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EXHIBIT 99
FOR IMMEDIATE RELEASE
FIRE DESTROYS PLANT IN KENTUCKY
Northbrook, Illinois, October 16, 2000 - The Arlington, Kentucky plant
of Grogan's Sausage, a Division of Atlantic Premium Brands, Ltd. (AMEX:ABR) has
been destroyed by fire. The fire broke out on Friday, October 13th. No employees
were injured, but the plant and all of its equipment, supplies, and inventory
were destroyed. Business will continue, as product will be made at Atlantic
Premium Brand's J.C. Potter facility in Oklahoma. A temporary sales office for
Grogan's and Partin's (a brand product of Grogan's) has been set up in
Arlington, Kentucky.
Alan Sussna, President and CEO of Atlantic Premium Brands, Ltd.,
commented, "Everyone in our whole company is saddened by this occurrence. Thank
goodness that no one was hurt. Local management has been working around the
clock to insure that there is no interruption in Grogan's and Partin's ability
to serve their customers and provide great tasting, safe product to their
consumers. We believe customers and consumers will rally around us, and we
appreciate their support."
Atlantic Premium Brands, Ltd. wants to provide stockholders and
investors with meaningful and useful information. Therefore, this press release
contains forward-looking information, describes the Company's belief concerning
future business conditions, and the outlook of the Company based on currently
available information. Whenever possible, the Company has identified these
"forward looking" statements by words such as "about to", "expect" "believe",
and similar expressions. These forward looking statements are subject to risks
and uncertainties which could cause the Company's actual results or performance
to differ materially from those expressed in these statements. These risks and
uncertainties include the following: risks associated with the acquisitions
including the integration of acquired businesses, new product development and
other aspects of the Company's business strategy; uncertainty as to evolving
consumer preferences; customer and supplier concentration; the impact of
competition; and sensitivity to such factors as weather and raw material costs.
Readers are encouraged to read The Company's Annual Report on Form 10-K, its
Current Report on Form 8-K dated June 4, 1997 and other reports filed with the
Securities and Exchange Commission for a more complete description of these
factors. The Company assumes no obligation to update the information contained
in this press release.
Contact: Thomas M. Dalton, Sr. Vice President & Chief Financial Officer
Telephone: (847) 412-6202
Website: www.atlanticpremiumbrands.com
