BIG ENTERTAINMENT INC
10QSB/A, 1998-01-15
PERIODICALS: PUBLISHING OR PUBLISHING & PRINTING
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                    U. S. SECURITIES AND EXCHANGE COMMISSION

                             WASHINGTON, D.C. 20549

   
                                  FORM 10-QSB/A

                                AMENDMENT NO. 1
    

(Mark One)

[X]      QUARTERLY REPORT UNDER SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE
         ACT OF 1934

         For the quarterly period ended September 30, 1997

[ ]      TRANSITION REPORT UNDER SECTION 13 OR 15(D) OF THE SECURITIES
         EXCHANGE ACT OF 1934

         For the transition period from _____________ to ______________

                           COMMISSION FILE NO. 0-22908

                             BIG ENTERTAINMENT, INC.
        (Exact name of small business issuer as specified in its charter)

          FLORIDA                                               65-0385686
(State or other jurisdiction of                             (I.R.S. Employer
 incorporation or organization)                              Identification No.)

    2255 GLADES ROAD, SUITE 237 WEST
         BOCA RATON, FLORIDA                                           33431
(Address of principal executive offices)                            (zip code)

                                 (561) 998-8000
                           (Issuer's telephone number)

         Check whether the issuer (1) filed all reports required to be filed by
Section 13 or 15(d) of the Securities Exchange Act of 1934 during the past 12
months (or for such shorter period that the registrant was required to file such
reports), and (2) has been subject to such filing requirements for the past 90
days.       Yes  X       No ____

         As of November 11, 1997, the number of shares outstanding of the
issuer's Common Stock, $.01 par value, was 6,887,641.

                                       1

<PAGE>

<TABLE>
<CAPTION>

                             BIG ENTERTAINMENT, INC.

                                TABLE OF CONTENTS

PART I                 FINANCIAL INFORMATION                                                   PAGE(S)

Item 1.                Consolidated Financial Statements

<S>                    <C>                                                                  <C> 
                       Consolidated Balance Sheets as of September 30, 1997
                       (unaudited) and December 31, 1996.....................................3

                       Consolidated Statements of Operations for the three and
                        nine months ended September 30, 1997 and
                        1996 (unaudited).....................................................4

                       Consolidated Statements of Cash Flows for the nine
                        months ended September 30, 1997 and 1996 (unaudited).................5
                             
                        Condensed Notes to Unaudited Consolidated Financial Statements.......6-7

Item 2.                 Management's Discussion and Analysis or Plan of Operations...........8-21


PART II                 OTHER INFORMATION

Item 2.                 Changes in Securities and Use of Proceeds...........................22

Item 6.                 Exhibits and Reports on Form 8-K....................................22

Signature               ....................................................................23

</TABLE>

                                       2

<PAGE>
<TABLE>
<CAPTION>
                    BIG ENTERTAINMENT, INC. AND SUBSIDIARIES
                          CONSOLIDATED BALANCE SHEETS
                 AS OF SEPTEMBER 30, 1997 AND DECEMBER 31, 1996

                                                                            September 30,     December 31,
                                                                                 1997             1996
                                                                            -------------     ------------
                                                                             (Unaudited)
<S>                                                                         <C>              <C>        
                                   ASSETS
CURRENT ASSETS:
  Cash and cash equivalents                                                 $   1,569,375     $  1,675,852
  Trade receivables, net                                                          112,295           95,547
  Merchandise inventories                                                       2,011,860        1,410,603
  Prepaid expenses                                                                446,123          654,255
  Franchise fee receivable                                                        700,000          700,000
  Other current assets                                                            136,403           64,167
                                                                            -------------     ------------
  Total current assets                                                          4,976,056        4,600,424

PROPERTY AND EQUIPMENT, net                                                     2,282,229        2,349,108
INVESTMENT - NETCO PARTNERS                                                       805,848          201,311
INTANGIBLE ASSETS, net                                                            166,727          491,265
GOODWILL, net                                                                     330,677          345,257
OTHER ASSETS                                                                      178,980          256,054
                                                                            -------------     ------------
TOTAL ASSETS                                                                $   8,740,517     $  8,243,419
                                                                            =============     ============
                    LIABILITIES AND SHAREHOLDERS' EQUITY

CURRENT LIABILITIES:
  Accounts payable                                                          $     939,305     $  1,021,264
  Accrued expenses                                                                453,778          522,509
  Deferred revenue                                                              1,228,721        1,268,455
  Current portion of capital lease obligations                                    501,466          503,103
                                                                            -------------     ------------
  Total current liabilities                                                     3,123,270        3,315,331
                                                                            -------------     ------------
CAPITAL LEASE OBLIGATIONS, less current portion                                   484,152          731,807
                                                                            -------------     ------------
CONVERTIBLE DEBENTURE                                                             650,000                -
                                                                            -------------     ------------
MINORITY INTEREST                                                                  53,175            4,414
                                                                            -------------     ------------
SHAREHOLDERS' EQUITY:
  Series A variable rate convertible preferred stock, $6.25 stated value,
      217,600 shares authorized; 217,600 issued and outstanding at 
      September 30, 1997 and December 31, 1996. Liquidation preference of 
      $1,598,307 at September 30, 1997.                                         1,360,000        1,360,000
  Series B variable rate convertible preferred stock, $5.24 stated and
     liquidation value, 142,223  shares authorized; 121,393 and 29,767
     issued and outstanding at September 30, 1997 and at December 31,
     1996, respectively.                                                          640,000          160,000
  Series C variable rate convertible preferred stock, $100 stated
      value, 100,000 shares authorized; 20,000 issued and outstanding
      at September 30, 1997 and at December 31, 1996.  Liquidation 
      preference of $2,000,000 at September 30, 1997.                           2,000,000        2,000,000
  Common stock, $.01 par value, 25,000,000 shares authorized;
      6,887,641 and 5,870,601 shares issued and outstanding at 
      September 30, 1997 and at December 31, 1996, respectively.                   68,877           58,706
  Additional paid-in capital                                                   25,190,782       22,039,194
  Warrants outstanding                                                            577,900          566,600
  Accumulated deficit                                                         (25,407,639)     (21,992,633)
                                                                            -------------     ------------
  Total shareholders' equity                                                    4,429,920        4,191,867
                                                                            -------------     ------------
TOTAL LIABILITIES AND SHAREHOLDERS' EQUITY                                  $   8,740,517     $  8,243,419
                                                                            =============     ============
</TABLE>

 The accompanying Condensed Notes to Unaudited Consolidated Financial Statements
           are an integral part of these consolidated balance sheets.

                                       3
<PAGE>
   
<TABLE>
<CAPTION>
                    BIG ENTERTAINMENT, INC. AND SUBSIDIARIES
                      CONSOLIDATED STATEMENTS OF OPERATIONS
        FOR THE THREE AND NINE MONTHS ENDED SEPTEMBER 30, 1997 AND 1996
                                   (Unaudited)

                                                                 Three Months Ended September 30,    Nine Months Ended September 30,
                                                                 --------------------------------    -------------------------------
                                                                      1997               1996            1997              1996
                                                                 --------------   ---------------    -------------   ---------------
<S>                                                              <C>              <C>                <C>             <C>            
NET REVENUES                                                     $    2,003,740   $     1,669,438    $   5,618,629   $     5,093,336

COST OF SALES                                                         1,011,224         1,092,489        2,991,326         3,315,698
                                                                 --------------   ---------------    -------------   ---------------
    Gross profit                                                        992,516           576,949        2,627,303         1,777,638
                                                                 --------------   ---------------    -------------   ---------------
OPERATING EXPENSES:
    Selling, general and administrative                               1,655,046         1,292,852        4,208,218         3,401,957
    Salaries and benefits                                             1,040,887           866,266        2,828,466         2,404,709
    Amortization of goodwill and intangibles                            114,453           112,407          340,749           337,221
                                                                 --------------   ---------------    -------------   ---------------
        Total operating expenses                                      2,810,386         2,271,525        7,377,433         6,143,887
                                                                 --------------   ---------------    -------------   ---------------
        Operating loss                                               (1,817,870)       (1,694,576)      (4,750,130)      (4,366,249)

EQUITY IN EARNINGS OF NETCO PARTNERS                                      7,928               -          1,830,427               -

OTHER:

    Interest, net                                                       (30,084)           (8,247)        (149,706)        (127,658)
    Other, net                                                           10,603            10,025           30,797           28,300
                                                                 --------------   ---------------    -------------   ---------------
        Loss before minority interest and income taxes               (1,829,423)       (1,692,798)      (3,038,612)      (4,465,607)

MINORITY INTEREST                                                       (76,972)          (47,480)        (210,711)        (245,639)
                                                                 --------------   ---------------    -------------   ---------------
        Net loss                                                 $   (1,906,395)  $    (1,740,278)   $  (3,249,323)  $   (4,711,246)
                                                                 ==============   ===============    =============   ===============
Net loss per common and common
equivalent share                                                 $        (0.29)  $         (0.30)   $       (0.53)  $        (0.88)
                                                                 ==============   ===============    =============   ===============
Weighted average number of common
and common equivalent shares outstanding                              6,605,957         5,861,294        6,122,789        5,346,509
                                                                 ==============   ===============    =============   ===============

</TABLE>
    
 The accompanying Condensed Notes to Unaudited Consolidated Financial Statements
        are an integral part of these consolidated financial statements.

