GUESS INC ET AL/CA/
SC 13G/A, 2000-02-14
WOMEN'S, MISSES', CHILDREN'S & INFANTS' UNDERGARMENTS
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                      SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, DC 20549

                               ---------------

                                 SCHEDULE 13G
                                (RULE 13d-102)

                INFORMATION TO BE INCLUDED IN STATEMENTS FILED
            PURSUANT TO RULES 13D-1(b), (c) AND (d) AND AMENDMENTS
                      THERETO FILED PURSUANT TO 13d-2(b)
                              (AMENDMENT NO. 3)


                               GUESS ?, INC.
               ---------------------------------------------
                              (NAME OF ISSUER)


                                COMMON STOCK
               ---------------------------------------------
                       (TITLE OF CLASS OF SECURITIES)


                                401617 10 5
               ---------------------------------------------
                               (CUSIP Number)

                              ---------------




CUSIP NO. 401617 10 5                 SCHEDULE 13G
- ----------------------------------------------------------------------------
1     NAME OF REPORTING PERSON
      I.R.S. IDENTIFICATION NO. OF ABOVE PERSON (ENTITIES ONLY)
      Maurice Marciano
- ----------------------------------------------------------------------------
2     CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*            (a) |_|
      Group membership is acknowledged for purposes of             (b) |X|
      making a group filing pursuant to Rule 13d-1(k)(1) only
- ----------------------------------------------------------------------------
3     SEC USE ONLY

- ----------------------------------------------------------------------------
4     CITIZENSHIP OR PLACE OF ORGANIZATION
      Republic of France
- ----------------------------------------------------------------------------
                                  5      SOLE VOTING POWER
    NUMBER OF                            15,410,078
     SHARES                       ------------------------------------------
  BENEFICIALLY                    6      SHARED VOTING POWER
    OWNED BY                             928,684
      EACH                        ------------------------------------------
    REPORTING                     7      SOLE DISPOSITIVE POWER
     PERSON                              15,410,078
      WITH                        ------------------------------------------
                                  8      SHARED DISPOSITIVE POWER
                                         928,684
- ----------------------------------------------------------------------------
9     AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
      16,338,762
- ----------------------------------------------------------------------------
10    CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN
      SHARES*                                 |X|
- ----------------------------------------------------------------------------
11    PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
      37.9%
- ----------------------------------------------------------------------------
12    TYPE OF REPORTING PERSON*
      IN
- ----------------------------------------------------------------------------




CUSIP NO. 401617 10 5                 SCHEDULE 13G
- ----------------------------------------------------------------------------
1     NAME OF REPORTING PERSON
      I.R.S. IDENTIFICATION NO. OF ABOVE PERSON (ENTITIES ONLY)
      Paul Marciano
- ----------------------------------------------------------------------------
2     CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*             (a) |_|
      Group membership is acknowledged for purposes of              (b) |X|
      making a group filing pursuant to Rule 13d-1(k)(1) only
- ----------------------------------------------------------------------------
3     SEC USE ONLY

- ----------------------------------------------------------------------------
4     CITIZENSHIP OR PLACE OF ORGANIZATION
      Republic of France
- ----------------------------------------------------------------------------
                                  5      SOLE VOTING POWER
    NUMBER OF                            12,164,169
     SHARES                       ------------------------------------------
  BENEFICIALLY                    6      SHARED VOTING POWER
    OWNED BY                             813,351
      EACH                        ------------------------------------------
    REPORTING                     7      SOLE DISPOSITIVE POWER
     PERSON                              12,164,169
      WITH                        ------------------------------------------
                                  8      SHARED DISPOSITIVE POWER
                                         813,351
- ----------------------------------------------------------------------------
9     AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
      12,977,520
- ----------------------------------------------------------------------------
10    CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN
      SHARES*                                       |X|
- ----------------------------------------------------------------------------
11    PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
      30.1%
- ----------------------------------------------------------------------------
12    TYPE OF REPORTING PERSON*
      IN
- ----------------------------------------------------------------------------




