net
  of income taxes of $2,707 (note 16)........................................          --       3,961          --
                                                                               ----------  ----------  ----------
Net earnings (1996 period, pro forma) (unaudited) (note 6)...................  $   25,111  $   37,511  $   49,326
                                                                               ----------  ----------  ----------
                                                                               ----------  ----------  ----------
BASIC AND DILUTED EARNINGS PER SHARE:
Earnings before cumulative effect of change in accounting principle (1996
  period pro forma)..........................................................  $     0.59  $     0.78  $     1.18
Cumulative effect of change in accounting for product display fixtures, net
  of income taxes of $2,707 (note 16)........................................          --        0.09          --
                                                                               ----------  ----------  ----------
Net earnings (1996 period pro forma).........................................  $     0.59  $     0.87  $     1.18
                                                                               ----------  ----------  ----------
                                                                               ----------  ----------  ----------
Weighted number of shares outstanding--basic.................................      42,904      42,898      41,906
                                                                               ----------  ----------  ----------
                                                                               ----------  ----------  ----------
Weighted number of shares outstanding--diluted...............................      42,919      42,902      41,908
                                                                               ----------  ----------  ----------
                                                                               ----------  ----------  ----------
</TABLE>
 
          See accompanying notes to consolidated financial statements
 
                                      F-4
<PAGE>
                         GUESS ?, INC. AND SUBSIDIARIES
 
                CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY
                        AND COMPREHENSIVE INCOME/(LOSS)
 
                  YEARS ENDED DECEMBER 31, 1998, 1997 AND 1996
 
<TABLE>
<CAPTION>
                                                                                         ACCUMULATED OTHER
                                    COMPREHENSIVE     COMMON      PAID-IN    RETAINED      COMPREHENSIVE    TREASURY
                                       INCOME          STOCK      CAPITAL    EARNINGS         INCOME          STOCK      TOTAL
                                   ---------------  -----------  ---------  -----------  -----------------  ---------  ---------
                                                                          (IN THOUSANDS)
<S>                                <C>              <C>          <C>        <C>          <C>                <C>        <C>
Balance at December 31, 1995.....                    $      35   $     181   $ 161,567       $     (10)     $(150,776) $  10,997
Comprehensive income:
  Net earnings...................     $  66,741             --          --      66,741              --             --     66,741
  Foreign currency translation
    adjustment...................            67             --          --          --              67             --         67
                                        -------
  Total comprehensive income.....     $  66,808             35         181     228,308              57       (150,776)    77,805
                                        -------
                                        -------
  Stockholder distributions......                           --          --    (224,600)             --             --   (224,600)
  Issuance of common stock.......                          100     169,200          --              --             --    169,300
  Reclassification of Stockholder
    distributions in excess of
    retained earnings............                           --     (15,252)     15,252              --             --         --
  Net equity adjustments
    resulting from Marciano
    International merger.........                           --       1,462      10,961              --             --     12,423
                                                         -----   ---------  -----------            ---      ---------  ---------
Balance at December 31, 1996.....                          135     155,591      29,921              57       (150,776)    34,928
Comprehensive income:
  Net earnings...................     $  37,511             --          --      37,511              --             --     37,511
  Foreign currency translation
    adjustment...................          (109)            --          --          --            (109)            --       (109)
                                        -------
  Total comprehensive income.....     $  37,402
                                        -------
                                        -------
  Issuance of common stock.......                            2       2,998          --              --             --      3,000
                                                         -----   ---------  -----------            ---      ---------  ---------
Balance at December 31, 1997.....                          137     158,589      67,432             (52)      (150,776)    75,330
Comprehensive income:
  Net earnings...................     $  25,111             --          --      25,111              --             --     25,111
  Foreign currency translation
    adjustment...................           (32)            --          --          --             (32)            --        (32)
                                        -------
  Total comprehensive income.....     $  25,079
                                        -------          -----   ---------  -----------            ---      ---------  ---------
                                        -------
Balance at December 31, 1998.....                    $     137   $ 158,589   $  92,543       $     (84)     $(150,776) $ 100,409
                                                         -----   ---------  -----------            ---      ---------  ---------
                                                         -----   ---------  -----------            ---      ---------  ---------
</TABLE>
 
          See accompanying notes to consolidated financial statements
 
                                      F-5
<PAGE>
                         GUESS ?, INC. AND SUBSIDIARIES
 
                     CONSOLIDATED STATEMENTS OF CASH FLOWS
 
                  YEARS ENDED DECEMBER 31, 1998, 1997 AND 1996
 
                                 (IN THOUSANDS)
 
<TABLE>
<CAPTION>
                                                                                   1998        1997        1996
                                                                                ----------  ----------  ----------
<S>                                                                             <C>         <C>         <C>
Cash flows from operating activities:
  Net earnings................................................................  $   25,111  $   37,511  $   66,741
  Adjustments to reconcile net earnings to net cash provided by operating
    activities:
    Depreciation and amortization of property and equipment...................      22,571      20,071      16,233
    Amortization of other assets..............................................         931         369         804
    Amortization of deferred royalty income...................................          --      (2,623)         --
    Cumulative effect of change in accounting principle.......................          --      (3,961)         --
    Loss on disposition of property and equipment.............................       1,483         120       2,235
    Foreign currency translation adjustment...................................         (89)         91          42
    Contributions from minority interest......................................          --          --         336
    Equity method losses......................................................          87         603         666
    (Increase) decrease in:
      Receivables.............................................................       3,637       8,988      (8,811)
      Inventories.............................................................       2,582     (12,591)     (6,529)
      Prepaids and other current assets.......................................       2,719      (3,189)     (1,941)
      Prepaid taxes...........................................................      12,141     (14,511)         (8)
      Other assets............................................................        (324)      8,105        (411)
    Increase (decrease) in:
      Accounts payable........................................................      (5,520)       (964)     (1,447)
      Accrued expenses........................................................        (241)       (993)      6,058
      Income taxes payable....................................................         112      (6,784)      2,867
                                                                                ----------  ----------  ----------
        Net cash provided by operating activities.............................      65,200      30,242      76,835
Cash flows from investing activities:
  Net (purchases of) proceeds from the sale of short-term investments.........     (11,900)      4,401      (4,401)
  Purchases of property and equipment.........................................     (13,738)    (48,836)    (21,110)
  Proceeds from the disposition of property and equipment.....................          14       1,445       6,640
  Lease incentives granted....................................................         432       2,561         886
  Acquisition of license......................................................        (741)     (2,975)     (5,000)
  Purchases of long-term investments..........................................         842      (1,435)       (173)
                                                                                ----------  ----------  ----------
        Net cash used by investing activities.................................     (25,091)    (44,839)    (23,158)
Cash flows from financing activities:
  Proceeds from notes payable and long-term debt..............................     102,300     163,935     176,289
  Repayment of notes payable and long-term debt...............................    (144,817)   (149,734)   (174,308)
  Proceeds from issuance of common stock......................................          --          --     115,300
  Repayments of S distribution notes..........................................          --          --    (129,000)
  Distributions to stockholders...............................................          --          --     (39,600)
                                                                                ----------  ----------  ----------
        Net cash provided (used) by financing activities......................     (42,517)     14,201     (51,319)
Effect of exchange rates on cash..............................................          57        (200)         25
Net increase (decrease) in cash...............................................      (2,351)       (596)      2,383
Cash at beginning of year.....................................................       8,204       8,800       6,417
                                                                                ----------  ----------  ----------
Cash at end of year...........................................................  $    5,853  $    8,204  $    8,800
                                                                                ----------  ----------  ----------
                                                                                ----------  ----------  ----------
Supplemental disclosures
  Cash paid during the year for:
    Interest..................................................................  $   15,095  $   15,185  $   14,246
    Income taxes..............................................................  $    3,704      39,558      14,703
</TABLE>
 
    On January 2, 1997, in connection with acquisition of a license, the Company
issued 216,216 shares of Common Stock aggregating $3.0 million.
 
          See accompanying notes to consolidated financial statements
 
                                      F-6
<PAGE>
                         GUESS ?, INC. AND SUBSIDIARIES
 
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
 
                     YEARS ENDED DECEMBER 31, 1998 AND 1997
 
(1) SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES AND PRACTICES
 
    Guess ?, Inc. ("the Company" or "Guess") designs, develops, and markets
quality contemporary jeans and other casual wear for men, women and girls. The
Company distributes its products through major department stores, specialty
retailers, foreign distributors and its network of Company-owned and -operated
retail and factory outlet stores. The company also licenses its trademarks under
licensing arrangements for the sale of product in the United States and
internationally.
 
    PRINCIPLES OF CONSOLIDATION
 
    The consolidated financial statements include the accounts of Guess ?, Inc.
and its wholly-owned foreign subsidiary, Guess Europe, B.V., a Netherlands
corporation ("GEBV"). GEBV holds three wholly owned subsidiaries: Ranche,
Limited, a Hong Kong corporation ("Ranche"), Guess Asia, a Hong Kong
corporation, and Guess? Italia, S.r.l., an Italian corporation ("Guess?
Italia"). Accordingly, all references herein to "Guess ?, Inc." include the
consolidated results of the Company and its subsidiaries. All intercompany
accounts and transactions are eliminated during the consolidation process.
 