                                       4
<PAGE>

<TABLE>
<CAPTION>

                    BIG ENTERTAINMENT, INC. AND SUBSIDIARIES
                     CONSOLIDATED STATEMENTS OF CASH FLOWS
             FOR THE NINE MONTHS ENDED SEPTEMBER 30, 1997 AND 1996
                                  (Unaudited)

                                                              Nine Months Ended September 30,
                                                                   1997             1996
                                                              -------------   ---------------
<S>                                                           <C>             <C>             
CASH FLOWS FROM OPERATING ACTIVITIES:
Net loss                                                      $  (3,249,323)  $    (4,711,246)
    Adjustments to reconcile net loss to cash used in
    operating activities:
      Depreciation and amortization                                 862,081           771,189
      Equity in net earnings of Netco Partners                   (1,830,427)              -
      Issuance of compensatory stock options and warrants            17,662               -
      Recognition of deferred gain                                  (30,291)          (20,194)
      Amortization of deferred financing costs                       13,772             8,314
      Minority interest                                             210,711           245,639
      Changes in assets and liabilities:
        Trade receivables                                           (16,748)         (313,084)
        Prepaid expenses                                            208,132          (107,081)
        Merchandise inventories                                    (601,257)         (401,364)
        Other current assets                                        (72,237)            8,420
        Other assets                                                 63,302            20,798
        Accounts payable                                            (81,959)       (1,206,295)
        Accrued professional fees                                     8,250           (24,671)
        Deferred revenue                                             (9,443)          286,670
        Other accrued expenses                                     (108,562)          180,477
                                                              -------------   ---------------
          Net cash used in operating activities                  (4,616,337)       (5,262,428)
                                                              -------------   ---------------
CASH FLOWS FROM INVESTING ACTIVITIES:
    Return of capital from (investment in) Netco Partners         1,225,890          (202,255)
    Capital expenditures, net                                      (371,445)         (623,699)
    Investment in patents and trademarks                               (329)          (49,670)
    Return of capital from Tekno Books to minority partner         (161,950)         (353,051)
                                                              -------------   ---------------
          Net cash provided by (used in) investing activities       692,166        (1,228,675)
                                                              -------------   ---------------
CASH FLOWS FROM FINANCING ACTIVITIES:
    Proceeds from the issuance of preferred stock                   480,000           560,000
    Proceeds from issuance of convertible debenture                 650,000               -
    Net proceeds from issuance of common stock                    3,069,996         4,873,465
    Proceeds from sale of 8.5% convertible promissory note              -             500,000
    Proceeds from sale of assets                                        -             803,372
    Dividends on preferred stock                                    (60,000)              -
    Repayments under capital lease obligations                     (333,602)         (175,481)
    Receipts of subscription receivable                              11,300           184,600
                                                              -------------   ---------------
          Net cash provided by financing activities               3,817,694         6,745,956
                                                              -------------   ---------------
          Net (decrease) increase in cash and cash equivalents     (106,477)          254,853

CASH AND CASH EQUIVALENTS, beginning of period                    1,675,852           606,376
                                                              -------------   ---------------
CASH AND CASH EQUIVALENTS, end of period                      $   1,569,375   $       861,229
                                                              =============   ===============
SUPPLEMENTAL SCHEDULE OF CASH RELATED ACTIVITIES:
    Interest paid                                             $     156,425   $       176,683
                                                              =============   ===============

</TABLE>

 The accompanying Condensed Notes to Unaudited Consolidated Financial Statements
        are an integral part of these consolidated financial statements.

                                       5
<PAGE>


                    BIG ENTERTAINMENT, INC. AND SUBSIDIARIES

         CONDENSED NOTES TO UNAUDITED CONSOLIDATED FINANCIAL STATEMENTS

1)       BASIS OF PRESENTATION:

In the opinion of management, the accompanying unaudited consolidated financial
statements have been prepared by Big Entertainment, Inc. and Subsidiaries (the
"Company") pursuant to the rules and regulations of the Securities and Exchange
Commission. Certain information and footnote disclosures normally included in
annual financial statements prepared in accordance with generally accepted
accounting principles have been condensed or omitted pursuant to those rules and
regulations. However, the Company believes that the disclosures contained herein
are adequate to make the information presented not misleading.

The financial statements reflect, in the opinion of management, all material
adjustments (which include only normal recurring adjustments) necessary to
present fairly the Company's financial position and results of operations.

The results of operations for the three and nine months ended September 30,
1997, and cash flows for the nine months ended September 30, 1997, are not
necessarily indicative of the results of operations or cash flows which may be
recorded for the remainder of 1997.

The accompanying unaudited consolidated financial statements should be read in
conjunction with the Company's audited consolidated financial statements and
notes thereto included in the Company's Annual Report on Form 10-KSB for the
year ended December 31, 1996.

2)       DEBT:

The Company's Chairman of the Board and Chief Executive Officer and the
Company's Vice Chairman and President have extended a $1.1 million unsecured
line of credit facility to the Company. The line of credit bears interest at the
JP Morgan Bank prime rate of interest. The outstanding balance under this line
of credit of $912,000 at June 30, 1997 was repaid during the three months ended
September 30, 1997.

In August 1997, the Company issued a $650,000 convertible debenture to a single
institutional investor. The debenture accrues interest at 4% per annum, which is
payable in arrears on August 31, 1999, the maturity date of the debenture. The
debenture is convertible by the holder to shares of the Company's common stock
at a conversion price equal to 80% of the average closing bid price for the ten
trading days immediately preceding the date of conversion. The conversion
features restrict the maximum principal amount of the debenture which can be
converted for a 120-day period following the effective date of registration for
resale of the underlying shares. The debenture is redeemable at 125% of the
principal amount plus accrued interest. The Company can require the holder of
the debenture to convert any portion of the debenture still outstanding on the
maturity date. In conjunction with issuance of the debenture, the buyer received
warrants to buy 32,500 shares of common stock at exercise prices ranging from
$6.00 to $6.53 per share. The warrants expire March 2, 2003.

                                       6

<PAGE>


3)       COMMON STOCK:

In July 1997, the Company sold 1,000,002 shares of its common stock through a
private placement for $3,500,000. The proceeds to the Company from the issuance
of these shares amounted to $3,069,996, net of expenses. The shares issued
through this private placement are restricted from resale for six months from
the date of issuance unless prior approval from the Company is granted;
accordingly the shares were sold at a 20% discount to the then current market
price of the common stock reflecting the restrictions on resale. In conjunction
with this offering, the placement agent received warrants to purchase 100,000
shares of common stock. The warrants expire five years from the date of issuance
and have an exercise price of $5.00 per share.

4)       SUPPLEMENTAL NON-CASH DISCLOSURES:

For the nine months ended September 30, 1997, the Company accrued non-cash
dividends on its Series A Convertible Preferred Stock in the amount of 15,708
shares of Common Stock with an aggregate market value of $84,596, and non-cash
dividends on its Series B Convertible Preferred Stock in the amount of 3,664
shares of Common Stock with an aggregate market value of $20,662.

The Company entered into capital lease transactions totaling $84,310 during the
nine months ended September 30, 1997.

5)       RECENTLY ISSUED ACCOUNTING STANDARDS:

In February 1997, the Financial Accounting Standards Board issued Statement of
Financial Accounting Standards No. 128, "Earnings Per Share" ("SFAS No. 128")
effective for fiscal years ending after December 15, 1997. SFAS No. 128
simplifies the calculation of earnings per share to measure the performance of
an entity over a reporting period for both basic and diluted earnings per share.
Basic and diluted earnings per share computed in accordance with SFAS No. 128
for the three and nine months ended September 30, 1997 and 1996 do not differ
from the primary earnings per share reported in the accompanying Consolidated
Statement of Operations.

6)       RECLASSIFICATION:

Certain amounts in the 1996 financial statements have been reclassified to
conform with the 1997 classification.

                                       7

<PAGE>


ITEM 2.           MANAGEMENT'S DISCUSSION AND ANALYSIS OR PLAN OF OPERATION.

The following discussion contains, in addition to historical information,
"forward-looking statements" with respect to Big Entertainment, Inc. ("Big
Entertainment" or the "Company"), which represent the Company's expectations or
beliefs, including, but not limited to, statements concerning industry
performance, the Company's operations, performance, financial condition, growth
and acquisition strategies, margins, and growth in sales of the Company's
products. For this purpose, any statements contained in this report that are not
statements of historical fact may be deemed to be forward-looking statements.
Without limiting the generality of the foregoing, words such as "may," "will,"
"expect," "believe," "anticipate," "intend," "could," "estimate," or "continue"
or the negative or other variations thereof or comparable terminology are
intended to identify forward-looking statements. These statements by their
nature involve substantial risks and uncertainties, certain of which are beyond
the Company's control, and actual results may differ materially depending on a
variety of important factors. Such factors include, but are not limited to, the
Company's limited operating history; operating losses and accumulated deficit;
possible need for additional financing; dependence on relationships with
authors; risks related to retail operations; competition; dependence on
management; risks related to trademarks and proprietary rights; dependence on
distributors; and other factors discussed in the Company's filings with the
Securities and Exchange Commission.