CUSIP NO. 401617 10 5                 SCHEDULE 13G
- ----------------------------------------------------------------------------
1     NAME OF REPORTING PERSON
      I.R.S. IDENTIFICATION NO. OF ABOVE PERSON (ENTITIES ONLY)
      Armand Marciano
- ----------------------------------------------------------------------------
2     CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*            (a) |_|
      Group membership is acknowledged for purposes of             (b) |X|
      making a group filing pursuant to Rule 13d-1(k)(1) only
- ----------------------------------------------------------------------------
3     SEC USE ONLY

- ----------------------------------------------------------------------------
4     CITIZENSHIP OR PLACE OF ORGANIZATION
      Republic of France
- ----------------------------------------------------------------------------
                                  5      SOLE VOTING POWER
    NUMBER OF                            6,230,537
     SHARES                       ------------------------------------------
  BENEFICIALLY                    6      SHARED VOTING POWER
    OWNED BY                             -0-
      EACH                        ------------------------------------------
    REPORTING                     7      SOLE DISPOSITIVE POWER
     PERSON                              6,230,537
      WITH                        ------------------------------------------
                                  8      SHARED DISPOSITIVE POWER
                                         -0-
- ----------------------------------------------------------------------------
9     AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
      6,230,537
- ----------------------------------------------------------------------------
10    CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN
      SHARES*                                |X|
- ----------------------------------------------------------------------------
11    PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
      14.5%
- ----------------------------------------------------------------------------
12    TYPE OF REPORTING PERSON*
      IN
- ----------------------------------------------------------------------------




CUSIP NO. 401617 10 5                 SCHEDULE 13G
- ----------------------------------------------------------------------------
1     NAME OF REPORTING PERSON
      I.R.S. IDENTIFICATION NO. OF ABOVE PERSON (ENTITIES ONLY)
      Gary W. Hampar
- ----------------------------------------------------------------------------
2     CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*            (a) |_|
      Group membership is acknowledged for purposes of             (b) |X|
      making a group filing pursuant to Rule 13d-1(k)(1) only
- ----------------------------------------------------------------------------
3     SEC USE ONLY

- ----------------------------------------------------------------------------
4     CITIZENSHIP OR PLACE OF ORGANIZATION
      United States
- ----------------------------------------------------------------------------
                                  5      SOLE VOTING POWER
    NUMBER OF                            -0-
     SHARES                       ------------------------------------------
  BENEFICIALLY                    6      SHARED VOTING POWER
    OWNED BY                             813,351
      EACH                        ------------------------------------------
    REPORTING                     7      SOLE DISPOSITIVE POWER
     PERSON                              -0-
      WITH                        ------------------------------------------
                                  8      SHARED DISPOSITIVE POWER
                                         813,351
- ----------------------------------------------------------------------------
9     AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
      813,351
- ----------------------------------------------------------------------------
10    CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN
      SHARES*                              |X|
- ----------------------------------------------------------------------------
11    PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
      1.9%
- ----------------------------------------------------------------------------
12    TYPE OF REPORTING PERSON*
      IN
- ----------------------------------------------------------------------------




CUSIP NO. 401617 10 5                 SCHEDULE 13G
- ----------------------------------------------------------------------------
1     NAME OF REPORTING PERSON
      I.R.S. IDENTIFICATION NO. OF ABOVE PERSON (ENTITIES ONLY)
      Joseph H. Sugerman
- ----------------------------------------------------------------------------
2     CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*            (a) |_|
      Group membership is acknowledged for purposes of             (b) |X|
      making a group filing pursuant to Rule 13d-1(k)(1) only
- ----------------------------------------------------------------------------
3     SEC USE ONLY

