ATLANTIC BEVERAGE CO INC
PRE 14A, 1997-04-07
GROCERIES & RELATED PRODUCTS
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                            SCHEDULE 14A INFORMATION

          Proxy Statement Pursuant to Section 14(a) of the Securities
                     Exchange Act of 1934 (Amendment No.  )

Filed by the Registrant (X)
Filed by a Party other than the Registrant ( )

Check the appropriate box:


(X)  Preliminary Proxy Statement           (  )  Confidential, for Use of the
                                                 Commission Only (as permitted
                                                 by Rule 14a-6(e)(2))
( )  Definitive Proxy Statement
( )  Definitive Additional Materials
( )  Soliciting Material Pursuant to Section 240.14a-11(c) or Section 240.14a-12


                        ATLANTIC BEVERAGE COMPANY, INC.
                (Name of Registrant as Specified in its Charter)


      (Name of Person(s) Filing Proxy Statement, if other than Registrant)

Payment of Filing Fee (Check the appropriate box):

(X)  No fee required

( )  Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.

     1)  Title of each class of securities to which transaction applies:

     2)  Aggregate number of securities to which transaction applies:

     3)  Per unit price or other underlying value of transaction computed
         pursuant to Exchange Act Rule 0-11 (Set forth the amount on which the
         filing fee is calculated and state how it was determined):

     4)  Proposed maximum aggregate value of transaction:

     5)  Total fee paid:

( )  Fee paid previously with preliminary materials.

( )  Check box if any part of the fee is offset as provided by Exchange Act
     Rule 0-11(a)(2) and identify the filing for which the offsetting fee was
     paid previously. Identify the previous filing by registration statement
     number, or the Form or Schedule and the date of its filing.

     1)  Amount Previously Paid:

     2)  Form, Schedule, or Registration Statement No.:

     3)  Filing Party:

     4)  Date Filed:

<PAGE>

                         ATLANTIC BEVERAGE COMPANY, INC.
                           650 Dundee Road, Suite 370
                           Northbrook, Illinois 60062
                                 (847) 480-4000



Dear Stockholder:

         You are  cordially  invited  to  attend  the  1997  Annual  Meeting  of
Stockholders of Atlantic Beverage Company,  Inc., a Delaware corporation,  to be
held at 10:00 a.m.  local time on Thursday,  May 15, 1997,  at the Hyatt O'Hare,
9300 West Bryn Mawr Avenue, Rosemont, Illinois.

         The  matters to be  considered  at the  meeting  are  described  in the
accompanying Proxy Statement.  Regardless of your plans for attending in person,
it is important that your shares be represented at the meeting. On behalf of the
Board of Directors,  I urge you to please  complete,  sign,  date and return the
enclosed proxy card in the enclosed  stamped  envelope.  Signing this proxy will
not prevent you from voting in person  should you be able to attend the meeting,
but will  assure that your vote will be  counted,  if, for any  reason,  you are
unable to attend.  If your  shares are held in the name of a broker,  you should
obtain a letter of identification  from your broker and bring it to the meeting.
In order to  personally  vote shares held in the name of your  broker,  you must
obtain from the broker a proxy issued to you.

         We  look  forward  to  seeing  you  at  the  1997  Annual   Meeting  of
Stockholders.

                                       Sincerely,



                                       Merrick M. Elfman
                                       Chairman


April __, 1997


<PAGE>


                         ATLANTIC BEVERAGE COMPANY, INC.
                           650 Dundee Road, Suite 370
                           Northbrook, Illinois 60062
                                 (847) 480-4000

                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS


         The 1997 Annual Meeting of Stockholders of Atlantic  Beverage  Company,
Inc. (the "Corporation"),  will be held at the Hyatt O'Hare, 9300 West Bryn Mawr
Avenue,  Rosemont,  Illinois, on Thursday,  May 15, 1997, at 10:00 a.m. (central
time) for the following purposes:

         1.       To elect two (2)  directors to the Board of Directors to serve
                  for a term of three  (3)  years  and  until  their  respective
                  successors are elected and qualified;

         2.       To consider  and  approve an  amendment  to the  Corporation's
                  Certificate of Incorporation to change the Corporation's  name
                  to Atlantic Premium Brands, Ltd.;

         3.       To consider  and act upon such other  business as may properly
                  come before the meeting.

         WHETHER OR NOT YOU PLAN TO ATTEND THE  MEETING,  YOU ARE  REQUESTED  TO
SIGN, DATE AND PROMPTLY RETURN THE ENCLOSED PROXY AS PROMPTLY AS POSSIBLE IN THE
ENCLOSED STAMPED ENVELOPE.

                                       By Order of the Board of Directors




                                       Tom D. Wippman
                                       Secretary


Northbrook, Illinois
April __, 1997


<PAGE>


                         ATLANTIC BEVERAGE COMPANY, INC.
                           650 Dundee Road, Suite 370
                           Northbrook, Illinois 60062

                                 PROXY STATEMENT

                         Annual Meeting of Stockholders

                                  May 15, 1997

         This Proxy  Statement  is  furnished  on or about  April 15,  1997,  to
stockholders  of Atlantic  Beverage  Company,  Inc.  (the  "Corporation"  or the
"Company"), in connection with the solicitation by the Board of Directors of the
Corporation  of proxies to be voted at the 1997 Annual  Meeting of  Stockholders
(the "Annual  Meeting").  The Annual Meeting will be held at 10:00 a.m.  central
time on Thursday, May 15, 1997, at the Hyatt O'Hare, 9300 West Bryn Mawr Avenue,
Rosemont, Illinois.

         The cost of soliciting proxies will be borne by the Corporation. Copies
of solicitation material may be furnished to brokers,  custodians,  nominees and
other  fiduciaries  for  forwarding  to  beneficial  owners  of  shares  of  the
Corporation's  Common Stock,  and normal  handling  charges may be paid for such
forwarding  service.  Solicitation  of proxies may be made by the Corporation by
mail or by personal  interview,  telephone  and  telegraph by officers and other
management  employees  of  the  Corporation,  who  will  receive  no  additional
compensation for their services.

         Any  stockholders  giving a proxy  pursuant  to this  solicitation  may
revoke it at any time prior to  exercise  of the proxy by giving  notice of such
revocation to the Secretary of the  Corporation at its executive  offices at 650
Dundee Road, Suite 370, Northbrook,  Illinois 60062, or by attending the meeting
and voting in person.

         At the close of business on April 1, 1997,  there were 6,396,413 shares
of the Common Stock of the  Corporation  outstanding and entitled to vote at the
meeting.  Only stockholders of record on April 1, 1997, will be entitled to vote
at the meeting, and each share will have one vote.