GENERAL

Big Entertainment is a diversified entertainment company involved in the
licensing of entertainment properties, the operation of entertainment-related
retail stores, and the publishing and packaging of books.

The Company, either directly or in some cases through its 50% ownership interest
in NetCo Partners ("NetCo Partners"), owns exclusive rights to certain original
characters and concepts created by best-selling authors, media celebrities, and
sports celebrities including, for example, Tom Clancy, Magic Johnson, Leonard
Nimoy, Gene Roddenberry, and Mickey Spillane. The Company frequently uses
illustrated novels to introduce and develop new characters and concepts
(collectively, its "intellectual properties") in the marketplace while the
Company seeks to license these properties across all media, including films and
television, and in books, multimedia software, toys and other merchandise. The
Company acquires the rights to its intellectual properties pursuant to
agreements that generally grant it, on an exclusive basis, all rights in the
intellectual property itself (including, but not limited to, the right to
license the intellectual property for films, television, books, multimedia
software, toys and other merchandise) as well as the right to use the creator's
name in the title of the intellectual property.

The Company's intellectual properties include, among others: LEONARD NIMOY'S
PRIMORTALS; GENE RODDENBERRY'S XANDER IN LOST UNIVERSE; ISAAC ASIMOV'S I-BOTS;
MICKEY SPILLANE'S MIKE DANGER; JOHN JAKES' MULLKON EMPIRE; ANNE MCCAFFREY'S
ACORNA: THE UNICORN GIRL; MARGARET WEIS' TESTAMENT OF THE DRAGON; NEIL GAIMAN'S
MR. HERO -- THE NEWMATIC MAN; NEIL GAIMAN'S TEKNOPHAGE; NEIL GAIMAN'S LADY
JUSTICE; AND NEIL GAIMAN'S WHEEL OF WORLDS.

Certain intellectual properties are owned by NetCo Partners, a joint venture
which is owned 50% by the Company and 50% by C.P. Group, Inc. ("C.P. Group").
Tom Clancy owns 50% of C.P. Group. NetCo Partners' properties include TOM
CLANCY'S NETFORCE; ARTHUR C. CLARKE'S CRIOSPHINX; TAD WILLIAMS' MIRROR WORLD;
CATHY CASH SPELLMAN'S MILLENNIUM; ANNE MCCAFFREY'S SARABAND;and NEIL GAIMAN'S
LIFERS. The Company is continually negotiating with other best-selling authors
and celebrities to create and develop

                                       8

<PAGE>


additional intellectual properties for the Company and/or NetCo Partners to
license for use in various media and merchandise.

The Company, in conjunction with its majority-owned subsidiary Tekno Books, has
also entered into an agreement with June Bug Enterprises, Inc., an entity
controlled by pro basketball star Magic Johnson. Under the agreement, Magic
Johnson will work with the Company to develop textbooks, children's books,
novels, and action figure cartoon characters with special appeal to children.

A number of the Company's and/or NetCo Partners' intellectual properties have
already been licensed for use in books, feature films, television series and
merchandise by various licensees, including The ABC Television Network ("ABC"),
a division of The Walt Disney Company, for development of a television
mini-series based on TOM CLANCY'S NETFORCE; The Berkley Publishing Group, a
division of Putnam Berkley, for hardcover and paperback publishing rights to TOM
CLANCY'S NETFORCE; Warner Books, a division of Time-Warner, Inc., for hardcover
and paperback book publishing rights; Playmates Toys, Inc. for a line of toys;
HarperCollins, a division of Rupert Murdoch's News Corporation, for hardcover
and paperback book publishing rights; Alliance Productions, Ltd., a division of
Alliance Communications Corporation, the largest Canadian entertainment company,
for television rights; Sierra On-Line, a publisher of interactive entertainment,
productivity and educational software, for CD-ROM rights; and Miramax Films, a
division of The Walt Disney Company, for feature film and television rights. The
licensing agreements generally provide for the payment by the licensee of
advances to the Company or NetCo Partners, as the case may be, as well as
royalty payments based on sales after the advances have been earned. The Company
and NetCo Partners are actively negotiating additional licensing opportunities
for their intellectual properties.

The Company has two operating divisions: the intellectual property division and
the entertainment retail division. The intellectual property division is further
segmented into three subdivisions - publishing, licensing, and book licensing
and packaging. The publishing and licensing divisions are the primary means by
which the Company utilizes its intellectual properties, the publishing division
by focusing on development of the Company's intellectual properties through the
publication of illustrated novels, and the licensing division by focusing on
licensing the Company's intellectual properties for books, feature films,
television series, toys, merchandise, and interactive multimedia products. The
Company's book licensing and packaging division focuses on developing and
executing book projects, typically with bestselling authors. The entertainment
retail division operates the Company's in-line studio stores and retail kiosks
known as "Entertainment SuperoKiosks."

The Company's divisions are described as follows:

                  PUBLISHING. Big Entertainment's publishing division focuses on
                  introducing and developing the Company's intellectual
                  properties to explore their potential for licensing, through
                  the publication and distribution of illustrated novels. During
                  1996, the Company began reducing its comic book titles, which
                  had previously been a format also utilized by the Company to
                  introduce and develop its intellectual properties. The Company
                  discontinued comic book publishing in the first quarter of
                  1997 and shifted its focus to illustrated novels. The
                  Company's illustrated novels generally tell a story in one
                  issue, are targeted at a more sophisticated audience than
                  typical comic book readers and are generally sold by
                  traditional book retailers. The Company believes that its
                  illustrated novels have wider distribution potential, longer
                  shelf lives and higher initial retail prices as compared to
                  comic books. Retail cover prices of the Company's illustrated
                  novels generally range from $9.95 to $19.95. The Company's
                  philosophy is to produce high-quality publications

                                       9

<PAGE>

                  utilizing state-of-the-art graphics and publishing techniques.
                  Big Entertainment's illustrated novels are targeted primarily
                  to young adults and adult readers.

                  In November 1996, the Company entered into an agreement with
                  HarperCollins Publishers, Inc., a division of The News
                  Corporation ("HarperCollins"), licensing to HarperCollins
                  certain rights to publish, reproduce and distribute initially
                  four of the Company's entertainment properties as hardcover
                  and paperback novels as well as illustrated novels (the
                  "HarperCollins Agreement"). As of the date hereof,
                  HarperCollins has published one hardcover novel and two
                  illustrated novels and the Company has delivered several
                  additional manuscripts and completed books to HarperCollins,
                  which are proceeding toward the publication stage.

                  The HarperCollins Agreement changes the way this division does
                  business. Prior to the HarperCollins Agreement, the Company
                  advanced one hundred percent of all costs associated with the
                  development of its titles. Furthermore, the Company paid for
                  the printing of all books, and was responsible for returns,
                  which are a normal part of book publishing. HarperCollins'
                  advance payments to the Company are a source of funds for the
                  Company to use for development costs; HarperCollins will be
                  paying the costs of printing; and HarperCollins will be solely
                  responsible for all returns. It is anticipated that much of
                  the Company's future publishing activities will be carried out
                  in a manner similar to the HarperCollins arrangement, which in
                  essence is a licensing activity, and that over time, the
                  publishing division will be phased out.

                  In addition to the Company's agreement with HarperCollins,
                  U.S. and international distribution of the Company's
                  illustrated novels, books and other products is handled by the
                  Company's other licensees or joint venturers, such as Warner
                  Books and Sierra On-Line (see "Licensing Division," below).

                  Substantially all of the costs in this division are expensed
                  as incurred. Since most development costs of the Company's
                  entertainment properties are expensed in the publishing
                  division, there are expected to be minimal incremental
                  expenses associated with licensing revenue anticipated to be 
                  generated from the Company's entertainment properties.

                  LICENSING DIVISION. Big Entertainment's licensing division
                  seeks to exploit the Company's intellectual properties by
                  licensing them for feature films, television series, books and
                  merchandise such as apparel, toys, trading cards, posters and
                  similar items. The Company is represented in its efforts to
                  secure book licenses with publishers by the William Morris
                  Agency.


                                       10


<PAGE>

                    The Company's licensing agreements include:

                     /bullet/       A joint CD-ROM publishing venture with
                                    Sierra On-Line, one of the largest worldwide
                                    publishers of interactive entertainment,
                                    productivity and educational software, for
                                    LEONARD NIMOY'S PRIMORTALS.

                     /bullet/       A joint publishing agreement with
                                    HarperCollins, one of the largest publishers
                                    in the world and a division of The News
                                    Corporation, to publish hardcover books,
                                    paperback books, and illustrated novels for
                                    ANNE MCCAFFREY'S ACORNA: QUEEN OF
                                    THE UNICORNS, ISAAC ASIMOV'S I-BOTS, and
                                    MARGARET WEIS' TESTAMENT OF THE DRAGON.