    INVESTMENT SECURITIES
 
    The Company accounts for its investment securities in accordance with
Financial Accounting Standards Board Statement No. 115, "Accounting for Certain
Investments in Debt and Equity Securities" ("SFAS 115"). SFAS 115 requires
investments to be classified into one of three categories based on management's
intent: held-to-maturity securities, available-for-sale securities and trading
securities. Held-to-maturity securities are recorded at amortized cost.
Available-for-sale securities are recorded at fair value with unrealized gains
and losses reported as a separate component of stockholders' equity. Trading
securities are recorded at market value with unrealized gains and losses
reported in operations. The Company accounts for its short-term investment
securities as available-for-sale.
 
    EARNINGS PER SHARE
 
    Basic earnings per share represents net earnings divided by the
weighted-average number of common shares outstanding for the period. Diluted
earnings per share represents net earnings divided by the weighted-average
number of shares outstanding, inclusive of the dilutive impact of common stock
equivalents.
 
    The reconciliation of basic to diluted weighted average shares is as follows
(in thousands):
 
<TABLE>
<CAPTION>
                                                                                      1996
                                                               1998       1997     -----------
                                                             ---------  ---------  (PRO FORMA)
<S>                                                          <C>        <C>        <C>
Net earnings used for basic and diluted earnings per
  share....................................................  $  25,111  $  37,511   $  49,326
                                                             ---------  ---------  -----------
                                                             ---------  ---------  -----------
Weighted average shares used in basic computations.........     42,904     42,898      41,906
Dilutive stock options.....................................         15          4           2
                                                             ---------  ---------  -----------
  Weighted average shares used in diluted computation......     42,919     42,902      41,908
                                                             ---------  ---------  -----------
                                                             ---------  ---------  -----------
</TABLE>
 
                                      F-7
<PAGE>
                         GUESS ?, INC. AND SUBSIDIARIES
 
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
                     YEARS ENDED DECEMBER 31, 1998 AND 1997
 
(1) SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES AND PRACTICES (CONTINUED)
    Options to purchase 1,036,000, 1,421,000, and 1,162,000 shares of common
stock at prices ranges from $5.50 to $11.00, $10.50 to $18.00 and $18.00 were
outstanding during 1998, 1997 and 1996, respectively, but were not included in
the computation of diluted earnings per share because the options exercise
prices were greater than the average market price of the common shares.
 
    CONCENTRATION OF CREDIT RISK
 
    The Company's financial instruments that are exposed to concentrations of
credit risk consist primarily of cash equivalents and accounts receivable. The
Company maintains cash and cash equivalents with various major financial
institutions and performs evaluations of the relative credit standing of these
financial institutions in order to limit the amount of credit exposure with any
institution. The Company extends credit to corporate customers based upon an
evaluation of the customer's financial condition and credit history and
generally requires no collateral. The Company's customers are principally
located throughout North America, and their ability to pay amounts due to the
Company may be dependent on the prevailing economic conditions of their
geographic region. However, such credit risk is considered limited due to the
Company's large customer base. Management performs regular evaluations
concerning the ability of its customers to satisfy their obligations and records
a provision for doubtful accounts based on these evaluations. The Company's
credit losses for the periods presented are insignificant and have not exceeded
management's estimates. No single customer accounted for a significant amount of
consolidated net revenue for the years ended December 31, 1998, 1997 or 1996.
 
    INVENTORIES
 
    Inventories are stated at the lower of cost (first-in, first-out) or market.
 
    REVENUE RECOGNITION
 
    The Company recognizes wholesale revenue from the sale of merchandise upon
shipment and for retail operations, at point of sale. Royalty income is based
upon a percentage, as defined in the underlying agreement, of the licensees' net
revenue. The Company accrues for estimated sales returns and allowances in the
period in which the related revenue is recognized.
 
    DEPRECIATION AND AMORTIZATION
 
    Depreciation and amortization of property and equipment are provided using
the straight-line method over the following useful lives:
 
<TABLE>
<S>                                                            <C>
                                                                    18 to 31
Building and building improvements...........................          years
Land improvements............................................        5 years
Machinery and equipment......................................   3 to 5 years
Corporate aircraft...........................................        7 years
Corporate vehicles...........................................        3 years
Shop fixtures................................................        5 years
</TABLE>
 
    Leasehold improvements are amortized over the lesser of the estimated useful
life of the asset or the term of the lease. Construction in progress is not
depreciated until the related asset is completed.
 
                                      F-8
<PAGE>
                         GUESS ?, INC. AND SUBSIDIARIES
 
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
                     YEARS ENDED DECEMBER 31, 1998 AND 1997
 
(1) SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES AND PRACTICES (CONTINUED)
    Goodwill, which represents the excess of purchase price over fair value of
net assets acquired, is amortized on a straight-line basis over the expected
periods to be benefited, generally 15 years.
 
    FOREIGN CURRENCY TRANSLATION
 
    In accordance with SFAS 52, "Foreign Currency Translation", balance sheet
accounts of the Company's foreign operations are translated from foreign
currencies into U.S. dollars at year-end or historical rates while income and
expenses are translated at the weighted-average exchange rates for the year. The
related translation adjustments are reflected as a foreign currency translation
adjustment in the consolidated balance sheet.
 
    INCOME TAXES
 
    Prior to the IPO in August 1996, the Company had elected to be taxed as an S
corporation for Federal income tax purposes. In certain states, the Company was
taxed as an S corporation, including California, in other states, the Company
was taxed as a C corporation. As a result of the Company's IPO, all S
corporation elections were terminated.
 
    The Company uses the asset and liability method of accounting for income
taxes. Under this method, deferred income taxes are recognized for the future
tax consequences attributable to differences between the financial statement
carrying amounts of existing assets and liabilities and their respective tax
bases. Deferred tax assets and liabilities are measured using enacted tax rates
expected to be applied to taxable income in the years in which those temporary
differences are expected to be recovered or settled. The effect on deferred
taxes of a change in tax rates is recognized in income in the period that
includes the enactment date.
 
    COMPREHENSIVE INCOME
 
    In June 1997, the FASB issued Statement of Financial Accounting Standards
No. 130, "Reporting Comprehensive Income" ("SFAS 130"). The Company adopted SFAS
130 effective January 1, 1998. SFAS 130 establishes standards for the reporting
and presentation of comprehensive income and its components in a full set of
financial statements. Comprehensive income consists of net earnings and foreign
currency translation adjustments and is presented in the consolidated statements
of stockholders' equity and comprehensive income (loss). The Statement requires
only additional disclosures in the consolidated financial statements; it does
not affect the Company's financial position or results of operations. Prior year
consolidated financial statements have been reclassified to conform to the
requirements of SFAS 130.
 
    BUSINESS SEGMENT REPORTING
 
    The Company adopted SFAS 131 "Disclosures About Segments of an Enterprise
and Related Information", effective in 1998. SFAS No. 131 establishes new
standards for reporting information about business segments and related
disclosures about products and services, geographic areas and major customers.
The business segments of the Company are wholesale, retail and licensing
operations. Information to these segments is summarized in note 12.
 
                                      F-9
<PAGE>
                         GUESS ?, INC. AND SUBSIDIARIES
 
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
                     YEARS ENDED DECEMBER 31, 1998 AND 1997
 
(1) SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES AND PRACTICES (CONTINUED)
    PRO FORMA NET EARNINGS
 
    Pro forma net earnings represent the results of operations adjusted to
reflect a provision for income taxes on historical earnings before income taxes,
which gives effect to the change in the Company's income tax status to a C
corporation as a result of the public sale of its Common Stock. Following the
Company's IPO and the subsequent termination of its S corporation status on
August 12, 1996, the Company recorded net deferred tax assets aggregating $11.0
million, representing the difference between financial reporting and tax bases
of assets and liabilities, using the enacted tax rates and laws that will be in
effect when the differences are expected to reverse. The principal difference
between the pro forma income tax rate and the Federal statutory rate of 35%
relates primarily to state income taxes.
 
    Actual and pro forma basic earnings per share have been computed by dividing
net and pro forma earnings by the weighted-average number of actual shares of
Common Stock outstanding during the period. Options to purchase Common Stock are
included in the calculation of diluted earnings per share, provided their impact
is not anti-dilutive.
 
    FAIR VALUE OF FINANCIAL INSTRUMENTS
 
    The carrying amount of the Company's financial instruments, which
principally include cash, short and long-term investments, trade receivables,
accounts payable and accrued expenses, approximates fair value due to the
relatively short maturity of such instruments.
 
    The fair value of the Company's debt instruments are based on the amount of
future cash flows associated with each instrument discounted using the Company's
borrowing rate. At December 31, 1998 and 1997, the carrying value of all
financial instruments was not materially different from fair value.
 
    USE OF ESTIMATES
 
    Management of the Company has made a number of estimates and assumptions
relating to the reporting of assets, liabilities, revenues and expenses and the
disclosure of contingent assets and liabilities to prepare these consolidated
financial statements in conformity with generally accepted accounting
principles. Actual results could differ from these estimates.
 
    LONG-LIVED ASSETS
 
    It is the Company's policy to account for long-lived assets, including
intangibles, at the lower of amortized cost or fair value, less disposition
costs. Long-lived assets and certain identifiable intangibles are reviewed for
impairment wherever events or changes in circumstances indicate that the
carrying amount of an asset may not be recoverable. If this assessment indicates
that the intangibles will not be recoverable, as determined by a non-discounted
cash flow generated by the asset, the carrying value of the Company's long-lived
assets would be reduced to its estimated fair market value based on the
discounted cash flows.
 