                               Voting Information

         At the Annual  Meeting  votes will be  counted  by  written  ballot.  A
majority of the shares entitled to vote will constitute a quorum for purposes of
the  Annual  Meeting.  The  election  of the Board of  Directors'  nominees  for
directors will require the affirmative vote of a plurality of the shares present
in person  or  represented  by proxy and  entitled  to vote in the  election  of
directors.  Approval of any other  business  which may properly  come before the
Annual Meeting, or any adjournments  thereof,  will require the affirmative vote
of a  majority  of the  shares  present  in person or  represented  by proxy and
entitled to vote thereon.  Under Delaware law and the Corporation's  Certificate
of Incorporation and By-laws,  the aggregate number of votes entitled to be cast
by all  stockholders  present  in person or  represented  by proxy at the Annual
Meeting,  whether  those  stockholders  vote "For",  "Against"  or abstain  from
voting,  will be counted for  purposes  of  determining  the  minimum  number of
affirmative votes required for approval of such matters, and the total number of
votes  cast  "For"  each of  these  matters  will be  counted  for  purposes  of
determining  whether sufficient  affirmative votes have been cast. An abstention
from voting on a matter by a  stockholder  present in person or  represented  by
proxy at the meeting has the same legal  effect as a vote  "Against"  the matter
even though the stockholder or interested  parties  analyzing the results of the
voting may interpret  such a vote  differently.  Broker  non-votes will have the
effect of reducing the number of shares considered  present and entitled to vote
on the matter.

         A stockholder may, with respect to the election of directors,  (i) vote
for the election of all named director nominees, (ii) withhold authority to vote
for all named director nominees or (iii) withhold authority to vote with respect
to any nominee, by so indicating in the appropriate space on the proxy card.

         Proxies properly  executed and received by the Corporation prior to the
meeting  and not  revoked,  will be voted as  directed  therein  on all  matters
presented  at  the  meeting.  In  the  absence  of  specific  direction  from  a



<PAGE>

stockholder,  proxies  will be voted  for the  election  of all  named  director
nominees.  If a proxy indicates that all or a portion of the shares  represented
by such proxy are not being voted with  respect to a particular  proposal,  such
non-voted  shares will not be  considered  present and  entitled to vote on such
proposal, although such shares may be considered present and entitled to vote on
other  proposals and will count for the purpose of determining the presence of a
quorum.

                                  Proposal One
                              Election of Directors

         The Board of Directors currently consists of eight (8) persons and will
consist of seven (7) persons  following the Annual Meeting assuming the election
of all of the  nominees to the Board of  Directors.  The Board of  Directors  is
divided  into  three  classes,  each of whose  members  serves  for a  staggered
three-year  term.  The terms of the current Class I Directors  (Messrs.  Becker,
O'Leary and Jordan)  expire with this Annual  Meeting.  Only Mr.  Becker and Mr.
Jordan have been nominated as Class I Directors to be elected at the 1997 Annual
Meeting.  Each of the nominees, if elected, will serve for three years until the
2000 Annual Meeting of  Stockholders  and until a successor has been elected and
qualified.  The current Class II and III Directors will continue in office until
the 1998 and 1999 Annual Meetings, respectively.

         The following table presents  information  concerning persons nominated
for election as directors of the Corporation, including their current membership
on committees of the Board of Directors,  principal  occupations or affiliations
during the last five years and certain other directorships held.

                             Nominees for Directors

Class I - Directors to be Elected at the 1997 Annual Meeting:

         Eric D. Becker.  Mr. Becker,  age 34, served as Chairman of the Company
from September 1993 through July 1996, and has been a director since 1991,  when
the Company's  business was purchased from a  predecessor.  Mr. Becker is also a
co-founder  and  Managing  Principal  of  Sterling  Capital,   Ltd.   ("Sterling
Capital"),  a private investment firm which was founded in 1984. Since 1984, Mr.
Becker  has been  Chairman  and Vice  President  of  Sterling  Group,  Inc.,  an
affiliate  of Sterling  Capital  ("Sterling  Group") and the general  partner of
Sterling  Advisors,  LP ("Sterling  Advisors").  From March 1988 until  December
1992,  Mr.  Becker served as the Chairman and a director of Castle Food Products
Corp.,  a  Maryland  food   distribution   company  which  commenced  Chapter  7
liquidation proceedings in March 1993.

         G. Cook Jordan, Jr. Mr. Jordan, age 45, has served as a director of the
Corporation since September 1993. Beginning in October 1996, Mr. Jordan became a
principal  at C3 Holdings,  LLC, a private  investment  firm.  From 1988 through
October 1996, Mr. Jordan served as a Manager of Allstate Venture Capital,  which
is affiliated  with Allstate  Insurance  Company.  Mr. Jordan is a member of the
Audit Committee and the Compensation Committee.


               Members of Board of Directors Continuing in Office

Class II - Directors Serving Until 1998 Annual Meeting:

         Merrick M. Elfman.  Mr. Elfman,  age 39, is Chairman of the Company,  a
position  he has held since July 1996,  and has been a director  of the  Company
since 1991. He is also the founder of Elfman Venture Partners,  Inc. ("EVP"),  a
private investment firm, and serves as Chairman of Gray Supply Company,  Inc., a
privately-held distributor of specialty lighting products.

         Steven M. Taslitz. Mr. Taslitz, age 38, has served as a director of the
Corporation  since 1991. Mr.  Taslitz is a co-founder and Managing  Principal of
Sterling  Capital and Sterling Group. Mr. Taslitz has served as the President of
Sterling Group since 1984. Mr. Taslitz is a director of New Century Arizona LLC,
a privately-held  radio broadcast company,  and was the president and a director
of Arizona City Broadcasting  Corporation,  a Delaware corporation which filed a
petition under the Federal bankruptcy laws in January 1995.

                                      -2-


<PAGE>

Class III - Directors Serving Until 1999 Annual Meeting:

         Alan F.  Sussna.  Mr.  Sussna,  age 40, has served as a director of the
Corporation since March 1996 and is the Company's  President and Chief Executive
Officer,  positions  he has held  since  March 15,  1996.  As a  partner  in the
consulting firms of McKinsey & Company and Bain & Company, he has opened offices
as well as led those firms' Consumer Goods  practices.  Mr. Sussna has also held
industry  positions as Executive  Vice  President - Sales and  Marketing for Jim
Beam Brands and in product management at Frito-Lay,  Inc. Mr. Sussna is a member
of the Audit Committee.

         Rick  Inatome.  Mr.  Inatome,  age 43, has served as a director  of the
Corporation  since  September  1993.  Since 1976,  Mr. Inatome has served as the
Chairman of Inacom, a computer services firm.

         John A.  Miller.  Mr.  Miller,  age 43, has served as a director of the
Corporation  since  September  1993.  Mr.  Miller has served as President  and a
director of North  American  Paper Company since 1987. Mr. Miller is a member of
the Audit Committee and the Compensation Committee.

Board Committees

         The  Board  of  Directors  has  established  an Audit  Committee  and a
Compensation  Committee and has no nominating  committee.  Selection of nominees
for the Board is made by the entire Board of Directors.