                     /bullet/       An agreement with Alliance Television
                                    Productions, a division of Alliance
                                    Communications Corporation, to license one
                                    of the Company's properties for television.

                     /bullet/       A publishing agreement with Warner Books, a
                                    division of Time Warner, Inc.

                     /bullet/       A film licensing agreement with Miramax
                                    Films, a subsidiary of the Walt Disney
                                    Company.

                  Merchandising of character-related products is conducted
                  principally through the grant of licenses to independent third
                  parties who would manufacture their own products incorporating
                  the Company's or NetCo Partners' characters and distribute
                  such products through their normal distribution channels.
                  Generally, these licenses are expected to provide payment of
                  royalties to the Company based on specified

                                       11

<PAGE>
                  percentages of the sales of licensed products. To date,
                  products featuring the Company's intellectual properties have
                  included T-shirts, caps, trading cards, posters, buttons and
                  telephone calling cards. These products have been sold through
                  independent distributors and by the Company at its retail
                  outlets.

                  Other significant licensing activities are carried out by the
                  Company through its NetCo Partners joint venture. These
                  licensing activities are discussed on pages 14-16 herein.

                  BOOK LICENSING AND PACKAGING. Big Entertainment's 51%-owned
                  book licensing and packaging division, Tekno Books, is a
                  leading book packager of fiction and non-fiction, with over
                  940 books published to date (approximately 200 published since
                  the fourth quarter of 1994, when the Company acquired its
                  interest in Tekno Books) and approximately another 180 books
                  under contract that are forthcoming. In addition to providing
                  access for the Company to a number of best-selling authors,
                  Tekno Books creates book projects by developing concepts,
                  negotiating publishing agreements and executing substantially
                  all aspects of the book projects. Tekno Books has worked with
                  approximately 50 New York Times best-selling authors,
                  including Tom Clancy, Jonathan Kellerman, Mary Higgins Clark,
                  Dean Koontz, Tony Hillerman, Robert Ludlum and Scott Turow,
                  and numerous media celebrities, including David Copperfield,
                  Louis Rukeyser and Willard Scott. These books have been
                  published with more than 60 publishers (including
                  HarperCollins, Doubleday, Random House, Simon & Schuster,
                  Viking Penguin and Warner Books), translated into 30
                  languages, and selected by 18 different book clubs. Tekno
                  Books is also a leading producer of novels and anthologies in
                  the science fiction, fantasy, mystery, horror and Western
                  genres. This division is an excellent source of referring
                  authors to the Company for the development of licensable
                  entertainment properties. This division has two streams of
                  revenue, one being advances paid to it by publishers in return
                  for granting certain publication rights to such publishers,
                  and the other being royalties from the division's expanding
                  library of titles.

                  In September 1997, the Company entered into an agreement with
                  June Bug Enterprises, Inc., which provides for pro basketball
                  star Magic Johnson to develop textbooks, children's books,
                  novels, and action figure cartoon characters with special
                  appeal to children. The textbook, children's book and novel
                  parts of this agreement will be handled by Tekno Books.
                  Current plans are for Magic Johnson to work with Tekno Books
                  to develop a series of educational textbooks with material
                  presented by Magic Johnson as well as a series of children's
                  books and novels. The textbooks are expected to use examples
                  from sports to illustrate important concepts and enliven
                  student interest and enthusiasm. The Company is currently in
                  discussions with various publishing houses to license these
                  works. To the extent not borne by the publishers, the Company
                  will advance all costs associated with the development of
                  these books and projects while the net proceeds (after agent's
                  fees and reimbursement of costs advanced by the Company) will
                  be divided equally between the Company and June Bug
                  Enterprises, Inc.

                  ENTERTAINMENT RETAIL. The Company operates retail stores which
                  sell entertainment-related merchandise including apparel,
                  jewelry, art, collectibles, novelty items, and books. The
                  merchandise is based on movies, television shows and comic
                  book characters such as Star WarsTM, Star TrekTM, X-FilesTM,
                  BatmanTM, and Looney ToonsTM. The Company operates two
                  different retail concepts - Entertainment SuperoKiosks and
                  in-line studio stores. As of September 30, 1997, the Company
                  operated 31 Entertainment SuperoKiosks and one in-line store.
                  During October 1997, the Company opened the first of its new
                  format prototype in-line studio stores at Willowbrook Mall in
                  Wayne, New Jersey and in November 1997 it closed one
                  Entertainment Super/bullet/Kiosk, which the Company plans to
                  relocate during 1998. The new format in-line studio store
                  prototype at

                                       12
<PAGE>
                  approximately 3,000 square feet is significantly larger than
                  the Entertainment SuperoKiosks and enables the Company to
                  offer a broader array of merchandise that will be targeted at
                  a wider segment of the market. The Company currently plans to
                  open two additional in-line studio stores during the remainder
                  of 1997 at Woodbridge Mall in Woodbridge, New Jersey and
                  Garden State Plaza in Paramus, New Jersey. The Company's new
                  in-line studio store concept is expected to be its primary
                  retail concept going forward. Provided that the prototype
                  in-line studio stores are successful and that the Company can
                  raise the required capital or otherwise obtain financing, the
                  current plans are to roll-out as many as 20 more in-line 
                  studio stores in 1998.

                  Big Entertainment's strategy for opening its retail stores is
                  to seek prime locations in regional and major shopping malls
                  in geographic areas determined by management as having
                  desirable demographic characteristics.

                  In March 1997, the Company entered into an exclusive
                  programming agreement with the ABC Television Network ("ABC"),
                  a division of The Walt Disney Company. Under this programming
                  agreement, beginning May 1, 1997 the Company commenced running
                  two times each hour on the video monitors at each of its
                  Entertainment SuperoKiosks a 12-minute programming segment
                  provided by ABC and its local affiliate television stations.
                  The programming is devoted to upcoming television programs to
                  appear on ABC (including ABC Entertainment, ABC News, ABC
                  Daytime and ABC Sports) and its affiliate stations and new,
                  non-repetitive programming is provided to the Company each
                  month. The Company also agreed to display ABC's logo and other
                  promotional materials complementing the then-current video
                  monitor campaigns. In exchange for its agreement to run the
                  ABC programming exclusively, ABC affiliate stations in markets
                  where the Company's Entertainment SuperoKiosks are located run
                  promotional and advertising spots on the ABC affiliate
                  stations featuring the Company's Entertainment SuperoKiosks
                  and in-line studio stores. The Company also agreed to sell at
                  the Entertainment SuperoKiosks, as part of its product mix,
                  mutually selected ABC products featuring the ABC logo or its
                  programs (such as "Home Improvement" T-shirts and "Monday
                  Night Football" caps). The Company believes that this
                  arrangement with ABC provides its Entertainment SuperoKiosks
                  with a steady source of current programming that appeals to
                  the target customers of the Entertainment SuperoKiosks, at no
                  cost to the Company. Additionally and most importantly, the
                  promotional spots featuring the Company's Entertainment
                  SuperoKiosks run by the ABC affiliate stations are expected to
                  provide the Company with substantial television advertising in
                  the markets where the retail units are located at no
                  additional cash expense to the Company. Based on the current
                  and projected number of ABC affiliates running the ad spots,
                  the Company estimates that the value of the ad spots it will
                  be receiving on such ABC affiliate stations amounts to
                  approximately $2.5 million over the next 12 months. The ad
                  spots began to run on the ABC affiliate stations during the
                  third quarter of 1997.

                  All of the Big Entertainment retail stores are currently
                  operated by the Company. As part of its expansion strategy,
                  the Company has entered into two franchise agreements. The
                  first such agreement dated December 1995 is between the
                  Company and Martin Ergas, a non-affiliate of the Company,
                  granting to Mr. Ergas certain exclusive territorial franchise
                  rights for Canada (excluding the Province of Alberta) for a
                  term of 10 years in exchange for a non-refundable franchise
                  fee of $700,000 and providing for the purchase by Mr. Ergas of
                  two fully outfitted and installed Entertainment SuperoKiosks
                  for $300,000. The Canadian franchise rights granted to Mr.
                  Ergas consist primarily of the right to open,

                                       13
<PAGE>
                  operate and sub-franchise Entertainment SuperoKiosks under the
                  Company's name in the specified territory. The nonrefundable
                  franchise fee of $700,000 is expected to be received prior to
                  the opening of the first two units and upon the completion of
                  certain training by the Company of employees of the
                  franchisee.

                  The Company signed its first U.S. franchise agreement on May
                  1, 1997, under which one Big Entertainment retail unit is
                  expected to be built by the franchisee in the Philadelphia
                  area. The agreement, with a private investor, also provides
                  for up to three more franchise stores in the Philadelphia
                  region.
   
                  NETCO PARTNERS. The Company also carries out substantial
                  licensing activities through its joint venture known as NetCo
                  Partners, in which the Company owns a 50% interest.