- ----------------------------------------------------------------------------
4     CITIZENSHIP OR PLACE OF ORGANIZATION
      United States
- ----------------------------------------------------------------------------
                                  5      SOLE VOTING POWER
    NUMBER OF                            -0-
     SHARES                       ------------------------------------------
  BENEFICIALLY                    6      SHARED VOTING POWER
    OWNED BY                             586,129
      EACH                        ------------------------------------------
    REPORTING                     7      SOLE DISPOSITIVE POWER
     PERSON                              -0-
      WITH                        ------------------------------------------
                                  8      SHARED DISPOSITIVE POWER
                                         586,129
- ----------------------------------------------------------------------------
9     AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
      586,129
- ----------------------------------------------------------------------------
10    CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN
      SHARES*                                           |X|
- ----------------------------------------------------------------------------
11    PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
      1.4%
- ----------------------------------------------------------------------------
12    TYPE OF REPORTING PERSON*
      IN
- ----------------------------------------------------------------------------




CUSIP NO. 401617 10 5                 SCHEDULE 13G
- ----------------------------------------------------------------------------
1     NAME OF REPORTING PERSON
      I.R.S. IDENTIFICATION NO. OF ABOVE PERSON (ENTITIES ONLY)
      Marc E. Petas
- ----------------------------------------------------------------------------
2     CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*             (a) |_|
      Group membership is acknowledged for purposes of              (b) |X|
      making a group filing pursuant to Rule 13d-1(k)(1) only
- ----------------------------------------------------------------------------
3     SEC USE ONLY

- ----------------------------------------------------------------------------
4     CITIZENSHIP OR PLACE OF ORGANIZATION
      United States
- ----------------------------------------------------------------------------
                                  5      SOLE VOTING POWER
    NUMBER OF                            -0-
     SHARES                       ------------------------------------------
  BENEFICIALLY                    6      SHARED VOTING POWER
    OWNED BY                             343,555
      EACH                        ------------------------------------------
    REPORTING                     7      SOLE DISPOSITIVE POWER
     PERSON                              -0-
      WITH                        ------------------------------------------
                                  8      SHARED DISPOSITIVE POWER
                                         343,555
- ----------------------------------------------------------------------------
9     AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
      343,555
- ----------------------------------------------------------------------------
10    CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN
      SHARES*                                    |X|
- ----------------------------------------------------------------------------
11    PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
      0.8%
- ----------------------------------------------------------------------------
12    TYPE OF REPORTING PERSON*
      IN
- ----------------------------------------------------------------------------




                                SCHEDULE 13G

            This Amendment No. 3 (the "Amendment No. 3") amends and
supplements the Statement on Schedule 13G, dated February 14, 1997, as
amended by Amendment No. 1, dated February 17, 1998, and Amendment No. 2,
dated February 12, 1999 (the "Schedule 13G"), relating to shares of the
common stock, $.01 par value per share (the "Shares"), of Guess ?, Inc., a
Delaware corporation (the "Issuer"). Pursuant to Rule 13d-2 of Regulation
13D-G promulgated under the Securities Exchange Act of 1934, as amended
(the "Exchange Act"), the undersigned hereby file this Amendment No. 3 on
behalf of Maurice Marciano, Paul Marciano, Armand Marciano, Gary W. Hampar,
Joseph H. Sugerman and Marc E. Petas.

            Unless otherwise indicated, each capitalized term used but not
otherwise defined herein shall have the meaning assigned to such term in
the Schedule 13G.

ITEM 4.  OWNERSHIP.

            Item 4 is hereby amended and supplemented as follows:

(a) Maurice Marciano beneficially owns 16,338,762 shares of Common Stock as
    follows: 15,290,078 shares held indirectly as sole trustee of the
    Maurice Marciano Trust; 30,000 shares held indirectly as sole advisor
    of the Maurice Marciano 1990 Children's Trust; 586,129 shares held
    indirectly as co-trustee of the Paul Marciano 1996 Grantor Retained
    Annuity Trust; 342,555 shares held indirectly as co-trustee of the
    Armand Marciano 1996 Grantor Retained Annuity Trust; and 90,000 shares
    held indirectly as president of the Maurice Marciano Family Foundation.