         The Audit  Committee  is composed  of Mr.  Sussna,  Mr.  Jordan and Mr.
Miller. The Audit Committee is responsible for reviewing the internal accounting
procedures of the  Corporation  and the results and scope of the audit and other
services provided by the Corporation's independent auditors, consulting with the
Corporation's   independent   auditors  and   recommending  the  appointment  of
independent  auditors to the Board of  Directors.  The Audit  Committee  met two
times  during  the year  ended  December  31,  1996;  each  member  of the Audit
Committee  attended one meeting and two of the three members  attended the other
meeting.

         The  Compensation  Committee is composed of Mr. Jordan and Mr.  Miller.
The  Compensation  Committee  has the  authority  and performs all of the duties
related  to  the  compensation  of  management  of  the  Corporation,  including
determining  policies and practices,  changes in  compensation  and benefits for
management, determination of employee benefits and all other matters relating to
employee  compensation,  including matters relating to the administration of the
Corporation's  Stock  Option Plan (the  "Corporation  Plan").  The  Compensation
Committee met two times during the year ended December 31, 1996;  each member of
the Compensation Committee attended both meetings.

Attendance at Meetings

         During the year ended  December 31, 1996,  the Board of Directors  held
six meetings.  All directors attended more than 75% of the meetings of the Board
of Directors, other than Mr. Becker, who attended four of the Board meetings.

Directors' Fees

         Prior to the 1996  Annual  Meeting,  the  Corporation  had a policy  of
paying fees to non-employee  directors  (other than Mr. Becker) in the amount of
$7,500 per year,  plus $500 for each meeting of the Board  attended and $250 for
each meeting of each committee thereof attended. Non-employee directors had also
received options to purchase an aggregate of 15,000 shares of Common Stock under
the  Corporation  Plan. At the 1996 Annual  Meeting,  the  Corporation  Plan was
amended and a new Director's Stock Option Plan was adopted (the "Director Plan";
the  Corporation  Plan and the Director Plan are referred to collectively as the
"Plans").  Since then,  non-employee  directors have  received,  in lieu of cash
directors'  fees,  options to purchase  10,000  shares of Common  Stock per year
commencing January 1 of each year.

                                      -3-


<PAGE>

                   Beneficial Ownership of Common Stock

         The  following  table  sets forth  certain  information  regarding  the
ownership  of Common  Stock as of April 1,  1997,  by each  person  known by the
Corporation  to be the  beneficial  owner of more than five  percent (5%) of the
outstanding shares of Common Stock, each director of the Corporation, each Named
Officer (as defined below), and all executive officers and directors as a group.
The  information  presented  in the table is based upon the most recent  filings
with the Securities and Exchange  Commission by such persons or upon information
otherwise provided by such persons to the Corporation.


<TABLE>
<CAPTION>
                                               Shared Beneficially
       Names of Beneficial Owners                     Owned(1)          Percentage Owned
       --------------------------              -------------------      ----------------
<S> <C>
Douglas L. Becker............................       357,293(4)              5.49%
Eric D. Becker...............................       422,293(4)(6)           6.26%
Merrick M. Elfman............................       437,394(3)(4)           6.49%
Philip L. Glass..............................       370,265(8)              5.79%
Bruce L. Goldman.............................       613,411(2)              9.59%
Rudolf Christopher Hoehn-Saric...............       388,035(4)(7)           5.97%
Rick Inatome.................................       113,240                 1.53%
G. Cook Jordan, Jr...........................        33,000(4)                *
William E. O'Leary...........................       185,069(9)              2.30%
John A. Miller...............................       115,240(4)              1.56%
Alan F. Sussna...............................       202,900(10)             2.37%
Steven M. Taslitz............................       428,269(4)(5)           6.35%
Anthony J. Brocato, Jr.......................         5,500(11)               *
Bobby L. Grogan..............................       573,810(12)             8.97%
Franklin Roth................................        97,000                 1.52%
Steven E. Batchelor..........................        30,000(13)               *
                                                  ---------                ------
All directors  and executive  officers as a group
[(14 persons)]...............................     2,086,796                30.95%
                                                  ---------                ------
</TABLE>

- ------------
*Less than one percent

(1)    Beneficial  ownership is determined  in accordance  with the rules of the
       Securities  and Exchange  Commission  and  generally  includes  voting or
       investment  power with  respect  to  securities.  Shares of Common  Stock
       subject to options  or  warrants  currently  exercisable  or  exercisable
       within 60 days are deemed  outstanding  for  purposes  of  computing  the
       percentage ownership of the person holding such option or warrant but are
       not deemed outstanding for purposes of computing the percentage ownership
       of any other person.  Except where  indicated  otherwise,  and subject to
       community property laws where applicable,  the persons named in the table
       above have sole voting and investment power with respect to all shares of
       Common Stock shown as beneficially owned by them.
(2)    Includes  250,346 shares of Common Stock of the  Corporation  held by KJT
       Gift Trust  dated  1/11/94,  of which Mr.  Goldman is a  co-trustee.  Mr.
       Goldman disclaims beneficial ownership of the shares held by the KJT Gift
       Trust.
(3)    Mr.  Elfman  shares  beneficial  ownership  of such shares with his wife,
       Therese L. Wareham.
(4)    Includes shares that may be acquired upon the exercise of options granted
       under  the  Plans.   With  respect  to  Messrs.  D.  Becker,  E.  Becker,
       Hoehn-Saric, Elfman and Taslitz, also includes options to purchase 15,000
       shares  granted  to each of them in March  1996 at an  exercise  price of
       $1.05 per share, the fair market value of the Common Stock on the date of
       the option grants.
(5)    Includes  250,346  shares held by the KJT Gift Trust of which Mr. Taslitz
       is a  co-trustee.  Mr.  Taslitz  disclaims  beneficial  ownership of such
       shares.  Mr. Taslitz shares beneficial  ownership of the remaining shares
       with his wife,  Kathy J.  Taslitz  and the Kathy J.  Taslitz  Trust,  the
       registered holder.

                                      -4-


<PAGE>

(6)    Mr. Becker shares beneficial ownership of such shares with his wife, Jill
       E. Becker, the registered holder of such shares.
(7)    Mr. Hoehn-Saric beneficially owns these shares directly and indirectly as
       custodian for Gabriella  Hoehn-Saric and Rudolf Christopher  Hoehn-Saric,
       Jr.
(8)    Philip L. Glass shares beneficial ownership of such shares with his wife,
       Ellen V. Glass. Of the 370,265 shares of Common Stock attributable to the
       beneficial ownership of Mr. and Mrs. Glass, 84,770 shares are held by the
       Glass  International Ltd. Profit Sharing Plan and Trust dated 7/1/83 (the
       "Trust").  Mr. and Mrs. Glass are co-trustees and also  beneficiaries  of
       the Trust.  The balance of such shares of Common Stock of the Corporation
       are held by the Mr. and Mrs.  Glass  jointly,  either as joint tenants or
       tenants in common.
(9)    Includes 100,069 shares that may be acquired upon the exercise of options
       granted under the Plans.
(10)   Includes 152,900 shares held by Alan F. Sussna, as trustee of the Alan F.
       Sussna Trust. Mr. Sussna disclaims beneficial ownership of such shares.
(11)   Includes  500 shares  held by Wheat First  Securities  for the Anthony J.
       Brocato,  Jr. IRA. Mr.  Brocato  disclaims  beneficial  ownership of such
       shares.  The other  5,000  shares are held by Mr.  Brocato  and his wife,
       Shawn H. Brocato, in joint tenancy.
(12)   Mr.  Grogan  shares  beneficial  ownership  of such shares with his wife,
       Betty R. Grogan.
(13)   Mr. Batchelor shares  beneficial  ownership of such shares with his wife,
       Janet M. Batchelor, in joint tenancy.