                  The most significant licensing agreements currently involve
                  TOM CLANCY'S NETFORCE, a property owned by NetCo Partners.
                  NetCo Partners reached an agreement with ABC, a division of
                  The Walt Disney Company, to develop and license a television
                  mini-series based on TOM CLANCY'S NETFORCE. The agreement
                  provides for a license fee to be paid to NetCo Partners of
                  $8,000,000 for such mini-series, plus other specified rights
                  fees and profit participation for NetCo Partners. All of such
                  fees and profit participation are to be split equally between
                  the Company and C.P. Group, each of which is a 50% partner of
                  NetCo Partners. In the event that NetCo Partners and ABC do
                  not reach agreement regarding a teleplay for the mini-series,
                  the agreement nevertheless provides for the payment of $1.6
                  million to NetCo Partners. The mini-series
    
                                       14
<PAGE>

                  based on TOM CLANCY'S NETFORCE is currently scheduled to air
                  for four hours over two nights during the sweeps period in
                  November 1998. The executive producers for the NETFORCE
                  mini-series include Tom Clancy and Steve Pieczenik of C.P.
                  Group, and Gil Cates and Dennis Doty of Cates/Doty
                  Productions. Cates/Doty Productions is an experienced
                  production team best known for their work as producers of the
                  Academy Awards and other mini-series.

                  In April 1997, NetCo Partners entered into an agreement with
                  The Berkley Publishing Group ("Berkley"), a division of
                  Penguin Putnam Inc., which is part of the international media
                  group Pearson plc, to publish a series of up to six original
                  novels based on TOM CLANCY'S NETFORCE. The contract, with
                  total maximum advances of $22,000,000, calls for initial
                  publication of the first book to coincide with the airing of
                  the ABC mini-series referred to above. NetCo Partners received
                  gross advances totaling $2,437,500 on this contract during the
                  quarter ended September 30, 1997, which have been distributed
                  as part of NetCo Partners' normal distributions to the Company
                  and C.P. Group, its partners. Additional advances become
                  payable based on specific milestones such as commencement of
                  writing, delivery and acceptance of the manuscripts, and
                  actual publication of each of the six books. This contract
                  calls for royalties on paperback sales to be earned by NetCo
                  Partners at 15% of the publisher's suggested retail price.

                  In April 1997, NetCo Partners also entered into a second
                  agreement with Berkley to publish up to 18 young adult novels
                  based on TOM CLANCY'S NETFORCE. The contract, with total
                  maximum advances of $900,000, calls for initial publication of
                  the first book to coincide with the airing of the ABC
                  mini-series referred to above. An initial advance payment of
                  $450,000 was received by NetCo Partners and distributed during
                  the quarter ended September 30, 1997, as part of NetCo
                  Partners' normal distributions to the Company and C.P. Group,
                  its partners. Additional advances relating to delivery and
                  acceptance of the first and second manuscripts are currently
                  due under this contract. This contract calls for royalties on
                  paperback sales of the young adult novels to be earned at 10%
                  of the publisher's suggested retail price.

                  Both of the Berkley contracts grant to Berkley the North
                  American publishing rights to TOM CLANCY'S NETFORCE. NetCo
                  Partners is currently seeking to license the rights to TOM
                  CLANCY'S NETFORCE in numerous countries throughout the world
                  in all major languages. It is currently anticipated that the
                  aggregate of such foreign licenses will generate approximately
                  20% to 40% of the revenue being generated by the North
                  American book licenses referenced above. For example, NetCo
                  Partners, through its agent, has received verbal offers (which
                  have been verbally accepted) for U.K. rights of 1.2 million
                  U.K. pounds for the first four adult novels and for German
                  rights of 1,260,000 marks for all six adult and 18 young adult
                  TOM CLANCY'S NETFORCE books. NetCo Partners is also finalizing
                  the terms of an agreement to license the audio book rights for
                  the first four TOM CLANCY'S NETFORCE novels for an aggregate
                  consideration of approximately $1 million. The aforementioned
                  offers and acceptances regarding foreign and audio rights
                  licenses are not binding until the contracts have been signed
                  by all parties, and there can be no assurances that such
                  contracts will be executed in accordance with the terms
                  outlined above.

                  In April 1997, NetCo Partners entered into an agreement with
                  the Dodge division of Chrysler Corporation regarding placement
                  of Chrysler and Dodge products in TOM CLANCY'S NETFORCE
                  illustrated novels. An initial advance payment of $100,000 was
                  received

                                       15
<PAGE>

                  by NetCo Partners and distributed during the quarter ended
                  September 30, 1997 as part of NetCo Partners' normal
                  distributions to the Company and C.P. Group, its partners.

                  NetCo Partners previously entered into an agreement with
                  Playmates Toys, Inc. ("Playmates Toys") to develop,
                  manufacture and market a line of toys based on TOM CLANCY'S
                  NETFORCE. Playmates Toys, which specializes in boys' action
                  figures, is currently the master toy licensee of STAR TREKTM
                  and TEENAGE MUTANT NINJA TURTLESTM. The agreement with
                  Playmates Toys provides for payment to NetCo Partners of a
                  maximum advance of $1,000,000. Of this advance, $250,000 was
                  received prior to September 30, 1997, $250,000 is contingent
                  upon the broadcast of TOM CLANCY'S NETFORCE mini-series and
                  $500,000 is contingent upon the broadcast of TOM CLANCY'S
                  NETFORCE as a prime time television series or a kids'
                  television series scheduled for after school, or Saturday or
                  Sunday morning. While an agreement has been reached with ABC
                  for a four-hour mini-series for TOM CLANCY'S NETFORCE, there
                  is currently no contractual agreement licensing production of
                  a TOM CLANCY'S NETFORCE prime time or kids' television series
                  nor are there any assurances that such a series will be
                  produced. Royalties, which will be offset by any advances so
                  paid, are based on a percentage of Playmates Toys' receipts on
                  worldwide sales.

                  NetCo Partners has also entered into an agreement to license
                  TAD WILLIAMS' MIRRORWORLD to HarperCollins to publish as an
                  illustrated novel.

                                       16

<PAGE>

RESULTS OF OPERATIONS

            THREE MONTHS ENDED SEPTEMBER 30, 1997 ("Q3-97") AS COMPARED TO THE
THREE MONTHS ENDED SEPTEMBER 30, 1996 ("Q3-96"), AND NINE MONTHS ENDED SEPTEMBER
30, 1997 ("Y3-97") AS COMPARED TO THE NINE MONTHS ENDED SEPTEMBER 30, 1996
("Y3-96").

            The following table summarizes the revenues, cost of sales and gross
profit attributable to each of the Company's divisions for Q3-97, Q3-96, Y3-97,
and Y3-96:

   
<TABLE>

                                          INTELLECTUAL PROPERTY                             RETAIL
                        ---------------------------------------------------------    -------------------
                                BOOK
                              LICENSING          LICENSING           PUBLISHING         ENTERTAINMENT           TOTAL
                                 AND                                                       RETAIL
                              PACKAGING
                        -------------------   -----------------  ----------------    -------------------    --------------
<S>                     <C>                   <C>                <C>                 <C>                    <C>           
Q3-97
Net Revenues            $           308,613   $          17,268  $         17,776    $         1,660,083    $    2,003,740
Cost of sales                        89,111                   -             8,847                913,266         1,011,224
                        -------------------   -----------------  ----------------    -------------------    --------------
Gross profit            $           219,502   $          17,268  $          8,929    $           746,817    $      992,516
                        ===================   =================  ================    ===================    ==============

Q3-96
Net Revenues            $           435,651   $          16,466  $        229,861    $           987,460    $    1,669,438
Cost of sales                       264,620                   -           291,240                536,629         1,092,489
                        -------------------   -----------------  ----------------    -------------------    --------------
Gross profit (loss)     $           171,031   $          16,466  $        (61,379)   $           450,831    $      576,949
                        ===================   =================  ================    ===================    ==============

Y3-97
Net Revenues            $         1,284,205   $         141,414  $         51,717    $         4,141,293    $    5,618,629
Cost of sales                       656,942                   -            81,020              2,253,364         2,991,326
                        -------------------   -----------------  ----------------    -------------------    --------------
Gross profit (loss)     $           627,263   $         141,414  $        (29,303)   $         1,887,929    $    2,627,303
                        ===================   =================  ================    ===================    ==============

Y3-96
Net Revenues            $         1,384,842   $         303,693  $      1,032,348    $         2,372,453    $    5,093,336
Cost of sales                       713,659              68,000         1,248,044              1,285,995         3,315,698
                        -------------------   -----------------  ----------------    -------------------    --------------
Gross profit (loss)     $           671,183   $         235,693  $       (215,696)   $         1,086,458    $    1,777,638
                        ===================   =================  ================    ===================    ==============

</TABLE>
    

            NET REVENUES

   
            Revenues are generated through the Company's intellectual property
activities, including publishing, book licensing and packaging, and through
licensing of rights to its licensees (i.e. book rights, television rights, toy
rights, etc.), and through its entertainment retail business. Net revenues for
Q3-97 increased by 20%, to $2,003,740, an increase of $334,302 from $1,669,438
for Q3-96. The increase noted in Q3-97 over Q3-96 is primarily due to the
increased revenues for additional retail outlets opened after September 30,
1996. Net revenues for Y3-97 increased by 10%, to $5,618,629, an increase of
$525,293 from $5,093,336 for Y3-96. The year-to-date increase over the prior
year is attributable to 

                                       17

<PAGE>


increased revenues from the entertainment retail stores, partially offset by
decreases in revenues attributable to the intellectual property operations.
    