                                      F-10
<PAGE>
                         GUESS ?, INC. AND SUBSIDIARIES
 
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
                     YEARS ENDED DECEMBER 31, 1998 AND 1997
 
    ADVERTISING COSTS
 
    The Company expenses the cost of advertising as incurred. Advertising
expenses charged to operations for the years ended December 31, 1998, 1997 and
1996 were $18.0 million, $22.5 million and $23.6 million, respectively.
 
    RECLASSIFICATIONS
 
    Certain reclassifications have been made to the 1996 and 1997 financial
statements to conform to the 1998 presentation.
 
(2) INVESTMENTS
 
    Short-term investments consist of overnight interest bearing deposit
accounts aggregating $11.9 million at December 31, 1998.
 
    Long-term investments consist of certain debt and equity securities
aggregating $1.1 million and $2.3 million at December 31, 1998 and 1997,
respectively. The majority of these investments are primarily related to the
Company's ownership interests in companies which are accounted for under the
equity method. See also "note 8 - Related Party Transactions."
 
(3) INVENTORIES
 
    Inventories are summarized as follows (in thousands):
 
<TABLE>
<CAPTION>
                                                                            1998       1997
                                                                          ---------  ---------
<S>                                                                       <C>        <C>
Raw materials...........................................................  $   9,400  $  13,437
Work in process.........................................................      7,922      8,059
Finished goods--wholesale...............................................     35,465     38,599
Finished goods--retail..................................................     36,712     31,986
                                                                          ---------  ---------
                                                                          $  89,499  $  92,081
                                                                          ---------  ---------
                                                                          ---------  ---------
</TABLE>
 
                                      F-11
<PAGE>
                         GUESS ?, INC. AND SUBSIDIARIES
 
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
                     YEARS ENDED DECEMBER 31, 1998 AND 1997
 
(4) PROPERTY AND EQUIPMENT
 
    Property and equipment is summarized as follows (in thousands):
 
<TABLE>
<CAPTION>
                                                                            1998       1997
                                                                          ---------  ---------
<S>                                                                       <C>        <C>
Land and land improvements..............................................  $   5,729  $   5,729
Building and building improvements......................................      8,462      8,462
Leasehold improvements..................................................     59,218     59,174
Machinery and equipment.................................................     71,975     71,057
Corporate aircraft......................................................      5,973      5,725
Shop fixtures...........................................................     28,895     24,665
Construction in progress................................................      1,321        240
                                                                          ---------  ---------
                                                                            181,573    175,052
Less accumulated depreciation and amortization..........................     95,120     76,882
                                                                          ---------  ---------
                                                                          $  86,453  $  98,170
                                                                          ---------  ---------
                                                                          ---------  ---------
</TABLE>
 
    Construction in progress at December 31, 1998 and 1997 represents the costs
associated with the construction of buildings and improvements used in the
Company's operations and other capitalizable expenses in progress.
 
(5) NOTES PAYABLE AND LONG-TERM DEBT
 
    Notes payable and long-term debt are summarized as follows (in thousands):
 
<TABLE>
<CAPTION>
                                                                           1998        1997
                                                                         ---------  ----------
                                                                            (IN THOUSANDS)
<S>                                                                      <C>        <C>
9 1/2% Senior Subordinated Notes due 2003..............................  $  99,000  $  105,000
Advances under a secured $100,000,000 long-term line of credit with a
  syndicate of banks; interest is variable, with an average annual
  effective rates of 7.27% in 1998 and 7.98% in 1997, respectively, and
  interest payable monthly.............................................         --      36,300
Note payable, secured by corporate aircraft, bearing interest at 8.23%
  per year, payable in quarterly principal and interest installments of
  $221,003 through March 1998..........................................         --         217
                                                                         ---------  ----------
                                                                            99,000     141,517
Less current installments..............................................         --         217
                                                                         ---------  ----------
Long-term debt, excluding current installments.........................  $  99,000  $  141,300
                                                                         ---------  ----------
                                                                         ---------  ----------
</TABLE>
 
    The Credit Agreement contains various restrictive covenants requiring, among
other things, the maintenance of certain financial ratios. The Company was in
compliance with all such covenants as of December 31, 1998. Under the line of
credit, the Company had $1.7 million in outstanding standby letters of credit
and $11.3 million in outstanding commercial letters of credit as of December 31,
1998. In addition, the arrangements governing the Company's Credit Agreement and
the indenture pursuant to which the Senior Subordinated Notes were issued
restrict the payments of dividends by the Company.
 
                                      F-12
<PAGE>
                         GUESS ?, INC. AND SUBSIDIARIES
 
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
                     YEARS ENDED DECEMBER 31, 1998 AND 1997
 
(5) NOTES PAYABLE AND LONG-TERM DEBT (CONTINUED)
    The Senior Subordinated Notes are redeemable at the option of the Company,
in whole or in part, on or after August 15, 1998, at various redemption prices.
In December 1998 and February 1999, the Company repurchased $6.0 million and
$4.0 million of its Senior Subordinated Notes, respectively.
 
(6) INCOME TAXES
 
    Income taxes, including the pro forma income taxes giving effect as if the
Company had been a C corporation throughout all of 1996, is summarized as
follows (in thousands):
 
<TABLE>
<CAPTION>
                                                                   YEAR ENDED DECEMBER 31,
                                                               -------------------------------
                                                                 1998       1997       1996
                                                               ---------  ---------  ---------
<S>                                                            <C>        <C>        <C>
Federal:
  Current....................................................  $  14,477  $  17,487  $  33,686
  Deferred...................................................        793      2,995     (7,449)
State:
  Current....................................................      2,459      3,973      7,339
  Deferred...................................................         41     (1,212)      (693)
Foreign:
  Current....................................................        410        801        358
                                                               ---------  ---------  ---------
                                                               $  18,180  $  24,044  $  33,241
                                                               ---------  ---------  ---------
                                                               ---------  ---------  ---------
</TABLE>
 
    The Company's statement of earnings for 1996 includes a provision for income
taxes of $15.8 million, which principally represents the Federal and state
income taxes recorded from the date of the S corporation election termination,
August 12, 1996, through December 31, 1996.
 
    The actual pro forma income taxes differs from the expected income taxes
obtained by applying the statutory Federal income tax rate to earnings before
income taxes as follows (in thousands):
 
<TABLE>
<CAPTION>
                                                                   YEAR ENDED DECEMBER 31,
                                                               -------------------------------
                                                                 1998       1997       1996
                                                               ---------  ---------  ---------
<S>                                                            <C>        <C>        <C>
Computed "expected" tax expense..............................  $  15,152  $  21,544  $  28,924
State taxes, net of Federal benefit..........................      1,625      2,928      4,109
Foreign......................................................        (14)      (157)        --
U.S. tax and foreign withholding tax on foreign
  distributions..............................................        739         --         --
Other........................................................        678       (271)       208
                                                               ---------  ---------  ---------
                                                               $  18,180  $  24,044  $  33,241
                                                               ---------  ---------  ---------
                                                               ---------  ---------  ---------
</TABLE>
 
    The income tax expense for the year ended December 31, 1997 includes taxes
of $2.7 million related to a one-time change in accounting (see also note 16).
The Company's consolidated statement of earnings has presented the change in
accounting net of this income tax expense.
 
                                      F-13
<PAGE>
                         GUESS ?, INC. AND SUBSIDIARIES
 
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
                     YEARS ENDED DECEMBER 31, 1998 AND 1997
 
(6) INCOME TAXES (CONTINUED)
    Deferred income tax reduction (benefit) from the following for the years
ended December 31, 1998, 1997 and 1996 (in thousands):
 
<TABLE>
<CAPTION>
                                                                    YEAR ENDED DECEMBER 31,
                                                                -------------------------------
                                                                  1998       1997       1996
                                                                ---------  ---------  ---------
<S>                                                             <C>        <C>        <C>
Uniform capitalization........................................  $      98  $  (1,206) $      --
Deferred rent.................................................       (214)      (524)        --
Deferred lease incentives.....................................        476       (662)        --
Bad debt and other reserves...................................        877     (2,352)      (981)
Depreciation and gain on sale of fixed assets.................     (2,125)     6,144     (4,101)
Write-down of investments.....................................       (312)     1,062         --
State taxes...................................................        521       (100)    (2,569)
Other.........................................................      1,513       (579)      (491)
                                                                ---------  ---------  ---------
                                                                $     834  $   1,783  $  (8,142)
                                                                ---------  ---------  ---------
                                                                ---------  ---------  ---------
</TABLE>
 
    The tax effects of temporary differences that give rise to significant
portions of current and non-current deferred tax assets and deferred tax
liabilities at December 31, 1998 and 1997 are presented below (in thousands):
 
<TABLE>
<CAPTION>
                                                                            1998       1997
                                                                          ---------  ---------
<S>                                                                       <C>        <C>
Deferred Tax Assets:
  Retail store closure reserves.........................................  $     467  $   1,130
  Deferred lease incentives.............................................      1,648      2,124
  Rent expense..........................................................      2,158      1,944
  Uniform capitalization adjustment.....................................      1,987      2,086
  State income taxes....................................................        870        902
  Bad debt and other reserves...........................................      1,810      2,688
  Other.................................................................      2,065      2,985
                                                                          ---------  ---------
    Total gross deferred assets.........................................     11,005     13,859
Less: Valuation allowance...............................................         --         --
Less: Deferred tax liabilities..........................................       (400)    (2,420)
                                                                          ---------  ---------
Net deferred tax assets.................................................  $  10,605  $  11,439
                                                                          ---------  ---------
                                                                          ---------  ---------
</TABLE>
 
    Included above at December 31, 1998 and 1997 are $6.5 million and $9.4
million for current deferred tax assets, respectively and $4.1 million and $2.0
million for non-current deferred tax assets, which are included in other assets.
 