                                  Compensation

Executive Compensation

         The following  table sets forth annual and long-term  compensation  for
the fiscal  years ended  December  31,  1994,  1995 and 1996 for services in all
capacities to the  Corporation of (i) the Chief  Executive  Officer and (ii) the
Corporation's  four most highly  compensated  executive  officers other than the
Chief  Executive  Officer whose total annual salary and bonus exceeded  $100,000
during such periods (the "Named Officers").

                           SUMMARY COMPENSATION TABLE

<TABLE>
<CAPTION>
                                                                                         Long-Term
                                         Annual Compensation                        Compensation Awards
                                   ---------------------------------        -------------------------------------
                                                                             Securities
                                                                             Underlying             All Other
Name and Position(1)               Year      Salary($)      Bonus($)        Options/SAR's      Compensation($)(7)
- --------------------               ----      ---------      --------        -------------      ------------------
<S> <C>
Alan F. Sussna,                    1996       177,808            --           250,000                $13,915
President and Chief Executive
Officer(2)

William E. O'Leary,                1996       169,500            --            10,000                  4,250
President(3)-Beverage Division     1995       166,126            --            25,000                  3,000
                                   1994       160,680            --                --                     --

Anthony J. Brocato, Jr.(4),        1996       101,385         7,500             7,000                 10,162
Vice President, Sales and          1995       100,000        22,433                --                  2,000
General Manager-Beverage           1994       100,000            --                --                     --
Division

Franklin Roth(5)                   1996       125,000            --                --                  3,410
President--Prefco Division

Steven E. Batchelor(6)             1996       110,240            --                --                 13,119
Vice President and General
Manager--Prefco Division
</TABLE>


(1)    This  table  presents  information  concerning  the  Corporation's  Chief
       Executive  Officer and its four other most highly  compensated  executive
       officers  (determined  by reference  to total  annual  salary and bonuses
       earned by such officers) for the fiscal year ended December 31, 1996.

                                      -5-


<PAGE>

(2)    Mr. Sussna was named President and Chief Executive Officer of the Company
       on March 15, 1996.
(3)    Mr.  O'Leary served as Chief  Executive  Officer until March 15, 1996. He
       continues his duties as President of the Beverage Division.
(4)    Mr. Brocato  assumed his position in October 1994. His salary for 1994 is
       presented on an annualized basis.
(5)    Mr. Roth assumed his position as of January 1, 1996.
(6)    Mr. Batchelor assumed his position as of January 1, 1996.
(7)    Includes contributions by the Corporation in the amount of $1,391, $1,400
       and $1,658 to its 401(k) Plan on behalf of Mr. O'Leary in 1994,  1995 and
       1996,  respectively.  Includes  contributions  by the  Corporation in the
       amount of $1,000 and $1,117 to its 401(k)  Plan on behalf of Mr.  Brocato
       in 1995 and 1996,  respectively.  Also includes life  insurance  premiums
       paid by the  Corporation  in the amount of  $1,566,  $1,600 and $2,592 on
       behalf of Mr.  O'Leary  in 1994,  1995 and 1996,  respectively,  and life
       insurance  premiums paid by the  Corporation  in the amount of $1,000 and
       $174 on behalf of Mr. Brocato in 1995 and 1996, respectively. Mr. Brocato
       also  received  $8,871  as an  automobile  allowance  in 1996.  Mr.  Roth
       received $1,670 pursuant to an executive medical  reimbursement  plan and
       $1,740 as an automobile  allowance in 1996. Mr. Batchelor received $2,113
       pursuant  to  an  executive  medical  reimbursement  plan,  $1,612  as an
       automobile  allowance and life  insurance  premiums of $9,394 paid by the
       Company on his behalf in 1996.  Mr. Sussna  receives  $1,500 per month in
       order to fund his own benefits.

Option Grants

                  The following table sets forth certain information  concerning
option grants to the Named Officers at December 31, 1996:

                        Option Grants in Last Fiscal Year

<TABLE>
<CAPTION>
                                Individual Grants
- --------------------------------------------------------------------------------------
                                                                                           Potential Realizable
                                            Percent                                          Value at Assumed
                           Number of       of Total                                        Annual Rates of Share
                          Securities        Options                                       Price Appreciation for
                          Underlying      Granted to      Exercise                              Option Term
                            Options      Employees in       Price          Expiration    --------------------------
Name                      Granted (#)     Fiscal Year      ($/Sh)             Date          5%               10%
- --------------------------------------------------------------------------------------   --------------------------
<S> <C>
Alan F. Sussna........      250,000           81%           $1.50           03/14/06     $750,951        $1,352,391

William E. O'Leary....       10,000          3.2%           $4.00           09/04/06        6,098            32,207

Anthony J. Brocato....        7,000          2.3%           $1.25           12/31/05       22,470            38,704

Franklin Roth.........            0            0%             N/A                N/A          N/A               N/A

Steven E. Batchelor...            0            0%             N/A                N/A          N/A               N/A
</TABLE>

The  options  granted in 1996 to Mr.  Sussna  become  exercisable  in five equal
annual installments beginning on the first anniversary of the date of grant. Mr.
O'Leary's  options granted in 1996 are fully vested.  Mr. Brocato's options vest
on January  1,  1999.  All  options  have a term of ten years  after the date of
grant.

Option Exercises

         Shown  below is  information  with  respect  to the  exercise  of stock
options by the Named Officers during the year ended December 31, 1996.

               Aggregated Option Exercises in Last Fiscal Year and
                          Fiscal Year-End Option Values


                                      -6-

<PAGE>

<TABLE>
<CAPTION>
                                                                  Number of                   Value of Unexercised
                            Shares                            Securities Underlying               In-the-Money
                           Acquired           Value            Unexercised Options                  Options
Name                    on Exercise(#)     Realized($)        at December 31, 1996          at December 31, 1996(1)
- ----                    --------------     -----------        -----------------------------------------------------
                                                            Exercisable  Unexercisable    Exercisable  Unexercisable
                                                            -----------  -------------    -----------  -------------
<S> <C>
Alan F. Sussna........         0              $0               50,000       200,000         $68,750       $275,000

William E. O'Leary....         0               0              135,069        25,017          37,523              0

Anthony J. Brocato....         0               0                    0         7,000             N/A            N/A

Franklin Roth.........         0               0                    0             0             N/A            N/A

Steven E. Batchelor...         0               0                    0             0             N/A            N/A
</TABLE>

- ------------------------
(1)    Based on closing  price of $2,875 per share of Common  Stock on  December
       31, 1996, as reported by the NASDAQ.