    Paul Marciano beneficially owns 12,977,520 shares of Common Stock as
    follows: 12,164,169 shares held indirectly as sole trustee of the Paul
    Marciano Trust; and 813,351 shares held indirectly as co-trustee of the
    Maurice Marciano 1996 Grantor Retained Annuity Trust.

    Armand Marciano beneficially owns 6,230,537 shares of Common Stock as
    follows: 6,225,537 shares held indirectly as sole trustee of the Armand
    Marciano Trust; 1,000 shares held indirectly as sole trustee of the
    Armand Marciano Gift Trust-Anastasia; 1,000 shares held indirectly as
    sole trustee of the Armand Marciano Gift Trust-Francisca; 1,000 shares
    held indirectly as sole trustee of the Armand Marciano Gift
    Trust-Harrison; 1,000 shares held indirectly as sole trustee of the
    Armand Marciano Gift Trust-Dominique; and 1,000 shares held indirectly
    as sole trustee of the Armand Marciano Gift Trust-Julien.

    Gary W. Hampar beneficially owns 813,351 shares of Common Stock held
    indirectly as co-trustee of the Maurice Marciano 1996 Grantor Retained
    Annuity Trust.

    Joseph H. Sugerman beneficially owns 586,129 shares of Common Stock as
    follows: 586,129 shares held indirectly as co-trustee of the Paul
    Marciano 1996 Grantor Retained Annuity Trust.

    Marc E. Petas beneficially owns 343,555 shares of Common Stock as
    follows: 342,555 shares held indirectly as co-trustee of the Armand
    Marciano 1996 Grantor Retained Annuity Trust; and 1,000 shares held
    indirectly as co-trustee of the Petas Family Trust.

(b) The 16,338,762 shares beneficially owned by Maurice Marciano represent
    37.9% of the outstanding shares of the Common Stock. The 12,977,520
    shares beneficially owned by Paul Marciano represent 30.1% of the
    outstanding shares of the Common Stock. The 6,230,537 shares
    beneficially owned by Armand Marciano represent 14.5% of the
    outstanding shares of the Common Stock. The 813,351 shares beneficially
    owned by Gary W. Hampar represent 1.9% of the outstanding shares of the
    Common Stock. The 586,129 shares beneficially owned by Joseph H.
    Sugerman represent 1.4% of the outstanding shares of the Common Stock.
    The 343,555 shares beneficially owned by Marc E. Petas represent 0.8%
    of the outstanding shares of the Common Stock.

    Percentage ownership of the Common Stock is based on the number of
    outstanding shares of Common Stock as reported in the Issuer's Form
    10-Q for the quarter ended September 25, 1999.

(c) Maurice Marciano has (i) sole voting power with respect to 30,000
    shares held indirectly as sole advisor of the Maurice Marciano 1990
    Children's Trust, 15,290,078 shares held indirectly as sole trustee of
    the Maurice Marciano Trust and 90,000 shares held indirectly as
    president of the Maurice Marciano Family Foundation, except for the
    restrictions on voting described in Item 8 of Schedule 13G; (ii) shared
    voting power with respect to 586,129 shares held indirectly as
    co-trustee of the Paul Marciano 1996 Grantor Retained Annuity Trust and
    342,555 shares held indirectly as co-trustee of the Armand Marciano
    1996 Grantor Retained Annuity Trust; (iii) sole dispositive power with
    respect to 30,000 shares held indirectly as sole advisor of the Maurice
    Marciano 1990 Children's Trust, 15,290,078 shares held indirectly as
    sole trustee of the Maurice Marciano Trust and 90,000 shares held
    indirectly as president of the Maurice Marciano Family Foundation,
    except for the rights of first refusal described in Item 8 of Schedule
    13G; and (iv) shared dispositive power with respect to 586,129 shares
    held indirectly as co-trustee of the Paul Marciano 1996 Grantor
    Retained Annuity Trust and 342,555 shares held indirectly as co-
    trustee of the Armand Marciano 1996 Grantor Retained Annuity Trust.