                                      F-14
<PAGE>
                         GUESS ?, INC. AND SUBSIDIARIES
 
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
                     YEARS ENDED DECEMBER 31, 1998 AND 1997
 
    Based on the historical earnings of the Company, Management believes it is
more likely than not that the results of operations will generate sufficient
taxable earnings to realize net deferred tax assets.
 
(7) STOCKHOLDERS' EQUITY
 
    On January 2, 1997, the Company issued 216,216 shares of Common Stock at
$13.87 per share in connection with an Asset Purchase Agreement, whereby the
Company purchased the rights, title and interest to the then existing license
agreement between the Company and Sweatshirt Apparel U.S.A., Inc. for the
manufacturing and distribution rights for Guess women's knitwear products. The
aggregate purchase price was $10.0 million, of which $5.0 million was paid in
cash in the fourth quarter of 1996, $2.0 million was paid in cash in the first
quarter of 1997 and the balance of $3.0 million was paid in the form of the
aforementioned stock issuance.
 
    In connection with the Company's IPO of 7,000,000 shares of Common Stock at
$18.00 per share, which took place on August 7, 1996, (i) Marciano
International, which was owned by the Marciano Trusts and held an interest in
the subsidiaries of Guess, was merged with and into the Company; (ii) all of the
capital stock of Guess? Italia was contributed to GEBV; (iii) the Company
effected a 32.66 to 1 split of the Common Stock; (iv) the Company declared a
distribution of $185.0 million to the Principal Stockholders, representing the
Company's previously taxed and undistributed S corporation earnings which
included a distribution of $54.0 million (3,000,000 shares at $18.00 per share)
of Common Stock, $129.0 million in cash generated primarily from the IPO and
$2.0 million in S Distribution Notes; (v) the Company terminated its status as
an S corporation; and (vi) the Company granted options to purchase 1,225,673
shares pursuant to the Company's 1996 Equity Incentive Plan with an exercise
price equal to the IPO price of $18.00 per share.
 
(8) RELATED PARTY TRANSACTIONS
 
    The Company is engaged in various transactions with entities affiliated with
trusts for the respective benefit of Maurice, Paul and Armand Marciano (the
"Marciano Trusts"). The Company believes that the arrangements involving each of
the companies in which the Marciano Trusts have an investment, and related party
transactions discussed below were entered into on terms no less favorable to the
Company than could have been obtained from an unaffiliated third party.
 
    LICENSE AGREEMENTS AND LICENSEE TRANSACTIONS
 
    On September 28, 1990, the Company entered into a license agreement with
Charles David of California ("Charles David"). Charles David is controlled by
the father-in-law of Maurice Marciano. The Marciano Trusts and Nathalie Marciano
(the spouse of Maurice Marciano) together own 50% of Charles David, and the
remaining 50% are owned by the father-in-law of Maurice Marciano. The license
agreement grants Charles David the rights to manufacture worldwide and
distribute worldwide (except Japan and certain European countries) for men,
women and some children, leather and rubber footwear, excluding athletic
footwear, which bear the Guess trademark. The license also includes related shoe
care products and accessories. Gross royalties earned by the Company under such
license agreement for the fiscal years ended December 31, 1998, 1997 and 1996
were $1.4 million, $1.2 million and $1.5 million, respectively. Additionally,
the Company purchased $6.1 million, $6.1 million and $6.0 million of products
from Charles David for resale in the Company's retail stores during the same
periods.
 
                                      F-15
<PAGE>
                         GUESS ?, INC. AND SUBSIDIARIES
 
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
                     YEARS ENDED DECEMBER 31, 1998 AND 1997
 
(8) RELATED PARTY TRANSACTIONS (CONTINUED)
    On September 1, 1994, the Company entered into a license agreement with
California Sunshine Activewear, Inc. ("California Sunshine"), granting it the
rights to manufacture and distribute men's and women's activewear, which bear
the Guess trademark, in the United States. Effective as of June 30, 1998, 51% of
the shares of California Sunshine, formerly owned by the Marciano Trusts, were
sold back to California Sunshine. Gross royalties earned by the Company under
such license agreement for the fiscal years ended December 31, 1998, 1997 and
1996 were $0.7 million, $1.0 million and $0.7 million, respectively.
Additionally, the Company purchased $0.4 million, $1.5 million and $1.4 million
of products from California Sunshine for resale in the Company's retail stores
during the same respective periods.
 
    Effective January 1, 1995, the Company entered into a license agreement with
Guess? Italia, S.r.l. ("Guess? Italia"), granting it exclusive rights in Italy
and non-exclusive rights in certain other countries within Europe to manufacture
and distribute men's and women's apparel and accessories which bear the Guess
trademark. This license agreement was terminated in May 1997 in connection with
the sale of the wholesale operations of Guess? Italia (see also "Maco Apparel,
S.p.a." discussion below). The Company and Guess? Italia also entered into a
retail store license agreement as of January 1, 1995, whereby Guess? Italia was
granted the non-exclusive rights to operate Guess stores in Italy. Additionally,
effective as of June 1, 1998, the Company entered into a license agreement with
Guess? Italia, granting it exclusive rights within certain European countries to
manufacture and distribute Guess Women's Collection apparel products which bear
the Guess trademark. Prior to the IPO, Guess? Italia was owned 79% by the
Company and 21% by Marciano International, a company wholly-owned by the
Marciano Trusts. As part of the reorganization and in connection with the IPO,
Guess? Italia became a wholly owned subsidiary of the Company when Marciano
International was merged with and into the Company. Gross royalties earned by
the Company under such license agreement for the fiscal years ended December 31,
1998, 1997 and 1996 were $0.0 million, $0.6 million and $0.8 million,
respectively. Additionally, the Company purchased $0.0 million, $0.2 million and
$0.3 million of product from Guess? Italia and sold $0.1 million, $0.0 million
and $0.1 million of product to Guess? Italia for resale in its retail store and
to other wholesale customers during the fiscal years ended December 31, 1998,
1997 and 1996, respectively.
 
    In May 1997, the Company sold substantially all of the assets and
liabilities of Guess? Italia to Maco Apparel, S.p.a. ("Maco"). The effect of the
net asset disposal was immaterial to the Company's results of operations. In
connection with this sale, the Company also purchased a 10% ownership interest
in Maco and entered into an approximate 10-year license agreement with Maco
granting it the right to manufacture and distribute certain men's and women's
jeanswear apparel, which bear the Guess trademark, in certain parts of Europe.
In addition to royalty fees, the Company will also receive $14.1 million over
the a four year period in consideration of the grant of the license rights for
men's and women's jeanswear apparel. During 1998 and 1997, the Company recorded
$2.8 million and $2.6 million, respectively, in revenue in connection with the
grant of such license rights. Additionally, the Company also recorded $2.3
million and $1.0 million in royalty fees related to product sales in 1998 and
1997, respectively. Effective as of March 1, 1998, the Company also entered into
an approximate nine-year license agreement with Maco granting it the right to
manufacture and distribute kid's jeanswear, which bear the Guess trademark, in
certain parts of Europe.
 
    Effective December 9, 1992, the Company entered into a license agreement
with Nantucket Industries, Inc. ("Nantucket"), granting it the rights to
manufacture and distribute within the United States women's intimate apparel
which bear the Guess trademark. Nantucket is owned 13.1% by the Company
 
                                      F-16
<PAGE>
                         GUESS ?, INC. AND SUBSIDIARIES
 
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
                     YEARS ENDED DECEMBER 31, 1998 AND 1997
 
(8) RELATED PARTY TRANSACTIONS (CONTINUED)
and 3.8% by the trusts for the respective benefit of Paul Marciano and Armand
Marciano. With respect to Nantucket, during the fiscal years ended December 31,
1998, 1997 and 1996, the Company recorded gross royalty income of $0.1 million,
$0.8 million and $0.3 million, respectively; purchased $0.1 million, $0.3
million and $0.4 million, respectively, of product for resale in its retail
stores; and recorded equity losses of $0.0 million, $0.2 million and $0.3
million, respectively. In December 1997, Maurice Marciano sold all of the shares
of Nantucket common stock held by his trust, which collectively gave the Company
and its affiliates less than a 20% ownership in Nantucket. Accordingly,
effective December 1997, the Company discontinued recording equity income or
losses from this investment with respect to Nantucket. In connection with the
lower aggregate percentage of ownership in Nantucket, in December 1997 the
Company changed from the equity income method to the lower of cost or market
method of valuing this investment, which resulted in an additional $1.4 million
loss in the fourth quarter of 1997 and $0.3 million for 1998. Effective March
31, 1998, the license agreement between the Company and Nantucket was
terminated. As a result of this termination, Nantucket agreed that it would
cease all sales of its Guess products by April 30, 1998.
 
    Effective December 1, 1989, the Company entered into a license agreement
with Strandel, Inc. ("Strandel"), granting it the rights to manufacture and
distribute in Canada men's, women's and children's knits and woven sportswear,
which bear the Guess trademark. Strandel is owned 20% by the Company. With
respect to Strandel, during the fiscal years ended December 31, 1998, 1997 and
1996, the Company recorded gross royalty income of $1.6 million, $1.6 million
and $1.8 million, respectively, and recorded equity losses of $0.2 million, $0.1
million and $0.1 million, respectively.
 