Performance Graphs

         During the  fiscal  year  ended  December  31,  1996,  the  Corporation
expanded the scope of its business operations to include activities in the areas
of food processing,  marketing and distribution,  which  collectively  comprised
approximately 80% of the  Corporation's  overall revenues for 1996. The Board of
Directors believes that this market offers substantial growth  opportunities and
that a move into this market is in the best interests of the Corporation.

         The first graph below compares the Corporation's cumulative stockholder
return on its Common  Stock since [the  Corporation  began  engaging in the food
distribution  business]  with [to be  inserted].  Because  of the  change in the
Corporation's business, the comparison in the first graph uses new indices which
were not used in the fiscal year ended December 31, 1995. The Board of Directors
believes these new indices more  accurately  reflect the  Corporation's  current
peer group. [At present there is no comparative  index for the food distribution
industry.]

         When indices used in a performance  graph are different from those used
in the preceding  fiscal year, the Securities  and Exchange  Commission  ("SEC")
requires that a securities issuer also compare its cumulative stockholder return
with the indices used in the preceding fiscal year. For this reason,  the second
graph below  compares the  Corporation's  cumulative  stockholder  return on its
Common Stock since the  Corporation's  initial  public  offering on November 29,
1993 with the NASDAQ, New Day Beverage,  Inc. and Saratoga Springs Mineral Water
Company Inc.  Although the Securities and Exchange  Commission  ("SEC") requires
the Corporation to present such a graph for a five-year period, the Common Stock
has been  publicly  traded only since  November  29, 1993 and, as a result,  the
following graph commences as of such date.

         Theses graphs are not deemed to be "soliciting material" or to be filed
with the SEC or  subject  to the  SEC's  proxy  rules or to the  liabilities  of
Section 18 of the Securities Act of 1934 ("1934 Act"),  and the graphs shall not
be deemed to be incorporated by reference into any prior or subsequent filing by
the Corporation under the Securities Act of 1933 or the 1934 Act.


                                      -7-


<PAGE>

Compensation Committee Report on Executive Compensation

         The Compensation  Committee of the Board of Directors has furnished the
following  report on its policies with respect to the  compensation of executive
officers.  The report is not deemed to be "soliciting material" or to be "filed"
with the SEC or  subject  to the  SEC's  proxy  rules or to the  liabilities  of
Section  18 of  the  1934  Act,  and  the  report  shall  not  be  deemed  to be
incorporated by reference into any prior or subsequent filing by the Corporation
under the Securities Act of 1933 or the 1934 Act.

         The  Corporation's  Board of  Directors  established  the  Compensation
Committee at the end of 1993,  and the  Committee  will  determine  and act upon
compensation decisions as described below in 1997 and future years. Decisions on
compensation of the Corporation's  executives officers generally will be made by
the  Compensation  Committee  of  the  Board  of  Directors.  No  member  of the
Compensation  Committee  is an employee of the  Corporation.  During  1996,  the
Committee  consisted  of  Mr.  Miller  and  Mr.  Jordan.  All  decisions  by the
Compensation  Committee  relating  to  the  compensation  of  the  Corporation's
executive  officers will be reviewed by its full Board of Directors,  except for
decisions  concerning  grants under the Plan,  if  approved,  which will be made
solely by the Committee in order for the grants to satisfy certain  requirements
under the 1934 Act.

Compensation Policies Toward Executive Officers

         The  Corporation's  executive  compensation  policies  are  intended to
provide competitive levels of compensation that reflect the Corporation's annual
and long-term  performance  goals,  reward superior corporate  performance,  and
assist the Corporation in attracting and retaining qualified  executives.  Total
compensation  for the Named  Officers as well as the other senior  executives is
comprised  of  three  principal   components:   base  salary,  annual  incentive
compensation and grants of options to purchase the  Corporation's  Common Stock.
The base salaries are fixed at levels which the Compensation  Committee believes
are  comparable  to  those of  executives  of  similar  status  in the  beverage
distribution  industry and food  industry,  as  applicable.  In addition to base
salary,  each executive  officer may be eligible to receive an annual bonus tied
to the Corporation's  success in achieving certain annual performance  measures,
as well as individual  performance.  The Board of Directors and the Compensation
Committee also believe that  longer-term  incentives are appropriate to motivate
and retain key personnel and that stock ownership by management is beneficial in
aligning  management's  and  stockholders'   interests  in  the  enhancement  of
stockholder value.  Accordingly,  the Compensation Committee intends to consider
annual grants of stock  options to certain of the  executive  officers and other
eligible persons under the Plans.

         The following  describes in more specific  terms the three  elements of
compensation that implement the Committee's compensation reported for 1996:

         Base Salary. Each year the President of each division recommends to the
Committee a base salary level for senior executives whose salaries are not fixed
by contract. In this regard, Messrs.  Sussna,  O'Leary, Roth, Brocato and Izzo's
base salaries are fixed by contract,  and Mr. Elfman is not directly compensated
by the  Corporation.  In  formulating  such  recommendations,  the President may
consider  local salary levels for  comparable  positions,  informal  information
regarding  industry  standards  and  performance  judgments  as to the  past and
expected future contributions of the individual senior executives. The Committee
will  review  the  recommendations  and fix the base  salaries  of each of these
executive  officers  based on available  competitive  compensation  data and the
Committee's assessment of each officer's past performance and its expectation as
to future contributions.

         Annual  Incentive Bonus.  Annual incentive  bonuses are primarily based
upon  the  achievement  of  measurable   pre-tax  earnings   performance   goals
established at the beginning of the fiscal year. With respect to Mr. Sussna, the
Company is to pay Mr.  Sussna 20% of the  operating  cash flow earned  above the
budgeted goal of the  Corporation  on a consolidated  basis.  In the case of Mr.
O'Leary,  a bonus  opportunity of up to 50% of base salary is based on achieving
100% of the pre-tax earnings goal of the Beverage Division.  For John Izzo, Vice
President Finance,  Controller and Treasurer, a bonus opportunity of up to 22.5%
of base salary is based on this pre-tax  earnings goal of the  Corporation  on a
consolidated basis, and for Mr. Brocato, a bonus opportunity of up to $7,500 per
quarter based on the achievement of certain case sales at the Beverage Division.
There  were no  formalized  incentive  bonus  programs  of the  Company's  other
divisions for executive officers.

                                      -8-


<PAGE>

         In addition to the executive  officers,  some level of annual incentive
bonus may currently be earned by the Corporation's  salaried  employees based on
the recommendation of the President of each division.