GROSS PROFIT

   
            Overall Company gross profit increased by 72%, or $415,567, to
$992,516 in Q3-97 from $576,949 in Q3-96. As a percentage of net revenues, gross
profit increased to 50% in Q3-97 from 35% in Q3-96. On a year-to-date basis, the
Company's overall gross profit increased 48%, or $849,665, to $2,627,303 in
Y3-97 from $1,777,638 for Y3-96. As a percentage of net revenues, gross profit
increased to 47% in Y3-97 from 35% in Y3-96. The increase in gross profit is
primarily due to the additional revenues generated by the Company's
entertainment retail division.
    

            INTELLECTUAL PROPERTY

                  /bullet/ BOOK LICENSING AND PACKAGING

            NET REVENUES. Total net revenues from Tekno Books, which is 51%
owned by the Company, decreased 29%, or $127,038, to $308,613 for Q3-97 from
$435,651 for Q3-96. Net revenues decreased 7%, or $100,637, to $1,284,205 for
Y3-97 from $1,384,842 for Y3-96. Tekno Books' deferred revenues decreased by
28%, or $140,584, to $368,041 at September 30, 1997 from $508,625 at September
30, 1996. Tekno Books' net revenues consist of two sources of revenue: (1) cash
advances recognized as revenues upon the acceptance by publishers of books, and
(2) royalties on books sold to and published by third-party publishers. Tekno
Books generates significant cash flow from cash advances received upon the
execution of publishing agreements with publishers for books to be published in
the future. Such cash advances are only recognized as revenue when the work to
which they relate is accepted by the publisher, resulting in a deferral of
revenue recognition following receipt of the cash advance. Historically,
virtually all books delivered by Tekno Books have been accepted. Additionally,
Tekno Books has a library of books totaling over 940 titles which generate
royalty payments to Tekno Books. The decrease in revenues and deferred revenues
reflect the completion of larger than average projects which were in process in
Q3-96. Management believes that this change is not an indication of any change
in performance of this division. This division continues to grow, with several
significant works currently in Tekno Books' product pipeline.

            GROSS PROFIT. Gross profit as a percent of net revenues for Tekno
Books in Q3-97 was 71% as compared to 39% in Q3-96. For Y3-97, gross profit as a
percent of net revenues was 49%, which was essentially the same as in Y3-96. The
increase in gross profit percentage in Q3-97 is due to revenues in Q3-97 being
primarily attributable to works that have already been published, which
therefore have minimal incremental costs.

                  /bullet/ LICENSING

   
            NET REVENUES. Net revenues from the licensing division for Q3-97
totaled $17,268 versus net revenues of $16,466 for Q3-96, an increase of $802,
or 5%. Year-to-date licensing revenues for Y3-97 amount to $141,414 as compared
to $303,693 for Y3-96, a decrease of $162,279, or 53%. The decrease in licensing
revenues for Y3-97 is principally attributable to lower revenues from Harper
Collins, Warner Books, and Alliance Television Productions, partially offset by
higher revenues from Sierra On-Line, reflecting the timing of advances and
royalty payments under the respective licensing agreements. In addition,
revenues from licensing TOM CLANCY'S NETFORCE and other NetCo Partners'
properties are reported on the equity method for investments and are reflected
in the $1,830,427 equity in earnings of NetCo Partners for Y3-97 more fully
discussed on page 20.

                                       18

<PAGE>

            GROSS PROFIT. The licensing gross profit percentage in Q3-97 and
Y3-97 is 100%, as compared to 100% in Q3-96 and 78% in Y3-96. The 100% margin in
Q3-97, Y3-97 and Q3-96 is possible because the costs related to the development
of the entertainment properties licensed directly by the Company were expensed
by the publishing division, where the Company's intellectual properties were
created and developed.
    

                  /bullet/  PUBLISHING

   
            NET REVENUES. The Company's publishing division net revenues
decreased by 92%, or $212,085, to $17,776 for Q3-97 from $229,861 for Q3-96 and
by 95%, or $980,631, to $51,717 for Y3-97 from $1,032,348 for Y3-96. These
decreases reflect the Company's decision to discontinue its comic book
publishing operations due to the sustained losses incurred in the publication of
comic books. The Company began to reduce the number of comic book titles it
published during 1996 and completely ceased publication of all titles during the
first quarter of 1997. Publishing revenues during Q3-97 reflect residual
payments for comic books and other works published in prior quarters. The
Company continues to use illustrated novels to introduce and develop its
intellectual properties. The illustrated novels are published under the
Company's contract with HarperCollins and revenues under this contract are
reflected as licensing revenues.

            GROSS PROFIT/LOSS. While the publishing division generated gross
profit of $8,929 for Q3-97, this division incurred gross losses amounting to
$61,379 for Q3-96, $29,303 for Y3-97 and $215,696 for Y3-96. The historical
losses stemmed from the Company's unprofitable comic book operations, which have
been discontinued.
    
                  RETAIL

                  /bullet/ ENTERTAINMENT RETAIL

            NET REVENUES. The Company's entertainment retail division net
revenues increased by 68%, or $672,623, to $1,660,083 for Q3-97 from $987,460
for Q3-96 and by 75%, or $1,768,840, to $4,141,293 for Y3-97 from $2,372,453 for
Y3-96. Net revenues are derived from sales of entertainment products and
merchandise, including T-shirts (such as STAR WARSTM T-shirts), hats (such as
X-FILESTM hats ), action figures (such as BATMANTM action figures) and related
items, CD-ROMS, trading cards, videos, comic books, collectible art, and other
entertainment merchandise, at the Company's retail units located in major malls
in various parts of the United States. The Company had 32 retail units in
operation at September 30, 1997, as compared to 24 retail units in operation at
September 30, 1996. The increase in revenues was due to three factors: (1) an
increase in the number of retail units in operation, (2) an increase in same
store sales comparisons, and (3) advertising revenues imputed from the barter
advertising transaction with ABC during Q3-97. In Q3-97 same store sales
increased by 5.6% as compared to Q3-96. For Y3-97 same store sales increased by
10.0% as compared to Y3-96. Same store sales statistics include only those units
that have been open at least 12 months from the beginning of the period being
compared.

            GROSS PROFIT. Gross profit for the entertainment retail division
increased by 66%, or $295,986, to $746,817 for Q3-97 from $450,831 for Q3-96,
and by 74%, or $801,471, to $1,887,929 for Y3-97 from $1,086,458 for Y3-96. As a
percentage of entertainment retail division revenues, gross profit was 45% for
Q3-97 as compared to 46% in Q3-96, while for Y3-97 and Y3-96, the gross profit
margin remained unchanged at 46%. The decline in the gross margin percentage in
Q3-97 was largely attributable to increased sales during the quarter of selected
prerecorded video tapes with special appeal to the Company's target customer,
which are a lower margin item. Cost of sales for the entertainment retail
division includes direct costs of goods purchased for resale net of existing
inventories valued at the lower of cost using the first-in, first-out method or
market. The cost of promotional items are included in selling, general and
administrative expenses.

                                       19

<PAGE>


            OPERATING EXPENSES

   
            Total operating expenses consist of selling, general and
administrative expenses, salaries and benefits and amortization of goodwill and
intangible assets. Total operating expenses increased by 24%, or $538,861, to
$2,810,386 for Q3-97 from $2,271,525 for Q3-96. As a percentage of net revenues,
total operating expenses increased to 140% in Q3-97 from 136% in Q3-96. Total
operating expenses increased by 20%, or $1,233,546, to $7,377,433 for Y3-97 from
$6,143,887 for Y3-96. As a percentage of the Company's net revenues, total
operating expenses increased to 131% in Y3-97 from 121% in Y3-96. The increased
expenses primarily reflect the costs associated with the operation of eight
additional Entertainment SuperoKiosks at September 30, 1997 compared to
September 30, 1996 and the need to add overhead to support these additional
retail units and the new prototype in-line studio stores opening in the fourth
quarter of 1997 ("Q4-97"). These increases were partly offset by reductions in
operating expenses in the publishing division.
    
   
            EQUITY IN EARNINGS OF NETCO PARTNERS

            The Company's 50% share in the earnings of NetCo Partners amounted
to $7,928 for Q3-97 and $1,830,427 for Y3-97. No income or expense attributable
to its investment in NetCo Partners was recorded in prior years. NetCo Partners
began to recognize income from its contracts with Berkley, Playmates Toys, the
Dodge Division of Chrysler Corporation and ABC related to TOM CLANCY'S NETFORCE
beginning in the second quarter of 1997 as work on these projects had progressed
to the stage where revenues had been earned. It is anticipated that NetCo
Partners will continue to earn revenues from TOM CLANCY'S NETFORCE throughout
the remainder of 1997 and in future years based on the terms of the
above-mentioned licensing contracts, which are described in detail on pages
14-16 herein.
    