    On January 1, 1997, the Company acquired a 50% interest in Cignal, Limited,
a Hong Kong corporation. With respect to Cignal, during the fiscal years ended
December 31, 1998 and 1997, the Company recorded $0.0 million and $0.1 million
of royalty income, respectively, and $0.1 million and $0.1 million of equity
losses, respectively. Effective September 30, 1998, the license agreement
between the Company and Cignal Limited, which granted Cignal the right to
manufacture and distribute Guess men's and women's underwear, lingerie and
sleepwear in New Zealand, Australia, Canada and parts of Southeast Asia, was
terminated by mutual consent. As a result of this termination, Cignal agreed
that it would cease all sales of its Guess products by December 31, 1998.
 
    On January 1, 1997, the Company acquired from Pour le bebe, Inc., a
California corporation, a 24.75% limited partnership interest in S.W.P.I., Ltd.,
a California limited partnership, as payment in lieu of unpaid license fees due
November 1, 1996. The Marciano Trusts have a 75.25% ownership interest in
S.W.P.I., Ltd. The 24.75% limited partnership in S.W.P.I., Ltd. was valued at
$1.4 million by the Company, based on the fair market value of the real estate
limited partnership. During the fiscal years ended December 31, 1998 and 1997,
the Company recorded $0.2 million and $0.0 million, respectively, of equity
income associated with the real estate limited partnership. Additionally, in
1998, the Company received a cash dividend of $0.8 million from S.W.P.I., Ltd.
 
    BUYING AGENCY AGREEMENT
 
    In February 1996, the Company entered into a buying agency agreement with
Newtimes Guess?, Ltd. ("Newtimes"). The Company owns 50% of Newtimes. Pursuant
to such agreement, the Company pays Newtimes a commission based on the cost of
finished garments purchased for the Company. Commissions earned by Newtimes from
the Company during the fiscal years ended December 31, 1998 and 1997 were
 
                                      F-17
<PAGE>
                         GUESS ?, INC. AND SUBSIDIARIES
 
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
                     YEARS ENDED DECEMBER 31, 1998 AND 1997
 
(8) RELATED PARTY TRANSACTIONS (CONTINUED)
$1.0 million and $1.7 million, respectively. Additionally, with respect to
Newtimes, the Company recorded $0.0 million and $0.1 million in equity losses
during the fiscal year ended December 31, 1998 and 1997, respectively. During
1998, Newtimes was dissolved after the Company terminated its buying agency
agreement with them, as well as severed its equity interest. Accordingly, the
Company has discontinued recording equity income during 1998.
 
    LEASES
 
    The Company leases manufacturing, warehouse and administrative facilities
from partnerships affiliated with the Marciano Trusts and certain of its
affiliates (the "Principal Stockholders"). There are two leases in effect at
December 31, 1998, both of which expire in July 2008. The total lease payments
to these limited partnerships are currently $220,000 per month. Additionally,
the Company is also on a month to month lease for another storage facility.
Aggregate lease payments under leases in effect for the fiscal years ended
December 31, 1998, 1997 and 1996 were $2.7 million, $2.6 million and $2.9
million, respectively.
 
    Effective August 1, 1996, the Company subleased, on a month-to-month basis,
a portion of a Guess facility to Southwest Pacific Investment Company ("SWPI"),
an entity owned by the Marciano Trusts. During the fiscal years ended December
31, 1997 and 1996, rental income recorded with respect to SWPI aggregated $0.1
million and $0.1 million, respectively. The month-to-month sublease with SWPI
was terminated on December 31, 1997.
 
(9) COMMITMENTS AND CONTINGENCIES
 
    LEASES
 
    The Company leases its showrooms and retail store locations under operating
lease agreements expiring on various dates through May 2012. Some of these
leases require the Company to make periodic payments for property taxes and
common area operating expenses. Certain leases include rent abatements and
scheduled rent escalations, for which the effects are being amortized and
recorded over the lease term. The Company also leases some of its equipment
under operating lease agreements expiring at various dates through May 2003.
 
    Future minimum rental payments under non-cancelable operating leases at
December 31, 1998 are as follows:
 
                                      F-18
<PAGE>
                         GUESS ?, INC. AND SUBSIDIARIES
 
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
                     YEARS ENDED DECEMBER 31, 1998 AND 1997
 
(9) COMMITMENTS AND CONTINGENCIES (CONTINUED)
    Year ending December 31, (in thousands):
 
<TABLE>
<CAPTION>
                                                                NON
                                                              RELATED     RELATED
                                                              PARTIES     PARTIES     TOTAL
                                                             ----------  ---------  ----------
<S>                                                          <C>         <C>        <C>
1999.......................................................  $   24,903  $   2,639  $   27,542
2000.......................................................      24,502      2,639      27,141
2001.......................................................      23,981      2,639      26,620
2002.......................................................      22,153      2,639      24,792
2003.......................................................      20,456      2,639      23,095
Thereafter.................................................      51,359     12,096      63,455
                                                             ----------  ---------  ----------
                                                             $  167,354  $  25,291  $  192,645
                                                             ----------  ---------  ----------
                                                             ----------  ---------  ----------
</TABLE>
 
    Rental expense for all operating leases during the years ended December 31,
1998, 1997, and 1996 aggregated $32.6 million, $30.8 million, and $26.4 million,
respectively.
 
    INCENTIVE BONUSES
 
    Certain officers and key employees of the Company are entitled to incentive
bonuses, primarily based on the Company's profits.
 
    LITIGATION
 
    On August 7, 1996, a class action complaint naming the Company and certain
of its independent contractors was filed in the Superior Court of the State of
California for the County of Los Angeles, titled as Brenda Figueroa et. al. v.
Guess ?, Inc. et. al. (Case No. BC 155 165). In this case, an alleged class
action, plaintiffs assert claims for violation of state wage and hour laws,
wrongful discharge, and breach of contract arising out of the Company's
relationship with its independent contractors and actions taken by the Company's
independent contractors with respect to the employees of such independent
contractors. Plaintiffs also allege that the Company breached its agreement with
the United States Department of Labor regarding the monitoring of its
independent contractors. The Court has held two hearings on certifying the
alleged class. While the Court has not announced a final ruling, the Court has
indicated it likely will at least certify a class of plaintiffs who allege
wrongful termination claims.
 
    The Union of Needletrades, Industrial and Textile Employees ("UNITE") has
filed with the National Labor Relations Board ("NLRB") various charges that the
Company is engaging in unfair labor practices within the meaning of the National
Labor Relations Act ("NLRA"). These charges include allegations that the Company
has unlawfully threatened to move its production outside the United States.
These allegations have been dismissed by the Regional Director for Region 21 of
the NLRB, and the NLRB has rejected UNITE's appeal of the dismissal.
 
    On July 7, 1998, UNITE filed charges against the Company alleging that the
Company violated the NLRA by failing to uphold certain obligations under a prior
settlement agreement with the NLRB, by denying pro-union employees access to the
Company's facilities, by conferring new benefits to employees, by making false
accusations against UNITE, by conducting video surveillance of UNITE's offices,
and by
 
                                      F-19
<PAGE>
                         GUESS ?, INC. AND SUBSIDIARIES
 
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
                     YEARS ENDED DECEMBER 31, 1998 AND 1997
 
(9) COMMITMENTS AND CONTINGENCIES (CONTINUED)
assisting and organizing an anti-union demonstration. The NLRB has not issued a
ruling on these charges. These allegations have been dismissed by the Regional
Director for Region 21 of the NLRB.
 
    On February 24, 1998, the Company and Maurice Marciano, Paul Marciano and
Armand Marciano, as individuals, were named as defendants in a class action
entitled John N. Robinson v. Guess ?, Inc., Maurice Marciano, Paul Marciano and
Armand Marciano, Case No. BC186583, filed in the Los Angeles Superior Court. The
complaint (the "Complaint") purported to state a claim under Sections 11,
12(a)(2) and 15 of the Securities Act of 1933 for alleged misrepresentations in
connection with the Company's initial public offering (the "IPO") in August
1996. Mr. Robinson purported to represent a class of all purchasers of the
Company's stock in the IPO and sought unspecified damages.
 
    On October 1, 1998, Mr. Robinson filed an amended complaint ("The Amended
Complaint") naming the same parties as defendants. In the Amended Complaint, Mr.
Robinson purports to represent the same class of purchasers of the Company's
stock in its IPO. As in the original complaint, the Amended Complaint purports
to state claims under Sections 11, 12(a)(2) and 15 of the Securities Act of 1933
for alleged misrepresentations in connection with the Company's IPO. On December
15, 1998, the Company filed a Demurrer and Motion to Strike the Amended
Complaint. While it is too soon to predict the outcome of the case with any
certainty, the Company believes that it has meritorious defenses to each of the
claims asserted and intends to vigorously defend itself.
 
    On October 26, 1998, Maurice Marciano, Paul Marciano and Armand Marciano, as
individuals, (the "Marcianos"), as well as the Company, were named as defendants
in a shareholder's derivative complaint entitled John N. Robinson v. Maurice
Marciano, Paul Marciano and Armand Marciano and Guess?, filed in the Los Angeles
Superior Court. The complaint (the "Derivative Complaint") purports to state a
claim for intentional breach of fiduciary duty, negligent breach of fiduciary
duty, constructive fraud and abuse of control in connection with the Marcianos'
management of the Company since its IPO. On January 11, 1999, the Marcianos
filed a Demurrer and Motion to Strike the Derivative Complaint. The Company
joined in the Demurrer and the Motion to Strike, both of which are set for
hearing on March 25, 1999. While it is too soon to predict the outcome of the
case with any certainty, the defendants believe they have meritorious defenses
to each of the claims asserted and intend to vigorously defend themselves.
 