         Long-Term Stock Option  Incentives.  Stock options  provide  executives
with the  opportunity to buy an equity  interest in the Corporation and to share
in the  appreciation  of the  value of the  Corporation's  Common  Stock.  Stock
options are granted at the fair  market  value price of the Common  Stock on the
date of grant,  are subject to vesting  over time and only have future value for
the executives if the stock price  appreciates  from the date of grant.  Factors
influencing stock option grants to executive officers include performance of the
Corporation, relative levels of responsibility, contributions to the business of
the Corporation and competitiveness with other growth oriented companies.  Stock
options  granted  to  executive  officers  and other  management  employees  are
approved by the Compensation  Committee. In 1996, Mr. Sussna was granted options
to  acquire  250,000  shares of stock at an  exercise  price of $1.50 per share,
which  options  vest in five  equal  installments  on the  first  through  fifth
anniversaries  of the date of grant. In 1993, Mr. O'Leary was granted options to
purchase 125,086 shares of stock at an exercise price of $6.50 per share, 20% of
which  options  vested  upon  stockholder  approval of the Plan and 20% of which
vested  or are to vest on the first  through  fourth  anniversary  dates of such
grant.  In April 1995,  the Board of  Directors  determined  to reprice the then
unvested  options,  which new exercise price became the fair market value of the
Common  Stock on the date on which the  options  vest.  Mr.  O'Leary was granted
options to acquire 10,000 shares at $4.00 per share in 1996,  which options were
entirely vested as of the date of grant.  Pursuant to Mr.  Brocato's  employment
agreement,  he was granted options to acquire 7,000 shares of stock at $1.25 per
share,  which options vest on the third  anniversary  of the date of grant.  All
options have terms of ten years.

         Other   Compensation   Plans.  The  Corporation   maintains  a  defined
contribution  plan (the  "401(k)  Plan")  which is  intended  to satisfy the tax
qualification requirements of Sections 401(a), 401(k) and 401(m) of the Internal
Revenue  Code of  1986,  as  amended  (the  "Code").  The  Corporation's  senior
executives  are eligible to  participate in the 401(k) Plan and are permitted to
contribute  up to the maximum  percentage  allowable not to exceed the limits of
Code Sections 401(k),  404 and 415 (i.e.,  $9,500 in 1996). All amounts deferred
under  the  401(k)  Plan's  salary  reduction  feature  by  a  participant  vest
immediately  in  the  participant's  account  while  contributions  made  by the
Corporation  vest over a seven year  period in the  participant's  account.  The
Corporation will make a matching contribution to the 401(k) Plan equal to 25% of
each  participant's  contribution,  up to a maximum  of 6% of the  participant's
salary. The Corporation may make additional discretionary contributions.

         Benefits. Benefits offered to key executives are largely those that are
offered  to the  general  employee  population,  such as group  health  and life
insurance  coverage and participation in the Company's 401(k) Plan. In addition,
Mr. O'Leary is provided a Corporation automobile. Benefits are not tied directly
to corporate performance.

Mr. Elfman's Compensation.

         Although  Mr.  Elfman   received  no  direct   compensation   from  the
Corporation during 1996, the Corporation paid EVP $49,167 for certain consulting
services,  including  the  services  of Mr.  Elfman,  and  $80,000  for  certain
investment  banking  services.  See "Certain  Transactions  with Management" and
"Consulting and Employment Agreements."

         The Compensation  Committee  believes that the Corporation's  executive
compensation  policies and programs serve the interests of the  Corporation  and
its stockholders.  Total compensation to the executives is linked to Corporation
performance.

         Submitted by the Members of the Compensation Committee:



                                       John A. Miller
                                       G. Cook Jordan, Jr.

                                      -9-

<PAGE>

Consulting and Employment Agreements

         The Corporation  entered into a Consulting  Agreement (the  "Consulting
Agreement")  with Mr. Becker and Sterling  Group  (assigned by Sterling Group to
Sterling  Advisors),  effective November 29, 1993,  pursuant to which Mr. Becker
acted  as  a  part-time   consultant  to  the  Corporation  and  served  as  the
Corporation's  Chairman  of the Board and a director.  The initial  term of this
Consulting  Agreement  was from November 29, 1993 until  December 31, 1998.  The
term of the agreement was to extend for additional  one year periods  commencing
on January 1, 1999, and each January 1 thereafter,  unless and until  terminated
by written  notice  given by either  party to the other 12 months  prior to each
applicable   termination  date.  The  Consulting  Agreement  provided  that  the
Corporation  shall pay Sterling  Advisors a base fee of $140,000 per year, which
base fee shall  increase by 3% on January 1 of each year the agreement  remained
in effect.

         The Corporation,  Sterling Group and Messrs. Becker, Taslitz, D. Becker
and C.  Hoehn-Saric  entered into a  Non-Compete  and  Non-Disclosure  Agreement
containing certain  non-competition and  confidentiality  provisions pursuant to
which Sterling Group and Messrs.  Becker,  Taslitz, D. Becker and C. Hoehn-Saric
have agreed not to compete  with the  Corporation  for a period  ending one year
after  Sterling  Group's   consulting   relationship  with  the  Corporation  is
terminated,  nor will they solicit for employment  any director,  stockholder or
certain  employees of the  Corporation  during such period.  Such agreement also
provides  that  neither  Sterling  Group  nor such  persons  will  disclose  any
confidential  information  concerning  the  Corporation  and its business to any
other person or entity except as may be required by law.

         Effective  March 15, 1996, the Consulting  Agreement was terminated and
replaced  with a new  Consulting  Agreement  (the  "New  Consulting  Agreement")
pursuant  to which  Sterling  Advisors  and EVP  agreed  to  provide  consulting
services  to the  Corporation  for  base  consulting  fees in the  aggregate  of
$300,000 per year,  increasing  5% on January 1 of each year the agreement is in
effect and increases or decreases in the event of an  acquisition or divestiture
by the Company; due to certain acquisitions during 1996, the base consulting fee
increased  by $50,000 on January 1,  1997.  The New  Consulting  Agreement  also
provides for the reimbursement of certain expenses incurred by Sterling Advisors
and EVP on behalf of the  Corporation.  Mr.  Elfman acts as a consultant  to the
Corporation  and  starting  in July 1996,  began  serving  as the  Corporation's
Chairman  of the  Board  pursuant  to the  New  Consulting  Agreement.  The  New
Consulting  Agreement  provides that the Chairman is entitled to  participate in
any profit  sharing plan,  retirement  plan,  group life insurance plan or other
insurance plan or medical  insurance plan  maintained by the Corporation for its
non-employee  directors,  and  reimbursement  for certain  fees of  professional
organizations.  The term of the New Consulting  Agreement is from March 15, 1996
until  December 31, 2001.  The term of the agreement  extends for additional one
year periods commencing  January 1, 2002, and each January 1 thereafter,  unless
and until  terminated  by written  notice  given by either party to the other 12
months  prior to each  applicable  termination  date.  In 1996,  an aggregate of
$400,000 in  investment  banking fees were paid to Sterling  Advisors and EVP in
connection with the  acquisitions  of Prefco,  Inc. and Richards Cajun Foods and
the merger of Carlton  Foods,  Inc. The New Consulting  Agreement  provides that
Sterling  Advisors and EVP (or their respective  principals) will receive in the
aggregate  options to purchase 25,000 shares of Common Stock during each year in
which the New  Consulting  Agreement  is in effect.  Such  options  vest on each
December 31 of each year at an exercise  price equal to the fair market value of
the Common Stock on the preceding  January 1 of the same year. All  compensation
payable by the Corporation under the New Consulting  Agreement is payable 80% to
Sterling Advisors and 20% to EVP.