    Paul Marciano has (i) sole voting power with respect to 12,164,169
    shares held indirectly as sole trustee of the Paul Marciano Trust,
    except for the restrictions on voting described in Item 8 of Schedule
    13G; (ii) shares voting power with respect to 813,351 shares held
    indirectly as co-trustee of the Maurice Marciano 1996 Grantor Retained
    Annuity Trust; (iii) sole dispositive power with respect to 12,164,169
    shares held indirectly as sole trustee of the Paul Marciano Trust,
    except for the rights of first refusal described in Item 8 of Schedule
    13G; and (iv) shared dispositive power with respect to 813,351 shares
    held indirectly as co-trustee of the Maurice Marciano 1996 Grantor
    Retained Annuity Trust.

    Armand Marciano has (i) sole voting power with respect to 6,225,537
    shares held indirectly as sole trustee of the Armand Marciano Trust,
    1,000 shares held indirectly as sole trustee of the Armand Marciano
    Gift Trust-Anastasia, 1,000 shares held indirectly as sole trustee of
    the Armand Marciano Gift Trust-Francisca, 1,000 shares held indirectly
    as sole trustee of the Armand Marciano Gift Trust-Harrison, 1,000
    shares held indirectly as sole trustee of the Armand Marciano Gift
    Trust-Dominique, and 1,000 shares held indirectly as sole trustee of
    the Armand Marciano Gift Trust-Julien, except for the restrictions on
    voting described in Item 8 of Schedule 13G; (ii) no shared voting power
    with respect to any shares; (iii) sole dispositive power with respect
    to 6,225,537 shares held indirectly as sole trustee of the Armand
    Marciano Trust, 1,000 shares held indirectly as sole trustee of the
    Armand Marciano Gift Trust-Anastasia, 1,000 shares held indirectly as
    sole trustee of the Armand Marciano Gift Trust-Francisca, 1,000 shares
    held indirectly as sole trustee of the Armand Marciano Gift
    Trust-Harrison, 1,000 shares held indirectly as sole trustee of the
    Armand Marciano Gift Trust-Dominique, and 1,000 shares held indirectly
    as sole trustee of the Armand Marciano Gift Trust-Julien, except for
    the rights of first refusal described in Item 8 of Schedule 13G; and
    (iv) no shared dispositive power with respect to any shares.

    Gary W. Hampar has (i) no sole voting power with respect to any shares;
    (ii) shared voting power with respect to 813,351 shares held indirectly
    as co-trustee of the Maurice Marciano 1996 Grantor Retained Annuity
    Trust; (iii) no sole dispositive power with respect to any shares; and
    (iv) shared dispositive power with respect to 813,351 shares held
    indirectly as co-trustee of the Maurice Marciano 1996 Grantor Retained
    Annuity Trust.

    Joseph H. Sugerman has (i) no sole voting power with respect to any
    shares; (ii) shared voting power with respect to 586,129 shares held
    indirectly as co-trustee of the Paul Marciano 1996 Grantor Retained
    Annuity Trust; (iii) no sole dispositive power with respect to any
    shares; and (iv) shared dispositive power with respect to 586,129
    shares held indirectly as co-trustee of the Paul Marciano 1996 Grantor
    Retained Annuity Trust.

    Marc E. Petas has (i) no sole voting power with respect to any shares;
    (ii) shared voting power with respect to 342,555 shares held indirectly
    as co-trustee of the Armand Marciano 1996 Grantor Retained Annuity
    Trust and 1,000 shares held indirectly as co-trustee of the Petas
    Family Trust; (ii) no sole dispositive power with respect to any
    shares; and (iv) shared dispositive power with respect to 342,555
    shares held indirectly as co-trustee of the Armand Marciano 1996
    Grantor Retained Annuity Trust and 1,000 shares held indirectly as
    co-trustee of the Petas Family Trust.