            INTEREST EXPENSE

            Net interest expense amounted to $30,084 for Q3-97 as compared to
$8,247 for Q3-96, an increase of $21,837. For Y3-97 net interest expense
amounted to $149,706 as compared to $127,658 for Y3-96. The increase in net
interest expense is attributable to capital leases that were entered into for
equipment utilized in the retail stores, the distribution center and the
corporate offices, as well as interest accrued on the convertible debenture
issued during Q3-97.

            OTHER INCOME

             Other income for Q3-97 of $10,603 was essentially unchanged from
Q3-96 when other income equaled $10,025. Other income increased by 9%, or
$2,497, to $30,797 for Y3-97 from $28,300 for Y3-96.

            SHAREHOLDER'S EQUITY

            Shareholder's equity increased 35% or $1,140,129 to $4,429,920 at
September 30, 1997, as compared to shareholder's equity of $3,289,791 as of June
30, 1997, and increased 6% or $238,053 as compared to shareholder's equity of
$4,191,867 as of December 31, 1996. The changes are primarily due to the
issuance of common stock through a private placement during Q3-97, the issuance
of Series B preferred stock during Q2-97, and the results of operations for the
quarter and nine months ended September 30, 1997.

LIQUIDITY AND CAPITAL RESOURCES

            At September 30, 1997, the Company had cash and cash equivalents of
$1,569,375 and working capital of $1,852,786, compared to cash and cash
equivalents of $1,675,852 and working capital of $1,285,093 at December 31,
1996. Net cash used in operating activities during Y3-97 was $4,616,337,
primarily representing cash used to fund the Company's year-to-date net loss and
for build-up of seasonal merchandise inventories as well as inventories to stock
the additional kiosks opened during Y3-97 and the three new in-line studio
stores opening in Q4-97. Net cash provided by investing activities was $692,166
reflecting distributions received from NetCo Partners, partially offset by
capital expenditures and other investment activity. Net cash provided by
financing activities during Y3-97 was $3,817,694 primarily reflecting the
proceeds from the issuance of shares of common stock in Q3-97, the issuance of
preferred stock in Q2-97, and the issuance of a $650,000 convertible debenture
in Q3-97, all of which resulted in a net decrease in cash and cash equivalents
of $106,477 during Y3-97. Net cash used in operating activities during Y3-96 was
$5,262,428, primarily representing cash used to fund the Company's operations.
Net cash used in investing activities

                                       20

<PAGE>


was $1,228,675 and $6,745,956 in cash was provided by financing activities, for
a total increase in cash of $254,853 during Y3-96.

            BankBoston has extended a proposal to the Company, subject to due
diligence, which has commenced, and further bank approval, to establish a $5
million, 48-month, revolving line of credit with a subsidiary of BankBoston for
the purpose of financing the Company's retail inventory. It is currently
expected that 50% to 60% of inventory costs for both present and future retail
operations during such 48-month period will be financed through this facility.
The terms call for interest computed at BankBoston Prime plus 1% per annum,
payable monthly. The rate is reduced to 1/2% over prime for years three and
four. There is a commitment fee that will be due BankBoston of 1% of the loan
amount, payable annually throughout the loan's term. This loan facility would be
secured by a security interest in the Company's retail inventory. There can be
no assurance or guarantee that this loan facility will be finalized.

            Phoenix Leasing, Inc. has agreed to extend $1 million credit to the
Company to finance furniture, fixtures and equipment for its retail stores. It
is anticipated that the terms of this facility will provide for amortization
over 60 months at a fixed rate of interest of 13.25% per annum and that it will
be secured by the fixed assets in the retail locations so financed. A broker's
commission payable upon funding of this loan may also be funded as part of this
financing transaction. The Company plans to utilize the proceeds to finance the
leasehold improvements and fixtures and equipment for the first two new in-line
studio stores opening in Q4-97. The Company is currently evaluating other
proposals and commitments received for additional lease or loan financing to
fund the third in-line studio store scheduled to open in Q4-97 as well as funds
for the in-line studio store expansion planned for 1998. Such expansion will be
contingent on the success of the first three stores as well as the Company's
ability to raise the capital required to open the new stores.

   
            Pursuant to a promissory note, the Company's Chairman of the Board
and Chief Executive Officer and the Company's Vice Chairman and President
extended to the Company a $1.1 million unsecured line of credit facility
providing for interest only payments calculated at the JP Morgan Bank prime rate
of interest; prepayable at any time without penalty by the Company; and payable
on demand of the holders. The outstanding balance under this line of credit of
$912,000 at June 30, 1997 was repaid by the Company in July 1997. Although the
Company's Chairman and Chief Executive Officer and the Company's Vice-Chairman
and President have represented that they will make the above funds available,
there is no binding agreement requiring them to do so.
    

            Based on currently proposed plans and assumptions relating to its
operations, absent the plans to expand the new in-line studio stores, the
Company anticipates that its current capital resources, when combined with
anticipated cash flows from operations, will be sufficient to satisfy the
Company's contemplated working capital requirements for approximately the next
twelve months. Management expects to require additional financing for the
expansion of its business, and in particular the planned growth of the Company's
new in-line studio stores, and to support working capital requirements in future
years. The Company currently is exploring financing alternatives to allow the
Company to finance such expansion. However, there can be no assurance that such
financing alternatives will be available to the Company or will be implemented
on terms favorable to the Company.

INFLATION AND SEASONALITY

            Although the Company cannot accurately determine the precise effects
of inflation, it does not believe inflation has a material effect on the
Company's sales or results of operations. The Company considers its business to
be somewhat seasonal and expects net revenues to be generally higher during the
second and fourth quarters of each fiscal year for its Tekno Books book
licensing and packaging division

                                       21

<PAGE>


as a result of the general publishing industry practice of paying royalties
semi-annually. The Company's entertainment retail business is seasonal with the
holiday season accounting for the largest percentage of annual net sales.
Accordingly, as the Company expands its entertainment retail division, it
anticipates that its results of operations will be increasingly affected by
seasonality. In addition, although not seasonal, the Company's publishing and
licensing divisions both experience significant fluctuations in their respective
revenue streams, earnings and cash flow as a result of the significant amount of
time that is expended in the creation and development of the intellectual
properties and their respective licensing agreements. While certain of the
development costs are incurred as a normal recurring operating expense, the
recognition of publishing and licensing revenue is typically triggered by
specific contractual events which occur at different points in time rather than
on a regular periodic basis.

                                       22

<PAGE>

                           PART II - OTHER INFORMATION

Item 2.           CHANGES IN SECURITIES AND USE OF PROCEEDS

                  See Note 3 of the Condensed Notes to Consolidated Financial
Statements with respect to the sale by the Company in July 1997 of an aggregate
of 1,000,002 shares of Common Stock to investors in a private offering for a
total purchase price of $3,500,000.

                  See Note 2 of the Condensed Notes to Consolidated Financial
Statements with respect to the sale by the Company in August 1997 to an
institutional investor of a 4% Convertible Debenture (the "Convertible
Debenture") in the principal amount of $650,000. The Convertible Debenture is
convertible into shares of Common Stock at a rate based on 80% of the average
market price of the Common Stock for the ten trading days prior to the date of
conversion. The conversion features restrict the maximum principal amount of the
debenture which can be converted for a 120-day period following the effective
date of registration for resale of the underlying shares.

                  The shares of Common Stock and the Convertible Debenture were
all issued without registration under the Securities Act of 1933, as amended, by
reason of the exemption from registration afforded by the provisions of Section
4(2) thereof, as transactions by an issuer not involving a public offering, each
recipient of shares of Common Stock having delivered appropriate investment
representations to the Company with respect thereto and having consented to the
imposition of restrictive legends upon the certificates evidencing such shares.
Total advisory fees of $350,000 were paid to the placement agent who managed the
private placement. In connection with the private placement, such placement
agent also received warrants to purchase 100,000 shares of Common Stock with an
exercise price of $5.00 per share. Total advisory fees of $31,250 were paid to
an investment banker in connection with the issuance of the Convertible
Debenture. The purchaser of the Convertible Debenture also received warrants to
purchase 32,500 shares of Common Stock with exercise prices ranging from $6.00
to $6.53 per share.

Item 6.           EXHIBITS AND REPORTS ON FORM 8-K

                  (a)  Exhibits

   
                           EXHIBIT  NUMBER                    DESCRIPTION
                           ---------------                    -----------
                                    10.1                Promissory Note dated
                                                        March 18, 1997 between
                                                        the Company as borrower
                                                        and Mitchell Rubenstein
                                                        and Laurie S. Silvers as
                                                        lenders

                                    27.1                Financial Data Schedule
    

                  (b)  Reports on Form 8-K

                           No reports on Form 8-K were filed during the quarter
                           ended September 30, 1997.

                                       23

<PAGE>


                                    SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.

                                               BIG ENTERTAINMENT, INC.