         The Corporation  entered into an Employment  Agreement with Mr. O'Leary
in September 1993,  pursuant to which Mr. O'Leary will serve as the President of
the Beverage  Division of the Corporation.  The initial term of the agreement is
from November 29, 1993 and continues  until  December 31, 1996.  The term of the
agreement is to extend for additional one year periods  commencing on January 1,
1997,  and each January 1  thereafter,  unless and until  terminated  by written
notice given by either party to the other three months prior to each  applicable
termination  date.  The agreement was renewed for 1997.  The agreement  provides
that the  Corporation  shall pay Mr. O'Leary base  compensation  of $156,000 per
year, which base compensation  shall increase by 3% on March 1 for each year the
agreement remains in effect. Commencing in 1994, Mr. O'Leary is also eligible to
receive a bonus each year  equal to  one-half  of his base  salary for such year
provided (i) Mr. O'Leary was a full-time employee of the Corporation during such
year and (ii) the Corporation  achieved 100% of pre-tax earnings as set forth in
the  annual  budget  submitted  by Mr.  O'Leary  and  approved  by the  Board of
Directors  of the  Corporation.  Pursuant  to the  terms of the  agreement,  Mr.
O'Leary  received  options on November 29, 1993 to acquire 125,086 shares of the
Common Stock of

                                      -10-

<PAGE>

the Corporation,  20% of which options vested upon  stockholder  approval of the
Corporation  Plan and 20% of which  vested or are to vest on the  first  through
fourth  anniversary  dates of such grant.  The exercise price of such options is
equal to $6.50 per share for options that vested before 1995 and is equal to the
fair market value of the Common  Stock on the date of vesting for the  remainder
of the  options.  In addition,  during 1996,  Mr.  O'Leary  received  options to
purchase an  additional  10,000  shares at an exercise  price of $4.00 per share
which options were immediately vested.

         The Corporation also entered into an Employment Agreement with Mr. Izzo
in   September   1993,   pursuant  to  which  Mr.  Izzo  is  to  serve  as  Vice
President-Finance,  Controller and Treasurer of the Company. The initial term of
the agreement was from  November 29, 1993 until  December 31, 1996.  The term of
the agreement is to extend for additional one year periods commencing on January
1, 1997, and each January 1 thereafter,  unless and until  terminated by written
notice given by either  party to the other six months  prior to each  applicable
termination  date.  The agreement was renewed for 1997.  The agreement  provides
that the  Corporation  shall pay Mr. Izzo a base salary of $47,000 per year.  On
March 15, 1996, Mr. Izzo's base salary was increased to $60,000 per year.

         Mr. Robert E. Groth, who was a party to a Consulting Agreement with the
Corporation  dated April 27, 1994 pursuant to which Mr. Groth acted as President
of  the  Corporation's   Flying  Fruit  Fantasy  Division,   resigned  from  the
Corporation's   Board  of  Directors  in  March  1996  in  connection  with  the
Corporation's  sale to Mr. Groth and related parties of certain  equipment for a
purchase price of $80,000  following the  Corporation's  decision to discontinue
the Flying Fruit Fantasy Division.

         The Corporation entered into an Employment  Agreement with Mr. Brocato,
in April 1995,  pursuant to which Mr. Brocato agreed to serve as Vice President,
Sales and General  Manager/Beverage  Division. The term of the agreement is from
April 24, 1995 and continued  until December 31, 1996. The term of the agreement
is to extend for additional one year periods  commencing on January 1, 1997, and
each January 1 thereafter,  unless and until  terminated by written notice given
by either party to the other three months prior to each  applicable  termination
date.  The  agreement  was renewed for 1997.  The  agreement  provides  that the
Company  shall pay Mr.  Brocato  base  compensation  of $100,000  per year.  Mr.
Brocato is eligible to receive a bonus each  quarter of $7,500  provided (i) Mr.
Brocato was a full-time employee of the Company during the preceding quarter and
(ii) the Company  achieved  100% of the case sales budget as  determined  by the
Company's  CEO and approved by the Board of Directors  in  conjunction  with the
annual  budget.  The  bonus  for  the  first  three  quarters  of Mr.  Brocato's
employment was paid regardless of achievement of case sales budget.  Pursuant to
the terms of the  agreement,  Mr.  Brocato  received  options to purchase  7,000
shares on January 1 of 1996 and 1997 and will  receive  options to  purchase  an
additional  7,000  shares on January 1, 1998.  The options  become  vested three
years from the date of grant and have an  exercise  price  equal to the  closing
price on NASDAQ on the day before the options are granted.

         Effective  March 15, 1996, the  Corporation  entered into an Employment
Agreement  with Mr.  Sussna,  pursuant  to which Mr.  Sussna  will  serve as the
Corporation's  Chief  Executive  Officer and President.  The initial term of the
Agreement is for five years and may be extended for  additional one year periods
commencing March 15, 2001 unless and until terminated by written notice given by
either party to the other six months prior to each applicable  termination date.
The  Agreement   provides  that  the  Corporation   will  pay  Mr.  Sussna  base
compensation  of $230,000 in the first year of the  Agreement  and  $200,000 per
year thereafter,  subject to normal cost of living  increases,  as well as those
increases permitted by the Compensation Committee.  Mr. Sussna will also receive
an annual  bonus  equal to 20% of the amount by which the  Corporation's  actual
cash flow  exceeds its budgeted  cash flow.  In addition,  Mr.  Sussna  received
options to  purchase  250,000  shares of the  Corporation's  common  stock at an
exercise price of $1.50 per share, which options vest in five equal installments
on  the  first  through  fifth  anniversaries  of  the  Agreement,   subject  to
acceleration based upon the stock price as reported on NASDAQ.

         All shares  issuable  under options  granted to employees and directors
have been registered under the Securities Act on Form S-8.