    The Company believes the outcome of one or more of the above cases could
have a material adverse effect on the Company's financial condition and results
of operations.
 
(10) SAVINGS PLAN
 
    On January 1, 1992, the Company established the Guess ? Inc. Savings Plan
(the "Savings Plan") under Section 401(k) of the Internal Revenue Code. Under
the Savings Plan, employees ("associates") may contribute up to 15% of their
compensation per year subject to the elective limits as defined by IRS
guidelines and the Company may make matching contributions in amounts not to
exceed 1.5% of the associates' annual compensation. The Company's contributions
to the Savings Plan for each of the three years ended December 31, 1998, 1997
and 1996 aggregated $0.3 million.
 
                                      F-20
<PAGE>
                         GUESS ?, INC. AND SUBSIDIARIES
 
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
                     YEARS ENDED DECEMBER 31, 1998 AND 1997
 
(11) QUARTERLY INFORMATION (UNAUDITED)
 
    The following is a summary of the unaudited quarterly financial information
for the years ended December 31, 1998 and 1997 (in thousands, except per share
data):
 
<TABLE>
<CAPTION>
                                                           FIRST       SECOND      THIRD       FOURTH
YEAR ENDED DECEMBER 31, 1998                              QUARTER     QUARTER     QUARTER     QUARTER
- -------------------------------------------------------  ----------  ----------  ----------  ----------
<S>                                                      <C>         <C>         <C>         <C>
Net revenue............................................  $  110,768  $   98,068  $  130,138  $  132,957
Gross profit...........................................      46,452      44,235      54,782      54,383
Net earnings...........................................       7,951       3,440       9,639       4,081
Basic and diluted earnings per share...................  $     0.19  $     0.08  $     0.22  $     0.10
</TABLE>
 
<TABLE>
<CAPTION>
                                                           FIRST       SECOND      THIRD       FOURTH
YEAR ENDED DECEMBER 31, 1998                              QUARTER     QUARTER     QUARTER     QUARTER
- -------------------------------------------------------  ----------  ----------  ----------  ----------
<S>                                                      <C>         <C>         <C>         <C>
Net revenue............................................  $  135,736  $  118,515  $  142,442  $  118,679
Gross profit...........................................      61,584      54,449      64,374      46,557
Earnings (loss) before income taxes and cumulative
  effect of change in accounting principle.............      23,746      13,519      21,699      (4,077)
Earnings (loss) before cumulative effect of change in
  accounting principle.................................      14,052       8,528      13,106      (2,136)
Net earnings (loss)....................................      18,013       8,528      13,106      (2,136)
Basic and diluted earnings per share...................  $     0.42  $     0.20  $     0.31  $    (0.05)
</TABLE>
 
    During the fourth quarter of 1997, the Company recorded approximately $3
million in non-recurring general and administrative expenses and approximately
$10 million in markdowns and returns in excess of anticipated levels.
 
(12) SEGMENT INFORMATION
 
    In accordance with the requirements of SFAS 131, "Disclosures about Segments
of and Enterprise and Related Information," the Company's reportable business
segments and respective accounting policies, policies of the segments are the
same as those described in note 1. Management evaluates segment performance
based primarily on revenue and earnings from operations. Interest income and
expense is evaluated on a consolidated basis and not allocated to the Company's
business segments.
 
                                      F-21
<PAGE>
                         GUESS ?, INC. AND SUBSIDIARIES
 
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
                     YEARS ENDED DECEMBER 31, 1998 AND 1997
 
    Segment information is summarized as follows for the years ended December
31, 1998, 1997 and 1996 (in thousands).
 
<TABLE>
<CAPTION>
                                                                YEAR ENDED DECEMBER 31,
                                                           ----------------------------------
                                                              1998        1997        1996
                                                           ----------  ----------  ----------
<S>                                                        <C>         <C>         <C>
Net revenue:
  Wholesale operations...................................  $  212,504  $  250,040  $  288,046
  Retail operations......................................     222,624     215,873     209,828
  Licensing operations...................................      36,803      49,459      53,288
                                                           ----------  ----------  ----------
                                                           $  471,931  $  515,372  $  551,162
                                                           ----------  ----------  ----------
                                                           ----------  ----------  ----------
Earnings from operations:
  Wholesale operations...................................  $    8,209  $   16,179  $   33,143
  Retail operations......................................      12,034       5,008      11,664
  Licensing operations...................................      36,803      49,459      53,288
                                                           ----------  ----------  ----------
                                                           $   57,046  $   70,646  $   98,095
                                                           ----------  ----------  ----------
                                                           ----------  ----------  ----------
Capital expenditures:
  Wholesale operations...................................  $    8,136  $   19,225
  Retail operations......................................       5,602      29,611
  Licensing operations...................................          --          --
                                                           ----------  ----------
                                                           $   13,738  $   48,836
                                                           ----------  ----------
                                                           ----------  ----------
Total assets
  Wholesale operations...................................  $  159,069  $  175,361
  Retail operations......................................      93,140      97,790
  Licensing operations...................................      11,563      14,663
                                                           ----------  ----------
                                                           $  263,772  $  287,814
                                                           ----------  ----------
                                                           ----------  ----------
</TABLE>
 
    The table below presents information related to geographic areas in which
the Company operated in during 1998 and 1997 (in thousands).
 
<TABLE>
<CAPTION>
                                                                YEAR ENDED DECEMBER 31,
                                                           ----------------------------------
                                                              1998        1997        1996
                                                           ----------  ----------  ----------
<S>                                                        <C>         <C>         <C>
Net sales:
  United States..........................................  $  434,207  $  455,969  $  484,359
  Asia...................................................      13,859      22,277      19,149
  Europe.................................................      10,600      19,812      31,261
  South America..........................................       5,066       7,965       5,167
  North America (non U.S.)...............................       4,050       4,423       4,407
  Other..................................................       4,149       4,926       6,819
                                                           ----------  ----------  ----------
                                                           $  471,931  $  515,372  $  551,162
                                                           ----------  ----------  ----------
                                                           ----------  ----------  ----------
</TABLE>
 
                                      F-22
<PAGE>
                         GUESS ?, INC. AND SUBSIDIARIES
 
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
                     YEARS ENDED DECEMBER 31, 1998 AND 1997
 
(13) STOCK OPTION PLAN
 
    On July 30, 1996, the Board of Directors adopted the Guess ?, Inc. 1996
Non-Employee Directors' Stock Option Plan pursuant to which the Board of
Directors may grant stock options to non-employee directors. This plan
authorizes grants of options to purchase up to 500,000 shares of authorized but
unissued Common Stock. At December 31, 1998, 1997 and 1996, there were 70,451,
28,886 and 0 options issued under this plan, respectively. Stock options are
granted with an exercise price equal to the stock's fair market value at the
date of grant. Stock options have ten-year terms and vest and become fully
exercisable in increments of one-fourth of the shares granted on each
anniversary from the date of grant.
 
    On July 30, 1996, the Board of Directors adopted the Guess ?, Inc. 1996
Equity Incentive Plan (the "Plan") pursuant to which the Board of Directors may
grant stock options to officers, key associates and consultants. The Plan
authorizes grants of options to purchase up to 4,500,000 shares of authorized
but unissued Common Stock. Stock options are granted with an exercise price
equal to the stock's fair market value at the date of grant. Stock options have
ten-year terms (five years in the case of an incentive stock option granted to a
ten-percent shareholder) and vest and become fully exercisable after varying
time periods from the date of grant based on length of service or specified
performance goals.
 
    At December 31, 1998, 1997 and 1996, there were 2,841,825, 3,208,645 and
3,248,895 additional shares available for grant under the Plan, respectively.
The per share weighted-average fair value of stock options granted during 1998,
1997 and 1996 was $4.24, $9.75 and $15.83, respectively on the dates of grant
using the Black Scholes option-pricing model with the following weighted-average
assumptions: 1998, 1997 and 1996 expected dividend yields of 0.0%, 0.0% and
0.0%, respectively, 1998, 1997 and 1996 risk-free interest rates of 4.87%, 6.50%
and 6.57%, respectively, 1998, 1997 and 1996 volatility factors of 63%, 30% and
27%, respectively, and 1998, 1997 and 1996 expected lives of four years.
 
    The Company applies APB Opinion No. 25 in accounting for its Plan and,
accordingly, no compensation cost has been recognized for its stock options in
the accompanying consolidated financial statements. Had the Company determined
compensation based on the fair value at the grant date for its stock options
under FASB Statement No. 123 ("SFAS No. 123"), the Company's pro forma net
earnings and net earnings per share for the years ended December 31, 1998, 1997
and 1996 would have been reduced to the pro forma amounts indicated below (in
thousands, except per share data):
 
<TABLE>
<CAPTION>
                                                                 1998       1997       1996
                                                               ---------  ---------  ---------
<S>                                                            <C>        <C>        <C>
Pro forma net earnings.......................................  $  24,574  $  35,222  $  48,287
Pro forma earnings per share.................................  $    0.57  $    0.82  $    1.15
</TABLE>
 
    Pro forma net earnings reflect only options granted since the inception of
the Plan on July 30, 1996. The full impact of calculating compensation cost for
stock options under SFAS No. 123 is not reflected in the pro forma net earnings
amounts presented above because compensation cost is reflected over the options'
vesting period of four years.
 