   
Date: January 14, 1998                         By: /s/ Mitchell Rubenstein
                                                  -----------------------------
                                                   Chairman of the Board and
                                                   Chief Executive Officer
                                                   (Principal Executive Officer)

Date: January 14, 1998                         By: /s/ Marci L. Yunes
                                                  ------------------------------
                                                   Chief Financial Officer
                                                   (Principal Financial and
                                                     Accounting Officer)
    




                                       24

<PAGE>
                                 EXHIBIT INDEX

   
EXHIBIT                     DESCRIPTION
- -------                     -----------

10.1                   Promissory Note dated March 18, 1997 between the Company
                       as borrower and Mitchell Rubenstein and Laurie S. Silvers
                       as lenders

27.1                   Financial Data Schedule
    



                                                                    EXHIBIT 10.1

                                 PROMISSORY NOTE

$1,100,000.00                                          Effective March 18, 1997



         For value received, the undersigned, BIG ENTERTAINMENT, INC., a Florida
corporation ("Borrower"), promises to pay to the order of MITCHELL RUBENSTEIN
and LAURIE S. SILVERS (collectively, "Lender"), the principal sum of One
Million, One Hundred Thousand and 00/100 Dollars ($1,100,000.00), or such
portion thereof as is advanced pursuant to the terms hereof, in lawful money of
the United States of America, together with interest accruing thereon from the
date hereof at the rates hereinafter provided, calculated on the daily
outstanding principal balances from time to time based on a 360-day year.

         All payments shall be paid to Lender in immediately available funds by
wire transfer to the account as Lender may designate in writing from time to
time.

         This Note shall bear interest ("Applicable Interest Rate") at a
variable rate per annum equal to the JP Morgan Prime Rate as published from time
to time in THE WALL STREET JOURNAL ("JP Morgan Prime Rate"). The Applicable
Interest Rate will change each time and as of the date that the JP Morgan Prime
Rate changes. In the event that the JP Morgan Prime Rate is discontinued, Lender
shall substitute an index determined by Lender to be comparable, in its sole
discretion.

         Payments of accrued interest on the principal balance outstanding from
time to time on this Note shall commence on the 18th day of April, 1997, and on
the same day of each month thereafter. The outstanding principal balance of this
Note, and all accrued but unpaid interest thereon, shall be payable on demand.

         So long as no default exists under this Note, (a) Borrower shall have
the right to prepay the unpaid principal evidenced by this Note in whole or in
part without premium or penalty but with accrued interest to the date of such
prepayment on any amount prepaid, and (b) Borrower may borrow, repay and, with
the consent of Lender in its sole discretion, reborrow hereunder at any time, up
to a maximum aggregate amount outstanding at any one time equal to the principal
amount of this Note. Lender's records of the amounts borrowed from time to time
shall be conclusive proof thereof.

         All payments received hereunder shall be applied first to the payment
of any expenses or charges payable hereunder, then to interest due and payable,
with the balance applied to principal, or in such other order as Lender shall
determine at its option.

         Notwithstanding any provision of this Note to the contrary, the parties
intend that no provision of this Note be interpreted, construed, applied or
enforced so as to permit or require the payment or collection of interest in
excess of the highest rate of interest permitted to be paid or collected by the
laws of the State of Florida (or federal law, in the event federal law preempts
Florida law or is otherwise applicable), with respect to this transaction
("Maximum Permitted Rate"). If the rate of interest charged by Lender under the
provisions of this Note exceeds the Maximum Permitted Rate, then Lender and any
holders of this Note, and Borrower and any


<PAGE>



endorsers and guarantors, do hereby agree that the provisions of this Note
automatically shall be deemed reformed NUNC PRO TUNC so as to require payment
only of interest at the Maximum Permitted Rate; and if interest payments in
excess of such Maximum Permitted Rate have been received, the amount of such
excess shall be deemed credited NUNC PRO TUNC in reduction of the
then-outstanding principal amount of this obligation, together with interest at
such Maximum Permitted Rate. In connection with all calculations to determine
the Maximum Permitted Rate, the parties intend: first, that all charges be
excluded to the extent they are properly excludable under the usury laws of the
State of Florida, as they from time to time are determined to apply to this
obligation; and, second, that all charges that may be "spread" in the manner
provided by Section 687.03(3), Florida Statutes, or any similar successor law.

         Any payment not made when due shall constitute a default. If default be
made in the payment of any installment under this Note, the entire principal sum
and accrued interest shall become due and payable without notice at the option
of the Lender. Failure to exercise this option shall not constitute a waiver of
the right to exercise the same at any other time. Upon such default, the unpaid
principal balance of this Note, and accrued and unpaid interest, if any, shall
bear interest at 18% from the date of default under the default is corrected.
Lender's failure to exercise this right with respect to any default shall not
constitute a waiver of this right as to any subsequent default. All parties
liable for the payment of this Note agree to pay the Lender hereof reasonable
attorneys' fees for the services and expenses of counsel employed after default
to collect this Note (including any appeals relating to such enforcement
proceedings), whether or not suit be brought.

         The remedies of Lender as provided herein shall be cumulative and
concurrent, and may be pursued singly, successively or together, at the sole
discretion of Lender, and may be exercised as often as occasion therefor shall
arise. No act of omission or commission of Lender, including specifically any
failure to exercise any right, remedy or recourse, shall be effective as a
waiver thereof unless it is set forth in a written document executed by Lender
and then only to the extent specifically recited therein. A waiver or release
with reference to one event shall not be construed as continuing, as a bar to,
or as a waiver or release of, any subsequent right, remedy or recourse as to any
subsequent event.

         Borrower and all sureties, endorsers and guarantors of this Note
hereby: (a) waive demand, presentment for payment, notice of nonpayment,
protest, notice of protest and all other notice, filing of suit and diligence in
collecting this Note, in enforcing any of its rights; (b) agree to any addition
or release of any party or person primarily or secondarily liable hereon; (c)
agree that Lender shall not be required first to institute any suit, or to
exhaust his, their or its remedies against Borrower or any other person or party
to become liable hereunder in order to enforce payment of this Note; (d) consent
to any extension, rearrangement, renewal or postponement of time of payment of
this Note and to any other indulgency with respect hereto without notice,
consent or consideration to any of the foregoing; (e) agree to the right to set
off against any deposits, funds or monies owing; and (f) agree that,
notwithstanding the occurrence of any of the foregoing (except the express
written release of Lender of any such person), they shall be and remain jointly
and severally, directly and primarily, liable for all sums due under this Note.

                                        2


<PAGE>


         BORROWER KNOWINGLY, INTENTIONALLY AND VOLUNTARILY WAIVES ANY RIGHT
BORROWER HAS TO A TRIAL BY JURY IN CONNECTION WITH ANY MATTER DIRECTLY OR
INDIRECTLY RELATING TO THIS NOTE. BORROWER ACKNOWLEDGES THAT NEITHER LENDER NOR
ANY PERSON ACTING ON BEHALF OF LENDER HAS MADE ANY REPRESENTATIONS OF FACT TO
INDUCE THIS WAIVER OF TRIAL BY JURY OR IN ANY WAY MODIFY OR NULLIFY ITS EFFECT.

         As used herein, the words "Borrower" and "Lender" shall be deemed to
include Borrower and Lender as defined herein and their respective heirs,
personal representatives, successors and assigns.

                                   BIG ENTERTAINMENT, INC.
                                   a Florida corporation

                                   By:/S/ MITCHELL RUBENSTEIN
                                      --------------------------------
                                      Name:  Mitchell Rubenstein
                                      Title:  Chief Executive Officer

                                        3

<TABLE> <S> <C>


<ARTICLE>                     5
       
<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                              DEC-31-1997
<PERIOD-START>                                 JAN-01-1997
<PERIOD-END>                                   SEP-30-1997
<CASH>                                         1,569,375
<SECURITIES>                                   0
<RECEIVABLES>                                  152,277
<ALLOWANCES>                                   39,982
<INVENTORY>                                    2,011,860
<CURRENT-ASSETS>                               4,976,056
<PP&E>                                         3,644,332
<DEPRECIATION>                                 1,362,103
<TOTAL-ASSETS>                                 8,740,517
<CURRENT-LIABILITIES>                          3,123,270
<BONDS>                                        0
                          0
                                    4,000,000
<COMMON>                                       68,877
<OTHER-SE>                                     361,043
<TOTAL-LIABILITY-AND-EQUITY>                   8,740,517
<SALES>                                        5,618,629
<TOTAL-REVENUES>                               5,618,629
<CGS>                                          2,991,326
<TOTAL-COSTS>                                  7,377,433
<OTHER-EXPENSES>                               (30,797)
<LOSS-PROVISION>                               0
<INTEREST-EXPENSE>                             149,706
<INCOME-PRETAX>                                (3,249,323)
<INCOME-TAX>                                   0
<INCOME-CONTINUING>                            (3,249,323)
<DISCONTINUED>                                 0
<EXTRAORDINARY>                                0
<CHANGES>                                      0
<NET-INCOME>                                   (3,249,323)
<EPS-PRIMARY>                                  (0.53)
<EPS-DILUTED>                                  (0.53)
        


</TABLE>


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