         Each of the Employment Agreements also contain certain  non-competition
and confidentiality provisions pursuant to which each employee has agreed not to
compete with the Corporation  for a period of, in the case of Mr. Sussna,  three
years, in the case of Mr. Brocato, one year, and in the case of Messrs.  O'Leary
and Izzo,  eighteen months  following  termination of their  employment with the
Corporation,  nor will they solicit for employment any


                                      -11-


<PAGE>

director,  stockholder  or certain  employees  of the  Corporation  during  such
period.  The  agreement  also  provides that each employee will not disclose any
confidential  information  concerning  the  Corporation  and its business to any
other person or entity except as may be required by law.

Compliance with Section 16 of the Securities Exchange Act of 1934

         Section 16(a) of the  Securities  Exchange Act of 1934, as amended (the
"1934  Act"),  requires  the  Corporation's  officers,   directors  and  certain
beneficial  holders  of common  stock to file  reports  about  their  beneficial
ownership of the Corporation's  common stock.  Based solely on its review of the
copies  of such  reports  furnished  to the  Corporation  by its  directors  and
officers during and with respect to the year 1996, the Corporation believes that
none of its directors and officers  failed to file on a timely basis any reports
required by Section 16(a) of the 1934 Act.

Certain Transactions with Management and Others

         The  Corporation  and Sterling  Advisors  entered  into the  Consulting
Agreement  in  connection  with the  Corporation's  initial  public  offering in
November 1993.  The Consulting  Agreement was terminated and replaced by the New
Consulting Agreement concurrently with the acquisition by the Company of Prefco,
Inc.  and the merger of Carlton  Foods,  Inc.  into the  Company's  wholly-owned
subsidiary.  In connection with such acquisition and merger, the Company paid an
investment banking fee of $300,000 to Sterling Advisors and EVP.

         On January 25, 1996, the Corporation,  Carlton Foods Corp., and Carlton
Foods,  Inc.  executed an Agreement and Plan of Merger pursuant to which Carlton
Foods,  Inc. was merged into Carlton Foods Corp.,  a wholly owned  subsidiary of
the  Corporation.  Prior to the March 15, 1996 closing date of the  transaction,
certain of the Company's shareholders  collectively owned approximately 40.7% of
Carlton Foods,  Inc. Carlton Foods, Inc. was merged with and into a wholly-owned
subsidiary of the Corporation in consideration of the issuance of 400,001 shares
of the  Corporation's  Common Stock. The Corporation also refinanced and assumed
certain  indebtedness  of Carlton  Foods,  Inc.  in the amount of  approximately
$2,700,000,  and issued 205,517 shares of the Corporation's Common Stock in full
satisfaction of approximately $300,000 in principal and accrued interest owed by
Carlton Foods, Inc. to certain of its stockholders.

         On March 15, 1996,  the  Corporation  finalized a transaction  by which
ABEV Acquisition Corp. ("ABEV"),  a wholly-owned  subsidiary of the Corporation,
acquired all of the capital stock of Prefco, Inc.  ("Prefco").  Prefco, based in
Houston, Texas, markets and distributes its own branded meat products as well as
unbranded  meat products to the retail  grocery  trade in Texas.  Simultaneously
with the acquisition of Prefco's stock,  the merger of Carlton Foods,  Inc. into
Carlton  Foods  Corp.  ("Carlton")  was  consummated.   Carlton,  based  in  New
Braunfels,  Texas, is a manufacturer of branded and private label meat products.
The newly acquired businesses operate as separate,  wholly-owned subsidiaries of
the Corporation under the names Prefco Corp. and Carlton Foods Corp.

         On August 1, 1996, a  wholly-owned  subsidiary of the Company  acquired
the business of Richards Cajun Country Food Processors.  In connection with such
acquisition  and pursuant to the New Consulting  Agreement,  the Company paid an
investment banking fee of $100,000 to Sterling Advisors and EVP.

         Effective  October 1, 1996, the business known as Grogan's Farms,  Inc.
merged  into a  wholly-owned  subsidiary  of the  Corporation.  Because  of such
transaction,  and  pursuant  to the New  Consulting  Agreement,  the base annual
consulting fee due Sterling  Advisors and EVP increased by $50,000 on January 1,
1997. See "Consulting and Employment Agreements."

                                  Proposal Two
                    Change of the Corporation's Business Name

         In  February  1996,  the  Board  of  Directors  unanimously  adopted  a
resolution  recommending that the Corporation's  Certificate of Incorporation be
amended to change its name from  Atlantic  Beverage  Company,  Inc.  to Atlantic
Premium Brands, Ltd.

                                      -12-

<PAGE>

         The  Corporation  has  expanded  beyond  its  origins  in the  beverage
distribution  business,  and over the course of 1996, the Corporation's business
has  become   increasingly   focused  on  the  food  industry.   While  beverage
distribution  still serves as an important part of the  Corporation's  business,
its food processing and distribution  activities now comprise  approximately 80%
of its overall revenues. The Board of Directors recommends the proposed new name
as it more accurately  reflects the broader range of products now distributed by
the Corporation and will provide for the possibility of further expansion of the
Corporation's  product line in the future.  The Board of Directors believes that
the new  corporate  name will  enable  consumers  to more  easily  identify  the
Corporation  with the full  range of its  products  and will  provide  marketing
benefits to the Corporation.

         If approved by the  stockholders  at the Annual  Meeting,  the new name
will  become  effective  upon the filing of an  amendment  to the  Corporation's
Certificate  of  Incorporation  with the  Department  of  State of the  State of
Delaware.  The change of corporate name will be accomplished by amending Article
First of the Corporation's Certificate of Incorporation to read as follows:

         "Article First: The name of the Corporation is Atlantic Premium Brands,
Ltd."

         The  change  in  corporate   name  will  not  affect  the  validity  or
transferability   of   stock   certificates   currently   outstanding   and  the
Corporation's  stockholders  will not be required to exchange  any  certificates
they currently hold.

         Approval of the amendment  requires the affirmative vote of the holders
of a majority of the shares of Common Stock represented at the Annual Meeting.

         The Board of Directors recommends a vote FOR the proposal the amend the
Corporation's Certificate of Incorporation.


                              Stockholder Proposals

         All stockholder  proposals  intended to be presented at the 1998 Annual
Meeting  of  Stockholders  must be  received  by the  Corporation  no later than
December 31 , 1997 and must  otherwise  comply with rules of the  Securities and
Exchange  Commission for inclusion in the Corporation's proxy statement and form
of proxy relating to the meeting.

                                  Other Matters

         The Corporation knows of no other matters to be presented for action at
the Annual  Meeting  other than those  mentioned  above.  However,  if any other
matters should properly come before the meeting, it is intended that the persons
named in the  accompanying  proxy card will vote on such  matters in  accordance
with their best judgment.

                                   A copy of the Annual Report to Stockholders
                                   for the fiscal year ended December 31, 1996
                                   accompanies this proxy statement.
                                   Stockholders may obtain, free of charge, a
                                   copy of the Company's Annual Report on
                                   Form 10-K for the same year by writing to
                                   Atlantic Beverage Company, Inc., Attention:
                                   John Izzo, 8106 Stayton Drive, Jessup,
                                   Maryland 20794.


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