                                      F-23
<PAGE>
                         GUESS ?, INC. AND SUBSIDIARIES
 
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
                     YEARS ENDED DECEMBER 31, 1998 AND 1997
 
(13) STOCK OPTION PLAN (CONTINUED)
    Stock option activity during the period indicated is as follows:
 
<TABLE>
<CAPTION>
                                                                 NUMBER OF   WEIGHTED-AVERAGE
                                                                  SHARES      EXERCISE PRICE
                                                                -----------  ----------------
<S>                                                             <C>          <C>
Balance at July 30, 1996......................................           --     $       --
  Granted.....................................................    1,287,105          17.74
  Exercised...................................................           --             --
  Forfeited...................................................      (36,000)        (18.00)
  Expired.....................................................           --             --
                                                                -----------        -------
Balance at December 31, 1996..................................    1,251,105          17.73
  Granted.....................................................    1,406,105          10.78
  Exercised...................................................           --             --
  Forfeited...................................................   (1,365,855)        (16.88)
  Expired.....................................................           --             --
                                                                -----------        -------
Balance at December 31, 1997..................................    1,291,355     $    11.05
  Granted.....................................................    1,035,600           4.24
  Exercised...................................................           --             --
  Forfeited...................................................     (668,780)        (10.92)
  Expired.....................................................           --             --
                                                                -----------        -------
Balance at December 31, 1998..................................    1,658,175     $     6.86
                                                                -----------        -------
                                                                -----------        -------
</TABLE>
 
    At December 31, 1998, 1997 and 1996, the weighted-average exercise price was
$6.86, $11.05 and $17.73, respectively, and the weighted-average remaining
contractual lives of outstanding options were 9.0, 8.85 and 9.63 years,
respectively.
 
    The following table summarizes information about stock options outstanding
and exercisable at December 31, 1998.
 
<TABLE>
<CAPTION>
                                OPTIONS OUTSTANDING
                   ----------------------------------------------       OPTIONS EXERCISABLE
                                         WEIGHTED                  ------------------------------
                                         AVERAGE       WEIGHTED                        WEIGHTED
                        NUMBER          REMAINING       AVERAGE         NUMBER          AVERAGE
RANGE OF EXERCISE   OUTSTANDING AT     CONTRACTUAL     EXERCISE     EXERCISABLE AT     EXERCISE
     PRICES        DECEMBER 31, 1998       LIFE          PRICE     DECEMBER 31, 1998     PRICE
- -----------------  -----------------  --------------  -----------  -----------------  -----------
<S>                <C>                <C>             <C>          <C>                <C>
$  3.94 to $ 5.58         981,100         9.8 years    $    4.18               0       $    0.00
   9.00 to  11.00         677,075         7.9 years        10.73         315,875           10.84
                   -----------------                                     -------
                        1,658,175         9.0 years         6.86         315,875           10.84
                   -----------------                                     -------
                   -----------------                                     -------
</TABLE>
 
    At December 31, 1997 and 1996, the number of options exercisable was 179,527
and 35,568, respectively. The weighted-average exercise price of those options
was $11.03 and $18.00, respectively.
 
    On August 11, 1997, the options granted on August 13, 1996, with an original
exercise price of $18.00, were repriced to $11.00. All other terms of these
options granted remained the same.
 
                                      F-24
<PAGE>
                         GUESS ?, INC. AND SUBSIDIARIES
 
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
                     YEARS ENDED DECEMBER 31, 1998 AND 1997
 
(14) ACQUISITIONS
 
    On December 4, 1996, the Company entered into an Asset Purchase Agreement in
which the Company purchased the rights, title and interest to the existing
License Agreement between the Company and Sweatshirt Apparel U.S.A., Inc.
("Sweatshirt Apparel"), for the manufacturing and distribution rights for Guess
women's knitwear products. In connection with the Asset Purchase Agreement, the
existing License Agreement between the Company and Sweatshirt Apparel was
terminated on December 31, 1996. The aggregate purchase price was $10.0 million,
of which $5.0 million was paid in cash prior to December 31, 1996, and $2.0
million was paid in cash and $3.0 million was settled in the form of a stock
issuance, both of which occurred on January 2, 1997 (216,216 shares at $13.87
per share). In addition, one of the Principal Stockholders of Sweatshirt Apparel
will receive an earnout of no less than $0.5 million for each of five years,
commencing in 1997.
 
    In May 1997, the Company formed a joint venture in Europe with the Fingen
Group, a leading European apparel manufacturer and distributor owned by the
Fratini family. The new joint venture, Maco Apparel, S.p.a., entered into a
license agreement with the Company for the manufacture and sale of Guess
jeanswear throughout Europe and purchased the Company's then-existing wholesale
operations in Italy. Maco Apparel, S.p.a. produces a full collection of casual
lifestyle jeanswear apparel, including men's and women's jeans. The Company will
continue to design the collections to be sold in the European market. In
addition, an affiliate of Maco Apparel, S.p.a., Fingen Apparel N.V., has entered
into a retail store license agreement with the Company for the opening and
operation of Guess retail stores throughout Europe.
 
(15) REORGANIZATION CHARGE
 
    In the second quarter of 1996, the Company recorded a provision amounting to
$3.6 million for certain non-recurring charges relating to the write-down to net
realizable value of operating assets associated with the (i) disposal of two
currently active remote warehouse and production facilities, resulting in a net
book loss of $2.4 million, and (ii) the net book loss of $1.2 million incurred
by the Company in connection with the sale of one of its aircraft.
 
    The write-down to net realizable value related to the disposal of the
warehouse and production facilities of $2.4 million is based upon the asset
carrying value of $5.7 million less its appraisal value of $3.9 million and
includes a provision of $.6 million for estimated disposal costs, comprised
primarily of commissions, title fees and other customary real estate closing
costs. The write-down related to the sale of the aircraft of $1.2 million is
based upon the asset carrying value of $7.2 million less the sale price of $6.0
million. The estimated costs of disposal of the aircraft were immaterial.
 
(16) CUMULATIVE EFFECT OF CHANGE IN ACCOUNTING FOR PRODUCT DISPLAY FIXTURES
 
    Effective January 1, 1997, the Company changed its method of accounting for
product display fixtures located in its wholesale customers' retail stores,
whereby the costs for such fixtures are capitalized and amortized over five
years using the straight-line method. In prior years, these costs had been
expensed as incurred. The Company believes that this new method will more
closely match the long-term benefit that the product display fixtures provide
with the expected future revenue from such fixtures. The cumulative effect of
the change in accounting principle, recorded in the first quarter of 1997, is
calculated based upon the retroactive effect of applying the new accounting
method to prior year fixture acquisitions. The cumulative effect of the change
in accounting principle of $4.0 million (after reduction for income tax expense
of $2.7 million) is included in earnings for the year ended December 31, 1997.
Excluding the
 
                                      F-25
<PAGE>
                         GUESS ?, INC. AND SUBSIDIARIES
 
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
                     YEARS ENDED DECEMBER 31, 1998 AND 1997
 
(16) CUMULATIVE EFFECT OF CHANGE IN ACCOUNTING FOR PRODUCT DISPLAY FIXTURES
(CONTINUED)
cumulative effect of the change in accounting principle, the effect of the
change during 1997 was to increase net earnings by approximately $6.2 million or
$0.14 per share.
 
(17) DISCLOSURES ABOUT FAIR VALUE OF FINANCIAL INSTRUMENTS
 
    The estimated value of financial instruments has been determined by the
Company using available market information and valuation methodologies.
Considerable judgement is required in estimated fair values. Accordingly, the
estimates may not be indicative of the amounts the Company could realize in a
current market.
 
    The following methods were used to estimate the fair value of each class of
financial instruments for which it is practicable to estimate the value.
 
    CASH AND CASH EQUIVALENTS
 
    The carrying amount approximates fair value because of the short maturity of
these instruments.
 
    INVESTMENT SECURITIES
 
    The fair value of the Company's investment securities is based on quoted
market prices.
 
    LONG-TERM DEBT
 
    The fair value of the Company's long-term debt is estimated based on the
current rates for similar issues or on the current rates offered to the Company
for debt of similar remaining maturities.
 
    NOTES RECEIVABLE/PAYABLE AND ADVANCES DUE TO/FROM RELATED PARTIES
 
    It is not practicable to estimate the fair value of notes receivable or
advances due to related parties and notes payable and advances due from related
parties due to the nature of these instruments.
 
    The estimated fair values of the Company's financial instruments are as
follows (in thousands):
 
<TABLE>
<CAPTION>
                                                  DECEMBER 31, 1998      DECEMBER 31, 1997
                                                 --------------------  ----------------------
                                                 CARRYING     FAIR      CARRYING
                                                  AMOUNT      VALUE      AMOUNT    FAIR VALUE
                                                 ---------  ---------  ----------  ----------
<S>                                              <C>        <C>        <C>         <C>
Cash and cash equivalents......................  $  17,753  $  17,753  $    8,204  $    8,204
Investment securities..........................      1,118      1,118       2,340       2,340
Long-term debt.................................     99,000     97,515     105,000     107,888
Notes receivable/payable and advances Due
  to/from related parties......................      1,597      1,597       2,060       2,060
</TABLE>
 
                                      F-26
<PAGE>
                                  SCHEDULE II
 
                          GUESS ?, INC. & SUBSIDIARIES
 
                       VALUATION AND QUALIFYING ACCOUNTS
 
                 YEARS ENDED DECEMBER 31, 1998, 1997, AND 1996
 
                                 (IN THOUSANDS)
 
<TABLE>
<CAPTION>
                                                                  BALANCE AT   CHARGED TO   DEDUCTIONS   BALANCE AT
                                                                   BEGINNING    COSTS AND       AND          END
DESCRIPTION                                                        OF PERIOD    EXPENSES    WRITE-OFFS    OF PERIOD
- ----------------------------------------------------------------  -----------  -----------  -----------  -----------
<S>                                                               <C>          <C>          <C>          <C>
As of December 31, 1996
  Allowance for obsolescence....................................   $   4,360    $    (218)   $    (885)   $   3,257
  Accounts receivable...........................................      10,849        4,263       (5,392)       9,720
 
As of December 31, 1997
  Allowance for obsolescence....................................       3,257        3,764       (3,456)       3,565
  Accounts receivable...........................................       9,720       12,746      (11,270)      11,196
 
As of December 31, 1998
  Allowance for obsolescence....................................       3,565        3,512       (3,217)       3,860
  Accounts receivable...........................................      11,196        8,542      (11,901)       7,837
</TABLE>
 
                                      F-27
<PAGE>
                                   SIGNATURES
 
    Pursuant to the requirements of Section 13 or 15(d) of the Securities Act of
1934, the Registrant has duly caused this report to be signed on its behalf by
the undersigned, thereunto duly authorized, in the City of Los Angeles, State of
California, on March 23, 1999.
 