                                 SIGNATURE


      After reasonable inquiry and to the best of their knowledge and
belief, the undersigned certify that the information set forth in this
statement is true, complete and correct.


February 10, 2000                   Maurice Marciano



                                    By: /s/ Maurice Marciano
                                       ------------------------------
                                       Maurice Marciano







                                 SIGNATURE


      After reasonable inquiry and to the best of their knowledge and
belief, the undersigned certify that the information set forth in this
statement is true, complete and correct.


February 10, 2000                   Paul Marciano



                                    By: /s/ Paul Marciano
                                       ------------------------------
                                       Paul Marciano






                                 SIGNATURE


      After reasonable inquiry and to the best of their knowledge and
belief, the undersigned certify that the information set forth in this
statement is true, complete and correct.


February 8, 2000                    Armand Marciano



                                    By: /s/ Armand Marciano
                                       ------------------------------
                                       Armand Marciano





                                 SIGNATURE


      After reasonable inquiry and to the best of their knowledge and
belief, the undersigned certify that the information set forth in this
statement is true, complete and correct.


February 8, 2000                    Gary W. Hampar



                                    By: /s/ Gary W. Hampar
                                       ------------------------------
                                       Gary W. Hamper





                                 SIGNATURE


      After reasonable inquiry and to the best of their knowledge and
belief, the undersigned certify that the information set forth in this
statement is true, complete and correct.


February 8, 2000                    Joseph H. Sugerman



                                    By: /s/ Joseph H. Sugerman
                                       ------------------------------
                                       Joseph H. Sugerman





                                 SIGNATURE


      After reasonable inquiry and to the best of their knowledge and
belief, the undersigned certify that the information set forth in this
statement is true, complete and correct.


February 8, 2000                    Marc E. Petas



                                    By: /s/ Marc E. Petas
                                       ------------------------------
                                       Marc E. Petas





                               EXHIBIT INDEX


      Exhibit
      Number                       Title                       Page
      ------                       -----                       ----
         1          Joint Filing Agreement among the            19
                    Reporting Persons pursuant to Rule
                    13d-1(k)(1).





                                                               EXHIBIT 1

                         JOINT FILING AGREEMENT

         The undersigned hereby agree that the Statement on Schedule 13G,
dated February 14, 1997 (the "Schedule 13G"), with respect to the common
stock, par value $.01 per shares, of Guess ?, Inc., is, and any amendments
thereto executed by each of us shall be, filed on behalf of each of us
pursuant to and in accordance with the provisions of Rule 13d-1(f) under
the Securities and Exchange Act of 1934, as amended, and that this
Agreement shall be included as an Exhibit to the Schedule 13G and each such
amendment. Each of the undersigned agrees to be responsible for the timely
filing of the Schedule 13G and any amendments thereto, and for the
completeness and accuracy of the information concerning itself contained
therein. This Agreement may be executed in any number of counterparts, all
of which taken together shall constitutes one and the same instrument.

         IN WITNESS WHEREOF, the undersigned have executed this Agreement
as of the 14th day of February, 1997.


                                       /s/ Maurice Marciano
                                       ---------------------------------
                                       Maurice Marciano


                                       /s/ Paul Marciano
                                       ---------------------------------
                                        Paul Marciano


                                       /s/ Armand Marciano
                                       ---------------------------------
                                       Armand Marciano


                                       /s/ Gary W. Hampar
                                       ---------------------------------
                                       Gary W. Hampar


                                       /s/ Joseph H. Sugerman
                                       ---------------------------------
                                       Joseph H. Sugerman


                                       /s/ Marc E. Petas
                                       ---------------------------------
                                       Marc E. Petas





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