<TABLE>
<S>                             <C>  <C>
                                GUESS ?, INC.
 
                                By:             /s/ MAURICE MARCIANO
                                     -----------------------------------------
                                                  Maurice Marciano
                                               CHAIRMAN OF THE BOARD,
                                        CHIEF EXECUTIVE OFFICER AND DIRECTOR
</TABLE>
 
    Pursuant to the requirements of the Securities Act of 1934, this report has
been signed by the following persons on behalf of the Registrant and in the
capacities and on the dates indicated.
 
<TABLE>
<CAPTION>
             NAME                         TITLE                    DATE
- ------------------------------  --------------------------  -------------------
 
<C>                             <S>                         <C>
                                Chairman of the Board,
     /s/ MAURICE MARCIANO         Chief Executive Officer
- ------------------------------    and Director (Principal     March 23, 1999
       Maurice Marciano           Executive Officer)
 
      /s/ PAUL MARCIANO
- ------------------------------  President, Chief Operating    March 23, 1999
        Paul Marciano             Officer and Director
 
     /s/ ARMAND MARCIANO        Senior Executive Vice
- ------------------------------    President, Assistant        March 23, 1999
       Armand Marciano            Secretary and Director
 
                                Executive Vice President
                                  and Chief Financial
      /s/ BRIAN FLEMING           Officer (Principal
- ------------------------------    Financial Officer and       March 23, 1999
        Brian Fleming             Chief Accounting
                                  Officer)
 
       /s/ ALDO PAPONE
- ------------------------------  Director                      March 23, 1999
         Aldo Papone
 
       /s/ ROBERT DAVIS
- ------------------------------  Director                      March 23, 1999
         Robert Davis
 
        /s/ ALICE KANE
- ------------------------------  Director                      March 23, 1999
          Alice Kane
</TABLE>
<PAGE>
                                 EXHIBIT INDEX
 
<TABLE>
<CAPTION>
  EXHIBIT
  NUMBER                                                   DESCRIPTION
- -----------  --------------------------------------------------------------------------------------------------------
<C>          <S>
       3.1   Restated Certificate of Incorporation of the Registrant. (1)
       3.2   Bylaws of the Registrant. (1)
       4.3   Specimen stock certificate. (1)
      10.1   Amended and Restated Stockholders' Agreement. (2)
      10.20  Amended and Restated Revolving Credit Agreement, dated as of March 28, 1997. (2)
      10.22  1996 Equity Incentive Plan. (1)
      10.23  1996 Non-Employee Directors' Stock Option Plan. (1)
      10.24  Annual Incentive Plan. (1)
      10.25  Employment Agreement between the Registrant and Maurice Marciano. (2)
      10.26  Employment Agreement between the Registrant and Paul Marciano. (2)
      10.27  Employment Agreement between the Registrant and Armand Marciano. (2)
      10.28  Registration Rights Agreement among the Registrant and certain stockholders of the Registrant. (2)
      10.29  Indemnification Agreement among the Registrant and certain stockholders of the Registrant. (2)
      10.30  Indemnification Agreements between the Registrant and certain executives and directors. (2)
      10.31  First Amendment to Amended and Restated Shareholders' Agreement. (3)
      10.32  First Amendment and Waiver to Amended and Restated Revolving Credit Agreement by and between the
             Registrant and BankBoston, NA, F/K/A The First National Bank of Boston, Sanwa Bank California and the
             Financial Institutions Party hereto. (4)
      10.33  Amended and Restated 1996 Non-Employee Directors' Stock Option Plan, as amended through March 3, 1997.
             (5)
      10.34  Second Amendment and Consent to the Amended and Restated Revolving Credit Agreement by and between Guess
             ?, Inc. And BankBoston, N.A.,F/K/A The First National Bank of Boston, Sanwa Bank California and the
             Financial Institutions Party Hereto. (6)
      10.35  Third Amendment and Consent to the Amended and Restated Revolving Credit Agreement by and between Guess
             ?, Inc. And BankBoston, N.A., F/K/A The First National Bank of Boston, Sanwa Bank California and the
             Financial Institutions Party Hereto. (6)
      10.36  Amendment No. 1 to The Guess ?, Inc. Amended and Restated 1996 Non- Employee Directors' Stock Option
             Plan. (7)
      10.37  Employment Agreement dated July 6, 1998 between Guess ?, Inc. and Brian L. Fleming. (7)
      10.38  Fourth Amendment and Consent to the Amended and Restated Revolving Credit Agreement by and between Guess
             ?, Inc. And BankBoston, N.A., F/K/A The First National Bank of Boston, Sanwa Bank California and the
             Financial Institutions Party Hereto. (8)
      18.0   Letter regarding change in accounting principles. (5)
     *21.1   List of Subsidiaries.
     *27.1   Financial Data Schedule.
</TABLE>
 
- --------------------------
 
*   Filed herewith
 
(b) Financial Statement Schedule:
 
    Schedule II--Description Valuation and Qualifying Accounts
 
- --------------------------
 
(1) Incorporated by reference from the Registration Statement on Form S-1
    (Registration No. 333-4419) filed by the Company on June 24, 1996, as
    amended.
 
(2) Incorporated by reference from the Company's Annual Report on Form 10-K for
    the year ended December 31, 1996.
 
(3) Incorporated by reference from the Company's Quarterly Report on Form 10-Q
    for the quarter ended March 30, 1997.
 
(4) Incorporated by reference from the Company's Quarterly Report on Form 10-Q
    for the quarter ended June 29, 1997.
 
(5) Incorporated by reference from the Company's Annual Report on Form 10-K for
    the year ended December 31, 1997.
 
(6) Incorporated by reference from the Company's Quarterly Report on Form 10-Q
    for the quarter ended March 29, 1998.
 
(7) Incorporated by reference from the Company's Quarterly Report on Form 10-Q
    for the quarter ended June 28, 1998.
 
(8) Incorporated by reference from the Company's Quarterly Report on Form 10-Q
    for the quarter ended September 27, 1998.

<PAGE>

                                                                 EXHIBIT 23.1

LIST OF SUBSIDIARIES
- -------------------------------------------------------------------------------
<TABLE>
Caption]

INVESTMENT IN              LOCATION          OWNED BY        PERCENT OF OWENERSHIP
- ----------------------   -------------    ----------------   ---------------------
<S>                      <C>              <C>                <C>
Guess? Retail, Inc.      United States      Guess ?, Inc.              100%
Guess? Licensing, Inc.   United States      Guess ?, Inc.              100%
Guess? Europe, BV         Netherlands       Guess ?, Inc.              100%
Guess? Asia                Hong Kong      Guess? Europe, BV            100%
Ranche Ltd.                Hong Kong      Guess? Europe, BV            100%

</TABLE>









                                       26


<TABLE> <S> <C>

<PAGE>
<ARTICLE> 5
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   12-MOS
<FISCAL-YEAR-END>                          DEC-31-1998
<PERIOD-START>                             JAN-01-1998
<PERIOD-END>                               DEC-31-1998
<CASH>                                           5,853
<SECURITIES>                                    11,900
<RECEIVABLES>                                   27,522
<ALLOWANCES>                                     7,837
<INVENTORY>                                     89,499
<CURRENT-ASSETS>                               156,092
<PP&E>                                         181,573
<DEPRECIATION>                                  95,120
<TOTAL-ASSETS>                                 263,772
<CURRENT-LIABILITIES>                           54,782
<BONDS>                                         99,000
                                0
                                          0
<COMMON>                                           137
<OTHER-SE>                                     100,272
<TOTAL-LIABILITY-AND-EQUITY>                   263,772
<SALES>                                        435,128
<TOTAL-REVENUES>                               471,931<F1>
<CGS>                                          272,079
<TOTAL-COSTS>                                  414,885
<OTHER-EXPENSES>                                   863
<LOSS-PROVISION>                                 4,254
<INTEREST-EXPENSE>                              12,892
<INCOME-PRETAX>                                 43,291
<INCOME-TAX>                                    18,180
<INCOME-CONTINUING>                                  0
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    25,111
<EPS-PRIMARY>                                     0.59
<EPS-DILUTED>                                     0.59
<FN>
<F1>INCLUDES NET ROYALTIES OF $36.8 MILLION.
</FN>
        

</TABLE>


© 2022 IncJournal is not affiliated with or endorsed by the U.S. Securities and Exchange Commission